Podcasts about vccp

VCCP London's chief executive Andrew Peake is the special guest in the studio, joining Campaign's creativity and culture editor Gurjit Degun, deputy editor Gemma Charles and features editor Matt Barker.Andrew explains why VCCP are moving out of their home in London's Victoria after 23 years and heading over to Fitzrovia, prompting a conversation among the quartet around the role that offices – and crucially, office cultures – have to play in attracting talent.That then leads to further chat about socio-economic factors, career development and other motivating factors that come into play when choosing to work for a particular agency. Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry's top creatives about some recent ads. Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has transformed into a loving husband.Listen to their opinions on British Gas, Warburtons, KFC and more. Further reading: PG Tips brings back Monkey in campaign featuring Emily AtackBritish Gas launches brand platform with cosy charactersOlivia Colman takes crumpet duty seriously in Warburtons campaignWarburtons radio ads feature Olivia Colman denying 'crumpet heist'KFC spot launches burger with cult-like dinner ceremonyConfused.com spot turns people into helium-filled inflatables Hosted on Acast. See acast.com/privacy for more information.

In this episode we speak to Stephanie Thomas, Head of Retail Experience at VCCP. Stephanie talks about her experience in moving from a start-up culture in the Middle East to working with iconic brand McDonalds, how personalisation and target engagement is the key to success, the catalysts behind the Retail Media boom and how retailers can capitalise on its future.

Listen to Mega Mix Expo coverage. In this episode, Adam Torres and Alan Pinel, Managing Director at VCCP.biz, explore the upcoming Megamix expo. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

What is London's heartbeat? Rachelle Abbott joins Emma Strain, customer director at Transport for London, to discuss how important diverse communities are to the capital. Emma also reveals their award-winning animated moquette design, titled ‘Fabric of London', which tells real stories shared by Londoners, reflecting the vital role TfL plays in bringing people from all backgrounds together. Transport for London, VCCP and Wavemaker UK's design is now available to view at Outernet, in this week's edition of our newspaper, and online at standard.co.uk. Hosted on Acast. See acast.com/privacy for more information.

Los negocios pequeños tienen un reto enorme: competir con gigantes como Amazon, destacar en un mercado saturado y hacer publicidad con presupuestos (a veces muy) ajustados. ¿Cómo es hacer publicidad para este tipo de negocios?Nos lo cuenta Sonia Romero, fundadora de La Vecina, una agencia de Cádiz especializada en pequeños negocios, y convertida también en pequeño negocio, ya que comparte espacio con La tienda de La Vecina. Escritora, poeta, directora creativa y profesora de storytelling, Lola, VCCP, La Despensa o Remo fueron algunas de las agencias por las que pasó.Veremos cómo se pasa de trabajar para grandes marcas a hacerlo con pequeños negocios, el reto y el placer de trabajar para el comercio local, las estrategias que necesitan o cómo se lidia con presupuestos (o la falta de ellos).Si te gusta lo que oyes, puedes dejarnos un comentario con piropos, opiniones o insultos amistosos en Instagram, X o LinkedIn.Nuevo programa cada tres semanas.Patrocina: Madrid Content SchoolCreación: Dei Arroyo y Leonor MuñozEdición de sonido: Adrián FernándezPresidente Honorífico: Toni SegarraNo-Bullshit Creative Director: Ferran LópezEl Becario: Edu Pou

Virgin Media O2's marketing director Simon Valcarcel and founder of VCCP, Marketing Week's Agency of the Year, Charles Vallance discuss the importance of honesty, consistency and how they've kept things "fresh" during a 23-year client/agency relationship.

When do you start that side hustle you've always talked about doing? What if it gets you fired from work? And even if you do leave, make your success and build your hustle into a successful business, can you ever decide to step away and go back to your career? Julian Douglas, global CEO of advertising agency VCCP, talks to Evan Davis about his decision to go in to advertising, being fired for his night life start up, and then walking away from the company he founded to go back to his former career. Production team: Producers: Simon Tulett and Michaela Graichen Researcher: Drew Hyndman Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Katie Morrison

When do you start that side hustle you've always talked about doing? What if it gets you fired from work? And even if you do leave, make your success and build your hustle into a successful business, can you ever decide to step away and go back to your career? Julian Douglas, global CEO of advertising agency VCCP, talks to Evan Davis about his decision to go in to advertising, being fired for his night life start up, and then walking away from the company he founded to go back to his former career.Production team: Producers: Simon Tulett and Michaela Graichen Researcher: Drew Hyndman Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Katie MorrisonPicture Credit: VCCP/Dan Burn-Forti

As Black History Month draws to a close, Campaign's editorial team is questioning has adland lost its commitment to DEI, and if so, why?After George Floyd's death in 2020, the advertising industry saw a flurry of activity and investment. In this episode, Campaign's tech editor Lucy Shelley is joined by deputy editor Gemma Charles to take a look at what adland has done in the four years since. They are joined by special guests Asad Dhunna, founder and chief executive of The Unmistakables, and Sonia Gilchrist, senior business director and head of DE&I at VCCP.They discuss why the agency world isn't set up for diverse talent, Heinz' errors in advertising and how adland can recapture the spirit of 2020.Further reading:Following the Heinz rows, how should brands respond to accusations of racism?Heinz faces backlash over negative stereotypes in adHow to fix the deprioritisation of DE&IThe deprioritisation of DE&I in adland: ‘You talk about race and you see people glaze over'School Reports 2024: One step forward, two steps back for diversityAdland has BAME talentFour years on, adland's diverse talent speaks out on challenges, change and next stepsChloë Davies officially launches It Takes A Village CollectiveUp next in the Campaign calendar:Campaign Big Awards (5 November)Campaign In-Housing Summit (5 November) Hosted on Acast. See acast.com/privacy for more information.

Side hustlers are seemingly everywhere - some surveys suggest they account for around half of UK workers - and stories of getting rich quick and abandoning the 9-5 are plenty. But the reality for many is much less glamorous: long hours; a precarious balancing act with the day job; and a good chance of failure. Evan Davis speaks to side hustlers, and their employers, to find out what it's really like balancing two jobs at once. Plus, why is side hustling so popular anyway? Does it reveal a flourishing entrepreneurial spirit in the UK, particularly among young workers, or is it a symptom of a changing relationship between employer and employee?Evan is joined by:Julian Douglas, global CEO, VCCP; Ewen MacPherson, chief people officer, Havas UK; Karen Burke, founder, Go Goosey. Production team:Producer: Simon Tulett Researcher: Drew Hyndman Editor: Matt Willis Sound: Nicola Brough and Rod Farquhar Production co-ordinator: Rosie Strawbridge

Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review.Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi.They delve into the moves at Group M as Tim Irwin steps down and Brian Lesser becomes the new global chief executive.Further reading:Activists 'hack' billboards to protest against Shell advertising'I need to be selfish,' says Chris Freeland as he leaves RappOak Furnitureland puts down roots with new media agencyTony's Chocolonely launches global media reviewAsda bags social media agency after competitive pitch Hosted on Acast. See acast.com/privacy for more information.

In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspective on what it means to take over an iconic brand with 200 years of heritage.Timestamps:00:00 Intro00:46 Gui's background03:27 David's background04:20 How VCCP and Cadbury started working together in 201714:24 David and Gui's favourite Cadbury ads21:08 Compound creativity and consistency31:30 Key to a successful client agency relationship39:55 How to write a good brief47:03 Cadbury business results49:41 Future of the Cadbury brand

Last year, 59% of Americans could remember less than 1 in 10 of the ads they'd watched in the past 24 hours. Globally, a staggering 89% of advertising efforts fade into obscurity, as if they never existed. So what makes a brand memorable? In today's episode, Ziba and Raphy explore the nuances of brand awareness so that you have the power to make your brand have a big and lasting impact. They speak to branding guru Charles Vallance, Chairman & Founding Partner of VCCP and get the benefit of his decades long marketing experience. They also chat to Katie Hart, international speaker, trainer and researcher in the field of Neuromarketing to get her take on the latest research. Raphy then takes to the streets to test how successful some brands are at capturing and keeping the attention of the general public. Follow Ziba Goddard on LinkedInFollow Raphy March on LinkedinFollow Charles Vallance on TwitterFollow Katie Hart on LinkedIn How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy. Learn More at www.cowryconsulting.com This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.If you want to create a chart-topping podcast for your business or brand? Contact info@flamingo-media.co.uk to make it happen.

Izi Hutchinson is Senior Account Director at VCCP, an international integrated communications agency. Listen as Kate gets to the bottom of what Izi's job looks like. They cover the breadth of roles within advertising, the highs and lows of account management, the importance of mindset and attitude and what the future of advertising could look like. Izi's Bio Izi's most recent piece of work was relaunching Lotto (The National Lottery flagship game). She has also worked on client accounts for Maynards Bassetts, Nationwide, British Red Cross, McLaren, Saga, Royal London, Macmillan, Avis (EMEA) and MoreThan. Izi is deputy lead of the VCCP entry level scheme - The Table. The scheme is designed to find future leaders in the industry. Izi is a graduate of the University of York where she studied History. Transcript and links

Explore the most memorable moments and highlights from season one of How I Became. From the most heart-warming scenes to the exhilarating twists and turns, this retrospective journey through season one is sure to showcase the extraordinary elements that contributed to the moments that shaped the essence of season one. Chapters:00:00:00-Ibrahim Kamara 00:05:14-Julian Douglas 00:08:58-Rowan Manning 00:12:59-Sue Unerman Episode 5 - Ibrahim Kamara Ibrahim Kamara's Linkedin: https://uk.linkedin.com/in/ibrahimkamara1 GUAP: https://guap.co/ Episode 6 - Julian Douglas Julian Douglas' Linkedin: https://uk.linkedin.com/in/juliandouglas VCCP: https://www.vccp.com/ Episode 7 - Rowan Manning Rowan Manning's Linkedin: https://www.linkedin.com/in/rowan-manning/ Dentsu Creative : https://www.dentsucreative.com/ Episode 8 - Sue Unerman Sue Unerman Linkedin: https://www.linkedin.com/in/sue-unerman-7945058/ EssenceMediacom: https://essencemediacom.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@HOWIBECAME__⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We're on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director/DOP: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri

Leading agency VCCP created headlines earlier in the year when it launched AI agency, Faith, with Sage as a founding client. In this episode of Waypointers, Faith's innovation director Peter Gasston explains why VCCP took the decision to make this major investment in technology and what the journey has been like so far.  Interestingly Peter explains that the impetus was largely led by the creative department within VCCP who were increasingly experimenting with generative AI tools of their own accord. Rather than seeing these tools as a threat, they saw that they could deliver efficiencies, doing some of the work that no one really wants to do, so that people can focus on creative activities that need a human at the heart. One of Peter's key learnings is that unless you're there in the thick of it, trying things out in real life, you're never going to understand the full capabilities of the tools that are currently available. Peter brings this to life with some great examples – did you know that AI image generator Midjourney cannot come up with an image of two middle-aged European men kissing each other on the cheek – a very standard greeting? Nor did Peter and his team until they tried.  And it's not just about efficiencies, Peter also explains how AI can stimulate creative thinking, driving creative people to be even more creative. In a world that's moving as fast as generative AI, nothing is set in stone and planning cycles are 90 days at most. Something that's true today might be redundant in a month's time. That's why this conversation is so deeply engaging – the journey Peter and his team have embarked on is like nothing they've ever experience before in their careers. Click on the link below to listen to this fascinating conversation between Peter and Waypoint's tech lead and partner, Martin Ward.

Dani Bassil started her career in Sydney before migrating to the UK early this century to work in number of highly respected agencies including Mother, Weiden & Kennedy, VCCP and the CEO of Digital UK. She recently returned to Australia to take up to role of Chief Executive Officer at Clemenger BBDO Australia.  Dani shares her experience not only working in, but being an industry leaders in both the UK and Australia. Exploring how market size and geography play a role in the approach to advertising, decision making, creativity and more. She also reflects on the way issues around diversity equality and inclusion and gender equality are playing out in the northern and southern hemisphere when it comes to the advertising industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

On the PRmoment Podcast this week we're chatting with Andy Peake, London CEO of creative agency VCCP. I've known Andy for about 25 years so, to an extent, we've followed each other's careers with interest over a couple of decades!As Andy is now CEO of one the largest creative agencies in London I thought it would be interesting to get him on the show to chat about the intersection of PR firms and advertising agencies. VCCP London has 850 employees and according to Nielson Billings Rankings is the UK's highest billing creative agency with £483 m in billings, in 2022. Up 34% from £360m in 2021.The agency was founded in 2002 and is owned by Chime, which also owns the PR agencies Good Relations and Harvard.Chime is majority-owned by private equity firm Providence Equity Partners.The intersection between PR firms and advertising firms has become an interesting one - because if you listen to a PR firm describe itself and an advertising firm describe itself, you'd think they have become basically the same or very similar. But they seem to rarely compete for briefs and clients' budgets - and we'll be discussing that and no doubt much more on today's PRmoment Podcast today.Before we start, if you haven't already do take a look at our new event PR Masterclass: The Agency Growth Forum.At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm. Also, a reminder that the final entry deadline for the ESG Awards is 29th September 2023.Finally, thanks so much to the PRmoment Podcast sponsors of the PRCA.Here is a summary of what Andy and PRmoment founder Ben Smith discussed on the show:2.30 mins As far as many PR people are concerned advertising agencies wedded themselves to producing 30-second TV ads that no one watches any more. So what have advertising agencies become?5 mins What types of discipline specialists does VCCP have?8 mins How does an advertising agency differ from a PR firm?“The simplest way of categorising what different parts of the agency do is into paid, earned and owned and there's obviously an enormous amount of overlap now.”12 mins Andy talks about why he thinks don't PR firms and advertising agencies compete against each other more often.15.30 mins How much tension is there between a long-term strategic view of a brand strategy, with the need to respond to a news hook or an event?19.30 mins Agency-wise we're living in an era of specialism over the generalist. PR firms have more specialists than ever - but Andy talks us through the extent of specialism within VCCP.22.30 mins With the level of specialisation in agencies now, is there a danger that everything just takes too long? How do you remove bureaucracy and hierarchy from a multi-specialised agency structure?“The client shouldn't feel like there dealing with a big group of people.”24.30 mins From the client's perspective, has the buying of marketing services either become or, is in danger of becoming, too confusing and too messy?“You've got to find a way of constructing yourself as an agency, and as a client, that is going to make that experience for the customer as seamless and consistent as possible.”27.30 mins How is the creative market for VCCP at the moment? If 2022 was an 8/10 where is the market now?“You have to be winning new business. There are going to be reasons, which are completely out of your control, that mean some clients are not going to spend as much next year as they

Chaka Sobhani, global chief creative officer at Leo Burnett, and Mike Sutherland, executive creative director at Adam & Eve/DDB, join Campaign's work and inspiration editor Imogen Watson to review some of the latest ads.They critique: Vodafone Ireland "Red family" by Grey London; F&F "Make fashion sense" by Bartle Bogle Hegarty; Heinz and Lick "Red HTK 57 paint"; Canon "Canon Pixma printers. For the stuff of life" by VCCP; Channel 4 "Everyone is excited. Even them" by 4Creative; and Guinness "Don't jinx it" by Abbott Mead Vickers BBDO.Campaign's technology and gaming editor Coral Cripps and reporter Charlotte Rawlings also discuss some of the latest articles on this site including a feature on the upward talent drain, news about Taika Waititi directing Asda's Christmas ad and what Big Brother's return might mean for advertisers.Further reading: The upward talent drain: pressure on juniors as ‘gurus' depart Hosted on Acast. See acast.com/privacy for more information.

Learn more about VCCP here.Connect with Brett Edgar here.Connect with Jonny Shaw here.

Ian King talks to correspondent Ashna Hurynag about the future of Thames Water and Wei Li, from BlackRock discusses predictions for global monetary policy. He also interviews the Chief Executive of Ceres Power - Phil Caldwell about the London Stock Exchange and Michael Sugden, Chief Executive at VCCP talks about AI in advertising.

In this week's episode I speak to Scott Ewings, Chief Experience Officer, Digital Experience @TPXimpact. Join us whilst we talk about the value of coaching in resilience. We'll discuss the need for investing in this kind of support - so not only executives but leaders on all levels can have access to coaching.Scott also kindly shares his experiences of the health scare it took for him to re-evaluate what he wanted from life, and some of the truly courageous decisions he made as a result.Key takeaways include:How your ego can run away with itself and damage your healthWhy imposter syndrome is normal and how to deal with itHow to maintain connection as you become more senior in your roleScott is a veteran brand experience leader with a track record of transforming client and agency outcomes dating back to early technology cycles, he has a highly progressive stance on upgrading the agency landscape to be more purpose and talent focused. Scott led Fjord, Ustwo and Potato (part of AKQA/WPP) in the UK, helping to establish them all as outstanding digital product studios, as well as working client-side as an experience strategy leader with Vodafone in Australia. At the time of recording, Scott was finishing up his role as the CEO of Bernadette, the digital product & service innovation company from VCCP.Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

Visuals: https://getbehindthebillboard.com/episode-53-david-masterman/Episode #53 of the podcast features the super talented ever ebullient Dave Masterman.  It was a great session that encompassed Dave's incredible collection of OOH work both as creative and CD.Many highlights: VW, Marmite, Kit Kat, Mr Kipling and esp Ben & Jerry's - the homemade look ‘n feel still fresh today.More up to date work included the audio mnemonic led Domin-oh-hoo-hoo campaign which works surprisingly well on murals and special builds.We finished on ‘I Spy Maynard's' (Wine Gums) which is possibly the ultimate in outdoor campaigns and why we do the podcast. So good hearing the story behind this campaign that ended up subverting the Euros and Number 10 Downing Street among other events of last year.Thanks Dave for not only being a fun and charming guest, but for your incredibly thorough preparation for this episode. We have never had a more organised session!See you (and James McAvoy) in Waitrose in December

Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R, join the Campaign podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend.In addition, Campaign creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings discuss the UK government's decision to resist legal changes that could protect the rights of people experiencing menopause and what people in adland can do about it.The podcast also breaks down a recent VCCP study, which identified six barriers to young people from diverse backgrounds applying to work in the industry. Lastly, Campaign discusses campaigns that have stood out recently: Sony PlayStation "#LiveFromPS5" by Adam & Eve DDB; Royal Foundation Centre for Early Childhood "Shaping us" by Wonderhood Studios; and Ford “Go break it in” by Abbott Mead Vickers BBDO.Further reading:Adland inaccessible to young, diverse talent, VCCP study findsI'm furious the government rejected menopause law changesFord "Go break it in" by Abbott Mead Vickers BBDOSony entices new players after PS5 restock with global #LiveFromPS5 campaignPrincess of Wales launches short film to spotlight childhood development Hosted on Acast. See acast.com/privacy for more information.

Campaign held its “Breakfast Briefing for the Year Ahead” event last week in London, the first time it's been in-person since 2020.The topics arising from the gathering, which was held in partnership with Merkle, and the title's “Year Ahead” coverage in print and online form the basis of this week's podcast. Staff morale, the role of the chief marketing officer and adland's lack of swagger were among the issues discussed by the host, Campaign's creativity and culture editor Gurjit Degun, who was joined by UK editor Maisie McCabe and deputy editor Gemma Charles.The trio went on to review British Airways Holidays and Cadbury Dairy Milk campaigns created by Uncommon Creative Studio and VCCP, respectively. Campaign's Pick of the Week, a Saatchi & Saatchi London tactical ad riffing on prime minister Rishi Sunak's plan to make all students in England study maths up to the age of 18, was also scrutinised. Hosted on Acast. See acast.com/privacy for more information.

On this week's You're On Mute, we hear from Julian Douglas, Chairman of the Institute of Practitioners in Advertising (IPA) and CEO & Vice Chairman of VCCP, one of the UK's top three advertising agencies.Julian shares details of his Jamaican father's transformational and inspiring journey, growing up in Manchester and how a ground-breaking advert, caused Julian to pursue a career in advertising instead of becoming a City of London derivatives trader. We learn first-hand about his response when directly confronted by racism and how his love of singing took him on an entrepreneurial excursion involving co-founder of LastMinute.com, Baroness Martha Lane-Fox CBE. Julian also discusses, overcoming failure and the transformative impact of a phone call from Nicola Mendelsohn CBE, now Vice President of Global Business Group at Meta, which ultimately led Julian to become one of the leading voices for the advertising sector and BRiM (Black Representation in Marketing).Julian's rise to the top is simply phenomenal but perhaps even more impressive, is his unwavering commitment to using his status, influence and network to promote social justice. Hosted on Acast. See acast.com/privacy for more information.

Shaun McIlrath is Global Chief Creative Officer of Iris Worldwide. Shaun has been listed in The Top 10 Most Creative People In Advertising by Business Insider. He began his career as a script writer at the BBC before stints at impactFCA, HHCL, Heresy, VCCP and now Iris where he leads the agency's creative output from London, winning over 200 industry awards for brands like MINI, Dominos, Adidas, Philips, Wonderbra and a Super Clio for Jeep.

On this week's Mumbrellacast, the team discusses Visit Victoria's new deal with Netball Australia (02:11), COVID's impact on agencies as VCCP pulls out of the local market (09:15), SBS' Upfront (13:38), and the start of Christmas campaigns (22:27), before M&C Saatchi CEO Justin Graham chats behind the scenes on 'Come and Say G'Day', Woolies and M&C staying independent (24:57).

“In the middle of difficulty lies opportunity” - Albert Einstein When Julian Douglas became president of the IPA (Institute of Practitioners in Advertising) that was the quote he chose to open his first speech with, and it was no mistake. You could say Julian has built his career off meeting challenges head on, and in doing so has built up quite the resume. In addition to being president of the IPA, Julian is also currently: - International CEO & Vice-Chairman of VCCP - Founder of private karaoke company, Lucky Voice - Chair of the Advisory Board at BRiM (Black Representation in Marketing) - A member of Meta's UK Client Council  And if you're not familiar with VCCP, you might know them as the company that developed the infamous Compare the Meerkat campaign in 2009.  To hear Julian tell the story of this incredible career, learn from his years of industry experience and discover his go-to karaoke song, listen to this episode of How I Became.   Topics discussed:  - Growing up in a multicultural home with Jamaican and Irish influences, and finding identity in your community  - Attending Oxford University and the value of education  - The culture shock of transitioning to life at a traditional Oxbridge college  - Exploring the contrast between the worlds of trading and advertising  - Why it is essential to make contacts and provide them with positive experiences  - The career benefits of asking questions - Getting into the karaoke business, and expanding into a chain with five locations  - Working with Gary Lace - An insightful tutorial on how not to pitch to clients  - Avoiding burnout while doing what you love  - Finding positives in losing your job  - Confronting institutional racism and creating BRiM to increase black representation in marketing  - Running the O2 advertising account, and introducing O2 priority tickets  - How to create a culture that draws in talent and an environment that makes them stay.  - How to manage seven offices around the world as an international CEO  - Why generating open channels of communication is the most important thing to do as a CEO  - The advantages to being a generalist    Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠X⁠ and ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Paolo Neri

HORNBEAM was the winner of BEST DIRECTION at the Toronto LGBTQ+ Film Festival. Under cover of darkness, two strangers bond over a shared secret. But how well do they really know each other? Director Biography - Mark Pluck Mark is a London-based writer, director and producer. In 2017 he wrote voyeuristic thriller ‘The Photographer' starring Sophia di Martino (Marvel's Loki) which screened at the East End Film Festival, Danny Boyle's festival ‘Shuffle' and the British Independent Film Festival. In 2019 he produced the comedy-horror short 'Meat is Murder' - in collaboration with London advertising agency VCCP, which was described by the British Comedy Guide as “Really funny, then genuinely unsettling”. In 2020 Mark made his directorial debut with horror short ‘Platform' which received its world premiere at Grimmfest and later screened at Lund Fantastic Festival and the British Horror Film Festival, where Mark was awarded the Rising Star Award. Director Statement: I've always been drawn to stories that explore the lives we live behind closed doors, beyond the carefully curated façade we project out to the world. I'm interested in the lengths we go to in order to conceal these truths and, more importantly, how these actions affect those we care for the most. HORNBEAM is a film that aims to explore some of this rich and rather murky territory through the lens of a tender love story. Set almost entirely within the confines of a van over several nights, it follows two men who are both living a lie and seeking a safe space to come clean. But unfortunately, as is so often the case in life, the truth can be hard to bear. Film playing on the Film Festival Streaming service today. You can sign up for the 7 day free trial at www.wildsound.ca (available on your streaming services and APPS). There is a DAILY film festival to watch, plus a selection of award winning films on the platform. Then it's only $3.99 per month. Subscribe to the podcast: https://twitter.com/wildsoundpod https://www.instagram.com/wildsoundpod/ https://www.facebook.com/wildsoundpod

VCCP was founded on the principles of integration around ideas rather than channels. In this episode, Deputy Chief Strategy Officer, Clare Hutchinson shares stories from a career that's provided invaluable insights for her clients; from global campaigns to understanding the consumer's emotional attachment to salad cream. See acast.com/privacy for privacy and opt-out information.

Alp Turgut, a Senior UX Designer in London has worked with the likes of Nike, Rolls-Royce, Atlassian, Salesforce, O2, Zalando, New Look, and VCCP. In this episode, Alp joins Jason and Mark over a coffee to share his perspective on consultancy and freelance design.

On 'Episode 9: Carolina Cruz-Letelier, Partner, Managing Director @ MUH-TAY-ZIK / HOF-FER' of the Brand Banter Podcast, the guys were lucky enough to welcome on Carolina Cruz-Letelier, Partner + Managing Director at MUH-TAY-ZIK / HOF-FER (occasionally referred to on-pod as 'MH'), a full-service shop under the VCCP umbrella in San Francisco. During the pod, Carolina bantered about her journey, the evolution + current state of industry trends, and shared some awesome behind-the-scenes stories from some of MUH-TAY-ZIK / HOF-FER's prolific work with notable brands Staples, Audi, and the Golden State Warriors! Per Carolina's 'Shameless Plug Shill' segment, definitely be sure to check out: To our surprise, us! -- your one-stop-shop for all applicable podcast info/social links = https://linktr.ee/BrandBanterPodcast We can't thank Carolina enough for agreeing to come on the pod, it was an absolute blast chatting with her and hope to have her back on sometime in the future. If you enjoyed the interview as much as we did, be sure to let us know your thoughts, favorite conversation moment, as well as any additional events/brands/topics/conversation points you'd like covered in future episodes! Make sure to tune in for weekly episodes with industry professional interviews, segments, as well as special event coverage (e.g. Super Bowl, SXSW, Cannes Lions, etc.). Be sure to LIKE, SUBSCRIBE, and RATE wherever you consume the podcast, checking us out on all socials: Instagram - @BrandBanterPod | (Luke) @lukep1e | (Jack) @jack_carlson17 Twitter - @BrandBanterPod | (Luke) @lukep1e | (Jack) @TheRealJC17 LinkedIn - Brand Banter Podcast | (Luke) Luke Pieczynski | (Jack) Jack Carlson --- Send in a voice message: https://podcasters.spotify.com/pod/show/brandbanterpodcast/message

This week WARC talks strategy and insight with Michael Lee, Chief Strategy Officer at VCCP, and Chair of the Account Planning Group and Mark Hadfield, Strategy Partner at Cravens. We discuss why strategists need to burst the strategy bubble, and how to do this. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks distinctive assets with Will Caruso, senior marketing scientist at Ehrenberg-Bass Institute, and Alana King, planning director at VCCP. What are distinctive brand assets, how do you use them creatively, and how to avoid confusing consumers? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Cadbury's belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez  share the backstory of this Grand Prix award-winning campaign.

The U.K. soda brand's search for purposeful humor that would reconnect it with youth culture after a long absence, and how focus groups fueled the insight. A 2020 IPA Effectiveness Award winner.

The episode features an interview with Tracey Follows who is a professional futurist. Since the future is what the podcast is supposed to cover, it was fantastic to have Tracey on the show. Tracey started her career in advertising and then moved client-side before taking on senior strategy roles at VCCP and JWT. Most recently she has been working as a futurist and running her own consultancy. Tracey has just authored a new book that explores the future of the individual in the technological age. The book explores the themes of identity, the relationship between man and machine. It's basically a guide to help people understand how to protect their autonomy when the world around them is transforming. From her perspective, we need to be armed with the knowledge to understand the personal and societal implications of bio-hacking, mind-clones, and even more contemporary, health passports.

Coca-Cola, Viacom,  VCCP, Asics, Mozilla - what a great track record todays guest has - a true marketer and brand guy and as it turned out a good interviewer as well: Robin Karakash. Robin was working for Coca -Cola when we first met and built the first deep ingame advertising partnership and 360 degree campaign with Need for Speed and Coca-Cola Zero. New grounds for EA, Coke and the industry at that time. As we had not been able to exchange for years I am keen to find out what Robin did the last years and if I get some learnings and wisdom out of him - or he out of me. If you have feedback or ideas just let me know: feedback@youdrinkyoulearn.com.

This time on the QUICKFIRE podcast, I had Kristen Dimmock on who is a Planning Director at VCCP Health. I asked Kristen 9 questions and turned it into a podcast episode. Some great answers on this one as I forgot to send Kristen the questions before interviewing her. Stay tuned for more.

This time on the podcast, we had Kristen Dimmock who is a Planning Director at VCCP Health. It was a pleasure to interview Kristen on the podcast. I was inspired by her journey since stepping into healthcare communications, I won't revile to much, but there are quite a few twists and turns, which is why I believe Kristen is one of the best planners the UK has to offer. If you're a planner or LOVE strategy, then you need to listen to this episode! Stay tuned for more.

In this episode of #TheNewAbnormal, I interview Neil Boorman, Head of Creative Lab Europe at TikTok. He builds and leads their in-house creative service, dedicated to producing best in class work on the platform. Prior to TikTok, he was the Content Director at agencies including Wieden + Kennedy, Mother, Grey, and VCCP, before which he was a Content Strategist/Producer at Amnesty International. He's also the author of books inc "It's all their fault" & "Bonfire of the Brands". And...he edited/published the satirical fanzine 'Shoreditch Twat'. (Whose readership combined those who got what was going on, along with those who later watched Nathan Barley and hoped their neighbours were laughing with them, not at them. I'm increasingly concerned about my membership of the former.) So...Neil's been at the leading-edge of culture throughout his career, and in this episode discusses a range of contemporary issues that interest and/or appall him in equal measure. As for the mighty TikTok, Neil explains why he thinks a platform that has 'honesty, humility and authenticity' at its heart is such a spectacular global success, regarding its ability to connect us all via creativity and joy. So you can understand why Trump doesn't like it.

Our guest today is Amelia Torode, the co-founder of The Fawnbrake Collective. She launched it as an antidote to large ad agencies, it's a new Operating System for brands, a new approach. Amelia has spent 20 years in London and New York working for agencies such as Ogilvy Interactive, MindShare, VCCP, Naked Communications, and TBWA. She began her career as one of the first WPP Marketing Fellows and has built deep expertise in technology.

Today, I'm having a GAS with...Hugh Todd, a highly awarded creative director in London. He's worked for MullenLowe, Leo Burnett, VCCP, J. Walter Thompson and BBH. One of Hugh's more recent campaigns for MullenLowe was the 'We are Nurses' campaign for the NHS, a 360 campaign to recruit much-needed staff for the UK's healthcare provider. The work proved incredibly successful, helping reverse the negative trend in UCAS applications, with figures up 6%. www.mullenlowegroup.com/news/we-are-nurses Hugh's work can be found, unsurprisingly, at www.hughtodd.com  © GAS Music 2020 www.gasismusic.co.uk

During the COVID-19 pandemic, many people have taken the opportunity to start something new and exciting –  ‘dough.agency’ is the creation of Vinnie Romano, a 13 year veteran in the advertising world after serving with companies such as Publicis, VCCP, BBDO and The Monkeys in both London and Sydney. He then took time to create his own agency (frizbee.com.au) – growing it to 15 people and having a turnover of $2.5m p.a which led to an acquisition offer from a larger group. Vinnie has now become a consultant in the new-era of agency new business strategy with an affordable offering that is competitive to freelance and permanant New Business Director roles in ‘ad-land’ today – whilst remaining commission free. This is his new purpose – to help small to medium sized agencies grow without the costly overhead of being a full time employee.

Rob Estreitinho is a strategist at VCCP in London and he helps make strategy get-together machine Group Think happen. He also publishes Salmon Theory in which he discusses ways of seeing the world, often with a nod to working in advertising. We live-streamed this chat last week right into Sweathead on Facebook. Now it's here ... for your ears. You can find Rob here https://twitter.com/robistyping Salmon Theory is here https://robistyping.substack.com/ Sweathead strategy classes are in session: http://courses.sweathead.co

Amelia is one of England's sharpest strategic minds. Inspired to join the ad business by a personal response from a letter she wrote to Sir Martin Sorrell.She joined the WPP fellowship program and worked directly with Jon Steel and from there built an amazing resume of experience including stints at Naked, TBWA, and VCCP where she was part of the team that won the ad account for the 2012 London Olympics. Today, she is the co-founder of the Fawnbrake collective- a network of strategic thinkers that are deployed on teams to work on client projects. In this episode, we cover her career trajectory and the evolution of strategy from a discipline that mainly existed inside of agencies to one that is now thriving outside of its traditional confines. This is the world of Fawnbrake, a world where everything and everyone is a brand and they all need strategic thinking even if they do no advertising.

This week on the quick fire-mini-series I was joined by Brett O'Connor, the Co-Founder and Executive Creative Director of VCCP Health. We had a discussion around 10 topics related the healthcare comms which was really insightful and interesting, especially hearing from someone who has been in the industry for over 2 decades (sorry Brett, I know the decade lingo isn't your thing, it sounds better than 250 months, 1000 weeks, or 5000 thousand days... I could go on...). I hope you enjoy listening, and look out for more podcast episodes next week.

This week I was joined by Brett O'Connor, the Co-Founder and Executive Creative Director of VCCP Health for me, getting someone like Brett O'Connor on the podcast was an absolute must. We talked about his creative addiction and obsession from the very first job in the advertising world (you'll find out how he got his first job in advertising, what a story that was), all the way up until now in healthcare communications it was clear his passion for art and creative work is 2nd to none and something a lot of leaders and people should look up to we talked about how the role @ VCCP Health came around, which was amazingly insightful, from plush office's in McCann to make-shift desks in the VCCP building Brett talked about how the industry has changed over the last 2 decades, which for me was interesting as a lot of stuff that happened back then would definitely not happen in today's world I'd love to hear your feedback on this, so any comments are welcome I may have mis-introduced him @ one-point, if you can spot it, I'll buy you a coffee enjoy listening and watch out for Brett's quick-fire mini-series podcast over the next few days

It's a real goody this week. We welcome @VCCP's @James_Rafter to discuss HP sauce, @GrenfellUnited, @EE, @HawksmoorMCR and @IKEAUK. It looks like summer has got everyone's creative juices flowing.

Meet Will, Diageo's new Digital Innovation Manager who talks about how a Nintendo Switch, networking and going for a walk as being the making of him. Will is the definition of a successful adland innovator. He cut his teeth at Ogilvy with (previous guest) Nicole Yershon and was until recently the innovation lead at VCCP. But more importantly he is also a Director @InnovationSocial and has a gift for you. He has given SNO listeners discount code for the landmark 'Innovation Stories' event. Here you go. https://www.eventbrite.co.uk/e/innovation-stories-ces-round-up-the-future-of-voice-and-sound-vrlo-tickets-50875395678?discount=Shinynewobject Don't mention it.

Hoy en este podcast entrevistaremos Martin Lázaro, director de arte de VCCP, una agencia especializada en creatividad publicitaria. Martín nos va a contar qué es lo que hace un director de arte en una agencia publicitaria, cómo se formó para ello y lo más importante, cómo metió el pie en el vibrante mundo de las agencias publicitarias. También nos contará una forma bastante segura y enriquecedora de aproximarse al "mundillo" publicitario, que corresponde a su paso por The Atomic Garden, una escuela altamente recomendable para todo aquel que busque una formación puramente práctica en el sector de la publicidad. Además de la formación, hablaremos de la dinámica de trabajo en la agencia, los contratos y de cómo suelen ser las  entrevistas de trabajo para el sector. Entrevistas que son un pelín diferente a lo que estamos acostumbrados. Aquí os dejo la ficha del entrevistado Nombre: Martín Lázaro Saiz Educación: Grado en Publicidad y Relaciones Públicas por la Universidad de Vigo. Curso en Creatividad Publicitaria en The Atomic Garden, Madrid. Trayectoria Profesional: Director de Arte en VCCP - Marzo de 2017 Pero antes LinkaCV.com, la web desde la que podéis conseguir el mejor currículum de todo tu sector profesional. Me encargo de redactar profesionalmente tu Currículum Vitae. Te animo a que envíes tu currículum y recibas una revisión gratuita con los puntos débiles a mejorar. No tienes nada que perder, y si mucho que ganar. >>Haz click aquí para revisar tu CV gratuitamente

Joining Lee Henshaw from Silence Media to discuss Bullshit are Mary Keane-Dawson from Truth, Sam Fenton-Elstone from VCCP and Jessica Geary from RAPP. Visit the Silence Media website if you'd like to join Lee, Mary, Sam and Jessica at the Silence Please conference in London on May 25th. See acast.com/privacy for privacy and opt-out information.

Philosophy is dope. Sure, some of the books are dense and the words longer than a giraffe, but we all have philosophies and can improve our lives by learning how to debate them with ourselves. Meet Rob Estreitinho, senior strategist at VCCP in London, and maker of Salmon Theory, a newsletter about the philosophy of strategy. We discuss: - Having A Thing - not just a CV - What philosophy is - The philosophy of freelancing - The philosophy of expectations versus reality - Going full-time You can find Rob at https://twitter.com/restreitinho And his beautiful newsletter Salmon Theory at https://tinyletter.com/estreitinho For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard

In this week's summary- Saneel Radia talks dream projects and VCCP's chairperson Paul Mead shares his experience. Also, Movidiam's Alex Holder can't resist taking the hot seat for another week! This time we're talking the power of video in digital.

In this week's summary- Saneel Radia talks dream projects and VCCP's chairperson Paul Mead shares his experience. Also, Movidiam's Alex Holder can't resist taking the hot seat for another week! This time we're talking the power of video in digital.

Paul Mead, Chairman of VCCP Media discusses the topic of media consumption in the digital/platform era, the need for brands to challenge the traditional 'agency-structure' and the need for agencies to tailor their services to each of their clients. He also talks about new technologies in the business that enable brands and agencies to measure their success.

Paul Mead, Chairman of VCCP Media discusses the topic of media consumption in the digital/platform era, the need for brands to challenge the traditional 'agency-structure' and the need for agencies to tailor their services to each of their clients. He also talks about new technologies in the business that enable brands and agencies to measure their success.

Chantell Glenville is the author of “What Clients Really Want (And The S**t That Drives Them Crazy)” the first ever book on how to create great client/agency relationships written by an ex-client. Winner of the WACL Future Leader's Award 2013, Chantell has worked at some of the UKs top creative communications agencies such as AMV BBDO, VCCP, and Dare as well as client-side at Vodafone, a multinational teleco. Her experience both client and agency-side has given her a unique insight into the situations and behaviours that can really break client/agency relationships or make them excellent. Chantell has worked with and for agencies with varying specialties and on a broad range of clients; from international blue chips such as Johnson & Johnson, Barclaycard, Molson Coors, and Henkel through to high profile UK and pan-European accounts.   What you’ll learn about in this episode: Things agencies do over and over that drive clients crazy The small behaviors that break apart relationships What agencies don’t know about the world clients live in The complexity of the structure of clients’ systems How agencies can help clients manage the revision process Why you need to know more than one person inside your client’s company (and get to know them face-to-face) The working hour differences between agencies and clients Why you should never overpromise and underdeliver The two things that create great agency-client relationships Why attention to detail is so important for agencies How to get to the top of a client’s to-do list Reasons clients will fire agencies (and why they never want to do that) Things agency owners can do right now to help their account executives improve agency-client relationships Ways to Contact Chantell Glenville: Book: "What Clients Really Want" Website: www.masteringaccountmanagement.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Our March episode is hosted by Shona Ghosh and features Charles Vallance, founder and chairman of VCCP, Phil Barden, author of 'Decoded: the science behind why we buy', and Marketing’s features editor Rebecca Coleman. This month, it's all about the use of 'millennials' as a catch-all term, and whether it's time to ditch demographics.

Ein Regelwerk braucht der Mensch (und einen Garten! Funktionert Teamarbeit? Was bedeutet gute Kreation?

Für welche Kunden willst Du arbeiten und wie? Warum hast Du keine Lust auf Adaptionen? Welche Leute braucht man dafür?