Podcasts about creative advertising

In this episode, Dave drops real talk on ad platforms, why Google and Facebook aren't your friends, and how radical transparency and AI-augmented creative are changing the e-commerce landscape.

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

On this episode, we sit down with the brilliant and dynamic Dana Precious. From her humble start as a receptionist to holding top marketing positions at Sony, Marvel, and Relativity, Dana shares a story filled with humor, grit, and wisdom. Alongside her accomplishments in entertainment marketing, Dana is also a successful author of several novels, and in this episode, she reflects on creativity, leadership, industry changes, and personal evolution. What We Discuss: How Dana Precious transitioned from receptionist to CMO Lessons in navigating creative careers and studio politics Dana's insights on writing, brand strategy, and staying creatively inspired Her take on recent brilliant campaigns that others have done like Barbie and Oppenheimer Episode Highlights: [00:03:00] Dana's quirky entry into the industry and discovering copywriting [00:08:00] The power move (accidentally) that got her hired at Sony [00:28:00] Adjusting from agency life to studio marketing [00:46:00] Dana's writing career and genre-hopping storytelling [00:56:00] Why Barbie and Oppenheimer were marketing masterclasses [01:00:00] Her honest advice to young creatives trying to break in Featured Quotes: “Some of the best careers in this industry were started by people who were just terrible as receptionists.” – Corey Nathan “I discovered I was good at copywriting, and when people are good at something, they often discount it.” – Dana Precious “I always thought working hard and doing a good job was enough. But I didn't spend enough time making friends.” – Dana Precious Resources Mentioned: www.danapreciouswrites.com Our Sponsors:  The Golden Trailer Awards: goldentrailer.com/   Brent Allen Hagel: www.brentallenhagel.com Soundstripe: app.soundstripe.com Call to Action: Please leave us a rating and review:  https://apple.co/3QYy80e You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods!

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how creative advertisements can actually hurt the performance of regular ads shown alongside them. They discuss why brands with smaller budgets should still prioritize creativity to avoid getting lost in the mix.Topics covered:   [01:00] "The Power of Creative Advertising: Creative Ads Impair Recall and Attitudes Towards Other Ads"[03:00] How creative ads affect surrounding regular ads[04:35] The dramatic drop in recall when creative ads are repeated[05:10] Why regular ads are judged more harshly after creative ones[06:30] The "Super Bowl effect" and competitive ad environments[07:00] Creating memorable ads on smaller budgets To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Jin, H. S., Kerr, G., Suh, J., Kim, H. J., & Sheehan, B. (2022). The power of creative advertising: Creative ads impair recall and attitudes toward other ads. International Journal of Advertising, 41(3), 1-21.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Vasanth Seshadri, founder of The Sunny Side Advertising and author of three books, discusses the evolution of advertising, creativity, and the role of AI in shaping the future of branding. Discover his insights on storytelling, cultural impact, and business innovation.00:37- About Vasanth SeshadriVasanth is the founder and creative director of The Sunny Side Advertising, an independent advertising agency in Singapore. He is the Author of three books, "The Creative Human" (Worldwide No. 10 Bestseller), "Cultural Engineering" (Worldwide No. 11 Bestseller), and “The People From Beyond The Mountains” (2021).Vasanth has also worked with BBDO New York and JWT Singapore, and he's been recognized and awarded several times. 

In this episode of Trailer Geeks and Teaser Gods, host Corey Nathan welcomes two industry powerhouses: Brett Winn, owner and CEO of RAVE Collective, and partner, Ben Andron, Head of Creative Advertising. Brett returns to the show, while Ben is taking his maiden voyage on the TG&TG cruise ship. From humble beginnings to big screen brilliance, this episode traces their unique career paths, shared philosophies, and the launch of their exciting new venture. What We Discuss: The unexpected origin stories of two trailer industry leaders How early career decisions shape creative leadership The importance of culture and kindness in a creative agency Why now was the right time to launch RAVE The role of humility, mentorship, and tenacity in business growth Episode Highlights: [00:02:00] Brett recalls the early days of starting Refinery AV and feeling unsure about the leap [00:05:00] Ben shares his unconventional journey from Florida to LA, and how a teaching connection got him his first gig [00:08:00] Serendipitous paths: Ben and Brett worked at the same place (Trailer Park) without knowing it [00:11:00] Ben's evolution from copywriting to producing, and eventually, writing a successful Off-Broadway play [00:21:00] Brett's leap into trailer editing and reflections on early leadership roles at Trailer Park [00:33:00] The pivotal moment of recognizing that leadership is about cultivating culture [00:40:00] The inside story of how Brett and Ben decided to partner [00:45:00] How their aligned values made the transition smooth and created a new, exciting chapter for their team Featured Quotes: “I remember we had margaritas every Friday… because I was like, we made it another week.” – Brett Winn “Having other creative outlets—writing, running, martial arts—makes me better at my job.” – Ben Andron “What are people going to say to my kids about me? That's always been my moral compass.” – Brett Winn “Happy people are creative people. You can't do this job if you're not having fun.” – Ben Andron Our Sponsors:  Make It Universal and Rotten Tomatoes presents SEEN on the SCREEN: https://www.youtube.com/playlist?list=PLuq_rgCzEP_Ne0W0nk6R66sYFGr1Jrzqe  The Golden Trailer Awards: goldentrailer.com/   Brent Allen Hagel: www.brentallenhagel.com Soundstripe: app.soundstripe.com   Call to Action: Check out RAVE Collective: www.ravecollective.com Please leave us a rating and review:  https://apple.co/3QYy80e You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan. Want to hear how the best in the business craft the world's most exciting movie trailers? Tune in every week to Trailer Geeks and Teaser Gods!

In this engaging conversation, Catherine and Sean discuss their experiences and challenges at Premiere Outdoor Living, focusing on the changes in their roles, the dynamics of working from home, and the importance of refining their content strategy to connect more deeply with their audience. They explore the balance between personal and professional life, touching on themes of marriage, wellness trends, and the evolving landscape of social media content. In this conversation, Catherine and Sean explore various wellness trends, including mouth taping for better sleep, the benefits of sauna use, and the intriguing marketing strategies behind unusual health products. They discuss the importance of self-improvement and the challenges of implementing new strategies into daily routines, emphasizing the need for mindfulness and gradual change. The conversation is light-hearted yet insightful, touching on personal experiences and creative observations. In this conversation, Sean and Catherine discuss the complexities of homeowner and contractor responsibilities in the architectural drawing process, the absurdities of building codes, and the importance of authenticity in communication. They also engage in a fun trivia segment that highlights interesting facts about the construction industry, leading to a deeper reflection on the nature of conversations and connections in today's world.

In this episode of The Venue RX podcast, host Jonathan Aymin sits down with marketing expert Kai McInnes to explore the power of advertising for wedding venues. Kai shares his journey from managing marketing and sales at his family's venue, The BarnYard, to co-founding The Wedding Marketers, a marketing agency dedicated to helping venues attract newly engaged couples through highly targeted advertising campaigns.Throughout the conversation, Kai dives into the advantages of using paid ads over traditional wedding directories, explaining how strategic advertising can generate higher-quality leads and drive more bookings. He breaks down key performance metrics that every venue should track—such as cost per lead, conversion rates, and return on ad spend—highlighting how data-driven decisions can optimize marketing efforts.Jonathan and Kai also explore the differences between the UK and US wedding markets, touching on cultural variations in booking behaviors and marketing approaches. Kai introduces the concept of “twilight weddings,” a popular trend in the UK that offers a later ceremony start time with an evening-focused reception, and discusses how venues can leverage creative packages like this to differentiate themselves. Beyond ads, Kai emphasizes the importance of authentic engagement and a comprehensive marketing strategy that nurtures leads from first contact to final booking.About Our Guest: Kai McInnes, Co-Founder of The Wedding Marketers, developed a deep understanding of the wedding industry while working at his family's venue, The BarnYard. In 2020, he took over marketing and sales, driving exponential growth while maintaining exceptionally high profit margins. Through refining his strategies, he created a proven framework that other venues can replicate to achieve similar success. Now, through The Wedding Marketers, he empowers venue owners with the tools and systems needed to accelerate growth, increase bookings, and maximize profitability.Find Him Here: Email: kai@theweddingmarketers.comWebsite: https://www.theweddingmarketers.com/Instagram: https://www.instagram.com/theweddingmarketersFacebook: https://www.facebook.com/TheWeddingMarketers

AI-driven marketing is changing fast, and businesses that figure out how to use it effectively gain a real edge. The challenge isn't just adopting AI tools—it's knowing how to integrate them in ways that actually improve customer engagement, personalization, and efficiency. Many struggle because they either overcomplicate things or rely too much on automation without keeping a human touch. The key is using AI to enhance strategy, not replace it, so that marketing feels smarter, more targeted, and still genuinely connected to the audience. Hikari Senju is the founder and CEO of Omneky, a cutting-edge platform that leverages generative AI to create personalized advertising content across digital channels. With a background in computer science and a deep focus on AI, Hikari has been at the forefront of this technology. Today, Hikari shares insights into the evolving landscape of AI-powered marketing. He discussed Omneky's end-to-end workflow solution, which helps businesses streamline the creative process, from ideation to execution, while driving measurable results. Stay tuned! Resources Omneky: Scale Sales with Data Driven Creative Follow Hikari Senju on Facebook Connect with Hikari Senju on LinkedIn

Send us a textWhat happens when an Olympic gold medalist swaps the pool for the office? On this episode, we dive into the incredible journey of former world-class swimmer Mack Horton as he transitions from elite athlete to corporate professional.Mack opens up about the surreal experience of announcing his retirement from professional swimming and starting his first job at Clemenger BBDO Melbourne the very next day. He shares how he's adjusted to the challenges of a 9-to-5 routine, all while staying grounded in the discipline that made him a champion.Here's what we cover:How Mack balances building a new career with the same drive he brought to the pool.His shift from competing with others to focusing on personal growth through micro-goals.The importance of informal networking, mentorship, and how coffee chats paved his way into advertising.The parallels between the mindset of an Olympic athlete and succeeding in a new industry.Why moments of uncertainty can become opportunities to find clarity and purpose.Mack's story is a powerful reminder that life doesn't end when one chapter closes—it's just the start of something new. If you're an athlete—or anyone—looking for inspiration to navigate career transitions, this episode is for you.Join us as we unpack Mack's journey and learn what it takes to thrive after sports.Are you looking for Career Clarity for your next step, for more information, or to book a consultancy, make sure you check out www.2ndwind.io Links:X: https://x.com/_mackhorton Instagram: https://www.instagram.com/mackhortonLinkedIn: https://www.linkedin.com/in/mack-h- 

Send us a textWhat does it take to craft advertisements that resonate deeply, drive action, and stand the test of time? In this episode, I sit down with Ken Moskowitz, a creative powerhouse with nearly 40 years of experience shaping campaigns for some of the world's most iconic brands, from Coca-Cola to the NBA. Ken reveals the secrets behind his groundbreaking creative advertising strategies and how they've generated over $40 billion in sales.We explore his journey from dissecting radio ads as a curious 12-year-old to becoming a trusted coach for the industry's top copywriting teams. Along the way, Ken shares how he fosters creativity by designing intentional environments, empowers his team through trust and autonomy, and approaches challenges with resilience, including his battle with stage 3 cancer.Whether you're a creative professional, a business owner, or someone looking to break free from operational constraints, this episode is packed with actionable insights and inspiration to elevate your advertising game. Don't miss Ken's advice on capturing every idea, his recommended reading list, and his unique take on leading with generosity and authenticity.Connect with Ken Moskowitz: Ken Moskowitz brings an unparalleled passion for creative problem-solving and impactful storytelling. If you want to elevate your advertising game or simply connect with someone who understands the art of crafting memorable messages, reach out to Ken at ken@addzombies.com or follow him on social media.Books Mentioned: Jab, Jab, Jab, Right Hook by Gary VaynerchukJoin the New Catalytic Leadership CommunityCheck out our new online membership site, with new resources by Dr. William Attaway and his team added weekly: https://checkout.catalyticleadership.net/Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

This week we're giving our wonderful listeners bonus content: an exclusive look at what you get access to on our Patreon! To give you a taste of this, we're sharing one of our favorite After Show episodes with Scott Edwards.If you like this episode and want more, become a VIP subscriber to get early access to our episodes, exclusive access to The Lot1 Podcast After Show, and much more!www.patreon.com/thelot1podcast–Scott Edwards is the EVP, Head of Creative Advertising at Fox. He oversees the unpredictable process and convergence of art and commerce including first-look trailers, launch promos, current-show episodics, key art one sheets or billboards,ccustom social content, or otherwise, for shows like 9-1-1 LONESTAR, ACCUSED, ALERT, BEAT SHAZAM, BOB'S BURGERS, THE CLEANING LADY, CRIME SCENE KITCHEN, FAMILY GUY, GRIMSBURG, KRAPOPOLIS, LEGO MASTERS, THE GREAT NORTH, THE SIMPSONS, THE MASKED SINGER, SPECIAL FORCES, and an array of Gordon Ramsay shows (FOOD STARS, HELL'S KITCHEN, KITCHEN NIGHTMARES, MASTER CHEF, NEXT LEVEL CHEF).Prior to a five-year stretch as SVP of Fox On Air Promo & Operations – where he helped launch 24: LIVE ANOTHER DAY, EMPIRE, GOTHAM, GRACEPOINT,GREASE LIVE, WAYWARD PINES, and the return of THE X-FILES, – Scott spent two decades at four top-tier agencies (BD Fox & Friends, BLT AV, Crew Creative, and AV Squad) and New Line Cinema.Scott received his BA (double major) in Theatre/Telecom from Indiana University and his MFA in Film/Advertising from Art Center College of Design. He teaches short-form storytelling annually at Santa Monica College and entertainment marketing year-round for UCLA Extension.He is passionate about music, with experience as a DJ during his college years, and was voted Best Dressed in his graduating high school class. Connect with Scott:➡️ LinkedIn: Scott Edwards | https://www.linkedin.com/in/scott-edwards-a815466About The Lot1 Podcast ✨The Lot1 Podcast is designed for anyone who is interested in or working in filmmaking. Whether you're just starting out or a seasoned veteran, we hope you gain the knowledge you need to improve your craft, achieve your filmmaking goals, or simply get an understanding and appreciation for the roles and duties of your peers and colleagues.Follow Us! ⤵️Instagram & TikTok: @thelot1podcasthttps://www.instagram.com/thelot1podcast/?hl=enhttps://www.tiktok.com/@thelot1podcast–Hosted byDeji Bankole (@deji_bankole)Christopher Henley (@henley_son)Produced byMina VazirianEdited byCarlos Luna & Christopher Henleyhttps://linktr.ee/thelot1podcast Hosted on Acast. See acast.com/privacy for more information.

Jim Fredrick is a trailer editor, studio marketing executive and film professor - and author of the OPENING WEEKEND: AN INSIDER'S LOOK AT MARKETING HOLLYWOOD'S HITS AND FLOPS.    In this conversation, we discuss Jim's career which began in editing trailers and spanned both the studio, independent and vendor sectors. We also hear about Jim's experience in helping launch some of the biggest and most loved films in recent history and hear memorable anecdotes about working with Rob Reiner at Castle Rock Entertainment and his singular experience of travelling to the UK shortly after Stanley Kubrick's death to create the marketing campaign for EYES WIDE SHUT and, going back to his professional roots, we learn what Jim's recipe is for a great trailer.    Jim Fredrick was President of Marketing at Castle Rock Entertainment, Senior Vice President of Creative Advertising at Warner Bros and Executive VP at Sony Screen Gems. He's worked on over 200 advertising campaigns including the HARRY POTTER franchise, THE SHAWSHANK REDEMPTION, HAPPY FEET and Stanley Kubrick's EYES WIDE SHUT. He is a Professor of Entertainment Marketing at Chapman University.  

How a quirky advertisement, industry insights from a tech leader, effective branding strategies, home gym tips, and evolving marketing tactics can inspire creativity and success across different aspects of life and business.

Our conversation for The Valley Business Today - Top of Virginia Regional Chamber edition - included Jenny Stover, the Director of Marketing and Communications, Kaleigh Fincham, Director of Programs & Events, and intern Jordyn Hansbrough, a sophomore at JMU.  Jordyn shares her delightful experience interning at the Chamber. She enthusiastically explains how she transitioned from a Marketing major to studying Media Arts and Design with a concentration in Creative Advertising at JMU, emphasizing how fun and hands-on her studies have been. Jordyn then talks about her brother's influence on her career path and the invaluable experience she's gaining through her internship, which is preparing her for a bright future in content creation and marketing. Follow Top of Virginia Regional Chamber on Facebook and on Instagram to see Jordyn's work. Jenny highlights how the Chamber facilitates internships to help build the future workforce, creating opportunities for students to apply classroom knowledge in real-world settings. Jenny also elaborates on the Chamber's mission to connect with the local schools to foster students' professional growth.  Shifting gears, Kaleigh provides exciting details about upcoming gatherings like 'Hobnob in the Valley,' 'Valor Awards,' and the introduction of a new event: 'Business and Bourbon' planned for October. Jenny emphasizes the multitude of benefits Chamber memberships offer, from weekly e-blasts to potential advertising opportunities on their newly initiated banner ads. She encourages listeners, particularly business owners and professionals, to maximize their Chamber memberships for networking and promotional activities.  

Scott Edwards is the EVP, Head of Creative Advertising at Fox. He oversees the unpredictable process and convergence of art and commerce including first-look trailers, launch promos, current-show episodics, key art one sheets or billboards, custom social content, or otherwise, for shows like 9-1-1 LONESTAR, ACCUSED, ALERT, BEAT SHAZAM, BOB'S BURGERS, THE CLEANING LADY, CRIME SCENE KITCHEN, FAMILY GUY, GRIMSBURG, KRAPOPOLIS, LEGO MASTERS, THE GREAT NORTH, THE SIMPSONS, THE MASKED SINGER, SPECIAL FORCES, and an array of Gordon Ramsay shows (FOOD STARS, HELL'S KITCHEN, KITCHEN NIGHTMARES, MASTER CHEF, NEXT LEVEL CHEF).Prior to a five-year stretch as SVP of Fox On Air Promo & Operations – where he helped launch 24: LIVE ANOTHER DAY, EMPIRE, GOTHAM, GRACEPOINT,GREASE LIVE, WAYWARD PINES, and the return of THE X-FILES, – Scott spent two decades at four top-tier agencies (BD Fox & Friends, BLT AV, Crew Creative, and AV Squad) and New Line Cinema.Scott received his BA (double major) in Theatre/Telecom from Indiana University and his MFA in Film/Advertising from Art Center College of Design. He teaches short-form storytelling annually at Santa Monica College and entertainment marketing year-round for UCLA Extension.He is passionate about music, with experience as a DJ during his college years, and was voted Best Dressed in his graduating high school class. Connect with Scott:➡️ LinkedIn: Scott Edwards | https://www.linkedin.com/in/scott-edwards-a815466About The Lot1 Podcast ✨The Lot1 Podcast is designed for anyone who is interested in or working in filmmaking. Whether you're just starting out or a seasoned veteran, we hope you gain the knowledge you need to improve your craft, achieve your filmmaking goals, or simply get an understanding and appreciation for the roles and duties of your peers and colleagues.✅ Become a VIP subscriber to get early access to our episodes, exclusive access to The Lot1 Podcast After Show, and much more!www.patreon.com/thelot1podcastListen on Spotify, Apple Podcasts, or wherever you get your podcasts!☕Tourist Hat Coffee Companyhttps://touristhatcoffeecompany.com/

Patrick explores a cost-effective and highly effective advertising strategy for artists, photographers, and creatives. He discusses the limitations of social media ads for art promotion and introduces the concept of using postcards for direct mail marketing. Drawing inspiration from a local kid's creative marketing approach, Patrick outlines how artists can leverage postcards to gain local visibility and generate interest in their work. He provides practical tips on what to include on the postcards, ways to make them visually appealing, and how to distribute them effectively. Patrick emphasizes the potential return on investment and encourages creatives to adopt this underutilized marketing technique to boost their business in 2024. Chapters (00:00) Introduction to Creative Advertising for Artists (00:48) The Power of Local Marketing (01:34) Real-World Marketing Inspiration (02:57) The Cyclical Nature of Advertising Trends (04:36) Challenges with Social Media Ads (05:26) Reviving Direct Mail Marketing (07:24) Practical Steps for Postcard Marketing (14:13) Designing an Effective Postcard (23:26) Final Thoughts and Encouragement   Links Vista Print Link Google Voice Image of my Neighbors Postcard Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast  

Liyana Mansor Bio:Liyana Mansor is a UK-based editor with a flair for contributing to narratives across a variety of high-profile projects. Her most recent work includes editing two episodes of the eagerly-awaited Paramount+ series, Knuckles, set to premiere on April 26th.Liyana's eye for detail and storytelling prowess was prior showcased in her editing of two episodes of TNT's The Alienist: The Angel of Darkness. This exceptional work earned her nominations for both the BFE Breakthrough Editor Award and the CCE Best Editing in TV Drama Award alongside Editor Jay Prychidny.With a rich background in Visual Effects Editorial, Liyana has contributed her expertise to a number of critically acclaimed productions. Her credits include Charlie Booker's Black Mirror, the multi-award-winning Chernobyl from showrunner Craig Mazin, Ridley Scott's sci-fi thriller Alien: Covenant, and the Disney+ Star Wars series, Andor, led by showrunner Tony Gilroy. Liyana's work on Andor was recognized with an Emmy nomination, underscoring her status in the industry.Liyana's expertise in editing is rooted in her academic background in Film, Media, and English Literature, as well as her Bachelor's Degree in Creative Advertising which honed her creative problem-solving skills. Her hands-on experience also includes working as a 1st Assistant for Luke Dunkley, where she gained practice cutting scenes on her own. Beyond her professional endeavors, Liyana has co-developed a VFX Editorial workshop with Netflix and TEMPO, aimed at enhancing the capabilities of editors throughout Europe and Africa. When away from the editing suite, she enjoys outdoor adventures like hiking, climbing, and surfing.Become a supporter of this podcast: https://www.spreaker.com/podcast/creator-to-creators-with-meosha-bean--4460322/support.

Scott Edwards is the EVP of Fox Creative Advertising where he oversees the “formula-free process” of creating the campaigns from first-look trailers, launch promos, current-show episodics, key art one sheets or billboards, custom social content, and anything else on the horizon to help ignite hits such as 9-1-1 LONESTAR, ACCUSED, BOB'S BURGERS, THE CLEANING LADY, CRIME SCENE KITCHEN, FAMILY GUY, KRAPOPOLIS, LEGO MASTERS, THE GREAT NORTH, THE SIMPSONS, THE MASKED SINGER, SPECIAL FORCES, and an array of Gordon Ramsay shows. And prior to Scott's incredible run at Fox, let's just say he probably owes you fifteen bucks for, as he would confess, “convincing you to see a movie that didn't really deliver. It happens. That's the gig.”   01:57 Introducing Scott Edwards: A Creative Force in Entertainment Advertising; 09:22 The Art of Building Elite Teams and Navigating Industry Changes; 43:51 Elevating Campaigns with Strategic Creativity and Music; 45:16 Crafting Iconic Campaigns: A Deep Dive into Creative Processes; 48:47 Navigating Creative Choices in Entertainment Marketing; 50:22 The Art of Marketing and the Influence of Music; 51:22 Evolving Strategies in Entertainment Marketing; 53:55 The Impact of Teaching on Professional Perspective; 58:27 The Power of Authentic Storytelling in Marketing; 58:58 Learning from the Next Generation: Teaching Insights; 01:14:06 The Future of Entertainment Marketing in the Age of AI; 01:20:20 Personal Reflections and the Importance of Connection   Be sure to check out our wonderful sponsors: Defacto Sound - www.defactosound.com/ Carrma - www.carrma.com/   Please leave us a rating and review on Apple Podcasts. It really helps. Here's the link: https://apple.co/3QYy80e. Just scroll down a bit and the option to review is tucked in the middle of the episode list.   You can find Corey on all the socials @coreysnathan such as www.linkedin.com/in/coreysnathan.   And here's Scott on LinkedIn: https://www.linkedin.com/in/scott-edwards-a815466/ 

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads. For the Full Presention: Watch on YouTube Motion is the platform that ties together data and creativity to help you find more winning ads you can scale! He emphasizes the need for a systematic process to find more winners and drive brands forward. The key steps include research and building avatars, ideation and prioritization, the briefing process, content creation and launch, creative analysis and retrospectives, exploring new opportunities, and the creative sprint process. Evan also highlights the role of AI tools and the importance of collaboration between media buyers, creative strategists, and creative team members. Takeaways Creative strategy is crucial for the success of advertising campaigns. A systematic process, including research, ideation, and analysis, helps find more winners. Building avatars and understanding pain points are essential for effective creative strategy. Collaboration between media buyers, creative strategists, and creative team members is key to success. Book a demo of Motion Timestamps: 00:00 - Introduction 02:00 - The Interplay of Creativity and Data in Advertising Success 04:30 - Breaking Down the Creative Strategy Process: Research to Ideation 07:00 - Implementing and Testing Creative Hypotheses for Campaign Scaling 09:30 - The Role of AI in Creative Development and Efficiency 12:00 - Future Trends in Creative Advertising and Strategy Roles Hashtags: #CreativeStrategy #AdvertisingSuccess #MediaBuying #DigitalMarketing #CreativeProcess #AIinAdvertising #DTCMarketing #BrandGrowth #MarketingInsights #MotionApp Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

LIVE Q&A in Los Angeles Featuring Neri Rivas, VP of Creative Advertising at 20th Century Fox Neri Rivas is an award-winning Creative Director whose background includes work on global and domestic marketing campaigns for theatrical film and Hispanic advertising for brands such as NIKE, HONDA, Jack In The Box and the NBA. His passion for graphic design and the arts grew from his childhood love of movie posters.

The conversation I had with Sharon Neiss-Arbess was right in my line department store or stores. I remember when I used to go to the shopping malls, which was very exciting for me. Now shopping online has a different aspect. I will still go to a department store to shop. I love to see and touch what I am buying. Keepin It Real w/Caramel Podcast "As We Say 100" spoke with Sharon Neiss-Arbess and we talked about the difference between department stores shopping and online shopping. Sharon wrote a novel about a department store, so let's find out all about Sharon Neiss-Arbess. After Sharon graduated from Concordia University's Communication Studies program in Montreal and Algonquin College's Creative Advertising program in Ottawa, writing novels had to wait a few years to fulfill her dream of being a copywriter in Toronto. Once Sharon's children were born, she left the advertising world and became the CEO of the Neiss/Arbess household. Duties included mastering the act of breastfeeding, driving carpool, becoming a short order cook, and volunteering at her children's schools, synagogues, and several charity organizations. During this time, the writing bug began to fly around Sharon's ear, so, she began to write at her local coffee shop where her debut novel and middle school cult classic Me and My So-Called Friends was written. Once published and distributed, the feedback was tremendous and triggered a need for additional related resources. Together with an educator, Sharon produced a teacher's manual called Brave the Waves. Sharon's love for writing YA was continued with her second book Get Up, which contains a collection of meaningful short stories, functional exercises, and inspirational quotes from mentors. Sharon has written for several online magazines, has been featured in Living Legacies, a Collection of Narratives by Contemporary Jewish Women, The Toronto Star, and writes blogs on her website about really cool people, insanely easy recipes, and what she thinks the world should know. NOW A SYNOPSIS ABOUT THE NOVEL: THE MOST AMAZING DEPARTMENT STORE - Stepping onto the floor of Sunderland's means stepping into a whole new glamorous world for two women whose lives and loves are forever changed by their time working at the famous Department Store in downtown Montreal in the 1940s and 1950s. Sunderland's is the place to be — The Mecca of Luxury — when shopping for a blouse, a pair of shoes, lipstick, or fragrance was met with displays of lavishness and luxuriousness, shoppers met with impeccable sales manners, and where women could spend entire days, enjoying a slice of independence acceptable during these eras. After Lilly leaves her husband, she can't believe her luck getting a job at Sunderland's, where she finds more than the self-sufficiency she yearns for. She meets another Jewish woman, Vivian, a sharp-tongued, vivacious whirlwind. They become best friends and face antisemitism, sexism, and rejection — all imposed on them, when Jews were not “normally” hired — while also testing the limits of their own very different ambitions. When Vivian almost loses everything she's worked so hard for, and Lilly decides on a fresh start, the pair will never be the same. Their friendship might not survive, no matter how significant it played in their lives. Pre-Order The Most Amazing Department Store: https://www.amazon.ca/-/fr/Sharon-Neiss-Arbess/dp/1738945243 If you would like to follow Sharon on social media, you can follow her by Sharon Neiss-Arbess - https://sharonneissarbess.com/meet-sharon/ or Media Inquiries: Sasha Stoltz Publicity:Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804 https://www.sashastoltzpublicity.com Booking Inquries: Rebecca Eckler Founder and Publisher of RE:BOOKS info@rebooks.ca Thank you for listening to and supporting the podcast. If you want to be heard, email mscaramellucas@gmail.com or follow me on Instagram @mscaramellucas - TikTok @caramellucas - Facebook - Caramel Lucas --- Send in a voice message: https://podcasters.spotify.com/pod/show/caramel-lucas/message

Catalyst is a Creative Industries podcast, from Chapman University. Each episode features Chapman students who have completed a Podcasting course through the Center for Creative and Cultural Industries at the university. Students who had no podcasting experience or technical ability in the genre before taking the course were able to contribute all the segments to Catalyst this season with the goal being that they will take this ‘hands-on' experience and carry it over to the launching of their very own series. Each episode of Season 10 will feature one to two different interviews conducted by CCI students, exploring different aspects of the Creative and Cultural Industries. Diving into our first interview this week, we have Montana Dobrovich-Fago talking with Patrick Smith, the head of visualization at MPC Visualization Studios, a major visual effects company in Los Angeles. Through the interview we learn about Patrick's past studying computer animation at Savannah College of Arts and Design, to his current role at MPC where he has worked on projects such as Avengers: Infinity War, Nope, Prehistoric Planet, and Emmy award winning Chip ‘N' Dale: Rescue Rangers. Patrick discusses what it is like to Head the visualization department including where he finds creative freedom in the position, and how he and his department navigated shifts in the industry due to COVID19. They conclude with some tips and tricks from Patrick for creatives hoping to navigate a similar career. Gianna Ormonde brings us to a close this week with her interview of Bloom Nutrition's Head of Creative Marketing, Nareh Vartanian. Ormonde leads in with Vartanian's education background by discussing her degree in Creative Advertising from Michigan University. The pair go on to discuss how Nareh started as a Graphic Designer for Bloom and what the journey then was to Head of Creative Marketing with this growing company. They also discuss what is entailed in being the head of a creative department, including some of the struggles and challenges she has encountered in the role. The pair end the interview with Vartanian reflecting on some personal experiences and offering insight and advice to those hoping to carve out a career in the Creative and Cultural Industries.

My goodness, this is a good one.  Willie Baronet is a professor of advertising at the Temerlin Institute of Advertising at Southern Methodist University.  Willie Baronet owned his own agency for 15 years.  Willie Baronet has also been buying signs from homeless people across the country for the past 20+ years, and his art gallery and documentary is called "We Are All Homeless." From breaking into advertising to advice on portfolios to advice on finding meaning in creativity and life, this episode has it all.  You just might want to enroll in his classes, whether you're a high school senior or a high-level advertising creative executive. Links: Check out his gallery: http://www.weareallhomeless.org/ Connect with Willie: https://www.smu.edu/Meadows/AreasofStudy/Advertising/FacultyAndStaff/BaronetWillie Win a crowbar to break into advertising: https://www.crowbarawards.com/

Willie is currently the Stan Richards Professor of Creative Advertising at SMU's Temerlin Advertising Institute, where he teaches classes related to creativity and portfolio development. Willie Baronet was the owner and creative director of GroupBaronet from 1992-2006. His design and advertising work has been featured in CA, Graphis, The American Institute of Graphic Arts (AIGA), NY Art Directors, The One Show, Print, Annual Report Trends, The Type Directors Club among others.In 2013 he was given the AIGA Fellow award, the highest honor an AIGA chapter can bestow upon one of its members.He has spoken to business and creative organizations including TEDxSMU, and has judged many creative competitions including the prestigious Communication Arts Annual.Willie has an MFA in Arts and Technology from UTD in 2011. He has been featured in group exhibitions including “Art as a Medium for Action” at Hoxton Arches, London , “Truth to Power” in Philadelphia in conjunction with the DNC, and “INVASIONEN/INVASIONS” in Hamburg, Germany. He has also had solo exhibitions across the U.S.Willie has been buying and collecting homeless signs since 1993 as part of a long term art project "WE ARE ALL HOMELESS." In 2014 he began a 31-day cross country trip to buy signs in 24 cities, which was the subject of the documentary Signs of Humanity (now available on Amazon Prime), which premiered at the Dallas International Film Festival and has been accepted into 7 additional festivals. The project has been featured in dozens of international and local media, including Yahoo! News, NPR - All Things Considered, The Huffington Post, Al Jazeera America and Fast Company's blog, posted by Katie Couric. An UpWorthy video about the project has been viewed over 6.4 million times.Willie is a 1982 graduate of the University of Southwestern Louisiana. He has taught advertising design at Brookhaven Community College, Texas A&M at Commerce, TCU, and has served as visiting faculty for the MA Program at Syracuse University.https://linktr.ee/WillieBaronet

In this increasingly AI-driven era, creative and media teams will probably need to employ the technology to up their game on analyzing their creative assets and A/B testing — or someone else will simply beat them to the punch.

You'll be hard pressed to find a more eclectic resume than Ryan Ladisa's. Ryan has worked in broadcast, out-of-home, digital, programmatic, and creative. He's worked for agencies, big corporate conglomerates, and specialised ad tech vendors. He's slung media space, sold cross-platform solutions, led departments hunting for the latest innovations, and helped innovative companies find their foothold in the Canadian market. And we can also add entrepreneur to the list. Ryan was Freshii franchisee number 1. This was back when Freshii was known by its former name, Lettuce Eatery. Ryan Ladisa stops by to chat about growing up in Toronto, studying Creative Advertising at Seneca College, and his extensive media career that spans both the agency and vendor side of the business. www.mediapeople.ca www.instagram.com/vicgenova/

In this episode we talk Shane Rickard, the CEO and partner at Harmon Brothers! While at Harmon Brothers, the ad agency that has collectively driven more than 1.5 billion views, over $700 million in sales, and is behind viral ads like Lume, Squatty Potty, and Kodiak Cakes. He graduated from UVU with a degree in Digital Marketing—and a PHD in Arrested Developer. Shane first connected with Harmon Brothers during the 5 years he spent working for Orabrush as a video production manager and marketing expert. Before officially joining the HB team, he was the creative lead and account manager at the Molio Agency for 2 years. In 2016, Shane was adopted by Harmon Brothers as a Producer and Creative Director. Since then he's led notable projects like the Chatbooks “Camper” ad, Camp Chef's “Grill God”, Murphy Ladder's “Ladder Luchador”, Kodiak Cakes' “LumberJill Family”, and Next Vacay's “Traveling Tree.”  Shane loves skiing and snowboarding almost as much as his job at Harmon Brothers. And sure, being a dad of four kids is kinda cool too. In his free time, Shane likes to hike, backpack, and hike with backpacks. He and his wife plan to climb as many mountains as possible without falling of one. In the meantime, he'll keep running the company and creative directing ads that make people laugh so hard, whatever they're drinking comes out of their nose.  Contact Shane at his instagram @shanerickard and of course at his website  www.harmonbrothers.com  GET THE KNOWLEDGE YOU NEED TO CREATE ADS THAT BRAND & SELL HERE   How We Can Help You Close More Deals: Gitomer Books and Courses Here Sales Mastery Program Here Gitomer Sales Certification Here Speaking and Events Here Custom Sales Processes and Scripts Here 

Connect with John Haber, Co-Founder of Giant SpoonLearn more about Giant Spoon by visiting their website here. 

WIN(D) OVER CANCER, 9min., USA Directed by Andrew Jowett Last summer the world was closed, but our waters were open. This crew took the opportunity to make a difference – More Kids On Sailboats, a 501(c)(3) organization is proud to present our first short film – WIN(D) OVER CANCER. https://morekidsonsailboats.org/ https://www.instagram.com/more_kids_on_sailboats/ Get to know the producer Brett Langolf: The motivation was the desire to do SOMETHING! My wife, Katie, and I were sitting in the dining room both working (pandemic online elementary school teacher and me trying to run a Creative Advertising department remotely) and we started talking. We had just received our 501(c)(3) status for our non-profit More Kids On Sailboats. We decided to find a path to do something with kids and activate them in these crazy times. Andrew was involved in the new non-profit and was one of our new Board Members. In the real world, he and I had been doing TV Commercials, Sailing Shorts, etc but it was the pandemic and this work had taken a pause. Getting a group together outdoors was basically our only option. So we plotted the course, and we got this crew together….we were not sure what would unfold or what may or might not happen. So we hit record and let the story come to us. You can sign up for the 7 day free trial at www.wildsound.ca (available on your streaming services and APPS). There is a DAILY film festival to watch, plus a selection of award winning films on the platform. Then it's only $3.99 per month. Subscribe to the podcast: https://twitter.com/wildsoundpod https://twitter.com/wildsoundpod https://www.facebook.com/wildsoundpod

What you'll learn in this episode: Why advertising for professional services is unique compared to other industries How to make the subjective creative process more objective The process behind some of Brad and Larry's most well-known campaigns Why law firms need to be responsive to the changes in the marketplace, and why advertising is no longer optional Why a good website is a nonnegotiable, especially when it comes to hiring and retention About Larry Cohen: Larry Cohen is the president and co-founder of advertising agency Glyphix. His vision of a small agency of talented, skilled professionals doing great work for great clients is what drives the group. He's a writer. Copy. Scripts. Children's books. In addition to his work with clients, he understands the financial side of their investment in Glyphix…and keeps Glyphix financially strong and stable. About Brad Wilder: Brad Wilder is creative director and co-founder of Glyphix. Art direction and design are his thing. The national and international awards he's won prove the point. Awards for almost everything… corporate identity, advertising, packaging, in-store merchandising, display and trade show booth design, interfaces, for clients like Nestlé, Mercedes-Benz, Baskin-Robbins, Xircom and Disney. He's also a tech geek. Transcript: In the legal industry, advertising has done a 180. What was once considered tacky is now a requirement. And according to Larry Cohen and Brad Wilder, co-founders of advertising agency Glyphix, if you're going to advertise, you better make it count. They joined the Law Firm Marketing Catalyst Podcast to talk about how to make the creative process run smoothly; why a strong website is a critical part of attracting top talent; and why even the best brands need a refresh from time to time. Read the episode transcript here.  Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guests are Larry Cohen and Brad Wilder, who are some of the professional forces behind Glyphix. Glyphix is an advertising agency which works across all genres but has particular expertise in the professional services space. They're specialists in all kinds of advertising, websites, print, etc. I say specialists because they're specialists in having their work stand out from the crowd. We will learn more about Glyphix today. Larry and Brad, welcome to the program. Larry: Thank you very much for having us   Brad: We're glad to be here.   Sharon: We're so glad to have you. Each of you, give us your career paths just briefly.   Larry: Interesting question, because our career paths are almost exactly the same in the sense that—   Sharon: Larry, that's you speaking?   Larry: Yeah, this is Larry. Brad and I met in high school at Hamilton High School in Los Angeles. I was a writer for the school paper. Brad was the photographer and designer, and that's where we met. After college, we got together and began working for an advertising agency called Mendelson Design. Back in 1986, when the Mac came out and gave us the tools to do a lot of great creative work for a very affordable price, we decided, “Hey, let's start our own new agency.” We've been together since 1986. So, it's been a very similar career path.   Sharon: So, you've known each other a long time.   Brad: Longer than we've known our wives, yeah.   Sharon: Can you tell us what Glyphix does in general?   Larry: In general, we do professional services-focused, full-service advertising, some marketing, no PR. We try and delineate those two things, but it's soup-to-nuts advertising from brand building to SEO and social.   Brad: The bottom line for us is really helping our clients position themselves in the marketplace against the competition and keeping them ever-present in the minds of their potential customers and clients. That can start with the strategy, and then from there move right through to naming their websites, logos, branding, TV advertising, print. All those are different tools we have at our disposal to keep our clients front and center in front of their clients.   Sharon: How do you describe each of your roles at Glyphix? Are they the same?   Larry: No, our roles are very, very different. I came out of university with a business degree. So, for me, it's the business, dealing with clients, doing some copywriting. Brad is our creative director, so he runs the creative. Whether we're designing websites, shooting TV commercials, doing print ads, Brad's the guy that runs the creative here. I think it's one of the reasons we've survived together, as we have a good delineation between who does what with respect to each other's talents.    Sharon: That is a good delineation. You're not crossing over on each other. Brad, the first time I ever saw the agency was when you did something—I can't remember which company it was for—it was advertising an x-ray. It was for a healthcare law firm.   Brad: It was for Fenton Nelson which is now Nelson Hardiman, health-care attorneys. What was the question? That was a great piece. It was so radically different at the time. No one had ever done it before.   Sharon: It was radically different. It was for healthcare marketing attorneys, as you say, and it really stood out.   Brad: To give some background on that, Fenton Nelson is a healthcare law firm specializing in all things healthcare. They wanted direct mail, not digital, but they wanted it to completely stand out. We actually shot x-ray film with a design that became a direct mail line. It was a full x-ray in an x-ray envelope. It was sent to all the healthcare agencies on their call list. It was 10, 15 years ago, and people are still talking about it.    Sharon: So, it was a real x-ray?   Brad: Yes.   Larry: We actually had to source x-ray film.    Sharon: How did you come up with that?   Larry: That's a great question. We came up with it because Brad and I always try to look for what makes a client unique, what makes them special. In this case, we interviewed Harry Nelson and his staff and they said, “We could go to any healthcare facility. We can walk through the facility and see what their issues are and where they're going to get in trouble. We see things that other people don't.” That gave us the idea that an x-ray allows you to see things other people don't. That gave us a positioning line for the firm, and it was, “We see things other firms don't.” It was a positioning that said, “We're unique because our experience and expertise allow us to help our clients.” In that case, it was to help healthcare clients, hospitals, and facilities stay out of trouble.    It really came out of the client organically, and that's what Brad and I tried to do. I think we're good at helping clients find a position for themselves, find the thing that makes them unique. Are you the most expensive? Are you the most experienced? What is it that you're the best at, and how do we translate that into a creative message? Then, how do we get that in front of our potential clients?   Sharon: Do you tell the client that even if they don't ask for it? Do you tell them what you're working from?   Larry: Yes, absolutely, because we want to educate the client. I think clients find it exciting. People love hearing stories, and every firm, every client has a story to tell. The trick is to find that story. I have to uncover that and deliver that story. It's compelling. You think about great brands. Most of them have a story behind it: why the company was started, what problem you are solving for your customers. That's what customers and clients care about. Nobody cares about what you do. They care about what you can do for them, how you make them successful. Our job is to translate what you do into why somebody should care.    Sharon: Is that how you got the name Glyphix? Is there something with Glyphix that tells clients that?   Larry: It was painful naming. We're a creative firm, so we have to have a creative name; we have to do things differently. We went through hundreds of names. We kept focusing on the name “glyph” as in a hieroglyph. It's using a picture or several pictures in a row to tell a story. At the time, everything that ended in X was much cooler, and we just stuck with Glyphix. Even our logo is a little “GX” man—it's on Glyphix.com; check it out—that tells a story through pictures and simple storytelling.   Sharon: I was thinking this while I was looking at the website. You have these very simple line drawings that tell what you do. Was it you who came up with that, Brad?   Larry: Are you talking about the video?   Sharon: Yeah, the video.   Larry: We typically come up with work as a team. At Glyphix, we have a great bunch of people who work together as a team. At the time, we had a gentleman, David Allman, working with us. I think David and Brad came up with that idea. Then we had it animated, and we had a wonderful gentleman who did the voiceover. We wanted a very simple way to explain what we do to people.   Sharon: As I was looking at it, I thought it was great, but it's like, “How do they come up with it?” I don't know if I could have.   Larry: We're very glad that other people can't do it; otherwise, we'd be out of work.    Sharon: If somebody says to you, “What does the firm specialize in?” do you have an area you specialize in?   Larry: I'm not sure about the word specialize. We do a lot of work with professional services firms. We understand how they function and how they work. We work with dozens and dozens of law firms and accounting firms, helping them craft their position, understand the brand and keep it in front of clients.    Ballard Rosenberg is a firm out here in the Valley. We keep them in front of their clients by keeping them in the business journals every month. For other firms, we'll get them on television. For others, we'll put them on KCRW radio. For us, it's helping our clients manage their brand. For others, it's evolved into websites and doing some social media for them. I think nowadays people are so busy, it's difficult to keep up with everybody. The key is keeping our clients front and center in the minds of their clients so when a need comes up, they remember them.   Brad: And I should say we don't do only professional services. We just happen to be very good at it. Professional services, especially with law firms, they bring their own special challenges, and we've learned to work around those things. You often hear that working with law firms is like herding cats. We've gotten pretty good at herding cats, but we handle many other firms. Our newest onboard is an AI and machine learning company. It couldn't be any more different than law firms, and the approach is very different from law firms, but again, we're looking for that story, that one thing they do best.   Sharon: How would you say that working with professional services firms is different than working with a products firm, let's say?   Brad: It's super different, because with professional services firms—I don't mean this in a negative way, but there's a lot of ego involved because it's personal. You're talking about selling the people. With a product, you can get some distance in between them. I can go to a CEO or marketing group in a firm and say, “Hey, your product is this and that. Here's the audience. Here's how they're going to respond.” There's some objectivity you can bring to that.    With professional services firms, it's very, very personal, especially when you get in a room with three, four, five partners of a law firm. They all have opinions. They're all valid, but they're all personal. Imagine taking five lawyers at a law firm out to purchase one car. You'd come back with a motorcycle. They have very strong opinions. They're always very articulate. They're very bright folks, so they all have valid opinions. Trying to get to a consensus is oftentimes difficult, as opposed to a product that stands on its own. Instead of telling a story about the product, you're telling a story about the people at the firm, and you have to get them over that hurdle. The firm itself has a brand and that brand stands for something. If you can get to that point, they can put their own personal biases aside and do what's best for the firm, but that's a challenge sometimes.    Sharon: I'm sure that's a challenge if you're dealing with ego. How do you overcome that? If you have a managing partner who feels one way and a senior associate feels differently, or if you're talking to an equity firm and the driver feels they're going one way and the other people are going another, how do you overcome that?   Larry: It's a great question. It's challenging. You can start by listening. Hopefully, we can spend the first meeting or two really listening and coming back to them with a creative brief that says, “Based on all the input we've received, this is what we're hearing. This is the direction to go in. Do we all agree on this?” We'll never start a design, whether it's a logo or a website or an ad campaign, until we understand who we're talking to, what we're trying to say, what our goals are. We try to get them all on the same page. That's the first hurdle.   The second hurdle is when you show creative. Creative is subjective in nature. People like blue, but they hate green, and they like flowers, but they don't like butterflies. Who knows? With that subjectivity, we try to bring objectivity to this process by saying, “Based on what we heard, this works well for you. Here's why these colors work well. Here's why these graphics work well. Here's why this typestyle works well.” We bring objectivity and some rationale behind the design, but again, you can look at a painting and you can love it or hate it. It may be a Rembrandt, but you may still hate it. It's hard, and you just take time. Sometimes these projects will go on for months and months because they're debating in-house or they're busy. We do our best to keep moving things along and trying to get to a final answer.   Brad: In addition to that, I think it's partly common ground. If you have a lot of partners and they all have strong opinions, it's sitting down long before any creative and discussing likes and dislikes, because personal likes and dislikes are every bit as valid as any other design criteria. In talking with you as long as possible, we try and pick out the common ground they all agree on to start with and then build outward from there. We build on the common ground and the trust that's been created in the initial discussions. Then that's where, as Larry was saying, we try and make it as objective as possible in a very subjective industry. That's one of the biggest challenges about being in advertising.    Sharon: I bet it's a challenge with a lot of professional service industries. Are you ever the order takers, as we sometimes get accused of being? Do people call you and say, “We need a new website,” and you go in thinking, “O.K., let's look at the website. We may not need everything new.”   Larry: I would say definitely not. In fact, we've lost business in the past by saying, “This is not what you need.” I feel like our responsibility is to talk to the client and say, “Based on your goals, here's what we suggest.” Now, if you want to ignore that, O.K., we can do what you're asking us to do. But I'll always give a client our best advice right up front, because otherwise I don't think we'll be successful in the long term, and they won't be successful. That doesn't work for us.    Most of our clients we've had now for, some of them, five, 10, 15 years. I think they know we will make the hard call and give them good advice. We may not be so popular, but I think in the long run, it serves them well. We try very hard to avoid being order takers. We always say, “If you ask for this, we'll give you that, but here's what we think you should do as well. Here are both options for you.” I always want to feel good that we gave the client the best thinking we could, even if they want to make a bad decision. That's up to them, but I want to give them an option and say, “Here's another way of going. What do you think?   Brad: We will never do only what the client asks for. I don't want that to be taken wrong, but if they ask for something very specific, if they've got something in their mind they want to get out and see how it looks, we're happy to help them with that process. But we're always going to give another opinion or two about a possible better way to get them thinking in larger spheres or in different directions.   Sharon: Do you think it's possible to rebrand? If everybody has a brand in their mind, is it possible to change that?   Brad: Oh, absolutely. Brands evolve constantly. If you look at the big brands, the Apples and Cokes of the world, they're constantly evolving and changing and staying current. We do that very often. We just finished a project for Enenstein Pham & Glass, a great law firm over the hill in Century City. They wanted to tighten the name up to EPG. We had a great project we did with them. We redid the logo and updated collateral materials.    I think firms constantly need to be responsive to the changes in the marketplace. They need to stay fresh. Law firms oftentimes say to us, “We don't need a website because nobody checks our website.” Well, the truth is when you're hiring, that's the first place they go. We've been working with a lot of our law firm clients and accounting clients so their site is designed in part to attract young talent, to bring people on board. Your website is your calling card. It's your office. Everybody goes there and checks it out just to validate who you are. Oftentimes, you have to understand who is going there. If you are looking to hire, which every accounting firm we know of right now is looking desperately to hire talent, that's where talent goes. They check out your site and get a sense of who you are.    Larry: And to see if it's some place they want to join. The better the candidate, the better the website should be to impress in both directions. Most people think of a website as outbound. I don't get new business from my website, especially in professional services. It's usually word of mouth. But they're always going to validate, and that validation has to be up to date. It has to be modern. It has to be credible for every law firm, and everybody knows this.    For 20 years, the professional services industry has been going through upheaval after upheaval because it came from a time when law firms, if they advertised, they were shysters. Now more than ever for law firms, you have to think about marketing and social and putting your best face forward. That's a huge turn of events, and I think some law firms are still having trouble getting used to that idea.   Sharon: Do you think that in any professional service there's room for traditional advertising, for print, for newspaper ads or magazine ads? Is there room for that?   Larry: Oh, sure. I think they all complement each other. As I said, for Ballard Rosenberg, we keep them current. They represent companies in employment law cases. So, for that firm, we keep them in front of the L.A. Business Journal, the San Fernando Valley Business Journal and some other publications where businesses are looking, where CEOs are reading those publications. I think there's definitely room for that.    For other clients—I'll give you an example. With direct mail, people think, “Why would you use direct mail for a law firm?” Well, we've got a number of law firms who don't want to do traditional advertising, which I completely respect. They have a list of 5,000 clients they've worked with over the past 10 years who they don't normally talk to. We put together a concept called an annual review. It's an annual report that goes out, basically. It's not the financials, but it's a yearend review on what happened at the firm this past year. It talks about cases they've won and publicity and pro bono work and new hires. It's a lovely booklet, and it goes out at the end of the year to 5,000 clients. Suddenly, it's a non-advertising way to get in front of all those clients you've had in the past, remind them of who you are, remind them of the exciting things going on at your firm and why they should do business with you.    We've done this for a number of firms and they've gotten tremendous response. People say, “I love this. I get an update on what's happening at the firm.” It's a very non-solicitous advertising piece, but it still an advertising piece because it communicates what's going on. It's a communication tool. I think it's traditional because it's direct mail, but it's been tweaked a little bit to be more contemporary. All these things combine to deliver an impression to your clients.    Sharon: That's interesting. Given the amount of direct mail I receive, my first reaction to what you're saying is, “Who would do direct mail today for any kind of marketing?” But I guess a lot of people do.   Larry: I think the key is to do it well. I agree with you. You get a lot of crap in the mail. 90% of it is garbage. Our job is to make sure that whatever we do, like that x-ray we did for Harry Nelson years ago, it's got to stand out. We've done those campaigns for law firms. We have a lot of nonprofits we work with. Whenever Brad and I do a direct mail campaign, we always push the pedal to the metal on creative. How out there can we be to get some attention, whether that's headlines, colors, different sizes, different materials? Brad and I have sent things out in tubes before.    Brad: Even bubble wrap.   Larry: The direct mail piece was sent out in bubble wrap because they were an insurance company. It was about protecting yourself, so it went out in bubble wrap. People went nuts. They were like, “This is so creative. I had to open it. I got a piece of bubble wrap in the mail. I had to open it up and see what was inside. You got me. I gave you the 10 seconds to read it.” So, I think the trick is to get creative.   Sharon: That makes a lot of sense. Brad, when it comes to picking the right photo, you did a little booklet on your website. What do you think about when it comes to picking the right photo? What do you both think about?   Brad: Actually, that one was very specific. That wasn't actually about photo composition choice. We tried to educate our clients about aspects that are really different with digital advertising. The biggest problem we've had over the last five, six years is responsive web design. Every screen has a different ratio, a different dimension, a different pixel count, and website elements move depending on how big the screen is. Most people think of websites as the old desktop publishing page layout, where you put everything in. Then, if you want to move it around, it's going to stay exactly the same, like a print piece. The web is not that way at all anymore. It is completely data-driven and responsive to the screen size. It's a phone up to a 32-inch monitor. It still has to lay out properly, but it's not the same.    So, we had this issue with photos. People would pick the exact cropping of a photo they liked, and it would have things on the edges and the corners of the photo that were very important to the composition. When we put it in the website, when the website responsive design would change for different screen sizes, the photos would crop differently and something that was important on the edges would get cut off. It's a very difficult concept to understand, that even a webpage looks different on every screen. It's a difficult concept for everyone to deal with. I know people in the industry who still have trouble with it. So, that booklet was to try and help clients understand that digital technology is not the way it used to be and there are adjustments that need to be made in that area.    In terms of regular composition of photos, we generally do it for the client. We alter it. We choose stock photos, and we work with them to find the photo they like. We are always keeping an eye on the images we give them to make sure they are proper for the branding with their approval. I totally forgot about that being on the website.   Sharon: How do you keep current? As you said, it changes so quickly.   Brad: Neither of us wants to answer that. It is insanely difficult. I personally spend probably eight hours a day in addition to work trying to keep up. I'm not the spring chicken I used to be, and it's getting harder and harder, but I love the industry. In fact, I love the web far more. I grew up on traditional advertising. I've done print. My first job was for a print company, actually, on the presses. I know traditional, but I prefer digital. It's more free flow. It's more creative. Sometimes, when things have a lot of hard parameters, you have to get super creative, and the web has a lot more parameters than print. I love it.    I love being in it, but it's starting to vulcanize a little bit where you need specialists. There are specific SEO specialists now in different areas. Social has become an industry in itself. We used to do it all in-house, and it's starting to get too complicated to do that. So, we find the best we can. We don't do PR, but I love the industry. If I didn't love design and trying to make companies look better, I wouldn't have been doing this for the last 30 years. It's barely better than ditch digging, but I really love it, as an old partner of ours said.   Sharon: You have to love it. You have to bite the bullet, I suppose, to keep abreast of everything.   Brad: Absolutely. Larry, on the other hand, he wants nothing to do with technology. So, we keep him doing what he does best, and we try and educate him as best we can on the fly. But we have developers in-house, we have designers in-house, and all of them have to be more up to date on the nuts and bolts of digital marketing than you did before. It used to be that a designer had to know how to create something that will print correctly, but he didn't have to know how to do the printing. Now, you have to learn a little about coding and what coding platforms there are for web and for social and APIs and all of that stuff. It's getting into the weeds, but once you grasp it, it's actually fascinating. It really is.    Larry: You're talking about technology. Once we thought we had it all figured out and websites were a piece of cake, then the ADA comes along. Now you have ADA compliance issues. You have to really understand what ADA limitations are in terms of fonts and colors and be responsive to that. Technology is always going to be encroaching on the creative aspect. You have to learn how to balance the two of them.   Sharon: I agree with a lot of what you're saying. You do have to balance, and it seems as soon you've learned it all, it changes. Let me ask you before we end, because you did write something about this. How do you know if your logo sucks and what do you do about it?    Larry: That's a tough one. It's hard to go up to someone and tell them their logo sucks. It's like telling them their baby is ugly. They may love the logo or hate it, but if you say something about that, they're going to take it personally. They should take it personally. Your logo represents you and your company, especially in professional services, and very few friends are going to tell you your logo sucks. That's just the way it is. When someone's building a company and building a brand, you don't want to tear them down if you're a friend.    So, the best thing to do is get a third opinion. Get an objective view. Every design firm, every ad agency will be more than happy to do a quick review of your identity. Every marketing design firm is going to have a different opinion about it, but they will be as objective as possible within their preferences. There are design rules that can't be broken. So, if it breaks design rules, the logo needs work.   Brad: Things also just get dated. I'll go back to the Cokes and the Disneys and the Apples of the world. These are companies that don't need to change their logo, yet they do because society evolves. Things change, and you want to look progressive and contemporary. I think even just a logo refresh is a great idea. You don't have to change the whole thing, but maybe bring it up, make it current. Fonts change. Colors change. There are lots of ways to refresh a brand. Plus, it gives you a wonderful opportunity to go back to your clients and say, “Hey, check out our new logo. Same great commitment to service, but a new logo reflecting whatever it is.” It's a nice way to take a new look. It's like painting your house. It gives it a new, fresh look.    Sharon: Larry and Brad, thank you so much for being with us today. You've answered a lot of questions and given us a lot to think about.   Brad: It's a pleasure. It was great.   Larry: Thank you very much. I appreciate it.

The cost of living is dominating conversations around the country, so, in this week's podcast, Jen chats to Helen Barnard, associate director of the Joseph Rowntree Foundation, and director of research and policy at Pro Bono Economics, about assumptions made about poverty. Mick's chatting with Claudia Brewster, course leader of Graphic Design, Creative Advertising and Visual Communication at the University of Gloucestershire, and one of her second-year students, Siobhan Smith, about the posters they've been designing for the March for Freedom for Afghan Women and Girls taking place in London on Sunday 27 November. In Jenny Off The Blocks, Jen's boycotting Qatar and in BT, Hannah's rounding up the results of the midterms in the US. And last, but oh so very much not least, we'll find out what's easier to look after, heroin or babies, as we watch 1987's Three Men And A Baby in Rated or Dated.* You can grab your March for Freedom posters here: https://marchforafghanwomenandgirls.com/* Helen Barnard's book can be bought here: https://www.amazon.co.uk/dp/1788213971/ref=cm_sw_r_apa_i_F9YMB439145K46BBZEMB_3Support this show http://supporter.acast.com/standardissuespodcast. Hosted on Acast. See acast.com/privacy for more information.

In this week's Mumbrellacast, Kalila Welch and Calum Jaspan look at how Aldi's quirky creativity has helped it triple its market share in the past 13 years, and with Mark Richardson leaving, why Jenny Melhuish might be the right fit to carry on. Plus, Rose Herceg and Anathea Ruys chat about fixing ongoing stereotypes in advertising, and reflections on their own experience.

On this episode of the Salesman Podcast, Andrew Bolton explains what a copywriter is and how the art of copywriting can make you a much better seller. Andrew has been a copywriter for 12 years. He's worked with some big brands and plenty of tiny ones too. He teaches copywriting on the Creative Advertising & […]

Ainsley Magno is the owner of Holy Shiva Yoga and the Bodhi Tree Wellness Collective. She is known locally for her Rogers TV series ‘La Vida Yoga with Ainsley' and ‘Health Matters', and as a Yoga Ambassador for Lole Women. In addition to being a Certified ThetaHealer®, Reiki Practitioner and Yoga Instructor, Ainsley holds a business degree in Entrepreneurial Management and a diploma in Creative Advertising. She is passionate about helping people connect to their source of power (Holy), in order to transform their lives positively and permanently (Shiva), and unite them with their ultimate truth (Yoga). Hence the name of her company, Holy Shiva Yoga. Her mission is to inspire all beings in all forms to live in harmony - harmony with themselves and each other. www.ainsleymagno.com

To access the available transcript please use the following link: https://bit.ly/3oymjPlAdvertising powerhouse and inspirational female leader, Rosie Arnold, started her career in advertising moonlighting at a tiny creative hot shop called Bartle Bogle Hegarty in 1983 while studying Fine Art at Central St Martins. Under the mentorship of Sir John Hegarty himself, Rosie worked her way to the top, resulting in a position on the board and as Executive Creative Director. Her motivation and passion to do mould-breaking creative work with like-minded people saw her lead some of the most influential advertising campaigns in the UK. From flipping the lense on Pretty Polly stockings to using a catchy rap song to promote Yeo valley yoghurt, her ability to communicate by thinking outside of the box is second-to-none. We talk to Rosie to find out what it is like to be a female leader in what was - and to some extent still is - a heavily male-dominated industry. We are also going to delve into creative responsibility and advertising's role in society. Ending with some creative tips for you and your students…Rosie's website: https://rosiearnold.co.uk/ 

Subscribe, Rate, Share and Please Leave us a Five Star Review -CREATIVE ADVERTISING -A REAL BACK UP -MONDAY MORNING IN THE OFFICE -WHAT CAN YOU ACTUALL MILK -SIGNS OF AGING -FROM WATCH TO MONITOR https://therealagingimmaturely.com/ @AGINGIMMATURELY #AGINGIMMATURELY INSTAGRAM https://www.instagram.com/agingimmaturely/ TWITTER https://twitter.com/AImmaturely --- Support this podcast: https://anchor.fm/agingimmaturely/support

Michaela Mucha is an award-winning designer, art director, & matcha-drinker currently making fun things (virtually!) at The Walt Disney Studios. Michaela is a first generation Mexican–Filipina–American with over a decade of experience in graphic design. She is a design nerd at heart, and is currently at The Walt Disney Studios where she delivers best-in-class advertising campaigns for theatrical record-breaking box office hits and Disney+ streaming movies and series from Pixar, Disney, and 20th Century Studios. She is a member of the original team that launched Disney+ in 2019.Her clients and collaborators include: Disney, Starbucks, ABC, Pixar, Marvel—among others. She holds a B.A. in Graphic Design & Digital Imaging and is a board member of AIGA NY. Recently, she was awarded as a Semifinalist (twice!) in the Int'l Adobe Design Awards.In this episode, we talked about:Michaela's role in Walt Disney StudiosMIchaela cited some design projects she worked on Walt Disney StudiosHow and why Michaela start in design?What makes a good movie poster?Tips for getting a job at your dream companyWhat is a good design for Michaela?How did Michaela land a job at Disney?And MUCH MORE!Links and ResourcesDispo apphttps://workingnotworking.com/Michaela on Behancehttps://www.muchaela.design/ https://www.linkedin.com/in/michaelamucha/  

Building Fortunes Radio presents Peter Mingils on Youmongus Ads. This is an innnovative way of creating sales leads and Creative advertising on Youmongus ad network for MLM home based business leads

Anyone who has worked in the creative industry knows that no two roles are the same. From agencies big and small to in-house gigs across a variety of industries, creative roles can vary greatly. Miranda Miller, senior marketing designer at Brandfolder, shares her creative journey and the lessons learned as she has grown throughout her career. In this episode, Miranda shares her insights on how her agency experience coupled with her love for working with her hands has turned her into the designer she is today. She touches on how being thrown into the fire taught her to trust herself and how she's learned to appreciate the criticism and critiques received along the way. Miranda is the creative visionary behind so much of what we do here at Brandfolder, and we're excited to share a bit of her journey with you all!Miranda Miller, senior marketing designer at Brandfolder, started her creative career with a BA in Creative Advertising from Michigan State. Following school, she took a leap of faith and moved to Colorado on a whim. Her talent landed her a role as an agency designer at Crispin Porter Bogusky, where she worked on high profile brands such as Dominos, Hotels.com, and American Airlines. With a healthy mix of big and small agency experience throughout her career, Miranda brings a fresh perspective to the B2B SaaS world, helping Brandfolder to stand out to marketers and creatives alike.

How do you deal with trauma? Are you walking around with the effects of trauma that can be tied to unforgiveness, guilt, shame, resentment, etc.? In this segment, Ainsley Magno talks about the trauma she faced when growing up, carrying around the emotional baggage, having to forgive to go through the healing. Ainsley shares some insightful GEMS, and it correlates through her work. GEM - "Ralph Waldo Emerson says that what lies behind you and ahead of you pales in comparison to what lies within you." See video here - https://youtu.be/CTvLdT38xro WHO IS AINSLEY? Ainsley Magno is the owner of Holy Shiva Yoga and the Bodhi Tree Wellness Collective. She is known locally for her Rogers TV series ‘La Vida Yoga with Ainsley' and ‘Health Matters', and as a Yoga Ambassador for Lole Women. In addition to being a Certified ThetaHealer®, Reiki Practitioner and Yoga Instructor, Ainsley holds a business degree in Entrepreneurial Management and a diploma in Creative Advertising. She is passionate about helping people connect to their source of power (Holy), in order to transform their lives positively and permanently (Shiva) and unite them with their ultimate truth (Yoga). Hence the name of her company, Holy Shiva Yoga. Her mission is to inspire all beings in all forms to live in harmony - harmony with themselves and each other. AINSLEY'S CALL TO ACTION Check out website to learn more information Slow down, breathe and listen to the power within you (that is also around you) and you'll never be lost. AINSLEY'S CONTACT INFO www.ainsleymagno.com https://ainsleymagno.com/thetahealing/ GENESIS'S INFO https://thehello.llc/GENESISAMARISKEMP CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned please reach out via email at GEMSwithGenesisAmaris@gmail.com --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support

Most of us go around chasing money. We try to figure out how to go from zero to a million dollars to be fulfilled. But with the focus on money, what is it that we're looking for? Provision? Influence? Choices? In reality, money doesn't provide these. Our guest today helps us realize the importance of [...] The post How To Sell $3 Billion With Creative Advertising – Ron Lynch appeared first on Viral by Design.

"We work to live. We don't live to work." - Tom Grane When I first began my career in Hollywood the concept of life outside of work was completely foreign to me. I assumed the only way to reach my goals was to sacrifice my health and sanity for the sake of a great résumé, only to discover those early habits become lifelong habits if you’re not careful. Once this mentality sets in and you set this expectation with others it can be practically impossible to reverse. That is why I am actively trying to change the conversation around our “get it done at all costs” work culture and collaborate with employers and business owners who understand the importance of work-life balance. Early in my career I was fortunate enough to experience a work culture where well-being was a priority at what was then a small fledgling trailer & marketing agency. Fast-forward fifteen years and today Mob Scene is one of the top movie marketing companies in the business - largely because of the culture that co-founder and CEO Tom Grane created from the very start. This innovative company has been an integral part of the marketing campaigns for projects like Avatar, Stranger Things, Fast 9, Wonder Woman, Joker, Knives Out, and The Trial of the Chicago 7...and that’s just recently. Historically they have provided marketing and original content for more marketing campaigns than I could list if I had the entire episode to do so. Having a background as a studio executive for 20th Century Fox, Tom admits to having a strong work ethic, and he’s spent his fair share of hours working late and being away from his family. But his motivation when he founded Mob Scene was to create more flexibility with his time and be more available to his family, and he believed in fostering an environment that provides the same flexibility for his team. In our conversation we discuss a variety of topics that can help creatives better understand what it takes to get an opportunity at a company like Mob Scene, that can help producers and business owners better understand the importance of fostering work-life balance with your teams, and that can help all of us better understand how to navigate our constantly changing landscape of content whether we’re working from home, at the office, or adopting a hybrid work environment. Want to Hear More Episodes Like This One? » Click here to subscribe and never miss another episode Here's What You'll Learn: How Tom got his start in the entertainment industry. What led Tom to working for Fox for 16 years and then taking the leap to opening his own marketing company. Tom’s advice to young people just starting out in the business. How Tom created the culture of Mob Scene. Why they chose the name Mob Scene for the company and meaning behind the logo. KEY TAKEAWAY: Family and teamwork are the foundation of what makes Mob Scene successful. How Tom encourages trailer editors to do their best work and survive the competitive nature of the business. Why Tom knew from day one he wanted to create a division-less company and how it has helped them survive over the years. The changes that streaming platforms have made to the marketing industry and how Mob Scene has adapted. What's missing from the work from home experience. Alternate working options coming out of the COVID pandemic. Why it's important to have in-person interactions and what we miss when it's taken away. Understanding the criteria that sets people apart when it comes to getting hired. How the promotion system works at Mob Scene and why they primarily promote from within. The lack of diversity in the trailer world and how he's trying to change it at Mob Scene. The most important soft skills necessary for getting hired. The importance of identifying the ‘note beneath the note.’ Why young people just starting out should look for companies that promote work/life balance. KEY TAKEAWAY:  Your connections can also be your friends. Useful Resources Mentioned: DVD - Wikipedia Mob Scene Tom Grane's Facebook Page Continue to Listen & Learn Dear Hollywood: We Don’t Want to “Go Back to Normal." Normal Wasn’t Working. Ep128: How to Have a Successful Career Without Sacrificing Family | with Farrel Levy Ep149: How Modern Society Is Damaging Your Brain (and the Simple Steps to Reverse It) | with Dr. Dave Jenkins Ep82: Real Talk About Mental Health and Depression | with Michael Kammes Ep113: The Importance of Setting Boundaries, Advocating For Yourself, and Asking For Help | with Janace Tashjian Ep80: How to Avoid Getting Pigeonholed, The ‘Concentric Circles of Networking’ & More | with Doc Crotzer, ACE The Socially Awkward Introvert’s Guide to Networking with Industry “Experts” Ep126: On the Importance of Building Relationships, Asking Questions, and Never Giving Up | with Andi Armaganian Ep144: Redefining What It Means to Be “Productive” (and Aligning Your Values With Your Time) | with Tamara Torres Ep136: Promoting Mindfulness, Well-Being, and Sanity In the Edit Bay | with Kevin Tent, ACE Tired of Holding it Together All the Time? Here are Five Basic Needs to Get You Back On Track Ep118: Legendary Editor Walter Murch On Optimizing Creativity, Productivity, and Well-Being In Hollywood For 50+ Years Our Generous Sponsors: Struggling With Real-Time Remote Collaboration? Meet Evercast As work begins to slowly trickle in again, perhaps the most pressing challenge we as creative professionals face in our post-pandemic reality is real-time collaboration. Zoom is great for meetings, but it sure doesn't work for streaming video. Luckily this problem has now been solved for all of us. If you haven't heard of Evercast, it's time to become acquainted. Because Evercast's real-time remote collaboration technology is CHANGING. THE. GAME. → Click here to see a free demo of Evercast in action! This episode was brought to you by Ergodriven, the makers of the Topo Mat (my #1 recommendation for anyone who stands at their workstation) and now their latest product. New Standard Whole Protein is a blend of both whey and collagen, sourced from the highest quality ingredients without any of the unnecessary filler or garbage. Not only will you get more energy and focus from this protein powder, you will notice improvements in your skin, hair, nails, joints and muscles. And because they don’t spend a lot on excessive marketing and advertising expenses, the savings gets passed on to you. Guest Bio: Thomas C. Grane is a graduate of the USC School for Cinematic Arts with over 25 years of experience in motion picture and entertainment marketing. Grane previously spent 16 years as a Sr. Vice President of Creative Content and Creative Advertising at 20th Century Fox, where he originated the creative content department and worked on over 200 film campaigns for a wide variety of films, including; MOULIN ROUGE, CAST AWAY, ICE AGE, and HOME ALONE. In 2006, Grane co-founded Mob Scene Creative + Productions. In ten years, the innovative company has grown to become a “go to” agency for all of Hollywood’s top studios and networks and has been an integral part of the marketing campaigns for projects, like; AVATAR, ARGO, THE DEPARTED, THE HURT LOCKER, 12 YEARS A SLAVE, BIRDMAN, THE GREEN BOOK, THE X-MEN Franchise, The PLANET OF THE APES Franchise, The FAST AND FURIOUS Franchise, and FIFTY SHADES OF GREY Franchise. The company also produces original programing; such as, The FX MOVIE DOWNLOAD and the talk show for SONS OF ANARCHY called ANARCHY AFTERWORD. Grane recently produced and directed the original National Geographic Channel program, TITANIC: 20 Years Later with James Cameron. Grane is a member of the Academy of Motion Picture Arts and Sciences, the Academy of Television Arts and Sciences, and the Producers Guild of America. In addition to having won numerous Clio awards for his marketing work, Grane was also nominated for a primetime Emmy in 2010. Show Credits: This episode was edited by Curtis Fritsch, and the show notes were prepared by Debby Germino and published by Glen McNiel. The original music in the opening and closing of the show is courtesy of Joe Trapanese (who is quite possibly one of the most talented composers on the face of the planet).

Season 2 of Agency Thinking sees me talking to compadres who work WITH not IN agencies: Guests include creative, planning, tech and pm specialists. It's about what the experience of working with an agency is like from the outside. The good stuff, the not so good, lessons learned, warts and all. Episode 2: Gemma Teed has spent the last 20 years in dedicated planning/strategic roles working for and with northern agencies, including roles at Poulters, Brahm/Brass and Bloom/Jaywing as Head of Planning. Gemma is a long-term freelance working with agencies (and the occasional direct client) in Leeds, Manchester and London. She is a Visiting Professional on Leeds Arts University's Creative Advertising degree course and deliverer of strategic thinking and creative brief writing training to agency account handlers. Gemma can be found at https://almostalwaysthinking.com/. FUN FACT: Gemma Teed is the only Gemma Teed on the web / possibly in the world.

In Visible Ink is a Museum of Freedom and Tolerance endeavour that makes visible the invisible. Through sharing and amplifying stories, histories, art, conversations and projects that inspire people to see differently, it aims to make changes towards a more just world. The Black Lives Matter movement transformed global consciousness in 2020, bringing questions relating to the stories we make visible in our civic and popular culture to the fore as statues and monuments around the world tumbled. In solidarity with the protests, the names of some of the hundreds of Indigenous people who have died in custody were projected on a landmark sculpture in Walyalup (Fremantle) during 2020, bringing into focus place, visibility, history and the resonance of the BLM movement in Western Australia, the state with the largest number of Indigenous deaths in custody. To launch our 2021 In Visible Ink Symposium, we convened conversations around the themes of deconstruction and reconstruction of visual and civic culture. This dynamic panel discussion on the reconstruction and reclamation of sidelined cultural identities through subverting music, fashion, design and pop culture and features speakers (biographies below): Chaired by Sisonke Msimang Chris Luu Isaac Garang Luel de Kuek Rhys Paddick Join the Museum of Freedom and Tolerance and special guests on a multi-sensory journey as we provoke our audience to question the visibility of dominant civic and cultural landscapes and landmarks, learn how to see differently, and actively seek a fairer and more just approach to systemic racism, discrimination, incarceration and inequality. Speaker biographies: Sisonke Msimang (Chair) is the author of Always Another Country: A memoir of exile and home and The Resurrection of Winnie Mandela. She is a South African writer whose work is focussed on race, gender and democracy. She has written for a range of international publications including the New York Times, the Washington Post, The Guardian, Newsweek, Bloomberg, and Al Jazeera. Sisonke has held fellowships at Yale University, the Aspen Institute and the Bellagio Centre. She is currently a fellow at the WISER Institute, at the University of the Witwatersrand.Chris Luu grew up in Perth, Australia where he landed his first post-University job as an Architect. He then went onto studying Creative Advertising and Graphic Design. He currently works as an Art Director at Johannes Leonardo (New York City) where he has been awarded numerous global accolades including the prestigious D&AD Pencil. Outside of work Chris skates for Vans Australia. He is also a skateboard historian, photographer, artist, tinkerer and won’t-stop maker. She is the Curator of the Literature and Ideas Festival. Isaac Garang is a designer of South Sudanese background currently based in Perth. His primary platform for self expression is the clothing brand, IXIII (pronounced I X Three). See the ixiii store here. Luel de Kuek is a freelance graphic and product designer. He strives to use his art to tell as many stories to as many people as possible, as art has an intrinsic and boundless nature to cross artificial boundaries of skin, colour or creed. Rhys Paddick is an Aboriginal educator, presenter and artist. As a content creator, Rhys has created a niche market of Australian Aboriginal wholesome memes on Instagram page @the_wholesome_yamatji. Rhys has consulted with various organisations to help spread their messages using effective and Aboriginal relevant captions, memes, graphics and humour.

A very common piece of feedback we get from our clients is to add more information, add details.Usually it's coming from a very good place. It's coming from a place of not wanting the audience to feel left out and removing any ambiguity to make a very clear and comprehendible ad.And while that sounds, and it can actually feel, like it's less risky, adding all those details is actually riskier and it's usually not a good idea.

Chad Misner, is well known and well loved as one of the most respected editors and creative directors of the entire trailer industry. Most recently Chad was the SVP of Creative Advertising at Focus Features and, prior to that was responsible for 2 of the greatest trailers of all time Little Children and The Social Network, among dozens, if not hundreds of other brilliant contributions. Some other favs: https://vimeo.com/82565290 https://vimeo.com/57498175 https://vimeo.com/57433705

This week we spoke with Garrett Greller. Garrett graduated from IU in 2018 with a degree in creative advertising and is the co-founder and Director of Marketing and Product Development at Uncle Buds Hemp and CBD. In this episode, Garett shares how he got the idea for the business when he was a student at IU and how his classes and relationships with faculty members in the media school were essential to the success of his business. Enjoy the episode! Find the transcript for the episode here.

Hi Dynamic Nation! Siapa nih yang pingin banget jadi Copywriter? Nah kali ini di Dynamic Podcast, Mindy kedatangan tamu spesial yang udah pro banget di dunia copywriting. Siapa lagi kalau bukan kak Rahardja Poetra. Nah, di episode kali ini Mindy dan kak Rahardja bakal ngomongin seputar kiat-kiat sukses buat kamu yang pingin jadi Copywriter. Penasaran? yuk langsung buka Dynamic Podcast. Hanya di Spotify. --- Send in a voice message: https://anchor.fm/dynamic-podcast/message Support this podcast: https://anchor.fm/dynamic-podcast/support

Alia sits down with MJ Soler, advertising producer to discuss how she has excelled in advertising, an industry that has a long way to go when it comes to diverse representation. MJ's determined nature has helped her build the career she always wanted, and the drive to work hard and play hard too.MJ has been in love with the world of production for as long as she can remember. Early on, she worked as an intern for MTV networks and Participant Media in LA & NY. Unsure about whether she wanted to pursue roles in Television or Film, she discovered advertising was her true calling after graduating from Elon University in NC. Something about the fast nature of the business, the variety of categories she could work on, and the possibility of traveling all over the world creating campaigns really turned out to be the perfect fit. As an agency Creative Producer, MJ has produced TV commercials for brands like Volvo, Canon, Frank's RedHot, McCormick, Walgreens, Gillette Venus, Pantene, TJ Maxx, and Target among others. She began her career at Grey and is currently a Producer at Mother New York.MJ is also bilingual, loves to travel, has an MBA, and considers herself a team-player above everything. She loves dogs and is doing what she can to help create an advertising and production landscape with greater representation and inclusivity. 

“It took McDonald’s over 10 years to launch 700 locations but Mr. Beast was able to launch 300 locations almost overnight.” @ramongberrios #DTCPOD“Mr. Beast and his team were approached by Earl Enterprises many times to build a virtual restaurant concept his team turned them down many times.” @ramongberrios #DTCPOD“Mr. Beast Burger is just the tip of creator collaborations. The app they created had over 1 million downloads so we could be in for more collabs like this.” @ramongberrios #DTCPOD“What’s great about Mr. Beast Burger is the operational efficiencies they have. They didn’t need to spend much money on infrastructure or marketing.” @ramongberrios #DTCPOD“When creators take a direct launch for a product, they don’t have to build an audience because they already have the audience.” @ramongberrios #DTCPODWe Speak About:[00:40] Who is Mr. Beast?[01:10] About Mr. Beast Burger[02:15] Why Mr. Beast Burger almost never happened[03:05] How Earl Enterprises was able to convince Mr. Beast to start the burger chain[03:45] The pitch for Mr. Beast Burger[04:25] Why Mr. Beast was the perfect fit for this[06:00] Discussing Mr. Beast’s decision to build an iOS app for the burger chain[06:50] Some of the logistical challenges Mr. Beast faced with the iOS app[07:40] Key takeaways for the creator economy from Mr. Beast Burger[08:35] Comparing McDonald’s brand collaborations with Mr. Beast Burger[10:00] How Travis Scott’s collab with McDonald’s and Mr. Beast Burger will change DTCHow Mr. Beast Burger was able to launch 300 restaurant locations overnightIt took McDonald’s over 10 years to launch 700 locations. It took one night for Jimmy Donaldson aka Mr. Beast to launch a burger chain in 300 locations.Thanks to over 49 million subscribers, Mr. Beast was able to successfully launch a restaurant chain without spending anything on infrastructure or marketing.He and his team have already built an audience, so getting people to buy in on Mr. Beast Burger was pretty easy.This launch will surely upend the fast-food industry. Creators looking to expand their reach and engage with their audience can do the same with the loyal following they have built.The future of direct to consumer is also one to look out for. With creators already having an audience, more will probably jump on board to launch their own product.Mr. Beast has provided the blueprint for launch, now it’s up to other creators to follow.Stay tuned as we discuss how Mr. Beast executed this launch, the challenges he faced, and what this means for the future of the restaurant industry and DTC as a whole.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:About Mr. Beast Burger: https://mrbeastburger.com/about/Mr. Beast Burger’s Instagram: https://www.instagram.com/mrbeastburger/

On this episode of Photomission exposure we talking with Fashion Photographer Sharleen Christie, picking up the camera at age eight, photographing friends and as they dressed up , setting the stage for her future career. Studied a Bachelor of Photography majoring in Creative Advertising at Griffith University [QCA] Brisbane Queensland. Has shot International and local fashion and runway events , has worked with major fashion brands like Dior and others, recently receiving awards for her work in Australia Come join us as we discuss, Sharleen’s photography journey so far. Check out Sharleen’s work here https://www.sharleenchristie.com/brisbane-photographer https://www.facebook.com/sharleenchristiephotography/ https://www.instagram.com/sharleen_christie The cover art copyright photographer Sharleen Christie

Steve Babcock is the Chief Creative Officer at VaynerMedia, the world famous marketing and communications agency founded by digital marketing guru, Gary Vaynerchuck.  Steve has also worn a variety of other hats during his career.  He started out as the ‘mailroom guy’ before moving up to become a copywriter and eventually to become the Executive Creative Director.  The post 656: How to Break Into Creative Advertising at VaynerMedia With Steve Babcock, Chief Creative Officer, VaynerMedia [Espresso Shots] appeared first on Time4Coffee.

Our guest for episode 26 (we've skipped 25 for now) has been the quiet lifestyle marketing architect responsible for building some of the world's best brands. His track record includes the golden-growth era of Red Bull, the rebirth of Pabst Blue Ribbon. Now, as the VP, Lifestyle Marketing at Liquid Death–Steven "Stix" Nilson is on a mission to commit murder on thirst everywhere.

Glain launched the Roundtable in 2007 in order to provide a space for leaders where they can cultivate their leadership skills together. The Roundtable received a Gold Award from the Canadian Awards for Training Excellence in 2014 for its peer coaching and mentoring program. In 2016, it was named the Best External Consulting Advisory in Canada by the Canadian HR Awards.With over 25 years of experience in executive roles and helping groups of leaders take control of their careers, Glain is a multiple-time nominee for the RBC Entrepreneur of the Year Awards. She also writes columns for The Globe and Mail and Realizing Leadership magazines, and was a former Leadership Guru for BizTV Canada and Arlene Dickinson's "YouInc." She holds a Diploma in Creative Advertising and completed advanced Improv Training through The Second City, and is a volunteer mentor with the Institute for Performance and Learning.Glain is the author of several books: "Did I REALLY Sign For This?!: #leadershiptruths on How to Drive, Thrive... and Survive" and “The Grassroots Leadership Revolution.”Glain cites that adaptability, agility and long-term thinking are some of the behaviors that leaders need to cultivate in navigating instability and uncertainty. She says leadership is all about self-awareness, which means knowing our tendencies and which ways we are leaning so that we can find the balance to become effective.Glain emphasizes that instead of being hung up on the “little stuff” such as performance reports, it is better to step back and find the opportunity now to impact someone's life. She says it is important to recognize our derailing behavior and to know when our “right approach'' is not working in the current situation.“Your role as a leader is to keep the team functioning without you,” she says. If you want to know more about how your team can together unpack values that align with your organization, then this episode is for you!Find out more about Glain's work at her company's website: https://goroundtable.com/Connect with her through LinkedIn: https://www.linkedin.com/in/glain/Facebook: https://www.facebook.com/goroundtableTwitter:@HeyRoundtableInstagram:go_roundtable

Smart Brainology podcast is all about the psychology behind marketing, branding and creative pursuit of business.

Jonathan Graham, the Executive Creative Director at B-Reel, is today’s guest on Journey Map. He shares stories and industry insights from his career in copywriting and advertising, including all the highs and lows along the way.

Cultivating self-awareness can truly unleash human flourishing and imaginative ideas. On this episode of the ClarityConnects podcast, the brilliant and soulful Shannon Washington, Group Executive Creative Director at R/GA--who is one of the few Black Women creative leads in the advertising industry--shares why self-awareness is essential for creativity, how allyship leads to equitable and strong teams, and the key role advertising can play in today’s culture pertaining to racial and social justice.Twitter: @shannboogieWebsite: www.shannonwashington.net 

Garrett Greller is the Co-Founder of Uncle Bud’s Hemp. The company offers a collection of pain relief, skincare, sun care, personal care, and pet care products. He attended Indiana University from 2014 to 2016 and earned his Bachelor’s degree in Creative Advertising and New Media Marketing. The founding of Uncle Bud’s Hemp originated with a problem Garrett faced as a teen - at just 16 he was diagnosed with arthritis. He tried a variety of medicines to relieve his pain, but nothing worked. Eventually, he experimented with hemp oil from a dispensary and found that it greatly reduced his pain without any negative side effects. However, shortly after finding this helpful solution, he moved to Indiana for college where the oil was illegal. Garrett and his Dad decided they wanted to make their own legal hemp product for pain relief. They knew a manufacturer and began getting samples. Garrett tested everything on himself and found one that worked great. After experiencing relief from his chronic pain, he wanted to share his solution with others. It was then that Uncle Bud’s Hemp was born. While it was not smooth sailing to get Uncle Bud’s off the ground, it is now sold in every Wal-Mart nationwide and has been picked up by GNC, Amazon, Urban Outfitters, Kroger, Target, Ace Hardware, Big 5, and Vitacost. Through this roller-coaster journey, Garrett has learned a lifetime of business secrets in just a few short years. On this episode of Sales Secrets From The Top 1%, Garrett explains his top secrets to sales success and how to start implementing them in your career immediately!

In this episode of Leafy Podcast, our hosts sit down with John Vuong. John founded Local SEO Search, where he helps small business owners grow and succeed, giving them a leg-up to compete with more established companies in SEO and being seen on the internet. John also has a podcast Local SEO Today, a tool for business owners and entrepreneurs to help them succeed. John tells us that understanding how Google works and being aware of what customers want and are looking for is how he begins with his customers. He tells us that to start, focus on running a business, the foundational components to operating a successful business and SEO and advertising on the internet is a secondary concern after creating a solid company.   John explains how to utilize certain online platforms for advertising by understanding the mode of communication and the purpose of each platform (Facebook, LinkedIn, etc.) , understanding what’s going on with the users and capitalizing on what is available.  John believes life is short, so embrace it and take on the adventure. You can run a business the way you want and do it well so that you can spend time with family and friends, which is what really matters. To learn more about John Vuong, visit: localseosearch.ca Episode Transcript: Female Announcer  0:00  Welcome to the leafy podcast, helping real estate investors and entrepreneurs grow. Say hello to your hosts, Jennifer Gilgoric and Brian price founders of Leafy Legal Services,teaching you how to protect your assets for your business and manage your wealth. Let's start the show. Tammy Geerling  0:18  Hi, everyone. Welcome to the Leafy Show. Thank you so much for being with us today. I'm Tammy, the podcast manager. And on the line we have our awesome hosts both Brian Price and Jennifer Gilgoric from Leafy Legal Services. Brian is the CEO of that service and Jennifer is the COO. They have another awesome guests for us today. So let me pass it on to them so that they can get the show started for us. Hey, Jennifer, hey, Brian. How are you guys doing?  Brain Price  0:44  Good, good.  Jennifer Gilgroic  0:45  Great. Great. I'm very excited to be here today. So today's guest has a really awesome backstory. And so his life has been this incredible journey. His parents were Vietnamese immigrants to Canada and then through his life. He as he went, he got a paper route. So he's always been an entrepreneur. So even as young, he had a job, he was an entrepreneur, he went on a paper route. Then he ended up doing finance classes there at the university in London on it, Ontario. So that's still Canada. Then he ends up going to England. Then he comes back to Canada gets involved with yellow pages and red pages, actually, which was a startup that was going to compete and they were going to do an actual written, they're going to print out website addresses, just like you had for the phone book. So yeah, this was back in the day. So it's like so cool. And then he managed to move that forward and move that forward. And now he's an SEO expert. So I want us to give a huge round of applause and welcome John Vuong to our show. And he's with local SEO H O Seo search.ca. So welcome, John. I just love your story. John Vuong  1:57  Thanks a lot, Jennifer. Yeah, that was a great Intro. Yeah, it's been a journey for sure. And I'm excited to share some insights along the way. Unknown Speaker  2:07  Yeah. So how did you kind of get through this? You know, going through these different avenues? How did you finally settle on SEO? And and once you walk us through us and I like to hear more about these red pages, I think that's pretty interesting. John Vuong  2:21  Yeah, definitely. So seven years ago, I started this agency, local SEO search. I had no clue about anything technical. So I'm not an SEO background expert by any means. I started my career actually in sales in advertising sales. And I studied business finance, so it was kind of different. But in order for me to get a real job, that was my first job, and I stuck with it, and over the course of many years, I refined my art of sales and marketing. And I got to really understand what my strengths are what I enjoy doing, and Yellow Pages where I was there for five years. The relationships is what really connected me with local business owners, and really wanting to help them grow and stand out because they were genuinely interested in the community, right, like real people supporting real community leaders, right, like computer people. But even before that read pages, so that was my first job actually, outside of university. It was the, it was a great concept. It was competing with the yellow pages. First directory ever going to every single business home office tower, but printed every website, so it was competing with Google, but Google wasn't like taking off at that time yet. Right? So it was called read to and it also came out with a directory read Toronto, but it didn't last it didn't survive. It was a great concept. So I sold a bunch of it because I was a true believer in it. But it just didn't. survive. Jennifer Gilgroic  4:01  I think it's an absolute scream that you are in finance and that you went into finances school, but you end up in sales and you're like a total sales he kind of, hey, let's talk because usually finance people are like, hey, let's not talk so I can like do this right here with these numbers that I love. And you're like completely opposite of that. So I always love it when the journey switches in in changes, and and that relationships are so important. And it is weird when we look back that there was a day before Google, you know that you had these books and everything like that. I have a house that's over 100 years old, and my son we we were we it still has stuff in it from the the lady who had owned it her entire life. She was like literally in her 90s when I bought that. I think it's always been like their house, you know? And we found the old rotary phones. And I was like, show me how you would make a call. You know when we found them and he was like, I had no idea Like whatsoever, and then he was like, so you had to do that for every single number. And I was like, yeah. And if you got the wrong number, you have to start all over again. He was like, wow, this is fascinating, fascinating to him. So it was really cool. So tell me a little bit about how you went from the Yellow Pages. You're doing all this relationship, marketing and relationship sales, because people you know, the biggest part, if you're in advertising sales is not just to sell one ad, you want the people to constantly, you know, be re re upping their subscriptions. And that's part of your compensation, with many advertising sales. It's why some advertising sales reps make really good money. They're good at keeping their people, you know, they're always checking in with them, you know, so tell us a little bit how you went from that in and where you're at now. John Vuong  5:50  Yeah, so at Yellow Pages, so I was there for five years and relationship sales was more of a I don't know Like, I was genuine, I was really like just authentic raw. So I always had a story. And where I was just letting people in on like my journey, right? Like, what I grew up doing, how I discovered like traveling like I love. I had a exchange experience, like going to school in London, England for a year. And I was amazing. For me that really opened up a lot of opportunity for me to see what's bigger and greater than just my local community of working in a small suburb of Toronto, right? That's where I grew up. So for me, it was more about like, just connecting with people and letting them in. And yes, I was able to not just renew people, but upsell, and then of course, it was all about listening to them asking the right questions and finding out what their true needs and desires were right because ultimately, a lot of people were frustrated. They were getting spending more money than ever but not getting the same sort of return. They used to get 10 1520 years ago. And when I hear that all the time, I'm like, so what is going on? Where are people shopping? How are they pivoting? Like, what is the user behavior, right? And as you know, the internet started to take off, Google started becoming more present. Email started to be the main mode of communication, no longer fax machines, no longer telephones, text messaging, like all these new innovative stuff that you hear today, like social media and content, video content, audio, all that is all new within the last 10 years, right. But before that, it was still traditional media, which was newspapers, flyers, magazines, trade shows, billboards, Radio Television, right. But today, it's now podcast, YouTube videos. There's Instagram, Twitter, Facebook, you name it, right? Like there's so many other new initiatives. that technology has allowed users to change their behavior. Being controlling in a different platform in different way, at their convenience, right? So it's just different. But there's still a lot of people consuming information. And you have to understand the users behavior to then gravitate on what is important for business owners. And that's where I shifted, because a lot of people were just frustrated spending so much money and didn't see a good return.  Jennifer Gilgroic  8:24  It's very frustrating because it's changed so quickly, you know, it was like 100 years ago, it was still well, we have this directory and local and you go to this guy, and he puts up a little sign, you know, and that's how it was for like, ever. And when I say forever generations, yes, just in our lifetime. It's been you know, going from paper to then television and now you have radio now you have internet now the internet's completely changed and you have this is like weariness to have to as soon as like every other year, there is some new hotness and what Did you know six months ago isn't the same? And I think that there's a lot of business owners, but also people who are frustrated, where do I go to get really what I need? And and oh, now I've got to learn a new app. It's just crazy. So it's amazing that you're on the on the edge of that. How do you not get tech weary? I mean, there's a lot that's in your head. Do you just dump it out as you are constantly knowing new stuff? John Vuong  9:28  Yeah, so I specialized now just on SEO because it's already fairly complex. Digital advertising comprises of email, social content creation in various forms. And then understanding like, what these different apps and software and technology can actually do for a business, right like to either scale and understand the process and efficiencies of it. So you have to really just focus on what you do best. And I continue doing that which is building relationships, meaningful ones with business owners that are I'm trying to help them grow and build a digital presence, right. And what we do is focus just on SEO, because I feel it being very similar to what Yellow Pages provided, which is the organic, natural listings on Google where the businesses are not pushing stuff at you, right? That's advertising, you know, trying to disrupt that user behavior to get someone to either click or call you at that given moment with a creative ad, right. But when you're appearing organically or naturally, someone else is seeking you out. So you're pulling people when and during control. And that's what Yellow Pages provide. So that was more directive advertising versus Creative Advertising. And that's why I feel SEO is still the dominant player for that same sort of medium that people used to spend a lot of money and yellow pages with. Unknown Speaker  10:53  Yeah, that's an interesting way of putting it because yeah, I mean, it is it is kind of like the new Yellow Pages is but You have to kind of put yourself out there and find different ways of attracting people. It's not like in one, one book. So how are you helping people to get in front of more people to get to those those folks that are that are searching for you. John Vuong  11:15  So understanding how Google works is very important. And I feel people overcomplicate things. I always tell people like run a really good business. What I mean by that is, take care of your customers, listen to them, provide an amazing product or service. Understand that value prop what unique selling proposition you're offering, like, understand foundationally what makes a really good business because over the course of many years, I've worked with thousands of business owners that operated for generations without technology. So imagine how did they survive? they relied on referrals and word of mouth, right and minimal advertising on maybe yellow pages or print media or flyers. Whatever may be right, so right, how did they survive? And what has dif different right? Like, the challenges? There's a lot going on today technology has advanced so quickly in the last five or 10 years that people are bombarded with this new app, this new software, this new social media feed, and they're looking for quick solutions, fast ways to expedite to make that hundred thousand dollars in a week because they saw an ad there, right? And they forget that well, maybe one in a million person actually receive that benefit. Everyone else is gonna lose a lot of money and get stressed and frustrated. So why not you do what everyone else used to do, which is grind it out, understand how to run a business and focus on the foundations right? So that's what I always boil things down to like SEO can really help advance a business Once they already know how to take care of the customer, and run a good business, but we cannot help someone that doesn't even know how to run a business because their reputations on the line, there's a lot of other foundational things that are missing. Jennifer Gilgroic  13:13  Yeah, well, that's kind of what we do we do the foundational things on the back end structure so that they don't take themselves before they even get started, because everybody wants to sales come in. But there's a lot of other things you have to put in place in order for that to happen. So I get that. And I'm gonna ask you a question. You know, you were all heavy Google, Google Google. But right now, you know, like, as the time we're taping this, Google and Facebook and Amazon are all in this, like, antitrust. People are willing to break them up. I mean, you know, Google is the Yellow Pages, but it is the everything. It's like the new source. It's like the thing. So do you. Do you think now like, Are you already building your plan for what if they break it up? Like what if they actually split up Google and now People have other products that they can do, you know, there's brave, there's DuckDuckGo there's all these other search engines, you know, Yahoo used to be the search engine. But But now I think Yahoo doesn't that piggyback off of Google Now. They're all like together. But do you have a plan? Like how do you think it's gonna go now that there is so much heat on these these mega monopolies? Which, you know, in my opinion, they all need to be broken up. But you know, I'm, that's just my opinion. But yeah. John Vuong  14:33  So, like every generation, always look at where people the users are going to gravitate towards. So understanding what what channel or what purpose Facebook has, right, like, Who do they target and what's the sole purpose when you go to Facebook? What's the sole person is when you go to LinkedIn or Twitter, right understanding that mode of communication and that platform and medium of choice. So think about zoom and Eventbrite and all those online platforms where you can now do presentations since the pandemic, it's really been elevated, where people are now spending more time in front of a computer pitching and doing a lot more conferences that way. So it's just understanding what's going on, right in terms of the users. And if Google is still and yes, Google's always pivoting, they're trying to find ways to monetize. They're trying to own the real estate, trying to alleviate and not get business owners who are ranking users to click on their website, they will either click on Google's properties right around the SERPs, because that's your prime real estate. They make money through ads, right and retargeted ads, I get it. So you have to understand the whole purpose of the medium. And then how do you capitalize on what's available? Right, right. And I still feel SEO is very powerful, because you can control and position yourself and optimize as that local player. On the map below, right? Because that's still free at this time, but you also have to be weary of what's going on. Right? Because same with Facebook. You know, before, once upon a time a couple years ago, you could organically get position, right? But today, every two times every time you scroll down, there's an ad that appears, right? There's always pushing stuff at you. And it's more like, you're bombarded with stuff that you don't really want to, you know, be there for right like, yeah, so you have to understand the channel and the different media's out there and understand what's going on within and I still feel Google is great, like duck, duck go. It's not like in terms of use.  Jennifer Gilgroic  16:45  Yeah, I mean.  John Vuong  16:45  1%. Jennifer Gilgroic  16:46  Put that on every single phone. You see, when you have an agreement that every single phone that comes out, it has to have your voice. Brain Price  16:54  if you own the operating system. Jennifer Gilgroic  16:57  Now it's like you can't infer some people. They do all their work. I mean, I know people who literally work off their phones now, you know, the phones are more expensive in some cases than computers, which is nuts. Right? But you do everything you're doing your banking your you have your password keepers, you've got all your things on your phone. And so, yeah, I mean, it's crazy to have it so embedded like Facebook, I mean, there's entire things you cannot do unless you have a Facebook account where you can log in, that are totally unrelated to Facebook. Right? So it's just interesting because there's so much interconnectivity, it can be confusing for people. Yeah, very much so to compete, you know, but that's good. I really love the fact that you still believe in your in this every single day that you can still use it for local people, because that means that local businesses still have a chance to get the people around them for free. And they have ways that they can utilize this technology. So that actually warms my Heart, a whole bunch for that. John Vuong  18:03  Understanding the space, right? Like it's always evolving, but looking for opportunities to capitalize because people get frustrated, spending too much money not getting good returns. So I want to help the little guys. Unknown Speaker  18:15  Yeah. So are there certain things that you always do know? You know, I know things change for hours, there's kind of some basis that you actually do and maybe some of the new stuff that you're looking into as well. John Vuong  18:26  Yeah. So for us, we always look at foundational stuff like understand your client, creating a content journey mapping, and really positioning yourself as the expert, right. So understanding who your ideal persona client is, and writing every piece of content, your website piece is directly driven to those type of people, right, from everything you produce. From video, podcasts, audio, you know, images or written depending on where they're at in terms of the journey, create that content piece for them, and then making sure that You're up to date in terms of like, what's going on what the users want, like they want fast, secure, easy to use navigation. Like, all these things are now behavior. If you don't have it, someone else is gonna, you're probably losing out right on an alternative because they're bouncing off your page to someone else. Right? So just staying current and what's going on, right? Because technology's moving so fast. And as much as you want to stay on top of it. It's kind of scary too, because there's so much going on, right? Like AI. What's going on there? Like they know too much about you already. Right? Is that Jennifer Gilgroic  19:40  right? Yes. I'm like terrified like I can have a conversation with a friend of mine. And then immediately I'll go on, you know, to look at something and ads for that pickup. And I'm like, How did my phone know I was, you know, talking to somebody you know that. Maybe it's time to get hair extensions. My entire timeline is nothing but a hair extension company. Whatever but yeah, yeah, it's weird man. I don't like it. I'm like stay in as much as I say that. I still have an Alexa. So if I  Brain Price  20:12  Don't say it.  Jennifer Gilgroic  20:16  Oh, yeah, people used to be what was that joke? They used to say, you know, don't say that over the telephone because you never know if the CIA is listening, and then it says 2020 CIA, how do I bake a pie? Like that coming back to? That's cool. Well, so Okay, so what else can you tell people? Right now if they have their own, like website and stuff like that? Is there anything anyone can do besides writing things in the in the tone of the voice for your target client? Like taking it down from I just want to tell everybody in the whole wide world to really knowing who your ideal client is, it's very important. Is there anything else that you can give us on on top of that? John Vuong  20:58  Yeah, so I focused On a lot of service based small, medium sized business owners, like the local dentist or plumber or lawyer or whatnot, Google My Business is a great opportunity. If you haven't verified it, optimize it, make sure you're in the right category, put in all the services that you offer, update it once a week, get good reviews onto the Google My Business Page, because people are checking you out before they call you. And they know so much before they even reach out to you. That's scary, right? They know, they checked out you on LinkedIn, they check out your reviews, case studies, Chapter all your blogs to see if you're credible, right. So as much as you want to put out information, make sure it's consistent along the lines, don't, you know, say one thing and do something else the other channel right? So it's more important than ever to make sure all your assets and all the properties that you own online is consistent has the same tone of voice and has the same good, you know? Good feel authentic feel rawness, right, because end of the day people are gonna check you all. And if Jennifer Gilgroic  22:11  I actually have a really good local thing, so I had a marketing company and I used to help people do this and there was an assisted living facility here in our town, and they did not go out and grab what you say their their property. So when he says that if for anyone who doesn't know what that means, it means like, go to your Yelp and claim your business claim your business on Google, there's actually a little thing when you you put it up, is this your business? You want to claim it because somebody else can claim it. So they had a Facebook page that actually wasn't theirs. It was a it was a well meaning former staff, and so nothing had been updated on it. And there were some like comments that weren't that great, but their Google business showed had a set of pictures, the first pictures that came up That had someone had made a cut is disgusting, but they had messed their bed. That's all I'm gonna say that it was very graphic. And that is the picture that came up for now this is one of the cleanest, nicest facilities. And that picture wasn't even of their facility. Because the flooring was they didn't have that flooring anywhere in any of their rooms. But that was the picture that pulled up. And it was actually a process to pull that listing away, and a verification from the person who had claimed it, who was a competitor of a very small unit to do it. So people wouldn't go to this very large one. I mean, they had hundreds of rooms, a skilled nursing or whatever. And they're like, how can businesses just dropped and we're not getting calls. We're not getting this? Well, as soon as I help them clean that up a little bit just because I knew enough to do that. I'm not an expert like john, who could have probably really maximized that all of a sudden, the phones started ringing. They started getting more residents again, because that false information wasn't out there. So you do want to do that not just for SEO, but also to protect the name and good reputation of your business. So add that to that. Yeah. So I didn't mean to hijack you there. I just had an actual thing I knew about what you were saying worked. Well, we've been talking to john Vong. Am I saying that correctly? I should, yes. Okay. Great. And he's with local SEO search.ca because he's Canadian. Right. So local SEO search.ca. And we're getting to almost getting close to the end. So Brain, did you have any? Some questions? Still? Yeah. Unknown Speaker  24:46  Well, I think that I noticed on your site, you have a free site audit. So why don't you tell us about how what that includes and how people can get and you know, get theirs, their site audited and how you can help? John Vuong  24:58  Yeah, so what we've been trying to do is give and help as many small medium sized businesses as possible. So usually with that someone inputs her website, usually it's a real business that's been in business for a while that is frustrated and need some more of a digital presence, right? Because we need to benchmark you, we need to figure out how we can help. And so we we kind of do a console, a phone conversation first, to see where you're at what you've done, and kind of analyze how we can help. Right? Yeah, because not only do we bring an SEO background and console, we actually go in a little bit deeper because of our business experience. Myself, yes, I have 10 plus years in sales and marketing working with thousands of businesses, but my VP of sales have worked with over you know, a couple thousand clients as well, but he was at Yellow Pages for 35 years. So his experience his insights in how to run a good Business is invaluable for a lot of business owners that are just starting, right. So we try to just help as much as possible. And that's what differentiates us from a lot of other competitors. Brain Price  26:11  Cool. Jennifer Gilgroic  26:12  Yeah, experience like that is really invaluable, especially when they've you've guys have seen it all. And really the best advertising is a good business. You know, you do what you say you're going to do, and you make people happy. And they tell their friends and I know there's the old adage, well, if they're unhappy, they'll tell everybody if they're happy, they're not gonna say word, but that's just being bitter. That's actually not true. People do talk about good experiences, and they do recommend, and even on Facebook, you have local here in Galveston, we have this Galveston is called Galveston gossip or something like that. There's like 60,000 people on it, and people gossip and they talk and they take pictures of things. And they even give shout outs but they also ask questions. Hey, guys, who do you know who can fix this? Or Who's your landscaper? My guys, not doing it anymore. I see that a lot. And people refer to that all the time. And that's just my little town. So you know, there's there's just running a good business and being good people will talk, they will talk and send you stuff. It's which is this. John Vuong  27:15  These are great forums and groups because once you are known and reputable, it's all about like cultivating more opportunity, right? So just do good end of the day, eventually things will come to you and be honest about it. Right? Like don't don't try to you know, do a fast one on people right? Or, you know me like they're so Jennifer Gilgroic  27:38  Basic but yeah. You're right. Don't pull a fast one on me but there's so much click and bead and there's so many people on social just trying to make it or hustle or whatever it is. Yeah, but are they real business owners like really? If you look at any athlete, pro athlete or any successful singer, they don't tell you what they've been doing for the last 20 years. yours. You see them at the pinnacle. So it's the same bit entrepreneurship like, no one sees me doing what I did for the last 20 years. They only see me at now. Right? But how many years of you know the grit and wrongness of hustling and door knocking cold calling and all those other things? sleepless nights and not paying for food? Like all these things, no one sees that, right?  Brain Price  28:26  Yeah, absolutely. Jennifer Gilgroic  28:29  Okay, so, as Connect, I'm going to set one more question before Tammy has to take us away but as Canadian who had to live in England, I want you to tell me what English food does there any English food that you particularly liked? Because, you know, back in the day, England was not known for its food. So I'm curious as what a Vietnamese Canadian living in England like for his food. I know that's off topic, but I just have to ask you. John Vuong  28:55  Know, I still love the chips there, which is fine. Yeah, but they were really greasy. They were like dripped in, you know, after you go to the local pub and uh huh. No, no. I mean, it was great. But because I was drunk, maybe but Jennifer Gilgroic  29:14  Man, you can't you can't beat it. Well, that's awesome. Well guys we've been talking to john von john is with local SEO search.ca. If you're a small or medium sized business owner and you're just racking your head, trying to figure out how to cut through the noise and increase your exposure, but you know, in the way that you need to get in more clients that you can take great care of, then go and see him at local SEO search.ca. And Tammy is going to give you more information about us. Thank you so much, John, for being on the show. It was just great Convo.  Brain Price  29:48  Thanks. I appreciate it  John Vuong  29:49  Thanks a lot Brian and Jennifer. Thank you. Tammy Geerling  29:51  Yeah, thank you, John. And thank you, Brian and Jennifer for hosting today. And we will have all of John's links in our show notes. And you can find us at leafy legal we are across all social media platforms and also podcast platforms. So thank you again so much for listening today. Hope you have a wonderful day and we will see you next time. Bye. Male Announcer  30:22  Attention real estate investors and entrepreneurs. Did you know that real estate investors are a primary target for lawsuits according to the National Survey of the court data 25% of Americans risk being sued in their lifetime. However, if you are a real estate investor, you have a 95% chance of being sued in the next 20 years. Leafy Legal Services helps you protect your assets and strategically grow your business and wealth LiFi legal services our experts at the series LLC and Delaware statutory trust to have the newest and most ideal legal structures for real estate investors leaving legal services at the most personalized and affordable solutions for setting up LLCs property owners are always at risk when it comes to their assets. anonymity is so important. If you own just a rental house and you own your home, you have to protect yourself and your properties from any potential legal issues. Leafy Legal Services have the right solutions to make sure you are happy and feel secure or they offer cost effective documentation that suits their client's needs for a free consultation and ebook visit levy legal services.com They are waiting to hear from you Leafy Legal Services.com. Female Announcer  31:35  Follow us on Facebook, Twitter and Instagram. Don't wait take action now. LiFi legal services calm protect your assets grow your business and manage your wealth.

Dana Flowers, EVP of Crea. Adv. at Sony Pics + a member of the Academy, has worked on award-winning campaigns in the theatrical, home entertainment and Broadway space incl. Acrimony, Insecure, Deep Water Horizon, Gemini Man, Anchorman 2, Frozen, Monsters University + many more. At Sony, Dana oversees the studio’s movie campaigns including trailers, media spots as well as in-theater and outdoor advertising and proudly serves on the Sony Action Council, the studio’s racial equity and inclusion initiative.

Från Ivy League, Digitas och Google till onlineapoteket MEDS i Sverige. Marika Baltscheffsky har gjort en häftig karriärresa. Som marknadschef på MEDS har dessutom hon på kort tid satt företaget på kartan. Bland annat genom kampanjen “Älska MEDS” med Måns Zelmerlöv som slagit en mängd rekord. Marika flyttade tidigt till USA för studier vid Brown University där hon genom extrajobb på Red Bull fick upp ögonen för marknadsföring. Sedan blev det internship på reklambyrån Digitas där hon även jobbade i flera år efter studierna. Efter det bar det av till Google där hon gick igenom den rigorösa rekryteringsprocessen hela fyra gånger. Till slut blev det en roll på Google i Dublin på säljteamet som arbetar med svenska mediabyråer. Marika fanns bland annat med på Veckans Affärers lista över Supertalanger 2018 och hon blev utsedd till Årets Framtidslöfte 2019 av Marknadsföreningen Stockholm. Under 2019 tog hon steget över från Google till rollen som marknadschef på MEDS. Redan under de första veckorna på nya jobbet lyckades hon lansera kampanjen “Älska MEDS” tillsammans med Måns Zelmerlöv. En kampanj som slagit rekord på rekord och som det fortfarande pratas om. Om avsnittet Vi börjar som vanligt att prata om Marikas karriär och hur hon gick från studier på Brown University och arbete på reklambyrån Digitas, till jobb på Google och sedan vidare till MEDS. Hon berättar även vad hon har tagit med sig från både Digitas och Google. Vi pratar sedan om hur hennes roll ser ut, marknadsteamet och vad man gör inhouse. Marika berättar sedan bland annat mer om “Älska MEDS”-kampanjen, hur den blev till och vad den har betytt för företaget. Du får även höra om: Hur Marika håller sig uppdaterad och utvecklas Kraften i att använda data i det kreativa skapandet Och hur MEDS arbetar med digital marknadsföring Här nedan hittar du som vanligt länkar till alla resurser som nämns i intervjun. Och efter länkarna så hittar du tidsstämplar till olika sektioner i intervjun. Länkar Marika Baltscheffsky på LinkedIn Marika Baltscheffsky på Instagram MEDS (webbsida) MEDS på Instagram MEDS på Facebook MEDS på LinkedIn Telefonapoteket (kampanj) “Älska MEDS” (YouTube-video) Precis Digital (byrå) Scream (byrå) McCann Stockholm (byrå) Good Enough Media (byrå) Redgert Comms (byrå) Think with Google (webb) YouTube Playbook for Creative Advertising (resurs) YouTube Guidelines for Great Creative (resurs) YouTube Creator Studio (resurs) AdAge (webb) AdWeek (webb) Resume (webb) Ehandel (webb) Market (webb) Tidsstämplar [3:08] Marika berättar om var hennes karriär började som marknadsförare som brand ambassador på Red Bull under studietiden i USA. Och vad det var som gjorde att hon fastnade för marknadsföring. [5:34] Hon berättar om vad hon fick jobb på den stora reklambyrån Digitas där hon kom in under studietiden och hur det är att arbeta på en så stor byrå i USA. Och vi pratar om de olika rollerna hon hade över ett antal år. [8:29] Marika förklarar hur hon sedan gick vidare och landade ett jobb på Google i Dublin. Vi pratar sedan om hur det går till när man söker jobb på tech-jätten, rekryteringsprocessen samt vad det främsta hon lärde sig på Digitas och Google är. [13:28] Vi pratar om varför hon bestämde sig för att komma tillbaka till Sverige och hur hon hamnade på MEDS. Hon berättar också varför hon valde att lämna Google för en roll som marknadschef på en startup. [15:44] Marika berättar om vad hon har tagit med sig in i marknadschefsrollen från att ha arbetat på både Digitas och Google. Och beskriver sedan hur hennes roll ser ut och vilka hennes främsta utmaningar är just nu. [18:36] Vi pratar om vilka kompetenser man har inhouse på MEDS. Hon berättar sedan om vad hon tittar på när hon rekryterar samt hur hon ser på generalister kontra specialister. Vi pratar även om vad de gör inhouse och vad de tar hjälp av byråer eller externa parter med.

There is no surprise that the “daughter” of this creative studio works with many iconic brands in the Calgary community, not least of which was a past guest of the podcast (episode 56) To learn more about how the Daughter team can help brands create, click on the links below: §§§ Daughter Creative website | https://www.daughtercreative.com/ Daughter Creative on Instagram | @Daughter_Creative Daughter Creative on LinkedIn | https://www.linkedin.com/company/daughter-advertising-&-design/ Jonathan Herman on LinkedIn | https://www.linkedin.com/in/jonathanh/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/allen-wazny/message

We talk. We drink. We movie. About the movie: Lewis Carroll's classic tale of a girl who falls down a rabbit hole into a fantastic world. There she meets a host of talking animals and outlandish creatures, including the legendary White Rabbit, the Mad Hatter and the Cheshire Cat. Featuring an all-star cast and sumptuous sets. Release date: November 20, 1972 (Los Angeles) Director: William Sterling Budget: 2.5 million USD Producer: Derek Horne Screenplay: Lewis Carroll, William Sterling, Don Black About our guest: Zuzu is recognized for her bright and energetic style with attention to free flowing and technical use of color, movement, and design. Her background of street art infused with the continual exploration of contemporary work exposes itself in all of her work. Zuzu’s fearless personality is incorporating her long-time passion of street art and graffiti with the appreciation of fine art embodied in every aspect of her work with emphasis on creating positive reactions results of the viewer. Zuzu has done commercial work with companies such as Neiman Marcus, Bud Light, Red Bull, SXSW, X Games, Wanderlust, Austin City Limits, Pabst Blue Ribbon, Amy Poehler’s Smart Girls, and Awesomeness TV. Zuzu was born in San Diego, CA and completed her Bachelors degree in Creative Advertising from the University of Texas, one of the nation’s top rated portfolio schools in 2010. Her reverence for graffiti culture, nature, traveling, the study of color, and positively connecting with people through art are the roots of her inspiration to continue to pursue her dreams. Zuzu currently resides in Austin, TX. Learn more at ihavepinkhair.com Her IG: @zuzubee Get at us: Email: TalkingDuringMoviesPodcast.com IG: @TalkingDuringMovies About me: I am a crazy guy that talks too much and cannot ask a quick concise question ... But I love beer and pizza so I am here to stay

Willie Baronet- Stan Richards Professor in Creative Advertising at SMU, Founder WE ARE ALL HOMELESS Project Artist and Professor Willie Baronet has purchased close to 2,000 homeless signs since 1993. He uses this collection to create exhibits that raise awareness about homelessness.Willie’s passion for the homeless began over 20 years ago out of his own awkwardness and guilt he felt when ignoring people he encountered on the streets. He began his quest to understand it all. Why were these people homeless? Why did he feel this way? How could he change his feelings and views about homelessness? In 2014 Willie and three filmmakers drove across the U.S. buying signs and talking to the people behind them. This trek became a Prime Video documentary called Signs of Humanity. The news coverage of the trip resulted in 138M media impressions, was on the front page of Reddit, and an article picked up by the Associated Press was featured in media across the United States. One of Willie’s most memorable stories is from the streets of Philadelphia where he met Eddie Dunn, who was suffering from addiction, homeless, and disconnected from his children. In 2016, after a year and a half of sobriety, Eddie contacted Willie. Tune in to hear Eddie’s rise from hopelessness to happiness.

Creatively and fiscally responsible for over 1,000 theatrical trailers, corporate product reels, TV and radio campaigns. Jim created unique advertising for some of the most highly successful motion pictures of all time, including ET The Extraterrestrial, Planes Trains and Automobiles, Amadeus, The Color Purple, Crocodile Dundee, The Big Chill, and Home Alone. Formerly Executive VP of Creative Advertising for Paramount Pictures, Jim now works as a consultant with numerous studios and indie film makers.      

Mark joined Kaleidoscope Films in 1985 as General Manager before taking over the role of Senior VP. Mark left Kaleidoscope in 1996 to join Aspect Ratio, an award winning Creative Advertising agency that provides strategic marketing solutions across all entertainment platforms. Mark was first hired as Co-President, before becoming President and eventually was named President and CEO. Mark left Aspect in 2012 to pursue freelance writing and consulting work. Notable campaigns include Django Unchained, Spider-Man, Bruce Almighty, and The Italian Job.

Willie Baronet was the owner and creative director of GroupBaronet (now MasonBaronet) from 1992-2006. His design and advertising work has been featured in Communication Arts, Graphis, AIGA, New York Art Directors, The One Show, Print Casebooks, Annual Report Trends, The Type Directors Club and Annual Report Design: A Historical Retrospective 1510-1990, organized by the Cooper-Hewitt National Museum of Design. In 2013 he was given the AIGA Fellow award, the highest honor an AIGA chapter can bestow upon one of its members. He has spoken to various business and creative organizations over the years, including TEDxSMU, and has judged many creative competitions including the prestigious Communication Arts Annual. Willie graduated with an MFA in Arts and Technology from UTD in 2011. His art has been featured in a number of group exhibitions including “Art as a Medium for Action” at Hoxton Arches, London and Pembroke College, Cambridge, “Truth to Power” in Philadelphia in conjunction with the Democratic National Convention (which also featured Banksy, Ron English and Shepard Fairey among others), the 15th Annual “No Dead Artists” at the Jonathan Ferrara Gallery in New Orleans, LA, “INVASIONEN/ INVASIONS” at the Galerie Carolyn Heinz in Hamburg, Germany, and the “500XPO 2012” at 500X in Dallas. He has also had a number of solo exhibitions across the U.S., and is currently a member of the art collectives “In Cooperation With Muscle Nation” and “CircleWerk.” Willie has been buying and collecting homeless signs since 1993 as part of a long term art project titled "WE ARE ALL HOMELESS." In 2014 he began a 31-day cross country trip to buy signs in 24 cities, which was the subject of the documentary Signs of Humanity, which premiered at the Dallas International Film Festival and has been accepted into 7 additional festivals. The project has been featured in dozens of international and local media, including Yahoo! News, NPR - All Things Considered, The Huffington Post, Al Jazeera America and Fast Company’s blog, posted by Katie Couric. An UpWorthy video about the project that was uploaded on August 31, 2015 has been viewed over 6.4 million times. Willie is a 1982 graduate of the University of Southwestern Louisiana. He has taught advertising design at Brookhaven Community College, Texas A&M at Commerce, TCU, and has served as visiting faculty for the MA Program at Syracuse University. Willie is currently the Stan Richards Professor in Creative Advertising at SMU's Temerlin Advertising Institute, where he teaches classes related to creativity and portfolio development. ABOUT THE WE ARE ALL HOMELESS PROJECT The WE ARE ALL HOMELESS project began in 1993 due to the awkwardness I felt when I’d pull up to an intersection and encounter a person holding a sign, asking for help. Like many, I wrestled with whether or not I was doing good by giving them money. Mostly I struggled with my moral obligations, and how my own choices contributed in conscious or unconscious ways to the poverty I was witnessing. I struggled with the unfairness of the lives people are born into, the physical, mental and psychological handicaps. In my struggle, I avoided eye contact with those on the street, unwilling to really see them, and in doing so avoided seeing parts of myself. That began to change once I began asking them if they would sell their signs. My relationship to the homeless has been powerfully and permanently altered. The conversations and connections have left an indelible mark on my heart. I still wrestle with personal questions regarding generosity, goodness, compassion, and guilt. And what it means to be homeless: practically, spiritually, emotionally? Is home a physical place, a building, a structure, a house? Or is it a state of being, a sense of safety, of being provided for, of identity? I see these signs as signposts of my own journey, inward and outward, of reconciling my own life with my judgments about those experiencing homelessness. weareallhomeless.org

From the Digital Box Set: This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 ads. We’ll analyze the entries and answer the age-old question: do award-winning commercials really sell product? This is an archived episode that aired originally on June 15, 2017.

Jackson George, SVP of Creative Advertising at Disney, has worked in motion picture advertising for over 20 years and has been with Disney since 2012. Jackson has been named to AdAge’s annual 40 Under 40 list, and has won many Key Art, Golden Trailer, & Clio awards. He is also a member of the Academy of Motion Picture Arts and Sciences.    At Disney, Jackson has guided the creative marketing campaigns for Star Wars: The Force Awakens, Star Wars: The Last Jedi, Incredibles 2, Toy Story 4, Maleficent, OZ: The Great And Powerful, Cinderella, Rogue One, Pirates of The Caribbean: Dead Men Tell No Tales, and Ralph Breaks The Internet. Currently, he is responsible for creative advertising strategy and execution for Lucasfilm, Pixar, and Walt Disney Animation Studios. His upcoming projects include Star Wars: The Rise of Skywalker, Frozen 2, and Onward.   Previously, Jackson held positions at Universal Pictures, Overture Films & InSync Advertising, where he led the theatrical creative campaigns for:  Despicable Me, Bridesmaids, Ted, The Lorax, Walk The Line, Cast Away, and Rocky Balboa, among many others.  

David Sameth started out on the vendor side with Intralink and Seiniger Bloom. He then led Creative Advertising for Universal (Jurassic Park, Schindler’s List, Field Of Dreams, Do The Right Thing) where he also created the in house trailer group. He was then at DreamWorks ( Saving Private Ryan, Gladiator, Anchorman, The Ring, Shrek) followed by Disney where he headed Marketing for all Pixar and Disney Animation films including Frozen, Inside Out, Zootopia, Finding Dory, and Coco. His most recent stint was at Paramount where ran Worldwide Marketing for such pictures as A Quiet Place, Book Club and Mission Impossible:Fallout.

Michael Greenfeld is a Co-founder of Picture Head Holdings, which owns Picture Head, Formosa Group, Picture Shop, Finale Vancouver and The Farm in London.  Along with his partners they have expanded Picture Head Holdings from a small boutique post facility to a leader in the post production field, offering a vast array of services for motion pictures, television, video games, streaming and commercials.  As former Co-CEO and founder of the Ant Farm, Greenfeld built one of the world’s largest and most successful full-service entertainment advertising agencies which he sold to Omnicom and exited ten years ago. Mr. Greenfeld is also a partner in a music library under the Siren cues label.  Before his entrepreneurial phase, he worked at Universal Pictures as Sr. Vice President of Creative Advertising in the early 1990s, overseeing the in-house creative agency while working with such filmmakers as Steven Spielberg and George Miller.  He earned his BFA in Radio, TV and Film at the University of Arizona in 1981. Michael is also a Co-founder of DeToledo High School in West Hills, California and served as its board president. He is also an active member of the Academy of Motion Picture Arts and Sciences.  He lives in Los Angeles with his wife Kimberly and has four children, Samantha, David, Katie and Alex.

Meredith Welborn, a junior at SMU majoring in creative advertising, journalism and French interviews her professor, Willie Baronet. Willie is the Stan Richards Professor in Creative Advertising. He's the former owner and creative director of GroupBaronet (now MasonBaronet). His advertising and design work has been featured in Communication Arts, Graphis, AIGA Graphic Design Annual, New York Art Directors Annual, The One Show, Print Casebooks, Annual Report Trends, The Type Directors Club Annual and Annual Report Design: A Historical Retrospective 1510-1990, organized by the Cooper-Hewitt National Museum of Design. His print and broadcast work has received numerous medals from the Dallas Advertising League’s Tops Show, the Dallas Society of Visual Communications and the Houston Art Directors Club. In 1999, he was a juror for the Communication Arts Illustration Annual. In 2013, Baronet was named an AIGA Fellow for making a significant contribution to raising the standards of excellence in practice and conduct in the creative community. This is the highest honor an AIGA chapter can bestow upon one of its senior-level members. Baronet has been buying and collecting homeless signs since 1993 as part of a long-term art project titled "WE ARE ALL HOMELESS." In 2014 he began a 31-day cross country trip to buy signs in 24 cities, which was the subject of the documentary Signs of Humanity, which premiered at the Dallas International Film Festival and has been accepted into seven additional festivals. He has done exhibits featuring these signs across the U.S. and in the UK. The project has been featured in dozens of international and local media, including Yahoo! News, NPR - All Things Considered, HuffPost, Al Jazeera America, BuzzFeed, Fast Company’s blog (posted by Katie Couric), and dozens of others. An UpWorthy video about the project that was uploaded on August 31, 2015 has been viewed over 6.4 million times.

LIVE Q&A in Los Angeles Featuring Neri Rivas, VP of Creative Advertising at 20th Century Fox www.Linktr.ee/MeettheCreativesNY

Seth Gaven, Founder & Prez of AV Squad, has been editor, Creative Director & studio executive over the years. As an editor he worked on trailers like Terminator, Home Alone, My Cousin Vinny & more. Later, as EVP of Creative Advertising at MGM, he had campaigns incl. Legally Blond, Hannibal & James Bond. Seth takes great pride in the whole team at AV Squad. Fans of trailers for movies like Mission Impossible, several Marvel trailers, Star Trek, the Fast & Furious franchise & many more enjoy AV Squad's work.

Summer movie blockbuster season is well underway and there's no better time to revisit our episode that focuses on what goes in to making movie trailers. Have you ever wondered how a movie trailer is created? Have you ever questioned why you see a shot in a trailer that doesn't exist in the film or fretted over the amount of plot detail a trailer reveals? Well wonder no more! This week, we speak to Nati Braunstein, Co-President and Creative Director at the Creative Advertising agency, Aspect, and get a look inside the process of making memorable movie trailers. Nati discusses the collaborative effort behind the production of trailers and reveals some inside info about the trailers and TV spots for Aquaman and Mary Poppins Returns. Plus, in the Big Sell, Sean reviews the new Riz MC single, "Mogambo" and sells Amita on an article about Stan Lee after his passing. Aspect Website Aspect on Twitter Aspect Instagram If you enjoyed this episode check out: Our conversation with the Music Supervisor of The Florida Project and Tangerine Our conversation with the Cinematographer of 20 Feet From Stardom and Won't You Be My Neighbor? Follow us on Twitter & Instagram @PopInsiders Like us on Facebook And you can also find us on MaximumFun.org

MTC LIVE in Los Angeles Presented by TypeThursday Featuring Neri Rivas, VP of Creative Advertising at 20th Century Fox www.Linktr.ee/MeetthecreativesNY

'How to Deal with Rejection' Meet the Creatives LIVE in LA Presented by TypeThursday This is a preview of a recent live podcast with Nervi Rivas, VP Creative Advertising at 20th Century Fox

Today, we are happy to welcome Tara Haynie, the VP of marketing at Beauty Industry Group. When we recorded, she was the director of marketing at Chatbooks. Chatbooks is a...

Willie Baronet   Willie Baronet has been buying and collecting homeless signs since 1993 as part of a long term art project titled "WE ARE ALL HOMELESS." In 2014 he began a 31-day cross country trip to buy signs in 24 cities, which was the subject of the documentary Signs of Humanity, which premiered at the Dallas International Film Festival and has been accepted into 7 additional festivals. The project has been featured in dozens of international and local media, including Yahoo! News, NPR - All Things Considered, The Huffington Post, Al Jazeera America and Fast Company’s blog, posted by Katie Couric. An UpWorthy video about the project that was uploaded on August 31, 2015 has been viewed over 6.4 million times. Another video by Brut.America uploaded in 2018 has been viewed over 2.1M times. Willie graduated with an MFA in Arts and Technology from UTD in 2011. His art has been featured in a number of group exhibitions including “Art as a Medium for Action” at Hoxton Arches, London and Pembroke College, Cambridge, “Truth to Power” in Philadelphia in conjunction with the Democratic National Convention (which also featured Banksy, Ron English and Shepard Fairey among others), the 15th Annual “No Dead Artists” at the Jonathan Ferrara Gallery in New Orleans, LA, “INVASIONEN/INVASIONS” at the Galerie Carolyn Heinz in Hamburg, Germany, and the “500XPO 2012” at 500X in Dallas. He has also had a number of solo exhibitions across the U.S., and is currently a member of the art collectives “In Cooperation With Muscle Nation” and “CircleWerk.” Willie Baronet was the owner and creative director of GroupBaronet (now MasonBaronet) from 1992-2006. His design and advertising work has been featured in Communication Arts, Graphis, AIGA, New York Art Directors, The One Show, Print Casebooks, Annual Report Trends, The Type Directors Club and Annual Report Design: A Historical Retrospective 1510-1990, organized by the Cooper-Hewitt National Museum of Design. In 2013 he was given the AIGA Fellow award, the highest honor an AIGA chapter can bestow upon one of its members. He has spoken to various business and creative organizations over the years, including TEDxSMU, and has judged many creative competitions including the prestigious Communication Arts Annual. Willie is a 1982 graduate of the University of Southwestern Louisiana. He has taught advertising design at Brookhaven Community College, Texas A&M at Commerce, TCU, and has served as visiting faculty for the MA Program at Syracuse University. Willie is currently the Stan Richards Professor in Creative Advertising at SMU's Temerlin Advertising Institute, where he teaches classes related to creativity and portfolio development. Links:http://www.weareallhomeless.orghttp://signsofhumanity.orghttps://www.facebook.com/Upworthy/videos/1079780652062792/https://www.facebook.com/brutamerica/videos/1979264602372049/https://www.npr.org/2014/07/27/335839155/handmade-signs-from-homeless-people-lead-to-art-understanding Listen to another #12minconvo

In today’s conversation, I am joined by Lisa Feldman and Nati Braunstein of Aspect, a Creative Advertising Agency based out of North Hollywood. Lisa and Nati offer a unique shared experience as co-leaders in business. Both working from an understanding of state of mind, they have learned to navigate a creative, high-stress, deadline-driven industry with more ease and grace. Lisa and Nati share what they’ve seen in terms of personal change and growth, and how this understanding has strengthened their working relationship and their leadership. Ultimately, they are living in a new norm which includes tapping into more internal resourcefulness and creative problem-solving.   Lisa Feldman and Nati Braunstein are Co-Presidents and Creative Directors of Aspect, the award-winning Creative Advertising agency that provides strategic marketing solutions across all entertainment platforms for clients that span the film, television, video game, and radio platforms.  Which is a really fancy way of saying “they make kickass creative stuff”. Being the only Creative Advertising company to endure the Hollywood landscape for over 40 years, Aspect has finished over 1000 trailers for some of Hollywood’s most iconic films, including Forrest Gump, The Rock, Titanic, The Naked Gun, and Big.  

Have you ever wondered how a movie trailer is created? Have you ever questioned why you see a shot in a trailer that doesn't exist in the film or fretted over the amount of plot detail a trailer reveals? Well wonder no more! This week, we speak to Nati Braunstein, Co-President and Creative Director at the Creative Advertising agency, Aspect, and get a look inside the process of making memorable movie trailers. Nati discusses the collaborative effort behind the production of  trailers and reveals some inside info about the trailers and TV spots for the highly anticipated Aquaman and Mary Poppins Returns. Plus, in the Big Sell, Sean reviews the new Riz MC single, "Mogambo" and sells Amita on an article about Stan Lee after his passing. Aspect Website Aspect on Twitter Aspect Instagram If you enjoyed this episode check out: Our conversation with the Music Supervisor of The Florida Project and Tangerine Our conversation with the Cinematographer of 20 Feet From Stardom and Won't You Be My Neighbor? Follow us on Twitter & Instagram @PopInsiders Like us on Facebook And you can also find us on MaximumFun.org

The Grammy Nominated Dan Isenberg talks about the skills he learned as a musician that eventually transferred over to writing ad campaigns for some of the biggest brands in the world. Listen on iTunes: https://itunes.apple.com/us/podcast/boyder-show-voice-for-creators/id1061490223?mt=2 Dan and his team are behind commercials like this new Lil' Dicky Trojan campaign... https://www.youtube.com/watch?v=iLoiYM4bP7s. I always appreciate an entertaining commercial and even more interested in how it all goes down! That's why I wanted to talk to him today. Dan is an all around good dude and I've always admired the work he puts into the world. He proves that creativity never stops, it just evolves! Please listen and share! http://www.twitter.com/boyderyo http://www.boyder.co Love, Boyder. EDITED BY BRADEN STONE.

(http://www.advanceyourart.com/wp-content/uploads/2016/10/wbpic.jpeg) Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig is really clean or even why you were washing a pig in the first place.— Luke Sullivan, author of “Hey, Whipple, Squeeze This”MEET WILLIE: Willie Baronet was the owner and creative director of GroupBaronet (now MasonBaronet) from 1992-2006. His design and advertising work has been featured in Communication Arts, Graphis, AIGA, New York Art Directors, The One Show, Print Casebooks, Annual Report Trends, The Type Directors Club and Annual Report Design: A Historical Retrospective 1510-1990, organized by the Cooper-Hewitt National Museum of Design. In 2013 he was given the AIGA Fellow award, the highest honor an AIGA chapter can bestow upon one of its members. He has spoken to various business and creative organizations over the years, including TEDxSMU, and has judged many creative competitions including the prestigious Communication Arts Annual. Willie graduated with an MFA in Arts and Technology from UTD in 2011. His art has been featured in a number of group exhibitions including “Art as a Medium for Action” at Hoxton Arches, London and Pembroke College, Cambridge, “Truth to Power” in Philadelphia in conjunction with the Democratic National Convention, the 15th Annual “No Dead Artists” at the Jonathan Ferrara Gallery in New Orleans, LA, “INVASIONEN/INVASIONS” at the Galerie Carolyn Heinz in Hamburg, Germany, and the “500XPO 2012” at 500X in Dallas. He has also had a number of solo exhibitions across the U.S., and is currently a member of the art collectives “In Cooperation With Muscle Nation” and “CircleWerk.” Willie has been buying and collecting homeless signs since 1993 as part of a long term art project titled “WE ARE ALL HOMELESS.” In 2014 he began a 31-day cross country trip to buy signs in 24 cities, which was the subject of the documentary Signs of Humanity, which premiered at the Dallas International Film Festival and has been accepted into 4 additional festivals. The project has been featured in dozens of international and local media, including Yahoo! News, NPR – All Things Considered, The Hufngton Post, Al Jazeera America and Fast Company’s blog, posted by Katie Couric. An UpWorthy video about the project that was uploaded on August 31, 2015 has been viewed over 6.4 million times. Willie is a 1982 graduate of the University of Southwestern Louisiana. He has taught advertising design at Brookhaven Community College, Texas A&M at Commerce, TCU, and has served as visiting faculty for the MA Program at Syracuse University.   Willie is currently the Stan Richards Professor of Creative Advertising at SMU’s Temerlin Advertising Institute, where he teaches classes related to creativity and portfolio development LINKS: http://weareallhomeless.org/ (http://weareallhomeless.org/) https://twitter.com/WAAHCTC (https://twitter.com/WAAHCTC) http://signsofhumanity.org (http://signsofhumanity.org) https://www.facebook.com/weareallhomeless (https://www.facebook.com/weareallhomeless) https://www.facebook.com/groups/119498944749126/ (https://www.facebook.com/groups/119498944749126/) CONTACT: https://twitter.com/williebaronet (https://twitter.com/williebaronet) https://www.facebook.com/williebaronetartist (https://www.facebook.com/williebaronetartist) https://www.instagram.com/williebaronet/ (https://www.instagram.com/williebaronet/) BONUS: This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download Audible.com (http://www.audibletrial.com/Yuri) QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in

This week, I am going to talk about advertising, how it’s really creative in Hong Kong, and talk about what it means to be creative.

Creative Circus, BBDO, Escalate, and Coca-Cola This week my guests included experts from Creative Circus, BBDO, Escalate, and Coca-Cola. The focus of our discussion was centered around marketing/brand awareness through creative campaigns and experiential/word-of-mouth marketing. And we started by sharing the story about Creative Circus, an Atlanta-based creative school that recruits top creative arts students […] The post Creative Circus, BBDO, Escalate, and Coca-Cola appeared first on Business RadioX ®.

The Street View Podcast team is joined by SMU Professor of Creative Advertising, Willie Baronet. But it's not his work in Creative Advertising that has brought him to the show,. Willie has made quite a name for himself through his art using cardboard signs he purchased from homeless individuals on the street. Willie has been collecting them for over 20 years and has several art installations throughout the country. His work can be found on his website www.weareallhomeless.org as well as in his upcoming feature-length documentary, "Signs of Humanity." Rashad and the team discuss how the project has changed Willie and those who witness it as well as the fundamental question, "What does home mean to you."

Amanda is the founder of The Pekoe Group. Think of The Pekoe Group as the Special Forces of theatrical marketing and advertising. They are a tight-knit group of nimble, goal-driven marketers competent in both the tried-and-true, and, the newest advertising tactics, across all platforms including everything from design to media placement to social media to grassroots marketing.

We have a plethora of communication methods.  Hundreds of channels on cable, satellite, internet and mobile.  And, we are in charge.  We can watch Tuesday's show on Friday and only allow certain websites to download content.  The market segmentation is so wide and varied that there's a new person who has emerged as the top dog:  the Influencer. We seek their advice, expertise, experience, criticism, reviews etc.  But even in this environment, billboards are still bringing in the results.  Why?  Join our discussion with Mike Norton of Norton Oudoor Advertising, owners and managers of over 900 billboards in the Southwestern area of Ohio and Steve Dieters of Creative Advertising, a man who has created over 900 ads.  Find out how billboards are breaking in to our psyche.

In this podcast Elaine Mc Devitt from ICAD details some of the organisation's activties including the Upstarts programme as well as the challenges facing the creative departments in today's advertising and design industries. Also Don Farell from Irish e.mail marketing specialists Circulator gives me his insigts into best practice in email marketing.

Brandy and Mick talk about creative advertising techniques and the creative use of PR.