RossSquared

You might be wandering, are you wasting your time starting a blog right now? Blogging still has a bit of a mystique about it, but the truth is with the explosion of the online world in the last decade, the days of starting a blog and becoming an overnight influencer with thousands of followers has […]

You went into online entrepreneurship because you wanted more freedom –  but when you got here, what did you get? A whole load more rules. You’ve got to launch; you’ve got to show up here, here and here; this is how you put your offers out; you gotta do webinars; find a niche; keep it […]

To be a successful entrepreneur you must get up at 5am every morning, meditate for 20 minutes, drink green juice, wear yoga pants, and hustle. Erm, really? In this episode, we share a glimpse behind the scenes into what our working lives actually look like – what we aim to do every day, what we’d […]

You’ve got an amazing new idea, it’s going great! It’s THE thing you have been searching for all this time. You’re never looking back. You are so in love with this idea that all else pales in comparison… Even if it’s maybe getting to a little bit of a hard part… actually, maybe you shouldn’t […]

Ok, listen up. Are you playing small in your business right now? Or do you have dreams bigger than Oprah? Because it’s really easy to think you have a business, when really you don’t. In this episode we talk about the difference between having a hobby business, being a freelancer, and having a serious business. […]

If you want to make more money in your business (and actually see it reflected in your personal bank account), you need to get some serious rules around your cash and stick to them! In this episode we’re talking about which rules we have in place to make sure that we  always know what’s coming […]

If you’ve been trying to get your book written but you’re ready to chuck it (and your laptop) out the window. Hit play now! You’ve been trying to write your book for months (read: years). And even though you KNOW what an impact it could have on your business; the authority it will give you, […]

Running a business can be pretty scary in itself. Adding to the fear factor by deciding you want to quadruple your income in a year, or do your first TED Talk = not for the faint hearted. But if you want to see massive growth and huge success, setting some big scary goals is where […]

Visit RossSquared.com/yourfunnel to get The Ultimate Opt-In Funnel Course (it’s bloody brilliant)! Thinking of collaborating on a podcast? Then listen to this… There’s no doubt that if you’ve been procrastinating starting a podcast or you’ve launched one before but lost your mojo, teaming up with a like-minded co-host could be the answer to your podcasting […]

The next best thing to passive income? Recurring revenue – it’s the holy grail of business and if you’re an online expert or educator you’ve probably toyed with the idea of starting a membership to start creating it. But, is a membership really the right thing for you right now? Cate’s in the early stages […]

Ready to create your online course and generate some passive income for your business? You better listen to this first… Because as a serial course creator, Amanda knows how to put together a totally awesome online course that’ll turn your customers in to lifelong raving fans – and she also knows a thing or two […]

WordPress, Clickfunnels, Teachable, Kajabi… Oh my! When you’re starting a membership or creating a course the choices on where to host it can seem a little bit overwhelming. All the big guns seem to be on Kajabi right? So maybe you should be there because it’s super pretty and super customisable… but Oh. My. Word […]

As entrepreneurs we’re constantly learning and a huge part of both our personal development habits is reading and listening to books; and between us we read (and re-read) a LOT. In this episode, we’re talking about a few of our perennial favourites when it comes to business, marketing, branding and personal growth which have affected […]

It’s a busy old space out there online, and with so many businesses jostling for attention, it’s easy for your carefully crafted content to get completely missed. So how CAN you get your ideal customer’s attention – and keep it? Well, by tapping into the one source of inspiration that only you have – your […]

Facebook, Instagram, LinkedIn, Twitter, Pinterest…. as a small online business it’s hard to imagine what our brands would look like without these social media platforms helping us to connect with and sell to our ideal customers and clients every single day. But if you dug a little deeper in to how they actually operate behind […]

Now we’re absolutely not saying you can’t have a successful business without a website, but if you’re on the fence and thinking that maybe it’s not important right now, back up and listen to this episode. It’s SO important right now… And ok, you could say Amanda is fairly bias on this one, but the first […]

You can be anything you want to be online – except like everybody else. So if you want a business that’s going to be remembered and stand out from the crowd you’ve got to do things differently to everybody else.  But it’s hard right? Working out how to be different in such a crowded market […]

“If I’m asked to do another target avatar exercise I think I’m going to scream!” We hear you, sister. And while avatars have their place (particularly when you’re getting down and dirty with your marketing copy), drawing stick men of your dream customer and knowing she’s called Kathy and lives Milton Keynes with her cat, […]

WARNING: This wasn’t meant to be a conversation we were having in public…. and Amanda swears. Fairly often (no beeps). And if you listen to this episode without reading the show notes first you might be a bit like, WTF? But while all our episodes are unscripted, this is the most unscripted of the unscripted. […]

Video comes up a LOT on RossSquared, because we know that next to face to face, it is the most powerful way to connect with your audience, customers and clients. So if you’ve been listening a while, you’ll have guessed that we are both huge video advocates. That’s why we decided to finally dedicate a […]

When it comes to your brand colours, there’s so much more to it than just picking your fave colour combo or sticking to the safe palettes everyone else in your industry is using. In fact, from Coca Cola red to Tiffany blue, there’s a whole psychology behind the colours a brand chooses, and if you […]

If this is you: “Ugh! I don’t know WHAT to talk about in my content…” Listen to this episode right now, and I never want to hear you say those words again! Because actually, you’re about to discover you have tons to talk about and inspiration is EVERYWHERE! Press play now to find out:   […]

Should you be investing in ads for your business, or will it  just be one big waste of time (and money?). In this episode the girls get down to the nitty gritty of when you should and shouldn’t invest in ad spend for your business – and Amanda, persuades Cate to change her mind…(dun-dun-daaaaaaaa!). Hit […]

There’s a whole lot of icky going on right now. Maybe you’re convinced no-one’s buying so… what’s the point in showing up anyway? Or that your business is so irrelevant right now – who wants to hear for you? Or you’re scared that if you do show up you’ll be seen as some kind of […]

Everything has changed. And it’s quite likely you’re looking at a lot of your plans for 2020 and throwing them in the circular filing cabinet (AKA the trash can). But here’s the good news. As entrepreneurs, as owners of our businesses, we’re also keepers of our own destinies and that doesn’t mean you have to […]

So, this isn’t the episode we had planned, but this isn’t really the April 2020 we’d planned either. And quite frankly when the world’s gone into lockdown, it felt a bit weird breezing in with our scheduled episode. Yes, COVID-19 is changing everything right now – the way we live, the way we shop, the […]

In this super speedy value packed episode you’ll get the Cliff’s Notes on everything you need to know about product ladders and how to create yours. Hit play to learn: – What makes a value ladder and a funnel different – Freebie ideas they’re gonna love – They product types every ladder needs – How […]

Landing pages help make you money. So how come so many people get them so wrong? In this episode we’re talking everything you need to know about designing and writing a landing page that’s going to get your ideal client doing what you need them to do (click, buy, sign up), when you need them […]

If you’ve not updated your business blog since 2016, it’s time to get typing again. Blogging may not have the same leverage when it comes to SEO as it used to, but it’s still a hugely valuable piece of content collateral for any business online. Maybe you’ve given up because nobody was reading. Maybe you’ve […]

“The most powerful person in the world is the storyteller,” so said Steve Jobs, one of the most powerful entrepreneurs of his time. And there’s no doubt that in this noisy online world, your voice and your message is easy to get lost in the babble. So how do you stand out from your competitors, […]

Note: Amanda wrote this description, apologies ahead of time… Have you ever had someone question your pricing? Be surprised by your invoice? Said no to your offer? Well guess what stellar listeners?! in this episode Cate and Amanda go deep into how to manage those awkward money conversations. You don’t want to miss this one! […]

What’s (almost) more important than getting paid? Getting a testimonial. Because social proof is the thing that helps build trust and grow your business. So if you’re guilty of having a bunch of happy customers but virtually no first person evidence to prove it, this episode is going to help you sort that little problem […]

Building your brand on borrowed ground (AKA social media) is a risky business, which is why growing your email list should be high priority for any savvy business owner. But how do you actually get those prized emails on to your list in the first place I hear you ask? Well, with irresistible, high value […]

You can’t build a successful brand without making a few mistakes along the way, which is why in this value-packed episode Cate and Amanda swap notes on the 3 biggest mistakes they’ve each made when starting and growing their own businesses. Find out what one thing they both wished they’d done sooner, plus the simple […]

You can’t run and you can’t hide… If you want to be known for what you do, grow your brand or just get some more CUSTOMERS, you need to be creating content on the reg. And yet, if like so many entrepreneurs and small business owners, the thought of regular content creation makes you want […]

Want to magnetise your ideal customer to you? Then copy is everything. Because when it comes to deepening your connection with your audience, building know, like and trust and getting your message heard, the words you use are the difference between a highly engaged audience and *crickets*. In this episode you’re going to learn: – […]

Facebook, LinkedIn, Twitter, IG, Pinterest, YouTube…. There’s no end to the platforms you *could* be showing up on to get the word out about your brand… But where are you wasting time, and which are the platforms that are really going to move the needle inside your business….? In this episode you’ll learn how to […]

(Because that’s how long you’ve got to get them hooked, before they scroll on by… ) In a world of diminishing attention spans, digital overwhelm and a crowded online space, how do you get that soulmate customer to take a chance on you? Well, you’ve got to make an awesome first impression and you’ve got […]

When you offer a product or service that’s not unlike someone else’s, for a similar price and a similar outcome, what makes them choose you over the guys? You. Which is why your branding needs to make you stand out from the crowd, not blend in, and it’s got to show you’re different. In this […]

This is the one all about how to create content that actually moves the needle in your business and gets you closer to your business goals. In this episode you’ll learn: What are content goals and what should yours be? How to create pain-free content, even when you hate writing Making your copy sound more […]

Woohoo! There’s a cool new potential client checking out your website! (Champagne pops, cue the happy dance…) Oh wait…sorry they’ve gone. From the moment your website opens up on your ideal client’s screen, you’ve only got 3 SECONDS to hook them, you see. And that’s not a lot of time…. We’re talking, 1 elephant, 2 […]

Meet Amanda & Cate! It’s the first ever episode of the RossSquared podcast (Whoop, whoop!) So this is the one where we roll out the welcome mat, crack open your favourite kind of bubbly, and tell you EXACTLY what RossSquared is really all about. Here’s the Cliff’s Notes version: We’re a couple friends from either […]