The Sports Business Discovery

In this final episode of the season 2, Thierry receives Anthony Soufan, who is manager of integrated marketing for Wasserman. In the episode, they discuss about Wasserman, but also the different kind of marketing strategies and tactics Anthony uses when doing brand consulting for Wasserman. Anthony also shares his journey, all the way from Lebanon to now working for Wasserman.

In this eleventh episode of the season 2, Thierry receives Brett Dolan, who is Senior Broadcast Manager for On-Air Talent and Content at University of Arkansas. In the episode, they discuss Brett's career, as well as the differences between college sports and professional sports. Brett also shares his tips if you want to become a broadcaster!

In this tenth episode of the season 2, Thierry receives JT McCreary, who is senior director of guests services for the Arizona Diamondbacks. In the episode, JT explains what is the guest services department, how it is to deal with events of various sizes as well as how he got where he is today!

In this ninth episode of the season 2, Thierry receives Tomás Benzo, who is Senior Manager of CRM and Business Intelligence for the Minnesota Twins. In the episode, Tomás shares his expertise about business analytics, explaining how he gathers and interprets data to make better business decisions as well as some tips if you want to pursue a career in analytics.

In this eighth episode of the season 2, Thierry receives Earl Schwartz, who works as Compliance Assistant for the Carolina Hurricanes. In the episode, Earl shares the different duties of his position, as well as how he learned to navigate through the NHL CBA (Collective Bargaining Agreement) to understand even more about the process behind players' management.

In this seventh episode of the season 2, Thierry receives David Aitken, who is VP of Ticket Sales and Corporate Partnerships for the Worcester Railers, a hockey team in the ECHL. In the episode, David shares his career journey, his sales and management tips, as well as the difference between making key alliances with customers and making key alliances with partners as well!

In this sixth episode of the season 2, Thierry receives Jeff McDonnell, who is Director of Sports Marketing, Licensed & US Sports at Adidas Group. In the episode, Jeff shares his insights about sports retailing his career journey, as well as how big partnerships deals with retailers and leagues work!

In the fifth episode of the season 2, Thierry receives Tommy Makhobela, who is a South African entrepreneur working in both the business and the sports business world. Tommy shares in the episode his journey from an extremely difficult environment to be able to now be able to do some consulting for the City Football Group and working with big agencies such as Roc Nation!

In the fourth episode of the season 2 of the podcast, Thierry receives Alex Cousineau, who is currently Assistant General Manager and Alternate Governor for the Trois-Rivières Lions, who play in the ECHL. In the episode, Alex shares his journey to become where he is today and stretches the importance of doing the best job you can at your actual job before thinking already to the next level, which is, surprisingly or not, what brought him to those next levels!

In this third episode of the second season, Thierry receives Brian Santa Maria, who is Content Manager for Blue Note Productions, the game presentation department of the St-Louis Blues. In the episode, Brian shares his career journey, what he does in his job and what he is looking for when hiring!

In this episode, Thierry receives Keisha Wyatt, director of international marketing for the Minnesota Vikings. In the episode, Keisha shares her marketing journey, from the San Antonio Spurs to now the Vikings, as well as how to understand and market a product for a global audience, with the Vikings focusing on Canada and the UK as global markets!

In this first episode of the season 2, Thierry receives Dave Schwartz, who is Senior Manager of Communications and Engagement for the Minnesota Wild. In the episode, Dave shares his career journey, as well as his insights and opinions about the future of the sports broadcasting/communications world, with notably the arrival of AI.

In this last episode of season 1, Thierry receives Marcel Parent, Director of Curation & Collections at Ilitch Holdings! Tune in to know more about his vast journey, where Marcel tried a bunch of different things through the years, as well as learning about his current position and storytelling in sports!

In this second to last episode of season 1, Thierry receives Brett Taber, VP of Social Impact for the Minnesota Vikings! Tune in to know more about the community relation, the social impact department at the Vikings, Brett's more than 15 years journey in the industry, and more!

In this episode, Thierry receives Nick Batista, Director of Premium Sales for the United Center! Tune in to know more about the premium sales department, what it is to work in two pro leagues at the same time, advices in the hiring process and more!

In this episode, Thierry receives Patrick Hum, Senior Manager of Sales & Client Services for the Laval Rocket! Tune in to know more about their conversation about sales, the sports business industry in Quebec and Canada, things Patrick looks at when hiring and more!

In this episode, Thierry receives Zac Urback, Director of Analytics for the Columbus Blue Jackets! Tune in to know more about analytics, their use, how Zac sees them and more!  

In this episode, Thierry receives Nick Birdsong, Director of Digital and Social Media for the Jacksonville Jaguars! Tune in to know more about his career, the social media department, reporting and more!  

In this episode, Thierry receives Victor Ribakare, who is senior sponsorship activation manager for the Dallas Mavericks! Tune in to know more about his career, the sponsorship department, advices he has and more! 

In this fifth episode, Thierry receives Matthew Janusz, who occupies the position of director of amateur hockey for the Florida Panthers! He joins our host to talk about what is amateur hockey, how does it look like to work in that field, how was his experience, etc.

In this fourth episode of The Sports Business Discovery, Thierry receives Cylia Aibeche, who is the director of events and operations for the Montreal Alliance, in the Canadian Elite Basketball League, to discuss her career, being nominated at a high role early in your career and operating a sports franchise at its first season!

In this third episode of The Sports Business Discovery, Thierry receives Trace Linton, who works as a professional scout for the Carolina Hurricanes, to discuss his career, hockey stories and advices for young professionals in the industry!

In this second episode of The Sports Business Discovery, Thierry receives Nate Bell, who is the director of New Business Development for the Columbus Blue Jackets to discuss his career, the world of sales, his internships and more!

In this first episode of The Sports Business Discovery, Thierry receives Anthony Madle, who works as an associate manager in project management for the NBA to discuss his career, his internships, his journey to the basketball world and more!