Podcasts about adidas group

Today we're going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I'd like to welcome Eric Liedtke, Executive Vice President of Brand Strategy, Under Armour, formerly of Adidas and Unless Collective. Eric Liedtke has served as Executive Vice President, Brand Strategy since August 2024. Before joining Under Armour, Mr. Liedtke was the Chief Executive Officer and co-founder of UNLESS COLLECTIVE, INC, a zero-plastic regenerative fashion brand acquired by Under Armour in August 2024. Before that, Mr. Liedtke spent 26 years at Adidas Group, holding senior positions in footwear marketing and executive roles as VP of Brand Marketing, SVP of Sports Performance Brand Marketing, and Head of Sports Performance, culminating in his roles as Brand President and Executive Board Member from 2014 to 2019. RESOURCES Under Armour website: https://www.underarmour.com UNLESS Collective: https://unlesscollective.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I'd like to welcome Eric Liedtke, Executive Vice President of Brand Strategy, Under Armour, formerly of Adidas and Unless Collective. Eric Liedtke has served as Executive Vice President, Brand Strategy since August 2024. Before joining Under Armour, Mr. Liedtke was the Chief Executive Officer and co-founder of UNLESS COLLECTIVE, INC, a zero-plastic regenerative fashion brand acquired by Under Armour in August 2024. Before that, Mr. Liedtke spent 26 years at Adidas Group, holding senior positions in footwear marketing and executive roles as VP of Brand Marketing, SVP of Sports Performance Brand Marketing, and Head of Sports Performance, culminating in his roles as Brand President and Executive Board Member from 2014 to 2019. RESOURCES Under Armour website: https://www.underarmour.com UNLESS Collective: https://unlesscollective.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this sixth episode of the season 2, Thierry receives Jeff McDonnell, who is Director of Sports Marketing, Licensed & US Sports at Adidas Group. In the episode, Jeff shares his insights about sports retailing his career journey, as well as how big partnerships deals with retailers and leagues work!

Neben dieser ganz strategischen Arbeit gute Startups zu finden, ist Rainer als Operating Partner bei Project A derjenige der den Startups hilft sie groß zu machen. „Hands-on“ hilft er Unternehmen bei den Herausforderungen, die sie beim Wachstum haben und teilt mit Christoph mit viele Erfahrungswerte. Mit dabei ist ein Team von 100 sehr schlauen Leuten, die dafür Sorgen, dass ihre Investments noch erfolgreicher werden, als sie es ohnehin schon werden würden. Man kann Gründer nicht schlau machen, sie müssen schon von alleine schlau sein, sagt Rainer. Als Hauptverantwortlicher der operativen Einheit des Venture-Capital-Fonds Project A für Project A Services sorgt er dafür, gute Angebote und Leistungen bereit zu stellen. Bevor er zu Project A kam, leitete er Großprojekte bei den internationalen Fußballverbänden UEFA und FIFA, dem Global Operations Strategy Team der Adidas Group und der Technologieberatung Accenture. Pakcon Project A Conference (Code: Burseg 3000): https://knowledge-conference.project-a.com/ Folge mit Uwe Horstmann: https://digitalevorreiter.podigee.io/85-investor-uwe-horstmann-nach-dieser-methode-entscheidet-er-uber-topflop-von-geschaftsmodellen Rainer Berak auf Linkedin: https://www.linkedin.com/in/rainer-berak/ Christoph auf LinkedIn: www.linkedin.com/in/christophburseg/ Kontaktiere uns über Instagram: www.instagram.com/vodafonebusinessde/ Und wenn Du mehr zu unseren Business Cases erfahren möchtest, besuche diesen Link: www.vodafone.de/business/featured-digitale-vorreiter/business-cases/ Email für Feedback: digitalevorreiter@podstars.de

Yuliya Melnik is Head Of E-Commerce at LC Waikiki. She worked in this sphere almost 10 years. She has experience working for companies such as Citroen, Adidas Group, MD Fashion, SOVA Jewelry House, Studio Moderna, and LC Waikiki. Her Instagram: @vishenkajulie

My Guest on the show is James Woolard the CMO of Freight Farms (www.freightfarms.com) James has had a fantastic career working in the Adidas Group, heading up Global Teams, recently he joined the team at Freight Farms and is now helping them to scale. Freight Farms is a farm in a shipping container. It is much more than this, as you will hear in this episode. Freight Farms are networked technology providers, community platform builder, and a physical product that empowers anyone to grow food for their local community. In this episode, you will get to hear: The shift when moving from a corporate to a “Growup.” The challenge of scaling in COVID How food can bring communities together How business models innovation in COVID And, of course, much, much more. I hope you enjoy this conversation with James Woolard from Freight Farms. Podcast editing - Paul Fyfe.com (www.paulfyfe.com)

In this episode of the Sport Lifestyle Network Podcast, our friend of the Network, Rob Langstaff, catches up with his good friend and former adidas colleague, Sandrine Zerbib. They originally met at adidas headquarters in Herzogenaurach, Germany, in the winter of 1994. Sandrine began her career as an investment banker in Paris, working for the famed financier Robert Louis-Dreyfus. Robert was an entrepreneur who believed in making bets on people; this is why he made a Parisian, non-Chinese speaking woman the head of adidas in China. In a booming China, Sandrine would catch the entrepreneurial bug, founding Full Jet in 2013. As many may not know, retail in China is different than anywhere else in the world. It requires an expert to navigate the Alibaba's and Tmall's of the world, and this is why brands like Adidas, Under Armour, Skechers, Brooks, Hoka, and many more engage Full Jet as a leading TP partner. Full Jet's success as a bespoke TP partner made them a desirable acquisition for China's leading e-commerce and digital technology company, Baozun. This acquisition closed in February of this year. Today, Bauzun is the TP partner for both Nike and the Adidas Group. Rob and Sanderine's business relationship blossomed beyond their time working for the three stripes, as Rob brought Brooks and Toms to Full Jet. If you're interested in expanding your consumer goods business in China, or Asia for that matter, you should consider engaging Rob Langstaff's Sweet Onion Consulting for guidance and introductions to subject matter experts like Sandrine Zerbib.

On today’s episode, Dooner and The Dude are talking about a Netherlands company that is trying to move freight at 700mph via hyperloop, how one author’s career journey as the first American woman to work at the Tokyo headquarters of Honda Motor Company helped change culture, we break down the LTL and contract markets, and learn how one brokerage helped revolutionize Tajiguas Landfill’s green future.Plus, San Pedro Bay congestion recedes to Christmas Eve level, DOT study predicts no mass layoffs from driverless trucks, Great Lakes Petroleum Transportation files Chapter 11, and we go inside the newsletter. They’re joined by special guests:Mars Geuze, co-founder/COO and Stan de Caluwe, Business Developer Cargo, Hardt Hyperloop  — At Hardt, Geuze is responsible for the collaboration with stakeholders worldwide to develop hyperloop routes and standardize hyperloop technologies. Before co-founding Hardt Hyperloop, Geuze led the technical team of Delft Hyperloop, winning Elon Musk’s SpaceX Hyperloop Pod Competition by successfully testing the first hyperloop in cooperation with over 75 private and public partners.Laura Kriska, cross-cultural consultant and author, “THE ACCIDENTAL OFFICE LADY” — When she was just 22 years old, Kriska became the first American woman to work in the Tokyo headquarters of Honda Motor Co. On her first day, she was asked to trade her cream-colored Liz Claiborne suit for an ugly blue polyester uniform, which was the beginning of many “us-versus-them” rules. Kriska quickly learned how to build connections across differences of language, ethnicity, race and gender to create a WE approach.Brett Suma, chief executive officer at Loadsmith — By sourcing a fleet of CNG trucks, Loadsmith helps transform Santa Barbara County’s landfill into a sustainable long-term solution. Suma shares with us how this was accomplished.Chris Peckham, vice president of operations, Freight+ — The Good Will Hunting of supply chain brings his vast career knowledge to the show. Peckham has worked for some of the heaviest hitters in transportation, including Wayfair, The Adidas Group, SharkNinja and Clean Harbors. Visit our sponsorSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts

On today’s episode, Dooner and The Dude are talking about a Netherlands company that is trying to move freight at 700mph via hyperloop, how one author’s career journey as the first American woman to work at the Tokyo headquarters of Honda Motor Company helped change culture, we break down the LTL and contract markets, and learn how one brokerage helped revolutionize Tajiguas Landfill’s green future.Plus, San Pedro Bay congestion recedes to Christmas Eve level, DOT study predicts no mass layoffs from driverless trucks, Great Lakes Petroleum Transportation files Chapter 11, and we go inside the newsletter. They’re joined by special guests:Mars Geuze, co-founder/COO and Stan de Caluwe, Business Developer Cargo, Hardt Hyperloop  — At Hardt, Geuze is responsible for the collaboration with stakeholders worldwide to develop hyperloop routes and standardize hyperloop technologies. Before co-founding Hardt Hyperloop, Geuze led the technical team of Delft Hyperloop, winning Elon Musk’s SpaceX Hyperloop Pod Competition by successfully testing the first hyperloop in cooperation with over 75 private and public partners.Laura Kriska, cross-cultural consultant and author, “THE ACCIDENTAL OFFICE LADY” — When she was just 22 years old, Kriska became the first American woman to work in the Tokyo headquarters of Honda Motor Co. On her first day, she was asked to trade her cream-colored Liz Claiborne suit for an ugly blue polyester uniform, which was the beginning of many “us-versus-them” rules. Kriska quickly learned how to build connections across differences of language, ethnicity, race and gender to create a WE approach.Brett Suma, chief executive officer at Loadsmith — By sourcing a fleet of CNG trucks, Loadsmith helps transform Santa Barbara County’s landfill into a sustainable long-term solution. Suma shares with us how this was accomplished.Chris Peckham, vice president of operations, Freight+ — The Good Will Hunting of supply chain brings his vast career knowledge to the show. Peckham has worked for some of the heaviest hitters in transportation, including Wayfair, The Adidas Group, SharkNinja and Clean Harbors. Visit our sponsorSubscribe to the WTT newsletterApple PodcastsSpotifyMore FreightWaves Podcasts

Today I'm joined by Denise Kaigler! She is an award-winning communications, marketing and brand strategist, and the founder and principal of MDK Brand Management, LLC. She is also the author of Forty Dollars and a Brand: How to Overcome Challenges, Defy the Odds and Live Your Awesomeness. Denise has nearly 25-years of corporate experience at multi-billion dollar brands, including Reebok, Adidas Group, Nintendo and Boston Scientific, where her responsibilities included media and public relations, corporate communications, corporate branding and brand management. Connect with Denise below! Website: https://www.mdkbrandmanagement.com/ LinkedIn: https://www.linkedin.com/in/denise-kaigler-mdk/ Book: https://fortydollarsandabrand.com/ Facebook: https://www.facebook.com/mdkbrandmanagement/ Instagram: https://www.instagram.com/mdk_brand_management/ Twitter: https://twitter.com/mdkbrandmanage

Exasol is passionate about helping companies to run their businesses smarter and drive profit by analyzing data and information at unprecedented speeds. The company develops the world’s fastest in-memory database for analytics and data warehousing, and offers first-class know-how and expertise in data insight and analytics. The in-memory analytic database is the first to combine in-memory, columnar compression and massively parallel processing, and is proven to be the world’s fastest topping the list in the TPC-H Benchmark tests for performance. Exasol is committed to helping organizations with their data challenges by offering them an analytic database that performs, has an open framework and is easy to use. The solution is designed to scale from commodity hardware to Hadoop and co-exists with any infrastructure, whether on-premise or in the cloud. The company also offers an easy migration path, an easy installation process and a solution that is future-proof. Companies that depend on Exasol to analyze their data in real-time include Adidas Group, GfK, IMS Health, King, Olympus, myThings, Sony Music and Xing. As Technology Evangelist at Exasol, Eva Murray is focused on building awareness through specific industry and technology campaigns, which involve content creation, events (virtual), and enablement sessions for partners and customers. She uses a variety of formats, including blogs, podcasts, press and analyst interviews, webinars, and workshops. Using her expertise in data visualization and specifically Tableau for businesses of all sizes, Eva works with prospects and customers to ensure they can maximize the value they get from their investment in analytics. I wanted to learn more about how Eva’s involvement in the Visualize Gender Equality” project is designed to harness the power of data visualization to raise awareness of extreme gender inequality. Eva shares her experiences working in a male-dominated industry and overcoming the struggles brought about by gender bias in the world of data. We also discuss the growing prominence of the Chief Data Officer (CDO), the buzz around ‘data literacy,’ and how organizations need to introduce not just a digital transformation but a data transformation too. Finally, we discuss how intelligent use and the understanding of data are integral to the success of charities and other non-profits.

Nihaar Kuthiala graduated from The Shri Ram School Aravali in 2013 and unlike most Edbrand alums, chose to remain in India, studying Eco Honours at Delhi University’s Lady Shri Ram College for Women. She is currently a Brand Manager at Adidas Group. Arjun and Nihaar discuss the benefits and disadvantages of studying in India, the mentors that helped shape her approach and how she discovered her strengths that led her to brand management and marketing.

Nick Vu, Senior Vice President at Adidas Group, joins us to talk about how they're using data and analytics to transform retail.

Neo Technology is the creator of Neo4j, the world’s leading graph database. Neo4j is a highly scalable native graph database that leverages data relationships as first-class entities to help companies build intelligent applications that meet today’s evolving connected data challenges including fraud detection, real-time recommendations, master data management, network security and IT operations. Global enterprises like Walmart, UBS, Cisco, HP, Adidas Group and Lufthansa and hot startups like Medium, Qualia and Glowbl rely on Neo4j to harness the connections in their data. With $36M in new funding secured last year, Graph Databases are rapidly becoming an enterprise standard. Guest Info  Jeff Morris is the head of product marketing at Neo Technology, helping enterprise customers see their world as "graphs" through the connections and relationships they hold with customers, processes, systems and data assets.  

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Nic is currently the GM for Adidas Group North America Direct-to-Consumer. A veteran in the retail industry, Nic has been with the brand almost 8 years and has held roles of increasing responsibility during his tenure. He is highly knowledgeable about the sporting goods industry and is best known for the turnaround of a bankrupt brick and mortar business, making it one of our most profitable channels year over year. Here are the highlights of our conversation with our guest: Why Nic is most passionate about the aspect of helping people achieve their goals and how this drive started. He shared how this value was embedded to him when he was a kid and stuck until he is 44. The underlying trend from his career transitions -- from Hollywood Entertainment Corporation to Target to Adidas -- and the secret sauce of how he managed to balance relationships and business. Nic goes through the process in identifying a person’s personal goals and how you can align it with company’s values starting with being a great listener, asking the appropriate questions and reading people’s non-verbal cues. Nic’s main focus items in his role as GM for Adidas Group North America including creating the vision and cultivating the culture within the organization (The Brand Guardian). The unique things that he is doing for the organization which makes him an outlier emphasizing on how he is flipping the traditional paradigm upside down in terms of the importance of roles. How Adidas transitioned to mobile and how mobile turned their world around especially with how information is passed on with lighting speed. The biggest hurdles that Nic is trying to overcome with the transformation that is happening in the industry and why innovation is a core ability that companies should have in order to cope up with all the changes. The initial pain points in the world of Direct-to-Consumer: being average in demand fulfillment, below average in mobile and below average in terms of connectivity to the ecosystem. How they are keeping themselves up to date with the evolving technology such as creating a newsroom with skilled individual tracking sites, buzz words and the works; and developing apps for music to make the consumers become part of the brand and help them move the brand forward. Nick believes that the future of mobile is already here and he expounds on what he thinks will come next.

Kennt Ihr eigentlich die Geschichte von Adidas und Puma? Heute sind das zwei der größten Sportartikelmarken der ganzen Welt. Aber alles fing ganz, ganz klein an. Und zwar 1924. Damals lebten die Brüder Adolf und Rudolf Dassler in Herzogenaurach, einer kleinen Stadt mit 20.000 Einwohnern in Franken, also in Bayern. Sie hatten gute Ideen. Zum Beispiel machten sie Schuhe aus Leinen. Ihr Vater war Weber, also kannte er sich mit Stoffen aus. Und die jungen Männer, beide Anfang 20, experimentierten mit dem Stoff – sie fertigten sehr leichte Laufschuhe an und gründeten die Sportschuhfabrik „Gebrüder Dassler“. Die Arbeit war klar aufgeteilt: Der introvertierte Adolf, kurz „Adi“ genannt, verbrachte seine Zeit in der Werkstatt, entwarf und fertigte die Schuhe. Sein Bruder Rudolf war für's Marketing zuständig, er ging mit den Schuhen auf Sportplätze oder in Gasthäuser und verkaufte sie dort. Das Geschäft ging gut – sie entwickelten Sportschuhe für viele verschiedene Sportarten. Lediglich ihre Frauen verstanden sich nicht so gut – es gab immer öfter Spannungen. Dann beginnt die Zeit der Nationalsozialisten. Die Brüder treten der NSDAP bei. Doch dann gibt es Ärger: Adi macht einen Schuh für Jesse Owens, einen Afroamerikaner. Das gefällt den Nazis überhaupt nicht – und Rudolf auch nicht. Aber Adi macht es trotzdem, und Owens holt bei den Olympischen Spielen in Berlin vier Goldmedaillen. Im Krieg wird die Fabrik geschlossen, kein Mensch braucht im Krieg Sportschuhe. Wichtiger sind Waffen. Also produzieren die Brüder eine Panzerabwehrwaffe. Rudolf muss in den Krieg ziehen – Adi nicht, er wird als zu wichtig eingestuft. Nicht gut für die Brüder. Er desertiert und wird gefangen – zum Glück kommt er nur ins Gefängnis, andere wurden sofort erschossen. Dann ist der Krieg endlich vorbei – und die Amerikaner sind da. Sie wollen die Fabrik sprengen, immerhin wurden hier Waffen produziert – als sie aber von den Schuhen für Jesse Owens erfahren, lassen sie es sein. Glück gehabt. Die Brüder müssen dennoch in Gefangenschaft. Rudolf wird Spionage vorgeworfen. Warum? Rudolf ist sicher, dass ihn jemand denunziert hat: Sein Bruder und dessen Frau. Das Verhältnis ist endgültig zerstört. 1948 ist die Trennung nicht mehr aufzuhalten: Die Brüder teilen die Firma auf. Adi bleibt in der Fabrik, er nennt die Firma nun „Adidas“, eine Abkürzung von Adi Dassler. Rudolf „Rudi“ Dassler zieht mit 14 Mitarbeitern in eine alte Schreinerei auf der anderen Seite des Flusses Aurach. Dort gründet er seine eigene Firma, er nennt sie Puma. Beide sind zunächst sehr erfolgreich. Denn während andere Sportler noch mit Stiefeln mit schweren Schutzkappen unterwegs sind, stellen die Dassler-Brüder leichte und flexible Schuhe her, mit denen man sich viel besser bewegen kann. Jetzt kämpfen die Brüder gegeneinander – und zwar mit den Waffen des Marketings. Rudolf klaut seinem Bruder eine Idee: Die der Schraubstollen für Fußballschuhe. Das bedeutet, dass man unten an die Schuhe Stollen anschrauben kann, und zwar unterschiedlicher Länge. Damit man beim Laufen nicht rutscht. Dennoch bleibt Adi erfolgreicher: Er erfindet das noch heute berühmte Adidas-Logo mit den drei Streifen. Und 1954 bei der Fußball-Weltmeisterschaft wird die Mannschaft mit seinen Schuhen Weltmeister. Wie es weiterging? Beide Brüder Dassler starben in den 70er-Jahren. Sie haben sich nie versöhnt. Ihre Kinder waren ebenfalls zerstritten und kämpften gegeneinander. Heute hat die Adidas-Group über 55.000 Mitarbeiter und einen Umsatz von fast 17 Milliarden Euro pro Jahr. Puma hat 11.000 Mitarbeiter und einen Umsatz von 3 Milliarden Euro pro Jahr. Text der Episode als PDF: https://slowgerman.com/folgen/sg132kurz.pdf

Mark King, adidas Group North America President, joins Sports Business Radio to discuss the U.S. Open, marketing U.S. athletes in other countries and his favorite adidas shoe amongst other sports business topics. King also discusses his own sports business podcast - Extraordinary Happens: Competing in Sports, Business and Life. We also review the sports business headlines of the week. Follow Sports Business Radio on Twitter @sbradio. #MarkKing #adidas #sportsbiz #ExtraordinaryHappens

Mark King, adidas Group North America President, joins Sports Business Radio to discuss adidas and the traits the company looks for when partnering with an athlete or team. King also discusses his own sports business podcast - Extraordinary Happens: Competing in Sports, Business and Life. We also review the sports business headlines of the week. Follow Sports Business Radio on Twitter @sbradio. #MarkKing #adidas #sportsbiz #ExtraordinaryHappens

Mark King, adidas Group North America President, joins Sports Business Radio to discuss his role at adidas, his 34 years leading TaylorMade and the debut of his new podcast - Extraordinary Happens: Competing in Sports, Business and Life. We also discuss the sports business around Super Bowl 50, the firing of Cleveland Cavaliers head coach David Blatt and the controversy surrounding Los Angeles Clippers star Blake Griffin. Follow Sports Business Radio on Twitter @sbradio. #MarkKing #adidas #sportsbiz #ExtraordinaryHappens #Podcast