Duct Tape Marketing

Christine Perkett is a seasoned entrepreneur, communications strategist, and co-founder of The Nova Method—a pioneering PR and marketing firm focused on audience-first strategy and brand trust in the age of AI. She is also the founder of Perkett PR and a faculty member at Northeastern University, where she teaches graduate-level social media and branding. In this episode, Christine shares how brands can stay authentic and human while leveraging technology, and introduces the Nova Method's signature framework: Assimilate, Align, Activate. Listeners will gain insight into building trust, avoiding PR missteps, and navigating the fast-changing landscape of digital communication with confidence. Today we discussed: 00:00 Introducing Christine Perkett 00:49 How the Nova Method was Created 02:12 How is AI Changing PR? 03:24 How AI and PR Helps you Build Trust 06:51 The Three-A's Framework 10:38 Protecting your Brand From Bad Exposure 14:57 How Does PR Intersect with Modern Search 16:52 Understanding a Clients Brand 20:38 Gauging When to Use AI Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Derek Coburn is a seasoned financial advisor, entrepreneur, and bestselling author of Networking Is Not Working. He is the co-founder of Cadre, an exclusive community for CEOs and entrepreneurs, and a respected voice on redefining success and fulfillment. In this episode, Derek dives into the ideas behind his new book Let's Retire Retirement, challenging the outdated notion of traditional retirement and offering a fresh, liberating approach to living well now and later. Listeners will gain valuable insights on how to align financial planning with purpose, connection, and long-term joy—without waiting for “someday.” Today we discussed: 00:00 Introducing Derek Coburn 00:45 The true history of retirement: Bismarck, FDR, and outdated milestones 03:24 Why 25–30% of retirees are going back to work 04:50 The concept of redefining retirement for personal fulfillment 07:37 Entrepreneurs and the myth of I'll do it after I exit 08:49 Real-world case study: Jay Baer's pivot from agency to tequila influencer 10:13 Financial math: how working longer cuts required savings dramatically 12:07 The 401(k) rethink: taxes, Roth conversions, and planning smarter 13:38 Parenting, presence, and valuing your $50,000 moments 14:58 The mindset shift needed to fully embrace this new paradigm More About Derek Coburn: Pre-order Let's Retire Retirement and access exclusive bonuses: https://DerekCoburn.com Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape. Today we discussed: 00:00 Opening 00:48 Introducing Geoff Woods 01:19 How AI Enhances Leaders Strategic Thinking 03:17 AI as a Thought Partner 04:46 How AI Can Help with Operation Tasks 06:16 Focusing on the 20% 07:52 The C.R.I.T. Framework 13:11 Addressing the AI Culture Shift 16:22 How is AI Changing Decision Making 17:45 What's AI's Role in Leadership 19:28 How to Start Integrating AI Into Your Leadership Practices More About Geoff Woods: The AI-Driven Leader by Geoff Woods on Amazon: https://www.amazon.com/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK?utm_source=chatgpt.com Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Mike and Kass Lazerow are seasoned entrepreneurs and investors, best known for co-founding Golf.com and Buddy Media—acquired by Salesforce for $745 million. They've backed nearly 100 early-stage startups, contributing to over $10 billion in realized gains. In this episode, they dive into the raw, often messy reality of entrepreneurship, sharing hard-earned lessons from their journey and their latest book. Listeners will gain powerful insights on thriving in uncertainty, embracing the grind, and building successful businesses and lives through focus, transparency, and relentless drive. Today we discussed: 00:00 Introducing Mike and Kass Lazerow 00:50 The Title of the Book 01:44 How to Make Working with Your Spouse... Work 03:39 The Imbalanced Life 05:58 Everyone is Born an Entrepreneur 07:54 Favorite Cheat Codes 09:47 Embracing Uncertainty 12:06 Lessons in Failure 15:05 When to Pivot 18:05 Leaving a Legacy More About Mike & Kass Lazerow: Check out Mike & Kass Lazerow's Website: https://kassandmike.com/ Shoveling $h!t by Mike & Kass Lazerow on Amazon: https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Paul Chaney is a veteran digital marketer, B2B content strategist, and publisher of the AI Marketing Ethics Digest on Substack. In this episode, Paul joins host John Jantsch to explore the crucial yet overlooked intersection of AI and marketing ethics. From the risks of "shadow AI" and techno-stress to building responsible governance frameworks and his Generative AI Business Adoption Hierarchy, Paul offers a grounded, strategic perspective on how businesses can navigate AI adoption with integrity. Tune in to learn why ethical guardrails aren't just about compliance—they're essential for protecting your brand, your team, and your customers. Today we discussed: 00:09 Introducing Paul Chaney 00:42 Why Paul launched the AI Marketing Ethics Digest 02:58 Transparency, bias, and brand reputation in AI output 05:00 Strategy before technology: avoiding “bad work faster 06:55 What “shadow AI” is and how it can harm organizations 07:55 The need for usage policies and monitoring internal AI use 10:32 The Generative AI Business Adoption Hierarchy explained 13:20 Embedding AI into business culture with governance and clarity 15:27 What is AI techno-stress and how is it impacting workforces? 18:02 Lack of training is a hidden ethical risk for employee well-being 20:08 Why many business owners may give up on AI—and what that means for consultants Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Sara Nay, CEO of Duct Tape Marketing and longtime collaborator with John Jantsch, joins the show to unveil a bold new approach to delivering marketing services—the Anti-Agency Model. With over 15 years of experience leading strategy and innovation, Sara breaks down why the traditional agency model is failing both marketers and small businesses, and how AI is reshaping everything from execution to internal team leadership. This episode explores the shift from outsourced marketing to building in-house systems supported by AI, empowering businesses to take ownership of their growth. Tune in to discover how agencies and fractional CMOs can embrace this future-ready model and drive deeper value for clients. Today we discussed: 00:00 Introduction 01:18 How the current agency model fails businesses and agencies alike 02:48 The misalignment between agency incentives and business goals 03:26 Using AI to elevate—not eliminate—marketers 07:06 The evolution toward system installers and strategic leaders 09:47 Business owner reactions to the anti-agency concept 12:13 Adding consistency as the fourth “C” of effective marketing 13:53 Workshop overview: structure, tools, and outcomes 15:57 Licensing a system, not just learning a method 17:19 Who this workshop is designed to help 18:23 Who your ideal client is for this new model Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation. Today we discussed: 00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments 02:11 How a health scare triggered Anne-Laure's career shift 03:41 Why we're obsessed with goals—and how it can be harmful 05:42 The myth of public accountability: Why telling people your goals might not help 06:47 What exactly is a tiny experiment? 07:36 Reframing weight loss or health goals as experiments 09:33 Applying the PACT framework to business and marketing 11:47 How fear of failure—and fear of success—affect experimentation 13:23 Practicing curiosity-driven intelligence in life and business 16:54 Using AI as a tool for reflection and experiment design 17:57 Personal stories: How tiny experiments shaped Anne-Laure's life and work 19:53 Where to connect with Anne-Laure and learn more More About Anne-Laure Le Cunff: Check out Anne-Laure Le Cunff's Website: https://nesslabs.com Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs. Today we discussed: 00:00 Opening 00:09 Introducing Johnathan Grzybowski 01:53 The Origin of Penji 05:46 How to Establish a Brand Identity 08:25 The Human Element of Penji 09:47 Penji Success Stories 14:13 How AI Affects the Design Workflow Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She's also the creator of Becoming You, a proven method for aligning your values, aptitudes, and interests to design a purpose-driven career. In this episode, Suzy shares how her transformative framework helps individuals cut through the noise and find true clarity about who they are and what they're meant to do. Today we discussed: 00:00 Opening 00:09 Introducing Suzy Welsh 01:24 What Inspired Becoming You 03:02 Finding Your Purpose 07:07 Moving Past the Fear of Finding Your Purpose 10:25 Discovering Your Aptitudes 13:26 The Balance Between Joy and Financial Security 14:47 Finding You at Any Age 16:56 Impact of AI on the Workplace More About Suzy Welch: Check out Suzy Welch's Website: https://www.suzywelch.com Connect with Suzy Welch on Instagram: https://www.instagram.com/suzywelch/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike. Discover how to align your marketing strategy with execution, break through brand stagnation, and drive real business growth with smarter, not louder, tactics. Today we discussed: 00:00 Introduction 00:41 What is High Definition Marketing? 01:59 How Has Marketing Strategy Changed? 08:17 ELLA and DTM Partnership 12:52 ELLA Elevates Your Marketing Team 16:46 How are AI Tools Evolving? More About Keith Lauver: Check out Keith Lauver's Website: https://www.atomicelevator.com Connect with Keith Lauver's on LinkedIn: https://⁠www.linkedin.com/in/keithdlauver/⁠ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen. Today we discussed: 00:00 Opening 00:09 SEO is Not Dead 02:53 Intent and Content Opportunities 05:12 Local and Branded Visibility Signals 05:53 Measuring Trust and Visibility 07:05 Fixing Technical Problems 08:06 Guiding AI Content Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Mark Schaefer is a globally recognized marketing futurist, bestselling author of Marketing Rebellion and The Content Code, and host of the top-ranked Marketing Companion podcast. He's also a keynote speaker and trusted strategy consultant to some of the world's leading brands. In this episode, Mark joins the Duct Tape Marketing Podcast to discuss his latest book, Audacious: How Humans Win in an AI Marketing World. He shares powerful insights on why human-centered marketing is the antidote to AI saturation and how bold, creative branding, emotional connection, and shared experiences are reshaping modern marketing strategy. If you're looking to stand out in the age of automation, this episode is your roadmap. Today we discussed: 00:00 Opening 00:09 Introducing Mark Schaefer 00:59 Where Do Humans Fit in an AI Dominated World? 04:09 A World Without Shared Experiences 07:00 How to Out-Human AI 09:44 Embracing Every Day Awe 13:08 How AI is Changing Consumer Behavior 17:25 Story of the Book Cover 19:17 Start with Wrong Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He's a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing. Today we discussed: 00:00 Opening 00:09 Introducing Dan Sanchez 01:57 Approaching AI Strategically 04:04 Creating New Things with AI 06:36 Evolution of AI Prompting 08:50 Humans Changing Role in Marketing 11:38 Developing Skills vs Delegating Tasks 13:51 AI Agents Affect on Marketing 17:50 Advice on Using Deep Research More About Marcus Sheridan: Check out Dan Sanchez's Website: https://danchez.com Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer, and founder of one of the world's most visited pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes, Marcus is a trusted voice in content marketing and brand transparency. In this episode, he shares how businesses can dominate their industries by building customer trust, embracing self-service tools, and saying what competitors won't. Tune in to learn how to rethink your marketing strategy, leverage video content, and future-proof your brand in an AI-driven world. Today we discussed: [00:00] Opening [00:09] Introducing Marcus Sheridan [02:10] Building a Known and Trusted Brand [06:18] Thinking Like a Media Company [11:20] Using AI to Help With Promotion [15:25] Mitigating Risk for Customers [20:05] Controlling the Conversation More About Marcus Sheridan: Check out Marcus Sheridan's Website: https://www.marcussheridan.com Connect with Marcus Sheridan on LinkedIn: https://www.linkedin.com/in/marcussheridan/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today's marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today. Today we discussed: [00:00] Opening [00:09] Introduction [01:52] Search Presence and Visibility [04:10] Embracing AI for Content [05:59] Local Search Isn't Going Anywhere [08:29] Prioritize Intent Based SEO [11:06] Link Building [13:58] Long Tail Queries Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Shane Murphy-Reuter is the President of Go-To-Market at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market. Today we discussed: [00:00] Opening [00:09] Introducing Shane Murphy-Reuter [00:51] Extending Your Core Business [04:47] How Hyperfocus Protects Your Business [06:51] Find your Unique Advantage [10:28] Messaging for Clients with Different Needs [15:05] Shifting Mindset to Deal with Growth [17:00] Incentivizing Sales Teams [19:00] How Will AI Effect Scheduling Software More About Shane Murphy-Reuter: Check out Shane Murphy-Reuter's Website: https://calendly.com/ Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Dr. Margie Warrell is a bestselling author, leadership coach, and global authority on courage, risk-taking, and transformational leadership. She's worked with Fortune 500 companies, coached C-suite executives, and spoken at the US Congress—empowering thousands to lead with boldness and integrity. In this episode, we dive into her latest book, The Courage Gap: Five Steps to Braver Action, exploring how fear, self-doubt, and imposter syndrome silently sabotage decision-making and business growth. Margie shares powerful strategies for building your “courage muscle,” raising your rates with confidence, and taking bold action even amid uncertainty. Today we discussed: [00:00] Opening [00:09] Introduction to Margie Warrell [01:01] What is the Courage Gap? [02:57] The Difference Between Fear-based and Strategic Pausing [05:06] What Role Does Imposter Syndrome Play? [09:48] Finding the Courage to Charge Your Worth [12:15] Habits to Build Courage [14:35] Dealing with Fear of Rejection [17:10] Being Courageous Through the Unknown More About Margie Warrel: Check out Margie Warrels Website: https://margiewarrell.com/ Connect with Margie Warrel on LinkedIn: https://www.linkedin.com/in/margiewarrell/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, healthcare, and SaaS. A graduate of Cornell, Princeton, and Kellogg School of Management, Prasanna brings deep expertise in digital strategy and search engine evolution. In this episode, he breaks down the future of SEO in an AI-dominated world—covering Google's AI overview, zero-click searches, and how brand visibility is being redefined. You'll learn what's working in 2025, how to adapt your content strategy, and the key metrics top marketers are using to stay ahead. Today we discussed: [00:00] Opening [00:09] Introducing Prasanna Dhungel [00:53] How to Prepare for Changes in Search? [05:06] Is Intent Driven Content the Way Forward? [07:16] What Metrics Should We Be Tracking? [10:39] Best Practices to Show Up in AIO [16:20] Measuring ROI Without Attribution More About Prasanna Dhungel: Check out Prasanna Dhungel's Website: https://growbydata.com/ Connect with Prasanna Dhungel on LinkedIn: https://www.linkedin.com/in/prasanna-dhungel/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you're an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen. Today we discussed: [00:00] Opening [00:09] Introduction to Alex Strathdee [01:03] Do Publishers Promote Books? [02:45] Mistakes in Book Marketing [06:54] How is AI Affecting Book Marketing? [08:30] What is the Goal of your Book? [09:39] Seeding Readers with no Audience [13:34] Team and Tools to Help You with Your Book [16:03] Positioning Yourself to get Lucky More About Alex Strathdee: Check out Alex Strathdee's Website: https://www.getshelflife.com Connect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/ Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUen Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success. Today we discussed: [00:00] Opening [00:09] Introducing Carlos Gil [02:23] Brands Need to Humanize [07:46] AI and the Need for Human Relationships [12:25] Communicating the Human Element of Your Brand [15:49] Omni-channel Marketing More About Carlos Gil: Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/ Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9Rh Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap. Today we discussed: [00:00] Opening [00:09] Introduction to Len Silverman [00:53] What is the Personal Brand of Gen Z [02:56] Common Stereotypes of Genz [04:16] The Old Ways Aren't Going to Work [06:39] The Employee Journey [08:35] Importance of Cultural Consistency [10:39] Changing Mindsets [12:44] Gen Z Customers [14:19] Common Mistakes Trying to Align with Gen Z [17:11] Turning Gen Z into A Players More About Len Silverman: Check out Len Silverman's Website: https://uptoelevenmarketing.com Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/ Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe's and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious about practical AI, marketing automation, and how to rethink your business structure for the future, this episode is packed with insights you won't want to miss. Today we discussed: [00:00] Opening [00:09] Introducing Keith Lauver [01:52] Understanding the Practical Uses of AI [04:17] What are AI Agents? [07:45] How Does AI Affect Organizational Structure [11:46] AI Doesn't Change Human Value [16:22] Personalized Marketing [17:37] Ella AI [21:22] Privacy Concerns with AI More About Keith Lauver: Check out Keith Lauver's Website: https://www.atomicelevator.com Connect with Keith Lauver's on LinkedIn: https://www.linkedin.com/in/keithdlauver/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast, I sit down with Bill Canady, seasoned business leader and author of From Panic to Profit. With over 30 years of experience driving business growth and optimizing operations, Bill shares how the 80/20 rule can help you focus on what truly drives profitability and efficiency. We discuss strategies for scaling smart, maximizing profits, and leading with confidence. Today we discussed: [00:00] Opening [00:09] Introducing Bill Canady [01:01] What is Panic Mode for a Business? [03:54] The Stockdale Paradox [06:22] The 80/20 Principle [10:59] Small Customers that Need Much Attention [12:58] Earning the Right to Grow [15:11] Where to Start When Fixing Panic Mode [16:44] How Will AI Affect Business? More About Bill Canady: Check out Bill Canady's Website: https://billcanady.com Connect with Bill Canady on LinkedIn: https://www.linkedin.com/in/bill-canady/ Read From Panic to Profit - Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle by Bill Canady: https://amzn.to/4bsxUH9 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights! Today we discussed: [00:00] Opening [00:09] Introducing Sam Dunning [00:31] Approach to SEO Strategy [03:42] SEO Isn't for Every Business [06:21] SEO is a Long-term Game [08:53] Your Marketing Niche [13:00] Google Search vs AI Search [15:24] SEO and Local Search [18:46] Where to Start with SEO More About Sam Dunning: Check out Sam Dunning's Website: https://breakingb2b.com Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori shares insights on the seven different paths to startup success, from bootstrapping and business pivots to disruptive innovation and venture capital. Whether you're a small business owner, startup founder, or entrepreneur looking for growth strategies, this conversation will help you navigate challenges, leverage your strengths, and find your own unique path to success. Today we discussed: [00:00] Opening [00:09] Introducing Lori Rosenkopf [00:53] Telling Real Entrepreneur Stories [03:59] The Six Rs [06:33] The Realities of Disrupting the Market [07:37] Bootstrapping [09:58] Technology Commercializers [11:17] Accidental Entrepreneur [15:20] Defining Innovation More About Lori Rosenkopf Check out Lori Rosenkopf's Website Connect with Lori Rosenkopf on LinkedIn Read Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovationl Guide by Lori Rosenkopf Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape. Today we discussed: [00:00] Opening [00:09] Introducing Bruce Clay [00:53] SEO in 1996 [04:47] The Growing Importance of SEO [11:19] How to Create Quality Content for SEO [14:50] Is Zero-Click the End of SEO? [18:59] Guest Podcasting Can Help SEO More About Bruce Clay: Check out Bruce Clay's Website: https://bruceclay.com Connect with Bruce Clay's on LinkedIn: https://www.linkedin.com/company/bruce-clay-inc- Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Agency growth consultant, author, and podcast host Max Traylor discusses how marketing agencies can dramatically increase profitability by focusing on existing client relationships rather than constantly chasing new business. Max shared strategies for improving client retention through smarter pricing models and positioning your agency as a true marketing leader for clients. This insightful discussion offers practical guidance for agency owners looking to future-proof their business model and significantly boost their bottom line without the endless hustle for new clients. Today we discussed: [00:00] Opening [00:09] Introducing Max Traylor [01:29] Are Agencies in Trouble? [04:25] Leadership is Missing [07:00] Growing Revenue with Current Clients [11:46] Are Retainers the Right Way To Go? [15:36] Productizing Your Services [18:01] Advice on Starting a Consulting Service Today More About Chuck Blakeman Check out Max Traylor's Website Connect with Max Traylor on LinkedIn Read Consultants Survival Guide by Max Traylor Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics. Today we discussed: [00:00] Opening [00:09] Introducing Jim Squires [00:56] How Does Reddit Differ From Other Platforms? [04:20] Impact of Search on Reddit [05:54] Best Practices for Businesses on Reddit [08:17] How Does Advertising Fit in on Reddit [10:52] Getting Organic Reach on Reddit [13:05] Small Business Mistakes on Reddit [15:47] How to Measure Success on Reddit [18:34] Meeting People Where They Are More About Jim Squires:  Check out Jim Squires' Website Connect with Jim Squires on LinkedIn Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned entrepreneur who's built 13 businesses across 10 industries and authored bestselling books. Chuck explains why focusing on relationships rather than aggressive selling can actually boost your revenue. He shares practical ways to leverage your network, build genuine trust, and create a business that naturally attracts referrals. Tune in for valuable insights on smarter, more sustainable growth strategies! Today we discussed: [00:00] Opening [00:09] Introducing Chuck Blakeman [02:27] What Does Sell Less, Earn More Mean? [03:35] Why Do Business Owners Hate Selling? [06:40] Serve. Don't Sell. [013:54] Staying Recent and Frequent [15:21] The Four Quadrants of Relationship Marketing [17:21] Getting Started in Relationship Marketing [18:54] Relationship Marketing on Modern Platforms More About Chuck Blakeman Chuck Blakeman's website - http://www.3to5club.com Connect with Chuck Blakeman on LinkedIn: https://www.linkedin.com/company/3to5-club-powered-by-the-crankset-group Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and one of the most influential voices in SEO and digital marketing. We dive into the rise of the zero-click internet—where 60% of Google searches end without a click—and what this means for your SEO strategy, content marketing, and online visibility. Rand shares expert insights on how businesses can adapt, build influence beyond Google, and thrive in a world where search engines and social platforms are keeping users on their sites. Don't miss this deep dive into the future of search engine optimization and marketing strategy! Today we discussed: [00:00] Opening [00:09] Introducing Jane McCarthy [00:44] What are Goddess Archetypes? [05:37] Identifying your Brand's Goddess Archetype [08:56] Using your Archetype to Find the Right Talent [12:05] Brands That Embody Goddess Archetypes [16:34] How to Approach Goddess Archetypes [18:44] Figuring out the Heart of your Brand More About Rand Fishkin Rand Fishkin's website - https://sparktoro.com Connect with Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in day-to-day tasks to focusing on meaningful growth, ultimately creating a business that serves you rather than consuming you. Today we discussed: [00:00] Opening [00:26] Juggling Multiple Roles [04:38] The CEO Role [05:37] The Sales Person Role [07:09] The Strategist Role [08:46] The Project Manager Role [09:49] The Marketing Role [12:59] The Client Manager Role [13:56] The 4-Prong Approach Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung's archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market. Today we discussed: [00:00] Opening [00:09] Introducing Jane McCarthy [00:44] What are Goddess Archetypes? [05:37] Identifying your Brand's Goddess Archetype [08:56] Using your Archetype to Find the Right Talent [12:05] Brands That Embody Goddess Archetypes [16:34] How to Approach Goddess Archetypes [18:44] Figuring out the Heart of your Brand More About Jane McCarthy Jane McCarthy's website - https://www.goddessoffice.com Connect with Jane McCarthy on LinkedIn: https://www.linkedin.com/in/jane-mccarthy-96b3715/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Join me for a fascinating conversation with Mike Ganino where we explore the art of storytelling as a game-changing business tool. Mike, a dynamic keynote speaker and author of "Make a Scene," has left his mark on everything from viral TEDx talks to leadership training at powerhouse companies like Disney, Netflix, and Adobe. In our discussion, he shares invaluable insights on how mastering storytelling can transform your business communication, whether you're pitching to clients, leading a team, or taking the stage. We unpack practical techniques for commanding attention, developing authentic stage presence, and crafting narratives that stick with your audience long after you've finished speaking. Today we discussed: [00:00] Opening [00:09] Introducing Mike Ganino [00:57] Why is Storytelling a Hot Topic? [02:09] What Draws Us to Storytelling? [03:29] What Does Make a Scene Mean? [05:44] Are There Any Rules to Storytelling? [07:15] What if You're Not Good at Storytelling? [09:12] Benefits of Being a Good Storyteller [12:45] Performance in Storytelling [15:32] How to Get Better at Storytelling [17:31] Do Different Platforms Need Different Approaches? More About Mike Ganino Mike Ganino's website - https://mikeganino.com Connect with Mike Ganino on LinkedIn: https://linkedin.com/in/mikeganino Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion where David breaks down exactly what makes stories so powerful in business. Today we discussed: [00:00] Opening [00:09] Introducing David Garfinkel [00:54] Story Frameworks [03:11] What are Persuasion Stories? [05:22] How to Make a Conversational Story [06:48] Merging Stories and CTAs [09:09] Using Stories to Get Attention [12:39] Mistakes in Storytelling [13:28] Learning from Your Favorite Books [15:30] AI in Storytelling [18:51] Is There a Formula to Storytelling? More About David Garfinkel David Garfinkel's website - https://copywriterspodcast.com/ Connect with David Garfinkel on LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers, Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content. Today we discussed: [00:09] Introducing Emily McGregor [01:12] What is Comedic Content? [02:32] Comedy Great for Customer Connections [03:44] Is There a Formula to Funny? [04:27] Comedy Communicates You Understand [05:47] How Low Budget Ads Can Compete [08:49] Developing a Brand Voice with Humor [09:57] Which Industries Can Use Comedy? [10:59] The Comedy Writing Process [13:49] When Jokes Fall Flat [14:25] Understanding Your Ideal Client [15:47] What is the Place of Video in Marketing Channels? More About Jacqueline Lieberman Emily McGregor's website - https://www.penguincatcreative.com Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Matthew McQueen of Coldlytics shares his expertise in transforming cold outreach into a powerful lead generation engine for digital agencies and B2B companies. Through personalization and laser-focused prospecting lists, Matthew reveals how businesses can dramatically improve their outbound sales results while avoiding the common pitfalls that doom most cold email campaigns. This insightful episode delivers practical strategies for refining your lead generation and email marketing approach in 2025, with a particular focus on why smaller, highly qualified prospect lists often outperform larger, less targeted ones. Today we discussed: [00:00] Opening [00:09] Introduction to Matthew McQuinn [00:54] Outreach with Intention and Value [02:57] Targeting Your Cold Outreach [07:18] How is AI Impacting Lead Generation? [10:51] What Works to Generate Leads [14:14] Brand, Privacy, and Effective Outreach [16:44] Qualifying Leads [21:10] The Most Effective Form of Outreach More About Matthew McQuinn Matthew McQuinn's website - https://coldlytics.com Connect with Matthew McQuinn on LinkedIn: https://www.linkedin.com/in/matt-mcquinn/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Join Alex Smereczniak, founder of Franzy.com, as he and John Jantsch dive into the greatest generational wealth transfer in history, the growing trend of people breaking free from their 9-to-5, and how Franzy's transparent platform is helping individuals add to their portfolios or start their entrepreneurial journey at the perfect time, with the economy poised to boom. Today we discussed: [00:00] Opening [01:03] Franchising History [02:06] Franchise vs. Independent Business [03:28] Is Franchising Secure? [05:31] Alex's Franchise Journey & Franzy [07:14] Who Invests in Franchises? [08:34] Franchising is Easier Than You Think [09:29] Keys to a Profitable Franchise [14:11] How Franzy Supports Franchising [17:57] Franchise Red Flags [19:15] Getting Started with Franzy More About Alex Smereczniak Alex Smereczniak's website - https://www.franzy.com Connect with Alex Smereczniak on LinkedIn: https://www.linkedin.com/in/alex-smereczniak-40310329/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world! Today we discussed: [00:00] Opening [01:15] AI vs Previous Tech Excitement [03:25] Approaching AI Strategically [05:02] Adopting the Right Mindset Around AI [10:47] The Human Element Stands Out [13:04] Importance of Storytelling for Your Brand [13:49] AI's Impact on Marketing [16:08] The Future of Personalization [18:55] Marketing Focus for 2025 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air, to explore his CPR framework for transforming business productivity. Nick shares expert insights on fixing broken workflows, streamlining team collaboration, and helping organizations move from chaos to clarity. By focusing on Communication, Planning, and Resources, he reveals practical strategies to save time, reduce stress, and scale sustainably. Today we discussed: [00:00] Opening [00:09] Introducing Nick Sonnenberg [00:44] How Nick Stopped Drowning in Work [06:25] Prioritizing Where to Start [07:46] Focusing on What Matters [10:08] Investing in Implementing Change [11:34] Solving Operational Efficiency Holistically [12:48] Best Practices of CPR (Communication, Planning, and Resources) [16:24] What Size Business is CPR for? [18:14] Find Out More About Nick and His Work More About Nick Sonnenberg Nick Sonnenberg's website - http://www.nicksonnenberg.com Connect with Nick Sonnenberg on LinkedIn: https://linkedin.com/in/nicksonnenberg/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants like Google, Unilever, and Lexus. She introduces us to her groundbreaking Anti-Focus Group methodology, which transforms traditional market research by replacing sterile conference rooms with intimate VIP dinners. Discover how this innovative approach to B2B marketing uncovers authentic customer insights and helps brands build stronger connections through sophisticated, genuine conversations that drive actionable strategy. Today we discussed: [00:09] Introducing Jacqueline Lieberman [01:10] Anti-Focus Group Dinners: A New Approach to B2B Research [05:17] Leveraging Dinner Events for Authentic Customer Feedback [09:41] Impact of VIP Dinners [12:41] Client Feedback of Anti-Focus Group Dinners [14:38] Logistics and Strategy for B2B Client [16:06] Scaling the Impact of Group Dinners More About Jacqueline Lieberman Jacqueline Lieberman's website - http://www.antifocusgroup.com Connect with Jacqueline Lieberman on LinkedIn: https://www.linkedin.com/in/jliebs/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling challenges, and building "yes, and" cultures in organizations. Today we discussed: [00:00] Opening [00:09] Introduction to Duncan Wardle [01:00] Defining Innovation and Embedding a Culture of Creativity [03:12] Embracing Innate Creativity [04:48] The Future of Employability [09:38] Collaborative Brainstorming Exercise [12:43] Unlocking Creativity through Playfulness and Collaboration [17:01] River of Thinking and Innovation More About Duncan Wardle Duncan Wardle's website - https://theimaginationemporium.com/ Connect with Duncan Wardle on LinkedIn: https://www.linkedin.com/in/duncanwardle/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author of the bestselling book Rethinking Two Weeks Notice. Robert is an expert in workplace culture, employee retention, and leadership. His work challenges outdated corporate practices and offers fresh strategies for creating thriving workplace environments. During our conversation, Robert shared powerful insights on why the traditional "two weeks' notice" practice is no longer effective and how companies can replace it with the Open Transition Program. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty. Robert Glazer's fresh perspective on employee transitions offers actionable strategies for improving employee retention, workplace culture, and corporate reputation. By replacing outdated practices like the two weeks' notice with the Open Transition Program, businesses can create a supportive, loyal, and high-performing work environment. Today we discussed: [00:00] Opening [00:34] Introduction to Robert Glazer [01:20] Problems with the Traditional Two Weeks Notice [03:45] Replacing Two Weeks Notice with the Open Transition Program [05:30] Addressing Employee Performance Issues Early and Constructively [10:04] Organizational Culture and Open Transition Programs [17:24] Structured Employee Transitions and Client Retention More About Jay Papasan Robert Glazer's website - https://robertglazer.com/ Connect with Robert Glazer on LinkedIn: https://www.linkedin.com/in/glazer/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty International, and co-creator of The One Thing. Jay has dedicated his career to helping individuals and businesses achieve extraordinary results by simplifying priorities and mastering the art of focus. His expertise spans habit formation, goal setting, and purposeful decision-making, all aimed at fostering clarity and productivity in a world filled with distractions. During our conversation, Jay shared powerful insights from his book and personal experiences, highlighting how small shifts in mindset and behavior can lead to transformational outcomes. From adopting effective morning habits to aligning decisions with core values, Jay broke down actionable strategies to help you navigate competing priorities, improve time management, and achieve sustainable business growth. Today we discussed: [00:00] Opening [00:09] Welcoming Jay Papasan [01:44] The Longevity and Impact of The One Thing [06:34] Understanding the Concept of The One Thing and Applying Core Values [12:03] Impactful Habits for Personal and Professional Success [17:43] Evolution and Offerings of The One Thing Training Company More About Jay Papasan Jay Papasan's website - https://homeserviceexpert.com/ Connect with Jay Papasan on Instagram: https://www.instagram.com/officialtommymello/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy. In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year. Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies. Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums. Key Takeaways: In this episode: Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy. Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads. Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach. Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age. More About Amanda Holmes: Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en Visit Chet Holmes International - chetholmes.com/ Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. Key Takeaways In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation. You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing. More About Kate Bradley Chernis: Connect with Kate on LinkedIn - linkedin.com/in/katebradley/ Visit Lately AI - lately.ai/ Subscribe to see Lately on Youtube - youtube.com/LatelyAI Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

This week's episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success. In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success. Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact. More about Seth Godin: Seth Godin's Blog: https://seths.blog/ Add Seth on LinkedIn: https://www.linkedin.com/in/sethgodin/ Grab a copy of This Is Strategy: Make Better Plans: https://amzn.to/3Bwv31Z Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself. Key Takeaways Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time. More About Ryan Deiss: Connect with Ryan on LinkedIn - linkedin.com/in/ryandeiss/ Visit Scalable.co - scalable.co/ Get a copy of Get Scalable - amazon.com/Get-Scalable-Operating-Business-Without/dp/B0CC46VY9R Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

This week's episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders. Key Takeaways Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape. More About Hortense le Gentil: Connect with Hortense on LinkedIn - https://www.linkedin.com/in/hortenselegentil Visit her Website - https://hortenselegentil.com Grab a copy of The Unlocked Leader - https://www.hortenselegentil.com/theunlockedleader Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services business operating across 20 states. As the author of Elevate: Build a Business Where Everybody Wins and host of The Home Service Expert podcast, Tommy has dedicated his career to helping others achieve business success by focusing on recruiting top talent, optimizing branding strategies, and delivering exceptional customer experiences. During our conversation, Tommy shared his journey of scaling a business from a small operation to an industry leader in the home services space. He emphasized the importance of investing in training, aligning core values, and leveraging performance pay systems to build a thriving team and long-term customer loyalty. Today we discussed: [00:00] Who is Tommy Mello? [02:14] Optimizing Recruitment and Service Quality [04:05] Branding Goes Beyond Your Logo [07:26] Motivating Employees to Perform [12:37] Recruiting vs. Creating A-Players [15:52] Using Marketing to Recruit More About Nick Bennett Tommy Mello's website - https://homeserviceexpert.com/ Connect with Tommy Mello on Instagram: https://www.instagram.com/officialtommymello/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together. As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises. Today we discussed: [0:00] Opening [01:50] The Leadership Gap in Marketing [02:57] Why Marketing Leadership Matters [03:39] Steps to Fix Marketing Leadership Gap [08:48] Marketing Leadership as a Service Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape. The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth. Today we discussed: [01:02] Who is Nick Bennett? [01:40] Defining Influencer Marketing in B2B vs B2C [03:51] Best Practices for B2B Marketing and Influencer Integration [06:48] Challenges and Misconceptions in B2B Influencer Marketing [08:48] Successful Product Launch with Influencer Program [11:34] Effectiveness and Authenticity in Influencer Partnerships [15:23] Navigating Global Influencer Marketing [18:47] Niche Focus and Controversial Content for Engagement More About Nick Bennett Nick Bennett's website - http://www.tackgtm.com Connect with Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!