ALEPH - GLOBAL SCRUM TEAM - Agile Coaching. Agile Training and Digital Marketing Certifications

Google Analytics is a powerful tool, but extracting valuable and useful insights can often feel like pulling teeth—especially for beginners. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are 3 actionable ways to use Google Analytics to improve SEO. 1. Find low-hanging opportunities to boost traffic Consider whether a page is about a topic where freshness is a ranking factor. Second, if you see a significant organic traffic change to your homepage, it's usually down to a fluctuation in the search volume of navigational queries. Maybe you went viral six months ago, and more people were Googling your brand, but then it naturally dropped back to the mean? 2. Find high-converting pages and improve their SEO The ultimate goal of SEO is usually to drive more sales from organic search. One of the easiest ways to do that is to improve rankings for your most valuable pages. Hit the “SERP” button and compare your page's SEO metrics to those that outrank you. Take action to improve your page where it falls short. 3. Improve landing pages that contribute to conversions People rarely land on websites they've never visited before and buy something right away. They go on a journey, often visiting multiple pages on your site in the process. By default, Google Analytics credits 100% of the conversion to the last landing page the user visited (provided that it was a non-direct click). But the reality is that the person probably wouldn't have converted if they didn't read a blog post first. So technically, this page helped assist the conversion. Improving SEO for these pages will probably lead to an increase in conversions and revenue. For more information, visit www.iidm.world --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. But you'd probably prefer not to take a stab in the dark. Hi, I'm Cally, from the International Institute of Digital Marketing. Let's run through a simple process for creating optimized URL slugs. 1. Remove special characters Have you ever seen a URL with backslashes () or square brackets ([])? Probably not, because these are unsafe characters that don't belong in URLs. You should remove these for obvious reasons, but it's also best practice to remove other special characters like commas, colons, semicolons, etc. 2. Remove superfluous information Google says it's good practice to make URLs as simple as possible. So remove anything you don't need from our potential URL. Note that you'll have to use common sense for this part. The aim is not to make your URL so short that it no longer accurately describes its content. It's to remove unnecessary words and phrases. 3. Boil it down to a keyword Most titles naturally contain keywords, so what you're probably left with at this stage is a simplified, keyword-rich version of your title. This can lead to long URLs that get truncated in search results. The additional context can also be an issue should you ever want to update the page. So, the next step is to find the keyword that represents the most popular way people search for your page's topic. 4. Make it lowercase Most web servers treat lower and uppercase URLs the same, but this isn't always the case. Technically, everything after the hostname (domain) in a URL is case-sensitive, and some servers will treat them differently. To be on the safe side and to avoid potential duplicate content issues, use lowercase URLs—always. For more information, visit www.iidm.world --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

LinkedIn is talked about as an underrated platform. Like TikTok, LinkedIn posts can actually go viral. The thing is, you're not going viral on a platform with all types of users. You're going viral on a platform where everyone is there to talk about business. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are 3 effective ways to increase impressions, engagement, and post clicks on LinkedIn. #1: Find LinkedIn Posts in Previously Published Content The first step of creating LinkedIn content is realizing you don't need to create LinkedIn content. You already have content that could be used on LinkedIn. It just hasn't been put into a LinkedIn-friendly format. You just need to make your content native to the platform you're posting on. This means you don't want to post a long, all text LinkedIn post to your Instagram stories. #2: Create Downloadable Documents (Not Opt-In Lead Magnets) These aren't lead magnets where users opt-in to your email list to get the resource. You're just going to give them the resource. This may go against your marketing brain, but the data doesn't lie. Two million impressions and over 62,000 link clicks tell us this strategy is working. We're establishing trust with our audience and showing them how much value we give away for free. #3: Lean into Employee-Generated Content Employee-generated content gets higher engagement, follows, and conversions than branded content. Have your company's leaders explain what employee-generated content is, how it can help the business, and what they'd love to see from employees in the future. For more information visit www.iidm.world --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Organic search refers to the non-paid search results from a search engine. These results can't be bought or influenced by advertisers; they're the ones the search engine deems most relevant to the user's search query. What types of organic search results are there? Hi, Im Cally, from the International Institute of Digital Marketing. Let's look at some types of organic search results. Featured snippets Featured snippets are short snippets that briefly answer the searcher's question. They appear at or near the top of Google's organic search results and the snippet is pulled from one of the top-ranking results. Video carousels Video carousels feature videos related to the search query. The entire carousel takes up one organic position. Top stories Top stories boxes feature recently published content about a topic. These usually show up in the organic results for newsworthy topics. People also ask People also ask (PAA) boxes show common questions that people also tend to search for. Each question is answered with a short excerpt pulled from a relevant page on the web. Why is organic search important? Ranking in organic search for relevant keywords drives ‘free' traffic to your website. For example, the Ahrefs Blog gets an estimated 355,000 visits from organic search each month. If they had to pay Google for this traffic, it would cost them an estimated $946,000 per month. Given that you have to create and produce content to rank in organic search results, the cost of traffic from organic search is never truly free. But it's often the most cost-effective way of driving high-quality targeted traffic to a website. Organic search is also important for anyone publishing videos on YouTube, as Google often ranks YouTube videos in their video carousels and featured snippets. In other words, ranking your videos in Google can often send plenty of views your way. For more information on SEO, visit www.iidm.world --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. Hi I'm Cally, From the International Institute of Digital Marketing. Here are 6 app monetization strategies you can use to ensure your app's success. 1. Charge for the App in the App Store Charging for app downloads is the oldest trick in the book. When apps were first introduced in the mobile world, the majority of them cost money to download. This model is less popular these days, with many apps instead offering in-app purchases or subscription plans. That being said, depending on your target market, charging for your app may be a good strategy. 2. Offer Paid Premium Accounts This strategy is often referred to as the “freemium model” as it offers free featuresfor all users, but enhanced features for those who choose to pay for a premium account. In this model, you can attract users with a free download and then ask for payment for an enhanced experience. 3. In-App Ads Running in-app ads is one of the most common app monetization strategies. With this method, revenue is generated through sponsored ads, which allow the app to remain free for users. In a free model, users are incentivized to use your app. Plus, the more users you have, the more revenue your ads will generate. 4. Subscriptions In this model, your app can still be free to download, but different services will be offered to users that subscribe than to those who don't. Depending on the service your app offers, you may want to offer different kinds of subscriptionsbased on necessary features. 5. Partnerships If you already have an established app or a large user base, you may engage in strategic partnerships with known brands who want to connect with your audience. Sponsorships help connect your audience to other relevant brands and can build brand integritythrough smart partnerships. On the sponsor's side, they open up their advertising to new demographics and have the opportunity to push new content to interested consumers. 6. In-App Purchases This strategy can be especially useful if your app is free, as it offers a way to generate revenue without charging for your service. If you want to leverage in-app purchases in your app monetization strategy, consider what features you can offer to enhance your user experience. Successful in-app purchases leverage gamification and offer benefits to the user. For more information, visit www.thedigitalmarketinginstitute.org #Appmonetization #Subscriptions #Partnerships --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

As you are working on your website's search engine optimization, keep in mind there are several types of bad backlinks you don't want. Hi, I'm Cally, from the International Institute of Digital Marketing. These are five of the most significant types of backlinks to avoid. 1. Links From Spammy Sites These are links back to your site from places you just don't want to be associated with your brand. Your website could be receiving backlinks from these kinds of places and search engines may penalize you, especially if you start receiving tons of spammy backlinks. If you've never researched your backlinks, now is the time. Use a Backlinks tool to get a list of backlinks to your site. 2. Links From Link-Mill Websites Link-mill websites or paid link schemes bring the number of backlinks many site owners think they need to up their SEO game. The problem is more links aren't always a good thing, especially when they come from dubious sources like link mills. Search engines keep getting smarter and no matter how clever the latest scheme seems, it's going to be found out eventually. 3. PR Release Links Press releases can be a source of bad backlinks. But that doesn't mean every press release opportunity is going to penalize your website. You should, however, avoid filling a press release page with dozens of keyword-heavy links back to your site and then spamming it to dozens of newswires. The problem really comes in when brands do this repeatedly, trying to build backlinks to up their SEO. 4. Links From Sites Unrelated to Your Industry Not every backlink is a great one if it's wildly irrelevant or from somewhere completely unrelated to what you do. When you're starting to build backlinks to your website from fields and industries not related to your own, it can create confusion. 5. Discussion Forum and Blog Comment Links Search engines can spot when backlinks are just keywords filled with linkson forum after forum. They are becoming smarter, thanks to AI and natural language processing,and notice when it's not a conversation, but a broadcast. As you research backlinks to your site, if you find a batch from any discussion forums, you can disavow them. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

If you've ever juggled multiple Twitter accounts, you know how challenging it can be. This is why it might be worth merging your Twitter accounts instead. By unifying your Twitter presence, you can strengthen your brand story and reach a wider pool of followers across two or more separate accounts. Hi, I'm Cally, from the International Institute of Digital Marketing. Here's how to merge your Twitter accounts. Merge Twitter Accounts Through Your Dashboard While you can't merge Twitter accounts, you can bring them together on your desktop or the Twitter mobile app. Log on to your account, click the “More” button on the right-hand sidebar, and click the little “+” symbol. Next, click “Create new account” or “Add existing account” to proceed: The process is similar for the iOS and Androidapps. You can add up to five accounts this way, so it's a good tip to know about. Communicate With Your Followers Twitter's not ideal for communicating lengthy statements, so pin posts from your website or other social media accounts to explain the situation. Use the same messages, posted simultaneously, across both Twitter accounts to start building some brand continuity and consistency right away. Use Twitter Ads If you're consolidating, you're not just looking to hold onto existing followers. You're looking for new customers, too. Consider launching Twitter ads and running them across both accounts. Are Twitter ads really worth it, though? Absolutely. For one thing, we're seeing a 35 percent increase in ad engagement across Twitter, which means there's an audience out there for your corporate ads. Plus, the average Twitter user enjoys targeted, highly specific content, which means promotional yet informative adscan offer users what they want. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

If you're looking to get into video marketing, there's no better channel than YouTube. The good news is you don't need to flood thousands of dollars in YouTube advertising. Hi I'm Cally, from the International Institute of Digital Marketing. Here's how to create a good channel that constantly puts out quality content that people want. Create a Great Channel Layout & Organize Your Youtube Content The first step to YouTube marketing is to have a great channel layout. When people come to your channel, they need to know what you're about and what types of videos you have. Create Regular YouTube Video Content Consistently updating your channel with content will keep your channel feed active, increase your presence on YouTube, and help you build an audience. You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content. Design The Right YouTube Thumbnails Don't skip this part. Choosing your YouTube thumbnail is just as, if not more, important than crafting a great title. Cross-Promote with Other Channels To increase your reach on YouTube, make it a priority to identify and reach out to other similar channels to cross-promote or collaborate in a mutually beneficial manner. This doesn't mean that you need a huge following on YouTube already. You can use your email list, social following, or even embed videos on your website to drive traffic. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

You may be filled with questions, wondering how a chatbot can help when it comes to improving your marketing strategies. What if my company is small? Are they still useful? What can chatbots really do when it comes to adding valueor enhancing marketing strategies? The answer is: Lots of things, actually. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are 6 Reasons to use chatbots for your website. 1.Chatbots Simplify Things Chatbots keep things easy for everyone involved. It may not be able to pull a rabbit out of the hat, but it will sure feel like magic to your customer, without the need to keep any difficult tricks or gimmicks up your sleeve. Chatbots are tailored to providing information consumers are looking for. It's their primary job focus and they do it well. 2. Chatbots Talk the Talk Chatbots keep the conversation flowing the same way they conduct business: natural and organized. Since bots aren't human, they don't have the emotional hang ups that humans deal with, allowing them to keep customers feeling cool, calm, and collected. This can diffuse some of the problems that arise from human error. 3. Chatbots Are Always There For Us Chatbots are always there when you need them, day or night. Have an urgent question you need answered at two in the morning? Chatbots will be there waiting and willing to assist, guaranteed. With a chatbot always on call and ready to help, you don't need to hire around the clock support staff. 4. Chatbots Make Things Better Bots provide valuable customer service, support, comfort, and in some cases a dash of entertainment. This in turns gives your online visitors and potential customers a more personalized and positive experience, making them feel valued and important. Bots can answer questions promptly and effectively, especially those frequently asked ones. This is particularly helpful, considering many customers have the same inquiries when visiting your site. 5. Chatbots Convert Visitors Into Customers Chatbots respond with lightning fast speed, eliminating lost or misplaced leads. Bots can schedule meetings and appointments on the spot, route potential clients or customers to members of the sales team, or even turn visitors into paying customers by helping them to purchase products or services. Better yet, bots can handle the qualification process for you as well. By collecting data from the prospect's visit, bots can separate qualified leads from those who aren't. This drastically reduces dead end leads and wasting valuable company time. 6. Chatbots Build Brand Trust Chatbots can build credibility and trust in your brand. AI chatbots are often the first interaction a potential customer has with your brand, making it the perfect opportunity to educate the potential buyer about your products and what your services can do for them. Bots really make a positive impression, leading to a powerful bond between the consumer and your brand. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that's often part of these conversations. But bundling it with Agile causes all kinds of confusion. Hi, I'm Cally, from the International Institute of Digital Marketing. Let's look at a Scrum-based approach to content marketing. Scrum benefits for content teams The iterative approach of Scrum gives the content marketing team clearly defined increments of work, which can be analyzed and modifiedquickly without wasting time on something that provides no value to the blog, the company, or the readers. Organizing content work Scrum provides a great structure for organizingthe work in a way that makes clear who is working on what and why something is being done. product backlog The product backlog is a prioritized list of everything needed for the product. For a content marketing team, that product may be successful content pieces that bring in leads and boost conversion rates (or anything else that your team is focusing on). Sprint backlog When it's time to start a new sprint, the development team pulls the product backlog items needed to reach the sprint goalinto the sprint backlog– a list of ordered PBIsto be worked on in that sprint. Scrum meetings Scrum meetings are held regularly and help improve teamwork and the product. Sprint planning The sprint planning meeting happens before a sprint starts. At the planning meeting, the product owner suggests product backlog itemsthat the team should work on and the development team then discusses what to take on and the best way to do the work. Daily Scrum During brief daily Scrum meetings, the team talks about what they've done, how everything is going, and what they plan to do that day. It's the perfect opportunity for the team to identifypossible bottlenecks and impediments and come up with a way to resolve them. Sprint review After the sprint, the Scrum team members meet to review the work accomplished. They talk about what they did well and what could be improved in future sprints. The sprint review is also the chance to showcase the team members' work. Sprint retrospective The sprint retrospective focuses on how the team collaborated as a unit, the obstacles they ran into, and how they can become a more productive and collaborative team. The purpose is not to assign blame but to have a positive meeting that reinforces the feeling of belonging to an ever-improving unit. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy. Content marketing is the opportunity to make everything we do better. Hi, I'm Cally, from the International Institute of Digital Marketing. Here is How Content Marketing Can Save Your Digital Marketing Strategy Content strategy: The heart of a marketing strategy Many marketing organizations seem stuck in a never-ending cycle chasing the needs of internal content/experience silos and enabling them with the technologies to optimize each separate layer of the customer's journey. In our work and research over the last decade, it is common to see multiple technology solutions managing data, activating content, and measuring consumption of the exact same content. In today's B2B marketing, for example, the lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey. Paid digital media is driven by the need to stand out. It promotes differentiating thought leadership contentmore and the buy-now call to action less. B2B marketing is becoming hyperfocused on targeting customized content into specific accounts. When these activities work well, it's because of a connected, cohesive strategic contentapproach that builds valuefor customers along their journey. In other words, today's integrated marketing strategystarts with a great content strategy. If we can get to a foundational and strategic content marketing approach – we may just find the heart of a central and integrated marketing strategy. For More Information, Visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Most of you must have heard the term ‘social media ROI'. But what does it really mean? Broadly, social media ROI is the total of all the activities, efforts, investments and actions on social media that create value for your brand or business. This could be in the form of brand awareness, traffic to your website, sales through social media promotions, and of course, revenue. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are 4 Quick Steps To Define And Measure Social Media ROI For Your Business 1) Clear objectives Aligning social media strategy to business objectives is imperative. If your social media marketing objectives are not set in line with your brand or business goals, what's the point? If your business wants to increase revenue, but your social media campaigns are targeted at only generating audience engagement without any Call To Action (CTA), your social strategy is completely wrong. 2) Be SMART a) Specific: Do not leave any space for ambiguity. Get as specific as possible. b) Measurable: Ensure that you set goals that you are able to measure. Intangible goals such as ‘increase excitement around the product' will not give you specific numbers. Instead set goals that can be measured in numbers, graphs and metrics. c) Attainable: Don't let over ambition take over your excitement. Set goals that are attainable and realistic. Over-ambitious and unrealistic goals will only lead to disappointment. d) Relevant: Keep it relevant and to the point. Ensure that your goals are aligned with your company's objectives. e) Timely: Follow timelines to the tee. Fix the date of commencement and end date. This will help you in measuring the ROI. 3) Measure these metrics ● For engagement: likes, comments, clicks, shares, and brand mentions ● For reach: followers and impressions ● Make use of tools such as Google analytics, Facebook analytics and more 4) Keep track of expenses Once you have set up your goals, started generating quality content, posted content and started seeing traction, make sure you keep a track of the expense to calculate how much your investment is returning to you. Review performance and re-strategize if need be once you reach the end of a phase on the timeline. Rethink. Reflect. For more information, Visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Make no mistake: running a website is hard. The good news is that WordPress maintenance servicescan take a load off users' shoulders, keeping their sites up to date and allowing them to spend their time elsewhere. Hi, I'm Cally, from the International Institute of Digital Marketing. Here is a list of the best WordPress maintenance and management services. #1 – WP Buffs — The Best For Site Security WP Buffs is a top maintenance service for those that want full confidence in their site's.security When users purchase the service, they'll be able to use the iThemes Security plugin—considered to be one of the best security plugins available. Users also have the option to back up their entire sitewith WP Buffs and store it in the cloud for extra peace of mind. #2 – GoWP — The Best For Agencies GoWP is an ideal WordPress maintenance service for agencies and web developers. Whether you want to expand your team or outsource more of your services, GoWP can completely support you. It positions itself as a white-label service, which allows an agency to layer its own branding and SOPson top of the maintenance services GoWP provides. #3 – FixRunner — The Best For Tech Support FixRunner is a great choice for dedicated tech support. The service features monthly support time from two hours to four hours—this does depend on the plan you opt for—and additional help is available if you need it. You'll be able to use this support time to make all sorts of tweaks to a site, including full debugs, performance improvements, and more. #4 – Valet — The Best For Ecommerce Store Owners Valet should be a top pick for those that run ecommerce stores. It's a comprehensive service that provides manual updates and includes uptime monitoring, security scanning, and full examinations of checkout workflows, all of which help ensure everything is running smoothly for your customers. #5 – SiteCare — The Best For Performance Optimization SiteCare is the best option for site performance optimization. If you want a service that will optimize a site so it loads as quickly as possible, this is your top choice. SiteCare gets to work by first looking at aspects of a site that could be causing it to slow down. This can be due to anything from poorly optimized images to faulty plugins or a web host's quality. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Want more likes, followers, traffic to your e-comm site, and ROI on your digital marketing investment? Of course, you do! Everyone wants it but few are able to get it right. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are the best digital marketing blogs that are a must read every week as a marketer. 1) Intercom From sales, marketing, support, to product and design, engineering and professional growth, Intercom covers a broad range of topicsthat are interlinked with key digital marketing trendsand subjects. 2) Neil Patel Perhaps a digital marketing expert and guru who doesn't need an introduction. Neil Patel is the founder of several tools such as Kissmetrics, Quick Sprout, among others. His blog packs in his vast and versatile experience in one platform. 3) Hubspot Whether it's about launching a new product or writing a blog, e-commerce software or enhancing sales, Hubspot shares the most informative and practical ‘how-to' blogs that help marketers learn the tricks of the trade. 4) Ahrefs With useful insights and helpful content, Ahrefs is one of the best digital marketing blogs used by marketers the world over. The blog is known for publishing engaging studies compiled through a thorough study of data. 5) myHQ Digest myHQ Digest is filled with new articles every week that can help marketers get updated with the latest trends and researched articles in the digital marketing space. myHQ Digest has articles and blogs, both of research and journalistic experience, as well as listicles and resources. For more information, visit www.thedigitalmarketing.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Scrum Artefakte Scrum se artefakte verteenwoordig werk of waarde. Dit is ontwerp om die deursigtigheid van sleutelinligting te maksimeer. Dus, elkeen wat hulle ondersoek, het dieselfde basis vir aanpassing. Elke artefak bevat 'n verbintenis om te verseker dat dit inligting verskaf wat deursigtigheid en fokus verhoog waarteen vordering gemeet kan word: ● Vir die Produkagterstand is dit die Produk Doelwit ● Vir die Sprint-agterstand is dit die Sprint-doelwit ● Vir die Inkrement is dit die Definisie van Gedaan Hierdie verbintenisse bestaan om empirisme en die Scrum-waardes vir die Scrum-span en hul belanghebbendes te versterk. Produkagterstand Die produkagterstand is 'n opkomende, geordende lys van wat nodig is om die produk te verbeter. Dit is die enigste bron van werk wat die Scrum-span onderneem. Produkagterstande wat deur die Scrum-span binne een sprint gedoen kan word, word geag as gereed vir keuring tydens 'n Sprintbeplanningsgeleentheid. Hulle verkry gewoonlik hierdie mate van deursigtigheid nadat hulle aktiwiteite verfyn het. Verbintenis: Produk Doelwit Die Produkdoelwit beskryf 'n toekomstige toestand van die produk wat kan dien as 'n teiken waarteen die Scrum-span kan beplan. Die Produkdoelwit is in die Produkagterstand. Die res van die Produkagterstand kom na vore om te definieer wat die Produkdoelwit sal bereik. Sprint-agterstand Die Sprint-agterstand is saamgestel uit die Sprint-doelwit (waarom), die reeks produkagterstand-items wat vir die Sprint gekies is (wat), asook 'n plan vir die lewering van die toename (hoe). Die Sprint-agterstand is 'n plan deur en vir die ontwikkelaars. Die Sprint Doelwit is die enkele doewitl vir die Sprint. Alhoewel die Sprint-doelwit 'n verbintenis deur die ontwikkelaars is, bied dit buigsaamheid in terme van die presiese werk wat nodig is om dit te bereik. Die Sprint-doelwit skep ook samehang en fokus, wat die Scrum-span aanmoedig om saam te werk eerder as aan afsonderlike inisiatiewe. Die Sprint-doelwit word tydens die Sprint Beplanning-byeenkoms geskep en dan by die Sprint-agterstand gevoeg. Inkrement 'n Inkriment is 'n konkrete stap na die produkdoelwit. Elke inkrement is 'n toevoeging tot alle vorige inkremente en is deeglik geverifieer en verseker dat alle inkremente saamwerk. Om waarde te kan lewer, moet die Inkrement bruikbaar wees. Werk kan slegs as deel van 'n toename beskou word, waneer dit aan die Definisie van Gedaan voldoen. Verbintenis: Definisie van Gedaan Die definisie van gedaan is 'n formele beskrywing van die toestand van die inkrement wanneer dit voldoen aan die kwaliteitsmaatreëls wat vir die produk benodig word. Die oomblik dat 'n Produkagterstand-item aan die Definisie van Gedaan voldoen, lei dit tot 'n Inkrement. Daar word van die ontwikkelaars verwag om aan die Definisie van Gedaan te voldoen. Eindnota Scrum is gratis en word in hierdie gids aangebied. Die Scrum-raamwerk, soos hier uiteengesit, is onveranderlik. Alhoewel dit moontlik is om slegs dele van Scrum te implementeer, is die resultaat nie Scrum nie. Scrum bestaan slegs in sy geheel en funksioneer goed as 'n houer vir ander tegnieke, metodologieë en praktyke. Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of Aleph Technologies' expertise --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Crafting #landing pages that convert is not hard, but the key doesn't lie in creating these pages but making them effective. One must understand that it involves more than just simply designing something that looks good and gives customers what they want. Hi, I'm Cally, from the International Institute of Digital Marketing. Let's look at 6 Tested Ingredients To Create #Landing Pages That Convert #Customers 1) Focus and purpose Like any and every job, a good #landing page has a clear focus on the job that needs to be done and a purpose to have such a landing page in the first place. Remember #customers come in all shapes and size, from all aspects of life and from various industries. We thus need to understand clearly what is the purpose of our #landing page and who do we want as our target audience. 2) The message Make sure you remember what message you want to send out with your #landing page and make sure that is exactly what your landing page is portraying. Don't oversell or undersell yourself and make sure this message is not lost in translation. Set certain guidelines for your landing page and make sure you stick by it. Don't blur the lines so as to get a few extra sales or customers. 3) Optimize your #SEO Your landing needs to be easily accessible to your audience and it also needs to be visible organically when they search for certain products on any search engine like Google. For this, you need to identify your keywords well and find the right focus keyword which helps your customer find the product they are looking for. 4) Talk about your product It's important to illustrate your product well and the content on your #landing page should reflect exactly what it is. You should also not forget the end-goal of getting the user what they want and directing them towards it. 5) Remove all the distractions and make it less intimidating It is important to remove all possible distractions from your landing page and make it as simple as you can for your customers. If your page is lengthy and has many options, it will become too daunting for visitors and they may move on to other options than move towards their final goal. So keep your #landing page as simple as you can and offer options on supporting pages where they are required. 6) Design to convert to your segmented customer's need It is important to create your #landing page keeping in mind your segmented customer's needs and making sure that it speaks to your base audience. Be clear about your base audience and their specific needs, and customize campaigns keeping them in mind. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Scrum Byeenkomstighede Die Sprint is 'n houer vir alle ander geleenthede. Elke byeenkomstigheid in Scrum is 'n formele geleentheid om Scrum-artefakte te inspekteer en aan te pas. Hierdie geleenthede is spesifiek ontwerp om die vereiste deursigtigheid moontlik te maak. Versuim om enige byeenkomstigheid soos voorgeskryf te hou, lei tot verlore geleenthede om te inspekteer en aan te pas. Scrum byeenkomstighede word gebruik om n reëlmaat te bewerkstellig en om die behoefte aan vergaderings wat nie in Scrum omskryf word nie, te beperk. Optimaal, word alle byeenkomstighede op dieselfde tyd en plek gehou om die kompleksiteit te verminder. Die Sprint Sprints is die hartklop van Scrum, waar idees in waarde verander word. Dit is byeenkoms met 'n vaste tydperk van een maand of minder om konsekwentheid te skep. 'n Nuwe Sprint begin onmiddellik na afloop van die vorige Sprint. Al die werk wat nodig is om die Produkdoelwit te bereik, insluitend Sprint Beplanning, Daaglikse Scrums, Sprint Hersiening, en Sprint Terugskou, vind binne Sprints plaas. Tydens die Sprint: ● Geen veranderinge word aangebring wat die Sprint Doelwit in gevaar stel nie ● Kwaliteit daal nie ● Die Produkagterstand word verfyn soos nodig ● Die omvang kan met die Produk-eienaar uitgeklaar en heronderhandel word namate meer geleer word Sprint Planning spreek die volgende onderwerpe aan: Onderwerp Een: Waarom is hierdie Sprint waardevol? Die Produk-eienaar stel voor hoe die produk se waarde en nut in die huidige Sprint verhoog kan word. Onderwerp Twee: Wat kan in hierdie sprint gedoen word? Deur besprekings met die Produk-eienaar kies die ontwikkelaars items uit die Produkagterstand om in die huidige Sprint in te sluit. Die Scrum-span kan hierdie items verfyn tydens hierdie proses, wat begrip en vertroue verhoog. Onderwerp Drie: Hoe sal die gekose werk gedoen word? Vir elke geselekteerde produkagterstand-item beplan die ontwikkelaars die werk wat nodig is om 'n toename te skep wat voldoen aan die definisie van gedaan. Daaglikse Scrums verbeter kommunikasie, identifiseer hindernisse, bevorder vinnige besluitneming en elimineer gevolglik die behoefte aan ander vergaderings. Die Daaglikse Scrum is nie die enigste geleentheid waar ontwikkelaars hul plan kan aanpas nie. Sprint Hersiening Die doel van die Sprint Hersiening is om die uitslag van die Sprint te inspekteer en toekomstige aanpassings te bepaal. Die Scrum-span identifiseer die nuttigste veranderinge om die doeltreffendheid daarvan te verbeter. Die mees effektiewe verbeterings word so spoedig moontlik aangespreek. Hulle kan selfs by die Sprint-agterstand gevoeg word vir die volgende Sprint. Die Sprint Terugskou sluit die Sprint af. Dit word tot 'n maksimum van drie ure vir 'n Sprint van een maand aangebied. Vir korter Sprints is die byeenkoms gewoonlik korter. Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of Aleph Technologies' expertise applying #Agile methods and solutions. We will be your guide and mentor through your business's #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Scrum Waardes Die suksesvolle gebruik van Scrum hang daarvan af dat mense vaardig raak in die uitvoering van vyf waardes: Toewyding, fokus, openheid, respek en moed Die Scrum-span verbind hul daartoe om hul doelwitte te bereik en mekaar te ondersteun. Hul primêre fokus is op die werk van die Sprint om die beste moontlike vordering in die rigting van hierdie doelwitte te maak. Hierdie waardes gee rigting aan die Scrum-span met betrekking tot hul werk, optrede en gedrag. Die besluite en stappe wat geneem word en die manier waarop Scrum gebruik word, moet hierdie waardes versterk, nie verminder of ondermyn nie. Die lede van die Scrum-span leer en ondersoek die waardes terwyl hulle met die Scrum-byeenkomstighede en artefakte werk. Wanneer hierdie waardes beliggaam word deur die Scrum-span en die mense met wie hulle werk, word die empiriese Scrum-pilare van deursigtigheid, inspeksie en aanpassing beruik en vertroue opgebou. Scrum Span Die fondamentele eenheid van Scrum is 'n klein span mense, 'n Scrum-span. Hulle bestuur ook hulself, wat beteken dat hulle intern besluit wie doen wat, wanneer en hoe. Die Scrum Span is klein genoeg om flink te bly en groot genoeg om belangrike werk binne 'n Sprint te voltooi, gewoonlik tien of minder mense. Oor die algemeen het ons gevind dat kleiner spanne beter kommunikeer en produktiewer is. As Scrum Spanne te groot word, moet hulle dit oorweeg om in verskeie samehangende Scrum Spanne te herorganiseer, wat elkeen op dieselfde produk gefokus is. Ontwikkelaars is die mense in die Scrum Span wat daartoe verbind is om enige aspek van 'n bruikbare inkrement te skep in elke Sprint. Die spesifieke vaardighede wat die ontwikkelaars benodig, is dikwels breed en sal afhang van die werkterrein. Ontwikkelaars is egter altyd verantwoordelikheid vir: ● Die maak van 'n plan vir die Sprint, en die Sprint-agterstand ● Kwaliteit aanbring deur die Definisie van gedaan te volg ● Daaglikse aanpassing van hul plan in die rigting van Sprint Doelwit ● Mekaar verantwoordelik hou as professionele persone Produk Eienaar Die produk-eienaar is verantwoordelik daarvoor dat die waarde van die produk as gevolg van die werk van die Scrum-span maksimaal benut word. Hoe dit gedoen word, kan baie verskil tussen organisasies, Scrum-spanne en individue. Die produk-eienaar is ook verantwoordelik vir effektiewe produkagterstandbestuur, wat insluit: ● Die ontwikkeling en uitdrukking van die produkdoelwit ● Die skep en duidlike kommunikasie van produkagterstande ● Bestelling van die agterstande van produkte ● Om te verseker dat die produkagterstand deursigtig, sigbaar en verstaanbaar is Die Produk-eienaar kan die bogenoemde werk self doen of die verantwoordelikheid aan ander delegeer. Ongeag, die produk eienaar bly aanspreeklik. Scrum Meester Die Scrum Meester is verantwoordelik vir die oprigting van Scrum soos omskryf in die Scrum Gids. Dit doen hulle deur almal te help om die Scrumteorie en -praktyk te verstaan, beide binne die Scrum Span en die organisasie. Scrum Meesters is ware leiers wat die Scrum-span en die groter organisasie bedien. Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of Aleph Technologies' expertise applying #Agile methods and solutions. We will be your --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Scrum Teorie Scrum is gebaseer op empirisme en maer denke. Empirisme beweer dat kennis uit ervaring kom en besluite geneem moet word op grond van wat waargeneem word. Maer denke verminder vermorsing en fokus op noodsaaklikhede. Scrum gebruik 'n iteratiewe, inkrementele benadering om die voorspelbaarheid te optimaliseer en om risiko's te beheer. Scrum betrek groepe mense wat gesamentlik alle vaardighede en kundigheid beskik om die werk te verrig en sodanige vaardighede te deel of te verwerf soos nodig. Scrum kombineer vier formele geleenthede vir inspeksie en aanpassing in 'n byeenkoms, die Sprint. Hierdie byeenkomstighede werk omdat hulle die empiriese Scrum-pilare van deursigtigheid, inspeksie en aanpassing implementeer. Deursigtigheid Die ontluikende proses en werk moet sigbaar wees vir diegene wat die werk verrig, sowel as diegene wat die werk ontvang. Met Scrum is belangrike besluite gebaseer op die vermeende toestand van sy drie formele artefakte. Artefakte met lae deursigtigheid kan lei tot besluite wat waarde verminder en risiko verhoog. Deursigtigheid maak inspeksie moontlik. Inspeksie sonder deursigtigheid is misleidend en verkwistend. Inspeksie Die Scrum-artefakte en die vordering in die rigting van ooreengekome doelwitte moet gereeld en noukeurig ondersoek word om moontlike ongewenste afwykings of probleme op te spoor. Om te help met inspeksie, bied Scrum kadens in die vorm van sy vyf byeenkomste. Inspeksie maak aanpassing moontlik. Inspeksie sonder aanpassing word as sinneloos beskou. Skrum byeenkomste is ontwerp om verandering uit te lok. Aanpassing As enige aspekte van 'n proses buite die aanvaarbare perke afwyk, of as die gevolglike produk onaanvaarbaar is, moet die proses wat aangewend word of die materiaal wat vervaardig word, aangepas word. Die aanpassing moet so gou as moontlik gedoen word om verdere afwyking tot die minimum te beperk. Aanpassing word moeiliker as die betrokkenes nie bemagtig of selfbestuur word nie. Daar word van 'n Scrum-span verwag om aan te pas die oomblik dat dit deur inspeksie iets nuuts leer. Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of Aleph Technologies' expertise applying #Agile methods and solutions. We will be your guide and mentor through your business's #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with Aleph Technologies to develop a practical plan of action, implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

A happy and satisfied customer always tells your success story. Most of the people make their purchase decision after reading positive customer reviews on the web. Hi, I'm Cally, from the International Institute Of Digital Marketing. Let's look at 5 tips on using customer reviews in marketing: 1) Post Customer Reviews on Social Media Platforms Facebook, Instagram, LinkedIn are popular social media platforms for customers to discuss and share their experience or submit reviews related to your products or services. Assemble and influencepositive customer reviews by sharing them on your business social media pages such as Facebook, Twitter, and LinkedIn, etc. 2) Set Your Customer Reviews on Your Homepage According to the research, 86% of customers want to see information about the product and services from real customers. This is a direct, yet powerful approach to give your website visitors a reason to continue discovering your site, and at last, your products and services. 3) Make a Customer Review Page on Your Website To prove the value of your brand and what you have to offer, the best people who can talk about your services are your happy customers. A devoted customer review page on your website is a simple and best way to enable potential customers to understand feedback on your product from existing customers. 4) Share Customer Reviews in Marketing Emails As per research by Unbounce, more than 294 billion emails are sent every day. A common individual gets 72 emails for every day and spends up to 30% of their working day looking at their inboxes. Counting customer reviews in your special marketing emails may urge your customers to make a purchase on your website. 5) Use Customer Reviews in Search Ads These reviews can help show prospects how you measure up to customers' outlooks. Also, new content all the time can help you to get Rich Snippets and Google Seller Ratings, accordingly improving your reflectivity on search indexes. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Die 2020 Scrum Gids™ Doel van die Scrum Gids Ons het Scrum in die vroeë 1990s ontwikkel. Die eerste weergave van die Scrum Gids was in 2010 geskryf, om die doel van Scrum wereldwyd bekend te maak. Sedertdien het ons die Gids verder ontwikkel deur klein, funksionele opdaterings. Saam staan ons daaragter. Die Scrum Gids bevat die definisie van Scrum. Elke element van die raamwerk dien 'n spesifieke doel wat noodsaaklik is vir die algehele waarde en resultate wat met Scrum behaal word. Om die kernontwerp of idees van Scrum te verander, elemente uit te laat of nie die reëls van Scrum na te volg nie, dek probleme en beperk die voordele van Scrum, wat dit moontlik nutteloos kan maak. Ons volg die toenemende gebruik van Scrum in 'n steeds groeiende komplekse wêreld. Ons is verootmoedig om te sien dat Scrum op baie terreine aangeneem word, wat in werklikheid ingewikkelde werk behels, buiten die ontwikkeling van sagtewareprodukte waar Scrum sy wortels het. Soos Scrum se gebruik versprei, doen ontwikkelaars, navorsers, ontleders, wetenskaplikes en ander spesialiste die werk. Ons gebruik die woord “ontwikkelaars” in Scrum nie om uit te sluit nie, maar om dit te vereenvoudig. As u waarde uit Scrum kry, beskou uself as ingesluit. Soos wat Scrum gebruik word, kan patrone, prosesse en insigte wat pas by die Scrum-raamwerk soos beskryf in hierdie dokument, toegepas en bedink word. Die beskrywing daarvan gaan buite die doel van die Scrum Gids, want dit is konteks-sensitief en verskil baie tussen Scrum-gebruike. Sulke taktieke vir gebruik binne die Scrum-raamwerk wissel baie en word elders beskryf. Scrum Definisie Scrum is 'n liggewig raamwerk wat mense, spanne en organisasies help om waarde te skep deur aanpasbare oplossings vir ingewikkelde probleme. In 'n neutedop, Scrum vereis dat 'n Scrum Meester 'n omgewing moet bevorder waar: 1. 'N Produk-eienaar die werk van 'n ingewikkelde probleem in 'n produkagterstand inforder. 2. Die Scrum-span verander 'n seleksie van die werk in 'n inkriment van waarde tydens 'n Sprint 3. Die Scrum-span en sy belanghebbendes ondersoek die resultate en pas dan aan vir die volgende Sprint 4. Herhaal Scrum is eenvoudig. Probeer dit soos dit is en bepaal dan of die filosofie, teorie en struktuur daarvan help om doelwitte te bereik en waarde te skep. Die Scrum-raamwerk is doelbewus onvolledig en definieer slegs die dele wat benodig word om die Scrum-teorie te implementeer. Scrum word voortgebou deur die kollektiewe intelligensie van die mense wat dit gebruik. In plaas daarvan om mense gedetailleerde instruksies te gee, lei die reëls van Scrum hul verhoudings en interaksies. Verskeie prosesse, tegnieke en metodes kan binne die raamwerk gebruik word. Scrum omvou bestaande praktyke of maak dit onnodig. Scrum maak die relatiewe doeltreffendheid van huidige bestuur, omgewing en werktegnieke sigbaar sodat verbeterings aangebring kan word. Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of Aleph Technologies' expertise applying #Agile methods and solutions. We will be your guide and mentor through your business's #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include d --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Blogging can be a pain. Not because content is hard to write, but due to the fact that no one can guarantee that your blog post gets read. Hi, I'm Cally, from the International Institute of Digital Marketing. Let's look at an analysis of popular blog posts and see what common characteristics they have. A popular post tends to rank for at least 38 keywords But the big difference between posts that generate at least 1,000 visitors versus 5,000 wasn't the number of keywords that they were targeting, it was more so that they were ranking for keywords that were searched on average 984 times a month. But wait, how do you come up with 38+ keywords for every blog post you write? You shouldn't write blog posts just for Google traffic. If the content doesn't provide value to the user, it is going to hurt your website rankings in the long run. But when looking for popular keywords, you can head to Ubersuggest or similar channels to come up with blog post ideasas well as 38 plus keywords per post. The average blog post that is popular contains 1839 words Over the years the SEO game has changed. Generally, the longer your content, the more traffic you can get.But there are a lot of edge cases to that rule. And Google doesn't really care about word count these days as much as they do for user experience. Nonetheless, looking at the word count the average post length was 1839 words. Blog posts that are popular are somewhat new When looking at popular blog posts, we noticed that a lot of sites didn't include a publish date or an updated date. But for the posts that did contain a date, content that generates 1,000 visitors or more a month on average tends to be 388 days old. And content that generates less than 1,000 visitors tends to be 593 days old. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Manifes van Agile Sagteware Ontwikkeling #agile #agilemanifesto #softwaredevelopment Ons ontdek voortdurend beter maniere om sagteware te ontwikkel deur dit self te doen en deur ander te help om dit te doen. Daardeur het ons die volgende waardes ontdek: Indiwidue en interaksies eerder as prosesse en gereedskap Werkende sagteware eerder as omvattende dokumentasie Kliëntesamewerking eerder as kontrakonderhandeling Reaksie op verandering eerder as die volg van 'n plan Dit wil sê, al is die items aan die regterkant ook van waarde, heg ons meer waarde aan die items aan die linkerkant. Beginsels van die Agile Manifes Ons volg die volgende beginsels: 1. Ons hoogste prioriteit is om die kliënt tevrede te stel deur die vroegtydige en voortdurende lewering van waardevolle sagteware. 2. Verwelkom veranderings in die behoeftes, selfs laat in die ontwikkelingsproses. Agile se prosesse maak voorsiening vir verandering ter wille van die kliënt se mededingende voordeel. 3. Lewer funksionele sagteware op ‘n gereelde basis, van ‘n paar weke tot ‘n paar maande, met ‘n voorkeur vir korter periodes. 4. Besigheidsmense en ontwikkelaars moet voortdurend, en op ‘n daaglikse basis, saam werk aan projekte. 5. Bou projekte rondom gemotiveerde indiwidue. Voorsien hulle van die nodige werksomstandighede en ondersteuning, en vertrou dat hulle die werk kan doen. 6. Die doeltreffendste wyse om inligting aan en binne ‘n ontwikkelingspan oor te dra, is deur persoonlike interaksie. 7. Doeltreffende sagteware is die primêre maatstaf van vooruitgang. 8. Agile se prosesse bevorder volhoubare ontwikkeling. Die borge, ontwikkelaars en gebruikers behoort in staat te wees om onbepaald ‘n konstante tempo te handhaaf. 9. Volgehoue aandag aan tegniese voortreflikheid en goeie ontwerpe bevorder behendigheid. 10. Eenvoud – die kuns om onafgehandelde werk te maksimaliseer – is noodsaaklik. 11. Die beste argitektuur, behoeftes en ontwerpe kom na vore vanuit self-georganiseerde spanne. 12. Die span neem sy situasie op 'n gereelde basis in oënskou om doeltreffender te word en pas sy aksies dan dienooreenkomstig aan. Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of Aleph Technologies' expertise applying #Agile methods and solutions. We will be your guide and mentor through your business's #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with Aleph Technologies to develop a practical plan of action, implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

It's true that email marketing and social media are different by nature and each one has its unique characteristics. However, as the digital marketing space is becoming more and more competitive, and customers expect an omnichannel experience, it is only logical to combine two of the most effective marketing channels to get the best results possible. Hi, I'm Cally, from the International Institute of Digital Marketing. Let's explore ways that you can integrate your email marketing with a social media strategy. 1. Transform your emails into social media campaigns If you want to maximize your social reach, then running a campaign specifically designed to promote your social channels is ideal. Showcase the benefits the subscriber is going to enjoy when he becomes a follower in each social media channel. This tactic is great because it allows you to grow your social follower base exponentially. 2. Add social media buttons in your email marketing campaigns Including social media buttons in emails is the most common email and social media integration practice that most businesses out there use. By adding those buttons, you give your subscribers a chance to communicatewith you through multiple social channels. 3. Grow your email list through social media Another thing you can do by leveraging the power of social media is to encourage your social media followers to sign up for your mailing list. One of the best ways to do this is by utilizing your Facebook page's main call to action button. The only thing you need to do is turn your Facebook CTAinto a newsletter sign-up button and that's it! 4. Create a newsletter signup tab If you don't want to sacrifice your precious CTA, Facebook's brand pages provide customizable tabs that you can create to attract new email subscribers. This opt-in tab allows Facebook fans to sign up to your newsletter without the need to visit a landing page or your website. 5. Upload your list on social platforms Another excellent way to merge your email and social media marketing strategies is to upload your subscriber lists on social platforms. You can use these uploaded lists to follow your subscribers on social media, personalize your customers, and run promoted social media campaigns. 6. Make social sharing of your emails possible Email marketing allows you to create campaigns that will motivateyour subscribers to click on your CTA. Even if your email audience is enough to bring the conversions you want, expanding the reach of your message. It can be done through social media and will lead you to greater results. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Want to up the social media marketing game for your business? Make use of social media listening tools. Businesses use social media listening tools to learn what consumers are saying about theirbusiness, productor industry. Hi, I'm Cally from the International Institute of Digital Marketing. Here are 8 amazingly effective social media listening tools: 1. Reddit Keyword Monitor Pro Reddit has about 114.5 million views per month. With so much traffic, the Reddit Keyword Monitor Pro effectively listens to who's talking about what. The tool has the following features: ● Real-time tracking ● SMS, email alerts when a certain keyword is mentioned ● A variety of stats and charts related to specific tracking ● Easy sharing and exporting stats and reports 2. Brandwatch Brandwatch allows the viewing of key insights from millions of sources across the web. The tool also enables users to engage and respond to different target communities, help teams handle mentions and assign a workflow to team members. 3. Hootsuite One of the most used and effective tools, Hootsuite uses tabs and streams within the dashboard for different kinds of listening that a brand wants to engage in. It allows listening to Twitter, Google+, YouTube, and Instagram. It includes features such as: ● Setting up unlimited custom streams ● Search by keyword, hashtag, location in different languages ● Team sharing ● Adding of monitoring apps 4. Agorapulse Another social listening tool that allows brands to monitor social media conversation and gain deeper insights into customers' speech. Agorapulse believes in using social listening to engage with customers and build relationships through listening. 5. Mention Mention allows brands to listen to millions of sources such as social media, news websites, blogs, forums, and websites. The tool can apply to 42 languages. This tool can also be used to assign tasks and share alerts within teams. 6. Sprout Social A social media listening tool that supports Twitter, Facebook, Google+, Instagram and LinkedIn, Sprout Social can be used for engagement and social monitoring. It has the ability to monitor and make changes in real-time and identify key customers of the brand. 7. Talkwalker This tool has the ability to listen and monitor in 187 languagesand can monitor 150 million websites. With the ability to track more than 30 thousand brand logos, it is one of the few platforms with integrated visual listening features. 8. Synthesio Another efficient social media listening tool is Synthesio that helps brands strategize their social media marketing plans for optimum results. Its features consist: a worldwide reach of 195 countries, multilingual listening abilities, and enhanced privacy and security features. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Scrum Values Successful use of Scrum depends on people becoming more proficient in living five values: Commitment, Focus, Openness, Respect, and Courage The Scrum Team commits to achieving its goals and to supporting each other. Their primary focus is on the work of the Sprint to make the best possible progress toward these goals. The Scrum Team and its stakeholders are open about the work and the challenges. Scrum Team members respect each other to be capable, independent people, and are respected as such by the people with whom they work. The Scrum Team members have the courage to do the right thing, to work on tough problems. These values give direction to the Scrum Team with regard to their work, actions, and behavior. The decisions that are made, the steps taken, and the way Scrum is used should reinforce these values, not diminish or undermine them. The Scrum Team members learn and explore the values as they work with the Scrum events and artifacts. When these values are embodied by the Scrum Team and the people they work with, the empirical Scrum pillars of transparency, inspection, and adaptation come to life building trust. Scrum Team Developers Developers are the people in the Scrum Team that are committed to creating any aspect of a usable Increment each Sprint. The specific skills needed by the Developers are often broad and will vary with the domain of work. However, the Developers are always accountable for: ● Creating a plan for the Sprint, the Sprint Backlog ● Instilling quality by adhering to a Definition of Done ● Adapting their plan each day toward the Sprint Goal ● Holding each other accountable as professionals Product Owner The Product Owner is also accountable for effective Product Backlog management, which includes: ● Developing and explicitly communicating the Product Goal ● Creating and clearly communicating Product Backlog items ● Ordering Product Backlog items ● Ensuring that the Product Backlog is transparent, visible and understood The Scrum Master serves the Scrum Team in several ways, including: ● Coaching the team members in self-management and cross-functionality ● Helping the Scrum Team focus on creating high-value Increments that meet the Definition of Done ● Causing the removal of impediments to the Scrum Team's progress ● Ensuring that all Scrum events take place and are positive, productive, and kept within the timebox The Scrum Master serves the Product Owner in several ways, including: ● Helping find techniques for effective Product Goal definition and Product Backlog management ● Helping the Scrum Team understand the need for clear and concise Product Backlog items ● Helping establish empirical product planning for a complex environment ● Facilitating stakeholder collaboration as requested or needed The Scrum Master serves the organization in several ways, including: ● Leading, training, and coaching the organization in its Scrum adoption ● Planning and advising Scrum implementations within the organization ● Helping employees and stakeholders understand and enact an empirical approach for complex work ● Removing barriers between stakeholders and Scrum Teams Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/events https://www.aleph-technologies.com/courses https://www.aleph-technologies.com/trainers We guide you through your #Agile Transformation. --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

In the era of digital and business transformation, the ways to present your brand and market your products and services have changed drastically. . Hi, I'm Cally, from the International Institute of Digital Marketing. Here are a few steps to master the SEM strategy for your brand: 1. Keyword research and development Keywords are the key element your audience uses to find out more about you and your brand services. Consider how your audience searchesthe terms and what kind of keyword they use to search for a particular thing. ● High chances of conversion (The keywords that audience types) ● Higher click-through rate (CTR) as it generates more traffic to the site. 2 . Landing page Here are a couple of tips to improve your Landing pages: ● Decide whether your pages need modification to be viable with your SEM postings ● Test connections so that each posting is highlighted on the right page. ● Ensure that the site offers the right services, so you can follow all customers. ● Make transformations simple with a solid call to action and a simple to-explore interface. 3. Creative Ad copy Creating an Ad copy that consists of relevant keywords and does not look like a sales pitch. Brands should focus moreover on the creative aspects and develop an ad copy that's not: ● Deceiving or misleading ● Should attract unnecessary and irrelevant traffic. ● Meanwhile, check that it does not contain irrelevant terms. 4. SEM Campaign structure ● Establish classes of keywords based on the search enginethat you are using to run the campaign. ● Test the URLs for every keyword to guarantee they highlight the right pages. ● Review your ad copy and make sure it's free of error. 5. Optimization of the SEM campaign Testing and monitoring is the key to optimizingthe campaign. The more dynamic a keyword is, the more careful you ought to be with your examination. Track your transformations over the long run to see where you are losing out. You can pinpoint the areas and improve the issues and challenges along the way. The key is to keep experimenting. 6. Measure the results: Examine the results carefully. You can quantify the ROI of each strategy, and evaluate it against the average ROI on different campaigns. 7. Enhance the metrics Remember your objectives when you need to improve your targets. By understanding the connection of key audiences, you can make changes to correct the activities and bid your budgets wisely. 8. Think about long term conversions Momentary success is fine, yet your business needs a strategy that adds value to your prospects. Your SEM techniques should be highly targeted, sustain a good brand image, and helpful in retaining the existing customers. 9. Focus on Brand Vision Your brand vision should be in sync with the campaigns that you are running. From color, font to designing the ads every aspect should have a relevant goal that can be measured wisely. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

What if you could automatethe repetitive and time-consuming tasks that go into running a successful marketing campaign? Marketing automation software is a valuable toolfor any marketer. It's like putting your marketing campaigns on autopilot. Hi, I'm Cally, from the International Institute of Digital Marketing. Here's a list of the top 6 automation options on the market today. #1 – Hubspot — The Best Sales, Customer Service, and Marketing Automation Software If you're looking for an easy way to automate your sales, customer service, and marketing processes, Hubspot Growth Suite is an excellent and affordable solution. Hubspot goes beyond automating your business processes. It also helps integrate and optimizedifferent departments in one centralized location, thus streamlining your entire business's workflow. #2 – ActiveCampaign — The Best for Email Marketing Automation Email is one of the most important aspects of digital marketing. All the tools on this list include email marketing in one form or another, but ActiveCampaign specializes in it. So, it's an excellent option if you want to hone in and focus on improving your email marketing strategy. It's also a super affordable tool that includes numerous automation features for leads anywhere in your funnel. #3 – Freshworks CRM — The Best for Small to Midsize Businesses Freshworks CRM is an intelligent marketing automation platform that anyone in the office can use with a lot of the marketing automation features they need to attract customers, nurture their audiences, understand their needs, and drive conversions. #4 – Pardot — The Best for B2B Businesses Pardot exists to help B2B companies build relationships and turn those relationships into revenue. You get a suite of tools perfectly designed for this mission, so you can accommodate an extended buying process and manage complex pipelines. #5 – Acoustic — The Best Enterprise-Grade Multi-Channel Marketing Automation Software Acoustic offers an array of marketing automation products for centralized cross-platform multi-channel marketing. From personalization and email campaigns to web content management and experience management, they offer something for everyone. #6 – Act-On — The Best for Marketing Agencies With Act-On, you can learn more about your clients' audiences to personalize and tailor their message to match. Not only does this make their life easier, but it also means your team can work less to produce better results. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Launching a new #Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Hi, I'm Cally, from the International Institute of Digital Marketing. Here is a 10-Step Guide to Creating a Profitable #Google AdWords #Campaign from Scratch #Google Adwords Step #1: Is There Customer Demand? If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. So, before you get too excited about creating your first #campaign, you need to verify there is, in fact, search volume for what you're going to offer. #Google Adwords Step #2: Can You Afford to Advertise on Top Keywords? Before finalizing your keyword list, you must make sure it makes sense to target that term. This will prevent you from going after keywords where there's no chance of them being profitable. To answer the question “Can I afford to advertise on this keyword?” you need to calculate your maximum cost per click (Max CPC). You'll compare your business's Max CPC to the estimated keyword CPC in the Keyword Tool to see if you can afford to advertise. #Google Adwords Step #3: Perform Competitor Analysis In most industries, you'll find competitors who already have tested and optimized their AdWords campaigns. That means they have figured out which keywords, ads, and landing pages work and do not work in your market. A very cool competitive intelligence tool for this is KeywordSpy. KeywordSpy collects, organizes, and provides easy access to all of your competitors' historical advertising information. #Google Adwords Step #4: Leverage a Powerful USP Your USP, or unique selling proposition, is what differentiates your business from your competitors and gives your prospects a compelling reason to choose you. In other words, your USP answers the question, Why should your prospect choose to do business with you, versus any and every other option, including doing nothing? #Google Adwords Step #5: Have an Irresistible Offer What can you offer in your AdWords campaign that is so compelling your prospect would be a fool to not take action? How can you stand out from all the other ads your prospect will see in the search results? The answer is your irresistible offer, which consists of the following four components: Value, Believability, Reduce or Reverse Risk, and a Call to Action. #Google Adwords Step #6: Create Compelling Ads With AdWords search advertising, you pay only when people click on your ads. Therefore, your ads have two very important jobs: 1. Attract qualified prospects so they click on your ad instead of competitors' ads. 2. Repel unqualified prospects so they do not click and waste your ad budget. That means more traffic, more sales, and less wasted money on unqualified traffic, which all leads to higher profits for you. #Google Adwords Step #7: Use Relevant Landing Pages If you're like a lot of first-time advertisers, then your prospect is now on your homepage scratching their head trying to figure out what just happened. Homepages explain everything your business does, all of your products and services, and all of the different customers you serve. In other words, your homepage is not 100 percent relevant to the keyword searched and the ad clicked. Instead, create a dedicated landing page that matches the keyword and the ad. The goal is to make the entire sales process congruent so your prospect is continually reassured they are going down the right path. #Google AdWords Step #8: Conversion Tracking Conversion tracking measures the sales generated by your AdWords campaign. More specifically, you want to know which keywords and which ads are generating sales. If some or all of your sales occur online with an e-commerce shopping cart, then conversion tracking is pretty straightforward. Just use the built-in #Google AdWords #conversion tracking. #Google AdWords Step #9: AdWor --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Time and again, carousel ads prove their bottom-of-the-funnel efficacy to generate direct conversions and sales. Content marketers too can leverage carousel ads to pursue brand awareness, reach, and traffic objectives. Hi, I'm Cally, from the International Institute of Digital Marketing. Let's explore these three creative ways to promote content with Facebook and Instagram carousel ads. 1. Offer a sneak peek into premium content A high-performing campaign promoting a disappointing piece of content is hurtful for the brand. Here is where carousel ads make a difference. With 10 slides available in Facebook and Instagram carousel ads, you have room to showcase samples of downloadable resources before you ask users to visit your website or share their email address. This game-changer both defuses the risks of branding damages and sheds light on the true cornerstone of the campaign: the content resource. 2. Wow your audience with horizontal infographics As content marketers, we know infographics can be a powerful tool to drive engagement on social media, generate backlinks through outreach, and improve SEO. Usually, infographics are designed in a tall, vertical format, which is easy to scroll on desktop and mobile. However, that portrait aspect ratio does not go well with visual requirements for news feed-based social networking sites. But you can flip the table on social-posted infographics and use carousel ads to present infographics in a new way: horizontally. Not only will the horizontal graphics bump up your engagement rate from users bored with and blind to things they have seen a thousand times, they also deliver a deeply satisfying native experience resulting from a perfect blend of your content with the platform's user interface. 3. Serialize related videos In a small study from Facebook IQ research, videos retained users' attention five times longer than static content. It can get better. Do you know what is even more efficient than a video? A series of videos. Your brand can be part of the serialized content revolution– and carousel ads make that easier, allowing you to group and broadcast together multiple videosaround a common themein a single ad. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are five tools and a few tips to help in those efforts. Encourage self-education Training should be done on what qualifies as really good content and what is mediocre. A favorite tool for this is Zest.is. It is a content moderationplatform that uses a community-based system (called a “tribe”) to weed out the content that isn't going to get the level of attention you want. Share and curate knowledge Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Smarp is a knowledge-sharing and content-curation app. It includes employee-driven content curation and development, a news feed that makes it easy to see what is being shared within your company, and a custom company directory of content. Encourage them to play Content marketing is integrated into lots of marketing areas, including search engine optimization and social media marketing. Your content team needs to be aware of what keyword research is, how to put together optimized content and target search queries, and how to create content that gets shared on social media. Hence, training your content team in basic SEO and social media is important. You don't need to train them in the technical SEO tasks, but ensure that they learn important terminology and concepts. Google Analytics Build a separate content marketing dashboard using Google Analytics to allow your team to quickly see how articles perform and learn from their success and failures. Stop, collaborate, and listen Collaboration is important with content marketing teams. But a certain amount of access and incorporation into the content process should be done for all the departments in your organization. Why? Because a strong team works together and marketing is a collaborative effort. There are many tools for this, but CoSchedule is the perfect app for this purpose. Not only does it allow you to plan your editorial calendar and schedule social media, it is also an easy way to keep your team on the same page. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Most companies don't want to think about how their WordPress works, they just want it to work. This is exactly why using managed WordPress hosting is so useful. All the backend maintenance is managed by the provider, the sites are blazing fast, and WordPress never goes down. In the event that there is an issue, it's resolved quickly by the managed WordPress hosting support team. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are the top options for managed WordPress hosting. #1 – WP Engine — The Best Overall Managed WordPress Hosting WP Engine was the first company to offer managed WordPress hosting and they continue to set the bar of excellence. Every aspect of its IT environment has been optimized for WordPress. As soon as companies move their sites to WP Engine, they report increased security, speed, and reliability. #2 – Bluehost — The Best for Brand-New WordPress Sites Bluehost's web hosting plans always strike a great balance between price and value, including its managed WordPress hosting plan known as WP Pro. It's an excellent choice for people who are building a new site and want everything done right the first time. Bluehost is one of only three providers that's recommended by WordPress officially. One of the main reasons is the level of support they provide their customers. #3 – Nexcess — The Best for Ecommerce Sites Nexcess is a very mature provider with hosting solutions for a variety of platforms and needs. Its managed WordPress hosting is a very powerful option for companies in ecommerce because it can handle the needs of today's dynamic websites. Nexcess comes with a lot more bandwidth per dollar than any other provider. This is a big deal for ecommerce, membership sites, and people who sell courses online. They simply cannot function with limited bandwidth. #4 – Kinsta — Best WP Engine Alternative Kinsta is a premium managed WordPress hosting solution that's trusted by the biggest businesses with the most demanding website needs. Large traffic? High availability? No problem. Like WP Engine, Kinsta is built on Google Cloud Platform, but they do it a little differently. Kinsta uses LXD managed hosts to house each site in its own container. #5 – Flywheel — The Best for SMBs that Sell WordPress Sites Flywheel offers a managed WordPress solution that is beloved by developers and agencies who build amazing sites for their customers. It provides an IT environment that's been configured perfectly for top-notch WordPress performance. Like Kinsta and WP Engine, Flywheel is built on Google Cloud, so it delivers excellent uptime and availability. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Scrum Events The Sprint is a container for all other events. Each event in Scrum is a formal opportunity to inspect and adapt Scrum artifacts. These events are specifically designed to enable the transparency required. Optimally, all events are held at the same time and place to reduce complexity. The Sprint Sprints are the heartbeat of Scrum, where ideas are turned into value. They are fixed length events of one month or less to create consistency. All the work necessary to achieve the Product Goal, including Sprint Planning, Daily Scrums, Sprint Review, and Sprint Retrospective, happen within Sprints. During the Sprint: ● No changes are made that would endanger the Sprint Goal ● Quality does not decrease ● The Product Backlog is refined as needed ● Scope may be clarified and renegotiated with the Product Owner as more is learned Sprints enable predictability by ensuring inspection and adaptation of progress toward a Product Goal at least every calendar month. A Sprint could be cancelled if the Sprint Goal becomes obsolete. Only the Product Owner has the authority to cancel the Sprint. Sprint Planning Sprint Planning initiates the Sprint by laying out the work to be performed for the Sprint. This resulting plan is created by the collaborative work of the entire Scrum Team. The Scrum Team may also invite other people to attend Sprint Planning to provide advice. Sprint Planning addresses the following topics: Topic One: Why is this Sprint valuable? The Product Owner proposes how the product could increase its value and utility in the current Sprint. Topic Two: What can be Done this Sprint? Through discussion with the Product Owner, the Developers select items from the Product Backlog to include in the current Sprint. Selecting how much can be completed within a Sprint may be challenging. Topic Three: How will the chosen work get done? For each selected Product Backlog item, the Developers plan the work necessary to create an Increment that meets the Definition of Done. The Sprint Goal, the Product Backlog items selected for the Sprint, plus the plan for delivering them are together referred to as the Sprint Backlog. Sprint Planning is timeboxed to a maximum of eight hours for a one-month Sprint. For shorter Sprints, the event is usually shorter. Daily Scrum The purpose of the Daily Scrum is to inspect progress toward the Sprint Goal and adapt the Sprint Backlog as necessary, adjusting the upcoming planned work. Sprint Review The purpose of the Sprint Review is to inspect the outcome of the Sprint and determine future adaptations. The Scrum Team presents the results of their work to key stakeholders and progress toward the Product Goal is discussed. The Sprint Review is the second to last event of the Sprint and is timeboxed to a maximum of four hours for a one-month Sprint. For shorter Sprints, the event is usually shorter. Sprint Retrospective The purpose of the Sprint Retrospective is to plan ways to increase quality and effectiveness. The Sprint Retrospective concludes the Sprint. It is timeboxed to a maximum of three hours for a one-month Sprint. For shorter Sprints, the event is usually shorter. Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Scrum Artifacts Scrum's artifacts represent work or value. They are designed to maximize transparency of key information. Thus, everyone inspecting them has the same basis for adaptation. Each artifact contains a commitment to ensure it provides information that enhances transparency and focus against which progress can be measured: ● For the Product Backlog it is the Product Goal ● For the Sprint Backlog it is the Sprint Goal ● For the Increment it is the Definition of Done These commitments exist to reinforce empiricism and the Scrum values for the Scrum Team and their stakeholders. Product Backlog The Product Backlog is an emergent, ordered list of what is needed to improve the product. It is the single source of work undertaken by the Scrum Team. The Developers who will be doing the work are responsible for the sizing. The Product Owner may influence the Developers by helping them understand and select trade-offs. Commitment: Product Goal The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against. The Product Goal is in the Product Backlog. The rest of the Product Backlog emerges to define “what” will fulfill the Product Goal. The Sprint Backlog is a plan by and for the Developers. It is a highly visible, real-time picture of the work that the Developers plan to accomplish during the Sprint in order to achieve the Sprint Goal. Consequently, the Sprint Backlog is updated throughout the Sprint as more is learned. It should have enough detail that they can inspect their progress in the Daily Scrum. Commitment: Sprint Goal The Sprint Goal is the single objective for the Sprint. The Sprint Goal is created during the Sprint Planning event and then added to the Sprint Backlog. Increment An Increment is a concrete stepping stone toward the Product Goal. Each Increment is additive to all prior Increments and thoroughly verified, ensuring that all Increments work together. In order to provide value, the Increment must be usable. Multiple Increments may be created within a Sprint. The sum of the Increments is presented at the Sprint Review thus supporting empiricism. However, an Increment may be delivered to stakeholders prior to the end of the Sprint. The Sprint Review should never be considered a gate to releasing value. Work cannot be considered part of an Increment unless it meets the Definition of Done. Commitment: Definition of Done The Definition of Done is a formal description of the state of the Increment when it meets the quality measures required for the product. The moment a Product Backlog item meets the Definition of Done, an Increment is born. If the Definition of Done for an increment is part of the standards of the organization, all Scrum Teams must follow it as a minimum. If it is not an organizational standard, the Scrum Team must create a Definition of Done appropriate for the product. The Developers are required to conform to the Definition of Done. If there are multiple Scrum Teams working together on a product, they must mutually define and comply with the same Definition of Done. Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of Aleph Technologies' expertise applying #Agile methods --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

When Google and the engines automate PPC tasks, you can still remain in control with "automation layering." “Machines are better than people!” While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity foretelling a time in which great intentions actually destroy the future. Not the case in PPC. It's true that, in certain functions, machines ARE better than people. The brilliant minds at Google, Bing, Amazon and Facebook are in a pitched battle to drive time-saving automations to ease the burden on PPC pros. So much so, that many people in our industry understandably fear being automated into a totally different career. Reality? The more the big engines automate, the more value a smart PPC pro can bring to the game. Over the past year, we've made automation standard in our platform and integrated it more closely with automations from Google so that advertisers can do two things more efficiently: 1. Advertisers can create their own automations using rules. Think of it as a simpler way to achieve what you may previously have tried doing with scripts. 2. PPC experts can take back control as the engines introduce more automation using “automation layering“. Think of it as setting your own boundaries that the engine's automations have to stay within. E.g. better control of automated bids, close variants, budgets, etc. 1. Monitor correct implementation of your PPC strategy PPC pros can think of themselves as the doctors of PPC and the automations created by Google as the medicine. It's the doctor's role to find out what ails the patient and what course of treatment might make them better. Likewise in PPC, the human expert understands the goal of the advertiser and chooses tools and automations that are most likely to help achieve the desired outcome. Picking the right tools isn't always as simple as it sounds. For example, advertisers may decide to test automated bidding, also called “Smart Bidding” by Google. But they may forget to take care of some of the recommended prerequisites like upgrading to a more sophisticated attribution model. 2. Monitor the automations from the engines Once all the right tools and automations have been put into place, the PPC expert's role shifts to that of a pilot who needs to monitor that the systems are working correctly and things are staying on course. The PPC professional, too, needs to monitor their automations because as good as automated bidding may be at the math of predicting conversions, it's horrible at flagging unexpected things. So automated bidding will likely do a good job of reducing CPCs when it notices a drop in conversion rate, but it won't do anything to notify the advertiser that there is an anomaly in conversion rate or suggest what may be the root cause of the anomaly. 3. Teach the engines how to use your business data better The third role humans will play in a PPC world where automations are everywhere is that of a teacher. Remember that many automations are driven by advances in machine learning and, as we all know, teachers are needed for learning. So PPC experts need to use their own tools and automations to layer on top of what the engines are doing. A cliche but easy-to-grasp example is that of bidding by weather. If you run a ski resort, you may have historical ski-lift sales data about how many lift passes you sell when the weather is sunny versus when it is snowing. Chances are that Google may not be taking this data into account when its automations decide which users to show ads to and how much to bid. So it would make perfect sense that the advertiser should help the Google system deliver better results by teaching it to do something different based on the weather. --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

If you're looking for a unique way to reach a highly targeted audiencethrough the use of audio, Clubhouse could be your avenue. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are the most useful Clubhouse tools to make your marketing efforts simpler and more effective. 1. Humans on Clubhouse If you're coming to the platform with a specific goal in mind, you might want to use Humans on Clubhouse. This tool offers 1:1 connections to anyone within a particular niche. Whether you're trying to network, build a following, or find an influencer, this Clubhouse tool can help you. 2. Clubhype Since the platform is kept relatively exclusive, there are extra steps you'll want to take to ensure everyone knows you're hosting an event. Clubhype makes this easy. This Clubhouse tool allows you to enter your Clubhouse link, and it generates a sleek and attractive preview image you can share to social media. The image contains the date and time of the event, the title, and all the important members included in the event. 3. Find Clubhouse This tool is similar to Humans on Clubhouse, but instead, it helps you find specific clubs based on topics you're interested in. From a marketing standpoint, it would be good to use this in the beginning so you can find groups that relate to your business and could help you find listeners who may want to join your club as well. 4. Ask Clubhouse Next on the list of Clubhouse tools is something that makes it easier for you to engage with your audience. Ask Clubhouse helps you do this by creating a board where people can ask their questions, and you can address them later on in the event or even at a later date. 5. Clubhouse Glow This is a simple tool that allows you to create a color ring or filter over your Clubhouse avatar. Why would you want to do that? Why not? Generating attention and being able to stand out in a room is an important aspect of marketing. Clubhouse Glow can help differentiate you from the rest of the crowd by adding a nice visual effect to your avatar. 6. Clubhouse Bio Builder Clubhouse Bio Builder is an iOS app that helps you format text, choose the font, and create the most enticing bio possible. People are going to read your bio before joining your club, so you'll want to make sure you've written the best bio possible as well. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

What differentiates the most successful players is the proactivity to find solutions that help to understand the consumer. For this, there are different types of market research, each of them focused on a particular goal. Hi, I'm Cally, from the International Institute of Digital Marketing. Let's explore different types of market research, as well as some of its most common uses. The 3 main types of market research 1- Exploratory research Exploratory research functions as the initial stage of a study and has as its main objective to offer ideas to be worked on. This kind of research has a freer character, that is, it does not have a limitation on what one wants to discover. Any doubt is pertinent and can represent a great discovery to enrichthe following steps. One should not expect statistical conclusions from exploratory research. After all, it works as a preparation of the ground for more solid discoveries in other research. 2- Descriptive research Descriptive research is more palpable in relation to exploratory research. It starts from a situation where insights and information already exist, but this is not consolidated. The descriptive research aims, essentially, to validate hypotheses and to find possible flaws in the planning developed. This type of search works well when the analysis is segmented. Some of the historicallyeffective categories are: social class, age, region, and gender. Descriptive research is also characterized by testing ideas raised in an earlier stage. For this, the relationship between two or more variables generates statistical data that corroborate or not with initial hypotheses. 3- Causal research As its name suggests, causal research determines cause and effect relationships. Based on discoveries made in exploratory and descriptive research, the company starts to perform validation tests. Several variables are applied in order to legitimize or disprove previous insights. It does not have a dichotomous character (right or wrong), that is, some variable may be partially adequate, for example. Two very common applications of causal research are their use to determine the suitability of using marketing funds and to do campaign testing, to check the effectiveness of their results, and to do something if necessary. For more information, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Disclaimer: This video was recorded with permission from the audience shown in this video. For any copyright/privacy concern, please email traning@aleph-technologies.com #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agile #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Overview of the #Scrum# Alliance #Certified #Scrum #Master (#CSM) Course. #Advanced #Scrum #Master(A-CSM) and Path to #CSP. #Certified #ScrumMaster® (#CSM) course is the leading certification and ideal course to study in IT. It helps project teams properly use #Scrum, increasing the likelihood of the project's overall success. This is a 2-day course hosted by #Scrum #Alliance #Certified #Scrum #Trainer. Upon passing the #CSM exam, you will be recognized as a #Certified #ScrumMaster (CSM) by the #Scrum #Alliance. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

This video gives a description of the course #Agile for Teams. Centered around bringing teams into the #Agile sphere, this course is applicable for a wide range of people. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

#Agile for Executives is a course targeted at leaders and executives who want to learn more about #Agile and how to apply it to their teams, as well as how to use the tools that help in #Agile. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

This workshop is tailored to give students an intro into #Kanban, including the tools, processes, roles, responsibilities, and events. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

When you use relevant hashtags(#) in your social media posts, people who are searching for those keywords can find your tweets and posts, and can potentially follow you. Unfortunately, if you use the WRONG hashtags, your marketing won't be nearly as effective. Hi, I'm Cally, From the International Institute of Digital Marketing. Let's discuss How To Find Great Hashtags To Market Your Business 1. Find out what hashtags influencers are using Influencers in your niche are already using a bunch of hashtags that are both popular and highly relevant to your audience. 2. Find trending hashtags in your niche As part of your social media strategy, you will definitely want to identify which topics are trending, both in general and in your industry. 3. Find relevant cross-platform hashtags Tagboard aggregates conversations happening across the web, it's a great tool for finding hashtags that are popular and relevantacross all platforms – and the best part is the tool shows you ACTUAL top posts that use that hashtag on Facebook, Twitter, Instagram, etc. 4. Use Twitter's tailored trends Twitter Trends gives you a list of topics and hashtags based on a bunch of factors directly related to YOU, including your: ● Location ● Your interests ● Who you follow These factors, combined with which tweets are currently trending (not trending yesterday or last week), mean you see tweets that are extremely relevant and popular – right now. 5. Use Hashtags.org to find trending hashtags and more One of the most popular tools out there is Hashtags.org, and for good reason. Enter a hashtag into the search box, and you'll receive a wealth of information including: ● The hashtag definition ● A 24-hour hashtag trend graph ● “Prolific users” of that hashtag ● Recent tweets ● Related hashtags 6. The low-tech option: brainstorming Take some time to sit down and brainstorm which keywords will be of interest to your audience.3 Once you've come up with a list, you can plug them into different tools to find related hashtags and to see how popular they really are! To learn more, visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

What if I told you there was a single marketing channel through which #companies are finding a 3,800% ROI? That's earning $38 for every dollar spent. This magic #marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many #email marketing statistics that have held true for years now. I hear it's too much work to design newsletters, manage a growing number of contacts, personalize messages, and keep the campaign moving forward. There's this perception that email is a time-sink, but it doesn't align with the statistics. If it were really too labor intensive to run an efficient #email marketing #campaign, the average ROI wouldn't even be 1/1000 of what it is, year after year. The key is finding the right #email marketing service. Don't wait to start building better #campaigns in less time. Below are our top 5 recommendations followed by a brief buyer's guide to help you find the right one for you. #1 – Constant Contact Review — The Best for Ecommerce Constant Contact offers some of the best #email marketing services alongside top-notch solutions for ecommerce, event hosting, website building, and multi-channel marketing. They average a 97% deliverability rate. This is only possible because the mature platform blends powerful behind-the-scenes functionality—like blocklists, proactive monitoring, and multiple forms of authentication—with an intuitive UI that helps teams craft effective messages that don't bounce. #2 – Sendinblue Review — The Best Ease-of-Use Sendinblue is a unified CRM, chat, Facebook, SMS, and #email marketing platform. It's loaded with features that are super easy to learn. In other words, lots of tools with very little training. Unlike other options on this list, every Sendinblue subscription (including Free and Lite) comes with a sales CRM, marketing automation, real-time reporting, advanced segmentation features, and more. With popups, landing pages, and chatbots, you can build out your contact list with minimal effort, turning website visitors and Facebook passerbys your next lead. #3 – Zoho Campaigns Review — The Best for Simple Campaigns Zoho Campaigns is a lightweight, cost-effective #email marketing service that comes with all the must-have features. In Zoho #Campaigns, everything has been trimmed, but not watered down. So you can still accomplish 80-90% of what you can do with an #email marketing service that costs three to four times as much. The ease-of-use is on par with agile project management software like Trello. Not only can non-technical users navigate Zoho Campaigns, they can master their domain. #4 – Marketo Engage Review — The Best for Segmentation and Personalization Marketo Engage, from Adobe, is a full-service marketing automation solution ready to support your strategy across any channel. Centralize and analyze customer data in an intuitive environment that allows for email #campaigns with fine-grained segmentation and dynamic personalization. You can customize intricate workflows with behavioral triggers that wouldn't be possible on other platforms because they can't capture as much information as Marketo does. Every feature is full-bodied. A/B/n testing, for example, lets you pilot multiple versions of the same site or email rather than just binary A/B testing, which is where many other products stop. #5 – Pardot Review — The Best for B2B Marketing Automation Pardot is the marketing automation platform from Salesforce that's built specifically for B2B marketing. Do you need to hear more, or are you already sold? It's as good and as deep as you think it is. Pardot has 2,000+ integrations, a rich feature set, and a surprisingly intuitive UI. To be honest, the platform is a few steps ahead of its competitors in the dedicated #email marketing space. --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Scrum Theory Scrum is founded on empiricism and lean thinking. Empiricism asserts that knowledge comes from experience and making decisions based on what is observed. Lean thinking reduces waste and focuses on the essentials. Scrum employs an iterative, incremental approach to optimize predictability and to control risk. Scrum engages groups of people who collectively have all the skills and expertise to do the work and share or acquire such skills as needed. Scrum combines four formal events for inspection and adaptation within a containing event, the Sprint. These events work because they implement the empirical Scrum pillars of transparency, inspection, and adaptation. Transparency The emergent process and work must be visible to those performing the work as well as those receiving the work. With Scrum, important decisions are based on the perceived state of its three formal artifacts. Artifacts that have low transparency can lead to decisions that diminish value and increase risk. Transparency enables inspection. Inspection without transparency is misleading and wasteful. Inspection The Scrum artifacts and the progress toward agreed goals must be inspected frequently and diligently to detect potentially undesirable variances or problems. To help with inspection, Scrum provides cadence in the form of its five events. Inspection enables adaptation. Inspection without adaptation is considered pointless. Scrum events are designed to provoke change. Adaptation If any aspects of a process deviate outside acceptable limits or if the resulting product is unacceptable, the process being applied or the materials being produced must be adjusted. The adjustment must be made as soon as possible to minimize further deviation. Adaptation becomes more difficult when the people involved are not empowered or self-managing. A Scrum Team is expected to adapt the moment it learns anything new through inspection. Aleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/ https://www.aleph-technologies.com/ev... https://www.aleph-technologies.com/co... https://www.aleph-technologies.com/tr... We guide you through your #Agile Transformation. Reap the benefits of Aleph Technologies' expertise applying #Agile methods and solutions. We will be your guide and mentor through your business's #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with Aleph Technologies to develop a practical plan of action, implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

#Certified #ScrumMaster® (#CSM) course is the leading certification and ideal course to study in IT. It helps project teams properly use #Scrum, increasing the likelihood of the project's overall success. This is a 2-day course hosted by #Scrum #Alliance #Certified #Scrum #Trainer. Upon passing the #CSM exam, you will be recognized as a #Certified #ScrumMaster (#CSM) by the #Scrum #Alliance. Learning Objectives: Introduction to #Scrum. #Scrum Roles and Responsibilities. #Agile Requirement Analysis. Estimating and Prioritizing Product Backlogs. #Sprint Planning, Execution, Review, and Retrospectives. Technical Debt and other pitfalls. Release planning based on empirical measurement. #Scrum in multiple team organizations. Key Concepts for #CSM Training Course Details Foundations of #Agile Thinking - empirical process control, dynamic change, and complex adaptive systems. Understanding the #Scrum Framework - overview of the roles, ceremonies, artifacts, tools, and techniques of #Scrum and the importance of feedback loops. #Scrum Roles a Deeper Dive - Exploration of the role of #ScrumMaster as a servant leader, working with the Product Owner and #Development Team, facilitating for results, and the relationship between good project management techniques and the #Scrum framework. Leveraging the Five Levels #Agile Planning - from vision to road mapping and release planning to sprint planning and daily planning. The Care and Feeding of the Product Backlog - How do #ScrumMaster's support the #Product #Owner in creating and managing the product backlog? We'll practice writing user stories and other good product backlog management techniques. #Agile Estimating - The case for story points and how to help your teams get started. Sprinting - Facilitating the daily scrum and other #ScrumMaster activities during the #Sprint. #Sprint Demo and Review - Instructor shares their practical experience at facilitating effective #Sprint Reviews. #Sprint Retrospectives - You will leave class understanding the importance of incremental improvement and the structure of a good retrospective. Practicum - We will practice what we've learned by building a product increment using #Scrum right in class! Learning Objectives Foundations of #Agile Thinking - empirical process control, dynamic change, and complex adaptive systems. Understanding the #Scrum Framework - overview of the roles, ceremonies, artifacts, tools, and techniques of #Scrum and the importance of feedback loops. #Scrum Roles A Deeper Drive - Exploration of the role of #Scrum #Master as a servant leader, working with the #Product #Owner and #Development Team, facilitating for results, and the relationship between good project management techniques and the #Scrum framework. Leveraging the five levels #Agile Planning - from vision to road mapping and release planning to #sprint planning and daily planning The Care and Feeding of the Product Backlog - How do #Scrum #Master's support the #Product #Owner in creating and managing the product backlog? We'll practice writing user stories and other good product backlog management techniques #Agile Estimating - The case for story points and how to help your teams get started Sprinting - Facilitating the daily scrum and other #Scrum #Master activities during the #Sprint #Sprint Demo and Review - Our trainers shares their practical experience at facilitating effective #Sprint Reviews #Sprint Retrospectives - You will leave class understanding the importance of incremental improvement and the structure of a good retrospective Practicum - We will practice what we've learned by building a product increment using #Scrum - right in class! #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agile --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Delivering value through effective Program Increment execution With #SAFe® 4 Product Owner/Product Manager #Certification Based on version 4.6 of #SAFe ---------------------------------------------------------------------------------------------------- Develop the skillsets needed to guide the delivery of value in a Lean enterprise—and learn about the activities, tools, and mechanics used to manage backlogs and programs—by becoming a #SAFe® 4 Product Owner/Product Manager (#POPM). During this two-day course, attendees will gain an in-depth understanding of the #Agile Release Train (#ART), how it delivers value, and what they can do to effectively perform their role. They will also learn how to apply Lean thinking to write Epics, break them down into Features and Stories, plan and execute Iterations, and plan Program Increments. Finally, attendees learn about the Continuous Delivery Pipeline and #DevOps culture, how to effectively integrate as Product Owners and Product Managers, and what it takes to relentlessly improve the #ART. To perform the role of a #SAFe® Product Owner/Product Manager, attendees should be able to: Apply #SAFe in the Lean enterprise Connect #SAFe Lean-#Agile principles and values to the #PO/#PM roles Collaborate with Lean Portfolio Management Explore continuous value with Program Increment Planning Execute the Program Increment and deliver continuous value Articulate the Product Owner and Product Manager roles Create a role action plan #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

If you're someone who is comfortable with the “business side” of projects, you are probably the right person to aspire to achieve a #Certified #Scrum #Product #Owner® (#CSPO®) #certification. While the #Certified #Scrum Master® (#CSM®) helps the #Scrum Team work together to learn and implement #Scrum, as a #CSPO, you create the product vision, order the Product Backlog, and make sure the best possible job is done to delight the customer. Benefits of a #Certified #Scrum #Product #Owner certification: Expand your career opportunities across all industry sectors adopting #Agile practices Demonstrate your attainment of core #Scrum knowledge Learn the foundation of #Scrum and the scope of the #Product #Owner role Engage with #Agile practitioners committed to continuous improvement In addition to fulfilling the role of #Product #Owner on a #Scrum Team, your #CSPO #certification gives you an initial two-year membership with #Scrum Alliance®. Join local user groups and online social networks, gain access to deep discounts on Gatherings, and more. REQUIREMENTS Attend an in-person, 16-hour course taught by a #Certified #Scrum #Trainer® (#CST®). After successfully completing the course, you will be asked to accept the #CSPO License Agreement and complete your #Scrum Alliance membership profile. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Learn #Scrum From Those Who Created and Maintain It: #Professional #Scrum #MasterTM (PSM) is a 2-day course that covers the principles and (empirical) process theory underpinning the #Scrum framework, and the role of the #Scrum #Master in it. This course is a combination of instruction and team-based exercises and teaches what is at the heart of the #Scrum and #Agile movement. The course also includes a free attempt at the globally recognized #Professional #Scrum #Master I certification exam (#PSM I). What You Will Learn Over the 2 days, students will see why #PSM is the cutting-edge course for effective #Scrum #Masters and for anyone coaching a team toward increased efficiency and effectiveness. The course includes advanced thinking for servant-leadership and behavioral shifts. Throughout the course, students are challenged to think in terms of the #Scrum principles to better understand what to do when returning to the workplace. The #PSM course is much more than just a set of slides and an instructor. In this course, students work on real-life cases with other classmates together as a team. This course is made up of discussions and hands-on exercises based upon real-life cases. View the different Focus Areas covered within this class and others. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Being a professional #Product #Owner encompasses more than writing requirements or managing a Product Backlog. Product Owners need to have a concrete understanding of all product management aspects, including but not limited to product ownership, that drive value from their products. #Professional #Scrum #Product #Owner (PSPO) is a 2-day course that focuses on all of these areas to teach students how to maximize the value of products and systems. #PSPO is the cutting-edge course for Product Owners, #Agile product managers, and anyone responsible for a product's success in the #market. In this course, students will develop and solidify their knowledge of being a #Product #Owner through instruction and team-based exercises. The breadth of the role's responsibilities in delivering a successful product will become more clear from an #Agile perspective. Metrics are identified to track the creation of value and the successful delivery of the product to the #marketplace. The course also includes a free attempt at the globally recognized #Professional #Scrum #Product #Owner I #certification exam (#PSPO I). What You Will Learn Over the 2 days, students will develop and solidify their knowledge of being a #Product #Owner through instruction and team-based exercises. The breadth of the role's responsibilities in delivering a successful product will become more clear from an #Agile perspective. Metrics are identified to track the creation of value and the successful delivery of the product to the marketplace. The #PSPO course is much more than just a set of slides and an instructor. In this course, students work on real-life cases with other classmates together as a team. This course is made up of discussions and hands-on exercises. #scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

You know your niche and understand your customers. You've also taken the time to research keywords and optimize your copy. Then you've checked that your #website works as it should. Before you go any further, though, there's an additional step to take: considering the colors and #color combinations you use on your #website. We're not just talking about #branding or what looks good here: We're talking about #color psychology and the impact it can have on your visitors and subsequent conversions. You may not realize there's more to color than its aesthetic qualities. The color scheme you use is a crucial part of the buying decision. Even minor adaptations like changing your CTA buttons' color can dramatically increase your success rates, while your overall color scheme can increase brand recognition. Let's cover the impact of #color psychology on consumers and how you can use it on your #website. What Is #Color Psychology? #Color psychology is the science of how color affects human behavior. It is a branch of the broader field of behavioral psychology. In practice, it's the science of how color affects human behavior and responses. The psychology of color can influence how your customers respond to your marketing messages based on the color of your copy, call-to-action buttons, and links. It's all part of understanding the customer mindset. However, not every individual responds to colors the same way. This means there are no guarantees for its effects on conversions and #branding. Use Blue to Cultivate Trust Blue is heavily associated with trust, which may be why many financial institutions often choose it. PayPal, Capital One, Visa, and Bank of America are just a few of the financial companies using blue in their color schemes. Although various shades of blue can suggest different things, it also symbolizes: ● security ● loyalty ● responsibility Everything most of us would look for from a financial institution. However, while blue is pretty much an all-around great color, it may not work well for food packaging. Research indicates blue is a natural appetite suppressant, but, again, not everyone agrees. Yellow Equals Caution Yellow can signal caution. Warning signs, traffic signals, and wet floor signs all use yellow. That said, it's not all bad. Yellow is a color we connect with warmth, positivity, and happiness. Yellow inspires creativity, joy, fun, and confidence, and the shade of yellow used can speak volumes, too. For example, a bright yellow incites attention and excitement, and golden yellow is correlated to curiosity. Green for Environmental and Outdoor Products Green is associated with the outdoors, nature, and the environment: we see a product in green packaging, and we automatically think of it as healthy or eco-friendly. Additionally, green can inspire creativity, innovation, and balance. If your website's focus has anything to do with nature, the environment, organic, or outdoors, you might want to select green colors. Orange Is Positive Orange is a positive color linked to happiness, success, and determination. In addition, it gives a sense of warmth while appearing less aggressive than red. Like other warm colors, orange can feel energetic, and it may gain shoppers' attention, leading to impulse purchases. For example, Amazon.com uses orange to trigger action. The color suggests urgency, which makes the message more noticeable and actionable. Black Means Elegance and Luxury Although we sometimes see black in a negative light, it's a frequent choice for luxury retailers. Aside from the mystery associated with black, the color suggests elegance, luxury, and sophistication. In #color psychology, black represents authority, power, and prestige. This would explain why Prada, Rolls Royce, and Chanel use it in their logos. Use Bright Primary Colors for Your CTA Multiple studies have looked at the best colors for CTAs, and as you may expect, many of them disagree with each other. --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message