Podcasts about seo sem

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you're keen to learn more about SEO within the ecommerce landscape and the KPI's and metrics needed to measure success, this episode is for you.In this episode:24:33 Why simplifying and minimizing jargon builds trust.31:31 The full picture – monitor organic sessions for success, but consider impact on other business areas. 34:00 Improved results for retailers - focus on average order values and adjust marketing based on product performance.40:00 It's not all about traffic - Incremental testing, proof of concept and clear SEO goals should be tied to company objectives.50:06 Why it's important to trust in your product and have well-managed site. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://cloud.google.com/generative-ai-studiohttps://chatgpt.com More about our panelists: Neha Khanna – https://www.linkedin.com/in/nkkhanna/Neha, a seasoned Technical Product Manager at Wayfair with a passion for innovation, leads Gen AI and digital marketing use cases. She's SEO/SEM expert and prolific contributor to Search conferences, podcasts, panels and more. Caleb Chatfield – https://www.linkedin.com/in/calebchatfield/Caleb is a Solution Consultant for the SEO analytics and automation software company Botify. Caleb has supported some of the world's largest websites to maximise their organic traffic through analysis and subsequent deployment of Botifys tools. Lorcan Fearon – https://www.linkedin.com/in/lorcan-fearon-1ab998168/Lorcan is a Senior SEO Specialist & Operations Lead at the UK arm of StudioHawk, Australia's largest SEO agency.Lucia Dello – https://www.linkedin.com/in/luciadello/Lucia specialises in turning complex data into meaningful insights to optimise company strategy and operations. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this episode, presented by Caddle, Michael LeBlanc brings fresh insights from the action-packed SIAL food innovation show in Montreal. Michael & Sylvain share their experiences and interviews, highlighting the energy and innovations at the event. The episode's special guests, Jennifer Zimmermann and Amy Bronstetter, co-founders of Epic Tofu, discuss their victory in SIAL Canada's food and beverage Start-Up Pitch Competition. They impressed the judges with their innovative frozen tofu, which offers superior texture and flavour, triples shelf-life, reduces food waste, and has replaced over 250,000 meat-based meals.The episode also features Colleen Martin from Caddle, who presents exclusive research on BBQ trends. She delves into what people are cooking, their equipment, and their preferences, providing invaluable insights for BBQ enthusiasts and the food industry and helping them stay ahead of the curve.Michael and his co-host delve into a post-analysis of the SIAL show, reflecting on the sessions, key takeaways, and overall vibe. They also delve into pressing issues such as inflation, engaging in detailed discussions on recent inflation numbers and their profound impact on the food industry, providing the audience with a comprehensive understanding of the topic.Additionally, the podcast covers the recent House of Commons agriculture committee meeting on H5N1, which was unexpectedly held in-camera, and Loblaw's new public relations strategy featuring Dufresne on BNN and a new Code of Conduct.The episode concludes with a look at Red Lobster's fate and ownership structure, noting its decline in Canada and the U.S. and its ownership structure with only 30 remaining restaurants, humorously dubbed "Dead Lobster."  BBQ Ideas for Fishhttps://www.youtube.com/playlist?list=PLcsOZjlDuxxKtifO3YVhOTHoGgUSLb-T7 About Epic TofuWe met 6 years ago after our 2nd babies were born—in a mommy-group encounter that feels like a life time ago. We chatted about babies, breastfeeding, bottles, and business. But, with young kids underfoot and existing careers in progress, starting a business together was always just a passing comment.As the years went by we raised kids (lots of girls), worked together, and became friends. Then a global pandemic hit—everything slowed down. No time for ourselves as parents without child care, but funny enough, lots of time to think.  And thought we did until the right idea finally came to us!Food became scarce for a while in the early months of the pandemic. Tofu was nearly impossible to get our hands on; in particular, Jenn's favourite brick of smoked tofu. And just like that, an idea was born; if we can't buy flavoured tofu, we'll make our own! And we'll make it even better than ever.So here we are, putting ourselves (and our recipes) out there for the world to judge! We love what we do, we love tofu and we hope you will too!About AmyMy dream has always been to start a business... with 18 years of experience and the most passionate "work spouse" anyone could ask for, Epic Tofu is finally here! I have had the privilege of working with some of the worlds finest entrepreneurs and I have done every "job in the building". Thanks to these experiences (and of course a ridiculous amount of hard work) Epic Tofu will become synonymous in Canada with "the best natural, marinated plant based protein on the market"... Bold I know, but there's no other way to dream!About JenniferJenn is a Marketing and Communications nerd whose experience spans the consumer packaged goods, retail and government industries. A communicator at heart, Jenn spent her career helping companies build better relationships with their customers by telling the stories that make their brands truly unique.Now, Jenn is building her own brand as co-founder of Epic Tofu—a self-funded plant-based food start up. They're challenging the plant-based industry with full-flavour marinated tofu products that are so epic, even tofu haters love them. About ColleenColleen has been working in the Retail industry for close to 25 years with a proven track record in growing businesses by providing strategic direction and leadership to merchandising and marketing teams. At Caddle, Colleen is responsible for driving revenue growth and maximizing profitability within the organization. She leads cross-functional teams, aligning sales, marketing, customer success to ensure a unified and customer-centric approach to revenue generation. Colleen is adept at fostering a high-performance culture, emphasizing collaboration, innovation, and customer satisfaction as core values within the revenue-generating functions of the company.Specialties: Creation & implementation of winning store-level programs, brand development, team development, communication, project management, marketing strategies & communication, retail assortment, insights from data analysis, category management, profit and loss management, negotiation, digital and social media retail strategies, advertising strategy and execution, SEO/SEM.  The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. About MichaelMichael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail, Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner of Small Business Bonfire, AJ Silber.AJ Silber, a distinguished coach and consultant known for his commitment to empowering CEOs of small and medium-sized businesses (SMBs), shared insights on the challenges and successes of leading an SMB in today's competitive environment. Silver highlighted that the role of a CEO in such settings is complex. They must be strategic thinkers focusing on long-term objectives while being agile enough to tackle immediate challenges and seize opportunities.The discussion also covered the CEO's journey through various stages of business growth. AJ stressed the importance of recognizing when to alter strategies and how to manage organizational change effectively. This is where the role of a coach or consultant becomes critical, as they provide an external perspective and seasoned advice to assist the CEO during these crucial transitions.AJ's expertise as a consultant was evident as he discussed the foundational elements crucial for a successful SMB. The conversation focused on essential factors such as establishing a clear mission and values and implementing solid systems and processes. The role of a consultant is to guide the CEO in setting up these fundamentals, ensuring the business has a robust foundation to support sustainable growth.Key Points from the Episode:Insights and advice for small and medium-sized business CEOsThe CEO's Journey: Navigating Growth and ChangeHarnessing the Power of CoachingStrategies for success in the business worldTips for effective leadership and managementAbout AJ Silber:AJ Silber is a visionary entrepreneur renowned for his expertise in digital marketing and organic lead generation, with a successful track record of launching and scaling ventures. After obtaining a BA in entrepreneurship from The University of St. Thomas, AJ founded The Guerrilla Agency, a Minneapolis-based firm specializing in SEO/SEM and web design services. His strategic leadership rapidly propelled the agency to the forefront of the SEO industry, culminating in a lucrative multi-million dollar acquisition by Kansas City Web Design & SEO after just four years. This accomplishment underscored his ability to create and grow businesses with precision and innovation.Currently, AJ Silber spearheads Small Business Bonfire (SBB), a platform dedicated to supporting entrepreneurs through a wealth of free resources, actionable advice, and cost-effective educational courses. SBB is a testament to AJ's commitment to empowering small business owners and solopreneurs, offering them the tools needed for success in today's competitive landscape. When not immersed in his entrepreneurial endeavors, AJ indulges in his passion for motorcycles, snow sports, and quality time with loved ones, reflecting a well-rounded life that balances professional achievements with personal interests.About Small Business Bonfire:Small Business Bonfire (SBB) serves as an essential online resource for small business owners seeking to amplify their lead generation and sales. The platform offers an extensive collection of free materials, actionable business advice, and affordable courses designed to empower entrepreneurs to scale their operations effectively. By focusing on a wide array of topics, including startup strategies, work-from-home practices, productivity enhancements, social media marketing (SMM), content creation, finance, and overall business management, SBB positions itself as a comprehensive guide for business growth and sustainability.At its core, Small Business Bonfire is...

In this episode host Upendra Varma welcomes Matt Ford, co-founder and CEO of Prism FM, a vertical SaaS solution for the live music industry.Here are the talking points, Product:Prism FM organizes all elements of planning live events, including financials, paperwork, payments, and accounting.Understanding the Customers:Prism serves various customer profiles, including music venue owners, performing art centers, Broadway organizers, and talent agencies.Origins and Background:Matt's journey into building Prism stemmed from his experience as a concert promoter and tech entrepreneur.He identified the industry's need for a software system to streamline operations.Initial Growth and Challenges:Matt initially closed the first 20 deals personally, leveraging his network and attending conferences.Transitioning from founder-led sales to a team-based approach, Prism explored channels like SEO/SEM and traditional marketing.Sales Process and Pricing Strategy:Sales cycles vary, with smaller deals closing quicker and larger deals taking longer.Prism employs a sophisticated sales pitch focusing on price validation and showcasing value through time and efficiency gains.Product Marketing and Network Effects:Word of mouth plays a significant role due to inherent network effects, with existing users advocating for Prism within their networks.Product marketing emphasizes the platform's ability to connect and streamline workflows between venues and talent agencies.Team and Product Development:Prism's team consists of 26 members primarily focused on product development, engineering, sales, and customer support.Matt underscores the importance of in-house product development, emphasizing quality over outsourcing.Funding and Vision:Prism recently closed a $5 million Series B round, totaling $15 million in funding.Matt envisions Prism becoming an industry standard within the live music sector, with plans for expansion and potential acquisitions.Future Growth:While specific revenue targets remain uncertain, Matt believes Prism has the potential to reach hundreds of millions in recurring revenue.The focus remains on evolving the product to meet industry needs and capitalize on network effects.

Collabpalooza is Coming https://collabpalooza.com About Jennifer Blake Every single entrepreneur wants to increase impact and income. And my mission is to help them do that. I will share stories that will help your audience make more sales and grow their business. I approach sales from a soul level so that your audience can feel confident and aligned making sales. http://jenniferblake.co/ ------------------------------------------ About Nedko Nedkov I'm an experienced professional with 15+ years of global experience in marketing freelance services & project management of SEO/SEM, PR services, Media buying, Facebook & Google Ads management, B2B & LinkedIn outreaching, email marketing for marketing agencies, SMB & e-commerce, D2C, media brands & startups. As a co-founder in an ad network, I had the chance to transform my marketing passion into web entrepreneur ventures by building a great team to develop podcast sponsorships and website advertising marketplaces startups. https://podvertise.fm/ ------------------------------ About Scherrie Prince Growing up on my grandparents' 150+ acre farm was more than just picturesque landscapes; it was an immersive education in the importance of secure planning. After their passing, the absence of a will or trust set off a series of painful conflicts among my family members, ultimately resulting in one of my aunts losing her rightful inheritance due to inadequate financial guidance and crippling debt. This heart-wrenching experience became the catalyst for my lifelong dedication to helping entrepreneurs construct a fortress around their assets. It drove me to pursue an MBA, arming myself with a comprehensive understanding of business principles. But I knew that true protection required more than just business savvy. This determination led me to law school, where I delved deep into the legal frameworks and safeguards available to entrepreneurs. https://www.scherrieprince.com/apblueprint ----------------------------------------- When It Worked Podcast https://getoffthedamnphone.com/podcast (WHEN IT WORKED) WELCOMES JENNIFER BLAKE, NEDKO NEDKOV, SCHERRIE PRINCE (00:00:38) FAMOUS DOGS OF PRESIDENTS, MUSIC, MOVIES, LETTERS, AND FRIENDS (00:01:55) ROSARIO DAWSON IN DISNEY'S HAUNTED MANSION (00:03:07) GWEN, SPIDER GWEN, BLUE FOR 200 (00:04:20) SUCCESS EXPERT JENNIFER DISCUSSES WOMEN'S RELUCTANCE TO ASK FOR SALES (00:06:07) SIMPLE, EFFECTIVE ASKING FOR SALES (00:07:05) ONE OF MY FIRST BIG SALES 700 DRESS (00:07:26) CLIENT GROWTH, REJECTION, AND FOLLOW-UP TIPS FOR SUCCESSFUL SALES (00:11:04) JENNIFER BLAKE GREAT INFORMATION, BEARING WITH US (00:11:16) PODCAST MARKETING EXPERT, NETCO, EXPLAINS JOURNEY (00:11:52) STARTUP PIVOT TO PODCASTS ADVERTISING (00:13:12) PODVERTISES PODCAST FM MARKETPLACE HELPS PODCAST ADVERTISERS (00:14:07) MARKETPLACE OFFERS PODCAST ADVERTISERS ACCESS TO MILLIONS (00:15:42) OPEN MARKETPLACE FOR PODCAST SALES (00:16:17) SOCIAL MEDIA TIPS FOR BUSINESS SUCCESS (00:17:03) MERGERS AND SUCCESSION PLANNING FOR ENTREPRENEURS (00:19:02) WEALTH PROTECTION FOR FAMILY BUSINESS AFTER MATRIARCH'S DEATH (00:20:38) GET AN ATTORNEY FOR ESTATE PLANNING (00:21:17) SOCIAL MEDIA LINKS FOR GUESTS

The world of e-commerce presents a sea of opportunities, but only for those who know how to sail it. In this SyncSpider's eCom Ops Podcast episode, James Mew, Head of E-commerce at Wear Your Brand, demystifies the complexities of search engine optimization (SEO), search engine marketing (SEM), and the significant role email marketing plays in enhancing e-commerce businesses. He uncovers key strategies, shares practical experiences, and pinpoints common mistakes, all to provide actionable insights for anyone keen on leveraging the immense potential of e-commerce.

En este episodio hablamos con Juan Pablo Seijo, Head of Growth de Clientify, un CRM español con varias herramientas de marketing, junto a Lucas Frances y Javier Nieto de Product HackersCon Juan Pablo, analizamos el funnel de Clientify, desde la adquisición por canales como el SEO, marketing de influencers o afiliados, pasando por el LTV y la dificultad de prever el churn en este CRM.También hablamos del kit digital como canal de adquisición, del uso de WhatsApp for Business como canal de ventas y marketing y de los objetivos a futuro de Clientify.NOSOTROS

En la entrevista de hoy traemos el caso de estudio LapsoWork, una app para gestión de Recursos Humanos que se ha hecho un hueco en un sector muy competido, apoyándose en estrategias SEO-SEM y gracias a la escucha de las necesidades de sus clientes, lo cuál les ha permitido desarrollar funcionalidades a la carta que a su vez les han ayudado a ampliar mercado, como es el caso de la función Canal de Denuncias, obligatorio para muchas empresas desde este año.

York & Chapel is an integrated Marketing Communications and Graphic Design agency with concentration in three core areas: Branding and Design, Marketing Communications and Internet Technology and Strategy. Our mission is to provide our clients with strategically-focused ideas and unexpected creative solutions that help to build their business. Specialties: Visual design, UI/UX design, branding, web development, SEO/SEM, environmental design, motion graphics, CD development, e-comm development, advertising, interaction design, installation, identity programs, brand and visual strategy. Some clients include: UCLA, Logitech, Disney, NBC Universal, Princeton University, Oracle, Intuit, ebay, SAP and GM.

Raisin' Brand is the official podcast for marketers and creatives! Raisin' Brand helps you learn from and connect with other pros across all creative niches. Make sure to watch the full podcast or learn more about Raisin' Brand at https://raisinbrand.co/. Raisin Brand is produced by Pixel Labs (https://thepixellab.co/), a Midwest content marketing agency.

Voted Entrepreneur of the Year, VK is a digital marketing entrepreneur, Amazon bestselling author, TEDx speaker and a technology enthusiast with a passion for marketing, strategic business growth, and operations. VK's early agency experience includes implementing digital marketing solutions for some Fortune 500+ companies.Top Skills: Digital Marketing, Marketing Strategy, CRM, Marketing Automation, Social Media Marketing, SEO / SEM, Google Ads, Content Marketing, Analytics, Sales Force, Hubspot, SEMRush, WebCEO, Mailchimp, Sales Funnels Welcome back to the Top 3% global podcast, That Entrepreneur Show. This is where top founders and decision makers share their expertise and stories, lessons learned, tips for success, and more each week since 2019.Brought to you by speaker coach, Cesar Cervantes - Specializing in helping you get your transformative message to the TEDx stage. Guaranteed. To schedule your free brainstorming session, visit CesarCervantes.tv Working at Diffiniti (Aegis UK) as a programmer implementing digital marketing solutions gave him solid foundations. His entrepreneurial journey started with a digital marketing agency ROI Media Works that worked directly with 120+ clients in the last 12 years, creating a whopping $90 million in combined lead volume to its clients. As a founder he is responsible for business development, operational processes, team management and marketing innovation. His entrepreneurial experience include start ups 1) Snap QR a NFC and VR based technology for automotive dealerships and 2) Buddie Golf a golf booking app with real time foursomes and guaranteed low cost bookings. During COVID-19 he produced and Live2Inspire talkshow/podcast which is available on Spotify, Amazon, Apple and YouTube. VK's efforts earned him a prestigious “Entrepreneur of the Year” award from the local chamber of commerce and three keystone awards including a gold from Canadian home builders association, central interior for his agency's work with clients in the construction industry. He is also a motivational speaker presented at various conferences as a keynote speaker. He is the recipient of a 2 X Quilly award, an 3 X Expy award in Hollywood for his contributions to arts and communications.Have you signed up for the 100 Lunches Powered by 100 Global Entrepreneurs event yet? There are free tickets along with paid entry that includes courses and books. You do not want to miss this! Head here to sign up.LinkedInEmail: PodcastsByLanci@Gmail.comWebsiteBooksYouTubeInstagramFacebookLinkedInDigital Editing / Podcast Guests Inquiries, email PodcastsByLanci@Gmail.coIf you enjoyed this week's show, click the subscribe button to stay current.Listen to A Mental Health Break Episodes hereTune into Writing with Authors here

Bienvenidos y bienvenidas a Haciendo Cosas, un podcast para hacedores de cosas: gente que tiene ideas e internet es su mesa de trabajo.En el episodio de hoy, introducimos un tema que nos abre una nueva saca de episodios para el futuro: SEO Semántico.Comenzamos con las primeras pinceladas para acercarnos a esta forma de trabajar, la optimización de nuestros proyectos y algunos pequeños consejos para empezar a construir.⭐️ EPISODIO PATROCINADO POR ⁠UNANCOR⁠ - Impulsa la visibilidad online de tu proyecto en unancor.com y consigue con el cupón 'haciendocosas' un 15% extra en tu próxima recarga de saldo ⭐️

The world of e-commerce presents a sea of opportunities, but only for those who know how to sail it. In this SyncSpider's eCom Ops Podcast episode, James Mew, Head of E-commerce at Wear Your Brand, demystifies the complexities of search engine optimization (SEO), search engine marketing (SEM), and the significant role email marketing plays in enhancing e-commerce businesses. He uncovers key strategies, shares practical experiences, and pinpoints common mistakes, all to provide actionable insights for anyone keen on leveraging the immense potential of e-commerce.

Are you tired of receiving countless LinkedIn messages every day, promising the greatest SEO/SEM solutions, lead generation services, or invitations to exclusive webinars and training sessions? Perhaps you're curious about the effectiveness of these messaging campaigns. In our latest podcast episode, we're joined by a special guest—an expert in Artificial Intelligence (AI) and a successful podcast producer. Discover how he has harnessed the power of AI to enhance your LinkedIn experience, amplify your sales, and optimize your lead generation efforts. Meet Chad Burmeister, the CEO of BDR.ai, who transformed his company from a startup to achieve $1 million in annual recurring revenue (ARR) within just 12 months. Don't miss this week's episode of Charged Up Studio for all the details! linkedin.com/in/chadburmeister chadburmeister.com chad@bdr.ai @dannaolivo @marketatomy @chargedupstudio @Chadburmeister #BDR.ai #podcast #LinkedIn #smallbusiness #podcast #artificialintelligence #ai #SEO #SEM Learn more about your ad choices. Visit megaphone.fm/adchoices

Nelson Ho is the CMO at York & Chapel, a digital house that evolved into a full-service marketing and branding agency in the past twenty years. Y&C aims to provide strategically-oriented innovative solutions and ideas in the realms of branding and design, marketing communications, internet technology and strategy, integrated marketing communications, and graphic design to assist people in expanding their businesses.   Nelson has managed his business for the past two decades, employing over 50 people, expanding globally, and working with wonderful people. He is also an expert in UI/UX design, branding, web development, SEO/SEM, environmental design, motion graphics, CD development, eComm development, advertising, interaction design, installation, identity programs, and visual strategy.   Just like coming to work daily, Nelson is passionate about sharing his insights and knowledge in digital marketing, creative team leadership, and starting a digital agency with the world.   York and Chapel- https://yorkandchapel.com/   Ishu Singh- https://ishusingh.com/   Starting to Know- https://startingtoknow.com/  

W 103 odcinku Dziennika Budowy Firmy, Dawid Pietkiewicz zabierze Cię w fascynującą podróż po świecie sztucznej inteligencji i jej wykorzystaniu w branży SEO.Dowiesz się z niego:- Czy pojęcie sztucznej inteligencji jest czymś nowym?- Czym jest ChatGPT?- Jak Google wykorzystuje AI w swoich narzędziach i algorytmach?- Jakie były największe zmiany w algorytmie Google, napędzane sztuczną inteligencją?- Jak wykorzystać ChatGPT w codziennej pracy w SEO?Odwiedź stronę naszej agencji SEO/SEM: https://foxstrategy.pl/ Przejdź na stronę podcastu: https://foxstrategy.pl/podcast/Zobacz także Sprytny Kurs SEO - nasz autorski kurs online przygotowany przez zespół Fox Strategy: https://foxstrategy.pl/podcast

Welcome to this week's episode of Facts Not Feelings! As automotive marketers, we all face a variety of challenges when it comes to driving sales and connecting with customers. In this episode, we'll dive into some key questions that will help you optimize your marketing strategies.Our guest, Kevin Frye, is one of the top 5 influencers changing the auto industry today, according to Automotive News. With his extensive experience in auto subscription, Google Analytics, and digital retailing – including buying 100% online – Kevin will share his insights on how to prioritize your strategies for maximum impact.We'll start by exploring the pros and cons of branding vs. SEO, providing tips on finding the right balance to drive traffic, leads, and sales. We'll then dive into the world of SEM vs. leveraging third-party data, discussing the benefits and limitations of each approach and providing tips on how to get the most out of your marketing budget.Finally, we'll discuss the topic of forms vs. chat and provide tips on how to choose the right option for your business. Did you know that replacing forms with chat on your website can lead to a 59% increase in appointment set rates? We'll also share some surprising data from recent research that may challenge some industry norms.By the end of this episode, you'll have a better understanding of how to prioritize your marketing strategies and create meaningful connections with your audience. Don't miss this chance to learn from one of the industry's top influencers!Connect with Kevin Frye: https://qrco.de/bdpUCVLet BZ Consultants Inspect What Should Be Expected

The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact...

The mission of the Atlanta Jewish Times Podcast is to create a sense of community throughout the geographically dispersed Jewish people of greater Atlanta. The AJT accomplishes its mission through the timely dissemination of local news and important national Jewish and Israeli interests; support of local synagogue, nonprofit and cultural endeavors and events; the announcement of family simchas and lifecycle events; thought-provoking dialogue and debate on current issues and Jewish ideas; and the strengthening of the bonds and understanding of Jewish culture, tradition and family.Jeff Silberblatt, the host of  “Jewish Times” brings a memorable radio voice, accustomed to serving as a voice-over actor in radio commercials. He has a 22-year history managing broadcast programming for radio stations and groups across the country and has worked with CBS radio, Clear Channel Communications (now iHeartMedia), Viacom and Cumulus Media.He managed radio stations in Michigan, Washington, D.C., and Honolulu before coming to Atlanta to manage Peach 94.9.As a broadcast manager he rubbed shoulders with celebrities, including Elton John, Jon Bon Jovi and Bruce Springsteen, and while in Hawaii, he was part of a production team that produced sold-out concerts at Aloha Stadium in Honolulu starring Celine Dion, Lionel Richie, The Rolling Stones and Ricky Martin.He is an experienced integrated marketer with strong and respected management experience and success.Has expertise in all things SEO/ SEM, Social, Behavioral Targeting, Linear and OTT Connected TV. Understand how to propose, present and execute both strategic digital and traditional marketing plans to clients. Jeff has strong presenting skills and a thorough understanding of how to gain the client's trust. Kaylene Ladinksy Bio:Atlanta Jewish Times' Kaylene Ladinsky, has been with the AJT since January 2011. She has served the AJT as a writer, business manager, associate publisher throughout her tenure and now serves as the newspaper's editor and managing publisher. She is a recipient of multiple Simon Rockower Jewish Journalism Awards, nationally recognized as a Marquis Who's Who of American and Who's Who of America's Women of Influence,currently serves as an executive board member for the American Jewish Press Association and Atlanta Jewish Life Foundation, as well as an active member of the National Newspaper Association.News and community relations took priority when becoming founder and president of Americans United with Israel Corporation, a charitable 501(c)3 NGO based in Atlanta, Georgia in 2009.She has 15 years of experience in corporate mediation representing many Fortune 500 clients, including FEDEX, Muzak and Citibank. Kaylene's passions include her family, community, educating and rallying diverse “Americans” in support of Israel.Kaylene has degrees in Business Administration from Northwestern University of Ohio and Criminology from Iowa Community College. She is married to Lou Ladinsky and they have three adult children together. Social MediaWebsite- https://www.atlantajewishtimes.com/Facebook- https://www.facebook.com/atljewishtimesYoutube- youtube.com/@AtlantaJewishTimes

Most of us have a website, and most of us would be comfortable with the look and “feel'' of it…otherwise we wouldn't have paid for it!But…what does Google see, and how does Google and other search engines find your webpage? In this discussion we chat with Brett, who with Fiona, owns Open Door Marketing, a business to help businesses increase traffic and conversion of visitors to their website!!You'll hear about Brett's background and some of the significant undertakings that he's been involved in, and what can be done to help your website evolve from being a landing page, to an income producing business asset. Learn how fixing the back end of your website can help search engines find you more of your ideal clients!Brett can be contacted at brett@opendoormarketing.com.auFor further information, suggestions, feedback or to make suggestions of other interesting interview candidates contact peter@leadaustralia.com.au

Over the years Revolution Studios has grown into a powerful multi-media creative brand. Their passion at the studio and its continued success lie in their ability to ignite confidence through imagery, content, and creativity. Their team is built of expert artists and storytellers who LOVE capturing the essence of individuals, companies, and brands. Somer Handley started the business with Photography and says it's been a beautiful ride mastering this artistry, fom Commercial, Headshots and Branding, to Glamour and Boudoir they became the go-to for all photography needs. They have mastered getting people comfortable in front of the lens so they are able to capture their best self. With professional hair and makeup, wardrobe styling, posing guidance, and more they have perfected a step by step process for the perfect photoshoot. Keeping up with marketing trends in 2015 they began offering professional videography services for commercial clients and it exploded. While static imagery is still very important they were able to incorporate video into marketing offering a HUGE advantage over other forms of content. Video does not just tell visitors about a company, product, or service – it SHOWS them! In 2019 Somer expanded Revolution's commercial offerings pushing the studio into a place that had been calling for quite some time. Revolution Studios now offers a variety of marketing and branding services and has brought on top collaborators and creators for the ultimate next-level service. We are now able to take the photos and videos they have created to the next level for their clients in business. Now they keep it all in house, from personal branding, social media creation and management, website development, SEO/SEM and more. Somer is quick to say it's all about her team, the studio would not be where it is today without its rich team of experts. From photographers and marketing masters to retouching artists and content creators, Each team member whether current or on a new journey has been such a big part of Revolution's growth. https://www.revolution-studios.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Marketer. Black Woman in tech. Entrepreneur. Danielle Skeen wears many hats and wears them well. Born in Kingston, Jamaica, this Island lady has always had an innate desire to and ability to connect with people. Her passion for diversity and inclusion coupled with her creative, strategic thinking and love of storytelling, has led her to be a powerful influence on corporate and organizational structure. Danielle is a graduate of Florida State University with a degree in Communication. Her early-in-career endeavors included positions at MTV Networks and Bad Boy Entertainment. In 2012 Danielle left the media and entertainment industry and ventured into Advertising. In 2015, after 3.5 years at New York City based firm - Kirshenbaum Bond Senecal & Partners (kbs+), Danielle entered the world of technology when she accepted a sales position at Microsoft Advertising. During her tenor at Microsoft, Danielle served as an award-winning salesperson with an expertise in digital, native, mobile, SEO/SEM and programmatic. During her tenor at Microsoft, Danielle has explored positions in sales, operations, and strategy as well as Business Development, all while serving as a leader in the Diversity & Inclusion space. Outside of her thriving career in the corporate sector, Danielle prides herself on being a social entrepreneur. She is the CEO/Owner of Caption-It! App – a mobile app designed to provide captions and quotes for social media posting and sharing. Additionally, she is also Co-owner of &Noire (andnoire.com) – an ecommerce website created to increase visibility and profit to black-owned brands. Danielle has a passion for traveling and for giving back. In 2013 she founded The Star Boutique, Inc. - a nonprofit organization that supports teenage girls in New York City who are affected by homelessness. Through the Star Boutique, Danielle and her team have changed the lives of several hundreds of girls and has been recognized in local, national, and international media for their efforts. When she is not closing business deals and changing lives, Danielle serves as a Public Speaker who gives lectures and workshops around the subjects of Empowerment, Brand Development, Diversity & Inclusion, Marketing and Philanthropy. Additionally, she coaches and consults individuals with launching and sustaining small businesses and nonprofit organizations.

In this episode of The Real Build, I sat down with Sean Fitzgerald of Trublue Total House Care. Trublue specializes in helping seniors stay in their homes longer to "age in place" with comfort, safety, and dignity. They also help busy families regain their sanity, free time, and weekends to do the things they love with the people they love. Trublue is a game changer, and Sean saw the opportunity to take the company to the next level because of the growing demand for seniors and families needing help with big and small tasks. After this interview, I have no doubt Sean and Trublue will be the goto handyman home service company that people trust and rely on for small projects. Sean is a c-level franchise executive with 25 years of experience working with brands ranging from startup franchise concepts to large developed franchise systems. This level of experience provides unique insight and perspective in growing, operating, and building franchise brands. His expertise includes franchise sales, development, marketing, lead generation, digital marketing, content marketing, lead flow management, candidate journey mapping, PR, web design, SEO/SEM, CRM, franchise operations, multi-unit development, franchise compliance, training, and franchisor/franchisee relations. Currently, Fitzgerald is the President of TruBlue House Care franchise, the only national provider specializing in home maintenance and repair, both inside and outside the home, for Seniors and Busy Families. Guest Info: Sean Fitzgerald Website: https://trubluehousecare.com/ Host Info: Email: Bill@rkreiman.com CONNECT WITH ME ON SOCIAL MEDIA: ▶︎ YOUTUBE | https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ▶︎ INSTAGRAM | https://www.instagram.com/imbillreiman ▶︎FACEBOOK| https://www.facebook.com/billy.reiman ▶︎ LINKEDIN | https://www.linkedin.com/in/bill-reim... ▶︎ TWITTER | https://twitter.com/ImBillReiman ▶︎ WEBSITE | https://www.rkreiman.com

Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search?

First, we hear from Presh Dineshkumar (LAUNCH) who talks about how you can implement an SEO strategy and capture leads on your website. After that, we have a presentation from Vinayak Hegde (Microsoft for Startups) on how to build a tech stack. You'll learn what a typical stack looks like, and how to choose the right database & framework for what you're building. More resources at http://aka.ms/startuptraining Sign up for Founder's Hub at aka.ms/founderuniversity ======== How to Capture Leads with SEO/SEM - Presh Dineshkumar 2:26 What is SEO? 3:53 How to implement an SEO strategy 7:19 What tools to get started capturing leads on your website 8:08 Sumo.com email pop installation ======== Building a Tech Stack - Vinayak Hegde (Microsoft for Startups) 11:52 What is Microsoft for startups? Free resources at http://aka.ms/founderuniversity 13:13 What a typical tech stack looks like 18:18 How to choose a good database/datastore 22:09 Choosing the right language/framework

Hvordan skaber du synergi mellem SEO og SEM, og hvor kan du høste fordele når du arbejder med begge discipliner? Det vil vores Head of Paid, Peter Halling Hilborg gøre dig klogere på i denne podcast-episode. Peter deler ud af sine erfaringer, og gør dig klogere på, hvordan du arbejder strategisk med SEO og SEM ved at skabe synergi mellem de to discipliner – og giver gode råd til, at udføre det i praksis. Få mest ud af samspillet mellem SEO og SEM. Lyt med og bliv klogere i denne episode.

During this episode, I talk with Daniel Sanchez (he/him) about online marketing. You've heard of SEO (and maybe SEM) and I interview Daniel about all the things therapists need to know to understand the simple and cost-effective ways we can level up our online marketing. Daniel helps therapists create Brand Identity and to ensure that their digital footprint is creating traffic to their website and social media. Daniel develops a brand kit for therapists, offers website development, and ensures that there are solid SEO protocols for the therapists' online presence. Daniel is also an expert in Google Ad Words and is looking forward to helping therapists at the retreat with the practice tools they need to drive traffic to their website and other online profiles.TOPICS IN THIS EPISODE:SEM vs SEOUsing Google My Business to increase traffic to your websiteHow to get top position on search enginesIs CPC – Cost Per Click worth the investment Pay to Play with GoogleBrand Marketing and Brand Design  - here are the essentialsRecent changes to Google algorithm and AI that effect SEOWhat must be included in your website to attract a new audience and drive traffic to your siteStrategies for therapists who want to be on social media and those who do notSocial Media content planningOFFERS & HELPFUL LINKS:·       Daniel's website Marketing for Mental Health Professionals Facebook Page·       Jennifer Agee coaching page·       Counseling Community Facebook community·       Counseling Community Instagram·       Alaskan Cruise: Experiential Therapeutic Intervention Training for Therapists June 3-10, 2023·       Cabo, Mexico: Dreamer's Retreat for Entrepreneurial Therapists October 6-8, 2022

Account-based marketing is one of the most effective ways for B2B companies to reach decision-makers of right-fit accounts. In our live ABM Panel Discussion, marketing and sales leaders explained why account-based marketing is so beneficial for B2B. On this episode, we continue the conversation and dive into ABM execution. Katie St. Peter answers questions about resources, technology, tools, marketing channels, measurement, and more. Follow along for tips on how to kickstart your ABM strategy. About Katie St. Peter:  Katie St. Peter is a marketing professional with specialties in account-based marketing, digital transformation, demand generation, sales enablement, SEO/SEM, experiential marketing, content writing, website design, and PPC. She's currently the Digital Campaigns Manager at the threat intelligence company, Cybersixgill. Previous employers include Rockwell Automation, where Katie gained her passion for account-based marketing. Plus, Nordson Corporation, where Katie introduced account-based marketing programs to drive revenue.

如何利用新媒体做知识付费？（适合想靠输出知识赚钱的人）庄主:这个只是我们觉得，但其实可能不是。我们有个专业的说法：用“人群标签+社交关系链分析+扩散逻辑”，基于性别年龄婚恋状况、商业兴趣学历状况等属性，进行用户精准画像扩展。简单来说，我们要在用户角度上分析，这个群体可能出现的所有偏好，针对偏好来开发我们的产品。已婚与否、工厂打工、贪小便宜、爱看八卦、关注副业挣钱信息、亲子/婆媳关系、容易自卑、家乡情节等等。他们喜欢用微信/浏览器搜索职业培训信息，比较信任亲友推荐，喜欢看抖音消遣娱乐甚至了解培训内容。所以我们就可以选用微信、网站SEO/SEM、抖音这3个渠道，再研发推荐奖励机制，完成裂变。这是比较简单的分析用户画像。分析好用户之后，我们才能打造针对性的爆品和宣传文案。回到刚刚的话题，如何根据用户分析来选择渠道呢？有个表格可以参考一下。（图片来源：《高阶运营方法论-用户增长》）庄主:（图片来源：庄主自制）这个是我自己做的方案。时间关系，就不展开介绍方案了，如果有兴趣的可以再问。其实我觉得冷芸时尚圈的课程体系就挺好的，而且私域运营也是我们需要学习的对象。庄主:（图片来源：庄主截图）他的朋友圈是这样的。庄主:感觉比较真实。芸友Noon: 还是能感觉出来的。庄主:（图片来源：庄主截图）刚开始这样聊天的。（图片来源：庄主截图）然后假装无意之间说出自己的职业。

Join Nick Lamagna as he sits down with guest Eric Seropyan, founder of This Is My South Bay (Thisismysouthbay.com) Eric is an SEO and SEM expert who specializes in helping business owners, entrepreneurs and podcasters increase their online reach, visibility and conversion! In a world of changing algorithms and information overload, Eric and his company help make sense of searchability and marketing on the internet.  In this episode you will have a better understanding on what really works long term to create and maintain an online brand and presence and how to avoid falling for the flavor of the month that can quickly cost you time and money! Topics for this episode include: ✅ How to speak the language of Google ✅ What is the difference between SEO and SEM ✅ Top mistakes why your website is not ranking on Google ✅ How to use social media to rank higher with SEO on google ✅ Can you “Hack” the algorithms on social media and Google? ✅ How to choose the BEST keywords to rank higher ➡️ More! See the show notes to connect with Eric!  Text Nick today to do some real estate deals together whether you are new or experienced at (516) 540-5733  Check out the affiliates page in our bio link to contact Maryann at Nationwide Business Capital Group to get some money for your real estate deals! --- Connect with Jason: https://www.thisismysouthbay.com/ This Is My Southbay On Instagram This Is My Southbay on Facebook This Is My Southbay On Twitter Eric Seropyan On LinkedIn This Is My Southbay On Youtube --- Connect with Nick Lamagna www.nicknicknick.com Text Nick (516)540-5733 Connect on ALL Social Media and Podcast Platforms Here FREE Checklist on how to bring more value to your buyers

Bienvenidos y bienvenidas a un nuevo episodio de Haciendo Cosas: un podcast para hacedores de cosas, gente que tiene ideas e internet en su mesa de trabajo. Este episodio viene con una herramienta bajo el brazo. Textfocus En la comunidad Únete aquí a nuestro grupo de Telegram. ⭐️Episodio patrocinado por Unancor.com: la mejor web para otorgar visibilidad a tu proyecto online Utiliza el código 'haciendocosas' para conseguir un 15% extra de dinero cuando deposites saldo... ¡Y además tienen una newsletter genial!

When it comes to getting your business on Google, should you invest in Search Engine Optimization or Search Engine Marketing (or both)? In this episode, I welcome SEM smarty pants Jyll Saskin Gales as my co-host as we discuss the differences, similarities, and strategies related to SEO and SEM.Want to learn more about Google Ads? Visit Jyll.ca to become a Google Ads Insider + use coupon code TRIPOD for $5 off your first month.=======Did you enjoy this podcast?  Please consider leaving a short review on Apple Podcasts (or wherever you listen. It takes less than 60 seconds, and it really helps our show get discovered by other people looking for marketing help. Plus, I love reading reviews!For show notes and to listen online: https://www.tripodpodcast.com➕ Join our FREE Marketing CLARITY Community full of tips, strategies, and how-to's related to marketing, content creation, sales, and social media: https://tricycle-creative.com/join➕ Are you wandering around in a marketing fog? Our Marketing CLARITY Coaching program can help! Learn more at http://getmarketingclarity.com/CONNECT WITH TRICYCLE CREATIVEWebsite: https://tricycle-creative.comYouTube: https://youtube.com.com/tricyclecreativeInstagram: https://www.instagram.com/hellotricycleFacebook: https://www.facebook.com/hellotricycleTwitter: https://twitter.com/hellotricycle

Are you afraid to niche for your digital agency because you think it means saying no? Are you scared niching down will pigeonhole your agency and limit its potential? Think again! There are so many benefits when you choose to focus your agency services on a specific market. Joe Giovannoli worked for a full-service agency right out of college and decided to replicate that model when it came to building his own business. Like many agency owners, he was hesitant to focus on a specific market. But once his agency, 9Sail decided to niche down to just SEO for law firms and construction, they started to grow quickly. Joe is on the show sharing about niching down twice, life after learning to say no, and the most exciting deal his agency has landed. 3 Golden Nuggets Niching down twice. There is a lot of fear associated with niching down and making the switch to only go after a specific market or provide a specific service. Joe did this twice, once to change their service offering from a full-service agency to an SEO & SEM agency. Then again to focus on two specific industries with law and construction. Both times it was a scary step and he found himself relieved at the results. “We started getting more referrals. We've started getting more qualified leads, and we actually started to establish a name for ourselves in those spaces,” he says. Clients that take you with them. When asked about the most exciting deals they've gotten as an agency, Joe thinks back to the times they get referred by past clients. This is a testament to their work as an agency. Some of former clients have worked at several different companies over the years and each time they get to a new company they call 9Sail to work with them again. “That's the really exciting stuff,” he assures “the deals that we get referred in from a past client, or we get referred in from somebody that's happy.” Life after learning to say no. What is life after learning to say no to being the agency that does everything and choosing a niche where you can be an authority? “The word relaxed comes to mind,” Joe told Jason. For starters, the team feels comfortable learning the space and knowing they're going to use this knowledge time and time. Rather than always needing to learn the nuisances of different industries. Also, niching gives them an opportunity to build their pipeline where they chose the clients that are the right fit for the agency. This results in a more predictable means for growth. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Saying No to Trying to Be Everything to Clients & Finding Success After Niching Down Twice {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] Hey, Joe, welcome to the show. I'm excited to have you on. Joe: [00:00:05] Yeah. Thanks. Excited to be here. Jason: [00:00:07] Tell us who you are and what do you do? Joe: [00:00:11] Uh, yeah, so, uh, my name's Joe Giovannoli. I am the founder and CEO of 9Sail. We are a search marketing company for law firms and construction companies. So we work on both the SEO organic side, as well as the paid search side of a marketing strategy that a law firm or construction company might have. Our goal is basically lead generation for those, those companies. Jason: [00:00:35] Awesome. And, uh, tell me a little bit about you and how you got started in the agency. Joe: [00:00:40] Yeah. So I actually, uh, had started a company while I was in college. Uh, that was a social media marketing agency. And then coming out of college, I decided to work for a full-service marketing firm, you know, really just to get more experience. I did sales and, you know, moved from there to another agency and realize that, you know, I love this agency world. I love the pace of it. I loved working with different clients and speaking with different business owners and, and marketing leaders. And I decided to start my own thing. So kind of fell into the industries that we are, that we're in now, you know, law firms and construction companies were just two really interesting spaces for us to be in. And we identified some opportunity in the market so we went for it. Jason: [00:01:24] Awesome. Joe: [00:01:25] Yeah. We didn't set out to be just an SEO and SEM company. We were a full-service agency cause that's what I, only thing I knew and frankly, I didn't know that I could break off services at the time when I started the company. So we've been an SEO and SEM company for the last five years. Jason: [00:01:43] What made you kind of drill down? Like what was the turning point or what was the aha moment? Joe: [00:01:50] Yeah, there was a lot to that. I mean, really being a full-service agency, unless you have, you know, teams of people specializing in each thing, it's very difficult to be an expert. So we had one of those situations and I always refer to the book by John Warrillow 'Built to Sell'. We had one of those moments where, you know, we had what we call fires all over the place. We had, you know, projects that were behind because a client was behind or, you know, somebody wasn't happy with the design or they had approved a design and then somebody, you know, told them, oh, you should try this. And then they want to changes. And, uh, meanwhile, some of our SEO clients are just reaching out on a weekly basis saying, hey, we just closed this great deal or, hey, we, you know, we settled the case that made us, you know, $50,000, you know, this is great, thanks so much. And we realized, you know, what? Light bulb. We need to specialize because we're really good at this and we can only get better with, with time and with practice and with process. So we said, you know what, let's cut the bait and really focus on what we know. Jason: [00:02:47] Yeah, you know, it takes a while to get there. You know, I was talking to, um, a mastermind member this week and when they joined, they were around the 500,000 mark and now they're around the 2 million mark. And I told them when you're going through this process, things will change. And a lot of times as things change, you have to make things simpler. And I was talking to a member and telling them how they had needed to drill down and say no to more things and really start eliminating some of the stuff that's not profitable or some of the stuff that's not streamlined that they do really well. And, um, I'm excited to see where they, they can go cause when agency owners figure that out, that's when they have substantial growth and then they run into all new issues. Joe: [00:03:38] Yeah. Honestly, that's like the launchpad, right? Is, you know, as soon as we recognize that and listen, we turn down more work than we take on a regular basis. And I have a couple of SEO agency partners that I have just grown to like and build relationships with. I say to a prospect, hey, it's not for me, but here's two names that I recommend that you reach out to. I can make personal intros for you if you'd like, but we know what our wheelhouse is. And the second that we start to stray from it we're not doing our people any favors internally because they can't see themselves as experts anymore because they're working on 20 different industries. And you know, we're not doing our clients any favors because we're in a way trying to reinvent the wheel over and over again, learning things that maybe another agency could do better than, than we can. Jason: [00:04:24] Yeah. What's the biggest deal or the most exciting deal that you guys have won? Joe: [00:04:31] That's an interesting question. So for us, we get just as excited over the small boutique law firms that we work with as we do when we get a big law firm. So one of our clients who was a very, I would say older law it was much older law firm in New Jersey, they just rebranded because one of the partners became a named partner. And so we are helping them through the transition of changing the name online from one to another. And, uh, you know, that has been super exciting. We've been fortunate to work with the chief culture officer there. She's now the chief culture officer. She's been at a couple of different law firms and, uh, we've had the opportunity to work with her pretty much everywhere she's went for the last five years. And, uh, that was really exciting. The deals that we get referred in from a past client, or we get referred in from somebody that's happy. That's the exciting stuff that we, we love working on. Jason: [00:05:37] Are you looking for a reliable partner to increase your agency's bandwidth so you can take on more projects? You know, our partner at E2M wants to help you grow your revenue, your profit margins without increasing your overhead costs. Now, they're a white label, web design and development agency that's been providing white label services for the past 10 years to agencies all over the world. Their team is over 120 experienced, skilled digital experts that's highly motivated to help you get more done in less time. Now they can help you in all kinds of digital areas, including web design, development, e-commerce, SEO, copywriting, content marketing, and a lot more. If you're not sure whether E2M is the right fit for your agency, I want you to check out their flexible and transparent pricing model. Go to  e2msolutions.com/smartagency. For a limited time, they're offering my smart agency listeners 10% off for the first three months of service. That's e2msolutions.com/smartagency. Yeah. You know, that just tells you, you do good work when, uh, you know, I used to, we would work with some of the biggest brands and then we would get, I remember this one time we got in bed with Aflac and we were real excited. We were like, we can do all kinds of really cool things with this duck. And the CMO got fired. And I was like, no! Like we were so close, but then that CMO got hired at another big firm or a big company and then they brought us in. It's always exciting when you get referrals or they take you along on the journey. I'm curious, what's been one of the biggest challenges that you guys overcame in the past couple years, that really made a difference for you guys? Joe: [00:07:30] Yeah, you know. You kind of touched on it earlier and it goes back to saying no. I had a real challenge ahead of me when I realized that we did have to say no to things, because for me revenue and dollars where ways to grow the company and kind of grow the talent on the team and, and add to the team. And so I really struggled for a long time to say no. And we had somebody come to us that knew of us and had been referred to us and essentially said, hey guys, we're willing to offer you pretty much three times what any of one client would typically pay us to kind of take over our search presence and know online presence. And it was so not a fit for anything that we had ever done and some back and forth conversation happened and we said, no. And that was a big thing for me because I am a helper. I like to help people. I like to be the guy to not say no. And I learned, and I realized that I could say no, but I could offer them a solution, right? And, and I think that, that for me was the way that, that we got over that. But I think that that's been the biggest thing that we've overcome. We have challenges today that we still face that we're still working through. And those will probably be the answer to that question in the future when we can solve them. But, you know, I think all in all our biggest thing was saying no. And I think we do that really well now. Jason: [00:08:56] Yeah. One of our mastermind members, Chris, when he learned to say no and he did something very similar to you. He had a bunch of strategic partners that were in the same space and he really scaled his digital agency by going to those partners and saying, hey, here's a perfect lead for you. Because he had such a high criteria for his clients, and they were still really good leads, but they would pass them to other people that do the exact same thing. And then they would replicate back and forth and really what became one relationship became a many relationships. It was when they started doing that, their digital agency scaled really quick and they really grew their agency fast. So what's life like now that you've learned to say no? Like what does your daily routine look like? Joe: [00:09:51] So we have our team kind of siloed out, you know, they work on, you know, I have, uh, somebody that's, their entire workload is law firms. I have actually two people that are in that way. I have one person that's just specifically focused on the contractors and construction companies. So it's been a lot calmer and what I've found too and, and we've been seeing a lot of success with this is that, you know, our clients don't compete with one another. That's another thing is we don't take clients on that directly compete in the same market. So we will get a, a backlink opportunity and we'll be able to leverage that relationship for a couple of different clients over the course of time, because a different, you know, it may be a good place for a blog article, like a guest blog or something of that nature. So for us, I think the word relaxed would come to mind because I think that the team can feel comfortable, you know, learning a space and, and knowing that they're going to use this time and time again, rather than kind of playing ping pong between different industries. But, you know, for myself personally, it's been great because growth is kind of predictable, right? Is if I say, you know, hey, I really want to add two new clients a month and you know, I want to grow at that scale for the next year and we want to make sure that we're getting the right size clients. For me to say no to a bunch of things isn't a big deal because I know that I'm building a pipeline and I'm referring things out to people, but I'm getting the people that I want, right? And in a way, now we're interviewing prospects to see if they're a fit for us, rather than, you know, scraping to grab everything and every dollar that comes our way. Jason: [00:11:23] I love it. Well, this has all been amazing. Is there anything I didn't ask you that you think would benefit the audience? Joe: [00:11:29] No, not really. Other than I would say, you know, again, we talked a lot about, you know, our niche and our niche and, or however you want to say it. And, uh, I think that it really is something that people fear. I've talked to so many entrepreneurs that they fear that switch, right? That change of like, oh, well, we're going to only go after this or we're only going to provide this specific service. And we did that twice. We did that with the service, changing our service offering, and then we did it again by picking a specific set of clients. And both times it was the most nerve-wracking yet rewarding thing in literally six months. Like it went from being like a, oh my God, I can't believe we did this to and like, are we doing the right thing? To wow. We opened the flood gates. We told people, this is what we specialize in. We started getting more referrals. We've started getting more qualified leads, and we actually started to establish a name for ourselves in those spaces. And we are no longer trying to be everything to everybody. We're just trying to be everything to somebody, right? And we are trying to be that go-to person for search marketing in these two spaces. Especially in the legal space, in and around the New Jersey, New York market people know our name, they, we are part of that conference, Jason: [00:12:40] Yeah. I love that when I see digital agencies really do that, then they can say, well, it really steamrolls a whole, whole thing in order to scale the agency, because now you can be selective of who you take on, you can raise your prices to whatever you want, based on the value and their expectations. You know, we were talking about this in the mastermind. I was asking people like, well, when do you guys raise your pricing? And some people are like, well, once a year, but we only do that for new people coming in and we were talking about strategy. We were like, look, you should all set up tiers and saying, the next five clients are at this price. The next five clients is this price. And then once we get to this level, then we're going to go back to all our existing ones and raise it. And just little small changes like that can grow profitability because everyone focuses on top-line revenue and that's, I think bullshit. I think it's all-around profitability because when we come in and we buy an agency, we're looking at profitability. I don't care if you're a 10 million, $20 million agency. If you don't have any profit, you're not worth anything. Joe: [00:13:47] Right. Yeah. Well, it's funny you say that. So we operate a little differently than that model, but I think in the same vein. So we have set three, five, and 10-year targets as to what our average client is going to be worth. And again, to your point, we look at both top-line revenue, but a profit, right? So we have it worked out where we know if they're at a top-line revenue at this all of our expenses are completely baked out. We know what our profit's going to be. So we've set those targets and essentially we know now that very similar to how, cause we also run traction, very similar to how you set quarterly rocks. We set quarterly expectations as to what our clients need to be paying at that point in order to make sure that the average of all of the clients that we have equals out to that number. So, you know, we're really excited for that. And it is something that the entire team kind of grabs onto because they also know that the higher the dollar figure that the client is paying, the less clients that they're managing and the more detailed they can get with their clients, right? So, and we try to explain this to our small law firms all the time is that, you know, you're taking the right step by doing the work that we're doing and working with us. But the reality is if you were paying four times this, right? You're going to have somebody that pretty much read a 50% of their time is going to be dedicated to just your stuff and think about all of the things that they could accomplish for your brand if they were solely focused on you. Jason: [00:15:09] I love it. Joe: [00:15:09] It's selling that vision. Jason: [00:15:11] Yeah. Tell us what's the website people go and check you guys out. Joe: [00:15:15] Yeah. So, uh, our company is 9sail.com. So it's the number nine, sail, like a sailboat, S A I L. Check us out. We're in the process of redoing that site again, you know, we're going to be expanding some of our SEO services to granularize some of the things that we do really well. Digital PR is a, is on the horizon for us, something that we're going to be breaking down because it is pretty much the same thing as the backlinking that we do just, you know, on a, on a larger scale. So we are super, super excited about it, but yeah, check us out at 9sail.com. Jason: [00:15:46] Awesome. Well, thanks so much for coming on the show. You rocked it. Everyone go check out their website, reach out to them if you need it. And if you guys want to be around amazing agency owners on a consistent basis where you can scale your digital agency faster and see what's working and really have 60 plus trusted advisors to really help you out. I'd love to invite you all to go to digitalagencyelite.com. And go check it out, and if it's right, we'll have a conversation and let you know. So go to digitalagencyelite.com and until next time have a Swenk day.

It is critical to have a website and brand for your company in order to ensure its long-term viability. Certain aspects, according to some, must be regarded with the utmost attention in order for everything to work properly. David A Finberg, the founder and CEO of Peaks Digital Marketing, an SEO + SEM firm specializing in national campaigns for medical and finance, joins us on this episode. David has produced tens of millions of dollars in income for clients over the last decade by ranking thousands of first-page Google search phrases. Stay tuned to learn more! Resource Peaks Digital Marketing Official WebSite David Finberg LinkedIn

Flynn Zaiger, CEO, Online Optimism (New Orleans, LA; Washington, D.C.; and Atlanta, GA)   Flynn Zaiger, CEO at Online Optimism, started his agency on a laptop in 2012 by reaching out and offering SEO services to the 6 companies where he had interned while he was in college. Today, his remote, across the country staff of 23 supports businesses with “everything they do online” – social, search, SEO, SEM, and website design. Clients are small- to medium-sized businesses (5 to 500 employees) that are either startups looking to rapidly expand or more traditional family businesses, that, in the process of being passed down to the next generation, are looking to expand.  The agency strives to contribute to the communities surrounding its three offices. A cadre of interns maintains a networking calendar, tracking the activities of fifty chambers of commerce. The intern program, built internally from the ground up, is the source of many of the agency's new hires. In this interview, Flynn discusses some of the key strategies he has used to build Online Optimism. He recommends that anyone starting a business: Figure out the revenue streams that are available immediately.  Set a good safety net of six months to allow you time to figure out what works and what doesn't. Recognize that, as your agency grows, you will not continue doing all those things you love . . . you will be managing other people who are doing those things. Understand the importance of knowing how to manage people. Build processes so new staff can get “up to speed” quickly. Never burn bridges. Flynn hired a business developer as the agency's seventh or eighth employee. He says it is important to work closely with new sales staff, not to expect sales in the first three months (because that's how long it takes to train and understand the proposals), and to build a solid sales process to facilitate onboarding. He did not have processes in place for the first five years and admits, “It was a mess.” The agency's language around the sales process is pretty traditional. The language around marketing activities . . . not so much. Flynn and his early staff had no prior agency experience, so they built and “named” things with their own terms. No “agency of record” here . . . it's a “partnership.” Flynn finds it interesting that other agencies are dropping agency of record accounts and hourly billing in favor of project-based billing and flat rates. He says, “That's what we did in 2012 because that's what I made up when I was coming up with how we structured our pricing.” The agency is not organized in the traditional way, either – there a no account managers. Flynn explains, “Every one of our employees is both doing services and handling account executive stuff.” He says this is a challenge for his employees (they have to be good technically and also skilled at customer/account management), less efficient than an agency where functions are more “separate,” but far better for clients who can directly contact the person who will fix their problems. Flynn says, “People want to feel like there's humans behind it.” He continues, “People want to know who they're working with. They want to feel that human connection in the business relationship. That's helped us grow.” Flynn can be reached on his agency's website at: https://www.onlineoptimism.com/ Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Flynn Zaiger, CEO at Online Optimism with offices in New Orleans, D.C., and Atlanta. Welcome to the podcast, Flynn. FLYNN: Great to be here, Rob. Excited to be with you and talk. ROB: It's good to have you here. Why don't you give us an introduction to Online Optimism? What do people know as your expertise?  FLYNN: I started Online Optimism in 2012. It felt like this internet thing was going to be pretty big. I seem to have lucked out on that guess. It was just myself and a laptop. I had graduated college, and 10 years later we have 23 employees, we have offices in three states, we have remote staff across the country, and we help businesses with everything they do online – social, search, SEO, SEM, website design. We usually say if it touches a screen, we can help you market it better. ROB: Got it. Did you start with such a wide aperture and then expand on the types of clients you could serve? Or did you start in one of those more core areas and grow it from there and add capabilities? FLYNN: When I was just starting, I always felt that I was pretty good at SEO. I had a sense that SEO is really a game where you don't know the rules and you're just guessing what Google wants. So, I started a digital marketing agency, telling people that I was great at SEO, and they'd say, “Wonderful. I have a Facebook page that needs to be managed.” I was like, “Okay, that's close enough. I'll just do some social media on the side.” [laughs] Then I'd be like, “Yeah, but I really want more SEO,” and they'd be like, “That's so great. We need a website.” So, I would learn to build websites. I think that's what you do when you're starting out: you expand and see what works and what doesn't. Now we do everything digitally. At one point we even did events. When we were starting in New Orleans, I threw a second-line parade. We threw a block party and a barbeque. As someone who started an internet marketing company, I should not be the person running a block party. But it went pretty well for a year or two. Then we decided it wasn't for us and we still focus on these main services where we feel people are constantly investing. We do social; we're not on any specific network. The networks are going to change, but at this point, people are going to be found on social media, they're going to be found on search, and we help them appear in both places. ROB: Social has certainly emerged, at least many people's expectations, much more around consistency than around creating huge spikes of activity, so that probably lends itself to some sense of normalcy. Flynn, paint for us a picture – is there any typical client, a typical vertical, a typical size, a typical buyer profile? Who comes to you most regularly that you can serve well? FLYNN: We work great with what we consider small- to medium-size businesses. It tends to be anywhere from 5 to 500 employees. Above that, usually you have a bigger in-house marketing team; below 5, you're usually not ready to work with an agency like us. We've found a niche with two things. One is with startups who are looking to expand rapidly, so they need quick testing and making sure that social strategies are working and social content is working before scaling it up. Our other expertise is these more traditional companies who have been around for 15-20 years. We do really well with family-run businesses where the son or daughter is taking over the business. This company has been successful for a few decades, they have great word-of-mouth, and you log onto their website and it's built on GeoCities or something, there's GIF animations all around, there's music playing. These are businesses that have done well enough, and now they go to the next generation, and these are people in their twenties, thirties, and they're tired of running a family business. They want to grow and be more successful. That's when they usually bring us in, and we have a first meeting where we all make fun of their family's website and how terrible it is, and then we help them. They still run the day-to-day, but they trust that we're a digital agency that knows the business and has that sort of relationship. We still try to meet face to face with people – obviously more pre-COVID than now – but we really believe in the power of a handshake. One of our values is “Screens will not replace handshakes,” and I still think, especially in the digital world where SEO/SEM can be sketchy, people want to know who they're working with. They want to feel that human connection in the business relationship. That's helped us grow. ROB: That leads me into something that was perhaps a little bit self-evident – having offices in three places, is that largely centered on that ability to be close to a customer, to go shake their hands? You're cultivating relationships in those places and nearby? FLYNN: Absolutely. We started off just in New Orleans, and we had ideas always to grow beyond. We started getting more national clients around the country, but a lot of those relationships were based off of connections that we made in person. Then COVID happened, and all of a sudden everyone was reconsidering what they wanted to do, some of my staff was moving, and we couldn't meet anyone in person. As a digital marketing agency, for the first time, we were on a level playing field with everyone who was down the street from bigger companies. D.C. and Atlanta are much bigger regions; they're much bigger economic centers than New Orleans. Not that New Orleans is tiny. It's a very large port city. It has a lot of deals there. But Atlanta and D.C. are much bigger. We had staff who wanted to go to these cities. They were willing to put in the time and investment to do the work of starting an office there. That's going to networking events, helping to recruit interns, going to colleges to recruit more staff, and really trying to make a name for ourselves, producing resources in each city. One thing we do is keep a networking calendar. We mostly do this internally because we have interns that will help us track 50 different chamber calendars and pull them together. We try to make sure we're actually contributing to these cities, each in their own way, rather than just having an office that happens to be located in them. ROB: I hear you saying there's a set of capabilities you expect from an office. There is a local engagement, there is an outreach on the business side, there is a recruiting component. A lot of a services business, a lot of an agency, is sales and talent. If you can do those and manage the accounts you have well and grow them, that's a pretty good formula. Do you have somebody who then runs each office? Or how have you structured that part? FLYNN: Yeah, that's pretty much how it's going so far. We'll send someone who leads the thing, and then we try to have exactly what you said: one salesperson, business development. Our team is really good at digital marketing, so our salespeople have never really had to do much outbound. We certainly go to networking events, but we're not pushing sales. They're usually busy enough with the leads coming in, and it's mostly qualifying and creating proposals that are custom-crafted. So, it's a salesperson and then usually an account executive or two that can handle the different work in the cities. I will say this is something that we've only been doing for about a year and a half now, so we're still learning and still building out these channels. I think, long term, what we see is that each office will kind of function together, but they're going to help us by if one city has a downturn, which unfortunately will inevitably happen, the other cities can pull up the slack. And honestly, this was a lot because our main headquarters is in New Orleans. There's Mardi Gras and the whole city shuts down for a week. We needed people to work that week for our national clients. [laughs] So now we added Atlanta and D.C., who are thankfully sober and not at parades for that Wednesday through Tuesday. That helps keep the business going. ROB: [laughs] And you cut the other people off of Slack that week. I understand. FLYNN: Yeah. [laughs] ROB: It's interesting; that story is still largely unwritten, then. Over the past year and a half, here in Atlanta, I've been very engaged in the marketing community. Most of the events, most of the local engagements that we used to do before COVID are not back yet for the most part. But on the flipside, I might say that most clients are more eager to meet in person than at any time in the two years before COVID. It's an interesting split of where the opportunity is and where maybe it will be. FLYNN: Yeah, I completely agree. I've been seeing that especially in 2021, since the summer hit. There was a small decline from Omicron, but not as much as I think you'd expect. A lot of business leaders, business owners hit the summer, they said, “It's been a year” and – you can't just be done with a pandemic. My partner works in medicine and she's very much working in very intense situations this week, actually, which is wild to do that and then I'm sitting in a coworking space. With a mask, but still. It's such a weird environment that we're both in at the time. But I agree. We still meet people outdoors as best we can. We've all upgraded our winter coats on our team. [laughs] But it is certainly something where people want to meet in person. This is where you're seeing those conversations all around the world right now, which is most leaders feel that they want to see people back in the office, and they can't really give good reasons. There's collaboration and brainstorming, and to be frank, I would love to be able to turn around and ask a question instead of asking someone if they're free to have a Slack huddle and dealing with that. It'd be so convenient to just be able to turn around – and I haven't been able to do that in two years – and ask people. I miss that. But we try to prioritize our individual staff's feelings and comfort. I think that's more important than anything. So, we're letting everyone do whatever they want, essentially, and trying to be the most supportive environment we can. ROB: That makes a ton of sense, and there's a lot to learn there. You mentioned some of the early engagements you did with clients. It seemed like a natural evolution of the services. But what led you to take the jump in the first place and decide, “I've had jobs, but I don't want to have a job anymore. I want to make my own job. I want to build my own business”? What was that transition that led to the start of Online Optimism? FLYNN: One of the first things we always tell people, especially our entrants when they're job searching, is never burn bridges. It's been 10 years and I feel like I can say I didn't particularly love the job I had after college. I was pretty good at it, but it was a very corporate environment. They had those motivational “Teamwork” and “Hang in There” posters. I was like, “Haha, very ironic decorations” on Day 1, and they were like, “These are serious. These are our values.” I was like, great. It was just very corporate, so I didn't love it, but I was good at it. I reached out to all the people I worked for in college. I'd done six internships. They were like, “If you had your own thing, we could probably hire you and keep you afloat.” So, I got lucky. After 10 years, I've learned I know what I know, but more importantly, I know what I don't know. But when you're 22 and you're like, “I could start a company,” you really have no clue how little you know. Someone should've shaken me and been like, “Flynn, what are you doing? There's no plan. You have a domain, but you don't know how to” – there was no plan. But I got lucky. The companies that I worked for trusted me because I'd done work for them, so I got like two clients from them. Then the company I was working for out of college, I increased their sales online by like 800% or something like that. So they became Client #3. So, I had three clients on Day 1, which was great because I didn't sign Client 4 until Month 7 or 8 because it took me seven or eight months to figure out how to actually meet someone and convince them to trust us with their internet presence. That was the most helpful thing, I think. If you are starting a business, you have to figure out what revenue streams you have immediately and then set a good safety net of six months. It's going to take that for you to learn what's working and what's not and figure it out. You have to be ready to – it helped that I was in New Orleans with three roommates, so my rent was $400 a month. That's also the key. If you want to be an entrepreneur, I highly recommend $400 a month rent. That's the way to go. [laughs] ROB: [laughs] Where can you find that now, I wonder? Maybe nowhere, I don't know. FLYNN: Not New Orleans, actually, now. I think you've got to go somewhere else. ROB: It makes sense not to burn bridges. I've certainly had interesting experiences where I've had former clients and coworkers who couldn't talk to each other, and I've always enjoyed being Switzerland. I'll talk to both of them and I'll be doing business with both of them concurrently while they keep talking trash about each other like a divorced couple. I don't even know. But that's certainly a good option. As you started to build, how did you think about who you brought on the team, when? What were the next couple of roles? What were some of the inflection points in hiring, where you maybe had to make a hire you weren't sure of? From a necessity perspective, not the person. FLYNN: Hiring is the most important and hardest thing about running a business. We always drill that into people's minds. Our interview process should be careful because it is incredibly difficult to terminate someone if you make the wrong choice or train them to get them up to speed. When I started off, in the services that I wasn't the greatest at, I added on additional staff in different digital marketing services so I had more time to bring in clients. We actually didn't bring in biz dev for a while. They were Hire 7 or 8. So my first three or four were designers and strategists and people to do account work. Biz dev was a major jump. One thing that we waited way too long for was operations. I was running an 11-12 person company and still basically running – if we were a normal company, that might've been okay, but we were always employee-first. That meant every weekend, I would go to Costco and get like $400 worth of snacks for the office and come back. We were on the second floor of a building. It was a three-hour Costco run, which is such a waste of my time as CEO that I would do every week. Sometimes it's hard to convince yourself that your time is valuable, and that's really what I think about when we hire. Once you or someone else on your team becomes more valuable – that's what we always tell the staff. You should be working yourself out of your job. Whatever you're doing today, if you can teach it to someone else so you can do more important things, that is the most valuable thing you could do. I know a lot of times employees think “I want to keep this process just me so there's more job security,” but I've always felt like if you have a good environment and they see that you're able to teach this to someone else, that makes you way more valuable to the company, because then you could help them scale up much quicker. I always try to teach that to our Optimists. ROB: Those sound like some brutal Costco runs. There's an element where, when you're doing that Costco run, it can feel – and I'm sure it's even felt by your team – that you are, to an extent, intentionally serving them in that. I'm sure they can see that and appreciate that. But it probably needs to have its limits also. There's a point where you're serving them less by serving the business less by doing this other thing more. We had a team retreat back in December, and I spent an hour making people steaks. I wouldn't take it back for the world, but I'm not going to do that every day, either. It's an interesting balance of when and how you make those choices to serve. FLYNN: I'm going to make sure my team doesn't find out that other people are making steaks, because I got the Costco pizza. [laughs] I was like, “Y'all should be excited. This is great, came super quickly.” If they knew that some other people were making steaks, they would've gone for my head, I think. ROB: Do you like Costco pizza? FLYNN: [laughs] I do. I have the taste of someone who enjoyed the apartment where he paid $400 a month in rent. I haven't quite outgrown that yet. ROB: This is the privilege of the owner and the founder. We are completely distributed. We do team retreats right now twice a year. We're doing leadership retreats twice a year offset from those. But these are people I see twice a year, so if they get Costco pizza from you once every month or so and I get them steaks once a year, I think we're square. It's my own selfishness. I wanted to buy nice steaks and cook them and eat them, and if I make some for other people, and they feel served as well, then we all win. FLYNN: I'm going to bring you in for when my team hears this podcast so you can negotiate with them over whether they're getting a fair deal or not. [laughs] ROB: [laughs] I'll go up to D.C. and we'll see what we can do with that. Flynn, when you reflect on building Online Optimism so far, what are some lessons you wish you could take back to your past self and learn a little bit sooner if you could help it? FLYNN: Like I said, staffing at the beginning is a crazy difficult thing to learn. I had never managed anyone in school or in any jobs, and that's really the first thing I would've told 22-year-old Flynn. If you are successful in this business, you don't do anything that you do today. All that digital marketing stuff that you love? You're not typing posts, you're not making ads, you're not building websites. You are managing people who do that. That is such a change in mindset. I wish I had taken that more seriously at the beginning and learned more – even in college, when I did group projects. People hate group projects, but they are the best. They are so like real life, it is wild. You're going to be with people who you don't trust. You're going to be working kind of with each other, but someone's not going to keep up the slack. What I would do is reach out to my professor and be like, “I'd like to do this by myself,” which was a good way to get a good grade but a bad way to learn how to manage other individuals. So, I would definitely tell myself, you have to learn how to manage people. You're only as successful as your team. From Day 1, that ability to think outside myself – and whenever I do a task, what I'm really good at now is we do a task and we think immediately, “How could this be done by someone else? Let's write up the process. Let's have this ready to go,” whereas we didn't do that the first five years. Every time someone came onto the team, it was a whole process to teach them. It was a mess. So, I think helping yourself manage people is key and also building processes so more people can join and do it. ROB: Right on. It's interesting; you mentioned that you feel like you brought on biz dev a little bit late, around Employee #8, but I would say in a different lens, I have seen 80-person agencies where the sales were still very much founder-led, maybe even to the point where they promoted someone else almost to a partner to get that level of authenticity in their sales. What do you think allowed you, and how did you equip someone – it may have seemed soon for you, but you equipped someone eight people in to not completely fall on the ground selling. What do you think allowed you to sell without being founder-led in that sales motion? FLYNN: I think the answer is that we spent a lot of time together that first year. We even did that with later sales staff. We don't expect them to make sales their first three months anymore. We even build that into their prospective commission structure, based off of them not making a sale in the first months, just because we know that's how long it takes to train and go through our proposals, and they sit in a ton of meetings to learn how we talk about things. I would also say the other thing is when we first built a lot of our sales process, the first individual who was doing it for us had actually gone to a much more traditional company where they did a whole month of sales school, and honestly that helped us a lot. I had no idea how to teach someone how to do sales, so we hired someone who had had that training. That was the one thing where – now we hire people who just have a college education because we have more processes in place, but that did help a bit. Even now, a lot of the language we use is still pretty official on the sales side, whereas all the processes we have for marketing, we tend to have different language. We never say “agency of record” at all at Optimism because we made up our own term for it, because none of us had any experience in agencies. Whereas the sales side, it's all like “discoveries and intros and cold calls,” and we use very much the language of the industry, which is interesting for us. ROB: What do you call the AOR relationship? FLYNN: We just call it a partnership. [laughs] It is odd, and I know this gets me into trouble – we pretty much run an ad agency, but we built it from scratch, which is good and bad. I went to an Ad Age event and they were talking about this revolutionary new thing, which was like “As opposed to agency of record accounts and hourly billing, everyone's doing project-based billing now and flat rates so you know how much things cost.” I was like, oh, that's what we did in 2012 because that's what I made up when I was coming up with how we structure our pricing. It's been fascinating to see. We sometimes will meet people who run more traditional agencies – we don't have traffic managers at our agency, and until maybe two years ago I didn't realize that was a job. Which isn't a great thing to hear a CEO say, but it was built into other processes. I will say now that we're at 23, we've talked to enough people and have enough staff that have come in that we're trying to fill these gaps that bigger agencies have and we understand why. But there are still some things we do that are unique. We don't have employees who just do account executive work at our agency. Every one of our employees is both doing services and handling account executive stuff – which honestly is a major selling point for us, but it is tricky for staff because they need to be good at Google Ads and get their certifications and also not mind dealing with the client that calls in during the day with a question. ROB: It's a tricky dichotomy. On the one hand, a lot of people gravitate towards 100% either of those responsibilities within another agency. They'll be 100% client-serving or 100% AM. That hybrid role, when you can find it, it's very authentic to you. But when you're looking for someone to hire in, a lot of times they've gravitated further in one direction or the other, I would expect, than you might want them to be for you.   FLYNN: You're absolutely right. I don't want to say that it's a benefit for our staff. I'm not sure. But it is certainly a sales point for us. A lot of complaints from people who transferred from other agencies to us is that they are tired of talking to an account executive who knows enough, but they're like, “Hey, why is this Facebook ad structured like this? Shouldn't the top of the funnel marketing have this creative?” and the account executive is like, “Good question. I'll get back to you.” Most of our clients, you don't have to deal with that unless it's a very, very specific technical question, because they're talking to the person who made the ad. But it is stressful and our team does manage fewer accounts at a time because we don't have those efficiencies that a more separated agency has. ROB: I definitely appreciate the opportunity to – you don't want to reinvent language; you don't want to invent your own language from scratch for some of these things. But on the one hand, I would posit that agency of record, unless as client has a need to award such a relationship and their boss told them they have to, mostly seems a little bit selfish for the agency to claim that mantle. Almost like you're taking something from the client. And “traffic manager” sounds like kind of a boring job. Maybe someone who's in their prime would really enjoy it, but I feel like there's a more robust cohort of responsibilities that is a more fulfilling role and less of a middleperson, if you will. FLYNN: I'll leave you on the line for getting the hate mail from the traffic managers on Twitter. [laughs] But I do agree. I think that because we started off small and have added positions as we've grown, the major difference is that only like one person on my team has worked for more than two years at any other agency. We recruit so many people for our internship program and we've built this from scratch. It's been an opportunity to really build things as we see them and as we want them. It does mean that a lot of our processes are very different, but at this point, a lot of the bigger and better agencies are really open about their processes. So, whenever we do have questions about like “How does HR staff work?” or “What benefits do people want?”, there's a ton of research online. We're pretty receptive to even our staff sending us information about other company benefits to see if we can match it and things like that. ROB: That makes a ton of sense. Flynn, as you look forward, what are you excited about that's coming up for Online Optimism or maybe even for the types of services that clients are going to be needing? What's next? FLYNN: We love what's happening in social right now. I think it's been a fascinating turn from these really professionally produced videos – and I don't even know if this is good for agencies or good for Online Optimism – to being more authentic, individual experiences. You see that on the content that's trending on TikTok and Snapchat now; while highly produced videos do well, sometimes it's just a funny idea, something catchy, even for brands. People want to feel like there's humans behind it. I think you see that in the brands commenting on each other's posts on TikTok. People are excited. I actually feel like the people behind the brands are eventually going to catch on and start making names for themselves. Like, sure, you like Wendy's Twitter account and that's great, but there's not a Wendy back there. There's some probably bored stand-up comic in New York City and that's their job. I know there's going to be legal papers in the way, but I do think these social media superstars will start becoming famous in their own right rather than for brands. It's cool that Duolingo has that mascot that does weird stuff, but that's not Duolingo as a brand. That's some social media director who pitched that idea, somehow got it approved, and now everyone's trying to duplicate it. So that's cool. We're always looking more, like everyone else, at the Metaverse, seeing what's happening there, seeing all these bigger companies invest in it. I do have our design team working on messing around more in 3D space and doing VR/AR. We're still looking cautiously towards it, but at this point, you have Microsoft, you have Meta or Facebook or whatever they want to call themselves, you have all these companies throwing tens if not hundreds of billions of dollars and staff at it. So, we're trying to get our team ready for whatever is next. I don't think we're a couple months away from every mom n' pop shop having a second location on Meta Boulevard or whatever, but I do think the bigger organizations are going to have a presence, and I wouldn't be surprised to see more medium-sized companies get into that space soon. We want to be ready for when that happens. That's at least what we're looking at internally on our side. ROB: That is an interesting highlight to contemplate. I think we have been without, to an extent, as many experimental channels as there were for a while. There were a lot and everything was emergent and new, and maybe TikTok is still experimental for some, but for some brands, they've certainly operationalized it as well. But to highlight Meta, Metaverse, that world, maybe even some of the crypto and NFT world as the experimental opportunities – it's an interesting place to play for sure. FLYNN: It's been fascinating to see. We're taking it seriously because all these bigger companies are. But you make a great point that these more experimental networks are usually the ones who bring new mediums. You can't look at TikTok and not remember Vine. And I personally think 2013-2014, when Vine and Tumblr were where the entirety of internet culture was coming from – that was our peak. It's been downhill since then. That was the best the internet will ever be. [laughs] That's the question: Can these more organic decentralized networks exist and grow? I know that's what everyone wants to say but look where the money's going. It's going to Microsoft and Meta, and who knows what Apple's building with their headset. And these are the same companies and the same VCs that built the internet that we have now. It's nice to think there's going to be really cool, interesting ideas that will give more freedom to the internet, but they have a lot of 1,000-pound gorillas and billion- or trillion-dollar companies to overcome.  ROB: It's a lot to navigate and it makes a lot of sense. Flynn, thank you for coming on the podcast. Thank you for sharing the journey of Online Optimism. I will look forward to finding some of your people here in Atlanta. Come on down sometime. I wish you all the best. FLYNN: Yeah, we're great at Happy Hour. Let us know. Thanks for having me, Rob. ROB: [laughs] All right. Be well. Take care. FLYNN: Take care. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

David Finberg is the Founder and Managing Member of Peaks Digital Marketing. He has SEO & SEM successes on both local and nationwide scales. After pursuing a degree in Applied Information Technology at George Mason University, and working at several startups, Mr. Finberg decided to venture fully into the digital marketing industry. David has generated millions of dollars in revenue for clients, ranked thousands of first page search terms on Google and growing numerous corporations and businesses through effective SEO + SEM based digital marketing campaigns. You'll hear how David build his Peaks Digital Marketing agency and... Learn a ton of SEO tips that you can immediatly start using to grow your organic website traffic.  You'll want to grab your notebook for this episode! Please Support this Podcast by checking out our Sponsors: Mad River Botanticals 100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop here>>> EPISODE LINKS: Peaks Digial Marketing PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts  Spotify: EDGE on Spotify  RSS Feed: EDGE's RSS Feed SUPPORT & CONNECT Twitter: Follow Brandon on Twitter Instagram: Follow Brandon on Instagram LinkedIn: Follow Brandon on LinkedIn ‍

In episode 106, host Eric Dickmann interviews Steve Wiideman. Steve is an SEM & SEO expert, writer, educator, and business consultant. For over 22 years, he has been helping startups, SMBs, and Fortune 5000 companies develop creative growth strategies to ensure sustainable growth.With his passion for SEO and growing businesses, Steve started Wiideman Consulting Group where he advises clients on SEO, link-earning, multi-location ranking factors, and PPC advertising.His current projects include experiments to better understand the impacts of voice search, featured snippets, and structured data have on search results. Steve also serves as an adjunct professor at the University of California San Diego and California State University Fullerton.For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/measuring-inbound-marketing-success-s7ep6/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

Few hard-and-fast rules need to be followed when marketing a business online. Search engine optimization (SEO), search engine marketing (SEM), and search engine sales (SES) are three pillars that can boost website traffic and grow your business. In this episode, Jean and Gaby Galea talk to Jared Bauman, co-founder, and CEO of 201 Creative, a digital marketing agency. 201 Creative helps businesses enhance SEO to produce more leads, SEM to supercharge growth by increasing awareness and demand, and SES to make real money and customers. Many agencies stop at the SEO phase, but it takes more to be successful. Episode Highlights and Topics Specialties and Services: 201 Creative focuses on SEO, social media, email marketing. Target Audience: 201 Creative’s clients tend to be in small- to mid-sized creative niches. SEO Content Challenges: Approach to online marketing to grow businesses, drive traffic. EAT: Expertise, authority, and trustworthiness are required to create content that ranks. Skyrocket Growth: Even without a SEO plan/strategy, be consistent and relevant. Content Translation: Language is predominant ranking factor, but location plays a role. Aged vs. Fresh Domains: Backlinks are less important, new sites take time to rank topics. SEM: Turn traffic metrics into leads to make more money and solidify brand message. Money Mindset: When to hire an agency - when there is an expertise or scale gap. SWOT Analysis: Evaluate strengths, weaknesses, opportunities, and threats. Algorithms and Agencies: Know how to measure, monitor, evaluate data/executables. Resources/Links: Jared Bauman on LinkedIn 201 Creative Semrush Ahrefs Castos Jean Galea’s Blog WP Mayor Email WP Mayor Episode Web Page

In this episode, you are going to hear from three dynamic, high achieving women who will share the latest technology treads to help you streamline your productivity, personally and professionally. What you'll learn: - How each of our guests are helping high achieving females with their work - Common misconceptions about our personal “tech” ability and how to consider instead, and - Leverage software and other technology to better our business and overall productivity. This episode is sponsored by the KNOW Global, membership & community to help you get to the next level of achievement.   Learn more today at bit.ly/podcast-global LINKS: Get In The Room with KNOW Global: bit.ly/podcast-global Download Your Episode Bonus [How to Masterfully Connect Workbook] Here: www.theknowwomen.com/podcast Sharon's Resource Recommendation: Coursera Jennifer's Resource Recommendation: Microsoft Excel Lori's Resource Recommendation: Wall Street Journal FOLLOW ON INSTAGRAM: The KNOW Women – @theknowwomen Sarah Benken – @sarahbenken CONNECT WITH OUR GUESTS: Dr. Sharon Jones – Twitter @dottieroseLLC Jennifer Buchholz - LinkedIn Lori Piencykoski - LinkedIn ABOUT THE GUESTS:   Dr. Sharon Jones, Ed.D is the founder and CEO of the dot. Consulting and the non-profit Dottie Rose Foundation, where she leads and implements technology focused education and innovation. Dr. Jones has found her passion in education and has served as a computer science expert for the past 20 years, bridging the gap between our everyday actions and the application of technology. Dr. Jones is a highly sought after and national award-winning Computer Science educator in the public school system and for corporate training.   Jennifer Buchholz is a best-selling author, entrepreneur, coach, and engaging geek and has worked in higher education, training, and development for over 20-years. Based in Milwaukee, Excel & Flourish helps organizations improve productivity with Microsoft products. Jennifer is actively involved in numerous organizations throughout the city; including Local First Milwaukee, Women's Entrepreneurship Week, eWomen Network, just to name a few.    Lori Piencykoski founded Netco Design LLC in 2000 when she realized web design and SEO (search engine optimization) were under-served areas that had the potential for tremendous growth. She became a Certified Internet Webmaster and works her “magic” to produce unparalleled results in the areas of web design and now more important than ever SEO. Lori works with her client to determine which social media platforms, website tools and SEO/SEM options will yield the best result for their business.    ABOUT THE HOST: For over two decades, Erica has helped visionary leaders increase their influence + impact. As the founder of Castner Consulting, she provides branding and marketing strategies to speakers, service-based business owners, and content creators.

We champion pipeline and revenue all day, but we also know those things take serious time to produce. So, what should you be looking at and caring about on the road to revenue? Matt and MJ breakdown those leading metrics you ought to be following depending on your marketing mix and how to assess progress.

Trong phần này chúng ta sẽ cùng tìm hiểu về các hoạt động branding và ảnh hưởng của chúng đến các hoạt động và hiệu quả digital ra sao. Nhận định về thương hiệu ảnh hưởng ra sao đến các kênh digital? Vì sao? Ảnh hưởng của branding đến SEO / SEM? Ảnh hưởng của branding đến Social? Ảnh hưởng của branding đến Email / SMS? Ảnh hưởng của branding đến quảng cáo Display? Nội dung gốc trên: Youtube Theo dõi các chia sẻ của Tú trên Website, Facebook, LinkedIn và Digikigai --- Send in a voice message: https://podcasters.spotify.com/pod/show/conversionvn/message

Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogfather used as the analogy. What you'll learn from Navah Hopkins 00:00 Navah Hopkins with Jason Barnard01:00 Navah's Brand SERP02:42 Conversion Rate Optimization Made Fun04:31 Colour Theory for On-Page CRO10:12 Using “You” in your copywriting for better CRO14:09 The psychology of upsell offers in On-Page CRO15:59 CRO as more than just a means to justify PPC cost18:26 The philosophy behind the PPC Sith20:45 Finding the balance for tweaking PPC campaigns24:10 The customer's journey from search to conversion28:49 What do the upcoming third-party cookie changes mean for the future of e-commerce?31:17 Managing your email list34:04 The value of sympathy in CRO Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogfather used as the analogy. What you'll learn from Navah Hopkins 00:00 Navah Hopkins with Jason Barnard01:00 Navah's Brand SERP02:42 Conversion Rate Optimization Made Fun04:31 Colour Theory for On-Page CRO10:12 Using “You” in your copywriting for better CRO14:09 The psychology of upsell offers in On-Page CRO15:59 CRO as more than just a means to justify PPC cost18:26 The philosophy behind the PPC Sith20:45 Finding the balance for tweaking PPC campaigns24:10 The customer's journey from search to conversion28:49 What do the upcoming third-party cookie changes mean for the future of e-commerce?31:17 Managing your email list34:04 The value of sympathy in CRO Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Vices awards, and Gaetano DiNardi is one of those voices. Gaetano began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. It was his dream to produce gold records for the biggest artists in the world. He spent 5 years as a full-time music producer & songwriter in New York and worked with artists like Fat Joe, Shaggy, and Ryan Leslie. He loved it (and hated it) at the same time. The grind was brutal but gifted him with a unique competitive advantage in the business world. He realized that musicians & B2B companies have the exact same problems. - Cutting through the noise. - Building a trusted brand. - Developing an engaged audience. - Competing against the industry giants. - Converting leads into paying customers. - Transforming new customers into loyalists. He faced these challenges as a music producer trying to grow my brand. And without knowing it, he became a self-taught digital marketer. Literally, he fell ass backwards into SEO by blogging about his perils in the music industry. Eventually, his blog earned hundreds of thousands of views. His articles were earning free organic traffic because they ranked highly in Google. He built transferable skills and landed his first "real job" at an SEO company. The rest was history. In his first month of doing professional-level SEO, he was working with clients like Major League Baseball, Trojan Condoms and First Response Pregnancy Testing Kits. Just imagine, going from music production to doing marketing for condoms and the female anatomy! His background as a musician combined with my technical marketing acumen creates a unique hybrid of creative & analytical skills - this is the secret sauce that sets him apart from the rest. He has earned results for VC backed startups, popular eCommerce brands, and Fortune 500 behemoths. Today, he's responsible for Demand Generation Marketing at Nextiva, a leader in Cloud Communications. His core specialty is Full-Funnel Demand Gen, with a focus on new customer acquisition via channels like SEO/SEM, Conversion Rate Optimization, Marketing Automation. Find more info about Gaetano and what does he do using the links: https://officialgaetano.com/about/ https://www.linkedin.com/in/officialg/ https://www.nextiva.com/blog/what-is-a-virtual-phone-system.html Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Did you know you ONLY need three good sentences to make sure your target audience finds your blog? This week on Off The Marc with the Bickersteins, Marc and Kathy are geeking out over a topic that a lot of companies want and need to know more about: SEO and SEM. To help, Marc and Kathy have called on Nick Blazer, the "King of SEO”. Atigro's Digital Marketing Director Nick Blazer provides the best SEO and SEM hacks to lead potential prospects to your website. You'll learn how to improve search rankings, optimize your website, and run the best ads. Connect with Nick Learn more about Atigro 

A business that is visible is also considered creditable. Visibility today means being present across all digital channels and using the right tools to make sure you stand out among the competition. With the decrease in foot traffic and increase in online traffic, if customers cannot find you, they will not know who you are, and they will give their business to someone else. As study by Riverbed found that 99% of business decision makers agree that optimizing digital performance is essential to business results. The question is how do you do this if you are not a digital advertising expert? A great online presence consists of many elements, but visibility is mostly driven from a great SEO/SEM strategy. In this episode, we talk to a Sunrise System about what makes a great SEO/SEM strategy. We talk about current online marketing trends, what elements contribute to a strong strategy and how to make sure your company is visible.

On today's show, we welcome Andreas Ramos. Andreas moved to Silicon Valley in 1992, where he worked in engineering at SGI, SUN Microsystems, Brio, IMSI, and other companies. He did translations and localization in six languages at these companies before joining Acxiom as head of the digital agency, where he worked with Global Fortune 200 clients. Andreas then led global SEO at Cisco, where he worked in 44 languages in 86 countries. He is now an Adjunct Professor of Digital Marketing at CSTU and INSEEC, and is the author of 16 books on SEO/SEM with seven Amazon #1 Best Sellers. In this episode, you'll learn: What are some stories of the rise and fall of some giant companies in Silicon Valley? Will Google and some of these monster tech companies hold their lead in the future? Which companies are recruiting the best engineers? Which technology sectors might be areas to keep an eye on in the future? Help us out! Help us reach new listeners by leaving us a rating and review! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!   GET IN TOUCH WITH ANDREAS Linkedin | Twitter CONNECT WITH SHAWN: https://linktr.ee/ShawnflynnSV   Shawn Flynn's Twitter Account Shawn Flynn's LinkedIn Account Silicon Valley LinkedIn Group Account Shawn Flynn's Facebook Account Change to Shawn@thesiliconvalleypodcast.com  

Jeremy supports Up&Up's SEO/SEM team by helping clients reach their digital marketing goals and always staying on top of the ever-changing digital marketing landscape. Prior to joining Up&Up, Jeremy managed display, search, and paid social media efforts for clients in the healthcare and entertainment/fine arts sectors. Currently, he's supporting digital marketing strategy, execution, and reporting for higher ed clients like North Greenville University, Campbell University, Virginia Tech, and Columbia University. Outside of work, Jeremy is a motorsports fanatic and spends his time taking in any racing he can find. When he's not around race cars, you can likely find Jeremy exploring the outdoors with his dog, Rosie. What you'll learn about in this episode: What paid media can do for your institution How Jeremy's role has evolved as an SEO/SEM specialist How plans will vary for a university-level awareness campaign vs. program-specific campaigns What impact machine learning has on PPC as a whole What trends to look out for with Google algorithms How to use data and properly structure access to it with student privacy in mind How to leverage your data to make your strategy more specific Additional resources: https://www.linkedin.com/in/jeremy-m-stewart/ https://www.upandup.agency/digital-marketing/smx-advanced-conference-recap-sem-takeaways https://www.blog.google/products/ads/ https://searchengineland.com/ https://www.searchenginewatch.com/ https://twitter.com/rustybrick

This week on The Perception Podcast is Charlie Fink. Charlie is an AR/VR Consultant, Columnist, Speaker and the Author of "Charlie Fink's Metaverse, An AR Enabled Guide to VR & AR." He is a former Disney, AOL and AG Interactive executive who notably came up with the idea for "The Lion King" while a junior executive in 1987. In the 90s, Fink was EVP & COO of VR pioneer Virtual World Entertainment. He is a sought-after professional speaker whose numerous appearances include SXSW, CES, and AWE. Fink is the contributing editor of Virtual Reality Pop, a Medium publication for whom he writes a popular weekly column. In addition to his work as head of story development for Disney Feature Animation during the second golden age of Disney animation (‘85-'92), Fink was SVP & CCO of AOL Studios (‘95-'99). His past experience also features successful exits from several startups, including eAgents, which sold to AG Interactive, where he then served as President for three years, and Charlie Company, an SEO/SEM affiliate marketer and consultancy that most notably created "The Other 98%" for client Moveon.org in 2009, which now has over 6M followers on Facebook. Charlie Company was sold in a private transaction in 2014. Charlie Fink is also a producer of live theater in NYC. He is the Producing Artistic Director of the New Musical Foundation, a non-profit that supports the development of new musicals and has won over 15 awards for its productions. From 2007-2017 Fink was Chairman of the Drama Desk Award-winning NY Musical Festival So lets your imagination run wild and lets jump into the Metaverse with Charlie Fink! *** As always please send any comments or questions to ask@experienceperception.com And please go to ITunes and leave us a nice review!

In this episode of Confessions of a Burnt-Out Marketer, I talk with Patrick Garmoe, who is the Web Content and Conversion Specialist at Nebraska Medicine. Patrick essentially helps Nebraska Medicine educate and communicate with their patients through leveraging today's best SEO/SEM tactics. Not to mention, Patrick even once got the Mayor of Duluth Minnesota on the front of the New York Times. Patrick is one of the smartest digital marketing strategists I know and has a background that started in journalism and eventually morphed into SEO, digital web strategy, and social media. Patrick's interview will give you tons of great wisdom about SEO that's sure to help you rank better and understand the nuances of SEO, in today's digital age. You can learn more about Patrick by clicking here and following him on Twitter and Facebook. Patrick and his wife live in Omaha, Nebraska.