Podcasts about brain traffic

In this episode, we hear from Kristina Holvorson, CEO, Brain Traffic. Producer, Confab and Button, and Content Strategist at large. She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of a business.

Lisa Maria Marquis encourages us to be better designers by thinking more deeply about the decisions we're making and their potential for harm. Highlights include: - What shocking and harmful IA decision did a dead racist make? - Why is Information Architecture undervalued and under-practiced? - How do we actively build a safe and trusting relationship with users? - Why do non-binary gender categories cause some people to lose their minds? - Is it possible for us to completely avoid our work causing harm? ====== Who is Lisa Maria Marquis? Lisa is the Principal of “The Future is Like Pie”, an independent Information Architecture and Content Strategy consultancy that's on a mission to make it easier for people to find, understand, and act on information on the web. Through her consultancy, Lisa regularly works with well-known agencies, such as Happy Cog and Brain Traffic. She also works directly with organisations such as Autodesk, the University of California, and Egghead.io. Lisa is also the author of “Everyday Information Architecture”, an amazing book that shows you how to leverage the principles and practices of IA, and the Managing Editor of A Book Apart, a highly respected publisher of books for designers, developers and content creators. ====== Find Lisa here: LinkedIn: https://www.linkedin.com/in/redsesame/ Twitter: https://twitter.com/redsesame/  Website: https://thefutureislikepie.com/ Lisa's book: Everyday Information Architecture: https://abookapart.com/products/everyday-information-architecture ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

As Program Manager at Brain Traffic, Tenessa Gemelke has reviewed thousands of conference talk proposals. In this episode of the Content Strategy Podcast, Tenessa offers her top tips for what to talk about and how to pitch it. There's also a potted history of Confab: The Content Strategy Conference and musings about the caring content community.

Kristina Halvorson is to many the face and the voice of the content strategy profession. She came to prominence a dozen years ago with the publication of her book Content Strategy for the Web, and she had been practicing content strategy for a dozen years before that. Since 2011 she has organized Confab, the leading content strategy conference, and founded in 2020 the Button conference, which focuses on digital product content. She hosts the Content Strategy podcast. And she leads Brain Traffic, a top content strategy consultancy. She is working now on her second book, about content leadership in organizations that excel at customer experience. https://ellessmedia.com/csi/kristina-halvorson/

Kristina Halvorson Kristina Halvorson is to many the face and the voice of the content strategy profession. She came to prominence a dozen years ago with the publication of her book Content Strategy for the Web, and she had been practicing content strategy for a dozen years before that. Since 2011 she has organized Confab, the leading content strategy conference, and founded in 2020 the Button conference, which focuses on digital product content. She hosts the Content Strategy podcast. And she leads Brain Traffic, a top content strategy consultancy. She is working now on her second book, about content leadership in organizations that excel at customer experience. We talked about: her forthcoming book on the role of content leadership in customer experience her focus on people and culture and leadership whether "content strategy" is the right label for our industry how she's not mad at the content marketing industry for its use of the term how well her original definition of "content strategy" has held up the evolution of the Confab conference the new Button conference for content design practitioners the difference in her leadership approach between Confab and Button the arrival of the content design profession (and its surprisingly long history at companies like Atlassian) the recent alignment of many companies around the job title "content designer" Beth Dunn's approach to content design as set out in her book "Cultivating Content Design" the difference between content designers and UX writers the difference between job titles and actual roles and responsibilities content and design practice maturity models the number one thing on her mind about content strategy currently: increasing diversity in the field Kristina's bio Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; the host of The Content Strategy Podcast; and the founder of the Confab content strategy conferences. Kristina speaks worldwide about content strategy, educating and inspiring audiences across every industry. She lives in St. Paul, Minnesota with her two teens and very good doggo. Follow Kristina on social media Twitter LinkedIn Video Here's the video version of our conversation: https://www.youtube.com/watch?v=0iz7FNh3Kd4 Podcast intro transcript This is the Content Strategy Insights podcast, episode number 101. It's been a dozen years since Kristina Halvorson published the first edition of her book, Content Strategy for the Web. She would be the first person to point out that many had practiced and talked and written about the field before then. But it's also true that her book paved the way for a deeper appreciation of the practice of content strategy. She continues to advance the profession with the Confab and Button conferences and her always-sassy Twitter feed. Interview transcript Larry: Hi, everyone, welcome to episode number 101 of the Content Strategy Insights podcast. I am super delighted, beyond thrilled, just ecstatic in every way to have on the show today, Kristina Halvorson. Larry: Yay, happy, welcome, Kristina. Now, Kristina, maybe for the one or two of you who don't know she's the founder of Brain Traffic, big content strategy agency. She runs Confab and the new Button conferences, and she's just the public face of content strategy. So welcome, Kristina. Tell the folks a little bit more about what you're up to these days. Kristina: You just did a really great job. Right now in this very moment, we have just wrapped our second virtual Confab and we're getting ready to go on sale for our second Button conference. At the very same time, I am working on finalizing contracts for in-person Confab and Button next year so the whole thing is ... What is time anymore for anybody.

Kristina Halvorson Kristina Halvorson is to many the face and the voice of the content strategy profession. She came to prominence a dozen years ago with the publication of her book Content Strategy for the Web, and she had been practicing content strategy for a dozen years before that. Since 2011 she has organized Confab, the leading content strategy conference, and founded in 2020 the Button conference, which focuses on digital product content. She hosts the Content Strategy podcast. And she leads Brain Traffic, a top content strategy consultancy. She is working now on her second book, about customer experience leadership. We talked about: her forthcoming book on customer experience leadership her focus on people and culture and leadership whether "content strategy" is the right label for our industry how she's not mad at the content marketing industry for its use of the term how well her original definition of "content strategy" has held up the evolution of the Confab conference the new Button conference for content design practitioners the difference in her leadership approach between Confab and Button the arrival of the content design profession (and its surprisingly long history at companies like Atlassian) the recent alignment of many companies around the job title "content designer" Beth Dunn's approach to content design as set out in her book "Cultivating Content Design" the difference between content designers and UX writers the difference between job titles and actual roles and responsibilities content and design practice maturity models the number one thing on her mind about content strategy currently: increasing diversity in the field Kristina's bio Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy agency; the author of Content Strategy for the Web; the host of The Content Strategy Podcast; and the founder of the Confab content strategy conferences. Kristina speaks worldwide about content strategy, educating and inspiring audiences across every industry. She lives in St. Paul, Minnesota with her two teens and very good doggo. Follow Kristina on social media Twitter LinkedIn Video Here's the video version of our conversation: https://www.youtube.com/watch?v=0iz7FNh3Kd4 Podcast intro transcript This is the Content Strategy Insights podcast, episode number 101. It's been a dozen years since Kristina Halvorson published the first edition of her book, Content Strategy for the Web. She would be the first person to point out that many had practiced and talked and written about the field before then. But it's also true that her book paved the way for a deeper appreciation of the practice of content strategy. She continues to advance the profession with the Confab and Button conferences and her always-sassy Twitter feed. Interview transcript Larry: Hi, everyone, welcome to episode number 101 of the Content Strategy Insights podcast. I am super delighted, beyond thrilled, just ecstatic in every way to have on the show today, Kristina Halvorson. Larry: Yay, happy, welcome, Kristina. Now, Kristina, maybe for the one or two of you who don't know she's the founder of Brain Traffic, big content strategy agency. She runs Confab and the new Button conferences, and she's just the public face of content strategy. So welcome, Kristina. Tell the folks a little bit more about what you're up to these days. Kristina: You just did a really great job. Right now in this very moment, we have just wrapped our second virtual Confab and we're getting ready to go on sale for our second Button conference. At the very same time, I am working on finalizing contracts for in-person Confab and Button next year so the whole thing is ... What is time anymore for anybody. So that's what's happening with me right now.

To understand content strategy in its full perspective, you only need to talk with Kristina Halvorson, co-founder and CEO of Brain Traffic, a content strategy consulting firm. Halvorson joined us on the Content Matters podcast to talk about the elements of content strategy and how they all work together to build better customer experiences. She shared her insights on content marketing, copywriting, UX writing, content marketing, content design, and much more. Inside This Episode: The complete definition of content strategy The difference between marketing writing and writing for the web and products How content impacts the entire customer journey How leadership needs to approach content design and measurement About Kristina Halvorson Kristina Halvorson is widely recognized as one of the most important voices in content strategy. Her seminal book Content Strategy for the Web is credited with sparking the explosive growth of content strategy and its recognition as a critical field of practice. She appears regularly a featured speaker at conferences all over the world and is known for her lively, insightful presentations. Kristina is the executive producer of Confab and Button, two events focused on helping content strategists, designers, and writers create and care for exceptional content all along the customer journey. Where you can find Kristina: LinkedIn: https://www.linkedin.com/in/kristinahalvorson/ Brain Traffic website: https://www.braintraffic.com/ Confab Conference: http://confabevents.com/ Button Conference: http://buttonconf.com/ Other Resources: Content Strategy for the Web, 2nd Edition

I don't sleep and when I do my brain is full of traffic going every direction you can think of. Please listen and share with me if you have the same issues and if so, what you do to help. My email is Laura@Dog-Genuity.com.Support the show (https://www.buymeacoffee.com/lsfarnsworth29)

So many of the conversations on this podcast have been focused on the relationships between UX writing and content strategy. My guest today wants to help clear that up a little bit.  Scott Kubie is one of the most well-regarded voices in content strategy. Currently a free agent on contract at Mailchimp, Scott's worked previously as the Lead Content Strategist at Brain Traffic (alongside content strategy expert Kristina Halvorson). Before that, he worked as a content strategist and interface writer at Wolfram Research and a mobile app startup. To put it bluntly, Scott and I talk about some things that really annoy us about UX content and content strategy in this episode. But, we also talk about how we think things can improve. So stick around - the future looks good.  Check out: Scott's book, Writing for Designers His newsletter, UX writing events Scott on Twitter Scott on LinkedIn If you like this podcast, please leave a review! Listeners get 20% off all courses, including the UX Writing Fundamentals Course, at the UX Writers Collective. Use the code “PODCAST20”. UX Writing Fundamentals Content Research and Testing Chatbot Writing and Design CX Writing

In this live recording we interview Kristina Halvorson, CEO of Brain Traffic and founder of Confab Events, about topics ranging from the role content strategy plays in mitigating bias, the value of plain language in politics, and the power of active listening.

Brain Traffic founder and CEO Kristina Halvorson joins host Todd Ross Nienkerk to describe how content strategy has become a key element of the worlds of design and user experience. 

Kristina Halvorson, founder of Brain Traffic and Confab: the Content Strategy Conference joins us to talk about content, and strategy, and why some people continue to be wrong on the internet. Also, what’s up with supervillain lairs? ----more----   EPISODE LINKS  contentstrategy.com Brain Traffic Kristina on Twitter Confab: The Content Strategy Conference What is Design Thinking? - IDEO U What Does a Content Strategist Do?    

Jonathon Colman Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organizations, always championing the best content practices. Jonathon's career arc mirrors the growth of content strategy and content design. He started out as a technical writer and webmaster. He was a content marketing pioneer. He worked in both SEO and UX at REI. Recently, he has practiced and managed strategy and design work at Facebook and Intercom. Wherever he's been, Jonathon has always been at the forefront of the content profession. Jonathon and I talked about: his background as a technical writer, Peace Corps volunteer, webmaster, content marketer, SEO, inbound marketer, information architect, UX designer, content strategist, and content designer with IBM, the Nature Conservancy and other nonprofits, REI, Facebook, and Intercom the relationship between brand and customer service at REI and how that helps build trust and respect and makes activities like SEO easier the growth of the field of content strategy, especially Kristina Halvorson's work at Brain Traffic and her Confab content strategy conference how the team at Intercom practices content design - the liberating benefits of having co-founders there with a design background the long history of content design at Intercom their focus at Intercom on concept design - and how it drives content design and interaction design there the diverse backgrounds of content strategists and designers at Intercom, coming from marketing, tech writing, design, information architecture, etc. how systems thinking, in particular Donella Meadows' book Thinking in Systems, inspires him and his team how focusing on ability and organizational obstacles over job titles can help break down the barriers to the practice of content strategy and content design how content professionals need to "get a lot better at introducing ourselves and talking about what we do" how his work at Facebook shaped his approach to managing content work how focusing content teams' efforts on one or two products, as opposed to ten or more, yields better results the troublesome dynamics behind widely spread content teams and the benefits of focusing content strategy and design teams on one or two products the importance of gaining the trust of other leaders to get content teams embedded in projects the difference between "dusting the content" and being an impactful contributor to better products how a "product ecosystem" approach can help other leaders understand the profound contributions that content people can make how the successes that he and Ella Mei Yon Harris had on their teams at Facebook drove 5x staff growth in just one year a good way to think about the lessons he has learned: "do less, better" (for more on this, check out this Intercom podcast) Jonathon's Bio Jonathon Colman (@jcolman) leads the global content design team at Intercom. He's a Webby Award-winning content designer and a keynote speaker who's appeared at over 80 events in 8 countries on 5 continents. Previously, Jonathon led UX content strategy for Facebook's Platform and Marketplace teams. Prior to that, he was REI's principal user experience architect, managed global digital marketing for The Nature Conservancy, and served as a Peace Corps Volunteer for 2 years in Burkina Faso, West Africa. He completed a master's degree in Information Management at the University of Washington's Information School in 2013. Jonathon's worked on the web since 1994 and is grumpy that it's not done yet. Video Here's the video version of our conversation: https://youtu.be/p5y6lh8FVzk Podcast Intro Transcript If you follow the content strategy profession, you've probably encountered Jonathon Colman at some point. He's a frequent keynote speaker and regularly shares his insigh...

Jonathon Colman Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organizations, always championing the best content practices. Jonathon's career arc mirrors the growth of content strategy and content design. He started out as a technical writer and webmaster. He was a content marketing pioneer. He worked in both SEO and UX at REI. Recently, he has practiced and managed strategy and design work at Facebook and Intercom. Wherever he's been, Jonathon has always been at the forefront of the content profession. Jonathon and I talked about: his background as a technical writer, Peace Corps volunteer, webmaster, content marketer, SEO, inbound marketer, information architect, UX designer, content strategist, and content designer with IBM, the Nature Conservancy and other nonprofits, REI, Facebook, and Intercom the relationship between brand and customer service at REI and how that helps build trust and respect and makes activities like SEO easier the growth of the field of content strategy, especially Kristina Halvorson's work at Brain Traffic and her Confab content strategy conference how the team at Intercom practices content design - the liberating benefits of having co-founders there with a design background the long history of content design at Intercom their focus at Intercom on concept design - and how it drives content design and interaction design there the diverse backgrounds of content strategists and designers at Intercom, coming from marketing, tech writing, design, information architecture, etc. how systems thinking, in particular Donella Meadows' book Thinking in Systems, inspires him and his team how focusing on ability and organizational obstacles over job titles can help break down the barriers to the practice of content strategy and content design how content professionals need to "get a lot better at introducing ourselves and talking about what we do" how his work at Facebook shaped his approach to managing content work how focusing content teams' efforts on one or two products, as opposed to ten or more, yields better results the troublesome dynamics behind widely spread content teams and the benefits of focusing content strategy and design teams on one or two products the importance of gaining the trust of other leaders to get content teams embedded in projects the difference between "dusting the content" and being an impactful contributor to better products how a "product ecosystem" approach can help other leaders understand the profound contributions that content people can make how the successes that he and Ella Mei Yon Harris had on their teams at Facebook drove 5x staff growth in just one year a good way to think about the lessons he has learned: "do less, better" (for more on this, check out this Intercom podcast) Jonathon's Bio Jonathon Colman (@jcolman) leads the global content design team at Intercom. He's a Webby Award-winning content designer and a keynote speaker who’s appeared at over 80 events in 8 countries on 5 continents. Previously, Jonathon led UX content strategy for Facebook’s Platform and Marketplace teams. Prior to that, he was REI’s principal user experience architect, managed global digital marketing for The Nature Conservancy, and served as a Peace Corps Volunteer for 2 years in Burkina Faso, West Africa. He completed a master’s degree in Information Management at the University of Washington’s Information School in 2013. Jonathon’s worked on the web since 1994 and is grumpy that it’s not done yet. Video Here’s the video version of our conversation: https://youtu.be/p5y6lh8FVzk Podcast Intro Transcript If you follow the content strategy profession, you've probably encountered Jonathon Colman at some point. He's a frequent keynote speaker and regularly shares his insigh...

Kristina Halvorson is the author of Content Strategy for the Web and producer of the Confab Conference, presented by her Minneapolis-based company Brain Traffic. In this episode of Rosenfeld Review, she discusses the best ways to deal with content chaos, navigate the changing nature of conferences (spoiler: they’re not dying!), and more. Kristina’s content framework, Brain Traffic’s Content Strategy Quad: https://www.braintraffic.com/blog/new-thinking-brain-traffics-content-strategy-quad

Kristina talks with Scott Kubie, Lead Content Strategist at Brain Traffic, about his journey toward a career in content strategy, as well as how he's currently using content ecosystem mapping to help his clients create connections in their content universe.

As the author of "Content Strategy for the Web" and founder of the content consultancy Brain Traffic, Kristina Halvorson has built her career around connecting with audiences and users and spurring them to action. In this chat with Intercom managing editor John Collins, she explains the evolving definition of content strategy, how it intersects with content marketing, the common mistakes many startups make with content, and more.

If your organization has an online presence, you'd better be thinking about content strategy. But as Kristina Halvorson of Brain Traffic explains, it's not just a matter of what you say, but how well your content serves your readers or customers. Kristina explains the fundamentals and more in an engaging interview. We also hear from Beat Bühlmann, Evernote's GM of EMEA, who tells us about his system of personal development. Beat's "Swiss PDP Approach" goes beyond standard concepts of work/life balance to get to the center of who we are as individuals.

“I like to say I'm pleasantly OCD.” Erik Westra creates events that are meaningful, memorable, and seamless for attendees, speakers, and sponsors. Westra was the director of media and events at Brain Traffic, where he produced Confab Events. He's the cofounder of Contents, and from 2000 to 2007 Westra was the head of promotion and publicity at two legendary concert venues: The Empty Bottle and First Avenue.  Erik has worked with Maximum Fun, Zeus Jones, the Walker Art Center, the MIT Media Lab and many other notable organizations. On this episode of the podcast, Erik talks about how he went from booking bands at clubs to producing events. He talks about knowing how to bring the right people into a project, his desire and need to always have some projects that feel creatively fulfilling, and the often missed practicalities of planning an event or conference. Erik also talks about why he loves helping others and how he tries to keep family time protected from work.   

Kristina Halvorson is the CEO of Brain Traffic. She shares her thoughts on her biggest takeaways from Content Marketing World, what brands should think about before developing content, and whether B2B and B2C companies should look at their content differently. Find out more about Brain Traffic: http://braintraffic.com

Kristina lives in St. Paul, Minnesota with her two young children, whom she often quotes on Twitter. She is the founder and CEO of Brain Traffic, a world-renowned content strategy consultancy. She’s also the author of Content Strategy for the Web (2009)– recently out in its 2nd Edition, and is the founder of “Confab The Content Strategy Conference”. Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. Today, Kristina speaks regularly to audiences around the world and is well known for her energetic, often humorous talks.

Kristina Halvorson of Brain Traffic joins Heather, Kevin, and Deb to talk about the importance of real content in business and social interaction. Listen and subscribe on iTunes. Huffduff It [what?]