Podcasts about cas mccullough

Creating appealing and readable content is a complex process; there is tension between what the author is explaining, and what your audience wants to read. Changing your perspective as a content writer can make your material more desirable and consumable. Cas McCullough is the founder and CEO of tech startup, Writally, which provides content recipes to help you write powerful marketing and blog content in less time. Cas has worked in content strategy for 8 years. As well as running Writally, she is a writer, mentor and content marketing consultant. In today's episode of Be The Drop, Cas tells us about the importance of having an engaged community, how to best market content to your audiences, and we also discuss useful resources for effective content writing. --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US podcast@narrativemarketing.com.au

“I’d had my fair share of challenges and turning points” said Cas McCullough in our wholehearted conversation. “A life threatening ectopic pregnancy, divorce, children with health issues, work demands, business  trials… It would be easy to stay in victim mode, but I prefer to be a survivor. And after all, drama and ups and down are all part of the human experience aren’t they?”. And that attitude of acceptance, refocus and determination reflects the true core of Cas. She is a shining example of making the decision to choose to smile. To shrug off stories of doubt and intimidation. To choose not to listen to the mind chatter that can try and defeat you. To keep taking action and moving, staying focused on the impact you want to make, not the fears that want to unmake you.  If you’ve ever felt that the road to your own Next Chapter has more than a few bumps and detours, you’ll find both solace and inspiration in this episode that has led Cas  to being the founder and CEO of a innovative tech startup, Writally, that cuts the time it takes to create an original blog post.

Leigh Staines from Queensland’s Angel 100 and Writally founder Cas McCullough share their insights about how to make a pitch to angel investors to fund the next stage with your startup. Hosted by Spencer Howson and Lou Bromley.

Cas McCullough is the founder of Writally, an award-winning content marketing strategist, B2B copywriter and the author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. In 2017 she placed 3rd in the Anthill Smart 100 Awards, and was shortlisted for a Walkleys Foundation Innovation Grant. In 2016 she was a finalist in the Content Marketing Awards 2016 and won the Suncorp Small Business Solutions Startup Competition. Cas has worked with major organisations right through to small businesses on their marketing strategy. Her clients have included CCIQ, Woodfordia, Integrated Family Law, Office of Queensland Chief Scientist and Workforce Queensland. Connect with Cas via Website https://www.instagram.com/writallyapp/ Facebook https://www.facebook.com/writally Instagram https://www.instagram.com/writallyapp/ LinkedIn https://www.instagram.com/writallyapp/

Leigh Staines from Queensland’s Angel 100 and Writally founder, Cas McCullough share their insights about how to make a pitch to angel investors to fund the next stage with your startup.

I’m excited today to welcome my very first guest to Engage With Story and it is Caroline McCullough aka Cas McCullough, an award winning content marketer, author, podcaster and now startup founder of Writally - an awesome resource which provides customised writing prompts known as recipes to help you structure your content writing and blogging. In this interview, Cas shares with us Why telling good stories is so damn important in the first place. Why you shouldn’t be afraid of telling stories in your business blog, How Story ‘recipes’ can help spark ideas for your blog and we deep dive into a basic structure that every good story should have. More on Cas at http://www.writally.com Support this podcast

A Special Passage “To discover who she is, a woman must descend into her own depths. She must leave the safe role of remaining a faithful daughter of the collectives around her and descend to her individual feeling values. It will be her task to experience her pain. The pain of her own unique feeling values calling to her, pressing to emerge. To discover who she is, a woman must trust the places of darkness where she can meet her own deepest nature and give it voice. Weaving threads of her life into a fabric to be named and given. Sharing it with the women around her as she comes to a true and certain sense of herself.” - from Circle of Stones: Woman’s Journey to Herself by Judith Duerk   About Cas My guest today, Cas McCullough is an author, a small business owner twice over, a podcaster, a mother thrice over and is a person with undiagnosed Asperger’s. I met Caz in the Philippines at Chris Ducker’s Tropical Think Tank. Cas shares that her personal growth has been amazing this year and offers up this advice, saying “We are all human beings and we all struggle. Don’t get in your own way.”   But It Wasn’t the End of the World As part of Cas’s religious upbringing, she attended a religious college. She accompanied other intensely creative students and a professor on an archeological dig in Israel. Everything was going well. She met distant cousins and traveled around but then she had an altercation with another female student. She was hotheaded and walked off without anyone knowing where she was going. When she returned to the bus, the Professor attacked her with words as he reacted to the situation in an unprofessional and downright rude manner. He wanted to send her home. This situation tugged at Cas for years as his destructive, hurtful response to her seemingly innocent trek played over in her mind. Her entire approach to people changed after that day.   Anxiety, There’s an App for That Ok, so it’s cliché but women DO get a little wacky when they exhibit their God given right to menses. Beyond that, there is this pesky little thing called anxiety which makes us worry about screwing up or saying the wrong things, even if it is all in our heads.  A Kahuna massage can be magic, no matter who administers the medicine. It allows you to get out of your brain much like doing the dishes does. Repetitive actions reduce anxiety levels and release oxytocin a hormone that can be shared by others around you once it is released into the atmosphere. As women, we tend to be uncomfortable when we are observed, exposed or placed in a vulnerable situation. Cas recognizes this from her work as a supporter of women who are in labor. Women who are dealing with an exorbitant amount of pain don’t need to be disturbed, yet doctors walk in and out of patient rooms unannounced when what the expectant mothers really need is someone to be quiet and hold their hand. We are so out of tune with our primal brains we forget to take a step back and consider what is really happening here.   Cas’s Brilliant Un-Career Cas has an abundance of resources aimed at making you as brilliant as you can be. Her content marketing website, CasMcCullough.com, helps connect you to your audience through powerful content. Her Your Brilliant Un-Career site and podcast offers up insightful blog posts and the revealing 31 days to Biztopia Challenge where she focuses on small, meaningful changes you can make each day, for 31 days. Keep in contact with her important stuff on her Your Brilliant Un-career Facebook page. She is the author of Your Brilliant Un-Career: Women, Entrepreneurship and Making the Leap and 31 Days to Mumatopia, which will be released in late 2016.   Work Directly with Me If you would like to work directly with me visit my website, Annpeck.com or email me directly at ann@annpeck.com and share with me the impact you have gotten from these stories. If you would like to share your thoughts and ideas with me you can connect on twitter with #curvyworldpodcast and/or @iamannpeck. On Facebook, you can join the private Curvyworld group. If you would like a copy of my “I Am Habits” simply text Iamhabits (all one word) to 44222. Let me know how you found out about Straight Talk, I love collecting the stories.

Cas McCullough is a content marketing strategist, and author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. Cas specialises in helping purpose-driven women business owners and entrepreneurs out of the marketing maze, so they can focus on building meaningful and profitable connections using brilliant content, social media and permission-based marketing strategies. Her consultancy (formerly Content Marketing Cardiology) was ... The post 7: Podcast for the greater good with Caroline McCullough appeared first on We Are Podcast.

Cas McCullough is a content marketing strategist, and author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. Cas specialises in helping purpose-driven women business owners and entrepreneurs out of the marketing maze, so they can focus on building meaningful and profitable connections using brilliant content, social media and permission-based marketing strategies. Her consultancy (formerly Content Marketing Cardiology) was ... Read More The post 7: Podcast for the greater good with Caroline McCullough appeared first on Must Amplify.

Cas McCullough is a content marketing strategist, and author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. Cas specialises in helping purpose-driven women business owners and entrepreneurs out of the marketing maze, so they can focus on building meaningful and profitable connections using brilliant content, social media and permission-based marketing strategies. Her consultancy (formerly Content Marketing Cardiology) was listed as a top 100 business in the Anthill Cool Company Awards in 2014 and Cas is a sought-after guest blogger having contributed for Social Media Examiner, Content Marketing Institute, Bluewire News and Startup Smart. Cas is the host of the Your Brilliant Un-Career and Brilliant Content Ideas podcast shows. In this episode we talk about: What does Un-career mean? Career in terms of getting a certain path in your life and then moving up a ladder A different big path adventure Doing something and making change in the world Supporting and empowering women All about Women Entrepreneur What needs to be changed by women in terms of entrepreneurship? Women's Social economic status The Brilliant Un-career which aims to help women learning the fast way rather than learning the slow hard way and make terrible mistakes The Brilliant Content Marketing consultancy

Cas is founder of Brilliant Content, a content marketing consultancy in Brisbane, Australia. Cas also writes for Social Media Examiner and the Australian Businesswomen’s Network and is the Author of “Your Brilliant Un-Career: Women, entrepreneurship, and making the leap.” Cas hosts two podcasts – ‘Your Brilliant Un-Career Podcast’ and the ‘Brilliant Content Ideas Podcast’. “I’ve really improved my listening skills by doing it.”  Episode 4 of Podcast Divas In episode 4 of Podcast Divas find out how Cas went from being socially anxious to Podcast Diva and much more besides as we chat about: How long Cas took to get started in podcasting Big guests but poor equipment Dan Norris’s blunt advice What gets Cas fired up Women and confidence The Facebook strategy Cas used to get into New and Noteworthy Competition in exchange for reviews Why its hard to get reviews How to view all your international reviews at once The guerrilla tactics learnt from John Lee Dumas Talking versus writing How much it cost to get started Why Cas likes podcasting To structure or not and what it depends on Making people feel comfortable The intimacy of podcasting The podcasters that taught Cas Relationship building The game changer Self sponsoring your show Podcasting and growing an email list Content marketing and podcast efficiencies Sponsorship and niches Dating and home-schooling Fitting it all in Workflow - editing, show notes and processes “I’ve had a quite a few podcast virgins on my show” Takeaways “Now that I’m doing it I could do it all day.” Podcasting is great for establishing and developing a relationship with another person or business. Podcasting is an efficient use of content. Record one day a week on and set up online calendar to only accept interviews on that day. Always listen back to yourself, even when you outsource. Do your intros straight away after recording your episode. “You’re your harshest critic but you learn by listening back to things. The more I did it the more I relaxed.” #1 recommendation for Divas-in-waiting Dive in, feet first, just do it. You’re never going to start off perfectly. Just get started, it doesn’t’ have to be perfect you’ll perfect it and learn it as you go. “My interviewing skills have improved out of sight.” Cas’s suggested episode If you want to listen to an episode, Cas recommends her interview with lifecoach Annie Hwong on ‘Difficult transitions and personal growth’ Recommendations of other Podcast Divas to listen to Suzi Dafnis Her Business Podcast – founder of the Australian Business Womens Network Michaela Clark Tradies Business Show Where to find Cas Cas' website - casmccullough.com ‘Your Brilliant Un-Career Podcast’  ‘Brilliant Content Ideas Podcast’. Links mentioned Cas’s book: “Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap Dan Norris – Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising Simple Podcast Press – podcast player and enables you to see all reviews including international reviews. Upwork Soundcloud Thank you for listening I’d love you to help get the word out about Podcast Divas – through sharing on social media and subscribing to the show on iTunes and leaving a rating and review. Thank you – you’re amazing. Don’t forget to ‘Like’ our Facebook Page

Cas McCullough, author of "Your Briliant Un-Career — Women, Entrepreneurship and Making the Leap" is our guest. We discuss understanding and overcoming barriers to business success. We give you tips to overcome these barriers which include gaping holes in your marketing, burnout because you're trying to do it all yourself, not investing in yourself and self-sabotaging beliefs about money.

Adam Franklin chats to Cas about mistakes to avoid and why we need to get out of our way sometimes.

Whether it's a tweet, an article a Q&A on yoru website, small businesses are creating more content than ever. Cas McCullough of Content Marketing Cardiology explains the best types of contents small business should publish to really add value to their clients.

Micro businesses are the fastest growing segment in the Australian economy but they are also failing as fast as they are getting started. Numbers are similar seen in both the US and the UK. Listen as Cas McCullough shares how using Content Marketing can help save your business from a similar demise. Content Marketing is [...] The post Content Marketing with Cas McCullough appeared first on The Ambitious Entrepreneur Podcast Network.