Podcast appearances and mentions of chris aarons

If you've ever traveled through the state of Texas, then you've seen a billboard with a cartoon image of a beaver alongside a phrase like, "It's the brisket for me." Buc-ee's uses billboards along highways to capture the attention of hungry drivers looking for a gas station oasis. In this episode of Texas Wants to Know, host Baylee Friday talks to lecturer Chris Aarons from the University of Texas and Buc-ee's customers to understand what they like about the brand.

Chris Aarons is a digital marketing expert running his own consultancy — Chris Aarons Strategy + Marketing. He's a lecturer at UT Austin and St. Edward's University, has an MBA from Pepperdine Business School, and above all is an incredible guy. Uncannily knowledgable on topics ranging from sports, fashion, music, food, cocktails, and almost anything else, Chris is not only a friend of the show but perhaps the most easy-going and cool professor of all time. Connect with Chris:LinkedIn: https://www.linkedin.com/in/caarons/Website: https://www.chrisaarons.com Timestamps real:0:00 Intro0:55 Chris's expertise in Digital Marketing, why he pivoted out of Public Relations and finds Marketing a lot better4:39 How Chris leveraged influencer marketing in its infancy in the 2000s7:40 The Evolution of Social Media, “Social Dilemma”, the Kardashians commanding millions of $ per post, is this all good or bad?9:57 What makes good digital marketing?“The Right brand, doing the right things at the right time, worthy of evangelism”12:11 What makes a brand worthy of evangelism?Brand loyalty and brand persona implications17:30 iPhone v android, Apple's investment into psychology and optimization of the Apple experience18:40 The most powerful brands that don't even market their product19:11 How humans being “narcissistic bastards” plays into marketing?We love ourselves; it's hard to buy things that don't resonate with with usSocial proof that resonates serves as a mental shortcut to purchase26:53 Russell Westbrook trying to get a triple-double in a charity game30:59 Chris meeting Colin KaepernickWhy he started kneeling36:08 “The simple answer is rarely the best answer”38:32 Chris's favorite vodka, admiration for the hard seltzer category's emergence and  marketing in recent years40:10 NBA 2021 Champion Prediction42:23 Chris's advice for those trying to break into digital marketing Podcast info:Podcast website: https://smartalecshow.comRSS feed: feed:https://feeds.simplecast.com/ngBH2BfMSpotify: https://open.spotify.com/show/634MOIW582k2STgC06Rvl9?si=Zr4Fmx2nR6mqaeWNpFCfQQ&dl_branch=1Apple podcasts: https://podcasts.apple.com/us/podcast/the-smart-alec-show/id1577614268Amazon Music & Audible: https://music.amazon.com/podcasts/96993c84-1664-4a67-921d-9b731fbdca99 Connect with Alec on Social:- Linktree to all platforms: https://linktr.ee/smartalec Recorded in December 2020

  NEW MUSIC MONDAYS on Endie Fiya, hosted by Nakia. Giving you some of the HOTTEST new music, from some of the HOTTEST indepndent artists in the industry, globally.   This episode features: Dub Bulloh, Sitch, Wayon, Vincent ft Akili,  Kane, Chris Aarons, Kid Sap, Jo'el June, M6   For submissions, email Monica at  info@endiefiyaradio.com with Subject Line: New Music Mondays Submission All genres accepted. 

Exposed to music at an early age, Chris Aarons developed a passion and energy for singing, writing and performing. Music quickly became an integral part of his life. With different influences from classical to contemporary, he's been able to achieve a unique sound that blends elements from many different realms of music. Harboring a melodic and poetic mind, he's able to capture the essence of a story and build his own approach to modern music.   Chris Aarons is originally from Pflugerville, TX. He now resides in sunny Orlando, FL; where he's been able to meet and work with many incredible artists. Producing his very first single, he'll make his world debut Feb, 21 2020 with a song titled, Make Your Own Way. Written seven years ago, it's become the anthem and mantra of his life. Magic sparked as the song was born at the hands of some of the most talented musicians he knows. It blends elements of pop, jazz, R&B, and more. He hopes that with it's good vibes and positive message, it'll go on to inspire the world!

It’s 2020, and still one of the most popular topics among marketers is digital transformation. According to a study by Deloitte, 87% of companies think digital will disrupt their industry, but only 44% feel they’re prepared for such a disruption. That’s why today, we’re talking with Chris Aarons, one of the co-authors of the Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age. Chris shared why tech alone isn’t going to cut it, and talked about the importance of intellectual curiosity, and constantly looking for new learnings and strategies.

It’s 2020, and still one of the most popular topics among marketers is digital transformation. According to a study by Deloitte, 87% of companies think digital will disrupt their industry, but only 44% feel they’re prepared for such a disruption. That’s why today, we’re talking with Chris Aarons, one of the co-authors of the Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age. Chris shared why tech alone isn’t going to to cut it, and talked about the importance of intellectual curiosity, and constantly looking for new learnings and strategies.

Chris Aarons is the author of The Digital Helix (a Wallstreet Journal and Amazon Best Seller), Transforming Your Organizations DNA to Thrive in the Digital Age. He has helped launch dozens of companies and products using a unique mix of digital, sales, and marketing strategies. In 2006, he launched one of the first social media […] The post 113 – Business Transformation in the Digital Age with Chris Aarons appeared first on Jake A Carlson.

Chris Aarons has helped launch dozens of companies and products using a unique mix of digital, sales, and marketing strategies.  Now, Chris has co-authored a powerful blueprint, The Digital Helix, to guide executives and business owners, and their companies, to thrive in the digital age. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations.

We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach.

Chris Aarons has helped build dozens of companies and products using a unique mix of digital, sales and marketing strategies. Throughout his career, he has helped leading organizations become digital in both their practice and delivery while delivering results far beyond the sum of their parts. Always an innovator, he is credited with launching one of the first social media departments at AMD in 2006.  Chris has won numerous awards for his digital programs while working for clients such as Adobe, Amazon, AMD, Cisco, Dell, HP, LG, Microsoft, Philips, and others. In addition, he also teaches digital marketing at the University of Texas at Austin. Chris and I have a great conversation about the importance of every organization, big and small, to go digital. We also dig into the biggest mistakes that companies make when actually making the transformation to digital. Chris shares with us his real-life experiences in how going digital can IMPROVE the customer experience and lastly he answers my question "what is the difference between companies who "do digital" and companies who are truly digital."

More than 80 percent of organizations are undergoing digital transformations. Yet, as few as 1 in 4 organizations see any ROI from their efforts. Digital transformation, by its very nature and promise should deliver value that far exceeds the sum of its’ parts. While less than 20% of organizations are getting digital transformations right, these […]

Why do some agencies seem to “get” digital transformation and others struggle to cross that hurdle? Even more puzzling – among the ones who do get it – why are so many of them struggling to make money at it? These are some of the daunting questions I’m exploring in this episode with my guest Chris Aarons. We all understand that digital transformation is happening. Few understand this as well as he does. What does it mean for an agency to have digital-first DNA? Chris Aarons’ book Digital Helix explores this idea and I asked him about it when we spoke. Part of this concept is understanding that everything is connected, and a digital asset is never “done” or complete. When we approach our work with that understanding, what we do for and with clients becomes less about putting out emergency fires or checking off the boxes on the latest trend. It becomes about a consistent and constant state of evolution. Chris believes the larger value we can all offer clients is helping them recognize and embrace that reality and then together, looking out over the horizon and planning for tomorrow’s opportunities rather than focusing on today’s fires. That’s how we add incredible value and earn our seat at the client’s table. In this episode we talk about how to make that vision a reality for your agency. What you’ll learn about in this episode: The importance of an exploration mindset in moving you and your clients forward What it means to operate with a digital-first DNA as an agency How to encourage digital-first DNA thinking in your clients How to develop ongoing conversations with clients rather than operating from a one-off proposal framework Why talking with a client’s customers is at least as important as talking with the clients themselves How sales are connective moments – not a journey Why identifying the current problem is not the agency’s primary job How to be relentless about getting better over time When and how organic influencer models can beat the pants off of paid reach

Chris Aarons, a Partner at Inc.Digital and co-author of The Digital Helix: Transforming Your Organization’s DNA to Thrive in the Digital Age, and Bridget Gleason, VP of Sales for Logz.io and my regular partner, join me on this episode.

How can you be the best partner to your customers? Customers are leaving signals and trails behind them each time they interact with your brand but are you paying attention? Listen to what customers are telling you by collecting and analyzing data about their behaviors, needs, and wants in order to better serve them.  My guest today is Chris Aarons, digital, sales, and marketing strategist and co-author of The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age and we discuss how to establish a symbiotic relationship with your customers.  What You’ll Learn in This Episode: Why only 1 in 6 businesses is succeeding (and why the other 5 are not) The 7 components of The Digital Helix - what people have to do to become digitally transformed the right way What the customer experiential portfolio is and how that has replaced the customer journey Sales are about connected moments All segments of your business (marketing, sales, communications, etc.) don’t work in silos; they must work together How established companies can use digital tools to collect insight form their various departments and integrate them and interpret them harmoniously  Why digital should be greater than the sum of its parts What the digital mindset is and how that helps business owners understand customers How modern technology allows for new startups who can’t afford expensive tools or software to still tap into their markets and improve How to extract and interpret external and internal data that allows you to stay one step ahead of the customer How to rise above the noise and hear the customer signals How to use Google Analytics to figure out what you should be presenting to your customers in terms of content and products/services Resources Mentioned: Salesforce Google Analytics Contact Information: Thedigitalhelix.com Inc.digital LinkedIn: https://www.linkedin.com/in/caarons Thanks for Checking Out the Show Notes and for Listening! I really hope you enjoyed this episode. I would really appreciate it if you shared this show with a friend who could benefit from listening to this particular episode. Best way to share? On Twitter!  Please don't forget to SUBSCRIBE so you can get each new episode delivered directly to you when it’s ready. You can find the show in Apple Podcasts, Stitcher Radio, Google Play, and TuneIn. Leaders sure do love company so be sure to get social with me:  Instagram: https://www.instagram.com/nic_abboud/ Twitter: https://twitter.com/nicoleabboud Or email me at nicole[at]nicoleabboud[dot]com 

On this episode of Build Your Network, Host Travis Chappell interviews Chris Aarons, he helps leading organizations become digital in both their practice and delivery. Here’s what Travis and Chris discuss in this episode: About Chris Aarons Helped build dozens of company’s products using a unique mix of digital sales and marketing strategies. Has worked… The post Build Your Network (http://www.buildyournetwork.co). For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Today on Entrepreneur Effect our host is joined by Bestselling author and transformation and marketing executive Chris Aarons. Chris is a seasoned professional who is breaking ground at the intersection where digital transformation, sales and marketing strategies all meet. He is the co-author (with Michael Gale) of the best selling book, “The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age"which shows how to create a digital-first DNA for your organization to not only embrace the digital age but thrive in it. In addition, he facilitated many group programs for clients, spoken at industry group events and teaches and serves as a guest lecturer on Digital Marketing for the University of Texas at Austin. An innovator with more than 20 years experience, he has created and implemented powerhouse programs in a variety of professional settings. From international PR agencies to Fortune 500 companies, Aarons is the quintessential "go-to" guy in strategic marketing that requires the highest level of creativity and knowledge. In 2005, he launched a successful social media program at AMD, which quickly defined best practices in the world of social media and influencer relations.