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Description: Today, Lee sits down with Eunice Byun, Co-Founder and CEO of Material. Eunice talked about how she grew up in San Diego with parents who owned a Chinese restaurant, how she started out working for the school newspaper at Northwestern University, why she invested heavily in PR from day one after launching Material, what she did early on to build the brand, and why it's important to align on what success looks like with investors in order to filter for the right ones.Exclusive Deals from Our Sponsors:Give the gift of the world's most beautiful spice rack and get 15% off by using the promo code STAIRWAY15 at www.evermill.comGet 20% off luxury fitness equipment that you won't want to hide in your closet by using the promo code STAIRWAY20 at www.equiptmovement.comIn This Episode You'll Hear About:(1:30) More about Material, a modern kitchen brand. If you're looking to upgrade your knives, cutting boards, cookware tools, or really anything you need to prepare a delicious meal, Material designs and manufacturers kitchenware for the modern home.(3:40) What it was like growing up in San Diego, surrounded by food and spending time in the kitchen due to her parents opening different restaurants(8:00) Why she believes entrepreneurship comes in all shapes, sizes, and forms, and that for her it looked really different compared to others(9:40) Not knowing what she wanted to do throughout college, some of her early jobs working at her parent's restaurants, and how she ended up at Goldman Sachs(20:00) How she processed working in a startup and transitioning to corporate America, and knowing that one day she would have her own business(21:50) How she met her Co-Founder, David, and how they came up with the idea for Material(30:00) The steps they took to get Material off the ground, and how they began to validate the idea(33:00) Why they chose to start by selling to friends and family first and pushing the brand forward with PR(39:00) Why building early relationships is important to help build influencer marketing(40:20) Why she believes building capital ebbs and flows, and how to filter for the right investors(54:17) The advice she has for aspiring entrepreneurs and what's next for MaterialTo Find Out More:https://materialkitchen.com/Quotes:“I truly had no idea what I wanted to do or be when I was older.”“It was also almost an insatiable thirst for being able to learn stuff.”“I love being able to figure out what people need and how they can't articulate it, and figure out how can I unearth that within them and then help them.”“What's hard in the early days is knowing how everything is intertwined and working together.”“We realized that there's this real empty space for well-made, high-quality things for the kitchen and for this more modern home cook.”“We really wanted to make a brand that made sure our product over delivered.”“We didn't know how to talk about the things that really make us who we are as a company”“We realized this is a relationships business. It's not just about sowing your seeds and spreading them far and wide. It's about going deep.”“Be mindful about the deployment of capital, rather than sitting on it.”“The speed of growth can really undermine the quality of growth.”“Be okay with changing your mind”“Tomorrow's another day. Dust yourself off, and pick yourself back up. When you love what you do and you love the people you're doing it with, you're able to roll through it.”“Be in community with other people that are doing this.”
As the co-founder and CEO of Material, Eunice Byun is modernizing the cooking experience through high-quality, thoughtfully designed tools for the kitchen. Since its launch in 2018, Material has been featured in publications such as NYT Cooking and Forbes and featured on GQ's Best Stuff list. Behind the scenes, Byun uses Material's growing platform to amplify AAPI voices. But before she became a brand founder of her own, she actually had a career in corporate America at Goldman Sachs as a financial analyst. She then went on to help launch and advise several startups in the consumer space and eventually became the VP of global marketing at Revlon. On this episode of Second Life, find how Byun decided to make the pivot—and take a big leap of faith—to start her own company rooted in integrity in and out of the kitchen.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week, talented creative, entrepreneur, mother of two, and thought leader, Eunice Byun joins the podcast. Despite not having a culinary background, the former financial analyst and beauty exec stepped away from the corporate world to disrupt the cookware industry with her company, Material—and it’s safe to say she’s given it the shake-up it needed! But how did Eunice go from finance to beauty and now design? Tune in to hear her share all the triumphs and learnings on her hyphenated journey—including building a brand rooted in storytelling, intentionality, and beauty; having the confidence to say no when it doesn’t align with your mission; the power of putting community at the center of everything you do; and why you should trust your gut and follow your heart at every step of your multi-hyphenate career.
Today’s guest is Eunice Byun, the CEO and co-founder of Material, a company that celebrates home cooks and their desire for good-looking, high-performing products. But only a few years ago Eunice was working her way up in the retail industry with a successful career at some of the top brand names in NYC. But her passion for design mixed with a love for food and inspired by her Korean-American family background in restaurants led her down a path to starting Material with her co-founder Dave… after she already had her first kid. Eunice is now the mom to two young girls, a five year-old and a 1 year old. I love how Eunice incorporates her eldest into the business and leads by example, showing her daughter that she doesn’t have to conform to any societal norms or parental pressures and that she can pursue whatever she has the passion to do in life. But I hope this also inspires you to also pursue that passion in your life. If you go to sleep thinking about an idea and wake up thinking about that same idea - it might be the sign of something you were destined to pursue. After you listen to the episode head over to materialkitchen.com to check out the beautiful and affordable high-quality kitchenware! As a listener, you can get 15% off your first purchase if you use the code: mommysonacall Follow Eunice at Website: materialkitchen.com IG: @materialkitchen and @eunicehbyun ----- Come join me in my sandbox of life and in this podcast to explore, play and discover something new every single week. Subscribe and tune in weekly because I know you've yelled "Mommy's on a Call" at least once in the last week!!! For show notes, visit www.MommysonaCall.com Stephanie's Website IG: @MommysonaCall & @StephanieUchima
Episode 7: Boss Lady Hustle - EuniceWho is ready for a BRAND NEW episode of Boss Lady Hustle! This week, I had the privilege to sit down and chat with the co-founder of Material, Eunice Byun. She explains how an idea became a passion and finally a company. Trying to launch a brand from a grassroots level and balancing life as a full-time corporate executive, a mom, and a wife! Eunice is the definition of a true lady who hustled until she became the boss of an incredibly successful and meaningful brand. Boss Lady Hustle is a series all about inspiring ladies and queens that hustle through challenging obstacles to rise up and become a boss of their own destiny. They designed a life they wanted, they love and they are now living it! Featured recipe: Spaghetti and Meatballs
Eunice discusses the launch and development of her direct-to-consumer brand, the decision to start partnering with well-aligned third-party distributors, and how platforms like Pinterest are getting more consumers into the funnel. Show Notes: https://podcast.socialnative.com/marketing-mix-material-kitchen
Join co-hosts Ethan & Jenny for a conversation with Material cofounders Eunice Byun and Dave Nguyen. They're longtime friends, and they launched Material in 2018 to bring people together and spark meaningful moments by creating high-quality, thoughtfully designed things for the kitchen. Eunice started her career at Goldman Sachs, has helped launch and advise several start-ups in the consumer space, and was most recently Head of Digital at Revlon. Her favorite dish to cook (and eat) are whole grilled fish tacos, and her current favorite restaurant (ever-changing top billing) is Lilia. When she is not eating or thinking about food, Eunice can be found chasing her four-year old daughter around the city's neighborhood parks. Dave is co-founder and COO of Material, bringing more than 10 years of supply chain and business operations management experience with leading brands such as Valentino and Chanel. Previously, Dave was the Director of Planning at Chanel, where he led business planning functions and cross-functional projects for the company’s fashion retail division. Dave holds graduate degrees from Boston College Law School and Carroll School of Management and an undergraduate degree from the University of California, Irvine. Why Food? is powered by Simplecast.
Eunice Byun, Co-Founder of Material, is helping people do more with less in the kitchen. Promising performance results are coming in for video ads on Reddit and the real estate firm behind Hudson Yards is making a big bet on upstarts. Plus, headlines from RH and eBay.
Eunice Byun is the Co-Founder and CEO of e-commerce brand, Material. Eunice grew up in a family that believed the kitchen was the center of all activities – from eating, to celebrating, to playing, to catching up on the day’s events. Eunice's career started in finance at Goldman Sachs, which later led her to a position in new business development at Maidenform. Her diverse professional experience built the foundations for starting her own company. Prior to launching her buzzed about kitchenware brand, Eunice served as VP of Global Digital Marketing at Revlon and held numerous senior leadership positions in the beauty, shape wear and finance industries. So why leave that all behind to build a startup? Eunice believes that home cooking how the power to inspire community, connection and create beautiful memories. With Material, Eunice wants to provide the fundamental tools that at-home cooks can grab any day, for any meal and focus on the joy of cooking rather than striving for mastery.
Listen in to learn what inspired Eunice Byun to start Material Kitchen, and how her journey shaped her into the CEO and leader that she is today. "[Material Kitchen] really stems from growing up in a family that loved to eat and celebrated life through food and how that brought all of us together." - Eunice Byun. Learn more about this episode of The Mentor Files with Monica Royer at www.monicaandandy.blog/48
The Guest: Material Edited by George Drake, Jr. Music by Lucas Brahme — About Loose Threads — Subscribe to our weekly newsletter for the latest analysis and podcasts: http://eepurl.com/buLQY9 Twitter Full Transcript The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
To bring clarity to the kitchen drawer, Material co-founders, Eunice Byun and Dave Nguyen did two years of research, testing, and sourcing for their kitchenware brand. The result? An eight-piece Fundamentals set of multi-tasking knives, spatulas, and tongs nestled in a sleek magnetic wood base. Eunice believes narrowing in on their product offering sets themselves apart in functionality. And by ultimately focusing on the people using their products, they're laying the groundwork for a shift from incumbent kitchen brands. On this episode of Well Made, Material CEO Eunice explains how they studied and identified core product values before designing their product (3:47). She dives into the form and function of their fundamentals set (4:41). She talks about setting themselves apart from heritage brands by telling a modern, consumer-centric story (11:19), and how they plan to do that with a new content series (12:33). She also talks about operating beyond the typical direct-to-consumer business model (20:14) and the duality of value in pricing and product design (22:02). Stephan and Eunice share their thoughts about the foodie movement and the power of Instagram in purchasing decisions (25:22), and lastly, the new traditions she hopes to create through the kitchen drawer (33:38). Links and images from this post are on the Lumi blog.
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