Marketing Mix

Joshua discusses navigating the new media landscape, the cookieless future, and the value of second-party data for brands.

Jay discusses Shake Shack’s adaptive strategy during the pandemic, participating in 420 celebrations and the overlap between QSR and cannabis.

Leaders from OkCupid, Columbia Care, and Uber look back on the past year to discuss the success of their adaptive business and marketing strategies, agile leadership approaches and redefining business acquisitions in the midst of a global pandemic.

Melissa discusses OkCupid’s progressive marketing campaigns, the rising importance to users of including cannabis consumption preferences in dating apps, and how dating app engagement sky-rocketed during lockdowns.

Craig discusses partnering with Colgate, the single most penetrated brand in the world, creating hemp and CBD oral care product lines for the mainstream consumer, and developing compliant product packaging with traceable lab reports.

Paige discusses the growing trend of substituting alcohol with cannabis, how she encouraged a Fortune 500 company to invest in Canopy Growth, and her role in building the THC-infused bev-alc brand Lagunitas Hi-Fi Hops.

Jackson discusses launching the Burt’s Bees CBD line, the power of high-quality consumer targeting, and why cannabis audiences are the new gateway to growth for big brands.

Joshua and Steven discuss their careers at Facebook and Foursquare, their journey launching Oceans Ventures and how they’re helping other Founders to launch successful startupsShow Notes: https://podcast.socialnative.com/marketing-mix-oceans-ventures

Soyoung discusses her role as the first-ever CMO at eos, the biggest challenges and opportunities for beauty marketers in 2020, and strategy for the brand’s recent #MakeItAwesome TikTok campaign that generated over 3 billion views.Show Notes: https://podcast.socialnative.com/marketing-mix-eos

Chad discusses breaking into the unknown of cannabis advertising, how Fyllo is creating safe marketing automation for cannabis brands, and his strategy for shaping company culture from inception to acquisition. Show Notes: https://podcast.socialnative.com/marketing-mix-fyllo

Ghadi discusses digital, data and customer engagement strategies, the role of Silicon Valley in retail spaces, and the top technologies and trends reshaping in-store experience in 2020.Show Notes: https://podcast.socialnative.com/marketing-mix-urw

Savannah discusses creating customized digital experiences, when and why direct-to-consumer beauty brands need to expand into third-party retailers, and the value of influencers in driving revenue in 2020. Show Notes: https://podcast.socialnative.com/marketing-mix-tula

Eric discusses improving customer experience in the golden age of television, his experience launching the first new cable company of the decade, and how his love for the arts and storytelling earned him a Tony award for producing a Broadway showShow Notes: https://podcast.socialnative.com/marketing-mix-layer-3-tv

Michael discusses how to life stage market to men, why brands often play an important role in shaping progressive gender norms, and the direct value of SEO and email marketing today.Show Notes: https://podcast.socialnative.com/marketing-mix-fatherly

Karen discusses how to activate authentic influencer marketing campaigns, the shift from static image to story content, and the democratization of content creation on new platforms.Show Notes: https://podcast.socialnative.com/marketing-mix-signet-jewelers

Mark discusses marketing an intangible service in a highly regulated industry, building trust and credibility without third-party validation, and why high-value purchase or investment decisions are the most rewarding challenge for financial marketers.

Kristen discusses her incredible career in marketing that named her in AdAge’s 40 Under 40, how she has revamped multiple global brands with a digitally-driven eCommerce strategy, and why brands shouldn’t apply a one size fits all approach to creative moving into 2020.Show Notes: https://podcast.socialnative.com/marketing-mix-pacsun

Eunice discusses the launch and development of her direct-to-consumer brand, the decision to start partnering with well-aligned third-party distributors, and how platforms like Pinterest are getting more consumers into the funnel. Show Notes: https://podcast.socialnative.com/marketing-mix-material-kitchen

Josh discusses the creative advantages of marketing in the entertainment sector, the importance of earned media and publicity, and the value of media integrations with Hollywood movies.

Dan discusses the power of chatbots, the ways in which instant messaging is reshaping the way businesses communicate internally, and how Troops.ai is building upon platforms like Slack to improve businesses’ CRM, sales pipelines and revenue.

Will discusses building trust through different channels in the healthcare market, the importance of analyzing media consumption habits, and Ro’s successful television ads and sports partnership with MLB.

Mark discusses how marketing in the healthcare space has evolved over the last 20 years, the impact of the internet on healthcare brands, and the shift in power from physicians to patients in the new media era.

AJ discusses her experience on the founding team at Rent the Runway, the importance of democratizing the design process for consumers in 2019 and the challenges and benefits of building a digitally native brand.

Sarah discusses creating personalized in-store experiences, building 360 holistic content marketing strategies, and reaching consumers beyond retail proximity.

Rachel discusses how she came to fill a senior global position at the Gap at the young age of 24, her decision to leave and start her own business in the social video shopping space, and how MikMak is fulfilling a scalable gap in the e-commerce ecosystem while improving the consumer journey.

Jay discusses his decision to move on from a Fortune 500 company after 20 years, his role as the first-ever​ CMO at Shake Shack and the importance of an art and science equilibrium in marketing.

Matt discusses building trust in the OTC medical market, the importance of educational marketing as an industry disruptor and why DTC websites are still important in the age of online marketplaces.

Kate discusses how Shark Tank put Bombas on the national map, the one-for-one business model and the importance of a brand mission for consumers today.

Jeremy discusses transitioning from a global beauty brand to a smaller startup, the importance of maintaining an entrepreneurial spirit throughout company growth, and the ever-increasing fluidity of consumer channels.

Jackson discusses what makes a great marketer, the rising demand for unicorn marketers, and how the role of the CMO is evolving.

Christi discusses the depths of consumer insights, what authenticity really means, and connecting with audiences on a 1:1 basis.

Craig discusses the importance of great packaging, how to effectively break into dominated markets, and the reason to maintain an innovation mindset in product development.

Brian discusses market solutions to the single-use​ plastic waste epidemic, how local influencers are achieving global impact and the growing collaboration between private and public players when it comes to the environment.

Geoff talks the future of video, the development of one-to-one live streaming and the rise of audio. In discussing how the mediascape has evolved over the past 15 years, Geoff describes how he has grown a social network by leveraging the power of users as marketers in today’s network society.

Yoann talks advantages to marketing on a “dying” platform, empowering their sellers as mini-entrepreneurs and leveraging events and workshops to improve the platform’s user-generated content. In his path from engineer to marketer, Yoann describes the need for innovation and testing to challenge marketing status quo and how being a pioneer in an uncommon space has given Depop a unique edge.

Alysse talks breaking the taboo of CBD snacks, capitalizing on cultural tensions in consumption and shifting from a subscription service to a membership model. In sharing her top tips on leading a complete company rebrand, Alysse discusses data-driven messaging in two-sided marketplaces and the importance of defining a brand persona.

Sandra talks successfully shifting luxury heritage brands into the digital landscape, the value of localized influencer marketing strategies and how to avoid the risk of offensive brand messaging. In discussing the impact technological innovations have on the fashion industry, Sandra shares how Diane von Furstenberg is using nuanced methods of customer service to provide the ultimate shopping experience by bridging the gap between online and in-store.

Eric talks how Postmates became a household verb, the creative success of its current out-of-home advertising campaign and the future of the on-demand gig economy. In discussing how celebrities such as Iggy Azalea have become an integral part of the Postmates brand, Eric shares his tips on how and when to leverage macro-influencers.

Tina talks​ curating experiential marketing popups, generating tri-directional conversations with consumer communities, and keeping costs low with a direct-to-consumer model. Reimagining what it means to be a brand, Tina describes how Brandless is tackling the paradox of choice modern consumers face.

Jessica talks market-based​ solutions to sustainability, achieving impact at scale, and the importance of earned media. With the recent launch of the Impossible Burger 2.0, Jessica discusses success at CES 2019, a new partnership with fast-food giant Burger King and how they’re handing the keys over to consumers with new supermarket distribution plans.

Melissa talks driving positive social change through marketing, her experience in launching the infamous DTF campaign and the value of anthropologists for brands wanting to make a cultural impact. In discussing OkCupid’s recent Game of Thrones campaign, Melissa describes how the dating app is committed to creating deeper, meaningful connections that users have often been deprived of.

Elana talks influencer marketing, growing a business through e-commerce and international expansion into the Chinese market. With over twenty years of experience at companies such as L’Oreal, Avon and Estée Lauder, Elana delves into the benefits of managing a smaller brand.

Sabena discusses trends in e-commerce, the importance of a personalized online experience and fulfilling a gap in the marketplace. Listed in Forbes 30 under 30, Sabena shares her top tips for women starting a business.

Terry and Jiake discuss launching a mission-based company, re-imagining the Patagonia model and the demand for community building through crowdsourcing.

Charlie discusses keeping up with global brand expectations, personalization’s role in brand affinity and maintaining customer loyalty in the age of Amazon.

Luke describes transitioning the online brand into brick and mortar, the role of UGC for improving in-store experience, and competing with established players in the market.

Hanneke describes her journey at Unilever, the importance of transparency in marketing and global developments in purposeful purchasing.

Vimla tells the story of Equinox’s evolution into a lifestyle brand, plans for opening the first Equinox hotel and the importance of incubating ideas.

Ryan assesses purposeful marketing trends, tapping into consumer emotion and the notion of authenticity defining the industry today.

Gemma discusses her leadership in the Fearless Girl campaign, building for mobile, and what an in-store experience really means.

Doug tells the story behind Pearle Vision, redesigning iconography of a traditional brand, and new opportunities for brick and mortar stores in the age of Amazon.