Podcasts about factory forged

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Best podcasts about factory forged

Latest podcast episodes about factory forged

Perpetual Profit
#140: Full Time Or Part Time Coaches: Which Is Better For Your Gym

Perpetual Profit

Play Episode Listen Later Dec 6, 2022 48:31


Knowing how to build out your team is key to creating long-term business success. Hire too many coaches, too fast and your business feels it. Don't hire enough coaches and you feel the weight of doing everything. In this episode, we talk about which team structure is best for your gym. We also share why we love a part-time-only team and believe running a simple, lean & profitable gym is the best way. To learn more about Factory Forged, click here: http://www.factoryforged.com/momentum

Seven Figure Box
223 - Ignoring Vanity Business Metrics and Going All-In on Group with Chris Thorndike of Factory Forged

Seven Figure Box

Play Episode Listen Later Jul 26, 2022 48:12


What if you could streamline your gym business to only the most important parts? What if you could intentionally downsize your gym in a way that allowed you to pay yourself more than you ever have, while restoring the work/life balance that excited you about owning a gym in the first place? If you've owned your gym for any length of time, you understand that it's extremely common to reach member or revenue milestones with your business, only to realize that there's little to no profit at the end of the month. For years, the common vanity metrics have been total revenue and total number of members. Anything we could do to get more members or increase revenue was promoted as a great thing, even if it didn't equate to growing the bottom line. But there are other less-known vanity metrics like average client value, number of revenue streams, or even personal training revenue that can become distractions to a business if not approached with the right intentions. In today's episode, my good friend Chris Thorndike is back on the podcast to talk about how to streamline your gym around group fitness classes and nothing else. He breaks down in detail how he downsized his gym, staff, and programs by over 50% post-pandemic, while freeing up his time and growing his bottom line.

Seven Figure Box
181 - How to Raise Prices Through Quality Coaching and Cutting Excess Programs with Chris Thorndike

Seven Figure Box

Play Episode Listen Later Nov 17, 2021 60:10


My good friend Chris Thorndike of LIV Athletic and Factory Forged is back on the show to talk about how to eliminate excess in your business, in order to increase profit, improve your client and coaching experience, and fall back in love with owning your gym again. Chris is a master of helping gyms simplify their model down to one core program. This allows them to raise prices, and then cut out any unnecessary and unprofitable services like on-ramp, personal training, nutrition coaching, and kids classes. This podcast is all about how to scale your business by focusing on simplicity rather than growth.

The Active Life Podcast
A Gym Without Personal Training? With Chris Thorndike of Factory Forged | Ep 110

The Active Life Podcast

Play Episode Listen Later Aug 30, 2021 108:48


Learn about our new bulletproof programs that just launched! www.activelifeprofessional.com/bulletproof Join the thousands of coaches who have already changed their careers at our next seminar.  See if space is left in the next one here: www.activelifeprofessional.com/seminar Welcome back to The Active Life Podcast. In this episode Dr. Sean Pastuch is going to deep dive Into what Chris Thorndike does as the owner of Factory Forged.  Chris' message is clear: gym owners needs to understand just how important marketing is for having a successful gym business.  Jump into this episode and learn more about how gym owners need to level up their game if they want to be competitive and profitable. Connect with  Intstagram: @chris_thorndike https://factoryforged.com/   Are you ready to Turn Pro? Connect with us! www.activelifeprofessional.com Dr. Sean @DrSeanPastuch Active Life Professional @activelifeprofessional

Thrive LOUD with Lou Diamond
657: John Swanson - Profit, Impact & Freedom

Thrive LOUD with Lou Diamond

Play Episode Listen Later Aug 24, 2021 27:22


John Swanson is the CEO of Wendell , a coaching company that focuses in the area of Mindset and Health. Previously, John was a professional athlete and the former CEO of Granite Games, Fast Factory Fitness and Factory Forged. He has partnered with companies like Nike and Reebok and has recently been featured in Yahoo! Finance, Entrepreneur and many others. Listen in to learn how this former hockey professional has shifted his focus to a business coaching model that sets you free. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

Action and Ambition
John Swanson Helps Entrepreneurs Create High-Profit and High-Impact Businesses

Action and Ambition

Play Episode Listen Later Jul 14, 2021 23:40


Welcome to another episode of Action and Ambition. Joining us today is John Swanson, CEO and Co-Founder of Wendell. He helps coaches and entrepreneurs build their client base and scale their businesses. Before launching Wendell, he was a professional athlete and Founder and CEO of The Granite Games and Founder of Fast Factory Fitness and Factory Forged. He is now devoted to assisting experts, coaches, and entrepreneurs in growing profitable businesses based on his experience advising small companies to work with larger firms such as Reebok and Nike. Don't miss out on this episode! You are going to love it!

Perpetual Profit
Client spotlight with Cheryl Cohen from Desert Fitness Collective

Perpetual Profit

Play Episode Listen Later Dec 18, 2020 22:19


Listen to Chris and Cheryl reflect on her time with Factory Forged - how she found her ideal client, overcame her business weaknesses, and is growing through the pandemic!

Be Battle Ready
Episode #37 - Chris Thorndike (Pivoting a Gym in a Crisis)

Be Battle Ready

Play Episode Listen Later Nov 20, 2020 33:40


In this week's episode of the Be Battle Ready Podcast, I had the pleasure to interview Chris Thorndike of Factory Forged, a consulting company for micro gyms. We discussed running, pivoting a gym in crisis and how to keep on track toward your long term vision.In this episode we dive into the importance of prioritizing work, life and social activities in a crisis to maintain your sanity and peak performance.

Perpetual Profit
#064: Ask Factory Forged: Gym Growth, Gym vs. Profit, and the Work Beyond Coaching

Perpetual Profit

Play Episode Listen Later Oct 22, 2020 27:53


Chris answers questions from gym owners! On this week's episode: 1. How do I grow my gym, CONSISTENTLY? 2. What's the difference between revenue and profit? (Which should I focus on?) 3. There's too much to do outside of coaching... Where do I start?

Perpetual Profit
#063: Ask Factory Forged: Leading Better, Managing Your Schedule, and Our Next Seminar

Perpetual Profit

Play Episode Listen Later Oct 15, 2020 15:32


Chris tackles questions from gym owners! On Ask Factory Forged this week: ❓ I'm not good at getting my coaches to do what I want. How do I become a better manager and team leader? ❓I feel like my schedule is all over the place. How do you manage your schedule around family and time off? ❓When is Factory Forged's next seminar?

managing seminar factory forged
Perpetual Profit
#059: How KD & Darin Added $6,345 in Monthly Recurring in July...While Managing a Busy Family

Perpetual Profit

Play Episode Listen Later Oct 1, 2020 39:48


Chris sits down with Factory Forged clients, KD and Darin, to talk about how they increased their monthly recurring by over $6k in the worst month of the pandemic, and how they freed up time to spend with their kids.

Perpetual Profit
#055: Ask Factory Forged: Revenue streams, PT Alternatives, and Long-Term Membership

Perpetual Profit

Play Episode Listen Later Sep 17, 2020 26:14


On these week's episode of Ask Factory Forged, Chris answers 3 more questions from gym owners! 1. How can I add a revenue stream without the expenses killing all my profit? 2. What are my options if I don’t like PT, but want to make PT income...? 3. How do I enroll clients that stay longer?

Perpetual Profit
#051: Ask Factory Forged

Perpetual Profit

Play Episode Listen Later Aug 31, 2020 20:39


This week, Chris tackles questions from gym owners! The questions he discusses in this episode are: 1. How can I re-engage members that are not participating in my classes? 2. I think I'm starting to get burned out because my revenue has gone up, but I still can't pay myself more money? 3. I've told him 100 times what to do... How do I get my coach to give better coaching feedback?

factory forged
Perpetual Profit
#043: How Michael made $4k without paid ads in 2 weeks!!

Perpetual Profit

Play Episode Listen Later Jul 6, 2020 41:03


Factory Forged client, Michael, increased his revenue by $4,000 in only 2 weeks without spending a penny on advertising. Are you missing out on sales because you don't know how to leverage organic marketing?

paid ads factory forged
Seven Figure Box
111 - Chris Thorndike on the new CrossFit CEO and De-Affiliation

Seven Figure Box

Play Episode Listen Later Jun 26, 2020 39:00


Chris Thorndike from LIV Athletic and Factory Forged is back on the show to share his thoughts on the recent sale of CrossFit Inc and the new CEO Eric Roza. Chris has been a CrossFit affiliate for over a decade, even though it hasn't been his main brand for the last couple years. He recently took a stand for change within CrossFit, by announcing his de-affiliation. In this episode Chris breaks down the value of the CrossFit affiliate program, and what he would like to see moving forward to regain his love, passion, and affiliation with the CrossFit brand.

Grow Your Nutrition Business
#19: Pivoting Your Gym with Chris Thorndike

Grow Your Nutrition Business

Play Episode Listen Later Apr 20, 2020 42:05


In this episode, we have Chris Thorndike, the owner of LIV Athletic and Factory Forged on the podcast. He has been a great friend for years and has been able to transition quick in his gym as well as support gyms who are a part of the factory forged family, all while his wife, Stephanie was having their beautiful baby girl, Parker. Talk about added stress of building a virtual business overnight, helping hundreds of gyms do the same all while finding a new normal as a family of three. In this episode, we discuss— how to create a compelling offering, how to sell in a virtual space, what to think about when gyms start to reopen. Make sure to visit https://growyournutritionbusiness.com.    

Perpetual Profit
#014: Supercharge Your Sales With This ONE Mindset Shift

Perpetual Profit

Play Episode Listen Later Aug 19, 2019 9:09


You’ve been lied to. And it’s killing your business. Everyone in the fitness business has been lied to so many times, people are jaded. They’re sick and tired of over the top promises and slick double-talk. It’s making it hard to attract clients, even if you have a great service and you actually deliver results. But if you know how to do it, you can use those lies to make everything in your business more powerful. In fact, if you master it, your marketing and your ability to enroll the clients you want, at premium prices, every single week... will feel like they’re on fire. All while consistently delivering massive value to your clients and staying 100% in your INTEGRITY and CONGRUENT with your values. If you want to know how to do all this and more, don’t miss “Supercharge Your Sales With This ONE Mindset Shift” with Kyle Kraft, Director of Sales and Client Success at Factory Forged. If you want help building more freedom and clarity within your business and then hop on a call with us. We'll walk you through what it will take and help you see a strategy that works best for you. Book now ----> www.factoryforged.com/talk

Barbell Shrugged
Starting, Growing, Selling the Granite Games and the Future of CrossFit Sanctionals w/ Granite Games Founder John Swanson - Barbell Shrugged #411

Barbell Shrugged

Play Episode Listen Later Jul 31, 2019 70:24


John Swanson is the founder and CEO of The Granite Games, owner of Fast Factory Fitness, and owner of Factory Forged.  The goal of The Granite Games is to create a platform that allows all levels and ages to chase their athletic dreams. Our event gives athletes of every skill level the opportunity to compete and have their own professional athlete experience. Each element of this experience is carefully crafted to create a lasting impression. Everything from the athlete’s personalized name tag to the design of the competition floor all play a critical role in this experience. In this episode of Barbell Shrugged, the crew catches John Swanson weeks before the sale of the Granite Games to Loud and Live. Swanson is not only the CEO of the Granite Games but the owner of Fast Factory, a gym in St Cloud, MN and Factory Forged, and online gym consulting business for CrossFit affiliate owners. Minute Breakdown: 0-10 – How to Run a Competition the Size of the Granite Games on a 9 months schedule. 11-20 – Coaches walking the walk before coaching others 21-30 – Why you should not sell memberships based on athletes using the facility 31-40 - Did you ever think about ending the Granite Games 41 -50 - Creating a long term solution for the Granite Games 51 -60 - Creating sanctions with major events throughout the year  John Swanson on Instagram Anders Varner on Instagram Doug Larson on Instagram Please Support Our Sponsors Savage Barbell Apparel - Save 25% on your first order using the code “SHRUGGED” Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged WHOOP - Save $30 on 12 or 18 month membership plan using code “SHRUGGED” at checkout One Ton Challenge Weekend August 1st - 4th Find your 1rm in the snatch, clean, jerk, squat, dead, bench.  Add them up to find your One Ton Total.  The goal is 2,000 pounds for men and 1,200 for women.  4 days. 6 lifts. 1 goal. 1 Ton.  http://live.onetonchallenge.com “What is the One Ton Challenge” “How Strong is Strong Enough” “How do I Start the One Ton Challenge”

Seven Figure Box
058 - Chris Thorndike - Part 2

Seven Figure Box

Play Episode Listen Later Jul 12, 2019 62:57


This is part 2 of an interview I did with Chris Thorndike of LIV Athletic (CrossFit Gainesville) and Factory Forged.   In this episode, we dive into what it was like for Chris to build his gym remotely while he was living in a different part of Florida.  We talk about how to effectively run a business with family, as Chris has co-owned his gym with his brother and his wife at separate times.  Chris provides some valuable insights on when and how to work through your partnership, versus cut ties and go your separate ways.   We also dive into the value of mentoring and some of Chris' favorites resources.   Enjoy!

thorndike factory forged
Seven Figure Box
056 - Chris Thorndike Factory Forged

Seven Figure Box

Play Episode Listen Later Jun 28, 2019 63:40


In this week's episode, I sit down with Chris Thorndike of Factory Forged and LIV Athletic. Chris and I have known each other for over 2 decades, dating back to our days playing travel soccer together when we were 10 years old. Chris started CrossFit Gainesville back in 2008, has been working with gym owners since 2011, and is one of the most knowledgeable and helpful people in the micro gym industry. In this first part of our 2-part interview, we talk about why you should rebrand your gym, how to hire and surround yourself with complementary pieces, and how he attacks his week to be as productive as possible.

thorndike factory forged
WTF Gym Talk
Changing The Fitness You Offer + How To Not Piss Off Members When Doing It

WTF Gym Talk

Play Episode Listen Later Mar 13, 2019 7:02


John Swanson, successful microgym owner of the Fast Factory, creator of the Granite Games and biz coach via Factory Forged had a question for other gym owners and asked me to weigh in... How to go about changing your fitness model up on your membership - how to get the members to understand the WHY behind it and the risks involved...

The Secret to a Profitable Gym by Factory Forged

John drills down into how to maximize the value you bring to your members in the latest edition of the Factory Forged podcast. He'll go over how to find your niche market, and explain why stripping your membership offerings down to basics is actually great for your business model. And, he shares his three cardinal rules for upping your game when it comes to delivering the results people came for. Like what you hear? John and his team would love to share more! Schedule your own free Breakthrough Call online: http://www.enrollmentmachine.com/call/

The Secret to a Profitable Gym by Factory Forged
Drew Girton Interview - Being Financially Sound, Making an Impact and Attaining Freedom

The Secret to a Profitable Gym by Factory Forged

Play Episode Listen Later Nov 28, 2018 51:24


One of hardest quotes I've ever heard and processed is, “You are where you are because of the knowledge you currently possess.” You have the knowledge that put you in the place where you are today. No more and no less. And if you want to go someplace different, you better figure out how to solve that problem. The decision to take action is one of the biggest factors holding people back from becoming what they might yet be. And it's because of previous experiences. They're scared of failing again, of reopening wounds. The ability to look past the fear, to assess the risk vs the reward and drive a wedge between who you are today and who you need to become--well, that's rare. Which is why I was excited to talk to Drew Girton about his personal journey. Owner of CrossFit Pendulum in sunny Pasadena, California, Drew is currently working his way through our Factory Forged program to great early success. I spoke with him about his past and present experience within the business of fitness, and we even had a chance to look ahead to what the future looks like. Like so many of the gym owners who find Factory Forged, Drew was looking to break through that glass ceiling that was holding him back from making a living that also afforded him and his wife financial freedom. Their goals included what every family strives for… They wanted to buy a house, to provide for their family, to live comfortable and spend time with the business but without being a slave to the time clock. The couple had 28 combined years of fitness industry experience, focus and knowledge of process and procedure in spades, but the business wasn't growing at the rate Drew wanted it to be. He found one of my videos explaining who we created the Factory Forged methodology for and realized--I was talking to him. So Drew took the plunge. Along the way, he's learned: How to be financially sound How to make an impact How to attain the freedom to do what he loves We dig in on a range of topics in this conversation--from PR'ing revenue month over month to feeling empowered to charge what his business's services are worth to how to create raving fans who never want to leave, it's all in here. But my favorite part of the conversation might be when I ask Drew to tell me something he's learned from working with my team that has nothing to do with money. I'll let you hear the answer for yourself. I hope you enjoy our conversation. I know I greatly appreciate Drew taking the time to share his journey with me. Want to learn more about Factory Forged? Think you've got the right stuff to be a Factory Forged client? Ready to learn how to attract the right clients, charge what you're really worth, and learn who your dream members are and how to retain them? You're one breakthrough call away from finding out. So, as Drew puts it, quit making excuses--take the leap! To learn more about Factory Forged, you can see a tutorial video here, you can schedule an appointment with us here or you can email me at john@factoryforged.com. Here's what we cover: 1. Who your dream clients are. 2. How to attract those dream clients. 3. How to retain them and create lifelong raving fans. 4. What you're really offering (it's not a great workout!). 5. How to make your business financially sound. 6. How to make an impact. 7. How to attain the freedom to do what you love, both in business and in your personal life.

Beyond Driven
John Swanson on Building a successful gym

Beyond Driven

Play Episode Listen Later Nov 5, 2018


Today on the show we are joined by John Swanson of Factory Forged. Factory Forged is a consulting company designed to mentor professionals looking to take their business to the next level. His team is dedicated to guiding business owners on their way to attaining their goals and being able to enjoy the ride. When John is not busy at Factory Forged, he is busy running his other businesses including The Granite Games and The Fast Factory. Through all his businesses John believes in helping people realize their true potential and dream of helping others. We discuss today the many issues and problems that John tackles at Factory Forged. Listen as we dissect some of his client's biggest problems so you too can learn what it takes to grow your business to new heights.

Beyond Driven
John Swanson on Building a successful gym

Beyond Driven

Play Episode Listen Later Nov 5, 2018


Today on the show we are joined by John Swanson of Factory Forged. Factory Forged is a consulting company designed to mentor professionals looking to take their business to the next level. His team is dedicated to guiding business owners on their way to attaining their goals and being able to enjoy the ride. When John is not busy at Factory Forged, he is busy running his other businesses including The Granite Games and The Fast Factory. Through all his businesses John believes in helping people realize their true potential and dream of helping others. We discuss today the many issues and problems that John tackles at Factory Forged. Listen as we dissect some of his client’s biggest problems so you too can learn what it takes to grow your business to new heights.