Perpetual Profit

In this episode, I dive into the psychology behind why price is most often the first question people ask when contacting your gym. I'll dissect what new prospects really want from you and why it can feel like price is a make or break answer. Also, don't miss out on hearing how you can influence peoples perception of value and why you're worth more than the average gym by simply sharing a few key pieces of information with them within the first 10 minutes of connecting.

In this episode, our marketing director talks about the 3 steps you need to work on in order to bring in more leads and interest into your gym. You'll see exactly how these steps stack and how to get better at each one in order to tip the scales and bring in more leads on a weekly basis. Book a call to learn more about Factory Forged Momentum.

Register here:  https://www.factoryforged.com/price-correction

In this episode, we talk about leveraging free (organic) and paid leads to create a marketing system that consistently brings in leads. You want your marketing system to be a combo of free and paid marketing strategies. But you want to be strategic in how you're spending your ad dollars. I'll introduce a concept I teach inside Factory Forged Momentum called: Optimize First, Buy The Rest. Register for our upcoming training: https://www.factoryforged.com/price-correction

Bringing in consistent leads & revenue is essential for your gym's growth. But sometimes it can be hard to know how and where to get started. In this episode, I talk about 4 steps you can take to build out a marketing system even if you're starting from zero. These 4 steps will get you started in bringing in lead to your gym. Register For Our Upcoming Training Here: https://www.factoryforged.com/price-correction

In this episode, I interviewed my client Nick. When Nick joined Factory Forged Momentum, he was undercharging and didn't have any systems or organization when running his gym. He didn't know how to bring new members into his gym consistently and was constantly discounting his rates.  He shares his experience working with us and everything he was able to accomplish in 90 days. From the systems, he finally built out and created to the strategies he's using to enroll new members at his new prices of $240+/month. RESOURCES: Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call

Your group membership is worth $225+/month, you just don't see it…yet.  In this episode, I'm making a case and selling you on the value you are already providing, in the hopes that you start seeing it yourself and start charging respectable prices.  I'll outline the 10 reasons why your group program is worth a profitable price. You'll see the value you're already providing and you'll see the ways in which you can continue to improve your membership without losing scale. RESOURCES:  Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call

If you have leads coming into your gym but they're not converting into booked appointments with qualified members ready to buy…then you have a hole in your process.  In this episode, I'm walking you through how to create ready-to-buy, qualified appointments from the leads you're getting. You'll learn the strategies to make the most of your leads coming in so you stop getting ghosted or ignored.  I'll also so you why pushing straight to a call with “urgency” is not the best way to get booked appointments and what to do to create long-term gym members.  RESOURCES:  Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call

In this episode, we talk about everything keeping you from increasing rates even though you know you're currently undercharging. I share with you what I did to overcome my price increase fear and how I help my clients make changes so they can start selling at profitable prices to new & existing members.  RESOURCES:  Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call

In this episode, we talk about creating a culture of members who will stay long-term. I help you identify how you can optimize your sales process to attract the right type of members and how to continue to deliver a service that members continue to invest in. Book a call to join Factory Forged Momentum: https://factoryforged.com/call

In this episode, we dive into how to speak to the value of your offer when the first question is “how much is it?” I share the mindset you should approach when answering this question as well as the strategy that will engage your leads while also qualifying them.  RESOURCES:  Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call

The only way you will make your career as a group fitness gym owner long-term and sustainable is by learning how to run your business in a way that is sustainable. This will require to you simplify your business model and your strategies. For too long the gym industry has sold you the idea that you have to do “more.” You're stuck in the cycle of “more leads”, “more sales”, and “more programs.” In this episode, I share what is the “more” cycle, how to get out of it & how to start building a gym that is simple to run and that pays you a professional gym owner salary.  RESOURCES:  Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call

“More members” isn't always better. In fact, I would argue that “more” in the group fitness gym space is actually causing more harm than good.  In this episode, we talk about why “filling your gym” is killing your growth and how to actually approach growing your gym.  I share strategies that are sustainable for growing your membership, increasing your profit, and decreasing your workload.  RESOURCES:  Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships: www.factoryforged.com/call Free Training: How To Enroll Your Next 10 Members Into Simple And Profitable Group Memberships ($225+/Month) With Simple And Sustainable Strategies Register for our upcoming training here: https://training.factoryforged.com/10-profitable-enrollments

Being able to generate interest and paying clients in your gym is the most valuable skill you can learn as an entrepreneur.  The skill to market & sell will help you create a long term sustainable career as a gym owner. In this episode, I outline the exact benchmarks to hit when creating leads and how to hit those benchmarks in your marketing.  RESOURCES:  Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships: www.factoryforged.com/call Free Training: How To Enroll Your Next 10 Members Into Simple And Profitable Group Memberships ($225+/Month) With Simple And Sustainable Strategies Register for our upcoming training here: https://training.factoryforged.com/10-profitable-enrollments

Making business changes in your gym doesn't just affect you, it affects your members. So how do you make changes without losing trust from your members?  In this episode, we talk about how to strategically make business changes so that your members continue feeling confident and will respect the changes, as well as see enough value and feel the improvements.   Making business changes and decisions will test your leadership skills because not everyone will love the changes or decisions. But in those moments, you need to be rooted in how and why you decided to implement the changes.  This episode will help you navigate those moments without losing trust and credibility from you members.  RESOURCES:  Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships: www.factoryforged.com/call Free Training: How To Enroll Your Next 10 Members Into Simple And Profitable Group Memberships ($225+/Month) With Simple And Sustainable StrategiesRegister for our upcoming training here: https://training.factoryforged.com/10-profitable-enrollments

The most impactful skill a group fitness gym owner can learn is to learn how to sell their group membership at profitable rates. If you can learn how to attract a high-quality lead, enroll them into a $225+/month simple group membership, and keep them long-term, you will be able to build a long-term sustainable career as a group fitness gym owner. You'll stop having to sell nutrition programs, personal training, 24/7 open gym, etc, etc, etc. You'll stop trying to showcase your value by offering more and instead showcase your value by articulating clearly what you do and how you're different than anyone else in your market. This skill creates financial security and business profit. In this episode, I list out the 5 steps to follow in order to enroll members into simple and profitable group memberships even in a market full of cheaper options. RESOURCES: Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships: www.factoryforged.com/call Register for our upcoming training here: https://training.factoryforged.com/10-profitable-enrollments Free Training: How To Enroll Your Next 10 Members Into Simple And Profitable Group Memberships ($225+/Month) With Simple And Sustainable Strategies

In this episode, Chris explains why and how he's been able to hold an 80% - 90% close rate selling group memberships priced at $252 - $274/month while doing phone enrollments. A big reason gym owners do in-person intros is that they believe it increases your conversion rates. In this episode, Chris shares his strategies for collecting payment over the phone, scheduling onboarding & making sure new clients are onboarded correctly before starting group classes. All without needing to use in-person intros. Click here to book a call to apply to Factory Forged Momentum.

In this episode, I unpack the the reason why you might not be charging professional prices for your group membership. You'll learn the biggest blocks stopping you and how to overcome them. Book a call to join Factory Forged Momentum here.

In 2020, I stopped offering 6-week programs/challenges to new members. I realized they were not profitable and my business and my clients needed more from me. In this episode, I dive into why I made the switch from 6 weeks to 12 weeks, the price change that came with that, and how this change started bringing in group clients who would ultimately stay long-term. Click here to apply to Factory Forged Momentum.

We talk a lot about charging profitable group rates. But what if the rates you're charging are way below profitable group prices? In this episode, we walk you through the process of how to increase your rates by over $100+/month. We break it down into 2 phases that helps you navigate this transition with financial security and fully in integrity. Book a call to join Factory Forged Momentum.

A lot of gym owners know they need leads in order to grow. But they don't know how many leads it takes. Specifically, in this episode, we talk about how many leads are needed in order to grow your group membership base by a net of 3 people each month. Because there is natural churn, we have to consider what it takes to grow despite the normal churn rate. Click here to join Factory Forged Momentum: www.factoryforged.com/momentum

Inside Factory Forged Momentum, we help our clients make their first 10 enrollments into profitable group memberships. But why 10 enrollments? What is the significance of this? In this episode, we dive into why this is the program promise of Factory Forged Momentum and why this is such a marketing moment for our clients. If you'd like to join Factory Forged Momentum, click here to book your call.

A lot of gym owners get into the health & fitness space to change lives. You want to help people transform and you want fitness to be accessible to everyone. So you go into business with a mission to make your services affordable. In this episode, we unpack what it means to offer affordable prices and how to build a gym business that is serviced centered and profitable. Click here to register for our upcoming training: https://training.factoryforged.com/100ktraining

A big metric gym owners track is Average Client Value. But tracking his number doesn't tell you the whole story. ACV often distracts you or covers up a more important metric. In this episode, we talk about the biggest metric you're not paying attention to and how it's impacting your business health. To register for our upcoming training, click here: https://training.factoryforged.com/100ktraining

In this episode, we interview our client Soloman Madron to share his wins in our Factory Forged Momentum program. He shares what's his biggest takeaways were from our coaching, what he was able to create during our time working together and who's he's become in the process. To join Factory Forged Momentum, click here.

In order to enroll high-quality long-term clients, you will need to qualify them. You will need to make sure they are a good fit for your gym and sell them on why your programs are most beneficial for solving their problems. The qualifying process isn't about getting them in the door or on the phone. It's about evaluating if that client is even ideal for your gym. If you're ready to start learning how to sell profitable group memberships, click here to book a call to join Factory Forged Momentum.

In this episode, we explore why it can be hard to increase rates and how you need to start thinking in order to increase your group prices. We about everything from feeling bad charging in the midst of an incoming recession to feeling like your members might leave you. If you've been wanting to increase rates but feel very nervous about it, this episode is for you! Click here to apply to Factory Forged Momentum: www.factoryforged.com/momentum

This episode is a solo episode from our Marketing Director, Andrea. We talk about selling to a market full of price shoppers and what to do if your market is highly price-sensitive. Learning how to sell to your market is the most profitable skill you can learn; whether you're in a market of price sensitivity or a market full of competitors, you have to learn how to sell to them. We cover what to do, what strategies to use, and how to approach marketing & selling no matter what market you live in. To apply to Factory Forged Momentum, click here.

There can be so much you're doing as a gym owner: responding to emails, coaching classes, managing your coaches, planning events, making orders for retail, and the list goes on and on. So what do you do when you don't have time to market your gym? What's the best way to handle this? In this episode, we talk through: why a lot of gym owners have a hard time finding time to market their gym, what they can do to make the time & how to get to a place where they enjoy marketing their gyms. To apply for Factory Forged Momentum: www.factoryforged.com/momentum

Knowing how to build out your team is key to creating long-term business success. Hire too many coaches, too fast and your business feels it. Don't hire enough coaches and you feel the weight of doing everything. In this episode, we talk about which team structure is best for your gym. We also share why we love a part-time-only team and believe running a simple, lean & profitable gym is the best way. To learn more about Factory Forged, click here: http://www.factoryforged.com/momentum

In this last episode of our scaling series, we talk about how to set a price point for your group membership that is both profitable and scalable. We dive into what you need to consider and the mindset you need to have in order to confidently charge profitable rates, regardless of the market you live in. To check out our pricing calculator click here: https://www.factoryforgedgyms.com/profitformula To apply to Factory Forged Momentum, click here: https://factoryforged.com/call/

In this episode, we continue the conversation around scaling but go a deeper layer. Delivering your service (solving problems) through scale is so important when you are trying to scale your gym business. You want to scale your delivery in a way that is better for the client and better for the business. We talk through how to approach scaling your service without sacrificing service & experience. Apply To Factory Forged Momentum here: www.factoryforged.com/book

Too many gym owners get stuck in the growth stage and few transition to scale. But what is "scaling"? And how do you know when you're ready to scale your gym? In this episode, we talk through how to scale your gym and why it's so important to eventually hop off the "grow" hamster wheel in order to build a scalable business that can support both your income & lifestyle goals. Apply To Factory Forged Momentum here: https://factoryforged.com/momentum

The holiday season doesn't have to be slow. It can absolutely be a time to continue to enroll new members. But you'll only be able to do this if you're still actively marketing, adjusting your messaging & continuing to tell people about your programs. If you've been thinking about just focusing on keeping members engaged in Nov & Dec, this episode is for you. There is a lot more you can do to continue to create demand in your programs. Register for our upcoming training: Selling Profitable Group Memberships You'll learn how to enroll your first 10 members into a $225/month group membership regardless of the market you live in or the time of the year.

Register For Our Upcoming Training: Selling Profitable Group Memberships https://training.factoryforged.com/10-members In this episode, Chris shares why he believes gym owners can & should earn a $100k/year salary and have the flexibility of a 4-day work week. We go into the intentionality you must have in your business model in order to bring in more revenue while improving service quality, holding business expenses to increase your profit. It requires you to master the art of scaling and we're talking all about it!

Register For Our Upcoming Training: Selling Profitable Group Memberships https://training.factoryforged.com/10-members It can feel really intimidating to think about increasing your prices when you're already losing members to lesser-priced competitors. At the same time, it's hard to know that you can't keep undercharging for your group program. In this episode, we dive into what to do when you're in this predicament. What you can do to help you still increase rates without feeling it financially if/when members decide to leave.

Does your sales process effectively qualify your leads? In this episode, we show the 5 step process that we teach our clients to make sure every booked appointment they have in their calendar is qualified. Register for our coming free training here: https://training.factoryforged.com/10-members

Over the years, I've looked at a variety of different business metrics to help me grow my gym. And while every metric gave me some perspective of what my gym was doing, I wasn't able to get the big-picture story. It wasn't until I started looking at these 5 big-picture metrics that I started focusing on the right things to grow my gym. Focusing all my attention on these 5 metrics is what has allowed me to pay myself a professional income, work 30-35 hours per week and create a stable & profitable gym business. In this week's episode, I share with you the 5 big-picture metrics I look at every month and every quarter to make sure my gym is headed in the right direction. Featured In This Episode: Register for our upcoming training: “How To Enroll Your First 10 Members Into A $225/Month Group Membership” Apply To Factory Forged Momentum

The numbers tell you a story. This week, we're talking through the business metrics you need to track on a weekly & monthly basis. If you've ever felt confused about what to do in order to grow your gym, you're likely not tracking your metrics. If you were tracking metrics, you'd never be confused about what to work on because the metrics would tell you. You'd feel very clear & focused on exactly what you need to work on to bring in more members. In this episode, we're diving into what metrics to track & what they tell you about your gym business. Apply to Factory Forged Momentum here.

In this episode, I talk to my client Robert. He knew he needed to increase his rates but kept stalling. This year, he decided he had to do it. So he worked on making changes to his program & communicating with his membership. He shares his story of how it all went, what he learned and how he came out of it. Apply to Factory Forged Momentum here.

In this episode, we talk about how to know when you cancel a class time. Should you wait it out? Will people leave? Is it worth it to keep running it? It's hard to know exactly when to do it but we go over some things to think through and what to consider as you're building out your class schedule. And if you're interested in applying to Factory Forged Momentum, click here.

In this episode, we talk about marketing your gym. Everything from creating a simple process to taking more ownership over your marketing efforts. Marketing your gym can feel like a daunting task. But learning this skill set is what will create the results you want in your gym. Tune in! To apply to Factory Forged Momentum, head to www.factoryforged.com/momentum.

How To Grow Your Autopay By $2,000/Month And Get All Your Members Paying The Same Rates In The Next 90 Days When: Wednesday, Sept 7th at 1pm EST Register here: https://training.factoryforged.com/newmemberrates

In today's episode, we're talking about how to solve problems through scale. Your gym business will always have problems you will need to solve. But part of building a gym that is simple, lean & profitable is figuring out how to solve problems through scale. We dive into solving onboarding issues through scale instead defaulting to adding 1:1 services. If you're listening to this in real-time, make sure to register for our free training coming up tomorrow. Register here: https://training.factoryforged.com/newmemberrates

In this episode, we hear from one of our clients, Brandy. Brandy recently finished Factory Forged Momentum - our 3-month marketing & business coaching program for brick & mortar gym owners. Brandy came to us wanting to bring all her existing members into her current member rates, so we focused on doing that for her. We walk her through our step-by-step process & I'm excited for her to share all her takeaways. To register for our upcoming training, click here: https://training.factoryforged.com/newmemberrates.

Creating revenue & creating profit are not the same thing. They both require you to bring in more money. But how you do it makes all the difference. In this episode we talk about how to use your group fitness coaching program to bring in profit...not just revenue. Apply to Factory Forged Momentum here: www.factoryforged.com/momentum Book a 15 min call here: www.factoryforged.com/book

Do you have a Cheesecake Factory menu of program options? From group classes to PT to nutrition programs to bootcamp classes. You are not the Cheesecake Factory. You are a business that offers a valuable, life-transforming results. But that message is getting lost with all your offers. If you're only offering lots of programs because you "need to bring in more money," then this episode is for you. You don't need to offer PT & nutrition if you don't want to. They can be optional. Click here to apply to Factory Forged Momentum.

In order to enroll people into your group program, they need to find it valuable. So your job as a gym owner is understand who are your group clients and what do they find valuable. In this episode, we break all of that down. Apply to Factory Forged Momentum, www.factoryforged.com/momentum

All my clients who increase their group rates go through the same process. They know they want to increase rates but they're afraid of what will happen if they do. They experience: uncertainty, anxiety, worry, guilt. All the emotions that comes when making a new decision. In this episode we dive into how to navigate those emotions and how to continue to make the decisions your business needs despite the negative emotions that come up. Apply to Factory Forged Momentum here: www.factoryforged.com/momentum

Too often marketing is outsourced too soon. At Factory Forged, we believe learning how to market is a part of your role as a gym owner & entrepreneur. Because when you learn how to market, how to create interest & demand in your offer...you'll always feel in control of your business. In this episode we talk about the ins & outs of marketing and how to develop a marketing mindset. If you're ready to learn how to market your gym consistently & effectively, apply to Factory Forged Momentum.

Picking up from last week, I'm outlining every stage of my gym & what I was charging. Then I'm talking about what I did and when I increased rates. If you're ready to increase the value & rates of your group program, apply to Factory Forged Momentum.