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“What's your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.In this episode, Fabrice sits down with Mariya Nurislamova, Scentbird's co-founder and CEO. They explore the various woods featured in the collection, offer a practical well-being guide to forest bathing, and introduce two new scents they co-created based on neuroscience research: Calm in Cedar and Strength in Santal.Highlights:• Intro: L'Oréal and EB Florals• Why woods?• The Scents of Wood origin story• The HR Manager who changed Fabrice's life• Early 2000s celebrity fragrance craze• An “aha! moment”: aging fragrances in wooden barrels• Using 100% of the fragrance• Truly vintage scents• The bottles: the “heart” of the forest?• 3 different brand names• The history of forest bathing• How to practice forest bathing• A unique way to brief perfumers• “What's your personal forest?”• Scent Spotlight: Sandalwood in Oak, Cypress in Oak, and Orange in Chestnut• The fragrance inspired by humans' early scent exploration• The fragrance a famous perfumer created for himself• Fragrances Fabrice has been wearing lately• Scent Connection, Woods Edition• Are certain woods easier to work with?• Introducing “neuroscents” from Scentbird x Scents of Wood• Creating beauty in the worldFeatured Fragrances:Sandalwood in OakOrange in ChestnutPlum in CognacCypress in OakScentbird x Scents of Wood Scents {New!}Soak in all of our audio and video content at https://podcast.scentbird.com.
To try new fragrances, it was common to make a trip to a department store perfume counter. In came Scentbird. In 2014, Mariya and her co-founders built a scent recommendation platform. Soon people started asking to sample the fragrances, and almost five iterations later, the idea came to be: a 30-day supply of a fragrance of your choice. Today Scentbird offers 800+ fragrances to 700,000+ monthly subscribers in the U.S. and Canada. “We're just getting started,” says Mariya, reflecting on the extraordinary growth and eying expansion to Europe.In this episode, Mariya sits down with guest host Jenny B. Fine, Executive Editor of Beauty at WWD and Beauty Inc. They take a trip down memory lane, revisiting pivotal moments on Scentbird's 10-year journey. Mariya opens up about her early roots, shares her favorite fragrances of the moment, and reacts to stories from the community.Highlights:• An intro from Jenny• Scentbird's 10th Anniversary Party• The world of Scentbird today• Rethinking traditional perfume counters• 2014: The origin story• Fundraising and early pitches• Noir de Noir by Tom Ford• $2M goal, $6.5M delivered• Left vs. right brain• Creating her first fragrance• Does Mariya think of herself as a rebel?• 2022: The rebrand, “that's when true Scentbird was born”• Acquiring Drift• Red Moscow by The New Dawn• “How accessible was fragrance as you were growing up?”• Turning a love of fragrance into a career path• “I want to fail at the thing that I loved”• What the team looks for in a brand• Scent Connection: Day to Night Edition• What's your favorite fragrance in the morning?• What do you love to wear on your birthday?• Do you have a go-to fragrance for a pitch meeting?• What do you wear on a long flight?• What's a good scent for a first meeting with the King of England?• A special treat: Mariya reacts to community stories and questions• The smell of fresh-cut grass• If you could be the CEO of any company, which one would it be?• Hello from Scentbird's first employee• The perfect person to work at Scentbird• Where the name “Scentbird” comes from• What the next chapter looks like for ScentbirdSoak in all of our audio and video content at https://podcast.scentbird.com.
Car fresheners came about in the early 1950s and since then, have looked (and smelled) pretty much the same. In 2016, Ryan Baylis and his co-founder, Christian Thrapp, set out to them a much-needed refresh. Handcrafted from wood, stone, or metal, Drift's products are soaked in clean fragrance oils and attach to your car visor. They say they're designed to blend in, with amazing scents that stand out.In this episode, Ryan sits down with Mariya Nurislamova, Scentbird's co-founder and CEO. They reflect on the highs and lows of building online fragrance businesses that reach hundreds of thousands of customers every month. Ryan takes us back to the moment he delivered what he calls “the world's worst elevator pitch.” He shares advice on how to keep your car smelling great, how to combat nose blindness, and why atmospheric scenting can be a tool for personal branding.Highlights:• From a car with a funky smell to the idea for Drift• The hike with Christian: “Got any good business ideas?”• Creating the wood freshener prototype• Do you know about nose blindness?• How Scent of the Month works• Where the Drift team draws inspiration from• Stone, Drift's newest product• Metal, the freshener that totally blends in• “The car is such a symbol of independence”• Mariya on Scentbird's acquisition of Drift• Picking scents based on personal vs. market tastes• “Wood manufacturing has been sustainable since the 20s”• Christian cut how many wood fresheners by hand!?• Scrappy entrepreneurial moments• “Selling fragrances online is the definition of insanity”• Mariya's “aha! moment" with an early Scentbird customer• Ryan reacts to common car scenting methods• Don't use this scent in your car• What's wrong with the “new car smell”?• Layering scents… in your car?• Recommendations for cannabis fragrances• Scent Spotlight: Most Loved Drift Scents• The scent that smells like Hemingway's boat• When you're sick of winter, fire up this scent• Floral scents in cars?• Ryan reacts to nice & mean Drift customer reviews• Mariya on the story behind Get A Room, by Confessions of a Rebel• Creating Confessions of a Rebel as a gender-fluid brand• Who would be Mariya's celebrity crush?• This Drift scent smells like… a cigar!?• Dealing with negative reviews• Scent Connection: Preferences Edition• Ryan's favorite scents + fragrance recommendations• What's the most dangerous smell you can think of?• The next frontier for DriftFeatured Fragrances:Wood, Stone, and Metal Car Fresheners by DriftSoak in all of our audio and video content at https://podcast.scentbird.com.
Jo has one of the most recognizable names in the perfume industry. Starting out with handmade scents from her kitchen, she grew Jo Malone London into a cult classic brand worn by royals. She sold the company to Estée Lauder in 1999, and after stepping away, found the inspiration to start a new venture, Jo Loves. It's a rekindling of her deeply personal relationship with fragrance.In this episode, Jo sits down with Mariya Nurislamova, Scentbird's co-founder and CEO. She reflects on what makes her a successful entrepreneur, tells the story of the scent that changed her forever, and reveals a new creation that is revolutionizing how people apply fragrance.Highlights:• Jo's story• Jo's extraordinary sense of smell: “I could smell if the dog was sick”• Dyslexia, synesthesia, and fragrance as a superpower• Seeing color for smell?• The magician's assistant and early entrepreneurial roots• The promise Jo made to herself• As a 16-year-old, a dramatic scene gets Jo fired from her job at a flower shop• Full circle: the story of No. 42 Elizabeth Street• Ready for fragrance tapas? Nothing to eat, only to smell• Why brands need to create a “first kiss” moment• Jo's tips for scenting your home• The scent that changed Jo forever• How to seal the deal with a retail partner? Douse their Burberry coat in Pomelo• Jo's go-to fragrance notes• Why life is not about succeeding or failing• A fragrance paintbrush? A revolutionary new idea• How Jo thinks about packaging and the story behind the red dot• Scent Spotlight: Mango Thai Lime, White Rose & Lemon Leaves, and Number Forty-Two The Flower Shop• What would the Union Jack smell like?• Mariya tells Jo a quick story and Jo recreates it in 5 fragrance notes or less• Don't worry about the teacher who didn't believe in you as a kidFeatured Fragrances:Pomelo by Jo LovesJo by Jo LovesMango Thai Lime by Jo LovesWhite Rose & Lemon Leaves by Jo LovesNumber Forty-Two The Flower Shop by Jo LovesSoak in all of our audio and video content at https://podcast.scentbird.com.
Azzi is known as the perfumer for the world's biggest celebrities. Her creations help Johnny Depp and Orlando Bloom get into character for movie roles and serve as personal fragrances for Kylie Minogue and Cindy Crawford. Her bespoke work starts at £15,000, but for the first time, she is making her scents more widely available with The Perfumer's Story, a limited-edition collection launching on Scentbird in October 2023.In this episode, Azzi sits down with Mariya Nurislamova, Scentbird's co-founder and CEO. She takes us behind the scenes of what it's like to work with iconic stars to develop their scents. She talks about launching the Agent Provocateur fragrance back in the early 2000s, how she bottled the smell of rain on earth, and a tip to increase your pheromones.Highlights:• The celebrity that calls Azzi a “white witch”• A behind-the-scenes look into bespoke perfumery for celebrities• What Johnny Depp is like one on one• The “stinky” fragrance that helped Helena Bonham Carter get into character• The fragrance that helped Johnny Depp play a 200-year-old vampire in a Tim Burton movie• The surprising scent for Helena Bonham Carter to play Miss Havisham in “Great Expectations”• How Azzi approaches scent creation (hint: it's not through fragrance families)• The fragrance based on poisonous flowers• Does Azzi have psychic powers?• Why creating a bespoke perfume for Cindy Crawford was a challenge• Blood, sweat, and fecal matter: the fragrance for Jude Law to play Henry VIII• Early scent memories: England, India, and the smell of rain on earth• The opposite of trendy: bringing the Agent Provocateur fragrance to life• Azzi's all-time favorite scent notes (and combinations) • The intimate dinner at Kylie Minogue's house• The celebrity that motivated Azzi to start her own brand• The story behind The Perfumer's Story• Bringing heritage and edginess to the brand's design• Why it's hard to find a perfume that truly matches you• Scent Spotlight: Sequoia Wood, Twisted Iris, and Amber Molecule• “People stop me on the streets to ask what this scent is…”• The packaging and why you'll want to keep it forever• The fragrance for fun-loving, bohemian, and eccentric people• Azzi's tips for wearing fragrance: spots, sweat, and pheromones• How to smell like Kaia Jordan Gerber• The scent Azzi used to wear for bedtime stories to her kids• Scent Connection, All-Time Favorites Edition• The scent that Benedict Cumberbatch loves: “it tells a thousand stories”• What's next for AzziFeatured Fragrances:Sequoia WoodTwisted IrisAmber MoleculeOld BooksSoak in all of our audio and video content at https://podcast.scentbird.com.
In this episode, I chat with spiritual teacher and intuitive guide, Mariya Nurislamova, on the current energies of our collective consciousness. Enjoy!Follow MichelleFollow MariyaMariya's Meditation PodcastSupport the show
In this episode, I chat with Mariya Nurislamova on a plethora of spiritual topics! Mariya is a spiritual teacher, channeler, intuitive, energy alchemist, podcast host, entrepreneur and author of “72 Keys to Manifestation - an Ancient Path of a Modern Day Alchemist”.Mariya's InfoMichelle's InfoSupport the PodcastSupport the show (https://www.buymeacoffee.com/michellemystic)
Heretic Founder/Perfumer Douglas Little talks all things fragrance with Scentbird founder Mariya Nurislamova. Mariya is a lover of perfume and brilliant serial entrepreneur who has disrupted the beauty industry with Scentbird's fragrance subscription service that allows customers to ‘date' fragrances before marrying them. Her platform employs technology that makes smart recommendations to customers, opening up the world of perfume to a wider audience of people who want to experiment with fragrance and find their perfect signature scent.
It's our best-smelling episode yet, thanks to our guest, Mariya Nurislamova. You might have heard of her: at 18, Mariya left her family and homeland behind to come to the U.S. Today, she is the CEO of Scentbird, one of the most successful new startups in the beauty space.Scentbird is a fast growing fragrance subscription that allows people to date fragrances before marrying them. Backed by Goodwater Capital, Y Combinator, Funders Club, 500 startups and others, Scentbird is a true innovator in the $14B fragrance market.On this episode, we discuss:How important is AI to a company like Scentbird, and how you can leverage a technology like AI without losing the humanity behind your businessThe future of the subscription model in generalWhy companies need to to bring the consumer in on the product development processHow brands like Scentbird, Glossier, and others have leaned into “listening” and bringing customers in on the product development process - and why this is the new normalAs always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.
In this episode, Beauty Business School host & Poshly.com founder Doreen Bloch speaks with Mariya Nurislamova, CEO and Founder of Scentbird and Deck of Scarlet. Mariya speaks about her entrepreneurial journey, Venture Capital fundraising, finding business model fit, expansion into new product categories, data and analytics, working with influencers, measuring company work culture, and more. “I don't think it's easy to survive as an entrepreneur wtihout mentors... One of the best pieces of advice for me was to not give up." - Mariya Nurislamova
Are we afraid of failure itself, or are we really just afraid of what other people will think of us if we fail? As a serial entrepreneur, Mariya Nurislamova has had to grapple with that question many times over, and more importantly, not let fear become the boss. In this episode, the CEO of Scentbird and Deck of Scarlet shares a few of her most memorable failures and her techniques for moving past them. She also touches on the pros of being bi-culturally Russian/American and how Scentbird is changing our relationship to fragrance. #wherebrainsmeetbeauty @wherebrainsmeetbeautypodcast wherebrainsmeetbeauty.com
Are we afraid of failure itself, or are we really just afraid of what other people will think of us if we fail? As a serial entrepreneur, Mariya Nurislamova has had to grapple with that question many times over, and more importantly, not let fear become the boss. In this episode, the CEO of Scentbird and Deck of Scarlet shares a few of her most memorable failures and her techniques for moving past them. She also touches on the pros of being bi-culturally Russian/American and how Scentbird is changing our relationship to fragrance.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com
Mariya Nurislamova is the co-founder and CEO of Scentbird. Scentbird is a rapidly growing subscription for luxury fragrances. Each month members get a 30-day supply of a perfume of their choice (D&G, Gucci, Guerlain, etc). Prior to Scentbird, Mariya started a number of companies in and servicing the startup space. www.scentbird.com — Credits — This episode of Giants & Crowns is hosted and produced by Nsi Obotetukudo. Editing by Duncan Gerow, Joe Fuller, and Nsi Obotetukudo. Special thanks to Isabelle Thenor-Louis, Joan De Jesus, Sunny Ou, Hannah Anokye, & Kiera McBride. — Sponsors — Breather www.breather.com Clara Labs www.claralabs.com — Giants & Crowns — www.giantsandcrowns.com Join the newsletter: Instagram: https://www.instagram.com/giantsandcrowns/ The Giants & Crowns Podcast is an interview driven series focused on unearthing stories from industry/cultural leaders while unpacking their learned lessons involving people, product, and process.