Podcasts about Scrappy

Send us a textHave you ever faced a moment when everything you were working toward seemed to hit a wall? That intersection of disappointment and decision is exactly what we're diving into today as we explore the powerful concepts of pivoting and rebounding.Life rarely follows a straight line. Dreams get derailed, plans fall apart, and sometimes what seemed like the perfect path suddenly becomes impassable. But what if these moments aren't failures but invitations to something better? Drawing from our own journey through cancer, ministry transitions, and business pivots, we share how to discern when it's time to change direction versus when to push through resistance.The principle is simple yet profound: evaluate fruitfulness. Has what you've been doing produced the results you hoped for? If not, perhaps it's time for a strategic pivot. This doesn't mean abandoning your vision—it means finding a better route to get there. As we discuss in this episode, sometimes what appears to be a roadblock is actually divine redirection toward something greater than you initially imagined.Equally important is the art of rebounding after failure. Your past is just a chapter, not your whole story. Many of the most successful people attribute their greatest achievements to lessons learned through their biggest disappointments. What if your current setback is actually setting you up for your greatest comeback?The enemy of both pivoting and rebounding is a victim mentality. When we see ourselves as victims of circumstances rather than overcomers through Christ, we surrender our power to write the next chapter. Developing what we playfully call a "Scrappy" mentality—that determined spirit that refuses to stay down—positions you for victory regardless of what you're facing.Whether you're considering a change in your career, ministry, relationships, or personal development, this conversation will equip you with practical wisdom to navigate life's inevitable transitions with courage and faith. Subscribe, share with someone who needs this message, and join us at KenandTabitha.com for more resources to fuel your journey.GET THE BETTER MARRIAGE BOOTCAMP HERE:Better Marriage Bootcamp (kenandtabatha.com)Better Marriage 90-Day Devotional:90 Day Better Marriage Devotional - Ken and Tabatha (square.site)DOWNLOAD THE FAMILY MEETING OUTLINE HERE ⬇️https://www.kenandtabatha.com/pl/2148103888Support Our Ministry: https://myalivechurch.org/giveConnect with us:- Website:https://www.kenclaytor.comhttps://www.tabathaclaytor.comhttps://www.myalivechurch.org- Socials:Instagram -https://www.instagram.com/kenclaytor/https://www.instagram.com/tabathaclaytor/https://www.instagram.com/myalivechurch/TikTok-@Ken_Claytor@Tabathaclaytor@myalivechurchFacebook-https://www.facebook.com/PastorKenClaytorhttps://www.facebook.com/pastortabathaclaytorhttps://www.facebook.com/myalivechurch- Ask us questions: info@kenandtabatha.com

Things learned from the Red Sox series, discussing Abreu as the primary leverage option, and opportunities to rebuild a possible cushion in the Division race.

This incredible group of young adults built a winning program at a school that doesn't even have an aeronautical engineering major! Go behind the scenes to see what it's like to be an engineering student and participate in the AIAA Design, Build & Fly Challenge in a team effort to be as creative and resourceful as possible to compete internationally with some of the best university programs on the planet. “SocialFlight Live!” is a live broadcast dedicated to supporting General Aviation pilots and enthusiasts during these challenging times. Register at SocialFlightLive.com to join the live broadcast every Tuesday evening at 8pm ET (be sure to join early because attendance is limited for the live broadcasts). Aspen Avionics www.aspenavionics.com Avemco Insurance www.avemco.com/socialflight Avidyne www.avidyne.com Continental Aerospace Technologies www.continental.aero EarthX Batteries www.earthxbatteries.com Hartzell Engine Technologies https://hartzell.aero Hartzell Propeller www.hartzellprop.com Lightspeed Aviation www.lightspeedaviation.com McFarlane Aviation www.mcfarlane-aviation.com Michelin Aircraft https://aircraft.michelin.com/ Phillips 66 Lubricants https://phillips66lubricants.com/industries/aviation/ Tempest Aero www.tempestaero.com Titan Aircraft www.titanaircraft.com Trio Avionics www.trioavionics.com uAvionix www.uavionix.com Wipaire www.wipaire.com

In this episode, Lydia sits down with Jill Brand, Head of Brand & Creative at Pvolve. (Yes, the fitness brand with the Jennifer Aniston partnership.)Jill's journey with Pvolve started five years ago, after leading multi-location marketing efforts at Equinox. Since then, she's played a pivotal role in scaling Pvolve to 22 locations across the U.S. and Canada, shaping the brand's voice, and spearheading campaigns around one of the most high-profile celebrity partnerships in the wellness space.We dive into:- Scrappy & smart tricks to scale and grow a startup- Navigating the shift from local to national marketing—and how to actually get “butts in seats”- How Pvolve landed an organic partnership with Jennifer Aniston (hint, hint: she called them...

VP S5 Ep 151: Scrappy Notebooks!  The Junk Journal Podcast! The Paper Outpost Podcast! The Joy of Junk Journals! Free to Listen Anytime! Every Tuesday & Thursday! Topics: Junk Journals, Paper Crafting, life of a crafter, answering crafty questions! Come have a listen on Apple Podcast, Spotify, Google Podcast or go to https://anchor.fm/the-paper-outpost Also check out my Video Podcasts on M,W, F, S, S on Spotify! :) You can make your own Podcast! It's easy at Anchor: Here is how!: anch.co/outpost Grab a FUNDLE! Now available in my Etsy Shop!: 100 pieces! A mix of antique/vintage ledger pages, hand-dyed papers, old postcards, tea cards, handwritten paper, awesome vintage book pages and so much more! Wonderful to use in your junk journal creations! Free Priority Shipping in the USA! :) Limited supply! :) See a Fundle Video!:) https://youtu.be/KJnWd9RSpOQ Buy a Fundle! :) Etsy Shop: https://www.etsy.com/listing/1007331616/antique-vintage-ephemera-paper?ref=shop_home_active_6&frs=1&crt=1 VINTAGE DIGIKITS! Amazing images to download & print out at home on your printer!: Etsy Shop: https://www.etsy.com/shop/ThePaperOutpost PRINT & MAIL Option for Vintage Digikits! :) I heard your call :) No Printer? No Problem! :) I will print & mail 10 Digikits to you! Free Priority Shipping in the USA! :) 1. Select 10 names of digikits, & send me the list via Etsy message or email to pam@thepaperoutpost.com or simply say "Surprise me!" :) 2. Then buy the Print & Mail Digikit option in my Etsy shop! :) Direct Link to Buy here: https://www.etsy.com/listing/1071078687/printed-mailed-digikits-no-printer?ref=shop_home_active_1&frs=1&crt=1 That's 50 Pages total on lightweight cardstock! See All My Digikits! https://www.etsy.com/shop/ThePaperOutpost Sincerely, Pam at The Paper Outpost :)!! I am currently buried in paper and covered in glue ;) Remember that Fun Can Be Simple! Go Forth and Create with Reckless Abandon! :) MY AMAZON STORE!: My Personal Favorite Products & Tools!: Click here to see all my items in one click with pictures in my Amazon Store! https://www.amazon.com/shop/thepaperoutpost NEWSLETTER!: Free Monthly Emailed Newsletter from The Paper Outpost! Sign Up here: https://bit.ly/paperoutpostnewsletter - Free Monthly Digital Printable! - Free The Note From The Book Maker explaining what a junk journal is and how to use it! - Free Page List of Ideas for Junk Journals! - Free Checklist of Junk Journal Supplies! - Junk Journal Tips & Updates from Pam at The Paper Outpost! COME FIND ME AT :) All My Links: https://linktr.ee/thepaperoutpost ETSY Shop: https://www.thepaperoutpost.com ETSY Shop: https://www.etsy.com/shop/ThePaperOutpost YOUTUBE: https://www.youtube.com/ThePaperOutpost NEWSLETTER: https://bit.ly/paperoutpostnewsletter INSTAGRAM: https://www.instagram.com/thepaperoutpost FACEBOOK: https://www.facebook.com/ThePaperOutpost The Paper Outpost FACEBOOK GROUP: https://www.facebook.com/ThePaperOutpost/ THE PAPER OUTPOST PODCAST: The Joy of Junk Journals!: https://anchor.fm/the-paper-outpost AMAZON STORE: https://www.amazon.com/shop/thepaperoutpost PINTEREST: https://www.pinterest.com/thepaperoutpost TWITTER: https://twitter.com/thepaperoutpost MERCHANDISE STORE!: https://the-paper-outpost-2.creator-spring.com/ #thepaperoutpost #paperoutpost #thepaperoutpostpodcast #digikits #junkjournal #junkjournals #howtomakeajunkjournal #junkjournalpodcast #thejoyofjunkjournals #fundle #thejunkjournalpodcast

"Scrappy is the new perfect." - Antoniette Roze Antoniette Roze is a distinguished business and speaking strategist renowned for her expertise in inspiring thought leaders to articulate their unique sales propositions and strengths effectively. Known as the "Alchemist of Dreams," Antoinette specializes in guiding emerging speakers to high-value stages, enabling them to reach larger audiences and influence impactful change. Additionally, she hosts the "Speak Pact" podcast, where she explores the journeys of successful speakers and the key elements that have contributed to their ascent in the speaking industry. Episode Summary: Welcome to an inspiring episode of "Oh My Health… There is Hope," hosted by Jana Short. In this engaging conversation with the esteemed Antoniette Roze, listeners are taken on an emotional and motivational journey of resilience and empowerment. Antoinette shares her poignant story of overcoming late-stage cancer as a child and the transformative vow she made to give voice to those who couldn't speak for themselves. This episode delves into the art of storytelling, emphasizing the importance of maintaining an authentic and fresh narrative to connect deeply with the audience. Antoinette Roze, a seasoned speaker and strategist, discusses her unique approach to coaching speakers on developing their signature talks and leveraging their stories to create powerful connections. This episode explores key insights for emerging speakers through the lens of Antoinette's experience, illustrating how authenticity and genuine engagement with the audience can lead to impactful transformation. Additionally, Jana and Antoinette explore the various mediums through which individuals can share their stories, emphasizing the importance of finding the right platform to reach and inspire others. Key Takeaways: Antoinette Roze emphasizes the power of storytelling and the importance of keeping one's narrative fresh by adapting stories to resonate with different audiences. Authenticity and connection are crucial for speakers; understanding your audience is more important than aiming for perfection. Developing a unique brand and signature talk is vital, and a story bank can help speakers keep their messages relevant and engaging. Antoinette encourages aspiring speakers to focus on serving their audience rather than self-promotion, aiming to transform at least one person's life at a time. Through her journey, Antoinette exemplifies resilience and the impact of fulfilling personal vows to bring about change and meaningful contributions. Get in touch with Jana and listen to more Podcasts: https://www.janashort.com/ Show Music ‘Hold On' by Amy Gerhartz https://www.amygerhartz.com/music. Get the Best Holistic Life Magazine Subscription! One of the fastest-growing independent magazines centered around holistic living. https://bestholisticlife.info/Subscription Grab your gift today: https://www.janashort.com/becoming-the-next-influencers-download-offer/ Connect with Jana Short: https://www.janashort.com/contact/

In this milestone episode 175 of Making a Marketer, we are thrilled to (finally) welcome Tony Christensen, co-founder of Brick Social, to discuss the evolving landscape of digital advertising. Join us as we explore the intriguing concept of "ugly ads" and why they can outperform polished campaigns in today's market.Scrappy? Solo creator? It is a WHOLE new world out there and you can get creative on ads AND organic - so many amazing tips unlocked on this one with Tony.Learn About...- The Shift in Ad Targeting: Tony shares insights on the transition from traditional interest-based targeting to a broader, creative-driven approach, emphasizing the importance of engaging content that really resonates with audiences.- The Power of Creative Variety: Discover how incorporating a diverse range of ad formats— from polished videos to organic-looking posts— can unlock greater success in ad campaigns.- The Role of AI in Marketing: Learn how AI tools can streamline the ad creation process by analyzing customer data and generating effective ad concepts, making it easier for marketers to stay ahead.- Balancing Brand Consistency and Experimentation: Tony discusses strategies for maintaining brand identity while embracing the need for variety and experimentation in ad creative.- Lessons from the Trenches: Reflecting on his experiences, Tony emphasizes the importance of standing firm on marketing strategies that work, even when faced with pushback from clients.Our Guest...Tony Christensen is a digital marketing expert and co-founder of Brick Social, an agency known for crafting high-impact ad campaigns that have generated hundreds of millions in sales for brands willing to break the mold. With a focus on creative innovation and data-driven strategies, Tony empowers businesses to enhance their marketing efforts and achieve remarkable results. Connect with Tony on social media at @tonydoesads and explore his work at Brick Social.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 175, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training A surprise $10K tax bill nearly knocked Pete Kleinjan off course—but he learned that trusting experts, keeping perspective, and staying outcome-focused is what turns agency chaos into long-term growth. If you're facing curveballs, this episode is your mindset reset. What You'll Learn Why SEO isn't what you sell, it's what it gets your clients. The tax mistake that cost $10K (and what Pete did right). How to lead through chaos with perspective, not panic. Why timeless principles beat trendy tactics every time. How realness (not AI avatars) builds lasting trust. Key Takeaways Clients buy outcomes, not SEO jargon: Sell the lakehouse dream, not the traffic report. Tax mistakes can kill momentum. Hire experts early: A $10K bill could've derailed everything, but Pete owned it and leveled up his support team. Stay resilient when the storm hits: Business will test you. What keeps you going is clarity, not hustle. Tools change, principles don't: Focus on client results, clear communication, and solving problems—not shiny new platforms. Authenticity wins: Forget perfect video. Scrappy, honest content builds trust that converts. Sell what they need, not what you want to deliver: Pete got a client for life by solving a $0 “do not index” issue. That's value. What's the most unexpected challenge you've faced as an agency owner? How did you handle it when things went sideways? Agency life is full of curveballs, and the only way to keep your business alive is by maintaining perspective and resilience when the unexpected hits. Today's featured guest once thought he would lose all the progress he'd made with his agency when the state hit him with a surprise $10K sales tax bill he didn't even know existed. But now, he looks back and laughs, recognizing that getting through it came down to trusting the right professionals and staying the course. He firmly believes that keeping your business afloat for the long haul means remembering why clients hire you in the first place — and that focusing on the outcomes that matter is what builds trust and closes deals. Pete Kleinjan is the founder and owner of Tiger29, an SEO agency that helps local small businesses achieve their sales goals. His agency isn't a sprawling team of 50; it's a small, sharp crew focused on what small business clients actually care about: more phone calls, more leads, more sales. In this episode, we'll discuss: The real reason clients want SEO. A lesson on team + preparedness. Perspective & resilience when things go sideways.  Why you should focus on what won't change. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The Real Reason Clients Want SEO (And Why We Overcomplicate It) Pete's first job right out of college was doing credit card collection. It was awful but it trained him in being on the phone multiple hours a day having difficult conversations, which led to his next job selling wheelchair-accessible vans. As a salesperson, he quickly realized the key to more sales wasn't grinding harder—it was getting more qualified leads. After he communicated his drive to help bring in more leads, the company's developer threw him a Wikipedia link to SEO, and Pete dove in, learned FTP, and started tweaking pages himself. That hands-on hunger turned into a full-fledged agency by 2009. It's a story he still tells prospects because he knows clients don't want SEO; they want what SEO brings. They want sales, the Cadillac, the lakehouse dream—not rankings or traffic screenshots, and leading with that terminology could just push them away. Pete urges agency owners to remember this because it speaks to what small business owners care about: “How do I get more of the customers I want?” When you lead with jargon, you lose your prospect. Lead with the transformation. The Unexpected $10K Sales Tax Bill (And a Lesson on Team + Preparedness) A couple of years into his agency, Pete received a letter from the state labeled “sales tax review” (not audit, but let's be real—it was an audit). Turns out, in South Dakota, consulting services are taxable, and the state decided local SEO link-building and citation placement fell under “taxable consulting.” This little “surprise” ended with Pete writing a $10,000 check to the state. For a moment, Pete considered fighting it and asked his attorney brother for advice. However, his brother put it in perspective for him: pay the $10K or pay a lawyer to sue and likely have the state fight you all the way to the Supreme Court. It wasn't fun, but it was the best decision for his peace of mind. For him, the big takeaway was: Hire a good bookkeeper and CPA who know your local tax nuances. You don't want to be the expert in tax law, just like your clients shouldn't have to be experts in SEO. Pete chose not to pass that bill back to his clients because it was his mistake, and it would be unfair. But it also taught him to be proactive in areas outside his zone of genius by building a team of experts who handle the boring (but crucial) details. Perspective and Resilience When Things Go Sideways Pete's tax story caused sleepless nights at the time, but looking back, he laughs about it. Because here's the hard truth about agency ownership: Money challenges, curveballs, and “surprise” bills are going to happen. Your ability to weather these storms without spiraling is what separates owners who build sustainable agencies from those who burn out. When you've been in the game long enough, you realize it's never all rainbows, and there's always something around the corner that could trip you up. But when you remember why you're in business—to build a life you love, not just a bigger agency—it becomes easier to shake off setbacks and focus on what matters: your health, your team, your freedom, and your ability to keep moving forward. Focus on What Won't Change In a recent interview, Jeff Bezos was asked about how he thought things would change in five years. His answer was that instead of obsessing over what will change, he prefers focusing on what won't change. No matter what, clients will always want results. They'll always want things on time. They'll always want problems solved by real humans who care. Whether you're using AI, TikTok or any other platform, those core truths will remain. We can often get distracted by tools and trends (AI, new social platforms, “the next algorithm hack”). But the tools in your box will change; your job—to deliver transformation to clients—will not. Build your business around timeless principles like clear communication, trust, and delivering results, and you'll outlast any trend. AI, Avatars, and Authenticity With the coming wave of AI avatars, deepfakes, and synthetic influencers, how should agency owners use these tools while maintaining authenticity? Yes, you could deploy an AI influencer for your agency, especially if you're camera-shy. But as Pete shared, their social media commandment #1 is “it has to be real.” Their scrappy videos may not be as polished as some big agencies, but they convert because they're authentic, quirky, and genuinely helpful. In a future where clients may question if what they see online is real, your authenticity will become your moat. Using AI should amplify your agency's personality, not replace it, so let your realness be your competitive advantage. Selling What Clients Need, Not What You Want to Sell A small business owner struggling for two years with a site that wouldn't show up on Google. Why? A simple “do not index” box was checked in WordPress. Everyone else was trying to pitch her a free “strategy call” (AKA sales call), but Pete charged for an SEO Power Hour, solved her problem immediately, and won her trust. The takeaway for Pete was that it's good he didn't default to “selling a new website” when a client came for SEO. Don't push a service because it's your highest margin offer. Sell what they actually need. When you do, you become their trusted advisor, not another expense they're trying to cut. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

2005 to '06 is the pinnacle of UK Indie Sleaze, as Razorlight, Arctic Monkeys, The Kaiser Chiefs and The Kooks well and truly take over the mainstream. Scrappy guitar bands are now dominating the BRIT Awards and playing to an audience of 2 billion at Live 8. But with success comes the inevitable backlash...Featured interviewees include Johnny Borrell and Luke Pritchard Presented by Kate Nash Produced by Jack Howson & Rich Power A Peanut & Crumb production for BBC Sounds & 6 MusicWarning: this episode contains strong language, adult themes and descriptions of drug use, which some listeners may find distressing. Details of help and support are available at bbc.co.uk/actionline

In this episode, Ben Morton sits down with Georgia Aubrey, Co-Founder and Partnerships Director at Love To Visit, the UK's first digital platform for discovering and booking attractions and experiences. From a print marketing background to building a tech platform with over 3.2 million users and 2,700+ live experiences, Georgia shares the remarkable scale-up journey she's taken alongside her twin sister and co-founder, Alice. They've raised over £3.2M in funding, built strategic partnerships with iconic UK venues, and are now gearing up for international expansion. What makes this episode stand out is Georgia's refreshingly candid approach to leadership. She opens up about learning to be a “straight talker,” the emotional challenge of letting go of favourite parts of the business, and the deeply human impact of leading a values-driven team. In this episode, you'll learn: Why holding on to a startup mindset fuels their scale-up success How Georgia navigates decision-making and leadership with her identical twin sister The role AI plays in enabling scale without sacrificing the human touch Why “getting the right people on the bus” is still central to their growth What Georgia's favourite failure taught her about transparency and resilience Whether you're scaling a business or leading through complex growth, Georgia's story is a rich source of practical wisdom, humility, and real-world insight. Leadership Capability Scorecard If you're leading a growing business or team, take five minutes to complete the Leadership Capability Scorecard. It's a free diagnostic tool designed to help you assess your organisation's leadership strengths and gaps across nine essential areas. You can access it here. It might just spark your next leadership breakthrough!

Join family therapists Nancy Saxton-Lopez and Ken Dolan-Del Vecchio as we share Jonathan's story about his beloved dog, Scrappy, and an update from Eyal on how he's doing a bit more than two months after losing his beloved cat, Lucy.Reach Ken at kenddv@gmail.com, Nancy at nancysaxtonlopez@gmail.com.To read our email correspondence with listeners and see photos of their beloved animal companions subscribe at https://petlosscompanionconversations.substack.com (a $5/month subscription fee applies).You may also support our work on this podcast with a one-time gift: Venmo @Ken-Dolan-DelVecchio or ⁠⁠⁠⁠⁠⁠⁠⁠PayPal⁠⁠⁠⁠⁠⁠⁠⁠ (https://www.paypal.com/paypalme/kenddv?country.x=US&locale.x=en_US)We are happy to announce our affiliation with Bereave, a company that offers beautifully crafted granite pet memorial plaques. When you purchase one of their plaques using the link that follows you are also supporting our podcast. https://shareasale.com/r.cfm?b=2399618&u=3798931&m=141340&urllink=&afftrack=To support this podcast with a monthly subscription: https://anchor.fm/kenneth-dolan-del-vecchio/support⁠⁠⁠⁠⁠⁠⁠⁠The Pet Loss Companion (book) on Amazon⁠⁠⁠⁠⁠⁠⁠⁠: https://www.amazon.com/Pet-Loss-Companion-Healing-Therapists/dp/1484918266/ref=sr_1_3?dchild=1&keywords=pet+loss+companion&qid=1612535894&sr=8-3mpa...⁠⁠⁠⁠⁠⁠⁠⁠To subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠⁠: https://www.youtube.com/@thepetlosscompanion6602 (and hit the "subscribe" button)⁠⁠⁠⁠⁠⁠⁠⁠To RSVP for the next cost-free zoom pet loss support group facilitated by Ken ⁠⁠⁠⁠⁠⁠⁠: https://www.dakinhumane.org/petlossThis program is a friend of Dakin Humane Society in Springfield, Mass. Dakin is a 501 (c) (3) community-supported animal welfare organization that provides shelter, medical care, spay/neuter services, and behavioral rehabilitation for more than 20,000 animals and people each year. Since its inception in 1969, Dakin has become one of the most recognized nonprofit organizations in central Massachusetts and a national leader in animal welfare. You can learn more about Dakin and make a donation at ⁠⁠⁠⁠⁠⁠⁠⁠dakinhumane.org⁠⁠⁠⁠⁠⁠⁠⁠.For a list of financial resources to help with payment for veterinary care visit the ⁠⁠⁠⁠⁠⁠⁠⁠community tab on our YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠: https://www.youtube.com/@thepetlosscompanion6602/community and note the addition of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://get.scratchpay.com/veterinary⁠⁠

#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She's led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren't the norm. She's also building the Non-SaaS Marketers subgroup inside Exit Five to support others facing the same challenges.Matt and Sandra cover:How non-SaaS teams drive growth without demos, PLG, or huge lead volumeWhy events, word of mouth, and referrals often outperform funnels in these orgsTactical ideas for gifting, partnerships, and pipeline-building on a lean budgetWhether you work in SaaS or not, you'll walk away with creative, scrappy strategies to build trust and drive results in B2B.Timestamps(00:00) - – Intro (03:04) - – Why Exit Five launched the Non-SaaS group (08:24) - – What makes non-SaaS marketing different (11:44) - – Budgets, sales cycles, and team structure (16:34) - – Why brand and trust matter more (18:44) - – Events > funnels in non-SaaS (28:40) - – How to build brand on a budget (34:10) - – Word-of-mouth and referral tactics (38:50) - – Gifting and relationship-driven growth (44:50) - – Scrappy, creative plays that actually work (50:20) - – What's next for the Non-SaaS community Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Scrappy hustle may have helped you start your coaching business… but it's not going to take you toward your next level of income.   Instead, I'm showing you what it really takes to shift from hustle to sustainable, profitable overflow.    These are the four powerful money leadership shifts that move you out of reactive survival energy and into calm, strategic expansion, no matter what your current income looks like.   Whether you're making your first few thousand dollars or already seeing $10K+ months, this episode will show you why it's imperative that you stop waiting for more money, to start building sustainable, next-level income.   Because money doesn't need you to be perfect. Money needs your presence, your decisions, and your leadership. And that starts now! If you're ready to finally stop spinning and start expanding with clarity, simplicity, and profit, this episode is for you.   In this episode, I talk about:   How hustle energy creates profit leaks and money anxiety at every income level.   Why financial leadership is an entry-level requirement for reaching your next income goal.   What the switch from scarcity to empowered money stewardship looks like.   How your money language creates (or limits) your financial reality.   Why financial leadership isn't a future goal, but a now decision that opens the door to overflow.   ~~   For full show notes, transcript, and to explore my NEW *FREE* workshop: OVERFLOW: The Key to Unlocking Your Million Dollar Business, click here: www.themoneycoachschoolpodcast.com/94

Today on “The Building Code”, Charley sits down in studio with two of the best in the business: Brad Leavitt of AFT Construction and Tim Coughran of Alderview Construction.   Brad and Tim pull back the curtain on how they went from lone-wolf contractors to respected leaders of systemized, scalable construction companies. From In-N-Out-inspired SOPs to onboarding processes that rival luxury brands, they share practical strategies for building smarter – not harder.   In this episode, you'll learn: Why custom homes still need standard systems How to use Buildertrend features like daily logs and QR-coded change orders to streamline jobs What real leadership looks like in growing your team and retaining talent Why your business needs to be a career path, not a stepping stone   Whether you're hiring your first office manager or juggling million-dollar builds, this episode will show you the power of process-driven growth.   Follow Brad and Tim on their Instagrams @aft_construction @alderviewconstruction Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/   FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/  TWITTER: https://twitter.com/Buildertrend/ YOUTUBE:  / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #TheBuildingCodePodcast #ConstructionLeadership #CustomHomes #BuilderLife #ConstructionBusiness #AFTConstruction #AlderviewConstruction #Homebuilders

Love and Hip-Hop Atlanta interview Scrappy and Mendeecees talk S13 #lhhatl

What if giving without expectation could actually grow your business?

Paulo Savaget is Associate Professor at University of Oxford's Department of Engineering Science and Saïd Business School. He holds a PhD from the University of Cambridge as a Gates Scholar and has a background working as a researcher, consultant, and entrepreneur, finding innovative solutions for a more inclusive world. His research covers the mechanics of entrepreneurship through a 'systems lens' and with a special focus on large-scale socioenvironmental issues (poverty, climate change, and global value chains etc). He has a particular interest in working with practitioners to find and explore solutions for systemic problems in situations where resources are scarce, stakes are high, and time is short.In this episode, Dominic learns how “scrappy organisations” tackle complex problems through innovative strategies such as piggybacking on existing systems and navigating loopholes in regulations. With Paulo explaining the importance of systems thinking and unconventional approaches to problem-solving. Hear about how businesses can navigate regulatory landscapes, repurpose technology, and leverage self-reinforcing behaviours to create effective workarounds. Paulo advocates innovation, resourcefulness, and adopting a scrappy mindset in addressing complex problems for individuals and organisations.DiscoverResourceful and Unconventional Problem-Solving: Creative solutions can be achieved by thinking outside the box and using limited resources in innovative ways to overcome complex challenges. Hacking Systems for Impact: Significant change can occur by finding innovative ways to navigate or bypass existing systems and challenges, much like hackers do in their domains. Holistic Solutions through Systems Thinking: Looking at problems as part of interconnected systems rather than isolated issues enables more comprehensive and effective problem-solving. Inspiration from Scrappy Organisations: Resource-constrained businesses and organisations demonstrate how leveraging opportunities like loopholes and existing systems can lead to remarkable success. Innovation Without Large Budgets: Success can lie in strategic thinking, resourcefulness, and ingenuity, proving that high impact doesn't always require massive financial resources.Book recommendations:Hans Rosling - FactfulnessAdam Grant - OriginalsPaulo's book The Four Workarounds is out nowDominic's book Mind Your F**king Business is out now

The British & Irish Lions survive Sydney with a slippery win against NSW Waratahs 10-21. Join Graham Simmons and former 2013 & 2017 Lion Jonathan Davies on The Quick Tap as they dissect the good, the bad & the rugby. "Simmo" and "Foxy" reflect on a rough game, reacting to the Lions helter-skelter handling, striding set-piece, the Waratahs jackling prowess and what it's like to be coached by Andy Farrell. Is this why Owen Farrell's experience was called upon? Which combos will face the Brumbies next week? Don't miss this analysis of the tour's fourth match and what it means for the path to the Wallabies series. "Simmo" worked for 25 years as Sky Sports' rugby union reporter, and went on 5 Lions Tours. He also spent a decade broadcasting on their golf coverage from Ryder Cups and US Opens to USPGAs. The Quick Tap is sponsored by Continental Tyres #Rugby #Podcast

Fireman Jim talking about the scrappy Brewers by 102.9 The Hog

“How can you help a customer solve their problem if you only sell one thing?” This week, Tim has a Podcast first with four guests from Newfoundland after the Compact Appliances Trade Show in New Brunswick Canada. Inspired by a captivating late night conversation, Tim brings together Peter Parsons, owner of The Tin Man, Adam Hunt, owner of The Wood Shed, Tim Brake, owner of Brakes Heating, and Kim Davis, Sales Rep for Compact Appliances to discuss the hospitality, community, and “scrappiness” of the hearth industry in Newfoundland. The group discusses: The importance of the industry staking the claim on energy efficiency and a proactive approach to addressing efficiency standards. Clearly listing and discussing the operational costs of appliances. What Newfoundland can show the rest of the industry and what makes them truly unique in the terms of diversity, independence, versatility, and opportunity. How prioritizing service over sales plays into continuing to grow a strong customer base. Check out the Traeger belt referenced in this conversation: https://www.facebook.com/100063798490735/videos/1520407712063775 ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠⁠⁠⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠⁠⁠⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/magazine⁠⁠⁠⁠⁠⁠⁠ Read The Fire Time Magazine Reader Edition online: ⁠⁠⁠⁠⁠⁠⁠https://magazine.itsfiretime.com⁠⁠⁠⁠⁠⁠⁠ Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/app⁠

Send us a textScooby Panel #113 - We discuss the movie Scooby-Doo and The Ghoul School. #ScoobyDoo #movie  #podcast

Send us a textMarketing doesn't have to be boring, and finding your dream clients shouldn't feel like guesswork. In Part 2 of this real AF series, Tanya is joined again by HomeField's marketing maven, Heidi Hooker, to break down how their team attracts ideal customers, presents itself differently, and leverages creativity, AI, and team power to build a brand people actually want to follow.From community involvement and social media spirals to tech-powered tools and unconventional outreach, Tanya and Heidi get into the gritty details of what's working right now in marketing for service-based businesses. In this episode, we dive into:Why networking isn't just for owners (and how to get your team involved)The unexpected power of ribbon cuttings and business cardsHow they're using AI like ChatGPT and CallRail to boost content and improve performanceBuilding trust before the sale with value-packed freebies like the “Septic 411” guideHow video content is shaping the next phase of HomeField's marketing planThe magic of real faces and real stories in your brand presenceWhy content isn't about perfection—it's about consistency and creativityWhat "Ladies Kickin' Ass" means to Heidi (you'll love this answer ) Tools & Tactics Mentioned:Chamber of Commerce networkingBusiness card drops + community boardsAI tools: ChatGPT for content creation, CallRail for call trackingCustom guides like “Septic System 411” & “Grease Trap 411”Video content + launching the new Tech Talk video seriesEmail list building + follow-up strategies Heidi's Favorite Quote From This Episode:“AI can't replace me—but it can save me a hell of a lot of time.” Connect With Us + Keep Learning:Website: homefieldonsite.com/east-valleyIG: @ladieskickinassJoin the BadAss Inner Circle: ladieskickinass.com Love this episode?Leave a 5-star review and tag us in your stories with your biggest takeaway.We're here to help you kick ass and build a business you actually love showing up for. Learn more about ASCEND - Applications being accepted through June 25th!Connect more with Tanya & Ladies Kickin Ass… Facebook LinkedIn YouTube TikTok Website Insta Join: ⁠⁠BadAss Inner Circle

Margaret continues telling you about the Direct Action Network that organized the successful shutdown of the WTO in November, 1999. See omnystudio.com/listener for privacy information.

Marlins radio and TV broadcaster Craig Minervini joins the Gregs to predict how a scrappy Marlins team will operate around the trade deadline, share some comparisons between Janson Junk and Hayden Birdsong ahead of Thursday, and rave about Tony's PizzaSee omnystudio.com/listener for privacy information.

Send us a textAuthor-photographer Josh Jackson grew up camping the Midwest's state-parks but it wasn't until he had moved to California, and after the birth of his third child, in 2015—when every California campground was booked solid—that a friend uttered the words “BLM land.” One spur-of-the-moment trip to the Trona Pinnacles cracked open a new universe: 15 million acres of under-sung, “left-over” public land in California alone. Over the next decade Jackson made pandemic-era pilgrimages to deserts, sagebrush plateaus, and the Lost Coast's King Range, keeping a field journal, hauling a camera, and gradually uncovering two intertwined stories:A Scrappy, Essential Landscape – Bureau of Land Management parcels host wild‐and‐scenic rivers, endangered species, Indigenous cultural sites, and 60+ first-come camps where solitude still reigns.A Perpetual Target – From the Sagebrush Rebellion to Senator Mike Lee's 2025 amendments that would auction up to 1.2 million acres, BLM lands survive only by “enduring” repeated sell-off and extraction threats.The Enduring Wild braids those threads—personal awakening, ecological portraits, Indigenous history, and political urgency—into 100 photographs and 45 k words aimed at turning anonymity into affection. Jackson's thesis echoes Baba Dioum: “In the end, we will conserve only what we love.” His book is an invitation to know, love, and therefore defend America's most overlooked public commons.Come down to the Henry Miller Library - browse and buy your copy ofThe Enduring Wild. Wallace Stegner;These are some of the things wilderness can do for us. That is the reason we need to put into effect, for its preservation, some other principle that the principles of exploitation or "usefulness" or even recreation. We simply need that wild country available to us, even if we never do more than drive to its edge and look in. For it can be a means of reassuring ourselves of our sanity as creatures, a part of the geography of hope.https://psych.utah.edu/_resources/documents/psych4130/Stenger_W.pdfSupport the show_________________________________________________This podcast is a production of the Henry Miller Memorial Library with support from The Arts Council for Monterey County! Let us know what you think!SEND US AN EMAIL!

Marlins radio and TV broadcaster Craig Minervini joins the Gregs to predict how a scrappy Marlins team will operate around the trade deadline, share some comparisons between Janson Junk and Hayden Birdsong ahead of Thursday, and rave about Tony's PizzaSee omnystudio.com/listener for privacy information.

What happens when a small, reactive marketing team becomes an AI-powered growth engine? This episode of StrategyCast breaks down the exact steps, mindset shifts, and game-changing systems that can turn your department into a true strategic powerhouse!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:54 Building a Data-Driven Team08:22 Rebranding and Marketing Playbook Launch13:43 From Execution to Strategic Growth17:38 Collaborative Implementation Approach20:34 Encouraging Team Growth and Self-Awareness22:08 Building Team Bonds Through Empathy26:48 AI Streamlines Designer's Ad Creation29:33 Collaborative Strategy Over AI Independence34:37 AI Boosts Content Creation Efficiency36:03 Integrated 360 Campaign Strategy40:13 "Team Brag Board Impact"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Margaret tells you about the Direct Action Network that organized the successful shutdown of the WTO in November, 1999 See omnystudio.com/listener for privacy information.

Reid recaps the Stanley Cup Finals and Florida Panthers' ascent into sports dynasty realm after a decisive Game 6 victory against Edmonton, Caitlin Clark's scrappy night symbolizing a BAD referee problem in the WNBA, updates on the FIFA Club World Cup, a preview of NBA Finals Game 6 and the health status of Pacers star Tyrese Haliburton, and plenty more on a special Wednesday OTA show!

What if you could sign your next three clients even if your offer is only half scribbled on a Google Doc, you've got a tiny audience, and zero team.If you've ever thought, “I just need someone to show me how to start making sales now, without all the moving pieces,” this episode is for you.Today, I'm giving you the inside look at my Scrappy Launch System… the same one our clients are using right now to sell their offers… without a fancy funnel, a big list, or a full launch runway.What to listen for:Why most entrepreneurs are building their business backward, and how to fix it.The surprising reason you should sell your offer before it's fully ready.How to get paid to create your program before you record a single video.What a “Magnetic Yes Offer” is and why it makes selling easier.Two flexible sales plans that work no matter where you're starting.How to turn launch feedback into your next success story.Why launching doesn't have to feel overwhelming (or perfect).The one thing that matters more than likes, followers, or funnels: momentum.You don't need a polished funnel or a massive list to make your next sale… you just need a clear offer, a simple plan, and the courage to launch scrappy. If you're ready to learn how to sell before you're “ready,” this episode lays it all out.Want to go deeper? DM me the word SCRAPPY over on Instagram @rachelrmcmichael and I'll send you the details for our Scrappy Launch System experience. And don't forget to subscribe to the show and leave a review so we can keep bringing you powerful strategies like these!Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: rachelmcmichael.com/academyDM “SCRAPPY” on Instagram @rachelrmcmichael to get details about the Scrappy Launch System experience.

Seth and Sean discuss the scrappy Astros getting the sweep vs the Twins over the weekend and the Red Sox trading away Rafael Devers after he refused to do anything they asked him to do.

Seth and Sean discuss the Astros getting the sweep this weekend, assess Sam Monson's take that Nico Collins belongs in the best WR conversation, react to Nico explaining who he models his game after on the Green Light podcast, and go through the day's Headlines.

Former Rutgers heavyweight Sean DeDeyn turned a hard-charging wrestling mindset into The Axel Group, a niche staffing firm that now supplies talent across every stage of major construction projects. Sean joins the Blue-Collar Twins to unpack the six-year sprint from a two-desk office to a 30-person team, a tech-driven recruiting engine, and side ventures ranging from tiki party boats to college-wrestling commentary. You'll hear: Fired on Monday, Founder by August – how a commission dispute became the push to launch Axel in 2017.Why “One Rep, One Book” Beats 10 000-Person Firms – the boutique model Sean uses to out-serve national agencies.Cold-Call Wrestling – translating mat grit into 100-dial days (and why the phone still wins).Culture & Careers – dinners with every employee, internal promotions, and watching teammates buy their first homes.Multiple Streams – co-building Belmar Tiki Party Boats, announcing Rutgers matches, and keeping a 5 a.m. workout streak.Vision Check – growing a place where his kids' friends want to work “because they make a ton of money.” Stick around for a quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—and see how far your own work ethic can take you. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: Sean on high-school “job names” and chasing income 00:35 – Show intro; Axel Group overview (construction-lifecycle staffing) 01:40 – Rutgers wrestling story: walk-on grind, partial scholarship, mindset lessons 03:30 – Linking mat toughness to sales success 05:55 – First staffing job, early wins, and Monday-night firing that changed everything 07:50 – Launching Axel Group (Aug 2017) and naming it after his son 09:40 – Father-in-law's driveway challenge: “So—what do you actually do?” 11:30 – Scrappy first year: 500-sq-ft office, four months of runway, living with an employee 13:50 – Building culture: tattooed logo, dinners with every team member, internal promotions 15:30 – Sean's current role: still running a book, mentoring recruiters, protecting culture 17:20 – Boutique edge vs. mega-firms; the “cheeseburger” service analogy 18:50 – Cold-call philosophy and reviving lost prospects 21:00 – Daily routine: 5 a.m. lifts, weekly run + sauna + cold plunge 22:45 – Side hustle: Rutgers wrestling commentary and network dividends 24:50 – Belmar Tiki Party Boats—building (not buying) 45-passenger floating lounges 27:00 – Common headaches: sales slumps, coaching wrestlers-turned-reps, keeping tech a tool not a crutch 28:45 – Wrestlers on staff and why grit hires win 29:15 – Long-term vision: a company graduates dream of joining—and constant self-improvement 30:10 – The “I made it… then got fired” lesson on staying humble 31:20 – Outro, Masterclass CTA, and closing credits

In this episode of The Long Game Podcast, David Khim interviews Erik Episcopo, SEO Manager at Wiz, one of the fastest-growing cloud security companies (recently acquired by Google). Erik shares his unconventional career path, from answering a Craigslist ad while in Taiwan to building high-scale SEO programs at CrowdStrike and Wiz. They discuss what it takes to be a “super IC,” how AI is reshaping SEO workflows and strategy, and the importance of staying curious and adaptable in a shifting landscape. From experimenting with AI-assisted content to managing massive content refresh cycles, Erik offers a thoughtful, energetic view into what modern growth-focused SEO looks like.Key TakeawaysFrom Craigslist to Cloud Security: Erik began his SEO journey in Taiwan via Craigslist, building scrappy resume content—and now runs enterprise SEO at Wiz.What Makes a Super IC: Top individual contributors creatively solve problems, leverage AI, and own results without waiting for permission.Hiring for AI Fluency: Erik looks for candidates with real-world AI experiments, not just philosophical opinions on LLMs and content automation.SEO Workflows at Scale: At Wiz, Erik scaled content from day one—launching engines, refreshing content, and coordinating localization at speed.Early Career Lessons from Link Building: Writing hundreds of persona-based HARO pitches helped Erik master storytelling, resourcefulness, and outreach.The Value of Scrappiness: A past filled with “gray hat” tactics taught Erik the limits of SEO and how to think like a growth-minded marketer.Learning > Stagnation: A guiding principle for Erik is: if you're not learning or growing, it's time to move—and that's fueled his career pivots.Show LinksVisit Wiz and its Cloud Native Application Protection Platforms pageConnect with Erik Episcopo on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this weeks' Scale Your Sales Podcast episode, my guest is Mason Cosby.   Serving as the marketing leader at numerous boutique and bootstrapped businesses, Mason saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $15M in the past 3 years, driving a 20x ROI. Now, he leads a team of fellow Scrappy ABM experts who specialize in low-budget plays and programs that drive high impact.   In today's episode of Scale Your Sales podcast, we explore what truly drives success in Account-Based Marketing (ABM). Mason Cosby shares why identifying potential points of failure is the smartest way to set your ABM program up for success. We discuss the importance of sales and marketing alignment, examine common sources of tension, and highlight where real breakthroughs happen. Mason also offers practical, proven ABM tactics you can implement immediately—no big budgets or complex tech stacks required.   Welcome to Scale Your Sales Podcast, Mason Cosby.     Timestamps: 00:00 Successful ABM Strategies with Mason Cosby 06:00 Balancing Strategy and Inclusivity 07:04 Optimizing ABM for High-Value Clients 11:11 Refining Dynamic Target Account Lists 14:48 Sales vs Marketing Communication Channels 19:18 Misaligned Incentives Fuel Sales-Marketing Conflict 20:42 Aligning Marketing with Revenue Goals 26:24 Leveraging Email Bounces for Reengagement 28:08 Relationship Mapping Insights     https://www.linkedin.com/in/masoncosby/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this episode of SaaS Fuel, we dive deep with Lior Weinstein, a rare combination of fractional CTO and CRO, who helps $20M–$100M founder-led companies break through bottlenecks with simplicity, speed, and systems that scale.We cover the future of fractional leadership, why “how” is often the wrong first question, how MVP thinkers often miss the real “V,” and how AI, no-code tools, and customer insight are rewriting the playbook for SaaS growth.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth.Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead to more efficient spend and more impactful marketing.Key Takeaways:Why 80–90% of YouTube spend should be top-of-funnelHow to segment users into unaware, aware, consideration, and actionThe importance of creative matching for each funnel stageHow to track impact via Brand Search Lift and Google measurement toolsWhy a minimum $10K investment is required to see true performance from YouTubeIf you're using YouTube like it's search or shopping, this episode might shift your entire approach.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Scrappy content is outperforming polished YouTube ads02:00 Shift to demand gen campaigns and YouTube Shorts strategy04:00 Google's most impactful scrappy ad example07:00 Why organic-looking creative builds more trust09:00 Brands mimicking UGC for TV and YouTube performance12:00 Man-on-the-street ad formats and scripting tactics15:00 Best practices for capturing authentic reactions17:00 Key ad structures: hook, face, CTA, and humor20:00 How to retarget viewers and build down-funnel sequences22:00 Geo-targeting and brand saliency measurement toolsHashtags#YouTubeAds#UGCMarketing#DTCMarketing#PerformanceCreative#MediaBuying#VideoAdvertising#MarketingPodcast#CreativeStrategy#AdSequencing#BrandGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Lindsey Carter is the Founder and CEO of SET Active, a cult-favorite activewear brand known for its elevated athleisure, monochrome sets, and community-driven approach.Lindsey was just about to finish her degree in elementary education when she realized—she didn't actually want to be a teacher. She shifted her path completely, dove into social media, hustled her way into NBC Universal, and went on to build her own agency from the ground up. While helping other brands build online communities, she had a lightbulb moment to build her own brand. In 2018, Lindsey started SET Active from her apartment, with no outside funding and $20,000 in credit card debt. She was determined to create a brand for the “everyday girl” who wanted activewear that looked as good as it felt. Fast forward to today, SET is a multi-million-dollar business with a cult following, and Lindsey still owns 100% of it. She's become known not only for her signature monochrome sets, but for her honest take on entrepreneurship and her mission to uplift other women founders.In this week's episode, Lindsey shares her unexpected journey from wanting to be a kindergarten teacher to building a high growth activewear brand. With zero experience in fashion or manufacturing, she opens up about how she scrappily self-funded SET, found her first production partner, and the make-or-break lessons that came with it. We talk about the early wins that kept her going, how she used social media to build real community, and what it really took to scale the business. Lindsey also gets candid about navigating mental health as a founder, how motherhood changed her leadership style, and why staying authentic—even when it's hard—is what's kept her grounded through it all, and so much more. In this episode, we'll talk to Lindsey about:* How childhood shaped Lindsey's independence and drive. [00:24]* From an aspiring teacher to working in entertainment. [05:17]* Breaking into entertainment with zero experience. [10:59]* Trusting her gut from a young age. [13:20]* The vision and intention behind SET Active. [16:41]* Building the brand from her apartment, hands-on and scrappy. [20:26]* Self-funding SET Active. [23:28]* Finding her first production partner. [24:04]* What leadership and partnership taught her. [25:57]* Early signs of business growth. [28:57]* How social media fueled brand awareness. [31:26]* Lindsey's postpartum journey. [33:43]* Navigating fast business growth. [36:35]* How Lindsey manages her mental health. [38:12]* How motherhood shaped her leadership style. [30:10]* The reality of how hard starting a business really is. [43:16]* Why community is key to sustaining long-term passion. [45:04]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Jordan: * Instagram: https://www.instagram.com/lindseycarter/* Instagram: https://www.instagram.com/setactive/* Website: https://setactive.co/ Hosted on Acast. See acast.com/privacy for more information.

VP S5 Ep 85: SCRAPPY CONTEST WINNERS!! The Joy of Junk Journals! Free to Listen Anytime! Every Tuesday & Thursday! Topics: Junk Journals, Paper Crafting, life of a crafter, answering crafty questions! Come have a listen on Apple Podcast, Spotify, Google Podcast or go to https://anchor.fm/the-paper-outpost Also check out my Video Podcasts on M,W, F, S, S on Spotify! :) You can make your own Podcast! It's easy at Anchor: Here is how!: anch.co/outpost Grab a FUNDLE! Now available in my Etsy Shop!: 100 pieces! A mix of antique/vintage ledger pages, hand-dyed papers, old postcards, tea cards, handwritten paper, awesome vintage book pages and so much more! Wonderful to use in your junk journal creations! Free Priority Shipping in the USA! :) Limited supply! :) See a Fundle Video!:) https://youtu.be/KJnWd9RSpOQ Buy a Fundle! :) Etsy Shop: https://www.etsy.com/listing/1007331616/antique-vintage-ephemera-paper?ref=shop_home_active_6&frs=1&crt=1 VINTAGE DIGIKITS! Amazing images to download & print out at home on your printer!: Etsy Shop: https://www.etsy.com/shop/ThePaperOutpost PRINT & MAIL Option for Vintage Digikits! :) I heard your call :) No Printer? No Problem! :) I will print & mail 10 Digikits to you! Free Priority Shipping in the USA! :) 1. Select 10 names of digikits, & send me the list via Etsy message or email to pam@thepaperoutpost.com or simply say "Surprise me!" :) 2. Then buy the Print & Mail Digikit option in my Etsy shop! :) Direct Link to Buy here: https://www.etsy.com/listing/1071078687/printed-mailed-digikits-no-printer?ref=shop_home_active_1&frs=1&crt=1 That's 50 Pages total on lightweight cardstock! See All My Digikits! https://www.etsy.com/shop/ThePaperOutpost Sincerely, Pam at The Paper Outpost :)!! I am currently buried in paper and covered in glue ;) Remember that Fun Can Be Simple! Go Forth and Create with Reckless Abandon! :) MY AMAZON STORE!: My Personal Favorite Products & Tools!: Click here to see all my items in one click with pictures in my Amazon Store! https://www.amazon.com/shop/thepaperoutpost NEWSLETTER!: Free Monthly Emailed Newsletter from The Paper Outpost! Sign Up here: https://bit.ly/paperoutpostnewsletter - Free Monthly Digital Printable! - Free The Note From The Book Maker explaining what a junk journal is and how to use it! - Free Page List of Ideas for Junk Journals! - Free Checklist of Junk Journal Supplies! - Junk Journal Tips & Updates from Pam at The Paper Outpost! COME FIND ME AT :) All My Links: https://linktr.ee/thepaperoutpost ETSY Shop: https://www.thepaperoutpost.com ETSY Shop: https://www.etsy.com/shop/ThePaperOutpost YOUTUBE: https://www.youtube.com/ThePaperOutpost NEWSLETTER: https://bit.ly/paperoutpostnewsletter INSTAGRAM: https://www.instagram.com/thepaperoutpost FACEBOOK: https://www.facebook.com/ThePaperOutpost The Paper Outpost FACEBOOK GROUP: https://www.facebook.com/ThePaperOutpost/ THE PAPER OUTPOST PODCAST: The Joy of Junk Journals!: https://anchor.fm/the-paper-outpost AMAZON STORE: https://www.amazon.com/shop/thepaperoutpost PINTEREST: https://www.pinterest.com/thepaperoutpost TWITTER: https://twitter.com/thepaperoutpost MERCHANDISE STORE!: https://the-paper-outpost-2.creator-spring.com/ #thepaperoutpost #paperoutpost #thepaperoutpostpodcast #digikits #junkjournal #junkjournals #howtomakeajunkjournal #junkjournalpodcast #thejoyofjunkjournals #fundle #thejunkjournalpodcast

Episode 175, Segment 1 -- The Nats split a 4 game series with the Mets, who came into town with the best record in the National League. But the split required a scrappy effort that involved two walk-off victories in comeback fashion on Friday and Sunday. Grant Paulsen & Tobi Altizer look back at the best of from the first matchup of the year with their division rivals from New York. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Episode 175, FULL SHOW -- The Nats split a 4-game series with the Mets, who came into town with the best record in the National League. But the split required a scrappy effort that involved two walk-off victories in comeback fashion on Friday and Sunday. Grant Paulsen & Tobi Altizer look back at the best of from the first matchup of the year with their division rivals from New York; Cade Cavalli and Michael Soroka continue to make rehab starts at Minor League affiliates, but it has Grant & Tobi wondering, where do they fit in the rotation going forward once both are ready to return to the Major League level; Some of the top prospects in the Nationals Minor League system are heating up. Grant & Tobi go through the latest performances across the farm. Then, we look ahead to the Nats three game series with the Phillies that begins Tuesday night. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

From Scrappy Startup to Powering Brands Like Nike | Mark Michael's DevHub Story In this episode of On The Homefront, Jeff Dudan sits down with Mark Michael, CEO and Co-Founder of DevHub. What started as a scrappy startup running on empty grew into a digital platform trusted by global brands like Nike and Chanel. Mark shares the real journey: how they burned through $2M fast, faced massive setbacks, stuck together, and built a multi-location web platform that's redefining how brands show up online. They dig into startup lessons, franchise growth, the future of SEO and AI, and why building your brand — not just your business — will separate the winners from the rest. If you're an entrepreneur, a franchisor, a digital marketer, or anyone chasing big dreams, this raw conversation will hit home. ✅ Learn how to survive startup struggles ✅ Understand why the future of search is changing fast ✅ Find out why owning your digital front door matters more than ever ✅ Hear the real lessons behind scaling DevHub into a brand powerhouse

Is Bill Belichick unraveling before our eyes? // We get our first "Will Campbell" on today's Hill Notes // Greg says the Celtics should certainly not need a game 6 //

Is it Connor McDavid's year? Can Alex Ovechkin put a cap on his historic season? Or will the Toronto Maple Leafs finally hoist the cup? NHL Network's EJ Hradek joins the guys on this episode of “Underdogs” to break down the 2025 Stanley Cup Playoffs. Plus, which baseball teams are having a rough patch and which are actually bad? Jordan and Peter play another round of “Scrappy or Crappy” MLB addition. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is it Connor McDavid's year? Can Alex Ovechkin put a cap on his historic season? Or will the Toronto Maple Leafs finally hoist the cup? NHL Network's EJ Hradek joins the guys on this episode of “Underdogs” to break down the 2025 Stanley Cup Playoffs. Plus, which baseball teams are having a rough patch and which are actually bad? Jordan and Peter play another round of “Scrappy or Crappy” MLB addition. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In 2014, Drew Baglino was helping build Tesla's energy division with a passionate, scrappy team. Using parts from Tesla's vehicles, they created the first Powerwall home battery. But as demand grew, they hit a critical bottleneck: cell shortages. Customers across multiple markets were already excited about the new product, but Drew's team struggled to keep up with demand. With Powerwall 2 already announced, pressure mounted while the supply chain faltered. And with Tesla prioritizing vehicles,, the energy team was left to "get the scraps and figure it out".  In this episode, Lara Pierpoint talks with Drew Baglino, former senior vice president of powertrain and energy at Tesla, about building a new product category through bootstrapping and creative resource sharing. Drew shares how a couple dozen "Swiss Army knife" engineers created a residential battery system that would ultimately define the market. Credits: Hosted by Lara Pierpoint. Produced by Erin Hardick. Edited by Anne Bailey and Stephen Lacey. Original music and engineering by Sean Marquand. Stephen Lacey is executive editor. The Green Blueprint is a co-production of Latitude Media and Trellis Climate. Subscribe on Apple, Spotify, or anywhere you get podcasts. For more reporting on the companies featured in this podcast, subscribe to Latitude Media's newsletter.

You don't need deep pockets, fancy credentials, or a family legacy in real estate to get into the game. What you do need? Hustle, grit, and the mindset to earn your seat at the table. In this episode, Nico breaks down exactly how he started from zero—no capital, no track record—and earned equity in multifamily deals using nothing but sweat equity and strategy.

4.16.25, Andrew Golden from The Washington Post joins the Kevin Sheehan Show to talk about the Nationals being competitive to start the season and bright spots on the roster.

Brock and Salk discuss Cal Raleigh's extension, what it means for every party and what it could mean for him and the Mariners moving forward. They then react to what Michael Robinson said in their conversation with him and him describing the Seahawks as scrappy. The two had different reactions to what he said. In Blue 88, topics include DK Metcalf and the Patriots, a clear attribute from all of these Seahawks free agent signings and if there is a Michael Robinson comparison at fullback in the upcoming NFL Draft.