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In just five years, The Finnish Long Drink has grown from a quirky imported concept to one of the fastest-scaling RTD brands in the U.S.—crossing 2.7 million 9L cases in 2024, up from just 33,000 cases in 2019.In this episode, Evan Burns, co-founder and CEO, shares the story of how he and three Finnish co-founders turned a legacy Finnish beverage — originally invented for the 1952 Helsinki Olympics — into a U.S. juggernaut. With 52,000 retail doors across 46 states, investors like Jay-Z's Marcy Ventures, and a growing fanbase that spans demographics, Long Drink has become one of the biggest breakout hits in spirits-based RTDs.In this episode, Evan shares:How The Finnish Long Drink grew 50%+ year-over-year through focused execution and simple, consistent brandingWhy “availability and awareness” are the two metrics that drive every business decision — and how the team measures cold box placement, displays, and social tags dailyWhy Long Drink keeps it SKU set small — and why Evan believes "flavor isn't innovation"The origin and impact of viral marketing moments — like the #PantsDrunk campaign during COVID and $5 Venmo bar activationsHow organic celebrity interest from actor Miles Teller, DJ Kygo, and golfer Ricky Fowler led to authentic, long-term brand ambassadorshipWhy Long Drink turned down multiple VC offers and focused on velocity-driven growth with strategic capital partnersHow the team grew to 110 employees, prioritizing on-the-ground brand ambassadors and salespeople over corporate hiresThe real reason Evan says they'll never make a pumpkin spice Long DrinkLast Call: This week, we explore the overlooked (and often underestimated) world of fruit wines — and why smart wineries should be paying close attention. States like Michigan, New York, Virginia, and North Carolina are growing incredible fruit beyond grapes, and making some pretty compelling fruit wines. Should they lean into it? We discuss.Don't miss our next episode, dropping on May 7.For the latest updates, follow us:Business of Drinks:LinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as Head of Search at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!
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Matt and Ryan open up with a couple listener recommendations, two topics that have to do with what folks do when there's a hole in the ground (put stuff in or get stuff out). Then they discuss a curious Finnish past time that starts in your skivvies and ends up face down on the kitchen floor. Then they reflect on a boomer's reminiscence of a time when any man worth his salt was expected to be carrying at least one sharp implement. Then they give you the facts about sperm banks and orgy etiquette.@wreckyourpod on social mediaChat with us on the CastJunkie Discord Server: https://discord.gg/z5GMvpmyTZ
This week Mike is at work between meetings so the guys must power through the podcast with no room for editing. Despite this Jon decides to eat biscuits throughout. Also, it's the last episode of Season 1! So, hear the last ever Morning JaM conspiracy theory (or is it?), also hear about New Year's Eve painting, Mike's realisation of just how weak he is, finally getting Pantsdrunk and Jon's lightbulb moment. Contact Mike and Jon at hello@morningjam.co.uk or @MorningJaM_ThePodcast even if you're our parents or it's to say something mean...or both...we just need to know someone is listening. Theme tune is sampled from Walking Back to El Paso from texasradiofish
A sneak preview of our bonus stream, The Crush Room, now dropping once a week exclusively for our Patreon supports. https://www.patreon.com/DisgorgeousThis week's bonus episode was a discussion of this article in the NY Times about Pantsdrunk, the Finnish tradition of drinking in your underwear. https://www.nytimes.com/2020/04/03/style/pants-drunk-time.htmlSupport the show (https://www.patreon.com/Disgorgeous)
Mostly Martha! The Changing Grocery Business. Staying Sane. Stolen Van Gogh. Bruegel's Triumph of Death. Pantsdrunk! No pants necessary. Fathers and Sons. Ellis Marsalis, Bucky Pizzarelli. Nappy Lady Success. Credits: Talent: Tamsen Granger and Dan Abuhoff Engineer: Ellie Suttmeier Art: Zeke Abuhoff
I'm all about Scandinavian living, living your life with less is more approach and about the Nordic simplicity, which is what my podcast is about. So that you can live your life like we Nordic people do with some little more simplicity. There are few words that you would like to know and their meaning and today's episode is exactly that. What these words really mean. How to define Hygge, Fika, Hyggelig, Kalsarikannit, Mysig and Koselig.
The ladies rehash the season! Do Kristen and Jolenta have any new revelations since living by the books of Season 4? What stuck and what was pure torture? To start listening to the Stitcher Premium season By the Book: Authors Tell All, head to stitcherpremium.com and use promo code BOOK for a free month trial. We love hearing from you! Email us at kristenandjolenta@gmail.com, or tweet us @jolentag, @kristenmeinzer, or @bythebookpod. And if you haven't already, please join our By The Book Facebook community! https://www.facebook.com/groups/116407428966900/?source_id=475465442806687 And a big thanks to this week's sponsors: The new season of the Good Fight on CBS All Access. To redeem your free trial of CBS All Access, go to CBS.com/BOOK Brother INKvestment Tank, inkjet printers that help eliminate the expense and hassle of frequently buying and replacing ink cartridges. Learn more at ChangeTheWayYouInk.com MiracleSuit.com, beautiful suits that support and flatter all body types. Go to MiracleSuit.com/BOOK to get 20% off any suit. Hum Nutrition, vitamins and supplements for clearer skin, boosted energy, or fuller hair. Go to humnutrition.com/get_started. Get 20% off your purchase with code BTB. Phlur, the world-class perfume that is non-toxic and gender-free. Go to PHLUR.com and use promo code BOOK to get 20% off your first three Phlur fragrance samples. Modern Fertility, an at-home hormone fertility test. Visit ModernFertility.com/BTB. Take the fertility quiz and get twenty dollars off your Modern Fertility test.
Jolenta and Kristen reply to listener comments, criticisms and questions about their experience living by Päntsdrunk: Kalsarikänni: The Finnish Path to Relaxation. Plus, they announce next week's book! We love hearing from you! Email us at kristenandjolenta@gmail.com, or tweet us @jolentag, @kristenmeinzer, or @bythebookpod. And if you haven't already, please join our By The Book Facebook community! https://www.facebook.com/groups/116407428966900/?source_id=475465442806687 And a big thanks to this week's sponsors: Better Help, online counseling that is accessible, affordable and convenient. Go to betterhelp.com/btb to get 10% off your first month. Burrow, the the super comfortable, high quality, and easy-to-set-up sofa. Save $75 on a new sofa by visiting burrow.com/bythebook. Listen to First Day Back, a podcast from Stitcher about people coming back from the hardest experiences of their lives. Listen ad-free on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com and use promo code ‘BOOK’
Kristen and Jolenta try päntsdrunk - the Finnish term for drinking at home, alone, in your underwear! Join the ladies as they live by Miska Rantanen's Päntsdrunk: Kalsarikänni: The Finnish Path to Relaxation. Will päntsdrunk help them find inner peace and happiness? We love hearing from you! Email us at kristenandjolenta@gmail.com, or tweet us @jolentag, @kristenmeinzer, or @bythebookpod. And if you haven't already, please join our By The Book Facebook community! https://www.facebook.com/groups/116407428966900/?source_id=475465442806687 And a big thanks to this week's sponsor: Phlur, the world-class perfume that is non-toxic and gender-free. Go to PHLUR.com and use promo code BOOK to get 20% off your first three Phlur fragrance samples. Listen to the new Stitcher podcast Josie and Jonny Are Having a Baby With You. The show follows Josie and Jonny through their not-totally-planned pregnancy as they try to prepare for the birth of their first child.
Goodbye Halloween, Hello Holidays.
Happy Monday! Today, we're talking Chris' money woes! NASCAR Dreams! Getting "Pantsdrunk" in Scandinavia! Cheese: The Amusement Park! And Peacocks vs B.C. Motorists!