Podcasts about SKU

Tom Cochrane is founder of Eleviam, a brand accelerator running more than forty CPG brands across Amazon, Walmart, and TikTok Shop. Before building the agency, he put nearly five million dollars of his own capital into Amazon inventory to prove the model himself.This episode tackles a problem every CPG brand now faces: platforms are getting more expensive, more competitive, and harder to attribute, even as consumer attention keeps fragmenting.Tom and Eitan dig into the halo effect between TikTok Shop and Amazon, why a third of TikTok-driven purchases convert somewhere else entirely, and how Amazon's new AI shopping layer is changing what actually belongs in a listing.Listeners walk away with a clearer view of how to sequence platform investment as a brand matures, and why profitability discipline matters more than chasing growth at any cost.Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Tom Cochrane, Founder, EleviamTom Cochrane's LinkedIn: https://www.linkedin.com/in/thomasgcochrane/Eleviam: https://eleviam.io/Key Takeaways: • Ninety percent of US consumers still validate a purchase on Amazon even when they discovered the product somewhere else. • Thirty-seven percent of TikTok Shop transactions convert off of TikTok, most often on Amazon. • Creator partnerships should be judged on proven GMV track record, not follower count. • Amazon's AI shopping layer now reads full PDP and A+ content, so listings need to answer real buyer objections instead of just stuffing keywords. • Brands should launch omnichannel from day one, but stay narrow with a hero SKU before expanding the catalog. • Agencies scale by building repeatable systems and pod structures before they scale revenue.Chapters:[00:19] Introduction to Tom Cochrane and background[02:35] Running Amazon and TikTok Shop together: the halo effect[05:36] Rising platform costs and the shift toward creator partnerships[08:08] Competition, agentic shopping, and Amazon's AI-driven listings (Cosmos, Rufus)[11:53] Matching platform strategy to a brand's lifecycle stage[19:41] CPG challenges today: LTV, margins, and building a moat[26:11] Inside Eleviam: ICP, delivery, and where e-commerce is headed

What if the fastest way to grow was walking away from $15 million in sales?  In this episode of The Story of a Brand Show, host Rose Hamilton sits down with Jason Burke, Founder and CEO of New Primal. Jason shares his incredible evolution from Googling "how to make beef jerky" without any food manufacturing background to building a CPG powerhouse.  Together, they deliver a masterclass on commercial discipline, detailing how New Primal cut 36 products down to a focused core, shifted from an impulse snack to a high-velocity lunchbox staple, and learned that revenue without healthy margins is just noise. In this episode, we cover: * The $15 Million Cut: How eliminating profitable yet complex SKUs and categories actually unlocked faster overall growth. * The Hidden Tax of Complexity: Why adding "one more SKU" taxes management bandwidth, operations, and capital far more than founders realize. * Top-Line Vanity vs. Enterprise Value: Shifting away from chasing rapid top-line revenue to building a sustainable, margin-accretive business model. * Listening to Consumer Behavior: How feedback from parents led to pivoting into mini meat sticks and capturing the expanding kids' lunchbox market. * The Retailer Reality Check: What a brand truly owes the shelf after getting authorized, and why distribution without demand is a dangerous trap. * Founder Discipline: Why the hardest part of scaling is learning to stop inventing new products and start mastering the core. Join us in listening to this episode! For more on New Primal visit: https://newprimal.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

In this episode, Josh Allen, founder of Companion Baking in St. Louis, Missouri, shares how he turned a love of baking discovered in the Bay Area into a frozen artisan bread manufacturer shipping custom products across all 48 contiguous states. Guided by his grandfather's advice to listen to his customers, Josh built the business one customer and one product at a time, pivoted from wholesale to frozen manufacturing, and made helping customers tell their stories through bread the heart of what Companion does. He also reflects on why he always took the private equity calls out of curiosity, what made Shore different, and why partnering now rather than later lets him stay part of the journey as Companion builds its platform.Key Takeaways:Listen to your customers and they'll tell you how to grow. One customer, one product, one SKU at a time built a 33-year business.Say yes first and figure it out later. The willingness to solve a customer's problem tomorrow, like renting a van to deliver bread two hours away, opened the pivot to frozen that transformed the company.Sell the story, not the SKU. When customers help design their own bread, price fades and the relationship becomes sticky.Partner while you still have runway. Choosing partnership now instead of an exit later keeps a founder part of the next chapter, with a board, new leaders, and resources a small business could never afford alone.Chapters:00:00 – Introduction02:25 – From the Bay Area Back to St. Louis08:45 – One Customer, One Product at a Time12:18 – Telling Stories Through Bread17:16 – Why Partner, and Why Shore24:43 – Building the PlatformListen to our podcasts at:https://www.shorecp.university/podcastsYou'll also find other Microcap Moments episodes, alongside our series Everyday Heroes and Bigger. Stronger. Faster., highlighting the people and stories that make the microcap space unique.Other ways to connect:Blog: https://www.shorecp.university/blogShore University: https://www.shorecp.university/Shore Capital Partners: https://www.shorecp.com/LinkedIn: https://www.linkedin.com/company/shore-universityThis podcast is the property of Shore Capital Partners LLC. None of the content herein is investment advice, an offer of investment advisory services, or a recommendation or offer relating to any security. See the “Terms of Use” page on the Shore Capital website for other important information.

In this episode, Josh Allen, founder of Companion Baking in St. Louis, Missouri, shares how he turned a love of baking discovered in the Bay Area into a frozen artisan bread manufacturer shipping custom products across all 48 contiguous states. Guided by his grandfather's advice to listen to his customers, Josh built the business one customer and one product at a time, pivoted from wholesale to frozen manufacturing, and made helping customers tell their stories through bread the heart of what Companion does. He also reflects on why he always took the private equity calls out of curiosity, what made Shore different, and why partnering now rather than later lets him stay part of the journey as Companion builds its platform.Key Takeaways:Listen to your customers and they'll tell you how to grow. One customer, one product, one SKU at a time built a 33-year business.Say yes first and figure it out later. The willingness to solve a customer's problem tomorrow, like renting a van to deliver bread two hours away, opened the pivot to frozen that transformed the company.Sell the story, not the SKU. When customers help design their own bread, price fades and the relationship becomes sticky.Partner while you still have runway. Choosing partnership now instead of an exit later keeps a founder part of the next chapter, with a board, new leaders, and resources a small business could never afford alone.Chapters:00:00 – Introduction02:25 – From the Bay Area Back to St. Louis08:45 – One Customer, One Product at a Time12:18 – Telling Stories Through Bread17:16 – Why Partner, and Why Shore24:43 – Building the PlatformListen to our podcasts at:https://www.shorecp.university/podcastsYou'll also find other Microcap Moments episodes, alongside our series Everyday Heroes and Bigger. Stronger. Faster., highlighting the people and stories that make the microcap space unique.Other ways to connect:Blog: https://www.shorecp.university/blogShore University: https://www.shorecp.university/Shore Capital Partners: https://www.shorecp.com/LinkedIn: https://www.linkedin.com/company/shore-universityThis podcast is the property of Shore Capital Partners LLC. None of the content herein is investment advice, an offer of investment advisory services, or a recommendation or offer relating to any security. See the “Terms of Use” page on the Shore Capital website for other important information.

In this episode, sponsored by Instacart Enterprise, Portager, and Vusion, Ben Miller is joined by Stewart Samuel, Director of Retail Futures at IGD and a leading grocery retail analyst and industry expert, to unpack the global grocery news stories from this week that we believe are worth paying attention to. This week, they discuss: • Whether weak US consumer confidence is finally translating into changes in grocery shopping behavior, from strong results at Dollar Tree and Dollar General to lower-income shoppers pulling back at Walmart: https://www.supermarketnews.com/finance/dollar-tree-pops-in-q2 • BJ's Wholesale Club's plans to reduce its SKU count by 20%, and whether cutting back on choice is the right move for the membership retailer: https://www.supplychaindive.com/news/bjs-wholesale-club-to-cut-skus-by-20/828618/ • Target's new Beauty Studio concept, launching across 600 stores, and whether it can successfully rebuild the retailer's beauty proposition following the end of its Ulta partnership: https://progressivegrocer.com/target-launching-beauty-studio-concept-across-600-stores • Aldi's decision to close its grocery delivery business in Switzerland, and whether the move is a one-off or a broader reality check for online grocery: https://adalytica.com/news/aldi-swiss-grocery-delivery-10344f62 • Walmart bringing its Scintilla commerce intelligence platform to Sam's Club, and what it means for suppliers, retail media and Sam's future: https://www.supermarketnews.com/grocery-technology/walmart-brings-commerce-intelligence-platform-to-sam-s-club Plus, GrocerTalk Grab & Go brings even more stories to the table, including Simbe's Tally expanding with Tesco, Erewhon's latest store opening, a new Sobeys concept store, and Costco bringing custom cakes and party platters to online delivery through Instacart. GrocerTalk is a weekly podcast from the Omni Talk Podcast Network covering the trends, innovations and technologies shaping global grocery. Episode 003. Welcome to GrocerTalk. P.S. Be sure to check out all our other podcasts from the past week here, too: https://omnitalk.blog/category/podcast/ Music by hooksounds.com.

What does a real product development process look like when 9-figure operators are betting their own money? Mike Beckham (CEO, Simple Modern), Sean Frank (CEO, Ridge), and Curtis Christopherson (Chief Growth Officer, Ammortal) sit down mid-build on Winks, a family sleep supplement, to make product decisions. Go behind the scenes on flavor count, purchase order size, pricing, sourcing, and the supply chain mistake from Trevi that cost hundreds of thousands to fix. This is an actual founder meeting. Recorded, unedited, and real money at stake. Mike breaks down the MOQ math behind every multi-SKU decision. Sean argues for the smallest possible capital bet. Curtis brings the manufacturer's-eye view. It ends with one flavor, $75K inventory budget, and a purchase order due in two weeks. If you're figuring out how to launch a new product from scratch, this episode was made for you. Powered By SARAL https://www.getsaral.com/special-guided-walkthrough-for-operators Shoplift https://shoplift.ai/operators Omnisend https://www.omnisend.com/9operators Richpanel https://9ops.co/richpanel Motion https://9ops.co/motion-runneth Skio https://9ops.co/skio-9operators Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/ 

Salesforce and Anthropic launch Claudeforce as Marc Benioff and Dario Amodei explain the collaboration together on CNBC, AWS commits to 2 million more NVIDIA GPUs on top of its GTC pledge, plus six new earnings this week from NVIDIA, Salesforce, Synopsys, HP, Everpure, and Marvell test every bear thesis on AI infrastructure and software at once. Patrick Moorhead and Daniel Newman also cover Hot Chips 2026, the NVIDIA-Hugging Face acquisition rumor, and debate whether Anthropic's SaaS reassurances hold up on Ep. 317 of The Six Five Pod. The handpicked topics for this week are: Claudeforce Turns Salesforce Into Anthropic's Enterprise Front End. Salesforce and Anthropic launched Claudeforce, positioning Claude as the interface across roughly 27 Salesforce services while Anthropic supplies the underlying AI engine. Marc Benioff and Dario Amodei appeared together on CNBC to make the case for the partnership, and both stocks rallied on the news. Moorhead flags one open question: how Anthropic protects Salesforce customer data without collecting the usage traces that AI systems typically retain. (The Decode) AWS Adds 2 Million NVIDIA GPUs on Top of Its GTC Commitment. AWS committed to another 2 million NVIDIA GPUs, layered onto the 1 million it pledged at GTC five months earlier, alongside its own Trainium and Graviton silicon build-out. Moorhead estimates the deal at 6 to 7 gigawatts and $80 billion to $120 billion in NVIDIA revenue, and reads the pairing of NVIDIA's Vera CPU with Graviton as evidence that agentic workloads need capabilities Amazon's own silicon doesn't yet cover. The commitment reinforces Moorhead's argument that wafer, packaging, and memory supply set the ceiling on AI infrastructure buildout, regardless of how many custom silicon projects come online. (The Decode) Hot Chips 2026 Draws Mainstream Attention as Custom and Merchant Silicon Both Scale. What was once an academic gathering turned into a press and social media event, with OpenAI's Jalapeño inference chip drawing the most attention for its bandwidth-heavy first-generation performance. IBM and Arm detailed a joint development agreement enabling IBM Z mainframes to run Arm code natively at sub-nanosecond switching latency, and AMD showed a full Helios rack while Arm walked through its AGI chip architecture. Moorhead notes that Jalapeño almost certainly relied on Synopsys or Cadence EDA tools rather than in-house design tooling. (The Decode) The NVIDIA-Hugging Face Acquisition Rumor Raises the Stakes on Model Distribution. Reports from The Information, Reuters, and Bloomberg point to a roughly $12.9 billion deal between NVIDIA and Hugging Face, though neither company has confirmed it. Moorhead and Newman question whether NVIDIA would treat Hugging Face as a neutral, GitHub-style repository to keep the open source community on side, or use it as a route into inference services without building out its own datacenter business directly. Newman raises the regulatory exposure of a chipmaker owning the leading open model distribution layer. (The Decode) The Flip: Dario's CNBC Appearance and Claudeforce Put Anthropic's SaaS Intentions to the Test. In this simulated debate, Daniel makes the case for Dario Amodei, pointing to Claudeforce's integration with Salesforce's identity graph, field-level permissions, and audit trail as evidence that Anthropic wants to operate as the intelligence layer sitting on top of enterprise systems of record. Patrick makes the case against this, framing the CNBC appearance as a Trojan horse and citing Amodei's past comments about a small number of AI companies eventually controlling the market as evidence that owning the UI, and the pricing power that comes with it, remains the actual goal. (The Flip) NVIDIA Posts a Quadruple Beat and Commits to a $700 Billion Revenue Target. NVIDIA reported $96.22 billion in quarterly revenue, with $89 billion from data center; it guided Q3 total revenue toward $108 billion and pointed to a $700 billion annualized revenue target Moorhead calls increasingly credible. The company's new AI Clouds, Industrial, and Enterprise reporting category grew 138%, outpacing the roughly 100% growth of the rest of the data center business and easing the concentration risk bears have flagged. Goldman Sachs, Morgan Stanley, Bernstein, and Raymond James all raised price targets on the print. (Bulls and Bears) Salesforce Raises Guidance as Agentforce ARR Grows 240%. Salesforce raised full-year guidance to $46.1 billion to $46.4 billion, with Agentforce ARR reaching $1.5 billion on 240% growth and non-GAAP EPS of $5.90. Moorhead points to premium SKU bookings more than doubling quarter over quarter and half of AI bookings coming from existing customer expansion as the durability signal Agentforce needed. Newman reads the results, paired with the CNBC appearance, as the market correcting its overreaction to the SaaSpocalypse narrative. (Bulls and Bears) Synopsys Beats Across the Board Despite Investor Confusion Over IP Revenue. Synopsys reported $2.48 billion in revenue, up 42%, with $711 million from Ansys, and raised guidance, with operating expense control around the Ansys integration paying off ahead of an expected 2027 revenue lift from the combined businesses. The stock still declined on investor confusion over IP segment reporting differences between FactSet and LSEG data. Newman highlights the company's unit-based royalty model and its early visibility into custom AI chip demand through both its EDA and Ansys simulation businesses. (Bulls and Bears) HP Beats on Revenue and Earnings But the Market Wants an Edge AI Story. HP reported $15.68 billion in revenue, up 12.5%, and EPS of $0.83, both ahead of consensus, with strong personal systems growth as supply constraints give the company pricing power on premium devices. Moorhead reads the sell-off as a margin trust discount tied to tariffs and lingering uncertainty over the company's interim CEO search, with device demand holding up. Newman is looking for HP to show how it monetizes distributed AI and on-device token economics, from lower-cost workstations up through devices like the $100,000 DGX Station. (Bulls and Bears) Everpure Grows Revenue 38% and Raises Guidance on a Second Hyperscaler Win. Everpure, formerly Pure Storage, grew revenue 38% to $1.19 billion, beat EPS at $0.70 versus $0.58 expected, and raised full-year guidance by more than $500 million on a second top-five hyperscaler design win landing in fiscal 2028. Newman points to eight straight quarters of accelerating revenue growth and expanding gross margin dollars even as pricing holds steady. The stock fell roughly 15% despite the beat, which Moorhead and Newman attribute to elevated investor expectations. (Bulls and Bears) Marvell Meets Expectations as the Market Waits for Google Deal Detail. Marvell posted data center revenue up 46% to $2.17 billion, total revenue up 37% to a record $2.739 billion, and Q3 guidance of $3.15 billion, essentially matching estimates, with its full-year outlook raised to roughly $18 billion. Shares fell more than 10% on investor appetite for a guidance raise tied to the Google custom silicon deal, which Moorhead expects Marvell to detail further at its October Financial Analyst Day. Newman frames the quarter as steady execution on socket wins, with the stock up 187% year to date, without the guidance drama some investors wanted. (Bulls and Bears) Watch the full video at sixfivemedia.com, and subscribe to our YouTube channel so you never miss an episode. The Decode Claudeforce: Salesforce and Anthropic Announce Claudeforce  https://www.salesforce.com/news/pressreleases/2026/08/26/salesforce-and-anthropic-announce-claudeforce/ AWS and NVIDIA to Deliver 2 Million Additional GPUs  https://nvidianews.nvidia.com/news/aws-and-nvidia-to-deliver-2-million-additional-gpus-and-next-generation-infrastructure-for-agentic-and-physical-ai Hot Chips 2026: IBM Brings Arm Inside the Mainframe https://www.forbes.com/sites/jonmarkman/2026/08/25/ibm-brings-arm-inside-the-mainframe-with-a-new-dual-architecture-chip/ Hot Chips 2026: OpenAI's Jalapeño Chip Isn't Hot, and That's a Good Thing https://www.forbes.com/sites/luisromero/2026/08/27/openais-jalapeo-chip-isnt-hot-and-thats-a-good-thing/ NVIDIA Discussed Buying AI Startup Hugging Face, Insider Says https://www.bloomberg.com/news/articles/2026-08-27/nvidia-discussed-buying-ai-startup-hugging-face-insider-says The Flip  FOR (Dario is being sincere): CNBC Exclusive Transcript, Benioff and Amodei with Jim Cramer  https://www.cnbc.com/2026/08/26/cnbc-exclusive-transcript-salesforce-chair-ceo-marc-benioff-and-anthropic-co-founder-ceo-dario-amodei-speak-with-cnbcs-jim-cramer-on-closing-bell-overtime-today.html AGAINST (Dario's reassurance is a displacement play) https://finsee.ai/earnings/crm/2027/q2/en/ Bulls and Bears NVIDIA Announces Financial Results for Second Quarter Fiscal 2027 https://nvidianews.nvidia.com/news/nvidia-announces-financial-results-for-second-quarter-fiscal-2027 Salesforce Delivers Record Second Quarter Fiscal 2027 Results https://investor.salesforce.com/news/news-details/2026/Salesforce-Delivers-Record-Second-Quarter-Fiscal-2027-Results/default.aspx Synopsys Beats Q3 2026 Estimates, Shares Slip After Hours https://www.investing.com/news/transcripts/earnings-call-transcript-synopsys-beats-q3-2026-estimates-shares-slip-after-hours-93CH-4878035 HP Inc. Reports Fiscal 2026 Third Quarter Results https://www.hp.com/us-en/newsroom/press-releases/2026/hp-inc-reports-fiscal-2026-third-quarter-results.html Everpure Announces Second Quarter Fiscal Results https://finance.yahoo.com/markets/stocks/articles/everpure-announces-second-quarter-fiscal-200500505.html Marvell Technology Reports Second Quarter of Fiscal Year 2027 Financial Results https://investor.marvell.com/news-events/press-releases/detail/1031/marvell-technology-inc-reports-second-quarter-of-fiscal-year-2027-financial-results  

If Amazon is already handling your pick, pack, and ship, why are you juggling a separate fulfillment setup for TikTok Shop sales? I was reading a Google News piece earlier, and here's the scoop: Amazon's Multi-Channel Fulfillment is now accessible through TikTok Shop via nine connector apps. This isn't just a tech update, it's a shift for operators managing brands at every level. Picture a brand doing around $40,000 a month. They hit a decision point: use Amazon's fulfillment power across channels or drown in operational chaos. Here's the playbook: Audit your current MCF eligibility before diving into TikTok Shop. Not every SKU in your FBA catalog is ready for Multi-Channel Fulfillment. Categories matter. If you're eyeing TikTok Shop but dread a second fulfillment nightmare, this episode's for you. The High Voltage Business Builders Podcast is here to help you streamline and scale. Implement with us. Join the Voltage Business Builders cohort at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep-draft

In this episode of the Programmatic Digest Podcast, host and guest Rob JAnes, Head of Product at AdButler, discuss the rapidly changing landscape of publisher monetization and programmatic ad operations heading into 2025. Check out the interview on YouTube here:  https://youtu.be/EFAuN7ce1Ag  They break down the industry-wide adjustments following Google's unexpected decision not to deprecate third-party cookies and the subsequent pivot to internal identity resolution systems. A major focus of the conversation is the existential crisis content creators face due to declining traffic, driven by generative AI search summaries (like ChatGPT, Claude, and Google AI Overviews). Rob explores how AdButler is helping publishers adapt through engineering solutions, including Model Context Protocol (MCP) servers for "agentic ad ops," specialized retail media technology (Commerce Catalyst), and turnkey self-service marketplaces that can run directly on top of Google Ad Manager (GAM). They also look ahead to the future of programmatic agencies, predicting a shift from clunky DSP interfaces to autonomous media-buying AI agents guided by emerging standards like the Ad Context Protocol (ADCP). Key Takeaways The AI Traffic Squeeze: Content publishers are experiencing declining site visits as users migrate from traditional search queries to conversational AI summaries (such as ChatGPT, Claude, or Google AI Overviews) that aggregate content offsite. Monetizing AI Scraping: An emerging front in publisher revenue is demanding compensation from LLM companies (like Anthropic or OpenAI) for scraping site content. Driven by concepts discussed by industry leaders like Scott Messer, specialized startups and platforms are expected to launch within 3 to 6 months to help publishers charge scrapers. The Post-Cookie Pivot: Google's late-2025 reversal on cookie deprecation disrupted industry expectations, yet it ultimately accelerated publishers' adoption of first-party and alternative identity resolution standards like ID5 and UID2. Low-Overhead Self-Service Portals: AdButler's self-service portal builder allows local or small advertisers to purchase ad placements directly via credit card. This bypasses the need for high-overhead sales teams, making buying on publisher sites as seamless as running campaigns on Meta or LinkedIn, and can even integrate on top of existing Google Ad Manager (GAM) setups. Why Traditional Ad Servers Fail Retail Media Networks (RMNs): Standard servers like GAM are volume-based (impressions and clicks) rather than performance-driven. RMNs require unified online and offline transactional data paired with SKU-level tracking to deliver highly relevant, objective-based product ads. Agentic Ad Ops & Media Buying: AdButler has introduced Model Context Protocol (MCP) server integration, enabling ad ops teams to conversationally manage campaigns, analyze metrics, and create automated optimization rules via Claude or OpenAI. On the programmatic buyer side, protocols like the Ad Context Protocol (ADCP) and IAB's agentic protocol are paving the way for autonomous AI buying agents to eventually run campaigns across DSPs without manual human intervention.      

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Why are the biggest retailers overhauling their operations with AI while many FBA sellers are still stuck manually refreshing their Amazon Ads dashboards? Neil Twa dives into this pressing question on The High Voltage Business Builders Podcast. After reading a Retail Dive article, Neil was struck by the idea that AI is not just a tool, but a connective layer across the entire retail business. He shares a real-world example from his portfolio, where a home goods brand's SKU was performing well but needed an AI-driven audit to maintain its edge. Neil outlines three actionable moves for sellers at every level: first, audit your listing fundamentals as if AI is grading them, because it is. Conversion rates, return rates, review velocity, and listing completeness all matter more than ever. If you're realizing AI's impact on Amazon's evaluation of your brand, it's time to adapt. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep357 Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep357

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-638&utm_medium=podcastSubscribe to DTC Newsletter - https://dtcnews.link/signupAdam Gillman co-founded Hiya Health (hiyahealth.com), the kids' vitamin brand that launched in March 2020, stayed bootstrapped, and sold to USANA at the end of 2024 at a reported $260M valuation. He and his co-founder Darren still run it, and 2026 is the year Hiya finally hit retail shelves at Target.If you're a founder or operator building a subscription DTC brand, this episode is a start-to-exit walkthrough from someone who did it without a single VC check.What's inside:The "single SKU phase": why Hiya sold one multivitamin for 2.5 years before launching anything else, and what had to be true before product twoAttacking gummies head-on: porous form factors that kill vitamin content, and sugar as "candy in disguise"How new SKUs stayed accretive instead of cannibalistic as the catalog grewWhy influencer was the backbone of a channel mix that hit 25% month-over-month growth in stretches from 2023 to 2025, including creators Hiya has worked with for 3 to 4 years"We want this to sit on your counter, not inside of your cabinet": the packaging and sticker-pack decision that quietly built enterprise valueDisney, Barbie, and Marvel collabs done properly: rebuilding the entire customer experience per license, to the point that existing subscribers repurchased product they already hadThe exit itself: open bidding process, why he can't imagine doing it without an investment bank, and the leverage of not needing to sellLightning round: the metric founders obsess over too much (revenue growth), the one they ignore (gross margin to CAC), and the e-commerce trend he thinks has peaked (creative velocity for its own sake)Who this is for: subscription DTC founders, operators fighting rising CACs, and anyone who wants to see what a bootstrapped nine-figure exit actually looks like from the inside.What to steal: Adam's channel discipline. Under $20M in revenue, put the majority of your effort into making one channel work before touching the next one.Follow Adam: @AdamGillman on X | hiyahealth.comTimestamps:00:00 Building Hiya From a Single SKU08:00 Expanding Products Through Customer Trust18:00 Why Brand Building Creates Enterprise Value23:00 Scaling Growth With Influencer Marketing35:00 Creative Velocity, CAC and Sustainable GrowthSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Send us Fan MailWe sit down with Randy Prasse president of the Kentucky Bourbon Festival, to talk about how the event sold out at warp speed and why the real reason people return is the friendships and the shared pours. We also dig into what's new on the grounds this year, how distilleries are using the festival for launches, and what it takes to keep lines, gates, and expectations under control. • sold-out ticket demand and what it signals about bourbon fans • keeping the festival's core as a social reunion, not just bottle chasing • growth in distilleries, brands and SKU variety across the weekend • barrel picks and why a Kentucky Bourbon Festival label now matters • Bardstown's transformation and the festival's impact on local business • new entry gates, VIP-only access windows and smoother flow • the Speakeasy upgrade and the push toward corporate hospitality • craft distilleries, brand eligibility and how connections keep brands alive • bottle lines, scarcity, entitlement and smarter systems like tokens • volunteering, staffing and building a team that can execute at scale • trip planning tips, hydration, designated drivers and responsible drinking kybourbonfestival.com scotchyburbonboysall.com Make sure you leave good feedback and also become a member or do super chats. Remember to always drink responsibly, never drink and drive, and live your life uncut and unfiltered. Tickets vanish, lines form, and suddenly Bardstown feels like the center of the bourbon universe. We're joined by Randy Prasse, president of the Kentucky Bourbon Festival, to unpack how the festival sold out like a rock concert and what that demand says about bourbon right now. Spoiler: the hype is real, but the best part is still the people, the reunions, and the conversations you only get when distillers and fans are sharing the same space.We get into what's changing on the ground for this year's Kentucky Bourbon Festival in Bardstown, Kentucky: a second general admission gate to move crowds faster, tighter protection of the VIP entrance during key hours, and a new Speakeasy-style upgrade that hints at bigger corporate hospitality plans ahead. Randy also shares how the layout is staying familiar while the experience keeps leveling up, from the craft distillery area to education spaces and activations that make you want to visit a brand's home distillery after you taste with them.Then we go straight at the hot-button topics bourbon fans actually care about: barrel picks (around 30 this year), festival-only releases, and the hard truth of allocated bottles and long lines. We talk solutions like token systems, producing special festival bottles in enough volume to reduce frustration, and why responsible drinking has to be part of the plan for a three-day tasting marathon. If you're planning bourbon tourism, chasing a rare pour, or just curious how a major whiskey festival runs, this conversation gives you the real mechanics behind the magic.Subscribe for more bourbon stories, share this with your festival crew, and leave us a review so more whiskey fans can find the show. What's the one bottle or booth you'd build your weekend around? If You Have GohstsSupport the showhttps://www.scotchybourbonboys.comThe Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world    https://podcast.feedspot.com/whiskey_podcasts/

MoMA welcomes three million people to its Midtown campus in a good year. But the beloved cultural institution now has the power to reach multiples of that through a hoodie, a Lego set, and a chicken-shaped cutting board. General Manager of Retail, Jesse Goldstine, joins the show to explain how MoMA inverted the museum retail model, how every product in the store thoughtfully ties back to MoMA's art, and where the design institution draws the line between rolling out AI partnerships while protecting human craft.  Until the AI Overlords Say Otherwise Key takeaways: Museums historically have defaulted to funneling visitors through the gift shop last. MoMA inverted the formula, shifting the museum's point-of-entry to retail channels.  Cutting SKUs in SoHo raised productivity per SKU and clarified brand identity. Licensing starts and ends with one question: why MoMA? Discovery and gifting resist automation in ways basic replenishment does not. [00:24:04] Jesse: "The DNA of our business is rooted in decisions made by humans in our curatorial department…I will continue to defer to them and put my faith in them until our AI overlords tell me that I need to behave differently." [00:26:43] Jesse: "There's something really special about our brand that... will sort of inoculate it against some sort of automated sock repurchase every six months." In-Show Mentions: Join us at VISIONS: NYC at MoMa on November 3! MoMA Design Stores MoMA licensing partners: LEGO, Mattel Creations, Uniqlo, Champion Associated Links: More on the intersection of art, culture, and commerce: Insiders #186 Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Andrew, Ben, and Tom discuss CoreWeave soaring 17% after raising its 2026 CapEx guidance to $35-39 billion and pushing through roughly 25% price increases across its GPU pricing tiers, extending the useful life of its chips and signing an A100 contract through 2029 despite the SKU launching in 2020, Trump reportedly weighing changes to capital gains taxes including exemptions for homes worth $2 million or less and indexing gains to inflation, a discussion of whether eliminating the corporate income tax and capital gains tax in favor of ordinary income treatment would be simpler and more pro-growth, and a New York State Supreme Court judge temporarily blocking Mayor Mamdani's pied-a-terre tax rollout after finding the city improperly shifted the burden of proving primary-residence exemptions onto property owners, with arguments set for August 31.Join our live YouTube stream Monday through Friday at 8:30 AM EST:http://www.youtube.com/@TheMorningMarketBriefingPlease see disclosures:https://www.narwhal.com/disclosure

Going global stopped being a phase-two project. The brands winning now are global on day one. Going global profitably is the harder business, and the levers that decide it are the ones nobody puts on a slide.Matthew Merrilees has spent two decades on the operational side of cross-border, starting at DHL and now running North America for Global-e. He and Rick walk the international P&L line by line. Payment acquiring, which is bigger than most operators assume. Duty and tax. Classification. Drawback.The math changed underneath everyone. US de minimis went from $800 to zero, so every inbound parcel is dutiable and every SKU needs an HS code. The EU now applies a three-euro charge per unique HS code below the 150 euro threshold, which quietly wrecks any sitewide promotion running a mixed catalog. Seventy-five regulatory changes in the US alone, by Matthew's count.Also covered: why most brands refund duties and taxes to returning international shoppers and never reclaim them, why the Section 321 play through Mexico is finished, what a real multi-carrier setup looks like in practice, and the thinking behind Global-e buying Passport.This episode is sponsored by Avalara. Learn more at avalara.watsonweekly.comRick asked for the one number an operator should check Monday morning. Matthew wouldn't give him one.#watsonweekly #crossborder #global #international

Getting a massive retail PO can feel like the breakthrough your CPG brand has been waiting for. But what if saying “yes” actually puts you out of business?In this episode of CPG Insiders, Dr. Mark Young and Justin are joined by CPA and fractional CFO Scotty Palmer to break down one of the biggest challenges facing growing consumer brands: managing cash while scaling.Scotty shares real-world examples of brands that looked profitable on paper but were nearly out of cash, companies trapped by expensive receivables factoring, and founders who landed major retail opportunities only to discover they couldn't afford to fulfill them.They also unpack why your best-selling SKU isn't necessarily your most profitable, how rapid retail expansion can create a cash-flow crisis, and why looking backward at financial statements isn't enough when your business is growing forward.In this episode:The difference between profitability and cash flowWhy a big retail PO can actually hurt your businessThe hidden cost of receivables factoringHow to model cash needs before entering more storesWhy more SKUs don't always mean more profitHow to identify your most profitable products and channelsThe difference between a bookkeeper, controller, and CFOWhy growing brands need a forward-looking financial strategyIf you're building a CPG brand and preparing to scale into brick-and-mortar retail, this episode will help you understand the numbers behind sustainable growth.Learn more about CPG Insiders: https://cpginsiders.com/Connect with Scotty Palmer / Take the financial quiz: https://palmersadvisers.com/Get your copy of The 27 Unbreakable Rules: https://a.co/d/0bUR3OHeSubscribe for more conversations about building, scaling, and growing successful consumer brands.#CPG #CPGBrands #CashFlow #RetailStrategy #businessgrowth #CPGInsiders

Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac Are you scaling your ad spend without knowing your true customer acquisition cost? If you don't understand your numbers, every additional dollar you put into traffic could be a gamble, even if your campaigns look profitable inside the platforms.I sat down with Kobi Topaz, Head of Tech at Tier 11, to break down how we helped an automotive parts brand uncover the data they needed to scale. We explored why platform-reported ROAS can be misleading and how Data Suite creates a reliable source of truth.See how better analytics, smarter campaign restructuring, and deeper SKU-level insights helped this brand grow from roughly $5.5M in revenue to a $12M trailing twelve-month business. If you're managing paid media and trying to scale profitably, this episode will help you focus on the metrics that actually drive growth.In This Episode:- Why knowing your nCAC is critical before increasing ad spend- Why platform-reported ROAS can hide the real performance picture- How Data Suite creates a reliable source of truth across channels- The role of first-click attribution and multi-touch analysis in growth- Analyzing SKUs to uncover your most profitable products- Why Google Ads optimization starts with business economics- How creative performance analysis can accelerate testing decisions- Using AI-powered tools to automate repetitive marketing analysisMentioned in the Episode: The 5-Step Formula to Calculate nCAC: https://youtube.com/playlist?list=PLsQ90CAO8wGS1TSz-MI0ghv9OThhp_Jy4&si=N6uztGCaZwrkgMGN Previous Episodes with Kobi Topaz: https://perpetualtraffic.com/?s=kobi Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suitePartner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Kobi Topaz:LinkedIn: https://www.linkedin.com/in/kobi-topaz-85547a130/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/

In this episode, we dive into the challenge of getting truly accurate e-commerce financials. Parag Mamnani, CEO and founder of WebGility, shares how combining automation with expert human accountants helps brands uncover hidden fees, track unit economics, and build accurate books. He reveals why pure AI automation falls short in accounting, how SKU-level financial data unlocks hidden profits, and how real-time books drive better operational decisions for multi-channel sellers.Topics discussed in this episode:  Why standard monthly reconciliations often miss vital details.What multi-channel sales complexity does to accounting accuracy.Why relying only on top-line platform revenue deceives brands.How SKU-level cost data unlocks real margin growth.Why pure AI automation fails at complex accounting tasks.How human-in-the-loop approaches ensure full financial accuracy.What real-time cash flow analysis changes for brand scaling.How proper fee categorization protects product profit margins.What diagnostic financial reviews reveal about hidden costs.Links & ResourcesWebsite: https://www.webgility.com/Shopify App Store: https://apps.shopify.com/partners/webgility-incLinkedIn: https://www.linkedin.com/in/paragmamnani/Instagram: https://www.instagram.com/webgilityinc/Get access to more free resources by visiting the show notes at https://tinyurl.com/v8b3bs2bI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Why does a physical store convert up to 70% of its foot traffic into buyers while your Amazon listing struggles to crack 15 percent? Neil Twa dives into this pressing issue on The High Voltage Business Builders Podcast. Most Amazon operators obsess over ad spend, rank, and revenue, but overlook the critical conversion rate. Neil shares a real conversation with a home goods brand member whose main SKU was stuck at a nine percent conversion rate despite solid reviews. Whether you're making $5,000 or $500,000 a month, Neil outlines three actionable moves to transform your conversion rate today. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep340 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep340&learn_mcp=1

Originally broadcast live.E-commerce fulfillment is hyper-competitive. Brands are demanding faster SLA turnarounds, custom unboxing experiences, and complete real-time visibility—all while warehouse operational costs rise and margins get squeezed tighter every year.Whether you're a 3PL looking to break into e-commerce fulfillment or an established operator aiming to scale without operational chaos, we're putting this livestream on to serve as your actionable playbook.Join Kevin as he sits down with three industry powerhouses to break down the full lifecycle of a profitable e-commerce 3PL.What We'll Cover:1. How to position your 3PL to attract high-value DTC brands without entering a price war.2. Vetting your Ideal Client Profile (ICP) and setting rock-solid SLAs before signing the contract.3. Transitioning from B2B/bulk moves to unit-level pick-and-pack workflows.4. Designing lean floor processes that handle 5x seasonal volume spikes without throwing extra labor at broken processes.5. Spotting silent margin leakage: uncaptured custom labor, manual billing errors, and unmonitored SLA penalties.6. Leveraging data and SKU-level profitability models to ensure every account remains profitable.Learn more about Pallite here.Learn more about Big Joe's AP44 here. Follow us on LinkedIn and YouTube.Support the show

The crew breaks down Sensor Tower's big H1 2026 report, digs into why downloads keep falling while nobody seems to want new games, and asks whether ad revenue was ever going to save anyone. Plus a Warframe live service masterclass and the arrow craze that Kress would very much like everyone to stop talking about.Topics Covered:• Disney Solitaire cannibalizing Solitaire Grand Harvest • Where the diligence went on the SuperPlay deal and who is left • Washington State suing Playtika and Aristocrat over social casino• Sensor Tower H1 2026 with downloads down 12% • The 4X surge stalling out while puzzle keeps compounding• The D2C debate and whether the market ishealthier than it looks• AppLovin and AdMob running two-thirds of gaming ad revenue and what that consolidation does to CPIs• Why the top ad revenue games are smaller than anyone expected• Warframe as the live service masterclass Destiny never pulled offCHAPTERS:00:00 – Intro & welcome (Jen, Kress, Phil, Mishka)01:00 – Mishka's Greece trip & DoF event updates (Seattle Roundtables, Gamescom, Grand Slam, Supper Club)08:00 – Playtika update: Solitaire Grand Harvest cannibalized by Disney Solitaire12:00 – M&A Masterclass callback (Chris Petrarca) & licensing math on Disney deal14:00 – Washington State's gambling lawsuit vs. Playtika — social casino legal risk17:00 – Sensor Tower H1 2026 report: overview & app discovery is "broken"20:00 – Direct-to-consumer (D2C) web shops: how big is the impact really?23:00 – D2C by genre: 4X, social casino, Marvel Strike Force example25:00 – Genre trends: strategy down, puzzle up, Block Blast highlight26:00 – The "Arrow" hyper-casual craze — Block Blast install decline29:00 – UA costs spiking: ad spend up, downloads down30:00 – AppLovin & AdMob's growing duopoly over UA33:00 – Social casino's steepest genre decline & D2C revenue shift36:00 – Top publishers by ad revenue (King, Easy Brain, Huuuge)39:00 – Sensor Tower report wrap-up & praise42:00 – Warframe/Digital Extremes: Destiny comparison & live-service execution44:00 – Warframe monetization model breakdown45:00 – Digital Extremes' mobile SKU built with Finland's Nitro Games46:00 – Warframe mobile growth numbers (PC halo effect)48:00 – Squad RPG/gacha mechanics critique — mobile "solved this years ago"50:00 – Why no Western studio has cracked mobile shooters (Fortnite, Roblox Rivals)51:00 – Warframe's marketing-driven themed content drops52:00 – Shoutout: Christopher Dring's podcast52:00 – Outro & next week preview (Castle Clashers, Capcom)

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley tackles what he calls the "silent killer" of e-commerce businesses: inventory mismanagement. Drawing on his experience scaling brands to eight figures, Josh explains how poor inventory forecasting, ordering too much or too little, can devastate cash flow and lead to bankruptcy. He shares cautionary examples, practical frameworks, and key strategies, including SKU-level forecasting, maintaining 90-120 days of inventory, using pre-orders to validate demand, and having liquidation plans ready. Josh emphasizes that protecting cash flow is ultimately more critical than maintaining perfect stock availability.Bullet Points:Importance of effective inventory management in e-commerce.Consequences of poor inventory forecasting on cash flow and profitability.Risks associated with overstocking and understocking inventory.Strategies for accurate inventory forecasting at the SKU level.Guidelines for managing inventory levels and turnover ratios.The impact of temporary demand spikes on inventory planning.Necessity of having a liquidation plan for excess inventory.Benefits of using pre-order pages to gauge demand and improve cash flow.Emphasis on prioritizing cash flow over maintaining perfect stock levels.Lessons learned from cautionary examples of inventory mismanagement.Timestamps:00:00:00 Introduction: The Silent Killer of E-commerceThe host introduces the number one reason e-commerce brands fail and go bankrupt, which he calls the "silent killer."00:00:54 Inventory: The Kryptonite of E-commerceInventory is compared to Superman's Kryptonite, a silent threat that drains a business's power and can sneak up unexpectedly.00:02:00 The Dangers of Inventory ForecastingThe host explains that inventory forecasting is never 100% accurate and discusses the asymmetrical risks of ordering too much versus too little.00:04:48 The Compounding Problems of OverstockingOver-ordering inventory creates a chain reaction of problems, including cash flow issues, debt, compressed margins, and increased storage costs.00:08:01 The Manageable Downsides of UnderstockingOrdering too little inventory has downsides like lost sales, but also upsides like liquid cash and the opportunity to raise prices.00:10:53 Case Study: The Thrasio BankruptcyThe host uses the Amazon aggregator Thrasio as an example of how poor inventory processes can lead a major company to bankruptcy.00:12:55 Key Lessons from Thrasio's FailureLessons include not assuming demand spikes are permanent and the critical importance of forecasting at the individual SKU level.00:14:51 Four Major Inventory RulesThe host shares four core rules for inventory management, including when to kill SKUs and targeting 90-120 days of inventory.00:15:46 Understanding Inventory Turnover RatioA healthy inventory turnover ratio is explained, with a target of 4-6, depending on manufacturer lead times and supply chain.00:17:43 Managing Highly Seasonal ProductsA strategy for seasonal products is to under-forecast and plan to sell out just after the peak demand week.00:21:21 Forecasting for Trendy ProductsFor products based on trends, designs, or sayings, it's wise to forecast a 20% decline in sales year-over-year.00:23:07 The Importance of a Liquidation PlanBrands should build a liquidation plan and establish relationships with partners before they ever face an urgent need to sell excess stock.00:24:09 Managing Inventory for Product LaunchesThe risks of being overly optimistic with new product launches and the importance of placing smaller initial test orders are discussed.00:27:04 The Pre-Order Page StrategyUsing pre-order pages on Shopify is presented as a key strategy to gauge demand and improve cash flow significantly.00:29:00 Improving Your Cash Conversion CycleThe host emphasizes how pre-orders can create a negative cash conversion cycle, which is the key to scaling infinitely.00:31:04 Summary: 10 Key Takeaways for Inventory ManagementA distilled summary of the top ten rules and frameworks for effective inventory management to protect your business and cash flow.00:34:04The Ultimate Goal: Distributable CashThe primary metric for a business owner should be distributable cash, which indicates a healthy, profitable, and sustainable operation.Links and Mentions:Tools and Websites  "Shopify": "00:27:00"  "TikTok": "00:23:07"  "Cash Conversion Cycle Podcast": "00:30:06"  Key Concepts and Strategies  "Pre-order Pages": "00:27:04"  "Liquidation Plan": "00:23:07"  "SKU Level Forecasting": "00:31:04"  "Inventory Turnover Ratio": "00:16:48"  Important Metrics  "Distributable Cash": "00:34:04"  Recommendations  "Download Slides": "00:35:00"Transcript:Josh Hadley 00:00:00  Today I'm going to be talking about the silent killer that kills e-commerce brands when an e-commerce brand goes to die. This is primarily the number one reason as to why they go extinct, and why they potentially even go bankrupt. Today, I'm going to be diving into what that silent killer is and how to defend against it so that it doesn't become the silent killer for your business. Welcome to the Econ Breakthrough podcast. I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. Who am I? My name is Josh Hadley. First and foremost, I'm a man of faith. I'm a husband to a beautiful wife and a father of four children. I've been selling in the e-commerce space for over a decade, doing over $20 million in annual revenue and selling multi-millionaires on Amazon, Shopify and TikTok shop.Josh Hadley 00:00:54  And I am also the host of the number one business strategy podcast for ecommerce entrepreneurs, E-comm Breakthrough. Those of you who watched either the movie or read the comics of Superman recall that Kryptonite was the one thing that could bring Superman to his knees. He almost had invincible power, but when it came to Kryptonite, it was made him almost powerless. It didn't kill him outright. It slowly drained every power that he had. He couldn't fly. He couldn't use his strength. He couldn't see through walls or outrun a bullet. But he was still breathing. Still alive, but completely powerless. The most dangerous part is that he genuinely never saw it coming until it was too late. So how does that apply to business? And what is this silent killer that is the Kryptonite of ecommerce brands. Well, that is inventory. Inventory truly is e-commerce Kryptonite because it is the most dangerous aspect of scaling your business, because it is one of those things that can sneak up on you. And before it's too late, you have already put yourself in a really bad position and effectively made your brand powerless.Josh Hadley 00:02:00  So if we understand that inventory is the Kryptonite for ecommerce brands, what are we supposed to do about that? How do we defend against it? And how do we make sure that i...

In this summer bonus episode of The Food Professor podcast, Michael LeBlanc and Dr. Sylvain Charlebois broadcast live from the SIAL Food Innovation Show in Montreal for a conversation with Naïla Bassin, Marketing Leader Canada, and Carlo Stocco, Managing Director, North America, both of Andriani S.p.A., the Italian company behind Felicia, Italy's fastest-growing pasta brand. Felicia means "happy" in Italian, and the brand's Canadian arrival is built on a simple but stubborn problem: Canadians want healthier pasta, but the better-for-you category has long asked shoppers to compromise on taste and texture. Carlo traces the company's roots to Gravina in Puglia in southern Italy, its rapid European growth, and the decision to build a North American manufacturing facility in London, Ontario rather than simply import from Europe. That plant now anchors a national launch, with organic ingredients increasingly sourced in Canada and an ambition to bring the entire supply chain onshore. Naïla unpacks what makes the product different. Felicia owns its technology and mills its own raw materials, which matters enormously when there's no gluten to bind the pasta. The result is a seven-SKU lineup built on single ingredients and vegetables rather than blends and fillers: buckwheat, brown rice and spirulina, chickpea, red lentil, oat and green cauliflower. One organic red lentil serving delivers 23 grams of protein and 14 grams of fibre, plus iron and potassium. The oat pasta recently took home a NEXTY award for best gluten-free product at Expo West in Los Angeles, chosen from more than 1,000 submissions. The conversation turns to the retail strategy every emerging food brand wrestles with. Felicia has launched in specialty and health stores across Ontario and Quebec, landed at Loblaw in the natural health aisle, secured Costco with red lentil penne plus a limited mid-May drop of organic oat and green cauliflower cavatappi, is rolling into Save-On-Foods, and is in discussions with Sobeys. But where should it live on shelf? Carlo makes the case for the main pasta aisle using Italy's Esselunga, where 14 Felicia items sit alongside conventional pasta and grow the total category, much as cereal and bakery have already been transformed. A sharp listen for anyone tracking Canadian grocery innovation, better-for-you food trends and brand building in a crowded category. About UsDr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world's most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

In this episode, Parag from WebGility shares what he's observed in the profitability differences between six, seven, and eight-figure e-commerce sellers. Other than that, Parag also dives into SKU level economics, overlooked fees, and the best channels to expand to, to maximize profits. Accounting is one of the most boring things about e-commerce.  But it remains to be one of the most important parts of running an e-commerce business.  Because if you are only keeping an eye on your top-line revenue, you might be overlooking an important aspect of your profitability.  That's why in today's episode I'm joined by Parag Mamnani, the CEO of Webgility, where we talk about the most overlooked factors that affect profitability and what the biggest differences are between 6, and 8 figure sellers.  Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what your e-commerce business is worth with Quiet Light Brokerage. Timestamps 00:00 - Introduction to seller profitability tiers 00:29 - WebGility's role in e-commerce bookkeeping 04:28 - Differences between WebGility and competitors 07:15 - Real-time SKU level data and AI integration 09:33 - Lessons from scaling from six to eight figures 11:02 - Emerging profitable channels beyond Amazon 13:22 - Channel expansion and complexity management 16:42 - Impact of AI and brand differentiation 18:28 - Transparency and competition on Amazon 21:38 - Revenue size and scaling challenges 24:32 - Thresholds for business sophistication 28:47 - Granular expense analysis for profitability 32:36 - WebGility's SKU-level reporting and support 34:51 - The importance of accountability in financial data 35:32 - Ideal customer profile for WebGility Resources WebGility - https://www.webgility.com Quiet Light Brokerage - https://quietlight.com The Exitpreneur - https://www.amazon.com/s?k=The+Exitpreneur Want to hear more about Parag or Webgility? You can learn more about Parag through his linkedin page here, and through his company Webgility.  As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

問：Ray White香港的廣告話「免本地印花稅」，這句說話有咩問題？答：這句技術上並無錯——如果買家是澳洲公民或永久居民，一手樓盤確實可以豁免本地印花稅。但廣告沒有告訴香港讀者，海外買家仍要支付額外的海外買家印花稅附加費，這筆附加費才是真正的成本核心，廣告完全沒有提及。問：特許經營（franchise）這個商業模式，在法律結構上有什麼特點？答：特許經營商（franchisor）出品牌，有時還要求指定供應鏈，但前線與消費者直接接觸的一批人，通常不是總公司的僱員，而是買了牌照的獨立加盟商（franchisee）。這種結構令總公司可以享受品牌帶來的收入，同時將僱傭關係、消費者責任等法律風險，盡量隔離在自己和前線之間。問：為什麼管理規模一大，很容易走向官僚甚至極權化的管理方式？答：管人本身充滿變數，難度遠高於管錢。當管理規模去到成千上萬員工，要維持一致的規章制度，管理手段就會自然傾向由官僚化走向極權化；這個現象不止出現在發展中國家的血汗工廠，而是任何勞動密集型的大規模管理都會面對的結構性問題。問：台灣珍珠奶茶可以特許經營遍布全球，但香港的茶餐廳文化做不到，分別在哪裡？答：珍珠奶茶的SKU少、生產流程簡單，茶底、糖度、珍珠都可以標準化生產、中央採購。但香港美食例如乾炒牛河，生產工序複雜，很多要靠師傅手感的「隱性知識」（tacit knowledge），這類知識很容易隨師傅退休而失傳，也很難系統化去複製到另一間毫無經驗的舖頭。問：香港人到海外買特許經營生意做投資移民，背後有一條怎樣的產業鏈？答：在美國的 Franchising 博覽，展場尾段還會有移民顧問律師駐場，即場幫你安排投資移民與買生意的一條龍服務。這類生意很多時原本就是度身訂造給移民人士短期經營，待攞到永久居留權之後就轉手放盤，形成一條環繞著投資移民需求的特殊商業鏈。 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit leesimon.substack.com/subscribe

Jasim Eisa is the founder and CEO of Voadera, a global e-commerce partner helping brands win on Amazon and other online marketplaces. He built the company from selling used books at 15 into a 150-person operation managing over 30,000 SKUs and driving $100M+ in sales. Through Voadera's Marketplace Accelerator, he helps brands fix broken listings, eliminate unauthorized sellers, and scale profitably with full-service marketplace execution. He is on a mission to help great products achieve the dominance they deserve online.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges of margin compression on Amazon and strategies for adaptation.Importance of operational efficiencies and cost savings for scaling e-commerce businesses.Tactics for reducing operating expenses, particularly in supply chain management.The significance of procurement strategies and direct sourcing from manufacturers.Shipping cost optimization through density and packaging strategies.Fulfillment strategies, including the use of FBA versus third-party logistics.Marketing efficiencies focused on organic ranking and conversion rate optimization.Increasing customer lifetime value (LTV) through various promotional strategies.The role of AI in enhancing operational capacity and workflow efficiency.Key performance indicators (KPIs) for tracking business metrics and ensuring team alignment.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley sits down with Jasim Eisa, founder and CEO of Voadera, to discuss scaling e-commerce businesses profitably on Amazon. Jasim shares how his team achieved nearly $820,000 in operational savings through supply chain optimization, smarter procurement, and shipping density improvements. The conversation also covers marketing efficiencies, coupon strategies to boost customer lifetime value, reimbursement recovery, and practical AI applications. Jasim emphasizes that as brands scale, small per-unit savings compound significantly, making operational efficiency as important as growth.Here are the 3 action items that Josh identified from this episode:Stack Small Wins Relentlessly Audit every step of your operations and implement micro-improvements (e.g., packaging, shipping, processes). Small savings per unit compound into massive annual gains. Optimize for Profit, Not Just Growth Regularly review SKU-level profitability, Amazon fees, and inventory levels. Shift focus to efficiency as you scale—margin control is the new growth lever. Use Data to Drive Conversions & LTV Double down on high-converting keywords, continuously test PDPs and coupons, and implement strategies like Subscribe & Save and bundling to increase repeat purchases.Timestamps:00:00:00 Introduction & Cost-Saving InitiativeJasim discusses a major initiative to cut $1 million in operational expenses, focusing on supply chain efficiencies.00:00:24 Podcast Introduction & Guest BackgroundHost introduces the podcast, Jasim Eisa, and his experience scaling an e-commerce business to $100M+ in revenue.00:01:43 Managing Large-Scale Amazon OperationsDiscussion on managing 30,000 SKUs and the complexities of large-scale Amazon selling.00:02:07 Amazon's Evolving Marketplace & Margin CompressionExploring margin compression, Amazon's profit-maximizing changes, and how brands must adapt to new fee structures.00:04:26 When to Focus on Growth vs. Operational OptimizationAdvice for brands on prioritizing top-line growth versus operational cost optimization, depending on business maturity.00:07:30 Leverage in Cost Savings: High-Volume ProductsHow optimizing costs on high-volume SKUs yields significant savings, and the importance of leverage as brands scale.00:08:37 Operational Savings Strategies OverviewJasim outlines the philosophy of achieving savings through many small improvements rather than one big change.00:09:03 Procurement & Cost of Goods OptimizationTactics for reducing product costs by eliminating middlemen and running RFPs to manufacturers.00:10:40 Shipping & Supply Chain OptimizationStrategies for shipping cost reduction, including RFPs for freight, optimizing packaging density, and leveraging Amazon programs.00:13:43 Shipping & 3PL Strategy RecommendationsHigh-level recommendations for shipping from China and choosing between Amazon's logistics and 3PLs.00:15:17 Optimizing FBA Fees & Inventory ManagementBest practices for managing FBA storage, inbound placement fees, and maintaining optimal stock levels.00:17:01 Freight Forwarders vs. AGL RatesComparison of AGL and freight forwarder rates, and when to use each based on business size and shipment volume.00:17:53 Marketing Efficiency: Organic Ranking & ConversionHow aligning SEO, creative, and marketing teams to target high-converting keywords saves money and boosts organic ranking.00:21:39 AOV & LTV Strategies on AmazonIncreasing average order value and lifetime value through coupons, multi-basket analysis, and subscribe & save tactics.00:24:47 Stackable Coupons & Tactical PromotionsUsing stackable and visible coupons to increase conversions, with caveats for premium brands.00:26:02 Ships-in-Product-Packaging & ReimbursementsCost savings from shipping in product packaging and maximizing Amazon/Walmart reimbursements and recovery.00:28:39 KPIs & Data Tracking for Operational EfficiencyKey metrics tracked at leadership and departmental levels to ensure efficiency and profitability.00:30:59 Counter Metrics & Avoiding Operational PitfallsImportance of pairing KPIs (e.g., revenue vs. profit, in-stock rate vs. months on hand) to avoid unintended consequences.00:32:43 Team Structure & KPI ManagementHow leadership and teams use KPIs, Google Sheets, and the Traction framework to manage performance.00:34:33 AI in E-commerce OperationsCurrent state of AI in e-commerce, realistic expectations, and how AI is integrated into specific workflows.00:35:54 AI Use Cases: Creative, SEO, and Product DevelopmentExamples of AI increasing creative output, improving SEO, and aiding product development through contextual prompts.00:39:27 AI vs. Human Labor: Cost-Benefit AnalysisDiscussion on when AI automation is cost-effective versus when human or VA labor is preferable.00:41:08 Final Takeaways & Action ItemsThree actionable takeaways: focus on high-impact savings, optimize high-volume SKUs, and leverage AOV/LTV strategies on Amazon.00:44:04 Book, AI Tool, and Influencer RecommendationsJasim shares his most influential books, favorite AI tool use cases, and respected figures in the e-commerce space.00:46:08 Contact Information & Episode Wrap-UpHow to connect with Jasim Eisa and closing remarks from the host.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "Voadera": "00:01:43"  "AGL (Amazon Global Logistics)": "00:11:17"&nb...

Don’t miss this massive SMB partner shift! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this pivotal episode, we sit down with Jose Gomez Cueto, Microsoft’s SMB leader for the Americas, to uncover the monumental shifts happening within the partner ecosystem and the $20 billion cloud opportunity currently on the table. The discussion dives deep into Microsoft’s commitment to the CSP channel, the explosion of AI agents, and why shifting from traditional headcount growth to outcome-based results is critical for survival. From navigating the complexities of the marketplace to the urgency of becoming “Customer Zero” with AI tools, this conversation provides the roadmap every MSP needs to thrive in the new era of technology. https://youtu.be/QE-1w7GeyPM Key Takeaways Microsoft operates a $20 billion cloud revenue business in the Americas alone, with 80% driven by the channel. The Cloud Solution Provider (CSP) program is now Microsoft’s primary hero motion for the fourth region. The currency of SMB growth is shifting away from headcount and moving directly toward AI-driven outcomes. MSPs must transition from traditional IT outsourcing to strategic business process consulting to survive. Failing to proactively adopt and secure AI tools creates massive liability and shadow AI risks for organizations. IT providers are urged to become “Customer Zero” by deploying and testing Copilot and autonomous agents internally before selling them. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags CSP, Agent 365, SMB cloud revenue, outcome-based selling, Copilot for business, Defender for business, shadow AI risks, AI agent deployment, Purview data security, Marketplace API integration, autonomous agents, Customer Zero, Microsoft Americas segment Transcript Jose Gomez Cueto AUDIO PODCAST [00:00:00] Jose Gomez Cueto: And, and you know, if I might say something that is confidential, avid Vince, uh, to be quite honest, please, please, uh, by definition, a marketplace is eliminating intermediaries. [00:00:11] Vince Menzione: You can feel it happening. [00:00:13] Vince Menzione: The ecosystem is shifting beneath us. The way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:23] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:45] Vince Menzione: It is the strategy because being in the room changes everything. Let’s start. [00:00:55] Vince Menzione: I am absolutely thrilled for our, our next guest. Um, some of you heard me talk about this maybe earlier or in various pockets of conversation. Um, I believe both the SMB market is an, is an incredible opportunity. We’ve called it the Acre of Diamonds at Ultimate Partner at previous events. And then the MSP community, which I want to thank so many of you to for coming, coming on board now. [00:01:25] Vince Menzione: ’cause we’ve had some MSPs that have come to all our events. And doubled, tripled, quadruple the sizes of their business. From what they’ve learned in these rooms. And so we invited our next guest to come. Oh, Jose, come on up. Jose Gomez Cuerto is the leader of Microsoft’s SMB business for the Americas. Come on. [00:01:43] Vince Menzione: Come on over. Come on over. Sit down with me. And I was so thrilled to get this gentleman to come join us. His team is doing incredible work. I got to meet some of his team actually earlier this year. And we know each other for many years ago. [00:01:56] Jose Gomez Cueto: We do. [00:01:56] Vince Menzione: When I was at Microsoft, right? Yeah. So, so great to see you again. [00:01:59] Jose Gomez Cueto: It’s a pleasure to be here. Uh, thanks for the invitation. I’m thrilled to be here. And thank you all for making time, uh, or traveling here. Uh, this is the best time. To be in the industry. [00:02:10] Vince Menzione: It’s an incredible time. [00:02:11] Jose Gomez Cueto: Yeah, [00:02:11] Vince Menzione: it’s an incredible time. So sit down. Yeah, sit down. Let’s, yeah. So let’s talk about you and your organization. [00:02:17] Vince Menzione: Um, let’s talk, well, I, I, I wanna bring this up because it was like, the noise I heard in the room when I was, I went to Interven earlier this year. Yeah. Is, does Microsoft Care about this market? And, um, I was at Microsoft many years, we worked together when I was a, a gm. And, uh, it was run differently back in the day. [00:02:37] Vince Menzione: Yeah. And there’s been a lot of changes to what we call the SME and C business now. Mm-hmm. Uh, and the SMB business, which you run. So let’s talk a little bit about your organization, where you sit in the organization, and then I want to kind of dive in a little bit about what’s changed. ’cause a lot has changed for the better. [00:02:54] Jose Gomez Cueto: Yeah, it’s a great question and I think that that’s what a lot of people think about, uh, SMB and, and who’s SMB and, and who’s at Microsoft and who do I talk to. So, [00:03:02] Vince Menzione: yes. [00:03:02] Jose Gomez Cueto: Uh, even though I know a lot of, uh, friendly faces in the room, I think it’s a great, uh, starting point. Vince, so. Basically, uh, I am responsible for what we call the small and medium business, uh, segment. [00:03:15] Jose Gomez Cueto: Uh, we can also call it small and medium enterprises. Uh, I would say that it is not a monolith. Uh, we do have, uh, subsegmentation, I think that our friend Jay was talking about up to 20 subsegmentation. Uh, we think about it for simplifi simplification purposes on three. Uh, so we have, uh, the smaller organizations, the medium-sized organizations. [00:03:36] Jose Gomez Cueto: And then what we call top point manage, which is basically large enterprise that we simply don’t have an account management team, uh, assigned to. And we are the happy recipients of many of those, uh, every year. Uh, so I would say that, uh, a best definition would be also anything that is unmanaged and is primarily driven through the channel. [00:03:54] Jose Gomez Cueto: Uh, we run in the Americas approximately more than $20 billion of revenue, uh, on cloud. Uh, that’s [00:04:01] Vince Menzione: crazy. [00:04:01] Jose Gomez Cueto: So, and 80% of that is done. Through companies that are here, [00:04:05] Vince Menzione: $20 billion of business. [00:04:07] Jose Gomez Cueto: Yeah. So, um, the, the Americas region that I’m, uh, representing and under my responsibility includes basically three sales units, the United States, Canada, and Latin America. [00:04:18] Jose Gomez Cueto: Yes. Latin America is more fragmented because we have multi-country and multi, uh, subsidiary, uh, structure. Just to recap a little bit of what you asked me rewinding on what has happened in the last two or three years. Yeah. We brought basically, uh, probably something that you might remember from you were there. [00:04:36] Jose Gomez Cueto: I, yes. Uh, which is bringing the segment, uh, with the channel together. So, uh, I think that, um, uh. Earlier in the morning, uh, Steven was, uh, talking about it, what we call S-M-U-N-C, which is, uh, this segment with the channel. And the main reason is to drive, uh, that synergy, uh, and making, uh, a very bold statement that many of you might remember in the last two years, uh, Judson and Ralph, uh, heter or, or new, uh, president for this, uh, fourth region. [00:05:05] Jose Gomez Cueto: Uh, ’cause we call it fourth region. Yeah. ’cause the other one is our enterprises. [00:05:08] Vince Menzione: Yeah. So Asia, Americas Exactly. And, and EMEA. Then you’re the fourth region. [00:05:13] Jose Gomez Cueto: We’re the fourth region. So, so, um, making CSP, uh, our hero motion, and that is fantastic news. I, I started, uh, part of my journey, uh, in, in the channel, uh, way earlier in distribution in the year 2000. [00:05:30] Vince Menzione: Yep. [00:05:30] Jose Gomez Cueto: Uh, and fast forward, I would say 2011, we were launching the first commercial SaaS offering, which was Office 365. Um, I had the privilege to be, uh, leading the launch globally for that. Uh, but then we, the first thing we did was build a channel, and that was called syndication. And basically the precursor of that, uh, became CSP, basically putting, uh, the partner or customer in the middle, the partner around it for the, not only the, the opportunity, but also the responsibility to serve the customer. [00:06:04] Jose Gomez Cueto: 360 from, uh, presales all the way to, uh, uh. Upsell cross sell, and in between deployment, uh, things, uh, around, um, servicing, bundling offers, uh, troubleshooting and support, et cetera. So, uh, back to your question was, this is a very important thing because we’re basically, uh, making our channel the scale and, and the vision that we have is, is that we are gonna be continuing to scale through the channel. [00:06:33] Jose Gomez Cueto: So, um, one last thing I say, uh, in terms of the organization that I think is important for everyone to understand, and I’m gonna go a little bit into more org structure, is that we, we have these three sales units that are geographic. But, uh, what we’ve done this year is to have, uh, more depth on the solution area. [00:06:50] Jose Gomez Cueto: So you might remember that, uh, we’ve simplified them, uh, same as we used to have 8, 13, 13 areas. Now we have only three Oh yeah, same, same, uh, in the solution area. So we have, uh, the AI business solutions. Uh, cloud and AI platforms. And then, uh, security and my team basically mirrors that structure. And we have, uh, team members, uh, primarily, um, our partner, solutions specialists that are, their job is to work with companies like you. [00:07:17] Jose Gomez Cueto: Uh, some few we do, uh, direct in others. What we do is work with, uh, our top distributors, and I think we have, uh, in the room many of those. I think Google is gonna follow up, uh, for PAX eight, and that’s, uh, how we’re going to market now. [00:07:31] Vince Menzione: So just a little bit of context too for me. ’cause I, I, I had heard this at another event. [00:07:36] Vince Menzione: Yeah. And I just wanted to share this. Um, when I was at Microsoft, we, we did not put the right emphasis and energy and resources in the s and b market when I was there, or, or it was fragmented. Every group did it differently. You remember those days too, right? Well, with public sector, we didn’t necessarily have a team focused, and every business did it a little bit differently. [00:08:00] Vince Menzione: Mm-hmm. And I think one of the contexts you, you mentioned Ralph and being in Ralph’s organization. Yeah. Pulling that all together and creating the fourth region created a lot of focus that didn’t exist. And consistency in terms of execution. I think that’s what you’re talking about here. Right? And then also the fact that like, we didn’t, I don’t think we had a sep, an SMB leader back in, back in the day. [00:08:22] Vince Menzione: Like we didn’t have somebody that we can go to to think about the MSP community the way we do today. Mm-hmm. Right. We were just, they were just almost like unmanaged entities out there. Yeah. Was that, would you, would you agree with that? [00:08:32] Jose Gomez Cueto: Yeah, I, we went through several iterations that, uh, you might argue, uh, were painful or not. [00:08:38] Jose Gomez Cueto: Uh, ultimately what we’re committed is to simplify the partner experience. And make that the same for the customers. But what we have is now one center of gravity, uh, a global SMB organization. We have three area leaders. And uh, and that helps us, uh, to be quite honest and in confidence. And you and I talked about it, Jose, this is a forum for, uh. [00:08:58] Jose Gomez Cueto: Speaking the truth. Uh, we, we, we have to fight the gravitational force of the managed space. The company has a big enterprise footprint, so, uh, many of us have become, uh, the chief agitators, uh, to fight the good fight, uh, for SMB. Uh, try to under unpack, uh, in every single conversation with senior Execut. [00:09:17] Jose Gomez Cueto: What is an MSP? And no, it’s not data consulting or one of the large, uh, global design. Uh, and then we explain what they do and then what is a two tier channel, how do distributors work? And, uh, and what about this and what about that? So I think that that has been, uh, a great, uh, progress and a lot of that can be reflected, uh, into how we’re, hopefully everyone in the room is seeing it in how we’re going to market. [00:09:40] Jose Gomez Cueto: I’ll give you two examples. [00:09:41] Guest: Yes. [00:09:42] Jose Gomez Cueto: Um, for, for quite some time. We, we have very limited, uh. Product truth. That’s what the lingo that we use internally, uh, related to offer that were targeted to SMB. And I would say that, uh, business premium, uh, for M 365, uh, was the fact to offer. But now we’ve been able to in, uh, increase, uh, the not so not only commitment, uh, but also the investment that we’re doing as a company into launching offers. [00:10:08] Jose Gomez Cueto: So we have a co compiler for business that is. At a lower price point that has, uh, the same capabilities at the enterprise, uh, that we’re, uh, doing that we also have some security, uh, offers, uh, that are now unattached to business premium, which is our hero motion for sub 300 space. So you start to see, uh, an important trend and it’s great to have jobson at a CEO, uh, of the commercial business capacity because, uh, we’re making things happen. [00:10:34] Jose Gomez Cueto: So what I would say is that I love coming here to these forums. A lot of my team members are here. We’re here to learn. We’re the learner. All we, we, we don’t know much. We need to learn more. Uh, and, and just keeping us honest in terms of bringing that, uh, ethos of, of the customer that most of you are serving and, and, and things that we can improve to get better to deliver value. [00:10:58] Vince Menzione: Yeah. And the speed at which you’re moving has been pretty fast. It’s been very nimble. Like I, I, I’ve been watching this progression. It’s really like you, you’re really leaning in. I was actually hoping because I could ask you a bunch of questions. Yeah. But we have such a great audience and for the first time we really have opened it up to a lot of MSPs in the room. [00:11:18] Vince Menzione: Yeah. And I know you, you wanna get some interaction with some of these folks as well. I thought maybe we would open if you’re okay with this. Yeah, absolutely. I’d rather than I go off script a little bit. I’d rather open it up to some of the MSPs in the room. We’re sitting here eager to learn how and, and what Microsoft is going to do to help. [00:11:35] Vince Menzione: Because I think the opportunity, I personally think the opportunity is huge right [00:11:38] Jose Gomez Cueto: now. Yeah. Let’s do that and well, we get, uh, warmed up. I would say that. [00:11:43] Vince Menzione: So we need some mics. Yeah. [00:11:43] Jose Gomez Cueto: Uh, something that I’m, that I’m seeing, uh, Vince, and, and, and a question that many of you might have is why now? And, and why this an, an exciting, an exciting time. [00:11:54] Vince Menzione: Yes. [00:11:54] Jose Gomez Cueto: Um, and I would say that, uh. Right now we’re seeing, obviously Jay talked about it and, and the big transformation, but it’s a once in a generation or one in a lifetime. Yeah. Uh, shift of the entire platform. Uh, and, and a lot of the scenarios are even maybe scary, but what we see is huge opportunity. And from an SMB perspective, uh, the biggest thing that excites me is moving from, um, something that was. [00:12:23] Jose Gomez Cueto: More related to size, and now we’re moving to outcomes. So, so think about the future of SMBs, uh, with agents and things being measured on outcomes. And, and what this leads to is, uh, Jay talked about it as well, and sorry Jay, it’s such a good job that I keep quoting you. Um, we do that a lot. Uh. You got it. [00:12:49] Jose Gomez Cueto: So you talked about, uh, I noticed that Bill Gates when he said, you know, uh, uh, a pc, uh, in every desk and what we see is every human empowered with agents. Yeah. Especially in work. And what does that mean, that the currency changes being, because what you’re gonna be able to, to envision. Not in the, in the, in the near future, but now is an agentic explosion where then, uh, the currency is outcomes? [00:13:14] Jose Gomez Cueto: Yes. So if you think of an SMB growing, it’s not growing on, on, on full-time employees or headcount. It’s growing on the ability to do more through agents. So, so I think that’s an important thing and, and that’s something that we’re working very closely with our all, all our channel and the offerings that we’re launching to market as well. [00:13:32] Vince Menzione: I also think about the MSPs as being perfectly positioned because what you described, the new, the new model, the future customer and the outcomes is gonna require hands on the steering wheel at all times. [00:13:44] Jose Gomez Cueto: Yes. Yeah. So on that one, and still waiting for some, uh. Someone that is not shy to ask questions, but we’ll, we’ll keep going in the meantime. [00:13:52] Jose Gomez Cueto: Uh, I, I think that, uh, we are learning, all the [00:13:55] Vince Menzione: MSPs are lined up over here. I’m marching them all. [00:13:57] Jose Gomez Cueto: We, and, and I almost know by name all everyone in the first two rows. Yes. Uh, so, so, uh, I might pick on them. Uh, they’re too shy, but, but we’re learning together. Uh, Vince, uh, the important thing is, is the transformation, uh, and the opportunity, but also the risk of, uh, not acting. [00:14:17] Jose Gomez Cueto: Uh, what we were seeing, uh, for the first, uh, year or two was kicking tires, people testing, uh, ai. And now what we’ve seen is basically, uh, a full adoption. Uh, of the agentic technology, not even adoption of the tools, but embracing the technology. So I, I want to give you, uh, two specific, uh, examples or data points we have, uh, just in the Americas, more than almost 9 million, uh, people using copilot chat. [00:14:49] Vince Menzione: Wow, that’s amazing. [00:14:50] Jose Gomez Cueto: So imagine, uh, the, the potential that is there for people that are actively using the tool. Yeah. Uh, to en enable new scenarios of doing things. Uh, another example, and I think I have, uh, someone in my team here, is Amber in the room. Amber Kinney? No, she left. Okay. So Amber runs, uh, cloud and ai, uh, uh, or Azure platform. [00:15:12] Jose Gomez Cueto: Uh, her team has deployed, uh, more than, uh, 11 agents internally for our partner solution specialist, uh, from. Simple agents that will, uh, tell is if a specific deal is eligible for a pre-sales or post-sales program. And comparing all the complexity of our programs, oh my [00:15:29] Vince Menzione: goodness. [00:15:30] Jose Gomez Cueto: All the way to, to, to managing a pipe more effectively of opportunities. [00:15:34] Jose Gomez Cueto: So what we’re seeing is real. This is not something that people are just kicking the tires. It’s like this is the opportunity. So back to, to the point of m ms. P uh, is, is about learning together on how to transition. To, uh, a model that is gonna be based on outcomes. And, and we were discussing, uh, I was with some of our distributors, uh, many of them in the last two months in, in a specific partner advisory, uh, councils and, and some people were just sharing their experiences. [00:16:04] Jose Gomez Cueto: Oh, I decided to charge X amount for an agent. And how do you come up with that number? I don’t know. We’re just testing. Okay. And what about their current revenue? Uh, and, but what about the tokens? What if, uh, the agents start to consume and they’re gonna do the metering? So, so I think that we’re learning together in this space. [00:16:22] Jose Gomez Cueto: Um, but what it is important is just to think about the important, the, the, the critical role that the MSPs are gonna have in leading. And the biggest challenge that we’re seeing and, and we see it over and over and over is, uh, the part about scaling. [00:16:38] Vince Menzione: Yes. [00:16:39] Jose Gomez Cueto: The skilling is not, uh, about learning how to use the copilot tool or to do, uh, some, uh, you know, tuning and that, because thankfully our, at least our, our technology as a platform, uh, pretty much carries the same, uh, security, uh, and compliance configurations that you have in your Microsoft 365 tenant. [00:17:00] Jose Gomez Cueto: But it is more the, the, the skilling about understanding how to do. Customer outcome conversation. What is your AI strategy? What [00:17:08] Vince Menzione: that’s scaling? Yes. [00:17:09] Jose Gomez Cueto: What really matters? Not [00:17:10] Vince Menzione: the technical skill. It’s, it’s really the approach that they’re taking. [00:17:14] Jose Gomez Cueto: Yeah. [00:17:14] Vince Menzione: With the organization. I, it seems that MSPs for many years were down in the weeds. [00:17:20] Jose Gomez Cueto: Yeah. [00:17:20] Vince Menzione: They were turning the, the wrench, so to speak, in the organization, and yet now it seems like this. Kevin Piker, your old boss used to use this term. The, the CIO. The CEO is the new CIO. In other words, you need to be selling upstream. You need, you need to be having the conversations in the organization that are strategic [00:17:40] Jose Gomez Cueto: Yeah. [00:17:40] Vince Menzione: To that organization. [00:17:41] Jose Gomez Cueto: So, two, two twofold on, on that, uh, point, which is very important. One is, uh, not our, a lot of our MSPs are equipped right now. [00:17:49] Vince Menzione: Yeah. [00:17:49] Jose Gomez Cueto: To have a, a conversation about business strategy. Because traditionally has been more outsource it. [00:17:56] Vince Menzione: Yes. [00:17:56] Jose Gomez Cueto: Uh, we started with, you know, managing the networks, then adding services, support tickets, et cetera. [00:18:03] Jose Gomez Cueto: So being able to have that conversation is important. Uh, we, we see through a lot of our tooling that, uh, the shadow AI is everywhere. And what I always tell in any MSP conversation that I have is risk security. You’re on the hook if something happens. That’s right. So if you’re not acting. Uh, then it is a liability. [00:18:22] Vince Menzione: You’re letting things take off in your own organization. Yeah. People are using [00:18:25] Jose Gomez Cueto: philanthropic on their own. The company can go, uh, bankrupt or get sued or get, uh, if they’re in a regulated industry, they can be taken out, et cetera. So, so that’s an important point, uh, related to, to that transformation. Uh, and, and the other part of the skilling that you mentioned that is super important is being in the weeds. [00:18:45] Jose Gomez Cueto: That is where the innovation is happening. Yeah. The later research that we have is being in the front line because it’s all about, uh, reinventing those processes. So I think that it’s a, it’s a good combination that if we have the MSPs, um, and we’re working, uh, not only internally but with our distributors to develop the right skilling around those other type of, uh, consulting skills. [00:19:07] Jose Gomez Cueto: Uh, data skills, uh, business process, uh, redesign and flows. Uh, that is where, where we see the big opportunity. [00:19:14] Vince Menzione: So it’s balancing out the technical skills with the business process skills, the consulting skills. Yeah, exactly. I think we have a question over here. Yeah. [00:19:22] Guest: Good afternoon, Vince. Good. Sorry. Thanks for the great content. [00:19:26] Guest: The question is around small medium businesses and the cost around cybersecurity. So. Basically, as new tools are coming up that are AI based, such as co-pilot for security, defender for AI, are also consumption based, is there a risk that SMEs will be left out under that cybersecurity poverty line? [00:19:52] Jose Gomez Cueto: I don’t think, uh, it is, uh, a risk to being left out, uh, in the country that the, the SMBs, I would say are more help is needed. And, and the way we think about it from a perspective of, of ai and specifically I’m want to talk about agents, uh, it was mentioned by Steven in, uh, in the morning, and I’m gonna talk a little bit high level and then I’m gonna try to bring it down to, to more tangible is this concept of intelligent and trust. [00:20:19] Jose Gomez Cueto: So on the intelligence, what, what we’re, what we’re trying to say here is that your AI is not just generic stuff that you just prompt and you get like anything that is on the web, but there’s contextual. Data, and, and that’s what we do, uh, with what you might be familiar with, which is the iq. Uh, so we have, um, iq, uh, also in Foundry and on our different data products. [00:20:40] Jose Gomez Cueto: So basically bringing the context of your work, of your contacts, of the people you interact, uh, of the meetings of, of the emails, of the SharePoint files, but also important connectors that are in line of business applications that you can bring to copilot. And then. That intelligence, uh, is relevant and that that basically increases innovation. [00:21:01] Jose Gomez Cueto: And the part about trust, uh, uh, not exactly in cybersecurity, but, but related is basically, uh, agent 365. Uh, can I see, show of hands, who’s aware of Agent 365? Maybe like [00:21:14] Vince Menzione: in the front two rows, [00:21:15] Jose Gomez Cueto: 20%? Yeah. So, um, that is basically, uh, an, an amazing opportunity for our MSP channel because it gives you opportunity to. [00:21:25] Jose Gomez Cueto: Basically observe, uh, govern and apply security to the, the agent activity that is happening. So we think in the context of ai, I think that that’s a, a, a super important, uh, aspect to mitigate any risk of, of what can happen if there’s not, uh, the right, uh, posture. Uh, and then, uh, on, on, on the other part of security, I would say that something, I mentioned something about offers. [00:21:51] Jose Gomez Cueto: We brought the capabilities of the enterprise, uh, SKUs and solutions into these add-ons to N 365. So I would say that with, uh, defender for business, uh, plan two, and sorry to go into the SKU language, uh, it, it is important to, to understand that you have those advanced capabilities. And then another one that we’re pushing, uh, hard and, and is had great receptionist, um, uh, purview, uh, and purview. [00:22:15] Jose Gomez Cueto: What allows you is just to really do everything related to data. Data security policies of what data should be prompted by the model, what information to stay or, or, or not stay. Uh, and I think that’s, that’s also a good opportunity that we’re seeing to bring those, uh, advanced capabilities into the SMBs. [00:22:33] Jose Gomez Cueto: The challenge that we have is how do we get them faster, uh, to everyone, especially when there’s, uh, you know, competing, uh, so solutions around it. [00:22:44] Vince Menzione: We have one more question, and I think we’re probably gonna have to break after that. I know we’re over time already and you’ve got a busy rest of your day. I got, well, we got one back there and we’ve got a mic up here, so, so we have two questions. [00:22:57] Vince Menzione: Yeah. We’ll do Tim first and then we’ll get the [00:22:59] Vince Menzione: mic up. I’ll go for the first 30 minutes and we’ll go from there. Yes. Long time listener. Great to see you again. Jose. Um, business premium, we did E seven. We talked about getting a voice from the MSP space. To build out a business premium, like additional offering. [00:23:13] Vince Menzione: Is there any context to that you have any vision in your crystal ball for October? [00:23:17] Jose Gomez Cueto: Uh, I cannot say or, or deny. Uh, but yeah, I think that what, what you I love it in, in all seriousness team. Uh, thanks for the question. Uh, I think that what you should expect is, uh, I call it product truth, uh, more, uh, SMB built purpose built for solutions. [00:23:35] Jose Gomez Cueto: So an equivalent of, of any seven as well. Yeah. [00:23:40] Vince Menzione: You still have, we have another question in the back? Yeah. Yeah. Okay. [00:23:43] Guest: Yeah. Uh, Jeremy here with Integral, um, there’s this kind of idea going around that while CSP has been very successful for many of us as MSPs and, and since the beginning, it’s been a great program that was focused on s and b and it’s come up now. [00:23:57] Guest: There’s this kind of shift saying, and CSPs and you think about being marketplace companies where CSP is, the plumbing and marketplace is, is the lead. If that is true, or maybe you comment on that, that idea. How does marketplace strategy playing into kind of, I guess I’m plugging serials piece now from behind, but how does marketplace strategy then play into the s and b market if CSPs are focused on that marketplace mechanism? [00:24:21] Guest: Where CSPs now are and the, and the modern work and all the things that we’ve been doing really well for a long time become, maybe plumbing is too far down the stack, but really marketplace being a focus, is that a strategy piece that we should be thinking about for CS p strategy overall? [00:24:36] Jose Gomez Cueto: Yeah, it’s a great question and I’ll try to keep it brief. [00:24:39] Jose Gomez Cueto: Uh, I think you need my v The vision that we have is we’re doing both. Uh, we’re empowering, uh, and customers to find what they need. Uh, in the marketplace. Uh, zero talked about also the opportunity for resellers to get enrolled and start to add services and other things. There’s also, another part of the is, is multifacet, uh, to work with ISVs to make it easier and recruit them to bring the right offers. [00:25:03] Jose Gomez Cueto: For SMBI would say that the feedback that we need is to make sure that the right SA ISVs are the ones that serving SMV are represented. Then from another front, I would accept that yes, we have some, uh, plumbing work to do because right now, uh, some part of the billing is not really that nimble for a two tier model if you’re working through a distributor. [00:25:23] Jose Gomez Cueto: So we made some great progress. Uh, we, we, uh, have, uh, announced something and Ignite, if you missed it, I think we might talk about it, uh, soon. Uh, but we have that, that connection via APIs with, uh, the four largest, uh, global distributors. So we’re making progress towards something that will be seamless. Uh, but I think that the biggest opportunity that we have is, is to crack the code, uh, for marketplace. [00:25:46] Jose Gomez Cueto: And, and, you know, if I might say something that is confidential, avid Vince, uh, to be quite honest, please, uh, by definition a marketplace is eliminating intermediaries. So that’s the dilemma. How do you bring the channel in between to help you expand, [00:26:02] Vince Menzione: right? [00:26:03] Jose Gomez Cueto: That that is really the, the, the, the, the holy grail, if I may use those words. [00:26:07] Jose Gomez Cueto: Uh, but that’s something that, that we’re working towards. And I think, uh, we have a great opportunity ahead and, and you should expect, uh, more announcements as we head into the summer events on how we’re gonna make that more seamless. [00:26:19] Vince Menzione: And REO really lit up the channel Yeah. In, in a big way. ’cause that a hundred percent, that was a blocker before. [00:26:24] Jose Gomez Cueto: Yeah. [00:26:24] Vince Menzione: Yeah. But CSP is also an incredible opportunity if it, you know, I know, I know there’s other sessions and conversations around it. And it does feel, and I’ve heard this before, like I wanna buy from my MSP because they’re the ones I trust. [00:26:37] Jose Gomez Cueto: Yes. [00:26:37] Vince Menzione: But yet I go, I have to go around the system in order to transact my Microsoft licenses. [00:26:43] Vince Menzione: Right. Yeah. And that’s, [00:26:45] Jose Gomez Cueto: I think the scenario getting the gentleman was mentioning is related to marketplace. But yeah. Vince, uh, uh, I just wanted to perhaps close, uh, please. Because I think we’re outta time, right? Yeah, we [00:26:54] Vince Menzione: are. [00:26:54] Jose Gomez Cueto: Yeah. Uh, just in terms of what to expect, uh, we are continuing to be, uh, partner centric. [00:27:01] Jose Gomez Cueto: You should expect as we go into the next fiscal year, uh, more refinement into the customer subsegmentation, we have this concept of above 300 and below 300, uh, working even closer with our distributors to help us scale and amplify the efforts that we do around recruitment, scaling, go to market, uh, co-sell, et cetera. [00:27:22] Jose Gomez Cueto: Uh, and then, uh, obviously expect, uh, we, we, a call to action that I have for everyone is become customer zero. Vince, I’m gonna put you on the spot here. How many agents did you use today? [00:27:37] Vince Menzione: None. [00:27:37] Jose Gomez Cueto: Okay. [00:27:38] Vince Menzione: I, I’ve been in the room leading the room today, [00:27:41] Jose Gomez Cueto: even with more reason. [00:27:42] Vince Menzione: No, I, in, I need to do [00:27:43] Jose Gomez Cueto: more. Put your autonomous agents. [00:27:44] Vince Menzione: I do. [00:27:45] Jose Gomez Cueto: I’m not kidding you and I didn’t, I need to be [00:27:47] Vince Menzione: more of [00:27:47] Jose Gomez Cueto: a frontier for myself. The answer I get usually is like one hand raiser, by the way. Uh, but, but, uh, jokes aside, uh, I think. Becoming customer zero is critical. We cannot be deploying and selling what we’re not using. Uh, we have, uh, great tooling for low-code scenarios, uh, in, in, in, now, I don’t wanna say like in a few months now we have no one, uh, people that have zero knowledge and coding already developing and deploying agents into a secure environment. [00:28:19] Jose Gomez Cueto: It is happening. [00:28:20] Vince Menzione: Yeah. [00:28:20] Jose Gomez Cueto: So, uh, then, uh. Copilot. It is not a competitor charge, GVP or cloud. It is a platform we have both included. [00:28:29] Vince Menzione: Yes. [00:28:29] Jose Gomez Cueto: Do we have multimodal, we have iq. That is everything, uh, closed in terms of, uh, your intelligence. It is secure by default. Uh, and then allowing you to, to do, um, agents and then agents 365 to manage it. [00:28:41] Jose Gomez Cueto: So basically those three stages, customer zero. Uh, copilot agents and Agents 365 as your tool to, to manage them [00:28:50] Vince Menzione: and don’t go rogue and start doing your own things with anthropic and setting up your own instances because you’re gonna compromise your, your instance in your environment. [00:28:59] Jose Gomez Cueto: Well, actually, uh, if you do it in the copilot interface [00:29:02] Vince Menzione: Oh, well, I’m saying do it. [00:29:03] Vince Menzione: Yeah. I’m, I’m at RO going off, off, off, uh, [00:29:06] Jose Gomez Cueto: off. Yeah. Yeah, [00:29:07] Vince Menzione: yeah. Great. Well, thank you, sir. Appreciate you. Thank you. Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. Subscribe where you listen, and head over to the Ultimate partner.com for show notes related content and the resources for this episode. [00:29:29] Vince Menzione: And if you haven’t already, now’s the time to register for the Ultimate Partner Live event in Reston, Virginia, October 26th through October 28th. Until next time. Keep showing up in the rooms that matter because being in the room changes everything.

Amazon is selling its AI shopping tech to your competitors, and most operators are ignoring this shift at their own peril. Neil Twa dives into a Retail Dive article that reveals Amazon's strategy of offering its AI shopping assistant to other retailers, not just keeping it in-house. This move could impact your conversion rates if you don't adapt. Neil shares a real-world example of a mid-sized home goods brand that faced similar challenges. With a solid SKU count and decent margins, they had to rethink their customer engagement strategies. Neil outlines three critical moves for sellers: audit your customer data beyond Amazon Ads, use every touchpoint outside of Amazon, and prepare for the influx of decisions every new AI tool brings. This episode is a wake-up call for sellers at every level. The High Voltage Business Builders Podcast is here to guide you through these changes. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep334 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep334&learn_mcp=1

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.Chris Maffeo is welcoming Jean-Robert Bellanger, co-founder of Amaretto Adriatico, the new-generation amaretto brand from Puglia available in more than 40 countries.How do you build a brand in a category nobody is paying attention to?Why does drink strategy matter more than product quality alone?How do you manage a portfolio across different ABV levels and limited editions without losing focus?And why is reinventing something that already exists always more powerful than inventing something from scratch?Find all episodes featuring Jean-Robert Bellanger at themaffeodrinkspodcast.com.Timestamps:00:00 Introduction, BCB Berlin and launching Amaretto Adriatico just before COVID01:33 Reviving the amaretto category, the Amaretto Sour and what Jeffrey Morgenthaler changed04:57 Why most amaretto is no longer made with almonds and the gap Amaretto Adriatico was built to fill08:17 Movement as a brand strategy, how new recipes recruit new drinkers into a category13:25 Spotting cocktails versus inventing them, Campari and the Negroni, Aperol and the Spritz18:36 The three SKU portfolio, how Adriatico Roasted, Bianco and Zero came about24:20 How different markets consume the product, Italy versus UK versus America30:09 The role of the homeland, why being distributed by Velier in Italy opened every door after33:44 Boots on the ground, why distribution without people on the field is useless40:00 Collaborations as a brand building tool, from cognac cocktail kits to chocolate in duty free49:45 Limited editions, Evan Williams bourbon cask, Caroni, Bonollo Grappa and Maison Ferrand cognac53:00 The US push and final thoughts, go where nobody else is and do not read IWSR data alone Wanna know what the conversation above means for your team? It's in the paid section.For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world's largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/Follow Costco online at: https://www.costco.com/f/-/company-informationMark answers these questions:So Mark, let's kick it off with the big news that completely shocked the industry. At recent industry events, you took the stage and did what almost no other Retail Media Network does: you completely exposed Costco's full technology stack—revealing every single identity vendor, DSP, and clean room provider you use. Why did you make the deliberate choice to embrace absolute transparency, and how has that transparency directly influenced ad spend from skeptical brands and agencies?Transparency builds the ultimate trust, no doubt. Now Mark, you have a beautiful phrase that we absolutely love: "Retail media at Costco exists to accelerate merchandise sales." You maintain a strict structural hierarchy where merchandise velocity and member loyalty sit firmly at the very top. If a digital ad campaign doesn't help move a physical pallet of product or reinforce the value of a membership card, it simply doesn't belong in your ecosystem. How do you enforce this "merchant-first" philosophy when national brand managers come in with legacy KPIs focused entirely on vanity ad metrics? Pallet velocity over vanity metrics every single day of the week! Mark, let's talk about your unique "Last-Mover Advantage." While other networks rushed to stand up brittle, overly complicated platforms out of the gate, Costco spent its time quietly observing the market and engineering a robust private data cloud from the ground up. How did waiting and prioritizing a clean, unfragmented data foundation allow you to completely leapfrog the "black box" reporting traps that have frustrated CPG teams for years?That backend data foundation is the real secret sauce. Let's look at a highly disruptive offsite capability you recently rolled out: Google Product Listing Ads (PLAs). This isn't typical offsite audience extension or standard Connected TV (CTV) storytelling; you are moving Costco's first-party retail media directly into Google Shopping search. For the brands listening, why does leveraging Costco's high-intent audience data inside Google's open shopping engine radically perform better than a brand trying to buy those generic keywords on their own?Tying high-intent open web search to verified warehouse data is a game-changer. Mark, let's look at what you call "In Real Life" (IRL) Activation—the third pillar of your omni-channel media strategy. Costco's physical club warehouses are legendary for their high-frequency, massive-basket foot traffic. How are you taking real-world, physical-store signals—everything from fuel pumps to warehouse digital screens—and dynamically connecting them back into a single, cohesive digital loop?Physical-digital loop integration is exactly where the massive volume lies. Mark, let's talk about building a Composable Architecture. Your technical setup is intentionally designed as a cohesive orchestration layer where identity, activation, and clean room metrics can evolve independently without disrupting the core business. Why should global CPG technology heads stop trying to build rigid, custom end-to-end stacks and instead adopt Costco's modular, composable blueprint?Composable modularity is the ultimate future-proofing play. Mark, we are rapidly entering the "Agentic Era" of commerce, where autonomous AI agents are beginning to manage complex segmentation, path recommendations, and real-time budget optimization behind the scenes. How is Costco utilizing advanced AI orchestration layers to cut through operational friction, making your complex, multi-partner systems intuitive and highly usable for brand teams?AI-driven demand generation is going to separate the winners from the laggards. Let's double-click down on The Merchant-Media Collaboration Loop. In many traditional retail environments, the media network operates as an isolated, outside fiefdom that frequently causes friction with the actual category merchants. At Costco, you have deliberately fused media capability directly into the merchandising lifecycle. Can you take us under the hood of that internal relationship? How do your media specialists work harmoniously alongside the warehouse buyers to drive mutual top-line growth?Tying the merchant loop directly to the ad stack is how you achieve sustainable scale. Mark, Costco is world-renowned for its hyper-curated, disciplined product assortment—you don't carry 50 versions of an item; you carry the absolute best value selections. How does this strict, limited-SKU club environment fundamentally change the digital shelf auction on your onsite properties? Does a highly curated box mean that retail media real estate on Costco is infinitely more valuable and defensive for an incumbent brand?Highly curated spaces demand highly precise execution. Alright Mark, final question for today, and we want to send our global practitioner audience home with an absolute golden nugget of advice. If you could look a corporate CPG Chief Customer Officer or Head of Sales dead in the eye today, what is the single biggest "reality check" or piece of blind-spot advice you can give them to help them stop treating retail media as a lower-funnel marketing tax and instead unlock true, closed-loop incremental volume this quarter?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Who actually controls your Amazon Ads right now? Is it you, or a checkbox you scrolled past last week? Neil Twa dives into Amazon's new targeting strategy beta inside manual Sponsored Products campaigns. This episode of The High Voltage Business Builders Podcast unpacks the difference between AI that's a tool and AI that's a takeover. Neil shares a real-world story from an operator running a home goods brand with $40,000 to $60,000 in monthly revenue. The margins were solid, but the ad spend was spiraling. Discover three actionable moves whether you're managing one SKU or a hundred. This isn't about being anti-AI, it's about knowing when AI is taking the wheel. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep343 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep343&learn_mcp=1

Why are so many Amazon sellers ignoring Walmart Marketplace? Neil Twa dives into this overlooked opportunity on The High Voltage Business Builders Podcast. While most operators are focused on crowded Amazon listings, Walmart Marketplace is quietly evolving into a lucrative channel. One community member, running a home goods brand, saw her $40,000 a month Amazon sales plateau. By auditing her top ten Amazon SKUs for Walmart eligibility, she unlocked new growth. Neil shares three actionable moves to capitalize on Walmart's potential, starting with a SKU audit this week. Don't let Amazon fees eat your margins while a second channel sits untapped. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep333 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep333&learn_mcp=1

In episode 160 of the Glow Journal podcast, host Gemma Dimond talks to founder and CEO of Tower 28, Amy Liu. Amy Liu says it's never been easier to start a beauty brand, but it's never been harder to stay.Since its launch in 2019, Tower 28 has become one of the industry's biggest modern success stories, however Amy tried launching three businesses prior to creating something that stuck. Amy's background is in growing beauty brands from the inside, and while we all know the industry has changed over the last couple of decades, she explains that the fundamentals have remained largely unchanged. The sales funnel is the same- it's just the levers that have evolved. When we look at the influence having shifted from print editors to digital creators, for example, it certainly feels like the barrier to success has never been lower, but it's a question of how a brand captures virality. Sure, a brand might go viral today, but how do you capture that moment and sustain it?The answer is understanding the difference between brand awareness and conversion, and it's something Amy could teach a masterclass in, having grown Tower 28 from a 3 SKU startup built for sensitive skin to a global brand carried by Sephora across multiple markets and MECCA in Australia and New Zealand. In this conversation, Amy shares how she landed on Tower 28's visual identity, the slightly unconventional way she reached out to her first round of investors, and why she feels the key to launching a successful brand is to understand your own "unfair advantage.”Read more at glowjournal.comFollow Tower 28 on Instagram @tower28beautyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

Most operators using Amazon Ads are inadvertently boosting Amazon's bottom line instead of their own. Neil Twa dives into the common pitfalls that make Amazon Ads unnecessarily expensive for sellers. He explains how many operators bid on unaffordable keywords, launch ads with unprepared listings, and fail to monitor their margins. Neil shares a real-life example from the Voltage community: a seller generating $18,000 a month but struggling with underwater margins. Neil outlines three actionable moves that operators at every level can implement this week to optimize their Advertising Cost of Sales by SKU. If your Amazon Ads dashboard feels like a slot machine you can't decipher, this episode is for you. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep325 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep325&learn_mcp=1

Subscribe to DTC Newsletter - https://dtcnews.link/signupJordan Gordon runs CRO and retention at Pilothouse and hosts TWBERP, The World's Best Email and Retention Podcast. He has audited somewhere in the range of 400 to 500 brands and been inside more Klaviyo accounts than almost anyone in DTC.In this All Killer No Filler episode he breaks down why most email programs are structurally backwards. 85% of campaign revenue comes from people who have visited your site recently, and yet most campaigns are sent to anyone who opened an email in the last 180 days. You are risking your entire sending reputation to chase the 15%.Then he gets to the good part: a flow he says he has basically never seen a brand run, and why it is the most valuable one you can build.For: ecommerce founders, retention leads, email marketers, CRO teams, agency operators.In this episode:Why free traffic is the "forever job" and paid is the spikeWhy small counts hide truths (nobody hits fold 10, but the people who do are your buyers)The 85/15 rule of campaign revenueHow brands blow up a Klaviyo account: too many campaigns, too-broad segments, and the sunset flow that sends to ten years of dead addresses in one goWhy recent repeat buyers are whales you should not over-messageCampaigns are zero-intent messages, so they can only ever be about newness or offersThe essentials core flow: triggered by site visit, not lifecycle, selling your hero SKU to people who came for something elseSending less in a margin-compressed Q4Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF629Follow us on Instagram & Twitter - @dtcnewsletter

The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart's membership program helping members save more time & money with exclusive benefits. Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/Follow Walmart+ online at: https://www.walmart.com/plusDeepak answers these questions:Walmart+ has grown from 3 benefits at launch to 12 today — still at $98 a year. How does that expanding benefit stack change the behavior of the Walmart+ member in ways that matter to CPG brand partners — in terms of basket size, purchase frequency, and category loyalty?Walmart reaches 150 million shoppers every week across ecommerce and 4,600 stores, with data mapped to the SKU level. How does Walmart+ membership amplify the quality and fidelity of that first-party data signal — and how should CPG brands be thinking about activating against it differently than they do with non-member data?Before running Walmart+, you led the VP/GM role for Customer Digital Identity and Data Platform at Walmart. How does a logged-in, identified Walmart+ member change the economics of the digital shelf for CPG brands, particularly as agentic commerce and AI-powered discovery reshape how shoppers find products?The honest question your CPG audience wants answered: when brand partners think about their joint value creation with Walmart, how should they be weighting Walmart+ member households versus non-member households in their investment strategies? Is the gap in lifetime value as dramatic as what your major online competition has seen with their loyalty subscription program?The addition of Peacock to Walmart+‘s streaming choices drove a record number of sign-ups in Q3. What does entertainment engagement tell you about a member's overall relationship with the Walmart ecosystem — and does streaming behavior surface any insights that CPG partners can act on?Walmart Connect grew 33% in the U.S. last quarter, representing, along with membership fees, about a third of Walmart's operating income . How tight is the integration between Walmart+ membership data and the Walmart Connect advertising platform — and what does that mean for a CPG brand trying to close the loop from impression to in-store purchase?Walmart tested its first advertising formats tied to the Sparky AI shopping agent in fall 2025, with 81% of surveyed Walmart customers saying they'd used Sparky to check product availability and review specs before buying . How do you think about Walmart+ membership as a foundation for agentic shopping — and what does that mean for how CPG brands show up in those AI-mediated discovery moments?Walmart has publicly highlighted share gains with upper-income households as a strategic priority. Does Walmart+ skew toward those households — and if so, what does that mean for premium CPG brands that may have historically underinvested at Walmart?You ran Fire TV, Alexa Skills, and Amazon Music — all businesses that lived at the intersection of media, identity, and commerce. What's the most important thing you brought from that Amazon experience that directly shaped how you're building Walmart+?Walmart+ is five years old. If you fast-forward five more years, what does the relationship between Walmart+ membership and CPG brand investment look like — and what should brand and agency leaders be doing right now to position themselves for that future?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Why are so many Amazon operators still stuck in the low-margin trap? Neil Twa dives into why one high-ticket SKU with a $12 net profit per unit minimum can outshine ten low-margin products that bleed your business dry. The instinct to shy away from luxury sourcing due to perceived high capital, niche markets, or complexity is common, but Neil breaks down real-world patterns from operators in the Voltage community. One case study features a home goods brand that turned its fortunes around by embracing premium products. Neil shares three actionable moves for sellers at every level, from $5,000 to $500,000 a month, starting with auditing your catalog for premium potential. If you're feeling the pinch of low margins, this episode is your wake-up call. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep323 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep323&learn_mcp=1

Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you've been waiting for. I'm walking through the eCommerce advice you've heard a million times and still aren't doing. These come up over and over with my students and clients, including the ones who look like they have it all figured out from the outside. And after recently getting a behind-the-scenes look at what my Lounge members are working on and struggling with, I can confirm we are ALL guilty of at least one of these. No shade, no shame. Just the fundamentals that quietly cost you sales when they slip, some real stories of what happens when they do, and a nudge to pick the one or two you know you've been avoiding.   In this episode: The website issue that quietly tanked one member's summer sales (and how long it probably went unnoticed) My once-a-month habit that catches problems before your customers find them for you Why I want you logging numbers in a spreadsheet even though AI could do it for you The money-saving habit that's actually costing you money The easiest sales you're leaving on the table with people already on your site What cleaning up a 600-SKU store taught me about why customers give up before they buy The ad spend math that made my clients stop listening to their accountants (sort of) My exact rule for how long to give something before you're allowed to quit it The number one thing still holding most store owners back (yep, this one again) _______ Full Episode Show Notes http://ecommercebadassery.com/385   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683      

In "How to Turn Freight Data into Audit-Ready Scope 3 Reporting", Joe Lynch and Michael Rentz, Chief Revenue Officer at Gnosis Freight, discuss how operational-grade logistics data automatically simplifies complex carbon compliance. About Michael Rentz  Michael Rentz is the Chief Revenue Officer at Gnosis Freight. He joined the company in the Summer of 2020. Before joining Gnosis, he got his start in the industry with the South Carolina Ports Authority and Maersk. He left Maersk in 2018 to pursue his own endeavors, which eventually led him back to Charleston, SC, where he worked for Techstars in an attempt to stand up the first-ever Supply Chain and Logistics Accelerator. The pandemic put an unexpected halt to that, and it was then that he fortuitously met Austin McCombs (CEO/Founder of Gnosis) and Jake Hoffman (CTO of Gnosis). About Gnosis Freight Gnosis Freight is the AI-native Global Freight Operating System for enterprise supply chains. It gives logistics, operations, and finance teams real-time insight into container movement and helps them Intervene earlier when delays, inventory risk, or cost exposure arise. By linking containers to SKU- and Inventory-level detail, Gnosis enables smarter planning, improved product availability, and more predictable business performance. Powered by continuously reconciled container Intelligence, Gnosis orchestrates exception management through configurable, low-code workflow and agentic AI across logistics, finance, and operation – reducing demurrage and detention, accelerating invoice resolution, and shortening goods-to-cash cycles. Headquartered In Charleston, SC, Gnosis serves global enterprises across retail, manufacturing, and logistics-intensive industries. Learn more at gnosisfreight.com. Key Takeaways: How to Turn Freight Data into Audit-Ready Scope 3 Reporting In "How to Turn Freight Data into Audit-Ready Scope 3 Reporting", Joe Lynch and Michael Rentz, Chief Revenue Officer at Gnosis Freight, discuss how operational-grade logistics data automatically simplifies complex carbon compliance. The Foundation of Scope 3 Reporting is "Sovereign Data": Accurate emissions reporting is impossible without high-fidelity operational data. Gnosis Freight utilizes "sovereign data"—logistics data they originate, validate, and structure directly from primary sources (ports, terminals, carriers, and railroads) rather than relying on third-party aggregators or high-level assumptions. If your operational data isn't audit-ready, your carbon reporting won't be either. Regulatory Shifts are Turning ESG from a Checkbox into a Mandate: With major regulatory updates like California's SB 253 looming in 2027, large enterprises (doing over $1B in revenue) that touch these key economies will be legally required to disclose their Scope 3 emissions. What was once a marketing slide about "valuing the environment" is rapidly transitioning into a strict, auditable corporate compliance requirement. Solving the Category 4 "Data Black Hole": Scope 3, Category 4 emissions (upstream transportation and distribution) are notoriously fragmented and difficult to track. By overlaying the GLEC (Global Logistics Emissions Council) framework directly onto their existing container tracking data, Gnosis calculates precise emissions across every single leg of the journey—ocean transit, port idling, rail, and final-mile drayage—without requiring manual spreadsheets or guesswork. Shippers Want a Unified Operating System, Not More "Point Solutions": Enterprise Beneficial Cargo Owners (BCOs) are experiencing software fatigue and actively moving away from single-use point solutions. Instead of buying a standalone carbon tracking tool, shippers want emissions data embedded directly into their daily workflow. Gnosis solves this by making carbon tracking a seamless "flip of a switch" within their broader Container Lifecycle Management (CLM) platform. Data Must Be "Operational-Grade" to Be Useful: In logistics, if data is only 80% accurate, it is functionally 0% useful because operators will simply bypass the system and default to manual website cross-checking. For emissions data to survive a financial or regulatory audit, it must be built on the same operational-grade, real-time milestones used to run daily supply chain execution. FinOps and Carbon Audits Share the Same DNA: There is a direct parallel between auditing freight invoices and auditing carbon emissions. Gnosis found that 85% of invoice discrepancies stem from incorrect operational milestones (like when a container was actually made available). By mastering these physical execution milestones, Gnosis can simultaneously spot billing overpayments in their FinOps suite and defend carbon calculations in an emissions audit. Build Solutions by Getting in the Trenches with Customers: Gnosis's rapid growth—from navigating the pandemic's demurrage and detention (D&D) chaos to launching carbon tracking—has been entirely customer-driven. Rather than building flashy tech in a vacuum, their strategy is to deeply embed themselves with logistics managers, solve their immediate operational headaches first, and give them their time back to focus on strategic growth. Learn More About How to Turn Freight Data into Audit-Ready Scope 3 Reporting Michael Rentz | Linkedin Gnosis Freight | Linkedin Gnosis Freight Gnosis Freight: The Journey Between The Ships Carbon Emissions Landing Page Carbon Emissions Upcoming Webinar Carbon Emissions Whitepaper Gnosis Freight LinkedIn Testimonials & Case Studies Container Lifecycle Management: Gnosis Freight Streamlines International Logistics with Jake Hoffman The Container Payment Portal and the Rise of AI in Freight with Jake Hoffman The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Why are you still building your brand around what buyers wanted two years ago? That gap between your offer and what the market actually wants right now is where margin goes to die. Neil Twa dives into the seven trends shaping U. S. eCommerce today. He shares insights from real accounts, not just headlines, and breaks down how sellers can align their brands with current buyer demands. Take Ashley, for example. When she first joined Voltage, her single SKU was under $10,000 a month. The product was decent, but the brand was invisible, generic listing, no story. Neil outlines three actionable moves to audit and adjust your brand positioning, whether you're at $5,000 a month or $500,000 a month. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep321 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep321&learn_mcp=1

„Basketnews.lt podkaste“ Karolis Tiškevičius, Jonas Miklovas ir Tomas Purlys aptarė virš 700 krepšinio mylėtojų subūrusio sąskrydžio fenomeną, Mindaugo Balčiūno ir Pauliaus Motiejūno žodžių karą, kandidatus pakeisti Rimą Kurtinaitį bei parašo ant „Žalgirio“ sutarties dar nepadėjusio Jono Valančiūno situaciją. Tinklalaidės partneriai: – carVertical. Neapsigauk perkant naudotą automobilį, patikrink jo istoriją. Su kodu BASKETNEWS gauk 20% nuolaidą ataskaitai čia. – Inbank. Atsirado papildomų išlaidų? Su kodu KREPSINIS gauk nuolaidą vartojimo paskolos sutarties mokesčiui čia. – Nealkoholinis alus „Gubernija“, daugiau informacijos čia. – Pirmieji 100 bilietų į BasketNews sąskrydį 2027 – žemiausia kaina, juos galite rasti čia. Temos: Sunku patikėti, iki kokio reiškinio išaugo sąskrydis (0:00); Širdingas AČIŪ: fanų primintos istorijos (23:54); Reakcijos į sutrikusio Balčiūno komentarus (30:51); Tyrimai ir mitai apie Balčiūną, rinkimai ir IBU (45:30); Kokios įtakos turės Kurtinaičio pakeitimas? (54:41); Geriausi gaisro gesintojai rinktinei (1:00:54); Nemenkinam Kurtinaičio praeities nuopelnų (1:12:14); Nepadėtas JV parašas ir ar liks Pačėsas (1:20:21); Tikėjimas „Žalgiriu“ ir dingęs Skučas (1:25:26).

Nutrition and supplement company AG1 famously built a $600 million business off of a single SKU. Then, in 2025, the brand made major leaps by introducing new flavors and a sleep supplement. CEO Kat Cole speaks with Modern Retail's Melissa Daniels about how the brand grew its next generation of products from its own scientific research, and how it's looking to scale through retail beyond its DTC roots.

In this episode, the discussion focuses on a 54-year-old performance exhaust manufacturing business and the creative SBA financing structures, inventory risks, and seller financing strategies that could make—or break—the deal.Business Listing – https://www.sunbeltnetwork.com/sacramento-ca/buy-a-business/listings/listing-details/northern-california-exhaust-component-manufacturer-sc2139-53520/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.Looking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=templateHubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9VrSubscribe for more episodes: https://www.youtube.com/@AcquisitionsAnonymousPodcast?sub_confirmation=1Subscribe to our Newsletter: https://www.acquanon.com/newsletter

Today on the Invest In Her Podcast, host Catherine Gray talks with Sarah Lerner-Mantel, Managing Partner at Roll Tack Ventures, a Midwest-based venture capital firm investing in Series A and B B2B technology companies that drive growth, improve efficiency, and reduce risk. Before launching Roll Tack Ventures, Sarah helped scale Wayfair's 33-million-SKU marketplace and co-founded a med-tech company that developed an innovative ventilator during COVID-19, leading the company through acquisition. Her mission is to help exceptional founders grow industry-defining companies by providing not only capital, but meaningful strategic support and connections.  In this episode, Catherine and Sarah explore what it really takes for startups to raise venture capital, the difference between Series A and Series B funding, and why the Midwest is an untapped opportunity for innovation despite generating a quarter of U.S. GDP. Sarah shares how Roll Tack Ventures partners with founders by opening doors to customers—not just writing checks—and discusses her own entrepreneurial journey from startup founder to venture capitalist. They also discuss the importance of increasing women's representation in venture capital, how investors evaluate companies, why founders should better understand the venture funding process, and how education can encourage more women to become both founders and investors. Whether you're building a company, considering venture investing, or simply curious about how innovation gets funded, this conversation offers valuable insights from both sides of the investment table.  Websites Mentioned Roll Tack Ventures – https://rolltackventures.com Show Her The Money – https://showherthemoneymovie.com She Angel Investors – https://www.sheangelinvestors.com   Follow Us On Social Facebook @sheangelinvestors Twitter (X) @sheangelsinvest Instagram @sheangelinvestors & @catherinegray_investinher LinkedIn @catherinelgray & @sheangels   #InvestInHer #WomenInBusiness #WomenFounders #WomenEntrepreneurs #VentureCapital #VC #StartupFunding #SeriesA #SeriesB #FounderJourney #B2BTech #TechStartups #Innovation #FemaleInvestors #WomenInVC #AngelInvesting #WomenWhoInvest #BusinessGrowth #Leadership #Entrepreneurship #ScalingStartups #MidwestStartups #FounderLife #StartupSuccess #CatherineGray  

Today I want to talk about SKU numbers because a question that I often get asked is how many SKUs should I have before I start selling wholesale? Unfortunately, the answer is it depends. Which I know you all want like a solid number and we do give some solid recommendations and guidance for like how much we want you to have in Paper Camp and also how many you should have before you start exhibiting at trade shows. But I wanted to do this solo episode on the podcast about this topic because there is a lot of nuance and I want to break down what that nuance is and so you can apply it to your own business.Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners. Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you'll get early access to enroll.SIGN UP FOR THE WAITLISTYou can view full show notes and more at http://prooftoproduct.com/448 Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

In this episode the hosts review a niche marching band equipment manufacturer and explore why a seemingly durable business serving schools across America may be dramatically overpriced despite nearly 30 years of operating history.Business Listing – https://www.bizbuysell.com/business-opportunity/established-niche-manufacturer-with-40-year-brand-and-30-margin/2492280/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.Looking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=templateHubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9VrSubscribe for more episodes: https://www.youtube.com/@AcquisitionsAnonymousPodcast?sub_confirmation=1Subscribe to our Newsletter: https://www.acquanon.com/newsletter

Double Tap - Ep 468 This episode of Double Tap is brought to you by: Foxtrot Mike (Code: WLSISLIFE) C&G Holsters (Code: WLSISLIFE) Blue Alpha Otis Technology (Code: WELIKESHOOTING15) Rost Martin (Code: WLSISLIFE) Text Dear WLS or Reviews +1 743 500 2171 Public   Show Titles   GOA GOALS Aug 1-2 in Iowa. https://goals.goa.org/ DEAR WLS Question from Bama Chris from AL Upon my untimely death when I am murked by an up Town gentleman with a High Point but have my wife tell everybody I was fucked to death in a gay bar to save my rep.

A legacy brand had never sold on Amazon. One launch strategy later, it hit six figures in year one. What made the difference? Here's how…   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What does it take to bring a decades-old retail brand onto Amazon and turn it into a six-figure channel in its first year? In this episode, Bradley Sutton welcomes Spencer Gordon, an e-commerce operator who has built Amazon businesses from the ground up, including a premium beverage storefront and, most recently, the Amazon channel for Leanin Tree Greeting Cards. Spencer shares how he went from working in his family's logistics and beverage business to launching Amazon operations for a legacy greeting card company that had never sold on the marketplace before. Instead of randomly uploading products and hoping for the best, he started with proven retail winners, used Helium 10 to identify high-value keywords, and built his launch strategy around branded search, long-tail keyword opportunities, and strong catalog positioning. The episode gets tactical with Spencer's Amazon launch process, including how he uses test listings to check Amazon relevancy before launching a real SKU, why he relies on Amazon Vine for early reviews, and how he structures PPC campaigns for ranking momentum. He also breaks down his use of branded campaigns, product targeting, long-tail exact match keywords, fixed bids, and bid rules that raise or lower bids based on sponsored and organic rank. Bradley and Spencer also dive into listing optimization, especially why the main image can be the difference between winning and losing the click. Spencer shares how AI tools help his team generate image concepts, while Bradley recommends pre-launch audience testing to avoid wasting traffic on weaker creative. The big takeaway? You do not need to be a brand-new startup to win on Amazon. Whether you are launching from scratch or bringing a legacy brand into the modern marketplace, growth comes from testing, learning, adjusting, and taking action before the opportunity passes you by. In episode 753 of the Serious Sellers Podcast, Bradley and Spencer discuss: 00:00 - Introduction To Spencer's Amazon Story 03:00 - Learning Business From The Ground Up 05:03 - Launching His First Amazon Store 09:18 - Moving Into A New E-Commerce Role 11:21 - Inside Leanin' Tree Greeting Cards 13:34 - Starting Amazon From Scratch 15:59 - Hitting Six Figures In Year One 16:41 - Choosing Products And Keywords 22:03 - New Product Launch Strategy 23:05 - Testing Amazon Keyword Relevancy 27:37 - Long-Tail PPC Ranking Campaigns 37:06 - Main Image Optimization Strategy