Podcasts about spin sucks pro

Hear more shows like this at https://entertalkradio.com/maythebestbrandwinLet’s face it, most marketing today is a money pit and sometimes…it really sucks.  Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness.  But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing.  And we’ll also hit who’s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.

Gini Dietrich had her sights set on law school and becoming a sports agent. Then her mother needed her help to overcome a life-threatening illness, so she took an entry position at a public relations agency. Passing out samples of juice at publicity events seemed an unexpected detour on her career path. But now she is the founder and CEO of Arment Dietrich, an integrated marketing communications firm, author of “Spin Sucks,” co-host of Inside PR, lead blogger at Spin Sucks and founder of Spin Sucks Pro.

When you think of public relations (PR), what comes to mind? Swanky parties of schmoozing and martinis? Or someone who makes phone calls to their friends to land big publicity for a business? Neither of these are what PR and integrated communications are about at their core. Today our guest is Gini Dietrich, the author of international best-seller Spin Sucks, and the founder and CEO of Arment Dietrich, an integrated communications firm. She's also head of Spin Sucks Pro, and hosts the show Inside PR. I brought her on because she is a bona fide expert on all things marketing communications; she knows more about it then most people on the planet! Today she's giving us the truth about PR, communications and what both will and won't do for a business. Listen in to hear all of that and more on this edition of Grow My Revenue. Listen to this episode and discover: · Why do most people think PR is about lying? · When should you include PR in your marketing? · What are the four components of an integrated communications model? · What's the best way to show how great you are? · What role does storytelling play a role in integrated communications? · And so much more! Episode Overview Gini is a wealth of communications information, and today she explains the biggest mistakes people make regarding PR and communication, when you should or shouldn't start a PR strategy, why integrated communications is different than communications, and the steps you should take to properly implement this type of integrated communications in your business. She said one of the biggest misconceptions about PR and communications that people hold to today is that PR people lie for a living! It's a myth perpetuated by stereotypes we all see in the media, from Samantha Jones on Sex and The City to movies about "spin doctors" in politics. And one of the biggest mistakes she sees is that people believe – and they must be learning this somewhere – is that PR solves all their problems. For some reason many business owners believe that if they could just be featured on the cover of The New York Times, all their problems would be solved! They think a feature like that will help them sell out of their products, and their businesses will flourish. When I asked her what makes communications integrated versus simply communications, she explained the four components of an integrated model. There is paid media (which is email marketing, social media advertising) and earned media (an example is being quoted in articles). The last two pieces are shared media (social media shares) and owned media. Owned media is the center of everything because without that, you don't have anything to email people or for people to share. When working with a communications firm, you want them to include all four components, and they must also have a way to measure sales as a result of those four components. Measurement is key, and must answer questions such as: is this driving qualified leads to your site? And: what are they doing once they get there? Before beginning to work with a firm like Gini's, there are certain indicators that show you have a need for an integrated communications strategy. With all of these you must be innovative, interesting, and offer a unique perspective; otherwise nobody cares, Gini says! Nobody wants to hear you talk about how great you are – but they will listen to your employees or customers share stories about how great you were for them. For full show notes, please visit: http://www.ianaltman.com/podcast/gini-dietrich/ On this episode of Grow My Revenue, you'll also hear Gini share the one piece of advice she'd give everyone, and why she gave up on becoming a prima ballerina. Tune in and get ready to enjoy this edition of Grow My Revenue with Gini Dietrich and I!

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. How to Reach out To Journalists You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise. Your pitch to them should be short, but more important, it must be personal or it will get quickly deleted. It just takes a little bit of research to do this right. When you contact a journalist, mention you noticed he or she has written about a topic relevant to your expertise, and cite the source. Then simply share a few thoughts that build upon the subject matter, potentially for creating a follow-up piece. Listen to the audio to learn her recommendations for discovering the publications and media outlets that are right for you, and how to use analytics to best allocate your resources. You can connect with Gini and learn more about her work at SpinSucks.com Show Notes For detailed show notes and relevant links, go to Small Business PR: How to Build Relationships with Journalists  

“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini Dietrich stopped by our virtual studios for a discussion on brands that stand out, avoiding spin, and infusing your brand with personality. Enjoy this week’s episode of the On Brand podcast. About Gini Dietrich Gini Dietrich is the founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!

In this episode of Getting Goosebumps: The Power of Storytelling, I had the chance to chat to Gini Dietrich, the founder of professional development website Spin Sucks Pro and marketing communication firm Arment Dietrich. Gini is also the co-author of Marketing In The Round, and with a wealth of experience in blogging success, there’s no doubt that she knows the ins and outs of storytelling and making sure the audience are getting the content they actually want!

In this episode of You University, I interview Gini Dietrich. Gini is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, author of Spin Sucks: Communication and Reputation Management in the Digital Age and co-author of Marketing In the Round. Ready to build your brand? Get your 15 Free Videos RIGHT NOW http://goo.gl/oDCqdL

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and the founder of Spin Sucks Pro.

In this episode… Wearables and the future of customer experience Interview with Gini Dietrich What to do when your CEO does not believe in customer experience   Wearables and the Future of Customer Experience Adam and Jeannie share what wearables they are currently using—or not using, the future of Wearables, and how they will affect our experiences as customers. Jeannie and Adam agree that the future of customer experience includes these gadgets! Discussion begins at 1:27.   Interview: Gini Dietrich Founder and CEO of Arment Dietrich, lead blogger at Spins Sucks and author of Spin Sucks the book. Gini discusses the future of PR and customer experience and how they blend. She says now the focus for PR is about making customers loyal through customer experience. Listen in to hear about Gini’s barista boyfriend (don’t worry, her husband is totally okay with it.) Interview begins at 5:38.   Customer Hero, Customer Zero:  When Your CEO Does Not Believe in Customer Experience Jeannie shares her thoughts on what to do when your CEO does not believe in customer experience. She says she had an experience with a CEO of an organization who didn’t foster a customer-centric culture in his company. Listen in to what Jeannie and Adam say you should do when you’re working for an organization whose leader doesn’t believe in customer experience. Discussion begins at 14:14.   People, Places, and Things from the Podcast: Fitbit – One of the wearables Jeannie uses. Google Glass – Another one of the wearables Jeannie uses. Lowes Robots A Customer Service Robot Lands a Job (blog by Jeannie about the robots) Hointer Jawbone Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now. Learn more about your ad choices. Visit megaphone.fm/adchoices

GINI Dietrich, is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and the founder of Spin Sucks Pro, a professional development site for PR and marketing pro. Gini is also the co-author of Marketing in the Round and has delivered numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR. See the show notes here at TodaysLeadingWomen.com!

Welcome to episode #287 of Six Pixels Of Separation - The Twist Image Podcast. Why do most PR pitches suck? For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. It's a cold, dark and harsh world out there and Public Relations - as an industry - is also going through both a digitization and a brave new world where everyone is (or can be) a publisher. They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Gini Blog at Spin Sucks, is the founder and CEO of Arment Dietrich and is co-host of the very popular PR Podcast, Inside PR. As if that weren't enough, she has begun to create and launch products at Spin Sucks Pro and is about to launch a book called, Marketing In The Round, that she co-authored with Geoff Livingston. In this episode we attack and deconstruct everything from pitching Bloggers to the value of community and the changing face of communications. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel. Running time: 48:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Gini Dietrich. Arment Dietrich. Spin Sucks. Spin Sucks Pro. Inside PR. Marketing In The Round. Follow Gini on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel. Tags: across the sound advertising arment dietrich bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group geoff livingston gini dietrich hugh mcguire in over your head inside pr itunes julien smith librivox managing the gray marketing marketing in the round marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing spin sucks spin sucks pro strategy trust agents twitter