This Old New Business with Jeff Korhan

John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network. Think of Marketing as Value (Like a Product) Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services. Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made. Show Notes  For detailed show notes and relevant links to additional resources, go to Marketing Systems: How Guiding the Customer Journey with Content Works

Jerod Morris is VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows. Trust the Fundamentals of Engagement Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, "You learn to listen, ask a question, and patiently watch and observe to then intelligently respond." The fundamentals of engagement work equally well online if you adopt an 'audience of one' mindset. Jerod says, "The only sure way to build audience engagement is to create something that elicits the response, this is for me." Listen to the audio to get the full story about Assembly Call, The Showrunner and more. These targeted shows prove the secret to audience engagement is creating content that is so narrowly focused, it attracts its ideal audience like magic. Show Notes For detailed show notes and relevant links to additional resources, go to Audience Engagement: The Content Secret of the Audience of One

Chris Brogan has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, How to Win. Brogan provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Chris Brogan believes our core duty as owners is to serve. That mindset can belong to the owner of a business or any of its team members that buy into the mission. Here's how he breaks is down.  #1 - Take Ownership - Assume responsibility for preparing and programming your business and life. #2 - Take Action - Make those plans actionable and execute them. #3 - Make Content - Tells stories that connect people with how you serve. #4 - Nurture Community - Help people do more of what they want to do. #5 - Build a Marketplace - Deliver value that earns you the right to sell to the people you serve. Show Notes: For detailed show notes and relevant links to additional resources and tools from Chris Brogan, go to Owners Mindset: Getting Programmed for Customer Success  

Tom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency. He is also a radio talk show host, blogger, podcaster, and small town marketing and advertising consultant. Tom Egelhoff recommends using social media and the Internet to research successful small town businesses across the country. Call them up to learn as much as you can. This is a great way to make new friends, save time, and make the most of your limited marketing budget. Show Notes For detailed show notes and relevant links to additional small town marketing resources, go to Small Town Marketing: What Businesses Need to Know

Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016, which was hosted in San Diego, CA last week.  Now that Social Media Marketing World has grown to over 3,000 attendees from around the world, one might imagine it would be difficult to get results. However, with over 200 volunteers, hundreds of educational sessions, and many networking opportunities, just a little planning made it possible for me to accomplish my objectives. The key was having a strategy and following it. And that is also my top takeaway from the event. Content strategy isn't sexy, but it is indeed what everyone was talking about at this event. Listen to the audio as Frank and I discuss ideas from dozens of presenters, including one strategy everyone can implement: Taking the 3% Challenge. Show Notes For detailed show notes and relevant links to useful social media productivity tools, go to Content Strategy: Takeaways From Social Media Marketing World 2016

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. How to Reach out To Journalists You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise. Your pitch to them should be short, but more important, it must be personal or it will get quickly deleted. It just takes a little bit of research to do this right. When you contact a journalist, mention you noticed he or she has written about a topic relevant to your expertise, and cite the source. Then simply share a few thoughts that build upon the subject matter, potentially for creating a follow-up piece. Listen to the audio to learn her recommendations for discovering the publications and media outlets that are right for you, and how to use analytics to best allocate your resources. You can connect with Gini and learn more about her work at SpinSucks.com Show Notes For detailed show notes and relevant links, go to Small Business PR: How to Build Relationships with Journalists  

David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and high-fee experts maximize their influence, impact, and income. David's instant-action marketing advice has been featured and quoted in The New York Times, Fortune, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Be Sought After for Your Expertise David Newman is the creator of the Do It! model for helping people become an expert that is sought after, as opposed to a generalist that is a commodity. You have probably figured out that Newman's approach is about taking action, and it is. The key is taking the right actions that lead to desired results. By setting results aside to focus on process steps it becomes much easier and enjoyable to build the habit of making progress that will eventually be rewarded. Listen to the audio to learn how David breaks it down. Learn more about David Newman and get free marketing resources, tools, and downloads are waiting for you at DoItMarketing.com Show Notes For more detailed show notes, go to Marketing Systems: How to Take the Actions that Get Results

Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Setup for a Comeback. His goal in this show is helping you to get motivated to live better and achieve more. Willie Jolley started his career as a musician, but despite making nightclub owners wealthy his band was fired. He said the key to overcoming that early setback was developing an entrepreneur's mindset, as opposed to a musician's mindset. He says, "Every musician is waiting for his or her big break, whereas entrepreneurs go out and make their own breaks." Learn more about Willie Jolley and get a free copy of the full version of Napoleon Hill's classic, Think and Grow Rich, as well as other gifts from Dr. Willie Jolley at http://williejolley.com/gift For more detailed show notes, go to Get Motivated: How to Turn Setbacks into Success

Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with thousands of audiences around the world. Mark Sanborn shares seven steps to follow that will make your podcast guest appearance one that is memorable and value-packed, so that you become the one that gets invited back and recommended to others. Know the Purpose of the Show Understand the Audience Be Aware of Transitions and Verbal Patterns Balance the Conversation Rhythm and Flow Reverse the Roles Help Promote the Show Recommend and Introduce Guests Learn more about Mark and access his resources on leadership and turning the ordinary into extraordinary at MarkSanborn.com For more detailed show notes, go to Podcast Guest: How to Be the One That Gets Invited Back

Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich details the essentials you need to know for using Google Analytics to discover the behaviors of visitors interacting with your websites. Get in touch with Mike and learn more about his work at DigitalHill.com, MikeGingerich.com, his HalfTimeMike.com podcast and on Blab.Also, check out Mike's new lead capture tool Waftio, which makes lead capture seamless on any website. Use the discount code for This Old New Business listeners: 50offplans. For more detailed show notes got to Google Analytics: How to Build Better Website Traffic

Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way. He notes that just as in boxing, more and better connections leads to success in business networking. Social media gives everyone the power to make numberless connections, but if there is no personal interaction and exchange of genuine value, successful outcomes are unlikely. How this works in practice, as you probably know, takes some practice. To learn how a pro makes it sound easy, just listen to the audio. You can download a free PEEC™ worksheet and learn more about Michael Goldberg and his work as a professional speaker and advisor to financial services firms at KnockOutNetworking.com For more detailed show notes go to Business Networking: The Art of Connecting, Learning and Helping

There are thousands of live events hosted daily that are in search of talented speakers that can bring value to an audience, with the most in demand speakers paid handsomely for that responsibility. If this sounds like something you have wanted to learn more about, listen in to this episode with Lois Creamer. She works with speakers to book more business and monetize their intellectual property, including top professional speakers like New York Times bestselling authors Jeffrey Gitomer, Jack Canfield and Shep Hyken. You will learn how the business of professional speaking has changed, and how you can adapt to get paid for your expertise. Lois Creamer explains that it is vital to be prepared when approaching organizations to speak at their events. They have to know you understand their meeting objectives, and there are many ways for quickly acquiring that information. If you listen through the entire episode your learn several practices for doing this research, including one killer tip that is pure genius. For more detailed show notes go to Professional Speaker: How to Get Paid to Speak to Your Target Audience You can contact Lois at lois@bookmorebusiness.com and learn more about her work at Book More Business

Many small businesses understand and use an editorial calendar to plan the consistent publishing of content. Consistent publishing is essential, but it is also vital to have guidelines for assuring that content meets the expectations of its targeted audience. In this, our first 2016 episode of This Old New Business Jeff Korhan discusses why breaking your publishing schedule is not a good thing to do, but it's better than publishing content that does not merit the attention of your audience. In addition to recommitting to this show, we are starting a new podcast show for landscaping, lawn care and other green industry professionals that want to discover relevant resources, tools and training on all aspects of digital marketing. You can sign up to be notified about the launch at Landscape Digital Institute. In this episode, we discuss how the following 9 factors contribute to creating editorial guidelines that build an audience. Business Objectives Content Mission Content Goals Audience persona Business Distinction Editorial Calendar Publishing Guidelines Channel Plan Tools Download an editorial template from Content Marketing Institute. For more detailed show notes go to Editorial Guidelines: How to Publish Content that Builds an Audience

Andy Crestodina is a co-founder of Orbit Media, an award-winning 38-person web design company in Chicago. Andy has written hundreds of articles on topics like content strategy, search optimization, social media and Google Analytics. He is also the author of Content Chemistry: An Illustrated Handbook for Content Marketing.

Frank Kenny is a longtime entrepreneur and former chamber of commerce CEO. He is the founder of a number of educational communities designed exclusively for chambers and their members, including an active Facebook Group and Business Pros Insider, which provide strategies and advice on social media and digital marketing.

Cole Nussbaumer Knaflic tells stories with data. She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals (Wiley) and writes the popular blog storytellingwithdata.com. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world.

Steve Coscia helps his mechanical trades clients make more money through improved customer retention and increased upselling. He is a customer service, supply chain and logistics management expert and author of numerous business books, videos and audio programs.

Joe Calloway is a speaker, business author, and is the Executive In Residence at Belmont University's Center For Entrepreneurship. Joe helps entrepreneurs and owners improve performance and grow their business.

Michael Port has been called “an uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, and a “sales guru” by the Financial Times. Michael Port is a NY Times bestselling author of six books including, Book Yourself Solid, and his hot new release, Steal the Show.

Ryan Jenkins is a speaker, author, and podcaster whose insights have been shared in Forbes, Fast Company and Mashable. He helps organizations better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation).  

Mark Hunter is known as "The Sales Hunter" because of his global reputation for helping sales teams and sales professionals find better prospects and close them at a higher price. He is the author of High-Profit Selling and watch for his next book in 2016, High-Profit Prospecting.

Stephanie Sammons is a Gen X corporate renegade turned entrepreneur and author of Linked to Influence, an Amazon #1 bestseller. Stephanie is also a speaker, coach, and online thought leader who teaches entrepreneurs how to build digital (and real-life) influence to achieve their ideal work life.

Robert Rose is in the business of helping marketers become stellar storytellers. As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group. As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called "a treatise, a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.”

Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”

Mark is a globally recognized author, keynote speaker, educator, and a business consultant who blogs at {grow.} In addition to teaching graduate marketing classes at Rutgers University, Mark has written five bestselling books, including the Tao of Twitter (the #1 book on Twitter in the world), Return on Influence, and most recently, The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business.

Jason Cupp is a former entrepreneur turned Kolbe Certified growth consultant, team builder and motivational speaker. His knowledge and experience on everything from sales and marketing to crisis management have put him in front of businesses across North America and Western Europe, including extensive work within the real estate investment community.

John Ferrara has over 20 years of experience in customer relationship management (CRM) and sales force automation (SFA). An entrepreneur at heart, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange. In 2009 he founded Nimble Inc, which produces the popular Nimble Social CRM. 

Jeffrey Hayzlett is the former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett. He imparts lessons that dare companies and their leaders to define where they want to go and fearlessly do what it takes to get there, by caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles.  

Jeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps organizations adapt traditional business growth practices to a digital, social and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com  

Larry Winget is a bestselling author, television personality, social commentator and internationally acclaimed speaker. His newest book, Grow A Pair: How To Stop Being a Victim and Take Back Your Life, Your Business and Your Sanity is a New York Times and Wall Street Journal bestseller. In addition to starring in his own television series on A&E, Larry has appeared on Dr. Phil, The Today Show, and in three national television commercials. Larry’s expertise extends from business success to parenting, and he is well known as the Pitbull of Personal Development®.

Jeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com  

Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, and known internationally as the “LinkedIn Expert”. Her seminars, workshops and programs have trained over 100,000 people, including executives at several Fortune 500 Companies. Forbes listed her as a top social media influencer for 3 years running, and she has been cited and featured in Money Magazine, CNN, Fortune, Mashable, Social Media Examiner and many other leading publications and events.

Ed LaFlamme is the author of the nationally acclaimed book, Green Side Up: Straight Talk on Growing and Operating a Profitable Landscaping Business. He was formerly the founder of the largest landscape maintenance company in the state of Connecticut, which he later sold to Landcare USA. Today Ed is a professional speaker and partner in The Harvest Group, where he mentors aspiring landscape businesses nationwide.

Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an Ultimate Customer Experience®. His book, "Create Distinction" was named by 30 major newspapers as one of the "Ten Best Business Books" of the year -- and he is member of the Professional Speakers Hall of Fame.

Phil Mershon is the director of events for Social Media Examiner, where he oversees two signature events: Social Media Marketing World and Social Media Success Summit. Previously, Phil was a training consultant with Koch Industries, a systems analyst for Boeing, and spent over 18 years working for churches and non-profits in leadership roles. Phil is also a jazz saxophonist and songwriter.

Joel Boggess is the host of the award-winning “ReLaunch” podcast show, and the author of the #1 Amazon bestselling book – Finding your Voice. Joel is passionate about sharing fresh ideas, success tips and inspiration through real life stories, and has a personal goal to help millions. 

Shelia Butler is a growth strategist, team-builder, and host of To The Trade Radio and Successful Women Talk. She works hands-on with To-The-Trade professionals helping them solve their toughest and most critical business challenges. Shelia was formerly Co-Owner and Chief Operating Officer of Aidan Gray Home. After selling that business in 2010, she started a consultancy to help other businesses build more repeatable profits.

Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is a hall of fame speaker, bestselling author, and noted expert on leadership, team building, customer service and change. Mark is the author of eight books, including the international bestseller: The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary.

Randall Craig helps organizations land their digital strategy airplane through a more integrated approach to marketing. Randall has been advising on Web Strategy since 1994, and he is the author of 7 books, including The Everything Guide to Starting an Online Business, Social Media for Business, and Online PR and Social Media. 

Barbara Weltman is an attorney and a nationally recognized expert in taxation for small businesses, as well as the author of many top-selling books on taxes and finance, including J.K. Lasser's Small Business Taxes 2015: Your Complete Guide to a Better Bottom Line.

Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com  

Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com  

Linda Dessau is the author of Write Your Way to More Clients Online. She launched Content Mastery Guide in July 2005 to help business owners grow their blogs and be more effective on social media. Her work has appeared at Content Marketing Institute, Social Media Examiner, and Costco Connection Canada.

John Warrillow is the creator of The Value Builder System, a statistically proven methodology for improving a company’s value. John is also the creator of The Sellability Score, and the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc Magazine as one of the best business books of 2011. Johns new book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February 2015.

Ryan Hanley is the Vice President of Digital Marketing for TrustedChoice.com, a national lead generation platform delivering over 7,000 leads a month to insurance agents across the country. Ryan also produces the Content Warfare Podcast -- and recently published his first book, Content Warfare: How to find your audience, tell your story, and win the battle for attention online.

Craig Price is the host and producer of the popular Reality Check with Craig Price podcast. Each week Craig Price sits down to discover the "reality" of someone's profession or expertise. You can listen to past episodes and subscribe to his podcast at realitycheckpodcast.com

Joe Calloway is a consultant, speaker, and author who helps successful businesses improve performance and grow. Joe is the author of the books Be The Best At What Matters Most and Becoming A Category of One.

Martin Limbeck is an international sales authority, sought after keynote speaker, and the author of NO Is Short for the Next Opportunity. He draws on real-life sales experiences to help business owners and sales professionals develop pride, passion, and perseverance so they will love their work and close more deals.

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and the founder of Spin Sucks Pro.

Terry Brock is a communicator. He is a columnist with Business Journals (which includes 43 papers that receive 40 million monthly page views). He is also a Hall of Fame speaker, former Editor-in-Chief for AT&T's blog, and former Chief Enterprise Blogger for Skype. He helps organizations leverage technology and build business relationships with time-honored principles.

Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com