Podcasts about inside pr

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.Key Takeaways:- The Spin Sucks story- Why thought leaders should be bold- Why Gini loves AIEpisode Timeline:2:00 How to come up with podcast ideas3:20 Why is Taylor Swift a great marketer?5:00 How Spin Sucks grew from a blog to a movement7:00 Why ethics is the backbone of Spin Sucks9:15 How to define results with a client10:15 The PESO model13:15 The importance of creating authority and trust14:00 Gini on thought leadership17:00 Gini's thoughts on AIThis episode's guest:· Gini Dietrich· Spin Sucks.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

This week, we interview Dr. Nina Cerfolio, a psychiatrist with a new book out called Psychoanalytic and Spiritual Perspectives on Terrorism. We talk about this terrible reality we're all dealing with, and how, through her work and in writing this book, she offers tips and techniques for using spirituality to cope with terrorism. Next up is Geovany Dias, a reporter with WFTV in Orlando, Florida, who shares his international background and pro tips for working with local TV stations. Enjoy!

If you work in PR, you know the name Gini Deitrich, and if you don't.. well.. get out your notepads because class is in session! Dynamic and insightful, Gini is the founder and CEO of Arment Dietrich, author of "Spin Sucks" (the book and the blog), and host of the "Spin Sucks" podcast. She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She is the co-author of "Marketing in the Round," co-host of "Inside PR," and co-host of "The Agency Leadership" podcast. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is the co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leader podcast. Links: Spin Sucks  Facebook: @ArmentDietrich LinkedIn/Twitter: @GiniDietrich YouTube

Paving a new path can be difficult, especially when people are resistant to change. This week Melissa talks to Gini Dietrich, the founder, CEO, and author of Spin Sucks, to discuss how she pioneered a new way to look at communication integration with the PESO Model™.About Gini:Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast. Topics covered: - The origin of the PESO Model™- Benefits of PESO Model Certification™- What pros get wrong about communication planning- How to implement the PESO Model™ in strategyActions to take:- Don't be a friend, be an advisor- Make time to invest in your professional development- Embrace integration- Repurpose content- Trust your instincts- Unlearn your behaviorsResources mentioned: - Spin Sucks- PESO Model™- PESO Model Certification™- Christopher Penn- LinkedIn Newsletter- MVW Communications- PR Pro Gear

В этом эпизоде Анна Несмеева и София Семенова, разбираются в том, как "найти друг друга в темноте". Или проще говоря, как сформировать в информационном пространстве правильный образ компании? Мы разберёмся в том, кто и почему ищет работу? Какие типы потенциальных сотрудников существуют, и чем отличаются подходы к каждому из них? Как люди выбирают работодателя и что на это влияет? Спойлер - важно не только, чтобы кандидат мечтал работать в нашей компании, но чтобы мы хотели именно его.Ответы на эти непростые вопросы, ведущие подкаста предлагают искать на полях исследований, и почти половину выпуска разбирают как провести такое исследование с максимальным эффектом.В подкасте упоминается: агентство INSIDE PR https://insidepr.ru/Больше о типологии методов исследования можно прочесть тут https://www.marketing.spb.ru/lib-research/all_methods.htmБольше о стратегии и тактике внутренних исследований можно узнать из видео https://youtu.be/1Oqe8QMDURAОбязательно подписывайтесь на наши подкасты и делитесь ими с друзьями. Наше сердечко радостно замирает, каждый раз, когда вы ставите лайк :)Если у вас есть вопросы или предложения по темам, пишите нам на почту podcast@inside-pr.ru или в телеграм @Nesmeeva . И мы обязательно вам ответим

Can you believe it's mid-December and another year is almost done? That can only mean one thing … it's time for our annual episode where we gaze into the proverbial communications crystal ball … OK, …

Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications … OK, it's not that dramatic, really. But Gini,... Continue Reading → The post Inside PR 557: Trends We’re Watching in 2022 appeared first on FIR Podcast Network.

Well, it's that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It's also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications … OK, it's not that dramatic, really. But Gini,... Continue Reading → The post Inside PR 557: Trends We're Watching in 2022 appeared first on FIR Podcast Network.

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it. On this episode,... Continue Reading → The post Inside PR 556: Protecting Your Intellectual Property appeared first on FIR Podcast Network.

On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it's pretty rare that we spend our resources on protecting it. On this episode,... Continue Reading → The post Inside PR 556: Protecting Your Intellectual Property appeared first on FIR Podcast Network.

In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom... Continue Reading → The post Inside PR 555: Facebook – decaying from the Inside? appeared first on FIR Podcast Network.

In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased …

In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom... Continue Reading → The post Inside PR 555: Facebook – decaying from the Inside? appeared first on FIR Podcast Network.

Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order... Continue Reading → The post Inside PR 554: Social Content Meets the Sound of Silence appeared first on FIR Podcast Network.

Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order... Continue Reading → The post Inside PR 554: Social Content Meets the Sound of Silence appeared first on FIR Podcast Network.

Have you noticed your brand is no longer getting the type of engagement on organic social media? How about ranking for search or interactions when you publish new content on your website or blog? Perhaps …

Ae talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic. The post Inside PR 553: Ethically, Legally, Responsibly appeared first on FIR Podcast Network.

Ae talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic. The post Inside PR 553: Ethically, Legally, Responsibly appeared first on FIR Podcast Network.

In this episode of Inside PR, we talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic.

It's fall and there's always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise. That's what we talk about on Inside PR episode 553.Continue Reading → The post Inside PR 552: Envisioning Your New Workplace appeared first on FIR Podcast Network.

It's fall—well, almost—and there's a hint of excitement in the air. At least it feels like there should be! Kids are going back to school. College and universities are offering more in-person classes. And people …

It's fall and there's always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise. That's what we talk about on Inside PR episode 553.Continue Reading → The post Inside PR 552: Envisioning Your New Workplace appeared first on FIR Podcast Network.

On this episode 553 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.Continue Reading → The post Inside PR 553: The Future of the PR Industry appeared first on FIR Podcast Network.

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.Continue Reading → The post Inside PR 551: The Future of the PR Industry appeared first on FIR Podcast Network.

On this episode 553 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face.

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting …

In this podcast, I wanted to focus on how Martin Waxman identifies trends, keeps on top of trends and why he's decided to delve deeply into artificial intelligence (AI). I also wanted to get his take on what PR students and young practitioners needed to know and do to not only stay on top of AI-related issues, but to stay relevant in our ever-changing industry. Martin is a digital communications strategist who has shared his insights on AI in PR on a number of industry podcasts including Inside PR, at industry conferences for CPRS and PRSA, and in a TEDx Talk for Trinity Bellwoods. Martin is the president of a PR consultancy, teaches social media at a number of institutions, developed a LinkedIn Learning series and newsletter, leads social media workshops, conducts AI research and sits on the #AIinPR panel. --- Send in a voice message: https://podcasters.spotify.com/pod/show/andrea-tavchar/message

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.Continue Reading → The post IPR 550: The Plumbing of the Internet appeared first on FIR Podcast Network.

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.Continue Reading → The post IPR 550: The Plumbing of the Internet appeared first on FIR Podcast Network.

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt

OK. Before you get defensive, I want make something clear right from the start: We are NOT saying all PR people are evil. Far from it. In fact, most of us are simply trying to …

Once they've tasted freedom, it's hard to take that away. It's not what I want as an employer; it's what you want as an employee. Has your boss told you that you have to return …

On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s... Continue Reading → The post IPR 547: Favorite Tools for Comms Experts appeared first on FIR Podcast Network.

Well, it’s been a while since you heard from us … And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR. Why? To be honest we missed talking with each... Continue Reading → The post IPR 546: Inside PR is Back appeared first on FIR Podcast Network.

On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self's Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC's excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges... Continue Reading → The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.

Net neutrality. Fake news. Email etiquette. Gini Dietrich, Martin Waxman and Joe Thornley tackle these topics and more.Continue Reading → The post Inside PR 466: Email after dark appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook,... Continue Reading → The post Inside PR 465: Let’s take it virtual appeared first on FIR Podcast Network.

Does the news media still have the institutional strength to counterbalance a spinning White House?Continue Reading → The post Inside PR 464: Can the news media still stand up to power? appeared first on FIR Podcast Network.

On this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover:   the future of Twitter? Not a social network, but a news feed, the place to see what's happening. Medium's pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms... Continue Reading → The post Inside PR 463: Tips to manage the flow of email appeared first on FIR Podcast Network.

Books that we'd recommend to anyone building a communications business.Continue Reading → The post Inside PR 462: Books for the communicator appeared first on FIR Podcast Network.

And algorithms can help to stop the spread of fake news. But that won't happen if we don't keep the pressure on social networks to optimize for things other than revenue.Continue Reading → The post Inside PR 461: We need to keep talking about fake news appeared first on FIR Podcast Network.

Facebook, fake news, the news media and us.Continue Reading → The post Inside PR: The day after the election appeared first on FIR Podcast Network.

This week we try "speed podcasting." Martin, Gini and Joe triple booked ourselves. So, we only had twelve minutes to record the show. Could we make it in that time? Well we could if we focused on the #IPRMustKnows.Continue Reading → The post Inside PR 459: The Speed Podcasting episode appeared first on FIR Podcast Network.

Michael Smart joins Gini Dietrich and Martin Waxman at the PRSA International Conference for a discussion about media relations and promoting your podcast.Continue Reading → The post Inside PR 458: We go to the PRSA International Conference appeared first on FIR Podcast Network.

Twitter Moments for all of us. Large publishers' growing dependency on Facebook. Thinking ahead about the implications of AI in our devices and apps. And the ethics of the close-hold embargo.Continue Reading → The post Inside PR 457: Close-hold embargos appeared first on FIR Podcast Network.

Snapchat becomes Snap, with its glasses on. Google says Allo. And Rand Fishkin reminds us that social media is built on the culture of generosity.Continue Reading → The post Inside PR 456: What if we went to a destination only to find it had disappeared? appeared first on FIR Podcast Network.

Second series, of women entrepreneurs continues with Sabrina Horn from Finn Partners.  Join the conversation as Sabrina shares her journey to where she is today, and her top takeaways and tools for other successful women.  Phone lines open 516-387-1936   Sabrina Horn is a technology and PR industry thought leader.  Currently, she serves as Managing Partner, Technology Practice Leader at Finn Partners, a global communications firm.  In this role, she is guiding and leading the firm's direction in technology, as well as business development and client service across multiple tech sectors and geographies. Previously Horn was President and CEO of HORN Group, a leading PR/communications agency in Silicon Valley and New York, which she founded in 1991 and sold to Finn Partners in 2015.  For over two decades, she helped put hundreds of new companies on the map, created industry categories, and shaped emerging tech markets with sound PR/communications strategy and execution.  She began her career at Blanc & Otus and Edelman PR, both in San Francisco. Horn was recently inducted into the PR News Hall of Fame, has received accolades for Technology Agency of the Year, Best U.S. Employer,www.workingwoman.com, and has been consistently recognized by PR Week, Holmes Report and Inside PR as one of the PR industry's most successful entrepreneurs and innovators.   She has authored several research papers including "Public Relations for Emerging Growth Technology Companies," and "Advertising in the People's Republic of China."  She has a MS in Public Relations from Boston University and a BA in American Studies from Hobart and William Smith Colleges.  She has two daughters, two large Goldendoodles, and loves to cook, run, listen to live music, and knit in her spare time.