Podcasts about arment dietrich

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.Key Takeaways:- The Spin Sucks story- Why thought leaders should be bold- Why Gini loves AIEpisode Timeline:2:00 How to come up with podcast ideas3:20 Why is Taylor Swift a great marketer?5:00 How Spin Sucks grew from a blog to a movement7:00 Why ethics is the backbone of Spin Sucks9:15 How to define results with a client10:15 The PESO model13:15 The importance of creating authority and trust14:00 Gini on thought leadership17:00 Gini's thoughts on AIThis episode's guest:· Gini Dietrich· Spin Sucks.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

If you work in PR, you know the name Gini Deitrich, and if you don't.. well.. get out your notepads because class is in session! Dynamic and insightful, Gini is the founder and CEO of Arment Dietrich, author of "Spin Sucks" (the book and the blog), and host of the "Spin Sucks" podcast. She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She is the co-author of "Marketing in the Round," co-host of "Inside PR," and co-host of "The Agency Leadership" podcast. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

We are excited to share PR's Top Pros Talk episodes that revolve around PR and the Metaverse. The first guest in our special series is Gini Dietrich, CEO of Arment Dietrich and founder of Spin Sucks. Gini gives her insights on D S Simon Media's newest survey, “PR and the Metaverse 3.0”. She shares examples of how communicators can utilize the Metaverse 3.0 for crisis communications and more. Gini also explains how PR professionals can start having conversations about the Metaverse with their clients. Download "PR and the Metaverse 3.0" here: For more info go to: https://www.dssimon.com/metaverse/

How can communicators retain their seat at the decision-making table in 2022? Gini Dietrich, Founder and CEO of Spin Sucks and Arment Dietrich, stresses the importance of communicating company values and keeping employees engaged in the wake of the Great Resignation. Gini also shares her passion for PR measurement and using attribution models to quantify communication effectiveness. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

In this episode, I chat with Gini Dietrich who is the CEO of Arment Dietrich and author of the book, Spin Sucks – Communication and Reputation Management in the Digital Age Gini shares what it means to be a business leader when human things happen. She tells the story of how a major life change created unexpected challenges and how she rolled with the punches to keep her business on track and her clients happy. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message

In the final show of the year, five senior figures in the marketing communications industry discuss what 2021 may hold in store for brands, agencies and individuals. We discuss technological adoption, behavioural change, brand purpose, diversity, innovation, agency start ups, social media and a whole lot more. This episode of the Digital Download podcast is the second of two special shows to close off the year, featuring James Whatley, Strategy Partner at Digitas UK, professional business advisor Stephen Waddington, Gini Dietrich, CEO of Arment Dietrich, Katy Howell, CEO of Immediate Future and Rax Lakhani, digital PR & social media consultant. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

The COVID-19 pandemic, social unrest on either side of the Atlantic, Brexit, a vitriolic US Presidential election and mass redundancies are what 2020 will be remembered for. And while the human cost has been massive, with 50 million cases of coronavirus and over one million deaths to date, the impact on the marketing communications industry and those working within it has also been significant. Though we have all lived through the same events, we've experienced them in very different ways. Some of us have experienced trauma, some of us have changed our lives or our careers, and some of us have been relatively unscathed. But we've all faced the same challenges to our mental wellbeing and we've all had to adapt on the fly to changing business demands. This episode of the Digital Download podcast is the first of two special shows to close off the year. In candid conversations with five senior figures in the marketing communications industry, I've gained an insight into their experiences of the last ten month and how they're planning for 2021. My special guests on this show are James Whatley, Strategy Partner at Digitas UK, professional business advisor Stephen Waddington, Gini Dietrich, CEO of Arment Dietrich, Katy Howell, CEO of Immediate Future and Rax Lakhani, digital PR & social media consultant. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!  

In episode two of Podcaster Stories, I sit down with Gini Dietrich, CEO of communications agency Arment Dietrich, Inc., and founder/host of the award-winning Spin Sucks blog and podcast. Having made the move from co-hosting a PR podcast into her own show where she takes the led, Gini shares what that transition has been like, along with lessons learned along the way, how the show has grown exponentially, and more. She also talks about the personal change that came in her life seven years ago, and how that's changed the way she's approached life and business in general. Topics on the menu include: How the data that showed only 1% of podcasters were female spurred her into action What's been the biggest challenge How the Spin Sucks podcast is the #1 lead driver for her agency The best piece of advice she has for new podcasters How she came to adopt her daughter Addie How it took almost three years to finalize the adoption Who Gini's all-time hero is Settle back for a fun and enlightening conversation on podcasting for communicators, and how business owners need to look after themselves and their employees first. Connect with Gini: http://spinsucks.com/ (Spin Sucks the blog) https://podcasts.apple.com/ca/podcast/the-spin-sucks-podcast-with-gini-dietrich/id1356305060 (Spin Sucks the podcast) https://twitter.com/ginidietrich (Gini on Twitter) Contact me: danny@podcasterstories.com My equipment: https://amzn.to/2QybcF0 (Rode Podmic) https://amzn.to/2wWspkR (Focusrite Scarlett Solo 3rd Gen) https://amzn.to/2Vp7HDM (TRITON AUDIO Fethead In-Line Microphone Preamp) https://amzn.to/35AgGpg (Denon DJ HP-1100 Over Ear Headphones) https://amzn.to/37ifmGG (RockJam MS050 Adjustable Mic Suspension Boom) https://amzn.to/39qiB06 (Dragonpad Pop Filter) Recommended resources: https://www.captivate.fm/signup?ref=dannybrown2 (Captivate.fm) https://www.aweber.com/easy-email.htm?id=513434 (Aweber email marketing) https://squadcast.fm/?ref=dannybrown3 (SquadCast remote interviewing)

2019 has been a tough year for many in the communications industry. Uncertainty around the economic outlook has placed additional stresses on business leaders, and there are worrying signs for 2020 that mirror what was seen before the 2008 financial crisis. This episode of the Digital Download Podcast is part two of the conversation recorded with Spin Sucks author and head of PR agency Arment Dietrich, Gini Dietrich. Part one was published as S5 E10 on 4th December 2019. In one of the most candid, honest and down-to-earth shows I've recorded, Gini and I talk about our personal experiences of burnout, and we look ahead to a 'back-to-basics' approach to marketing in 2020. Here's what is discussed in this episode: How the stresses of running a business in 2019 have taken a personal toll When and how burnout occurs How important it is to take regular breaks from work A proven process for content marketing in 2020 The importance of effective calls to action Whether marketers have become blinded by technology How our approach to new technology and applications has evolved Whether there has been an increase in spam emails in the last few months What the future of Facebook might be in 2020 How technology may impact elections in the UK and the USA How companies will react if there is a global recession in the near future   What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

Gini Dietrich had her sights set on law school and becoming a sports agent. Then her mother needed her help to overcome a life-threatening illness, so she took an entry level position at a public relations agency. Passing out samples of cranberry juice at PR events was an unexpected detour on her career path. Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm.

2019 has been a tough year for many in the communications industry. Uncertainty around the economic outlook has placed additional stresses on business leaders, and there are worrying signs for 2020 that mirror what was seen before the 2008 financial crisis. This episode of the Digital Download Podcast is one of the most candid, honest and down-to-earth shows I've recorded since the podcast started two years ago. Gini Dietrich, Spin Sucks author and head of PR agency Arment Dietrich, returns to take a look back over the last 12 months and a look forward to 2020 in a special two-part episode. In Part One, we swap stories about how the pressures of the last year have taken a toll on us for different reasons, why focus is now critical in marketing communications and whether over-optimism by industry leaders is harmful. Here's what is discussed in this episode: Whether 2019 has been a tough year for many in the communications industry Whether there are still cultural pressures on women in business How the sales and communications mindsets are very different The importance of long-term content production Why you cannot and should not try to do everything Whether an economic downturn is on the horizon What you can do to prepare for recession Whether industry leaders are being over-optimistic about the future Whether industry bodies should be preparing us better for 2020 What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!

Join Shane Barker and Gini Dietrich in a conversation on the various aspects of content marketing. Learn how content marketing can benefit your business and how you can make the most out of it.    Listen to her as she gives you an insider’s view into the content marketing industry in this podcast episode: https://shanebarker.com/podcast/gini-dietrich    Over the years, I’ve used content marketing to grow my business and boost my online presence. Check out how I leveraged it: https://shanebarker.com/blog/content-marketing-case-study/    You Will Learn The benefits of content marketing How content marketing has evolved Important tools for content marketing How Arment Dietrich works on its content strategy   Guest Bio   Gini Dietrich is the founder and CEO of Arment Dietrich, a marketing communications firm based in Chicago.    She is passionate about writing and is a lead blogger at her PR and marketing blog, Spin Sucks. It is recognised as one of the top blogs by AdAge Power and Social Media Examiner. Her books, Marketing In The Round and Spin Sucks talk about content marketing from an insider’s perspective.   She is also the co-host of Inside PR, a weekly podcast about communications and social media.  Website: https://spinsucks.com/     Resources   CoSchedule Pinterest Calendar

How do you write your PR plans? Are they long, short, or somewhere in between? Do you use a template each time, or scratch them out on a napkin? Writing a PR plan can be fun, tedious, and necessary all at the same time. But is there a way to make sure you’ve covered all the bases without losing your mind in the process? Gini Dietrich, CEO of communications and marketing firm Arment Dietrich in Chicago, created the PESO model in 2014, after developing a process to streamline her own team’s planning process. She explains the PESO model, and the name! Also, University of Maryland senior Gillian Casey competes against the buzzer this week, and holds her own against some tough PR questions; Sarah asks PR students about celebrities and companies with good and bad PR reps; and Koji and Jessica preview Flack Pack episodes yet to come. Links: Trump threatens retaliation after DNC’s move against Fox House repudiates bigotry after Omar comments split Dems This is when cherry blossoms are expected to hit peak bloom in Washington, D.C. Why daylight saving time starts Sunday International Women’s Day 2019: History, theme and importance Captain Marvel is about female power – not empowerment Guest: Gillian Casey Michael Jackson estate drops concert film on YouTube during “Leaving Neverland” premiere Taylor Swift is talking about politics, but why did she wait until now? AOC Obsession Guest: Gini Dietrich PR pros must embrace the PESO model Download a copy of “An introduction to the PESO model.”

Gini Dietrich is the CEO of Arment Dietrich, but she is better known to thousands of adoring fans as the power behind SpinSucks, a required daily read for anyone in the communication and public relations industry. In this week's engaging Ethical Voices interview, Gini discusses: The ethics of impersonation More than you ever knew about catfish Why integrity is a powerful word The best ethics advice she ever received  

Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years. Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure effectively. She is an expert in multi-channel communications. In this episode Stella asks Gini what the PESO model is, how it can help achieve business goals, why Public Relations should be leading this activity and how to do go about it. Gini also shares her thoughts on episode four of the Resolution podcast on how Diageo is using PESO in their PR measurement process. Listen to the experts view now! Special Guest: Gini Dietrich.

Hear more shows like this at https://entertalkradio.com/maythebestbrandwinLet’s face it, most marketing today is a money pit and sometimes…it really sucks.  Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness.  But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing.  And we’ll also hit who’s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.

We spoke with our friend Gini Dietrich of Arment Dietrich about using the PESO model for integrating public relations and digital marketing. Read Gini's blog at spinsucks.org

One of the best ways to build a converting community by using content is still blogging. Our guest today talks about how she has used the Spin Sucks blog and the Slack App to build a vibrant community that converts into customers. As part of our series on how to grow and monetize your business by providing huge value to your online community, we invited Gini Dietrich on the podcast to share her insights on using content to grow a community.  Question: Why do you still like Blogging as a marketing tool?  Answer: It’s two things- it’s a creative outlet for me and it’s become its own brand and people expect it.  Question: How has blogging changed over the years? Answer: Blogging is a huge undertaking. I spend about 25 hours a week of my time with a team of four supporting the blog. But you don’t have to blog. You need to weigh it against the results you are looking to obtain. There are other ways to build your brand awareness and credibility that you can use in addition to blogging, or even instead of it, like video, Facebook Live or Instagram Stories. You can embed these on your website or even on a blog-like news site. Question: How do you build a converting community using content? Answer: Think PESO, starting with O for owned. Create content that answers the questions your audience has? What are competitors doing? What things do your sudience pay attention to?  The PESO (paid, earned, shared, owned) model was developed by Gini Dietrich and is now used widely by the Public Relations industry to describe the mix of communication that businesses should consider creating (see the links for more about the PESO model). Question: What are some tips you have for someone who wants to start a blog? Answer: Consistency, consistency, consistency. If you decide to blog, choose a day or days of the week or month that you’re going to do it and be consistent.  Question: What would you say is the biggest advantage of blogging with all of the other channels available to us out there? Answer: It’s easy to optimize search results, but it allows you to think through issues and solutions and provide your best thinking which puts a human behind the brand and establishes credibility.  Question: How are you using Slack with your blog to drive conversions and engagement? Answer: I was looking for a way to engage the community and introduced Slack to test it and see if engagement and community could be built there. The conversations on Slack are deeper, more thoughtful and respectful than on other social platforms. It has taken about a year to grow the engagement, but the conversion from the free community to the paid membership is 40%.  Question: What are you working on that you would like to share? Answer: The Slack community is free, growing and has great conversations happening. To join, go to https://spinsucks.com/spin-sucks-community/. How to reach Gini Dietrich: Gini Dietrch is the Chief Executive Officer at Arment Dietrich, Inc., a virtual PR firm headquartered in Chicago. Inventors of the PESO Model, the agency educates PR pros and evolves the industry. She is also the author of Spin Sucks, a popular PR company. Website Twitter Facebook Tools, apps and links mentioned: PESO Model https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/ Spin Sucks Slack Community  https://spinsucks.com/spin-sucks-community/ 10 Ways to Come Up with Better Content Topics https://spinsucks.com/communication/content-topics-better-writer/ Feature Content that Answers Questions for Better SEO https://spinsucks.com/communication/feature-content-that-answers-questions-for-better-seo/ Take Action Figure out what your audience is searching for, what questions they have and what their issues are and create content like a video, or guest post on someone else’s blog. Share what you are doing with us in the Communities That Convert Facebook group (request access with the password, Action).  How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. Join Our Community We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or just go here: https://www.facebook.com/groups/communitiesthatconvert (shhh. The codeword is ACTION)!

If you really think about, can you blame them? If you really think about it some more, a lot of insurance companies are good at making people hate them for life. Sometimes it's completely justifiable, but most of the time, it feels like they just can't get out of their own way. The really big question becomes, what can they (and you) do about to start telling a different story that doesn't involve someone throwing darts at your face on a wall? That's what I wanted to talk to my longtime friend Gini Dietrich, CEO of Arment Dietrich and Grand Wizard at Spin Sucks, about to see if she could help us. Connect with Gini Spin Sucks LinkedIn P.S. Gini is not going to be at Elevate 18 (Ryan's fault really), but she total thinks you should come (I think).

If you really think about, can you blame them? If you really think about it some more, a lot of insurance companies are good at making people hate them for life. Sometimes it's completely justifiable, but most of the time, it feels like they just can't get out of their own way. The really big question becomes, what can they (and you) do about to start telling a different story that doesn't involve someone throwing darts at your face on a wall? That's what I wanted to talk to my longtime friend Gini Dietrich, CEO of Arment Dietrich and Grand Wizard at Spin Sucks, about to see if she could help us. Connect with Gini Spin Sucks LinkedIn P.S. Gini is not going to be at Elevate 18 (Ryan's fault really), but she total thinks you should come (I think).

Episode three of the podcast features Gini Dietrich. Gini is herself a veteran podcaster, among other things — she’s cohosted the Inside PR podcast for a number of years. But she’s also an entrepreneur (the founder of public relations firm Arment Dietrich), a prolific blogger, and has written two books: Marketing in the Round (with […]

Gini Dietrich had her sights set on law school and becoming a sports agent. Then her mother needed her help to overcome a life-threatening illness, so she took an entry position at a public relations agency. Passing out samples of juice at publicity events seemed an unexpected detour on her career path. But now she is the founder and CEO of Arment Dietrich, an integrated marketing communications firm, author of “Spin Sucks,” co-host of Inside PR, lead blogger at Spin Sucks and founder of Spin Sucks Pro.

Gini Dietrich, founder of Arment Dietrich and Spin Sucks, quit her job one day and decided to go out on her own to start a PR agency that does PR for its clients the way she knows it should be done. Right away, she had her first client, and a few months later, her first employee. Then, over the next two years, she had her first fortune-500 client, then her first 14 employees, and her first $2 million in revenue. Ten years later, she has a 30-person agency that mostly runs itself so she can focus on doing the things she really likes to do, such as teaching, writing, and figuring out where the industry is going. There is a lot to learn from Gini’s journey, from how she used her connections and sticking to her values to get her first clients, how her content marketing took off, how to hire the best people for her team, and how she had to change herself to become a better leader. But, as Gini says, it all comes down to going out and just doing it, rather than getting caught up on what people say you should do. https://freelancetransformation.com/episode103

In this episode we talk to Gini Dietrich, CEO at Arment Dietrich and lead blogger for Spin Sucks.

When you think of public relations (PR), what comes to mind? Swanky parties of schmoozing and martinis? Or someone who makes phone calls to their friends to land big publicity for a business? Neither of these are what PR and integrated communications are about at their core. Today our guest is Gini Dietrich, the author of international best-seller Spin Sucks, and the founder and CEO of Arment Dietrich, an integrated communications firm. She's also head of Spin Sucks Pro, and hosts the show Inside PR. I brought her on because she is a bona fide expert on all things marketing communications; she knows more about it then most people on the planet! Today she's giving us the truth about PR, communications and what both will and won't do for a business. Listen in to hear all of that and more on this edition of Grow My Revenue. Listen to this episode and discover: · Why do most people think PR is about lying? · When should you include PR in your marketing? · What are the four components of an integrated communications model? · What's the best way to show how great you are? · What role does storytelling play a role in integrated communications? · And so much more! Episode Overview Gini is a wealth of communications information, and today she explains the biggest mistakes people make regarding PR and communication, when you should or shouldn't start a PR strategy, why integrated communications is different than communications, and the steps you should take to properly implement this type of integrated communications in your business. She said one of the biggest misconceptions about PR and communications that people hold to today is that PR people lie for a living! It's a myth perpetuated by stereotypes we all see in the media, from Samantha Jones on Sex and The City to movies about "spin doctors" in politics. And one of the biggest mistakes she sees is that people believe – and they must be learning this somewhere – is that PR solves all their problems. For some reason many business owners believe that if they could just be featured on the cover of The New York Times, all their problems would be solved! They think a feature like that will help them sell out of their products, and their businesses will flourish. When I asked her what makes communications integrated versus simply communications, she explained the four components of an integrated model. There is paid media (which is email marketing, social media advertising) and earned media (an example is being quoted in articles). The last two pieces are shared media (social media shares) and owned media. Owned media is the center of everything because without that, you don't have anything to email people or for people to share. When working with a communications firm, you want them to include all four components, and they must also have a way to measure sales as a result of those four components. Measurement is key, and must answer questions such as: is this driving qualified leads to your site? And: what are they doing once they get there? Before beginning to work with a firm like Gini's, there are certain indicators that show you have a need for an integrated communications strategy. With all of these you must be innovative, interesting, and offer a unique perspective; otherwise nobody cares, Gini says! Nobody wants to hear you talk about how great you are – but they will listen to your employees or customers share stories about how great you were for them. For full show notes, please visit: http://www.ianaltman.com/podcast/gini-dietrich/ On this episode of Grow My Revenue, you'll also hear Gini share the one piece of advice she'd give everyone, and why she gave up on becoming a prima ballerina. Tune in and get ready to enjoy this edition of Grow My Revenue with Gini Dietrich and I!

Gini Dietrich, CEO of Arment Dietrich, joins the Social Pros Podcast to discuss how her successful PESO integration model converts leads into sales through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) [...]

Chip is joined by Gini Dietrich of Arment Dietrich and the Spin Sucks blog to talk about the business of public relations.

In this episode of Chats with Chip, I am joined by Gini Dietrich of Arment Dietrich and the Spin Sucksblog to talk about the business of public relations. We cover lots of ground, including the five reasons that Gini believes public relations firms fail to scale: You Don't Have a Business Plan You Can't Break Free from Client Work Operating In Chaos Freakin' Technology! Who Can Keep Up? Not Understanding the Whole “Measurement” Thing Continue Reading → The post CWC #9: Gini Dietrich and the business side of PR appeared first on FIR Podcast Network.

In this episode of Chats with Chip, I am joined by Gini Dietrich of Arment Dietrich and the Spin Sucksblog to talk about the business of public relations. We cover lots of ground, including the five reasons that Gini believes public relations firms fail to scale: You Don’t Have a Business Plan You Can’t Break Free from Client Work Operating In Chaos Freakin’ Technology! Who Can Keep Up? Not Understanding the Whole “Measurement” Thing Continue Reading → The post CWC #9: Gini Dietrich and the business side of PR appeared first on FIR Podcast Network.

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. How to Reach out To Journalists You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise. Your pitch to them should be short, but more important, it must be personal or it will get quickly deleted. It just takes a little bit of research to do this right. When you contact a journalist, mention you noticed he or she has written about a topic relevant to your expertise, and cite the source. Then simply share a few thoughts that build upon the subject matter, potentially for creating a follow-up piece. Listen to the audio to learn her recommendations for discovering the publications and media outlets that are right for you, and how to use analytics to best allocate your resources. You can connect with Gini and learn more about her work at SpinSucks.com Show Notes For detailed show notes and relevant links, go to Small Business PR: How to Build Relationships with Journalists  

“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini Dietrich stopped by our virtual studios for a discussion on brands that stand out, avoiding spin, and infusing your brand with personality. Enjoy this week’s episode of the On Brand podcast. About Gini Dietrich Gini Dietrich is the founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!

PR, marketing and reputation expert, Gini Dietrich, joins host Deirdre Breakenridge on Women Worldwide. Gini is the Chief Executive Officer of Arment Dietrich, a Chicago-based integrated marketing communications firm and the author of two books, Spin Sucks: Communication and Reputation Management in the Digital Age and Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era. On the show, Gini discusses how sex sells, analyzing the celebrity brand transformation of Miley Cyrus, who transitioned from wholesome, teen Disney star to sexy, twerking, wrecking ball music artist. With respect to companies, she shares the ways they can avoid the “spin” and hype and take a best practices approach to sharing good stories, "honestly, responsibly and authentically” to get their brands recognized. Gini also offers advice to listeners on the importance of building strong relationships and some tips for working with the media, knowing they may help you out when your reputation is on the line. A little more about Gini Dietrich … Gini is the lead blogger at Spin Sucks, the award-winning PR and marketing blog. Spin Sucks delivers the latest trends, hottest topics, and some controversial analysis on events from the worlds of PR, Digital Marketing and Communication. Gini is also the co-host of Inside PR, a weekly podcast about communications and social media. You can connect with Gini on LinkedIn and Twitter @GiniDietrich.  

In this episode of Getting Goosebumps: The Power of Storytelling, I had the chance to chat to Gini Dietrich, the founder of professional development website Spin Sucks Pro and marketing communication firm Arment Dietrich. Gini is also the co-author of Marketing In The Round, and with a wealth of experience in blogging success, there’s no doubt that she knows the ins and outs of storytelling and making sure the audience are getting the content they actually want!

In this episode of You University, I interview Gini Dietrich. Gini is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, author of Spin Sucks: Communication and Reputation Management in the Digital Age and co-author of Marketing In the Round. Ready to build your brand? Get your 15 Free Videos RIGHT NOW http://goo.gl/oDCqdL

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and the author of the top PR blog, Spin Sucks. But if you're wondering what an 'integrated marketing communication firm' actually is in relation to PR, you're not alone. Today Gini talks with Danny about how she's reimagining the often misunderstood industry of PR, and how you can apply her innovations to your own business.   Key Points At 5:20 - Gini rips away the curtain about what the PR industry actually is, and what they do.   At 8:40 - The myth of separate silos for advertising, sales, brand, PR, etc., leads to a complete lack of vision and scale for the whole company. At 10:40 - There might be fewer silos in small businesses, but they're just as devastating - sometimes even moreso - and why that is. At 14:35 - Gini reveals how she started her company without a clear vision, and why that might not be such a bad thing. At 18:00 - Gini's shocking business strategy change that cost her all but two of her clients, but ended up doubling her return shortly after.   Enjoying the podcast? Help us spread the word! Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!) When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Trying to come up with new content on a regular basis can become a frustrating task, especially considering how many outlets there are these days to provide content for: blog posts, podcasts, Twitter, Facebook, LinkedIn, YouTube...the list goes on. Figuring out how to creatively repurpose some of your own content can be the key to not only invigorating new life into your work, but also giving you more bang for your buck. Once you realize it’s not about how much content you can create but rather about doing more research, polishing it more and then promoting it more using some creative techniques, you’ll find that taking one recent presentation that you created can actually provide you with material for a blog post, a podcast, a few Twitter posts and more. Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communication firm in Chicago. Gini is an author, blogger, speaker and proven authority on such topics as creating content, building an online community and developing an online reputation, and is one of the top rated communication professionals on the social networks. http://www.themarketingagents.com/82

Your life is never going as well as you think it is, but it's also never going as poorly as you think it is. The way to keep yourself off the roller coaster ride of emotions that make up life is to never fly too high or too low when something happens. It's easy to take a victory lap or wallow in your sorrows, but always remember that life is a series of curve balls, so you never know what is coming around the next corner.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Gini Dietrich (http://twitter.com/ginidietrich), who heads the ship at Arment Dietrich and runs the popular Spin Sucks blog (http://spinsucks.com). Follow Gini for her insights on PR, crisis communications, reputation management, and digital marketing. Also, pick up a copy of her new book by the same name as her blog - http://www.amazon.com/Spin-Sucks-Comm... OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and the founder of Spin Sucks Pro.

Chip and Gini explore everything from the business of PR to writing books, building an online community and more.

Gini Dietrich is the founder and CEO of Arment Dietrich, a successful and growing PR agency based in Chicago. She has two books to her credit, and runs the very popular Spin Sucks blog. In this conversation, we explore everything from the business of PR to writing books, building an online community and more.Continue Reading → The post #6: Gini Dietrich of Arment Dietrich (and Spin Sucks) appeared first on FIR Podcast Network.

Gini Dietrich is the founder and CEO of Arment Dietrich, a successful and growing PR agency based in Chicago. She has two books to her credit, and runs the very popular Spin Sucks blog. In this conversation, we explore everything from the business of PR to writing books, building an online community and more.Continue Reading → The post #6: Gini Dietrich of Arment Dietrich (and Spin Sucks) appeared first on FIR Podcast Network.

In this episode… Wearables and the future of customer experience Interview with Gini Dietrich What to do when your CEO does not believe in customer experience   Wearables and the Future of Customer Experience Adam and Jeannie share what wearables they are currently using—or not using, the future of Wearables, and how they will affect our experiences as customers. Jeannie and Adam agree that the future of customer experience includes these gadgets! Discussion begins at 1:27.   Interview: Gini Dietrich Founder and CEO of Arment Dietrich, lead blogger at Spins Sucks and author of Spin Sucks the book. Gini discusses the future of PR and customer experience and how they blend. She says now the focus for PR is about making customers loyal through customer experience. Listen in to hear about Gini’s barista boyfriend (don’t worry, her husband is totally okay with it.) Interview begins at 5:38.   Customer Hero, Customer Zero:  When Your CEO Does Not Believe in Customer Experience Jeannie shares her thoughts on what to do when your CEO does not believe in customer experience. She says she had an experience with a CEO of an organization who didn’t foster a customer-centric culture in his company. Listen in to what Jeannie and Adam say you should do when you’re working for an organization whose leader doesn’t believe in customer experience. Discussion begins at 14:14.   People, Places, and Things from the Podcast: Fitbit – One of the wearables Jeannie uses. Google Glass – Another one of the wearables Jeannie uses. Lowes Robots A Customer Service Robot Lands a Job (blog by Jeannie about the robots) Hointer Jawbone Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your life is never going as well as you think it is, but it's also never going as poorly as you think it is. The way to keep yourself off the roller coaster ride of emotions that make up life is to never fly too high or too low when something happens. It's easy to take a victory lap or wallow in your sorrows, but always remember that life is a series of curve balls, so you never know what is coming around the next corner. SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Gini Dietrich (http://twitter.com/ginidietrich), who heads the ship at Arment Dietrich and runs the popular Spin Sucks blog (http://spinsucks.com). Follow Gini for her insights on PR, crisis communications, reputation management, and digital marketing. Also, pick up a copy of her new book by the same name as her blog - http://www.amazon.com/Spin-Sucks-Communication-Reputation-Management/dp/078974886X/  OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

GINI Dietrich, is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and the founder of Spin Sucks Pro, a professional development site for PR and marketing pro. Gini is also the co-author of Marketing in the Round and has delivered numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR. See the show notes here at TodaysLeadingWomen.com!

Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake? In this episode, I interview Gini Dietrich, author of the brand-new book, Spin Sucks: Communication and Reputation Management in the Digital Age, and founder of the blog Spin Sucks. She runs Arment Dietrich, a PR agency. Show Notes: https://www.socialmediaexaminer.com/93

Welcome to episode #407 of Six Pixels Of Separation - The Twist Image Podcast. If you're trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She has her own communications agency that focuses on digital and social media called, Arment Dietrich, and has one of the most popular blogs on the topic, Spin Sucks (which also offers professional development for communications professionals). She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. In a world where so many changes have happened - just in the last few weeks, alone - I'm thrilled to have Gini back on the show to talk about where we're at in this space, how well organizations have adapted to digital, and why her new book matters so much. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #407 - Host: Mitch Joel. Running time: 50:34. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Gini Dietrich. Spin Sucks - the book. Spin Sucks. Marketing In The Round. Arment Dietrich. Follow Gini on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #407 - Host: Mitch Joel. Tags: advertising podcast arment dietrich blog blogging brand business book business podcast content marketing david usher digital marketing facebook geoff livingston gini dietrich itunes marketing blogger marketing in the round marketing podcast podcast podcasting social media spin sucks twitter video podcast

Founder and CEO of the Chicago based marketing and communications firm Arment Dietrich, Gini Dietrich joined the program to talk about how middle market companies can use technology and digital communications to drive sales in a businesses. Gini also talks about the motivation behind her blog Spin Sucks. Ron Ashkenas, Senior Partner at Schaffer Consulting joined the show to discuss how his firm is helping CEO's and businesses leaders of middle market companies achieve rapid results.

President of MediaStyle and sponsor of The Voice, Ian Capstick, sits down with show hosts Graham Machacek, Danny Starr and Alexandra Reid to discuss the ideas presented during this past season. They focus on the past few episodes that featured founder and CEO of Arment Dietrich, Gini Dietrich; CBC Radio's Terry O'Reiley and President of Twist Image, Mitch Joel. Recorded at the MediaStyle office on Bank Street, this podcast is a chance to hear what we thought were the more meaningful take-aways from the season. If you missed these previous episodes, you can listen here. Stay tuned for upcoming interviews on The Voice!

Welcome to episode #312 of Six Pixels Of Separation - The Twist Image Podcast. Nothing excited me more than finding out that two of the most interesting people in social media - Gini Dietrich (Spin Sucks and Arment Dietrich) and Geoff Livingston (Welcome to the Fifth Estate and Now Is Gone) - teamed up to co-author a brand new book, Marketing In The Round - How to Develop an Integrated Marketing Campaign in the Digital. I'm not sure how often these two big-brains do interviews together, but I'm thrilled that they even entertained the idea with me. If your business is still struggling with digital marketing and how it integrates into your organization and all the way down to your marketing campaigns, you do not want to miss this discussion. Before getting on with the show, I am frequently asked about the music at the end of the podcast. The song is 'St. Lawrence River' and it's by David Usher. I've been friends with David forever and his music always inspires me. He let me know that a new project he's working on, Artists For Amnesty, is giving away this song for free. Just go to the site and follow the instructions. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #312 - Host: Mitch Joel. Running time: 36:06. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Gini Dietrich and Geoff Livingston. Marketing In The Round. Spins Sucks. Arment Dietrich. Welcome to the Fifth Estate. Now Is Gone. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #312 - Host: Mitch Joel. Tags: advertising podcast arment dietrich artists for amnesty blog blogging brand business book david usher digital marketing facebook geoff livingston gini dietrich itunes marketing marketing blogger marketing in the round marketing podcast now is gone online social network podcast podcasting social media spin sucks welcome to the fifth estate

Welcome to episode #287 of Six Pixels Of Separation - The Twist Image Podcast. Why do most PR pitches suck? For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. It's a cold, dark and harsh world out there and Public Relations - as an industry - is also going through both a digitization and a brave new world where everyone is (or can be) a publisher. They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Gini Blog at Spin Sucks, is the founder and CEO of Arment Dietrich and is co-host of the very popular PR Podcast, Inside PR. As if that weren't enough, she has begun to create and launch products at Spin Sucks Pro and is about to launch a book called, Marketing In The Round, that she co-authored with Geoff Livingston. In this episode we attack and deconstruct everything from pitching Bloggers to the value of community and the changing face of communications. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel. Running time: 48:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Gini Dietrich. Arment Dietrich. Spin Sucks. Spin Sucks Pro. Inside PR. Marketing In The Round. Follow Gini on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel. Tags: across the sound advertising arment dietrich bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group geoff livingston gini dietrich hugh mcguire in over your head inside pr itunes julien smith librivox managing the gray marketing marketing in the round marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing spin sucks spin sucks pro strategy trust agents twitter

What is public relations? PR pro Gini Dietrch of the Arment Dietrich agency explains to Marc Luber of Careers Out There the role of public relations and who is the right fit for a PR job.

CEO, Gini Dietrich of Arment-Dietrich talks to Delores about what she sees is happening between social media and public relations.

BJ and Deb will spend time with one of the top rated communication professionals on the social networks, Gini Dietrich! Gini is the founder and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world. The author of Spin Sucks, Gini has delivered numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR. Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel with 12k followers!

FranchisEssentials host, Paul Segreto, is pleased to have Gini Dietrich, as his guest co-host. Joel Libava, The Franchise King, and the show's regular co-host is on vacation. Gini is the CEO of Arment Dietrich, a boutique PR and communications firm in Chicago. Paul and Gini will be discussing franchising and social media and are sure to add a sarcastic comment or two as both have never been known to hold back on their respective opinions. Together, will be an experience that should not be missed.

Gini is the founder and chief executive officer of Arment Dietrich, Inc., a boutique communication firm based in Chicago. With top-notch services focused on internal and external communication, executive coaching, and social media/networking, Gini leads a team of professionals who deliver personalized services, share her results-driven passion, and understand how to best affect clients’ businesses. Gini is not only a communication professional, but also a business owner who understands how results affect the bottom line and year-over-year growth. She has taken this dual expertise and translated it to using online media to network, develop new business, and grow the company. The firm more than doubled in 2008 and more than 70 percent of that growth came from social networking.