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In this episode of the Big Success Podcast, Marcus shares his perspective on success and how he has applied it to his business. He emphasizes the importance of saying"yes" when you want to say "yes" and "no" when you want to say "no", without hesitation.The conversation also touches on web marketing strategies and how they can be applied to build a successful business. Overall, the episode offers insights and inspiration for anyone looking to achieve success in both their personal and professional lives.About Marcus SheridanMarcus Sheridan, a sought-after global keynote speaker, captivates with his transformative business approach. Dubbed a "Web Marketing Guru" by The New York Times and a must-see by Forbes, Marcus excels at simplifying complexity and deep audience engagement.Author of "They Ask, You Answer," a content marketing guidebook, Marcus motivates with practical tools. Praised as a top marketing read by Mashable and a vital resource by Forbes, his philosophy has touched millions, earning media coverage in The New York Times and Inc.From entrepreneur to founding The Sales Lion consultancy, Marcus guides using his principles. The 2018 merger with IMPACT solidified its digital sales and marketing prowess. Through Marcus Sheridan International, Inc., he delivers 70 global keynotes yearly on sales, marketing, leadership, and communication.Please click here to learn more about Marcus Sheridan.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don't Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.Marcus' experience as an entrepreneur and business owner who had successfully saved his company led him to opportunities to share his story and help others. What started as speaking from the stage quickly turned into a Sales and Marketing consulting agency, The Sales Lion. Using his marketing principles, Marcus and his team led clients step-by-step through the process of growing and even transforming their companies. In early 2018, The Sales Lion merged with IMPACT, establishing one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., Marcus gives 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication.While Marcus is passionate about his roles as co-owner of IMPACT, River Pools and Spas, and full-time professional speaker, he admittedly loves his role as husband and father even more. When not on the road, Marcus is with his high-school sweetheart and wife, Nikki, and their four children. A boating and fishing enthusiast, Marcus also takes advantage of any opportunity to have a fishing rod in hand!Please click here to learn more about Marcus Sheridan.About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. That's why Brad has created 90 Days To Revolutionize Your Life – It's 30 minutes a day for 90 days, teaching you his 30 years experience on investing, business and life.Please click here to learn more about Brad Sugars.Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter Join Brad's programs here: 30X Life: https://results.bradsugars.com/30xlifechallenge 30X Business: https://results.bradsugars.com/30xbusinesschallenge 30X Wealth: https://results.bradsugars.com/30xwealthchallenge 90X – Revolutionize Your Life: https://30xbusiness.com/90daystorevolutionize Brad Sugars' Entrepreneur University: https://results.bradsugars.com/entrepreneuruniversity For more information, visit Brad Sugars' website: www.bradsugars.comFollow Brad on Social Media:YouTube: @bradleysugars Instagram: @bradleysugars Facebook: Bradley J SugarsLinkedIn: Brad SugarsTikTok: @bradleysugarsTwitter: BradSugars The Big Success Podcast https://businessinnovatorsradio.com/the-big-success-podcast/Source: https://businessinnovatorsradio.com/ep-25-marcus-sheridan-the-big-success-podcast-with-brad-sugars
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don't Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation. But Marcus' story didn't begin on the stage. It started with a business created and run out of the back of a beat-up pickup truck. Marcus' experience of saving his swimming pool company, River Pools and Spas, from the economic collapse of 2008 has been featured in multiple books, publications and university case studies from around the world. From its humble beginnings as a three-man company to one of the largest manufacturers and installers in the country, River Pools and Spas has the most visited pool website in the world, with over 750,000 hits a month. I'm thrilled to have met Marcus back when he was just starting out on his keynoting career and I'm thrilled he agreed to be on the show today. 00:00 - Marcus Sheridan's journey as an author and business savior. 06:01 - Surviving the 2008 economic downturn in the swimming pool industry. 09:13 - Trust is fundamental to business success. 13:55 - The importance of long-term vision and patterns in business. 14:44 - The power of patterns and the curse of seeing them. 18:13 - The importance of relatability and avoiding arrogance in communication. 20:10 - The value of discipline and rules in personal and professional life. 26:55 - The power of a 10-year vision for business success. 28:41 - Reflecting on a decade of change in entrepreneurship and the business world. 09:37 - The importance of a worthy cause for entrepreneurs. Find Marcus Online https://marcussheridan.com/ https://www.linkedin.com/in/marcussheridan/ https://www.riverpoolsandspas.com/ https://www.impactplus.com/ https://speechlesssportfishing.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkaedIn.com/in/sethmgoldstein Seth on Mastodon: https://s3th.me/@seth MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Marcus Sheridan is an international speaker who has been dubbed a “Web Marketing Guru” by the New York Times and one of the 20 “Speakers You Don't Want to Miss” by Forbes. His book They Ask, You Answer offers a revolutionary approach to inbound sales, content marketing, and today's digital consumer.Resources:Get your copy of Marcus' book -- They Ask, You AnswerConnect with Marcus on LinkedInGet the first three chapters of Content Marketing Secrets for freeConnect with me on LinkedIn
Episode 164 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's podcast is all about our special guest, Marcus Sheridan, author of the incredible marketing book They Ask You Answer. He joins me to talk about how MSPs, through content marketing, can become THE trusted voice in their market. Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. Forbes named Marcus “One of 20 Speakers You Don't Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of “11 Marketing Books Every CMO Should Read”. Connect with Marcus on LinkedIn: https://www.linkedin.com/in/marcussheridan Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/
Join your host Giuseppe Grammatico and his guest Marcus Sheridan as they talk about how you can become a digital David in a land full of typical Goliaths. Owner of IMPACT, Marcus explains how his company assists businesses in building world-class internal content development teams. He talks about the importance of having a clear goal when producing material, how ignorance turns off clients, and how writing helped him both preserve his swimming pool business in 2008 and launch a successful speaking career at the same time. In this episode you will learn: Discussing your customers' inquiries could be beneficial to you Your clients will go to someone else if they can't get it from you Marcus Sheridan on contracting out the development of content A single focus on the goal Don't write for other people; write for yourself And so much more! About Marcus Sheridan: Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. Forbes named Marcus “One of 20 Speakers You Don't Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually, where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of the “11 Marketing Books Every CMO Should Read”. Connect with Marcus Sheridan on: Twitter: https://twitter.com/thesaleslion?lang=en LinkedIn: https://www.linkedin.com/in/marcussheridan/ Email: marcus@marcussheridan.com They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Book by Marcus Sheridan: https://www.amazon.com/They-Ask-You-Answer-Revolutionary-ebook/dp/B07VVH94ZF/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1652114635&sr=1-1 Connect with Franchise Freedom... Website:https://ggthefranchiseguide.com/podcast/ Linkedin:https://www.linkedin.com/company/gg-the-franchise-guide Facebook:https://www.facebook.com/GGTheFranchiseGuide Twitter:https://twitter.com/ggrammatico Instagram:https://www.instagram.com/gg_the_franchise_guide/ Youtube: https://www.youtube.com/channel/UCxWsxLRngbxJEH2m8w-ptYw?view_as=subscriber Apple:https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638 Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm Google:https://cutt.ly/gkG7t2g
Join your host Giuseppe Grammatico and his guest Marcus Sheridan as they talk about how you can become a digital David in a land full of typical Goliaths. As the owner of IMPACT, Marcus shares how they help companies create in-house content creation teams that are truly world-class. He also touches on the main focus you need to have when creating content, the reason why ignorance scares away customers, and the story behind how he saved his swimming pool company back in '08 and propelled his speaking career simultaneously simply through writing.In this episode you will learn:Talking about your customer's questions may do you goodIf your customers can't find it from you, they're going to find it from someone elseMarcus Sheridan – on outsourcing content creationA singularity of purposeWrite for yourself; don't write for others!About Marcus Sheridan:Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. Forbes named Marcus "One of 20 Speakers You Don't Want to Miss." He has been dubbed a "Web Marketing Guru" by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually, where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the "#1 Marketing Book", and Forbes listed it as one of the "11 Marketing Books Every CMO Should Read".Connect with Marcus Sheridan on:Twitter:https://twitter.com/thesaleslion?lang=enLinkedIn:https://www.linkedin.com/in/marcussheridan/Email:marcus@marcussheridan.comThey Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Book by Marcus Sheridan:https://www.amazon.com/They-Ask-You-Answer-Revolutionary-ebook/dp/B07VVH94ZF/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1652114635&sr=1-1Connect with Franchise Freedom on:Website:https://ggthefranchiseguide.com/podcast/LinkedIn:https://www.linkedin.com/company/gg-the-franchise-guide/Facebook:https://www.facebook.com/GGTheFranchiseGuideTwitter:https://twitter.com/ggrammaticoInstagram:https://www.instagram.com/gg_the_franchise_guide/Youtube: https://www.youtube.com/channel
Marcus Sheridan is a highly sought-after global speaker and consultant in the digital sales and marketing industries. Offering his services through Marcus Sheridan International, he has been named a “Web Marketing Guru” by The New York Times and was listed in Forbes as one of 20 “Speakers You Don't Want to Miss.” In addition to his work as a keynote speaker, Marcus is also the Author of the books They Ask, You Answer and The Visual Sale. Marcus is the Founder and former President of The Sales Lion, a marketing and sales consulting firm, and the Owner and Partner of both River Pools and IMPACT. While he is passionate about these roles, Marcus loves his role as a father and husband even more. He enjoys spending time with his wife and their four children, boating, and fishing. In this episode… How can you become a trusted business that consumers always turn to? What can you do to draw in the right customers and stand out from your competitors? Marcus Sheridan says that you need to show more, tell more, and sell differently. If customers are turning towards other businesses as a cheaper option, show them why your business is better. Whether that's through videos, articles, or any other creative medium, you have to effectively communicate your company's value in order to attract the right people. In this episode of This is Concrete, Chad Gill is joined by global keynote speaker and author, Marcus Sheridan, to talk about becoming a trusted business within your industry. Marcus details the importance of answering consumer questions, the steps to get you and your customer on the same page, and why you should be open and honest about all aspects of your company. Stay tuned!
Marcus Sheridan is a highly sought-after international keynote speaker and has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don't Want to Miss.” Mashable rated his book, “They Ask, you Answer” the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” On this episode, we talk with Marcus about his content strategy for LinkedIn, his self-taught marketing journey, the problem with how Universities teach marketing today and a whole lot more. Enjoy! Visit www.TheCowboyPerspective.com Check out Marcus' Book here (2:43) - Thoughts on Out Of Office email replies (4:04) - LinkedIn (6:26) - Teaching youth to be a responsible employee and worker (9:37) - The goal of pain in life (10:45) - The marketing industry should not require college degrees (13:01) - Marcus on being a self-taught marketer (16:08) - The importance of a good office culture (20:32) - Accepting that you will not resonate with everyone (23:31) - Wrap Up The Cowboy Perspective is produced by Straight Up Podcasts & Root and Roam.
In this GYDA Talks, Robert talks to Marcus Sheridan. Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don't Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.Robert and Marcus discuss:The Backstory to They Ask, You AnswerWhy should marketing agencies follow the system?Why don't they?Who does it well?What will agencies look like in 2-3 years time – how will they respond to the vast change all around?If you were an agency thinking of adopting TAYA principles what would you do?How to differentiate yourself from other TAYA agencies This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!
I have to tell you that I am SO incredibly excited about today's episode. I mean fan-girl level excited. Around 2017 or early 2018, I read the book, They Ask You Answer by Marcus Sheridan. The book spotlights really simple criteria for developing your inbound content marketing strategy. I was obsessed. After a few embarrassing email exchanges (primarily due to me fangirling), I ended up in the acknowledgments of Marcus's book! His book has been hugely transformative for me and the way I run my business. Marcus outlines why answering your audience's questions matters and shares his Big Top Five for how your audience relates to your content. I think you will have a couple of ah-ha moments. I know I have. Tune in! Mentioned in This Episode Episode 23: Are You Answering Your Audience (Book Talk) They Ask You Answer by Marcus Sheridan Client Journey Ebook The Content Mastery Lab About Marcus Sheridan Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. In 2017, Forbes named Marcus "One of 20 Speakers You Don't Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc. He gives more than 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of “11 Marketing Books Every CMO Should Read”. Learn more at his website or by following him on LinkedIn and Twitter.
Marcus Sheridan is the guest on this episode of "Now to Next." He is a highly sought-after international keynote speaker known for his powerful transformational business approach and his best-selling book, They Ask, You Answer (which happens to be one of the most impactful books I personally read this year). So naturally, we dive into some of the things Marcus discusses in his book, but we also get into topics like the blurred line between sales and marketing in businesses today, the 5 fundamental subjects people research before they engage with a company, and how content consumption affects sales. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and has appeared on Forbes' top 20 “Speakers You Don't Want to Miss” list, so I'd highly advise tuning in to this episode for some fascinating and insightful business advice. Timestamps:2:14: Marcus's background 8:19: Why businesses should be transparent with cost and price 13:05: How to justify premium pricing 17:25: The line between sales and marketing is blurred 23:44: Marcus's answer to "If you weren't in business, who would you recommend I hire?" 29:18: How content consumption affects sales 39:20: Marcus discusses "Best in class" 46:48: Every company is a media company 50:47: Where to begin with talking points and content 55:17: Learn more about Marcus Resources:https://www.marcussheridan.com (marcussheridan.com) https://www.linkedin.com/in/marcussheridan (Marcus on LinkedIn) Connect With Nick Nanton:http://www.nicknanton.com/ (Website) https://www.facebook.com/Nicknanton (Facebook) http://twitter.com/nicknanton (Twitter) https://www.linkedin.com/in/nicknanton (LinkedIn) https://www.youtube.com/channel/UCWOvnpNMTX4pKVIi234pOTg (YouTube)
In this Episode we speak with Marcus Sheridan. Named “1 of 20 speakers you don’t want to miss” by Forbes, he’s been called a “Web Marketing Guru” by the New York Times. His Book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, he gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning IMPACT, a leading inbound marketing agency. Rather early in his career, Marcus figured out a somewhat intuitive methodology that can help businesses grow and retain their customer base. That sounds like a promise that would make any critical thinker raise an eyebrow. But the fact of the matter is, Marcus is calling out a truth that is such common sense that once listening to him, you can only be left to wonder how come it’s not a best practice. TLDR; be transparent and make sure you provide your prospects and customers with ALL the info they want to know. And that includes the good, the bad, and the ugly. The reality is that most companies aren’t willing to address the hard questions. There’s so much more to be learned from Marcus. The second edition of Marcus’s book has been released. In the following link you can find the first several chapters available as a download for free: https://marcussheridan.com/they-ask-you-answer/ We strongly recommend reading it and, of course, listening to this interview.
Internet Marketing: Insider Tips and Advice for Online Marketing
On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing. Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning a 60+ person digital marketing and website design agency, IMPACT. On the show, you'll learn: Where the philosophy of “They Ask You Answer” came from and what it entailsWhich subjects move the needle most with digital that most companies are afraid to talk about/addressHow to handle the subjects that most companies are afraid to talk aboutHow you can use video going forward and the types of video that move the needle the mostHow to improve conversion rates through videoPlus, we ask Marcus for his top tip/key takeaway for the audience. If you'd like to connect with Marcus, you can find his personal website here and you can find him on Twitter here. See acast.com/privacy for privacy and opt-out information.
Where do I begin with today's show... how about in 2013... I've been lucky enough, blessed really, to be connected with our guest today for over 5 years. He was incredibly gracious and generous to keynote my live event 3 years in a row. He is 1 of 20 "Speakers You Don't Want to Miss" according to Forbes. A "Web Marketing Guru" says the New York Times. Marcus has also been featured in Inc., The Globe and Mail, Forbes, and more. A highly sought-after international speaker, Marcus is known for his unique ability to excite, engage and motivate audiences. Event professionals and attendees around the world have experienced his high-energy style and interactive presentation approach. Marcus' ability to clearly and concisely deliver his message ensures that audiences can quickly absorb his teaching and immediately begin to apply it in their businesses. The universal applicability of his message means that diverse audiences can receive tremendous benefit from attending his talks. Within his speaking company, Marcus Sheridan International, Inc., Marcus gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Keynote topics include: The Digital Consumer; We're All Media Companies; The Future of Sales and Marketing; The Business of Trust; Letting Go of "The Way It Has Always Been Done." Mashable rated his book, "They Ask, You Answer," the "#1 Marketing Book" to read in 2017. Forbes listed it as one of "11 Marketing Books Every CMO Should Read." Read more about it, or better yet, purchase the book and find out for yourself what all the buzz is about! As founder and president of The Sales Lion, which recently merged with IMPACT in 2018, Sheridan has established one of the most successful digital sales and marketing agencies in the country. For years, I've analyzed his every move, I've quietly observed him as mentor, and I call him a friend. You will quickly agree and see what I mean... Welcome Marcus Sheridan. Learn more about your ad choices. Visit https://megaphone.fm/adchoices (megaphone.fm/adchoices)
Many companies sense the value of inbound marketing and use it to some degree. But beyond simply posting articles, keeping up an obligatory blog, or investing more in SEO, what can we do to build real trust and grow business? Marcus Sheridan, author of one of the definitive books on the subject, They Ask, You Answer, is generous with concrete, practical ideas on how to use inbound marketing to drive growth. In fact, his advice is so useful and plentiful, we split his interview into two parts. Guest - Marcus Sheridan, Keynote Speaker, Author, Partner at IMPACT The story of how Marcus saved his swimming pool company from the economic crash of 2008 has been discussed in books, magazines, and university case studies. Today, he is an international speaker known for his unique ability to excite and motivate audiences. In fact, Forbes named Marcus in its list of “Speakers You Don’t Want to Miss.” The New York Times dubbed him a “Web Marketing Guru,” and he has been written about in Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. As founder and president of The Sales Lion, he has worked with hundreds of businesses, helping them to become trusted industry voices while growing their market share. As owner and partner at IMPACT, and as owner of Marcus Sheridan International, he motivates clients to achieve their potential. His book, They Ask, You Answer, was listed by Forbes as one of “11 Marketing Books Every CMO Should Read.” Mashable rated it as the “#1 Marketing Book” in 2017.
Many companies sense the value of inbound marketing and use it to some degree. But beyond simply posting articles, keeping up an obligatory blog, or investing more in SEO, what can we do to build real trust and grow business? Marcus Sheridan, author of one of the definitive books on the subject, They Ask, You Answer, is generous with concrete, practical ideas on how to use inbound marketing to drive growth. In fact, his advice is so useful and plentiful, we split his interview into two parts. Tune in to listen to the second part of this episode on Wednesday, April 18th. Guest - Marcus Sheridan, Keynote Speaker, Author, Partner at IMPACT The story of how Marcus saved his swimming pool company from the economic crash of 2008 has been discussed in books, magazines, and university case studies. Today, he is an international speaker known for his unique ability to excite and motivate audiences. In fact, Forbes named Marcus in its list of “Speakers You Don’t Want to Miss.” The New York Times dubbed him a “Web Marketing Guru,” and he has been written about in Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. As founder and president of The Sales Lion, he has worked with hundreds of businesses, helping them to become trusted industry voices while growing their market share. As owner and partner at IMPACT, and as owner of Marcus Sheridan International, he motivates clients to achieve their potential. His book, They Ask, You Answer, was listed by Forbes as one of “11 Marketing Books Every CMO Should Read.” Mashable rated it as the “#1 Marketing Book” in 2017.
The Brand Journalism Advantage Podcast With Phoebe Chongchua
Marcus Sheridan is an entrepreneur who is known as the Web Marketing Guru. He for his pool company, he created the most visited swimming pool Website in the world which pulled his company through the housing collapse. See The Show Notes.
Part of the Legacy Series of the Compassionate Capitalist Radio Podcast. Web Marketing Guru, Kenneth Brown, will join Karen Rands on the Compassionate Capitalist radio show to discuss how entrepreneurs can increase their sales and profits with effective use of websites, social media, e-commerce, and email marketing. During this information packed half hour session, Ken will cover key fundamentals for an effective integrated internet marketing strategy that will have a direct impact on your sales and profits. We will also explore key developments and trends that are working for other entrepreneurs who seek to integrate traditional sales and marketing with a web based strategy. Kenneth Darryl Brown is often called the "Sales, Web, & Profit Evangelist". He was recognized as one of the top 25 Influential Sales Leaders by InsideView, and has been published in many trade &business journals. He is a frequent instructor for many business and educational forums. For more information about eWeb2Sales: Come run with the B.I.G Dogs on facebook Connect with Karen Rands at http://karenrands.co and learn how she helps entrepreneurs get the capital they need to grow their business -- Revenue and Investors can fuel their growth.
Part of the Legacy Series of the Compassionate Capitalist Radio Podcast. Web Marketing Guru, Kenneth Brown, will join Karen Rands on the Compassionate Capitalist radio show to discuss how entrepreneurs can increase their sales and profits with effective use of websites, social media, e-commerce, and email marketing. During this information packed half hour session, Ken will cover key fundamentals for an effective integrated internet marketing strategy that will have a direct impact on your sales and profits. We will also explore key developments and trends that are working for other entrepreneurs who seek to integrate traditional sales and marketing with a web based strategy. Kenneth Darryl Brown is often called the "Sales, Web, & Profit Evangelist". He was recognized as one of the top 25 Influential Sales Leaders by InsideView, and has been published in many trade &business journals. He is a frequent instructor for many business and educational forums. For more information about eWeb2Sales: Come run with the B.I.G Dogs on facebook Connect with Karen Rands at http://karenrands.co and learn how she helps entrepreneurs get the capital they need to grow their business -- Revenue and Investors can fuel their growth.