Podcasts about they ask

You're still optimizing for Google? That's cute… Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook most B2B marketers are still running is dangerously outdated. They dive deep into the collapse of traditional SEO, the rise of AI-generated answers, and why brands that aren't building trust through video, transparency, and self-service tools are already falling behind. Marcus shares tactical examples from the likes of Liquid Death, Shasta Pools, and his own viral pool pricing content that generated $35M+ in sales. He also drops a bold prediction: your YouTube channel will soon matter more than your website. Whether you're a CMO tired of playing it safe or a marketer trying to sell bold ideas up the chain, this episode is your permission slip to think (and market) differently. Key Moments: 00:00: Is Google Dead? Marcus Sheridan On Why Search Is Breaking for Marketers00:23: Why Your YouTube Channel Will Soon Outrank Your Website14:50: The #1 Interview Question CMOs Should Be Asking16:39: The Big 5 Content Topics Buyers Actually Care About29:03: Self-Service Tools: The Secret Weapon for Modern Marketers40:55: How to Avoid the Pitfalls of Radical Transparency43:15: Why SaaS Pricing Pages Are Failing the Modern Buyer46:37: Will Websites Matter in 5 Years? AI Is Changing the Game Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Episode Highlights00:01 – Why communication is the missing skill in leadership, sales, and coaching01:13 – The shocking stat about managers and communication training02:54 – Marcus' early experiences that sparked his obsession with asking better questions06:17 – A baptism gone wrong… and the moment that revealed the true power of questions08:40 – How asking the right questions transformed a tense moment into connection and clarity11:10 – The childhood experience that exposed the cost of miscommunication13:41 – “It's dumb not to dumb it down”: Why trying to sound smart is costing you influence16:55 – The #1 KPI every sales team should track: "No one has ever asked me that before."18:41 – The most powerful question in discovery (and why it's not “why”)23:28 – Introducing “The Pathfinder” and the quadrant that reveals your communication identity26:22 – Dictator, Lawyer, Instructor, Pathfinder: Which one are you?29:45 – Why real leadership means not being the hero31:44 – Solopreneurs beware: Why great salespeople often struggle as leaders35:23 – The Pushback Pivot: A simple technique to stay curious (and disarm objections)40:09 – Why defending kills authority—and what to do instead41:08 – The “Question Only Game” (and how to use it to lead someone to their own insight)45:10 – The 3 P's of a perfect question: Progress, Purpose, Path48:28 – A real-life communication test: Solving a personal crisis in under 60 seconds52:35 – The magic question that created a breakthrough (and why it worked)54:11 – Why true mastery in communication comes from decades of obsessionLinks MentionedMarcus Sheridan's book: They Ask, You Answer Learn more about Marcus: https://marcussheridan.com

Marcus Sheridan (author of They Ask, You Answer and the new Endless Customers) joins Sev to talk blunt price transparency, the “Big 5” content topics that drive all buying decisions, why most agencies won't survive AI, and how the Pride Cycle silently ruins great companies. If you create content, sell anything, or just want Endless Customers, hit play.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of business marketing advice.Follow Marcus: https://www.linkedin.com/in/marcussheridan/Website: https://marcussheridan.com/https://www.impactplus.com/Follow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/

In dieser besonderen Folge von "No leads, no fun" haben wir einen der einflussreichsten Vordenker im modernen Inbound- und Content-Marketing zu Gast: Marcus Sheridan – international bekannt durch "They Ask, You Answer" und jetzt mit seinem neuen Buch "Endless Customers", das im April 2025 erschienen ist. [Diese Folge ist ausnahmsweise auf Englisch] Marcus spricht mit "No leads, no fun"-Host Patrick Burmeier über sein neues Buch und die Herausforderungen und Chancen im B2B-Marketing 2025 – und warum klassische Playbooks nicht mehr funktionieren. Du erfährst in dieser Folge: → Wie sich das Verhalten von B2B-Käufern radikal verändert hat → Warum Vertrauen zur wichtigsten Währung im Marketing geworden ist → Welche vier Prinzipien erfolgreiches B2B-Marketing (und erfolgreiche Marken) heute auszeichnen → Welche typischen Fehler B2B-Unternehmen im DACH-Raum machen – und wie man sie vermeidet → Wie Self-Scheduling-Tools, Preisrechner oder Video-Content Leads vervielfachen können Jetzt das neue Buch von Marcus Sheridan "Endless Customers" gewinnen: Bewerte den Podcast und schicke einen Screenshot der Bewertung mit Betreff "Review Podcast" an martin.bredl@takeoffpr.com. Mit etwas Glück landet Marcus Sheridans Buch bald in deinem Postkasten.

Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer, and founder of one of the world's most visited pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes, Marcus is a trusted voice in content marketing and brand transparency. In this episode, he shares how businesses can dominate their industries by building customer trust, embracing self-service tools, and saying what competitors won't. Tune in to learn how to rethink your marketing strategy, leverage video content, and future-proof your brand in an AI-driven world. Today we discussed: [00:00] Opening [00:09] Introducing Marcus Sheridan [02:10] Building a Known and Trusted Brand [06:18] Thinking Like a Media Company [11:20] Using AI to Help With Promotion [15:25] Mitigating Risk for Customers [20:05] Controlling the Conversation More About Marcus Sheridan: Check out Marcus Sheridan's Website: https://www.marcussheridan.com Connect with Marcus Sheridan on LinkedIn: https://www.linkedin.com/in/marcussheridan/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

The Four Pillars of a Known and Trusted Brand  Shep interviews Marcus Sheridan, co-founder of PriceGuide.ai, co-founder of The Question First Group, keynote speaker, and bestselling author. He talks about his new book, Endless Customers, and how brands can build trust and differentiate themselves from competitors.   This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    Why is building trust important in business?  How to get more customers?  How can businesses stand out at the beginning of the buyer's journey?  Why is it important for businesses to adapt to buyers' changing behaviors and needs?  How has the shift to online research influenced how businesses approach customer interactions?  Top Takeaways:    The more you know what your customers want, the better you can serve them. Your customers' questions help you understand what they want, including their fears and concerns.     Becoming a teacher in your industry helps you establish yourself as an expert and builds trust with your audience.    Using content to showcase unique aspects of a business can be a game-changer. Demonstrating processes, sharing behind-the-scenes looks, or providing valuable insights into products can capture the attention and trust of potential customers.    Trust will always be critical in business. Continuously working towards being credible and trustworthy in the eyes of your customers will future-proof your business.    Marcus shares The Four Pillars of a Known and Trusted Brand:    Pillar #1. You've got to be willing to talk about what others in your industry aren't willing to talk about.  Pillar #2. You've got to be willing to show what others in your space aren't willing to show.   Pillar #3. You've got to be willing to sell in a way that nobody's willing to sell.   Pillar #4. You've got to be more human in this time of AI and technology.    Plus, Marcus shares actionable tips on applying the four pillars in your business to make your brand stand out. Tune in!  Quote:   "80% of the buyer's journey is done before they fill out that form on your website or call you. If you want to win during that period, you can't be like everyone else."      About:    Marcus Sheridan is a communication expert, keynote speaker, co-founder of PriceGuide.ai, and the co-founder of The Question First Group. He is the bestselling author of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer. His latest, Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader, is now available on Amazon.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Bio: As an owner of IMPACT, Marcus Sheridan has established one of the country's most successful digital sales and marketing agencies. He is the author of the international best-seller They Ask, You Answer… His new book is called Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader. Notes: The 4 Pillars of a Known and Trusted Brand: Say what others won't say Show what others won't show Sell how others won't sell Be More Human than others are willing to be 75% of all buyers prefer a seller-free sales experience. Create great self-service tools to help your buyers make buying decisions. The buyer's journey - They want to know what it will cost. So, tell them. Have a client story for every objection. Collect them. Tell those stories. The story of Steve Sheinkopf and Yale Appliance… ($37m to over $100m). “That means obsessing over their questions, fears, worries, and concerns. Answer every single question honestly and transparently, right there on your website, for everyone to see.” “Tackle topics your competitors are afraid to touch. Break the unwritten rules of your industry. When you focus solely on empowering your buyers with the information and experience they crave, something incredible will happen: You'll earn their trust. And when you earn their trust, you earn their business. Do this consistently, and you'll capture the market's attention, transform your company, and see numbers you never imagined.” The 5 Components of Endless Customers: The Right Content The Right Website The Right Sales Activity The Rich Technology The Right Culture of Performance Path Finders - Help others come up with solutions. Your favorite mentor didn't tell you the answers, they helped you figure it out on your own (by asking you questions). The #1 thing that will dictate your income is your ability to communicate. As Morgan Housel would say, “Best story wins.” It is worth it to work on this skill. The excuse that you don't have enough time is lame and not true. Focus on becoming a better writer and speaker. It's too important not to. Piece of feedback most often given - Say that, but in half the words. Be concise. Be willing to say what others won't. And the idea of going direct. Go Direct – Viral essay written by LuLu Cheng Meservey. Going direct means crafting and telling your own story, without being dependent on intermediaries. Marcus called me by my name (both Hawk and Ryan) a lot during our conversation. It felt natural and flowed well. It worked. This is taught in sales training and can feel manipulative if not done well. Listen to how Marcus used my name enough to make me feel special, but not too much that it felt like a sales tactic to get me to like him. Book title = "I want. I wish." I want Atomic Habits. I wish I had "Endless Customers."

Marcus Sheridan, author of “They Ask, You Answer” and “Endless Customers” joins CCN Director of Member & Partner Experience Drew Barto for this information-rich episode of the Contractors Toolbox Podcast. Marcus will be the keynote speaker at CCN's Spring Conference in Miami from April 24-27, 2025 in Miami.    As a world-renowned communication expert, author, and keynote speaker, Marcus helps brands, sales teams, and leaders build deeper human connections and establish more trust with their audiences. With over 13 years of experience in the speaking industry and 23 years as an entrepreneur, Marcus has honed his craft as a master communicator, helping individuals and organizations transform the way they connect, engage, and influence. His expertise has been tactfully applied across a diverse range of subjects including Sales, Leadership, Marketing, AI, personal development, and trust.   In this episode, you'll learn why companies are struggling with acquiring new customers and what they can do about it, why contractors should talk openly—and be transparent—about pricing, take a deep dive into Marcus' four pillars of trust, and much, much more. This is an episode you can't miss!

Marcus is the author of They Ask, You Answer and Endless Customers, a world-renowned communication expert, and captivating keynote speaker. Top 3 Vlaue Bombs 1. We can't continue to follow the rules that's always been given into our space then expect extraordinary results from it. Disruption is the idea of the willingness to break the rules. The rule breaker becomes the rule maker that everyone else in the follows. 2. Trust is one thing that will never go away so if you build around trust, that will matter what happens in the platform. 3. Platforms are going to come and go but what is not going to come and go is the need for you to become the most known and trusted brand in your space. Stop losing customers who don't understand your pricing. Turn browsers into buyers with 300% more leads - Price Guide Sponsors NetSuite Over 41,000 businesses have future-proofed their business with NetSuite, by Oracle - THE number one cloud E.R.P. Download the CFO's Guide to AI and Machine Learning for free at NetSuite.com/fire Mentorship: Email John@EOFire.com to set up a call

In deze aflevering van de StoryBrand Podcast is Marcus Sheridan te gast, auteur van They Ask, You Answer en de aankomende opvolger Endless Customers. Marcus staat bekend om zijn revolutionaire kijk op marketing en sales. Vanuit zijn eigen ervaring als eigenaar van een zwembadenbedrijf dat hij door de crisis van 2008 loodste, heeft hij geleerd hoe cruciaal het is om je constant aan te passen aan veranderend koopgedrag.In dit gesprek deelt Marcus zijn nieuwste inzichten over hoe AI en digitale ontwikkelingen de manier waarop we zaken doen fundamenteel veranderen. Hij legt uit waarom bedrijven die vasthouden aan traditionele marketing- en salesstrategieën het risico lopen achter te blijven, en wat er nodig is om voorop te blijven lopen in een wereld waarin de koper steeds meer controle wil.De belangrijkste gespreksonderwerpen:Waarom de traditionele focus op Google niet meer voldoende is in het AI-tijdperkDe drie partijen waar bedrijven rekening mee moeten houden: Google, consumenten én AIHet belang van self-service tools en transparantie over prijzen op je websiteHoe sales en marketing beter kunnen samenwerken als één revenue teamDe kracht van disruptie en waarom succesvolle bedrijven durven te vernieuwen als de markt daarom vraagtDe evolutie van marketingstrategieën sinds 2008 en wat dat betekent voor de toekomstRelevante links en bronnen:Pre-order het nieuwe boek van Marcus: Endless Customers: https://endlesscustomers.com/Software voor pricing estimators: PriceGuide.ai: https://priceguide.ai/Marcus Sheridan op LinkedIn: https://www.linkedin.com/in/marcussheridan/Geen marketingplan voor 2025?Worstel je met ineffectieve marketing waarmee je tijd, geld en energie verspilt? Het hoeft niet zo te zijn! Meld je aan voor ons LIVE WEBINAR "Marketingplan 2025" op 3 april van 10.00-11.00 uur.In 1 waardevol uur ontdek je:De 9 redenen waarom marketingplannen mislukkenHet fundament van succesvolle marketing in het AI-tijdperkDe 5 essentiële stappen voor een effectief marketingplanMeld je hier aan: https://storybrand.nl/webinar-marketingplan-2025

Marcus Sheridan is a communication expert, author, keynote speaker, and entrepreneur. With over 13 years of experience, he has helped brands and organizations build trust and deeper connections with their audiences. At only 23 years old, he founded River Pools, a swimming pool company that has evolved into the most trafficked swimming pool company globally. As a speaker, Marcus has delivered transformational experiences to over 750 live audiences across the world. He has spoken on platforms such as TEDx and INBOUND. He is also the author of the best-selling book, “They Ask, You Answer,”  a book that serves as an indispensable toolkit for those wanting to improve their communication strategies. Listen in as Marcus shares his journey, insights on building business, and how to effectively communicate to your audience.   Links: Marcus's Website: https://marcussheridan.com/ They Ask, You Answer: https://a.co/d/0t7eCHl

Marcus Sheridan, author of They Ask, You Answer, breaks down the evolution of content marketing and why trust is the ultimate competitive advantage.From turning his struggling pool company into the most trafficked swimming pool website in the world to helping businesses become industry leaders, Marcus reveals the strategies that drive real business growth. He explains why traditional sales tactics are failing, how buyer behavior has changed, and what companies must do to stay ahead.He also shares the four pillars of a trusted brand, why transparency—especially around pricing—generates the most leads, and how self-service tools are reshaping the buyer's journey. This episode is packed with actionable insights on creating content that builds authority, earns trust, and turns prospects into customers.Conversation points:Why 80 percent of the buyer's journey happens before they talk to salesThe biggest mistakes companies make in content marketingHow pricing transparency increases conversions and builds trustThe role of video in creating a known and trusted brandWhy self-service tools like pricing estimators can triple lead generationA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

I had to do it again and bring back Marcus Sheridan for another episode. Today, we're going over details of his new book, “Endless Customer,” and he's going to share four ways to make your brand the most trusted in the industry. Background on The Newest Book After the rise of AI tools, Marcus noticed a major change in the sales industry. It's getting harder and harder to produce content that will generate leads. Also, those who are not using AI technology in some form within their work are struggling the most now. On top of this, companies are having a harder time gaining consumer trust, all thanks to the advancement of AI. This is why Marcus wrote the "Endless Customer" book! To generate leads and to shine through AI, you're going to have to become a well-known and trusted brand, which you can do with the help of his guidance. How Can You Make Yourself Stand Out If you've noticed, not too many people are using Google nowadays. Also, when you search on Google, a lot of AI answers or Reddit posts pop up too. Stop caring so much about keywords and instead start telling AI why you need to be trusted. Marcus shares that you can do this through the four pillars in his book: You have to be willing to say what others are not in your market. Get serious with video content and do what others are not. Sell in a way that others are not. You have to be more human than other brands. In other words, stop following your industry's set rules and disrupt. Put a personality into your brand and do things that no one else is willing to do.  Marcus also shares how sales reps and industry leaders can get out of a pride cycle that they often put themselves in without knowing. The Five Key Consumer Research Factors The one thing that did not change from the "They Ask, You Answer" book is how consumers conduct research on which company they want to buy from. The five subjects they're still researching are: Cost Problem Comparison Reviews Best These five things apply to whatever type of content you're making. This includes written and video content for your social media strategy. Human Connection Matters More The only way you're going to be able to rise above in this new AI-driven world is by connecting to your customers' emotions. This is why video content is becoming more and more popular; they want to see brands before buying from them. Another popular trend is that people are wanting more of a seller-free sales experience, especially on websites. Marcus shares how to do this while keeping the human connection alive. "Brand matters more than it ever has in the history of the world. Because if you think about it, what's going on in the market? Well, businesses are getting fewer Google searches every single day right now. You cannot build your house on Google search." - Marcus Sheridan. Resources Connect with Marcus Sheridan on LinkedIn Listen to the Endless Customers Podcast and Get the book here Visit Marcus website to learn more about him Sponsorship Offers This episode is brought to you in part by Hubspot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. 2.            This episode is brought to you in part by LinkedIn. Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse. 3.            This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

In this episode of the Big Success Podcast, Marcus Sheridan explores the principles of effective business disruption and the strategies that set companies apart in today's fast-paced market. As the author of They Ask, You Answer and a globally recognized speaker, Marcus explains the four pillars of disruption: saying what others avoid, revealing the hidden truths, innovating in sales, and embracing human connection. He shares practical insights on addressing customer doubts, leveraging AI, and building trust through transparency and creativity.About Marcus Sheridan:Marcus Sheridan is a renowned speaker, business consultant, and best-selling author of They Ask, You Answer, a transformative guide to modern marketing and sales. Recognized by Forbes as one of the “20 Speakers You Don't Want to Miss,” Marcus empowers businesses to build trust and drive growth by embracing transparency and addressing customer questions openly. With a passion for innovation and disruption, Marcus helps organizations navigate the challenges of today's digital economy, redefining how companies connect with their audiences and achieve lasting success.Learn more: https://marcussheridan.com/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

 Discover the secrets to disrupting your industry and building trust with your customers in this episode featuring Marcus Sheridan, author of They Ask, You Answer. Learn actionable strategies to stand out, embrace transparency, and create lasting success in today's competitive business world. Don't miss these powerful insights! About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode we talk with Marcus Sheridan - sales & marketing expert, serial entrepreneur and author of the book “They Ask, You Answer”. In this episode we talk about how to get more customers by producing disruptive content.

If you're a leader, entrepreneur or executive looking to level up your leadership brand, this episode with Chris Marr, author of "The Authoritative Coach", is a must-listen.In his book, Chris shares his framework for building a strong coaching practice rooted in authenticity and service. And in our conversation, he brings that same level of clarity and insight.As someone who helps experts turn their brilliance into sustainable revenue, I know how important it is to have a strong personal brand rooted in authenticity. And Chris embodies that completely.Here are three key takeaways from our conversation:

One of the key takeaways from this conversation is understanding why MSPs find content creation so difficult in the first place. Nigel pointed out that many MSP owners are simply stretched too thin. Whether they're managing cybersecurity threats, fielding client calls, or running the day-to-day operations of their business, creating content often falls to the bottom of the priority list. Add to that the natural tendency for MSP owners—many of whom identify as introverted “techies”—to shy away from putting themselves out there, and it's no wonder content creation can feel like an insurmountable task. Nigel empathised deeply, drawing on his own experience as a former MSP owner, but he also stressed that getting started is more achievable than it seems.  So, how do MSPs overcome these hurdles and start producing content that truly makes an impact? Nigel suggests starting simple. He advises listening to your help desk and turning the common questions your clients ask into marketing assets. This is a practical, easy-to-implement approach inspired by Marcus Sheridan's book, They Ask, You Answer. For example, if a client frequently inquires about password security, why not create a quick video or a short guide to address that issue? Not only does this save time by providing a reusable resource, but it also positions you as a helpful authority in your clients' eyes.  Nigel and I also explored the formats of content that are working particularly well for MSPs right now. While long-form pieces like white papers may still have their place, the reality is that most audiences have shorter attention spans these days. Short, engaging videos are proving to be highly effective, as are simple guides, checklists, and infographics. Nigel highlighted cybersecurity guides and onboarding checklists as examples of content that resonate strongly with prospects. These pieces don't have to be elaborate; a well-designed 5- to 8-page document or a quick video filmed on your phone can do the trick. The key is providing value and addressing real pain points your audience faces.  Another gem Nigel shared is the power of personalisation. Tailoring your content to specific niches or verticals can make it far more effective. Whether you're working with architects, legal firms, or small businesses, speaking directly to their unique challenges will make your message stand out. For example, an email campaign targeting architects might highlight how to streamline project management through IT solutions, whereas content for legal firms might focus on cybersecurity and client confidentiality. By addressing the specific needs of your audience, you create a sense of connection and trust, which can be pivotal in converting prospects into clients.  We also discussed the importance of consistency. Nigel acknowledged that for busy MSP owners, maintaining a regular flow of content can feel impossible. His solution? Delegate. Hiring a part-time marketing intern or leveraging content platforms like the Tech Tribe can take the pressure off your shoulders. The Tech Tribe, in particular, offers MSP-specific resources such as social media posts, blogs, and newsletters that you can customise and deploy quickly. Nigel emphasised the importance of getting from “zero to one”—just starting with one consistent piece of content, whether that's a weekly blog, a LinkedIn post, or a video, and building from there.  One of my favourite insights from this conversation was Nigel's perspective on educating prospects during the sales process. He encourages MSPs to create tools like buyer's guides that help prospects understand what good and bad IT service looks like. These educational assets not only build trust but also position you as an authority in your field. By guiding prospects through their decision-making process without the hard sell, you differentiate yourself from competitors and create lasting impressions.  Ultimately, creating scroll-stopping content isn't about reinventing the wheel. It's about listening to your clients, addressing their pain points, and consistently showing up with value-driven messages. Whether you leverage videos, guides, or curated resources like those offered by the Tech Tribe, the key is to start small, tailor your approach, and stay consistent.  Nigel's wisdom and practical advice are a testament to his deep understanding of the MSP space and his commitment to helping businesses succeed. If you're struggling to create content or looking for ways to make your marketing efforts more effective, this episode is packed with actionable tips to get you moving in the right direction. And if you haven't yet checked out the Tech Tribe, Nigel's community is an incredible resource for MSPs looking to scale their businesses with confidence.  For full details of our Business Blueprint Workshop on Tuesday 3rd December, click HERE.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!

In this episode, marketing and sales expert Marcus Sheridan shares strategies for building trust through marketing and communication. Drawing on principles from his book, They Ask, You Answer, he explains how addressing buyers' questions, concerns, and doubts can position a business as the most trusted voice in its industry. Sheridan highlights the "Big Five" topics that drive customer engagement while emphasizing the power of clear and honest communication. He also discusses effective SEO practices, the impact of vertical video content, and the importance of simplifying complex ideas to connect with audiences.About Marcus Sheridan:Marcus Sheridan is a marketing and communication expert renowned for his transformative approach outlined in the best-selling book, They Ask, You Answer. Recognized as one of the top 20 speakers to watch, Sheridan helps businesses build trust by addressing buyers' concerns with transparency and authenticity. Known for his talent in simplifying complex ideas, he empowers organizations to create impactful content, leverage SEO, and connect meaningfully with their audiences. His practical strategies and focus on trust have redefined success in marketing and sales for companies worldwide.Learn more: https://marcussheridan.com/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

In this episode, Tim and Derek discuss the Mile High Profit Summit 2024 and how you can bring the transformative lessons from the event into your home with the Mile High Profit Summit Recordings. They dive into some of the best presentations from industry leaders, offering insights that can elevate your contracting business and help you tackle common challenges.In this episode, they discuss:Highlights from Derek's live sales call demonstration, where he handled real-time objections and shared a complete sales process.Tim's impactful talk on working with family, including practical tips for balancing personal relationships in a family business.Micah's unique approach to marketing that goes beyond ads and focuses on creating unforgettable client experiences.James Miller's insights into the mindset of a successful contractor and strategies for scaling large projects.Aaron Harshal's powerful presentation, where he captivated the audience with storytelling techniques that connect deeply with clients.Gina Malvastuto's breakdown of financial health for contractors with her talk, "I'm Profitable, but I'm Broke: What Your Numbers Are Telling You."Carolyn Cromie's essential tips on crafting ironclad contracts, perfect for contractors looking to protect their business.Marcus Sheridan's forward-looking advice on AI and content strategy with "They Ask, You Answer," tailored for the evolving digital landscape.Anthony Abbott's tactical advice on hiring and subcontractor management for building a disciplined, efficient team.A dynamic session with Tom and Lee Reber on communicating effectively within a husband-and-wife business partnership.Resources:

It's not often that you get to meet somebody you've looked up to for the majority of your career, but that's exactly what happened when we had Marcus Sheridan on the show.There's a reason we follow his work and that's because he has totally transformed the way we market and sell, with authenticity at its core.Marcus basically invented the phrase "They Ask, You Answer." (No big deal, right?) and in this episode he shares his secrets on how YOU can take your solo business to the next level just by answering questions. In this episode, we dive into how Marcus' brilliant approach can help you build trust with your customers, stop sounding salesy (who likes that, anyway?), and use transparency to attract the right clients. This interview is packed with practical tips, real-life examples, and plenty of “aha!” moments that'll make you wonder how you ever survived without this wisdom. So grab your notebook—or, let's be honest, your phone—and get ready to revolutionize your marketing, one question at a time!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Welcome to another episode of the Auto Repair Marketing Podcast. Today we're diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.In this episode, we'll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We'll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you're ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let's get started!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/ Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/ SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/ They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/ Moz: https://moz.com/ The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/ Semrush Link Building: https://www.semrush.com/blog/link-building/ Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Welcome to another episode of the Auto Repair Marketing Podcast. Today we're diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.In this episode, we'll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We'll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you're ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let's get started!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/ Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/ SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/ They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/ Moz: https://moz.com/ The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/ Semrush Link Building: https://www.semrush.com/blog/link-building/ Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Marcus Sheridan is the author of “They Ask, You Answer”, a book which I frequently reference both on podcasts and when talking to clients.  I was honored to have him on Bullpen Sessions to discuss the current digital marketing landscape, how shifting his focus towards content completely changed his life, and some practical sales strategies and approaches that work in any industry. ▶▶ Download our free training: https://www.completegameu.com/landing-page-1

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow a Small Business, host Michael Denehey interviews Marcus Sheridan from Impact plus discusses the importance of understanding not just who your business serves, but who it doesn't. He emphasizes the value of clarity in operations and the growing impact of AI on content creation, urging small businesses to embrace AI tools to scale their efforts. Sheridan also shares a success story of Opus Partners, a New Zealand company that has thrived by being transparent and consistent in its approach. Marcus discussed his book, They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer. This book offers a clear guide to revamping your current marketing strategy. Learn more about Marcus at Opes Partners. Key Takeaways for Small Business Owners: Know Who You're Not: Clarity on who your business does not serve is as crucial as knowing who you do serve. This helps you confidently say no to opportunities that don't align with your expertise. Focus on Your Strengths: Concentrate your efforts on what you do best. This not only optimizes your resources but also enhances customer satisfaction by delivering high-quality services. Embrace AI for Content Creation: AI can significantly boost your content production, allowing small businesses to create high-quality, human-like content at scale without additional staffing. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Be Transparent and Honest: Openness about your limitations and the true benefits of your offerings builds trust with customers, leading to stronger relationships and long-term success. Stand Out by Doing What Others Won't: Differentiate your business by taking bold steps in your sales process and content strategy that your competitors aren't willing to take. Consistency is Key: Success in content marketing and business growth comes from consistent efforts over time. Stay committed to your strategies, even when results aren't immediate. One action small business owners can take: One action small business owners can take, according to Marcus Sheridan, is to embrace and implement AI tools for content creation. By leveraging AI, they can produce high-quality, human-like content at scale, enhancing their online presence without needing to hire additional staff. This can help them stay competitive and stand out in their industry. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Are you effectively telling, showing, selling, and being human in your content creation in your marketing efforts? Marketing expert Marcus Sheridan believes these four pillars should guide your strategy. As the best-selling author of "They Ask, You Answer," Marcus's insights have been instrumental in shaping my success as a top-rated business owner in the dance studio industry. Having him as a guest on the podcast was a dream come true, and we had an incredible discussion about deepening content creation to enhance our business's SEO and build client trust.Marcus's approach is not just about creating content, it's about creating bold and edgy content. He emphasizes the importance of educating your audience in five key areas: Cost, Fear, Compare, Reviews, and Best.  His bold and edgy approach to creating content—even when it involves mentioning competitors—ultimately stands the test of time and fosters trust with clients, which is crucial for any business. In this episode, Marcus gives me first-hand ideas on what dance studio owners can do and breaks down the five key concepts for creating rich content that your audience and Google will love.  He even gives us a tool to keep us on the leading edge of our marketing efforts.  You're not going to want to miss this dance studio owner!Learn why Marcus is the guru in SEO marketing and how he went from almost bankrupt to the go-to expert in the pool industryThe five major buckets business owners must address in their SEO blog writing: Cost, Fear, Compare, Reviews and The Best. Marcus shares ideas with us on how to address the five main buckets for dance studio ownersWatch us on YoutubeA bit about our guest:Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust. Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time. Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more. Marcus Sheridan on LinkedINWould you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management, to email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today's podcast?

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

You've probably heard the phrase "content is king" more times than you can count. But creating content that truly drives sales is easier said than done. Many biz owners struggle to produce content that hits on all levels: it feels authentic, builds trust, and makes an impact on their bottom line. You might be wondering: How can I create content that my target audience actually wants to read?   In this week's episode of the Become a Better Business Owner series, hosts Bobby Richards and James Sweeting chat with Marcus Sheridan, author of "They Ask, You Answer", to discuss his proven framework for creating content that converts. Marcus shares his journey from near-bankruptcy to becoming a multimillionaire by simply answering customer questions honestly and transparently. You'll learn the 5 types of content that every business should be creating, and how to use AI to enhance your content strategy. Listen in and discover the secret to becoming the most trusted voice in your market and driving more customers to your business.   Follow Marcus on LinkedIn at www.linkedin.com/in/marcussheridan or email directly at marcus@marcussheridan.com.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Our guest today is Marcus Sheridan, author of "They Ask, You Answer". Marcus is a leader in how modern selling has to adapt to today's buyers. We will discuss simple things you can do to navigate the simple fact that buyers are in control.  Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy. After listening to today's episode, check out Marcus' website to learn more about Marcus and to access a copy of his book, rated the #1 marketing book by Mashable, “They Ask, You Answer”.    

In this episode we have a returning guest that always gets a good response! Cant wait for you to hear this one. We discuss some marketing techniques that my guest has been using for years and creating a successful agency and business that is widely known across our industry. In this episode we talk about :They Ask you Answer Story BrandChatGPTUsing Video and so much more Sponsors:Smart Choice Canopy Connect Olde School Marketing PS Check out the new website design and let me know your thoughts !!  I will send you a giftcard for your feedback on the website , podcast, and any other feedback you want to give me! 

In this episode of Grow a Small Business, host Troy Trewin interviews James Ashford, founder of Go Proposal. James discusses his journey to building a successful business, leading a dedicated team, and achieving impressive revenue growth. With insights on maintaining high standards, strategic planning, and exit readiness, James offers valuable advice for small business owners. Tune in to discover how his leadership and vision have driven Go Proposal's success. Other Resources: NPS Score: An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. How James Ashford Sold his 12 Employee company for 8-figures Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? James Ashford believes the hardest thing in growing a small business is maintaining balance. He emphasizes the challenges of juggling various roles and responsibilities, especially when managing both personal and professional demands. He highlights the importance of being kind to oneself, recognizing the inherent difficulties, and staying resilient amidst the pressures of entrepreneurship. What's your favourite business book that has helped you the most? James Ashford's favorite business book that has helped him the most is "E-Myth Revisited" by Michael E. Gerber. He also highly recommends "Built to Sell" by John Warrillow, which he considers a distilled and improved version of "E-Myth Revisited." Additionally, he finds "Key Person of Influence" by Daniel Priestley and "They Ask, You Answer" by Marcus Sheridan to be particularly impactful for his business thinking and marketing strategies. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? James Ashford recommends Joe Rogan's podcast for its insightful discussions and the High Performance podcast in the UK for valuable insights. He also highlights the effectiveness of email marketing and suggests platforms like Infusionsoft and Go High Level for comprehensive marketing capabilities in small business growth. What tool or resource would you recommend to grow a small business? James Ashford recommends email marketing as the most effective tool for growing a small business. He highlights the ability to nurture and engage a captive audience through regular communication, leveraging platforms like Infusionsoft or Go High Level for comprehensive marketing automation and online course creation. What advice would you give yourself on day one of starting out in business? James Ashford advises himself on day one of starting out in business to remember that "it's going to be alright." He emphasizes the importance of staying calm and being kind to oneself amidst the challenges and uncertainties of entrepreneurship. This mindset helps navigate the inevitable ups and downs with resilience and perspective. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.   Quotable quotes from our special Grow A Small Business podcast guest: As you grow, your standards don't have to drop, you maintain them throughout – James Ashford You want a multiple option strategy as fast as possible, because you have no idea what's coming in the future – James Ashford Be kind to yourself. You're a human being with all your perfectly perfect imperfections, doing your best – James Ashford  

"They Ask, You Answer" is one that enters the conversations in our Office Hours with clients regularly, so it was great to devote a month to reading it and an hour to talking about it with John and Stella! The philosophy of "TAYA" is a definite departure from a lot of tradition in aviation [...]

Unlock the secrets to content marketing with insights from our marketing director, Jon Portanova. Discover how adopting the "They Ask, You Answer" philosophy has transformed Paper Trails' approach to addressing customer queries upfront. We dive deeper into the strategic value of high-quality content creation. We'll guide you through our journey of producing varied content, such as blogs, videos, and webinars, that has set us apart from other competitors. By openly discussing pricing and competitor comparisons, we build trust and credibility. Hear how one well-crafted article led to significant recurring revenue by addressing potential clients' needs and questions upfront, proving the long-term benefits of comprehensive content.Small Business Big World was recently ranked #48 on FeedSpot's list of the Top 100 Small Business Podcasts!

In our latest Leveraging Leadership episode, Emily breaks down Marcus Sheridan's "They Ask, You Answer," showing how it's not just about marketing, but how you handle any business convo. Think getting inside your customer's head, answering their burning questions fast, and using those insights to steer your marketing content. It's straight talk about turning typical sales pitches into genuine chats that can make your company the go-to choice. Give it a listen to find out how to keep it real with your customers and your team. Links Mentioned: "They Ask You Answer" by Marcus Sheridan Free Resources: Strategic Planning Checklist Chief of Staff Skills Assessment Checklist A Day in the Life of a Chief of Staff Chief of Staff Toolkit Get in touch with Emily: Connect on LinkedIn Follow on YouTube Learn more about coaching Sign up for the newsletter Clarity Call with Emily WHO AM I? If we haven’t yet before - Hi

Get Noticed! Send a text.Struggling to find and retain top talent? Discover the ultimate hiring solution with Fletcher Wimbush, founder of Discovered ATS. In this insightful episode, Fletcher unveils his AI-powered performance hiring software that helps entrepreneurs effortlessly market job openings, nurture talent pools, and automate candidate assessments – transforming the daunting recruitment process into a seamless experience. From automating initial screenings to final interviews, this virtual hiring hero empowers you to make data-driven hiring decisions while saving time and resources.Gain invaluable insights into Fletcher's entrepreneurial journey, including his focus strategy for building multiple successful brands and overcoming marketing challenges. Uncover the enlightening distinction between HR and talent acquisition, and learn why investing in the latter is crucial for sustainable growth. Don't miss Fletcher's top tip for getting noticed and his favourite book recommendation: "They Ask, You Answer" by Marcus Sheridan.Recommended Book: "They Ask, You Answer" by Marcus SheridanEmail validation service.Accurate, fast and secure email validation service from Zerobounce.netBrilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Search Engine Optimisation from the UKRank higher on Google with SEO. Fill out the form to receive a FREE quote.Designrr.io Creates eBooks & LeadmagnetsTransform content into eBooks, Show Notes, Dynamic Flipbooks, Transcripts, PDFs and Web pages.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Am I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

  In this episode of 'The ChatGPT Experiment,' host Cary Weston sits down with Tom Wardman to discuss practical ways beginners can use ChatGPT to enhance their personal and professional lives. Designed for those just starting with ChatGPT, this episode demystifies the tool and offers straightforward advice on integrating it into your daily routine for improved efficiency and content creation. Main Topics Covered Introduction to Tom Wardman and his background with ChatGPT Tom's initial experiments and learnings with ChatGPT Using ChatGPT to overcome common content creation challenges Practical applications of ChatGPT for personal branding Understanding varying comfort levels with ChatGPT among users Tips and strategies for beginners to get started with ChatGPT Key Insights or Takeaways Getting Started with ChatGPT: Understand how to begin using ChatGPT effectively, even if you're new to the tool. Enhancing Content Quality: Learn how ChatGPT can help identify gaps and improve the quality of your content. Efficiency Tips: Discover practical ways to use ChatGPT to save time on repetitive tasks and enhance your productivity.  Episode Index [00:00:00] Introduction and Tom Wardman's background [00:05:39] Tom's journey with ChatGPT and initial experiments [00:07:00] Practical uses of ChatGPT in marketing and personal branding [00:10:40] Teaching clients to use ChatGPT and addressing skepticism [00:13:29] Using ChatGPT to overcome the curse of knowledge in content creation [00:16:00] Analyzing websites with ChatGPT and competitive research [00:20:30] Setting up LinkedIn posts and personal branding with ChatGPT [00:27:29] Handling ChatGPT's limitations and ensuring consistency [00:32:00] Advice for beginners: Treating ChatGPT as a learning tool [00:35:40] Fun and surprising uses of ChatGPT outside of work [00:37:41] Final thoughts and takeaways from Tom Wardman   About Tom Wardman Tom is a renowned content marketing specialist and “They Ask, You Answer” Certified Coach, known for boosting productivity and driving revenue growth in sales and marketing teams. With vast experience in-house and with agencies, he's also the author of The Marketing BLUEPRINT™, a strategic framework guiding businesses in creating impactful, results-driven marketing plans. His approach emphasizes measurable and achievable strategies, ensuring that every step taken is aligned with the overarching goal of driving business success. Tom's expertise and innovative methodologies make him a leading figure in the content marketing industry.   Additional Information In the episode, Tom mentions his use of a plugin called “Web Pilot” for web browsing. At the time of the interview, ChatGPT had not released 4.o that allows for real time web browsing. Information about the Web Pilot plugin can be found here; https://www.webpilot.ai/home?lang=en-US ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

When choosing a marketing company to market your auto repair shop you may find yourself deciding between a local marketer in your hometown or an auto repair marketing specialist whose office is halfway across the country.Which one should you choose? There's no wrong answer. But as agency owners who used to be local generalist marketers and now specialize, we know both sides of the coin. Today we're going to give you an unbiased look at what factors you should be using in the decision-making process.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer - https://marcussheridan.com/they-ask-you-answer/Show Notes with TimestampsMeeting face to face and building relationships (00:12:20) The importance of in-person meetings and building strong relationships with the marketing company.Pandemic's impact on remote meetings (00:13:15) The shift to remote meetings due to the pandemic and the realization that effective communication can still be achieved from afar.Benefits of in-person interaction (00:14:21) The advantages of in-person meetings, including the ability to connect on a personal level and fully understand the products or services offered.Meeting Preferences (00:14:26) Discussion on the shift from in-person to virtual meetings and the impact on relationships.Industry Knowledge (00:19:30) The importance of understanding industry-specific acronyms, terminology, and business practices for effective marketing.Local Knowledge (00:25:54) The significance of understanding local events, culture, and geographic factors for targeted marketing strategies.Specialist vs. Generalist Agency (00:25:45) Comparison between the expertise of a specialist agency and the adaptability of a generalist agency in marketing.Local vs Specialist Agencies (00:29:23) Discussion about the advantages of local agencies and specialist agencies in terms of knowledge and time investment.Overall Results (00:30:09) Comparison of overall results between generalist agencies and specialist agencies, focusing on the knowledge and experience in a specific industry.Case Studies (00:31:48) Case studies and examples of how local knowledge and specialty agencies can impact marketing results, with specific examples from the automotive and HVAC industries.Facebook Group Invitation (00:41:10) Invitation to join the Auto Repair Marketing Mastermind Facebook group, emphasizing its active and informative nature.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas -

They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This is the German-language edition of the bestseller "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan, featured on episode 258 of The Marketing Book Podcast in 2019. This interview starts in English and then is in German. ABOUT THE AUTHOR René Neubach is the founder of Content Glory. Born and raised in Vienna René has spent the last 25 years in different areas of digital marketing before joining the pharmaceutical industry in various marketing positions both in Europe and globally.  For the last ten years, René has worked as a consultant and business coach, focusing on developing content strategies for his clients and coaching marketing and salespeople to implement these strategies and tactics in their companies successfully.    ABOUT THE GUEST HOST Torsten Herrmann is a digital marketing consultant and Managing Director of the online marketing consultancy Chain Relations GmbH in Frankfurt and Leipzig.  Chain Relations is a digital marketing agency specializing in online lead generation and demand generation in B2B industries.  For over 25 years, he has supported B2B companies of all sizes in developing and optimizing their marketing and sales strategies.  He hosts the German-language podcast “Lasst die Kunden Kommen,” which is the same name as his business novel about inbound marketing and account-based marketing.  

Join Tyler Jefcoat, e-commerce bookkeeping expert and host of "Return on Podcast," in this insightful segment titled "They Ask, You Answer." In this episode, Tyler discusses the critical balance between pursuing growth and maintaining profitability, especially in the Amazon and broader e-commerce landscapes. Diving deep into changes since 2020, Tyler explains why e-commerce brands must prioritize financial health over expansion in today's competitive market. With rising interest rates, increased competition, and soaring operational costs, learn strategic approaches to ensure sustainable profitability and prepare for future market improvements.   #ReturnOnPodcast #EcommerceTips #Profitability #BusinessGrowth #TylerJefcoat #SellerAccountant #AmazonSelling #FinancialHealth #StrategicGrowth #EcommerceBusiness #businessgrowth #businessprofitability #ecommerce #businesspodcast #amazonbusiness #businessowner #foryou #finance #fypusa #financialsuccess

Join Tyler Jefcoat from Seller Accountant as he unpacks the latest Amazon FBA fee updates. Learn about the new inbound placement fees, low inventory penalties, and return processing charges. Tyler offers actionable strategies to help sellers manage costs and maintain profitability.  

Get inspired by our incredible conversation in this episode of The Trademarke "Game-changer Strategies: Leveraging Podcasts in the Trades Industry". The episode features a dynamic discussion between our hosts Sarah Ghirardo and Eric Thomas and our special guest, Jim Klauck from the Checker Pro Podcast. We delve into how podcasts can accelerate your trade business, the importance of targeting the right audience, and crafting a podcast that resonates with potential customers. Sharing his 40 years of experience in radio, the Chaos Maestro Jim Klauck discusses how he successfully tailored innovative podcasting techniques to the trades industry. We not only learn from real-life success stories but also explore how podcasts can emblemize brand credibility and authority, especially for home service professionals in the United States. The episode covers a range of topics, from assessing potential marketing benefits to Google backlinks, and presents strategies to make your trade service stand out in an extremely competitive market. We further discuss Marcus Sheridan's innovative "They Ask, You Answer" strategy. This method focuses on addressing frequently asked questions to position home service professionals as trusted experts. We delve into how artificial intelligence aids in developing show notes and boosting SEO. This podcast emphasizes the significance of remaining updated with technological advancements in order to thrive in the marketplace. Dive deep into the world of podcasting and its potential to transform your business. The podcast touches on the ethical responsibilities while publicly representing your business, including maintaining a respectful distance from inappropriate language. Tune into this thought-provoking episode to learn the various factors to consider when starting your own podcast, the significance of consistency, and the importance of professional guidance. Join the conversation on community podcasting and its potential to revolutionize your business-marketing strategy! Don't forget to leave us a review and share this episode with your friends in the trades and marketing sectors. We greatly appreciate your support!

In this episode, Nick and Michael discuss the 'They Ask, You Answer' framework with Devon McCarty from IMPACT. They talk about the importance of educating and building trust with customers by providing helpful and transparent content. The conversation covers strategies for finding out what customers are asking, including surveys, analyzing Google reviews, and brainstorming sessions with the team. In this conversation, Devon discusses various marketing strategies and challenges in the healthcare industry. He introduces the concept of news jacking, which involves leveraging upcoming events or trends to provide educational content to patients. He also discusses the role of AI in marketing and the need for authentic content.  About Devon: They Ask, You Answer Coach, Devon McCarty, leads with his sleeves up. Devon works with sales, marketing, and leadership teams to understand the value of and to implement their digital sales and marketing strategies. With a love of mentorship and teaching, he's known for his energy, optimism, and his ability to make virtually anyone he works with comfortable in just a few minutes. He inspires change, challenges thinking, and ensures that anyone can be excellent on and off-camera. His previous experience as an inbound video marketer and broadcast journalist has given him the tools and passion to take the digital sales and marketing initiatives of his clients, to the next level. His experiences as a veteran of the United States Marine Corps gave him the drive and abilities to lead teams anywhere. Learn more about IMPACT: https://www.impactplus.com/ Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Intro/Outro Music by Devin Smith ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle's efforts have ignited a marketing revolution, inspiring professionals to rethink their approach to content and consumer engagement. #### **Why Bring They Ask, You Answer to the Netherlands?** #### **Standing Out in a World Flooded with Content** #### **Leveraging Technology with They Ask, You Answer** #### **A Tale of Success: The Story That Stands Out** #### **The Future of They Ask, You Answer** Listeners, whether you're a seasoned marketing veteran or a newcomer eager to make your mark, Danielle's insights offer a beacon of inspiration and direction in the ever-evolving marketing landscape. Remember, success in marketing, as in life, begins with asking the right questions and having the courage to answer them truthfully and effectively. Website They Ask, You Answer NL: https://theyaskyouanswer.nl/  LinkedIn Danielle Navas-Brandt: https://www.linkedin.com/in/daniellenavasbrandt/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Membership models and unlimited clubs have become the norm in the car wash industry, but the methods by which we convert visitors to members are mostly restricted to face-to-face in-person sales. This week on the show we explore the question: Could customers join our membership programs online... and could they even do it without even having visited our wash? Marcus Sheridan is a New York Times Official Web Guru, owner of a successful digital marketing agency and author of the book "They Ask, You Answer." Sheridan joins us to discuss what digital campaigns and strategies could lead to online conversions. Along with those campaigns, he explains the kind of information we need to be ready to provide on our sites and platforms and what steps you can take to improve your digital presence today. Armed with these tools, your wash can be a digital David in an industry of Goliaths.   Hear more from Marcus Sheridan at The Car Wash Show in Nashville, May 13-15: www.thecarwashshow.com.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP153 Marcus Sheridan is back! As if writing one of the most celebrated marketing books (They Ask, You Answer) of the last 10 years wasn't enough, he's co-authored a new book all about how to CRUSH IT with video content. It's called The Visual Sale. Kinda catchy

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP153 Marcus Sheridan is back! As if writing one of the most celebrated marketing books (They Ask, You Answer) of the last 10 years wasn't enough, he's co-authored a new book all about how to CRUSH IT with video content. It's called The Visual Sale. Kinda catchy

In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared to publishing new blog posts. He emphasizes the significance of understanding and responding to audience needs and competitive content to stay ahead and even recommends a few resources for anyone seeking to dive deeper into SEO and content marketing.   00:02 Introduction to the PR Maven Podcast 01:44 Introducing Guest Speaker: Koty Potts 01:56 Koty Potts: Journey in Digital Marketing 02:58 Optimizing Blog Posts for Search: A Deep Dive 03:20 The Power of Blogging and SEO 06:48 The Impact of SEO on Business Growth 09:45 The Art of Blog Post Optimization 15:21 The Importance of Regular Content Updates 15:32 The Role of Public Relations in Content Marketing 17:50 The Value of Consistent Blogging 27:08 The Impact of Backlinks on SEO 33:54 Conclusion and Contact Information   Mentioned View screenshare (10:25) “They Ask, You Answer” by Marcus Sheridan “Building Better Brands” by Elton Mayfield Search Engine Journal Semrush Hubspot “Evergreen Affiliate Marketing” by Nate McCallister About Koty Koty Potts, Digital Manager at ER Marketing, initially joined as an SEO specialist and swiftly expanded his role into web development. With a keen eye for SEO, web development, and a strategic focus on reporting and analytics, Koty wears many hats in his current position. Beyond his 9-to-5, Koty is a freelance filmmaker, photographer, and musician — a lifelong creator. His creative background aligns seamlessly with his digital expertise, making him a versatile professional. Koty's standout trait is his insatiable curiosity. He thrives on learning, ensuring he masters any challenge. With a commitment to continuous growth, Koty is a valuable force in the dynamic landscape of digital marketing.

Today, we're diving into a challenge many of us face in the fitness industry: finding content ideas for our blogs. If you're struggling for fresh, engaging content, this episode is a treasure trove of practical strategies to generate over 100 content ideas in just three minutes. So, plug in your headphones and get ready to unlock the secrets to endless content inspiration!Timeline Summary:[00:00:21] Leveraging Your Audience [00:01:36] Importance of Response [00:02:20] 'They Ask, You Answer' Strategy [00:03:59] Using Facebook Groups [00:08:57] Exploring Quora and Reddit Key Takeaways:Engage with Your Audience: Your client base or audience is a great source of content ideas. Listen to their questions and feedback.Respond to Feedback: Responding to audience engagement is crucial for community building.Incorporate 'They Ask, You Answer': Answering direct questions from your audience turns queries into content.Utilize Online Platforms: Facebook groups, Quora, and Reddit are excellent for content ideas and audience insights.Answer the Public Tool: This online tool helps you find what people are searching for, providing content ideas relevant to your audience.Websites and Links Mentioned:Free Website AuditAnswerThePublic.comQuotes:"There's no better person to ask than our client base or our audience." - Andrew Wallis "If they respond, then you've got a great piece of content." - Andrew Wallis"Each question becomes a piece of content, be a blog post, be a podcast episode." - Andrew Wallis"Answer The Public... will give you hundreds of potential content." - Andrew Wallis"Direct engagement on social media... that's where we drop the ball." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

We delve into the must-read business books for personal trainers. If you're a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations. Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.Timeline Summary:[00:00:22] "They Ask, You Answer" by Marcus Sheridan[00:01:45] "The Go-Giver" by Bob Burg, John David Mann[00:02:55] "Marketing Made Simple" by Donald Miller[00:03:41] "Influence" by Robert Cialdini[00:05:00] "DotCom Secrets" by Russell Brunson Key Takeaways:They Ask, You Answer: Andrew Wallis highlights the importance of creating content that answers common questions from clients, a strategy crucial for fitness professionals.The Go-Giver: A parable that emphasizes the value of giving and building trust, aligning perfectly with the ethos of fitness professionals.Marketing Made Simple: Donald Miller's book offers a simple, effective framework for marketing, especially useful for those more skilled in fitness than business.Influence: James Breese discusses the psychological aspects of marketing and persuasion, essential for understanding client behavior.DotCom Secrets: Despite mixed feelings about ClickFunnels, the book's insights into sales ladders and customer journey are invaluable.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Answering client questions isn't just support, it's smart marketing." - Andrew Wallis"Lead with value, not just services." - Andrew Wallis"Marketing simplicity can be your business's complexity solver." - Andrew Wallis "Understanding psychology is key to client persuasion." - James Breese "Sales ladders are the backbone of customer journey." - James Breese Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system