Podcasts about they ask you answer

AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a comeback The 5 pillars of Endless Customers How to sell and communicate like 0.1% of your market Building trust with AI-powered experiences Want to learn more about Endless Customers?  Visit https://www.endlesscustomers.com/    Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/  Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

There is a saying in business that the money is in the list. Building your email list is an important piece to any business. EMAIL EVERY DAY Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients. My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet. I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email. By staying top of mind, when they need podcast answers, they think of me. In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows that consumers have typically finished up to 70% of their research before ever contacting a company. Therefore, if you are waiting until your potential client reaches out before you start building the rapport and relationship, you are waiting too long. They are already close to making the decision. Legendary marketer Dan Kennedy says, "Build the list – sell to the list". I most always include an offer of some sort in my email. OFFERS IN YOUR EMAIL Sometimes my offer is to work with me. Other times I promote partners. There are times when I simply offer more content and other resources. Most every email asks the reader to take action. And it works over time. In my email, I often invite readers to contact me for a podcast strategy session. This is an hour of coaching with me to develop your strategy. You can see those details at www.PodcastTalentCoach.com/apply. During the call, we talk about your goals. We figure out where you are now. Then, we build a bridge to reach your goals. On every call, I ask the person how they discovered me. And I get a variety of answers. Rapport takes time. IT TAKES TIME One day, Mary Elaine signed up for a call. When we got on the Zoom call, I started by asking her how she discovered me. Mary Elaine told me she had been on my list for years. She didn't know how she got on the list and couldn't even remember how long it had been. After reading my email for years, she decided now was the time to take action. I helped Mary Elaine launch her podcast. She was also a coaching and production client for years. Katina was another entrepreneur who reached out for a podcast strategy call. The call started by asking her how she discovered me. She told me she had been listening to this podcast for 18 months. It was finally time to get on a call. There have also been clients who signed up after listening to two episodes. Dr. Paul and I got on a strategy call. He told me after listening to a couple episodes he knew he needed to get on a call with me. You never know how long it will take to get a lead to take action. People make decisions at different paces. Some act quickly. Some are slow and methodical. That's the importance of the list. Communicate often. Provide lots of value. Then, make the offer to work with you to go deeper. Build the list. Sell to the list. BUILD YOUR LIST So, how do you build your email list? There are many ways. Today, we talk with Sheila Davis, a Marketing Strategy, Communication, and Content Development Coach. Sheila helps identify your ideal customer and message so you can build a relationship with them and serve them. She has over 30 years of experience in marketing, including serving as the marketing manager of 48 Days To the Work and Life You Love. Sheila loves working with authors, podcasters, course creators, bloggers and entrepreneurs to developing marketing and content strategies. The goal is to maximize their time and their customer reach, including Email Marketing, Digital Marketing and Content Development. During this conversation, we talk about the importance of a list, things to remember when building your list, and solutions to the common challenges most entrepreneurs face when building that list. Enjoy my conversation with Sheila Davis. EMAIL LIST BUILDING GUIDE Make sure you grab Sheila's list building guide. This 4-step guide is perfect for entrepreneurs, authors, and podcasters looking to create meaningful connections with their audience and turn them into loyal customers. You can download it at 48days.com/marketyourbiz.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Takeoff CEO und Inbound Marketing Experte Martin Bredl unterhält sich in dieser Folge mit Walter Burgstaller, CEO bei combeenation, über Leadmagente und das Inbound Marketing in seinem Unternehmen. Er war bereits Gast bei "No Leads, No Fun!" und es seit dem letzten Mal hat sich bei ihm einiges getan.Wir sprechen mit Walter unter anderem darüber:→ Wie er auf Inbound Marketing und "They Ask, You Answer" gekommen ist→ Wie der Lead Management Prozess bei combeenation aussieht und warum das wichtig ist→ Warum Configure-Price-Quote (CPQ) und Produktkonfiguratoren als Leadmagneten so gut funktionieren→ Welche Leadmagneten bei combeenation im Einsatz sind und wie man solche erstelltJetzt das “They-Ask-You-Answer”-Buch gewinnen: Bewerten Sie unseren Podcast auf Apple oder Spotify und schicken Sie einen Screenshot der Bewertung mit Betreff „Review Podcast“ an martin.bredl@takeoffpr.com. Mit etwas Glück landet Marcus Sheridans Buch bald in Ihrem Postkasten.Mehr zu takeoff: https://www.takeoffpr.com/

Inbound-Pionier Martin Bredl spricht in dieser Folge von "No Leads, No Fun!" mit Inbound Marketing Consultant und Content-Experte Patrick Burmeier über die einzelnen Schritte und Maßnahmen, die für einen richtig guten Inbound-Marketing-Plan im Jahr 2025 zu tun sind und erklären diese anhand von aktuellen Erkenntnissen und Beispielen.Dazu gehören unter anderem:→ Wie Marketing zusammen mit Vertrieb & Management Ziele festlegt und den Buy-in aller Stakeholder erreicht→ Wie man sein ideales Kundenprofil (ICP) und Buyer Personas definiert→ Wie viel Budget man für Inbound Marketing benötigt→ Warum man ein Content Audit und Interviews mit seinen Kunden und Kollegen aus dem Vertrieb & Co führen sollte→ Wie daraus eine Themenliste wird und man so Kampagnen erstellen kannund einiges mehr.Jetzt das "They-Ask-You-Answer"-Buch gewinnen: Bewerten Sie unseren Podcast auf Apple oder Spotify und schicken Sie einen Screenshot der Bewertung mit Betreff "Review Podcast" an martin.bredl@takeoffpr.com. Mit etwas Glück landet Marcus Sheridans Buch bald in Ihrem Postkasten.Mehr zu takeoff: https://www.takeoffpr.com/

In this episode, Cary welcomes Lori Highby, founder of the digital marketing agency Keystone Click, for a practical and lively discussion about using AI tools like ChatGPT and others in daily business. Lori shares how AI helps her manage tasks in marketing, sales, and content creation, and she offers insights on how even beginners can benefit from AI with a few small steps. From making sales calls easier to drafting empathetic emails and even having fun with clever writing prompts, Lori explains how AI fits naturally into her work and life. Main Topics Covered Using AI for Everyday Marketing and Sales Tasks Creating Empathetic and Effective Client Communications AI for Personal Fun and Professional Efficiency Exploring Other AI Tools: Descript, Perplexity, and Adobe Enhance Getting Started with AI: Tips for New Users and Best Practices Key Takeaways AI Makes Daily Tasks Smoother: Lori shares how AI tools like Fathom and ChatGPT help streamline sales calls by summarizing conversations, tracking client pain points, and guiding follow-ups. Customizing AI for Empathy and Impact: By using AI to refine emails and make them more empathetic, Lori demonstrates how AI can be a helpful partner in fostering client relationships and managing sensitive communications. Approaching AI Playfully Opens Doors for Beginners: Lori encourages new AI users to start with small, fun prompts to learn AI's potential, like using ChatGPT to write a humorous Airbnb review or creating awards for her hockey team. Episode Index Introduction: Cary and Lori's background and initial greetings. About Lori and Keystone Click: Lori shares her journey as CEO of Keystone Click and her focus on strategic digital marketing for industries like manufacturing and construction.  Fun with AI: Writing a Clever Review: Lori describes using ChatGPT to write a witty review for an Airbnb experience, showing AI's versatility. Streamlining Sales Calls with AI: Lori talks about using AI tools like Fathom and ChatGPT for capturing and analyzing sales calls to improve follow-up and client relations. AI in Client Communications: The role of AI in helping Lori and her team craft clear, empathetic emails for clients. Training and Coaching on AI Usage: Lori shares insights on introducing AI to account managers and clients, from discovery calls to practical exercises. Live Demos of AI for Business Groups: Lori describes showing clients real-time AI examples, which make AI less intimidating and more accessible.  Lori's Favorite AI Tools: Discussion on using Perplexity, Descript, and Adobe Enhance for tasks ranging from research to content creation. Tips for New AI Users: Lori's advice on starting with AI in small, impactful ways, emphasizing problem-solving and time efficiency. Privacy Concerns and AI: Importance of data security and establishing guidelines for using AI with sensitive information. Fun with ChatGPT in Everyday Life: Lori's playful side, using ChatGPT to create lighthearted awards for her hockey team. Lori's R.A.C.E. Prompt Structure: A structured approach to prompts—Role, Action, Context, Execute—making AI easy for beginners. Closing Remarks and Final Thoughts: Cary wraps up the episode, highlighting key takeaways from Lori's experiences and AI tips. About The Guest Lori Highby is a seasoned podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. With experience working with Fortune 500 companies and micro-businesses alike, Lori helps businesses realize their potential through strategic digital marketing. She brings energy and passion to her work, empowering other professionals to grow and innovate through practical, actionable insights. ABOUT THE AUTHOR Cary is a seasoned marketing professional offer coaching, consulting, and guidance through his company CM Weston. He is a founder in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified "They Ask You Answer" coach - a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: Podington Bear on Free Music Archive

[Note - prompt discussed in episode is available at www.ChatGPTExperiment.com] In this episode, Cary Weston walks listeners through the process of identifying their ideal customers using ChatGPT. Whether you're a business owner, marketer, or nonprofit, Cary explains how to define the audience you're trying to reach, explore what they're looking for, and figure out how to connect with them effectively. This episode dives into practical ways to use ChatGPT as a brainstorming and strategy tool to refine your customer profile and improve how you engage with them. Main Topics Covered: How to define and identify your ideal audience. Using ChatGPT for customer insights and audience segmentation. Practical tips for integrating audience feedback and optimizing your marketing copy. Key Insights: Audience Discovery with ChatGPT: Cary highlights how to use ChatGPT as a strategic partner to discover key attributes of your audience and their needs. Practical Applications: The episode covers real-world uses of ChatGPT for tasks like refining your website, generating relevant social media posts, and answering both "shopping" and "buying" questions for customers. Interactive Feedback: Listeners learn how to use customer reviews and ChatGPT's analysis to close the information gap on their website, enhancing the customer experience. Episode Index: 00:00 – Introduction to the podcast and Cary's conference experience. 01:30 – Importance of discovering your ideal audience for businesses and nonprofits. 02:45 – Using ChatGPT as a brainstorming tool for customer segmentation. 04:30 – Announcing upcoming custom GPT workshops for various business tasks. 06:10 – Practical steps: Inputting your website URL into ChatGPT to evaluate your audience. 10:00 – Shopping vs. Buying questions: How to categorize customer needs. 15:00 – Using customer reviews as a resource for ChatGPT analysis. 18:00 – Creating a comprehensive customer profile report using ChatGPT. 20:15 – Understanding the “information gap” on your website and how to close it. 23:00 – Final thoughts on using ChatGPT to refine audience engagement strategies. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

In this episode of The ChatGPT Experiment, Cary Weston reflects on insights gained during a marketing conference, where he led a breakout session about using ChatGPT. He focuses on the concept of "narrowing the band" to make ChatGPT more effective by customizing its focus and inputs, thus delivering better results for various practical tasks. Whether you're a complete beginner or someone already familiar with ChatGPT, this episode offers simple strategies to refine how you use the tool. Main Topics Covered: Narrowing the Band: How to limit ChatGPT's focus for more effective output. Using ChatGPT as a Specialist: How to give it a specific role or persona. The Three Phases of a Project: Planning, doing, and fine-tuning your work with ChatGPT's help. Key Insights: Customization is Key: Narrow ChatGPT's focus by feeding it relevant information and giving it specific instructions, making its outputs more accurate and personalized. Role-playing Improves Results: Define a clear role or persona for ChatGPT, like an ordinance expert or content writer, to better guide its responses. Maximize Time on Strategy and Editing: With ChatGPT handling repetitive tasks, you can focus more on the strategic and finalization phases of projects. Episode Index: [00:00] Introduction and reflections from the MaineStay conference. [03:00] Explanation of the “Narrow the Band” concept. [05:00] Real-world application: Using ChatGPT to update municipal ordinances. [09:00] Personalizing ChatGPT: Feeding it your own documents and instructions. [13:00] The three phases of project work and where ChatGPT adds the most value. [18:00] Upcoming episodes teaser: Custom GPTs for educators and content creators. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

Martin Bredl, Inbound-Pionier und Co-Host von „No leads, no fun“, spricht in dieser Folge mit Bernhard Frühlinger, Gründer und Geschäftsführer von Adam, einer Controlling-Lösung für Dienstleistungsunternehmen.Bernhard ist uns in der vergangenen Zeit immer wieder durch seinen Content auf LinkedIn & Co aufgefallen. Unserer Meinung nach macht er bzw. macht Adam als B2B-SaaS-Unternehmen richtig gutes Inbound Marketing – und das komplett selbstständig, ohne die Hilfe einer Agentur!Wir sprechen mit Bernhard unter anderem darüber:→ Wo und wie er Inbound Marketing gelernt hat→ Was das Buch „They Ask, You Answer“ damit zu tun hat→ Wie viel und welchen Content er mit nur einem weiteren Mitarbeiter wöchentlich (!) umsetzt→ Wie sein Inbound-Marketing-Prozess genau aussieht und wie viel Zeit er als Geschäftsführer in Marketing investiert→ Welcher Content besonders gut funktioniert und welche Erfolge er mit Inbound Marketing bisher schon erzielt hatJetzt das “They-Ask-You-Answer”-Buch gewinnen: Bewerten Sie unseren Podcast auf Apple oder Spotify und schicken Sie einen Screenshot der Bewertung mit Betreff „Review Podcast“ an martin.bredl@takeoffpr.com. Mit etwas Glück landet Marcus Sheridans Buch bald in Ihrem Postkasten.Mehr zu takeoff: https://www.takeoffpr.com/

In this episode of The ChatGPT Experiment, I'm joined by Jeremy Somers, founder of the AI-assisted creative agency NotContent.ai. Simply put, this is an absolutely fascinating conversation.  In our talk, we dive into how AI is revolutionizing the world of creative work, from advertising campaigns to product photography, enabling brands to drastically reduce time and costs while amplifying output. Jeremy shared with me the challenges and triumphs of integrating AI into the creative process, and how his agency is shaping the future of digital content. Main Topics Covered The role of AI in transforming creative agencies and content production. How AI can create virtual product photoshoots without the need for studios or photographers. Building an AI-driven process for storytelling and brand world-building at scale. Three Key Takeaways Efficiency Multiplied: Learn how Jeremy's agency uses AI to amplify content production by 10x while cutting down the time by 90%. Virtual Product Photography: Discover how AI tools like 3D modeling and custom GPTs can replace traditional photo shoots, saving time, resources, and creative energy. The Future of Creativity: Jeremy explains how his agency uses AI to build entire visual stories and characters for brands, showing how AI's role in creativity is only just beginning. Episode Index [00:00] Introduction: Meet Jeremy Somers, his background, and his agency NotContent.ai. [05:00] Breaking Down AI's Role in Creative Work: Jeremy explains how AI is replacing traditional creative processes like product photography. [08:00] Bye-Bye Studio: A discussion on how AI handles the entire creative process, from mood boards to world-building. [17:00] AI and Entrepreneurship: Insights into how Jeremy uses custom GPTs for storytelling and character development in branding. [28:00] Challenges and Solutions in AI Integration: Navigating copyright and legal considerations when working with AI tools. [35:00] Jeremy's Approach to Creative Mastery with AI: How embracing AI can elevate human creativity to new heights. [45:00] Wrapping Up: Jeremy shares his vision for the future of creative industries with AI as a key driver. About the Guest Jeremy Somers is the founder of NotContent.ai, an AI-assisted creative agency that specializes in content production for brands, ranging from product photoshoots to full-scale campaigns. With a background in fashion and traditional design, Jeremy has transitioned into the AI space, where his agency is redefining creativity and content production for brands like Adidas, Google, and Tommy Hilfiger. Website: http://www.notcontent.ai LinkedIn: https://www.linkedin.com/in/jeremy-somers/ ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The ChatGPT Experiment is also a LinkedIn Newsletter, and you can find it here: LinkedIn Newsletter MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson. Nadin breaks down SEO and compares it to following a recipe!  She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "They Ask You Answer" and highlight the pivotal roles of metadata and image tagging in boosting your search rankings.Our conversation is rich with practical advice, from incorporating multimedia elements like screen-recorded videos and voice recordings into your blog, to transcribing podcasts for SEO benefits. We also explore why openly discussing pricing on your website can be a game-changer in establishing customer trust.Listen to learn some common SEO pitfalls and local SEO strategies, emphasizing the importance of unique keywords and the separation of Google ads from organic SEO. Learn how to optimize your Google profile effectively and decide whether SEO is a DIY project or one best left to the experts. This episode brings all of Nadin's insights right to you, and will guide you toward long-term SEO success.Send us a Text Message.Vote for My Weekly Marketing in the Women in Podcasting Awards. To vote, visit https://myweeklymarketing.com/vote.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

In this episode, I sit down with Mike Kaput from Marketing AI Institute to talk about the real-world impact of ChatGPT and AI on businesses. Mike shares insights on how beginners can start using ChatGPT, common misconceptions, and practical tips to make the most out of AI tools. Whether you're curious about AI's role in your job or how it's shaping industries, Mike's straightforward approach makes it easy to understand and apply. Main Topics Covered Introduction to Marketing AI Institute and its mission Common misconceptions and fears about ChatGPT Practical uses of ChatGPT in various business scenarios The evolving landscape of AI and its future implications Educational approaches to integrating AI in higher education Key Insights and Takeaways Practicality Over Hype: Understand why AI, specifically ChatGPT, matters and how it can be a practical tool for your business. AI Literacy: Learn how to develop a basic understanding of AI and apply it to everyday tasks to save time and increase efficiency. Future Preparedness: Gain insights into the future of AI and how to stay ahead of the curve in a rapidly evolving technological landscape. Episode Index [00:00:00] Introduction and Mike's Background [00:01:00] Overview of Marketing AI Institute [00:02:20] Common Misconceptions about ChatGPT [00:06:00] Practical Applications of ChatGPT [00:08:50] AI Literacy for Businesses vs. Individuals [00:11:50] Challenges in Implementing AI in Organizations [00:14:20] The Future of AI and Job Market Impact [00:19:10] The Importance of Relevant, Practical AI Use Cases [00:24:00] Higher Education's Approach to AI [00:29:50] Mike's Personal AI Tools and Practices [00:35:00] Final Thoughts and Conference Information About Mike As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Mike has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). He is also the author of Bitcoin in Plain English, a beginner's guide to the world's most popular cryptocurrency. Connect with Mike LinkedIn: https://www.linkedin.com/in/mikekaput/ Website: Marketingaiinstitute.com   About The Author Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: The Chat GPT Experiment MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: Podington Bear

Ever wondered how ChatGPT can really impact education and career preparation? In this episode, we sit down with John Garten, Director of Career Development at Northern Arizona University. From his diverse career background, including coaching national championship rowing teams to diving deep into AI tools, John brings a wealth of experience and unique perspectives. We'll explore how ChatGPT is transforming the way students prepare for their careers, the innovative ways educators are integrating AI into their curriculum, and the broader implications of these technologies on the future workforce. Join us for a fascinating discussion that blends practical insights with inspiring stories. Episode Summary Main Topics Covered: John's diverse career journey and how it shapes his approach to career development. The impact of ChatGPT and AI tools on higher education and career preparedness. Innovative uses of ChatGPT in teaching and student engagement. Strategies for effective prompt engineering and critical thinking. The future of AI in education and business. Three Key Insights: Transferable Skills: John's varied career path underscores the importance of adaptable skills and how AI tools can enhance career development. Innovative Education: ChatGPT is being used creatively by educators to enhance learning experiences, from art to geography. Career Readiness: Teaching students how to effectively use AI tools prepares them for the rapidly evolving job market, making them more competitive candidates. About John John Garten is the Director of Career Development at Northern Arizona University. With a rich background that spans from serving in the Navy Reserves to pursuing a PhD in geography, and from coaching national championship rowing teams to leading career development initiatives, John embodies the concept of transferable skills. His innovative approach to integrating AI tools like ChatGPT into career development and education highlights his commitment to preparing students for the rapidly evolving job market. John's passion for education, combined with his hands-on experience, makes him a leading voice in utilizing technology to enhance learning and career preparedness. Connect WIth John LinkedIn: https://www.linkedin.com/in/john-g-gartin Website: www.johngartin.com  Career Development Prompts: https://www.johngartin.com/career-prompts Leadership Prompts: https://www.johngartin.com/leadership-prompts   About The Author Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: The Chat GPT Experiment MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: Podington Bear

Have you ever wondered if ChatGPT could predict your fantasy football lineup or even tell you the air quality at the Statue of Liberty? In this episode, we sit down with Greg, the mastermind behind Gimme Info, to dive into the fascinating world of AI and ChatGPT. Join us as Greg shares his incredible journey from the early days of AI in the 1980s to the revolutionary impact of ChatGPT today. It's a fun and engaging conversation that will spark your curiosity and show you how ChatGPT can transform your business and daily life.   Main Topics Covered Introduction to Greg and Gimme Info Evolution of AI from the 1980s to today First impressions and transformative potential of ChatGPT Practical applications of ChatGPT for businesses Custom GPTs and their benefits Real-world examples of ChatGPT in action Key Insights Ease of Access: ChatGPT has made AI and data handling accessible to non-tech savvy individuals, transforming how small businesses operate. Practical Applications: Learn how businesses can leverage ChatGPT to streamline processes, improve efficiency, and make data-driven decisions. Custom Solutions: Discover the power of custom GPTs and how they can provide tailored solutions for specific business needs, from lead generation to sales forecasting. Episdoe Index [00:00:00] Introduction to the episode [00:00:18] Greg's background and experience with AI [00:01:05] Evolution of AI since the 1980s [00:01:30] Greg's work with AI and data accessibility [00:03:15] Greg's first experience with ChatGPT [00:04:00] Cary's initial reaction to ChatGPT [00:05:00] Practical uses of ChatGPT for businesses [00:09:20] Understanding ChatGPT as an app [00:12:10] Custom GPTs and their practical applications [00:16:00] Real-world examples of ChatGPT in action [00:23:15] Levels of ChatGPT capabilities: Efficiency, Proactivity, Predictivity [00:28:00] Simplifying the use of ChatGPT for businesses [00:31:00] Predictive analytics using ChatGPT [00:33:00] Fantasy football application of ChatGPT [00:36:30] Exploring niche AI models beyond ChatGPT [00:39:00] Conclusion and final thoughts on AI and ChatGPT About The Guest Greg is the founder of Gimme Info, a company dedicated to making data more accessible and useful. With over 35 years of experience in AI and software development, Greg specializes in leveraging AI technologies like ChatGPT to help small businesses and solopreneurs make better data-driven decisions. His passion for making complex technology easy to use and understand shines through in his practical approach to AI solutions. Connect With Greg LinkedIn: https://www.linkedin.com/in/gimmeeinfo/ About The Author Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/  

Want to create content that really connects with your audience? Learn how to identify what your customers need, personalize content from your shop, and tap into local community insights for better engagement.We'll share practical tips on using Canva, planning your content calendar, and driving more traffic to your website. Plus, discover strategies to promote your brand, enhance your shop's culture, and create SEO-friendly content.Don't miss out on this opportunity to transform your content strategy and see amazing results. Tune in now and start making content that truly connects!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask You Answer - https://marcussheridan.com/they-ask-you-answer/Show Notes with Timestamps[00:00] Introduction and SponsorIntroduction to the episodeMention of RepairPal as the sponsorOverview of the topic: Creating great content for automotive repair shops[02:00] Understanding Your AudienceImportance of knowing your audienceFocus on the needs and questions of the audience[04:30] Sources of Content IdeasUsing service advisors' and technicians' FAQsRecording questions for content ideas[07:00] Book Recommendation: "They Ask You Answer"Mention of Marcus Sheridan's bookBenefits of reading the book for content ideas[09:45] Types of ContentVideos: Short and informativeBlogs: Detailed written contentSocial Media Posts: Engaging with the audience[13:30] Practical Tips for Content CreationUsing Canva for creating graphicsPlanning content in advanceRegular features like "Tech Talk Tuesdays"[17:00] Community InvolvementSharing content from local clubs, chambers of commerce, or community groupsHighlighting customer reviews[19:45] Company Culture and Team AchievementsImportance of showcasing company cultureHighlighting team achievements and events[23:00] Engaging with the CommunityJoining the Auto Repair Marketing Mastermind Facebook groupSharing ideas and successes within the community[26:00] ConclusionInvitation to email feedback and content ideasMention of other shows on the Aftermarket Radio NetworkEncouragement to tune in next weekHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

  Curious about how ChatGPT can make your work easier? Today, we're chatting with Mollie Williams from Harvard Medical School about how she uses ChatGPT in her daily work. Mollie shares how this powerful tool can simplify tasks, improve productivity, and boost overall efficiency. From streamlining grant writing to planning research projects, Mollie provides insights on integrating ChatGPT into various aspects of her job. Whether you're new to ChatGPT or looking for fresh ideas, join us for some practical tips and strategies to help you succeed! Main Topics Covered Introduction to Mollie Williams and her work in public health The impact of AI tools like ChatGPT on nonprofit operations Practical applications of ChatGPT in grant writing and fundraising Using ChatGPT for content analysis and research projects Personal experiences and challenges in adopting new AI technologies Key Insights and Takeaways Efficiency in Grant Writing: Learn how ChatGPT can streamline the grant writing process by generating tailored content, improving proposal quality, and saving valuable time. Versatile Thought Partner: Discover the various ways ChatGPT can serve as a thought partner in brainstorming, writing, and planning research projects. Adaptability and Continuous Learning: Understand the importance of experimenting with AI tools and adapting their use to fit specific organizational needs, ensuring continuous improvement and innovation. Episode Index [00:00:00] - Introduction and initial setup [00:03:00] - Welcoming Mollie Williams and her background [00:04:30] - Discussion on the role of mobile clinics and public health initiatives [00:09:00] - Introduction to ChatGPT and initial experiences [00:12:00] - Practical uses of ChatGPT in nonprofit grant writing [00:21:30] - Challenges and strategies in content analysis using ChatGPT [00:28:00] - Personal reflections on AI and its impact on thinking and writing [00:36:00] - Utilizing ChatGPT for interviewing and scope of work preparation [00:38:00] - Closing thoughts and advice for beginners About Mollie Mollie Williams is a public health professional with over 25 years of experience. She currently leads two programs at Harvard Medical School: The Family Van, a mobile clinic serving Boston's underserved communities, and Mobile Health Map, a national network of mobile clinics focused on evaluation and research. Mollie is passionate about using innovative solutions like ChatGPT to enhance the impact of public health initiatives. Connect with Mollie: LinkedIn - https://www.linkedin.com/in/molliewilliams/ Website - https://www.mobilehealthmap.org/ Resources: Mollie mentioned a prompt sheet in the episode. You can view the document here. About The Author Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/  

Today, I'm chatting with William A. Adams, a technologist, engineering trailblazer, and philanthropist. With over 35 years in the tech industry, William has done it all—from running his own company to being recorded in the Computer History Museum. He even served as the first Technical Advisor to Microsoft's current CTO, Kevin Scott. William breaks down AI in simple terms, calling it an “amazing instrument.” He shares how tools like ChatGPT can simplify tasks, such as writing memos or planning marketing strategies. He also introduces the concept of custom GPTs, specialized versions of ChatGPT for specific tasks, like his CNC router projects. William's journey at Microsoft included founding and overseeing global initiatives, from early XML technologies to the Leap program, which focused on diverse hiring and was named Microsoft's D&I Program of the Year in 2020. Now, he's focused on "Tequity," which aims to create intergenerational wealth for women and minority-owned businesses through equity-based shares in technology. Starting with tech from day one is key, says William. Even beginners can boost their productivity and creativity with ChatGPT. He offers tips on training ChatGPT to be even more helpful, making it user-friendly for everyone. We also explore the future of AI and how different systems can work together. William's insights show how AI can enhance our creativity and simplify complex tasks.   Main Topics Covered Introduction to William A. Adams and his tech journey Simplifying tasks with AI tools like ChatGPT The concept and benefits of custom GPTs Integrating tech from day one in business ventures Practical tips for beginners on using ChatGPT effectively Key Insights and Takeaways AI as a Tool: William emphasizes that AI, especially tools like ChatGPT, is an "amazing instrument" that can help simplify everyday tasks, from writing memos to planning marketing strategies. Custom GPTs: Learn how to create and use custom GPTs tailored to specific needs, enhancing productivity and making complex tasks manageable. Tech Integration: William advises incorporating technology from the start in any business venture, highlighting the importance of learning and leveraging AI tools early on.    ABOUT WILLIAM A. ADAMS William A Adams is a technologist, engineering trailblazer, and philanthropist. With over 35 years in the tech Industry, William has run his own company, been recorded in the Computer History Museum, and served as the First Technical Advisor to Microsoft's current CTO Kevin Scott. William has founded and overseen global initiatives at Microsoft from XML technologies as early as 1998, to DE&I initiatives in 2015. The Leap program, with a focus on diverse hiring, was named Microsoft's D&I Program of the year in 2020. Today, William is focused on Tequity; the creation of intergenerational wealth, through equity based shares of technology, for women and minority owned businesses. He is turning his years of experience and wisdom into actionable tools for the creation of modern tech centered businesses. Connect with William: William Adams requests@william-a-adams.net   Website: http://william-a-adams.com/    LinkedIn: https://www.linkedin.com/in/thewilliamaadams   Twitter: @LeapToTech https://twitter.com/LeapToTech   Instagram: thewilliamaadams   Facebook:William A. Adams   Phone: +1 (425) 906-3555     ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/  

In this episode of 'The ChatGPT Experiment', host Cary Weston delves into a variety of useful ChatGPT prompts. Designed for beginners, this episode offers practical insights into how you can leverage ChatGPT for travel planning, graph creation, business research, and more. Cary provides detailed explanations and examples, making it easy for anyone to follow along and start using these prompts in their daily lives. Main Topics Covered: Planning travel itineraries with ChatGPT prompts Creating graphs and charts using ChatGPT Developing executive briefing prompts for business research Generating detailed alt text for images Utilizing custom GPTs for complex tasks Key Insights: Learn how to create comprehensive travel itineraries using a detailed ChatGPT prompt that asks all the right questions. Discover the wide range of graphs and charts that ChatGPT can generate, complete with descriptions and best use cases. Understand how to compile an executive briefing for any business quickly, using a step-by-step ChatGPT prompt.   EPISODE INDEX Introduction [00:00:00] Introduction to the episode and overview of what will be covered. Travel Planning Prompt [00:01:11] Discussing a prompt for planning travel itineraries using ChatGPT. [00:06:29] Explanation of the travel prompt in detail and a request for listener feedback. [00:10:00] Discussing the methodology behind creating the travel prompt and how it can be adapted for other use cases. Graph and Chart Generation [00:01:52] Exploring how ChatGPT can generate various types of graphs and charts. [00:14:11] Sharing insights about ChatGPT's ability to create graphs and charts, along with the types of graphs available. Business Executive Briefing Prompt [00:02:17] Introducing the business research prompt for executive briefings. [00:14:50] Business executive briefing prompt details and how it can be used for company research. [00:16:38] Explanation of the comprehensive approach taken to create the business executive briefing prompt. [00:26:00] A listener's feedback on using the business executive briefing prompt and the introduction of the prompt GPT. Alt Tags for Images [00:18:59] Discussion about the use of alt tags for images and how to create detailed descriptions. [00:20:10] Prompt for generating detailed alt text for images, including an example and how to use it. Custom GPT for Complex Prompts [00:02:52] Highlighting a custom GPT designed to create complex prompts through a guided interview process. [00:23:30] Introduction to custom GPTs and how they can streamline repetitive tasks. [00:24:49] Description of the prompt GPT that helps create detailed prompts by interviewing the user. Interactive Workshop Invitation [00:03:00] Invitation to an interactive workshop for sales and marketing professionals on June 13th. [00:28:48] Conclusion and encouragement for listeners to experiment with the prompts and share feedback. [00:29:00] Reminder about the upcoming interactive workshop and closing thoughts on the importance of curiosity in using AI tools effectively. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

  In this episode of 'The ChatGPT Experiment,' host Cary Weston sits down with Tom Wardman to discuss practical ways beginners can use ChatGPT to enhance their personal and professional lives. Designed for those just starting with ChatGPT, this episode demystifies the tool and offers straightforward advice on integrating it into your daily routine for improved efficiency and content creation. Main Topics Covered Introduction to Tom Wardman and his background with ChatGPT Tom's initial experiments and learnings with ChatGPT Using ChatGPT to overcome common content creation challenges Practical applications of ChatGPT for personal branding Understanding varying comfort levels with ChatGPT among users Tips and strategies for beginners to get started with ChatGPT Key Insights or Takeaways Getting Started with ChatGPT: Understand how to begin using ChatGPT effectively, even if you're new to the tool. Enhancing Content Quality: Learn how ChatGPT can help identify gaps and improve the quality of your content. Efficiency Tips: Discover practical ways to use ChatGPT to save time on repetitive tasks and enhance your productivity.  Episode Index [00:00:00] Introduction and Tom Wardman's background [00:05:39] Tom's journey with ChatGPT and initial experiments [00:07:00] Practical uses of ChatGPT in marketing and personal branding [00:10:40] Teaching clients to use ChatGPT and addressing skepticism [00:13:29] Using ChatGPT to overcome the curse of knowledge in content creation [00:16:00] Analyzing websites with ChatGPT and competitive research [00:20:30] Setting up LinkedIn posts and personal branding with ChatGPT [00:27:29] Handling ChatGPT's limitations and ensuring consistency [00:32:00] Advice for beginners: Treating ChatGPT as a learning tool [00:35:40] Fun and surprising uses of ChatGPT outside of work [00:37:41] Final thoughts and takeaways from Tom Wardman   About Tom Wardman Tom is a renowned content marketing specialist and “They Ask, You Answer” Certified Coach, known for boosting productivity and driving revenue growth in sales and marketing teams. With vast experience in-house and with agencies, he's also the author of The Marketing BLUEPRINT™, a strategic framework guiding businesses in creating impactful, results-driven marketing plans. His approach emphasizes measurable and achievable strategies, ensuring that every step taken is aligned with the overarching goal of driving business success. Tom's expertise and innovative methodologies make him a leading figure in the content marketing industry.   Additional Information In the episode, Tom mentions his use of a plugin called “Web Pilot” for web browsing. At the time of the interview, ChatGPT had not released 4.o that allows for real time web browsing. Information about the Web Pilot plugin can be found here; https://www.webpilot.ai/home?lang=en-US ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

Introduction In this solocast episode of 'The ChatGPT Experiment', we're diving into a topic that will save you significant time and make your work life easier: handling documents with ChatGPT. We'll explore how to create, analyze, and sift through documents efficiently using ChatGPT's latest updates. If you've ever felt bogged down by repetitive document tasks, this episode is for you. Main Topics Covered Introduction to ChatGPT's new document handling features Practical examples of creating and analyzing documents How to use ChatGPT for document comparison and analysis Tips for using ChatGPT to summarize lengthy documents Training and teaching others using ChatGPT-generated guides Key Insights Efficiency in Document Handling: Learn how ChatGPT's new updates can streamline your document-related tasks, making repetitive processes quicker and easier. Enhanced Document Analysis: Discover how to use ChatGPT to extract key insights from documents, compare multiple documents, and even analyze transcripts for deeper understanding. Training and Knowledge Sharing: Find out how to leverage ChatGPT to create training documents and guides that help others understand and replicate your processes effectively. Episode Index 00:00 Introduction to the episode and its focus on saving time with document handling 00:30 Cary discusses the frustrations of repetitive document tasks and introduces ChatGPT's new update 01:40 Personal anecdotes about recent travel and baseball tournaments 03:40 Using ChatGPT for document creation and analysis, including RFPs 07:00 Benefits of linking ChatGPT with cloud storage like Google Drive and OneDrive 08:30 Combining meeting transcripts with RFPs for deeper insights 12:00 Practical examples of using ChatGPT to summarize lengthy documents and analyze spreadsheets 18:00 How to use ChatGPT for creating training guides and teaching others 24:00 The importance of not becoming overly dependent on ChatGPT, encouraging critical thinking 31:00 Final thoughts on the power of ChatGPT for document handling and encouraging curiosity   ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

In this episode of "The ChatGPT Experiment," Cary Weston sits down with Drew McClellan, CEO of Agency Management Institute, to discuss the crucial role of AI in the advertising industry. Recorded in the vibrant French Quarter of New Orleans, this conversation delves into how agencies can embrace AI tools like ChatGPT to enhance their operations, compete effectively, and stay ahead in a rapidly evolving market. Whether you're a small business owner or part of a large agency, this episode offers valuable insights on integrating AI to boost efficiency and innovation. Step 2: Main Topics Covered The impact of AI on the advertising industry. Approaching AI with a mindset of abundance vs. scarcity. Practical examples of AI applications in small and large agencies. The importance of experimentation and curiosity with AI tools. Step 3: Key Insights AI as an Equalizer: Smaller agencies can leverage AI to level the playing field with larger competitors by improving efficiency and expanding capabilities. Mindset Matters: Agencies that adopt an abundance mindset view AI as an opportunity for growth and innovation, while those with a scarcity mindset may fall behind. Experimentation is Key: The current stage of AI development is about exploring possibilities and experimenting with tools like ChatGPT to discover new ways to solve problems and enhance business operations. Step 4: Episode Index [00:00:00] Introduction: Cary introduces the episode and guest, Drew McClellan. [00:00:23] Conversation Start: Discussing the importance of integrating AI in agency toolsets. [00:02:00] AI in the Creative Industry: How AI is changing the business side of creative agencies. [00:03:00] Meeting Drew McClellan: Background on Drew and the Agency Management Institute. [00:05:00] Benefits of AMI Membership: Personal testimonials and the value of finding a business tribe. [00:08:15] AI as a Threat or Opportunity: Differing perspectives on AI within the industry. [00:12:00] Specific AI Applications: Examples of how small and large agencies are using ChatGPT. [00:20:00] Experimenting with AI: Encouraging businesses to explore and play with AI tools. [00:25:00] Practical Use Cases: Real-world applications of ChatGPT for hiring and difficult conversations. [00:36:00] Expanding Possibilities with AI: Final thoughts on the importance of curiosity and experimentation. Step 5: About The Guest Drew McClellan is the CEO and co-owner of Agency Management Institute, which serves advertising, marketing, PR, and media buying agencies worldwide. He helps agencies run their businesses more effectively by providing tools, resources, and support. Drew is recognized as one of the top voices in marketing and branding and has been featured in major publications like Entrepreneur, New York Times, Forbes, and Wall Street Journal. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: LinkedIn Newsletter MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: Podington Bear

In this episode of the Chat GPT Experiment Podcast, host Cary Weston engages with Sammy Sweet Spirit, a multi-talented singer, songwriter, and author who utilizes ChatGPT to enhance her creative and everyday activities despite her visual impairment. The conversation offers an enlightening perspective on the versatile uses of AI tools like ChatGPT in personal and professional realms, particularly for individuals with disabilities. Main Topics Covered: Personal Background and Challenges: Sammy shares her life story, emphasizing her early birth and subsequent blindness. Utilization of ChatGPT and Other Technologies: Insights into how Sammy uses ChatGPT and the "Be My Eyes" app to navigate and create more effectively. Impact of AI on Life and Work: Discussion on how AI technologies have transformed Sammy's approach to music and writing. Perceptions and Misconceptions of Blindness: Sammy addresses common stereotypes and provides education on the capabilities of visually impaired individuals. Key Insights: Adaptive Use of Technology: Sammy illustrates how she adapts various technologies, including ChatGPT, to overcome the challenges posed by her blindness, turning potential obstacles into tools for creative and practical solutions. Educational Perspective on Blindness: Through her personal experiences, Sammy educates listeners on the reality of living as a blind individual, challenging common misconceptions and highlighting the normalcy and potential of lives lived differently. AI as an Empowering Tool: The discussion reinforces the idea of AI as a significant empowering tool that can transcend traditional limitations, providing new ways for individuals with disabilities to engage with the world and express themselves creatively. Episode Index: [00:04:00] Introduction of Sammy Sweet Spirit as a guest. [00:06:10] Sammy shares her origin story of being born prematurely. [00:12:10] Discussion about using Chat GPT and Be My Eyes for visual assistance. [00:18:20] Sammy discusses using Chat GPT as a Google alternative for quick information. [00:22:50] How Chat GPT provides personalized assistance recognizing Sammy's blindness. [00:25:10] Sammy explains how she uses Chat GPT to assist with her writing and editing. [00:27:20] Discussion on the misconception of AI replacing human capabilities. [00:30:00] Sammy shares the mission and message of her book. [00:34:10] Sammy discusses the importance of conversation and understanding different perspectives. [00:37:30] Closing remarks and promotion of Sammy's book and music. About The Guest Sammy Sweet Spirit is an artist and author who, despite being blind, has developed unique methods to utilize technology for personal and professional growth. Her work, including music and literature, focuses on bridging the gap between different life experiences and fostering understanding and connection. Connect with Sammy here: https://www.sammysweetspirit.com ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/ 2 / 2          

In this episode of the ChatGPT Experiment podcast, host Cary Weston explores the dynamic world of custom GPTs designed to cater to specific tasks. Through sharing his own experiences and learnings, Cary aims to equip listeners with the knowledge needed to effectively use and customize GPTs for more efficient and targeted outcomes, making this episode especially beneficial for those curious about optimizing their interactions with AI tools. Main Topics Covered: Overview of custom GPTs and their applications Insights from past episodes on using and setting up GPTs Practical demonstrations on creating, refining, and utilizing custom GPTs for various tasks including document generation and editing Key Insights/Takeaways: Customization is Key: Custom GPTs allow for tailored interactions and outputs, making them highly efficient for repeated tasks and specialized content creation. Iterative Refinement: Continuously refining the setup and feedback of a custom GPT enhances its effectiveness and accuracy, emphasizing the importance of detailed, specific instructions and feedback. Practical Applications Enhance Efficiency: Cary shares real-world applications of custom GPTs, demonstrating their utility in generating structured outputs such as recap memos and show notes, significantly speeding up routine tasks. Episode Index: 00:00 - Introduction and personal anecdotes 01:00 - Introduction to custom GPTs 03:40 - Insights from past episodes on GPT usage 08:00 - Basic setup and configuration of custom GPTs 14:00 - Practical applications in creating recap memos 17:20 - Using custom GPTs for generating podcast show notes 19:00 - Tips on creating content outlines 23:50 - Discussion on authentic content creation 26:00 - General tips on custom GPT usage 28:00 - Specific customization tips 30:00 - Editing and feedback strategies using custom GPTs 33:00 - Additional insights on refining GPT setups 36:00 - Real-world applications for content creation 39:00 - Using frameworks to guide GPT setup 42:00 - Encouraging community interaction and feedback ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/            

In this episode of 'The ChatGPT Experiment', host Cary Weston sits down with Evan Walker, a solo practice attorney from San Diego who's innovating within the conservative legal field using AI, particularly ChatGPT. This discussion unveils how Evan leverages AI to enhance efficiency and effectiveness in his legal practice, challenging traditional approaches and offering a fresh perspective on AI's potential in law. Main Topics Covered Overview of Evan's legal practice and his pioneering use of AI. Practical applications of ChatGPT in legal research, case preparation, and client communication. Strategies for integrating AI tools to streamline legal workflows. Key Insights Innovative AI Use in Legal Practice: Evan details how he uses ChatGPT for various legal tasks, including role-playing to prepare for cases and creating legal documents, showcasing AI's versatility beyond basic tasks. Overcoming Industry Skepticism: The episode explores how AI can be embraced in traditionally conservative fields like law, demonstrating through Evan's experience that skepticism can be countered with practical, beneficial results. Efficiency and Cost-Effectiveness: Listeners will learn how AI tools can significantly reduce time and costs involved in legal processes, such as researching case law and preparing for depositions. Episode Index [00:00:00] Introduction and guest background [00:03:56] Start of interview with Evan Walker [00:04:44] Evan's professional background and introduction [00:06:09] Transition to solo practice discussion [00:08:04] Introduction to using ChatGPT in legal practice [00:10:53] Practical applications of ChatGPT in a solo legal practice [00:13:03] Preparing legal documents with ChatGPT [00:16:18] Efficiency gains in legal practice using AI [00:18:00] Discussion on AI interest among lawyers [00:20:20] Promotional pitch for a CLE course on ChatGPT for lawyers [00:22:15] Legal case analysis using ChatGPT [00:25:43] Benefits of using ChatGPT for legal writing and argumentation [00:27:54] Using AI for role-playing in legal scenarios [00:32:27] Privacy and security considerations in using AI [00:35:08] Enhancing legal writing and communication with AI [00:37:23] Use of AI in preparing for depositions and expert witness analysis [00:39:44] Concluding remarks and advice for beginners in AI   About The Guest Evan Walker is a solo practice attorney based in San Diego, specializing in personal injury and property damage cases. He is an early adopter of AI technology, specifically ChatGPT, to enhance the operational efficiency of his practice. Evan's Website: https://www.evanwalkerlaw.com ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

This is a cool conversation I had on the transformative potential of artificial intelligence (AI) and chat GPT in reshaping entrepreneurship, innovation, and business startups. My guest on this episode is Dr. Jason Harkins, the Executive Dean of the Maine Business School. Jason shared with me his perspectives on how AI is making it easier than ever to turn ideas into thriving businesses. I am hopeful that this conversation can help curious beginners see the exciting possibilities and practical applications of chat GPT in various professional and personal contexts. Main Topics Covered: The impact of AI on entrepreneurship and business startups. Real-world applications of chat GPT in businesses of all sizes. The role of chat GPT in academia and its integration into the classroom. Key Insights: Chat GPT can significantly reduce the time and resources needed to bring business ideas to market. Large corporations and startups alike are exploring the benefits and challenges of integrating chat GPT into their operations. In educational settings, chat GPT is being used as a teaching tool to prepare students for a tech-forward world, offering a blend of challenges and opportunities for learning.  Episode Index: Introduction to the episode's theme: [00:00:00] Conversation with Jason Harkins on AI and entrepreneurship: [00:07:40] Discussion on chat GPT in business and innovation: [00:14:10] The role of chat GPT in education and classroom settings: [00:26:10] Jason Harkins' insights on the future of AI in entrepreneurship: [00:32:30] Practical advice for beginners interested in chat GPT: [00:36:10] About The Guest:  Dr. Jason Harkins is the Executive Dean of the Maine Business School and the Founder of Scratchpad Accelerator, the first seed-stage entrepreneurial accelerator in New England North of Boston. He received his Ph. D. from the Price College of Business at the University of Oklahoma and an MBA from the University of Missouri, and he has been engaged in numerous entrepreneurial ventures, starting up companies, consulting for numerous firms across Maine, and serves on the Board of Directors for for-profit and non-profit companies in the entrepreneurial space. He passionately believes in the opportunities for entrepreneurial leaders and entrepreneurship to transform Maine, the country, and the world! ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear

In this solo episode of 'The ChatGPT Experiment,' host Cary Weston dives deep into a critical issue many small businesses face: the challenge of competing on price and the struggle of justifying higher charges to customers. Cary shares actionable strategies for using ChatGPT to educate prospects and customers about the unique value of your services, helping them understand why paying more is worthwhile. This episode is a must-listen for small business owners looking to attract better-educated prospects, differentiate themselves from competitors, and ultimately, command higher prices for their services. Main Topics Covered The psychology behind competing on price and the guilt of charging more. Strategies for using ChatGPT to enhance customer understanding and willingness to pay. Building an audience profile to better target ideal customers. Developing and answering browsing and buying questions to educate prospects. Practical exercises and prompts for implementing these strategies. Key Insights/Takeaways Understanding Overcomes Price Sensitivity: Educating your audience about the value and uniqueness of what you do can shift the focus from price to value, reducing price sensitivity. ChatGPT as a Strategic Partner: Utilizing ChatGPT for content creation can significantly improve how you communicate your business's value, making it an invaluable tool for overcoming the challenges of price competition. Actionable Steps for Immediate Application: The episode provides clear, actionable exercises that any business owner can immediately apply, using ChatGPT to refine their marketing message and better address their audience's needs. Episode Index Introduction and topic overview: 00:00:00 The problem with competing on price: 00:02:20 How ChatGPT can help: 00:04:50 Building your audience profile: 00:12:20 Developing browsing and buying questions: 00:20:50 Crafting answers and implementing the strategy: 00:24:30 Wrap-up and final thoughts: 00:35:00 ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear

About This Episode: In this episode of “The ChatGPT Experiment,” host Cary Weston invites guest Hannah Eisenberg, CEO of 3P Creative Group, to dive into the transformative power of ChatGPT for businesses. Hannah shares her journey from initial skepticism to integrating ChatGPT into her daily workflow, emphasizing its role as a problem-solving partner rather than a direct solution provider. This episode is packed with practical insights on leveraging ChatGPT for efficiency, brainstorming, and even role-playing in sales training. Listeners will learn how to approach ChatGPT with curiosity, embrace its potential for error as part of the learning process, and apply it to eliminate busy work, freeing up time for deeper thinking and learning. Main Topics Covered: Introduction to ChatGPT and its potential for businesses Using ChatGPT for brainstorming and idea generation Role-playing with ChatGPT for sales training Efficiency gains and freeing up time for deep thinking Key Insights/Takeaways: ChatGPT can significantly streamline repetitive tasks, freeing up time for strategic thinking and learning. It serves as a brainstorming partner, offering new perspectives and ideas for content creation. Role-playing with ChatGPT can enhance sales training by simulating real-life scenarios and objections. Episode Index: [00:00:00] Opening and introduction to ChatGPT's potential [00:01:29] ChatGPT tip of the week: perspectives for problem-solving [00:07:20] Introduction of guest Hannah Eisenberg and her journey with ChatGPT [00:12:00] Hannah's transition from skepticism to daily use of ChatGPT [00:19:00] Exploring new applications of ChatGPT in business [00:27:00] Advice for integrating ChatGPT into daily workflows [00:43:20] Conclusion and insights on embracing ChatGPT About Hannah Eisenberg: Hannah Eisenberg is the CEO of 3P Creative Group, a forward-thinking marketing agency that specializes in helping construction and tech companies become voices of trust within their industries. With over a decade of experience in inbound marketing, website design, and content strategy, Hannah has transitioned from hands-on project execution to empowering businesses through coaching and consulting. As a certified “They Ask, You Answer” coach, she combines her vast marketing knowledge with a dedication to teaching businesses how to build trust and obsess over their customers. Connect with Hannah and explore how 3P Creative Group can transform your business's approach to marketing and customer engagement: LinkedIn: Hannah Eisenberg's Profile Website: www.3PCreativeGroup.com About The Author: Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

Superpowers aren't always used for battle, even in marketing.  If you want to be your audience's hero, they need proof you're not a villain. They need to know you come with good intentions and that you're not just about the battle for their business. Sales and Marketing Keynote Speaker and They Ask You Answer author Marcus Sheridan will discuss what he calls The Walk Away Paradox and how it's one way to prove your good intentions. He'll also share ways to break down the barriers between brands and audiences by understanding consumer behaviors and communication. Also, we'll take a look at a new article from Inside Behavioral Economics about why marketers can't solely focus on the motivations of consumers. Show notes - https://marketingsuperpowerpodcast.com/episode/finding-sales-victories-in-voluntary-retreat

Uncover how ChatGPT can revolutionize your workflow, turning hours of effort into moments of magic for your business. In this episode of "The ChatGPT Experiment," host Cary Weston talks with Karley Cunningham, a visionary agency owner from Vancouver. Karley shares her journey of integrating ChatGPT into her business processes, revealing how this cutting-edge tool is revolutionizing the way she creates content, develops brand stories, and provides strategic insights for her clients. Whether you're a small business owner curious about ChatGPT or seeking actionable ways to leverage AI for your business, this episode offers a wealth of knowledge and inspiration. Main Topics Covered: Integrating ChatGPT into daily business operations Creating compelling content with ChatGPT Developing brand stories and strategic insights Personalizing customer experiences through AI Key Insights/Takeaways: ChatGPT can significantly streamline content creation, enabling businesses to produce a wide range of materials efficiently. By serving as a "thinking partner," ChatGPT offers valuable perspectives and solutions, aiding in strategic decision-making and problem-solving. The importance of adapting AI tools like ChatGPT to maintain a brand's unique voice and ensure consistency across communications. Episode Index: Introduction to Karley Cunningham and the episode focus [00:00:00] How ChatGPT is transforming Karley's agency work [00:05:00] Strategies for leveraging ChatGPT in content creation [00:15:00] Insights into developing brand stories with ChatGPT [00:25:00] Q&A: Karley answers top questions about integrating ChatGPT [00:35:00] Conclusion and key takeaways [00:45:00] About The Guest:  Creative Strategist & Growth Accelerator Karley Cunningham takes businesses from overcrowded, spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of BIG BOLD BRAND, Karley helps Agencies, Innovators & Change-Makers accelerate the growth, impact, profit and stability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract right-fit clients, outpace their competitors and charge a premium. When not working, Karley enjoys trail running, mountain biking and bird-nerding worldwide. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston INKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

In this episode of 'The ChatGPT Experiment,' host Cary Weston welcomes guest Marcus Sheridan. As technology reshapes the landscape of communication and customer interaction, this episode explores the profound impact of embracing AI tools like ChatGPT. Aimed at demystifying AI for the curious and cautious alike, Cary and Marcus engage in a rich discussion on leveraging technology to build trust, enhance productivity, and maintain the human touch in digital interactions. Main Topics Covered The role of AI in changing business and marketing landscapes. Simplifying technology to build trust and connection with audiences. Strategies for using ChatGPT to create content that resonates. The importance of maintaining a human touch in the era of automation. Future trends in AI and potential impacts on job markets and productivity. Key Insights/Takeaways AI, particularly ChatGPT, can be a powerful ally in content creation, enabling businesses to produce more relevant and engaging material efficiently. Keeping communication human-centric, despite the automation AI offers, strengthens customer relationships and brand loyalty. The evolution of technology, including AI, is inevitable and presents an opportunity for those willing to experiment and adapt, rather than a threat to be feared. Episode Index [00:00:32] Introduction to AI's role in modern business with Marcus Sheridan [00:03:39] How simplicity in communication builds trust [00:10:21] The synergy between AI and maintaining personal touch in business [00:17:08] Addressing common concerns and the future of AI in business [00:24:04] Leveraging AI for productivity and creativity in content creation [00:30:30] Parenting advice in the age of AI and fostering a love for learning [00:38:17] Practical tips for using ChatGPT to enhance human connection in content About Marcus Sheridan Marcus Sheridan is a celebrated entrepreneur, author, and speaker known for his innovative approach to marketing and sales. His book, "They Ask, You Answer," has been recognized as one of the top marketing books of all time, offering a blueprint for businesses to thrive by genuinely addressing customer queries. Marcus's journey from struggling business owner to leading a successful digital marketing revolution exemplifies the power of creative problem-solving and embracing new technologies. Connect with Marcus: LinkedIn: https://www.linkedin.com/in/marcussheridan Website: https://marcussheridan.com The Book: They Ask You Answer About Cary Weston Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here.

In this episode of 'The ChatGPT Experiment,' we dive into the practical uses of ChatGPT for enhancing productivity and time management. Join host Cary West as he interviews Elizabeth Sutherland, his business partner of nearly two decades, to explore her journey with ChatGPT, affectionately named "Jarvis," in her quest to make better use of her time, organize her day, and prioritize actions efficiently. Main Topics Covered: The inception of using ChatGPT for time management Steps Elizabeth took to tailor ChatGPT's advice to her needs Specific advice and insights provided by ChatGPT Implementing ChatGPT's advice in daily routines The impact of these changes on Elizabeth's work life Three Key Insights: ChatGPT can provide highly personalized advice on time management and productivity, far beyond generic tips found online. A critical approach, patience, and iterative questioning can extract more value from ChatGPT, making it a practical tool for solving specific problems. Implementing ChatGPT's advice can lead to tangible improvements in daily work life, such as better prioritization and effective use of time. Episode Index: Introduction to the Chat GPT Experiment Podcast [00:00:00] Cary West's Welcome and Housekeeping Notes [00:01:30] Introduction of Elizabeth Sutherland [00:02:07] Elizabeth Sutherland on Time Management and Productivity [00:03:13] The Role of ChatGPT (Jarvis) in Elizabeth's Workflow [00:05:51] Interactive Problem-Solving with Jarvis [00:08:19] Implementation of Strategies Suggested by Jarvis [00:20:12] The Evolution of Elizabeth's Inquiry with Jarvis [00:23:40] Benefits and Insights Gained from Using ChatGPT [00:27:54] Advice for Others Considering ChatGPT for Problem Solving [00:32:07] Conclusion and Final Thoughts [00:38:22] About The Guest: Elizabeth Sutherland, APR is the Sutherland of Sutherland Weston Marketing Communications.  Originally from “The County,” after college Elizabeth worked for the United States Senate, the American Red Cross, and what's now Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award and the Girl Scouts of Maine 2017 Juliette Award for Leadership. She serves on several non-profit boards and in leadership roles for a variety of local and state-wide organizations and was named to the JA Business Hall of Fame in 2022. Elizabeth is an experienced marketing professional with expertise in campaign strategy development, brand development, budgeting, research, and measurement. She is also an avid reader, writer, runner, mother of two boys, and wife to a radio-talk-show host. As a Maine entrepreneur, Elizabeth directly understands the challenges many Maine-based businesses face and has made it her mission to help grow Maine's economy whenever she can. Elizabeth believes the key benefit Sutherland Weston can offer its clients is to provide practical advice on how to be persuasive and prepared to achieve measurable results. Website: https://sutherlandweston.com/team/elizabeth-sutherland/ LinkedIn: https://www.linkedin.com/in/esutherland/   ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

In this episode of "The ChatGPT Experiment," we dive deep into a fascinating exploration of how ChatGPT can transform the way we approach everyday challenges, especially in fields where you might not expect it to play a role. We're talking with Jim Brown, a retired firefighter with a rich background in data analysis, who has found innovative ways to apply ChatGPT in the fire service.  Main Topics Covered: Jim's Journey with ChatGPT: From the flames to the digital realm, how a firefighter turned data analyst harnesses the power of ChatGPT. Practical Applications in the Fire Service: Discover how ChatGPT can simplify complex tasks, from creating training materials to analyzing data, in ways that save time and enhance learning. The Human Side of AI: Insights into how professionals, initially skeptical or unaware of ChatGPT, are starting to see its value and integrate it into their work. Key Insights/Takeaways: Transformation Through Technology: ChatGPT can turn a week's worth of work into a few hours, revolutionizing how we prepare educational content and manage data. Overcoming Hurdles: The journey from skepticism to acceptance and integration of ChatGPT into professional life is fueled by curiosity and an open mind. The Future is Now: The evolving role of AI and ChatGPT in various industries highlights the importance of staying informed and adaptable to leverage these tools effectively.   EPISODE TIMESTAMP [00:00:00] Introduction to the episode and what ChatGPT is all about. [00:00:17] Welcome by Cary, insights into the purpose of the podcast and the value it offers to listeners. [00:00:37] Introduction of Jim Brown, discussing his background and the intersection of firefighting and ChatGPT. [00:01:29] Jim's experiences with data analysis in the fire service and how it led him to explore ChatGPT. [00:02:01] Deep dive into Jim's work at the National Fire Academy and the practical applications of ChatGPT in his field. [00:03:06] Discussion on the creation of training materials using ChatGPT, and its impact on efficiency. [00:04:00] Jim shares a specific example of how ChatGPT has streamlined his workload. [00:07:10] Exploration of the broader implications of AI and ChatGPT in firefighting and emergency services. [00:13:50] Insights into the evolving relationship between fire service professionals and ChatGPT technology. [00:17:00] Anecdotes from Jim about how his students at the academy have reacted to and integrated ChatGPT into their learning. [00:24:00] How attitudes towards ChatGPT and AI have shifted over time among Jim's students. [00:27:30] Jim emphasizes the importance of curiosity and continuous learning in adapting to technological advancements. [00:31:40] Discussion on the future of AI in the fire service and the importance of developing an AI strategy. [00:35:20] Closing thoughts from Cary, reflecting on the conversation and the surprising versatility of ChatGPT. [00:35:48] Farewell and how to connect with the podcast and its community.   ABOUT THE GUEST Jim Brown is a retired firefighter with 33 years of experience, primarily in Monterey, California, and an instructor at the National Fire Academy in Maryland. His expertise in data analysis has led him to explore the intersection of AI, specifically ChatGPT, with the fire service to enhance operational efficiency and training methodologies. Connect with Jim: https://www.linkedin.com/in/jim-brown-775321158/   ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston   LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here

Dive into the world of franchising with Giuseppe Grammatico on the Franchise Freedom Podcast. In this episode, the host revisits key insights from past episodes, particularly focusing on a conversation with Marcus Sheridan, author of "They Ask You Answer." Discover how openly addressing customer questions can pave the path to business success. Delve into essential topics like franchise fees, investments, and financial planning, as Giuseppe Grammatico breaks down common misconceptions and offers practical advice. Learn about the nuances of franchise disclosure documents (FDDs) and how to interpret Item 7 for a comprehensive understanding of your financial commitment. From professional fees to marketing budgets, explore the intricacies of franchise investments and gain clarity on crucial decision-making factors. Join the conversation and unlock the secrets to navigating the franchising journey with confidence. Tune in now and take the first step towards financial independence!Connect with Franchise Freedom on:Website: https://ggthefranchiseguide.com/podcast/LinkedIn: https://www.linkedin.com/in/giuseppe-grammatico/Facebook: https://www.facebook.com/GGTheFranchiseGuideX: https://twitter.com/ggfranchguideInstagram: https://www.instagram.com/ggthefranchiseguide/YouTube: https://www.youtube.com/@ggthefranchiseguideApple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fmGoogle: https://cutt.ly/gkG7t2gThe Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico https://ggthefranchiseguide.com/book or purchase directly on ...

This episode of 'The ChatGPT Experiment' podcast, features David Pendleton, a Maine-based business owner. David shares his journey of discovering and implementing ChatGPT in his business, particularly in marketing and customer communication strategies. The episode delves into how ChatGPT has revolutionized his approach to business, making daily operations more efficient and effective. Main Topics Covered: David Pendleton's introduction to ChatGPT and its potential impact on his business. Practical applications of ChatGPT in marketing, menu design, and customer engagement. Exploration of future plans for leveraging ChatGPT in business development and outreach. Key Insights/Takeaways: ChatGPT can transform routine business tasks, making them more efficient and effective. The importance of tailoring ChatGPT's outputs to fit the specific needs and character of your business. Embracing new technologies like ChatGPT can lead to innovative marketing strategies and improved customer communication. Episode Index: Introduction and Initial Discussion: [00:00:00 - 00:02:20] David's Business and Role: [00:02:20 - 00:06:00] David's Introduction to ChatGPT: [00:06:00 - 00:07:35] Utilizing ChatGPT for Business: [00:07:35 - 00:10:00] Exploring ChatGPT's Capabilities: [00:10:00 - 00:13:00] ChatGPT in Marketing and Communication: [00:13:00 - 00:15:20] Radio Commercial Creation with ChatGPT: [00:15:20 - 00:19:05] Advice for New Users of ChatGPT: [00:19:05 - 00:22:00] Future Plans and Expanding Use of ChatGPT: [00:22:00 - 00:26:20] Conclusion and Final Thoughts: [00:26:20 - 00:31:15]   About The Guest: David Pendleton is the owner of Waterboro Market and Cafe in East Waterboro, Maine. His business, encompassing a convenience store and full-line restaurant, demonstrates his commitment to offering quality customer service. David's recent foray into utilizing ChatGPT has opened new avenues for his business, particularly in marketing and customer engagement, showcasing his adaptability and innovative mindset in the rapidly evolving business landscape. Connect with David: https://www.linkedin.com/in/david-pendleton-63217688/ https://www.waterboromarket.com/ ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter, and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here

In this episode of "The ChatGPT Experiment," Cary Weston tackles a common challenge faced by content creators: how to make ChatGPT mimic their unique writing style, voice, tone, and style. Through a structured approach, Cary shares a proven framework that he's successfully applied to help writers efficiently replicate their voice, enhancing their content creation process with ChatGPT's assistance. This episode is a deep dive into practical steps, including defining your voice, tone, and style, understanding your audience, and crafting prompts that guide ChatGPT to produce content that feels personal and authentic. Main Topics Covered: Establishing a distinct writing style with ChatGPT Defining voice, tone, and style for content creation Understanding and targeting your audience effectively Crafting effective prompts for ChatGPT Key Insights/Takeaways: Framework for Replicating Your Writing Style: Cary outlines a methodical approach to define and communicate your unique voice, tone, and style to ChatGPT, ensuring the AI-generated content closely aligns with your personal or brand identity. Audience Understanding and Engagement: Emphasizes the importance of having a deep understanding of your audience, guiding ChatGPT to create content that resonates and engages your target readers effectively. Efficiency in Content Creation: Demonstrates how ChatGPT can become a powerful tool in your content creation arsenal, saving time while maintaining the quality and authenticity of your writing. Episode Index: Introduction: Addressing the challenge of replicating personal writing style with ChatGPT. [00:00:00 - 00:00:39] Weekly Q&A Announcement: Introduction of a new weekly Q&A session for listeners. [00:00:39 - 00:02:30] Voice, Tone, and Style Explanation: Defining the terms voice, tone, and style for writing. [00:02:30 - 00:05:09] Creating Voice, Tone, and Style Foundation with ChatGPT: How to use ChatGPT to analyze existing articles and establish a writing foundation. [00:05:09 - 00:11:00] Defining Audience Characteristics: Instructions on using ChatGPT to define and understand the target audience's characteristics. [00:11:00 - 00:17:32] Combining Voice, Tone, Style, and Audience for Article Writing: Merging previous steps to start drafting articles that match personal style and audience needs. [00:17:32 - 00:19:41] Efficiency Tips and Final Thoughts: Suggestions for refining and expanding the voice, tone, style, and audience lists for ongoing use. [00:19:41 - 00:24:25] Closing Remarks: Encouragement for feedback, importance of rating/reviewing the podcast, and a reminder about the power of curiosity. [00:24:25 - 00:26:30]     

ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston   LINKEDIN NEWSLETTER
The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:
https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS  The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here

Opening Paragraph This episode of 'The ChatGPT Experiment' features Jennifer, a healthcare consultant specializing in financial data analysis for medical practices. Host Cary Weston engages Jennifer in a conversation about the practical applications of ChatGPT in healthcare, focusing on streamlining administrative tasks and enhancing communication with various healthcare stakeholders. Main Topics Jennifer's role in healthcare and her approach to integrating financial data with clinical outcomes. Specific use cases of ChatGPT in Jennifer's work, including email drafting, marketing, and conference planning. The conversation at the HIMSS conference regarding AI, legal implications, and data security in healthcare. The potential of AI and ChatGPT to alleviate administrative burdens in healthcare settings. Key Insights/Takeaways ChatGPT serves as a valuable partner for organizing thoughts and managing tasks, particularly for those with administrative and managerial responsibilities in healthcare. The importance of accurate data and human oversight in healthcare, especially concerning patient privacy and compliance. ChatGPT's adaptability to different communication styles and needs, facilitating personalized and efficient interaction with various healthcare professionals. Episode Index: Jennifer's Healthcare Background and Financial Data Analysis [00:00:35] Discussion on Healthcare Compliance and Clinical-Business Connection [00:01:31] Using ChatGPT for Efficiency in Emails and Marketing [00:02:33] Examples of ChatGPT Usage in Conference Planning [00:04:03] Adapting Communication for Different Healthcare Audiences [00:07:30] Insights from HIMSS Conference on Healthcare Automation [00:10:17] Data Privacy and Accuracy Concerns in Healthcare [00:14:28] Balancing Human Input and Technological Efficiency [00:15:59] Jennifer's Use of ChatGPT for Organizing and Project Management [00:23:37] Advice for New Users of ChatGPT in Task Management [00:24:57] Closing Remarks and Jennifer's Podcast [00:28:29] About Jennifer McNamara Jennifer is a healthcare consultant with over 20 years of experience in medical practice management. She specializes in helping healthcare organizations understand their financial data and improve communication between business and clinical sides for the benefit of patients. Jennifer is passionate about compliance and enjoys educating others about the healthcare industry. She recently attended the HIMSS conference, contributing her expertise on the integration of technology and healthcare.   Connect with Jennifer: Linkedin: https://www.linkedin.com/in/jennifer-mcnamara-49364586/ Healthcare Inspired Podcast: https://open.spotify.com/show/0w28iXZEdYs701jQSGOB4G?si=gnTZDAJkQW6h1zvKsolS1w   ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges.  Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Cary's Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here      

In this episode of "The ChatGPT Experiment," host Cary Weston discusses inbound marketing, specifically focusing on content creators within the framework of "They Ask You Answer," developed by Marcus Sheridan. Weston, a certified coach in this methodology, aims to bridge the gap between marketing efforts and sales results, advocating for a content strategy that positions businesses as authoritative voices in their industry. Main Topics Covered: The essence of inbound marketing and its pivotal role in attracting right-fit customers. The challenges content creators face, including idea generation and maintaining a consistent publication schedule. Practical applications of ChatGPT in overcoming common obstacles in content creation and ideation. Strategies for ensuring content aligns with sales goals, enhancing the effectiveness of inbound marketing efforts. Key Insights/Takeaways: Customer-Obsessed Content Creation: The importance of crafting content that addresses the specific needs, questions, and concerns of potential customers, establishing trust and authority. Sales-Driven Marketing Efforts: Highlighting the necessity for marketing activities to be directly linked to sales objectives, ensuring content not only attracts visitors but also nurtures potential leads. Leveraging ChatGPT for Enhanced Content Strategy: Utilizing ChatGPT as a tool for brainstorming, drafting, and refining content, ensuring alignment with the brand's voice and the informational needs of the target audience. Episode Index: Introduction to the Episode: [00:00:00 - 00:00:25] Focus on Inbound Marketing for Content Creators: [00:00:25 - 00:03:00] Overview of Inbound Marketing and Its Importance: [00:03:00 - 00:05:30] The Goals of Inbound Marketing: [00:05:30 - 00:07:00] Common Issues in Inbound Marketing and Solutions with ChatGPT: [00:07:00 - 00:10:30] Running Out of Ideas and How ChatGPT Can Help: [00:10:30 - 00:15:00] Consistency in Content Creation and Editing Process: [00:15:00 - 00:18:00] Using ChatGPT for Drafting and Publishing Consistency: [00:18:00 - 00:21:30] Real-world Success Story of Consistent Inbound Marketing Efforts: [00:21:30 - 00:24:00] Conclusion and Summary of ChatGPT's Role in Inbound Marketing: [00:24:00 - 00:27:00] Linked Referenced In The Show: Answer The Public They Ask You Answer by Marcus Sheridan     ABOUT THE AUTHOR Cary Weston is a seasoned marketing professional and partner at Sutherland Weston, a Bangor, Maine-based advertising and marketing firm. Certified in "They Ask You Answer," he specializes in developing strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER "The Chat GPT Experiment" is also a LinkedIn Newsletter, offering insights into leveraging ChatGPT for business and marketing success. Find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The podcast features instrumental music titled “Curious” by Podington Bear, enhancing the listening experience.

In this episode of "The ChatGPT Experiment," host Cary Weston delves into the intersection of workforce development, human resources, and the evolving role of AI in education and business. Featuring a conversation with Charlie Collins, an expert with over four decades of experience in higher education and workforce development, the episode offers unique insights into the application of ChatGPT in these sectors. Charlie, straddling the worlds of education and business, discusses the current trends and potential of AI tools like ChatGPT in reshaping job roles and learning methodologies. Main Topics Covered: The changing landscape of workforce development and human resources. Integration and impact of ChatGPT in business and educational settings. Strategies for effectively utilizing ChatGPT in various professional contexts. Key Insights: ChatGPT's potential in streamlining and enhancing job descriptions for better talent acquisition. The transformative effect of AI tools on educational approaches and workforce training. The increasing need for adaptability in education and work environments with the integration of AI technologies. Episode Index: Introduction to the episode's focus on workforce development, human resources, and ChatGPT. [00:00:00] Charlie Collins' introduction and background in higher education and workforce development. [00:00:47] Discussion on bridging education and business needs. [00:01:28] Charlie's insights on talent acquisition challenges and the role of technology. [00:03:00] Exploring ChatGPT's application in human resources. [00:03:59] The importance of accurate job descriptions and the potential of AI tools. [00:06:54] Role-playing scenarios for HR using ChatGPT. [00:07:24] The transformative impact of AI in educational methods. [00:08:34] Real-life examples of using ChatGPT for data analysis. [00:10:07] The evolution of job roles and responsibilities with AI integration. [00:12:16] Practical applications of ChatGPT in calculating academic metrics. [00:14:23] Using ChatGPT for efficient data visualization. [00:15:14] Discussing the future potential and challenges of AI in the workforce. [00:17:34] How to approach and experiment with ChatGPT. [00:19:13] Closing thoughts and episode wrap-up. [00:20:43] About The Guest: Charlie Collins brings over 40 years of experience in higher education, focusing on workforce training and development. As the Executive Director of Workforce Training for the Maine Community College System since 2018, Charlie plays a pivotal role in connecting education with business needs. His unique position allows him to offer valuable insights into the integration of AI tools like ChatGPT in both educational and business environments. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here

In this episode of "The ChatGPT Experiment," host Cary Weston answers listener-submitted questions, providing practical advice on how to utilize ChatGPT effectively. Aimed at both beginners and regular users, this episode clarifies common queries and offers tips for optimizing your ChatGPT experience. Main Topics Covered: Distinguishing Between Chat, Conversation, and Prompt: Cary clarifies these often-interchanged terms within the ChatGPT context. Continuation of Chats Over Time: Insights into returning to a chat after a break and the continuity of conversations. Strategies for Effective ChatGPT Use: Practical tips for naming chats, saving progress externally, and focusing on singular tasks. Adding Transcriptions to ChatGPT: A guide on incorporating transcriptions into ChatGPT. Instructions for Multiple Companies: Advice on handling multiple brands or personas within ChatGPT. Document Creation and Exporting: How to create and export documents from ChatGPT. Sharing Prompts with Others: Methods and possibilities for sharing prompts in ChatGPT. Key Insights/Takeaways: Understanding ChatGPT's Structure: Clarity on the distinction and use of terms like 'chat,' 'conversation,' and 'prompt' enhances user efficiency. Maximizing ChatGPT's Learning Capability: Utilizing singular-focused chats and external backups to optimize learning and recall within ChatGPT. Versatility in Document Handling and Sharing: ChatGPT can export documents in various formats and share prompts, expanding its utility in collaborative and individual settings. Episode Index: 00:00:00 - Introduction and Purpose of the Episode 00:01:20 - Clarifying Terms: Chat, Conversation, Prompt 00:06:00 - Continuing Chats After Time Gaps 00:10:00 - Tips for Effective Use of ChatGPT 00:12:10 - How to Add Transcriptions 00:13:30 - Setting Up Instructions for Multiple Companies 00:16:00 - Creating and Exporting Documents from ChatGPT 00:19:48 - Sharing Prompts with Others   ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.
You can contact the artist here

 Much time is needed in this podcast episode to clear the names of several members of Total Life Freedom Philly. Before I share the final installment of 'Who Paid for Lunch Clue', I must share a few things that happened in my cleaning business since my last update. It will be short. Trust me! First of all, I was asked to lead an education piece for my local MCBA networking group. I taught on the "They Ask You Answer" process. I have LOVED this book and implemented it into both of my websites for Carfagno Cleaning and Smart Cleaning School. The group enjoyed the discussion as it gave them much to think about. I had a one-time cleaning job booked at a historic barn & wedding venue. When we got there, the plumber was replacing some parts and had the water turned off to the entire barn. The plumber was willing to give us an hour to "do our thing" with water, but I had to decline as we needed at least 5 hours of water. Ultimately, I rescheduled the job and wasted 2+ hours of my day and potentially $750 of other work I could have scheduled. Here's what I found out. The plumber was due to work on Monday at the barn, but got held up at had to postpone to Tuesday. I was scheduled for all day Tuesday. The plumber lets the barn know late on Monday that he can't make it and he'll come over in the morning. This is find in his isolated world, but in the greater picture, Tuesday was already booked. This plumber should have called the barn and worked out a suitable reschedule date like I did. He didn't and unfortunately, it only cost me not him. If this makes you angry, don't let it. It's my fault. I should have called to confirm the barn Monday night or Tuesday morning to make sure I'd have water. Things happen. I just wish that this plumber was more professional. ​  Okay, the time is here. I love my mastermind community, Total Life Freedom. There are 100 members all over the US and some out of country. Last fall as the restaurants were beginning to open, TLF Philly decided to get together for the first lunch. At the end of lunch, our beloved pastor paid for the table. It was an act of generosity that I so appreciated. I have struggled with accepting gifts, so I declared that I'd pay for the next TLF Philly lunch and made a podcast episode about it called,"Allow a Giver to Give." I had no intention of this free lunch to turn into anything. But that all changed when we met for the second lunch (Don't Fight Google or Facebook, Fight for Lunch). A few of us had the idea to try to pay, but a "Benevolent Benefactor" beat us to it. In my haste, I filed the case with Carfagno & Carfagno, a private investigatory firm in the Philly Area, one of the nation's finest. Our goal at Carfagno & Carfagno was to crack the case of 'Who Paid for Lunch Clue' on January 13th, 2021.Read the rest of this article at the Smart Cleaning School website

In this episode of 'The ChatGPT Experiment,' host Cary Weston dives into the world of B2B manufacturing marketing. The episode explores common challenges, strategies for success, and how ChatGPT can be utilized as a problem-solving partner. With a clear, approachable style, Cary discusses practical solutions to enhance marketing efforts in the B2B manufacturing space Main Topics Covered: Common issues in B2B manufacturing marketing. Envisioning success in marketing strategies. Important marketing personas: Summary Seekers, Detail Divers, and Hunter Gatherers. Best practices in B2B marketing. Utilizing ChatGPT for marketing strategy improvement. Key Insights/Takeaways: The importance of integrating sales and marketing for a cohesive strategy. The role of clear, concise messaging tailored to different audience personas. Utilizing ChatGPT for developing effective marketing materials and strategies. Episode Index: Introduction to B2B Manufacturing Marketing: [00:00:00] Common Marketing Issues in B2B Manufacturing: [00:02:12] What Success Looks Like in Marketing: [00:05:12] Key Personas in Marketing Strategy: [00:07:24] Best Practices for Effective Marketing: [00:11:22] ChatGPT's Role in Enhancing Marketing Efforts: [00:14:28] Conclusion and Further Resources: [00:24:13]   ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here.

In this special episode of "The ChatGPT Experiment," host Cary Weston welcomes his daughter Maddie, a junior at the University of Southern Maine. The episode provides a unique insight into the current state of ChatGPT in college settings. Maddie shares her experiences and observations about how ChatGPT is discussed, used, and regulated in academia. This conversation is particularly relevant for understanding the impact of AI on the educational journey and preparation for real-world challenges. Main Topics Covered: ChatGPT's role and reception in college classrooms. The diverse ways students are using ChatGPT for academic and creative purposes. The potential implications of ChatGPT on future professional fields and real-world readiness. Key Insights/Takeaways: A mixed response from educators towards ChatGPT, ranging from outright restriction to open exploration. Students creatively using ChatGPT for organizing essays, brainstorming ideas, and aiding in creative writing. The critical need for educational systems to adapt and integrate AI tools like ChatGPT to better prepare students for a technologically advanced professional environment. Episode Index: Discussion on College Decisions and ChatGPT Use [00:00:00] Introduction to the Episode and Guest Maddie [00:00:32] ChatGPT in the Educational Sphere: Maddie's Insights [00:01:17] Maddie's Academic Background and Journey [00:02:52] ChatGPT Discussion and Policies in the Classroom [00:03:58] Students' Use of ChatGPT for Academic Work [00:05:45] Creative Applications of ChatGPT Among Students [00:06:51] Implications of Restricting ChatGPT in Education [00:09:38] Enforcement of ChatGPT Usage Rules in College [00:11:46] The Disconnection Between AI Tools and Classroom Learning [00:13:51] Future Expectations of AI Integration in Professional Fields [00:14:56] The Need for Open Dialogue on ChatGPT in Education [00:16:05] Closing Remarks and Reflections on the Conversation [00:18:12] Final Thoughts and Episode Wrap-Up [00:20:49]   ABOUT MADDIE Maddie, currently pursuing a double major in Political Science and Economics at the University of Southern Maine, is on a fast-track path to a law degree. As a resident assistant, she plays a significant role in campus life, combining her leadership responsibilities with a rigorous academic schedule. Her insights into ChatGPT's role in college education, discussed in the podcast, provide a valuable perspective on how AI tools are perceived and utilized by students in contemporary academic settings.   ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges.  Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Cary's Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here    

In this episode of 'The ChatGPT Experiment,' host Cary Weston dives into common challenges faced by nonprofit organizations: Attracting members Recruiting & aiding volunteers Securing donors and sponsors.  The episode offers practical insights into how nonprofits can leverage ChatGPT to address these challenges effectively.   Main Topics Covered: The challenges of limited resources in nonprofits. Difficulties in volunteer coordination. The importance of clear messaging. Balancing operational tasks with strategic planning. Attracting and retaining donors and sponsors. Practical applications of ChatGPT for nonprofits. Key Insights: ChatGPT can assist in creating clear, effective messaging for nonprofits. The tool can help in efficiently managing and attracting volunteers. ChatGPT offers innovative ways to engage and retain donors and sponsors.   Episode Index: Introduction to Nonprofit Challenges [00:00:00] Finding new members or customers Coordinating volunteers Attracting donors and sponsors Overview of the episode's focus Welcome to the Chat GPT Experiment Podcast [00:00:50] Introduction to the episode's theme: Nonprofit organizations doing more with less Identifying Key Challenges for Nonprofits [00:01:10] Limited resources Volunteer coordination Unclear messaging Prioritizing and planning Attracting donors and sponsors Envisioning Success for Each Challenge [00:02:30] Efficient utilization of resources Effective volunteer management Clear messaging and understanding Balancing day-to-day operations with long-term planning Consistent attraction of new donors and sponsors Strategies for Success Using Chat GPT [00:05:30] Message creation and clarity Volunteer engagement and survey analysis Donor and sponsor targeting with tailored messaging Closing Thoughts and Resources [00:24:58] Recap of key points and invitation to explore further resources on the podcast's website End of Episode and Additional Information [00:25:58] Website resources, workshops, and trainings for nonprofits Encouragement to follow the podcast and stay curious about Chat GPT ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach, focusing on helping companies become authoritative voices in their industry and drive significant sales results. Specializing in developing practical strategies to overcome business challenges, Cary offers coaching, consulting, and strategy engagement for businesses and non-profits. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

As 2023 comes to a close, this special mini-episode offers a straightforward, actionable guide to harnessing ChatGPT for professional growth and efficiency. Cary shares simple yet powerful exercises tailored for those curious, anxious, or unsure about integrating ChatGPT into their professional roles. Main Topics Covered: Introduction to using ChatGPT in a professional context. A quick method for engaging with ChatGPT for job assistance. An in-depth approach to providing detailed job context to ChatGPT. Strategies for extracting more detailed, relevant responses from ChatGPT. Key Insights/Takeaways: Simple prompts can unlock significant benefits of ChatGPT for various professional roles. Providing detailed job descriptions and daily tasks to ChatGPT leads to more tailored and valuable outputs. Using prompts like "Tell me more" and "Give me more detail" can deepen the insights gained from ChatGPT. Episode Index: Introduction to ChatGPT's professional applications [00:00:00] The quick method for using ChatGPT [00:01:00] In-depth approach to engaging with ChatGPT [00:01:20] Tips for deeper insights from ChatGPT responses [00:03:15] Conclusion and appreciation for listeners' support [00:05:00] About the Host: Cary is a seasoned marketing professional and partner at Sutherland Weston, a Bangor, Maine-based advertising and marketing firm. His expertise lies in developing practical strategies for businesses and he is a certified “They Ask You Answer” coach. Cary's podcast, 'The ChatGPT Experiment,' reflects his commitment to exploring AI's potential in the modern workplace.   Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston

In this episode of 'The ChatGPT Experiment,' host Cary Weston delves into the practical applications of ChatGPT for business leaders and CEOs, with insights from his guest Chris Duprey, a coach and chief customer officer at Impact. The discussion revolves around empowering employees to explore and innovate with AI, moving beyond fears and misconceptions associated with artificial intelligence, and the importance of adapting AI for effective business strategies. Main Topics Covered: The significance of ChatGPT and AI in modern business practices. Strategies for CEOs and business leaders to implement AI effectively in their organizations. Encouraging a culture of curiosity and experimentation among employees regarding AI tools. Key Insights/Takeaways: Empowering Employees: Giving employees the freedom to be curious and experiment with AI can lead to innovative uses and efficiency in the workplace. AI as a Business Tool: AI, including ChatGPT, should be seen as an amazing instrument that, when used effectively, can supercharge a team's capabilities. Role of Leadership in AI Integration: Business leaders should focus on understanding the potential of AI and setting a framework for its use, rather than getting entangled in the technical minutiae. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges.  Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Cary's Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here

Episode 117: In this episode, Julia chats with Erin Fults from Heights Strategic Marketing. They talk about the book, "They Ask You Answer" by Marcus Sheridan, exploring its principles and the importance of creating purposeful content that builds trust and guides customers through their journey. Erin provides practical advice on implementing the “They Ask You Answer” framework, such as mapping out the customer journey and addressing questions at each step. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support

Marcus Sheridan, keynote speaker on sales, marketing, and building trust, and author of They Ask You Answer, joins Paul and Patrick in the boardroom in an episode on becoming an industry expert through a customer-centric approach. He emphasizes the need to stand out, be more human, and engage better with customers and addresses concerns about costs. Can businesses truly become the voice of trust by discussing what others in their space might shy away from? Sheridan advocates for the strategic use of digital platforms, suggesting the creation of a 'Learning Center' on websites. This not only positions a company as an industry expert but also aids customers in making informed decisions. Can businesses attract more trust and traffic by openly discussing topics that their competitors avoid? What is the significance of personalization and human interaction in a digital-first business environment? Marcus Sheridan shares his approach of asking unique questions in sales meetings to build connections and highlights the potential of content marketing and inbound sales for entrepreneurial organizations. Can addressing customer questions, leveraging digital platforms, and being more human can generate increased traffic, leads, and sales? Can businesses truly thrive by adopting a strategic approach to content marketing, inbound sales, and customer engagement? Audio Mixing and Editing by www.verbell.ltd

What are the trends affecting your roofing business in 2023? How can you prepare to grow your profitability with a solid marketing plan despite slowdowns in the industry? Join us to learn more in today's show! We are joined by Aaron Hockel, who is a frequent guest on the show because he has great insights about marketing, online reviews, and getting quality leads. Aaron is a partner and vice president at AltaVista Strategic Partners, and I call him my marketing go-to guy. Join us to get valuable marketing advice about today's changing roofing industry. My co-host, John DeLaurier, has just returned from the Roofing Process Conference in Orlando, and he gives an update about how this conference is changing his business for the better and why you don't want to miss the next one. ***Today's ONE THING: Fresh from the conference, John shares his big takeaways as the value of a tool like RoofQuote PRO from Roofle and the importance of being consistent in answering the questions that homeowners have (from Marcus Sheridan, author of They Ask You Answer).   What you'll hear in this episode: An update from Aaron about what's going on at AltaVista SP right now What Aaron sees as current trends around competition in the roofing business and the “pie getting smaller” Why you need a tactical plan for the profitability growth you want in 2023–and commit to spending at least 5% on marketing Steps to take to boost your $3M roofing business to $5M How to capitalize on brand marketing opportunities to dominate your area Why the old-school mentality will not work in today's roofing market Why online reviews matter to your roofing business–and how to get them in the easiest ways possible How AltaVista can implement the individual aspects of your marketing plan by being the “doer” for you Resources Connect with Aaron Hockel: AltaVista Strategic Partners (Schedule your free discovery call today!) Email Aaron: aaron@altavistasp.com If you're interested in learning more about The Roofer Mastermind groups or our Coaching Programs text me at (510) 612-1450 or book a free strategy call with me at https://davesullivan.as.me/free-strategy-call Download my FREE 1 Page Business Plan and get organized, focused, and profitable https://theroofershow.com/plan Vetted Sponsors of the Roofer Show Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month's service! https://get.ruby.com/theroofercoach. Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io. Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month's service! Additional bonuses are available for the first 100 contractors who sign up for the newest version, just launched on August 1, 2023!

“Buyers don't want to get pitched. They want to know they can trust you. They want to know that you understand what's going on in their environment. They want to know that you actually can solve their thing, and they don't want to make a mistake.”   Chris Duprey, Chief Customer Officer at Impact   Vulnerability and transparency are hard traits to display for all of us, much less a for-profit business. We typically sell our strengths and explain away our weaknesses, avoiding objections like the plague. Tough customer questions create awkward situations, even as salespeople miss the point of selling.   Chris Duprey of IMPACT enthusiastically proposes a buyer-centric vision for sales. Why not meet objections head-on? Why not get ahead of the curve on price, quality, and common objections? Buyers ruthlessly research products and services ahead of time, and they should. We all want to make the right investment of time, money, and convenience.   In this episode, Chris introduces a concept, They Ask You Answer, and dives into his journey to today as he leads IMPACT's business coaching division.    Topics discussed in this interview: - What does IMPACT do, and how did it start? - How does They Ask You Answer apply to contractors? - Which roles does Chris play at IMPACT? - How does IMPACT differ from a traditional inbound marketing agency? - The journey from Army officer to executive - The benefits of meditation - Challenging existing thinking for greater success - The power of knowing your market - The evolution of buying behavior - Positioning yourself as the expert - Answering the hard questions as a business - Transparency with customers - Buyer-centric sales - Rapid fire questions   For a check-up on your sales team, send a blank email to sales@impactplus.com. Also, visit impactplus.com for assessments, information, and more on They Ask You Answer. For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpChartable - https://chartable.com/privacy

Every roofing contractor wants MORE leads, MORE activity, and MORE sales. The big question is, “How do I make those things happen?” Today's show is about using AI technology as part of a cohesive strategy to get there. If you aren't taking advantage of what AI can do for your roofing business, you are already behind the times. Get with the program! Don't be afraid to branch out and learn something new! Join us to learn more! I'm joined by Aaron Hockel, a partner and the VP of Digital Marketing at AltaVista Strategic Partners. He is a marketing expert who specializes in working with both commercial and residential roofing contractors, acting as their marketing coordinator to do the behind-the-scenes work to get more qualified leads and sales for his clients.    What you'll hear in this episode: How AI is transforming roofing businesses to save time and manpower and get more qualified leads From Dave: An example of using ChatGPT to generate an outline of marketing tips How Aaron is using ChatGPT to keep up with technology advances Why you might be wasting money with your current marketing plan What AltaVista does in their behind-the-scenes work with clients to improve SEO and revamp marketing strategies Why any tool, like ChatGPT, must be used with guidance as part of a well-defined marketing plan with a cohesive strategy Why you have to use caution with any AI tool Why most contractors are NOT investing enough dollars in marketing and not spending in the right places Resources: Connect with Aaron and AltaVista: Website, LinkedIn, Email, or call 443-960-4004 Books mentioned: They Ask You Answer by Marcus Sheridan Past episodes featuring Aaron Hockel: Ep. 34 and Ep. 163 Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out! Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information! Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook Connect with Dave via text message: 510-612-1450 Let me know if you'd like to join one of our new Mastermind groups for contractors. Email me: dave@theroofershow.com or visit The Roofer Mastermind to sign up. Download my FREE 1-Page Business Plan template at www.theroofershow.com. Contact me about one-on-one coaching at www.theroofercoach.com. We need reviews of the podcast! Please leave a five-star review. It matters! Vetted Sponsors of the Roofer Show Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month's service! get.ruby.com/theroofercoach Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io. Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month's service!

Click here to try Databox free, or learn more.Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers' objections, questions, and concerns, in order to build trust and increase sales. If you liked the episode, let us know on LinkedIn!