This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we…
Episode 176 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Retrain your reticular activating system and focus on the positives 08:01 The MSP Marketing KPIs that matter 17:42 How better communication and follow-up with leads and prospects can dramatically improve growth Featured guest: Thank you to business consultant Jon Weberg for joining me to talk about helping MSPs create a more enticing offer for their leads and prospects, and the importance of good communications and follow-ups in order to convert those leads and prospects into customers. Jon is an entrepreneur, author and business growth consultant, with more than a decade of experience working with over 2,000 entrepreneurs, companies, and businesses some with over $250 million in sales. Widely considered a leading profit, optimization, and scaling expert, Jon spends his time helping entrepreneurs grow their business hyper profitably and without outside capital. Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonweberg/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Visit my Learning Hub, where you'll find lots of resources, tips and ideas: https://www.paulgreensmspmarketing.com/learning-hub/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing If you want to go back and learn about those 'technical KPIs' I mentioned, here's the link: https://www.paulgreensmspmarketing.com/podcast/episode169/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
Episode 175 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Harnessing the power of your unconscious mind 09:19 Remove all friction from your sales 17:09 How a well-designed 'welcome sequence' can dramatically improve your email marketing results Featured guest: Thank you to Jeff Felten, The Welcome Sequences Guy, for joining me to talk about how welcome sequences can help you get the most out of your email marketing, and convert more prospects and leads into customers. Jeff is an email marketing strategist and copywriter who helps service-based business owners hustle less for leads and build armies of loyal fans. Since 2018, Jeff has written thousands of marketing emails and helped clients drive more than $100k in email revenue. Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeff-felten/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to the MSP Marketing Action Monthly magazine: https://www.paulgreensmspmarketing.com/action/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7
Episode 174 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Building strategic partnerships within your vertical to promote growth 11:12 Should MSPs do lunch & learns? 20:43 How a servant leader management approach can empower your team to success Featured guest: Thank you to Dan Albaum, Marketing Leader and Author of ‘The Impact Makers', for joining me to talk about leadership and the 'servant leader mindset'. With nearly 30 years of B2B marketing experience at leading companies including Verizon Wireless, Cisco, Honeywell and Amer Sports, Dan excels in helping companies develop the right strategies, programs, metrics and processes for Go-To-Market excellence. From integrated demand generation campaigns to new product launch planning to scalable channel marketing to generating quality market insights for fully leveraging brand power, Dan brings his highly collaborative approach in helping client companies meet their business objectives. Connect with Dan on LinkedIn: https://www.linkedin.com/in/danalbaum/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ I mentioned these 'Ultimate Marketing Strategy for MSPs' special episodes I recorded earlier this year: https://www.paulgreensmspmarketing.com/podcast/episode163/ https://www.paulgreensmspmarketing.com/podcast/episode164/ https://www.paulgreensmspmarketing.com/podcast/episode165/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
Episode 173 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Why paying your (small) suppliers faster makes business sense 07:09 The Six Steps from 'suspect' to 'loyal customer' 18:01 How this MSP uses AI in real life Featured guest: Thank you to Trenton Schuttler of Net Guardians for joining me to talk about how his use of generative AI has transformed his MSP. A self-confessed tech nerd, Trenton worked in a variety of industries including Medical, Dental, Legal, Production, Manufacturing, even large scale bakery automation, before founding Net Guardians to help people, businesses, organisations, leaders and teams across the world, overcome their challenges and find new innovating ways to integrate the latest technology to help them Grow, Scale, and Succeed like never before. Connect with Trenton on LinkedIn: https://www.linkedin.com/in/trenton-schuttler/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: https://www.paulgreensmspmarketing.com/action/ Trenton and I discussed Chat GPT-3 and Jasper, I'd definitely recommend checking those out Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUka
Episode 172 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 '4000 Weeks' and the importance of 'you time' to your life and business 07:51 This tool makes hiring techs easier 16:48 How creating an excellent customer experience can help grow your business Featured guest: Thank you to Marc Gordon, The Customer Experience Expert, for joining me to talk about creating customer loyalty with better and more effective customer experiences. Marc is an internationally recognized thought leader in the field of customer experience. With over 25 years of marketing and business communications in a number of diverse industries, he has built a reputation for providing impactful methods that increase sales and inspire customer loyalty. Marc is also an advocate for youth business initiatives, and speaks at schools about entrepreneurship and the art of public speaking. Connect with Marc on LinkedIn: https://www.linkedin.com/in/marcgordondotca/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Order your free copy of the MSP Marketing magazine: https://www.paulgreensmspmarketing.com/magazine/ If you're intrigued by the 4000 week movement, get the book here: https://www.amazon.co.uk/Four-Thousand-Weeks-Embrace-limits/dp/1784704008/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
Episode 171 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How to structure your day to manage your MSP effectively 6:02 Growing your client base with LinkedIn Live 12:48 How you can retain staff and use data to grow your business Featured guest: Thank you to Darren Strong of Scalable MSP for joining me to talk about how MSPs can improve their operational data and hiring practices to build their business. Darren works with over 60 MSP Business Owners every quarter to help them and their teams to build profitable, scalable companies to achieve more value for their futures. Darren has also been heavily involved with the ConnectWise Evolve peer group as a facilitator for over 9 years and in that time has seen the highs and lows that MSP owners face. Connect with Darren on LinkedIn: https://uk.linkedin.com/in/darren-strong Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: https://www.paulgreensmspmarketing.com/action/ Remember to check out the creator tools I mentioned, including LinkedIn Live, over on LinkedIn Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spot
Episode 170 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Should you use AI for your MSP's marketing 11:42 Beware of killing sales with 'samey' marketing 19:10 Get out of your own way to grow your MSP Featured guests: Thank you to Stuart Warwick and Ian Luckett from The MSP Growth Hub for joining me to talk about how get out of your own way to grow your MSP. Following many years successfully helping large corporates grow and mastering skills in Business & Leadership Development and Commercial & Financial Performance, Stuart and Ian now help ambitious MSP owners to Scale with Confidence. Connect with Stuart and Ian on LinkedIn: https://uk.linkedin.com/in/stuartwarwick https://uk.linkedin.com/in/ianluckett Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ On the subject of using AI to help with your marketing, I mentioned the Chat GPT service Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7
Episode 169 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 The marketing advantage of a standard tech stack 09:13 How to use IT consulting to sell managed services 17:46 Compare your helpdesk solution to our expert's statistics Featured guest: Thank you to Jason Kemsley from Uptime Solutions for joining me to talk about how to compare the efficiencies of helpdesk solutions. Jason is not only a director at Uptime Solutions, he also sits on the Comptia UK Executive Council and is an expert & speaker on outsourcing. Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-kemsley-630983159/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/ https://blubrry.com/paulgreenmspmarketing/ https://deezer.com/show/1512622 Got a question from the show? Email me directly: hello@paulgreensmspmarketing.com Grab yourself a copy of this week's recomm
Episode 168 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: Why you need to stop for the sake of your MSP The MSP invoice that helps client retention The productivity author on how to get more important stuff done Featured guest: Thank you to productivity author Graham Allcott for joining me to talk about how to get more important stuff done. Graham is the author of the global best-seller, "How to be a Productivity Ninja". He is the founder of Think Productive, one of the world's leading providers of personal productivity training and consultancy. His podcast "Beyond Busy" explores the issues of productivity, work/life balance and how people define happiness in their lives. Previous roles include Chief Executive of Student Volunteering England, Head of Volunteering at the University of Birmingham and an advisor to the UK Government on youth volunteering policy. Connect with Graham on LinkedIn, check out his book and also the recommended reading on productivity: https://uk.linkedin.com/in/grahamallcott https://www.amazon.co.uk/How-Be-Productivity-Ninja-Achieve/dp/178578028X https://www.amazon.co.uk/Atomic-Habits-Proven-Build-Break/dp/1847941834 https://www.amazon.co.uk/Myth-Revisited-Small-Businesses-About/dp/0887307280 Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast
Episode 167 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: The best marketing strategy, part 3 of 3 'how to turn your marketing into cash' Keep clients for longer with technology roadmaps The author with a book all about other MSP's secrets Featured guest: Thank you to author Mark Copeman for joining me to talk about his book of MSP's secrets. Mark is a director of Wingman MSP Marketing – an agency dedicated to starting conversations with prospects for IT support businesses around the world. He is also the author of the books, MSP Secrets Revealed and Helpdesk Habits, as well as being the creator of the online customer service video program, helpdeskhabits.com and more recently, Website Success 101. Connect with Mark on LinkedIn, check out his books and also the recommended reading on habit building: https://uk.linkedin.com/in/markcopeman https://www.amazon.co.uk/Helpdesk-Habits-helpdesk-superhero-indispensable/dp/1729416896 https://www.amazon.co.uk/MSP-Secrets-Revealed-inspiration-practical/dp/B0875Z2JLF https://www.amazon.co.uk/Atomic-Habits-Proven-Build-Break/dp/1847941834 https://www.amazon.co.uk/Power-Habit-Why-What-Change/dp/1847946240 Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: https://www.paulgreensmspmarketing.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
Episode 166 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: The best marketing strategy, part 2 of 3 'create an unfair advantage for your MSP by building a relationship with your audiences' Sell more to current clients by getting the very best out of 'strategic reviews' An expert joins me to share how to get more referrals by improving retention Featured guest: Thank you to Joey Coleman, author of Never Lose a Customer Again, for joining me to talk about how to get more referrals by improving retention. Joey helps companies keep their customers. An award-winning speaker, he shares his First 100 Days® methodology for improving customer experience/retention with organisations around the world (e.g., Whirlpool, Volkswagen Australia, and Zappos). His Wall Street Journal #2 best selling book Never Lose a Customer Again shows how to turn any sale into a lifelong customer. Connect with Joey on LinkedIn, read / listen to his book and check out the Experience This! podcast: https://www.linkedin.com/in/joeycoleman1 https://www.audible.co.uk/pd/Never-Lose-a-Customer-Again-Audiobook/B07BDQKDRD https://www.amazon.co.uk/Never-Lose-Customer-Again-Lifelong/dp/0735220034 https://dangingiss.com/experience-this/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: https://www.paulgreensmspmarketing.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-56
Episode 165 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: The best marketing strategy part 1 of 3: building audiences Start 2023 by selling more to your current clients with this tool A self-proclaimed introverted sales expert on how to out-perform your competition Featured guest: Thank you to Matthew Pollard, the Rapid Growth Coach, for joining me to talk about how to out-perform your competition. Matthew Pollard is an internationally-recognised consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt. He is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes. Though his client list includes multiple Fortune 500 companies, his real passion is helping small business owners end the overwhelm, eliminate the stress and guesswork, and get on a clear path to Rapid Growth. Connect with Matthew on LinkedIn: https://www.linkedin.com/in/matthewpollardspeaker Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Subscribe to the MSP Marketing Action Monthly magazine: https://www.paulgreensmspmarketing.com/action/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/ https://blubrry.c
Episode 164 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's podcast is all about our special guest, Marcus Sheridan, author of the incredible marketing book They Ask You Answer. He joins me to talk about how MSPs, through content marketing, can become THE trusted voice in their market. Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. Forbes named Marcus “One of 20 Speakers You Don't Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of “11 Marketing Books Every CMO Should Read”. Connect with Marcus on LinkedIn: https://www.linkedin.com/in/marcussheridan Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/
Episode 163 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's podcast is all about our special guest, Anne Tasker, who grew her MSP to £5m in revenue. She joins me to explain exactly how she did it and the lessons she learnt along the way. Anne founded Zenzero Solutions in 2001. During her 20+ years as Managing Director of Zenzero she took on multiple responsibilities as the business developed. Initially hands-on supporting customers, implementing innovative digital services. As the business grew her focus moved to: developing the core technical teams and SLT; developing the sales engine; and implementing commercial and risk controls. In 2021 having grown the business organically to £5.5m, she successfully obtained Private Equity funding to ensure the continued growth of the business. Anne is now a Non-Executive Director for the business which is allowing her to enjoy other interests (mainly sailing!). Connect with Anne on LinkedIn: https://uk.linkedin.com/in/anne-tasker-4072217 Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/ https://blubrry.com/paulgreenmspmarketing/ https://deezer.com/show/1512622 Got a question from the
Episode 162 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: THIS is your MSP's 2023 goal Can you beat my MSP productivity stack? A $10m MSP owner's 2023 forecast Featured guest: Thank you to Jamie Warner from E-Nerds and Invarosoft for joining me to share how he grew his MSP to $10m and predictions for 2023. Jamie is passionate about the IT support industry and previously founded an award winning MSP business in 2000 which he grew and was honoured 7 times in the MSPmentor 501 list from 2011 to 2018. Jamie was also honoured twice in the MSPmentor 250 list recognising the world's leading MSP entrepreneurs and executives. Connect with Jamie on LinkedIn: https://au.linkedin.com/in/jamie-warner-75769a16 Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/ https://blubrry.com/paulgreenmspmarketing/ https://deezer.com/show/1512622 Got a question from the show? Email me directly:
Episode 161 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Fix your MSP's website navigation 07:42 Three types of MSP sales people 17:32 The MSP who turned a potato into $30,000 Featured guest: Thank you to MSP owner Zach Kitchen for joining me to talk about how he turned a potato into a new client for his MSP. Over 20 years ago, in middle school, Zach got caught hacking into the school computer system. The incident made him extremely popular with the students, but it sat negatively with the school administration. Students went home and told their parents about the incident, which is how he landed his first IT job in cybersecurity forensics at only 17 years old. In running his successful MSP business, Digital Crisis, Zach has discovered a love for experimental marketing. Connect with Zach on LinkedIn: https://www.linkedin.com/in/digitalcrisis Extra show notes:Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of tracking how users interact with your website, I mentioned the tools from HotJar and Lucky Orange: https://www.hotjar.com/ https://www.luckyorange.com/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Thank you to Anne Hall from IT Agree for recommending the book The Introvert's Edge to Networking by Matthew Pollard: https://www.amazon.co.uk/Introverts-Edge-Networking-Leverage-Connections/dp/1400216680 https://nz.linkedin.com/in/annehall-itagree Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d
Episode 160 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Why it's time for your MSP to fire a tech 06:44 How to make tech news relevant to your clients and prospects 13:54 A pricing expert on how to accelerate your growth 27:02 A great book recommendation about transforming your leadership skills Featured guest: Thank you to Per Sjöfors, the Price Whisperer, for joining me to talk about how to accelerate your MSP's growth. Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new book, “The Price Whisperer - A Holistic Approach to Pricing Power” is available at booksellers nationwide and online. Connect with Per on LinkedIn: https://www.linkedin.com/in/persjofors Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out about Paul's MSP Marketing Edge service: https://www.mspmarketingedge.com Thank you to George Smith from Augmentt for recommending the book It's Your Ship by Michael Abrashoff: https://www.amazon.co.uk/Its-Your-Ship-Management-Anniversary/dp/145552302X https://ca.linkedin.com/in/george-smith-augmentt Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1H
Episode 159 Welcome to the MSP Marketing Podcast with me, Paul Green. This week's show includes: 00:00 Is 'data capture' dead? 07:02 Why you need to keep Googling your MSP 11:27 Monthly recurring revenue from selling marketing services 25:00 A great book recommendation about discovering the best plan for your MSP Featured guest: Thank you to Andrew Down, IT Channel Leader at Vendasta, for joining me to talk about how to generate monthly recurring revenue from selling marketing services. Andrew's role includes consulting and influencing various segments of the business with a core focus on the Go-to-market strategy and sales efforts for new and existing channel partners in the tech space. An avid runner, Andrew has run over 25 half marathons and recently completed the New York City Marathon. Connect with Andrew on LinkedIn: http://linkedin.com/in/andrewdown Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Order your free copy of the MSP Marketing magazine: https://www.paulgreensmspmarketing.com/magazine/ Thank you to Stuart Holtby from GetInSync Strategic Management for recommending the book Nine Lies About Work by Marcus Buckingham: https://www.amazon.co.uk/Nine-Lies-about-Work-Freethinking/dp/1633696308 https://www.linkedin.com/in/stuartholtby/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7
Episode 158 Welcome to the MSP Marketing Podcast with me, Paul Green. This week's show includes: 00:00 Does automation still have a role to play in dealing with your LinkedIn 08:30 Why a 'buyer persona' needs to be central to your MSP's marketing 15:52 A recruitment expert explains how to find the best new people for your team 35:18 A great book recommendation about coming up with creative solutions Featured guest: Thank you to Lori-Ann Duguay 'the people person' for joining me to talk about how to find the best new people for your team. After working 21 years in government, Lori-Ann Duguay decided to take a leap and launch her own consulting venture helping organisations with a growth mindset. She helps them build the culture, experience and leadership required to attract and retain the talent that they need to thrive in the new world of work. Connect with Lori-Ann on LinkedIn: https://www.linkedin.com/in/loriannduguay/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ For loads of MSP marketing and business growth advice and resources, check out my free learning hub: https://www.paulgreensmspmarketing.com/learning-hub/ Thank you to Colt Briner from Scrappy AF Marketing for recommending the book Creative Acts for Curious People by Sarah Stein Greenberg: https://www.amazon.co.uk/Creative-Acts-Curious-People-Unconventional/dp/1984858165 https://www.linkedin.com/in/colt-briner Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/s
Episode 157 Welcome to the MSP Marketing Podcast with me, Paul Green. This week's show includes: 00:00 I answer 3 of the most common MSP marketing questions 12:09 This is what I think about having a Pricing Calculator on your MSP's website 19:22 An ex-MSP's journey to create a tool to give you time back 36:07 A great book recommendation about creating great processing within your MSP Featured guest: Thank you to Brian Brammeier from ZeroTouch MSP for joining me to talk about his journey from MSP owner, to the creator of a time-saving tool. Brian is an experienced business operator, crisis IT and cybersecurity professional, as well as an investor. Currently, Brian advises several companies, either as a board member or in a consulting capacity, helping them craft and define their company strategy and cyber security postures. Brian is also an active investor in various technology, fintech, and pharma/biotechnology ventures. Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianbrammeier Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of putting a pricing calculator on your MSP's website, I recommended the book They Ask You Answer by Marcus Sheridan: https://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary/dp/1119312973 You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Thank you to Jamie Shanks from Pipeline Signals for recommending the book The Ultimate Sales Machine by Chet Holmes: https://www.amazon.co.uk/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 https://ca.linkedin.com/in/jamestshanks Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
Episode 156 includes: 00:00 How to create a 'moonshot' goal for your MSP 08:05 Why your techs are NOT too busy for new clients 17:58 A social media expert explains how your business can stand out online 35:31 A great book recommendation about creating great processes within your MSP Featured guest: Thank you to Brendan Kane from Hook Point for joining Paul to discuss how an MSP can stand out on social media. Since 2005, Brendan has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. Connect with Brendan on LinkedIn: https://www.linkedin.com/in/brendanjkane Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating a 'moonshot' for your MSP, Paul recommended the book Traction by Gino Wickman: https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Thank you to Owen McGab Enaohwo from SweetProcess for recommending the book The Checklist Manifesto by Atul Gawande: https://www.amazon.co.uk/Checklist-Manifesto-Things-Right-Gawande/dp/1846683149 https://www.linkedin.com/in/owenmcgabenaohwo Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7
Episode 155 includes: 00:00 How to shape your business with your future lifestyle 07:39 Why you should charge an 'idiot tax' 12:45 The right mindset to grow your MSP 27:57 A great book recommendation about breaking through the ceiling to the next level Featured guest: Thank you to Chuck Canton from Sourcepass for joining Paul to discuss the right mindset to grow your MSP. Chuck is a seasoned and dynamic technology executive with more than a decade of experience at hyper-growth companies, with experience in launching and growing startups, securing growth funding, acquisitions, and sales. Chuck attributes his past successes to two key areas of focus: building healthy and collaborative company cultures and always listening to his customers. Connect with Chuck on LinkedIn: https://www.linkedin.com/in/chuck-canton-a0152a13 Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out about Paul's MSP Marketing Edge service: https://www.mspmarketingedge.com Thank you to MSP sales expert Fiona Challis for recommending the book The Big Leap by Gay Hendricks: https://www.amazon.co.uk/Big-Leap-Conquer-Hidden-Level/dp/0061735361 https://uk.linkedin.com/in/fionachallis Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/
Episode 154 includes: 00:00 How best to persuade your prospects in advance 08:28 A 'Work From Home' setup that could be a great sales tool 15:14 How to create a new revenue stream from compliance 24:26 A great book recommendation about changing the way you work forever Featured guest: Thank you to Shay Cohen from Kamanja for joining Paul to discuss a potential new automated Pen Test revenue stream. Shay's career began as a technical support engineer for Windows desktop and server systems, and then moved to become a junior Linux engineer. Kamanja have developed a solution that involves the most experienced compliance consultants and MSPs in the market. This has resulted in a product designed to help to SMBs. Connect with Shay on LinkedIn: https://il.linkedin.com/in/shay-cohen-1749055a Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ In describing influential marketing, Paul mentioned the books Influence and Pre-Suasion by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941419 Order your free copy of the MSP Marketing magazine: https://www.paulgreensmspmarketing.com/magazine/ Thank you to Mike Andrews from NovaBACKUP for recommending the book Rework by Jason Fried and David Heinemeier Hansson, plus the blog from OpenView Venture Partners: https://www.amazon.co.uk/ReWork-Change-Way-Work-Forever/dp/0091929784 https://openviewpartners.com/blog/ https://www.linkedin.com/in/mikeandrews Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
Episode 153 includes: 00:00 The 2% mindset for successful people 07:19 How to grab anyone's attention on LinkedIn 14:43 A potential new automated Pen Test revenue stream 26:37 A great book recommendation about realising any goal Featured guest: Thank you to Alton Johnson from Vonahi Security for joining Paul to discuss a potential new automated Pen Test revenue stream. Prior to Vonahi Security, Alton has worked at several large and small cybersecurity consulting firms as a Principal Security Consultant. Throughout his professional career, he has performed hundreds of security assessments for organisations ranging from small businesses to Fortune 10. He also regularly attends information security conferences and have spoken at DerbyCon as well as local communities. Connect with Alton on LinkedIn: https://www.linkedin.com/in/altonjx Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Thank you to Blaine Oelkers, the only Chief Results Officer®, for recommending the book Think And Grow Rich (the Study Guide edition), by Napoleon Hill: https://www.amazon.co.uk/Think-Grow-Rich-Study-Guide-ebook/dp/B07J3PM32G https://www.linkedin.com/in/blaineoelkers Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7
Episode 152 includes: 00:00 Why stack fiddling could be wasting your MSP time and money 07:04 How to cement your new client relationships during the 'honeymoon' period 15:12 How MSPs can stop 'revenue leakage' and reduce risk 32:14 A great book recommendation about increasing your value and growing your business Featured guests: Thank you to Anne Hall from ITagree for joining Paul to discuss how MSPs can stop 'revenue leakage' and reduce risk. ITagree was founded by Anne Hall who has 25 years of experience as a specialist IT lawyer in New Zealand. She is a thought leader in the MSP and Technology agreements space. Connect with Anne on LinkedIn: https://nz.linkedin.com/in/annehall-itagree Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Thank you to Nate Freedman from Tech Pro Marketing for recommending the book $100M Offers by Alex Hormozi: https://www.amazon.co.uk/100M-Offers-People-Stupid-Saying/dp/1737475731 https://www.linkedin.com/in/natefreedman Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/ https://blubrry.com/paulgreenmspmarketing/ https://deezer.com/show/1512622 Got a question from the show? Email
Episode 152 includes: 00:00 Why stack fiddling could be wasting your MSP time and money 07:04 How to cement your new client relationships during the 'honeymoon' period 15:12 How MSPs can stop 'revenue leakage' and reduce risk 32:14 A great book recommendation about increasing your value and growing your business Featured guests: Thank you to Anne Hall from ITagree for joining Paul to discuss how MSPs can stop 'revenue leakage' and reduce risk. ITagree was founded by Anne Hall who has 25 years of experience as a specialist IT lawyer in New Zealand. She is a thought leader in the MSP and Technology agreements space. Connect with Anne on LinkedIn: https://nz.linkedin.com/in/annehall-itagree Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Thank you to Nate Freedman from Tech Pro Marketing for recommending the book $100M Offers by Alex Hormozi: https://www.amazon.co.uk/100M-Offers-People-Stupid-Saying/dp/1737475731 https://www.linkedin.com/in/natefreedman Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/ https://blubrry.com/paulgreenmspmarketing/ https://deezer.com/show/1512622 Got a question from the show? Email
Episode 151 includes: 00:00 Why you should always question every process within your MSP 06:14 What is 'cause-related marketing'... and how could it work for your MSP? 14:15 How MSPs can better manage 'software as a service' 30:55 A great book recommendation about using the right words in sales conversations Featured guests: Thank you to George Smith from Augmentt for joining Paul to discuss how MSPs can tackle managing their SaaS solutions. George is a dynamic and results-focused senior sales and marketing leader. He's recognised for strong communication and the ability to lead the professional development of individuals and support teams. He's also a certified canoe and climbing instructor with a passion for rugby. Connect with George on LinkedIn: https://www.linkedin.com/in/george-smith-augmentt/ Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating a good system within your MSP, Paul recommended the book Traction by Gino Wickman: https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837 Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Thank you to Harold Mann from Mann Consulting for recommending the book Nonviolent Communication by Marshall Rosenberg: https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X https://www.linkedin.com/in/hmann Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast
Episode 151 includes: 00:00 Why you should always question every process within your MSP 06:14 What is 'cause-related marketing'... and how could it work for your MSP? 14:15 How MSPs can better manage 'software as a service' 30:55 A great book recommendation about using the right words in sales conversations Featured guests: Thank you to George Smith from Augmentt for joining Paul to discuss how MSPs can tackle managing their SaaS solutions. George is a dynamic and results-focused senior sales and marketing leader. He's recognised for strong communication and the ability to lead the professional development of individuals and support teams. He's also a certified canoe and climbing instructor with a passion for rugby. Connect with George on LinkedIn: https://www.linkedin.com/in/george-smith-augmentt/ Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating a good system within your MSP, Paul recommended the book Traction by Gino Wickman: https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837 Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Thank you to Harold Mann from Mann Consulting for recommending the book Nonviolent Communication by Marshall Rosenberg: https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X https://www.linkedin.com/in/hmann Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast
The Big Quiz: In addition to the normal podcast schedule, we bring you this special show to mark the end of a month-long MSP podcast collaboration. Throughout September 2022, six leading MSP podcasters joined forces to share their combined knowledge and to highlight the other podcasts on offer. The Ultimate MSP podcast crossover event culminates with a special show on Friday September 30th 2022, in which our hosts come together to tackle a fun tech quiz. Listen / watch to see how the MSP podcasters get on, plus find out if you could do any better! PLUS to celebrate the event, you could win $1000. Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover The Big Quiz host: Paul Green is the host of The MSP Marketing Podcast. Listen every Tuesday for powerful marketing and business growth advice to get more new clients, grow monthly recurring revenue and increase net profit. The show is about 30 minutes long and you can either watch it on YouTube or your normal podcast platform (full subscribe links further below). Check out The MSP Marketing Podcast: https://www.paulgreensmspmarketing.com/podcast-intro/ Connect with Paul on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ Contestants: Richard Tubb is the host of TubbTalk. Richard provides expert advice to help IT businesses grow. Richard has worked with the owners of hundreds of MSPs to free up their time, concentrate on doing what is important and make more money. Check out TubbTalk: https://www.tubblog.co.uk/podcast/ Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardtubb/ Ian Luckett is the host of The IT Experts Podcast. Ian is a Business Growth Consultant and specialises in helping business owners in the IT & MSP space. Ian has always been a big fan of Personal Development and his passion has spread over the years into the business world. Check out The IT Experts Podcast: https://innovatetosuccess.com/itega-podcast/ Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianluckett/ Skip Ziegler is the co-host of The Humanize IT Podcast. In each episode of their show, hosts Adam Walter, Skip Ziegler and other industry experts, show business owners, technology professionals and problem-solvers how to excel their careers with a new, more conversation-based approach to IT. Check out the Humanize IT Podcast: https://anchor.fm/humanize-it Connect with Skip on LinkedIn: https://www.linkedin.com/in/skipziegler Todd Kane is the host of the Evolved Radio Podcast. Todd is an accomplished business leader with 20+ years of experience and runs Evolved Management Consulting, helping managed IT companies increase profit and decrease stress. Check out the Evolved Radio Podcast: https://www.evolvedmgmt.com/podcast Connect with Todd on LinkedIn: https://ca.linkedin.com
The Big Quiz: In addition to the normal podcast schedule, we bring you this special show to mark the end of a month-long MSP podcast collaboration. Throughout September 2022, six leading MSP podcasters joined forces to share their combined knowledge and to highlight the other podcasts on offer. The Ultimate MSP podcast crossover event culminates with a special show on Friday September 30th 2022, in which our hosts come together to tackle a fun tech quiz. Listen / watch to see how the MSP podcasters get on, plus find out if you could do any better! PLUS to celebrate the event, you could win $1000. Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover The Big Quiz host: Paul Green is the host of The MSP Marketing Podcast. Listen every Tuesday for powerful marketing and business growth advice to get more new clients, grow monthly recurring revenue and increase net profit. The show is about 30 minutes long and you can either watch it on YouTube or your normal podcast platform (full subscribe links further below). Check out The MSP Marketing Podcast: https://www.paulgreensmspmarketing.com/podcast-intro/ Connect with Paul on LinkedIn: https://www.linkedin.com/in/paul-green-msp-marketing/ Contestants: Richard Tubb is the host of TubbTalk. Richard provides expert advice to help IT businesses grow. Richard has worked with the owners of hundreds of MSPs to free up their time, concentrate on doing what is important and make more money. Check out TubbTalk: https://www.tubblog.co.uk/podcast/ Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardtubb/ Ian Luckett is the host of The IT Experts Podcast. Ian is a Business Growth Consultant and specialises in helping business owners in the IT & MSP space. Ian has always been a big fan of Personal Development and his passion has spread over the years into the business world. Check out The IT Experts Podcast: https://innovatetosuccess.com/itega-podcast/ Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianluckett/ Skip Ziegler is the co-host of The Humanize IT Podcast. In each episode of their show, hosts Adam Walter, Skip Ziegler and other industry experts, show business owners, technology professionals and problem-solvers how to excel their careers with a new, more conversation-based approach to IT. Check out the Humanize IT Podcast: https://anchor.fm/humanize-it Connect with Skip on LinkedIn: https://www.linkedin.com/in/skipziegler Todd Kane is the host of the Evolved Radio Podcast. Todd is an accomplished business leader with 20+ years of experience and runs Evolved Management Consulting, helping managed IT companies increase profit and decrease stress. Check out the Evolved Radio Podcast: https://www.evolvedmgmt.com/podcast Connect with Todd on LinkedIn: https://ca.linkedin.com
Episode 150 includes: 00:00 Three more powerful marketing weapons to influence your prospects 08:47 How to best help your staff during the cost of living crisis 19:00 Some great advice about collaboration and time management, as part of the Ultimate MSP podcast crossover event 22:06 A new vCIO revenue stream for your MSP 37:31 A great book recommendation about getting the most out of your day Featured guests: As part of this month's Ultimate MSP podcast crossover event, thank you to Richard Tubb, the host of TubbTalk, for joining Paul to share the best piece of business advice he's ever been given. Richard provides expert advice to help IT businesses grow. Richard has worked with the owners of hundreds of MSPs to free up their time, concentrate on doing what is important and make more money. Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardtubb/ Thanks also goes to Praveen Ramesh from SuperOps.ai and the host of SuperPod, for also joining Paul to share the best piece of business advice he's ever been given. Praveen handles all things growth and product marketing at SuperOps.ai. He's super passionate about helping MSPs overcome their go-to-market challenges, and achieve sustainable growth – that's the reason you will see him sharing everything he knows about marketing and growth throughout many MSP communities. When not thinking about marketing, you will see him binging videos on productivity and cricket! Connect with Praveen on LinkedIn: https://in.linkedin.com/in/rameshpraveen Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Thank you to Stuart Holtby from GetInSync Strategic Management for joining Paul to discuss a potential new vCIO revenue stream for your MSP. MSPs turn to Stuart when they are fed up with being treated as a faceless vendor caught in the MSP commodity trap. Stuart works closely with MSP owners to differentiate their firms by offering an exceptional vCIO service. Using the GetInSync framework, MSPs gain a clear line-of-sight to their clients' business drivers and are empowered to craft a game-changing Business-IT strategy for their clients. Connect with Stuart on LinkedIn: https://www.linkedin.com/in/stuartholtby/ Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating influential marketing, Paul recommended the book / audiobook Influence by Robert Cialdini: https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG Paul mention the UK tax relief scheme for home workers:
Episode 150 includes: 00:00 Three more powerful marketing weapons to influence your prospects 08:47 How to best help your staff during the cost of living crisis 19:00 Some great advice about collaboration and time management, as part of the Ultimate MSP podcast crossover event 22:06 A new vCIO revenue stream for your MSP 37:31 A great book recommendation about getting the most out of your day Featured guests: As part of this month's Ultimate MSP podcast crossover event, thank you to Richard Tubb, the host of TubbTalk, for joining Paul to share the best piece of business advice he's ever been given. Richard provides expert advice to help IT businesses grow. Richard has worked with the owners of hundreds of MSPs to free up their time, concentrate on doing what is important and make more money. Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardtubb/ Thanks also goes to Praveen Ramesh from SuperOps.ai and the host of SuperPod, for also joining Paul to share the best piece of business advice he's ever been given. Praveen handles all things growth and product marketing at SuperOps.ai. He's super passionate about helping MSPs overcome their go-to-market challenges, and achieve sustainable growth – that's the reason you will see him sharing everything he knows about marketing and growth throughout many MSP communities. When not thinking about marketing, you will see him binging videos on productivity and cricket! Connect with Praveen on LinkedIn: https://in.linkedin.com/in/rameshpraveen Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Thank you to Stuart Holtby from GetInSync Strategic Management for joining Paul to discuss a potential new vCIO revenue stream for your MSP. MSPs turn to Stuart when they are fed up with being treated as a faceless vendor caught in the MSP commodity trap. Stuart works closely with MSP owners to differentiate their firms by offering an exceptional vCIO service. Using the GetInSync framework, MSPs gain a clear line-of-sight to their clients' business drivers and are empowered to craft a game-changing Business-IT strategy for their clients. Connect with Stuart on LinkedIn: https://www.linkedin.com/in/stuartholtby/ Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating influential marketing, Paul recommended the book / audiobook Influence by Robert Cialdini: https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG Paul mention the UK tax relief scheme for home workers:
Episode 149 includes: 00:00 Create amazing marketing with these 3 influential weapons 09:20 Find out about the $5,000 MSP giveaway 12:45 MSP failure advice from the MSP Podcast Crossover 14:40 What is 'scrappy marketing' and how you can use it 27:49 A great book recommendation all about knowing your audience Featured guests: As part of this month's Ultimate MSP podcast crossover event, thank you to Adam Walter, co-host of The Humanize IT Podcast, for joining Paul to share the best piece of business advice he's ever been given. In each episode of their show, hosts Adam Walter, Skip Ziegler and other industry experts, show business owners, technology professionals and problem-solvers how to excel their careers with a new, more conversation-based approach to IT. Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Check out the Humanize IT Podcast: https://anchor.fm/humanize-it Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamswalter/ Thank you to Colt Briner from Scrappy AF Marketing for joining Paul to discuss how smart marketing on a low budget can have huge impact. Colt helps mid-stage organisations apply creativity and strategy to capture market share from industry incumbents and build pathways into new markets. Colt combines rich strategy with deeply practical application - and a bit of humour - to ensure his listeners come away equipped to succeed as better marketers and better leaders. Connect with Colt on LinkedIn: https://www.linkedin.com/in/colt-briner Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating influential marketing, Paul recommended the book / audiobook Influence by Robert Cialdini: https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG Find out how to leave a product / vendor revue with Channel Program and earn your share of $5000: https://channelprogram.com/products Find out more about this September's MSP marketing podcast crossover event including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Thank you to Mike Verret from Verret & Associates for recommending the book Rise & Grind by Daymond John: https://www.amazon.co.uk/Rise-Grind-Outperform-Outhustle-Successful/dp
Episode 149 includes: 00:00 Create amazing marketing with these 3 influential weapons 09:20 Find out about the $5,000 MSP giveaway 12:45 MSP failure advice from the MSP Podcast Crossover 14:40 What is 'scrappy marketing' and how you can use it 27:49 A great book recommendation all about knowing your audience Featured guests: As part of this month's Ultimate MSP podcast crossover event, thank you to Adam Walter, co-host of The Humanize IT Podcast, for joining Paul to share the best piece of business advice he's ever been given. In each episode of their show, hosts Adam Walter, Skip Ziegler and other industry experts, show business owners, technology professionals and problem-solvers how to excel their careers with a new, more conversation-based approach to IT. Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Check out the Humanize IT Podcast: https://anchor.fm/humanize-it Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamswalter/ Thank you to Colt Briner from Scrappy AF Marketing for joining Paul to discuss how smart marketing on a low budget can have huge impact. Colt helps mid-stage organisations apply creativity and strategy to capture market share from industry incumbents and build pathways into new markets. Colt combines rich strategy with deeply practical application - and a bit of humour - to ensure his listeners come away equipped to succeed as better marketers and better leaders. Connect with Colt on LinkedIn: https://www.linkedin.com/in/colt-briner Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating influential marketing, Paul recommended the book / audiobook Influence by Robert Cialdini: https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG Find out how to leave a product / vendor revue with Channel Program and earn your share of $5000: https://channelprogram.com/products Find out more about this September's MSP marketing podcast crossover event including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Thank you to Mike Verret from Verret & Associates for recommending the book Rise & Grind by Daymond John: https://www.amazon.co.uk/Rise-Grind-Outperform-Outhustle-Successful/dp
Episode 148 includes: 00:00 A great example of modern direct mail 14:03 Clever automation with calendar bookings 16:47 MSP planning advice from the MSP Podcast Crossover 19:15 Improve sales with 'relationship signal intelligence' 29:37 A great book recommendation filled with MSP inspiration Featured guests: As part of this month's Ultimate MSP podcast crossover event, thank you to Ian Luckett, the host of The IT Experts Podcast, for joining Paul to share the best piece of business advice he's ever been given. Ian is a Business Growth Consultant and specialises in helping business owners in the IT & MSP space. Ian has always been a big fan of Personal Development and his passion has spread over the years into the business world. Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Check out The IT Experts Podcast: https://innovatetosuccess.com/itega-podcast/ Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianluckett/ Thank you to Jamie Shanks from Pipeline Signals for joining Paul to discuss how to improve sales with 'relationship signal intelligence'. Jamie is the CEO of Pipeline Signals, a startup SaaS firm that helps businesses scale their pipeline through Relationship Signal Intelligence Monitoring by addressing the most common yet unanswered challenges that most sellers have. For the past ten years, Jamie ran Sales for Life, the world's most extensive Social Selling training program for mid-market and enterprise companies. Jamie has delivered workshops across six continents for Microsoft, Thomson Reuters, Oracle, American Airlines & Intel. Connect with Jamie on LinkedIn: https://ca.linkedin.com/in/jamestshanks Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating clever calendar automations, Paul recommended the Hubspot CRM: https://www.hubspot.com Find out more about this September's MSP marketing podcast crossover event including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Thank you to Cassandra Morgan from White Whisker Publications for recommending the book MSP Secrets Revealed by Mark Copeman: https://www.amazon.co.uk/MSP-Secrets-Revealed-inspiration-practical/dp/B0875Z2JLF https://www.linkedin.com/in/cassandra-morgan-09b7b9126 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Su
Episode 148 includes: 00:00 A great example of modern direct mail 14:03 Clever automation with calendar bookings 16:47 MSP planning advice from the MSP Podcast Crossover 19:15 Improve sales with 'relationship signal intelligence' 29:37 A great book recommendation filled with MSP inspiration Featured guests: As part of this month's Ultimate MSP podcast crossover event, thank you to Ian Luckett, the host of The IT Experts Podcast, for joining Paul to share the best piece of business advice he's ever been given. Ian is a Business Growth Consultant and specialises in helping business owners in the IT & MSP space. Ian has always been a big fan of Personal Development and his passion has spread over the years into the business world. Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Check out The IT Experts Podcast: https://innovatetosuccess.com/itega-podcast/ Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianluckett/ Thank you to Jamie Shanks from Pipeline Signals for joining Paul to discuss how to improve sales with 'relationship signal intelligence'. Jamie is the CEO of Pipeline Signals, a startup SaaS firm that helps businesses scale their pipeline through Relationship Signal Intelligence Monitoring by addressing the most common yet unanswered challenges that most sellers have. For the past ten years, Jamie ran Sales for Life, the world's most extensive Social Selling training program for mid-market and enterprise companies. Jamie has delivered workshops across six continents for Microsoft, Thomson Reuters, Oracle, American Airlines & Intel. Connect with Jamie on LinkedIn: https://ca.linkedin.com/in/jamestshanks Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating clever calendar automations, Paul recommended the Hubspot CRM: https://www.hubspot.com Find out more about this September's MSP marketing podcast crossover event including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Thank you to Cassandra Morgan from White Whisker Publications for recommending the book MSP Secrets Revealed by Mark Copeman: https://www.amazon.co.uk/MSP-Secrets-Revealed-inspiration-practical/dp/B0875Z2JLF https://www.linkedin.com/in/cassandra-morgan-09b7b9126 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Su
Episode 147 includes: 00:00 The benefit to your MSP of identifying a 'loss leader' within your service 05:51 The importance of being an adult when a client leaves you 12:54 Great advice about creating measuring objectives, as part of the Ultimate MSP podcast crossover event 15:48 A process expert joins Paul to explain how to easily document the procedures within your MSP 31:38 A book recommendation to help you transition from being a manager to a true leader Featured guests: As part of this month's Ultimate MSP podcast crossover event, thank you to Todd Kane, the host of the Evolved Radio Podcast, for joining Paul to share the best piece of business advice he's ever been given. Todd is an accomplished business leader with 20+ years of experience and runs Evolved Management Consulting, helping managed IT companies increase profit and decrease stress. Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Check out the Evolved Radio Podcast: https://www.evolvedmgmt.com/podcast Connect with Todd on LinkedIn: https://ca.linkedin.com/in/toddakane Thank you to Owen McGab Enaohwo from SweetProcess for joining Paul to discuss how sales can be turned into a series of small simple steps. Owen's easy-to-use software enables company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies. Owen was previously the CEO of Hire Your Virtual Assistant (H.Y.V.A.), a virtual assistant service for small business owners. His specialties include business development, negotiation, operations management, and more. Connect with Owen on LinkedIn: https://www.linkedin.com/in/owenmcgabenaohwo Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of how to handle a client leaving you, Paul recommended reading the book MSP Secrets Revealed by Mark Copeman: https://www.amazon.co.uk/MSP-Secrets-Revealed-inspiration-practical/dp/B0875Z2JLF Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Thank you to Shoaib Laher from As.a.Service for recommending the book Leading by Sir Alex Ferguson: https://www.amazon.co.uk/Leading-Sir-Alex-Ferguson/dp/1473621178 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing
Episode 147 includes: 00:00 The benefit to your MSP of identifying a 'loss leader' within your service 05:51 The importance of being an adult when a client leaves you 12:54 Great advice about creating measuring objectives, as part of the Ultimate MSP podcast crossover event 15:48 A process expert joins Paul to explain how to easily document the procedures within your MSP 31:38 A book recommendation to help you transition from being a manager to a true leader Featured guests: As part of this month's Ultimate MSP podcast crossover event, thank you to Todd Kane, the host of the Evolved Radio Podcast, for joining Paul to share the best piece of business advice he's ever been given. Todd is an accomplished business leader with 20+ years of experience and runs Evolved Management Consulting, helping managed IT companies increase profit and decrease stress. Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Check out the Evolved Radio Podcast: https://www.evolvedmgmt.com/podcast Connect with Todd on LinkedIn: https://ca.linkedin.com/in/toddakane Thank you to Owen McGab Enaohwo from SweetProcess for joining Paul to discuss how sales can be turned into a series of small simple steps. Owen's easy-to-use software enables company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies. Owen was previously the CEO of Hire Your Virtual Assistant (H.Y.V.A.), a virtual assistant service for small business owners. His specialties include business development, negotiation, operations management, and more. Connect with Owen on LinkedIn: https://www.linkedin.com/in/owenmcgabenaohwo Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of how to handle a client leaving you, Paul recommended reading the book MSP Secrets Revealed by Mark Copeman: https://www.amazon.co.uk/MSP-Secrets-Revealed-inspiration-practical/dp/B0875Z2JLF Find out more about this September's Ultimate MSP podcast crossover event, including the $1000 prize: https://www.paulgreensmspmarketing.com/MSPpodcastcrossover Thank you to Shoaib Laher from As.a.Service for recommending the book Leading by Sir Alex Ferguson: https://www.amazon.co.uk/Leading-Sir-Alex-Ferguson/dp/1473621178 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing
Episode 146 includes: 00:00 When MSPs should buy clients out of contracts 06:47 The financial numbers that are important to your MSP 18:12 An MSP sales expert joins Paul to break sales down into simple steps 27:42 A book recommendation to help you combine your life skills and business experience to boost your success Featured guest: Thank you to MSP sales expert Fiona Challis for joining Paul to discuss how sales can be turned into a series of small simple steps. Fiona helps MSP's to overcome one of the greatest challenges they face which is filling top of funnel, winning new clients and having a structured sales process to grow and retain those clients. Find out about Fiona's course 'How to win, grow and retain new clients for your MSP' on Paul's affiliate link: https://www.mspsalesmastery.com/a/2147515389/iJJozk7q Or use Fiona's regular course link: https://www.mspsalesmastery.com/onlinecourse Connect with Fiona on LinkedIn: https://uk.linkedin.com/in/fionachallis Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Thank you to Ben Spector from Zomentum for recommending the book Principles by Ray Dalio: https://www.amazon.co.uk/Principles-Life-Work-Ray-Dalio/dp/1501124021 https://uk.linkedin.com/in/benspector1 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
Episode 146 includes: 00:00 When MSPs should buy clients out of contracts 06:47 The financial numbers that are important to your MSP 18:12 An MSP sales expert joins Paul to break sales down into simple steps 27:42 A book recommendation to help you combine your life skills and business experience to boost your success Featured guest: Thank you to MSP sales expert Fiona Challis for joining Paul to discuss how sales can be turned into a series of small simple steps. Fiona helps MSP's to overcome one of the greatest challenges they face which is filling top of funnel, winning new clients and having a structured sales process to grow and retain those clients. Find out about Fiona's course 'How to win, grow and retain new clients for your MSP' on Paul's affiliate link: https://www.mspsalesmastery.com/a/2147515389/iJJozk7q Or use Fiona's regular course link: https://www.mspsalesmastery.com/onlinecourse Connect with Fiona on LinkedIn: https://uk.linkedin.com/in/fionachallis Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Thank you to Ben Spector from Zomentum for recommending the book Principles by Ray Dalio: https://www.amazon.co.uk/Principles-Life-Work-Ray-Dalio/dp/1501124021 https://uk.linkedin.com/in/benspector1 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
Episode 145 includes: 00:00 How to become an expert at standard operating procedures 08:20 Why your MSP could benefit from creating an 'authority site' 15:45 A backup expert predicts what the future could look like 28:41 A book recommendation to help you tackle the most constrained part of your business Featured guest: Thank you to Mike Andrews from NovaBACKUP for joining Paul to discuss the future of cloud back-up as solution for MSPs. Mike is a data protection industry veteran and Software as a Service pioneer. As CEO at NovaStor Corporation, he helped introduce the first windows-based cloud backup solution and has since worked with thousands of Managed Service Provider (MSP) partners to launch successful recurring incremental revenue generating businesses. Mike holds several industry awards and is credited with inventing patents on file restoration. Prior to NovaStor Corporation, Mike founded a Managed Service Provider business and held various executive roles in the data protection and security software space. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeandrews Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating great standard operating procedures, Paul recommended reading The E-Myth Revisited, Built to Sell and The Checklist Manifesto: https://www.amazon.co.uk/Myth-Revisited-Small-Businesses-About/dp/0887307280 https://www.amazon.co.uk/Built-Sell-Creating-business-without/dp/1591843979 https://www.amazon.co.uk/Checklist-Manifesto-Things-Right-Gawande/dp/1846683149 Paul recommended the solution Tango for creating standard operating procedures https://www.tango.us/ Thank you to Al Alper from CyberGuard360 for recommending the book The Goal by Eliyahu M. Goldratt: https://www.amazon.co.uk/Goal-Process-Ongoing-Improvement/dp/0884271951 https://www.linkedin.com/in/alperal Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider:
Episode 145 includes: 00:00 How to become an expert at standard operating procedures 08:20 Why your MSP could benefit from creating an 'authority site' 15:45 A backup expert predicts what the future could look like 28:41 A book recommendation to help you tackle the most constrained part of your business Featured guest: Thank you to Mike Andrews from NovaBACKUP for joining Paul to discuss the future of cloud back-up as solution for MSPs. Mike is a data protection industry veteran and Software as a Service pioneer. As CEO at NovaStor Corporation, he helped introduce the first windows-based cloud backup solution and has since worked with thousands of Managed Service Provider (MSP) partners to launch successful recurring incremental revenue generating businesses. Mike holds several industry awards and is credited with inventing patents on file restoration. Prior to NovaStor Corporation, Mike founded a Managed Service Provider business and held various executive roles in the data protection and security software space. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeandrews Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating great standard operating procedures, Paul recommended reading The E-Myth Revisited, Built to Sell and The Checklist Manifesto: https://www.amazon.co.uk/Myth-Revisited-Small-Businesses-About/dp/0887307280 https://www.amazon.co.uk/Built-Sell-Creating-business-without/dp/1591843979 https://www.amazon.co.uk/Checklist-Manifesto-Things-Right-Gawande/dp/1846683149 Paul recommended the solution Tango for creating standard operating procedures https://www.tango.us/ Thank you to Al Alper from CyberGuard360 for recommending the book The Goal by Eliyahu M. Goldratt: https://www.amazon.co.uk/Goal-Process-Ongoing-Improvement/dp/0884271951 https://www.linkedin.com/in/alperal Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider:
Episode 144 includes: 00:00 Why speed is of the essence for dealing with prospects 10:59 Identify a Dream 100 prospect list to accelerate your MSP's growth 19:40 A productivity expert explains how to do 1 hour of work in 30 minutes 46:26 A book recommendation to help you earn an MBA without the associated cost Featured guest: Thank you to Blaine Oelkers, the only Chief Results Officer®, for joining Paul to explain how you can do 1 hour of work in 30 minutes. Blaine is a high level performer with a wealth of knowledge who is committed to helping people achieve results quickly. He brings high energy and ultra focus which is critical to quickly generate amazing results and build momentum in any business. If you are a business owner or entrepreneur in need of a Chief Results Officer, Blaine comes highly recommended. Connect with Blaine on LinkedIn: https://www.linkedin.com/in/blaineoelkers Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating a Dream 100, Paul recommended reading the book The Ultimate Sales Machine by Chet Holmes https://www.amazon.co.uk/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Harry Brelsford from SMB Nation recommended his book The Pocket MBA: https://www.amazon.co.uk/Pocket-MBA-Instant-Entrepreneur/dp/1733904824 https://www.linkedin.com/in/harryb Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
Episode 144 includes: 00:00 Why speed is of the essence for dealing with prospects 10:59 Identify a Dream 100 prospect list to accelerate your MSP's growth 19:40 A productivity expert explains how to do 1 hour of work in 30 minutes 46:26 A book recommendation to help you earn an MBA without the associated cost Featured guest: Thank you to Blaine Oelkers, the only Chief Results Officer®, for joining Paul to explain how you can do 1 hour of work in 30 minutes. Blaine is a high level performer with a wealth of knowledge who is committed to helping people achieve results quickly. He brings high energy and ultra focus which is critical to quickly generate amazing results and build momentum in any business. If you are a business owner or entrepreneur in need of a Chief Results Officer, Blaine comes highly recommended. Connect with Blaine on LinkedIn: https://www.linkedin.com/in/blaineoelkers Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of creating a Dream 100, Paul recommended reading the book The Ultimate Sales Machine by Chet Holmes https://www.amazon.co.uk/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 You can join Paul in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Harry Brelsford from SMB Nation recommended his book The Pocket MBA: https://www.amazon.co.uk/Pocket-MBA-Instant-Entrepreneur/dp/1733904824 https://www.linkedin.com/in/harryb Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
Episode 143 includes: 00:00 The marketing power of admitting your limitations 08:00 Understand the Pros and Cons of using MSP jargon 17:36 A marketing expert explains why email marketing isn't dead 39:44 A book recommendation to help you create better customer service Featured guest: Thank you to Nate Freedman from Tech Pro Marketing for joining Paul to explain why email marketing for MSPs isn't dead. Nate is the founder of Tech Pro Marketing, a marketing company specifically dedicated to serving the MSP community. He has been featured throughout the channel in publications such as Channel Marketer Report, Channel Executive Magazine and Channel Futures. He lives in Rhode Island with his wife and two young daughters. In his spare time, he loves watching wrestling (yes, he's that guy) and his favourite wrestler is the Macho Man Randy Savage. Connect with Nate on LinkedIn: https://www.linkedin.com/in/natefreedman Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Thank you to Len Herstein, author of Be Vigilant!, for recommending the book I'll Be Back by Shep Hyken: https://www.amazon.com/Ill-Be-Back-Shep-Hyken/dp/1640953019 https://www.linkedin.com/in/lenherstein Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.
Episode 143 includes: 00:00 The marketing power of admitting your limitations 08:00 Understand the Pros and Cons of using MSP jargon 17:36 A marketing expert explains why email marketing isn't dead 39:44 A book recommendation to help you create better customer service Featured guest: Thank you to Nate Freedman from Tech Pro Marketing for joining Paul to explain why email marketing for MSPs isn't dead. Nate is the founder of Tech Pro Marketing, a marketing company specifically dedicated to serving the MSP community. He has been featured throughout the channel in publications such as Channel Marketer Report, Channel Executive Magazine and Channel Futures. He lives in Rhode Island with his wife and two young daughters. In his spare time, he loves watching wrestling (yes, he's that guy) and his favourite wrestler is the Macho Man Randy Savage. Connect with Nate on LinkedIn: https://www.linkedin.com/in/natefreedman Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Thank you to Len Herstein, author of Be Vigilant!, for recommending the book I'll Be Back by Shep Hyken: https://www.amazon.com/Ill-Be-Back-Shep-Hyken/dp/1640953019 https://www.linkedin.com/in/lenherstein Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/pa
Episode 142 includes: 00:00 Why empathy is the core marketing skill to develop 07:33 Paul's real life example of why 'before & after' case studies matter 12:59 The MSP owner who thinks the tech on-site visit is dead 25:11 A book recommendation to help you build trust within internal teams Featured guest: Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead. Harold Mann is co-founder of Mann Consulting, an IT consultancy based in San Francisco. Started in 1991, the firm supports hundreds of businesses around the U.S. each year with an emphasis in Mac device management for fast-growing startups. Connect with Harold on LinkedIn: https://www.linkedin.com/in/hmann Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Register for a free copy of Paul's book, Updating Servers Doesn't Grow Your Business https://www.paulgreensmspmarketing.com/podcastbook/ Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette for recommending the book The Speed Of Trust by Stephen M.R. Covey: https://www.amazon.co.uk/Speed-Trust-Thing-Changes-Everything/dp/1416549005 https://www.linkedin.com/in/brian-gillette-27884b128 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa https://music.amazon.co.uk/podcasts/b03a9638-adf4-4491-93f1-569183e079d7/Paul-Greens-MSP-Marketing-Podcast https://open.spotify.com/show/1Hw52ScOg5WvGaBUkaOrI7 https://tunein.com/radio/Paul-Greens-MSP-Marketing-Podcast-p1264893/ https://blubrry.com/paulgreenmspmarketing/
Episode 142 includes: 00:00 Why empathy is the core marketing skill to develop 07:33 Paul's real life example of why 'before & after' case studies matter 12:59 The MSP owner who thinks the tech on-site visit is dead 25:11 A book recommendation to help you build trust within internal teams Featured guest: Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on-site tech visit is dead. Harold Mann is co-founder of Mann Consulting, an IT consultancy based in San Francisco. Started in 1991, the firm supports hundreds of businesses around the U.S. each year with an emphasis in Mac device management for fast-growing startups. Connect with Harold on LinkedIn: https://www.linkedin.com/in/hmann Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Register for a free copy of Paul's book, Updating Servers Doesn't Grow Your Business https://www.paulgreensmspmarketing.com/podcastbook/ Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette for recommending the book The Speed Of Trust by Stephen M.R. Covey: https://www.amazon.co.uk/Speed-Trust-Thing-Changes-Everything/dp/1416549005 https://www.linkedin.com/in/brian-gillette-27884b128 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
Episode 141 includes: How one MSP has driven huge growth over the last couple of years - what they did and why Which business cards have a place in your wallet in 2022? Plus on the show this week, a sales expert with advice to make selling much easier for you Featured guest: Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier. Adam has 20 years sales experience ranging from telesales, field sales, key account sales, key account management and leading high performance teams. He launched Impact Sales Coaching five years ago and has delivered results for large corporates and SME's spanning sectors such as telecommunications, IT infrastructure, finance, logistics, education, manufacturing, recruitment and events. Connect with Adam on LinkedIn: https://uk.linkedin.com/in/adam-wootton-b4607015 Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of the MSP demonstrating momentum, Paul recommended listening back to Episode 140: https://www.paulgreensmspmarketing.com/podcast/episode140 On the subject of using classic marketing techniques (like printed newsletters), Paul recommended listening back to Episode 134: https://www.paulgreensmspmarketing.com/podcast/episode134 Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week's featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC Thank you to Luis Giraldo, Chief Experience Officer at ScalePad for recommending the book Principles for Dealing with the Changing World Order by Ray Dalio: https://www.amazon.co.uk/Changing-World-Order-Nations-Succeed/dp/1982160276 https://ca.linkedin.com/in/luisgiraldo In next week's episode, Paul will be joined by Harold Mann from Mann Consulting to explain why the MSP on-site tech visit is dead: https://www.linkedin.com/in/hmann Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider:
Episode 141 includes: How one MSP has driven huge growth over the last couple of years - what they did and why Which business cards have a place in your wallet in 2022? Plus on the show this week, a sales expert with advice to make selling much easier for you Featured guest: Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier. Adam has 20 years sales experience ranging from telesales, field sales, key account sales, key account management and leading high performance teams. He launched Impact Sales Coaching five years ago and has delivered results for large corporates and SME's spanning sectors such as telecommunications, IT infrastructure, finance, logistics, education, manufacturing, recruitment and events. Connect with Adam on LinkedIn: https://uk.linkedin.com/in/adam-wootton-b4607015 Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ On the subject of the MSP demonstrating momentum, Paul recommended listening back to Episode 140: https://www.paulgreensmspmarketing.com/podcast/episode140 On the subject of using classic marketing techniques (like printed newsletters), Paul recommended listening back to Episode 134: https://www.paulgreensmspmarketing.com/podcast/episode134 Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week's featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC Thank you to Luis Giraldo, Chief Experience Officer at ScalePad for recommending the book Principles for Dealing with the Changing World Order by Ray Dalio: https://www.amazon.co.uk/Changing-World-Order-Nations-Succeed/dp/1982160276 https://ca.linkedin.com/in/luisgiraldo In next week's episode, Paul will be joined by Harold Mann from Mann Consulting to explain why the MSP on-site tech visit is dead: https://www.linkedin.com/in/hmann Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider:
Episode 140 includes: Why you should be constantly recruiting on LinkedIn - even if you don't have a vacancy How you can use marketing momentum to grow your MSP Plus on the show this week a branding expert explains the power of a single message Featured guest: Thank you to Mike Verret from Verret and Associates for joining Paul to talk about how MSPs can be better at talking about themselves. Mike has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves To THEIR audience. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-verret-7027211 Show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ Find out more about Paul Green's MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week's featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show 'Another Byte', from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Max Pruger, Compliance Manager at Kaseya, for recommending the book Becoming Your Own Banker by Nelson Nash: https://www.amazon.co.uk/Becoming-Your-Own-Banker-Infinite/dp/B001NZO1DS https://www.linkedin.com/in/maxpruger In next week's episode, Paul will be joined by Adam Wootton from Impact Sales Coaching to talk about how you can make great sales people, unstoppable: https://uk.linkedin.com/in/adam-wootton-b4607015 Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.
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