Bite Size Insights

Widespread consumer behaviour, sentiment and aspirations were being largely driven at a cultural level before the outbreak of coronavirus. Heightened by the bushfire crisis, Aussies were already asking for simpler lives – and now six in 10 of us see the pandemic as the reset to how we re-evaluate how we are living. Travel and tourism expert Kirsty Macmillan talks to cultural behaviour guru Dan Roberson-Jones about how understanding culture and consumer behaviours will drive and innovate the recovery of Australia’s tourism industry. Learn more about Kantar’s travel and tourism expertise

As Australia’s flattening curve lends hope to easing coronavirus restrictions, headlines still scream Covid-19 is the biggest global challenge of our lifetime. No-one thinks its fake news; but understanding the human story is what allows brands to learn how to reframe their relevance as we look beyond the virus. Kantar Australia’s qualitative research guru Carolyn Reid talks to Brian Walker-Catchpole about the Australian story and why this isn’t time for inaction. She reveals why brands must anticipate the changing human story and cultural narrative and how pivoting their offer and message to meet changing human needs is the new brand normal. // Find out more about the Australian story // Contact Carolyn Reid

Sensory science research expert Dr Denise Hamblin talks to us about taste as the intersection of biology, culture and commerce and how our preferences evolve over time. In an era where people are seeking comfort at home over sharing adventurous experiences on social media, Denise tells Amy ‘Fritz’ Fridlund how sensory research continues to help drive consumer loyalty through high quality product experiences that tune in to current day needs. // Learn more about sensory research

This piece reflects the current position as of Friday 20 March 2020 - the day of recording. In this almost unprecedented situation, it is hard to give definitive advice; the following is based on experience from past crises, emerging evidence and third-party sources. It’s been proven that an increase in marketing spend during a recession can gain a long-term advantage for a brand. But COVID-19 has changed the business landscape almost overnight and prompted talk of recession – many brands are now constrained by budgets and circumstances and can’t use this strategy. Kantar’s Global Head of Creative Development Daren Poole talks to Brian Walker-Catchpole about whether brands should be slowing down marketing spend during crisis or whether there are long-term advantages for brands to continue business as usual. // Find out more

In unprecedented times when physical human connection is being tested, we have turned to our network to share insights and learnings. Kantar Italy CEO Federico Capeci talks to Kantar Australia CCO Jonathan Sinton showcase both the Italian and Aussie spirit with a virtual coffee and discuss how Italian businesses and brands are navigating COVID-19 in a state of lockdown and what other countries can learn. Federico reveals why understanding new human behaviours is critical to understanding consumers and what is helping brands survive in this new environment. // Discover more coronavirus insights

Branding is the best single predictor of in-market effects. Kantar’s creative development gurus Sam Walters and Kris Katalbas reveal the strong relationship between an ad’s powerful branding results and the ability to drive short-term sales – and the three core principles to make this happen. // Find out more

80% of employees globally have observed some discrimination in their career – but only 1 in 3 feel empowered to escalate the matter. And almost half of employees (46%) believe ‘who you know’ rather than ‘what you know’ drives career progression. If you’re serious about inclusion, diversity and equality, then you have to get serious about measuring it. Global Director of Kantar’s The Inclusion Index Mandy Rico talks to Amy ‘Fritz’ Fridlund revealing key insights that businesses can take today to better action equality, diversity and inclusion and be champions for change. // Find out more about the Inclusion Index // Learn more in our webinar

The role of brands is changing. Consumers now demand their brands deliver a positive impact in their lives and the world they live in. Brands recognised for high commitment to purpose have grown brand value twice the average with +212% brand growth. As we embark on a decade with a ‘new normal’ where environmental crises have changed everything from the way we think to the way we act, Kantar’s Anne Rayner and Amy Fridlund discuss the role of brands in sustainability – one of the issues you’ve told us your most passionate about. // Find out more

Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for.

Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Australian retail banking touchpoints. She reveals those that are reaching existing customers and those that can impact potential customers and how that fits into the current Australian banking climate. // Discover our financial services expertise // Discover our touchpoints expertise  Helen Kerr

Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Australia Head of Brand Guidance Gareth O’Neill reveals the insights from brand new research into how brands can meaningfully connect with Australians and deliver growth.

Kantar Australia financial services expert and Head of Creative Development Sam Walters discusses insights to the greatest social and commercial imperative in Australian financial services today. He reveals how financial service providers are meeting – or failing to meet – the needs of their female customers, and what our banks and providers can do to change the status quo in this era of distrust. // Find out more

Kantar Global CEO Eric Salama reveals what businesses and brands need to consider in this data-driven world and why they must incorporate insights into their strategy and at the heart of their decision-making.

Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ™ Top 40 Most Valuable Australian Brands report. Kantar Australia brand and analytics gurus Ryan France and Jarrod Payne reveal the report’s insights and why building a strong brand is key to resilient businesses.

Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Brian Walker-Catchpole on the power of consumer connection through marketing touchpoints. Based New York City, Niels holds a PhD in marketing performance management and brings a world of experience working with the top global brands to help them achieve their sales and profit goals. He is a highly sought after thought leader who regularly speaks at international conferences and is published in high ranked journals. Connect with us for effective insights for your touchpoints management.

Kantar Australia Business Intelligence Director John Cucka reveals the importance of creating a data centric culture, the evolution of big data and the role of AI. // Discover our analytics expertise

Kantar’s Global Head of Innovation, Ray Crook reveals the secrets and pitfalls to getting innovation right today to drive growth and revitalise your brand.

Does your creative work in markets beyond or Australia? Or have you been given global creative and want to know how to make it tick at home? Kantar’s Creative Development specialist Dan Lauder talks to Amy ‘Fritz’ Fridlund about the nuances of transcending creative across borders. // Find out more about how Kantar can support your creative development insights

How women in rural India influenced Matt Beal’s approach to research  Kantar’s Matt Beal traveled to rural India as part of measuring Google’s ‘Internet Saathi’ program – something he found to be both a privilege and an incredible learning experience about what really comprises effective research.

Kantar Australia’s Head of CX Jake Pilgrim discusses how brands can achieve effective CX strategies beyond just having the technology. Discover our Customer Experience expertise

People experience brands across an ever-growing range of touchpoints. The most successful brands are able to align all the moments that really matter to consumers – from communications to product experience.  Guest host and brand guru Gareth O’Neill speaks with Kantar’s Head of Brand Ryan France to learn the secrets to how brands grow faster. Learn more about Kantar’s expertise in brand.

Dan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, where his OXO Good Grips kitchen tools became a symbol of products designed for everyone. Dan built his extensive career on the belief that design should focus on people, not things. He knows women are a blind spot for the male-dominated design and engineering industries. He co-founded 4B – a collective of expert strategists, designers, and engineers who deeply understand how to design for women – to change that paradigm. // Find out more about Dan Formosa and 4B // Learn more about diversity and inclusion and connecting with women and understanding gender through advertising.

Kantar’s Global Head of Creative Daren Poole reveals the balance between science and art in advertising creative development including discussing the influence of artificial intelligence (AI) on developing ads with impact across the globe. Find out more about how Kantar can help your brand's creative development.

Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the largest 100% customer-centric global brand equity platform that measures the contribution of the brand that is validated to in market sales. Jarrod reveals what Aussie brands can learn to help in identifying their strengths and weaknesses and why. Based on its global scope, BrandZ unleashes key lessons for building strong brands that stand the test of time. // Learn more about the 2018 Brand Z Top 40 Most Valuable Australia Brands // Learn how Kantar’s Brand team can help your brand

Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measurement holds and what this means for campaign optimisation. Gai brings insights built from over 20 years in the media industry in consumer behavioural research, audience measurement, data analytics, market revenue analysis, cross media strategy and ad effectiveness research. // Find out more about the work of IAB Australia // Learn how Kantar's Media and Digital team can help your brand

In this era of fake news and low levels of trusts, Kantar’s global head of brand Sarah King reveals the three i’s of trust and what brands can do to regain the trust of their consumers. Find out about how we can help you with your brand in this brave new world. 

Deepak Varma, Kantar’s North American head of neuroscience demystifies the two different systems operating in the brain functions and reveals why understanding and utilising the tools of neuroscience is so powerful when it comes to marketing effectiveness.  

Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marketers need to know about gender portrayal when creating their advertising and media campaigns to better connect with both sexes. Find out more about this topic here. And check out Kantar's Winning With Women insights too.

Kantar’s global head of media and digital Jane Ostler reveals the stark differences in generational attitudes towards brands and advertising and what brands need to know to better connect.