Hearing Marketing Profits

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Welcome to the Hearing Marketing Profits Podcast. On this podcast we cover the most effective ways to market and grow your hearing practice. You will hear from professionals in the industry on what has worked for them and how you can implement the same tactics and techniques to take your practice to the next level.

Shane Gebhards


    • Jun 17, 2024 LATEST EPISODE
    • monthly NEW EPISODES
    • 47m AVG DURATION
    • 27 EPISODES


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    Latest episodes from Hearing Marketing Profits

    Episode 26: Revolutionizing Hearing Healthcare with Michael Schmit

    Play Episode Listen Later Jun 17, 2024 42:19


    Join us on this episode of The Hearing Practice Growth Podcast as we sit down with Michael Schmit, founder of At Home Hearing Healthcare. Michael shares his journey from audiologist to entrepreneur, discussing the innovative strategies and technologies he's implemented to transform the landscape of hearing healthcare.At Home Hearing Healthcare has pioneered mobile audiology services, bringing personalized care directly to patients' homes. Michael dives into the challenges and rewards of operating a mobile practice, revealing key insights on how this model enhances patient outcomes and satisfaction.Throughout the episode, we explore the future of hearing healthcare, examining trends in patient care. Michael's expertise shines as he discusses the role of technology in improving accessibility and quality of service in the industry.Whether you're a seasoned audiologist looking to expand your practice or a healthcare professional interested in innovative patient care models, this episode offers invaluable insights and actionable strategies to help you grow your hearing practice.For more information about Michael Schmit and At Home Hearing Healthcare, visit their website at https://athomehearinghealthcare.com. Don't miss out on this transformative discussion on the future of hearing healthcare – tune in now!

    Episode 25: How to Unlock Untapped Revenue In Your Existing Database with Marjorie Clark from AudMatic

    Play Episode Listen Later May 10, 2024 54:02


    Join us as we unpack How to Unlock Untapped Revenue In Your Existing Database with the CEO of AudMatic - Marjorie Clark! On this webinar, we cover: • Find and unlock revenue in your existing database....• How to automate 90% of the work....• What kind of campaigns to run to re-engage leads...• Tips and tricks to get the most out of your exisiting database...If you are looking for help with patient and database nurture, head over to RADaudiology.com and set up a practice growth session with one of our specialists! Don't forget to subscribe to the podcast to get alerts on new videos!

    Ep 24: BCBS Federal Prior Authorizations: Unlocking the code!

    Play Episode Listen Later Mar 21, 2024 41:30


    Join us as we unpack what you need to know when it comes to BCBS Federal Prior Authorizations with the CEO of Hear Billing Solutions - Stacey Long! On this webinar, we cover: • Learning the process of BCBS Federal prior authorization requirements...• Reviewing the requirements needed to get the authorization completed...• Getting comfortable with the BCBS Federal authorization process...• Tips and tricks to get the authorization in a timely manner...If you are looking for help with billing for your practice, head over to hearbillingsolutions.com!Don't forget to subscribe to the channel to get alerts on new videos!If you are a hearing practice owner or audiologist, be sure to join our Facebook Group - The Hearing Marketing Mastermind: https://www.audiologyignite.com/groupIf you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Ep 23: The Digital Dominance Method for Hearing Practices [WEBINAR]

    Play Episode Listen Later Jul 3, 2023 58:12


    Join us as we unpack the digital dominance method for hearing practices with Shane Gebhards, our founder. On this webinar, we share: • How to use your phone to build authority• How your offer impacts results• The must have automations in your lead follow up system• How to calculate your marketing ROI• How to easily create assets for your digital marketing efforts• How to increase your show rate with a welcome video• How to become the best-known hearing practice in the areaIf you are a hearing practice owner or audiologist, be sure to join our Facebook and Linkedin Groups – The Hearing Marketing Mastermind: https://www.facebook.com/groups/hearingmarketingmastermindhttps://www.linkedin.com/groups/12568310/If you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Episode 22: 5 Ways to Measure the Success of Your Hearing Practice Marketing

    Play Episode Listen Later Jun 23, 2023 13:27


    Today were talking about 5 different ways you should be measuring the success of your marketing for your Hearing practice. Don't forget to subscribe to the channel to get alerts on new videos!If you are a hearing practice owner or audiologist, be sure to join our Facebook and Linkedin Groups – The Hearing Marketing Mastermind: https://www.facebook.com/groups/hearingmarketingmastermindhttps://www.linkedin.com/groups/12568310/If you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Episode 21: Paul Jackson with Clear-tone Hearing

    Play Episode Listen Later Jun 6, 2023 62:17


    Join us on today's episode as we speak with Paul Jackson from Clear-tone Hearing in Tulsa, OK. In this episode, we unpack: How Clear-tone has achieved the success they haveWhat marketing initiatives that have led to their successWhere they put their focus and budget when it comes to strategy and planningand much more! Don't forget to subscribe to the channel to get alerts on new videos!If you are a hearing practice owner or audiologist, be sure to join our Facebook Group - The Hearing Marketing Mastermind: https://www.audiologyignite.com/groupIf you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Ep 20: The 2023 Internet Marketing Plan for Hearing Practices

    Play Episode Listen Later Dec 23, 2022 59:49


    Join us for the 2023 Internet Marketing Plan for Hearing Practices webinar as we unpack:• How to map out your 2023 Internet Marketing Plan...• Learn which channels to focus on to drive the most leads...• Get crystal clear on your marketing message...• Know exactly who your target avatar is...• The 3 fundamentals to online marketing and how to get them right...• How to convert the leads into actual appointments...Don't forget to subscribe to the channel to get alerts on new videos!If you are a hearing practice owner or audiologist, be sure to join our Facebook Group - The Hearing Marketing Mastermind: https://www.audiologyignite.com/groupIf you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

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    Ep 19: How to Market Your Hearing Practice for OTC

    Play Episode Listen Later Sep 29, 2022 62:21


    Join us on this month's webinar as we unpack the marketing playbook for OTC Hearing Aids. On this webinar we cover: • Marketing Your Practice For OTC• How to optimize your website for the new opportunities • The SEO keywords and terms you should be targeting• Pay Per Click strategies and how to generate leads in this new market place• Email marketing strategies and what to send to your database• Video content to record to set you apart from the competition• Social media content and strategies to use• Direct mail strategies to implement • and much more!Click here to watch our free training on how to add 5-20+ patients to your practice this month: https://audiologyignite.com/patients

    Ep 17: The New 2022 SEO Formula for Hearing Practices

    Play Episode Listen Later Apr 25, 2022 51:33


    Join us for April's webinar: The New 2022 SEO Formula for Hearing Practices!On this webinar, we cover: • What you need to do to get your practice ranked in 2022• The latest algorithm updates in Google• How to optimize your website • The complete on-page and off-page SEO playbook• and much more!Don't forget to subscribe to the channel to get alerts on new videos! If you are a hearing practice owner or audiologist, be sure to join our Facebook Group - The Hearing Marketing Mastermind: https://www.audiologyignite.com/group If you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Episode 17: Your 2022 Internet Marketing Plan for Hearing Practices Workshop

    Play Episode Listen Later Jan 21, 2022 49:16


    Join us for the 2022 Internet Marketing Plan for Hearing Practices webinar as we unpack:• How to map out your 2022 Internet Marketing Plan...• Learn which channels to focus on to drive the most leads...• Get crystal clear on your marketing message...• Know exactly who your target avatar is...• The 3 fundamentals to online marketing and how to get them right...• How to convert the leads into actual appointments...Don't forget to subscribe to the podcast! If you are a hearing practice owner or audiologist, be sure to join our Facebook or Linkedin Groups - The Hearing Marketing Mastermind: Facebook Group: https://www.audiologyignite.com/group Linkedin Group: https://www.audiologyignite.com/linkedin-groupIf you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Ep 16: Your 2022 Internet Marketing Plan for Audiologists and Hearing Practices [WEBINAR]

    Play Episode Listen Later Dec 18, 2021 78:36


    Join us for the 2022 Internet Marketing Plan for Hearing Practices webinar as we unpack:• How to map out your 2022 Internet Marketing Plan...• Learn which channels to focus on to drive the most leads...• Get crystal clear on your marketing message...• Know exactly who your target avatar is...• The 3 fundamentals to online marketing and how to get them right...• How to convert the leads into actual appointments...Don't forget to subscribe to the channel to get alerts on new videos! If you are a hearing practice owner or audiologist, be sure to join our Facebook Group - The Hearing Marketing Mastermind: https://www.audiologyignite.com/group If you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Ep 15: Key Marketing KPI's Every Hearing Practice Should Be Tracking

    Play Episode Listen Later Nov 12, 2021 12:40


    Learn what marketing KPI's your hearing practice should be tracking on a monthly basis to help grow your business. Don't forget to subscribe to the podcast to get alerts on new episodes! If you are a hearing practice owner or audiologist, be sure to join our Facebook Group - The Hearing Marketing Mastermind: https://www.audiologyignite.com/group If you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Ep 14: How Miracle Ear USA Grew to 40 Locations with Nathan Bush and Kyle Biernbaum

    Play Episode Listen Later Nov 3, 2021 56:00


    Join us on the Hearing Marketing Profits podcast as we speak with Nathan Bush and Kyle Biernbaum of Miracle Ear USA. They share with us how they have grown to 40 locations and what you need to know when it comes to your operations, marketing and much more! Are you looking for help with your marketing for your hearing practice? Schedule a strategy call now and get a custom marketing blueprint for your practice: https://go.audiologyignite.com/scheduleBe sure to join our Free Hearing Marketing Mastermind Facebook group to stay up to date with the latest marketing tactics and learn from other successful practice owners: https://www.facebook.com/groups/404437140987977

    Ep 13: How to Use Geofencing and Retargeting to Land More Patients For Your Hearing Practice [WEBINAR]

    Play Episode Play 57 sec Highlight Listen Later Oct 29, 2021 51:41


    Join us as we unpack how to use geofencing and retargeting to land more hearing patients for your hearing practice on this webinar! On this webinar we will cover: • The Ins and Outs of Retargeting and Geofencing...• How to use retargeting to increase conversions and patient leads by 7X...• The different types of retargeting campaigns to run...• How to use Geofencing to reach your ideal audience based on where they physically go• How to convert the leads into actual appointments... Click here to claim the Free Geofencing/Retargeting Ad Campaign offer mentioned in the video: https://audiologyignite.com/retargeting-webinar-replay Are you looking for help with your marketing for your hearing practice? Schedule a strategy call now and get a custom marketing blueprint for your practice: https://go.audiologyignite.com/scheduleBe sure to join our Free Hearing Marketing Mastermind Facebook group to stay up to date with the latest marketing tactics and learn from other successful practice owners:https://www.facebook.com/groups/404437140987977 

    Ep 12 - What digital marketing channels should your hearing practice focus on?

    Play Episode Listen Later Oct 20, 2021 15:06


    Today we unpack a common question we get which is "What Digital Marketing Channels Should My Hearing Practice Focus On?" On this video, we cover: • The different types of digital channels to focus on and where to start• Why you need to craft your message before spending money on ads• The more advanced channels to look at using after you have the foundations in placeDon't forget to subscribe to the channel to get alerts on new videos! If you are a hearing practice owner or audiologist, be sure to join our Facebook Group - The Hearing Marketing Mastermind: https://www.audiologyignite.com/group If you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Episode 11: Your Hearing Practice's Ideal Customer Avatar....Do You Know It?

    Play Episode Listen Later Oct 13, 2021 9:05


    Today we go over something that gets overlooked quite a bit...your ideal customer avatar and the 20 minute exercise you can do to establish it and take your marketing efforts to the next level!On this video, we cover:• How to figure out your ideal customer avatar • Why it is important • How it can help you make all of your marketing more effectiveDon't forget to subscribe to the channel to get alerts on new videos! If you are a hearing practice owner or audiologist, be sure to join our Facebook Group - The Hearing Marketing Mastermind: https://www.audiologyignite.com/groupIf you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Episode 10: How to 3-10x Your Online Leads with Facebook Ads for Your Hearing Practice [WEBINAR]

    Play Episode Listen Later Sep 30, 2021 61:28


    Join Shane as he unpacks how to use Facebook ads to generate leads for your hearing practice on this webinar! On this webinar we will cover: • The Ins and Outs of Facebook Ads...• How to use Facebook ads to drive leads for your hearing practice...​• The different types of campaigns to run...• Some examples of winning campaigns...​​• The proper way to set up your landing pages..​• How to convert the leads into actual appointments...Click here to claim the Free Facebook Ad Campaign offer mentioned in the video: https://audiologyignite.com/fb-ads-offerAre you looking for help with your marketing for your hearing practice? Schedule a free practice acceleration session now and get a custom marketing blueprint for your practice: https://go.audiologyignite.com/scheduleBe sure to join our Free Hearing Marketing Mastermind Facebook group to stay up to date with the latest marketing tactics and learn from other successful practice owners: https://www.facebook.com/groups/404437140987977

    Episode 9: How Should I Be Marketing My Hearing Practice?

    Play Episode Listen Later Sep 22, 2021 13:08


    Today we unpack a common question we get which is "How Should I be marketing my hearing practice?" On this video, we cover:• The different types of traditional and digital channels to be on• How to combine the two to increase your ROI and KPI measurement effectiveness • How to be omnipresent in your target audiences world so when they are ready to buy - you are thereDon't forget to subscribe to the channel to get alerts on new videos! If you are a hearing practice owner or audiologist, be sure to join our Facebook Group - The Hearing Marketing Mastermind: https://www.audiologyignite.com/groupIf you would like to schedule a free Practice Acceleration Session, head over to https://go.audiologyignite.com/schedule

    Episode 8: How to Win with Pay Per Click in Your Hearing Practice in 2021

    Play Episode Play 48 sec Highlight Listen Later Sep 2, 2021 61:23


    Join us on this months webinar as we unpack How to Win with PPC in your Hearing Practice! What you will learn: • Discover how the Google Ads engine works - You have to understand how the AdWords auction process works if you intend to succeed with paid search - quality & relevance is the answer.• The secrets to maximizing quality score - In order to drive lower cost per click & ultimately, lower cost per lead - ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical.• Proven examples that you can swipe & deploy - We will share our proven winners as it relates to keywords, ad groups, text ads & landing pages.• KPIs & how to track them - You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead.Click here to watch the replay now: https://go.audiologyignite.com/ppc-replay

    Episode 7: Your 2021 Guide to Google Maps - How to Get Your Hearing Practice Ranked in the 3 Pack

    Play Episode Play 56 sec Highlight Listen Later Jun 30, 2021 69:52


    What You're Going to LearnThe lion's share of searchers go to Google and click on the MAP Listings more than any other area when looking for audiologists and hearing practices. We'll cover:• Our Proven 4 Step Formula for Getting Hearing practices Ranked on The Google Map in even the most competitive markets.• The #1 issue that could be preventing your company from ranking on the Map in your area.• The key ingredient for a top 3 listing and how to leverage it for great long-term results.• How to properly claim & optimize your Google My Business listing beyond just typing in your PIN.• How to develop your authority through proactive citation development & the best tools to automate the process.• How to identify inconsistency with your NAP profile across the web and how to clean it up for improved rankings.Click here to book your practice acceleration session now: https://go.audiologyignite.com/google-maps

    Episode 6: How to Take Control of Your Online Reputation and Drive Sales Webinar

    Play Episode Listen Later May 6, 2021 50:45


    Shane Gebhards, author of The Complete Guide to Internet Marketing for Audiologists and Hearing Practices, will show you the secrets to WINNING with your online reputation.It's no secret that your online reputation (namely, reviews) can make or break your business. This is particularly true for Hearing Practices. When you are working with peoples hearing, you need to be seen as trustworthy.On this webinar, we will share some of our best strategies & tactics enhancing your online reputation (regardless of the tools you have in place - Podium, ReviewBuzz, NearbyNow, etc) so you can convert more leads & drive more sales.• Why you can have all of the best tools in the world for generating online reviews but still fail at consistently driving 5-star reviews• How to tap into the power of multi-channel communication (Email, SMS, Physical) to increase your review count• Online reviews are a TEAM SPORT and to succeed you need to get the entire team on board & bake a focus on reviews and reputation management into your team culture• Why you MUST acknowledge and respond to all your reviews (good, bad & indifferent)Click here to sign up for your Free practice acceleration session: https://go.audiologyignite.com/schedule​

    Episode 5: The New 2021 SEO Formula for Hearing Practices and Audiologists Webinar

    Play Episode Listen Later Mar 24, 2021 70:35


    On this NEW webinar I'm going to cover how to setup your website, build authority and get ranked for the most important keywords in your area.You can use these techniques to setup your website & content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!I'll even show you how to get ranked in your surrounding cities and suburbs!In fact, here's just a sample of what we cover on this breakthrough, webinar:•How to get ranked for your most profitable hearing keywords? Hint: You need to think beyond just "hearing aids"•How to build authority so that the pages on your website rank•How to build relevant links that will move the needle in the Google search listings?•Why having duplicate content on your city pages could be killing your rankings?•How to communicate your "true service area" to Google automatically?•What are the most important online directory listings you should be listed in?•How to get rid of bad links that could be holding your company back?•What are the most important hearing practice Keywords that I should be targeting?•Can I still use fake addresses or UPS addresses on Google Maps to rank?After watching, be sure to schedule your FREE practice acceleration session here: go.audiologyignite.com/schedule

    Episode 4: Hearing Practice Website Optimization Webinar - How to Maximize for Better Conversion and More Sales

    Play Episode Listen Later Feb 23, 2021 51:57


    Join us as we unpack how to maximize your hearing practice website for better conversion and more sales. On this live webinar, I'll be going deep on the topic of Conversion Optimization and how to set up your Hearing Practice Website to win in today's environment. Getting this right will have the ripple effect of making every other marketing tactic you employ even more effective.What You're Going to Learn:-5 critical elements that enhance conversion - We will share the 5 critical elements you may be missing that can significantly increase the number of leads and calls coming in from your website.-Where to place your phone number & social proof - We've found that placing your phone number and social proof in the right place can have a major impact on conversion. This is a simple but often overlooked conversion tactic.-A simple trick to convert your visitors that don't call on the first visit - More than 70% of your visitors don't call. We will share a simple strategy for keeping in front of those buyers and double the chance of getting the call.Click here to schedule your free practice acceleration session: https://go.audiologyignite.com/schedule

    Episode 3 - Your 2021 Internet Marketing Plan 2.0

    Play Episode Listen Later Jan 26, 2021 61:59


    Join us as we unpack the 2021 Internet Marketing Plan for your Hearing Practice. On this webinar we cover: -Setting Goals for 2021 - how many leads to hit your target-The 3 fundamentals of marketing success-How to optimize your website for conversion in 2021 & beyond-The BIG picture of all the online marketing channels you should be tapping into to MAXIMIZE your lead flow online-The latest trends that you need to focus on in 2021-Developing a custom action plan based on where you are now & what you need to do nowReady to schedule your strategy session? Click here: https://go.audiologyignite.com/schedule

    Episode 2 - Your 2021 Internet Marketing Plan For Your Hearing Practice

    Play Episode Play 42 sec Highlight Listen Later Dec 9, 2020 68:40


    Join us as we walk through your 2021 Internet Marketing Plan for your Audiology and Hearing Practice! We unpack what you need to focus on going into the new year and where you need to put your attention to effectively grow your hearing practice through digital marketing.To learn more head over to https://go.audiologyignite.com/2021-play-replay

    Episode 1 - Dr. Lesley Kirby

    Play Episode Play 30 sec Highlight Listen Later Nov 6, 2020 50:50


    This week we have Dr. Lesley Kirby with Lifetime Hearing Services on the podcast. She shares with us how she has grown her practice to 4 locations across South Carolina and what she focuses on in her marketing help set her apart. Audiology Ignite Ignite Your Practice Growth With Audiology Ignite - digital marketing for hearing practices.

    Episode 0 - Start Here

    Play Episode Listen Later Nov 6, 2020 4:09


    Welcome to the Hearing Marketing Profits Podcast. Check out this episode to learn who we are, what you can expect from this podcast and why you should listen. 

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