Podcasts about website optimization

Can you believe it? We've hit a major milestone – 300 episodes of the Digital Marketing Therapy Podcast! To celebrate this incredible journey, I'm taking you on a whirlwind tour of our top 15 episodes, packed with actionable insights and strategies to elevate your nonprofit's digital marketing game. From crafting compelling year-end emails to leveraging AI for content creation, we're covering a diverse range of topics that have resonated most with our listeners. Whether you're a seasoned nonprofit professional or just starting out, there's something here for everyone. Practical Tips and Strategies As we reflect on these top episodes, I'm filled with gratitude for the incredible guests, loyal listeners, and the wealth of knowledge we've shared together. This journey has been about more than just digital marketing – it's about building a community of passionate nonprofit professionals dedicated to making a difference. Looking Ahead We're not stopping at 300! I'm excited to continue bringing you fresh insights, practical strategies, and inspiring stories to help your nonprofit thrive in the digital landscape. If you haven't already, make sure to subscribe so you don't miss out on future episodes. Thank you for being part of this amazing journey. Here's to the next 300 episodes of Digital Marketing Therapy! Want to skip ahead? Here are key takeaways: #15 – EP 201 [03:34] | How to Market Your Monthly Giving Program #14 – EP 194 [05:52] | 7 Ways to Maximize Calls to Action on Your Website #13 – EP 132 [09:28] | Mastering Local SEO with Wendall Jordan #12 – EP 58 [13:45] | My Dad and Business Part II : Innovation #11 – EP 76  [16:23] | Taking an In Person Event on Line with United Way #10 – EP 24 [20:10] | Sales Funnels with Cody Burch #9 – EP 200 [24:33] | How to Increase the Annual Value of Monthly Donors with Patrick Kirby #8 – EP 273 [28:07] | Crafting the Perfect Year End Emails with Vanessa Chase Lockshin #7 -EP 205 [34:03] | Using AI to Create Content with Scott Bywater #6 – EP 196 [38:10] | 6 Ways Your Website May be Hurting Your Organization with Dani MacGregor #5 – EP 196 [40:44] | Time to Jump Into LinkedIn #4 – EP 128 [43:10] | Creating Campaigns with Stories with Vanessa Chase Lockshin #3 – EP 219 [45:45] | Leveraging Social Media for Better Connections with Amanda Kohal #2 – EP 251 [49:15] | Coming up with Content Ideas for Short Form Video #1 – Ep 236 [53:25] | Minimizing Your Limiting Beliefs with Tracy Pleschourt Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Imagine making your website available to a wider audience, not just because it's the right thing to do, but because it can transform your business. In this episode, Lori explores the often-overlooked world of ADA compliance for websites, a crucial topic for small business owners.  Lori explains the importance of making websites accessible to all individuals with disabilities. She highlights how ADA compliance is not just about avoiding legal issues but also about enhancing user experience, improving SEO, and boosting your brand's reputation. It's a win-win situation that many entrepreneurs might be missing out on. Lori doesn't just stop at explaining why ADA compliance is essential; she gets into the details and offers ten actionable steps to help you make your website more accessible. From using alt text for images to providing transcripts for audio and video content, ensuring keyboard navigation, and maintaining proper text contrast, Lori's advice is both practical and easy to implement. This episode is full of insights aimed at educating business owners on the significance of inclusivity. By the end of the discussion, you'll be equipped with the knowledge and tools to open your digital doors to everyone, ensuring that your website is welcoming and accessible to all. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Is your website missing out on sales because it doesn't look great on a smartphone? In this episode, Lori dives into why making your site mobile-friendly is crucial for your business's success. With over half of all web traffic coming from mobile devices, having a site that works well on phones isn't just a nice-to-have - it's essential to keep potential customers from slipping away. Lori breaks down how the digital world is changing and why your website needs to work smoothly on all kinds of devices, from smartphones to tablets. She talks about Google's mobile-first indexing, which means Google now prioritizes sites that are mobile-friendly in search results. This makes it clear that businesses need to focus on mobile optimization to stay visible online. Throughout the episode, Lori highlights how important it is to give users a great experience on mobile. This means making sure your site loads quickly, is easy to navigate, and adjusts well to different screen sizes. She offers practical tips for business owners to improve their mobile sites, like optimizing images, using browser caching, simplifying navigation, and making sure buttons and links are easy to tap. Lori also touches on the bigger picture of mobile optimization, like how it affects user engagement and conversion rates. By offering a seamless mobile experience, businesses can keep their current customers happy and attract new ones who are increasingly using their phones to browse and shop. Tune in to learn how to turn your website into a mobile powerhouse, meeting the needs of today's on-the-go consumers. With Lori's expert advice, you'll find out how to make your site not just accessible, but truly engaging and effective on mobile devices, ultimately boosting sales and building long-term customer loyalty. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. You'll learn: Why website traffic doesn't always equal leads, and what to focus on instead How to show up in the places your prospects are already searching What makes messaging memorable and unique in a sea of sameness Simple strategies to build marketing consistency without burnout How to test and adapt your strategy for better ROI

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google's been dishing out settlements, and Amazon's itching for TikTok. There's a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google's mysterious local service ads anomaly didn't go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it? Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely. If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you.  All Things Local in this episode of Local News from the EDGE with Darren Shaw! News from the EDGE: [00:03:27] Google settles $100 Million advertising dispute [00:06:23] Amazon makes surprise bid for TikTok ahead of U.S. ban deadline [00:13:18] EDGE of the Web Title Sponsor: Site Strategics In Local News with Darren Shaw: [00:14:28] Restaurant Local Results get a facelift [00:17:45] Getting a negative review will boost your rankings [00:22:25] Google is working on restoring Local Service Ads advertiser console [00:25:11] Google Local Service Ads Tests Removing Green Screened Checkmark [00:31:44] Google Local Questions & Answers Feature Gone? [00:34:59] EDGE of the Web Sponsor: WAIKAY from InLinks [00:36:44] Google Local Knowledge Panel With Promotion Clipable Coupons [00:43:21] Your Local SEO Workout [00:47:49] Freshness Distance Calculator   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks New Offering! https://edgeofthewebradio.com/waikay

Is your website home page costing you clients? In this episode,  Lori talks about optimizing website homepages to attract and convert ideal clients without a complete overhaul. She identifies common pitfalls and outlines five essential elements for an effective homepage: a clear and compelling headline, a strong call to action, social proof, easy navigation, and a lead capture form.  Lori emphasizes that these strategic adjustments can transform a website from a mere digital business card into a powerful lead-generating tool. She encourages listeners to implement these tips and offers a website audit to help entrepreneurs enhance their online presence. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Want to boost engagement and build stronger relationships with your audience? It's all in the details! In this episode, we're diving into the power of micro-interactions—those small but mighty moments that make your brand feel more personal, engaging, and unforgettable. Learn how tiny tweaks in your social media, website, email marketing, and customer service can drive real results. Ready to take action? Let's get into it!────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Welcome to the 200th episode of Entrepreneur Conundrum!Today, Virginia Purnell dives into the four key digital marketing strategies that can help business owners save time and money while growing their online presence. If you've ever felt overwhelmed by marketing, this episode is for you!

In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it's not structured correctly, it could be hurting your business instead of generating leads. Ian shares essential Website 101 tips, covering: -The real role of a contractor's website and how to optimize it for leads -Common website mistakes that turn away potential clients -SEO basics to improve visibility on Google -The importance of high-quality images & videos for credibility -How to structure calls-to-action (CTAs) for higher conversion rates -Why site speed and mobile optimization matter more than ever If your website isn't generating leads, this episode will help you identify what's wrong and how to fix it—without hiring a web developer! Subscribe now and start turning your website into a lead-generating machine!

Send us a textHosts Theo Cook and James Alford chat with Jonathan Chorley-Burdett about his journey from kitchen design to founding SVM Automotive. They explore car sales strategies, Auto Trader insights, FCA regulations, vehicle prep, pricing tactics, and scaling a business. Jonathan shares lessons on customer experience, networking, and how everyone's coming up with fun sales games for discounts!Keep Up With SVM Automotivehttps://www.svmautomotive.co.ukhttps://www.instagram.com/svm.autos?igshid=OGQ5ZDc2ODk2ZA%3D%3Dhttps://www.facebook.com/profile.php?id=61553342736982---------------------------------------------------------------------------------APPLY TO BE ON THE PODCAST: https://shiftingmetal.co.uk/be-on-the-podcast---------------------------------------------------------------------------------Theo Cook: https://www.youtube.com/@bowensgarageross-on-wyehttps://www.bowensgarage.co.uk/James Alford: https://www.facebook.com/Platinumcarcentre----------------------------------------------------------------------------------Found it useful or interesting? You can now show your support and buy us a coffee

In this episode of the Entrepreneur Podcast, host Don Williams sits down with Sahil Patel, CEO of Spiralyze, to explore the intersection of A/B Testing, Website Optimization, and the Entrepreneurial Journey. Sahil reveals how his company analyzes A/B Testing for Landing Pages across 34,000 websites, using Data-Driven A/B Testing to fuel SaaS Business Growth and help companies improve Website Performance Analytics.But success isn't just about Conversion Rate Optimization—it's also about navigating the ups and downs of entrepreneurship. Sahil shares his personal journey, from working in Healthcare Software Success to founding, scaling, and exiting his own startup. He discusses leadership, risk-taking, and how making data-driven decisions can turn setbacks into growth opportunities.Topics Covered:1) Optimizing A/B Testing Strategies for Business Growth2) How A/B Testing Drives Conversions on Landing Pages3) Real-Life Entrepreneurial Lessons from Sahil Patel4) Building a Successful Business Through Data-Driven Decisions5) Navigating the Ups and Downs of Entrepreneurship with A/B Testing6) The role of resilience and adaptability in SaaS Business Growth7) How to scale a startup from concept to acquisitionWhether you're a startup founder, marketer, or business leader, this episode is packed with valuable insights on leveraging data, refining strategies, and scaling your business with confidence!Listen now and gain insights from a proven entrepreneur who turned passion into success!

In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5 million in cash. This gripping tale sets the stage for Naadam's mission to revolutionize the cashmere industry through sustainability. Matthew discusses the challenges of launching a DTC brand in today's market, including securing funding and leveraging AI tools. He shares  insights on building a brand that resonates with ethical practices while fostering deep connections with nomadic herders in Mongolia. Tune in for a fascinating look at entrepreneurship, storytelling, and the complexities of scaling a sustainable business. 

How to Attract More Clients with SEO | Awakened Titans Podcast with Brandon Leibowitz & Lily PatrascuWelcome to the Awakened Titans Podcast with Lily Patrascu, where we dive deep into mind-blowing conversations with influential business titans. In this episode, we talk about how to attract more clients using SEO with none other than Brandon Leibowitz, the mastermind behind SEO Optimizers.Meet Brandon LeibowitzBrandon Leibowitz has been running his digital marketing company, SEO Optimizers, since 2007. His company specializes in helping small and medium-sized businesses boost their online traffic, leading to more clients, sales, and leads.Key Takeaways from the Podcast:The Secret to SEO SuccessPerseverance and Patience: Brandon emphasizes the importance of staying persistent. SEO takes time, and challenges should be seen as opportunities to learn and grow.How to Attract Clients with SEOContent is King: Google loves text, so make sure your website is rich with content.Backlinks Build Trust: Get other websites to link to yours. The more trustworthy the sites linking to you, the more Google trusts your site.Step-by-Step SEO Tips for EntrepreneursKeyword Research: Use tools like Google Keyword Planner to find the right keywords.Content Optimization: Add more text to every page, sprinkle in keywords naturally.Backlinks Strategy: Build relevant backlinks from authoritative sites.Internal Linking: Link your pages together strategically to help Google understand your site's structure.Update Regularly: Fresh content signals to Google that your site is active and relevant.Real-Life SEO Example:Brandon shares a case study of a car leasing company with a 20-year-old domain. Despite having many backlinks, they weren't getting traffic due to their website's structure. After optimizing the website for SEO, they saw a dramatic increase in rankings within a month.Tools & Resources Mentioned:Google Keyword Planner: A free tool for keyword research.Surfer SEO: A tool to analyze keyword usage compared to competitors.TubeBuddy & VidIQ: Tools for optimizing YouTube videos.Frequently Asked SEO Questions:How many times should you use a keyword in your content?Analyze your competition. Tools like Surfer SEO can help determine the optimal keyword density.Can AI tools help with SEO?AI tools can assist with ideas and outlines, but they shouldn't replace human creativity and accuracy.Common SEO Mistakes to Avoid:Buying Low-Quality Backlinks: This can hurt your rankings.Ignoring Mobile Optimization: Ensure your website is mobile-friendly as mobile searches dominate.Final Thoughts:SEO is a long-term strategy that requires patience, perseverance, and continuous learning. Diversify your traffic sources to ensure sustainability and success. Don't miss out on the wisdom shared in this episode; it's time to start implementing these strategies for exponential business growth.#SEOOptimizers #BrandonLeibowitz #SEO #DigitalMarketing #Backlinks #ContentStrategy #AwakenedTitansPodcast #PodcastSupport the show

As we kick off the New Year, we’re excited to bring you a fresh episode of SEO resolutions and the valuable lessons we've learned. Today, we have Chris Williams from Elite Web Professionals joining us. In 2024, they focused on re-optimizing their website by addressing outdated content and refreshing it to improve the customer journey. Visitors should find exactly what they're searching for, leading to increased traffic. Chris emphasizes the importance of learning the basics of SEO to hold providers accountable. Google continuously updates algorithms to enhance user experience, making unique and relevant content crucial. Local SEO has become more important, as Google tailors results to the user's location. Leveraging locality and staying updated with SEO changes can yield better results. Explore the rise of voice search and the significance of AI and automation in optimizing for "search everywhere." Tune in for insights and strategies to optimize your SEO in 2025! Keywords: SEO resolutions, SEO 2025, Chris Williams, Elite Web Professionals, digital marketing, local SEO, voice search, AI in marketing, automation, Google algorithms, website optimization Hashtags: #SEOResolutions #DigitalMarketing #ChrisWilliams #EliteWebProfessionals #LocalSEO #VoiceSearch #AIinMarketing #WebsiteOptimization #MarketingMadMen #2025SEO #MarketingPodcast Key Takeaways: Importance of re-optimizing outdated website content Leveraging locality for better SEO results Role of Google’s algorithm updates in user experience Rise of voice search and its significance Integration of AI and automation in SEO strategies patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Harry Roberts, Google Developer Expert and web performance consultant, about thinking like a performance engineer. Learn about Core Web Vitals, user journey testing, and practical tips for optimizing website speed and user experience. Links https://csswizardry.com/about https://webperf.social/@csswizardry https://x.com/csswizardry https://www.linkedin.com/in/csswizardry Speculation Rules (https://csswizardry.com/2024/12/a-layered-approach-to-speculation-rules) Containment by tightening up your caching (https://csswizardry.com/2024/08/cache-grab-how-much-are-you-leaving-on-the-table) https://speakerdeck.com/csswizardry/how-to-think-like-a-performance-engineer We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Emily, at emily.kochanekketner@logrocket.com (mailto:emily.kochanekketner@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understand where your users are struggling by trying it for free at [LogRocket.com]. Try LogRocket for free today.(https://logrocket.com/signup/?pdr) Special Guest: Harry Roberts.

Join us as we welcome Doug Kimball, CMO of OntoText, a semantic knowledge graph company revolutionizing how businesses connect and understand their data.  In this insightful episode, Doug explains how OntoText helps enterprises make sense of complex data structures, enabling them to find valuable insights across various industries. Learn about the power of knowledge graph technology in solving data challenges, improving lead generation, and enhancing website conversions.  Doug also shares his experience as a CMO, offering valuable advice on leadership, marketing strategies, and the importance of continuous learning in the ever-evolving field of marketing.  

In this episode, Steve Fretzin and Julia Hensel discuss:The critical role of SEO in driving law firm growthAdapting to Google's shifting algorithms for visibilityMobile optimization as a key factor for conversionsLeveraging local search strategies for competitive legal markets Key Takeaways:Law firms with strong reputations and histories are ideal candidates for SEO, but smaller-budget firms in large geographies should explore alternative marketing strategies.Google's recent algorithm updates focus on "helpful content" written for people rather than content optimized purely for search, impacting firms using mass-generated or AI-driven content strategies.Many legal websites fail to optimize for mobile, with critical features like inquiry forms often buried at the bottom of pages, significantly reducing conversions.Local Service Ads (LSAs) operate on a pay-per-lead model and require proper tracking and optimization to ensure ROI, particularly in competitive markets. "Google looks for expertise, experience, authoritativeness, and trust. If you are a firm with strong results, with many different cases you can speak to on your site, you're able to prove a lot of those elements, and SEO will be a really strong fit for you." —  Julia Hensel Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 About Julia Hensel: Julia Hensel is the CEO of Lexigate, an SEO agency that services law firms. In her role at Lexigate, Julia oversees the agency's work across website development, content creation, on-page optimization, link building, local strategies, and more. Lexigate focuses on driving measurable growth in signed cases and guarantees an increase in the first year of working together—or will work for free until targeted results are achieved. Connect with Julia Hensel:  Website: https://lexigate.com/Email: julia.hensel@lexigate.comLinkedIn: https://www.linkedin.com/in/juliawittrockhensel/ & https://linkedin.com/company/lexigateFacebook: https://www.facebook.com/lexigateagencyInstagram: https://www.instagram.com/lexigate_com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Send us a textIn this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.Topics covered in today's conversation include:

In this podcast episode, Lori Lyons emphasizes the critical importance of visibility for entrepreneurs in the digital age. She discusses how a strong online presence can attract clients, establish credibility, and differentiate businesses from competitors. Lori shares practical strategies for enhancing visibility, including optimizing websites, engaging on social media, creating valuable content, and building relationships through networking and collaborations. She also highlights the benefits of video content, LinkedIn, and offering free resources. Lori encourages entrepreneurs to take actionable steps to increase their visibility and grow their businesses, emphasizing that it's never too late to start. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

AIAP Photographers discuss how to effectively attract new photography clients. What photography marketing strategies are most successful. How to jump-start your photography business growth. This discussion covers client acquisition and lead generation techniques for photographers and photography advertising tips. Learn how to define your target audience and build your photography brand. AIAP Photographers also discuss networking, referral programs, booking platforms, promotional ideas and local photography lead generation. In addition, the discussion considers SEO, Social Media Marketing and Website Optimization for photographers. Photographers also discuss the value of a solid, old-fashioned portfolio, and the value of in-person contacting and networking. This episode is a gold mine of business-building resources. The Association of Independent Architectural Photographers™ was established in 2001 and is an Internet-based trade association with one primary purpose: To promote the professional success of established independent architectural photographers. Membership in the AIAP is open to full-time professional architectural photographers. You can find the AIAP online at www.aiap.net. This Podcast is Copyright 2024 The Association of Independent Architectural Photographers™, All Rights Reserved. This content may not be used in full or in part without the written consent of the AIAP. ➤➤Don't forget to like the podcast and subscribe to the channel.

AIAP Photographers discuss how to effectively attract new photography clients. What photography marketing strategies are most successful. How to jump-start your photography business growth. This discussion covers client acquisition and lead generation techniques for photographers and photography advertising tips. Learn how to define your target audience and build your photography brand. AIAP Photographers also discuss networking, referral programs, booking platforms, promotional ideas and local photography lead generation. In addition, the discussion considers SEO, Social Media Marketing and Website Optimization for photographers. Photographers also discuss the value of a solid, old-fashioned portfolio, and the value of in-person contacting and networking. This episode is a gold mine of business-building resources. The Association of Independent Architectural Photographers™ was established in 2001 and is an Internet-based trade association with one primary purpose: To promote the professional success of established independent architectural photographers. Membership in the AIAP is open to full-time professional architectural photographers. You can find the AIAP online at www.aiap.net. This Podcast is Copyright 2024 The Association of Independent Architectural Photographers™, All Rights Reserved. This content may not be used in full or in part without the written consent of the AIAP.

So recently a big healthcare advertising agency reached out to me through my website and handed me a great non-broadcast project for a massive pharmaceutical company. They handed me the project, no audition necessary.  And there are more jobs on the way. It looks like, fingers crossed, they're going to be a great partner and a recurring client. So how did I get this primo client, you might ask. Did I market to them for months with snappy content and radically consistent follow up? Plot twist! No! They found me using…. Google. Heard of it? They searched for medical narrators, found me, and dumped a bag of money on my doorstep. The fact is your dream client is searching online right now for someone with your exact skills. Maybe they need a voice actor who can crush their e-learning project. They type a few words into Google. Boom—pages of results. But where are you? Not page one. Not page two. You're somewhere way down in the witness protection program of search results where no one ever sees or hears you. That's why SEO matters. SEO is Search Engine Optimization. It's about showing up where your clients are already looking.  SEO isn't just for Fortune 500 companies with teams of search nerds in dark rooms optimizing algorithms. It's for you, the scrappy creative professional, the solopreneur making shit happen. But you don't need to spend hours every day on SEO or hire a full-time expert. With just an hour or two a week and a few smart strategies, you can start climbing in the Google rankings. And at the end, I'll show you my results after concentrating on SEO for less than a year. So, let's talk about the things you can do—simple, approachable strategies that even the busiest freelancer can tackle. For more: https://vopro.pro/vo-seo _____________________________ ▶️ Watch this video next: https://youtu.be/BzSc3XNnXls SUBSCRIBE: https://www.youtube.com/@vo-pro?sub_confirmation=1 The VO Freedom Master Plan: https://vopro.pro/vo-freedom-master-plan The VO Pro Community: https://vopro.app Use code You15Tube for 15% off of your membership for life. The VO Pro Podcast: https://vopro.pro/podcast 7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube Facebook Group: https://www.facebook.com/groups/vofreedom The VO Pro Shop: https://vopro.pro/shop Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/vopro.pro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.):  Recommended Book List with Links: https://amzn.to/3H9sBOO Gear I Use with Links: https://amzn.to/3V4d3kZ As an Amazon Associate I earn from qualifying purchases. For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro

In this insightful episode of the Inner Edison Podcast, host Ed Parcaut sits down with Brandon Leibowitz, an SEO expert and digital marketing guru, to delve deep into the world of search engine optimization and digital marketing strategies. Brandon shares his journey from discovering SEO in 2007 to building his own successful business, SEO Optimizers. He provides invaluable advice on the importance of content, backlinks, and keyword optimization for anyone looking to enhance their online presence. Listeners will walk away with actionable tips such as: The relevance of SEO in today's AI-driven world Understanding and building quality backlinks The significance of keyword research and content creation Enhancing visibility on platforms like YouTube, Yelp, and Google Whether you're a business owner, digital marketer, or just keen on understanding the digital landscape, this episode is packed with practical knowledge and expert insights that can help you step up your SEO game. Don't miss out on these secrets from an industry expert! Tune in and ensure your content gets the visibility it deserves. Special Offer: Listeners can visit SEOoptimizers.com for a free website analysis, and access to valuable resources curated by Brandon Leibowitz. Time Stamps: [00:00:01] Introduction and Guest Welcome [00:00:46] Brandon's Journey into Digital Marketing and SEO [00:01:45] The Future of SEO [00:02:24] Understanding SEO and its Implementation [00:04:02] Selecting the Right SEO Professional [00:09:44] Building Quality Backlinks [00:14:48] Enhancing Website Content and Keywords [00:23:37] How to Connect with Brandon and Special Offers Join us for this informative conversation, and make sure to subscribe, rate, and review the Inner Edison Podcast! What more information on Ed Parcaut  #EdParcaut #BrandonLeibowitz #InnerEdisonPodcast #SEO #DigitalMarketing #BusinessMarketing #Backlinks #SEOOptimizer #ContentMarketing #GoogleSEO #KeywordResearch #PodcastGuest #MarketingTips #SmallBusiness #OnlineVisibility #SearchEngineOptimization #GoogleRanking #DigitalStrategy #WebsiteOptimization

FULL SHOW NOTES: https://www.haileyrowe.com/website-optimization Join my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/ Facebook: https://www.facebook.com/haileyrowecoach Instagram: https://www.instagram.com/hailey_rowe Twitter: https://www.twitter.com/hailey_rowe

Join hosts Cody Wittick and Taylor Lagace on this special episode of The Bottom Line, as they dive deep into the intricacies of achieving industry benchmarks and optimizing e-commerce performance. Featuring guest Chase Clymer, the episode unpacks numerous facets of conversion rate optimization (CRO), product-market fit, and holistic customer journeys.Chase shares his journey in leveraging tools like ChatGPT and heat mapping software to create and test landing pages rapidly using the AIDA formula (Attention, Interest, Desire, Action). Through personal experiences and actionable insights, he emphasizes the need for authentic influencer content, robust filtering and sorting options for high-SKU stores, and the importance of user experience and design strategy on websites.Listeners will also walk away with practical advice on utilizing the ICE principle (Impact, Certainty, Ease) to evaluate and prioritize new ideas, enhancing average order value (AOV) through upsells and cross-sells, and understanding the user-centric approach to CRO.----------There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform.Go to: https://www.getsaral.com/ and get a 7-day free trial.--------------------------------------------------------------------Connect with Cody on LinkedIn or X .Connect with Taylor on LinkedIn or X.Discover Kynship.---------The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Tanu Javeri, Global Head of Search at Foundry, to explore the critical role of internal linking in SEO success. They discuss strategic approaches to internal linking, balancing user experience with search engine requirements, and practical tips for implementing effective internal linking strategies across large websites.

In this enlightening episode, we welcome Olga Yatsyna, CMO of Velitech and Chief Communication Officer at VeliGroup.  Velitech is a provider of B2B digital products for iGaming companies, offering a comprehensive ecosystem of solutions for online entertainment and sports betting businesses. Olga shares valuable insights on Velitech's approach to solving key challenges in the iGaming industry, their client acquisition strategies, and the role of website optimization in B2B marketing.  She also discusses her leadership style, staying updated with marketing trends, and offers advice for aspiring marketers in the B2B space.  

On this episode, Dots Oyebolu speaks with Andy Crestodina, Co-Founder and CMO at Orbit Media Studios. Andy shares insights on how AI is transforming marketing analytics and website optimization, highlighting practical strategies for marketers to improve performance through data analysis, ideation and filling content gaps.Key Takeaways:(03:41) AI should not be used to write content; it's best for ideation.(06:17) AI helps identify which topics perform best across different channels.(08:26) Analyzing conversion data and creating actionable charts with AI.(10:31) Anytime there's an export button, marketers should get excited.(14:30) AI can find deficiencies in website pages, enabling marketers to fix gaps.(20:56) Improving the click-through rate on calls-to-action boosts revenue.(23:36) AI can help marketers test multiple variations in A/B testing.(26:40) AI-driven gap analysis improves key pages' performance for conversions.(30:44) Combining human insight with AI optimizes digital marketing strategies.Resources Mentioned:Andy Crestodina - https://www.linkedin.com/in/andycrestodina/Orbit Media Studios - https://www.linkedin.com/company/orbit-media-studios-inc./Orbit Media Studios | Website -https://www.orbitmedia.comGoogle Analytics 4 -https://support.google.com/analytics/answer/10089681?hl=enSparkToro -https://sparktoro.com/Insightful Links:https://contentmarketinginstitute.com/articles/seo-strategy-aihttps://www.coursera.org/articles/ai-in-marketinghttps://www.orbitmedia.com/blog/ai-website-optimization/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join us in this episode as we delve into new performance features in Chrome DevTools with Umar Hansa. Learn about preloading, debugging techniques, and how to optimize website performance by focusing on key metrics. Links https://umaar.com https://x.com/umaar https://github.com/umaar https://www.youtube.com/c/UmarHansa https://www.linkedin.com/in/umarhansa https://www.tiktok.com/@umarhansaofficial https://dev.to/umaar https://www.debugbear.com/blog/fix-web-performance-devtools We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Emily, at emily.kochanekketner@logrocket.com (mailto:emily.kochanekketner@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understand where your users are struggling by trying it for free at [LogRocket.com]. Try LogRocket for free today.(https://logrocket.com/signup/?pdr) Special Guest: Umar Hansa.

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected realms of SEO, spirituality, and personal development. Join your host, Meny Hoffman, as he sits down with Stephan Spencer, a renowned SEO expert, author, and podcaster who integrates his profound spiritual beliefs into his professional life. Stephan Spencer's journey transcends traditional business success. As the founder of Netconcepts and author of multiple books on SEO, Stephan has worked with some of the world's largest brands including Volvo and Sony, optimizing their online presence. In this episode, He discusses the importance of aligning personal values with professional goals, and how maintaining a mindset open to miracles can influence business growth and success. The conversation also delves deep into practical SEO strategies. Stephan emphasizes the necessity of integrating SEO from the planning stages of website development and using tools like Moz, Ahrefs, and Semrush for competitive keyword research. Stephan elaborates on the risks of depending solely on third-party platforms and the benefits of maintaining content on personal blogs or resource centers. He offers advice on developing linkable assets and ensuring proper setup of Google Search Console and Analytics to track performance.   00:04:24 - Balancing SEO expertise with spiritual purpose pursuits. 00:07:51 - SEO builds enduring assets; PPC has limitations. 00:10:04 - Research keywords, plan content, build linkable assets. 00:13:26 - Combine text with visuals for engaging content. 00:18:48 - Own your content; don't rely on platforms. 00:22:03 - Ensure Google accounts and tools are set up. 00:25:42 - Substantiated SEO case studies with detailed results. 00:27:15 - Free SEO hiring guide and interview tools available. 00:32:55 - Synchronicities increase with benevolence, creating cycles. 00:35:15 - Personal growth starts within, influences others. 00:38:01 - Optimize SEO: Research keywords, prioritize user-friendly content.     When you plan to redesign your website and you want to make sure that you're optimizing your SEO, research keywords in advance using tools such as Semrush or Moz Keyword Explorer, in order to identify keywords that your competitors are ranking in, and you're not. Too many companies work so hard at search engine optimization that they make their sites keyword-rich, but also extremely boring and unhelpful. What should you do? Use those keywords, have rich and valuable content, but avoid a long wall of text. Instead, use short sentences and short paragraphs, while adding lots of imagery, screen shots, pull quotes, and YouTube embeds. That's the way you can have the best of both worlds. If you hire a professional firm to help you with SEO, don't just look for a referrals page; look for a results page, with actual numbers that you can analyze. Ideally, this should include case studies explaining the background information, the solution, and results that substantiate the claims that the company makes. You should also be able to take the firm's clients' URLs and use various tools to verify that the results are to your satisfaction. Social media presents two obvious problems: first, you're subject to the rules and whims of the social media companies, and second, no one looks at posts from last month. So turn your social media posts into blog entries on your website- but call them something else, like a research center, academy, or university. Make sure to organize them by subject rather than by date, so that it won't matter how long they've been up.  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show  Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez.Key Takeaways:Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.Behavioral Insights: Clarity's screen recordings and heatmaps revealed user interactions, helping to optimize links and reduce customer frustration.Pop-up Optimization: Observations from Clarity data prompted Crystal to revise her pop-ups, aiming for a more user-friendly experience to prevent high bounce rates.Rage Clicks & Dead Clicks: Addressing rage clicks and dead clicks helped improve site navigation, enhancing user satisfaction and potential affiliate conversions.Weekly Reports: Regular reports from Clarity allowed Crystal to monitor ongoing site performance and adjust based on user behavior patterns.Listener Action Items:Install Microsoft Clarity on your website and begin analyzing user behavior through heatmaps and session recordings.Adjust your pop-ups based on user interaction data to improve engagement and reduce bounce rates.Monitor rage clicks and dead clicks, ensuring that clickable elements lead to relevant pages or actions.Send me a text!Support the showSearch the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. Key Takeaways:Introduction to Kechia Taylor:Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.Thriving Without Social Media:Kechia explains why she stepped away from social media and how local SEO has become her primary strategy for attracting clients.She emphasizes that local SEO can be more effective than social media for reaching targeted audiences.Local SEO Strategies:Kechia shares her tips for optimizing Google Business Profile, including the importance of consistent information and using geotagged photos.She highlights the power of platforms like Apple Maps and Yelp for local businesses.Leveraging Pinterest for Local Businesses:Kechia reveals how she uses Pinterest as a powerful tool for local SEO, creating boards that showcase her work and connect with local audiences.She explains how Pinterest's search ranking can outperform other social media platforms like Instagram, making it a valuable asset for brick-and-mortar businesses.Handling Negative Reviews and Building a Positive Online Presence:Kechia provides insights on responding to negative reviews.She advises on how to maintain a positive online reputation by actively managing and responding to reviews on platforms like Google.Connect with Kechia Taylor:Website: SEO For The Beauty ProLinkedInSend me a text!The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts Spotify The Feminine Advantage: An Empowering Series for Women ConsultantsSix must-listen episodes that tackle key challenges for women entrepreneurs.Listen on: Apple Podcasts SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

From our Sponsors at SimmerGo to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & SimoNew Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO's Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the EpisodePiwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine OptimisationGoogle Satisfaction Score PaperSMX LondonConnect with Michael KingLinkedinhttps://ipullrank.com/ This podcast is brought to you by Juliana Jackson and Simo Ahava. Intro jingle by Jason Packer and Josh Silverbauer.

Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit.Key Takeaways:Introduction to Dolly DeLong:Dolly DeLong introduces her dual roles as a Middle Tennessee family photographer and a systems and workflow educator.She shares her experience of separating her photography and education businesses to better serve her audience and improve website clarity.The Importance of SEO:Dolly emphasizes the critical role of SEO in building a sustainable business, contrasting it with the fleeting nature of social media trends.Crystal and Dolly discuss the challenges and rewards of focusing on long-term SEO strategies versus short-term social media tactics.Real-World SEO Challenges:Dolly shares her ongoing project of optimizing two separate business websites and the importance of clear messaging for different target audiences.Crystal highlights the common misconception that simply having a website equates to good SEO, emphasizing the need for continuous optimization.Introduction to the SEO Audio Summit:Dolly introduces the free SEO Audio Summit, which features short, actionable tips from over 23 SEO experts.The summit is designed to provide entrepreneurs with easy-to-implement strategies that can significantly impact their online presence.SEO Bundle Details:Dolly shares details about the upcoming SEO bundle, which includes over $2,500 worth of resources for just $97 during the initial launch period.The bundle is designed for business owners who are ready to take their SEO to the next level, offering tools and strategies that can be implemented over time.Listener Action Items:Sign up for the free SEO Audio Summit, starting on August 13th.Explore the SEO bundle, available for purchase starting August 19th, with early access for those on the waitlist.Join the Waitlist For The SEO Bundle to get first access!!Send me a text!I've got thirty seconds to tell you about Wix Studio, the web platform for agencies and enterprises. Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix sitesTime's up but the list keeps going. Step into Wix Studio to see more!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Jephonie Villegas, Head of SEO at My Biz Niche, to discuss the crucial intersection of SEO and user experience in web development. They explore the importance of integrating SEO from the start of a project, strategies for balancing technical optimization with user-friendly design, and how to measure the success of these efforts.

In this solo episode, I share a comprehensive marketing plan tailored to tech consultants implementing SaaS platforms like Salesforce, NetSuite, and HubSpot. I break down the plan into six key segments—Brand and Positioning, Website Optimization, Content Strategy, LinkedIn Presence, YouTube and Email Marketing, and Future Strategies—over a 12-month period. Whether you're starting from scratch or refining your current efforts, I provide actionable insights and resources to enhance your marketing effectiveness and drive business growth. Tune in for practical advice and a structured approach to simplify your marketing journey.Resources and Links329 - Get More Sales Through SEO With Gert MellakSEOLeverageWant to get the playbooks? Email coni@paulhigginsmentoring.com486 – Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett MartinZenatta Consulting467 – Tube Talk: How to use YouTube to Grow Your Cloud Consulting BusinessitGenius Youtube channel381 – Get 30 Leads A Month To Your Cloud Consulting Business Leveraging Youtube With Paul MinorsPrevious episode: 550 - Demystifying Outsourced SDRs: Key Insights for Success with Filip PopovCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant's RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources

This week's episode of Win The Hour, Win The Day Podcast interviews, Raymund Mitchell. Are you overlooking your website's potential? Join Kris Ward and Ray Mitchell as they explore the critical importance of your website in today's digital world. In this insightful episode, you'll discover:- Why your website is like an employee that never sleeps.- How regular audits can transform your website's effectiveness.- The power of optimizing your website for better engagement and conversion. Dive into the secrets of website optimization and unlock the full potential of your online presence! Don't miss out on these expert insights. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/  LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Raymund Mitchell at:  Website: https://madeforyoumedia.com/Amazon (Magical Websites For Coaches): https://www.amazon.com/Magical-Websites-Coaches-Independent-Effective/dp/B0CHL16CZ8 #WebsiteOptimization#DigitalMarketingTips#KrisWard

Hey OBMs! Get ready for an episode that'll realllly make you rethink your strategy on getting your business noticed online. Our host Ashley Connell, founder of Prowess Project, sits down with Iris Goldfeder, CEO fo Gas Stove Creative, a true wizard in the world of SEO and digital marketing.  In this episode, we'll dive into the heart of search engine optimization. Whether you're running a cozy local shop or aiming for national recognition, Iris breaks down why SEO is integral to your success. She doesn't just throw around fancy terms - she gives you real, actionable steps to make your website get the search results you want.   01:36 Meet the Guest: Iris Goldfeder 03:52 Understanding SEO Basics 12:15 Importance of Google Business Profile 15:59 AI and SEO: Enhancements, Not Replacements 19:20 Achieving First Page Rankings 20:11 Understanding Organic and Paid Search Results 21:21 Effective Naming Conventions for SEO 24:10 The Role of Videos and Images in SEO 28:26 Maintaining Consistency in SEO Efforts 30:15 Local vs. National SEO Strategies 34:18 Final Thoughts and Expert Advice     Links GasStoveCreative - https://gasstovecreative.com/ The Cookbook Podcast - https://gasstovecreative.com/the-cookbook-podcast/   Get more Prowess Project resources!  What is an OBM? Resources Get Trained as an Online Business Manager How Prowess Project Job Matching Works

This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath*We talk about so many SEO-adjacent topics:strategies for boosting conversions, the significance of focusing on the user, and the utilization of tools like heat maps and session recordings to analyze and improve website performance. Key takeaways include: understanding scroll depth, identifying dead clicks and rage clicks, and integrating user behavior data to optimize content and technical SEO. The episode offers actionable insights for business owners, SEO enthusiasts, and solo entrepreneurs looking to enhance their website's performance effectively and efficiently.00:00 Introduction to SEO and User Experience00:39 Welcome to the Simple and Smart SEO Show00:58 Meet Celeste Gonzalez01:36 Celeste's Journey into SEO02:14 The Story Behind Rickety Roo03:01 Celeste's Role at Rickety Roo05:29 Women in Tech SEO Community07:42 Importance of Mobile Optimization11:07 Microsoft Clarity and SEO Adjacency18:10 Using Heat Maps and Session Recordings18:32 Optimal Data Collection Periods19:29 Seasonality and Data Relevance20:16 Limitations and Features of Microsoft Clarity22:43 Key Metrics for Solo Entrepreneurs24:30 Understanding User Behavior with Heat Maps26:04 Enhancing User Journeys with Content Insights28:47 E-commerce Insights and Smart Events35:29 Tracking Changes and User ExperienceConnect With Celeste:LinkedinXRead The Article That Inspired This Episode on The Wix Learning HubSend me a text!School of Podcasting -Launch, Grow, Monetize Your PodcastYou're don't know where to learn to podcast. Now You do. Click the link.Listen on: Apple Podcasts Spotify This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

Today we are joined by Paul Kuthe and Scott Fish, two marketing experts who work closely with our clinic in Vancouver. Paul and Scott dive into marketing strategies for wellness and health businesses, offering invaluable insights and practical tips. Scott Fish, founder of 32 Degrees Digital, shares his expertise in digital marketing for health and wellness clients. Paul Kuthe, a former adventure athlete turned business coach, discusses how to create a business that thrives and brings joy to its owner. They address common challenges wellness business owners face, such as feeling overwhelmed by marketing tasks and ensuring their online presence accurately reflects their services. Scott explains the importance of updating your website and SEO strategies when adding new services. Paul emphasizes focusing on the client's journey and how your services can solve their problems. Our guests also discuss cohesive branding across platforms, the benefits of Google Ads versus social media ads, and how to effectively target your ideal clients. They share personal experiences and tips on vetting marketing professionals to avoid common pitfalls. Paul and Scott introduce their Story Cohort starting on August 1, offering a deeper dive into developing your brand, creating effective marketing funnels, and improving sales strategies. Don't miss this opportunity to learn from two seasoned professionals passionate about helping wellness businesses succeed. We hope you enjoy this insightful and inspiring episode. If you find it valuable, please share it with others who might benefit from Paul and Scott's wisdom and experience. Join the webinar and Story Cohort: https://storycohort.com/ Get all the links, resources, and show notes here: https://wellnesscentercreators.com Sponsored by Jane App, offering online booking, charting, scheduling, secure video, and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Episode Summary: In this episode of the Simple and Smart SEO Show Follow Through Fridays, I share how I integrated tips from Katlyn Paskorz to improve product descriptions and resolve long-standing issues with my Google Ads account. Key Takeaways:Integrating Customer Feedback:I realized the importance of using customer language in my website content. By incorporating feedback, such as a client's comment about getting a "mom win" from a photo collage, I improved my product descriptions using Chat GPT and client reviews.Google Business Profile Optimization:I took the time to review and update my Google Business Profile, removing outdated posts and focusing on what I want my business to be known for: senior night photo collages and giant senior photo props. Leveraging Google Ads and Tools:One of the most significant actions I took was resolving an issue with my Google Ads account that had prevented me from running ads. Community Feedback:I share a success story from a member of the SEO Squad who applied advice from our guest speakers to improve her website. This reinforces the value of taking actionable steps based on expert insights.Connect with Me:Website: Simple and Smart SEO ShowEmail: hello@simpleandsmartseo.comClosing Thoughts: I encourage you to focus on one actionable tip at a time and keep moving forward. Whether it's updating your website or fixing a technical issue, small steps can lead to significant growth.Send me a text!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

DIY Tips for Effective Website Optimization (SEO) on a Budget Join Franklin 'The Pestgeek' Hernandez as he shares essential DIY tips for effective website optimization on a budget. In this blog post, you'll learn why mastering your own SEO techniques is crucial when you can't afford costly marketing services. Franklin breaks down the steps to create and optimize your web pages efficiently, ensuring you get the best results without breaking the bank. He covers everything from interlinking pages, creating schema markup, and producing backlinks, providing practical advice to help you succeed in the competitive digital landscape. The Importance of DIY SEO In today's digital age, having a strong online presence is essential for any business. However, hiring a marketing company to manage your SEO can be prohibitively expensive, especially for small businesses and startups. This is where DIY SEO comes into play. By learning and implementing your own SEO strategies, you can save money while still achieving significant results. Understanding the Basics of SEO Before diving into specific techniques, it's important to understand the basics of SEO. SEO, or Search Engine Optimization, refers to the practice of optimizing your website to rank higher in search engine results. This involves various strategies and techniques designed to improve your site's visibility and attract more organic traffic. Creating and Optimizing Web Pages One of the first steps in DIY SEO is creating and optimizing your web pages. This involves a few key tasks: Keyword Research: Identify the keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner or Ahrefs to find relevant keywords with high search volume and low competition. Content Creation: Create high-quality, valuable content around these keywords. Ensure that your content is informative, engaging, and provides real value to your readers. On-Page Optimization: Optimize your web pages by including keywords in strategic locations such as titles, headings, meta descriptions, and throughout the content. Also, make sure to optimize images by using descriptive file names and alt text. Interlinking Pages Interlinking is a crucial aspect of SEO that involves linking your web pages to each other. This helps search engines understand the structure of your website and can improve the ranking of your pages. Here are some tips for effective interlinking: Use Descriptive Anchor Text: When linking to another page, use descriptive anchor text that includes relevant keywords. This helps search engines understand the content of the linked page. Link to Relevant Content: Ensure that the pages you are linking to are relevant to the content on the current page. This provides a better user experience and can improve your site's SEO. Create a Logical Structure: Organize your website in a logical manner with a clear hierarchy. This makes it easier for search engines to crawl and index your pages. Creating Schema Markup Schema markup is a type of microdata that you can add to your website to help search engines understand your content better. This can improve your site's visibility in search results and enhance your search listings with rich snippets. Here's how to create schema markup: Identify the Type of Content: Determine the type of content you want to markup, such as articles, products, reviews, or events. Use Schema.org: Visit Schema.org to find the appropriate markup for your content type. This site provides a comprehensive list of schema types and properties. Add the Markup to Your HTML: Incorporate the schema markup into your HTML code. You can use JSON-LD, Microdata, or RDFa formats. JSON-LD is the recommended format by Google. Test Your Markup: Use Google's Structured Data Testing Tool to ensure that your schema markup is correctly implemented. Producing Backlinks Backlinks, or inbound links,