Retail management and marketing - for iPad/Mac/PC

Retail management and marketing - for iPad/Mac/PC

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How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout…

The Open University


    • Jun 10, 2011 LATEST EPISODE
    • infrequent NEW EPISODES
    • 7m AVG DURATION
    • 26 EPISODES


    Search for episodes from Retail management and marketing - for iPad/Mac/PC with a specific topic:

    Latest episodes from Retail management and marketing - for iPad/Mac/PC

    Store operations

    Play Episode Listen Later Jun 10, 2011 6:23


    A look at how stores plan and operate, focussing on Waterstone's and Clarks.

    Transcript -- Store operations

    Play Episode Listen Later Jun 10, 2011


    Transcript -- A look at how stores plan and operate, focussing on Waterstone's and Clarks.

    Bar code technology

    Play Episode Listen Later Jun 10, 2011 7:17


    Looking at the increase and benefits of online shopping and barcode technology.

    Transcript -- Bar code technology

    Play Episode Listen Later Jun 10, 2011


    Transcript -- Looking at the increase and benefits of online shopping and barcode technology.

    The impact of marketing

    Play Episode Listen Later Jun 10, 2011 6:19


    The importance of marketing and communication.

    Transcript -- The impact of marketing

    Play Episode Listen Later Jun 10, 2011


    Transcript -- The importance of marketing and communication.

    The agency and the message

    Play Episode Listen Later Jun 10, 2011 7:38


    This video looks at how agencies help companies to raise awareness of their brand and promotions.

    Transcript -- The agency and the message

    Play Episode Listen Later Jun 10, 2011


    Transcript -- This video looks at how agencies help companies to raise awareness of their brand and promotions.

    Online retail marketing

    Play Episode Listen Later Jun 10, 2011 8:03


    An online entrepreneur challenges the existing state of high street retail.

    Transcript -- Online retail marketing

    Play Episode Listen Later Jun 10, 2011


    Transcript -- An online entrepreneur challenges the existing state of high street retail.

    Building a brand

    Play Episode Listen Later Jun 10, 2011 8:36


    How should a retailer go about building their brand, and what is meant by 'a brand'?

    Transcript -- Building a brand

    Play Episode Listen Later Jun 10, 2011


    Transcript -- How should a retailer go about building their brand, and what is meant by 'a brand'?

    PR in retailing

    Play Episode Listen Later Jun 10, 2011 5:46


    Several small businesses explain how they have used public relations to help their businesses grow and make an impact.

    Transcript -- PR in retailing

    Play Episode Listen Later Jun 10, 2011


    Transcript -- Several small businesses explain how they have used public relations to help their businesses grow and make an impact.

    How supply chains work

    Play Episode Listen Later Jun 10, 2011 7:36


    Using frozen peas as an example, this video takes us through the complete supply chain process.

    Transcript -- How supply chains work

    Play Episode Listen Later Jun 10, 2011


    Transcript -- Using frozen peas as an example, this video takes us through the complete supply chain process.

    Retail buying in the fashion industry

    Play Episode Listen Later Jun 10, 2011 8:42


    Transcript -- Retail buying in the fashion industry

    Play Episode Listen Later Jun 10, 2011


    Transcript -- A look at how UK fashion companies trade overseas.

    Independent retailers

    Play Episode Listen Later Jun 10, 2011 4:55


    Several independent retailers explain why they are a preferred alternative to the high street.

    Transcript -- Independent retailers

    Play Episode Listen Later Jun 10, 2011


    Transcript -- Several independent retailers explain why they are a preferred alternative to the high street.

    The Internet debate

    Play Episode Listen Later Jun 10, 2011 10:20


    Experts discuss the internet tools available to retailers.

    Transcript -- The Internet debate

    Play Episode Listen Later Jun 10, 2011


    Transcript -- Experts discuss the internet tools available to retailers.

    The retail sector in 2020

    Play Episode Listen Later Jun 10, 2011 8:25


    How technology has changed and drives retail and consumerism, and the use of statistics and date.

    Transcript -- The retail sector in 2020

    Play Episode Listen Later Jun 10, 2011


    Transcript -- How technology has changed and drives retail and consumerism, and the use of statistics and date.

    The future of retail management

    Play Episode Listen Later Jun 10, 2011 8:17


    Businesses reflect on what the future hold for them and where they might be.

    Transcript -- The future of retail management

    Play Episode Listen Later Jun 10, 2011


    Transcript -- Businesses reflect on what the future hold for them and where they might be.

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