Podcasts about aeolidia

Margo and Abby cover a dynamic mix of topics on this episode of Creative Current Events, from the devastating fires in Los Angeles and their impact on communities and the arts, to creative business trends and lessons from the sudden closure of Kansas City Canning Company. They share updates on the Getty's initiatives, including their Open Content Program and merger with Shutterstock, delve into IKEA's revival of ‘70s design, and spotlight eco-friendly Alkemis Paint. Plus, they explore the potential TikTok ban, Seinfeld's take on AI, and a call for volunteers to help preserve historical documents.  Mentioned in this episode: Erin Gallagher - Sponsor Families affected by the LA Fires https://www.instagram.com/erin.gallag.her/   Her Spreadsheet https://docs.google.com/spreadsheets/d/10yby5fqb4OdqhhakJBN-6ZYWh7nyJ2ZoEWGoOUESDSo/edit?fbclid=PAZXh0bgNhZW0CMTEAAabsc3b7pNXns-8dAKsp_LktE87Au26EVj4Z0BvaH_TbqjRhKaQoYHRtcBU_aem_3GiEBeXCFqhQKZtg-FIioQ&gid=0#gid=0   Pasadena Humane Society https://www.instagram.com/pasadenahumane/   Article- How to help artists and art workers devastated by Los Angeles wildfires https://www.theartnewspaper.com/2025/01/14/los-angeles-wildfire-fundraisers-support-artists-art-workers   Getty Open Content Images  https://www.getty.edu/projects/open-content-program/faqs/   Getty Open Content Article  https://www.openculture.com/2024/03/the-getty-makes-nearly-88000-art-images-free-to-use-however-you-like.html   Getty/Shutterstock Merger https://www.reuters.com/markets/deals/shutterstock-merge-with-getty-images-deal-valued-37-billion-2025-01-07/   All the astounding works that are entering the public domain! https://www.artnews.com/art-news/news/public-domain-matisse-frida-kahlo-robert-capa-works-1234729194/   An interesting article on copying via Aeolidia, (because the Emily McDowell article on Public Domain is not available) https://aeolidia.com/what-to-do-when-someone-copies-your-design/   Ikea's New Old Releases https://www.dezeen.com/2024/12/17/ikea-nytillverkad-collection-byakorre-shelf-2025-design/   Conscientious Alkemis Paint https://alkemispaint.com/collections/all#   TikTok Ban https://www.bbc.com/news/articles/clyng762q4eo   What to know about RedNote (where TikTok users are flocking) https://www.usatoday.com/story/news/2025/01/16/what-is-rednote-tiktok-ban/77725672007/   Jerry Seinfeld on Jimmy Fallon.. & AI thoughts https://www.instagram.com/p/DEXoj66OXMU/   Fyxer AI https://www.fyxer.com/   The National Archive is looking for people who can read cursive!! https://people.com/national-archives-is-looking-for-volunteers-who-can-read-cursive-8775099   Here's how to start reading & transcribing! https://www.archives.gov/citizen-archivist/missions   Connect with Abby: https://www.abbyjcampbell.com/ https://www.instagram.com/ajcampkc/ https://www.pinterest.com/ajcampbell/   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry  

This week, we have Arianne Foulks from Aeolidia back on the podcast. Arianne was on episode 114 talking about abandoned cart email sequences, and she also came on for episode 288 where we talked about SMS and email marketing strategies.  Today, Arianne and I are talking about 2025 trends for e-commerce marketing. Arianne is a founder, speaker, and Shopify Partner who has focused her career on building impactful retail businesses. At Aeolidia, her design and development agency, she and her team create super-effective online shops for artists and designers. On today's episode, Arianne is sharing her thoughts on creating a great customer experience, how to best communicate with our customers, the importance of data utilization, and the rise of personalized shopping experiences. We also delve into practical tips on segmenting communication, managing marketing workload, and the benefits of live shopping events. Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well: We need to make it easy for stores to purchase from us We need to have clear pricing and terms & conditions We need to clearly communicate and add value at each touchpoint We need to focus on building strong relationships with our customers. And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.  Get Access to the Unlock Buyer Secrets Interview Series You can view full show notes and more at http://prooftoproduct.com/375  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Margo is joined by Arianne Foulks. Arianne is the founder of Aeolidia, a Shopify development agency that's been working with creative shop owners since 2004. Her team blends strategy and design to create super-effective Shopify sites, email marketing, and branding. She is also a popular educator and small business enthusiast. As a champion for creative brands, she has a 17+ year reputation for thoughtful redesigns that help businesses level up. She loves having a problem to solve, and has focused throughout her career on building online homes for fascinating people. She is also a mom of two teenagers, enjoys walking, and always has a pile of books by her bed.   Margo and Arianne discuss: Arianne's creative history of crafting beaded jewelry and zines in her childhood to transforming the online presence of creative e-commerce businesses How she cultivated her niche in the e-commerce industry The challenges of selling unique products in a market flooded with mass-produced items The power of storytelling in e-commerce. Core values and how they guide Aeolidia the significance of having a minimum viable product continuous evolution of brand voice How and why her team switched to a four day work week how to avoid scope creep and set good expectations when working with clients Using the Entrepreneurial Operating System to run a business   Connect with Arianne: https://aeolidia.com/ https://www.instagram.com/aeolidia/ https://www.linkedin.com/in/ariannefoulks/   Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill

“We all consider ourselves humble experts. So we all know that we're good at what we do, but ego does not get in the way around our workplace.”Arianne Foulks, CEO and founder of Aeolidia, a one-stop shop agency for creative ecommerce brands with 20+ years of market presence, was our recent guest on Agency Journey.If you want to build an efficient, adaptable agency that builds strong relationships with clients and employees—this episode will be perfect for you.Episode Insights:

I have been doing so much good content for other people and I'm doing my best to bring it back around so that you all have access to it and know about these resources. Recently, the team of Aeolidia asked me to weigh in with my thoughts on the changing landscape of wholesale trade shows for their blog. The post features comments from Arianne Foulks of Aeolidia, Abby Glassenbeg of Craft Industry Alliance, Morgan Cros, the founder of Original's Duckhead, and myself — all of us shedding light on our thoughts about in-person wholesale trade shows as we head into 2024.  I used this post as a starting point for this week's podcast episode. We're going to dive deeper into my personal thoughts on the state of wholesale trade shows and elaborate on some of my comments made in the blog post. Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well: We need to make it easy for stores to purchase from us We need to have clear pricing and terms & conditions We need to clearly communicate and add value at each touchpoint We need to focus on building strong relationships with our customers. And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.  Get Access to the Unlock Buyer Secrets Interview Series You can view full show notes and more at http://prooftoproduct.com/326  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Research has shown that you have about 8 seconds to capture people's attention when they come to your website.  That's the average attention span for your website visitors, and that's not a lot of time!  If you fail to articulate what you sell, who those products are for and how you're different from your competitors, you may have lost your chance to convert that potential customer. We have to be intentional about how we're interacting & connecting with our customers so that we're not only keeping their attention, but also converting them to customers. Today's guest is Arianne Foulk, of Aeolidia, a web and graphic design agency.  Arianne and her team work exclusively with brands with a penchant for design and they have launched thousands of online shops.  She loves having a problem to solve, and has focused throughout her career on building online homes for fascinating people. You may remember Arianne from episode 114 of Proof to Product where we talked about abandoned cart emails.  On today's episode we're talking about common mistakes she sees product business owners making with their e-commerce site, SMS marketing strategies, and why you need automated email flows—like welcome and abandoned cart sequences—to better nurture and retain your current customers. If you're a LABS member, Arianne will be joining us in April to lead us through achievable ways to optimize your e-commerce website for more sales. She'll also be back in July to do website audits for our LABS members! Keep an eye on our events calendar so that you don't miss these exciting trainings live! If you're not already in our LABS program, head to prooftoproduct.com/labs to learn more.  As a reminder, all past LABS trainings are available as replays (and we have a really rich archive of trainings)—but only active LABS members are able to attend our trainings live and ask questions. Today's episode is brought to you by our Proof to Product LABS program. If you are looking to strengthen your business foundation and are looking for coaching and a trusted community for support, come join Proof to Product LABS. Our vault of on-demand trainings runs deep, but the incredible community, the connections, and the collaborations are like no other. If you sell physical products, come join us! This is a space that was intentionally built just for you.   ENROLL NOW   You can view full show notes and more at prooftoproduct.com/288.  

Episode 1 with Holly Marsh. "The stereotype of ADHD is some grade school boy who is bouncing off the walls and not being able to sit still, and that's so not the case. Your brain is just wired a little differently and there are so many facets to that, which means not everyone is cookie cutter." Holly is a maker and illustrator and has been running her business, Marshmueller, for nine years. What started as a handmade business specializing in practical yet cute products for babies morphed into a line of goods for babies, kids, and kids at heart alike using Holly's hand-curated selection of colorful and quirky fabrics and now includes products featuring her bold, colorful hand illustrations. Her goods can be found on her website, as well as many small independent retailers across the country. She also specializes in helping clients with their Shopify sites and email marketing efforts as a freelancer for the agency Aeolidia. Holly is currently in treatment for breast cancer, and hopes to be done with that dang targeted chemo by next Spring. She lives in Astoria, Oregon, with her husband and her two boys, who are also neurodivergent. Website: www.marshmueller.com Patreon: www.patreon.com/marshmueller Instagram: @marshmueller If you are a woman who was diagnosed with ADHD in adulthood and you'd like to be a guest on this podcast, please reach out to Katy via email womenandADHDpodcast@gmail.com. Website: www.womenandadhd.com Twitter: @womenandadhd Instagram: @womenandadhdpodcast Katy Weber's website: www.worthitwithkaty.com

Has being an entrepreneur and your own boss helped unlock new skills or uncover new parts of your personality? It definitely has for Arianne Foulks, founder of Aeolidia, a design studio specializing in designing and developing custom e-commerce websites using Shopify, as well as logo design, product packaging, product photography, content creation, and business naming. Before starting Aeolidia in 2004, Arianne was shy and avoided talking to clients over the phone. Today, after 15 years in business and growing her team to more than twenty-three employees, Arianne is bold in her business. She speaks and teaches at events, hosts business owner brunches, and looks forward to talking with people about their companies.   On today's episode, Arianne and I chat about how she built her agency and grew her team over the years. We talk about common misconceptions some creative entrepreneurs have, the advantages of using Shopify, and the importance of abandoned cart emails. Arianne also shares details about the Goldman Sachs 10,000 Small Business Program, an investment program that helps entrepreneurs grow their businesses through education, capital and support services.  ON TODAY’S EPISODE:  Common misconception creative entrepreneurs have about branding, marketing, and websites What really goes into a logo and behind a brand  How Arianne moved into the branding, marketing, website world Aeolidia’s  e-commerce checklist  The importance of digging into data and analytics and knowing what's working and not working Why Arianne is a fan of Shopify for product based businesses Advice for shop owners on how to prevent abandoned carts  What sets Aeolidia apart from the competition How Arianne helps clients stick to their deadlines  The balance between business results and personal service  How having a baby forced Arianne to grow and delegate in her company  Resources, mentors, and  programs that have contributed to Arianne’s success KEY TAKE-AWAYS:  “The logo is the very tip of the iceberg of your brand. But when you know what's going on with an iceberg, most of it is underwater. At Aeolidia it’s all the underwater stuff that we love people to get started with first.” - Arianne Foulks “Customer service is really the foundation of building a good business.” - Arianne Foulks “I'm a firm believer in hiring people that are smarter than me and that can teach me a thing or two.” - Katie Hunt “I was a customer service pro by the time I got started working with clients, and that gave me such a huge leap in being able to just jump into it and do a good job.” - Arianne Foulks “It turns out that running a business is a very creative pursuit whether you're designing things or not, and I really find it satisfying the whole way through.” - Arianne Foulks “One of the quotes that's always in my head, I just think all the time is ‘What got you here will not get you there.”  - Arianne Foulks “There are some people that feel like, “Well, I hired you to design it and develop it. Just create it.” It's like, “Well, no. You as a business owner have to tell us what kind of copy, what kind of images, what kind of details you want on that.” - Katie Hunt “You have to remember that people who are almost buying something from you are really into it. It's something they actually want, so they're not unhappy to see it again.” - Arianne Foulks “You should be fairly aggressive about sending people the emails because they're already not buying the product from you. They've already decided not to. It's not like you can lose them any more than that.” - Arianne Foulks “If people don't know about your products, they're not going to purchase them.” - Katie Hunt  “I started realizing it's really fun to just run the business. It actually is a creative pursuit.”  - Arianne Foulks “I think my husband's least favorite words for me are, “I have an idea.” - Katie Hunt    LINKS Website: https://aeolidia.com/ Facebook: http://facebook.com/aeolidia Facebook group: https://www.facebook.com/groups/aeolidia.shipshape/ Instagram: http://instagram.com/aeolidia   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.  WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

TSBC Alum, Caroline Vasquez is the founder of Paloma’s Nest, a family-run business, founded in 2007, that creates timeless, heirloom-quality pieces and new traditions for modern families to celebrate wedding, baby, home and holiday.   The brand has been featured in countless publications including Martha Stewart, the New York Times, Magnolia Journal and more, and their work has been carried by Anthropologie and Nordstrom.   Today, Caroline combines her education as a professional counselor with her experience and passion for small creative business through Handcrafted Consulting, where she provides education on the marketing, growth and management of online business to clients worldwide. She also serves as the marketing consultant for the web design firm, Aeolidia.  All while also running Paloma’s Nest and nurturing her family.   On today’s episode, Caroline talks about the growth of Paloma’s nest,  staying true to your brand story in both your messaging and the products you sell,  why we need to be proactive in press and marketing outreach and why it’s so important to know who your customer is. ON TODAY’S EPISODE: When Caroline & her husband decided to start Paloma’s Nest Her experience when she started selling her products on Etsy How she came up with the name Paloma’s Nest Her product line & how it has grown over the last 11 years The steps she takes to protect her product line from copycats The importance of expanding to different product categories How Caroline and her husband split responsibilities & balance each other out when they are working together The press mentions that Paloma’s Nest has received & Caroline’s proactive approach towards getting her name out there Her mentoring & coaching business The types of services she offers in her coaching business Caroline’s advice for entrepreneurs just starting out in a product based business What’s next for Paloma’s Nest KEY TAKE-AWAYS: “Our kids were definitely raised in the studio. To this day they're right by our sides every day.” - Caroline Vásquez “A dove represents peace, and hope, and all of those wonderful things that we really do think comes through in our collection, and in our product.” - Caroline Vásquez “Our mission, our tagline, the essence of what we do is to create modern heirlooms.” - Caroline Vásquez “I've always sort of had a reverence for that, and for creating things that have so much meaning that families want to hang onto them, and want to pass them on to generations.” - Caroline Vásquez “We really pay attention to the core values of our brand in creating items that are going to be passed on, and we look to see where we can create products that will add to traditions, or create traditions in their own rights.” - Caroline Vásquez “One of the frustrations of being in the creative world is having your ideas stolen, or taken, or recreated, however you want to put that nicely.” - Caroline Vásquez “While people might sort of take your design, or take your idea, they can't take your brand. And they can't take your target customer.” - Caroline Vásquez “The ideas come and go. Trends and styles come and go and as long as you continue to offer the best possible quality product, and you're known for the service, and for the ideas and things that you're known for everything else will follow. - Caroline Vásquez “I think most importantly in working with your spouse is, we share the same work ethic for better or for worse. We're both really driven, we tend to let work consume us quite a bit, but at least we're doing it together.” - Caroline Vásquez “There's something really neat about knowing that the two of us fully created that together from scratch.” - Caroline Vásquez “It's important to develop your own brand aesthetic and to understand that may vary from your own personal preferences.” - Katie Hunt “You can't really do anything new for your business if you're not open to the process of change.” - Caroline Vásquez “The most successful businesses are successful because they focus on doing one thing and doing it really well.” - Caroline Vásquez   CONNECT WITH CAROLINE: Website: http://Palomasnest.com Facebook: https://www.facebook.com/palomasnest/ Instagram: https://www.instagram.com/palomasnest/ Pinterest: https://www.pinterest.com/palomasnest/ Twitter: https://twitter.com/palomasnest LINKS: Handcrafted Consulting FREE WORKSHOP ALERT!     SEO is a HOAX:  Why search ranking should NOT be a priority for creative entrepreneurs Join us for a free live workshop with Brice McBeth of Reap Marketing.  You may remember Brice from episode 62 of Proof to Product!   During this free one-hour workshop, Brice will uncover the traps of traditional SEO methods.  Things he has experienced first-hand with his own startups. He’ll reshape our thinking and teach us some unconventional methods to use great content to get more customers quickly.   Space is limited and a replay will be made available but only to those that register.  Save your seat at www.tradeshowcamp.com/convert. SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Philiy Page & guest expert Arianne Foulks talk about how to build a successful creative business on Shopify. Arianna Foulks is the founder of Aeolidia- where they design custom Shopify ecommerce websites, create logo and brand identity design, plus so much more including stats analysis, product photography, copywriting, business naming, marketing strategy, and SEO! Aeolidia has been setting up online shops for designers, makers, and other creatives since 2004, and certainly knows her stuff. You can grab more info at https://aeolidia.com/boost/ or read about Arianne on www.creativewomeninternational.com where you can sign up to hear more about great experts through the fortnightly mail out.

Delilah and Nicole talk to Arianne Foulks of branding and design company, Aeolidia. They discuss how to know when it’s time to rebrand, creating long-lasting branding, the importance of good design, why packaging is important and more! Visit www.dearhandmadelife.com for the show notes...

Today we release our very first ever BONUS EPISODE.  Today Tara is joined again by Arianne Foulks but this time they are talking about how e-commerce businesses can get more out of their websites so they can sell more of their products. Check out a wide array of strategic business classes geared towards the maker […] The post Episode 57.5 – BONUS: Ecommerce Tips from Aeolidia’s Arianne Foulks appeared first on What Works.

Today Tara connects with Arianne Foulks the Captain and Founder of Aeolidia a web and graphic design studio that has been working with creative, design-oriented shops since 2004. Aeolidia serves those at early stages on their path with informative blog and a supportive community and her agency builds fully custom e-commerce sites for established businesses […] The post Episode 57 – Growing an Agency with Aeolidia Founder Arianne Foulks appeared first on What Works.

On today's episode of the Craft Industry Alliance podcast we're talking about having a polished web presence for your blog and online store with my guests, Alicia Paulson and Arianne Foulkes. Alicia Paulson's blog, Posy Gets Cozy, has a large and devoted following. After eight years using a Typepad template and PayPal buttons to run her blog and business, Alicia hired Aeolidia to do a complete redesign of her online presence. She has a new logo, new colors, a new blog design, and a fresh Shopify site. Arianne explains at what stage a creative business should invest in a new website and professional branding, what the process looks like, and how much it costs. And, of course, we recommend great stuff we're loving right now. Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same. To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.