Podcasts about annuitas

Without a solid go-to-market (GTM) strategy, you might not be cutting through the noise to reach your audience and launch your product or service successfully. So, how do you make sure your GTM strategy packs the punch it needs? Hear it straight from an industry expert – in this episode, Adam B Needles (CEO of ANNUITAS) shares his thoughts on: The motivation behind Adam's book, The Chief Growth Officer's Handbook The importance of post-sale engagement Growth Ops mindsets, and how to approach them holistically Conversations being two-way – using omni-channel feedback collection. “Conversations are the underlying terra firma of go-to-market. And so the core of effective go-to-market is driving those conversations further.” - Adam B Needles This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com. Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmOur guest today is an incredibly skilled strategist, investor, and consultant. He excels at building powerful brands and has authored books like "Balancing the Demand Equation" and the latest release, "The Chief Growth Officer's Handbook." His expertise lies in assisting companies in developing contemporary, buyer-focused demand generation initiatives. He specializes in transforming lead-to-revenue processes, driving profitable revenue growth, and establishing enduring brands. Introducing Adam B. Needle, The Chief Executive Officer and Principal at ANNUITAS. Adam joins Casey today to challenge the misconception that a well-thought-out go-to-market strategy guarantees success. Furthermore, quality over quantity is crucial in lead generation. Rather than focusing on the volume of leads, it's essential to have meaningful insights about potential clients. Moreover, organizations don't need a CMO; they need integrated marketing functions. Demand elements, product marketing, and brand communications should align with relevant departments. In this episode, a plethora of myths are debunked, and harsh realities are confronted, making it a content-rich discussion.Connect with Adam:LinkedIn: https://www.linkedin.com/in/abneedles Website: https://www.annuitas.com Twitter: https://twitter.com/abneedles Balancing the Demand Equation - Book Link: https://a.co/d/12hGF4F The Chief Growth Officers Handbook - Book Link: https://www.annuitas.com/wp-content/uploads/2023/07/CGO-Handbook-2023_ANNUITAS.pdf Shoutouts:Matt Siegel - Matty In The Morning: https://www.instagram.com/MattyintheMorning Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/QmpI-rbDuy4 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

How do you step away from an agency you spent years building and growing when it begins to threaten your home life? How do you restructure for the sake of a new, healthier lifestyle?Carlos Hidalgo, former CEO of ANNUITAS and now co-founder and CEO of Digital Exhaust, joins the podcast to talk about his journey with leaving agency life behind to focus on his family, and how he made his triumphant return with a new business and outlook that prioritizes his personal life goals and relationships. He discusses the truth about work/life balance and how to divorce your career and your identity enough to live the life you choose, not the life work chooses for you.Connect w/ Carlos: https://www.linkedin.com/in/carlosahidalgo/Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes, and find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork and produced in collaboration with Circle Audio.

Lauren is a board member at Annuitas and Co-Founder in Women in Revenue, generally a badass in the sales profession.  In this episode Lauren and I talk about the current crossroads in digital transformation, inbound vs. outbound sales and the differences in selling software and professional services.  You can find her on LinkedIn or at Womeninrevenue.org

My guest today is the Vice President of Strategy for ANNUITAS a demand generation agency working with companies like Google and Airbnb. Erin Kelley is a strategic marketing leader with 14+ years of experience creating and optimizing growth and driving digital marketing programs for 20+ B2B, B2C, and non-profit organizations. Also, please don't forget to rate, review, and subscribe to this podcast to receive more content like today's episode. Interview Resources

Host Angela Earl talks with Erin Kelley, Vice President of Strategy at Annuitas, about what marketers should be thinking about for best-in-class measurement and optimization.

Carlos Hidalgo was guest number 122 on "Cool Things Entrepreneurs Do" in Novermber 2015, At that time he was the founder and CEO of ANNUITAS and was leading the 10 year old company through amazing growth. Then a year later he decided he had to make some hard choices, and decided to walk away from the company to choose a different life for himself and his family. Can a CEO of a successful company really walk away? Carlos did just that. He told his board in October, and 4 months later told the world. What surprised him the most was how many other CEOs, Founders, and C-Level Executives reached out to him and said "Tell me more about how you did that". This episode is a must hear for every entrepreneur who feels they have their ladder against the wrong wall. It is common for people to merge their identity with their career, and get buried in the "busy". If that sounds like you (or someone you know), check out this interview. After leaving the company Carlos founded VisumCx. Hes has 20+ years of experience in leading organizations who are dedicated to meeting the demands of their customers by enabling the delivery of exceptional customer experience. ​ VisumCx takes a hands-on approach to the assessment, development, implementation and measurement of customer experience programs. VisumCx does not look to consult with our clients; rather he partners with clients to ensure they can capitalize on his background and competitive advantage. ​http://www.visumcx.com @cahidalgo on Twitter.  

Have you ever wished you had better alignment with your Sales department? Maybe you are not sure what is expected of you when it comes to demand generation and marketing qualified leads? Do your content marketing efforts seem like they are just fizzling out and the return on investment is harder to measure?If these sound like questions you are asking, this is the perfect show for you. Carlos Hidalgo, CEO and Principal of ANNUITAS, and show host Jeff Julian address these topics and more on this episode of the Enterprise Marketer Podcast, Conference Edition.If the past five years has taught us anything, it is that Sales and Marketing departments need to have closer alignment than ever before. Carlos says the old adage of, “Sales is my customer,” is a thing of the past, and has been replaced with, “the customer is my customer!” And with mantras like this and more advanced and integrated systems in place, we can see better results and healthier organizations. In this episode, we dive into topics like measurement, systems and process integration, demand generation, and effectiveness of marketing efforts. We also take a look at the customer journey and how the decision-making process in a B2B transaction is more in line with our own personal purchasing habits than it is the sales funnel.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Team Challenge: Ask the members of your team the following questions and discuss the results:•How are we aligned with Sales in our marketing efforts?•What is one pain point the Sales team is facing and how can our systems/data/efforts help them today?•Name 5 customer and prospects that are important to the company, then name the people inside the Sales organization that are in charge of managing the opportunities for each? With the list, determine the frequency of interaction you should have with these individuals and team members who should be assigned to conduct the communication. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-37-carlos-hidalgo/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/cahidalgo •LinkedIn: https://www.linkedin.com/in/carlos-hidalgo-4a805a1 •Driving Demand – Book: http://amzn.to/2jQ4lEk •Website: http://annuitas.com/

In this episode we talk to Carlos Hidalgo, CEO & Principal of ANNUITAS.

In this episode we talk to Jennifer Harmel, Executive Vice President at ANNUITAS.

Demand Generation for Manufacturers Guest: Carlos Hidalgo, CEO and Principal at Annuitas  New from MMI:  Mentor Mastermind Group, the Alliance, for manufacturing marketers.  Learn more and sign up for a regular membership or a free 30 day trial.   Highlights: Carlos’ book, Driving Demand  Carlos shares an excellent definition of ‘demand generation’ as a perpetual process. […] The post MM 053 – Demand Generation for Manufacturers appeared first on Manufacturing Marketing Institute (MMI).

We all have to deal with change in our companies, but when it happens inside our marketing teams, it can be very hard. In this show, Jennifer Harmel, Executive Vice President at Annuitas, shares with us on how she helps her enterprise clients come up will a great strategy, create amazing content, and optimize it for success. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-22-jennifer-harmel/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2f4wCGc •Twitter: https://twitter.com/JenniferHarmel2 •Annuitas – Twitter: https://twitter.com/_ANNUITAS •LinkedIn: https://www.linkedin.com/in/jennifer-harmel-4117273 •Corporate: http://annuitas.com/

Show 27 discusses the topic of B2B Demand Generation. In this episode, Russell Goldsmith's guests are Carlos Hidalgo, CEO of ANNUITAS, a B2B demand generation firm; Joe Pulizzi, Founder of the Content Marketing Institute; Katy Howell, CEO of independent social digital consultancy, Immediate Future; and Joel Harrison, Editor-in-chief of B2B Marketing

"It is not about what you can or cannot do, it is about what you are good or not good at", says Carlos Hidalgo, CEO of Annuitas. His company, which he co-founded ten years ago, is a leader in demand generation strategy. He has helped lead this company to great success, and on this episode of Cool Things he shares his experience and advice for those who want to be entrepreneurs or intrapreneurs.Do you ever worry that one day you will wake up and say "I wish I had followed my dream of being an entrepreneur"? Carlos did not want to be one of those people.... so he went for it, knowing the worst case outcome was he did not succeed and went back to working for an established company. Today Annuitas is an established company that is a great place for him, and others, to work.