Podcasts about Ringmaster

For those of us who grew up in the 1990s and enjoyed a sick day or two, 'The Jerry Springer Show' was inescapable. The controversial and raunchy show was one of the biggest cultural touchstones of the decade and remains in the zeitgeist to this day. To help us talk about 1998's 'Ringleader,' Springer's own shameless attempt to cash in on the success of the show in a feature-film format, we've brought on guest Ross Benes, author of '1999: The Year Low Culture Conquered America and Kickstarted Our Bizarre Times' which you can buy here: https://us.amazon.com/1999-Culture-Conquered-Kickstarted-Politics/dp/0700638571. Be sure to catch us on social media @revengeof90spod or on Substack at revengeofthe90s.substack.com.

What does it really take to turn marketing into a powerful revenue engine?In this episode of The Hard Corps Marketing Show, I sat down with Britta Agel, Head of Marketing at Ordio. Britta brings a fresh perspective on how marketing has evolved from a lead-generating silo to a key driver of revenue, and how true success comes when marketing, sales, and customer success work together.Britta breaks down the myths of pipeline as the ultimate metric and shares why unifying your teams under shared dashboards and goals is the real game-changer. She also dives into the importance of aligning campaigns with customer success, prioritizing lead quality, and building systems that support long-term growth. From tech stack insights to career reflections, this episode is packed with takeaways for any leader looking to build smarter, more aligned go-to-market teams.In this episode, we cover:Why revenue wins when marketing and sales success alignThe danger of ignoring customer success in campaign planningWhy quality leads and fast follow-up matter more than volumeHow tools like HubSpot can bring your strategy and systems togetherIf you're ready to reimagine your marketing strategy and create true alignment that drives revenue, this episode is packed with practical insights you won't want to miss!

How can uniting sales and marketing unlock explosive growth?In this episode of The Hard Corps Marketing Show, I sat down with Steve Hardy, Chief Marketing Officer of SmartRecruiters. Steve shares his expertise on breaking down the barriers between sales and marketing to build a collaborative, high-performing organization.Steve dives into why alignment isn't just a buzzword, it's the foundation for growth. From setting unified goals and KPIs to building a culture of mutual respect and partnership, he shares the key elements of fostering a unified mindset. He also explores how to use sales data and customer feedback to sharpen marketing strategies and boost revenue. Additionally, Steve highlights the crucial role of product marketing as the driving force behind aligning teams and empowering the entire organization.In this episode, we cover:How to create alignment through shared KPIs and unified objectivesWhy respecting roles improves cross-team collaborationThe importance of product marketing as the cog that drives the entire organizationWays to cultivate a collaborative and agile culture between departmentsIf you're ready to break silos and build true partnership between your teams, this episode is full of actionable insights you won't want to miss!

Vince McMahon made stars out of wrestlers like Hulk Hogan, John Cena and Dwayne ‘The Rock' Johnson. He turned professional wrestling into a $6.8 billion industry with his company World Wrestling Entertainment (WWE). Vince capitalised on cross-promotion and the spectacle of what he called "sports entertainment" to reach huge audiences before he stepped into the ring himself playing the character Mr. McMahon: a ruthless, bullying, sexually aggressive boss who popularised the catchphrase "You're fired" long before Donald Trump. BBC business editor Simon Jack and journalist Zing Tsjeng tell the story of the man who gave wrestling its own Super Bowl - the annual WrestleMania - but then resigned from his own company amid allegations of sexual misconduct, which he denies. Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

This episode is brought to you by PPV.COM! (0:00) - Intro (2:05) - Chris' steak review broke the internet (4:30) - Chris' nephew won another RingMaster's tournament (8:32) - Boots Ennis destroys Stanionis to unify welterweight belts (18:00) - Was it stopped too early? (26:04) - Top 7 27 years and younger (33:56) - What's next for Ennis? (51:53) - Will Boots move to 154? Learn more about your ad choices. Visit megaphone.fm/adchoices

How can bold B2B marketing drive better sales alignment?In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.Udi highlights the common disconnect between marketing and sales teams—where each celebrates achievements that don't align with the other's goals. He emphasizes the importance of shared KPIs to foster collaboration and ensure both teams work toward the same objectives.In this episode, we cover:How misaligned goals between marketing and sales create frictionThe power of shared KPIs in driving better collaborationWhy creativity and risk-taking lead to stronger marketing impactHow to build an effective marketing team by hiring for potential, not just experienceBalancing psychological safety with accountability for high-performing teamsThe role of AI in content creation—why it should augment, not replace, original ideasIf you're looking to transform your B2B marketing strategy and create campaigns that truly resonate, this episode is packed with actionable insights you won't want to miss!

Fred Tatasciore is a voice actor/animator known for his work in film, television and games. He can be heard regularly on Fox's "Family Guy," "American Dad," and "The Cleveland Show." He plays Aaarggggh! and many characters on the show, "Trollhunters" (for Netflix by Guillermo Del Torro), For Marvel, he has voiced Hulk/Banner, Beast, Thing, and Crossbones in countless animated roles, including "Hulk and the Agents of Smash," "Avengers Assemble," "MARVEL Spiderman" (Max Model), and "Guardians of the Galaxy," "Ultimate Spiderman." For DC, He played various characters on "Batman, The Brave and the Bold," "DC Girls" as Bane, Solomon Grundy, Deathstroke, Gorilla Grod, Killer Croc, and "The Killing Joke"(as Ringmaster). He has also appeared on numerous Nickelodeon programs including "Breadwinners" (The Bread Maker), "Pig Goat Banana Cricket" (Thomas Jefferson), "Kung Fu Panda, Legends of Awesomeness" (Master Shifu), "Teenage Mutant Ninja Turtles" (Rocksteady), "Monsters vs. Aliens" (Vornicarn), "Sanjay and Craig" (Barfy the Dog), "Loud House", and "Invader Zim." He has worked with Disney Television on "Star and the Forces of Evil" (as Buffrog), "Ducktales," "Sofia the First" (as Harumph), "Future Worm," "Penn Zero: Part Time Hero" (Coach Egsgard), "Tangled", "Wander Over Yonder" (Monsters), "TRON, Uprising" (Flynn and Clue), and "Star Wars Rebels" (Boss Yushyn). His film work includes Star Wars: "The Last Jedi', "The Force Awakens," "Rogue One," as well as "IT," "Moana" (as KA), "Annabelle: Creation," DreamWork's,"Kung Fu Panda 2" (as Po's Panda father), "Kung Fu Panda 3" (Master Bear) Disney's "Frozen," "The Princess and the Frog" (Gators), and "Planes" (various). Other films he voiced are "9" (as 8), and "Team America," "Maleficent," "Wreck it Ralph," "The Emoji Movie," "The Huntsman" (as The Mirror Man), and "Dead Silence." Fred's work in videogames include "OVERWATCH" (Soldier 76), "Minecraft" (Jack), "Gears of War" (Damon Baird), "StarCraft" (Zeratul), "Mass Effect" (Saren Arterius), "Call of Duty" (Nikolai Belinsky), and "Ratchet and Clank" (Neftin Prog). In Disney Theme Parks, Fred can be heard as the voices of Darth Vader and Groot; various characters on "Star Tours" and "Soarin"; Bigfoot on "Everest" (Orlando), and the voice of "Space Mountain" for the past decade.    Want to watch: YouTube Meisterkhan Pod (Please Subscribe)

How can booth design and messaging transform your trade show results?In this episode of The Hard Corps Marketing Show, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.Bill breaks down why traditional booth setups often fall short and how a customer-centric approach makes all the difference. He shares how focusing on pain-point-driven messaging, like asking direct, relatable questions, can immediately attract qualified prospects. Bill also emphasizes the importance of keeping booth designs clean and simple, ditching cluttered text and irrelevant graphics for bold headlines that speak to real customer needs. Plus, he explains how to train your team for short, high-impact conversations and collect the right data for post-show follow-up.In this episode, we cover:Why customer-focused booth messaging outperforms company-centric designsThe power of short, strategic conversations over lengthy sales pitchesWhy cluttered booths and generic giveaways can hurt your brand presenceBill's framework for turning trade shows into high-performing lead gen channelsIf you're ready to transform your trade show booth into a lead-generating powerhouse, this episode is packed with actionable insights you won't want to miss!

How can testing marketing strategies and tech stacks optimize your B2B marketing efforts?In this episode of The Hard Corps Marketing Show, I sat down with Alyssa Higgins, Senior Vice President of Marketing at CipherHealth. Alyssa brings her expertise in navigating marketing strategies and evaluating tech stacks, sharing valuable insights into making smarter B2B marketing investments.Alyssa dives into the importance of continuously testing new marketing strategies and technologies. She emphasizes evaluating tools to ensure they provide real ROI, rather than contributing to wasted spend. Alyssa even coins some tools as 'vaporware' and advocates for reallocating budgets to more impactful programs or personnel.In this episode, we cover:Why constantly testing new marketing strategies is crucial for successHow to identify if a tech tool is providing tangible value or just increasing costsThe risks of over-relying on B2B strategies like account-based marketingThe importance of human connections in the sales cycleHow AI can drive real value in marketing when implemented correctlyIf you're ready to optimize your marketing budget and make smarter tech investments, this episode is packed with actionable strategies you won't want to miss!

How does persistence and engagement drive podcasting success in the oil and gas industry?In this episode of The Hard Corps Marketing Show, I sat down with Mark LaCour, Editor In Chief at Oil and Gas Global Network. Mark shares his journey into podcasting, explaining how persistence led him to launch the show and how he secured early sponsorships and supportMark critiques the industry's overemphasis on vanity metrics like downloads and clicks, arguing that revenue-driven metrics are much more valuable. He highlights the importance of engagement, using examples like Buc-ee's gas stations, which excel at customer and employee satisfaction through quality interactions and strong engagement.In this episode, we cover:Why vanity metrics like downloads and clicks are less important than revenue-driven metricsThe importance of building strong engagement with your audienceHow evolving trends like AI and video formats are shaping podcastingInsights from Mark's diverse career, from the Marine Corps to thought leader in oil and gas podcastingThe need for alignment between sales and marketing strategiesIf you're looking to understand how engagement, persistence, and the right metrics can transform your podcasting strategy, this episode is packed with valuable takeaways you don't want to miss!

The leader of Maurice's Magnificent Flea Circus tells the Squirrels about his brilliant adventures in Phileas Frog's hot air balloon.

How can businesses overcome marketing myths and embrace AI advancements?In this episode of The Hard Corps Marketing Show, I sat down with Andrea Tarrell, CEO of Sercante, to discuss common marketing myths and the challenges businesses face in driving innovation. Andrea shares her expertise on overcoming the misconception that poor data quality holds back business innovation, arguing that fear and resistance to change are often the real obstacles.Andrea dives into the impact of AI on marketing strategies, revealing how businesses can leverage AI advancements even in the face of messy data. She also highlights the importance of fostering team engagement when integrating AI into marketing processes.In this episode, we cover:How fear and resistance to change impact business innovationWhy businesses should embrace AI advancements, even with messy dataThe critical role of team engagement in AI integrationThe future of SEO, content marketing, and evolving marketing playbooksIf you're ready to unlock the potential of AI and overcome innovation hurdles, this episode is packed with valuable insights you won't want to miss!

How can advanced marketing and sales strategies drive success in mega deals?In this episode of The Hard Corps Marketing Show, I sat down with Christopher Engman, the founder of Megadeals, to discuss advanced strategies for marketing and sales in the world of mega deals. Christopher brings his expertise on the importance of integrating both marketing and sales to scale businesses dealing with high-complexity sales.Christopher breaks down the problems with over-engineered marketing and sales stacks and explains why integrating these fields is crucial for success. He introduces key practices like multi-channel media targeting, stakeholder mapping, and the concept of ‘deal orchestration,' which simplifies complex sales processes and enhances execution.In this episode, we cover:The challenges with over-engineered marketing and sales stacksHow integrating marketing and sales can help businesses scale commerciallyChristopher's ‘gym flow' method for building long-term client relationships through subtle engagement, rather than aggressive sales tacticsWhy relationship-focused strategies are more effective than brute-force approachesHow Megadeals' Deal Orchestration Platform consolidates multiple tools into one cost-effective solution for managing high-complexity salesIf you're navigating complex sales or looking to refine your approach, this episode is packed with actionable insights you won't want to miss!

Long time friend and avid reader Paul Daniel takes us on a journey through three of his most recent reads: Imminent by Luis Elizondo, Ringmaster by Abraham Josephine Reisman, and Invisible Man by Ralph Ellison. Paul has a few choice words, some bold opinions, and a lot of literary sass. AMI Audiobook Review is broadcast on AMI-audio in Canada and publishes three new podcast episodes a week on Mondays, Wednesdays and Fridays.Follow AMI Audiobook Review on YouTube & Instagram!We want your feedback!Be that comments, suggestions, hot-takes, audiobook recommendations or reviews of your own… hit us up! Our email address is: audiobookreview@ami.caAbout AMIAMI is a media company that entertains, informs and empowers Canadians with disabilities through three broadcast services — AMI-tv and AMI-audio in English and AMI-télé in French — and streaming platform AMI+. Our vision is to establish AMI as a leader in the offering of accessible content, providing a voice for Canadians with disabilities through authentic storytelling, representation and positive portrayal. To learn more visit AMI.ca and AMItele.ca.Find more great AMI Original Content on AMI+Learn more at AMI.caConnect with Accessible Media Inc. online:X /Twitter @AccessibleMediaInstagram @AccessibleMediaInc / @AMI-audioFacebook at @AccessibleMediaIncTikTok @AccessibleMediaInc

How can you prepare your startup for success before hiring a Head of Demand Generation?In this episode, I sat down with Anthony Enrico, Founder and CEO of Lean Scale, to discuss the crucial steps that startups and scale-ups must take before hiring a Head or VP of Demand Generation. Anthony shares his expertise on why many companies make the mistake of rushing into this decision without the right foundation, often leading to failure.Anthony explains that before bringing on a Demand Gen leader, companies need to establish a proven sales process, which ensures alignment between sales and marketing efforts. Strong product positioning is also key, as it helps the company communicate its value effectively. Additionally, building robust content operations, understanding your ideal customer profile (ICP) and personas, and having a well-structured tech stack are all essential for creating the right environment for demand generation to thrive.In this episode, we cover:Why laying the groundwork before hiring a Demand Gen leader is crucial for successHow establishing a sales process and developing clear product positioning set the foundation for growthWhy understanding your ICP and building solid content operations ensures scalable successAnthony's advice on the importance of consistent, quality efforts and relationship-building for long-term growthIf you're looking to effectively scale your business, this episode is packed with actionable insights that you won't want to miss!

How can community-building transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Paul Jones, Founder of Bridgio and Fractional Community Strategist. Paul brings his expertise in creating powerful, authentic communities that drive customer loyalty and engagement, sharing key insights into the shift from traditional marketing to community-building.Paul discusses why traditional marketing methods—especially relying heavily on paid ads—are no longer as effective as they once were. He explains how building communities that genuinely solve customer problems, rather than just focusing on generating leads, can result in more meaningful, long-term growth.In this episode, we cover:Why traditional marketing is failing and what to do about itThe importance of building authentic communities and fostering customer relationshipsCreating a sense of belonging through intentional community-buildingHow understanding customer pain points leads to better solutions and stronger engagementThe role of community in driving brand loyalty and awarenessIf you're ready to shift your marketing strategy and build a stronger, more engaged community, this episode is filled with actionable insights you won't want to miss!

How can you host successful webinars and live events that engage your audience?In this episode, I sat down with Jane Serra, webinar strategy expert, marketing guru and VP of Growth Marketing at Daxtra. Jane shares her best practices for creating engaging webinars and live events that captivate and involve your audience. From ensuring interactivity to partnering with others, Jane provides actionable strategies for maximizing the value of your virtual events.Jane discusses the importance of rebranding the term "webinar" to keep it fresh and relevant, debunking the myth that webinars are outdated. She also emphasizes the benefits of repurposing webinar content, ungating recordings, and incentivizing attendance through charitable donations.In this episode, we cover:How to make your webinars more engaging and interactiveThe importance of repurposing content and ungating recordingsThe power of incentivizing attendance through charitable donationsJane's personal journey into marketing and her advice for young marketers.If you're looking to level up your webinar strategy and make your virtual events stand out, this episode is packed with valuable insights you won't want to miss!

How can brand positioning and messaging elevate your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Dave Kustin, a seasoned marketing leader and CEO & Founder of Element-M. Dave brings a wealth of knowledge on brand positioning, differentiation, and the power of universal truths to help brands connect with consumers and stand out in a competitive market.Dave dives deep into the importance of leveraging unique brand attributes to captivate customer attention and set yourself apart from competitors. He also evaluates various Super Bowl ads, discussing their effectiveness and why problem-solving in messaging is crucial. Throughout the conversation, Dave emphasizes the need for brands to undergo either evolutionary or revolutionary rebranding based on honest assessments of their strengths, weaknesses, and customer perceptions.In this episode, we cover:How to leverage brand attributes for differentiation and customer engagementThe importance of problem-solving in your messaging strategyWhy rebranding might be necessary and how to approach itThe distinction between advertising copy and content marketingPractical advice on conducting brand audits and aligning your team around a compelling missionIf you're looking to refine your brand strategy and connect with your audience on a deeper level, this episode is full of valuable insights you won't want to miss!

How can understanding customer insights and marketing fundamentals drive business success?In this episode of The Hard Corps Marketing Show, I sat down with Co-Founder & CEO of Digital Exhaust, Carlos Hidalgo, a seasoned marketing leader with decades of experience. Carlos brings his expertise in focusing on customer insights and core marketing principles, emphasizing the importance of deeply understanding your customers rather than chasing the latest trends or technologies.Carlos explains why knowing your customers and concentrating on key areas like customer experience, brand truth, and proper onboarding can have a significant impact on business growth. He shares practical advice on how to conduct customer interviews and use those insights to shape your marketing strategies. Carlos also highlights how his company helps other organizations implement these fundamental practices for long-term success.In this episode, we cover:The importance of understanding customer insights in marketingHow focusing on customer experience, brand truth, and onboarding drives business successPractical tips for conducting customer interviews and applying those insightsHow Carlos' company helps businesses implement these essential marketing practicesIf you're looking to improve your marketing strategy and achieve sustainable growth, this episode is packed with invaluable advice you won't want to miss!

Episode 54 - Murdock and Marvel: 2001 Part 2 The year 2001 has a dark shadow over it, and there are elements of this year that are pretty rough, because as the year closed comic books were trying to make sense of and deal with 9/11 just like the rest of America.  But the start of the year brought a lot of great entertainment and for the first time in years sales held steady (mostly)   This is part 2 of the podcast. that will feature the year in Daredevil, the Spotlight story and the Takeaway for 2001.   The Year in Daredevil  Appearances:  Daredevil #14-26, Daredevil / Spider-Man #1-4, Daredevil: Yellow #1-5, Daredevil: Ninja #2-3, Marvel Knights #7-9 and #11-15, Black Widow #2-3, Spider-Man and Mysterio #1-3, X-Men #109, Big Town #4, Deadpool #52, Black Panther #31, Elektra #1, Ultimate Marvel Team-Up #7-8, 100 Greatest Marvels of All Time #1 and 4, Marvel Masterworks: Daredevil #2 and Marvel Masterworks: The Mighty Thor #3.  Writing: David Mack (#14-15), Brian Michael Bendis (#16-19 and #26) Bob Gale (#20-25)  Pencils: Joe Quesada and David Ross (#14), Ross (#15 and #23-25), David Mack (#16-19), Phil Winslade (#20-22), Alex Maleev (#26)  Inks: Mark Morales (#14-15) David Mack and Morales (#15) Mack and Pond Scum (#17) Mack (#18-19), James Hodgkins (#20-22), Hodgkins and Mark Pennington (#23), Pennington (#24-25), Alex Maleev (#26)  After the wrap-up of the Parts of a hole storyline that included a trail of Kingpin before he's eventually blinded by Maya Lopez aka Echo, we get our first story from Brian Michael Bendis with David Mack moving over to art. The 4-book story, Titled Wake Up, is a fantastically told and beautifully brought to page by the creative team. It doesn't really have any action and is really only loosely about Daredevil. Interesting, right? This is, without a doubt, worth spotlighting this week – so we'll talk more about it then.  The other main story we get this year is called Playing to the Camera in which Daredevil is sued by rich philanthropist Samuel Griggs and wants to retain Nelson and Murdock (specifically Matt Murdock) as his lawyer. Matt reluctantly agrees as he knows he wasn't involved with destroying the man's greenhouse and plants and wants to figure out who's behind it. As Daredevil, he hires a lawyer and they have their days in court surrounded by a media circus.   The trial ends with 3 daredevils in the courtroom - Murdock as himself holding a video tape of himself as Daredevil earlier that morning, Peter Parker in a Daredevil costume with the defense attorney and a third Daredevil who crashes a window, admits to the property damage, offers the $50k needed to fix it and then reveals his true identity as Terrance Hillman. Confused? So is Murdock and Nelson. Apparently, Hillman decided on his own to dress up as Daredevil and crash the courtroom. He then used the reveal and announced retirement to swing fame and fortune (and help out the real Daredevil). We also learn that Hillman didn't destroy the property either and that the Ringmaster was behind everything. He was testing his ability to implant false memories in people.   One interesting side note about the first issue of the Playing with Camera storyline. A second story appears in the issue “My Brother's Keeper” written by Stan Lee and Kevin Hall with art by Gene Colan. In the short story, we see Daredevil and Spider-Man during a night out.  We did get one more book in December from Brian Michael Bendis but we'll save that for next year's discussion.  Finally In Daredevil: Yellow we get a 6-book story in which Matt is writing letters to the late Karen Page about the early days of Daredevil and the Nelson and Murdock law firm as a way to find forgiveness for everything that happened between them. The story, by Jeph Loeb, artist Tim Sale and colors by Matt Hollingsworth, is another retailing of the first handful of issues from Daredevil volume 1 that ends with the Purple Man story and Matt finding the forgiveness he needs.    This Week's Spotlight: Daredevil volume 2 #16 May 2001 - #19 August 2001 “Wake Up” Recap Why We Picked This Story Daredevil Rapid Fire Questions The Takeaway Writers are the key. Questions or comments We'd love to hear from you!  Email us at questions@comicsovertime.com or find us on Twitter @comicsoftime. ------------------ THANKS TO THE FOLLOWING CREATORS AND RESOURCES  Music: Our theme music is by the very talented Lesfm.  You can find more about them and their music at https://pixabay.com/users/lesfm-22579021/.  The Grand Comics Database: Dan uses custom queries against a downloadable copy of the GCD to construct his publisher, title and creator charts.  Comichron: Our source for comic book sales data.  Marvel Year By Year: A Visual History  DC Comics Year By Year: A Visual Chronicle  https://en.wikipedia.org/wiki/List_of_films_based_on_English-language_comics  https://en.wikipedia.org/wiki/List_of_Marvel_Comics_superhero_debuts  https://comicbookreadingorders.com/marvel/event-timeline/  https://www.comic-con.org/awards/eisner-awards/past-recipients/past-recipients-1990s/ 

How can integrating brand and demand marketing lead to sustainable growth?In this episode of The Hard Corps Marketing Show, I sat down with Agatha Asch, Vice President of Marketing at ABC Fitness and a seasoned marketing leader. Agatha shares her insights on the importance of integrating brand and demand marketing, stressing that all marketers should stay focused on growth and revenue targets. She also discusses the common pitfall of shiny object syndrome and why continuous experimentation and iteration are crucial for long-term success.Agatha emphasizes the value of a strong feedback loop between marketing and sales, the role of calculated risks in marketing, and the incredible potential of AI tools to drive future marketing innovations. Drawing from her extensive experience across both large and small brands, Agatha offers expert tips on resource management and how to effectively prioritize marketing efforts. In this episode, we cover:The importance of integrating brand and demand marketing for growthHow to avoid the trap of shiny object syndromeThe power of continuous experimentation and iteration in marketing strategiesWhy a feedback loop between marketing and sales teams is crucialEffective resource management and prioritization strategiesIf you're looking for actionable insights on how to elevate your marketing strategy and grow your brand, this episode is packed with valuable advice you won't want to miss!

How can marketing transform high-tech industries and bridge the gap between engineering and sales?In this episode of The Hard Corps Marketing Show, I sat down with Andrew Greenhalgh, the Head of Marketing at Surrey Satellite, to explore how marketing plays a vital role in high-tech industries, particularly in space satellite manufacturing. Andrew shares his expertise on how integrating marketing into engineering-driven businesses is crucial for success, debunking the myth of "build it and they will come" and emphasizing the importance of effective marketing strategies.Andrew dives into the complexities of navigating long sales cycles, building relationships in technical product sales, and bridging cultural gaps in global business. He also highlights the power of storytelling, curiosity, and mentorship in driving business growth, and how aligning marketing, sales, and engineering can create better outcomes.In this episode, we cover:The importance of integrating marketing into engineering-driven companiesDebunking the myth of ‘build it and they will come' and the need for strategic marketingNavigating long sales cycles and relationship-building in technical salesBuilding effective marketing teams in engineering-focused companiesLeveraging global insights and face-to-face interactions for business successIf you're looking to bridge the gap between engineering, sales, and marketing in the high-tech sector, this episode is packed with actionable insights you won't want to miss!

Why might hiring junior sales reps be the best first step for scaling your business?In this episode of The Hard Corps Marketing Show, Casey reconnects with JP Rinylo, Founder & Principal Consultant at Starting Point Associates. They explore why hiring junior sales reps instead of senior VPs may be the key to successful scaling for early-stage B2B startups. JP explains the common pitfalls of relying too much on senior hires and highlights the benefits of investing in junior talent who can grow with your company.They also discuss the importance of creating strong foundational sales processes and pitch decks, aligning your team with company culture, and how to maintain a healthy work-life balance for long-term success. To wrap up, JP offers practical advice for CEOs and business owners on how to transition from founder-led sales to a scalable, sustainable growth model.In this episode, we cover:Why junior sales reps can be a smarter choice for early-stage B2B startupsHow building foundational sales processes and pitch decks drives growthThe role of company culture in scaling sales effortsTips for transitioning from founder-led sales to scalable growthIf you're looking to scale your business effectively, tune in for expert strategies and tips that will set you up for lasting success!

Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire  In the latest episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content."    Casey and I have a ridiculously awesome conversation in the Fisher College (Boston) podcast studio (thanks to college student and podcast producer, Ryan Sheehan) about everything from marketing automation to the importance of in-person, face-to-face conversations with your clients and prospects, from climbing mountains to running marathons and much more. 

How can building genuine customer relationships improve your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Wendy Lieber, CEO & Co-Founder of Content Bacon. Wendy brings her expertise in helping businesses shift from focusing solely on lead generation to fostering deeper, more meaningful connections with their customers. She shares key strategies for creating human-centered content and building long-term relationships.Wendy explains why simply pushing for more leads isn't enough. She discusses the importance of understanding the customer journey and why appreciating your existing clients is just as crucial as attracting new ones. Wendy also dives into the value of adding personal touches, such as handwritten notes and gifts, and how mastering the basics can lead to more effective marketing.In this episode, we cover:Why building authentic relationships is key to long-term successHow understanding the customer journey can enhance your marketing approachThe power of thoughtful, human-centered contentThe impact of personal touches like handwritten notes and giftsThe dangers of over-relying on automation in client interactionsIf you're ready to take a more authentic, relationship-driven approach to marketing, this episode is full of tips that you won't want to miss!

How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business?In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metrics like Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs) to focus on revenue-driven goals.Janelle breaks down why aligning marketing and sales teams around common revenue objectives is crucial for success. She also delves into how AI is reshaping the marketing landscape, the importance of leveraging first-party website data for understanding intent signals, and how maintaining curiosity and embracing continuous learning are vital for personal and professional growth.In this episode, we cover:The shift from MQLs and SAOs to focusing on revenue-based KPIsThe growing role of AI in marketing and its impact on strategyWhy first-party website data is key to understanding customer intentThe power of curiosity and continuous learning in career developmentLeadership insights: How empathy and empowerment play a role in shaping successful teamsIf you're ready to redefine your marketing metrics and align your teams around real growth goals, this episode is packed with actionable insights you won't want to miss!

How can a peer assessment system revolutionize employee performance evaluations?In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee performance evaluations. Dr. Peter Fader discusses the flaws in traditional performance measurements and introduces a new algorithm originally developed for grading student papers, now adapted for employee assessments.Dr. Peter Fader explains how this incentive-compatible peer assessment system works, correlating evaluations with employees' own performance. Used by companies like Hostelworld, the system measures employees on various dimensions such as productivity and cultural fit, ensuring honesty and accuracy. The discussion also touches on how AI can improve qualitative assessments, detect biases, and the broader implications of Employee Lifetime Value (ELTV) for team performance.In this episode, we cover:The flaws in traditional performance evaluationsHow the new peer assessment system works and its impact on employee performanceThe role of AI in reducing biases and enhancing qualitative assessmentsThe concept of Employee Lifetime Value (ELTV) and its relevance to optimizing team performanceIf you're looking to optimize your company's performance evaluation system and drive better results with data-driven insights, this episode is packed with actionable insights you won't want to miss!

How can prioritizing employees and customers lead to long-term marketing success?In this episode of The Hard Corps Marketing Show, I had the privilege of sitting down with Drew Neisser, an award-winning marketing leader, author, thought leader, and Penguin-In-Chief of CMO Huddles. Drew shares his unique approach to marketing, built on the principles of continuous learning and experimentation. Throughout our conversation, he emphasizes the importance of focusing on employees and customers—not just prospective clients—when it comes to driving sustainable revenue growth and ensuring CMO longevity.Drew dives deep into several key strategies that have shaped his career, including the creation of customer advisory boards, fostering employee engagement, and leveraging the transformative power of generative AI in marketing. He also highlights the value of his community, CMO Huddles, where marketing leaders come together to tackle challenges and collaborate on solutions.In this episode, we cover:How prioritizing employees and customers can fuel long-term marketing successThe role of customer advisory boards in shaping effective marketing strategiesWhy employee engagement is critical to building a thriving marketing cultureThe impact of generative AI on marketing innovation and efficiencyHow CMO Huddles offers a unique support system for marketing leadersIf you're looking to elevate your marketing game and build a more sustainable career, this episode is packed with actionable insights you won't want to miss!

How can building genuine relationships transform your marketing strategy?In this episode, I sit down with Michael R. Drew, a serial entrepreneur and marketing expert who's helped 131 books hit the New York Times Bestsellers list. Michael brings a refreshing perspective to marketing, emphasizing the importance of building real, lasting connections with your audience rather than relying on transactional sales tactics.He introduces the 12 Steps of Intimacy, a model adapted from zoologist Desmond Morris's research on human relationships, showing how emotional connections can drive customer loyalty and long-term success.In this episode, we cover:Why understanding your audience and building authentic relationships is key to marketing successHow the 12 Steps of Intimacy can be applied to deepen customer engagementThe dangers of transactional marketing and how to avoid themActionable tips for amplifying your voice and growing your influenceHow trust and long-term relationships create lasting value for your brandIf you're looking to shift from a sales-focused approach to one rooted in genuine connection, this episode is packed with insights to help you connect more meaningfully with your audience.

Ever dreamed of running away with the circus? David Duffy, Ring Master with Tom Duffy's Circus gave Andrea some insight into what life on the road with the circus is like.

How can YouTube SEO and video strategy supercharge your content growth?In this episode of The Hard Corps Marketing Show, I sat down with Vicki O'Neill, a marketing strategist, thought leader, and video confidence coach. Vicki brings her expertise in helping creators and businesses maximize their YouTube presence, sharing key strategies for optimizing videos and building long-term growth on the platform.Vicki breaks down why simply uploading videos and walking away isn't enough. She discusses the critical role of SEO in YouTube success, including the importance of strategic keyword use in your titles, descriptions, thumbnails, and transcripts. Vicki also dives into the power of creating engaging thumbnails, selecting the right tags and hashtags, and why aligning all video components is essential for strong SEO.In this episode, we cover:How SEO can boost your YouTube visibility and engagementWhy optimizing titles, descriptions, and thumbnails is key to successThe impact of analytics and how to re-evaluate thumbnails and titles post-uploadVicky's new lead generation course designed to help businesses use YouTube to drive growth and salesIf you're ready to take your YouTube game to the next level, this episode is full of actionable insights you won't want to miss!Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Vicki:LinkedIn: https://www.linkedin.com/in/vickioneill/ OpusClip (Affiliate): https://www.opus.pro/?via=e5361c Website: https://www.vickioneill.com/ Podcast: https://videomarketingmadesimplepodcast.com/ Book: https://www.amazon.com/dp/B0D4CLJMS2 Bio Link: https://bio.link/vickioneill Youtube: https://www.youtube.com/vickioneillTwitter: http://www.twitter.com/vickioneill Instagram: https://www.instagram.com/vickioneill/# Facebook: https://www.facebook.com/VickiONeillCom/ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Youtube: https://youtu.be/3gROfAf6Bm0 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

How can strategic partnerships and long-term relationship-building drive sustainable business growth?In this episode of The Hard Corps Marketing Show, I sat down with Zak Pines, VP of Partnerships at Formstack, to dive into the essential strategies for building and maintaining successful partner programs. Zak brings a wealth of experience and shares a fresh perspective on how to make partnerships work beyond just revenue share—focusing instead on creating joint value propositions that genuinely benefit customers.We also explore how AI is reshaping the way partner operations are scaled and how proactive engagement and continuous communication can turn a partnership into a long-term success.In this episode, we cover:The Three for Three Play: How shifting focus from revenue to value creation leads to stronger, more sustainable partnerships.Building long-term partnerships: Zak's approach to proactive engagement, constant communication, and offering dedicated support to ensure mutual success.How AI is transforming partner operations, improving customer support, and making client transitions easier through automation.The importance of Zak's "Go for it" philosophy—taking risks and prioritizing mutual value in partnerships.If you're looking to elevate your partner programs and build meaningful, long-lasting relationships that truly drive business growth, this episode is packed with insights you won't want to miss!

How can strategic marketing partnerships and long-term planning drive sustainable business growth?In this episode of The Hard Corps Marketing Show, I sat down with marketing strategist and consultant Kyle Chumas, who brings over 15 years of experience to the conversation. We dive deep into the vital role marketing plays as a strategic partner in business success—not just a tool for driving sales.Kyle emphasizes the importance of long-term investment over short-term gains, cross-team alignment to meet business goals, and the value of market research in crafting effective strategies. We also discuss how AI is transforming marketing and the need to adapt strategies to better understand and engage your target audience.In this episode, we cover:Why marketing should be viewed as a key business partner, not just a sales functionThe role of market research and long-term strategy in business growthHow AI and data can help marketers connect with their audience more effectivelyThe power of patience, planning, and continuous learning for sustained successIf you're looking to elevate your marketing strategy and create lasting business impact, this episode is packed with insights you won't want to miss!

PT Barnum – the world's greatest showman. His legacy lives on. The 75-year-old Barnum Festival keeps the showman alive. It gives residents a chance to celebrate the man annually. Barnum was a major benefactor of Bridgeport. He served as Mayor and donated his estate to create beautiful Seaside Park. And, it will surprise you just how many important businesses and civic enterprises he established. We'll hear about Barnum from this year's Ring Master for the Barnum Festival, Greg Gnandt.

What's the most important marketing metric your company uses to drive growth, and how does it align with your long-term goals?In this new episode of The Hard Corps Marketing Show, I sat down with Kevin Jaskolka, Senior VP of Marketing at Checkmate and an accomplished marketing executive with years of experience scaling SaaS companies. Together, we explored the most effective SaaS marketing strategies for companies at every stage of growth, from early-stage startups to those preparing for an IPO.Kevin discusses the critical milestones SaaS companies need to hit and the leadership needs that evolve as they scale. He shares insights on aligning marketing metrics like LTV (Lifetime Value) and CAC (Customer Acquisition Cost) with broader organizational goals, stressing why these metrics are far more valuable than vanity statistics. We also debunk the myth that marketing leadership tenures need to be short, and Kevin explains how to adapt your marketing strategy as the company grows.The conversation covers several key trends, including the rise of AI in marketing, the ongoing evolution of account-based marketing (ABM), and how SaaS companies can leverage these innovations to stay competitive. Kevin also offers practical advice for marketers and business leaders, discussing how to shift from founder-led sales to a more robust marketing and sales structure. He emphasizes the importance of continuous learning through books, podcasts, and white papers to stay ahead in a fast-paced industry.

In this insightful episode of The Hard Corps Marketing Show, I sat down with Steve Gradman, a seasoned marketing expert and consultant at Crews & Co., with a rich background spanning SMBs, fintech, crypto, web3, edtech, and gaming industries. Together, they explore the dynamic evolution of performance marketing and its shifting landscape.Steve emphasizes the critical importance of building authentic customer relationships and avoiding #DisconnectedMarketing — where brands rely too heavily on automated, AI-driven strategies that can create a gap between them and their audience. He cautions that while AI has its place, it's essential to maintain a human touch and focus on creating genuine connections with customers. Steve also discusses how understanding and leveraging Ideal Customer Profiles (ICPs) can revolutionize marketing efforts, particularly when it comes to expanding into niche markets and refining target audiences.Steve highlights a key turning point in marketing: the diminishing returns of traditional performance marketing tactics and the growing need for more personalized, relationship-driven approaches. He offers valuable insights on how marketers can adapt to these changes and leverage new strategies to stay competitive in an increasingly crowded and digital-first world.Drawing from his own diverse career, from the auto industry to high-impact roles in leading tech and gaming companies, Steve shares practical advice for marketers seeking to future-proof their strategies. Whether you're in B2B, B2C, or emerging sectors like web3 and crypto, Steve's journey and expertise provide actionable takeaways for anyone looking to navigate the ever-evolving marketing landscape.

Are in-person events still relevant in 2025?In this episode, I sit down with Nick Peddle, VP of Marketing and Growth at SightView Software, to talk all things event marketing, brand representation, and the importance of customer relationships. We break down why relying solely on virtual events and not making the effort to meet customers in person can lead to #DisconnectedMarketing—and why in-person events like trade shows and conferences are still essential in 2025, even post-pandemic, and how they can drive real business growth.Nick shares his impressive success stories, like building a $2M pipeline and increasing organic traffic by 50%. He also debunks the myth that live events are a thing of the past, offering insights into effective pre- and post-event strategies, the challenges of rebranding, and how genuine connections with customers can make all the difference.If you're in marketing or looking to improve your event strategy and customer engagement, Nick's practical advice will help you take your efforts to the next level.Key Topics Covered:Importance of brand consistency across all customer interactionsWhy live events still matter in 2025Tips for building a successful event marketing strategyThe power of personal connections in business growthHow to effectively rebrand your companyDon't miss out on these expert insights—subscribe for more marketing tips and tricks, and let's keep the conversation going in the comments below!Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Nick:LinkedIn: https://www.linkedin.com/in/nicholas-peddle-nola/ Company website: http://www.sightview.com/   Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #Marketing #EventMarketing #CustomerEngagement #BrandRepresentation #LiveEvents #TradeShows #MarketingStrategy #Rebranding #BusinessGrowth #MarketingTips #HardCorpsMarketingShow

In this action-packed episode of The Hard Corps Marketing Show, I sit down with Steve Bonadio, VP of Global Marketing at Tive, to uncover the truth behind common misconceptions in B2B marketing. Steve, with over 25 years of experience, dives into the real challenges marketers face, including the overhyped promises of ABM (Account-Based Marketing) platforms, and the importance of focusing on orchestration, data quality, and a back-to-basics approach.One of the key takeaways in this episode is how relying too heavily on ABM platforms and Martech tools can lead to disconnected, siloed marketing efforts that fail to connect with the customer journey. Steve emphasizes the critical need for a more integrated, human-centered approach to marketing — one that focuses on orchestration, clear messaging, and truly understanding your Ideal Customer Profile (ICP). We explore key topics like:The truth about ABM platforms: Overpromised, underdelivered?The power of marketing orchestration and data qualityBuilding a strong foundation with your Ideal Customer Profile (ICP)The evolving Martech landscape and where to focus your effortsReal-world advice for refining your B2B marketing strategyWhether you're a seasoned marketer or just starting out, this episode is packed with actionable insights, candid opinions, and strategies to help you elevate your B2B marketing game.

Welcome to a special holiday edition of the podcast! This week, it's just me, Casey, reflecting on the importance of YOU and the incredible impact you have in the world. No guests today—just a heartfelt rant on gratitude, connection, and why marketing and what you do really matters.In this episode:

How can building a strong community help elevate your marketing strategy and keep your brand relevant in today's competitive landscape?In this episode of The Hard Corps Marketing Show, we dive into the essential role that community plays in modern marketing. I sat down with Derek E. Weeks, Chief Marketing Officer at Katalon, to explore how building and nurturing communities can be just as crucial as focusing on product and brand.Derek shares insights from his experience creating successful communities like All Day DevOps and Katalon's community, highlighting the core principles of relevance, consistency, and trust. He challenges the common misconception that marketers need to constantly pitch products, advocating instead for genuine engagement and helpful interactions.In this episode, we'll discuss:The critical role of community in driving marketing successHow community-generated content can keep your brand relevant and top-of-mindThe importance of trust and consistency in building lasting connectionsIf you're looking to grow your marketing efforts through authentic connections and long-term engagement, this episode is a must-listen!

In this eye-opening interview, Mark Brandau, CMO of Brightmine, shares his expert insights into the rapidly evolving world of marketing. Mark breaks down the "vending machine myth"—the outdated notion that marketing can be a simple, transactional process—and introduces a more dynamic, "buffet-style" approach that better aligns with today's business strategies.Mark dives deep into modern marketing techniques and explains how businesses can move beyond traditional, siloed tactics. He challenges the overreliance on attribution modeling and promotes a more holistic, portfolio-based marketing strategy that drives sustainable growth and long-term results.In addition to his marketing expertise, Mark shares his personal journey from growing up in Baltimore to becoming a successful marketing executive. He discusses how hard work, resilience, and the power of asking for promotions played a crucial role in his rise to the top. Mark also highlights the importance of contrast in marketing positioning, offering valuable frameworks and real-world examples to guide marketers in creating more effective campaigns.This episode is a masterclass in modern marketing, providing actionable insights, practical tips, and inspiring advice for anyone looking to level up their marketing game. Whether you're a seasoned marketer or just starting out, Mark's wisdom will help you rethink your approach to strategy, growth, and career development.Tune in now to learn how to move from outdated marketing practices to more strategic, impactful methods that deliver real business results!Don't forget to like, comment, and subscribe for more expert marketing insights from top industry leaders!Connect with Mark:LinkedIn: https://www.linkedin.com/in/markbrandau/ Company Website: https://www.brightmine.com/us/ Shoutouts:Thank you to freepik for helping with the thumbnail design! You can learn about freepik and their stock images here: www.freepik.comWays to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

What are the key challenges and opportunities in the evolving B2B2C and C2B marketing models, and how is AI impacting modern strategies?In this insightful interview, marketing expert Suzanne Darmory shares her 25+ years of global experience in marketing and dives into the evolving landscape of modern business strategies. Discover how B2B2C (business-to-business-to-consumer) and C2B (consumer-to-business) models are transforming traditional marketing approaches and creating new opportunities and challenges for businesses.As the CMO of Refundo, Suzanne explores how companies can reach consumers indirectly through business partnerships and why consumer feedback is becoming a key driver of business strategy. She also offers a deep dive into the role of AI in marketing, why human connections still matter, and the importance of continuous learning through conferences and mentorship.With a mix of humor and professional insights, Suzanne provides a fresh perspective on how to navigate the future of marketing. Whether you're a marketer, entrepreneur, or simply curious about the industry, this conversation is packed with valuable takeaways!

In this episode, STEAM Box youth from Highlander Charter School sit down with The God Killer: Josie Riesman, acclaimed author of The Ringmaster and True Believer: The Rise and Fall of Stan Lee. Josie and Sarah dive deep into the legacy of Stan Lee, the mystery of who truly created Spider-Man, and their personal inspirations, including contemporary comics legend Jonathan Hickman. Josie talks about the tragedy of Vince McMahon and even shares some of her meaningful tattoos, like “Burn all that doesn't work.” This interview is packed with revelations for comics fans and anyone fascinated by the untold stories behind pop culture icons.#STEAMBoxPodcast #JosieRiesman #StanLee #TrueBeliever #WhoCreatedSpiderman #RIYouth #ComicBookHistory #JonathanHickman #PopCultureTalk #YouthVoices #HighlanderCharter #STEAMCreativity #BurnAllThatDoesntWork #ComicsLegend #SpiderManOrigins

Having been kidnapped by the Ringmaster, Nanny Piggins is determined to escape through whatever means necessary. And she comes up with some very creative means.If you'd like to buy merchandise here's the link to the online shop... https://www.cafepress.com.au/shop/raspratt If you enjoyed the podcast please like, review and/or subscribe!Support the showFor merchandise use this link... https://www.cafepress.com.au/shop/rasprattFor information about live shows use this link... https://raspratt.com/live-shows/To buy one of my books use this link... https://amzn.to/3sE3Ki2

We're not the first people to point out that Johnathan Lee Iverson did what so many of us have considered doing, but it's really true. As the ringmaster at Ringling Brothers, Barnum and Bailey, Johnathan Lee Iverson learned his craft from some of the most talented people in the business. Now, as part of Circus Vargas Johnathan is helping the next generation see how it's done.For more information on Circus Vargas and to see Johnathan in person, check out their website.Mr. Pick Me & The ManhaterHosted by Chesko (Mr. Pick Me) and Regan (The Manhater). Join us as we laugh (so as...Listen on: Apple Podcasts Spotify

Ever wondered about the magic behind marketing success?

How is B2B marketing shifting from MQLs to total account engagement, and what strategies can marketers use to stay ahead? In this episode of the Hard Corps Marketing Show, Gina Spero, Head of Growth Marketing at Archive360, dives deep into the changing world of B2B enterprise sales and marketing. Gone are the days of relying solely on traditional metrics like MQLs—today, it's all about total account engagement. Gina shares actionable strategies for marketers to stay ahead of the curve, from team-based approaches and strategic segmentation to the power of personalization and interpreting intent signals.With a mix of real-world examples, a dash of humor, and insights into the non-linear buying journey, Gina helps marketers rethink how they connect with prospects and customers. She also offers practical tips on leveraging marketing tools, aligning sales and marketing teams, and much more!Plus, get to know Gina a bit better as she shares some personal anecdotes—like her passion for skydiving—making this conversation both informative and engaging.Don't miss out on this must-watch episode to level up your marketing game!Connect with Gina:LinkedIn: https://www.linkedin.com/in/gina-spero/Website: https://www.archive360.com/Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

The circus was in town, and the tent was filled to capacity. Families traveled from miles around to see something they'd never seen. As the Ringmaster stepped from the shadows, the crowd gasped. What on earth was THIS? _____________ 2-Minute Black History is produced by PushBlack, the nation's largest non-profit Black media company. PushBlack exists to amplify the stories of Black history you didn't learn in school. You make PushBlack happen with your contributions at BlackHistoryYear.com — most people donate $10 a month, but every dollar makes a difference. If this episode moved you, share it with your people! Thanks for supporting the work. The production team for this podcast includes Cydney Smith, Len Webb, and Lilly Workneh. Our editors are Lance John and Avery Phillips from Gifted Sounds Network. Julian Walker serves as executive producer." To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

For Little Smiles Stars Ball, Kevin is going to be a Ring Master and Jbird is going to be a Lion and that is that! Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For Little Smiles Stars Ball, Kevin is going to be a Ring Master and Jbird is going to be a Lion and that is that! Learn more about your ad choices. Visit podcastchoices.com/adchoices