Podcasts about Ringmaster

How can simplifying your goals and aligning with sales transform your marketing success?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations.He shares why marketers need to define the purpose of every activity, the importance of tracking and measuring what truly matters, and how close collaboration with sales leads to stronger outcomes. Bronson also reflects on his personal journey, highlighting the lessons, mentors, and values that have shaped his approach to leadership and strategy.Throughout the conversation, Bronson highlights actionable insights on clarifying marketing goals, building productive internal relationships, and bridging the gap between marketing and sales.In this episode, we cover:Why every marketing activity needs a clearly defined goalHow to track performance and demonstrate marketing impactThe keys to successful marketing and sales alignmentThe role of relationships and self-awareness in leadership

Is Your Marketing Strategy Built on Magic or Business Fundamentals?In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment or some kind of “magic.” Instead, she lays out why effective marketing is built on business fundamentals like margins, revenue goals, and deeply understanding your customer.Laura dives into the classic “Four Ps” of marketing, Product, Price, Place, and Promotion, and explains why too many marketers focus only on the last one. She challenges marketing teams to go deeper, collaborate with finance and sales, and ensure their efforts are tied directly to business objectives.We also explore the importance of differentiation in a saturated market, how to uncover your brand's true value, and why marketers should start thinking (and acting) more like COOs.In this episode, we cover:Why “viral video” thinking is dangerous and what real marketing success looks likeThe importance of the Four Ps and why focusing only on promotion leads to failureHow to find your brand's point of difference and avoid becoming a commodityThe power of cross-functional collaboration with finance and salesWhy marketers need to blend creativity with business acumenIf you're a marketer looking to ground your strategy in real business results, this episode is packed with wisdom, perspective, and practical advice you can start using today.

How can understanding your audience and building purpose-driven brands elevate your marketing results?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and authentic storytelling can shift brand perception and drive meaningful results.Josh dives into the importance of connecting digital and physical touchpoints to create a seamless customer experience while emphasizing the lasting value of personal relationships in the marketing community. He also discusses his work on Porsche's award-winning campaign Engineered for Magic Every Day, highlighting the creative thinking behind the brand's transformation.Drawing on his experience leading marketing for well-known brands, Josh offers practical advice rooted in audience insight and authenticity to help marketers build stronger brands and drive results.In this episode, we cover:How audience insight drives effective and authentic marketingThe creative thinking behind Porsche's brand transformationBridging the gap between digital and real-world customer experiencesBuilding community and trusting your instincts as a marketing leader

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection?In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to marketing, challenging outdated ideas, calling out the myth of high production value, and pushing for real human connection in the age of AI and social media.Jessica and Andy break down why chasing perfection or copying big brands isn't the answer. They discuss the fear that holds many marketers back, the evolution of content on platforms like LinkedIn, and the growing importance of storytelling, vulnerability, and consistency. Instead of polished scripts and vanity metrics, they encourage marketers to focus on audience impact, test-and-learn strategies, and community-driven content.In this episode, we cover:Why high-budget, over-polished content often falls flat and what works insteadHow to overcome fear and analysis paralysis in your marketing strategyThe shift from formal professionalism to authenticity and storytelling on LinkedInWhy marketers should rethink metrics like CPL and focus on broader business outcomesHow brand case studies (like Chili's and Duolingo) prove that authenticity winsThe value of consistent content creation and the power of 100 postsIf you're ready to drop the filters, rethink your content strategy, and connect with your audience on a real level, this episode is full of bold insights and practical advice you won't want to miss!

Thanks to everyone who tuned in! Free or paid subscribers? Join me for my next live video in the app. Gonna be a Trigger Warnings kinda take on old men with their fingers on THE Button. This week…Here's my speaking script from this live performance. Close to a transcript, but I changed a few lines on the fly… some even on purpose.Today I'm talking family, friends, love… not known as autistic “superpowers.” So let's start with a quick blow up of the whole fucking superpower thing.1. After the SecretI have strengths.Not one is my superpower.I have challenges.Not one is my kryptonite.I'm that kid in third gradeDropdropdroppingA mysterious blue crystalInto that test tube—Squealing in delightEvery time it explodes…In purple streams.I love cosplay.But I don't have to flyWear a maskOr sport a capeTo be autistic.Still…I get to be the heroor bald evil geniusof my own life.2. ShamelessFamily is freaking complex. For me? More disappointment, failure to meet expectations. Not being the son… or brother… the family ordered.Live long enoughYa get a lot right,Get a lot wrong.Get to knowWell enoughYa can't be a saintLurking in shadow…Living life perfectlyShameless.Shameless.Oh let me beShameless…No sun setsOn a painless life,So no moon shinesOn a stainless wife.Oh let me be… comeShameless.Scaling Mount MarcyThat night as Elvis died,Got branded a MountebankAs my sister grew colder.Stalking Death ValleySame sister… now dead… to meSame stars… chill my shouldersNow living life perfectlyShameless…Shameless.Oh let me beShameless…No peak capsAn aimless life,And no grave ever filledBy a blameless knife.Oh let me be… comeShameless…No mask hidesThe pain in life,So no words canExplain my fight.So, let me Be… comeShameless.I call this one it burns. I didn't write it about autism. But families face terrible trials. This was my response to one.3. IT BURNSUp your noseOr in your armIt burnsFirst your charmThen your poseIt burnsNo one learnsThe next child will yearnTil It burnsStill burnsOh it burnsIt burns you upIn the mirrorThat dark strangerStares back at youWild-eyed dangerBut you don't fear herIt's youRight on cueShe's seen things you'd never doBut it's youCuz Baby, it's youIt's you nowWhat won't you doBridges burntTowns ashes.Poppa burntMom ashes.BeautyAshes.DutyAshes.HomeAshes.DreamsSmoke…Lovers turn to johnsBurnt.BabiesBurnt.WombBurnt.BrainBurnt.EyesBurnt out…Up your noseOr in your armIt burntFirst your charmThen your poseIt burntNo one learnedYour next child yearnedTil It burntStill burntOh it burntIt burnt you upAte you upNo one homeJust burnt bones....Okay. Hello… family? Friends? I wasn't born to produce. I was born to observe, experience… then overshare.4. A Shooting Star Has No Purposemy autistic life...failing upwardtoward collapse...?succeeding downwardtoward joy...?it's a quantum thing.the answer is simply...yes.I was not put on this planetto produce.I was born to experience.Observe...and over share.our lives' value isnot measuredby clicks.or data mined by AI.a shooting starslashing through darknesshas no purpose.unlessit ignitesa human instant.illuminates, ya know…that ness…this breathand this moment…all we possess.All.I ain't gonna lie. This one's rough. And long. And complex. It may not need a T.S. Eliot pretentious footnote. But I try to intertwine family, control, and religion. And real events from the winter of 97-98. When the Hale-Bopp comet was fading in the Northern New York skies. And the memory of the Heaven's Gate suicide cult was still fresh in the national mind.This is a hybrid piece. In my mind it's a movie. With scenes, background music. Jump cuts. But you guys probably loved Pulp Fiction. So I pray you can follow me.5. sneaking your mother's creepy g-d on highPrelude, December 1997I begin, “There…There's Heaven's Gate.”She fiddles with the binox dials.“Where should I look?”She asks breathless,Trudging bootless.I barely hear herOver the crackling snowBeneath my feet, but say,“There…That smudge in the sky.”I point again.UFO CultChooses Suicide,The TV said.Thirty-nine bodiesIn matching Nikes,The photo read…I close wet eyesTo the hiss & sizzleOf the Northern LightsOver my head,SilenceThen the cold murmurof the cold mother...“That's why they died?”She shrugs.My eyes open… careful, I shrug,“Maybe… they saw a signal from aliens.Or maybe God on high.Who knows what grimdark signThey read that silent night…”Wordless, clueless… a comet sailedRibbons of green and purple light.One cold blue, one hot pink tailFading from history's sight…So we stroll on intoFake New Year's dinnerCuz not everyoneCould schedule inThe Real One.How rare it isA two-tailed comet in the sky,A lover doesn't lie with her eyes,To greet one free man before you die,How rare it isHow rare it isDinner Musicmy mother in a halo of candlesmy mother wrapped in smokemy mother in dark shadowsmeasuring the length of my ropeShe gathers reports from her childrenThis year's fugue & pedal point,Her table a feast of sand.Youngest Mark files his,A new open source project…“I'm really getting seen.”Lifting my glass to himFrom the dark walnut table,I sip vodka… Neat.Martha next, from her foreign outpostA well-received talk given…Vodka. Neat.Second-oldest Luke comments,Wearing a dead father's mantle“So proud of this my familyProgress on nearly every front.John, you seem…Well, better… strangely.”Yeah. Vodka. Neat. And deep.Mary reports a year in faith.Jesus gave her home.Jesus gave her kids.Jesus gave her strength… alone.I close my eyes in frustrationSee only those twin tailsSailing in that dark…No wine, no waferJust vodka. Neat.The broken mother nods,Waves a weary hand at each.Then turns to me,Product of her first postpartum,Eldest stranger at her table.She faintly smiles…, “John?”This last-invited autistDrunk to a numb survivalStarts slow… and slurred,“Ya know…?Never… believed… in heroes.Those guys & their comet?They did.”I hear hands tense,Casual wear shift & rustle,Eyes crinkle & narrow…Familiar, family sounds.My runaway trainpicks up steamplunging on and intoa dark tangential tunnel“A part of me rejects a g-dborn perfect without sin,casually tossing miracleslike candy & coins… sublimefrom a gaudy Mardi Gras floatTo kids playing in the grime…”I gulp a breath.Silencea child, high on a stone altara hand… a knife in mid air…a sacrfice for appearanceslike thirty-nine bodiesin matching Nike pairs…How fair is itJesus and Jim JonesBoth got emails from Beyond,Love rusts tilIt's just one more bond,Your soul's released whenYour last day's dawned,How fair is itHow fair is itInterlude, January 1998Flash CutCouple weeks laterIce Storm of ‘98.A friendly… familyGame of cards.Frozen in time, frozen in mindAunts, uncles and cousinsNo one's got power, trapped…Cabin, cards, liquor… discussions.Killing time… 3 days…Instead of each other.Oh shit. Oh. Shit…There goes that bidI swore I could make.Under my breath… “Damn it to Hell.”Then head down, out loud,“Oh, Shit.”I'm staring at the hand they dealt.So many near-miss combosSo many runs that went nowhere…“My bad. I shoulda played that 9My mind's off wandering againLet me grab that back. This time.”“No…You gotta drink …Ya gotta drink!This time…Every time!”Rinse repeatMistake over mistakeVodka neat, vodka neatVodka…I… wake to… laughter“Uncle Johnny, you're the dudeFrom stuck up cuntTo puking your shoes.Man, can you let go… when you want.”And let go... I did.A distracted juggler drops his satin ballA drunken knife thrower ties assistants to the wall,The smoking fortune teller wheezes, “Doom finds us all,A Ring Master's whip echoes through an emptying hall….Cadenza, for the End of TimeMy catechism askedWhy did that g-d make me?And I askWhy did this unbonded mom have me?To both cluck in disappointment?Over commandmentsI was bornUnable to follow…?To follow a comet into…DesperationDissolutionSuicideAnd the Peace…Of no need for understanding?Ever again?There is no heroNo godNo bodhisattvaThat does not hideThe dazzling ConfusionIn a burning bushOr explains to meLike I'm a five-year oldWhy that twin-tailed cometStill sails across my mindHow rare it isTo find a godDoesn't want moreThan he gave,A lover who can stay…Even while I raveA man who can liveNot caring if he's saved,How rare it is.How rare it is.Okay. Friends? Finally late in life I got friends. And love. And this last is a selfie of what that's like.6. A Swirl of Flesh-Colored Fog“Ya gotta minute?”She takes a quick scan of the aisles. Then toward the eternal sale table near the entrance. Pink and blue signs promising two if you'll just buy one…It's silent. Just me standing in front of her. Bottle of the Coke Zero I'm addicted to in my hand.Dusk. Rural Indiana. I guess the local beef cattlemen, horsey folks, and military munitions testers up at Crane Naval base? They don't hit Dollar General so much around sun down.“Sure. Nobody much comes in around now. S'up… you good?"I take a beat. To use my words… to find my words.“I'm trying to remember all you guys'… um, ya know, everybody's names….”“Oh, no worries. You're good. We really all should have name badges.”I take another beat. To switch appropriate gears.“You know. The autism thing. I have this face and name thing. It's weird… but I can't remember faces.”Awkward, awkward pause.If you're listening, if you're reading…Let me try to take you inside. My being…What's that like? I only see… Well, words fail me.Take a visit to Walmart. Just a sea of faceless ghosts. Folks I greet, “I know I know you… I have this thing. Can you tell me your name?”Embarrassment. Stammering apologies…See, it's like this…A swirl of flesh-colored fogThat's my wife's face in dreamsI only see her walking awayA grey ponytail., tattered jeansLove of my life… can't see her…Not her green eyes… in stage makeup…Just homemade tats… the shape of her hair…Feelings, memories… talking after that breakup…So, I'm talking to that DG clerk.“We don't get out much. You guys? I guess it's a job. But to us? You're… well, friends. It means something to me. To learn your name. To… know you.”“Oh.” Confused, she pauses. “It's really ok. We know you and your wife. We get it.”“You know?” I'm urgent. I want her to get… the weight of it. “It's not for you. It's for me. It means something to me. To remember your names. And put them with your faces. To be friends.”I flash on all those parental commands to “make friends.” Then say, “I just won't get it right away. But I want to enjoy… doing it.”Silence. Awkward. But intimate.I stammer. “Are you… are you, Ari?” When confused, my go-to fallback is details.“No, she's the short blond one.” She waves her right hand about shoulder high.“I know Kensington… cuz well I walked in on her anaphylactic…. Um, allergy attack. Over in the Dollar Aisle."“Yeah. She's the short one with black hair.” She gestures with her right hand, just a hair lower. “And I'm Cyndi.”We laugh. Together. She mentions the name tags again. I make reassuring noises.“That's Windy, right?”“No.” She laughs. “Cyndi… Just with the I and Y reversed.”“Oh, thank god. For a moment I misremembered again. Thought you were named after a sappy 60s song.”She laughs, easy… again. “No. Never. Not that..”We share a wink. A nod.The doors slide. I walk outside.“Cyndi. Just with the I and Y reversed."A swirl of flesh-colored fog. Framed by glasses. And twisted brown hair on her head.About… yay… tall.#AutisticAF Out Loud Newsletter is a reader-supported publication. Click to receive new postd… free. To support my work, please consider a paid subscription. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit johnnyprofaneknapp.substack.com/subscribe

A short week for the Ringmaster as James T. takes his long weekend a day early, but still, plenty of goings on in the world of politics and news. This week we had Abrego Garcia and his legal team, Trump's victories stacking up, the liberal media getting more liberal, a haboob and hubbubs, to our Conservative Circus Rap Up, all with honest information and humor. The humor came to a halt when we found out about the shooting at the Minneapolis Catholic Church/school, and James T. had to filter out the liberal noise to just give us the straight facts.

In this episode, Reeta and Chels break down the wild football headlines. From Jerry Jones proudly playing Ring Master of the Cowboys' circus—complete with Micah Parsons making appearances despite no contract—to the new Netflix doc that might just be Jerrah's true Super Bowl this season, it's clear: Dallas is the show. We also touch on the NFL quarterback carousel, with Anthony Richardson unexpectedly put on involuntary PTO while Daniel Jones reclaims the starter title. It's been a rough one for the Sanders brothers—Shilo gets waived and Shedeur takes five sacks in a tough outing. Then there's Cam Newton, still battling the world. Is he a jerk? Maybe. But he's earned his mic. Plus, we dive into College Football's Week 0 surprises and preview what's ahead in Week 1—highlighting the five must-watch matchups of the weekend. You know we had to light up the volcano for the season and you will be shocked to see you actually gets in Make sure you like, follow and rate us ..you know we are worth it!

How can both empathy and distilled communication reshape your marketing strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manufacturing and computer science to marketing leadership, and how empathy and curiosity have fueled his success.Ron dives into the importance of empathy in marketing, not just why it matters, but how to apply it authentically to connect with customers. He breaks down innovative concepts like degenerative AI and practical strategies to leverage technology without losing the human touch. Ron also emphasizes the value of continuous learning, community, and embracing discomfort for growth.With an approach grounded in curiosity, authenticity, and innovation, Ron offers marketers a fresh framework to engage audiences more effectively and drive meaningful results.In this episode, we cover:Why empathy is key to customer-centric marketingHow degenerative AI can amplify your marketing efforts authenticallyAligning personal passion with professional roles to stay motivatedThe importance of community, continuous learning, and embracing discomfort

How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success?In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the power of AI to the surprising effectiveness of print mail.Aaron debunks the myth that marketing channels like SEO or direct mail are “dead.” He explains that while platforms and tactics may evolve, core fundamentals like branding, messaging, audience connectivity, are what drive long-term success.We also dive into the challenges of today's digital marketing world, such as the overwhelming volume of cold outreach and the importance of forging real, human connections, particularly on platforms like LinkedIn. Aaron shares practical strategies to stand out: ditch the pitch-first mentality, focus on relationships, and make sure your efforts are measurable.In this episode, we cover:How emotional intelligence can make or break your marketing careerWhy branding and messaging fundamentals haven't changed, even if platforms haveThe power of authenticity and connection on LinkedInLeadership, therapy, and the value of personal growth in a high-stress industryResources and networking tips for veterans transitioning into marketingTune in if you're ready for a no-nonsense look at what really works in marketing today and how to stay grounded while standing out. This episode is packed with wisdom, practical advice, and inspiring stories.

How can deep audience research transform your marketing effectiveness?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and how curiosity and community have fueled her success.KB dives into the power of audience research- not just why it matters, but exactly how to do it. She breaks down practical, repeatable methods marketers can use right now, including how to leverage trade show content, insights platforms like 6Sense, and focused customer segments to uncover what really resonates. She also emphasizes the importance of documenting your process, using filters strategically, and evolving your messaging based on what you learn. With an approach grounded in experimentation, clarity, and relevance, KB gives marketers a framework to build smarter, more effective campaigns.In this episode, we cover:How audience research fuels more effective marketing strategiesActionable ways to uncover insights and test your messaging todayWhy starting with top customers leads to sharper campaignsThe role of community and curiosity in long-term marketing success

This short story helps kids learn God's promises found in the Bible. By reciting these verses with the characters, you can learn—believe and receive God's promises to you! Ringmaster teaches Juggles how to guard her heart from Burnham Daily DeVille's crafty influences so that she will make wise choices that please God. By the way, did you know that when you say “Amen” to God's Word, you are saying, “Yes! So be it in my life!” #kids, #storiesforkids, #bedtimestoriesforkids, #biblelessonsforkids, #guardyourheart, #choosegoodinfluences, #letyourlightshine, #jesusiswithme, #childrenofgod, #Biblememoryverse, #newcreationinchrist, #livingaccordingtogodsword, #christinme,#fishbytesforkids, #fishbytes4kids, #ronandcarriewebb, #roncarriewebb

Is your marketing driving real revenue or just making noise?In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking around titles like "revenue marketer," arguing that all marketers should be tied to revenue outcomes. The discussion dives deep into brand vs. demand vs. category creation, highlighting why leading with connection, trust, and authenticity beats feature-based messaging every time. Karthiga also explains why understanding metrics like Net Retention Rate (NRR) is crucial, and why marketers need to partner closely with leadership, especially when pioneering a new category.In this episode, we cover:Why the term “revenue marketer” might be holding the industry backHow marketing and sales can align more effectively around value and impactWhy marketers should be tracking Net Retention Rate, not just pipelineKarthi's philosophy of kindness, collaboration, and long-term visionWhether you're a B2B marketer, entrepreneur, or aspiring category creator, this episode is packed with hard-earned wisdom and fresh perspective you won't hear anywhere else!

This short story helps kids learn God's promises found in the Bible.  By reciting these verses with the characters, you can learn—believe and receive God's promises to you!  Ringmaster teaches Juggles how to guard her heart from Burnham Daily DeVille's crafty influences so that she will make wise choices that please God.  By the way, did you know that when you say “Amen” to God's Word, you are saying, “Yes! So be it in my life!”#kids, #storiesforkids, #bedtimestoriesforkids, #biblelessonsforkids, #guardyourheart, #choosegoodinfluences, #letyourlightshine,  #jesusiswithme, #childrenofgod, #Biblememoryverse, #newcreationinchrist, #livingaccordingtogodsword, #christinme,#fishbytesforkids, #fishbytes4kids, #ronandcarriewebb, #roncarriewebb

These short stories help kids learn God's promises found in the Bible.  By reciting these verses with the characters, you can learn—believe and receive God's promises to you!  In the first story, Captain Crabby helps Sponge Buddy get ready to go to school and make wise choices.  In the second story, the feuding Hatfield's and McCoy's find peace through God's Word.  In the third story, Dudley Do-Right rescues Penelope Paddywack from the Evil Dastardly Dan and together, they profess God's Love Scriptures.  In the fourth story, Ringmaster teaches Juggles how to guard her heart from Burnham Daily DeVille's crafty influences so that she will make wise choices that please God.  By the way, did you know that when you say “Amen” to God's Word, you are saying, “Yes! So be it in my life!”#kids, #storiesforkids, #bedtimestoriesforkids, #biblelessonsforkids, #newcreationinchrist, #livingaccordingtogodsword, #lovegod, #loveothers, #overcomeevilwithgood, #godsloveinme, #childrenofgod, #guardyourheart, #godswisdom, #godlywisdom, #peace, #Biblememory verse, #fishbytesforkids, #fishbytes4kids, #ronandcarriewebb, #roncarriewebb

How can empathetic B2B SaaS marketing transform your growth strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.In this episode, we cover:The power of storytelling to engage and connect with audiencesBalancing manual and automated networking for authentic relationshipsEthical considerations when using AI in marketingHow solving real problems drives better marketing and supports sales teamsIf you're navigating the intersection of AI, marketing, and automotive innovation, Ashleigh's insights offer real-world strategies to help you build meaningful connections and grow with purpose.

The leader of Maurice's Magnificent Flea Circus tells the Squirrels about his brilliant adventures in Phileas Frog's hot air balloon.

Can your podcast stand out in a sea of sameness?In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrations that challenge the traditional interview format.From chip-tasting ASMR podcasts to quiz show formats and fireside chats in the wild, Ollie explains how unconventional setups can capture listener attention—if you're willing to prepare for the chaos. We also dive into AI-powered repurposing, engaging intros, and the one thing most podcasters forget to plan: how to end their show smoothly.In this episode, we cover:Unique podcast formats that push the boundaries of traditional interviewsHow to use AI to turn written content into audio, and boost your SEO in the processWhy engaging intros and quickfire segments help hook and retain listenersWhat makes a good outro, and how to avoid awkward episode endingsIf you're ready to get creative, challenge the norm, and make your podcast unforgettable, this episode is packed with inspiration and tactical advice to level up your content!

See omnystudio.com/listener for privacy information.

Oh the hypocrisy of the Texas democrats running to Illinois to protest redistricting, even Governor Pritzker can't explain it. Speaking of things you can't explain, Beto O'Rourke is back, and like a bad VD flare up, he's coming in hot. Kari Lake steps up to the center ring with James T. to go over the explosive ASU, PBS, and Walter Cronkite school journalism news that they all colluded to favor Katie Hobbs in the last Arizona Gubernatorial election. Staying locally, James T. talks with Jeramiah Cota about how he was not allowed to pray the Lord's prayers during a Phoenix Union District Governing Board meeting. This and so much more, the Ringmaster is back!

How can empathetic B2B SaaS marketing transform your growth strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value of empathy in every touchpoint, and how this approach leads to more sustainable growth and stronger customer trust.In this episode, we cover:Why deeply understanding your audience is the foundation of effective marketingHow to ditch aggressive tactics in favor of trust-building strategiesThe power of unscalable actions to create genuine connectionsJames's contributions to the marketing community and how networking fuels innovation

Are MQLs really dead, or just evolving?In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field.Melissa unpacks the evolving role of MQLs and why they're far from obsolete. She explains how engagement scores and persona alignment still make them vital to marketing strategies when used correctly. We also explore the rise of growth operations as a strategic business function, the need for detailed AI implementation, and how leaders can stay ahead by embracing trends like generative engine optimization (GEO).In this episode, we cover:Why MQLs still matter, and how they're evolving, not disappearingWhat it means to train AI like a new team member using SOPs and expert inputWhy growth operations is broader than revenue ops and demands a seat at the tableHow early adoption of GEO can give you a competitive edgeWhy mentorship, community, and giving back elevate your career and credibilityIf you're ready to rethink traditional marketing operations and strategically prepare for an AI-powered future, this episode is full of actionable insights you won't want to miss!

What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers?In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mike brings clarity to the misunderstood world of marketing ops and shares what's next for the industry.He explains why marketing ops pros are more like product managers for go-to-market systems than just email campaign operators. From the launch of a new certification path to AI's place in the workflow, Mike reveals how the role is evolving, and what skills the best ops leaders bring to the table.Whether you're leading a revenue team or just starting in ops, this episode offers practical advice to grow your team, your strategy, and your career.Takeaways:What a tiered certification path could do for the marketing ops profession.Why curiosity and self-service learning are essential ops traits.How AI can support, but not replace, strategic thinking in operations.What leaders can do to foster open communication and innovation.Why supporting community participation drives team development.

How can founders avoid sabotaging their own sales pipeline?In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing startups get wrong about sales, and how to fix it.Dave breaks down why asking a technical founder to lead sales is like handing the keys to someone who's never driven, and what it really takes to build a sales engine that drives predictable revenue. From hiring the right reps to understanding the importance of urgency in buyer conversations, Dave outlines a roadmap for smarter, more scalable sales growth.In this episode, we cover:Why founder-led sales often fail and what to do about itHow understanding buyer urgency can improve win ratesWhat traits to prioritize when hiring modern sales talentHow fractional leadership helps de-risk and accelerate sales successIf you're ready to build a smarter, more effective sales strategy, this episode is full of actionable insights to help you scale with confidence.

Season 2 Picks up where we left off. Franz finds himself in the newly established State of Israel. But, is this tiny Nation big enough for Franz's big ambitions?See omnystudio.com/listener for privacy information.

How can trust-first marketing and clarity-driven communication lead to stronger business growth?In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-based marketing systems that convert without manipulation.Dolores shares how marketing is fundamentally about trust and invitation—not just conversion. She introduces the concept of “trust funnels,” emphasizing that before any sale is made, relationships must be formed through authentic, value-first communication. She also highlights the power of speaking engagements as platforms for connection and community building, and how preparing a business for acquisition starts with stepping out of the day-to-day and building systems that scale.In this episode, we cover:How trust funnels guide strangers to become loyal customersWhat speaking engagements can do to build credibility and connectionHow business owners can prepare for acquisition by stepping out of daily opsWhy community and belonging are more important than ever in marketing todayIf you're looking to build authentic client relationships, scale your impact, and lead with clarity, this episode is packed with practical wisdom you won't want to miss!

How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape?In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation, growing high-performing teams, and leading with empathy and curiosity.Danielle breaks down why traditional marketing playbooks are no longer enough, and why today's ops leaders must embrace continuous learning, simplify communication, and balance speed with strategy. From empowering team growth to building strong internal narratives that drive buy-in, her approach is both tactical and human.In this episode, we cover:How continuous learning keeps marketing ops teams ahead of constant tech changeHow the traditional marketing ops playbook has evolved with the rise of AI and automationWhy upskilling and resourcing employees is essential for long-term team successHow curiosity and empathy strengthen leadership and team performanceIf you're ready to lead a marketing ops team that thrives through change, this episode is full of smart insights you won't want to miss!

Pismo Beach Today 07/06/2025 12p: The Big One Is Back! Johnathan Lee Iverson, Ring Master of Circus Vargas is the guest. Produced by Jim Richards

How can marketers thrive in the age of AI and zero-click search?In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results.Kerry shares practical ways to modernize your SEO approach, from refreshing outdated content and using AI tools effectively, to optimizing pages for both bots and real humans. She also breaks down how adding interactive content like demos and videos can give your pages an immediate engagement boost.In this episode, we cover:How SEO is evolving and why marketers need to keep up, not give upWhy fundamentals like keywords, structure, and links still matterWhat it takes to optimize content for both AI tools and human readersHow interactive content can drive clicks, impressions, and engagementThe value of refreshing old content to improve visibility and performanceIf you're wondering how to keep your content competitive in an AI-powered world, this episode is full of clear strategies you can implement right now.

What if your website could build trust instead of just chasing conversions?In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer's eye and a strategist's mindset to the conversation, sharing why accessibility, integrity, and focus matter more than ever in today's web-driven world.From avoiding shady “dark patterns” to embracing the Web Content Accessibility Guidelines (WCAG), Jeff outlines what it takes to make your website work better for everyone. He also shares insights from his own entrepreneurial journey, including how choosing to niche down in the manufacturing sector helped Kula Partners deliver more value and stand out in a crowded market.In this episode, we cover:Why authenticity builds more lasting connections than conversion tricksWhat digital accessibility looks like in practice and why it mattersThe tools every team should use to test and improve user experienceHow AI is shaping the future of web design without replacing human creativityThe power of specialization and focusing on a nicheIf you care about building better websites and stronger brands, this episode is full of practical advice and meaningful perspective.

Is AI ruining your content strategy or enhancing it?In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve originality in an increasingly automated world.Ardath shares why content should never be treated as filler or formulaic, especially when trust and credibility are on the line. She dives into the strategic role of empathy, voice, and nuance in content creation, and where AI fits in (and where it doesn't). This episode is a must-listen for anyone looking to navigate the evolving content landscape without losing the human touch.In this episode, we cover:Why AI should be used as a tool, not a replacement for human creativityThe dangers of over-relying on AI-generated personas and generic contentHow to develop high-impact content by truly understanding your audienceThe role of empathy, originality, and voice in standing outActionable strategies for using AI efficiently while preserving content qualityIf you're ready to level up your content strategy while keeping it human, this episode is packed with real talk and smart advice you won't want to miss!

How can experimentation and relentless curiosity unlock faster growth in private-equity-backed businesses?In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran strategy consultant, Kit brings a unique lens to leadership and business transformation. He now helps companies shift from founder-led decision making to value-driven, private-equity-ready growth.Kit breaks down why leaders should start with experimentation instead of narrowing their focus too soon, how honest customer conversations reveal real needs, and why continuous improvement and humble collaboration are non-negotiable for long-term success. Drawing from his military background, Kit compares the intensity of private equity to a SEAL team mission, where adaptability, rapid learning, and mission clarity are essential.In this episode, we cover:Why a period of experimentation outperforms premature focusHow to ask open-ended questions that deliver true customer insightThe cultural shift founder-led businesses must make when PE steps inLeveraging strengths and running after-action reviews for constant improvementEncouraging a culture of curiosity that sparks innovationIf you're ready to foster intellectual curiosity, unlock hidden opportunities, and drive value-first growth, this episode is full of actionable insights you won't want to miss!

What does it take to create a marketing strategy that drives demand and empowers your channel partners?In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable.In this episode, we cover:Why direct marketing builds trust that partners can leverage to close dealsHow to create detailed buyer personas for channel partners and customers alikeHow ready‑to‑use marketing kits make co‑marketing fast and consistentUsing data to prove ROI and continually optimize campaignsIf you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won't want to miss!

Can “boring” brands unlock growth through entertainment-first marketing?In this episode of The Hard Corps Marketing Show, I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are too “boring” to stand out. Dan breaks down how companies can shift from traditional, product-focused messaging to content that captures attention by being genuinely entertaining. From fandom mapping to the revival of brand mascots, Dan shares practical approaches for making content more engaging, shareable, and impactful across today's fragmented media landscape. In this episode, we cover:Why no industry is too boring for creative, audience-first marketingHow to use fandom mapping to tap into what your audience actually cares aboutThe value of staying ahead of trends to create platform-native, entertaining contentHow to protect the creative process by separating it from operational constraints Ways to measure the real business impact of entertainment-first marketingIf you're ready to stop blending in and start standing out, this episode is packed with creative inspiration and strategies you can put into action!

In the Big Top, the Ringmaster wows the crowd in his top hat and sparkly jacket. But underneath the glitz is a feeling that only a father can lay to rest. And what do you do when your family's big moment on national TV turns into a total meltdown? ...Happy Father's Day y'all! RingmasterIn the Big Top, the Ringmaster wows the crowd in his top hat and sparkly jacket. But underneath the glitz is a question that only a father can lay to rest. Thank you Jonathan Lee Iverson for sharing your story with us! Jonathan is a Ringmaster to this day, you can find him touring up and down California.  Produced by Anna Sussman. Original score by Derek Barber. Photo credit: Wednesday Aja.The Angry Marriage? What do you do when your family's big moment on national TV turns into a total meltdown?A huge thank you to Charles, Linda and Rebecca Kraus for sharing your story with Snap!You can find all things Charles the Clown including  videos, songs, magic tricks, puppet routines and even book Charles for your next event in the Bay Area. Dr. Bonnie Maslin and The Today Show did not respond to our requests for comment about this story.Produced by Bo Walsh. Original score by Dirk Schwartzhoff. Edited by Regina Bediako & Anna Sussman. Season 16 - Episode 25 Learn about your ad choices: dovetail.prx.org/ad-choices

How can authentic customer understanding transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results.Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers' world. She shares her proven three-part process for effective copywriting, combining internal research, direct customer insights, and market analysis, and highlights the limits of AI in creating truly innovative, human-centered marketing. In this episode, we cover:Why deep customer insights go beyond surface-level interviews. Eden's three-part process for crafting compelling, effective messages.The importance of understanding market categories and potential shifts.How anthropology shapes marketing and ethical copywritingWhy human creativity and empathy are essential, even in the age of AI. If you're ready to create marketing that connects authentically, stands out in a crowded market, and aligns passion with profession, this episode is full of actionable insights you won't want to miss!

How can Grice's Maxims strengthen your content strategy?In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content. Marli breaks down the four maxims of communication, quantity, quality, relevance, and manner, and explains how they are essential for clarity and effectiveness. She also dives into the evolution of the content designer role, why AI is an aid, not a replacement, the importance of documented strategies, and why encouraging team members to share their ideas publicly leads to growth. In this episode we cover:How Grice's Maxims can elevate your communication and contentWhy AI needs ongoing training and human guidanceThe value of documenting content strategy to align teams and avoid subjective decisionsWhy encouraging employees to share ideas boosts personal and team growthIf you're ready to improve your communication, elevate your content strategy, and use AI more effectively, this episode is full of actionable insights you won't want to miss!

This is our conversation with the talented artist, Andrew Ashcroft. We hope that you enjoy all of the insight and thoughtfulness that Andrew brought to our show.

Kestral questions Blush on his past secrets. Roisin braids hair. Will tries to help as best he can. Reevus is preparing himself to face his violent past.Portions of the materials are the copyrights and trademarks of Paradox Interactive AB, and are used with permission. All rights reserved. For more information please visit worldofdarkness.com.

How often should you be updating your messaging to stay ahead?In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies.Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the competition, he outlines how continuous refinement and a structured approach are essential to effective marketing. He also tackles the myth that AI or DIY marketing can fully replace strategic thinking and human insight, offering a grounded view on how tools should support, not substitute, your strategy.In this episode, we cover:Why messaging must evolve constantly to remain relevant and competitiveHow to craft specific, differentiated messages that resonate with real customer pain pointsThe importance of understanding client context, from macro trends to stakeholder prioritiesHow localized data and case studies create credibility and open new market opportunitiesAbdul's reflections on learning from mistakes, the value of feedback, and continuous personal growthIf you want to elevate your messaging strategy, sharpen your GTM approach, and truly connect with your market, this episode delivers insights you can act on today.

How can relationship-based marketing drive deeper customer engagement and long-term growth?In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth.Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage.In this episode, we cover:Why relationships, not just products, are central to great marketingHow to design loyalty programs that encourage connection and engagementThe power of personalization and two-way communication with your audienceMichelle's entrepreneurial journey and how embracing risk shaped her leadership styleIf you're looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today!

Welcome to the "Week in Review," where we delve into the true stories behind this week's headlines. Your host, Tony Brueski, joins hands with a rotating roster of guests, sharing their insights and analysis on a collection of intriguing, perplexing, and often chilling stories that made the news.       This is not your average news recap. With the sharp investigative lens of Tony and his guests, the show uncovers layers beneath the headlines, offering a comprehensive perspective that traditional news can often miss. From high-profile criminal trials to in-depth examinations of ongoing investigations, this podcast takes listeners on a fascinating journey through the world of true crime and current events.       Each episode navigates through multiple stories, illuminating their details with factual reporting, expert commentary, and engaging conversation. Tony and his guests discuss each case's nuances, complexities, and human elements, delivering a multi-dimensional understanding to their audience.  Whether you are a dedicated follower of true crime, or an everyday listener interested in the stories shaping our world, the "Week in Review" brings you the perfect balance of intrigue, information, and intelligent conversation. Expect thoughtful analysis, informed opinions, and thought-provoking discussions beyond the 24-hour news cycle. Want to comment and watch this podcast as a video?  Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872

Welcome to the "Week in Review," where we delve into the true stories behind this week's headlines. Your host, Tony Brueski, joins hands with a rotating roster of guests, sharing their insights and analysis on a collection of intriguing, perplexing, and often chilling stories that made the news.       This is not your average news recap. With the sharp investigative lens of Tony and his guests, the show uncovers layers beneath the headlines, offering a comprehensive perspective that traditional news can often miss. From high-profile criminal trials to in-depth examinations of ongoing investigations, this podcast takes listeners on a fascinating journey through the world of true crime and current events.       Each episode navigates through multiple stories, illuminating their details with factual reporting, expert commentary, and engaging conversation. Tony and his guests discuss each case's nuances, complexities, and human elements, delivering a multi-dimensional understanding to their audience.  Whether you are a dedicated follower of true crime, or an everyday listener interested in the stories shaping our world, the "Week in Review" brings you the perfect balance of intrigue, information, and intelligent conversation. Expect thoughtful analysis, informed opinions, and thought-provoking discussions beyond the 24-hour news cycle. Want to comment and watch this podcast as a video?  Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872

Welcome to the "Week in Review," where we delve into the true stories behind this week's headlines. Your host, Tony Brueski, joins hands with a rotating roster of guests, sharing their insights and analysis on a collection of intriguing, perplexing, and often chilling stories that made the news.       This is not your average news recap. With the sharp investigative lens of Tony and his guests, the show uncovers layers beneath the headlines, offering a comprehensive perspective that traditional news can often miss. From high-profile criminal trials to in-depth examinations of ongoing investigations, this podcast takes listeners on a fascinating journey through the world of true crime and current events.       Each episode navigates through multiple stories, illuminating their details with factual reporting, expert commentary, and engaging conversation. Tony and his guests discuss each case's nuances, complexities, and human elements, delivering a multi-dimensional understanding to their audience.  Whether you are a dedicated follower of true crime, or an everyday listener interested in the stories shaping our world, the "Week in Review" brings you the perfect balance of intrigue, information, and intelligent conversation. Expect thoughtful analysis, informed opinions, and thought-provoking discussions beyond the 24-hour news cycle. Want to comment and watch this podcast as a video?  Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872

Welcome to the "Week in Review," where we delve into the true stories behind this week's headlines. Your host, Tony Brueski, joins hands with a rotating roster of guests, sharing their insights and analysis on a collection of intriguing, perplexing, and often chilling stories that made the news.       This is not your average news recap. With the sharp investigative lens of Tony and his guests, the show uncovers layers beneath the headlines, offering a comprehensive perspective that traditional news can often miss. From high-profile criminal trials to in-depth examinations of ongoing investigations, this podcast takes listeners on a fascinating journey through the world of true crime and current events.       Each episode navigates through multiple stories, illuminating their details with factual reporting, expert commentary, and engaging conversation. Tony and his guests discuss each case's nuances, complexities, and human elements, delivering a multi-dimensional understanding to their audience.  Whether you are a dedicated follower of true crime, or an everyday listener interested in the stories shaping our world, the "Week in Review" brings you the perfect balance of intrigue, information, and intelligent conversation. Expect thoughtful analysis, informed opinions, and thought-provoking discussions beyond the 24-hour news cycle. Want to comment and watch this podcast as a video?  Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872

How can AI support outbound sales without losing the human touch?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what's working and what's still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity.Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results.In this episode, we cover:Why AI agents can't fully replace human SDRs (yet)How to personalize AI-generated emails so they don't sound templatedThe tools and workflows powering scalable outbound salesBrandon's mindset-first approach to hiring and team growthLessons from building backend operations to support rapid scalingIf you're looking to use AI without losing your brand's voice or your prospect's attention this episode is packed with smart strategies and lessons from the front lines.

Lori Vallow's Legal Circus Rolls Into Arizona (And She's the Ringmaster Again) In this episode of Murder in the Morning with Tony Brueski and Stacy Cole, we break down Lori Vallow Daybell's next legal battle—her upcoming Arizona trial where she's accused of conspiring to murder her niece's ex-husband, Brandon Boudreaux. Prosecutors allege Vallow helped orchestrate a 2019 attempted shooting, carried out by her now-deceased brother, Alex Cox. With jury selection starting May 29 and trial proceedings kicking off June 2, we dig into the key witnesses, the legal maneuvers, and Vallow's bold decision to represent herself once again. From cult-driven conspiracies to courtroom clashes, this case is another disturbing chapter in one of the most bizarre and high-profile criminal sagas in recent history. Is this the final trial for the woman once dubbed the “Doomsday Mom”? Or just another act in her ongoing legal theater? Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872

Lori Vallow's Legal Circus Rolls Into Arizona (And She's the Ringmaster Again) In this episode of Murder in the Morning with Tony Brueski and Stacy Cole, we break down Lori Vallow Daybell's next legal battle—her upcoming Arizona trial where she's accused of conspiring to murder her niece's ex-husband, Brandon Boudreaux. Prosecutors allege Vallow helped orchestrate a 2019 attempted shooting, carried out by her now-deceased brother, Alex Cox. With jury selection starting May 29 and trial proceedings kicking off June 2, we dig into the key witnesses, the legal maneuvers, and Vallow's bold decision to represent herself once again. From cult-driven conspiracies to courtroom clashes, this case is another disturbing chapter in one of the most bizarre and high-profile criminal sagas in recent history. Is this the final trial for the woman once dubbed the “Doomsday Mom”? Or just another act in her ongoing legal theater? Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872

Lori Vallow's Legal Circus Rolls Into Arizona (And She's the Ringmaster Again) In this episode of Murder in the Morning with Tony Brueski and Stacy Cole, we break down Lori Vallow Daybell's next legal battle—her upcoming Arizona trial where she's accused of conspiring to murder her niece's ex-husband, Brandon Boudreaux. Prosecutors allege Vallow helped orchestrate a 2019 attempted shooting, carried out by her now-deceased brother, Alex Cox. With jury selection starting May 29 and trial proceedings kicking off June 2, we dig into the key witnesses, the legal maneuvers, and Vallow's bold decision to represent herself once again. From cult-driven conspiracies to courtroom clashes, this case is another disturbing chapter in one of the most bizarre and high-profile criminal sagas in recent history. Is this the final trial for the woman once dubbed the “Doomsday Mom”? Or just another act in her ongoing legal theater? Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872

Are We Forgetting the Humans in B2B Marketing?In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.In this episode, we cover:Why B2B marketers need to take branding seriously and break the “brand doesn't matter” mythThe messaging house framework Daniel uses to align teams and anchor a brand's narrativeHow B2C creativity can inspire B2B marketing strategiesThe danger of relying too heavily on sterile metrics like MQLs and SQLsHow thoughtful gift-giving and storytelling build better customer relationshipsIf you're looking to build a brand that's not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.

Marketing that misses the mark usually isn't a problem of effort—it's a problem of connection. Too many campaigns focus on flashy branding or generic messaging without digging into what actually moves people to act. Customers aren't just data points; they have frustrations, desires, and unspoken needs that get lost when marketing stays on the surface. The brands that win aren't always the loudest—they're the ones that make people feel seen. Casey Cheshire is a B2B marketing expert with over 20 years of experience. As founder and CEO of Ringmaster Conversational Marketing, he helps businesses build real connections. He hosts the Hard Corps Marketing Show and runs a B2B podcasting agency focused on authentic engagement. His approach challenges traditional marketing and prioritizes meaningful relationships. Today, he breaks down "disconnected marketing" and how automation is pushing customers away. He explains how podcasting can help businesses reconnect with their audience and use conversational marketing to engage more effectively. Stay tuned! Resources: Authentic Conversations Create Powerful Connections The Cheshire Career Coach Follow Casey Cheshire on Facebook Connect with Casey Cheshire on LinkedIn