Podcasts about Ringmaster

Welcome to a special New Years edition of the podcast! As we kick off a new year, we're revisiting one of our most timely and strategic LinkedIn Live conversations! This discussion with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio, explores why podcasts are becoming a critical pillar of B2B go-to-market strategies heading into 2026 and beyond.This episode is a powerful reminder that podcasts aren't just another content channel. They're a relationship-building engine, one rooted in generosity, trust, and long-term value. With markets getting noisier, buyers more resistant, and AI flooding feeds with sameness, this conversation reframes podcasts as a “give-first” GTM lever that helps brands stand out by actually connecting.In this episode, we delve into:Podcasts as a Strategic GTM Tool. Podcasts should be treated as a core go-to-market asset, not just content, and how they build trust, credibility, and real relationships in B2B.The most effective podcasts focus on giving value, attention, and platform to guests and audiences, lowering resistance and creating organic opportunities over time.A candid look at unclear goals, poor positioning, AI-driven noise, and why buyers are increasingly resistant to pushy, transactional marketing.Micro-Niches Over Mass Appeal. Serving a specific, well-defined audience beats trying to speak to everyone, and how micro-niche focus drives stronger engagement and results.Prioritizing the guest (then the listener, then the brand) leads to better conversations, stronger relationships, and more downstream business impact.The importance of weekly consistency, integrating podcasts into your broader GTM strategy, and using AI to responsibly repurpose human-driven conversations.✨ As we move into 2026 and beyond, it's time to break old myths, drive real impact, and connect with people in ways that actually matter.

The Randomizer (episode.lol) spat out the final episode of the disastrous Michael Chernuchin Era, which meant the Munchie Boys were force-fed the final part of some serialized content. Of course, here, this means we have long-time series regulars acting entirely uncharacteristically, including characters we'd known for 20 years. Perhaps more importantly, this episode eschews all common sense, asking society to act insanely in addition to its characters. This episode brings a season to a close that almost killed the series, and it's bad enough that Adam and Josh have to ask if it shouldn't have been put down.Music:Divorcio Suave - “Munchy Business”Thanks to our gracious Munchies on Patreon: Jeremy S, Jaclyn O, Amy Z, Diana R, Tony B, Drew D, Nicky R, Stuart, Jacqi B, Natalie T, Robyn S, Amy A, Sean M, Jay S, Briley O, Suzanne B, Tim Y, John P, John W, Elia S, Rebecca B, Lily, Sarah L, Melsa A, Alyssa C, Johnathon M, Tiffany C, Brian B, Whitney C, Alex, Jannicke HS, Erin M, Florina C, Melissa H, Olivia, Holly F, Karina H, Zak B, Karyn R, Summer S, and Matt - y'all are the best!Be a Munchie, too! Support us on Patreon: patreon.com/munchmybensonBe sure to check out our other podcast diving into long unseen films of our guests' youth: Unkind Rewind at our website or on YouTube, Apple Podcasts, or wherever you listen to podcastsFollow us on: BlueSky, Facebook, Instagram, Threads, and Reddit (Adam's Twitter/BlueSky and Josh's BlueSky/Letterboxd/Substack)Join our Discord: Munch Casts ServerCheck out Munch Merch: Munch Merch at ZazzleCheck out our guest appearances:Both of us on: FMWL Pod (1st Time & 2nd Time), Storytellers from Ratchet Book Club, Chick-Lit at the Movies talking about The Thin Man, and last but not least on the seminal L&O podcast …These Are Their Stories (Adam and Josh).Josh discussing Jackie Brown, The Love Witch, and The Long Goodbye with the fine folks at Movie Night Extravaganza, debating the Greatest Detectives in TV History on The Great Pop Culture Debate Podcast, and talking SVU/OC and Psych (five eps in all) on Jacked Up Review Show.Visit Our Website: Munch My BensonEmail the podcast: munchmybenson@gmail.comNext New Episode: Season 16, Episode 2 "American Disgrace"Become a supporter of this podcast: https://www.spreaker.com/podcast/munch-my-benson-a-law-order-svu-podcast--5685940/support.

Welcome to a special holiday edition of the podcast! This week, it's just me, Casey, taking a moment to slow down, reflect, and send some genuine holiday love your way. No guests, no agenda just a heartfelt solo episode centered on gratitude, connection, and why you and what you do truly matter.As the year winds down, I'm sharing reflections on how gratitude has become a powerful antidote to anxiety, fear, doubt, and frustration, especially during the holidays. This episode is about more than feeling thankful; it's about expressing it openly and building a culture of appreciation in our work, our marketing, and our lives.In this episode:

How can marketing teams succeed when budgets shrink, expectations rise, and the pressure to perform intensifies?In this episode of The Hard Corps Marketing Show, I sat down with Matt Hummel, Chief Marketing Officer at Pipeline 360. Matt shares firsthand insights into why the modern environment is more challenging and dynamic than ever and what leaders must do differently to help their teams thrive. With deep experience navigating resource constraints, motivating teams, and driving performance in uncertain conditions, Matt sheds light on what it truly means to lead in high-pressure marketing environments.He breaks down why simply letting people achieve what they believe is possible is no longer enough. Instead, leaders must set higher expectations, push teams beyond their comfort zones, and foster a culture where adaptability and innovation aren't just encouraged, they're essential. We also explore the critical role of transparency, creative problem-solving, and clear communication in helping marketers stay resilient and effective, even when the odds aren't in their favor.In this episode, we cover:Rising expectations paired with shrinking budgets and what that means for B2B marketers trying to hit ambitious targets.Why leaders need to challenge teams to stretch beyond perceived limits, not just maintain the status quo.How transparency around constraints can open the door to creative solutions and stronger team collaboration.The growing importance of adaptability, experimentation, and resilience as core marketing competencies.The leadership mindset required to navigate uncertainty, motivate teams, and drive performance despite limited resources.If you're ready to strengthen your leadership approach and help your marketing team excel, even in the most challenging environments, this episode is packed with insights you won't want to miss!

Get festive with Zach and Mike on Bro's Foes and Heroes as they kick off a week of Christmas-themed comic book stories! In this episode, the bros unearth a bizarre and definitive Santa origin story from a 1953 Dell comic, Santa Claus Funnies. What's inside this holiday special: The Origin of Clumsy Claus: Hear about the man who was initially known as "Clumsy Claus" for his lack of skill, who gets robbed by bandits in a shocking turn of events, only to have a miracle grant him "nimble and clever" hands to fix all the toys and become the Santa we know today! Christmas in the Circus: An equally strange story from the Santa Claus Funnies where a tiger cub named Whiskers teaches the other zoo animals about Christmas, forcing the Ringmaster to step up as a stand-in Santa for the zoo's party. Marvel Holiday Special Tease: Plus, a sneak peek at what's coming later this week as the guys plan to dive into the very first Marvel Holiday Special from 1991. Stick around for all the laughs and comic knowledge! (And don't forget to send us your ideas for what we should cover in the new year!) Next week: The conclusion to our coverage of The Human Target! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're joined by Anthony Crislip of Akron, Ohio's THE NIGHTLIGHT cinema for the vanity projects of the two most controversial broadcasters of the 90's. Both Howard Stern and Jerry Springer helped reinvent their respective mediums, whether for better or worse, but they only ventured onto the big screen once (and within one year of each other). We see if these *very* 90's star vehicles are as unwatchable—or unlistenable--as the shows their stars hosted: Betty Thomas' 1997 Howard Stern biopic PRIVATE PARTS, and Neil Abramson's 1998 Jerry Springer comedy RINGMASTER.You can find out more about The Nightlight at https://nightlightcinema.comUnwatchables is hosted by Marc Dottavio and Seth Troyer, produced by Tony Scarpitti, featuring artwork by Micah Kraus. Unwatchables Patreon: ⁠⁠⁠⁠⁠⁠https://www.patreon.com/unwatchables⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/unwatchablespod/⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠https://twitter.com/UnwatchablesPod⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠https://www.unwatchablespod.com⁠⁠⁠⁠⁠⁠ Email: unwatchablespodcast@gmail.com

How can deep customer understanding drive more effective B2B marketing strategies?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-market efforts. Greg emphasizes the critical need to move beyond surface-level personas and truly understand customer needs, priorities, and challenges to drive meaningful marketing and sales alignment.He shares how AI technologies can be leveraged to continuously update and deliver relevant, real-time context about customers, helping teams create more personalized and impactful experiences. Greg also reflects on his own career journey, offering advice on mentorship, self-awareness, and finding purpose in your work.In this episode, we cover:How to move beyond static personas and gain real-time, contextual customer understandingThe role of AI in scaling personalized marketing and keeping insights fresh and actionableWhy product-market fit is a moving target and how to stay aligned with evolving customer needsHow to use customer context as a strategic advantage in sales conversations and GTM planning

San Francisco's Circus Bella presents STARLIGHT An All-New Winter Circus Spectacular Dec 12, 2025 - Jan 4, 2026 The Crossing at East Cut 211 Beale St @ Howard St, San Francisco https://www.circusbella.org/bigtop _________________________________ Abigail Munn - Director & Ringmaster Since its inception, Abigail has been directing, creating and producing new work for Circus Bella. Along with the more conventional duties she has also served as the company's truck driver, catering service and laundress. An accomplished dancer, choreographer, and aerialist, Munn holds a BFA in Modern Dance from UC Santa Barbara. As a child, who was born and raised in SF, she appeared with the Pickle Family Circus, and later with Zoppe Italian Family Circus, Lone Star Circus, the Moisture Festival, the New Pickle Circus, Cabaret Verdelet, Circus Cabaret, Tease-O-Rama, Va Voom Room, and The Velvet Hammer Burlesque. Munn was commended in the New York Times for her performance in Alma Esperanza Cunningham's Princess. Munn co-directed the nouveau-vaudeville troupe Kitty Bang, an internationally recognized three-time “Best of the Bay” winner that is influential in the modern Burlesque resurgence. Over the past few years Abigail has become increasingly involved in advocacy work for the Circus Arts. When transitioning Circus Bella performers to Employees, she became aware that the current workers compensation rates and policy descriptions in California were way out of step with the current reality of the Circus Industry. Munn embarked on a one woman quest to help change this and after initiating a study from the Workers Comp Insurance Rating Bureau (WCIRB), rates were significantly lowered (by 80%) for ALL Circus Companies in California. In addition, she is a founding member and on the board of the American Circus Alliance. abigailmunn.com

How can marketers ensure their brand remains visible in an AI-dominated digital landscape?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibility and connect with customers. David emphasizes the urgency for marketers to adapt to AI technologies, especially large language models like ChatGPT, or risk becoming invisible in a rapidly evolving marketplace.He shares actionable strategies for creating an LLM briefing book to teach AI systems about your company, ensuring your brand appears in AI-driven search results. David also explains how to conduct AI-focused content audits, implement strategic content plans, and align SEO efforts with AI capabilities to stay ahead of the curve.In this episode, we cover:The rising influence of AI and LLMs in marketing visibilityHow to build an “LLM briefing book” to educate AI about your brandConducting audits and crafting content strategies for AI optimizationWhy marketers must act now to remain discoverable in AI-powered searches

The Ringmaster and Producer Aaron are on their Thanksgiving break so our special guest for today is Kelly Nash. Kelly breaks down Transportation Secretary, Sean Duffy's comments about not wearing PJs at the airport. Senator Mark Kelly seems to act tough while being part of the sedition video, but should he be concerned. Eric Swalwell has thrown his bid for the California governorship, adding more trash to the heap fire of candidates in California. Plus, the View still spews hate, MSNOW claims to be fair and balanced, and no autopen to pardon the turkeys this year.

How can a smarter email strategy, not just more emails, transform your customer engagement and revenue?In this episode of The Hard Corps Marketing Show, I sat down with Megan Brewster, co-founder and lifecycle marketing expert at Bright Iris Marketing. Megan brings deep expertise in lifecycle marketing, data-driven decision-making, and automated email flows, sharing the strategies businesses need to scale their email performance without overwhelming their audiences.Megan breaks down why blasting your list with more emails isn't the path to growth. She reveals the importance of targeted, timely messaging and why understanding your audience segments, especially your highest-value buyers, is essential. Megan also dives into the massive, often untapped potential of automated flows, the importance of clear design and strong calls to action, and how to use data and testing to continuously refine your communication strategy.In this episode, we cover:More emails don't mean more revenue, over-sending can actually suppress engagement. Targeted, timely messaging that speaks to audience needs will always outperform sheer volume.Measure your campaigns and automated flows against industry benchmarks to understand what's truly working. If metrics like engagement and revenue exceed standards, you're on the right track.Flows like abandoned checkout, onboarding, and post-purchase journeys can generate up to half of your email revenue when optimized. Review them regularly to keep content relevant and high-performing.A clear message, strong visual hierarchy, and a call to action above the fold dramatically increase reader engagement. You have only seconds to capture attention, make the main point obvious fast.Not every A/B test will be groundbreaking, but consistent experimentation leads to steady improvement. Focus on refining what works rather than constantly reinventing your email strategy.If you're ready to upgrade your email marketing with strategies that are both practical and proven, this episode is packed with insights you won't want to miss!

How can marketers master urgency to accelerate growth and boost sales performance?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential customers and drive real business results.The conversation explores the psychology behind urgency, how to align marketing efforts with revenue goals, and why inaction can be your biggest competitor. Through engaging stories and practical frameworks, Steve reveals the exact playbook he's used to help multiple companies achieve explosive growth.Steve breaks down how to highlight customer pain points, build constructive discomfort, and tailor urgency for both personal and market-level motivation. He also addresses how to bring urgency into “boring” industries and how marketing teams can apply these methods using scalable tools and organic traffic.In this episode, we cover:Understanding decision drivers and the psychology of urgencyIdentifying and exposing customer pain points to inspire actionCreating personal and market urgency that converts leadsLeveraging organic traffic and content to generate demand

How can marketers harness AI to create personalized, scalable, and effective marketing strategies?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling, audience understanding, and AI tools come together to elevate marketing efforts.Mike shares actionable strategies for building trust through storytelling, qualifying audience personas, integrating AI for automation and scaling, and tailoring communications using personality insights. He also highlights the importance of continually refining your approach to discover the ‘aha' moments that resonate deeply with your audience.In this episode, we cover:Building trust through storytelling and connecting with audiencesQualifying and understanding diverse audience personasCrafting scalable and adaptable marketing stories with AIIntegrating and automating AI tools to streamline marketing

How can marketers use empathy and customer storytelling to drive B2B growth?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Rob Freedman, Vice President of Marketing and Partnership at EZO, to explore the power of empathetic marketing and authentic customer storytelling. The conversation centers on how listening deeply to customers can transform them into brand champions and fuel sustainable B2B growth. He shares actionable strategies for mining customer stories, leading customer interviews, and creating internal alignment to strengthen go-to-market efforts. Rob also emphasizes the value of measuring engagement and leveraging data without losing the human connection that drives great marketing.In this episode, we cover:Turning customer stories into powerful marketing narrativesLeading with empathy to build authentic customer connectionsCreating internal alignment to support storytelling at scaleMeasuring engagement to guide strategy and prove impact

The Conservative Circus has a brand spankin' new studio! The only problem is with all the new bells and whistles; the Ringmaster isn't allowed to touch anything. Why? Listen to find out.

How can marketing leaders shift from tactical execution to strategic business alignment?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Alan Gonsenhauser, founder and CEO of Demand Revenue, LLC and experienced CMO advisor, to explore the transformation of marketing leadership. Alan emphasizes the critical need for marketing efforts to align tightly with overall business strategy, moving beyond mere tactics to drive measurable business outcomes.He shares actionable insights on creating remarkable customer experiences, prioritizing retention and upsell, and leveraging AI as a tool to enhance but not replace innovative thinking. Alan also explains the importance of speaking the language of the C-suite and focusing on net revenue retention to elevate marketing's role in the organization.In this episode, we cover:The shift from tactical marketing to strategic business alignmentUsing AI to enhance marketing without losing innovative thinkingThe importance of customer retention and net revenue retentionCommunicating effectively with the C-suite to drive impact

How can customer connection transform your marketing strategy and drive authentic growth?In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate.Lina breaks down the myth that marketing strategies can succeed without customer interaction and explains how repeated engagement uncovers evolving customer needs. She dives into the importance of tailoring events and campaigns based on customer preferences, balancing virtual and in-person connections, and fostering a community that turns customers into authentic brand advocates.In this episode, we cover:Why talking to your customers frequently is critical for effective marketingHow to personalize engagement based on deep customer insightsThe power of in-person vs. virtual events and respecting customer preferencesMeasuring ROI beyond leads, including sentiment and sales alignmentThe human element at the core of SaaS marketing and leadershipIf you're ready to build a customer-first marketing approach that drives long-term growth, this episode is packed with actionable insights you won't want to miss!

How can B2B marketers succeed when every deal involves 11 or more stakeholders?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit, with multiple stakeholders who have diverse roles and needs throughout the journey.He shares how marketers can design conversation tracks that align with real-world buying dynamics and explains why buyer-led orchestration, not sales-led tactics, is the key to driving meaningful engagement and revenue. Adam also discusses the organizational shifts and mindset changes required to fully adopt this buyer-first approach.In this episode, we cover:Why MQLs and ABM fall short in complex B2B buying environmentsHow to map conversation tracks around stakeholder needs and behaviorThe importance of aligning marketing, sales, and automation tools to the buyer journeyWhy focus beats scale when prioritizing content and engagement strategies

What if cold calling isn't dead and SDRs are not just seen as “entry-level”?In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern sales development succeed and why human connection still matters in an age of automation.Gabe breaks down the biggest myths about Sales Development Representatives (SDRs), cold calling, and who really “owns” sales development. He shares why SDRs should be treated as a unique, strategic function, not just a stepping stone to closing roles, and how the best reps focus on active listening, authenticity, and building trust. We also dive into the power of multi-channel outreach, the right way to use AI, and what industries actually do respond to outbound efforts.In this episode, we cover:Why SDRs should have their own career path, and are not just seen as junior AEs.How cold calling (or “first calling”) is still the most effective outreach method.Why authenticity, curiosity, and active listening outperform any sales script.How to warm up leads using LinkedIn, content, and follow-up calls.If you want to sharpen your sales strategy, elevate your SDR team, or just prove that cold calling isn't dead, this episode is packed with real-world tactics and takeaways you can use today.

Cammy is back with this weeks Extra as he and Martyn discuss the latest going on with Rangers never-ending managerial search, and whatever the next steps may be. EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/heartandhand Try it risk-free now with a 30-day money-back guarantee - Watching Sporting Events/TV Shows/Films which aren't available in your region by switching your virtual location to a country which is showing the event. E.g. if you are abroad then you can access all your streaming services from back home. - Protect your private data like bank details, passwords and online identity - NordVPN can switch your virtual location allowing you to save money by purchasing flights, hotels, subscriptions from other countries at a cheaper price - Protecting your data whilst traveling and using public wifi, NordVPN protects you wherever you are in the world - NordVPN Threat Protection feature protects you from viruses, malicious malware and phishing sites - Fastest VPN in the world - no buffering/lagging whilst streaming and stops your ISP bandwidth throttling - Premium cyber-security for the price of a cup of coffee per month - 1 NordVPN account can be used on up to 10 devices Learn more about your ad choices. Visit podcastchoices.com/adchoices

What does it take to build authentic communities that truly connect with your market?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio. Paul shares lessons from building over 40 successful communities and explains why real market connection goes beyond launching products or campaigns.He emphasizes the importance of deeply understanding your Ideal Client Persona (ICP), using empathy to craft resonant messaging, and creating space for meaningful, value-driven interactions. Paul also challenges the overreliance on technology, encouraging marketers to start simple and stay focused on human connection.In this episode, we cover:The difference between going to market and connecting to itHow to understand your ICP beyond the surface levelWhy low-tech, high-value engagement builds stronger communitiesReal examples of community-led product and messaging success

How can structured brainstorming and rapid testing transform your team's creativity and innovation?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless iteration. His insights offer a refreshing roadmap for leaders and communicators who want to foster creativity while staying focused on results.Brandon breaks down why suspending judgment during brainstorming is critical, and how the ICE framework, Impact, Confidence, and Ease, can be a game-changer when it comes to prioritizing ideas. He also unpacks how to test concepts quickly, define success up front, and avoid wasting time on strategies that don't deliver.In this episode, we cover:Why suspending judgment in brainstorming unlocks better ideasHow to prioritize using the ICE framework (Impact, Confidence, Ease)The importance of testing ideas quickly with clear success and failure criteriasHow to avoid unproductive iteration and pivot with purposeActionable strategies for team leaders to create a more innovative cultureIf you're ready to bring structure to your creativity and boost your team's ability to innovate effectively, this episode is packed with actionable insights you won't want to miss!

How can marketers stay discoverable as AI reshapes the search landscape?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed.He explains how GEO differs from traditional SEO, why documentation matters more than ever, and how to leverage content repetition and high-authority sites to maintain discoverability. Al also shares his personal journey in tech and marketing, emphasizing the role of empathy, mentorship, and community-building in professional growth.In this episode, we cover:How to use LLM.txt files and structured content to improve visibilityThe importance of repurposing and repeating content across platformsLeveraging high-authority sites like Wikipedia to support GEOWhy competitive comparison content is crucial in the AI search era

How can strong business fundamentals, cross-functional alignment, and a focus on planning drive sustainable growth in today's tech-saturated world?In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the real drivers of business success. Brendan brings deep experience across sales, marketing, and leadership, having held roles at Samsonite, Hasbro, and Capital One, and shares why getting back to the basics is more important than ever, even in the age of AI and automation.We dig into the myth that technology can solve everything, and why chasing trends without a clear strategy is a major growth killer. Brendan reveals how setting structured goals, aligning your sales and marketing efforts, and fostering a culture of accountability and collaboration can significantly improve business outcomes. With practical takeaways and real-world examples, this episode is a must-listen for leaders looking to cut through the noise and refocus on what truly moves the needle.In this episode, we cover:Why AI is a tool, not a replacement, for business fundamentalsThe danger of chasing shiny objects and losing focusHow to align sales and marketing through shared goals and regular review cyclesThe power of structured planning: 3-year, 1-year, and 90-day goal settingIf you're ready to refocus your business strategy, realign your teams, and make smarter decisions in a tech-driven world, this episode is packed with insights you can apply immediately.

What does it take to master B2B marketing with empathy and precision?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Cole Field, VP of Marketing at Beryllium InfoSec. Cole offers a thoughtful and tactical breakdown of how marketers can move beyond isolated tactics and create more unified, human-centered B2B strategies.He shares why attributing success to individual efforts can create unnecessary tension, and how aligning sales and marketing unlocks better outcomes. Cole also explains the power of empathy in mapping the customer journey, the role of automation in streamlining efforts, and how Account-Based Marketing (ABM) is simply good, focused marketing when done right.Throughout the conversation, Cole highlights actionable strategies for improving team alignment, defining an Ideal Customer Profile (ICP), and approaching B2B marketing with clarity and intention.In this episode, we cover:Why attribution battles can derail marketing effortsThe importance of empathy in understanding customer journeysRedefining ABM as aligned, effective marketingAligning sales and marketing for shared success

A short week for the Ringmaster as James T. missed a couple of days due to illness, but the clowns don't take days off. Jazzy, Kammy, and white liberal women mad at Trump for saying to not take Tylenol, who takes the crown this week?

How can AI drive real impact in your marketing and sales teams beyond just ROI?In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market strategy and AI transformation, sharing how companies can truly leverage artificial intelligence to increase productivity, empower teams, and prepare for the next wave of innovation.Craig challenges the misconception that AI isn't delivering results, explaining why the focus shouldn't be on ROI alone. Instead, he highlights the massive productivity gains AI is already bringing to marketing teams; automating tasks like messaging, research, and workflows. He also breaks down the phases of AI adoption, the rise of the “go-to-market engineer,” and why companies must invest in AI literacy and experimentation to stay competitive.In this episode, we cover:Why AI's true short-term value is productivity, not just ROIHow marketing teams are using AI for tasks like drafting messaging and conducting researchThe three phases of AI adoption and what they mean for your businessThe emergence of the “go-to-market engineer” and why this role is critical for AI successIf you're ready to move past the AI hype and start seeing real, team-level results, this episode is packed with insights you won't want to miss! 

Kevin Nash and Sean Oliver kick things off with a deep dive into the chaos and charisma of Charlie Sheen. From wild stories to surprising moments of honesty, the Sheen documentary sparks a conversation about fame, family, and how excess shapes a legacy. Kev shares personal encounters that reveal just how unpredictable Hollywood icons can be. The talk doesn't stay in one lane. Wrestling fans will find plenty to chew on, from Kevin's blunt thoughts about Becky Lynch's current presentation to the state of WWE storytelling. When storylines feel flat, Nash is the first to call it out, and this week is no exception. The back and forth captures the frustration of longtime fans who know the business can deliver more. Sports sneak into the mix as Kev and Sean debate what makes a coach respectable. Is it brains, fitness, or results on the scoreboard? The conversation weaves from NBA classics to Andy Reid's record, highlighting how different standards apply depending on the stage. It's sharp, funny, and brutally honest. The episode also zooms out to bigger issues. Tariffs, grocery bills, and Ford's financial struggles all come under the microscope. Nash connects the dots between policy and everyday life, reminding listeners that business decisions always hit the consumer first. It's a conversation that flips between personal anecdotes and hard numbers without losing momentum. By the end, you've traveled from Springfield arenas to Saudi mega deals, sitcom paychecks to the question of whether Kev would ever open up in a documentary about his own life. It's unpredictable, unfiltered, and filled with the kind of honesty that makes Kliq This stand apart. BlueChew- Visit BlueChew.com and try your first month of BlueChew FREE when you use promo code NASH -- just pay $5 shipping. Get Blitzed-Save 15% at Get-Blitzed.com by entering the code KLIQ at checkout. Magic Spoon-Get $5 off your next order at MagicSpoon.com/KLIQ StopBox- Get firearm security redesigned and save 15% off @StopBoxUSA with code NASH at https://stopboxusa.com/NASH #stopboxpod Cash App-Download Cash App Today: https://capl.onelink.me/vFut/3v6om02z #CashAppPod *Referral Reward Disclaimer: As a Cash App partner, I may earn a commission when you sign up for a Cash App account. Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Visit cash.app/legal/podcast for full disclosures. 00:00 Kliq This #168: WINNING 00:56 Watermelon Colustrom 01:39 CHARLIE SHEEN DOC 17:06 BREAK GET BLITZED 18:57 Charlie Sheen's career 22:45 Excess 32:51 Kevin Nash Documentary? 37:49 BILL FITCH 42:42 BREAK STOPBOX 45:49 Tariffs 52:01 Super Bowl being in another country 54:51 Springfield, MA 57:00 The Vision vs The Usos 57:57 Becky Lynch is missing a beat 58:16 AJ Lee should have dropped the character 01:02:00 Did ESPN overpay? 01:04:02 The Ringmaster and The Beast 01:06:13 "Talk about cringe, the Lynch/Rollings vs Punk/Lee angle has been brutal." 01:06:44 Jimmy Kimmel off ABC 01:14:09 Charlie Kirk's debating skills 01:22:15 BREAK CASH APP 01:24:42 www.KliqthisTV.com 01:25:04 HBK Comments 01:33:36 DEAR SEXY #1 01:36:18 DEAR SEXY #2 01:39:44 BREAK MAGIC SPOON 01:41:40 BREAK BLUECHEW 01:43:55 NWO Fan Club Scam 01:45:04 Beers while keeping weight off 01:46:40 Remembering Kamala 01:47:07 Taser Tuesday? 01:47:23 Keith Richards doc 01:49:45 What if Syxx never left? 01:50:41 Kevin Nash may have had a heart attack 20 years ago 01:52:53 23 cents? 01:53:28 NH Comic Con? 01:53:52 Is WWE pricing themselves out of the market? 01:55:05 OUTRO

What does it take for marketers to truly connect with their audience and harness AI for impactful strategies?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-driven insights.She shares why marketing leaders must spend time with “real people” to uncover authentic needs, the importance of attending industry events for firsthand market observation, and how AI analysis of call recordings can reveal key customer questions and concerns. Megan also reflects on her career journey and the lessons that helped her overcome limiting beliefs.Throughout the conversation, Megan highlights actionable insights on connecting with customers, harnessing AI for smarter marketing, and documenting knowledge to empower teams.In this episode, we cover:The importance of engaging directly with your target marketUsing AI to analyze customer interactions and extract insightsThe future of AI in marketing: digital agents and personalized toolsThe critical role of documenting and sharing knowledge within teams

Video SummaryA cinematic spoken word piece that cuts through decades of family silence with surgical precision.Set against the Heaven's Gate cult tragedy and Hale-Bopp comet of 1997-98, this hybrid performance follows three wintry family gatherings where religious expectations collide with neurodivergent reality.Watch what happens when an autistic adult finally stops performing "normal" at the dinner table - and pays the price.This isn't therapy. Not self-help. No “cautionary tale.” It's a multi-layered examination of what we neurodivergents sacrifice. Trying to “belong” in families that were never built for hearts like ours.Unflinching. Complex. Necessary.Content Note: Strong language, family trauma, religious themes, substance use, mental health struggles, cult referencesKey Themes Explored:* Power dynamics at family tables where neurodivergent minds are judged as broken* Spiritual coercion and religious weaponizing against those who think differently* The breaking point when pretending to be neurotypical becomes impossible* Self-medication as shield against overwhelming social demands* Searching for meaning in systems designed to erase your kind of mind* Memory as witness to the violence of forced conformityWho This Resonates With:* Autistic adults who recognize the battlefield of family holidays* Anyone who's been the truth-teller in a family that prefers lies* People untangling religious conditioning from neurodivergent shame* Those hungry for real conversation about mental health… that skips the tacked-on happy endings* Readers drawn to generational trauma explored through disability lens* Anyone who knows that sometimes survival looks like betrayal* Anyone working with neurodivergent minds. Who wants to really understand what we're carryingDiscussion Starters:* How do family gatherings change when you stop performing neurotypical?* What price have you paid for speaking uncomfortable truths?* Do you recognize the intersection of religious pressure and neurodivergent shame?* How do you survive spaces where your honesty threatens everyone's comfort?Connect:* Drop your own family table survival tactics below* Subscribe for more unmasking without apologyFree Resources & Purchase Links

How can aligning your marketing strategy with business goals transform your impact and career trajectory?In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanity metrics and focus on marketing strategies that truly drive growth.Jennifer breaks down why defending the wrong metrics can get CMOs fired and how marketers can shift their focus to data that aligns with revenue. She discusses the critical importance of internal communication, aligning with sales, and using frameworks like OKRs to drive cross-functional success. Jennifer also dives into the evolving role of brand-building in demand generation, and why continuous learning is a must for modern marketers.In this episode, we cover:Why many CMOs fail by focusing on the wrong metricsHow to align marketing with sales and business development using OKRsThe difference between brand-building and demand captureWhy internal communication is key to marketing's credibility and effectivenessIf you're ready to ditch vanity metrics and become a marketing leader who drives real business impact, this episode is full of actionable insights you won't want to miss!

How can simplifying your goals and aligning with sales transform your marketing success?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations.He shares why marketers need to define the purpose of every activity, the importance of tracking and measuring what truly matters, and how close collaboration with sales leads to stronger outcomes. Bronson also reflects on his personal journey, highlighting the lessons, mentors, and values that have shaped his approach to leadership and strategy.Throughout the conversation, Bronson highlights actionable insights on clarifying marketing goals, building productive internal relationships, and bridging the gap between marketing and sales.In this episode, we cover:Why every marketing activity needs a clearly defined goalHow to track performance and demonstrate marketing impactThe keys to successful marketing and sales alignmentThe role of relationships and self-awareness in leadership

Is Your Marketing Strategy Built on Magic or Business Fundamentals?In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment or some kind of “magic.” Instead, she lays out why effective marketing is built on business fundamentals like margins, revenue goals, and deeply understanding your customer.Laura dives into the classic “Four Ps” of marketing, Product, Price, Place, and Promotion, and explains why too many marketers focus only on the last one. She challenges marketing teams to go deeper, collaborate with finance and sales, and ensure their efforts are tied directly to business objectives.We also explore the importance of differentiation in a saturated market, how to uncover your brand's true value, and why marketers should start thinking (and acting) more like COOs.In this episode, we cover:Why “viral video” thinking is dangerous and what real marketing success looks likeThe importance of the Four Ps and why focusing only on promotion leads to failureHow to find your brand's point of difference and avoid becoming a commodityThe power of cross-functional collaboration with finance and salesWhy marketers need to blend creativity with business acumenIf you're a marketer looking to ground your strategy in real business results, this episode is packed with wisdom, perspective, and practical advice you can start using today.

How can understanding your audience and building purpose-driven brands elevate your marketing results?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and authentic storytelling can shift brand perception and drive meaningful results.Josh dives into the importance of connecting digital and physical touchpoints to create a seamless customer experience while emphasizing the lasting value of personal relationships in the marketing community. He also discusses his work on Porsche's award-winning campaign Engineered for Magic Every Day, highlighting the creative thinking behind the brand's transformation.Drawing on his experience leading marketing for well-known brands, Josh offers practical advice rooted in audience insight and authenticity to help marketers build stronger brands and drive results.In this episode, we cover:How audience insight drives effective and authentic marketingThe creative thinking behind Porsche's brand transformationBridging the gap between digital and real-world customer experiencesBuilding community and trusting your instincts as a marketing leader

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection?In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to marketing, challenging outdated ideas, calling out the myth of high production value, and pushing for real human connection in the age of AI and social media.Jessica and Andy break down why chasing perfection or copying big brands isn't the answer. They discuss the fear that holds many marketers back, the evolution of content on platforms like LinkedIn, and the growing importance of storytelling, vulnerability, and consistency. Instead of polished scripts and vanity metrics, they encourage marketers to focus on audience impact, test-and-learn strategies, and community-driven content.In this episode, we cover:Why high-budget, over-polished content often falls flat and what works insteadHow to overcome fear and analysis paralysis in your marketing strategyThe shift from formal professionalism to authenticity and storytelling on LinkedInWhy marketers should rethink metrics like CPL and focus on broader business outcomesHow brand case studies (like Chili's and Duolingo) prove that authenticity winsThe value of consistent content creation and the power of 100 postsIf you're ready to drop the filters, rethink your content strategy, and connect with your audience on a real level, this episode is full of bold insights and practical advice you won't want to miss!

A short week for the Ringmaster as James T. takes his long weekend a day early, but still, plenty of goings on in the world of politics and news. This week we had Abrego Garcia and his legal team, Trump's victories stacking up, the liberal media getting more liberal, a haboob and hubbubs, to our Conservative Circus Rap Up, all with honest information and humor. The humor came to a halt when we found out about the shooting at the Minneapolis Catholic Church/school, and James T. had to filter out the liberal noise to just give us the straight facts.

In this episode, Reeta and Chels break down the wild football headlines. From Jerry Jones proudly playing Ring Master of the Cowboys' circus—complete with Micah Parsons making appearances despite no contract—to the new Netflix doc that might just be Jerrah's true Super Bowl this season, it's clear: Dallas is the show. We also touch on the NFL quarterback carousel, with Anthony Richardson unexpectedly put on involuntary PTO while Daniel Jones reclaims the starter title. It's been a rough one for the Sanders brothers—Shilo gets waived and Shedeur takes five sacks in a tough outing. Then there's Cam Newton, still battling the world. Is he a jerk? Maybe. But he's earned his mic. Plus, we dive into College Football's Week 0 surprises and preview what's ahead in Week 1—highlighting the five must-watch matchups of the weekend. You know we had to light up the volcano for the season and you will be shocked to see you actually gets in Make sure you like, follow and rate us ..you know we are worth it!

How can both empathy and distilled communication reshape your marketing strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manufacturing and computer science to marketing leadership, and how empathy and curiosity have fueled his success.Ron dives into the importance of empathy in marketing, not just why it matters, but how to apply it authentically to connect with customers. He breaks down innovative concepts like degenerative AI and practical strategies to leverage technology without losing the human touch. Ron also emphasizes the value of continuous learning, community, and embracing discomfort for growth.With an approach grounded in curiosity, authenticity, and innovation, Ron offers marketers a fresh framework to engage audiences more effectively and drive meaningful results.In this episode, we cover:Why empathy is key to customer-centric marketingHow degenerative AI can amplify your marketing efforts authenticallyAligning personal passion with professional roles to stay motivatedThe importance of community, continuous learning, and embracing discomfort

How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success?In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the power of AI to the surprising effectiveness of print mail.Aaron debunks the myth that marketing channels like SEO or direct mail are “dead.” He explains that while platforms and tactics may evolve, core fundamentals like branding, messaging, audience connectivity, are what drive long-term success.We also dive into the challenges of today's digital marketing world, such as the overwhelming volume of cold outreach and the importance of forging real, human connections, particularly on platforms like LinkedIn. Aaron shares practical strategies to stand out: ditch the pitch-first mentality, focus on relationships, and make sure your efforts are measurable.In this episode, we cover:How emotional intelligence can make or break your marketing careerWhy branding and messaging fundamentals haven't changed, even if platforms haveThe power of authenticity and connection on LinkedInLeadership, therapy, and the value of personal growth in a high-stress industryResources and networking tips for veterans transitioning into marketingTune in if you're ready for a no-nonsense look at what really works in marketing today and how to stay grounded while standing out. This episode is packed with wisdom, practical advice, and inspiring stories.

How can deep audience research transform your marketing effectiveness?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and how curiosity and community have fueled her success.KB dives into the power of audience research- not just why it matters, but exactly how to do it. She breaks down practical, repeatable methods marketers can use right now, including how to leverage trade show content, insights platforms like 6Sense, and focused customer segments to uncover what really resonates. She also emphasizes the importance of documenting your process, using filters strategically, and evolving your messaging based on what you learn. With an approach grounded in experimentation, clarity, and relevance, KB gives marketers a framework to build smarter, more effective campaigns.In this episode, we cover:How audience research fuels more effective marketing strategiesActionable ways to uncover insights and test your messaging todayWhy starting with top customers leads to sharper campaignsThe role of community and curiosity in long-term marketing success

This short story helps kids learn God's promises found in the Bible. By reciting these verses with the characters, you can learn—believe and receive God's promises to you! Ringmaster teaches Juggles how to guard her heart from Burnham Daily DeVille's crafty influences so that she will make wise choices that please God. By the way, did you know that when you say “Amen” to God's Word, you are saying, “Yes! So be it in my life!” #kids, #storiesforkids, #bedtimestoriesforkids, #biblelessonsforkids, #guardyourheart, #choosegoodinfluences, #letyourlightshine, #jesusiswithme, #childrenofgod, #Biblememoryverse, #newcreationinchrist, #livingaccordingtogodsword, #christinme,#fishbytesforkids, #fishbytes4kids, #ronandcarriewebb, #roncarriewebb

Is your marketing driving real revenue or just making noise?In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking around titles like "revenue marketer," arguing that all marketers should be tied to revenue outcomes. The discussion dives deep into brand vs. demand vs. category creation, highlighting why leading with connection, trust, and authenticity beats feature-based messaging every time. Karthiga also explains why understanding metrics like Net Retention Rate (NRR) is crucial, and why marketers need to partner closely with leadership, especially when pioneering a new category.In this episode, we cover:Why the term “revenue marketer” might be holding the industry backHow marketing and sales can align more effectively around value and impactWhy marketers should be tracking Net Retention Rate, not just pipelineKarthi's philosophy of kindness, collaboration, and long-term visionWhether you're a B2B marketer, entrepreneur, or aspiring category creator, this episode is packed with hard-earned wisdom and fresh perspective you won't hear anywhere else!

These short stories help kids learn God's promises found in the Bible.  By reciting these verses with the characters, you can learn—believe and receive God's promises to you!  In the first story, Captain Crabby helps Sponge Buddy get ready to go to school and make wise choices.  In the second story, the feuding Hatfield's and McCoy's find peace through God's Word.  In the third story, Dudley Do-Right rescues Penelope Paddywack from the Evil Dastardly Dan and together, they profess God's Love Scriptures.  In the fourth story, Ringmaster teaches Juggles how to guard her heart from Burnham Daily DeVille's crafty influences so that she will make wise choices that please God.  By the way, did you know that when you say “Amen” to God's Word, you are saying, “Yes! So be it in my life!”#kids, #storiesforkids, #bedtimestoriesforkids, #biblelessonsforkids, #newcreationinchrist, #livingaccordingtogodsword, #lovegod, #loveothers, #overcomeevilwithgood, #godsloveinme, #childrenofgod, #guardyourheart, #godswisdom, #godlywisdom, #peace, #Biblememory verse, #fishbytesforkids, #fishbytes4kids, #ronandcarriewebb, #roncarriewebb

How can empathetic B2B SaaS marketing transform your growth strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.In this episode, we cover:The power of storytelling to engage and connect with audiencesBalancing manual and automated networking for authentic relationshipsEthical considerations when using AI in marketingHow solving real problems drives better marketing and supports sales teamsIf you're navigating the intersection of AI, marketing, and automotive innovation, Ashleigh's insights offer real-world strategies to help you build meaningful connections and grow with purpose.

Can your podcast stand out in a sea of sameness?In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrations that challenge the traditional interview format.From chip-tasting ASMR podcasts to quiz show formats and fireside chats in the wild, Ollie explains how unconventional setups can capture listener attention—if you're willing to prepare for the chaos. We also dive into AI-powered repurposing, engaging intros, and the one thing most podcasters forget to plan: how to end their show smoothly.In this episode, we cover:Unique podcast formats that push the boundaries of traditional interviewsHow to use AI to turn written content into audio, and boost your SEO in the processWhy engaging intros and quickfire segments help hook and retain listenersWhat makes a good outro, and how to avoid awkward episode endingsIf you're ready to get creative, challenge the norm, and make your podcast unforgettable, this episode is packed with inspiration and tactical advice to level up your content!

Oh the hypocrisy of the Texas democrats running to Illinois to protest redistricting, even Governor Pritzker can't explain it. Speaking of things you can't explain, Beto O'Rourke is back, and like a bad VD flare up, he's coming in hot. Kari Lake steps up to the center ring with James T. to go over the explosive ASU, PBS, and Walter Cronkite school journalism news that they all colluded to favor Katie Hobbs in the last Arizona Gubernatorial election. Staying locally, James T. talks with Jeramiah Cota about how he was not allowed to pray the Lord's prayers during a Phoenix Union District Governing Board meeting. This and so much more, the Ringmaster is back!

How can empathetic B2B SaaS marketing transform your growth strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value of empathy in every touchpoint, and how this approach leads to more sustainable growth and stronger customer trust.In this episode, we cover:Why deeply understanding your audience is the foundation of effective marketingHow to ditch aggressive tactics in favor of trust-building strategiesThe power of unscalable actions to create genuine connectionsJames's contributions to the marketing community and how networking fuels innovation

Are MQLs really dead, or just evolving?In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field.Melissa unpacks the evolving role of MQLs and why they're far from obsolete. She explains how engagement scores and persona alignment still make them vital to marketing strategies when used correctly. We also explore the rise of growth operations as a strategic business function, the need for detailed AI implementation, and how leaders can stay ahead by embracing trends like generative engine optimization (GEO).In this episode, we cover:Why MQLs still matter, and how they're evolving, not disappearingWhat it means to train AI like a new team member using SOPs and expert inputWhy growth operations is broader than revenue ops and demands a seat at the tableHow early adoption of GEO can give you a competitive edgeWhy mentorship, community, and giving back elevate your career and credibilityIf you're ready to rethink traditional marketing operations and strategically prepare for an AI-powered future, this episode is full of actionable insights you won't want to miss!

What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers?In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mike brings clarity to the misunderstood world of marketing ops and shares what's next for the industry.He explains why marketing ops pros are more like product managers for go-to-market systems than just email campaign operators. From the launch of a new certification path to AI's place in the workflow, Mike reveals how the role is evolving, and what skills the best ops leaders bring to the table.Whether you're leading a revenue team or just starting in ops, this episode offers practical advice to grow your team, your strategy, and your career.Takeaways:What a tiered certification path could do for the marketing ops profession.Why curiosity and self-service learning are essential ops traits.How AI can support, but not replace, strategic thinking in operations.What leaders can do to foster open communication and innovation.Why supporting community participation drives team development.

In the Big Top, the Ringmaster wows the crowd in his top hat and sparkly jacket. But underneath the glitz is a feeling that only a father can lay to rest. And what do you do when your family's big moment on national TV turns into a total meltdown? ...Happy Father's Day y'all! RingmasterIn the Big Top, the Ringmaster wows the crowd in his top hat and sparkly jacket. But underneath the glitz is a question that only a father can lay to rest. Thank you Jonathan Lee Iverson for sharing your story with us! Jonathan is a Ringmaster to this day, you can find him touring up and down California.  Produced by Anna Sussman. Original score by Derek Barber. Photo credit: Wednesday Aja.The Angry Marriage? What do you do when your family's big moment on national TV turns into a total meltdown?A huge thank you to Charles, Linda and Rebecca Kraus for sharing your story with Snap!You can find all things Charles the Clown including  videos, songs, magic tricks, puppet routines and even book Charles for your next event in the Bay Area. Dr. Bonnie Maslin and The Today Show did not respond to our requests for comment about this story.Produced by Bo Walsh. Original score by Dirk Schwartzhoff. Edited by Regina Bediako & Anna Sussman. Season 16 - Episode 25 Learn about your ad choices: dovetail.prx.org/ad-choices