Podcast appearances and mentions of casey cheshire

How can simplifying your goals and aligning with sales transform your marketing success?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice President of Marketing at Vsimple. Bronson offers a thoughtful and tactical breakdown of what modern marketers must prioritize to drive impact and foster alignment across their organizations.He shares why marketers need to define the purpose of every activity, the importance of tracking and measuring what truly matters, and how close collaboration with sales leads to stronger outcomes. Bronson also reflects on his personal journey, highlighting the lessons, mentors, and values that have shaped his approach to leadership and strategy.Throughout the conversation, Bronson highlights actionable insights on clarifying marketing goals, building productive internal relationships, and bridging the gap between marketing and sales.In this episode, we cover:Why every marketing activity needs a clearly defined goalHow to track performance and demonstrate marketing impactThe keys to successful marketing and sales alignmentThe role of relationships and self-awareness in leadership

Is Your Marketing Strategy Built on Magic or Business Fundamentals?In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing today; that success comes from a single viral moment or some kind of “magic.” Instead, she lays out why effective marketing is built on business fundamentals like margins, revenue goals, and deeply understanding your customer.Laura dives into the classic “Four Ps” of marketing, Product, Price, Place, and Promotion, and explains why too many marketers focus only on the last one. She challenges marketing teams to go deeper, collaborate with finance and sales, and ensure their efforts are tied directly to business objectives.We also explore the importance of differentiation in a saturated market, how to uncover your brand's true value, and why marketers should start thinking (and acting) more like COOs.In this episode, we cover:Why “viral video” thinking is dangerous and what real marketing success looks likeThe importance of the Four Ps and why focusing only on promotion leads to failureHow to find your brand's point of difference and avoid becoming a commodityThe power of cross-functional collaboration with finance and salesWhy marketers need to blend creativity with business acumenIf you're a marketer looking to ground your strategy in real business results, this episode is packed with wisdom, perspective, and practical advice you can start using today.

How can understanding your audience and building purpose-driven brands elevate your marketing results?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh Cherfoli, Vice President of Marketing at Precision Aviation Group. Josh shares how deep customer insights and authentic storytelling can shift brand perception and drive meaningful results.Josh dives into the importance of connecting digital and physical touchpoints to create a seamless customer experience while emphasizing the lasting value of personal relationships in the marketing community. He also discusses his work on Porsche's award-winning campaign Engineered for Magic Every Day, highlighting the creative thinking behind the brand's transformation.Drawing on his experience leading marketing for well-known brands, Josh offers practical advice rooted in audience insight and authenticity to help marketers build stronger brands and drive results.In this episode, we cover:How audience insight drives effective and authentic marketingThe creative thinking behind Porsche's brand transformationBridging the gap between digital and real-world customer experiencesBuilding community and trusting your instincts as a marketing leader

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection?In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to marketing, challenging outdated ideas, calling out the myth of high production value, and pushing for real human connection in the age of AI and social media.Jessica and Andy break down why chasing perfection or copying big brands isn't the answer. They discuss the fear that holds many marketers back, the evolution of content on platforms like LinkedIn, and the growing importance of storytelling, vulnerability, and consistency. Instead of polished scripts and vanity metrics, they encourage marketers to focus on audience impact, test-and-learn strategies, and community-driven content.In this episode, we cover:Why high-budget, over-polished content often falls flat and what works insteadHow to overcome fear and analysis paralysis in your marketing strategyThe shift from formal professionalism to authenticity and storytelling on LinkedInWhy marketers should rethink metrics like CPL and focus on broader business outcomesHow brand case studies (like Chili's and Duolingo) prove that authenticity winsThe value of consistent content creation and the power of 100 postsIf you're ready to drop the filters, rethink your content strategy, and connect with your audience on a real level, this episode is full of bold insights and practical advice you won't want to miss!

How can both empathy and distilled communication reshape your marketing strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ron Close, VP of Marketing at First Resonance. Ron shares his unique journey from manufacturing and computer science to marketing leadership, and how empathy and curiosity have fueled his success.Ron dives into the importance of empathy in marketing, not just why it matters, but how to apply it authentically to connect with customers. He breaks down innovative concepts like degenerative AI and practical strategies to leverage technology without losing the human touch. Ron also emphasizes the value of continuous learning, community, and embracing discomfort for growth.With an approach grounded in curiosity, authenticity, and innovation, Ron offers marketers a fresh framework to engage audiences more effectively and drive meaningful results.In this episode, we cover:Why empathy is key to customer-centric marketingHow degenerative AI can amplify your marketing efforts authenticallyAligning personal passion with professional roles to stay motivatedThe importance of community, continuous learning, and embracing discomfort

How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success?In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the power of AI to the surprising effectiveness of print mail.Aaron debunks the myth that marketing channels like SEO or direct mail are “dead.” He explains that while platforms and tactics may evolve, core fundamentals like branding, messaging, audience connectivity, are what drive long-term success.We also dive into the challenges of today's digital marketing world, such as the overwhelming volume of cold outreach and the importance of forging real, human connections, particularly on platforms like LinkedIn. Aaron shares practical strategies to stand out: ditch the pitch-first mentality, focus on relationships, and make sure your efforts are measurable.In this episode, we cover:How emotional intelligence can make or break your marketing careerWhy branding and messaging fundamentals haven't changed, even if platforms haveThe power of authenticity and connection on LinkedInLeadership, therapy, and the value of personal growth in a high-stress industryResources and networking tips for veterans transitioning into marketingTune in if you're ready for a no-nonsense look at what really works in marketing today and how to stay grounded while standing out. This episode is packed with wisdom, practical advice, and inspiring stories.

“ The flip of one-to-one communication to a one-to-few communication is going to become priceless. It's all about connection.” - Casey Cheshire What kinds of risks are the ones worth taking when it comes to entrepreneurship? Casey Cheshire, CEO of Ringmaster Conversational Marketing, believes smart risks are the key to success.  Host Laurie Barkman talks with Casey about the importance of risk tolerance, learning from failures, and the need for smart risk-taking in business. They also explore the future of marketing with the advent of AI and the significance of maintaining human connections in an increasingly automated world. Casey's military background, personal entrepreneurial journey, and passion for authentic marketing strategies provide a rich and engaging discussion on what it truly means to be an entrepreneur.  Takeaways: Focus on creating meaningful relationships through various mediums to foster long-term success. View entrepreneurship as a muscle that can be developed with practice and effort. Engage in activities that build skills necessary for entrepreneurship, such as problem-solving and risk management. Take calculated, smart risks rather than reckless ones. Although challenging, niching down can lead to better targeting and business efficiency. Test narrow focuses to see if they drive better results without betting the farm. This Show Is Sponsored by The Business Transition Sherpa® 100 percent of owners will leave their business one day. But few are prepared. Are you? Get your copy of the Amazon best-selling book by nationally recognized expert, Laurie Barkman that reveals how to build business value and plan for succession, transition, or selling the business on your terms....what every entrepreneur needs to know.  ✨

How can deep audience research transform your marketing effectiveness?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and how curiosity and community have fueled her success.KB dives into the power of audience research- not just why it matters, but exactly how to do it. She breaks down practical, repeatable methods marketers can use right now, including how to leverage trade show content, insights platforms like 6Sense, and focused customer segments to uncover what really resonates. She also emphasizes the importance of documenting your process, using filters strategically, and evolving your messaging based on what you learn. With an approach grounded in experimentation, clarity, and relevance, KB gives marketers a framework to build smarter, more effective campaigns.In this episode, we cover:How audience research fuels more effective marketing strategiesActionable ways to uncover insights and test your messaging todayWhy starting with top customers leads to sharper campaignsThe role of community and curiosity in long-term marketing success

Is your marketing driving real revenue or just making noise?In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern business. Karthiga challenges conventional thinking around titles like "revenue marketer," arguing that all marketers should be tied to revenue outcomes. The discussion dives deep into brand vs. demand vs. category creation, highlighting why leading with connection, trust, and authenticity beats feature-based messaging every time. Karthiga also explains why understanding metrics like Net Retention Rate (NRR) is crucial, and why marketers need to partner closely with leadership, especially when pioneering a new category.In this episode, we cover:Why the term “revenue marketer” might be holding the industry backHow marketing and sales can align more effectively around value and impactWhy marketers should be tracking Net Retention Rate, not just pipelineKarthi's philosophy of kindness, collaboration, and long-term visionWhether you're a B2B marketer, entrepreneur, or aspiring category creator, this episode is packed with hard-earned wisdom and fresh perspective you won't hear anywhere else!

How can empathetic B2B SaaS marketing transform your growth strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.In this episode, we cover:The power of storytelling to engage and connect with audiencesBalancing manual and automated networking for authentic relationshipsEthical considerations when using AI in marketingHow solving real problems drives better marketing and supports sales teamsIf you're navigating the intersection of AI, marketing, and automotive innovation, Ashleigh's insights offer real-world strategies to help you build meaningful connections and grow with purpose.

Can your podcast stand out in a sea of sameness?In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrations that challenge the traditional interview format.From chip-tasting ASMR podcasts to quiz show formats and fireside chats in the wild, Ollie explains how unconventional setups can capture listener attention—if you're willing to prepare for the chaos. We also dive into AI-powered repurposing, engaging intros, and the one thing most podcasters forget to plan: how to end their show smoothly.In this episode, we cover:Unique podcast formats that push the boundaries of traditional interviewsHow to use AI to turn written content into audio, and boost your SEO in the processWhy engaging intros and quickfire segments help hook and retain listenersWhat makes a good outro, and how to avoid awkward episode endingsIf you're ready to get creative, challenge the norm, and make your podcast unforgettable, this episode is packed with inspiration and tactical advice to level up your content!

How can empathetic B2B SaaS marketing transform your growth strategy?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne and host of the RCM Ladder Podcast. James shares his insights into effective marketing strategies for B2B SaaS companies, with a special focus on the healthcare sector. James reveals why truly understanding your audience is non-negotiable, and how marketers can stand out by avoiding hostile tactics and instead embracing unscalable but impactful efforts to build real relationships. He emphasizes the value of empathy in every touchpoint, and how this approach leads to more sustainable growth and stronger customer trust.In this episode, we cover:Why deeply understanding your audience is the foundation of effective marketingHow to ditch aggressive tactics in favor of trust-building strategiesThe power of unscalable actions to create genuine connectionsJames's contributions to the marketing community and how networking fuels innovation

Are MQLs really dead, or just evolving?In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought leader and award-winning expert in her field.Melissa unpacks the evolving role of MQLs and why they're far from obsolete. She explains how engagement scores and persona alignment still make them vital to marketing strategies when used correctly. We also explore the rise of growth operations as a strategic business function, the need for detailed AI implementation, and how leaders can stay ahead by embracing trends like generative engine optimization (GEO).In this episode, we cover:Why MQLs still matter, and how they're evolving, not disappearingWhat it means to train AI like a new team member using SOPs and expert inputWhy growth operations is broader than revenue ops and demands a seat at the tableHow early adoption of GEO can give you a competitive edgeWhy mentorship, community, and giving back elevate your career and credibilityIf you're ready to rethink traditional marketing operations and strategically prepare for an AI-powered future, this episode is full of actionable insights you won't want to miss!

What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers?In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and champion of the marketing operations profession, Mike brings clarity to the misunderstood world of marketing ops and shares what's next for the industry.He explains why marketing ops pros are more like product managers for go-to-market systems than just email campaign operators. From the launch of a new certification path to AI's place in the workflow, Mike reveals how the role is evolving, and what skills the best ops leaders bring to the table.Whether you're leading a revenue team or just starting in ops, this episode offers practical advice to grow your team, your strategy, and your career.Takeaways:What a tiered certification path could do for the marketing ops profession.Why curiosity and self-service learning are essential ops traits.How AI can support, but not replace, strategic thinking in operations.What leaders can do to foster open communication and innovation.Why supporting community participation drives team development.

How can founders avoid sabotaging their own sales pipeline?In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he shares a practical, no-fluff perspective on what growing startups get wrong about sales, and how to fix it.Dave breaks down why asking a technical founder to lead sales is like handing the keys to someone who's never driven, and what it really takes to build a sales engine that drives predictable revenue. From hiring the right reps to understanding the importance of urgency in buyer conversations, Dave outlines a roadmap for smarter, more scalable sales growth.In this episode, we cover:Why founder-led sales often fail and what to do about itHow understanding buyer urgency can improve win ratesWhat traits to prioritize when hiring modern sales talentHow fractional leadership helps de-risk and accelerate sales successIf you're ready to build a smarter, more effective sales strategy, this episode is full of actionable insights to help you scale with confidence.

How can trust-first marketing and clarity-driven communication lead to stronger business growth?In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-based marketing systems that convert without manipulation.Dolores shares how marketing is fundamentally about trust and invitation—not just conversion. She introduces the concept of “trust funnels,” emphasizing that before any sale is made, relationships must be formed through authentic, value-first communication. She also highlights the power of speaking engagements as platforms for connection and community building, and how preparing a business for acquisition starts with stepping out of the day-to-day and building systems that scale.In this episode, we cover:How trust funnels guide strangers to become loyal customersWhat speaking engagements can do to build credibility and connectionHow business owners can prepare for acquisition by stepping out of daily opsWhy community and belonging are more important than ever in marketing todayIf you're looking to build authentic client relationships, scale your impact, and lead with clarity, this episode is packed with practical wisdom you won't want to miss!

What if the key to stronger marketing isn't more automation—but more human connection?In this episode of Time to Thrive, we sit down with Casey Cheshire—Marine veteran, marketing automation expert, and host of over 500 podcast interviews. As the founder of Ringmaster Conversational Marketing and author of Marketing Automation Unleashed, Casey helps brands ditch disconnected marketing tactics and replace them with authentic, one-on-one conversations—starting with podcasting.In this fast-paced and funny conversation, Casey shares:The #1 marketing mistake that slowly kills your growthA simple test to see if you're truly connected to your customersWhy podcasting is a secret weapon for B2B marketingHow to use a podcast to connect with your dream clientsThe truth about “vanity metrics” and influencer mythsWays small businesses can start ugly—and still winThe layers of ROI that come from podcasting (even if no one listens at first!)Whether you're looking to build trust, strengthen your brand, or finally kill the fluff in your marketing, Casey brings the clarity—and the laughs.

How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape?In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to the ever-evolving world of marketing ops. She shares her experience navigating technical transformation, growing high-performing teams, and leading with empathy and curiosity.Danielle breaks down why traditional marketing playbooks are no longer enough, and why today's ops leaders must embrace continuous learning, simplify communication, and balance speed with strategy. From empowering team growth to building strong internal narratives that drive buy-in, her approach is both tactical and human.In this episode, we cover:How continuous learning keeps marketing ops teams ahead of constant tech changeHow the traditional marketing ops playbook has evolved with the rise of AI and automationWhy upskilling and resourcing employees is essential for long-term team successHow curiosity and empathy strengthen leadership and team performanceIf you're ready to lead a marketing ops team that thrives through change, this episode is full of smart insights you won't want to miss!

How can marketers thrive in the age of AI and zero-click search?In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results.Kerry shares practical ways to modernize your SEO approach, from refreshing outdated content and using AI tools effectively, to optimizing pages for both bots and real humans. She also breaks down how adding interactive content like demos and videos can give your pages an immediate engagement boost.In this episode, we cover:How SEO is evolving and why marketers need to keep up, not give upWhy fundamentals like keywords, structure, and links still matterWhat it takes to optimize content for both AI tools and human readersHow interactive content can drive clicks, impressions, and engagementThe value of refreshing old content to improve visibility and performanceIf you're wondering how to keep your content competitive in an AI-powered world, this episode is full of clear strategies you can implement right now.

What if your website could build trust instead of just chasing conversions?In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer's eye and a strategist's mindset to the conversation, sharing why accessibility, integrity, and focus matter more than ever in today's web-driven world.From avoiding shady “dark patterns” to embracing the Web Content Accessibility Guidelines (WCAG), Jeff outlines what it takes to make your website work better for everyone. He also shares insights from his own entrepreneurial journey, including how choosing to niche down in the manufacturing sector helped Kula Partners deliver more value and stand out in a crowded market.In this episode, we cover:Why authenticity builds more lasting connections than conversion tricksWhat digital accessibility looks like in practice and why it mattersThe tools every team should use to test and improve user experienceHow AI is shaping the future of web design without replacing human creativityThe power of specialization and focusing on a nicheIf you care about building better websites and stronger brands, this episode is full of practical advice and meaningful perspective.

Is AI ruining your content strategy or enhancing it?In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings a sharp and timely perspective to the conversation on AI, authenticity, and how marketers can preserve originality in an increasingly automated world.Ardath shares why content should never be treated as filler or formulaic, especially when trust and credibility are on the line. She dives into the strategic role of empathy, voice, and nuance in content creation, and where AI fits in (and where it doesn't). This episode is a must-listen for anyone looking to navigate the evolving content landscape without losing the human touch.In this episode, we cover:Why AI should be used as a tool, not a replacement for human creativityThe dangers of over-relying on AI-generated personas and generic contentHow to develop high-impact content by truly understanding your audienceThe role of empathy, originality, and voice in standing outActionable strategies for using AI efficiently while preserving content qualityIf you're ready to level up your content strategy while keeping it human, this episode is packed with real talk and smart advice you won't want to miss!

How can experimentation and relentless curiosity unlock faster growth in private-equity-backed businesses?In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran strategy consultant, Kit brings a unique lens to leadership and business transformation. He now helps companies shift from founder-led decision making to value-driven, private-equity-ready growth.Kit breaks down why leaders should start with experimentation instead of narrowing their focus too soon, how honest customer conversations reveal real needs, and why continuous improvement and humble collaboration are non-negotiable for long-term success. Drawing from his military background, Kit compares the intensity of private equity to a SEAL team mission, where adaptability, rapid learning, and mission clarity are essential.In this episode, we cover:Why a period of experimentation outperforms premature focusHow to ask open-ended questions that deliver true customer insightThe cultural shift founder-led businesses must make when PE steps inLeveraging strengths and running after-action reviews for constant improvementEncouraging a culture of curiosity that sparks innovationIf you're ready to foster intellectual curiosity, unlock hidden opportunities, and drive value-first growth, this episode is full of actionable insights you won't want to miss!

In this episode, Casey Cheshire dives into how to ditch the generic, robotic marketing tactics and start creating real, human connections that actually convert. If you're tired of shouting into the void, this is your guide to making your marketing personal, powerful, and unforgettable. Tune in to hear Casey's thoughts on: What are the most […] The post From Clicks to Connection: Mastering Meaningful Marketing, With Casey Cheshire first appeared on Business Creators Radio Show with Adam Hommey.

What does it take to create a marketing strategy that drives demand and empowers your channel partners?In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable.In this episode, we cover:Why direct marketing builds trust that partners can leverage to close dealsHow to create detailed buyer personas for channel partners and customers alikeHow ready‑to‑use marketing kits make co‑marketing fast and consistentUsing data to prove ROI and continually optimize campaignsIf you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won't want to miss!

Can “boring” brands unlock growth through entertainment-first marketing?In this episode of The Hard Corps Marketing Show, I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are too “boring” to stand out. Dan breaks down how companies can shift from traditional, product-focused messaging to content that captures attention by being genuinely entertaining. From fandom mapping to the revival of brand mascots, Dan shares practical approaches for making content more engaging, shareable, and impactful across today's fragmented media landscape. In this episode, we cover:Why no industry is too boring for creative, audience-first marketingHow to use fandom mapping to tap into what your audience actually cares aboutThe value of staying ahead of trends to create platform-native, entertaining contentHow to protect the creative process by separating it from operational constraints Ways to measure the real business impact of entertainment-first marketingIf you're ready to stop blending in and start standing out, this episode is packed with creative inspiration and strategies you can put into action!

What if your next big client came from a genuine conversation instead of a cold pitch? In this episode, I'm joined by Casey Cheshire—marketing expert and host of over 1,000 podcast interviews—to talk about how podcasting can open surprising doors for connection, credibility, and content creation.We unpack how podcasting helps business owners build real relationships with potential clients, all while generating authentic, useful content. Casey shares why podcasting isn't about having a huge audience—it's about having the right conversations.If you've ever wondered whether starting a podcast is worth the effort, this episode will give you a fresh perspective and practical starting points that don't require perfection.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Send us a textEpisode 121 discusses Podcasting as a Marketing Tool with Casey Cheshire.Casey Cheshire is a seasoned marketer with over two decades of experience and the author of “Marketing Automation Unleashed,” a comprehensive guide to leveraging marketing technology for business growth. As the founder and CEO of Ringmaster Conversational Marketing, a B2B podcasting agency, he has dedicated his career to helping businesses build authentic connections with their audiences.His obsession with connection drives him to shun traditional marketing approaches that often feel fake and impersonal.  Instead, his focus is on creating genuine interactions that resonate on a human level. Episode Benefits:  You can expect to gain actionable insights and strategies to help you us Podcasting as a Marketing Tool.This Podcast series is targeted to Business Owners and C-Suite Executives.  It reflects my 34 years as a Business Owner and subsequent years as a Business Mentor and Consultant.  It focuses on the various subjects and topics to help you run a successful profitable business.  They are approximately 15-minutes long so you can listen while commuting.    Reach out to me to be put in contact with Casey.   The Business of Business, topics are divided into 5 Categories: Management, Operations, Sales, Financial, and Personal. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

How can authentic customer understanding transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results.Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers' world. She shares her proven three-part process for effective copywriting, combining internal research, direct customer insights, and market analysis, and highlights the limits of AI in creating truly innovative, human-centered marketing. In this episode, we cover:Why deep customer insights go beyond surface-level interviews. Eden's three-part process for crafting compelling, effective messages.The importance of understanding market categories and potential shifts.How anthropology shapes marketing and ethical copywritingWhy human creativity and empathy are essential, even in the age of AI. If you're ready to create marketing that connects authentically, stands out in a crowded market, and aligns passion with profession, this episode is full of actionable insights you won't want to miss!

How can Grice's Maxims strengthen your content strategy?In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content. Marli breaks down the four maxims of communication, quantity, quality, relevance, and manner, and explains how they are essential for clarity and effectiveness. She also dives into the evolution of the content designer role, why AI is an aid, not a replacement, the importance of documented strategies, and why encouraging team members to share their ideas publicly leads to growth. In this episode we cover:How Grice's Maxims can elevate your communication and contentWhy AI needs ongoing training and human guidanceThe value of documenting content strategy to align teams and avoid subjective decisionsWhy encouraging employees to share ideas boosts personal and team growthIf you're ready to improve your communication, elevate your content strategy, and use AI more effectively, this episode is full of actionable insights you won't want to miss!

How often should you be updating your messaging to stay ahead?In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies.Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the competition, he outlines how continuous refinement and a structured approach are essential to effective marketing. He also tackles the myth that AI or DIY marketing can fully replace strategic thinking and human insight, offering a grounded view on how tools should support, not substitute, your strategy.In this episode, we cover:Why messaging must evolve constantly to remain relevant and competitiveHow to craft specific, differentiated messages that resonate with real customer pain pointsThe importance of understanding client context, from macro trends to stakeholder prioritiesHow localized data and case studies create credibility and open new market opportunitiesAbdul's reflections on learning from mistakes, the value of feedback, and continuous personal growthIf you want to elevate your messaging strategy, sharpen your GTM approach, and truly connect with your market, this episode delivers insights you can act on today.

How can relationship-based marketing drive deeper customer engagement and long-term growth?In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth.Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage.In this episode, we cover:Why relationships, not just products, are central to great marketingHow to design loyalty programs that encourage connection and engagementThe power of personalization and two-way communication with your audienceMichelle's entrepreneurial journey and how embracing risk shaped her leadership styleIf you're looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today!

How can AI support outbound sales without losing the human touch?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what's working and what's still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity.Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results.In this episode, we cover:Why AI agents can't fully replace human SDRs (yet)How to personalize AI-generated emails so they don't sound templatedThe tools and workflows powering scalable outbound salesBrandon's mindset-first approach to hiring and team growthLessons from building backend operations to support rapid scalingIf you're looking to use AI without losing your brand's voice or your prospect's attention this episode is packed with smart strategies and lessons from the front lines.

Are We Forgetting the Humans in B2B Marketing?In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.In this episode, we cover:Why B2B marketers need to take branding seriously and break the “brand doesn't matter” mythThe messaging house framework Daniel uses to align teams and anchor a brand's narrativeHow B2C creativity can inspire B2B marketing strategiesThe danger of relying too heavily on sterile metrics like MQLs and SQLsHow thoughtful gift-giving and storytelling build better customer relationshipsIf you're looking to build a brand that's not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.

How Can a Growth Mindset Fuel Your Marketing Success?In this episode of The Hard Corps Marketing Show, I sat down with Chris Austin, Fractional CMO at CAMO Marketing, to discuss the power of a growth mindset and lifelong learning. With over two decades of marketing experience, Chris has adapted to the ever-changing landscape, and he shares how curiosity and continuous learning have been the keys to his success.Chris explains how marketers can challenge traditional approaches, like the need for an agency, and achieve better results by leveraging automation, AI, and independent talent. He also delves into the importance of curiosity as a superpower that fuels innovation and keeps marketers ahead of the curve.In this episode, we cover:How a growth mindset can transform your marketing career and businessWhy you don't always need an agency to drive growthThe power of curiosity in marketing and staying on top of tech trendsScaling personalization with AI tools like video sales lettersThe need for deeper collaboration between marketing and sales teamsHow AI and automation tools can improve efficiency without losing the human touchIf you're ready to rethink your approach to marketing, enhance your team's collaboration, and use AI to supercharge your growth, this episode is packed with actionable insights!

How Can Fearless GTM Strategy Unite Sales and Marketing for Scalable Growth?In this episode of The Hard Corps Marketing Show, I sat down with Nicole Burns, Go-To-Market Strategic Advisor at SpringDB. Nicole brings decades of experience across sales, marketing, and go-to-market leadership, and she shares why true growth starts with aligning people, processes, and data.Nicole breaks down the long-standing tension between sales and marketing and how better alignment, especially between CMOs and CROs, is changing that dynamic for the better. She explores the role of Revenue Operations (RevOps) in creating cohesive strategies and how today's tech stack, powered by tools like AI and customer data platforms, can enhance collaboration and lead quality.In this episode, we cover:Why sales and marketing tension still exists, and how to fix itHow RevOps bridges the gap between teams for better executionThe role of data, AI, and tech platforms in GTM successIf you're looking to align your teams, optimize your tech stack, and build a fearless, forward-thinking go-to-market strategy, this episode is packed with practical insights you don't want to miss!

Are You Building Your Strategy or Just Chasing Tactics?In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.In this episode, we cover:Why long-term strategy must come before tactical executionThe risks of relying on growth hacks and disjointed marketing effortsHow segmentation, targeting, and positioning are still your best toolsThe role of technology in supporting (not driving) your strategyThe value of studying human decision-making in B2B marketingIf you're ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.

How can feedback loops become your most powerful marketing advantage?In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond linear funnels and embracing dynamic feedback systems to align with revenue goals.Sophie breaks down why marketing isn't a straight line, and how building feedback loops across sales, customer success, and marketing can unlock continuous improvement and customer-centric growth. She also dives into the importance of measuring impact through long-term revenue metrics, and shares a powerful case study on how a data-driven rebrand dramatically boosted conversions.In this episode, we cover:Why marketing should operate as a loop, not a lineHow feedback loops can refine your ICP and drive efficiencyThe power of aligning marketing with long-term revenue metricsHow a strategic rebrand can transform sales performanceTips on building enablement assets that truly support sales teamsIf you're ready to ditch outdated models and embrace a smarter, more agile marketing approach, this episode is packed with insights you won't want to miss!

How can human-centered marketing and smarter tech choices future-proof your team?In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated tactics and reshaping how teams use technology, communicate, and build standout strategies.Jasmine breaks down why originality beats imitation, why most banner ads are a waste of money, and how investing in your team's strengths can unlock massive growth. She also shares why mastering just a few key tools is more powerful than chasing the latest shiny tech.In this episode, we cover:Why the human element is the key to effective marketing and tech useHow to stop wasting time on outdated tactics like banner adsWhy originality and bold thinking will set your brand apartHow to balance AI with creativity, empathy, and real-world experienceIf you're ready to stop copying competitors and start leading with clarity and confidence, this episode is packed with practical strategies to help your marketing team thrive!

How can you balance brand awareness with measurable results in your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Christine Royston, Chief Marketing Officer at Wrike. Christine brings her deep expertise in navigating the complexities of brand awareness and attribution, discussing how to strike a balance between building recognition and driving measurable results.Christine emphasizes the challenges that come with over-indexing on attribution and explains why not everything can be tracked to the smallest detail. She advocates for a customer-centric approach, where the focus is not just on data points but on creating seamless, meaningful experiences for potential customers. Christine also dives into the role of AI and data privacy, sharing her thoughts on how these rapidly evolving elements are reshaping marketing strategies.In this episode, we cover:The balance between brand awareness and attribution in driving marketing successWhy overemphasizing attribution can misguide your marketing investmentsThe importance of optimizing the customer journey and experienceHow AI and data privacy trends are impacting marketing strategiesThe value of professional communities and peer networks for marketing leadersIf you're ready to rethink your marketing strategy and build a stronger brand while making smarter, data-driven decisions, this episode is full of key insights you won't want to miss!

Marketing that misses the mark usually isn't a problem of effort—it's a problem of connection. Too many campaigns focus on flashy branding or generic messaging without digging into what actually moves people to act. Customers aren't just data points; they have frustrations, desires, and unspoken needs that get lost when marketing stays on the surface. The brands that win aren't always the loudest—they're the ones that make people feel seen. Casey Cheshire is a B2B marketing expert with over 20 years of experience. As founder and CEO of Ringmaster Conversational Marketing, he helps businesses build real connections. He hosts the Hard Corps Marketing Show and runs a B2B podcasting agency focused on authentic engagement. His approach challenges traditional marketing and prioritizes meaningful relationships. Today, he breaks down "disconnected marketing" and how automation is pushing customers away. He explains how podcasting can help businesses reconnect with their audience and use conversational marketing to engage more effectively. Stay tuned! Resources: Authentic Conversations Create Powerful Connections The Cheshire Career Coach Follow Casey Cheshire on Facebook Connect with Casey Cheshire on LinkedIn

Send us a textIn this episode we interview Casey Cheshire, founder of Ringmaster Conversational Marketing.What you'll learn in this episode:Why most marketing content fails to connect—and how to fix itHow “connection casting” flips the podcasting model on its headThe reason AI hallucinations mirror human marketing habitsHow to create customer-led content without relying on flawed surveysTactical steps to invite and feature ideal buyers on your podcastA real story of a podcast episode turning into a six-figure dealWhy focusing on relationships—not conversions—drives long-term growth

How can empathy, curiosity, and belief transform your sales strategy in the age of AI?In this episode of The Hard Corps Marketing Show, I sat down with John Barrows, CEO of JB Sales. John shares his powerful perspective on what today's sales professionals need most, and why genuine belief in your product is the most underrated sales superpower.John breaks down why AI is a valuable assistant but can't replace the deeply human skills of empathy and curiosity. He unpacks how the classic predictable revenue model may be hurting customer experience, and why the future of sales belongs to reps who master emotional intelligence and meaningful connection.In this episode, we cover:Why belief in your product is the foundation for successful sellingHow AI can support — but not replace — human connection in salesWhy personalization must be rooted in empathy, not just dataThe importance of cross-functional learning and customer-centric sales cyclesIf you're ready to lead a sales team that thrives in a high-tech, human-first world, this episode is packed with insights you won't want to miss!

In this episode of The Kula Ring, Casey Cheshire introduces the concept of "Disconnected Marketing," the slow, creeping separation between marketers and their customers caused by over-reliance on tech and automation. Casey shares how launching a podcast helped him reverse that disconnect by creating real, human connections with customers, starting relationships with generosity rather than a sales pitch. Alongside hosts Carman Pirie and Jeff White, Casey explores the importance of knowing your customers by name, and even more critically, understanding their real pains and challenges. They discuss how podcasting serves as a powerful tool to foster reciprocity, build authentic relationships, and bring marketing teams back to their foundational role as the voice of the customer. For B2B manufacturing and beyond, this conversation is packed with insights on how marketers can reconnect with the people they serve and create genuine growth opportunities.

How can a buyer-centric approach transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Scott Vaughan, Chief Market Officer at Vaughan Go-to-Market Advisory, to dive into the shift from traditional sales enablement to modern buyer enablement. We explored what it really means to meet buyers where they are, and how long-term trust, not just short-term conversions, is the name of the game.Scott breaks down why feeding leads to sales is no longer enough. Today's buyers demand a smarter, more strategic experience. From the importance of thought leadership and consistent brand presence to the power of cross-functional alignment, this episode is packed with insights on how to create sustainable growth through a buyer-first mindset.In this episode, we cover:Why enabling the buying group is more effective than just enabling salesHow thought leadership and content build trust and drive demandThe role of AI in buyer enablement and how to avoid the tech trapThe importance of cross-functional alignment to build long-term strategyIf you're ready to stop chasing leads and start building real buyer momentum, this episode is full of actionable strategies you won't want to miss!

Why do so many businesses fear AI, and how can they use it to enhance critical thinking?In this episode of The Hard Corps Marketing Show, I sat down with Chad Sanderson, Co-Founder and Minister of Mavericks at DeepHumanX. Chad shares his expertise on how Marketing leaders can implement AI and leverage it to improve decision-making and critical thinking in their workflows.Chad breaks down the importance of adopting AI without losing the human element. He discusses how over-reliance on AI can hinder critical thinking and offers insights on how organizations can empower employees with structured training to use AI tools effectively.In this episode, we cover:The role of AI in enhancing critical thinking and decision-makingHow businesses can empower employees with structured AI trainingThe importance of selecting the right AI tools for the right tasksHow to avoid the "delusion effect" and maintain a "human in the loop" approachIf you're ready to unlock AI's potential while keeping critical thinking front and center, this episode is packed with actionable strategies you won't want to miss!

What if you could strip away the nonsense and create a marketing strategy that's clear, simple, and effective?In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of S.G. Tyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategies that are rooted in a solid mission and vision.Susan talks about the common mistake many businesses make by skipping the strategic step, and how embracing a strategic mindset can actually be the most fun and rewarding part of running a business. She also highlights the power of simple, direct communication, and the importance of customer feedback in refining your marketing approach.In this episode, we cover:How skipping the strategy step can limit your business growth, and why embracing strategy can be the most rewarding part of your marketingMission vs. vision and why clear statements are essential for marketing alignmentHow customer research can refine your messaging and boost marketing effectivenessHow simplifying your marketing efforts leads to clearer communication and better resultsIf you're ready to simplify your marketing and align it with a clear vision, this episode is full of actionable insights you won't want to miss!

What does it really take to turn marketing into a powerful revenue engine?In this episode of The Hard Corps Marketing Show, I sat down with Britta Agel, Head of Marketing at Ordio. Britta brings a fresh perspective on how marketing has evolved from a lead-generating silo to a key driver of revenue, and how true success comes when marketing, sales, and customer success work together.Britta breaks down the myths of pipeline as the ultimate metric and shares why unifying your teams under shared dashboards and goals is the real game-changer. She also dives into the importance of aligning campaigns with customer success, prioritizing lead quality, and building systems that support long-term growth. From tech stack insights to career reflections, this episode is packed with takeaways for any leader looking to build smarter, more aligned go-to-market teams.In this episode, we cover:Why revenue wins when marketing and sales success alignThe danger of ignoring customer success in campaign planningWhy quality leads and fast follow-up matter more than volumeHow tools like HubSpot can bring your strategy and systems togetherIf you're ready to reimagine your marketing strategy and create true alignment that drives revenue, this episode is packed with practical insights you won't want to miss!

How can uniting sales and marketing unlock explosive growth?In this episode of The Hard Corps Marketing Show, I sat down with Steve Hardy, Chief Marketing Officer of SmartRecruiters. Steve shares his expertise on breaking down the barriers between sales and marketing to build a collaborative, high-performing organization.Steve dives into why alignment isn't just a buzzword, it's the foundation for growth. From setting unified goals and KPIs to building a culture of mutual respect and partnership, he shares the key elements of fostering a unified mindset. He also explores how to use sales data and customer feedback to sharpen marketing strategies and boost revenue. Additionally, Steve highlights the crucial role of product marketing as the driving force behind aligning teams and empowering the entire organization.In this episode, we cover:How to create alignment through shared KPIs and unified objectivesWhy respecting roles improves cross-team collaborationThe importance of product marketing as the cog that drives the entire organizationWays to cultivate a collaborative and agile culture between departmentsIf you're ready to break silos and build true partnership between your teams, this episode is full of actionable insights you won't want to miss!

How can bold B2B marketing drive better sales alignment?In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.Udi highlights the common disconnect between marketing and sales teams—where each celebrates achievements that don't align with the other's goals. He emphasizes the importance of shared KPIs to foster collaboration and ensure both teams work toward the same objectives.In this episode, we cover:How misaligned goals between marketing and sales create frictionThe power of shared KPIs in driving better collaborationWhy creativity and risk-taking lead to stronger marketing impactHow to build an effective marketing team by hiring for potential, not just experienceBalancing psychological safety with accountability for high-performing teamsThe role of AI in content creation—why it should augment, not replace, original ideasIf you're looking to transform your B2B marketing strategy and create campaigns that truly resonate, this episode is packed with actionable insights you won't want to miss!

How can booth design and messaging transform your trade show results?In this episode of The Hard Corps Marketing Show, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.Bill breaks down why traditional booth setups often fall short and how a customer-centric approach makes all the difference. He shares how focusing on pain-point-driven messaging, like asking direct, relatable questions, can immediately attract qualified prospects. Bill also emphasizes the importance of keeping booth designs clean and simple, ditching cluttered text and irrelevant graphics for bold headlines that speak to real customer needs. Plus, he explains how to train your team for short, high-impact conversations and collect the right data for post-show follow-up.In this episode, we cover:Why customer-focused booth messaging outperforms company-centric designsThe power of short, strategic conversations over lengthy sales pitchesWhy cluttered booths and generic giveaways can hurt your brand presenceBill's framework for turning trade shows into high-performing lead gen channelsIf you're ready to transform your trade show booth into a lead-generating powerhouse, this episode is packed with actionable insights you won't want to miss!