Podcast appearances and mentions of casey cheshire

In this episode, Casey Cheshire dives into how to ditch the generic, robotic marketing tactics and start creating real, human connections that actually convert. If you're tired of shouting into the void, this is your guide to making your marketing personal, powerful, and unforgettable. Tune in to hear Casey's thoughts on: What are the most […] The post From Clicks to Connection: Mastering Meaningful Marketing, With Casey Cheshire first appeared on Business Creators Radio Show with Adam Hommey.

What does it take to create a marketing strategy that drives demand and empowers your channel partners?In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable.In this episode, we cover:Why direct marketing builds trust that partners can leverage to close dealsHow to create detailed buyer personas for channel partners and customers alikeHow ready‑to‑use marketing kits make co‑marketing fast and consistentUsing data to prove ROI and continually optimize campaignsIf you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won't want to miss!

Can “boring” brands unlock growth through entertainment-first marketing?In this episode of The Hard Corps Marketing Show, I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing strategies, challenging the idea that certain industries are too “boring” to stand out. Dan breaks down how companies can shift from traditional, product-focused messaging to content that captures attention by being genuinely entertaining. From fandom mapping to the revival of brand mascots, Dan shares practical approaches for making content more engaging, shareable, and impactful across today's fragmented media landscape. In this episode, we cover:Why no industry is too boring for creative, audience-first marketingHow to use fandom mapping to tap into what your audience actually cares aboutThe value of staying ahead of trends to create platform-native, entertaining contentHow to protect the creative process by separating it from operational constraints Ways to measure the real business impact of entertainment-first marketingIf you're ready to stop blending in and start standing out, this episode is packed with creative inspiration and strategies you can put into action!

What if your next big client came from a genuine conversation instead of a cold pitch? In this episode, I'm joined by Casey Cheshire—marketing expert and host of over 1,000 podcast interviews—to talk about how podcasting can open surprising doors for connection, credibility, and content creation.We unpack how podcasting helps business owners build real relationships with potential clients, all while generating authentic, useful content. Casey shares why podcasting isn't about having a huge audience—it's about having the right conversations.If you've ever wondered whether starting a podcast is worth the effort, this episode will give you a fresh perspective and practical starting points that don't require perfection.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

Send us a textEpisode 121 discusses Podcasting as a Marketing Tool with Casey Cheshire.Casey Cheshire is a seasoned marketer with over two decades of experience and the author of “Marketing Automation Unleashed,” a comprehensive guide to leveraging marketing technology for business growth. As the founder and CEO of Ringmaster Conversational Marketing, a B2B podcasting agency, he has dedicated his career to helping businesses build authentic connections with their audiences.His obsession with connection drives him to shun traditional marketing approaches that often feel fake and impersonal.  Instead, his focus is on creating genuine interactions that resonate on a human level. Episode Benefits:  You can expect to gain actionable insights and strategies to help you us Podcasting as a Marketing Tool.This Podcast series is targeted to Business Owners and C-Suite Executives.  It reflects my 34 years as a Business Owner and subsequent years as a Business Mentor and Consultant.  It focuses on the various subjects and topics to help you run a successful profitable business.  They are approximately 15-minutes long so you can listen while commuting.    Reach out to me to be put in contact with Casey.   The Business of Business, topics are divided into 5 Categories: Management, Operations, Sales, Financial, and Personal. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

How can authentic customer understanding transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results.Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers' world. She shares her proven three-part process for effective copywriting, combining internal research, direct customer insights, and market analysis, and highlights the limits of AI in creating truly innovative, human-centered marketing. In this episode, we cover:Why deep customer insights go beyond surface-level interviews. Eden's three-part process for crafting compelling, effective messages.The importance of understanding market categories and potential shifts.How anthropology shapes marketing and ethical copywritingWhy human creativity and empathy are essential, even in the age of AI. If you're ready to create marketing that connects authentically, stands out in a crowded market, and aligns passion with profession, this episode is full of actionable insights you won't want to miss!

How can Grice's Maxims strengthen your content strategy?In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and teams communicate and create content. Marli breaks down the four maxims of communication, quantity, quality, relevance, and manner, and explains how they are essential for clarity and effectiveness. She also dives into the evolution of the content designer role, why AI is an aid, not a replacement, the importance of documented strategies, and why encouraging team members to share their ideas publicly leads to growth. In this episode we cover:How Grice's Maxims can elevate your communication and contentWhy AI needs ongoing training and human guidanceThe value of documenting content strategy to align teams and avoid subjective decisionsWhy encouraging employees to share ideas boosts personal and team growthIf you're ready to improve your communication, elevate your content strategy, and use AI more effectively, this episode is full of actionable insights you won't want to miss!

How often should you be updating your messaging to stay ahead?In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing, and the importance of relevance and differentiation in go-to-market strategies.Abdul explains why your messaging should never be static. From maintaining contextual relevance to staying ahead of the competition, he outlines how continuous refinement and a structured approach are essential to effective marketing. He also tackles the myth that AI or DIY marketing can fully replace strategic thinking and human insight, offering a grounded view on how tools should support, not substitute, your strategy.In this episode, we cover:Why messaging must evolve constantly to remain relevant and competitiveHow to craft specific, differentiated messages that resonate with real customer pain pointsThe importance of understanding client context, from macro trends to stakeholder prioritiesHow localized data and case studies create credibility and open new market opportunitiesAbdul's reflections on learning from mistakes, the value of feedback, and continuous personal growthIf you want to elevate your messaging strategy, sharpen your GTM approach, and truly connect with your market, this episode delivers insights you can act on today.

How can relationship-based marketing drive deeper customer engagement and long-term growth?In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth.Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage.In this episode, we cover:Why relationships, not just products, are central to great marketingHow to design loyalty programs that encourage connection and engagementThe power of personalization and two-way communication with your audienceMichelle's entrepreneurial journey and how embracing risk shaped her leadership styleIf you're looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today!

How can AI support outbound sales without losing the human touch?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what's working and what's still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity.Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results.In this episode, we cover:Why AI agents can't fully replace human SDRs (yet)How to personalize AI-generated emails so they don't sound templatedThe tools and workflows powering scalable outbound salesBrandon's mindset-first approach to hiring and team growthLessons from building backend operations to support rapid scalingIf you're looking to use AI without losing your brand's voice or your prospect's attention this episode is packed with smart strategies and lessons from the front lines.

Are We Forgetting the Humans in B2B Marketing?In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of storytelling, Daniel offers a refreshing take on branding, creativity, and human connection in B2B marketing.Daniel challenges the obsession with performance metrics and argues that B2B brands must return to what truly moves people: stories, emotion, and authenticity. From crafting messaging frameworks to using AI to amplify impact, he shares how marketers can stay ahead without losing their humanity.In this episode, we cover:Why B2B marketers need to take branding seriously and break the “brand doesn't matter” mythThe messaging house framework Daniel uses to align teams and anchor a brand's narrativeHow B2C creativity can inspire B2B marketing strategiesThe danger of relying too heavily on sterile metrics like MQLs and SQLsHow thoughtful gift-giving and storytelling build better customer relationshipsIf you're looking to build a brand that's not just data-driven but human-centered, this episode is packed with ideas to elevate your strategy and inspire your team.

How Can a Growth Mindset Fuel Your Marketing Success?In this episode of The Hard Corps Marketing Show, I sat down with Chris Austin, Fractional CMO at CAMO Marketing, to discuss the power of a growth mindset and lifelong learning. With over two decades of marketing experience, Chris has adapted to the ever-changing landscape, and he shares how curiosity and continuous learning have been the keys to his success.Chris explains how marketers can challenge traditional approaches, like the need for an agency, and achieve better results by leveraging automation, AI, and independent talent. He also delves into the importance of curiosity as a superpower that fuels innovation and keeps marketers ahead of the curve.In this episode, we cover:How a growth mindset can transform your marketing career and businessWhy you don't always need an agency to drive growthThe power of curiosity in marketing and staying on top of tech trendsScaling personalization with AI tools like video sales lettersThe need for deeper collaboration between marketing and sales teamsHow AI and automation tools can improve efficiency without losing the human touchIf you're ready to rethink your approach to marketing, enhance your team's collaboration, and use AI to supercharge your growth, this episode is packed with actionable insights!

How Can Fearless GTM Strategy Unite Sales and Marketing for Scalable Growth?In this episode of The Hard Corps Marketing Show, I sat down with Nicole Burns, Go-To-Market Strategic Advisor at SpringDB. Nicole brings decades of experience across sales, marketing, and go-to-market leadership, and she shares why true growth starts with aligning people, processes, and data.Nicole breaks down the long-standing tension between sales and marketing and how better alignment, especially between CMOs and CROs, is changing that dynamic for the better. She explores the role of Revenue Operations (RevOps) in creating cohesive strategies and how today's tech stack, powered by tools like AI and customer data platforms, can enhance collaboration and lead quality.In this episode, we cover:Why sales and marketing tension still exists, and how to fix itHow RevOps bridges the gap between teams for better executionThe role of data, AI, and tech platforms in GTM successIf you're looking to align your teams, optimize your tech stack, and build a fearless, forward-thinking go-to-market strategy, this episode is packed with practical insights you don't want to miss!

Are You Building Your Strategy or Just Chasing Tactics?In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.In this episode, we cover:Why long-term strategy must come before tactical executionThe risks of relying on growth hacks and disjointed marketing effortsHow segmentation, targeting, and positioning are still your best toolsThe role of technology in supporting (not driving) your strategyThe value of studying human decision-making in B2B marketingIf you're ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.

How can feedback loops become your most powerful marketing advantage?In this episode of The Hard Corps Marketing Show, I sat down with Sophie Buonassisi, VP of Marketing at GTMfund. Sophie brings a fresh and strategic perspective on modern marketing, sharing insights into how sophisticated teams are moving beyond linear funnels and embracing dynamic feedback systems to align with revenue goals.Sophie breaks down why marketing isn't a straight line, and how building feedback loops across sales, customer success, and marketing can unlock continuous improvement and customer-centric growth. She also dives into the importance of measuring impact through long-term revenue metrics, and shares a powerful case study on how a data-driven rebrand dramatically boosted conversions.In this episode, we cover:Why marketing should operate as a loop, not a lineHow feedback loops can refine your ICP and drive efficiencyThe power of aligning marketing with long-term revenue metricsHow a strategic rebrand can transform sales performanceTips on building enablement assets that truly support sales teamsIf you're ready to ditch outdated models and embrace a smarter, more agile marketing approach, this episode is packed with insights you won't want to miss!

How can human-centered marketing and smarter tech choices future-proof your team?In this episode of The Hard Corps Marketing Show, I sat down with Jasmine Martirossian, Chief Strategy and Marketing Officer at Strategy Ark. Jasmine brings a bold, people-first perspective to marketing leadership, challenging outdated tactics and reshaping how teams use technology, communicate, and build standout strategies.Jasmine breaks down why originality beats imitation, why most banner ads are a waste of money, and how investing in your team's strengths can unlock massive growth. She also shares why mastering just a few key tools is more powerful than chasing the latest shiny tech.In this episode, we cover:Why the human element is the key to effective marketing and tech useHow to stop wasting time on outdated tactics like banner adsWhy originality and bold thinking will set your brand apartHow to balance AI with creativity, empathy, and real-world experienceIf you're ready to stop copying competitors and start leading with clarity and confidence, this episode is packed with practical strategies to help your marketing team thrive!

How can you balance brand awareness with measurable results in your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Christine Royston, Chief Marketing Officer at Wrike. Christine brings her deep expertise in navigating the complexities of brand awareness and attribution, discussing how to strike a balance between building recognition and driving measurable results.Christine emphasizes the challenges that come with over-indexing on attribution and explains why not everything can be tracked to the smallest detail. She advocates for a customer-centric approach, where the focus is not just on data points but on creating seamless, meaningful experiences for potential customers. Christine also dives into the role of AI and data privacy, sharing her thoughts on how these rapidly evolving elements are reshaping marketing strategies.In this episode, we cover:The balance between brand awareness and attribution in driving marketing successWhy overemphasizing attribution can misguide your marketing investmentsThe importance of optimizing the customer journey and experienceHow AI and data privacy trends are impacting marketing strategiesThe value of professional communities and peer networks for marketing leadersIf you're ready to rethink your marketing strategy and build a stronger brand while making smarter, data-driven decisions, this episode is full of key insights you won't want to miss!

Marketing that misses the mark usually isn't a problem of effort—it's a problem of connection. Too many campaigns focus on flashy branding or generic messaging without digging into what actually moves people to act. Customers aren't just data points; they have frustrations, desires, and unspoken needs that get lost when marketing stays on the surface. The brands that win aren't always the loudest—they're the ones that make people feel seen. Casey Cheshire is a B2B marketing expert with over 20 years of experience. As founder and CEO of Ringmaster Conversational Marketing, he helps businesses build real connections. He hosts the Hard Corps Marketing Show and runs a B2B podcasting agency focused on authentic engagement. His approach challenges traditional marketing and prioritizes meaningful relationships. Today, he breaks down "disconnected marketing" and how automation is pushing customers away. He explains how podcasting can help businesses reconnect with their audience and use conversational marketing to engage more effectively. Stay tuned! Resources: Authentic Conversations Create Powerful Connections The Cheshire Career Coach Follow Casey Cheshire on Facebook Connect with Casey Cheshire on LinkedIn

Send us a textIn this episode we interview Casey Cheshire, founder of Ringmaster Conversational Marketing.What you'll learn in this episode:Why most marketing content fails to connect—and how to fix itHow “connection casting” flips the podcasting model on its headThe reason AI hallucinations mirror human marketing habitsHow to create customer-led content without relying on flawed surveysTactical steps to invite and feature ideal buyers on your podcastA real story of a podcast episode turning into a six-figure dealWhy focusing on relationships—not conversions—drives long-term growth

How can empathy, curiosity, and belief transform your sales strategy in the age of AI?In this episode of The Hard Corps Marketing Show, I sat down with John Barrows, CEO of JB Sales. John shares his powerful perspective on what today's sales professionals need most, and why genuine belief in your product is the most underrated sales superpower.John breaks down why AI is a valuable assistant but can't replace the deeply human skills of empathy and curiosity. He unpacks how the classic predictable revenue model may be hurting customer experience, and why the future of sales belongs to reps who master emotional intelligence and meaningful connection.In this episode, we cover:Why belief in your product is the foundation for successful sellingHow AI can support — but not replace — human connection in salesWhy personalization must be rooted in empathy, not just dataThe importance of cross-functional learning and customer-centric sales cyclesIf you're ready to lead a sales team that thrives in a high-tech, human-first world, this episode is packed with insights you won't want to miss!

In this episode of The Kula Ring, Casey Cheshire introduces the concept of "Disconnected Marketing," the slow, creeping separation between marketers and their customers caused by over-reliance on tech and automation. Casey shares how launching a podcast helped him reverse that disconnect by creating real, human connections with customers, starting relationships with generosity rather than a sales pitch. Alongside hosts Carman Pirie and Jeff White, Casey explores the importance of knowing your customers by name, and even more critically, understanding their real pains and challenges. They discuss how podcasting serves as a powerful tool to foster reciprocity, build authentic relationships, and bring marketing teams back to their foundational role as the voice of the customer. For B2B manufacturing and beyond, this conversation is packed with insights on how marketers can reconnect with the people they serve and create genuine growth opportunities.

How can a buyer-centric approach transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Scott Vaughan, Chief Market Officer at Vaughan Go-to-Market Advisory, to dive into the shift from traditional sales enablement to modern buyer enablement. We explored what it really means to meet buyers where they are, and how long-term trust, not just short-term conversions, is the name of the game.Scott breaks down why feeding leads to sales is no longer enough. Today's buyers demand a smarter, more strategic experience. From the importance of thought leadership and consistent brand presence to the power of cross-functional alignment, this episode is packed with insights on how to create sustainable growth through a buyer-first mindset.In this episode, we cover:Why enabling the buying group is more effective than just enabling salesHow thought leadership and content build trust and drive demandThe role of AI in buyer enablement and how to avoid the tech trapThe importance of cross-functional alignment to build long-term strategyIf you're ready to stop chasing leads and start building real buyer momentum, this episode is full of actionable strategies you won't want to miss!

Why do so many businesses fear AI, and how can they use it to enhance critical thinking?In this episode of The Hard Corps Marketing Show, I sat down with Chad Sanderson, Co-Founder and Minister of Mavericks at DeepHumanX. Chad shares his expertise on how Marketing leaders can implement AI and leverage it to improve decision-making and critical thinking in their workflows.Chad breaks down the importance of adopting AI without losing the human element. He discusses how over-reliance on AI can hinder critical thinking and offers insights on how organizations can empower employees with structured training to use AI tools effectively.In this episode, we cover:The role of AI in enhancing critical thinking and decision-makingHow businesses can empower employees with structured AI trainingThe importance of selecting the right AI tools for the right tasksHow to avoid the "delusion effect" and maintain a "human in the loop" approachIf you're ready to unlock AI's potential while keeping critical thinking front and center, this episode is packed with actionable strategies you won't want to miss!

What if you could strip away the nonsense and create a marketing strategy that's clear, simple, and effective?In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of S.G. Tyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategies that are rooted in a solid mission and vision.Susan talks about the common mistake many businesses make by skipping the strategic step, and how embracing a strategic mindset can actually be the most fun and rewarding part of running a business. She also highlights the power of simple, direct communication, and the importance of customer feedback in refining your marketing approach.In this episode, we cover:How skipping the strategy step can limit your business growth, and why embracing strategy can be the most rewarding part of your marketingMission vs. vision and why clear statements are essential for marketing alignmentHow customer research can refine your messaging and boost marketing effectivenessHow simplifying your marketing efforts leads to clearer communication and better resultsIf you're ready to simplify your marketing and align it with a clear vision, this episode is full of actionable insights you won't want to miss!

What does it really take to turn marketing into a powerful revenue engine?In this episode of The Hard Corps Marketing Show, I sat down with Britta Agel, Head of Marketing at Ordio. Britta brings a fresh perspective on how marketing has evolved from a lead-generating silo to a key driver of revenue, and how true success comes when marketing, sales, and customer success work together.Britta breaks down the myths of pipeline as the ultimate metric and shares why unifying your teams under shared dashboards and goals is the real game-changer. She also dives into the importance of aligning campaigns with customer success, prioritizing lead quality, and building systems that support long-term growth. From tech stack insights to career reflections, this episode is packed with takeaways for any leader looking to build smarter, more aligned go-to-market teams.In this episode, we cover:Why revenue wins when marketing and sales success alignThe danger of ignoring customer success in campaign planningWhy quality leads and fast follow-up matter more than volumeHow tools like HubSpot can bring your strategy and systems togetherIf you're ready to reimagine your marketing strategy and create true alignment that drives revenue, this episode is packed with practical insights you won't want to miss!

How can uniting sales and marketing unlock explosive growth?In this episode of The Hard Corps Marketing Show, I sat down with Steve Hardy, Chief Marketing Officer of SmartRecruiters. Steve shares his expertise on breaking down the barriers between sales and marketing to build a collaborative, high-performing organization.Steve dives into why alignment isn't just a buzzword, it's the foundation for growth. From setting unified goals and KPIs to building a culture of mutual respect and partnership, he shares the key elements of fostering a unified mindset. He also explores how to use sales data and customer feedback to sharpen marketing strategies and boost revenue. Additionally, Steve highlights the crucial role of product marketing as the driving force behind aligning teams and empowering the entire organization.In this episode, we cover:How to create alignment through shared KPIs and unified objectivesWhy respecting roles improves cross-team collaborationThe importance of product marketing as the cog that drives the entire organizationWays to cultivate a collaborative and agile culture between departmentsIf you're ready to break silos and build true partnership between your teams, this episode is full of actionable insights you won't want to miss!

How can bold B2B marketing drive better sales alignment?In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.Udi highlights the common disconnect between marketing and sales teams—where each celebrates achievements that don't align with the other's goals. He emphasizes the importance of shared KPIs to foster collaboration and ensure both teams work toward the same objectives.In this episode, we cover:How misaligned goals between marketing and sales create frictionThe power of shared KPIs in driving better collaborationWhy creativity and risk-taking lead to stronger marketing impactHow to build an effective marketing team by hiring for potential, not just experienceBalancing psychological safety with accountability for high-performing teamsThe role of AI in content creation—why it should augment, not replace, original ideasIf you're looking to transform your B2B marketing strategy and create campaigns that truly resonate, this episode is packed with actionable insights you won't want to miss!

How can booth design and messaging transform your trade show results?In this episode of The Hard Corps Marketing Show, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.Bill breaks down why traditional booth setups often fall short and how a customer-centric approach makes all the difference. He shares how focusing on pain-point-driven messaging, like asking direct, relatable questions, can immediately attract qualified prospects. Bill also emphasizes the importance of keeping booth designs clean and simple, ditching cluttered text and irrelevant graphics for bold headlines that speak to real customer needs. Plus, he explains how to train your team for short, high-impact conversations and collect the right data for post-show follow-up.In this episode, we cover:Why customer-focused booth messaging outperforms company-centric designsThe power of short, strategic conversations over lengthy sales pitchesWhy cluttered booths and generic giveaways can hurt your brand presenceBill's framework for turning trade shows into high-performing lead gen channelsIf you're ready to transform your trade show booth into a lead-generating powerhouse, this episode is packed with actionable insights you won't want to miss!

How can testing marketing strategies and tech stacks optimize your B2B marketing efforts?In this episode of The Hard Corps Marketing Show, I sat down with Alyssa Higgins, Senior Vice President of Marketing at CipherHealth. Alyssa brings her expertise in navigating marketing strategies and evaluating tech stacks, sharing valuable insights into making smarter B2B marketing investments.Alyssa dives into the importance of continuously testing new marketing strategies and technologies. She emphasizes evaluating tools to ensure they provide real ROI, rather than contributing to wasted spend. Alyssa even coins some tools as 'vaporware' and advocates for reallocating budgets to more impactful programs or personnel.In this episode, we cover:Why constantly testing new marketing strategies is crucial for successHow to identify if a tech tool is providing tangible value or just increasing costsThe risks of over-relying on B2B strategies like account-based marketingThe importance of human connections in the sales cycleHow AI can drive real value in marketing when implemented correctlyIf you're ready to optimize your marketing budget and make smarter tech investments, this episode is packed with actionable strategies you won't want to miss!

How does persistence and engagement drive podcasting success in the oil and gas industry?In this episode of The Hard Corps Marketing Show, I sat down with Mark LaCour, Editor In Chief at Oil and Gas Global Network. Mark shares his journey into podcasting, explaining how persistence led him to launch the show and how he secured early sponsorships and supportMark critiques the industry's overemphasis on vanity metrics like downloads and clicks, arguing that revenue-driven metrics are much more valuable. He highlights the importance of engagement, using examples like Buc-ee's gas stations, which excel at customer and employee satisfaction through quality interactions and strong engagement.In this episode, we cover:Why vanity metrics like downloads and clicks are less important than revenue-driven metricsThe importance of building strong engagement with your audienceHow evolving trends like AI and video formats are shaping podcastingInsights from Mark's diverse career, from the Marine Corps to thought leader in oil and gas podcastingThe need for alignment between sales and marketing strategiesIf you're looking to understand how engagement, persistence, and the right metrics can transform your podcasting strategy, this episode is packed with valuable takeaways you don't want to miss!

How can businesses overcome marketing myths and embrace AI advancements?In this episode of The Hard Corps Marketing Show, I sat down with Andrea Tarrell, CEO of Sercante, to discuss common marketing myths and the challenges businesses face in driving innovation. Andrea shares her expertise on overcoming the misconception that poor data quality holds back business innovation, arguing that fear and resistance to change are often the real obstacles.Andrea dives into the impact of AI on marketing strategies, revealing how businesses can leverage AI advancements even in the face of messy data. She also highlights the importance of fostering team engagement when integrating AI into marketing processes.In this episode, we cover:How fear and resistance to change impact business innovationWhy businesses should embrace AI advancements, even with messy dataThe critical role of team engagement in AI integrationThe future of SEO, content marketing, and evolving marketing playbooksIf you're ready to unlock the potential of AI and overcome innovation hurdles, this episode is packed with valuable insights you won't want to miss!

How can advanced marketing and sales strategies drive success in mega deals?In this episode of The Hard Corps Marketing Show, I sat down with Christopher Engman, the founder of Megadeals, to discuss advanced strategies for marketing and sales in the world of mega deals. Christopher brings his expertise on the importance of integrating both marketing and sales to scale businesses dealing with high-complexity sales.Christopher breaks down the problems with over-engineered marketing and sales stacks and explains why integrating these fields is crucial for success. He introduces key practices like multi-channel media targeting, stakeholder mapping, and the concept of ‘deal orchestration,' which simplifies complex sales processes and enhances execution.In this episode, we cover:The challenges with over-engineered marketing and sales stacksHow integrating marketing and sales can help businesses scale commerciallyChristopher's ‘gym flow' method for building long-term client relationships through subtle engagement, rather than aggressive sales tacticsWhy relationship-focused strategies are more effective than brute-force approachesHow Megadeals' Deal Orchestration Platform consolidates multiple tools into one cost-effective solution for managing high-complexity salesIf you're navigating complex sales or looking to refine your approach, this episode is packed with actionable insights you won't want to miss!

How can you prepare your startup for success before hiring a Head of Demand Generation?In this episode, I sat down with Anthony Enrico, Founder and CEO of Lean Scale, to discuss the crucial steps that startups and scale-ups must take before hiring a Head or VP of Demand Generation. Anthony shares his expertise on why many companies make the mistake of rushing into this decision without the right foundation, often leading to failure.Anthony explains that before bringing on a Demand Gen leader, companies need to establish a proven sales process, which ensures alignment between sales and marketing efforts. Strong product positioning is also key, as it helps the company communicate its value effectively. Additionally, building robust content operations, understanding your ideal customer profile (ICP) and personas, and having a well-structured tech stack are all essential for creating the right environment for demand generation to thrive.In this episode, we cover:Why laying the groundwork before hiring a Demand Gen leader is crucial for successHow establishing a sales process and developing clear product positioning set the foundation for growthWhy understanding your ICP and building solid content operations ensures scalable successAnthony's advice on the importance of consistent, quality efforts and relationship-building for long-term growthIf you're looking to effectively scale your business, this episode is packed with actionable insights that you won't want to miss!

How can community-building transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Paul Jones, Founder of Bridgio and Fractional Community Strategist. Paul brings his expertise in creating powerful, authentic communities that drive customer loyalty and engagement, sharing key insights into the shift from traditional marketing to community-building.Paul discusses why traditional marketing methods—especially relying heavily on paid ads—are no longer as effective as they once were. He explains how building communities that genuinely solve customer problems, rather than just focusing on generating leads, can result in more meaningful, long-term growth.In this episode, we cover:Why traditional marketing is failing and what to do about itThe importance of building authentic communities and fostering customer relationshipsCreating a sense of belonging through intentional community-buildingHow understanding customer pain points leads to better solutions and stronger engagementThe role of community in driving brand loyalty and awarenessIf you're ready to shift your marketing strategy and build a stronger, more engaged community, this episode is filled with actionable insights you won't want to miss!

How can you host successful webinars and live events that engage your audience?In this episode, I sat down with Jane Serra, webinar strategy expert, marketing guru and VP of Growth Marketing at Daxtra. Jane shares her best practices for creating engaging webinars and live events that captivate and involve your audience. From ensuring interactivity to partnering with others, Jane provides actionable strategies for maximizing the value of your virtual events.Jane discusses the importance of rebranding the term "webinar" to keep it fresh and relevant, debunking the myth that webinars are outdated. She also emphasizes the benefits of repurposing webinar content, ungating recordings, and incentivizing attendance through charitable donations.In this episode, we cover:How to make your webinars more engaging and interactiveThe importance of repurposing content and ungating recordingsThe power of incentivizing attendance through charitable donationsJane's personal journey into marketing and her advice for young marketers.If you're looking to level up your webinar strategy and make your virtual events stand out, this episode is packed with valuable insights you won't want to miss!

How can brand positioning and messaging elevate your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Dave Kustin, a seasoned marketing leader and CEO & Founder of Element-M. Dave brings a wealth of knowledge on brand positioning, differentiation, and the power of universal truths to help brands connect with consumers and stand out in a competitive market.Dave dives deep into the importance of leveraging unique brand attributes to captivate customer attention and set yourself apart from competitors. He also evaluates various Super Bowl ads, discussing their effectiveness and why problem-solving in messaging is crucial. Throughout the conversation, Dave emphasizes the need for brands to undergo either evolutionary or revolutionary rebranding based on honest assessments of their strengths, weaknesses, and customer perceptions.In this episode, we cover:How to leverage brand attributes for differentiation and customer engagementThe importance of problem-solving in your messaging strategyWhy rebranding might be necessary and how to approach itThe distinction between advertising copy and content marketingPractical advice on conducting brand audits and aligning your team around a compelling missionIf you're looking to refine your brand strategy and connect with your audience on a deeper level, this episode is full of valuable insights you won't want to miss!

How can understanding customer insights and marketing fundamentals drive business success?In this episode of The Hard Corps Marketing Show, I sat down with Co-Founder & CEO of Digital Exhaust, Carlos Hidalgo, a seasoned marketing leader with decades of experience. Carlos brings his expertise in focusing on customer insights and core marketing principles, emphasizing the importance of deeply understanding your customers rather than chasing the latest trends or technologies.Carlos explains why knowing your customers and concentrating on key areas like customer experience, brand truth, and proper onboarding can have a significant impact on business growth. He shares practical advice on how to conduct customer interviews and use those insights to shape your marketing strategies. Carlos also highlights how his company helps other organizations implement these fundamental practices for long-term success.In this episode, we cover:The importance of understanding customer insights in marketingHow focusing on customer experience, brand truth, and onboarding drives business successPractical tips for conducting customer interviews and applying those insightsHow Carlos' company helps businesses implement these essential marketing practicesIf you're looking to improve your marketing strategy and achieve sustainable growth, this episode is packed with invaluable advice you won't want to miss!

How can integrating brand and demand marketing lead to sustainable growth?In this episode of The Hard Corps Marketing Show, I sat down with Agatha Asch, Vice President of Marketing at ABC Fitness and a seasoned marketing leader. Agatha shares her insights on the importance of integrating brand and demand marketing, stressing that all marketers should stay focused on growth and revenue targets. She also discusses the common pitfall of shiny object syndrome and why continuous experimentation and iteration are crucial for long-term success.Agatha emphasizes the value of a strong feedback loop between marketing and sales, the role of calculated risks in marketing, and the incredible potential of AI tools to drive future marketing innovations. Drawing from her extensive experience across both large and small brands, Agatha offers expert tips on resource management and how to effectively prioritize marketing efforts. In this episode, we cover:The importance of integrating brand and demand marketing for growthHow to avoid the trap of shiny object syndromeThe power of continuous experimentation and iteration in marketing strategiesWhy a feedback loop between marketing and sales teams is crucialEffective resource management and prioritization strategiesIf you're looking for actionable insights on how to elevate your marketing strategy and grow your brand, this episode is packed with valuable advice you won't want to miss!

How can marketing transform high-tech industries and bridge the gap between engineering and sales?In this episode of The Hard Corps Marketing Show, I sat down with Andrew Greenhalgh, the Head of Marketing at Surrey Satellite, to explore how marketing plays a vital role in high-tech industries, particularly in space satellite manufacturing. Andrew shares his expertise on how integrating marketing into engineering-driven businesses is crucial for success, debunking the myth of "build it and they will come" and emphasizing the importance of effective marketing strategies.Andrew dives into the complexities of navigating long sales cycles, building relationships in technical product sales, and bridging cultural gaps in global business. He also highlights the power of storytelling, curiosity, and mentorship in driving business growth, and how aligning marketing, sales, and engineering can create better outcomes.In this episode, we cover:The importance of integrating marketing into engineering-driven companiesDebunking the myth of ‘build it and they will come' and the need for strategic marketingNavigating long sales cycles and relationship-building in technical salesBuilding effective marketing teams in engineering-focused companiesLeveraging global insights and face-to-face interactions for business successIf you're looking to bridge the gap between engineering, sales, and marketing in the high-tech sector, this episode is packed with actionable insights you won't want to miss!

Why might hiring junior sales reps be the best first step for scaling your business?In this episode of The Hard Corps Marketing Show, Casey reconnects with JP Rinylo, Founder & Principal Consultant at Starting Point Associates. They explore why hiring junior sales reps instead of senior VPs may be the key to successful scaling for early-stage B2B startups. JP explains the common pitfalls of relying too much on senior hires and highlights the benefits of investing in junior talent who can grow with your company.They also discuss the importance of creating strong foundational sales processes and pitch decks, aligning your team with company culture, and how to maintain a healthy work-life balance for long-term success. To wrap up, JP offers practical advice for CEOs and business owners on how to transition from founder-led sales to a scalable, sustainable growth model.In this episode, we cover:Why junior sales reps can be a smarter choice for early-stage B2B startupsHow building foundational sales processes and pitch decks drives growthThe role of company culture in scaling sales effortsTips for transitioning from founder-led sales to scalable growthIf you're looking to scale your business effectively, tune in for expert strategies and tips that will set you up for lasting success!

Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire  In the latest episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content."    Casey and I have a ridiculously awesome conversation in the Fisher College (Boston) podcast studio (thanks to college student and podcast producer, Ryan Sheehan) about everything from marketing automation to the importance of in-person, face-to-face conversations with your clients and prospects, from climbing mountains to running marathons and much more. 

How can building genuine customer relationships improve your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Wendy Lieber, CEO & Co-Founder of Content Bacon. Wendy brings her expertise in helping businesses shift from focusing solely on lead generation to fostering deeper, more meaningful connections with their customers. She shares key strategies for creating human-centered content and building long-term relationships.Wendy explains why simply pushing for more leads isn't enough. She discusses the importance of understanding the customer journey and why appreciating your existing clients is just as crucial as attracting new ones. Wendy also dives into the value of adding personal touches, such as handwritten notes and gifts, and how mastering the basics can lead to more effective marketing.In this episode, we cover:Why building authentic relationships is key to long-term successHow understanding the customer journey can enhance your marketing approachThe power of thoughtful, human-centered contentThe impact of personal touches like handwritten notes and giftsThe dangers of over-relying on automation in client interactionsIf you're ready to take a more authentic, relationship-driven approach to marketing, this episode is full of tips that you won't want to miss!

How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business?In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metrics like Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs) to focus on revenue-driven goals.Janelle breaks down why aligning marketing and sales teams around common revenue objectives is crucial for success. She also delves into how AI is reshaping the marketing landscape, the importance of leveraging first-party website data for understanding intent signals, and how maintaining curiosity and embracing continuous learning are vital for personal and professional growth.In this episode, we cover:The shift from MQLs and SAOs to focusing on revenue-based KPIsThe growing role of AI in marketing and its impact on strategyWhy first-party website data is key to understanding customer intentThe power of curiosity and continuous learning in career developmentLeadership insights: How empathy and empowerment play a role in shaping successful teamsIf you're ready to redefine your marketing metrics and align your teams around real growth goals, this episode is packed with actionable insights you won't want to miss!

How can a peer assessment system revolutionize employee performance evaluations?In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee performance evaluations. Dr. Peter Fader discusses the flaws in traditional performance measurements and introduces a new algorithm originally developed for grading student papers, now adapted for employee assessments.Dr. Peter Fader explains how this incentive-compatible peer assessment system works, correlating evaluations with employees' own performance. Used by companies like Hostelworld, the system measures employees on various dimensions such as productivity and cultural fit, ensuring honesty and accuracy. The discussion also touches on how AI can improve qualitative assessments, detect biases, and the broader implications of Employee Lifetime Value (ELTV) for team performance.In this episode, we cover:The flaws in traditional performance evaluationsHow the new peer assessment system works and its impact on employee performanceThe role of AI in reducing biases and enhancing qualitative assessmentsThe concept of Employee Lifetime Value (ELTV) and its relevance to optimizing team performanceIf you're looking to optimize your company's performance evaluation system and drive better results with data-driven insights, this episode is packed with actionable insights you won't want to miss!

How can prioritizing employees and customers lead to long-term marketing success?In this episode of The Hard Corps Marketing Show, I had the privilege of sitting down with Drew Neisser, an award-winning marketing leader, author, thought leader, and Penguin-In-Chief of CMO Huddles. Drew shares his unique approach to marketing, built on the principles of continuous learning and experimentation. Throughout our conversation, he emphasizes the importance of focusing on employees and customers—not just prospective clients—when it comes to driving sustainable revenue growth and ensuring CMO longevity.Drew dives deep into several key strategies that have shaped his career, including the creation of customer advisory boards, fostering employee engagement, and leveraging the transformative power of generative AI in marketing. He also highlights the value of his community, CMO Huddles, where marketing leaders come together to tackle challenges and collaborate on solutions.In this episode, we cover:How prioritizing employees and customers can fuel long-term marketing successThe role of customer advisory boards in shaping effective marketing strategiesWhy employee engagement is critical to building a thriving marketing cultureThe impact of generative AI on marketing innovation and efficiencyHow CMO Huddles offers a unique support system for marketing leadersIf you're looking to elevate your marketing game and build a more sustainable career, this episode is packed with actionable insights you won't want to miss!

How can you build a successful board career and leverage your professional network?In this episode of The Hard Corps Marketing Show, Casey sits down with Naomi Kent, the Founder and CEO of The Boardroom Company. Naomi specializes in advising senior professionals on how to break into and thrive in boardroom roles. She shares valuable insights on how to build a board career and leverage your skills for success.Naomi discusses the importance of building a strong professional network, especially for those looking to secure board positions. She breaks down the misconception that CMOs can't join boards and highlights the critical skills CMOs bring, including digital expertise, financial acumen, and crisis management.In this episode, we cover:How to build and maintain a professional network for board career successWhy CMOs are valuable assets to boards and the skills they bringThe personal and professional benefits of joining a boardNaomi's advice on preparing for board roles, including branding, confidence, and networkingHow boards strategically select members based on expertise and diversity of thoughtNaomi's career journey and how taking opportunities can lead to greater growthIf you're looking to take your career to the next level and explore board opportunities, this episode is packed with insights from one of the top experts in the field!

How can building genuine relationships transform your marketing strategy?In this episode, I sit down with Michael R. Drew, a serial entrepreneur and marketing expert who's helped 131 books hit the New York Times Bestsellers list. Michael brings a refreshing perspective to marketing, emphasizing the importance of building real, lasting connections with your audience rather than relying on transactional sales tactics.He introduces the 12 Steps of Intimacy, a model adapted from zoologist Desmond Morris's research on human relationships, showing how emotional connections can drive customer loyalty and long-term success.In this episode, we cover:Why understanding your audience and building authentic relationships is key to marketing successHow the 12 Steps of Intimacy can be applied to deepen customer engagementThe dangers of transactional marketing and how to avoid themActionable tips for amplifying your voice and growing your influenceHow trust and long-term relationships create lasting value for your brandIf you're looking to shift from a sales-focused approach to one rooted in genuine connection, this episode is packed with insights to help you connect more meaningfully with your audience.

How can YouTube SEO and video strategy supercharge your content growth?In this episode of The Hard Corps Marketing Show, I sat down with Vicki O'Neill, a marketing strategist, thought leader, and video confidence coach. Vicki brings her expertise in helping creators and businesses maximize their YouTube presence, sharing key strategies for optimizing videos and building long-term growth on the platform.Vicki breaks down why simply uploading videos and walking away isn't enough. She discusses the critical role of SEO in YouTube success, including the importance of strategic keyword use in your titles, descriptions, thumbnails, and transcripts. Vicki also dives into the power of creating engaging thumbnails, selecting the right tags and hashtags, and why aligning all video components is essential for strong SEO.In this episode, we cover:How SEO can boost your YouTube visibility and engagementWhy optimizing titles, descriptions, and thumbnails is key to successThe impact of analytics and how to re-evaluate thumbnails and titles post-uploadVicky's new lead generation course designed to help businesses use YouTube to drive growth and salesIf you're ready to take your YouTube game to the next level, this episode is full of actionable insights you won't want to miss!Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Vicki:LinkedIn: https://www.linkedin.com/in/vickioneill/ OpusClip (Affiliate): https://www.opus.pro/?via=e5361c Website: https://www.vickioneill.com/ Podcast: https://videomarketingmadesimplepodcast.com/ Book: https://www.amazon.com/dp/B0D4CLJMS2 Bio Link: https://bio.link/vickioneill Youtube: https://www.youtube.com/vickioneillTwitter: http://www.twitter.com/vickioneill Instagram: https://www.instagram.com/vickioneill/# Facebook: https://www.facebook.com/VickiONeillCom/ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Youtube: https://youtu.be/3gROfAf6Bm0 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

How can strategic partnerships and long-term relationship-building drive sustainable business growth?In this episode of The Hard Corps Marketing Show, I sat down with Zak Pines, VP of Partnerships at Formstack, to dive into the essential strategies for building and maintaining successful partner programs. Zak brings a wealth of experience and shares a fresh perspective on how to make partnerships work beyond just revenue share—focusing instead on creating joint value propositions that genuinely benefit customers.We also explore how AI is reshaping the way partner operations are scaled and how proactive engagement and continuous communication can turn a partnership into a long-term success.In this episode, we cover:The Three for Three Play: How shifting focus from revenue to value creation leads to stronger, more sustainable partnerships.Building long-term partnerships: Zak's approach to proactive engagement, constant communication, and offering dedicated support to ensure mutual success.How AI is transforming partner operations, improving customer support, and making client transitions easier through automation.The importance of Zak's "Go for it" philosophy—taking risks and prioritizing mutual value in partnerships.If you're looking to elevate your partner programs and build meaningful, long-lasting relationships that truly drive business growth, this episode is packed with insights you won't want to miss!

How can strategic marketing partnerships and long-term planning drive sustainable business growth?In this episode of The Hard Corps Marketing Show, I sat down with marketing strategist and consultant Kyle Chumas, who brings over 15 years of experience to the conversation. We dive deep into the vital role marketing plays as a strategic partner in business success—not just a tool for driving sales.Kyle emphasizes the importance of long-term investment over short-term gains, cross-team alignment to meet business goals, and the value of market research in crafting effective strategies. We also discuss how AI is transforming marketing and the need to adapt strategies to better understand and engage your target audience.In this episode, we cover:Why marketing should be viewed as a key business partner, not just a sales functionThe role of market research and long-term strategy in business growthHow AI and data can help marketers connect with their audience more effectivelyThe power of patience, planning, and continuous learning for sustained successIf you're looking to elevate your marketing strategy and create lasting business impact, this episode is packed with insights you won't want to miss!