Podcasts about best companies stay relevant

Today on Your Beautiful Day, Gratitude Radio Network, Jen Mog, Neil Haley, and Pearl will interview Allen Adamson. Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen is the co-founder of Metaforce.com. He is also the author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.

Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it. Find his book here: https://amzn.to/3ovjSeM Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing: https://lnkd.in/e4xpVPm or ctrappe@gmail.com --- Send in a voice message: https://anchor.fm/ctrappe/message

Today on Your Beautiful Day on The Gratitude Radio Network, Pearl and Neil Haley will interview Allen Adamson, Author of Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. “The number one reason for organizational success or failure is the ability to stay relevant. Having the wherewithal to strategically shift ahead of accelerating marketplace changes is the single most critical skillset an organization can possess.” Allen Adamson Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead, has worked with a broad spectrum of consumer and corporate industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector. Given his perspective and depth of experience, Allen is able to help clients not simply see how accelerating disruptive marketplace changes in technology, globalization and Mother Nature will affect their brands, but, more critically, put into play the strategies that enable them to shift ahead of both the resulting consumer needs and competitive threats. As a result of his most recent work with organizations challenged by how to maintain relevance in an era of unrelenting change, Allen not only wrote a book on the topic – Shift Ahead – he also launched Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of market evolution. Allen and his Metaforce partners help clients identify what truly matters to the audiences they serve – what is relevant to these audiences – and to brilliantly deliver on it.    

In this episode, hear from two Executive Spotlight speakers, experts marketing and business law. The first being Allen Adamson, co-founder of marketing firm Metaforce and is a NYU Stern Adjunct Professor of Marketing. He is also the author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. He is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. Read more at: https://www.metaforce.com/allenMitchell Beinhaker is a business law and estates attorney with more than 25 years of experience representing business owners, entrepreneurs, executives and professionals providing advice, guidance and legal work to help keep clients on their road to success. He is also the creator and host of the podcast, The Accidental Entrepreneur. Read more at: https://beinhakerlaw.com/Visit the Entrepreneur Presenters for August 16th at their Websites:Shirley Joy Joffe with Quantum Creation Expert, helping professional women activate their unique magic into their everyday lives and realise their highest potential. Offering Transformative Visionary Programs, ThetaHealing, Crystal Layouts, Access Consciousness, Access Energetic facelift, Meditative Recordings, and Tarot/Angel Card Readings at, https://www.shirleyjoffe.com/Stas Chijik with Billfold POS, provides RFID point-of-sales solutions to venue, live event organizers, and event marketers. We improve the consumer purchasing process and reduce queues, boosting event sales from 20-40%, at https://www.billfoldpos.com/. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

In this episode, hear from two Executive Spotlight speakers, experts marketing and business law. The first being Allen Adamson, co-founder of marketing firm Metaforce and is a NYU Stern Adjunct Professor of Marketing. He is also the author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. He is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. Read more at: https://www.metaforce.com/allenMitchell Beinhaker is a business law and estates attorney with more than 25 years of experience representing business owners, entrepreneurs, executives and professionals providing advice, guidance and legal work to help keep clients on their road to success. He is also the creator and host of the podcast, The Accidental Entrepreneur. Read more at: https://beinhakerlaw.com/Visit the Entrepreneur Presenters for August 16th at their Websites:Shirley Joy Joffe with Quantum Creation Expert, helping professional women activate their unique magic into their everyday lives and realise their highest potential. Offering Transformative Visionary Programs, ThetaHealing, Crystal Layouts, Access Consciousness, Access Energetic facelift, Meditative Recordings, and Tarot/Angel Card Readings at, https://www.shirleyjoffe.com/Stas Chijik with Billfold POS, provides RFID point-of-sales solutions to venue, live event organizers, and event marketers. We improve the consumer purchasing process and reduce queues, boosting event sales from 20-40%, at https://www.billfoldpos.com/. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

Para fazer a inovação acontecer, e continuar acelerando mesmo com toda a equipe remota, Carolina Sevciuc, diretora de Transformação Digital e Inovação da Nestlé, diz que é preciso juntar gente, pensamento criativo e tecnologia. Entre o Be Digital e o Go Digital, Carol aposta na fórmula do desconforto positivo que transforma toda a companhia.=====LINKS DO EPISÓDIOReferências da Carol:  Paula Englert, CEO da Box, e  Tiago Mattos, co-fundador da AerolitoLivro “Mulheres que correm com os lobos”, de Clarissa Pinkola Estés.Livro “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World”, de Allen Adamson e Joel Steckel.Livro “Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself”, de Mark Raskino e Graham Waller=====FALE CONOSCOEmail: theshift@b9.com.br=====ASSINE A THE SHIFTwww.theshift.info

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books: BrandSimple BrandDigital The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand.   ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Some companies go from leader to irrelevant overnight. Why is it some organizations can shift ahead to stay relevant and others can’t? Allen Adamson discusses his book, “Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World”, and how he compiled lessons from interviews with over 100 companies of all shapes and sizes.

Some companies go from leader to irrelevant overnight. Why is it some organizations can shift ahead to stay relevant and others can’t? Allen Adamson discusses his book, “Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World”, and how he compiled lessons from interviews with over 100 companies of all shapes and sizes.

As business owners, we all want success — but how do you go about achieving success? Even more critically, once you are successful, how do you maintain that level of success? The answer is almost certainly innovation and staying ahead of the curve, but history is full of examples of companies that failed to innovate, including Kodak, Blockbuster, and Sears. Allen Adamson, the author of Shift Ahead, joins me to talk about why success can be your biggest golden handcuffs, and how to encourage innovation in your organization. Allen is a notable branding expert, Co-Founder and Managing Partner of Metaforce, and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead and most recently, Shift Ahead. When it comes to innovation, people, money and time aren’t enough to drive it in an organization if you don’t have the culture to support it. Allen explains how focusing on optimization can lead to success, but isn’t enough to ensure the company remains innovative — that comes from the leaders. He shares some red flags to look out for that your company isn’t shifting ahead, and strategies to balance innovation with what’s currently doing well. This episode is chock full of concrete examples and insights into why we should be shifting ahead, not just on a company level, but also as individuals.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities... Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Shift Ahead: How the Best Companies Stay Relevant in a Fast-changing World, by Allen Adamson and Joel Steckel Email Allen Adamson Metaforce BrandSimple: How the Best Brands Keep it Simple and Succeed, by Allen Adamson BrandDigital: Simple ways top brands succeed in the digital world, by Allen Adamson The Edge: 50 Tips from Brands that Lead, by Allen Adamson Allen Adamson’s column on Forbes Better is Killing Your Business Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations, by Thomas Friedman LaunchStreet Innovation Assessment

This week's guest is Allen Adamson, Co-founder and Managing Partner of Metaforce, a boutique, hybrid marketing services firm focused on growth strategies. Allen was previously Chairman, North America of Landor Associates, and has written four books: BrandSimple: How the Best Brands Keep it Simple and Succeed BrandDigital: Simple Ways Top Brands Succeed in the Digital World The Edge: 50 Tips from Brands that Lead Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World We started the conversation by talking about the importance of simplicity-the premise of his first book. Allen says he likes to think of your brand as your story and asks, "When someone hears your name, what do you want to pop into their head?" While he acknowledges the utility of the various components of a typical brand platform (i.e., brand pillars, brand personality, etc.), he keeps coming back to the ultimate goals of focus and simplicity. I asked how companies or brand managers should find that simple, relevant, differentiating story or idea, and Allen recommended one exercise he likes to do with clients: Write down everything special about the brand on index cards, and try to prioritize them into pyramids. Force yourself (or your clients) to put one card on the top of the pyramid. Once you have one or two brand stories, he recommends developing some prototype to ensure a story can be translated into execution. We talked about longer brand narratives (that read like ad copy), adlobs, and other potential prototypes. As I've done a few times recently, I ended the interview by asking Allen for a book recommendation. Rather than suggesting a brand or business book, Allen said he likes to read anything that helps him "get out of [his] bubble." A recent book he enjoyed was Sapiens: A Brief History of Humankind, by Yuval Noah Harari. To see other books recommended by podcast guests and branding people, check out our recent post, Useful List: Books recommended by branding experts. To learn more about Allen, visit Metaforce.co. His books are available on Amazon.

The future is closer than you think. In a world that’s changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can’t? How do some businesses recognize the right moment to shift, and […]

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, the global branding firm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. What you’ll learn about in this episode: Allen’s experience and the expertise he has around branding The evolution of the term “brand,” what it has come to mean today, and why branding is all about getting your story out to the world What has changed in the branding space with the omnipresence of technology Why you need to constantly reinvent and re-sharpen your brand in today’s market Ways to know whether your branding is working or not including the most important thing for a brand to focus on The process Allen takes his clients through to determine what makes their brand different What you need to get focused on in your brand’s story if you want to get it out there One of the biggest challenges of working collaboratively as a company and who should be at the table when coming up with the brand’s story What an editorial reduction process is and why that is really the important part of branding The process Allen uses to help businesses figure out where to put their brand’s story and how to know whether the advertising channel you’ve chosen is the right one or not An example of a brand that has been successful over time and why they have been able to accomplish this Your best chance of breaking out against your competitors The danger of trying to do too many things with your brand and how to avoid that trap Why you should have a founder’s mentality Reasons brands might want to look outside the digital space to get their name out there Ways to contact Allen: Website: www.shiftaheadbook.com Website: metaforce.co

Allen Adamson, Co-Founder at Metaforce.co and co-author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, by Allen Adamson and Joel Steckel, and Bridget Gleason, VP of Sales for Logz.io and my regular partner, join me on this episode.

Allen Adamson               Success Isn’t Final, But Yours May Be Look around. Does everyone in your office look alike and think alike? If so, you’re in trouble of remaining relevant (and in business!). Diversity of thought and ideas is a valuable trait for every business to have in a world of rapid change. If you have gotten comfortable doing what you did yesterday because it brought you the success you have today, be prepared for that success to shift. Having pride in past accomplishments and the arrogance to think that will continue brings a complacency that is a solid foundation for a business to be out of business. Get out of your bubble, talk with the front line staff and talk to customers. What do they want and need? Don’t allow your business to be left behind. Be proactive. Get out of the office and engage with people where it counts. Up your game and get prepared for the next shift.   To learn more and get in contact with Allen Adamson you can email him at Allen@Metaforce.co.  To check out Shift Ahead – How the Best Companies Stay Relevant in a Fast Changing World click on the link.     Click here to check out our newest leadership development tool – LEAD – Leadership Education and Development              Steve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com) Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life. Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)  

Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/shift-ahead-allen-adamson

In the third episode of Cybersecurity Briefing, Alan interviews Allen Adamson, the co-founder and partner of the company Metaforce, and author of the business book “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.” Using first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. The book addresses the difficulties of maintaining relevance in our current climate of constant and accelerating change, especially when people tend to be resistant to change.

Did you read that CVS is buying Aetna and Japan’s Fujifilm is buying Xerox? JAB Holding Co, which already owns Krispy Kreme, Panera, and Keurig, is now snapping up Dr. Pepper Snapple?  And Arbys recently swallowed Buffalo Wild Wings restaurants. What’s happening here? Allen Adamson knows: Aetna, Xerox, Dr. Pepper Snapple, Buffalo Wild Wings, and dozens upon dozens of other brand-name companies are failing to stay relevant in our fast-changing world, and are ceasing to survive as independent companies, or worse, like Toys R Us, closing up shop altogether. Allen, a noted industry expert in all disciplines of branding is a counselor to some of the country’s most successful companies. He is a co-founder and Managing Partner of Metaforce. Along with Joel Steckel, a vice dean at NYU’s Stern School of Business, Allen has written a compelling new book: Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Shift Ahead spells out the warning signs that it’s time for reinvention, and exactly what separates the survivors – and those companies that thrive – from the businesses destined for the corporate graveyard.  That’s true of Blockbuster and Kodak and Toys R Us, Allen tells host and reputation coach Dean Rotbart, and that’s also true of small businesses and professional practices. To learn just how you can stay ahead, hear what Allen has to say on this week’s Monday Morning Radio. Photo: Allen Adamson, Metaforce Posted: February 12, 2018 Monday Morning Run Time: 39 minutes 38 seconds

In this week’s “Marketing Today,” Alan talks to Allen Adamson, co-founder and managing partner of the marketing company, Metaforce. Adamson is also the author of four books, the latest of which is “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.” During his conversation with Alan, Adamson touches on a wide variety of topics. In addition to talking about the issue facing companies today that serves as the title of his book, he addresses the challenge of people’s resistance to change — though, intellectually, they know they should embrace it — and how it affects the companies they work for and lead. “The notion is familiar is comfortable,” says Adamson. “Yesterday is more comfortable than tomorrow. You have to go in with the mindset that human nature is resistant to change.” He later weighs in on how a CMO can be an effective change agent for their company, something he refers to as “See and Seize.” In doing so, Adamson talks about the approach a successful CMO should employ: “The most successful ones need to be champions of what’s happening in the marketplace and help the organization evolve. And the most successful ones move fast.” Highlights from this week’s “Marketing Today” podcast include: Adamson describes the arc of his career, from agency life to working on the client side and in the world of branding. (1:47) Adamson talks about his latest book and the nature of his collaboration with co-author, Joel Steckel. (4:42) Adamson lists the convergence of factors contributing to the accelerating pace of change facing companies today. (6:59) Cruise Control and The Gravitational Pull of Marty Crane’s Chair. (8:59) What happens when companies play too much tennis and not enough golf. (11:50) Adamson relates his version of the Kodak moment; it’s not a pretty picture. (15:34) Adamson on his latest book: “It’s a business book for business leaders.” (22:19) “What gets me up in the morning is a problem that isn’t easy.” (26:05) Support the show.