Podcasts about metaforce

Allen Adamson, Co-Founder & Managing Partner of Metaforce, an elite marketing collective of the industry’s top talent joins Enterprise Radio. This episode of Enterprise … Read more The post Transforming the Customer Experience Successfully appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

The Super Bowl is over, but the conversation's just beginning. Off-pitch, what will we remember this year's event for most? Kendrick Lamar's barnstorming half-time show? The advent of the AI Super Bowl ad? Or seeing, for some reason, Seal as an actual Seal? We're joined by Metaforce's Allen Adamson and Gartner's Nicole Greene to discuss the biggest advertising takeaways from the Big Game. Hosted on Acast. See acast.com/privacy for more information.

Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer's journey and creating a true relationship with your customers - not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He's the Co-Founder of Metaforce and Author of many books, including Seeing the How. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I'm listening back on a conversation with Allen Adamson and I wanted to share it with you too.    Allen is a noted industry expert in all disciplines of branding and the Co-Founder of Metaforce. He is also a published author with multiple marketing titles including Shift Ahead, Brand Simple, and The Edge. Prior to co-founding Metaforce, Allen was the Chairman of  North America of Landor Associates, a global branding firm. Before joining Lander, Allen was an executive at Unilever and held senior management positions at Ogilvy & Mather and DMB&B. Allen is also a sought-after industry commentator and has appeared on shows such as NBC's Today Show and Fox Business Network's Closing Bell.     THIS EPISODE IS PERFECT FOR… individuals who are trying to build a memorable brand with advertising, social media, product design and user interfaces to convey a story which resonates with employees and customers.     TODAY'S MAIN MESSAGE… find your relevance! Get out of your marketing bubble and don't wait for things to go wrong to step on the gas and shift your strategy. Once the marketplace signals your misstep, it's too late. Shifting ahead to success is all about being proactive and attentive and learning not just to listen passively, but to watch actively and ask the right questions!    WHAT I LOVE MOST… I loved talking about what “brand” truly is and how we can better understand it. It is one of the most misunderstood concepts in business and sales today. Everyone is chasing after what they think it means, and often this leads to a sense of disingenuousness.    Running time: 29:54    Subscribe on iTunes     Find Tiffani Online: Facebook  Twitter  LinkedIn     Find Allen Online: LinkedIn  Twitter  Metaforce   

With 98% of higher education institutions looking the same and offering similar programs, the challenge for any single institution to stand out is immense. This episode of Changing Higher Ed, features Allen Adamson, co-founder of MetaForce, discussing the importance of branding and marketing in differentiating higher education institutions in an oversaturated homogeneous market. Adamson shares his insights from his vast experience in branding across various industries, emphasizing the need for higher education institutions to stand out to attract enrollment.   Key Discussion Points   The Branding Challenge in Higher Education: Higher education faces an oversupply of institutions and an undersupply of students, creating a critical need for effective branding and marketing strategies to attract and retain students.   Why Higher Ed Institutions Should Look Outside the Industry for Branding and Marketing: Higher education institutions can benefit from adopting innovative marketing strategies proven successful in other sectors, enhancing their distinctiveness and appeal.   Creating Unique Institution Identities: Crafting unique identities that resonate with potential students is essential. Institutions should leverage their unique heritage, location, or academic strengths to form a compelling brand identity.   Strategies for Differentiation and Growth: Differentiation in a crowded market requires institutions to offer unique educational experiences and communicate these differences through strategic marketing effectively.   Peripheral Vision in Branding: Institutions should extend their view beyond direct competitors and the education sector to identify unique positioning strategies and innovations from the broader market.   The Role of Consensus in Decision Making: The challenges of consensus-driven decision-making within universities often lead to diluted branding strategies. More decisive leadership could enable stronger and clearer branding initiatives.   Importance of Simplifying the Brand Message: A clear and simple brand message is crucial for effective communication. Institutions should focus on conveying a few key strengths or unique attributes to avoid overwhelming potential students.   Differentiation Through Student Outcomes: Emphasizing unique student outcomes and success stories can differentiate an institution more effectively than focusing solely on features and facilities.   Signature Experiences and Social Proof: Developing signature experiences that define an institution's brand and leveraging positive student testimonials can significantly enhance reputation and attractiveness.   Actionable Insights Over Descriptive Content: Shifting focus from describing institutional offerings to highlighting actionable outcomes and real-world applications can make branding more effective and relatable.   Three Takeaways for University Presidents and Boards   Simplify and strategize: Prioritize simplicity in ideas for enhanced execution. Being ahead of the curve involves selecting straightforward concepts that can be brilliantly executed. Expand horizons: Break free from the confines of the usual environment. Look beyond the immediate surroundings and industry standards. Being ahead of the curve means seeking inspiration from diverse sectors and preparing for future market trends. Pursue excellence: Choose ideas that can be executed exceptionally rather than settling for mediocrity. Being ahead of the curve allows for iterative improvements, ensuring that when the timing is right, the execution is flawless, setting you apart from competitors.   Read the transcript on our website →    About Our Podcast Guest Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. A sought-after industry commentator, Allen has appeared on ABC News, NBC's Today Show, CNBC's Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, the Washington Post, and Forbes.  Allen is co-founder & Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Allen's LinkedIn Profile →   About the Host Dr. Drumm McNaughton, host of Changing Higher Ed®, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm's website: https://changinghighered.com/.   The Change Leader's Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com   #HigherEducation #HigherEdBranding #HigherEdPodcast #HigherEdEnrollment  

On this episode Philip was joined by one of the leading branding experts Allen Adamson. Allen is the co-founder of Metaforce, author of "Seeing The How" and Brand Expert-in-Residence at the Berkley Center for Entrepreneurship at NYU Stern. They discussed the modern challenges companies are facing when it comes to branding, what great branding looks like, how universities and colleges can create successful brands and branding strategies and much more.

Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. He's the author of several other books on all things branding and the co-founder and managing partner of Metaforce. We discussed all of this and more this week on the On Brand podcast. About Allen Adamson Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is Co-Founder and Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Links from the Show Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. Connect with Allen on the Metaforce website or AllenAdamson.com. Want to listen to more of Allen On Brand? Check out his first appearance on the show back in 2019. What brand has made Allen smile recently? Allen gave us a good reminder of IKEA — and very on-brand given our conversation! As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Avoid groupthink. Don't get sucked under the marketing bubble. Recognize that it's impossible for brands to be all things to all people. These are just a few tips for marketers who are grappling with dramatic and rapid changes in advertising and consumer behavior, compliments of Allen Adamson, cofounder of Metaforce.com, and author of the recently released “Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage.” Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it's incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.

The best way for brands to stand out today is to offer a distinctive experience that earns them an everyday role in people's lives. But that means knowing where the brand can make the greatest difference in the lives of customers, according to brand expert Allen Adamson.   

Welcome to episode #901 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #901. Navigating the ever-shifting landscape of branding is challenging. Few understand this terrain better than Allen Adamson. With extensive experience in both corporate and academic settings, he offers a unique lens through which to understand the challenges and opportunities that today's businesses face. Allen has contributed to the success of global players such as GE, Johnson & Johnson, and FedEx, with a focus on identifying and delivering what truly matters to audiences. His latest book is Seeing The How - Transforming What People Do, Not Buy, To Gain Market Advantage. Allen makes the compelling case for customer experience as a strategic differentiator. His insights arise from years of multi-sector experience, beginning in the supermarket aisles of Unilever, progressing through advertising firms, and culminating in senior leadership at Landor Associates. As an adjunct professor at NYU's Stern School of Business and Cornell University, Allen shares his insights by adding academic rigor to practical expertise. He's not just a thought leader... he's a practitioner dedicated to actionable solutions. His past books include, BrandSimple, BrandDigital, The Edge, and Shift Ahead. He serves as an expert witness in litigation concerning brand assets and has the trust of media outlets ranging from CNBC to The New York Times. Co-founder and managing partner of Metaforce, Allen brings together a consortium of top-tier industry talent, tasked with identifying and executing high-impact customer experiences. In this episode, we delve deep into the transformative potential of aligning customer experience with brand promise. It's a conversation for anyone invested in the future of building a smarter business through branding and market leadership. Enjoy the conversation... Running time: 54:06. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Allen Adamson. Seeing The How - Transforming What People Do, Not Buy, To Gain Market Advantage. BrandSimple. BrandDigital. The Edge. Shift Ahead. Metaforce. Follow Allen on LinkedIn. This week's music: David Usher 'St. Lawrence River'.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Metaforce, Allen Adamson.Metaforce, the marketing and brand consulting firm co-founded by Allan, is dedicated to helping clients tell their stories effectively. They work with B2B companies, both enterprise and small businesses, whose narratives are not sharp or memorable. Their mission is to help these companies craft a creative story that captures their audience's attention and makes them want to know more.Allen emphasized the importance of storytelling and compelling communication in marketing. He pointed out that simply being aware of a product or company is insufficient to generate interest or engagement. Instead, businesses must convey a clear message about their product or service and how it can benefit their target audience.One common mistake Allan highlighted is the tendency of marketers to prioritize awareness over message clarity. Many marketers jump straight to increasing awareness through platforms like TikTok or viral marketing without first defining and expressing their unique value proposition. Allen cautioned against this approach, as it often leads to forgettable advertisements that fail to resonate with consumers.To overcome this challenge, Allen suggests businesses step out of their comfort zones and seek diverse perspectives. He encourages marketers to surround themselves with people who see the world differently and are unafraid to challenge their ideas. By doing so, businesses can gain fresh insights and avoid becoming complacent.Allen also emphasized the need for continuous learning and adaptation in today's rapidly changing business landscape. He advises businesses to stay curious and slightly paranoid about the potential obsolescence of their offerings. Companies can stay ahead of the curve by constantly exploring new experiences, engaging with different people, and staying informed about industry trends.Key Points from the Episode:Metaforce as a marketing and brand consulting firm that helps clients tell their story effectivelyFocus on helping clients define and communicate their story clearly and crisplyWorking with B2B companies, both enterprise and small businesses, to craft a captivating storyExample of weak stories and how they can be transformed to be more compellingImportance of identifying the most compelling aspect of a product or service to grab audience attentionParallel between this approach and movie trailersEmphasis on storytelling and effective communication in marketingCaution against prioritizing awareness over message clarityAbout Allen Adamson:Allen Adamson is a renowned branding expert with a diverse background spanning various industries. With experience in consumer goods, technology, healthcare, financial services, hospitality, and entertainment, he excels in helping clients identify and capitalize on opportunities in their markets. His latest book, "Seeing the How," published in May 2023, emphasizes the importance of the consumer experience as a competitive advantage in today's marketing landscape.Adamson's extensive knowledge is rooted in his career on both the agency and client sides. He began at Unilever, gaining insights into consumer perspectives before moving to agencies like Ogilvy & Mather and Landor Associates, where he partnered with global brands. He also contributed to non-profit organizations such as the 9/11 Memorial and Museum.As an educator, Adamson has served as an Adjunct...

“The marketing people are the ones in a position to be the idea originators, the concept builders, the ones who put the “start” in “startup.” Marketing people understand the marketplace, they understand consumers and they know what those consumers like and don't like about the way things are going at any given time.”   –  Allen Adamson, Seeing The How  In today's podcast Allen Adamson, a renowned branding expert, co-founder of MetaForce and author of Seeing The How, brings his unique insights to the forefront, shedding light on how marketers can thrive in today's dynamic landscape.  Key topics discussed in this episode: Rethinking Innovation: Why it's not about creating a better mousetrap but rather understanding and adapting to changing consumer needs. The Role of Marketing: How marketers are in a prime position to drive innovation within their organizations by closely interacting with consumers and recognizing emerging trends. Ethnographic Thinking: Customers can't see around corners are rarely predict their future desires, but if you come to the conversation with an ethnographer's heart, there are some strategies marketers can use to truly connect with consumers and unlock innovative growth opportunities.

ALLEN P. ADAMSON is a noted expert in all disciplines of branding. He has worked with a broad spectrum of consumer and B2B businesses in industries from packaged goods to hospitality, technology to healthcare. His previous books, including BrandSimple and, most recently, Shift Ahead, are used as textbooks in higher education business programs nationwide.After holding senior management positions at Ogilvy & Mather and DMB&B, Adamson joined Landor Associates, a full-spectrum brand consultancy, and eventually rose to chairman. Under his leadership, the company partnered with global brands including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he guided non-profit organizations such as the 9/11 Memorial and Museum. For the past several years, he has been an adjunct professor at New York University's Stern School of Business, where he also serves as the brand expert-in-residence at the Berkley Center for Entrepreneurship.A sought after industry commentator, Adamson has appeared on ABC News, NBC's Today, CNBC's Squawk Box and Closing Bell, and Fox Business Network, and is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, and Forbes. He is co-founder and managing partner of Metaforce, a disruptive marketing and brand consultancy that takes a multidisciplinary, channel-agnostic approach to driving growth. https://allenadamson.com/seeing-the-how-book/

Allen Adamson, co-founder of Metaforce, author and adjunct professor at the New York Stern School of Business on how to innovate experiences beyond the consumer perspective and the importance of curiosity in the age of the marketeers. As someone who comes with a rich background in both agency and business, he explains why observation of the absurdities of life are the key to communicating great ideas, and why Jerry Seinfeld if hadn't made his name in comedy, would have been a great marketing man. Further Reading:www.metaforce.comhttps://allenadamson.com/seeing-the-how-book/

In this week's episode of the SIMPLE brand podcast, I talk with Allen Adamson.Allen's the co-founder and managing partner of Metaforce, a consultancy that takes a disruptive, multidisciplinary approach to help brands grow. He's also an adjunct professor at the Berkeley Center for Entrepreneurship at NYU Stern School of Business.And Allen's the author of a number of bestselling brand strategy books including his latest - Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage.Allen and I walk through his eight different lenses to help you understand the best ways to innovate your experience based on your brand, your industry, and most importantly your customer.Here's what we discuss:Before you make a brand promise, make sure your brand has the ability to deliver on itHow brands differentiate themselves has evolved over the past few decadesWhat it means for brands to make people's lives better through experience innovationThe best brands find ways to cut steps out of the normal customer experienceMarketers are here to figure out how to solve problems in their customers' livesAllen's eight lenses for marketers to use to craft and deliver their customer experienceCustomers don't share about an experience unless it's phenomenally good or phenomenally badThe best brands focus in and drill down instead of trying to broaden their reachThe most important word in a marketer's vocabulary is “WHY?”How marketers can enlist other functional areas to focus on customer experienceRESOURCES FROM THIS EPISODE:Allen's siteAllen's agency - MetaforceAllen's book - Seeing the How: Transforming What People Do, Not Buy, To Gain Market AdvantageAllen on LinkedIn

It is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding your extraordinary offering and making it the hero.

A retired RCMP officer charged in an alleged Chinese foreign interference case Guest: Stephanie Carvin, associate professor, Norman Paterson School of International Affairs, Carleton University A former Toronto principal bullied over accusations of racism dies from suicide Guest: Greg Brady, host of Toronto Today, 640 Toronto Floods in Nova Scotia - a mayor of a hard-hit municipality speaks to the damage, and rebuilding to come Guest: Carolyn Bolivar-Getson, Mayor, Municipality of the District of Lunenburg Amsterdam bans cruise ships, should Canadian cities do the same? Guest: Ross Klein, author of Paradise Lost at Sea and Cruise Ship Blues X marks the spot as Twitter rebrands Guest: Allan Adamson, co-founder, Metaforce and author of Seeing the How Playing drums with some of the most legendary names in rock Guest: Brian Tichy, drummer, The Dead Daisies

Welcome to Dev Game Club, where this week we add another bonus to our series on Metroid Prime with an interview with Jack Mathews, a technical lead on the title. We cover a lot of ground in this one, folks, which is appropriate for a Metroid game. Dev Game Club looks at classic video games and plays through them over several episodes, providing commentary. Podcast breakdown: 1:10 Interview 1:03:17 Break 1:03:53 Outro Issues covered: scanning for IP addresses, supporting QuakeWorld, bored by anything but coding, the Wild West, the Dallas studio, feeling like a Nintendo series, similarities between the glide renderer and the GameCube hardware, a central technology group, arriving to a bit of a mess, a lot of lost undirected work, taking veteran console first person success and turning MetaForce into it, cancelling titles, unhappy marriages, starting on day one, building data streaming, hardware meant for streaming, pattern AI, dynamically modifying for performance, working on a world editor, "you know, a duck," building practical things, there being a lot of fans, bucking against doing first-person, limitations of the controller, working towards accessibility on the controller, having to be 60 and having to stay there, optimizing for the worst case to avoid a hitchy mess, avoiding performance traps in specular and bump mapping, being unable to choke the memory pipelines, throwing up flashing if you went under 60 ever, taking something away to justify anything else, software is a gas that will expand, limiting the content rather than expecting technical wizardry, testing Nintendo's demos, faking specular, being consistent and polished, having a sytem rather than scriptosaurus rex, planners and not designers, limitations, being a bad engineer or a bad artist, knowing where you fit, seeing the constraints in the game, Tim's crisis of faith, Love and Lemons plug!, targeting games where we know people, giving people constraints, relying on designers too much to accomplish goals, embracing constraints. Games, people, and influences mentioned or discussed: GameSpy, Quake, 3dfx Voodoo, Ritual Entertainment, Retro Studios, Armature Studio, reCore, Dead Star, Bluepoint, Shadow of the Colossus, Demons's Souls, Joe Powell, Tim Cook, id Software, John Carmack, Quake World, Zoid Kirsch, glQuake, Gary McTaggart, Charlie Brown, LucasArts, PowerVR, Ion Storm, Rare, GoldenEye, Andy O'Neal, Raven Blade, Shigeru Miyamoto, MetaForce, Jeff Spangenberg, Iguana Games, Turok: Dinosaur Hunter, NFL Madden (series), Twisted Metal, Steve Baum, Steve McRay, Matt Kimberling, Akintunde Omitowoju, Frank Lafuente, Unreal, Mark Haigh-Hutchinson, Conker's Bad Fur Day, Mike Abrash, PS3, Jason Behr, Karl Deckard, Mark Pacini, Mike Wikan, Legend of Zelda, Love and Lemons, God of War: Ragnarok, Sony, Kynan Person, Dave Bogan, Daron Stinnett, Dark Forces, Outlaws, Matt Tateishi, Indiana Jones & the Infernal Machine, Jedi Knight, Kirk Hamilton, Aaron Evers, Mark Garcia.  Next time: ??? Tim and I to discuss Twitch: brettdouville or timlongojr, instagram:timlongojr, Twitter: @timlongojr and @devgameclub Discord DevGameClub@gmail.com

Can companies build circular services into their customer experience to earn a trusted relationship with the 81% of consumers who say they will buy more products and services from brands that help them live sustainably? We often talk about the Circular Economy and its benefits for people and the planet. Still, for many, the circular economy sounds like a lot of additional work to sort and drop off materials for reprocessing. And many people don't like the sound of "reduce and reuse" because the media tells us it means "less and worn out." That narrative needs to change. My special guest is Allen Adamson, author of the new book Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage. Allen is a partner with Sustainability In Your Ear host Mitch Ratcliffe at global branding and marketing agency Metaforce.A more sustainable economy will be built on high-quality products that last longer and are energy- and water-efficient, representing new standards of value that include caring for the planet and ensuring resources are available for future generations. In "Seeing the How", Allen proposes employing eight distinct "lenses" to scrutinize a company's marketing, packaging, advertising, and selling strategies. The objective is to attract consumers to novel circular services that promote the reuse of materials and prevent them from ending up in landfills. Alen's lenses -- which include joining forces with other companies and customers, seeing like a concierge, and going the rental route -- are paths to a circular economy with new local layers that make recycling, composting, reuse, donations, and repairs a seamless part of every product experience. Join in a brainstorming session about building sustainability into everything. You can find "Seeing the How" on Amazon and Powell's Books, and learn more about Allen and Metaforce at metaforce.com.

The Jareds Stern discuss Jared EaStern's latest eclectic celebrity encounter, how AI should help us choose content, and another irresponsible purchase. (Recorded 5/18/23) Vote for Jared Stern as Best Comedian in DC! Listen to Jared's new album on Spotify!

We discuss how brands, strategy, differentiation, positioning is evolving in the new fast-paced era of marketing with brand expert Allen Adamson.  Allen Adamson is an expert in all disciplines of brand. He is the Co-Founder and Managing Partner of Metaforce, a marketing and brand consultancy. For the past several years, Allen has been an Adjunct Professor at New York University's Stern School of Business. He also served many years as the Chairman, North America of Landor Associates, a global brand consulting firm where he worked with many iconic brands across industries.  Allen's newest book, Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage to be published in 2023, focuses on the consumer experience as a competitive advantage. His previous books, BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead, and, most recently, Shift Ahead, are used as textbooks in higher education business programs across the country. https://www.metaforce.com Follow Allen Adamson on LinkedIn  If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn 

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Summary Hey everyone. Stay tuned to the end of the interview where I'll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. Now on to my guest for today, Allen Adamson, cofounder of Metaforce, the “special forces” of marketing, and author of several books on branding and marketing. Allen studied filmmaking in college but realized he didn't have the drive for making films he saw in others. This realization - that you need to have both passion and talent for what you spend your life doing - has been a guiding principle. After earning an MBA at NYU's Stern School, he went to work in advertising, starting with Unilever, then moving into agency work and eventually leading Landor Associates, a global branding firm. Allen made the leap to entrepreneurship six years ago when he decided to write his next book. At Metaforce, Allen seeks first to listen and understand what his clients' problems are, and then work with them on finding a solution, rather than simply offering a service that may or may not be effective. As someone who has worked for years in advertising and marketing, Allen has found himself at the intersection of creativity and business, straddling the line between offering innovative solutions but also recognizing the constraints of budgets and deadlines. Key to succeeding in this area, Allen says, is embracing non-linear thinking. In writing his books, Allen has found he connects naturally with a community of colleagues and potential clients while also learning and then sharing what he's learned.  Now, let's get better together. Actionable Insights First, seek to understand. Listen to what your client or customer is struggling with before starting to figure out solutions. Another key factor is company culture. A consensus-driven, risk-averse company culture is not usually going to embrace anything cutting-edge.  Allen recommends that businesses focus on those one or two areas they do well to stand out, rather than trying to do it all. This means focusing on the marketing strategies that you do well, rather than trying to spread yourself too thin.  Allen's recommendations for young entrepreneurs:  Don't wait too long. Spend some time in your industry learning “on someone else's dime,” but after five or so years, strike out before it gets too comfortable. This will also give you time to try and fail, which is inevitable for most entrepreneurs.  Be honest with what you're good at and what you like doing. If you're not thinking about your business in the shower or on a run, then you probably don't have the passion to see it through. Links to Explore Further Metaforce Allen Adamson on LinkedIn Allen Adamson's Column in Forbes  Keep In Touch Book or Blog or Twitter or LinkedIn or JSYPR Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joining me on this episode is Metaforce co-founder, NYU Stern adjunct professor, and author Allen Adamson who believes that focus drives success and that going deep before going wide opens up even more opportunities for you and your career. For Allen, niching down does NOT restrict your brand's potential. It's all about figuring out what you're good at, honing those abilities, and delivering them well.We talk about:  His passion for film that he applied to advertising How he uses the intersection between business and creativity to solve nonlinear problems Starting his first job in New York at the age of 19 and how he landed his prestigious role at Landor Associates Shifting his career from in-house brand management to the agency side to better utilize his creativity The challenge of involving your client in the process without expecting them to have perfect creative judgment right away How creative decisions as judgment calls that don't necessarily have right or wrong answers Building his personal brand to put himself and Landor on the radar How he came to write branding books to establish himself as a thought leader in the industry and win more client attention Why he thinks staying connected in what's going on in the market is the most important criteria for business success The importance of being able to anticipate change and manage it in a fast-changing world How he built Metaforce as a consultancy that goes beyond consultancies that simply define problems or only sell solutions they can make Why he believes having the right team is a key to success How he sources talent through referrals and word of mouth Counseling clients when they're chasing over the new “hot” thing like TikTok or Clubhouse His mantra for success that revolves around genuinely enjoying what you do Mentioned in this episode:Allen Adamson's published works: https://us.macmillan.com/author/allenpadamson Metaforce: https://www.metaforce.com/ To connect with Allen, head on over to his channels:Email: allen@metaforce.comInstagram: https://www.instagram.com/allen.adamson/ LinkedIn: https://www.linkedin.com/in/allenadamson/  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen    LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

My guest today is Allen Adamson; a world renown “brand guru” and sought-after industry commentator, who has appeared on NBC's Today Show, CNBC's Squawk Box and Fox Business Network. He is often quoted in The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also writes a column on brand strategy. Allen is also the Co-Founder and Managing Partner of Metaforce - a marketing and product consultancy which takes a multi-disciplinary channel-agnostic approach to marketing challenges.He is also the author of  Shift Ahead  - a book that uses fascinating first-hand accounts and detailed case studies, to explain how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands.I invited Allen to be my guest on my show to talk about how brands deal with change. I wanted to learn what it means to “shift ahead”. And I was curious to get his POV on how the pandemic has changed the way businesses compete.

In this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine disruption. Listen out for the quickfire round with brands for us to learn from, thought leaders that Allen has on his radar, and the difference between Brand and Branding. Read the show notes and transcript at www.marketingtransformed.com. We'd love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we'll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.

2Stupid2Win & ThankMeLater have General Mort as their guest to discuss the Upland portal and gives you his background. LeftHouse and Mar$ Utah joined the show to discuss the MetaForce comic drop. A lot of interaction from the live listeners.

Relevance. That's the key to ensuring a brand thrives. We sit down with expert and author of "Shift Ahead", Allen Adamson, to understand how to stay relevant in today's fast moving world. How organizations stay relevant is Allen's area of specilality. Together we tuck into the principles of relevance, and Allen gives valuable first-hand examples of how to apply these principles in action. We look at how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands. As well as “Shift Ahead” Allen is an author of a number of branding books such as; BrandSimple, BrandDigital, and The Edge:50 Tips from Brands That Lead – which are used in universities across the USA. He is also the Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. So - if you want to learn from an industry giant on the key topic of Relevance, look no further!

Demystifying game development, designing Samus' spaceship the Thrush Eterna, collaborative creativity, Retro Studios' canceled games, and what even happened to Kraid... I'm the Well-Red Mage and this is Mage Cast feat. art and creative director James H Dargie.Read more:https://www.the-pixels.com/2017/12/12/metroid-prime/PatreonJoin BuzzsproutJoin our DiscordTeePublicTeespringNovella on AmazonGuest: @JHDargieLinks: impulsegear.comclaviusbase.comMusic: "Title Theme" & "Phendrana Drifts Depths" composed by  Kenji Yamamoto & Kouichi KyumaSupport the show (http://www.patreon.com/thepixels)

In July of 2020, the Washington football team ditched their previous name under intense social and economic pressures. The team plans to stick with their generic name until early 2022.Marketing strategy and activation firm Metaforce conducted a simulation to rename the team. They performed a series of panels and focus groups involving players and long-time fans to rename the team.On this episode of Salary Capped, Host Tyler Kern talked with Allen Adamson, Co-Founder and Managing Partner of Metaforce, about the rebranding of the NFL franchise, which doesn't happen that often. Metaforce marketing company has deep expertise with strategy, go-to-market planning, branding, creativity, and activation.When Adamson initially heard news stories about the Washington Football team changing the name, he hoped they didn't move fast, as the reports mentioned, because it would be hard.“The older the name, the more heritage there is, the harder it is to replace it because everyone is so in that world that everything else looks terrible.” - Allen AdamsonAdamson said they did what they did with any other corporate or product client. They interviewed management to find what is at the heart of their organization. They also talked to former players and fans to try to identify what is at the root of the organization, besides the name. They dug into the DNA, the culture, the stories such as “what fathers tell their sons about the team.”Listen to hear more about what goes into the renaming of an NFL franchise.

0:30- Nats/ MLB- Britt Ghiroli  Wiz/NBA Playoffs- Chris Miles WFT- Rick Snider 18:15- Allen Adamson, co-founder of MetaForce who helped The Athletic mock a new name for your WFT. He joins us to detail what goes into a rebranding process and attempts to give us a new name for the WFT.  30:50- We debut a new segment called 'Top Five Tuesday' where the listeners choose a Top 5 list to complete. Today we choose to do a top 5 interview for both Grant and Danny.   See omnystudio.com/listener for privacy information.

Today on Your Beautiful Day, Gratitude Radio Network, Jen Mog, Neil Haley, and Pearl will interview Allen Adamson. Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen is the co-founder of Metaforce.com. He is also the author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.

TDavis interviews Recourier about the MetaForce launch over the weekend. Then TDavis & Bdag get you caught up on the past 2 weeks will everything you wanted to know.

Staying relevant in a fast-paced environment and with your consumers will determine how well you flourish as a brand. The question is…how do you stay relevant? In this episode, we talk about this and more as Josh Van Dyk talks to Allen Adamson, who most recently co-founded Metaforce.com and released ‘Shift Ahead,' a book on how to stay relevant in this fast-changing world we live in. We also talked about: Staying focused on your North Star and understanding how to tell your story Most valuable memories from working with companies like P&G in advertising Understanding how to best use customer insights in storytelling How do you become a lasting, successful brand from a ‘Buzz Idea'? For the entire interview, tune in to Apple Podcasts, Spotify, or wherever you get podcasts. Find Allen Adamson on LinkedIn or send him an email at Allen@Metaforce.com.

A noted industry expert in all disciplines of branding, Allen Adamson has worked with consumer and corporate businesses in industries spanning technology, healthcare, financial services, and packaged goods, to name a few. He's the co-founder of Metaforce - a marketing and product consultancy - and is the author of Shift Ahead, a book on how organizations stay relevant. In this episode, Justin quizzes Allen on how the best organizations recognize when to change directions and how they can pull it off. Allen shares common struggles organizations face when attempting to pivot and how they can get on the same page as their customers. Allen also identifies which companies made smart moves navigating COVID-19 and breaks down his expectations for "the new normal". 

Today on Your Beautiful Day on The Gratitude Radio Network, Pearl and Neil Haley will interview Allen Adamson, Author of Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. “The number one reason for organizational success or failure is the ability to stay relevant. Having the wherewithal to strategically shift ahead of accelerating marketplace changes is the single most critical skillset an organization can possess.” Allen Adamson Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead, has worked with a broad spectrum of consumer and corporate industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector. Given his perspective and depth of experience, Allen is able to help clients not simply see how accelerating disruptive marketplace changes in technology, globalization and Mother Nature will affect their brands, but, more critically, put into play the strategies that enable them to shift ahead of both the resulting consumer needs and competitive threats. As a result of his most recent work with organizations challenged by how to maintain relevance in an era of unrelenting change, Allen not only wrote a book on the topic – Shift Ahead – he also launched Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of market evolution. Allen and his Metaforce partners help clients identify what truly matters to the audiences they serve – what is relevant to these audiences – and to brilliantly deliver on it.    

What kind of story does your branding tell? Does your story connect with customers and persuade them to buy, or is it just noise in an already noisy world? On this episode of the ROI Online Podcast, author Allen Adamson shares the key ingredients to a powerful brand story—and to tell it right so you get better results.Allen Adamson is an author of four books, as well as the co-founder and managing partner of Metaforce. He wanted to be a filmmaker, but after he didn't have luck in Hollywood, he went into advertising so he could put his storytelling talents to good use. What he liked about the advertising business was most of the problems are nonlinear. They don't have any obvious or easy solutions. You have to combine creativity with problem solving and reasoning to find the best options.One thing Allen wants business owners to realize is that there's a slight difference between brand and branding. Your brand is what your story is. Your branding is how you get that idea in people's heads. Branding contains anything from your logo and colors to your ads and social media posts. But if your story isn't good, it doesn't matter how flashy your branding is. Customers won't give it a second thought.During the chat, Allen and Steve also discussed:The biggest lesson Allen learned when he tried to make it in HollywoodBrand stories that miss the mark (and why they're ineffective)How to simplify your brand story so customers can digest itAllen's strategy for getting clients to break their mindset and buy inThe secret to being successful in marketingYou can learn more about Allen here:www.metaforce.comFollow Allen on LinkedInRead Allen's books:BrandSimple: How the Best Brands Keep It Simple & SucceedBrandDigital: Simple Ways Top Brands Succeed in the Digital WorldThe Edge: 50 Tips from Brands That LeadShift Ahead: How the Best Brands Stay Relevant in a Fast-Changing WorldRead the books referenced in this podcast:Hit Makers  by Derek ThompsonGood to Great  by Jim CollinsGet your copy of Steve Brown's book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership! Thinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)

Allen Adamson is a noted industry expert in all disciplines of branding. He worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  With his perspectives and depth of experience, Allen has helped his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increase brand equity. Allen and his teams help clients identify what truly matters to the audiences they serve - what is relevant to their audiences - and brilliantly deliver on it.  How organizations do or do not stay relevant is the subject of Allen's most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen's previous books, BrandSimple, BrandDigital, and the Edge:50 Tips From Brands That Lead- which are used in universities across the country - Shift Ahead offers up practical and readily applied lessons learned.  Allen is a Co-Founder and Managing Partner of Metaforce, a disruptive marketing, and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges.  Learn More about Metaforce here> www.metaforce.co Get Allen's new book> http://www.shiftaheadbook.com/ TOP 3 Takeaways From Allen 1. Stop focusing so much on your competitors, rather focus on what is going on around you.   2. Map Your Customers Journey.  3. Innovation happens when people look at touch points and reinvent them.   Want to get on the waitlist for my online podcasting course? Email me by visiting colinmorgan.biz

He is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. It was created to help leaders understand all the forces at work inside and outside their businesses in order to identify strategies yielding the highest returns.He is also a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.In this episode, Allen joins Grace and talk about getting your personal brand simple, focusing on your competitors in the market and what content you need to put on LinkedIn.Learn more about Allen here: https://www.linkedin.com/in/allenadamson/ | https://twitter.com/adamsona

In this episode, host Eric Dickmann interviews Allen Adamson. Allen is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges.How organizations do – or do not - stay relevant is the subject of Allen's most recent book, "Shift Ahead." Using fascinating first-hand accounts and detailed case studies, "Shift Ahead" explains how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen's previous books, "BrandSimple", "BrandDigital", and "The Edge: 50 Tips from Brands That Lead" – which are used in universities across the country - "Shift Ahead" offers up practical and readily applied lessons learned. Shift Ahead (https://www.shiftaheadbook.com) Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Allen Adamson can be found online on Twitter @adamsona and LinkedIn https://www.linkedin.com/in/allenadamson/ Episode Summary: The episode summary can be found at https://fiveechelon.com/shift-ahead-pivot-in-business-s2e31/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #31Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Allen Adamson, Co-Founder and Managing Partner of Metaforce Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. With his perspective and depth of experience, Allen has helped his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. Allen and his teams help clients identify what truly matters to the audiences they serve – what is relevant to their audiences – and to brilliantly deliver on it. How organizations do – or do not – stay relevant is the subject of Allen’s most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, BrandSimple, BrandDigital, and The Edge:50 Tips from Brands That Lead – which are used in universities across the country – Shift Ahead offers up practical and readily applied lessons learned. For more information..www.shiftaheadbook.com and www.metaforce.com/allenSource: https://businessinnovatorsradio.com/allen-adamson-co-founder-managing-partner-metaforce-brilliance-business

Allen Adamson, Co-Founder and Managing Partner of Metaforce Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. With his perspective and depth of experience, Allen has helped his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. Allen and his teams help clients identify what truly matters to the audiences they serve – what is relevant to their audiences – and to brilliantly deliver on it. How organizations do – or do not – stay relevant is the subject of Allen’s most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, BrandSimple, BrandDigital, and The Edge:50 Tips from Brands That Lead – which are used in universities across the country – Shift Ahead offers up practical and readily applied lessons learned. For more information..www.shiftaheadbook.com and www.metaforce.com/allenSource: https://businessinnovatorsradio.com/allen-adamson-co-founder-managing-partner-metaforce-brilliance-business

In this episode, hear from two Executive Spotlight speakers, experts marketing and business law. The first being Allen Adamson, co-founder of marketing firm Metaforce and is a NYU Stern Adjunct Professor of Marketing. He is also the author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. He is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. Read more at: https://www.metaforce.com/allenMitchell Beinhaker is a business law and estates attorney with more than 25 years of experience representing business owners, entrepreneurs, executives and professionals providing advice, guidance and legal work to help keep clients on their road to success. He is also the creator and host of the podcast, The Accidental Entrepreneur. Read more at: https://beinhakerlaw.com/Visit the Entrepreneur Presenters for August 16th at their Websites:Shirley Joy Joffe with Quantum Creation Expert, helping professional women activate their unique magic into their everyday lives and realise their highest potential. Offering Transformative Visionary Programs, ThetaHealing, Crystal Layouts, Access Consciousness, Access Energetic facelift, Meditative Recordings, and Tarot/Angel Card Readings at, https://www.shirleyjoffe.com/Stas Chijik with Billfold POS, provides RFID point-of-sales solutions to venue, live event organizers, and event marketers. We improve the consumer purchasing process and reduce queues, boosting event sales from 20-40%, at https://www.billfoldpos.com/. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

In this episode, hear from two Executive Spotlight speakers, experts marketing and business law. The first being Allen Adamson, co-founder of marketing firm Metaforce and is a NYU Stern Adjunct Professor of Marketing. He is also the author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. He is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. Read more at: https://www.metaforce.com/allenMitchell Beinhaker is a business law and estates attorney with more than 25 years of experience representing business owners, entrepreneurs, executives and professionals providing advice, guidance and legal work to help keep clients on their road to success. He is also the creator and host of the podcast, The Accidental Entrepreneur. Read more at: https://beinhakerlaw.com/Visit the Entrepreneur Presenters for August 16th at their Websites:Shirley Joy Joffe with Quantum Creation Expert, helping professional women activate their unique magic into their everyday lives and realise their highest potential. Offering Transformative Visionary Programs, ThetaHealing, Crystal Layouts, Access Consciousness, Access Energetic facelift, Meditative Recordings, and Tarot/Angel Card Readings at, https://www.shirleyjoffe.com/Stas Chijik with Billfold POS, provides RFID point-of-sales solutions to venue, live event organizers, and event marketers. We improve the consumer purchasing process and reduce queues, boosting event sales from 20-40%, at https://www.billfoldpos.com/. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

Is your Marketing good enough?  Allen Adamson says to stop thinking good enough is good enough, you must do something great.  This week we talk with Co-Founder and Managing Partner of Metaforce, Allen Adamson, about how to avoid the check the box mentality. Allen is also NYU Stern Adjunct Professor of Marketing, and the author of multiple books on marketing.

This is the ninth episode of Market with me Quikly — a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. We've been thinking a lot about how marketers re-engage customers and accelerate sales as states and businesses start opening back up. We have a free webinar coming up with Vibes on how to do just that with email & SMS marketing. If you're listening to this before Thursday, May 28 at 10:30 a.m., here's the link to join: https://hq.quikly.com/en/webinar-reengage-customers-accelerate-sales For a replay of this webinar after May 28, head to https://www.quikly.com/ On this same topic and how marketers can navigate the uncertain and unstable climate ahead, I got the insight from a noted industry expert in all disciplines of branding — Allen Adamson. He has worked with businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. His most recent book, Shift Ahead — details how organizations can stay relevant and recognize when it's time to change. Allen is Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy firm. In addition to that, He's an NYU Stern Adjunct Professor of Marketing. He has appeared on shows like ABC News Nightline, NBC's Today Show, CNBC's Squawk Box — in addition to several publications. Allen is a graduate of S.I. Newhouse School of Public Communications at Syracuse University, and received an MBA from New York University's Stern School of Business.

The playlist is in order and marked as follows: Title by Artist – Album Funky Wizards (feat. Quartz Relic) by Benjamin Bear - Wizard Stuck In A Bit World Remix-Ft. 1-Up by TekForce - The Bits & Bytes EP The Sunset Flip (feat. Austin Creed) by Mega Ran Wrath Of Khan (AEW Roster Rap) by E. Quipped - Wrath Of Khan! Creation by T.Y.T. - Heightened Titans Hell's Paradise (Prod. by Osiris Green) by Osiris Green - Potential Energy Spotlight by Twill Distilled - Prod. by Shawn Solo Hold On by The Last WordBenders - Hokage Wasabi he's a og by Ultraklystron - Nerdcore Lives Volume 1 Disc 1 Bathroom Wall (feat. Faster Pussycat) by Metaforce  - Noncents Vol. 18 Saving the Day (feat. Poopyhands) by Kabuto The Python - The Kvetch Sessions: I Hate Everything Final Lap by Myster Wilson - Myster Wilson World EP Mandy AKA If Meek Mill Wrote A Rap About Star Wars by Cutright - Dark Daze Jedi Knights Can't Get by Kordlyss - Jackson Polack Featured Artists: Kordlyss - kordlyss.bandcamp.com Myster Wilson - mysterwilson.bandcamp.com Kabuto the Python – kabuto.bandcamp.com Metaforce - metaforce.bandcamp.com Ultraklystron – karlrolson.com The Last Wordbenders - thelastwordbenders.bandcamp.com Twill Distilled – TwillDistilled.com Osiris Green – wreckrecordings.com TYT - https://paytyt.bandcamp.com Mega Ran – megaran.com Tekforce – tekforcecentral.com Benjamin Bear - benjaminbear.bandcamp.com Cutright - open.spotify.com/artist/0Dt2s4Xri6vm6DfilZyjvQ Like and follow and whatever the Press Start Socials: Twitter, Facebook, Twitch and now Youtube!! Do you like Video Game Remixes? Check out Press Start to Continue DLC, the FULL two hour show featuring music from all sorts of games, interviews with artists, theme shows, and of course the nerdcore you love! Vist the site to learn more! Please consider supporting Press Start on Pulse by going to tips.pinecast.com/jar/PressStart. Every cent goes to buying new music to play on the show! This podcast is a member of the Planetside Podcast Network. Visit PlanetsidePodcasts.com to find other Planetside Productions! Find out more at https://pressstartpulse.pinecast.co Send us your feedback online: https://pinecast.com/feedback/pressstartpulse/c06743ec-7a15-41f9-950e-61d0a860d321

https://pinecast.com/listen/747b5816-930e-439b-8698-dd04cd2de883.mp3 New show, awesome tunes, enjoy!!! The playlist is marked as follows: Title by Artist – Album (Game) Hour 1 In Bayshire (Yu-Gi-Oh! 5D's: Duel Transer) by Radiowar - Shonen ReMix Jump! (OC ReMix) From Here On (OC ReMix) by Dasgust (Pokémon Mystery Dungeon: Red Rescue Team) Rain Prayer (Road to Viridian City - From Pallet ~ Guidepost ~ Road to Cerulean - From Mt. Moon) by ProtoDome - Pokémon: The Missingno Tracks (OC ReMix) Misleading Signs (From Grey Matter) by Mantra Sound - Joystuck At First Innocence (OC ReMix) by zyko (Seiken Densetsu 3) Tail Chaser (Metropolis Street Racer) by UV Sir J, DiGi Valentine, J.ME the Sista' UV - VROOM: Sega Racing (OC ReMix) The Limit by BadguyEX - Monster Manual Save Me (OCR Edit) (OC ReMix) by SGX (Ico) Mind Flip~ (OC ReMix) by timaeus222 (Mega Man X4) Free Fall (OC ReMix) by Omni-Psyence, TeraCMusic (Perfection.) Sunken Ship (OC ReMix) by Leandro Abreu (Super Mario 64) Fortress of Doom (Koopalings - Super Mario World) by neshead80 - BadAss: Boss Themes: Volume III (OC ReMix) Machine Wash (OC ReMix) by Michael Hudak (Zelda: Majora's Mask) Hour 2 Funky Wizards (feat. Quartz Relic) by Benjamin Bear - Wizard Stuck In A Bit World Remix-Ft. 1-Up by TekForce - The Bits & Bytes EP The Sunset Flip (feat. Austin Creed) by Mega Ran Wrath Of Khan (AEW Roster Rap) by E. Quipped - Wrath Of Khan! Creation by T.Y.T. - Heightened Titans Hell's Paradise (Prod. by Osiris Green) by Osiris Green - Potential Energy Spotlight by Twill Distilled - Prod. by Shawn Solo Hold On by The Last WordBenders - Hokage Wasabi he's a og by Ultraklystron - Nerdcore Lives Volume 1 Disc 1 Bathroom Wall (feat. Faster Pussycat) by Metaforce  - Noncents Vol. 18 Saving the Day (feat. Poopyhands) by Kabuto The Python - The Kvetch Sessions: I Hate Everything Final Lap by Myster Wilson - Myster Wilson World EP Mandy AKA If Meek Mill Wrote A Rap About Star Wars by Cutright - Dark Daze Jedi Knights Can't Get by Kordlyss - Jackson Polack Featured Artists: Mantra Sound - mantrasoundscotland.bandcamp.com BadGuyEX – tinyurl.com/badguyex Kordlyss - kordlyss.bandcamp.com Myster Wilson - mysterwilson.bandcamp.com Kabuto the Python – kabuto.bandcamp.com Metaforce - metaforce.bandcamp.com Ultraklystron – karlrolson.com The Last Wordbenders - thelastwordbenders.bandcamp.com Twill Distilled – TwillDistilled.com Osiris Green – wreckrecordings.com TYT - https://paytyt.bandcamp.com Mega Ran – megaran.com Tekforce – tekforcecentral.com Benjamin Bear - benjaminbear.bandcamp.com Cutright - open.spotify.com/artist/0Dt2s4Xri6vm6DfilZyjvQ All songs marked “OCReMix” can be found at OverClocked ReMix (http://ocremix.org) – please show them some support! Download, donate, tell your friends! Like and follow and whatever the Press Start Socials: Twitter, Facebook, Twitch and now Youtube!! Be sure to check out Popular Geekery on Youtube and Facebook! Planetside Podcasts now has a Discord Server!! Join up, talk games, music, politics, whatever! Lets build a community! (https://discord.gg/unUjcX) Support Press Start to Continue DLC by donating to the tip jar: https://tips.pinecast.com/jar/PressStart Send us your feedback online: pinecast.com/feedback/PressStart Press Start is now open to syndication! If you would like Press Start to Continue to air on YOUR station, email PressStartMorlock@Gmail.com This podcast is a member of the Planetside Podcast Network. Visit PlanetsidePodcasts.com to find other Planetside Productions!

Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead, has worked in marketing with a broad spectrum of consumer and corporate industries. Allen is the co-founder of a consultancy called Metaforce, and has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal Advertising Age, USA Today, the Washington Post, and Forbes. Today, we dive into brand relevance, how to build a brand through story telling, and the importance of knowing what makes you different. Highlights from the episode: - Why your brand story is so important - How to stand out and be different in a crowded market - Why it's so hard for a business to keep up with change - The role of content in your brand strategy - How any business can get noticed - Why to not be fixated on your competitor - Some storytelling tips for personal brands Quotes: "If you are telling a story, you have to keep it simple." "Pretend you are telling your story to one person who you think is most likely to like it." "Most businesses are struggling with the speed of change." "Success is not just copying what everyone else is doing." "Brands, when they are working great, are shortcuts."   Episode links: Allen's Consultancy site: https://www.metaforce.co/ Get Allen's book at: https://www.shiftaheadbook.com/   If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends! www.brandsonbrandsonbrands.com  

Allen is Co-Founder and Managing Partner of Metaforce, a marketing and product consultancy which, takes a multi-disciplinary and channel-agnostic approach to marketing challenges. Prior to this Allen was Chairman of Landor Associates, a Global communications and brand strategy consultancy.  But Allen has worked across agencies as well as on the “client side” of the industry, including at Ogilvy & Mather and DMB&B as well as Packaged Goods giant Unilever.   He is also an Adjunct at NYU’s Stern School of Business. The book talks about how organizations can avoid to become paralyzed by the accelerating pace of change in markets, customer needs, technologies and the business models they power.  Or, as the sub-title says: “How the best companies stay relevant in a fast-changing world.” Together with his co-author professor Joel Steckel, Allen uses first-hand accounts and detailed case studies to explain how these organizations recognize when it’s time to change direction, and how they pull off the feat of leaping forward while holding firm to a company’s reputation, credibility, and trustworthiness. The authors present a simple framework for maintaining the balance and flexibility essential to thriving in a marketplace where change is the only constant.

Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of the industry's best talent with cross-platform experts in strategy, market planning, branding, digital performance, marketing, and production. In today's episode, we are going to talk about why the new iPhones should do just fine. Show NotesConnect With: Allen Adamson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of the industry's best talent with cross-platform experts in strategy, market planning, branding, digital performance, marketing, and production. In today's episode, we are going to talk about why the new iPhones should do just fine. Show NotesConnect With: Allen Adamson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of the industry's best talent with cross-platform experts in strategy, market planning, branding, digital performance, marketing, and production. In today's episode, Allen is going to talk us through why strong brand awareness won't help Uber and WeWork. Show NotesConnect With: Allen Adamson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of the industry's best talent with cross-platform experts in strategy, market planning, branding, digital performance, marketing, and production. In today's episode, Allen is going to talk us through why strong brand awareness won't help Uber and WeWork. Show NotesConnect With: Allen Adamson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books: BrandSimple BrandDigital The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand.   ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

Metaforce by Podcast Experts | Radio That Doesn't Suck Inc.

Kelly talks to branding and Allen Adamson, co-founder of Metaforce and NYU Stern adjunct professor, about his latest book, Shift Ahead: How The Best Companies Stay Relevant In A Fast-Changing World. 

Many people believe that marketing is a book is easier than ever, but could the truth be that is has never been harder? Allen Adamson is the Co-Founder and Managing Partner of "Metaforce" where he leads an elite team that can solve your marketing hardship!  In addition Allen is the author of "Shift Ahead" and "Brand Simple".   Allen explores how to break through the noise in a world where your first impression might be the only one you get.  He shares why writing a book is a bit like going back to school and how you might find the stories people want to hear in the places you might not expect.   If you have a book coming you've probably thought a lot about building the brand for it, but you have put any time into building your personal brand?

“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to understand. We discussed all of this and more on this week’s episode of the On Brand podcast. About Allen Adamson Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co, NYU Stern School of Business Adjunct Professor of Marketing, and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and his latest Shift Ahead. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Episode Highlights Part of marketing success is stepping back and looking. Today, too often we’re focused on what’s happening right now. As a result, we miss the opportunity for marketing innovation. As Allen notes, “People were standing on the street yelling for a ride forever. It took awhile to see that there was an opportunity there for brands like Uber and Lyft.” What’s changed most about branding today? “In the good old days, there were a couple of choices. Now when you watch people are viewing everywhere.” “We have too much information and not the right type.” Allen shared experiences from his time at Unilever and Pepsi, and how they focused disproportionately on Colgate and Coke. This reminded Allen of a lesson from tennis, you want to “hit the ball to where the other person is not.” How do you know when it’s time for your brand to make a shift? “If you wait for your customers to tell you where to go next you’re probably too late.” What brand has made Allen smile recently? Netflix — “The have taken over our content in such a clever way.” To learn more, go to metaforce.co and check out Allen’s new book at ShiftAheadBook.com. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

View fullsize Tatt opp i Pursuit sounds studio i Hillevåg, 14 mai, 2019Ikke langt unna Lunkent Verksted ligger Dj Pursuit sitt studio, hvor jeg inviterte megselv inn og hadde en samtale med Eivind om hans artistnavn, han med sixpencen, tidligere kallenavn, Pursuit vs persuit, jeg viser noen flyers fra slutten av 90 tallet/tidlig 2000 tallet, Backyard bodyrock, Planet Rock (scroll ned for å se noen av dem), Dj noize, Ivar Heggheim, radioprogrammet Infamous, Pursuit sin ep fra ca 2001, Darkside of the force, Sonen, Eivinds musikksmak som 12 åring, maxmix, musikkbutikken Hit House og de som jobbet der, Eivinds første hip hop Lp, Drum and Bass, outer space, vi refererer til tidligere episode http://www.lunkenkaffi.no/lunkenkaffi-sesong1/2018/11/11/lk-ekstrasode-stavangers-hiphop-historie-med-yvind-holen-icy-arn-bvis-dj-pursuit-og-atlars som tar for seg Stavangers hip hop historie, musikk Eivind lagde med Christian Carr, steder Pursuit har spillt, rave pursuit, multicyde dissen Just for the dough, det tidligere mixeproblemet til Stavanger hip hop, Øyvind Jakobsen the cheeseman,tilbake til sonen , Gry Zakariassen, Kristiansands hip hop scene, Fresh in the flesh, den legendariske opptredene til Jester på Mølla i Sandnes, realness, Vågsbygd Handy, Atlars, låter som var på Pursuit ep’en fra 2001, Troubletone Helge, Graffiti på mølla, første gang Eivind så Equicez, LUNKENT BEKJENTSKAP, Tungtvann, når Eivind møtte Helge, vi kjører VISUELL KOMMUNIKASJON på en Tungvann flyer tegnet av SEAN (scrolll ned for bildet) Snorre Seim, Sam Bannister “Battlecat”, butikken Juice, butikken Missing Link, Looptroop i Stavanger, Xplosif festivalen, Bookeren Tore Pang, å booke gamle rappere, britiske rappere Eivind booket, Freakshow,Mc Brilleglass, når det kom en produsent til Metroplolis og 5-6 hip-hop ep’er ble til, Henda i været mixtape, mobilen min ringer, forskjellige rappere som Pursuit har jobbet med, mer spillejobber, scratching, workshop med Atlars, Metaforce, Soulbap, Rogalandsgreier, Retard records, C4, Manisk lyd, Sterkt Mislikt, Horror-rap, politisk ukorrekthet i rap, Armageddish fetish, Pursuit sin filosofi med å lage musikk, Dynas, Eivind viser meg 2 ep’er han har produsert som skal komme ut snart, når Equicez ble spillt på britisk radio, musikk Pursuit har spillt inn som ikke har kommet ut enda, det nye prosjektet til Eivind og Helge Thornes (Graa eminence), jeg beskriver litt hvor vi er og Eivind snakker om hva som var der før, Håvard Rosenberg, Stvg kartell, Kiddo Kæsh, Måden du ser på meg, Kapteinen, Truls impuls, Adrian Wright, Salvador og Joddski Morgengry ( Glasshuset som den egentlig heter), nymotens rap/urban musikk, dopreferanser i musikk, så oppsumerer vi litt og avslutter lunkent!God Lytting!

Allen Adamson explains how to successfully stay ahead of change! As I finish many of my Vistage CEO workshops, I marvel at how these CEOs run their businesses while also trying to push them forward, find new markets and stay relevant. Often, their clients are moving fast and furiously, leaving vendors or support teams far behind. The times they are a-changin,' as Bob Dylan sang to us a long time ago. And, they are continuing to change. The skills to adapt are often missing among the leadership of companies, men and women who know how to run their operations today but not how to adapt them for tomorrow. This conundrum is why I was so excited to have branding expert Allen Adamson as my guest for this podcast. Enjoy! The ability (or inability) to stay relevant spells success or failure today Allen's quote captures the challenge for businesses today: “The number one reason for organizational success or failure is the ability to stay relevant. Having the wherewithal to strategically shift ahead of accelerating marketplace changes is the single most critical skillset an organization can possess.” You will enjoy our conversation. You will also come away with lots of ideas about how you, too, can spearhead the changes your own organization needs to make to drive change and survive in these fast-changing times. The three things we dig into: Why people hate to change. How can business leaders see what is happening in the field if they only step out and observe what their clients are doing. Once they ‘get it,‘ how can they actually make the necessary transformations if they are going to sustain their growth. Sound like a conversation that's right up your alley? If you are On the Brink and want to get off that brink, you should listen carefully and try some of Allen’s ideas. They will work. Are you relevant? Are you sure? How organizations do—or do not—stay relevant is the subject of Allen’s most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, it explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands.  Who is Allen Adamson? Allen is Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. Metaforce combines the best aspects of brand management, strategy, and experience consultancies to deliver solutions that ensure its clients shift ahead of the dramatic changes in the marketplace in order to meet fast-evolving customer needs. A noted industry expert in all disciplines of branding, Allen has worked with a broad spectrum of consumer and corporate businesses, including packaged goods, technology, healthcare, financial services, hospitality and entertainment. With his perspective and depth of experience, Allen helps his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. He also helps them identify what truly matters to the audiences they serve—what is relevant to their customers—and to brilliantly deliver on it. A sought-after industry commentator, Allen has appeared on ABC News Nightline, NBC’s The Today Show, CNBC’s Squawk Box and Closing Bell and Fox Business Network. He regularly writes a column on current branding topics for Forbes, and is a frequent guest lecturer at New York University’s Stern School of Business, the Samuel Curtis Johnson Graduate School of Management at Cornell University and the Harvard School of Continuing Education. In addition, he is a member of the American Management Association and speaks on branding for a range of professional organizations, corporate events and industry conferences. A few blogs and podcasts about driving change you might enjoy: Why Change Is So Scary—And Why That Dooms Businesses To Fail Hate Change? Anthropology Can Make You and Your People Love It! Michelle Turman—Positive Changes Needed To Keep Your Business Growing Ask Andi—Why Companies Have Got To Change Or They Will Not Thrive "All In: How Women Entrepreneurs Can Think Bigger, Build Sustainable Businesses, and Change the World" with Stephanie Breedlove Additional resources: Allen's company: Metaforce Allen's books: Shift Ahead, BrandSimple, BrandDigital and The Edge:50 Tips from Brands That Lead My book: On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants    Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here

“The winners in today’s marketplace tend to be better at execution and faster to move.” Allen Adamson, NYU professor and co-founder and managing partner of Metaforce, is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to healthcare and financial services to hospitality and entertainment. With his perspective and depth of experience, Allen helps his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. He is the author of Shift Ahead, a book that explains how the best organizations recognize when its time to change direction, and how they pull it off while bolstering their brands. Allen is also the author of several other books, including BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead, and has appeared on Nightline, the Today Show, CNBC’s Squawk Box and The Closing Bell, and on Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes. Listen And Learn: Why every brand needs a visionary at the top. Lessons learned from the Kodak and Blackberry companies. The mindset of an effective leader. The danger of entrepreneurs and leaders getting stymied by “analysis paralysis.” Why all leaders need to reimagine and reinvent in order to stay relevant. How to “stay the best in a fast-changing environment.” TO LEARN MORE ABOUT NYU, CLICK HERE. TO LEARN MORE ABOUT METAFORCE, CLICK HERE. TO FIND ALLEN ADAMSON ON LINKEDIN, CLICK HERE.

“The number one reason for organizational success or failure is the ability to stay relevant. Having the wherewithal to strategically shift ahead of accelerating marketplace changes is the single most critical skillset an organization can possess.”  Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment.  With his perspective and depth of experience, Allen has helped his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. Allen and his teams help clients identify what truly matters to the audiences they serve - what is relevant to their audiences - and to brilliantly deliver on it. How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, BrandSimple, BrandDigital, and The Edge:50 Tips from Brands That Lead – which are used in universities across the country - Shift Ahead offers up practical and readily applied lessons learned.  Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.co), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. It was created to help leaders understand all the forces at work inside and outside their businesses in order to identify strategies yielding the highest returns. Once determining the best strategy, Metaforce’s consortium of partners, each industry experts in their fields, pivot to help clients brilliantly act on and execute customer experiences in market. Metaforce combines the best aspects of brand management, strategy, and experience consultancies to deliver solutions that ensure its clients shift ahead of the dramatic changes in the marketplace in order to meet fast-evolving customer needs. Prior to this Allen was Chairman of Landor Associates, a global communications and brand strategy consultancy.  Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he provided guidance for non-profit organizations including the 9/11 Memorial and Museum, the Central Park Conservancy, and the Council on Foreign Relations, among others.Before leading Landor, Allen worked on both the agency and the “client side” of the industry.  At Unilever he was a marketing executive across a number of major packaged goods brands. He also held senior management positions at Ogilvy & Mather and DMB&B.  Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business. http://Metaforce.coAllen's book Shift Ahead:  https://www.amazon.com/Shift-Ahead-Companies-Relevant-Fast-Changing/dp/0814438334/ref=sr_1_fkmrnull_1?crid=KF0DLITDZ5E7&keywords=shift+ahead+allen+adamson&qid=1552074707&s=gateway&sprefix=shift+ahead%2Caps%2C158&sr=8-1-fkmrnullLearn more about your ad choices. Visit megaphone.fm/adchoices

As business owners, we all want success — but how do you go about achieving success? Even more critically, once you are successful, how do you maintain that level of success? The answer is almost certainly innovation and staying ahead of the curve, but history is full of examples of companies that failed to innovate, including Kodak, Blockbuster, and Sears. Allen Adamson, the author of Shift Ahead, joins me to talk about why success can be your biggest golden handcuffs, and how to encourage innovation in your organization. Allen is a notable branding expert, Co-Founder and Managing Partner of Metaforce, and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead and most recently, Shift Ahead. When it comes to innovation, people, money and time aren’t enough to drive it in an organization if you don’t have the culture to support it. Allen explains how focusing on optimization can lead to success, but isn’t enough to ensure the company remains innovative — that comes from the leaders. He shares some red flags to look out for that your company isn’t shifting ahead, and strategies to balance innovation with what’s currently doing well. This episode is chock full of concrete examples and insights into why we should be shifting ahead, not just on a company level, but also as individuals.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities... Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Shift Ahead: How the Best Companies Stay Relevant in a Fast-changing World, by Allen Adamson and Joel Steckel Email Allen Adamson Metaforce BrandSimple: How the Best Brands Keep it Simple and Succeed, by Allen Adamson BrandDigital: Simple ways top brands succeed in the digital world, by Allen Adamson The Edge: 50 Tips from Brands that Lead, by Allen Adamson Allen Adamson’s column on Forbes Better is Killing Your Business Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations, by Thomas Friedman LaunchStreet Innovation Assessment

In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world. It's a nice conversation and Allen brings some great examples and ideas to the table. We talk about: When it's time for a brand to shift Brands that did not shift in time How we as designers can help clients shift The evolution of branding, marketing and advertising If you are interested, check out Allen's book: Shift ahead You can find out more about Allan on his LinkedIn page.

Believing that to be an effective leader has to begin by leading oneself is global expert of self-leadership and leading cultures, Andrew Bryant. He teaches us the practice called self-influence of intentionally influencing your thinking, feeling, and actions toward your objectives. Showing the importance of having self-control as a leader, he talks about how our reaction to external circumstances and where we put blame tells us of what we need to improve. Going beyond the self, he then shares how he deals with people who are from cults or are from different cultures—having the global mindset—when coaching. The fast-paced world has too often become a reason for why businesses fail today. Allen Adamson, Co-Founder and Managing Partner of Metaforce, talks about the need for businesses to shift ahead. He lays down some great examples that shows us the dangers of not being able to do so, lining down some similar issues and patterns he sees that makes it challenging for businesses to reinvent themselves—from Kodak and Xerox, to Forbes and National Geographic. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

      Welcome to the What's Next! podcast with Tiffani Bova.  This week I have the pleasure of welcoming Allen Adamson to the What's Next! Podcast. Allen is a noted industry expert in all disciplines of branding and the Co-Founder of Metaforce. He is also a published author with multiple marketing titles including Shift Ahead, Brand Simple, and The Edge. Prior to co-founding Metaforce, Allen was the Chairman of  North America of Landor Associates, a global branding firm. Before joining Lander, Allen was an executive at Unilever and held senior management positions at Ogilvy & Mather and DMB&B. Allen is also a sought-after industry commentator and has appeared on shows such as NBC’s Today Show and Fox Business Network’s Closing Bell.   THIS EPISODE IS PERFECT FOR… individuals who are trying to build a memorable brand with advertising, social media, product design, and user interfaces to convey a story which resonates with employees and customers.   TODAY’S MAIN MESSAGE…   Find your relevance! Get out of your marketing bubble and don’t wait for things to go wrong to step on the gas and shift your strategy. Once the marketplace signals your misstep, it’s often too late. Shifting ahead to success is all about being proactive and attentive, and learning not just to listen passively, but watch actively and ask the right questions!  WHAT  I  LOVE  MOST…  I loved talking about what “brand” truly is and how we can better understand it. It is one of the most misunderstood concepts in business and sales today. Everyone is chasing after what they think it means, and often this leads to a sense of disingenuousness.    Running time: 29:40     Subscribe on iTunes   Find Tiffani on social: Facebook Twitter LinkedIn    Find Allen on social:  Twitter  LinkedIn    Metaforce

Welcome to episode #642 of Six Pixels of Separation.  Here it is: Six Pixels of Separation - Episode #642 - Host: Mitch Joel. Chalk this conversation up to the well-worn thought: "how is is that we had never connected before?" I have been a fan of Allen Adamson's work. His books, BrandSimple and BrandDigital were awesome (I still have not read The Edge - 50 Tips from Brands That Lead). Allen is a respected branding expert. He has worked with a broad spectrum of consumer and corporate businesses across a myriad of industries. He is the Co-Founder and Managing Partner of Metaforce, a marketing and product consultancy. How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, Shift Ahead (co-authored with Joel Steckel). Using first-hand accounts and case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while building their brands. So, let's figure this shift out! Enjoy the conversation... Running time: 53:46. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Allen Adamson. Shift Ahead. BrandSimple. BrandDigital. The Edge - 50 Tips from Brands That Lead. Metaforce. Follow Allen on Twitter. This week's music: David Usher 'St. Lawrence River'.

This podcast is with brand and marketing guru Allen Adamson and sheds light on the world of branding in business and how it applies to the music industry. Allen Adamson is a noted industry expert in all disciplines of branding. He’s worked with a broad spectrum of clients in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector. Given his perspective and depth of experience, Allen has helped his clients not simply understand, but, more critically, put into play strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. How organizations do – or do not – stay relevant is the subject of Allen’s most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead – which are used in universities across the country – Shift Ahead offers up practical and readily applied lessons learned. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P& G, Sony, and Verizon. Before Landor, Allen was an executive at Unilever, responsible for leading marketing for a number of major packaged goods brands. Previously, he held senior management positions at Ogilvy & Mather and DMB&B. A sought-after industry commentator, Allen has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also writes a column on brand strategy. He is a frequent guest lecturer at New York University’s Stern School of Business, the Samuel Curtis Johnson Graduate School of Management at Cornell University, and the Harvard School of Continuing Education. Allen is a member of the American Management Association and speaks on brand and marketing strategy for a range of professional organizations, corporate events, and at industry conferences. Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business. I hope you enjoy our conversation! Aaron Bethune.

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, the global branding firm. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests. The episode starts at 1:13 with an introduction to Allen. We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead. You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc. Connect with Allen: www.metaforce.co Connect with Tobias www.wonderagency.com

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.   Watch my Celebrity interviews on my YouTube Channel! Go here> https://goo.gl/EA9x6D Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter.

Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. What you’ll learn about in this episode: Allen’s experience and the expertise he has around branding The evolution of the term “brand,” what it has come to mean today, and why branding is all about getting your story out to the world What has changed in the branding space with the omnipresence of technology Why you need to constantly reinvent and re-sharpen your brand in today’s market Ways to know whether your branding is working or not including the most important thing for a brand to focus on The process Allen takes his clients through to determine what makes their brand different What you need to get focused on in your brand’s story if you want to get it out there One of the biggest challenges of working collaboratively as a company and who should be at the table when coming up with the brand’s story What an editorial reduction process is and why that is really the important part of branding The process Allen uses to help businesses figure out where to put their brand’s story and how to know whether the advertising channel you’ve chosen is the right one or not An example of a brand that has been successful over time and why they have been able to accomplish this Your best chance of breaking out against your competitors The danger of trying to do too many things with your brand and how to avoid that trap Why you should have a founder’s mentality Reasons brands might want to look outside the digital space to get their name out there Ways to contact Allen: Website: www.shiftaheadbook.com Website: metaforce.co

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Today we are focusing on shifting ahead in business. Trying to stay ahead of your clients’ needs can seem like a never-ending feat. We are constantly watching, shifting, moving, and trying to remain relevant in the worlds of our customers. But, there are so many changes in technology and media, that we are seeing wide shifts in consumer behavior. So we have to be flexible and adaptable. Helping us tackle this issue so you don’t get stuck is Allen Adamson.Allen is a brand strategist and entrepreneur. He is the founder of Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of change and market evolution. Allen is also a co-author of the book Shift Ahead: How the Best Companies Stay Relevant In a Fast-Changing World, which we will be discussing here today!Stay tuned to learn more about the landscape of successfully shifting ahead, and hear some helpful case studies and some cautionary tales from Allen’s book!   In This Episode About Allen Case Studies Competition and Disruption Shifting Isn’t a No-Brainer Diversifying Thought Challenges in Business   Quotes in This Episode “Stop being totally fixated on the competitors right in front of your nose, and zoom out, and see what's going on a little bit more to the left and right, and behind you, because typically categories get disruption, not from within, but from outside.” —Allen Adamson   “[Kodak] were so addicted to the phenomenal profitability of film, there would be no other business they could even invent that would come close to it. They were stuck, as well as many other companies, by the Golden Handcuffs.” —Allen Adamson   “There are many ways you can fall behind, there are not a lot of ways you can stay ahead, but you can start to eliminate some of the culprits.” —Allen Adamson   “Analysis paralysis is the other big one that in fact impacts most organizations because figuring out where to shift is never easy.” —Allen Adamson   “You need a leader that is comfortable with risk.” —Allen Adamson   Resources Allen’s Twitter Find out about Allen’s book HERE Metaforce Website

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Allen Adamson, Co-Founder at Metaforce.co and co-author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, by Allen Adamson and Joel Steckel, and Bridget Gleason, VP of Sales for Logz.io and my regular partner, join me on this episode.

In the third episode of Cybersecurity Briefing, Alan interviews Allen Adamson, the co-founder and partner of the company Metaforce, and author of the business book “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.” Using first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. The book addresses the difficulties of maintaining relevance in our current climate of constant and accelerating change, especially when people tend to be resistant to change.

Did you read that CVS is buying Aetna and Japan’s Fujifilm is buying Xerox? JAB Holding Co, which already owns Krispy Kreme, Panera, and Keurig, is now snapping up Dr. Pepper Snapple?  And Arbys recently swallowed Buffalo Wild Wings restaurants. What’s happening here? Allen Adamson knows: Aetna, Xerox, Dr. Pepper Snapple, Buffalo Wild Wings, and dozens upon dozens of other brand-name companies are failing to stay relevant in our fast-changing world, and are ceasing to survive as independent companies, or worse, like Toys R Us, closing up shop altogether. Allen, a noted industry expert in all disciplines of branding is a counselor to some of the country’s most successful companies. He is a co-founder and Managing Partner of Metaforce. Along with Joel Steckel, a vice dean at NYU’s Stern School of Business, Allen has written a compelling new book: Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Shift Ahead spells out the warning signs that it’s time for reinvention, and exactly what separates the survivors – and those companies that thrive – from the businesses destined for the corporate graveyard.  That’s true of Blockbuster and Kodak and Toys R Us, Allen tells host and reputation coach Dean Rotbart, and that’s also true of small businesses and professional practices. To learn just how you can stay ahead, hear what Allen has to say on this week’s Monday Morning Radio. Photo: Allen Adamson, Metaforce Posted: February 12, 2018 Monday Morning Run Time: 39 minutes 38 seconds

In this week’s “Marketing Today,” Alan talks to Allen Adamson, co-founder and managing partner of the marketing company, Metaforce. Adamson is also the author of four books, the latest of which is “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.” During his conversation with Alan, Adamson touches on a wide variety of topics. In addition to talking about the issue facing companies today that serves as the title of his book, he addresses the challenge of people’s resistance to change — though, intellectually, they know they should embrace it — and how it affects the companies they work for and lead. “The notion is familiar is comfortable,” says Adamson. “Yesterday is more comfortable than tomorrow. You have to go in with the mindset that human nature is resistant to change.” He later weighs in on how a CMO can be an effective change agent for their company, something he refers to as “See and Seize.” In doing so, Adamson talks about the approach a successful CMO should employ: “The most successful ones need to be champions of what’s happening in the marketplace and help the organization evolve. And the most successful ones move fast.” Highlights from this week’s “Marketing Today” podcast include: Adamson describes the arc of his career, from agency life to working on the client side and in the world of branding. (1:47) Adamson talks about his latest book and the nature of his collaboration with co-author, Joel Steckel. (4:42) Adamson lists the convergence of factors contributing to the accelerating pace of change facing companies today. (6:59) Cruise Control and The Gravitational Pull of Marty Crane’s Chair. (8:59) What happens when companies play too much tennis and not enough golf. (11:50) Adamson relates his version of the Kodak moment; it’s not a pretty picture. (15:34) Adamson on his latest book: “It’s a business book for business leaders.” (22:19) “What gets me up in the morning is a problem that isn’t easy.” (26:05) Support the show.

I'm at the helm again for tonight's 101 Dimensions, and I have an interesting voyage charted! For those who might want to follow our progress, here's a map:1. Hawkwind – LSD; and Blue Shift (from the album 25 Years On, 1994)2. Art Of Noise – Il Pleure (At The Turn Of The Century); Close (To The Edit); and Metaforce (from the album Electronic Collection, 2001)3. Larry Fast's Synergy – S-Scape; Chateau; and Cybersports (from the album Sequencer, 1976)4. Har – The Low Road (2017)5. Kraftwerk – Kometenmelodie 1 & 2; and Mitternacht (from the album Autobahn, 1974)6. David Arkenstone – New Day; Sunset Highway; Places In The Heart; Full Sail; and Pacific Rain (from the album Sketches From An American Journey, 2002)7. Karda Estra – Preliminary Steps; and The Curtain Falls (from the album Equilibrium, 2002)It should be an interesting ride, with ups, downs, and all arounds! I hope you enjoy!Until next time...bon voyage...and Prog On!Tony