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2 episodes with shift ahead
2 episodes with shift ahead
2 episodes with shift ahead
2 episodes with shift ahead
2 episodes with shift ahead
2 episodes with shift ahead
2 episodes with shift ahead
2 episodes with shift ahead
2 episodes with shift ahead
Wretches, we're back! This week, we're diving deep into the state of fact-checking. We also discuss Susie Wiles, Justin Trudeau, and the ongoing turmoil at The Washington Post. Wretch on! Time Stamps: 06:27 Front Page 52:46 Obsessions 1:00:01 Reader Mail 1:02:01 Favorite Items Show Notes: The Daily Beast: L.A. Mayor Suffers Brutal On-Air Moment as Wildfires Rage The New York Times: Meta to End Fact-Checking Program in Shift Ahead of Trump Term The Verge: Threads and Instagram are for politics now, says Adam Mosseri The New York Times: As Trump Praises Meta Decision, Tech Watchdogs Warn of Surge in Disinformation The Silver Bulletin: The rise and fall of "fact-checking" The Free Beacon: RIP, Meta Fact-Checkers. Don't Let the Door Hit You on the Way Out. Axios: Axios interview: Trump chief of staff Susie Wiles vows to block West Wing troublemakers CNN Business: Trump camp was fed questions for Fox News town hall in advance from person inside network, new book says The Daily Beast: Trump Privately Complains About Clingy Elon Musk: NYT Reporter The New York Times: Trudeau's Canada, Again The New York Times: Washington Post Lays Off 4% of Its Work Force The New York Times: Washington Post Cartoonist Quits After Jeff Bezos Cartoon Is Killed The New York Post: Walmart's $78 Hermès Birkin dupe is the fashion world's hottest new handbag — and luxury lovers are fuming The New York Times: How Will We Eat in 2025? 9 Predictions to Chew On. The Free Beacon: CNN's High-Profile Defamation Trial Is Underway—and Jurors Appear Open to 10-Figure Payout The Free Beacon: Navy Vet Suing CNN Warned He Would ‘Seek Legal Damages' if It Ran Report Full of ‘Libel' TV Technology: Hub: Streaming Viewers More Accepting of TV Ads The Wall Street Journal: The Misunderstood Consequences of Jimmy Carter's Presidency
In the 8 AM Hour: Larry O’Connor and Julie Gunlock discussed: WMAL GUEST: 8:05 AM - INTERVIEW - BRENT BOZELL - Media Research Center SOCIAL MEDIA: https://x.com/brentbozell WEBSITE: https://www.mrctv.org/ NY TIMES: Meta to End Fact-Checking Program in Shift Ahead of Trump Term 159 Democrats Voted Against The Laken Riley Act How Melania Trump Landed a $40 Million Amazon Documentary Deal A state of emergency has been declared in California as wildfires engulf homes in the suburbs of Los Angeles, with three blazes spreading rapidly. More than 30,000 people have been ordered to leave Pacific Palisades. Where to find more about WMAL's morning show: Follow the Show Podcasts on Apple podcasts, Audible and Spotify. Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @Jgunlock, @patricepinkfile, and @heatherhunterdc. Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Show Website: https://www.wmal.com/oconnor-company/ How to listen live weekdays from 5 to 9 AM: https://www.wmal.com/listenlive/ Episode: Wednesday, January 08, 2025 / 8 AM Hour See omnystudio.com/listener for privacy information.
WMAL GUEST: 8:05 AM - INTERVIEW - BRENT BOZELL - Media Research Center SOCIAL MEDIA: https://x.com/brentbozell WEBSITE: https://www.mrctv.org/ NY TIMES: Meta to End Fact-Checking Program in Shift Ahead of Trump Term Where to find more about WMAL's morning show: Follow the Show Podcasts on Apple podcasts, Audible and Spotify. Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @Jgunlock, @patricepinkfile, and @heatherhunterdc. Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Show Website: https://www.wmal.com/oconnor-company/ How to listen live weekdays from 5 to 9 AM: https://www.wmal.com/listenlive/ Episode: Wednesday, January 08, 2025 / 8 AM Hour See omnystudio.com/listener for privacy information.
In the 5AM Hour: Larry O’Connor and Julie Gunlock discussed: Meta to End Fact-Checking Program in Shift Ahead of Trump Term Greenland’s Prime Minister Calls For Independence From Denmark As U.S. Tries To Acquire Island Danish prime minister has blunt message for Trump: Greenland is not for sale Where to find more about WMAL's morning show: Follow the Show Podcasts on Apple podcasts, Audible and Spotify. Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @Jgunlock, @patricepinkfile, and @heatherhunterdc. Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Show Website: https://www.wmal.com/oconnor-company/ How to listen live weekdays from 5 to 9 AM: https://www.wmal.com/listenlive/ Episode: Wednesday, January 08, 2025 / 5 AM Hour See omnystudio.com/listener for privacy information.
WMAL GUEST: 8:05 AM - INTERVIEW - BRENT BOZELL - Media Research Center SOCIAL MEDIA: https://x.com/brentbozell WEBSITE: https://www.mrctv.org/ NY TIMES: Meta to End Fact-Checking Program in Shift Ahead of Trump Term Where to find more about WMAL's morning show: Follow the Show Podcasts on Apple podcasts, Audible and Spotify. Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @Jgunlock, @patricepinkfile, and @heatherhunterdc. Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Show Website: https://www.wmal.com/oconnor-company/ How to listen live weekdays from 5 to 9 AM: https://www.wmal.com/listenlive/ Episode: Wednesday, January 08, 2025 / 8 AM Hour See omnystudio.com/listener for privacy information.
01:00 NYT: Meta to End Fact-Checking Program in Shift Ahead of Trump Term, https://www.nytimes.com/2025/01/07/technology/meta-fact-checking-facebook.html 05:00 The resistance to Trump is dead, https://www.youtube.com/watch?v=hJZCQB-YMMw 22:20 Trudeau resigns, Meta Analysis, https://www.youtube.com/watch?v=le5jLoNKDMQ 27:30 The Alarming Fox Sports Sex Scandal: Skip Bayless & Joy Taylor Lawsuit, https://www.youtube.com/watch?v=HYlbkpIk76Q 29:20 15 Shocking Details in Skip Bayless, Joy Taylor Sexual Harassment Lawsuit, https://www.youtube.com/watch?v=YFQ9w1vptwI 40: Jason Whitlock, This is why I didn't want Joy Taylor on my show at Fox Sports. That big rack of hers and that peanut butter skin... I know what I'm capable of. 44:00 Jason Whitlock: Shannon Sharpe was known for hitting on the help at CBS Sports 56:00 Who turned David Samuels into a guru? https://www.tabletmag.com/feature/rapid-onset-political-enlightenment 58:00 The Paranoid Style Of Adam Curtis, https://lukeford.net/blog/?p=139331 59:00 The Beautiful Films & Empty Ideas Of Adam Curtis, https://lukeford.net/blog/?p=137312 1:06:30 Gurometer: Curtis Yarvin, https://decoding-the-gurus.captivate.fm/episode/gurometer-curtis-yarvin 1:15:00 The Psychology of Neo Nazis - (Chapter 4 - The Great Replacement), https://www.youtube.com/watch?v=EkYUvWM3u3g 1:23:15 The Psychology of Neo Nazis - (Chapter 5 - Definitions & Fascism), https://www.youtube.com/watch?v=lAr1OwUKy5s 1:27:00 Academic Agent is a low-brow neo-nazi
News Connect（ニュースコネクト）あなたと経済をつなぐ5分間 1日1つ、5分間で、国際政治や海外のビジネスシーンを中心に、世界のメガトレンドがわかる重要ニュースを解説。朝の支度や散歩、通勤、家事の時間などにお聴きいただけるとうれしいです。 ▼出演： 新井里菜（オーディオジャーナリスト） https://twitter.com/RinaAraiLevia 音声ドキュメンタリー「越境家族 - Transnational Family」https://shorturl.at/invCM 野上さんご出演回「S01E10 // 海外移住で「変わるもの・変わらないもの」 https://shorturl.at/hzQY1 ▼支援プログラム「Chronicleサポーター」については、こちらをご参照ください。 https://support.chronicle-inc.net/support/ https://note.com/t_nomura/n/n43e514e703b4 ▼ 第6回Japan Podcast Awards投票はこちら https://www.japanpodcastawards.com/ ▼参考ニュース： Meta to End Fact-Checking Program in Shift Ahead of Trump Term（NYT） https://www.nytimes.com/live/2025/01/07/business/meta-fact-checking メタ、第三者ファクトチェックを米国で廃止－「監視行き過ぎた」（Bloomberg） https://www.bloomberg.co.jp/news/articles/2025-01-07/SPQ165T0G1KW00 More Speech and Fewer Mistakes（Meta） https://about.fb.com/news/2025/01/meta-more-speech-fewer-mistakes/ ▼Podcast Studio Chronicle公式サイト https://chronicle-inc.net/
01:00 NYT: Meta to End Fact-Checking Program in Shift Ahead of Trump Term, https://www.nytimes.com/2025/01/07/technology/meta-fact-checking-facebook.html 05:00 The resistance to Trump is dead, https://www.youtube.com/watch?v=hJZCQB-YMMw 22:20 Trudeau resigns, Meta Analysis, https://www.youtube.com/watch?v=le5jLoNKDMQ 27:30 The Alarming Fox Sports Sex Scandal: Skip Bayless & Joy Taylor Lawsuit, https://www.youtube.com/watch?v=HYlbkpIk76Q 29:20 15 Shocking Details in Skip Bayless, Joy Taylor Sexual Harassment Lawsuit, https://www.youtube.com/watch?v=YFQ9w1vptwI 40: Jason Whitlock, This is why I didn't want Joy Taylor on my show at Fox Sports. That big rack of hers and that peanut butter skin... I know what I'm capable of. 44:00 Jason Whitlock: Shannon Sharpe was known for hitting on the help at CBS Sports 56:00 Who turned David Samuels into a guru? https://www.tabletmag.com/feature/rapid-onset-political-enlightenment 58:00 The Paranoid Style Of Adam Curtis, https://lukeford.net/blog/?p=139331 59:00 The Beautiful Films & Empty Ideas Of Adam Curtis, https://lukeford.net/blog/?p=137312 1:06:30 Gurometer: Curtis Yarvin, https://decoding-the-gurus.captivate.fm/episode/gurometer-curtis-yarvin 1:15:00 The Psychology of Neo Nazis - (Chapter 4 - The Great Replacement), https://www.youtube.com/watch?v=EkYUvWM3u3g 1:23:15 The Psychology of Neo Nazis - (Chapter 5 - Definitions & Fascism), https://www.youtube.com/watch?v=lAr1OwUKy5s 1:27:00 Academic Agent is a low-brow neo-nazi
01:00 Trump press conference, https://www.youtube.com/watch?v=hJZCQB-YMMw 03:00 NYT: Meta to End Fact-Checking Program in Shift Ahead of Trump Term, https://www.nytimes.com/2025/01/07/technology/meta-fact-checking-facebook.html https://odysee.com/@LukeFordLive, https://rumble.com/lukeford, https://dlive.tv/lukefordlivestreams Superchat: https://entropystream.live/app/lukefordlive Bitchute: https://www.bitchute.com/channel/lukeford/ Soundcloud MP3s: https://soundcloud.com/luke-ford-666431593 Code of Conduct: https://lukeford.net/blog/?p=125692 http://lukeford.net Email me: lukeisback@gmail.com or DM me on Twitter.com/lukeford, Best videos: https://lukeford.net/blog/?p=143746 Support the show | https://www.streamlabs.com/lukeford, https://patreon.com/lukeford, https://PayPal.Me/lukeisback Facebook: http://facebook.com/lukecford Book an online Alexander Technique lesson with Luke: https://alexander90210.com Feel free to clip my videos. It's nice when you link back to the original.
Jamie and Perrin examine optimistic economic trends with an eye toward the coming year for healthcare and your practices. A conversation on 2025 projections gives a sneak peek into anticipated performance and how outlook, choices and action can help mold those upward trends for you!
To learn more about Beverly Hills Precious Metals, please visit https://themelkshow.com/gold Or https://bh-pm.com Promo Code MelK There are many ways to protect your sovereignty from those seeking to take it away. Prepare and take action to protect your financial freedom and consider solutions away from the institutional financial technocracy. We encourage you to explore investing in precious metals by contacting Andrew Sorchini and his precious metals team at Beverly Hills Precious Metals Andrew and his team are committed to bringing The Mel K Show subscribers the highest quality service and support. To learn more, please visit: www.MelKGold.com and we'll be in touch! Thank you all for your support and we hope that this content and service helps you find some peace of mind in these unprecedented times. Towards Truth & Justice, Mel & Rob God Wins! Learn more about Bo Polny:https://bopolny.com https://twitter.com/BoPolny
The S&P 500 (SPX) slid lower after a multi-day rally. Kevin Green points to tomorrow's VIX expiration as a potential downside catalyst. It's a victory for the bears, but it can also open the door to new opportunity for bulls. ======== Schwab Network ======== Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe Download the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185 Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7 Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watch Watch on Vizio - https://www.vizio.com/en/watchfreeplus-explore Watch on DistroTV - https://www.distro.tv/live/schwab-network/ Follow us on X – https://twitter.com/schwabnetwork Follow us on Facebook – https://www.facebook.com/schwabnetwork Follow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about
In this special episode, Ashley Boeckholt with Sitka Inc., provides his perspective on the current lumber market. Ashley explores the shift occurring right now, how component manufacturers can capitalize on the changes, and the best ways to stay ahead of the game. Ashley grew up in the lumber industry and has been at his current role at Sitka since June of 2022.
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Welcome to the What's Next! Podcast with Tiffani Bova. This week, I'm listening back on a conversation with Allen Adamson and I wanted to share it with you too. Allen is a noted industry expert in all disciplines of branding and the Co-Founder of Metaforce. He is also a published author with multiple marketing titles including Shift Ahead, Brand Simple, and The Edge. Prior to co-founding Metaforce, Allen was the Chairman of North America of Landor Associates, a global branding firm. Before joining Lander, Allen was an executive at Unilever and held senior management positions at Ogilvy & Mather and DMB&B. Allen is also a sought-after industry commentator and has appeared on shows such as NBC's Today Show and Fox Business Network's Closing Bell. THIS EPISODE IS PERFECT FOR… individuals who are trying to build a memorable brand with advertising, social media, product design and user interfaces to convey a story which resonates with employees and customers. TODAY'S MAIN MESSAGE… find your relevance! Get out of your marketing bubble and don't wait for things to go wrong to step on the gas and shift your strategy. Once the marketplace signals your misstep, it's too late. Shifting ahead to success is all about being proactive and attentive and learning not just to listen passively, but to watch actively and ask the right questions! WHAT I LOVE MOST… I loved talking about what “brand” truly is and how we can better understand it. It is one of the most misunderstood concepts in business and sales today. Everyone is chasing after what they think it means, and often this leads to a sense of disingenuousness. Running time: 29:54 Subscribe on iTunes Find Tiffani Online: Facebook Twitter LinkedIn Find Allen Online: LinkedIn Twitter Metaforce
With 98% of higher education institutions looking the same and offering similar programs, the challenge for any single institution to stand out is immense. This episode of Changing Higher Ed, features Allen Adamson, co-founder of MetaForce, discussing the importance of branding and marketing in differentiating higher education institutions in an oversaturated homogeneous market. Adamson shares his insights from his vast experience in branding across various industries, emphasizing the need for higher education institutions to stand out to attract enrollment. Key Discussion Points The Branding Challenge in Higher Education: Higher education faces an oversupply of institutions and an undersupply of students, creating a critical need for effective branding and marketing strategies to attract and retain students. Why Higher Ed Institutions Should Look Outside the Industry for Branding and Marketing: Higher education institutions can benefit from adopting innovative marketing strategies proven successful in other sectors, enhancing their distinctiveness and appeal. Creating Unique Institution Identities: Crafting unique identities that resonate with potential students is essential. Institutions should leverage their unique heritage, location, or academic strengths to form a compelling brand identity. Strategies for Differentiation and Growth: Differentiation in a crowded market requires institutions to offer unique educational experiences and communicate these differences through strategic marketing effectively. Peripheral Vision in Branding: Institutions should extend their view beyond direct competitors and the education sector to identify unique positioning strategies and innovations from the broader market. The Role of Consensus in Decision Making: The challenges of consensus-driven decision-making within universities often lead to diluted branding strategies. More decisive leadership could enable stronger and clearer branding initiatives. Importance of Simplifying the Brand Message: A clear and simple brand message is crucial for effective communication. Institutions should focus on conveying a few key strengths or unique attributes to avoid overwhelming potential students. Differentiation Through Student Outcomes: Emphasizing unique student outcomes and success stories can differentiate an institution more effectively than focusing solely on features and facilities. Signature Experiences and Social Proof: Developing signature experiences that define an institution's brand and leveraging positive student testimonials can significantly enhance reputation and attractiveness. Actionable Insights Over Descriptive Content: Shifting focus from describing institutional offerings to highlighting actionable outcomes and real-world applications can make branding more effective and relatable. Three Takeaways for University Presidents and Boards Simplify and strategize: Prioritize simplicity in ideas for enhanced execution. Being ahead of the curve involves selecting straightforward concepts that can be brilliantly executed. Expand horizons: Break free from the confines of the usual environment. Look beyond the immediate surroundings and industry standards. Being ahead of the curve means seeking inspiration from diverse sectors and preparing for future market trends. Pursue excellence: Choose ideas that can be executed exceptionally rather than settling for mediocrity. Being ahead of the curve allows for iterative improvements, ensuring that when the timing is right, the execution is flawless, setting you apart from competitors. Read the transcript on our website → About Our Podcast Guest Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. A sought-after industry commentator, Allen has appeared on ABC News, NBC's Today Show, CNBC's Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, the Washington Post, and Forbes. Allen is co-founder & Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Allen's LinkedIn Profile → About the Host Dr. Drumm McNaughton, host of Changing Higher Ed®, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm's website: https://changinghighered.com/. The Change Leader's Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com #HigherEducation #HigherEdBranding #HigherEdPodcast #HigherEdEnrollment
Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. He's the author of several other books on all things branding and the co-founder and managing partner of Metaforce. We discussed all of this and more this week on the On Brand podcast. About Allen Adamson Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is Co-Founder and Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Links from the Show Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. Connect with Allen on the Metaforce website or AllenAdamson.com. Want to listen to more of Allen On Brand? Check out his first appearance on the show back in 2019. What brand has made Allen smile recently? Allen gave us a good reminder of IKEA — and very on-brand given our conversation! As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
In an age where digital wallets are becoming the norm, overshadowing traditional banking systems, we're treading on thin ice. Picture this: 66% of Americans are expected to shift to digital identity wallets by 2023, but are we ready for the cyber risks that follow? The recent cyberattack on MR Cooper, America's third-largest mortgage servicer, is a grim reminder of our vulnerability in this digital transition. Subscribe & click the
Welcome to episode #901 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #901. Navigating the ever-shifting landscape of branding is challenging. Few understand this terrain better than Allen Adamson. With extensive experience in both corporate and academic settings, he offers a unique lens through which to understand the challenges and opportunities that today's businesses face. Allen has contributed to the success of global players such as GE, Johnson & Johnson, and FedEx, with a focus on identifying and delivering what truly matters to audiences. His latest book is Seeing The How - Transforming What People Do, Not Buy, To Gain Market Advantage. Allen makes the compelling case for customer experience as a strategic differentiator. His insights arise from years of multi-sector experience, beginning in the supermarket aisles of Unilever, progressing through advertising firms, and culminating in senior leadership at Landor Associates. As an adjunct professor at NYU's Stern School of Business and Cornell University, Allen shares his insights by adding academic rigor to practical expertise. He's not just a thought leader... he's a practitioner dedicated to actionable solutions. His past books include, BrandSimple, BrandDigital, The Edge, and Shift Ahead. He serves as an expert witness in litigation concerning brand assets and has the trust of media outlets ranging from CNBC to The New York Times. Co-founder and managing partner of Metaforce, Allen brings together a consortium of top-tier industry talent, tasked with identifying and executing high-impact customer experiences. In this episode, we delve deep into the transformative potential of aligning customer experience with brand promise. It's a conversation for anyone invested in the future of building a smarter business through branding and market leadership. Enjoy the conversation... Running time: 54:06. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Allen Adamson. Seeing The How - Transforming What People Do, Not Buy, To Gain Market Advantage. BrandSimple. BrandDigital. The Edge. Shift Ahead. Metaforce. Follow Allen on LinkedIn. This week's music: David Usher 'St. Lawrence River'.
Welcome to the What's Next! Podcast with Tiffani Bova. This week I'm thrilled to bring you an episode of What's Next! Podcast with a distinguished branding expert, Allen Adamson. For the past several years, Allen has been an adjunct professor at New York University's Stern School of Business, where he also serves as the brand expert in residence at Berkeley Center for Entrepreneurship. His previous books, including Brand Simple and, most recently, Shift Ahead, are used as textbooks in higher education business programs nationwide. His latest book, Seeing the How, spotlights companies that have radically changed working life as usual by identifying and reimagining a whole new way to provide an overall better customer experience. THIS EPISODE IS PERFECT FOR… marketers who want to reimagine the customer experience. TODAY'S MAIN MESSAGE… delivering a satisfactory product is no longer a strong enough competitive advantage. In a sea of competition, Allen argues the way to stand out is to provide an exceptional customer experience. He details 8 lenses that will reveal the areas where a company can stand out. WHAT I LOVE MOST… you can't rely on customers to spearhead your innovation. Although surveys can provide meaningful insight, most customers don't know how their life could be better. Instead, Allen suggests offering ideas to customers and then assessing their feedback. Running Time: 26:29 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Find Allen Online: Website LinkedIn Forbes Allen's Book: Seeing the How
ALLEN P. ADAMSON is a noted expert in all disciplines of branding. He has worked with a broad spectrum of consumer and B2B businesses in industries from packaged goods to hospitality, technology to healthcare. His previous books, including BrandSimple and, most recently, Shift Ahead, are used as textbooks in higher education business programs nationwide.After holding senior management positions at Ogilvy & Mather and DMB&B, Adamson joined Landor Associates, a full-spectrum brand consultancy, and eventually rose to chairman. Under his leadership, the company partnered with global brands including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he guided non-profit organizations such as the 9/11 Memorial and Museum. For the past several years, he has been an adjunct professor at New York University's Stern School of Business, where he also serves as the brand expert-in-residence at the Berkley Center for Entrepreneurship.A sought after industry commentator, Adamson has appeared on ABC News, NBC's Today, CNBC's Squawk Box and Closing Bell, and Fox Business Network, and is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, and Forbes. He is co-founder and managing partner of Metaforce, a disruptive marketing and brand consultancy that takes a multidisciplinary, channel-agnostic approach to driving growth. https://allenadamson.com/seeing-the-how-book/
Today we will get the last unemployment figure before the election. Unemployment is currently sitting at 3.4 percent and most are only expecting a very slight shift to 3.5 percent. Chief Economist at ASB Nick Tuffley joined Mike Hosking to give his prediction. LISTEN ABOVE See omnystudio.com/listener for privacy information.
Today we will get the last unemployment figure before the election. Unemployment is currently sitting at 3.4 percent and most are only expecting a very slight shift to 3.5 percent. Chief Economist at ASB Nick Tuffley joined Mike Hosking to give his prediction. LISTEN ABOVE See omnystudio.com/listener for privacy information.
In today's episode, Remi Dixon introduces himself to the Barca Talk community and discusses his passion for football, particularly his involvement with FC Barcelona. He also discusses Xavi's possible lineup choices for the weekend's match, particularly in terms of defense and midfield. Lastly, which players might Xavi choose to start up front, and do you think Barcelona is now a more defensive team? Grab your EXCLUSIVE NordVPN Deal by going to nordvpn.com/barca to get a Huge Discount off your NordVPN Plan + a bonus gift It's completely risk-free with Nord's 30-day money-back guarantee! Join Our Patreon Community! www.patreon.com/barcatalk Learn more about your ad choices. Visit megaphone.fm/adchoices
We discuss how brands, strategy, differentiation, positioning is evolving in the new fast-paced era of marketing with brand expert Allen Adamson. Allen Adamson is an expert in all disciplines of brand. He is the Co-Founder and Managing Partner of Metaforce, a marketing and brand consultancy. For the past several years, Allen has been an Adjunct Professor at New York University's Stern School of Business. He also served many years as the Chairman, North America of Landor Associates, a global brand consulting firm where he worked with many iconic brands across industries. Allen's newest book, Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage to be published in 2023, focuses on the consumer experience as a competitive advantage. His previous books, BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead, and, most recently, Shift Ahead, are used as textbooks in higher education business programs across the country. https://www.metaforce.com Follow Allen Adamson on LinkedIn If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn
A discussion with Allen Adamson, the author of Shift Ahead, about how companies stay relevant in our rapidly changing world.
“To stay competitive, you must stay relevantly differentiated. To do this, you must shift. To do it credibly, you must focus.” Allen Adamson, Shift Ahead In today's podcast Allen Adamson discusses Shift Ahead and... The post Allen Adamson. Shift Ahead. appeared first on Up Next.
(Hour 1 12-17 Dukes & Bell) Carl Dukes & Jon Chuckery start today's show by reacting to the COVID outbreaks across the sports world and the updated NFL schedule. Former Falcons DL Chuck Smith joined the show to preview Atlanta's matchup with the 49ers. In headlines, the guys break down TNF as the Chiefs take down the Chargers. See omnystudio.com/listener for privacy information.
My guest today is Allen Adamson; a world renown “brand guru” and sought-after industry commentator, who has appeared on NBC's Today Show, CNBC's Squawk Box and Fox Business Network. He is often quoted in The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also writes a column on brand strategy. Allen is also the Co-Founder and Managing Partner of Metaforce - a marketing and product consultancy which takes a multi-disciplinary channel-agnostic approach to marketing challenges.He is also the author of Shift Ahead - a book that uses fascinating first-hand accounts and detailed case studies, to explain how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands.I invited Allen to be my guest on my show to talk about how brands deal with change. I wanted to learn what it means to “shift ahead”. And I was curious to get his POV on how the pandemic has changed the way businesses compete.
Relevance. That's the key to ensuring a brand thrives. We sit down with expert and author of "Shift Ahead", Allen Adamson, to understand how to stay relevant in today's fast moving world. How organizations stay relevant is Allen's area of specilality. Together we tuck into the principles of relevance, and Allen gives valuable first-hand examples of how to apply these principles in action. We look at how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands. As well as “Shift Ahead” Allen is an author of a number of branding books such as; BrandSimple, BrandDigital, and The Edge:50 Tips from Brands That Lead – which are used in universities across the USA. He is also the Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. So - if you want to learn from an industry giant on the key topic of Relevance, look no further!
Allen Adamson has decades of experience in branding and marketing, and he’s even helping shape the minds of future marketers! That’s why on Retail Remix, we ask him some pointed questions on how the essence of branding has changed over the past year and what tactical advice he has for businesses moving forward. Listen to learn: How brands can best “ride the wave” of disruption and develop a proactive plan to action; The social, environmental and sociological trends shaping the rules of branding; and Tips for navigating shifting consumer behaviors and competitive insights to optimize your brand. RELATED LINKS Learn more about Metaforce Read Allen’s insights on Forbes Buy a copy of Shift Ahead
Today on Your Beautiful Day, Gratitude Radio Network, Jen Mog, Neil Haley, and Pearl will interview Allen Adamson. Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen is the co-founder of Metaforce.com. He is also the author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.
Allen Adamson author of "Shift Ahead" by The Best Business Minds
Staying relevant in a fast-paced environment and with your consumers will determine how well you flourish as a brand. The question is…how do you stay relevant? In this episode, we talk about this and more as Josh Van Dyk talks to Allen Adamson, who most recently co-founded Metaforce.com and released ‘Shift Ahead,' a book on how to stay relevant in this fast-changing world we live in. We also talked about: Staying focused on your North Star and understanding how to tell your story Most valuable memories from working with companies like P&G in advertising Understanding how to best use customer insights in storytelling How do you become a lasting, successful brand from a ‘Buzz Idea'? For the entire interview, tune in to Apple Podcasts, Spotify, or wherever you get podcasts. Find Allen Adamson on LinkedIn or send him an email at Allen@Metaforce.com.
A noted industry expert in all disciplines of branding, Allen Adamson has worked with consumer and corporate businesses in industries spanning technology, healthcare, financial services, and packaged goods, to name a few. He's the co-founder of Metaforce - a marketing and product consultancy - and is the author of Shift Ahead, a book on how organizations stay relevant. In this episode, Justin quizzes Allen on how the best organizations recognize when to change directions and how they can pull it off. Allen shares common struggles organizations face when attempting to pivot and how they can get on the same page as their customers. Allen also identifies which companies made smart moves navigating COVID-19 and breaks down his expectations for "the new normal".
Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it. Find his book here: https://amzn.to/3ovjSeM Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing: https://lnkd.in/e4xpVPm or ctrappe@gmail.com --- Send in a voice message: https://anchor.fm/ctrappe/message
Today on Your Beautiful Day on The Gratitude Radio Network, Pearl and Neil Haley will interview Allen Adamson, Author of Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. “The number one reason for organizational success or failure is the ability to stay relevant. Having the wherewithal to strategically shift ahead of accelerating marketplace changes is the single most critical skillset an organization can possess.” Allen Adamson Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead, has worked with a broad spectrum of consumer and corporate industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector. Given his perspective and depth of experience, Allen is able to help clients not simply see how accelerating disruptive marketplace changes in technology, globalization and Mother Nature will affect their brands, but, more critically, put into play the strategies that enable them to shift ahead of both the resulting consumer needs and competitive threats. As a result of his most recent work with organizations challenged by how to maintain relevance in an era of unrelenting change, Allen not only wrote a book on the topic – Shift Ahead – he also launched Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of market evolution. Allen and his Metaforce partners help clients identify what truly matters to the audiences they serve – what is relevant to these audiences – and to brilliantly deliver on it.
Flow State of Mind Podcast | Health | Fitness | Physique | Psychology | Business
We are back with some really valuable strategy and insight today all around how to adapt and evolve with the ever-changing landscape of online coaching. In this episode, we’re going to prove claim to the fact that the role of a fitness professional in the future is very different from what it is today which, to be honest, is a good thing because most fitness professionals are not doing a particularly good job anyway simply because the job is too difficult and too multifaceted for humans to do a good job anyway. Most, if not all, of the existing established large commercial facilities and education institutions will be obsolete in 5-10 years. They have too much momentum going in the wrong direction and will attempt change, but will fail. This is a HUGE opportunity to get in at the start of a whole new way of getting people results. But we have to be willing to adapt. And adapt QUICKLY. Time Stamps: (0:20) Adaption and Evolution (5:07) Dalio’s Perspective on Pandemic and Shifting (6:50) Shoutout to Lauren! (8:47) Working Out from Home Statistics (13:56) Episode 185 - Retention (16:30) The Shift Ahead (20:25) Reactions Determine Results (22:08) IFCA Round 6 ------------ Make sure to follow the IFCA Instagram Page for daily content to help you: ✅ Start, and Grow Your Online Fitness Coaching Offer ✅ Lead Gen Secrets ✅ Mindset Tools ✅ Content Tips ✅ Productivity Tools and Systems ✅ Sales and Marketing Strategies ------> Follow @ImpactFitnessCoachingAcademy ------------- FREE Content Planner for Online Coaches! Hundreds of Prompts, Templates, and Systems to CRUSH THE CONTENT GAME https://ifca.kartra.com/page/ContentCalendar ------------- DON’T FORGET TO JOIN OUR COMMUNITY FOR ONLINE COACHES LOOKING TO LEARN, SCALE, AND MAKE AN IMPACT IN FITNESS Join the Free IFCA Community for Coaches who want to change lives ------------- ATTN: Personal Trainers, Fitness Influencers, Gym Owners, and Online Health Fitness of Any Form. The IFCA Immediate Impact Course CART IS NOW OPEN! There has never been a time which literally EVERYONE is rushing to the online space, to look for GOOD coaches to help them. This is your chance to not only take your business online but to take it from “side hustle” to BUSINESS. Inside of our IFCA Immediate Impact Course, we’re going to give you the tools, systems & blueprints to come out of this period BETTER than you went in. Plus! When you invest in the Immediate Impact Course, you will have the opportunity to then roll that investment into IFCA, which you will immediately be qualified for! https://ifcoachingacademy.com/ ------------- Please make sure to follow Erin at @erindimondfitness, Jordan at @duggaestetics, and the official Flow State of Mind Podcast page @flowstateofmindpodcast. Subscribe & Review in iTunes Are you subscribed to our podcast? If you’re not, we encourage you to do that today. We don’t want you to miss out on any episode. Click here to subscribe in iTunes! If you’re a true badass, we’d be super grateful if you left us a review over on iTunes, too. Those reviews help us climb the podcast ranks and extend our listenership and reach. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what your favorite episode was.
Allen Adamson is a noted industry expert in all disciplines of branding. He worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. With his perspectives and depth of experience, Allen has helped his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increase brand equity. Allen and his teams help clients identify what truly matters to the audiences they serve - what is relevant to their audiences - and brilliantly deliver on it. How organizations do or do not stay relevant is the subject of Allen's most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen's previous books, BrandSimple, BrandDigital, and the Edge:50 Tips From Brands That Lead- which are used in universities across the country - Shift Ahead offers up practical and readily applied lessons learned. Allen is a Co-Founder and Managing Partner of Metaforce, a disruptive marketing, and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. Learn More about Metaforce here> www.metaforce.co Get Allen's new book> http://www.shiftaheadbook.com/ TOP 3 Takeaways From Allen 1. Stop focusing so much on your competitors, rather focus on what is going on around you. 2. Map Your Customers Journey. 3. Innovation happens when people look at touch points and reinvent them. Want to get on the waitlist for my online podcasting course? Email me by visiting colinmorgan.biz
In this episode, host Eric Dickmann interviews Allen Adamson. Allen is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges.How organizations do – or do not - stay relevant is the subject of Allen's most recent book, "Shift Ahead." Using fascinating first-hand accounts and detailed case studies, "Shift Ahead" explains how the best organizations recognize when it's time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen's previous books, "BrandSimple", "BrandDigital", and "The Edge: 50 Tips from Brands That Lead" – which are used in universities across the country - "Shift Ahead" offers up practical and readily applied lessons learned. Shift Ahead (https://www.shiftaheadbook.com) Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Allen Adamson can be found online on Twitter @adamsona and LinkedIn https://www.linkedin.com/in/allenadamson/ Episode Summary: The episode summary can be found at https://fiveechelon.com/shift-ahead-pivot-in-business-s2e31/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #31Buzzsprout - Let's get your podcast launched! Start for FREEMarketing Automation with HubSpot Try HubSpot's all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Today's guest is Chris Porter. Chris Porter is Chief Demographer at John Burns Real Estate Consulting. He helps his clients understand the role demographics plays in shaping the demand for housing in the short and long term. He co-authored Big Shifts Ahead: Demographic Clarity for Businesses, which is now available for purchase. Chris was instrumental in developing their Housing Demand by Price Point and LifeStage model. The research he leads informs many real estate professional's in their forecasting and market research. Before joining John Burns Real Estate Consulting in 2005, Chris worked for Reed Business Information's HousingZone.com web site, and was also Director of Electronic Media for Reed's Building and Construction Group. Before that he was an analyst at Rogerscasey, an investment consulting firm. Chris has a B.A. in Economics from Princeton University and a M.S. from Northwestern University's Medill School of Journalism and works in Irvine. Chris was involved with Toastmasters International for more than seven years, working to enhance his public speaking skills and helping others do the same. On today's episode we talk to Chris about major changes happening in home ownership, renting, migration within the U.S., job growth, and so much more. If you have interest in where growth will be in the years to come, then this is a must listen! Connect with Chris: Email: chris@jbrc.com Website: www.bigshiftsahead.com Connect with Us: Website: www.themultifamilytakeoff.com Instagram: http://instagram.com/themultifamilytakeoff Email: Mike: Mike@themultifamilytakeoff.com Shawn: shawn@themultifamilytakeoff.com Rich: rich@themultifamilytakeoff.com DON'T FORGET TO SUBSCRIBE, RATE, REVIEW, AND SHARE
Allen Adamson, Co-Founder and Managing Partner of Metaforce Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. With his perspective and depth of experience, Allen has helped his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. Allen and his teams help clients identify what truly matters to the audiences they serve – what is relevant to their audiences – and to brilliantly deliver on it. How organizations do – or do not – stay relevant is the subject of Allen’s most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, BrandSimple, BrandDigital, and The Edge:50 Tips from Brands That Lead – which are used in universities across the country – Shift Ahead offers up practical and readily applied lessons learned. For more information..www.shiftaheadbook.com and www.metaforce.com/allenSource: https://businessinnovatorsradio.com/allen-adamson-co-founder-managing-partner-metaforce-brilliance-business
Allen Adamson, Co-Founder and Managing Partner of Metaforce Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. With his perspective and depth of experience, Allen has helped his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. Allen and his teams help clients identify what truly matters to the audiences they serve – what is relevant to their audiences – and to brilliantly deliver on it. How organizations do – or do not – stay relevant is the subject of Allen’s most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, BrandSimple, BrandDigital, and The Edge:50 Tips from Brands That Lead – which are used in universities across the country – Shift Ahead offers up practical and readily applied lessons learned. For more information..www.shiftaheadbook.com and www.metaforce.com/allenSource: https://businessinnovatorsradio.com/allen-adamson-co-founder-managing-partner-metaforce-brilliance-business
In this episode, hear from two Executive Spotlight speakers, experts marketing and business law. The first being Allen Adamson, co-founder of marketing firm Metaforce and is a NYU Stern Adjunct Professor of Marketing. He is also the author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. He is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. Read more at: https://www.metaforce.com/allenMitchell Beinhaker is a business law and estates attorney with more than 25 years of experience representing business owners, entrepreneurs, executives and professionals providing advice, guidance and legal work to help keep clients on their road to success. He is also the creator and host of the podcast, The Accidental Entrepreneur. Read more at: https://beinhakerlaw.com/Visit the Entrepreneur Presenters for August 16th at their Websites:Shirley Joy Joffe with Quantum Creation Expert, helping professional women activate their unique magic into their everyday lives and realise their highest potential. Offering Transformative Visionary Programs, ThetaHealing, Crystal Layouts, Access Consciousness, Access Energetic facelift, Meditative Recordings, and Tarot/Angel Card Readings at, https://www.shirleyjoffe.com/Stas Chijik with Billfold POS, provides RFID point-of-sales solutions to venue, live event organizers, and event marketers. We improve the consumer purchasing process and reduce queues, boosting event sales from 20-40%, at https://www.billfoldpos.com/. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.
In this episode, hear from two Executive Spotlight speakers, experts marketing and business law. The first being Allen Adamson, co-founder of marketing firm Metaforce and is a NYU Stern Adjunct Professor of Marketing. He is also the author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. He is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. Read more at: https://www.metaforce.com/allenMitchell Beinhaker is a business law and estates attorney with more than 25 years of experience representing business owners, entrepreneurs, executives and professionals providing advice, guidance and legal work to help keep clients on their road to success. He is also the creator and host of the podcast, The Accidental Entrepreneur. Read more at: https://beinhakerlaw.com/Visit the Entrepreneur Presenters for August 16th at their Websites:Shirley Joy Joffe with Quantum Creation Expert, helping professional women activate their unique magic into their everyday lives and realise their highest potential. Offering Transformative Visionary Programs, ThetaHealing, Crystal Layouts, Access Consciousness, Access Energetic facelift, Meditative Recordings, and Tarot/Angel Card Readings at, https://www.shirleyjoffe.com/Stas Chijik with Billfold POS, provides RFID point-of-sales solutions to venue, live event organizers, and event marketers. We improve the consumer purchasing process and reduce queues, boosting event sales from 20-40%, at https://www.billfoldpos.com/. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.
This is the ninth episode of Market with me Quikly — a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. We've been thinking a lot about how marketers re-engage customers and accelerate sales as states and businesses start opening back up. We have a free webinar coming up with Vibes on how to do just that with email & SMS marketing. If you're listening to this before Thursday, May 28 at 10:30 a.m., here's the link to join: https://hq.quikly.com/en/webinar-reengage-customers-accelerate-sales For a replay of this webinar after May 28, head to https://www.quikly.com/ On this same topic and how marketers can navigate the uncertain and unstable climate ahead, I got the insight from a noted industry expert in all disciplines of branding — Allen Adamson. He has worked with businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. His most recent book, Shift Ahead — details how organizations can stay relevant and recognize when it's time to change. Allen is Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy firm. In addition to that, He's an NYU Stern Adjunct Professor of Marketing. He has appeared on shows like ABC News Nightline, NBC's Today Show, CNBC's Squawk Box — in addition to several publications. Allen is a graduate of S.I. Newhouse School of Public Communications at Syracuse University, and received an MBA from New York University's Stern School of Business.
Allen is Co-Founder and Managing Partner of Metaforce, a marketing and product consultancy which, takes a multi-disciplinary and channel-agnostic approach to marketing challenges. Prior to this Allen was Chairman of Landor Associates, a Global communications and brand strategy consultancy. But Allen has worked across agencies as well as on the “client side” of the industry, including at Ogilvy & Mather and DMB&B as well as Packaged Goods giant Unilever. He is also an Adjunct at NYU’s Stern School of Business. The book talks about how organizations can avoid to become paralyzed by the accelerating pace of change in markets, customer needs, technologies and the business models they power. Or, as the sub-title says: “How the best companies stay relevant in a fast-changing world.” Together with his co-author professor Joel Steckel, Allen uses first-hand accounts and detailed case studies to explain how these organizations recognize when it’s time to change direction, and how they pull off the feat of leaping forward while holding firm to a company’s reputation, credibility, and trustworthiness. The authors present a simple framework for maintaining the balance and flexibility essential to thriving in a marketplace where change is the only constant.
Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books: BrandSimple BrandDigital The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb
Some companies go from leader to irrelevant overnight. Why is it some organizations can shift ahead to stay relevant and others can’t? Allen Adamson discusses his book, “Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World”, and how he compiled lessons from interviews with over 100 companies of all shapes and sizes.
Some companies go from leader to irrelevant overnight. Why is it some organizations can shift ahead to stay relevant and others can’t? Allen Adamson discusses his book, “Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World”, and how he compiled lessons from interviews with over 100 companies of all shapes and sizes.
Second City Works presents "Getting to Yes, And" on WGN Plus
Kelly talks to branding and Allen Adamson, co-founder of Metaforce and NYU Stern adjunct professor, about his latest book, Shift Ahead: How The Best Companies Stay Relevant In A Fast-Changing World.
“Timing is everything.” That’s an integral part of the change, the shift in business we talk about in this episode. You need to know when to shift your business if a market change is coming. You need to go along with the flow of the change, or you’ll be left behind. Allen Adamson is an expert in all disciplines of branding, and he’s had a vast plethora of projects and experiences behind him to back up his teachings. He’s here to talk to us what you need to do to stay ahead of significant changes and shift accordingly. Learn more about your ad choices. Visit megaphone.fm/adchoices
Many people believe that marketing is a book is easier than ever, but could the truth be that is has never been harder? Allen Adamson is the Co-Founder and Managing Partner of "Metaforce" where he leads an elite team that can solve your marketing hardship! In addition Allen is the author of "Shift Ahead" and "Brand Simple". Allen explores how to break through the noise in a world where your first impression might be the only one you get. He shares why writing a book is a bit like going back to school and how you might find the stories people want to hear in the places you might not expect. If you have a book coming you've probably thought a lot about building the brand for it, but you have put any time into building your personal brand?
“The winners in today’s marketplace tend to be better at execution and faster to move.” Allen Adamson, NYU professor and co-founder and managing partner of Metaforce, is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to healthcare and financial services to hospitality and entertainment. With his perspective and depth of experience, Allen helps his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. He is the author of Shift Ahead, a book that explains how the best organizations recognize when its time to change direction, and how they pull it off while bolstering their brands. Allen is also the author of several other books, including BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead, and has appeared on Nightline, the Today Show, CNBC’s Squawk Box and The Closing Bell, and on Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes. Listen And Learn: Why every brand needs a visionary at the top. Lessons learned from the Kodak and Blackberry companies. The mindset of an effective leader. The danger of entrepreneurs and leaders getting stymied by “analysis paralysis.” Why all leaders need to reimagine and reinvent in order to stay relevant. How to “stay the best in a fast-changing environment.” TO LEARN MORE ABOUT NYU, CLICK HERE. TO LEARN MORE ABOUT METAFORCE, CLICK HERE. TO FIND ALLEN ADAMSON ON LINKEDIN, CLICK HERE.
“The number one reason for organizational success or failure is the ability to stay relevant. Having the wherewithal to strategically shift ahead of accelerating marketplace changes is the single most critical skillset an organization can possess.” Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. With his perspective and depth of experience, Allen has helped his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. Allen and his teams help clients identify what truly matters to the audiences they serve - what is relevant to their audiences - and to brilliantly deliver on it. How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, BrandSimple, BrandDigital, and The Edge:50 Tips from Brands That Lead – which are used in universities across the country - Shift Ahead offers up practical and readily applied lessons learned. Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.co), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. It was created to help leaders understand all the forces at work inside and outside their businesses in order to identify strategies yielding the highest returns. Once determining the best strategy, Metaforce’s consortium of partners, each industry experts in their fields, pivot to help clients brilliantly act on and execute customer experiences in market. Metaforce combines the best aspects of brand management, strategy, and experience consultancies to deliver solutions that ensure its clients shift ahead of the dramatic changes in the marketplace in order to meet fast-evolving customer needs. Prior to this Allen was Chairman of Landor Associates, a global communications and brand strategy consultancy. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he provided guidance for non-profit organizations including the 9/11 Memorial and Museum, the Central Park Conservancy, and the Council on Foreign Relations, among others.Before leading Landor, Allen worked on both the agency and the “client side” of the industry. At Unilever he was a marketing executive across a number of major packaged goods brands. He also held senior management positions at Ogilvy & Mather and DMB&B. Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business. http://Metaforce.coAllen's book Shift Ahead: https://www.amazon.com/Shift-Ahead-Companies-Relevant-Fast-Changing/dp/0814438334/ref=sr_1_fkmrnull_1?crid=KF0DLITDZ5E7&keywords=shift+ahead+allen+adamson&qid=1552074707&s=gateway&sprefix=shift+ahead%2Caps%2C158&sr=8-1-fkmrnullLearn more about your ad choices. Visit megaphone.fm/adchoices
Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game
As business owners, we all want success — but how do you go about achieving success? Even more critically, once you are successful, how do you maintain that level of success? The answer is almost certainly innovation and staying ahead of the curve, but history is full of examples of companies that failed to innovate, including Kodak, Blockbuster, and Sears. Allen Adamson, the author of Shift Ahead, joins me to talk about why success can be your biggest golden handcuffs, and how to encourage innovation in your organization. Allen is a notable branding expert, Co-Founder and Managing Partner of Metaforce, and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead and most recently, Shift Ahead. When it comes to innovation, people, money and time aren’t enough to drive it in an organization if you don’t have the culture to support it. Allen explains how focusing on optimization can lead to success, but isn’t enough to ensure the company remains innovative — that comes from the leaders. He shares some red flags to look out for that your company isn’t shifting ahead, and strategies to balance innovation with what’s currently doing well. This episode is chock full of concrete examples and insights into why we should be shifting ahead, not just on a company level, but also as individuals. If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities... Join us on LaunchStreet — gotolaunchstreet.com Mentioned in This Episode: Shift Ahead: How the Best Companies Stay Relevant in a Fast-changing World, by Allen Adamson and Joel Steckel Email Allen Adamson Metaforce BrandSimple: How the Best Brands Keep it Simple and Succeed, by Allen Adamson BrandDigital: Simple ways top brands succeed in the digital world, by Allen Adamson The Edge: 50 Tips from Brands that Lead, by Allen Adamson Allen Adamson’s column on Forbes Better is Killing Your Business Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations, by Thomas Friedman LaunchStreet Innovation Assessment
In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world. It's a nice conversation and Allen brings some great examples and ideas to the table. We talk about: When it's time for a brand to shift Brands that did not shift in time How we as designers can help clients shift The evolution of branding, marketing and advertising If you are interested, check out Allen's book: Shift ahead You can find out more about Allan on his LinkedIn page.
How do you profit from the profound demographic shift that's coming ahead? If you want to predict the future with accuracy, only one crystal ball will do and that's people by the numbers. By looking at demographics, we can predict the future from commercial to social to political to cultural trends. Counting people reveals what the trend will be over the next several years. That's because it's based on what people are doing from fertility to the location, meaning where they live and to aging. For instance, women are on the rise in the workforce nowadays, shattering glass ceilings. Meanwhile, Gen Y or the Millennials, the largest generation in history, are going to be moving into their own home soon. These are two of the key changes that will be determining the fortunes and futures of many people and what is going to happen over the next several years. Do you want to get ahead in your field or in real estate? Pay attention to the trends we're about to discuss with my guest, internationally respected demographer Ken Gronbach. Download your FREE copy of The Ultimate Guide to Passive Real Estate Investing: http://www.NoradaRealEstate.com/FreeGuide/?utm_source=Episode_Summary IF YOU LIKE THIS PODCAST we would love if you would go to iTunes and Subscribe, Rate & Review our podcast. This will greatly help share our podcast with others wanting to learn. Thank you! . . . Learn more about your ad choices. Visit megaphone.fm/adchoices
Lior Gantz joined us to discuss the inevitable shift of economic dominance from West (US) to East (China). It's no secret that China's economy is set to overtake the US economy in the not too distant future. China has a number of initiatives such as the Belt and Road project that will help cement its dominance for decades to come. But we're always reminded of the best laid plans of mice and men... China has been poised to achieve world dominance several times in the past and has always messed up at the last minute. Will this time be different?
Lior Gantz joined us to discuss the inevitable shift of economic dominance from West (US) to East (China). It's no secret that China's economy is set to overtake the US economy in the not too distant future. China has a number of initiatives such as the Belt and Road project that will help cement its dominance for decades to come. But we're always reminded of the best laid plans of mice and men... China has been poised to achieve world dominance several times in the past and has always messed up at the last minute. Will this time be different?
The future is closer than you think. In a world that’s changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can’t? How do some businesses recognize the right moment to shift, and […]
Welcome to episode #642 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #642 - Host: Mitch Joel. Chalk this conversation up to the well-worn thought: "how is is that we had never connected before?" I have been a fan of Allen Adamson's work. His books, BrandSimple and BrandDigital were awesome (I still have not read The Edge - 50 Tips from Brands That Lead). Allen is a respected branding expert. He has worked with a broad spectrum of consumer and corporate businesses across a myriad of industries. He is the Co-Founder and Managing Partner of Metaforce, a marketing and product consultancy. How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, Shift Ahead (co-authored with Joel Steckel). Using first-hand accounts and case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while building their brands. So, let's figure this shift out! Enjoy the conversation... Running time: 53:46. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Allen Adamson. Shift Ahead. BrandSimple. BrandDigital. The Edge - 50 Tips from Brands That Lead. Metaforce. Follow Allen on Twitter. This week's music: David Usher 'St. Lawrence River'.
This podcast is with brand and marketing guru Allen Adamson and sheds light on the world of branding in business and how it applies to the music industry. Allen Adamson is a noted industry expert in all disciplines of branding. He’s worked with a broad spectrum of clients in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector. Given his perspective and depth of experience, Allen has helped his clients not simply understand, but, more critically, put into play strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. How organizations do – or do not – stay relevant is the subject of Allen’s most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead – which are used in universities across the country – Shift Ahead offers up practical and readily applied lessons learned. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P& G, Sony, and Verizon. Before Landor, Allen was an executive at Unilever, responsible for leading marketing for a number of major packaged goods brands. Previously, he held senior management positions at Ogilvy & Mather and DMB&B. A sought-after industry commentator, Allen has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also writes a column on brand strategy. He is a frequent guest lecturer at New York University’s Stern School of Business, the Samuel Curtis Johnson Graduate School of Management at Cornell University, and the Harvard School of Continuing Education. Allen is a member of the American Management Association and speaks on brand and marketing strategy for a range of professional organizations, corporate events, and at industry conferences. Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business. I hope you enjoy our conversation! Aaron Bethune.
Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, the global branding firm. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests. The episode starts at 1:13 with an introduction to Allen. We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead. You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc. Connect with Allen: www.metaforce.co Connect with Tobias www.wonderagency.com
Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead, and Shift Ahead. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Watch my Celebrity interviews on my YouTube Channel! Go here> https://goo.gl/EA9x6D Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter.
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August 13, 2018 Shift Ahead Allen Adamson, Smart Answers to Tough Questions Vicky Oliver and White Houser Don Stinson
Today we are focusing on shifting ahead in business. Trying to stay ahead of your clients’ needs can seem like a never-ending feat. We are constantly watching, shifting, moving, and trying to remain relevant in the worlds of our customers. But, there are so many changes in technology and media, that we are seeing wide shifts in consumer behavior. So we have to be flexible and adaptable. Helping us tackle this issue so you don’t get stuck is Allen Adamson.Allen is a brand strategist and entrepreneur. He is the founder of Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of change and market evolution. Allen is also a co-author of the book Shift Ahead: How the Best Companies Stay Relevant In a Fast-Changing World, which we will be discussing here today!Stay tuned to learn more about the landscape of successfully shifting ahead, and hear some helpful case studies and some cautionary tales from Allen’s book! In This Episode About Allen Case Studies Competition and Disruption Shifting Isn’t a No-Brainer Diversifying Thought Challenges in Business Quotes in This Episode “Stop being totally fixated on the competitors right in front of your nose, and zoom out, and see what's going on a little bit more to the left and right, and behind you, because typically categories get disruption, not from within, but from outside.” —Allen Adamson “[Kodak] were so addicted to the phenomenal profitability of film, there would be no other business they could even invent that would come close to it. They were stuck, as well as many other companies, by the Golden Handcuffs.” —Allen Adamson “There are many ways you can fall behind, there are not a lot of ways you can stay ahead, but you can start to eliminate some of the culprits.” —Allen Adamson “Analysis paralysis is the other big one that in fact impacts most organizations because figuring out where to shift is never easy.” —Allen Adamson “You need a leader that is comfortable with risk.” —Allen Adamson Resources Allen’s Twitter Find out about Allen’s book HERE Metaforce Website
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Allen Adamson and Joel Steckel co-authored a great book SHIFT AHEAD....How The Best Companies Stay Relevant In A Fast-Changing World. I had the opportunity to interview Allen Adamson for my Business Builders Show with Marty Wolff on www.c-suiteradio.comRelevant is the key word......Allen shares stories of companies (Ford, Toys R Us, New York University and others) who are doing some things well and some who are NOT or have not done things so well. MUST read for leaders who want to be RELEVANT in the future.PLEASE do yourself a favor, no make it CRITICAL that you go to www.shiftaheadbook.com to learn more about the brilliant authors and purchase the book to get yourself and your company on the path of success.The Business Builders Show with Marty Wolff works to bring you the best business programming available anywhere! This interview on www.c-suiteradio.com will validate our claim.I'm Marty Wolff, your host for this edition of the Business Builders Show. Send me your comments, questions, or criticisms to marty@martywolffbusinesssolutions.com or call / text me at 570 815 1626. See acast.com/privacy for privacy and opt-out information.
Allen Adamson, author of “Shift Ahead,” shares how to create a powerful brand to stay relevant to consumers whose attention is continually divided. Read more: https://mackinstitute.wharton.upenn.edu/2018/brand-allen-adamson/ See acast.com/privacy for privacy and opt-out information.
Allen Adamson, Co-Founder at Metaforce.co and co-author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, by Allen Adamson and Joel Steckel, and Bridget Gleason, VP of Sales for Logz.io and my regular partner, join me on this episode.
Re-imagining Identity: Allen Adamson, branding specialist and author of Shift Ahead, discusses some best practices in branding and marketing our organizations in an ever changing environment. Read Allen's full bio, get links to Brandsimple and Shift Ahead, find other episodes, explore podcast partners, learn how to start your own podcast, or send us your guest suggestions at www.itswhoyouknowthepodcast.com Have a great week!
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/shift-ahead-allen-adamson
In the third episode of Cybersecurity Briefing, Alan interviews Allen Adamson, the co-founder and partner of the company Metaforce, and author of the business book “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.” Using first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. The book addresses the difficulties of maintaining relevance in our current climate of constant and accelerating change, especially when people tend to be resistant to change.
Did you read that CVS is buying Aetna and Japan’s Fujifilm is buying Xerox? JAB Holding Co, which already owns Krispy Kreme, Panera, and Keurig, is now snapping up Dr. Pepper Snapple? And Arbys recently swallowed Buffalo Wild Wings restaurants. What’s happening here? Allen Adamson knows: Aetna, Xerox, Dr. Pepper Snapple, Buffalo Wild Wings, and dozens upon dozens of other brand-name companies are failing to stay relevant in our fast-changing world, and are ceasing to survive as independent companies, or worse, like Toys R Us, closing up shop altogether. Allen, a noted industry expert in all disciplines of branding is a counselor to some of the country’s most successful companies. He is a co-founder and Managing Partner of Metaforce. Along with Joel Steckel, a vice dean at NYU’s Stern School of Business, Allen has written a compelling new book: Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Shift Ahead spells out the warning signs that it’s time for reinvention, and exactly what separates the survivors – and those companies that thrive – from the businesses destined for the corporate graveyard. That’s true of Blockbuster and Kodak and Toys R Us, Allen tells host and reputation coach Dean Rotbart, and that’s also true of small businesses and professional practices. To learn just how you can stay ahead, hear what Allen has to say on this week’s Monday Morning Radio. Photo: Allen Adamson, Metaforce Posted: February 12, 2018 Monday Morning Run Time: 39 minutes 38 seconds
In this week’s “Marketing Today,” Alan talks to Allen Adamson, co-founder and managing partner of the marketing company, Metaforce. Adamson is also the author of four books, the latest of which is “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.” During his conversation with Alan, Adamson touches on a wide variety of topics. In addition to talking about the issue facing companies today that serves as the title of his book, he addresses the challenge of people’s resistance to change — though, intellectually, they know they should embrace it — and how it affects the companies they work for and lead. “The notion is familiar is comfortable,” says Adamson. “Yesterday is more comfortable than tomorrow. You have to go in with the mindset that human nature is resistant to change.” He later weighs in on how a CMO can be an effective change agent for their company, something he refers to as “See and Seize.” In doing so, Adamson talks about the approach a successful CMO should employ: “The most successful ones need to be champions of what’s happening in the marketplace and help the organization evolve. And the most successful ones move fast.” Highlights from this week’s “Marketing Today” podcast include: Adamson describes the arc of his career, from agency life to working on the client side and in the world of branding. (1:47) Adamson talks about his latest book and the nature of his collaboration with co-author, Joel Steckel. (4:42) Adamson lists the convergence of factors contributing to the accelerating pace of change facing companies today. (6:59) Cruise Control and The Gravitational Pull of Marty Crane’s Chair. (8:59) What happens when companies play too much tennis and not enough golf. (11:50) Adamson relates his version of the Kodak moment; it’s not a pretty picture. (15:34) Adamson on his latest book: “It’s a business book for business leaders.” (22:19) “What gets me up in the morning is a problem that isn’t easy.” (26:05) Support the show.
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