Podcast appearances and mentions of christoph trappe

In this episode of the Level Up Claims Podcast, host Galen Hair welcomes Christoph Trappe, a veteran in content strategy, for an insightful discussion on crafting impactful content. Christoph shares how storytelling is key to engaging audiences and driving growth. With practical tips on staying top-of-mind in the crowded world of content creation, this episode is a must-listen for anyone aiming to excel in digital marketing.    Highlights Effective content captivation. Unique stories still exist. Content creator defined. The importance of having a good story. Engaging B2B storytelling. Business distribution importance. Building quick relationships. Connecting with the target audience. Pushing consistent, authentic content. Exploring AI in content creation.   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect  with Christoph Trappe https://www.linkedin.com/in/christophtrappe  

Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain. Join us. File your trademark with Trademarkangel.com ---- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us. --- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Metrical, your behavioral customer engagement solution.

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic. We cover: The power of Facebook ads and how to structure the ad account for maximum efficiency The growing space of direct-to-customer e-commerce. Go-to strategies to expand sales through paid advertising. Learn more about him: https://inspiredigitalgroup.com ---- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation. Run your ad campaign with StubGroup now: https://stubgroup.com This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by OscarHamilton.com

There's a time when you should get an attorney, and then there's a time when you definitely, no debate necessary, need a lawyer right this second. So, when should you think about finding your legal representation? Thomas Frank, partner at The Frank Law Firm P.C., joins me on Episode 670 of "The Business Storytelling Show" to discuss just that. If you are looking for a lawyer in Long Island, NYC, or New York City, connect with Thomas: https://frankfirmpc.com --- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by the Frank Law Firm.

In this riveting episode, we gather under one virtual roof the brightest minds in marketing to cast their predictions for the year ahead. Join us as Mark Schaefer, Bryan Kramer, Julia McCoy, Donna Moritz, Jim Sterne, Christoph Trappe, Troy Sandidge, and Dennis Yu share their unparalleled insights into the evolving landscape of marketing in 2024. From the integration of AI and machine learning to the rise of authentic storytelling and beyond, our panel discusses how these trends will redefine customer engagement, brand loyalty, and digital strategy. Whether you're a marketing professional seeking to stay ahead of the curve or a business owner looking to navigate the digital age, this episode is your compass for the future of marketing. Tune in to gain a competitive edge as our experts unveil the strategies, tools, and mindsets necessary to thrive in 2024's dynamic marketing ecosystem. Hosted on Acast. See acast.com/privacy for more information.

Prepare to be swept into the digital world of live streaming as we converse with the growth marketing expert and host of the Grow Getter, Christoph Trappe. Christoph generously shares his journey into live streaming, his ingenious hack of re-streaming his shows, and his experiences using Amazon Live, Twitter, and YouTube to promote his content. There is no better time to unlock the potential of live streaming for brand growth and audience building. This episode promises to be a gold mine of authentic and effective strategies.We also navigate the intriguing waters of integrated marketing strategies and content repurposing. Hear firsthand from the experts on how different strategies work hand-in-hand to create a successful brand. We share our insights on platforms like YouTube shorts, Amazon Live, AI-generated voices, and new platforms like Threads to drive engagement and results. Discover tips on promoting podcasts and selling them to companies with established audiences. Our thrilling discussion is filled with insights that will undoubtedly contribute to the growth of your brand.As we bring this fascinating episode to a close, we dive into the topic of podcasting strategies and handling podcast guests. Learn about the importance of a clear niche and target audience, benefits of automating reminders, and the potential of incorporating video into your podcasts. We extend an open invitation to our listeners to share their inspiring stories. This episode promises to be an enriching experience filled with practical tips and expert insights. Join us and prepare to take your brand to new heights!(00:02) The Power of Live Streaming(03:50) Live Streaming Podcasts and Building Audiences(11:18) Marketing Strategies for Podcast Growth(20:04) AI Voice Cloning and Growth Marketing(24:30) The Importance of Integrated Marketing Strategies(36:02) Content Repurposing and Podcasting Strategies(46:21) Selling and Handling Podcast Guests(52:19) Daily Dare Ideas and Listener Submissions

Are you ready to scale your business to the next level? Want to understand how growth marketing can boost your brand? Seeking tips, strategies, and insights from an industry expert? Join us in conversation with Christoph Trappe, an authority in growth marketing. In this episode, we’ll explore the dynamics of growth marketing and its potential…

Christoph Trappe has run integrated campaigns across many industries, including healthcare, SaaS, information technology, nonprofits, and publishing. He has led teams of journalists, content creators, strategists, and designers to drive results successfully. Christoph has worked in various verticals and with a mix of businesses – including startups and established companies. His experience spans the full spectrum of digital strategy and implementation – including social media, SEO, UX collaborations, content strategies, and production. Today, he's a global top 14 content marketer, top 40 B2B marketer, top 100 CX thought leader and top 24 digital marketer. His blog has been listed as a valuable resource in the marketing industry. He's a top 2.5 percent global podcaster. He is the author of a three-book marketing strategies series, which includes; “Content Performance Culture” “Is Marketing a Good Career?” and “Going Live.” What you will learn How Christoph made his career transition from journalism to content marketing Christoph shares more about his content marketing journey and how it unfolded Discover the challenges of using AI content writing tools Learn more about the role of short-form videos in content marketing today Plus loads more!

Is social media good for SEO?  What are the myths and truths when it comes to ranking signals and social media? Join Wix's own Crystal Carter and Mordy Oberstein and learn how social media does and doesn't impact Google rankings and what you should be doing as a result   Christoph Trappe, Director of Content Strategy at Growgetter IO, shares his expertise in content distribution on social media with his top three ways to reach and engage audiences effectively. Lirut Nave, Head of Social Media at Wix.com, joins the show to help you understand how to balance the various goals you have for your activity across social media.  What are the ties between Social and SEO? How can you widen your reach on social while keeping your branding in mind? It's all here with episode #49 of the SERP's UP SEO podcast. Key Segments: [00:02:48] What's On This Episode of SERP's Up? [00:03:49] Focus Topic of the Week [00:00:00] Focus Topic Guest: Christophe Trapp [00:30:14] Across the WixVerse [00:45:10] Snappy News [00:49:15] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Christoph Trappe  Lirut Nave  Jean Wandimi  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter How to use TikTok for SEO keyword research SEO competitor backlink analysis Christoph Trappe Website  Business Storytelling Podcast  Growgetter  News: OpenAI's AI Text Classifier no longer available due to ‘low rate of accuracy' Google Business Profiles Automated FAQs Feature  

Should you really be interested in a marketing career? Christoph explains the current industry landscape and provides insights on how marketing appears to be changing, especially with emerging technology. He also shares the backstory behind his newest book, Is Marketing A Good Career? Listen To It Here!Buy IS MARKETING A GOOD CAREER?Connect with Christoph:https://www.christophtrappe.comBio: Christoph TrappeChristoph Trappe is the director of content strategy at Voxpopme, a SaaS company in the market research industry. He owns, implements and updates the company's content strategy to raise brand awareness, drive SEO results and runs the top-rated “Reel Talk: The Customer Insights Show” podcast and Livestream.In his career, he has helped companies share their unique stories more efficiently and better to reach prospects and retain existing customers. He has run content marketing campaigns across many industries.The companies he's worked with have seen better prospect and customer engagement and growth through content.His latest book – “Is marketing a good career?” was released in 2023.The Business Storytelling Podcast and Livestream have been downloaded over 440,000 times and listened to in more than 100 countries. It was listed as a Top 5 percent podcast to listen to globally – out of 2 million podcasts. It was also listed as a Top 20 storytelling podcast in 2021.Support the show

Welcome to the eagerly awaited second part of the season finale of The Art of Social Media. Join us as we delve into an adventure through a collection of enlightening moments presented by our esteemed guests. In their conversations, these experts have graciously shared priceless wisdom on conquering the ever-evolving realm of social media.

Christoph Trappe, a global top 14 content marketer and top 100 digital marketer, who has transformed businesses across industries through powerful content marketing campaigns. Christoph shares his expertise in building and engaging prospects, driving results with his unique Content Performance Philosophy, and the impact of the Create Once, Publish Everywhere (COPE) model. Learn about Christoph's successful career leading teams of journalists, content creators, strategists, and designers, and how his approach has driven growth and customer engagement for businesses in healthcare, nonprofits, SaaS, publishing, technology, and professional services. We'll also discuss his latest book, "Going Live," and the popular Business Storytelling Podcast, which has been downloaded over 400,000 times in more than 100 countries. Discover Christoph's five pillars of content performance: an embraced content performance culture, innovation by all, next play mentality, right players in the right seats, and ongoing evaluation. Don't miss this insightful conversation with one of the industry's leading voices in content marketing and storytelling.

Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.

Over the past few weeks, we've heard many experts and leaders share their thoughts about the impact of generative AI on the future of work and the global workforce. While there are many opinions on this controversial topic, I wanted to gain a unique perspective - what does AI have to say about working alongside humans and being called a co-pilot or a tool? Inspired by a recent podcast interview with Christoph Trappe, I was inspired to perform a technological experiment by interviewing ChatGPT 4, a language model trained by OpenAI, to learn more about generative AI and the future of its impact in the workplace. So, instead of asking a human guest, I asked the AI model and recorded its responses. To add an extra layer of depth to the conversation, I then used Synthesia to create an AI-generated avatar and provided it with the answers from ChatGPT 4. This allowed me to bring the words of AI to life. After recording the interview, I used Descript to transcribe the video and edit it like a document. This allowed me to rearrange the content to ensure it flowed well and was easy to follow. Overall, this approach allowed me to explore a fascinating topic unique way to provide insights from the perspective of AI. Although the outcome was slightly flawed, it offers food for thought on where this technology is heading and the new opportunities it could unlock.   In my conversation with Mark, the generative AI guest did offer valuable insights into the potential of human-AI collaboration in the workplace. But it's essential to understand the capabilities and limitations of generative AI models and approach AI as a collaborative tool that can augment human capabilities rather than replace them. By focusing on collaboration, remaining informed about the latest advancements in AI research and best practices, and embracing lifelong learning, workers can alleviate their concerns and create a productive and rewarding partnership with generative AI. Ultimately, this partnership has the potential to unlock unprecedented levels of creativity, innovation, and problem-solving, driving positive change across various domains. As AI technologies continue to evolve, it will be interesting to see how the human-AI relationship develops and how it will shape the future of work. The experiment with Mark offers a glimpse into this future and highlights the potential for a world that thrives on the combined strengths of both human intelligence and artificial intelligence. The phrase "With great power comes great responsibility" is especially relevant when it comes to the use of technology. It requires a forward-thinking mindset where everyone considers the future implications of their actions. This means moving away from the "move fast and break things" mentality and taking a more cautious approach. If we fail to do so, we risk behaving like small children with a very dangerous box of toys, playing with them recklessly and without regard for the consequences. However, Mark said it best when he advised, "AI presents both opportunities and challenges for humans. On the one hand, these AI models can be incredibly valuable for automating tasks, enhancing human creativity, and solving complex problems across various industries. But, on the other hand, by working together, AI and humans can complement each other's strengths and achieve better outcomes than either could independently." We all must recognize the potential impact of our actions and work together to ensure that technology is used responsibly and for the betterment of society. So how will you leverage technology to augment human creativity, help solve complex problems and improve the workplace?

The Intersection Between Marketing and CX Shep Hyken interviews Christoph Trappe, a digital and content marketer and the author of Is Marketing A Good Career? He talks about how marketing can support customer experience and success teams to ensure the brand story resonates with customers throughout their journey. Top Takeaways:   ·      Customer experience, including customer service, is marketing. Create an experience that gests people to say, "I'll be back," and makes them want to share it with others.   ·      Understand what your customers want and deliver consistently. Customers usually have many options. When your product is available in other places, customer experience becomes the differentiator that determines if your customers continue to do business with you or move on to your competitors.   ·      Every company has a story - what they are about, how they work, and what kind of experience their customers can expect of them. Marketing must tell that story to the customer support team so everybody in the company can embody that story.   ·      The frontline customer service and sales reps dealing directly with your customers are part of your marketing department.   ·      Your best marketing campaign comes from customers who have had an experience with your business and tell people about it.   ·      Social media managers are more involved in customer service now than they used to be in years past. Make sure your brand's story is shared with your social media team – and everyone else in the company.   ·       Plus, Christophe (content marketer) and Shep (customer service and experience expert) each share their definition of what a brand is. Tune in!  Quote:  "Marketing is not just about getting people in the door. Marketing is about supporting customer experience and success."     About:   Christoph Trappe is the Director of Content Strategy at Voxpopme. He is a digital and content marketer and author. His latest book, Is Marketing A Good Career?, is now available on Amazon. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

On Livestream Deals, Christoph Trappe joined Ross Brand of Livestream Universe to talk about his new book, Is Marketing a Good Career?Is Marketing a Good Career?: https://amzn.to/3HpW0oDConnect with Christoph Trappe: https://twitter.com/ctrappeEnjoy the podcast?Rate & Review on Apple Podcasts or Podchaser: https://www.rossbrandrecordings.com/rate/Resources:Get your copy of 100 Livestreaming & Digital Media Predictions, Volume 3: https://geni.us/100v3.Ross Brand Recordings website: https://rossbrandrecordings.comGear: https://LivestreamUniverse.com/resourcesGet your podcast website in 5 minutes: https://LivestreamUniverse.com/podpageOriginally livestreamed to Amazon LIve and other destinations via StreamYard.

On Livestream Deals, Christoph Trappe joined Ross Brand of Livestream Universe to talk about his new book, Is Marketing a Good Career?Is Marketing a Good Career?: https://amzn.to/3HpW0oDConnect with Christoph Trappe: https://twitter.com/ctrappeEnjoy the podcast?Rate & Review on Apple Podcasts or Podchaser: https://www.rossbrandrecordings.com/rate/Resources:Get your copy of 100 Livestreaming & Digital Media Predictions, Volume 3: https://geni.us/100v3.Ross Brand Recordings website: https://rossbrandrecordings.comGear: https://LivestreamUniverse.com/resourcesGet your podcast website in 5 minutes: https://LivestreamUniverse.com/podpage

Listen to the episode intro and you'll see I decided to try some AI content tools out.  The tool I mention in the show that is specifically for show notes is down today, so I decided to use ChatGPT for these show notes.  Unfortunately ChatGPT only knows what I tell it about the episode ... which means I basically have to write a description of the episode in order to get it to write a description of the episode ... but here's what it came up with when I asked for a "catchy title and episode description." Title: "Unleashing the Power of Effective Content Teams with Christoph Trappe" Description: In this episode of Grounded Content, we sit down with Christoph Trappe, Director of Content Strategy at Voxpopme and author of "Content Performance Culture." We discuss the importance of creating good effective content teams and cultures and how to unleash the full potential of your team to drive results. Christoph shares his insights and expertise on building high-performing content teams and creating a culture that supports and encourages great content. Tune in to learn how to take your content to the next level. You can find Chrristoph Trappe on Linkedin https://www.linkedin.com/in/christophtrappe/ And you can fine me on Linkedin too https://www.linkedin.com/in/madmotion/ Thanks!! Marion      

Christoph Trappe, a leading live streamer and content strategist, joins Tejas Mehta to discuss implementing a winning content strategy and the tools used for it.

Christoph Trappe is a content marketing strategist and the host of The Business Storytelling Podcast and live-stream has been downloaded over 200,000 times and listened to in more than 100 countries. It was listed as a Top 5 percent podcast to listen to globally – out of 2 million podcasts. It was also listed as a Top 20 storytelling podcast in 2021. In this episode we discuss: The state of podcasting Finding the right revenue model for your content. Exploring and leveraging digital platforms. Follow Christoph on social media: Website Twitter LinkedIn About AAMA: AAMA's mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs. Website Donate LinkedIn  Instagram Twitter YouTube Facebook Merchandise

Christoph Trappe, a leading live streamer and content strategist, joins Tejas Mehta to outline and discuss the fundamental elements of creating a winning content strategy that captures the audience's attention and builds brand engagement.

EP 87. What it takes to create a content performance culture. What is it? Why do you need it? And how do you help create it at work to support your own brand storytelling growth journey? Podcaster and content expert, Christoph Trappe, joins Sarah to discuss.    (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     VIEW SHOW NOTES: https://blog.kindredspeak.com/create-content-performance-culture-christoph-trappe-ep-87    (free) JOIN Marketing With Empathy's Facebook community to connect and network with other brand storytelling strategists: https://urlgeni.us/facebook/mwec  Learn more about your ad choices. Visit megaphone.fm/adchoices

Storytelling is an art that every content marketer needs to master. I know there are many rules around storytelling, but according to our guest Christoph Trappe, best practices are meant to be broken when it makes sense.  In this episode, Christoph will share some amazing tips on how you can become a better storyteller in your content marketing. We will also look at email marketing and how you can improve your emails.  Do you have a podcast that is not gaining traction as much as you'd like? Christoph has some nuggets for you too. Listen in and learn. How to make your storytelling better According to Christoph, breaking the rules sometimes, when necessary, is important. Find a way of telling your story, but don't tell the story the same way all the time. He argues that people are at different funnel levels, and you cannot tell them all the same story. You'll be neglecting some. Christoph's podcast Christoph's podcast was among the top 10 most listened to podcasts in the world. He says his podcasts are live-streamed to different platforms, which has helped him grow his audience widely. He uses restream for his live sessions and maintains the sessions at 27 minutes each. Christoph's inner superpower Christoph believes his inner superpower is persistence. As a content creator, you must do different things until you find something that works for you. Timestamps: [01:28] Getting to know Christoph Trappe [03:04] Tips on how to make your storytelling better [14:40] Christoph's view on email marketing [23:05] Christoph's podcast [25:38] How Christoph manages live streaming [29:27] Christoph's inner superpower Quotes: “Best practices are there to be broken when it makes sense.” “Email is a fantastic way to get in front of people. Storytelling needs to be to the point; you need to make sure people understand what you want from them.” “Length of content is not an indication of it being better, it's also not an indication of being worse. It just depends on the context.” “Content that doesn't get published will never perform its purpose.” Connect with Christoph Trappe: LinkedIn: https://www.linkedin.com/in/christophtrappe  Website: https://www.christophtrappe.com/  Amazon Author's Page: https://www.amazon.com/Christoph-Trappe/e/B018ZSOYR8    If you enjoy the content that we're bringing to you, then please feel free to drop us a review on the platform you're listening to us through. :)

Andrew Abony, CEO of Adbloom, joins me Christoph Trappe on this episode of The Business Storytelling Podcast to discuss the topic, including: What is partner content? How do you get it? When should you use it? And more... Join us and check out Adbloom, a performance-focused growth agency, here: https://adbloom.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message

Trying something new for this episode - a podcast swap with my friend and fellow content marketer Christoph Trappe. Christoph is director of content strategy at Voxpopme, he's also host of the Business Storytelling Show and author of several books including Content Performance Culture and Going Live. What is a podcast swap? Well, basically I'm taking one of his episodes, putting it on my channels, and he's taking one of mine and doing the same thing. On this episode Christoph talks to social media manager Angela Myers to discuss short-form video storytelling - what is it, how can brands implement it, what makes a good story in this format and more. Angela helps small to medium sized businesses use digital storytelling to put their marketing on autopilot, according to her website angelamyerscreative.com. Check out Christoph's work at https://www.christophtrappe.com/.

You regular listeners are probably wondering what's up with an episode drop on a Thursday. We've gotten into a nice weekly rhythm here on Winfluence. But today, I have a treat for you. We're going to drop in on an episode from The Business Storytelling Podcast hosted by my friend Christoph Trappe. He's a smart content marketing guy who, as his show's title might imply, focuses on storytelling for brands and businesses. I was going through his old episodes and found a really good one I thought you should hear, so I reached out and we agreed to each air an episode of each other's shows to our respective audiences.  His and my hope is that if you like his show you hear today, you'll jump over and subscribe so you don't miss a future episode of The Business Storytelling Podcast, too. It's worth adding that to your feed, for sure. Now, the episode I wanted you to hear is actually a couple of years old, but it's with Rachel Miller of SAP. She is a brand-side innovator and thought leader in the influencer marketing space. Christoph and Rachel talk about influencer marketing overall, but then get into the ins and outs of B2B influencers, big brand influencer programs and beyond. It's a useful listen, so we'll drop that in on today's show.  Folks if you haven't heard, well you haven't been listening. But Tagger is one fine influencer marketing platform. They are our presenting sponsor and man, does Tagger come in handy for me. I actually sat out to find creators in a very odd and specific niche last week, but instead of going straight to Tagger's discovery tab and searching for a keyword or topic, I went to its Signals feature. This is where you can drop that keyword or set of keywords and see how much chatter about that brand or topic is out there on the web, then identify the influential voices talking about it. That gives you a head start on finding the more right influencers for your brand or project. I could go on, but you know I use Tagger every day for the influence strategies I work on for my clients. You should at least check it out. Do a free demo at jason.online/tagger today. No commitment or anything, just see how it works.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed: Why execs need to understand and appreciate content strategy How to get useful content out of them How to build trust Sharing results And more... Join Christoph. --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related article here: http://christophtrappe.com/how-to-be-a-good-podcast-guest --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

In this episode we talk with Christoph Trappe, Chief Content Officer at The Authentic Storytelling Project. He explores how livestreaming can be an effective way in forging strong relationships with your audience and how it can be used to help your organization craft omnichannel content.   We went offline for a long time during the pandemic. This episode was pre-recorded in 2021. Forging New Relationships As content marketers, how do we continue to build authenticity and sincerity in our audience relationships? One way to do this is by incorporating livestreaming in your omnichannel strategy. Through livestreaming, you can build audience trust and participation in real time.  Livestreams, Content Creation, and You Livestreamed content can be used to build content among many different channels, and this can start from the beginning of the content creation process. For example, instead of private informational interviews with subject matter experts, why not livestream your discussion for your target audiences? From there, that content can be published as a podcast, turned into articles, email campaigns, and other formats.

Christoph Trappe is a brilliant content marketer at the top of his game. He recently published a great book called “Content Performance Culture,” which I love. In this episode of Content Callout, we talk about the power of voice, podcasting, video, and how brands can take advantage of content and make a bigger impact than they are right now. Outline of This Episode[1:16] The biggest mistakes marketing professionals make with content[4:10] Where to start on your content journey[10:18] Is the podcast market becoming oversaturated? [13:47] What traits make for a good podcast host? [20:38] How AI impacts search results and content[24:15] Define your audience and what makes you unique [26:23] How to connect with Christoph and get his bookResources & People MentionedChristoph's book: Content Performance CultureConnect with Christoph TrappeVoxpopmeChristoph's blog: Authentic StorytellingThe Business Storytelling podcastConnect on LinkedInFollow on TwitterConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Syya Yasotornrat joins Christoph Trappe on this live recording of the Business Storytelling Show to share how to choose topics for your episodes and make them interesting. Join us. Connect with her here: https://www.innovationmediaenterprises.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message

How To Do Strategic Video Content CreatingAre you already using video strategy to create content for your business?In this episode of the SpeakEasy Podcast, Altovise speaks with Christoph Trappe, a content strategist, and podcaster. He creates content that makes a difference and goes deeper than the typical content. Listen in to learn the importance of having a goal and being comfortable when creating video content. What you will learn in this episode:•[1:09] Get to know Christoph and what he does as a content marketer.•[2:17] The importance of having a consistent goal when creating video content.•[4:53] Top tips to keep in mind when before you start creating video content.•[9:02] The different platforms you can use to do a Livestream for your business.•[10:12] Christoph's advice on how to make video content creation a success. Relevant Links:•Website: https://authenticstorytelling.net/ •LinkedIn: https://www.linkedin.com/in/christophtrappe/

Welcome back to another episode with Christoph Trappe. In the last episode, we discussed how to start live streaming. In today's episode, we're going to get specific with six steps we can take to start live streaming. Why Is Live Streaming Taking Off? Live streaming is taking off for many reasons. From the streamer's side, companies are looking for ways to stand out, and live streams are a great way to do that, especially if the streamer has a personality that stands out. They're also fairly easy to produce; I could go live within a few minutes of deciding to do it if I wanted to. It's another opportunity to reach and engage with people, and most major platforms have a way for us to do it. Read more at: https://monetizationnation.com/blog/6-steps-to-start-live-streaming/

Christoph Trappe is a global top 14 content marketer, a top 40 B2B marketer, a top 100 CX thought leader, and a top 24 digital marketer. His fourth book, Going Live, recently came out. It discusses how to get more out of your podcast and content strategy, particularly through live streaming. In today's episode, we're going to dive deep into leveraging live streaming. We'll also discuss Christoph's career, technology, and how to know if we're producing “CRAP”. What is Live Streaming? At the basic level, live streaming means broadcasting on the internet, typically to social media. Most social media platforms have a way for users to live stream on them. What do people do while live streaming? It could be a podcast, interview, event, unboxing, or the streamer might be playing a video game, talking about products, answering questions, etc. There are many options for what to do while live streaming; it all depends on who the streamer is, what they are an expert in, and what their audience wants. Read more: https://monetizationnation.com/blog/how-to-start-live-streaming/

Welcome back to our first guest episode of Season 7 of The Storytelling Lab! Our first guest is Christoph Trappe, Director of Content Strategy at Voxpopme, author, speaker, and host of The Business of Storytelling. Rain and Christophe talk all about the benefits of livestreaming your show and other creative content. Show hosts and content creators -- tune in! See acast.com/privacy for privacy and opt-out information.

Today's podcast guest is with marketing expert Christoph Trappe whose intuition had him go from a corporate career to being a sought-after influencer in the world of marketing. In this podcast interview, Christoph and I talk about intuitive branding and its role from a marketing perspective that is the difference between success and failure for businesses. LinkedIn: https://www.linkedin.com/in/christophtrappe/ Facebook: https://www.facebook.com/OfficialChristophTrappe Instagram: https://www.instagram.com/christophtrappe/ Schedule a Call With Me: https://calendly.com/intuitionology/30-minute-discovery-call

Ever feel like you are spending more time writing content than actually sharing it? You're not alone. It's hard to keep up with the demand for fresh, relevant content, especially when you have a tight deadline and competing priorities.  Live streaming can be a great way to get back on track by giving your followers what they want. An engaging experience that isn't just another article or company blog post. With livestreams, followers can see you or your product in action. Because livestreams are interactive (think Q&A sessions), viewers will come away with tangible takeaways that they'll remember long after the broadcast is over. I'm excited to share our guest, Christoph Trappe, Founder of Voxpopme who is sharing all about how to get more out of your content through live streaming.  Main Topics: How can live streaming help you get your brand out there? How would you tie it into your overall strategy? Should every brand livestream? How can live streaming help with building authentic brand experiences?  Key Takeaways: Live streaming tips as they relate to podcasting especially  Tips on how to start and keep going Top equipment recommendations

What does https://www.youtube.com/hashtag/authenticity (#authenticity) REALLY mean? Why does it matter so much to https://www.youtube.com/hashtag/content (#content) creation? Have you ever wondered what it is like to be a fly on the wall for conversations? Are you having a hard time in finding a podcast and don't have the time to find them? The Mic is Listening! Show is your place to hear Syya Yasotornrat chat with fellow podcasters to learn about their shows and get some 411 on the stories BEHIND the stories! This week, we welcome

Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be even more productive with content. Connect with her here: https://lnkd.in/er4BVZX Grab Christoph's "Going Live" book here: https://amzn.to/3ufSkMt --- Send in a voice message: https://anchor.fm/ctrappe/message

A lot of companies are producing content and campaigns that happen but don't perform. Christoph helps you move your marketing and communications from happening to performing by sharing unique stories more efficiently to reach prospects and retain existing customers. He has run integrated marketing campaigns across many industries, including healthcare, SaaS, information technology, nonprofits and publishing. In his career, he has led teams of journalists, content creators, strategists and designers to successfully drive results. Christoph has worked in a variety of verticals and with a mix of businesses - including startups and established companies and his experience spans the full spectrum of digital strategy and implementation – including social media, SEO, UX collaborations, content strategies and production - to drive results. Today, he's a global top 14 content marketer, top 40 B2B marketer, top 100 CX thought leader and top 24 digital marketer. His blog (www.authenticstorytelling.net) has been listed as a valuable resource in the marketing industry. He's a top 5 percent podcaster. His fourth book covers the topic of Going Live to get more out of your podcast and content strategy. The book published in March 2021. Buy the Book!   The Fixed Ops Mastermind Podcast is powered by Quantum 5 Visit Quantum 5 Join the weekly leaders group Join the group!

Today's episode of the podcast is an interview with Christoph Trappe who is a digital based brand strategist. Christoph has been named as a top content creator, digital marketer and thought leader. Christoph is a journalistic story teller and we talk all about live streaming – how to tell a story and have confidence!   KEY TAKEAWAYS COVERED IN THE PODCAST  Journalistic story telling is telling the story around what people need to know in an engaging style – so people want to read it! Think about what you stand for and what is unique about you – this is what you need to focus on when you tell a story. If you are going to go live you have to be realistic and accept that things do and may go wrong! Before going live - think about what you are going to talk about and how you are going to talk about that topic. Aim for around 40 minutes for your live stream. Decide how often you will go live and commit to it. You have to get used to the idea that people may not show up. If you are streaming into a platform you use a lot, someone will most likely show up! You can stream in multiple places at one time. Try to do a solo episode if you are just starting so you can get used to it, then move on to interviews. It is a lot easier and more fun when you have guests! Going live is not as much prep work for you if you have less time.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…  Don't overthink it, don't feel bad and just keep pushing forward.  HIGHLIGHTS YOU SIMPLY CAN'T MISS  An Introduction to Christoph 02:25 What is journalistic story telling? 03:31 How to tell stories for your business 05:52 Going Live Book 09:42 Things that could go wrong 11:34 Getting started with live streaming 19:05 What if people don't show up? 22:47 Should you go live in multiple locations? 25:29 Solo vs interview 30:15   CHECK CHRISTOPH OUT:  http://authenticstorytelling.net/ (Website) https://fb.com/ctrappe (Facebook) https://instagram.com/christophtrappe (Instagram)   RESOURCES MENTIONED  https://www.amazon.com/Going-live-Live-stream-podcast-people-ebook/dp/B08TW3J3YX?dchild=1&keywords=going+live+christoph+trappe.&qid=1612027452&sr=8-1&linkCode=sl1&tag=theauthstor09-20&linkId=e5eb3a5f872712f03079531ae9939abb&language=en_US&ref_=as_li_ss_tl (Going Live Book)   Transcript Below  Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So as I'm recording this, the sun is shining. My windows are open and the birds are singing. How very grateful I am for a lovely sunny day. Because honestly I just miss the sun so much. If you're not in the UK, then. And you don't know what our weather is like, we do, you know, we have nice summers, but it's not as nice as California, which obviously it's sunny all the time.   And because haven't been to chapel we've had, what's felt like a really long winter. Anyway, also that was such a precious thing to do. Talk about the weather. I'm not here to give you a weather rundown. So this week I've got a podcast interview for you. I'm interviewing Christoph Trappe who is a US based digital brand strategist.   He has been picked as one of the top 14 content marketers and a top 24 digital marketers. And then top 100 CX thought leaders. He's a journalistic storyteller and we talk all about Livestreaming. And we go into the kind of conversations around how easy is it to be a storyteller and what sort of things you needs to do as well as some of the confidence in livestreaming.   So I think this should be a really good one. I am a big fan of telling stories. If you receive my emails, you will know I am. Uh, I like to explain things in a story because I think you understand them better. Anyway, I'm just going to let you dive straight in. I feel like I should intro more, but I think we're good.   I'm going to link off to everything in the

Are producing content and campaigns that just don't perform as well as you'd like? Then join us live today as special guest Christoph Trappe discusses the value of Going Live. Christoph is a global top 14 content marketer, top 40 B2B marketer, top 100 CX thought leader and top 24 digital marketer. His blog (www.authenticstorytelling.net) has been listed as a valuable resource in the marketing industry. He's a top 5 percent podcaster. We'll be discussing his next book that covers the topic of Going Live to get more out of your podcast and content strategy. The book will be published in March 2021

In this episode, we talk about B2B e-commerce with Christoph Trappe, content strategist extraordinaire, host of the Business Branding Podcast, 3x author, and owner of the Authentic Storytelling blog. This episode will teach you all you need to know about creating content that sticks with your audience.  You can learn more about Christoph's new book "Going Live" here.  Music by DanoSongs

StreamYard Connect Ep62https://amzn.to/38rqtkb (Going Live) author Christoph Trappe discusses why you should live stream your podcast. Make live streaming a competitive advantage for your business. It's StreamYard Connect with Ross Brand. ▶️  GO LIVE with STREAMYARD: https://livestreamuniverse.com/Streamyard (https://LivestreamUniverse.com/Streamyard)​.

Today's show is about live streaming and marketing. Join us and Christoph Trappe as we discuss how to live stream, whether it's livestreaming or live-streaming, and how it can elevate your brand.Get Christoph Trappe's livestreaming book at: https://authenticstorytelling.net/going-live-book/Connect With Christoph TrappeWebsite - https://authenticstorytelling.net/LinkedIn - https://www.linkedin.com/in/christophtrappe/Twitter - https://twitter.com/CTrappeAbout Christoph TrappeA lot of companies are producing content and campaigns that happen but don't perform. Christoph helps you move your marketing and communications from happening to performing by sharing unique stories more efficiently to reach prospects and retain existing customers.He has run integrated marketing campaigns across many industries, including healthcare, SaaS, information technology, nonprofits and publishing. In his career, he has led teams of journalists, content creators, strategists and designers to successfully drive results.Christoph has worked in B2B and B2C journalism and even launched a new successful news site with Eastern Iowa News in 2009.Christoph has worked in a variety of verticals and with a mix of businesses - including startups and established companies and his experience spans the full spectrum of digital strategy and implementation – including social media, SEO, UX collaborations, content strategies and production - to drive results.Today, he's a global top 14 content marketer, top 40 B2B marketer, top 100 CX thought leader and top 24 digital marketer. His blog (www.authenticstorytelling.net) has been listed as a valuable resource in the marketing industry. He's a top 5 percent podcaster.His fourth book covers the topic of Going Live to get more out of your podcast and content strategy. The book publishes in March 2021. =====ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it's mainstream pop culture.Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.Find more at https://nerdbrandagency.com/podcast=====ABOUT NERDBRANDNerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.Learn more at https://nerdbrandagency.com=====CONNECT WITH NERDBRANDFacebook: https://facebook.com/nerdbrandagencyInstagram: https://instagram.com/nerdbrandagencyTwitter: https://twitter.com/nerdbrandagencyLinkedIn: https://linkedin.com/company/nerdbrandagency--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support

Is your marketing team expecting to see unrealistic returns on a stand alone piece of content? Have you spent thousands of dollars from your budget on one white paper or one article?  Content performance is about the long game.  A Content Marketing Thought Leader, Podcast Host, the Author of Content Performance Culture, and the Chief Content & Strategy Officer of The Authentic Storytelling Project, Christoph Trappe, challenges marketers to broaden their strategy and realize that great content marketing is not reached with just a one and done approach.   Takeaways: Be open to using newer content mediums such as podcasts and video. These mediums are authentic and can be less time consuming than the written word that has to go through several edits. When creating content, consider if the keywords used are what your buyers are searching for. If not, then your content will not be found. When measuring the success of your content, be sure to set a realistic goal. Think about the size of your current audience and take that into consideration when looking at engagement. Before writing a book, think about what your brand is known for to start. Using the content from previous blog articles can help provide a starting point for the content. If you have already written a book, think about turning the content into a podcast where you discuss the topic of each chapter.  Career Advice from Christoph - Learn a skill that will always be useful and transferrable for something. For example, writing, storytelling, and coding.    Links: LinkedIn: https://www.linkedin.com/in/christophtrappe/ Twitter: https://twitter.com/CTrappe Company: https://authenticstorytelling.net/ The Business Storytelling Podcast: https://authenticstorytelling.net/podcast-links/ Content Performance Culture Book: https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H   Busted Myths: Content marketing can be done successfully as a one and done approach. - This is NOT the case, content marketing is a long-term strategy that needs to be done across several channels, with ongoing adjustments, and provide answers to questions that your buyers have.

Storytelling is becoming the buzz word for new marketing but not all businesses are as excited about it. Find out how to tackle problems brand journalists face in traditional organizations from storyteller, Christoph Trappe. ThinkLikeAJournalist.com See the show notes.