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Dr Roxie Mooney is the CEO and Healthcare Commercialization Strategist of Legacy DNA, who focuses on helping health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. Dr Roxie is also the international best-selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations”, as well as the host of the “COIQ with Dr Roxie” podcast. In this episode, Dr Roxie shares her journey from business to academia, before becoming a leading expert in healthcare innovation and commercialisation within the US market and beyond. Key takeaways: Dr Roxie has spoken at HIMSS and the Connected Health Conference and currently serves as an Associate Professor of Marketing at the Jack Welch Management Institute. With the risk of failure in start-ups being around 95%, it's critical for the industry and the world to learn from experience and work with advisors who have “been there, done that!” to know what works, and what's not going to work. The concept of the early adopter isn't well understood. Innovation doesn't need to be confined to producing software or a MedTech device. The innovation could be the way that the service experience is being offered to the consumer or recipient of healthcare services. Resources and links: https://www.linkedin.com/in/roxiemooney/ https://www.legacy-dna.com/about-us Connect: https://www.linkedin.com/in/yianni-serpanos/ https://www.linkedin.com/company/healthtechx https://www.instagram.com/my_healthtechx/ https://www.meetup.com/HealthTechX/ See omnystudio.com/listener for privacy information.
95% of innovations that are brought to market fail to reach an adequate level of customer adoption or financial ROI. It sounds scary, but it doesn't have to be this way. Today we're talking with healthcare commercialization strategist and digital health advisor Dr. Roxie Mooney, about the steps innovators can take to dramatically increase their chances of being in the other 5%. Why you need an early adopter strategy that focuses on the specifics needs, goals, and desires of the customers who are looking for something new and novel. How to avoid pilot purgatory by negotiating future sales up-front and ensuring you can get value from the pilot along the way. The risks of falling in love with your idea and skipping the all-important customer discovery and market validation step. And no, your mom is not a good source of feedback on your innovation. The benefits of being strategic with your go-to-market timing (i.e., don't rush to market; do rush to customer feedback). How to co-create with your clients without building a product that works only for them. When to convert your early-adopter messaging (i.e., new, never been done before, innovative, etc.) to mainstream messaging (i.e., social proof, trustworthy, reliable, ROI, etc.). This is a rich conversation, and whether you're a startup or innovating within your organization, it's full of things you should be thinking about right now! Dr. Roxie Mooney, DBA Healthcare Commercialization Strategist and Digital Health Advisor Dr. Roxie Mooney helps health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. She advises startups and emerging healthcare brands and has been involved in three successful exits. She currently serves as the Healthcare Commercialization Strategist and Digital Health Advisor of Legacy DNA. She's also the international best-selling author of How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations, as well as host of the podcast and video show “Health Innovators.” In addition to her strategist role, Dr. Roxie is a sought out speaker and educator. She's spoken at HIMSS and the Connected Health Conference, and currently serves as an Associate Professor of Marketing at the Jack Welch Management Institute and an Adjunct Professor of Gender Leadership and Coaching and Consulting at Palm Beach Atlantic University. She's also a Board Member of One Purse, a nonprofit organization committed to restoring the lives and dreams of sex-trafficking survivors. Dr. Roxie holds a DBA with a Marketing Specialization from Walden University, an MS degree in Organizational Leadership from Palm Beach Atlantic University, and a BA degree in Organizational Communications from Rollins College. She has carried out additional post-graduate studies on Disruptive Strategy under Clayton Christensen at Harvard Business School. To learn more about Dr. Roxie's personal and professional work, follow her on LinkedIn: www.linkedin.com/in/roxiemooney. Learn about her company Legacy DNA at www.legacy-dna.com. Links and Resources More on selling/getting things done in Healthcare: Episode 150: How to Turn the Growth Engine on in your Digital Health Startup with Bryan Loomis Episode 149: How Health Systems Think with Neil Carpenter Episode 148: Partnering with Payers w/ Andrew-Adrian Karlin of Highmark Episode 103: Selling to Health Systems: Advice for Digital Health Startups (Part 1) Episode 105: Selling to Health Systems: Advice for Digital Health Startups (Part 2) Episode 85: Lessons on Selling in Healthcare w/ Dom Cappuccilli Also mentioned on the show: Clayton Christensen on what Disruptive Innovation really means. Startup books by Steve Blank (and others he recommends) VideoPeel.com – remotely capture video testimonials from your customers in seconds. The #HCBiz Show! is produced by Glide Health IT, LLC in partnership with Netspective Media.
Members of the HIMSS Media editorial team discuss the top takeways from the Connected Health Conference in Boston, including the changing role of healthcare payers, the challenges of behavior change, worrying digital health adoption stats and more.
For episode 3 of the special Connected Health Conference 2019 Keynote Speakers series, Dr. Kvedar interviews Ariel Garten and Dr. Graeme Moffat of InteraXon, creators of Muse, the brain sensing headband. They have an interesting discussion about neurotechnologies, the benefits that Muse provides to help individuals achieve a relaxed-focus mental state and how real-time biometric... Read more »
In this special Connected Health Conference 2019 Keynote Speakers episode, Dr. Kvedar has a fantastic conversation with Dr. Judson Brewer, Director of Research & Innovation, Mindfulness Center, Brown University School of Public Health and Founder of MindSciences. They discuss Jud’s study of mindfulness, how digital therapeutics can help us break bad habits and how we... Read more »
In this special Connected Health Conference 2019 Keynote Speakers episode, Dr. Kvedar interviews Steve Wretling, Chief Technology and Information Officer of HIMSS. They discuss driving innovation within HIMSS, how immersive technologies are demonstrating positive results for chronic behavioral health conditions and how Steve views technology’s potential impact on patient engagement. Don’t miss Steve’s keynote address at... Read more »
Many healthcare innovators underestimate what it takes for their innovations to achieve market success. What are the three lenses of innovation that health innovators must get right to increase their chances of success? How do these factors influence commercialization? On this episode, we talk about the three things innovators need to consider when bringing healthcare innovations to market. Just because your innovation solves a real problem or is technically and functionally superior to competing solutions, doesn’t mean it will automatically reach commercial success. -Dr. Roxie Mooney 3 Takeaways Desirability: innovators should ask themselves if the problem the product is trying to solve is a priority for the healthcare system. In order to find out if your innovation is viable, ask yourself if the product is worth it, and if you have realistic estimates of sales and revenue. Just because there’s a market for a solution, doesn’t mean it will be viable for the business. To determine if an innovation has feasibility, you need to have the resources and capabilities to build a competitive advantage and differentiation in the market. If we can validate the desirability, viability, and feasibility of our innovation, we will be able to confirm product-solution fit and product-market fit. When we accomplish those two things, we will be able to move towards commercial success. To learn about the Product Co-Creation Workshop at the Connected Health Conference, go to https://www.connectedhealthconf.org/boston/2019.
Healthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Information Architecture: For the Web and Beyond — a book by Louis Rosenfeld, Peter Morville & Jorge Arango Patient Protection and Affordable Care Act — a Wikipedia article Epic, Cerner — some of the popular out-of-the-box solutions for hospitals HL7 — standards for electronic health information Healthcare Design Is About More Than Aesthetics UX Ecosystems: Designing a Patient’s Path to Health Care Healthcare: The other UX design Healthcare UX: a journey just begun Design for Care: Innovating Healthcare Experience — a book by Peter Jones UXD Healthcare, Connected Health Conference — popular healthcare UX conferences Follow Chris on Medium Follow Chris on Twitter: @chris_kiess Today's Sponsor This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US — they were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at gusto.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Don’t miss this last episode of our special Connected Health Conference mini season featuring a very impactful interview with James Vlahos. Listen as he shares the story with Dr. Kvedar of how the loss of his father led to the creation of the “Dadbot”. Their conversation raises many important questions about the intersection of AI... Read more »
Episode 3 of our Connected Health Conference mini-season features engagedIN founder Dr. Kyra Bobinet. She talks with Dr. Kvedar about the science behind behavior change, her experiments at changing her own behaviors and how her experiences shaped her view of design thinking in healthcare. Click here to listen to more episodes of Well / Connected
Episode 2 of our special mini-season featuring Connected Health Conference speakers is a fascinating conversation between Dr. Kvedar and Rosalind Picard, Professor at MIT Media Lab and Director of Affective Computing Research. Listen in as they discuss Rosalind’s work to integrate emotion recognition in robots and computers, her expansion into autism research and the development... Read more »
For Episode 1 of our special Connected Health Conference edition of Well / Connected, Dr. Joe Kvedar speaks with Ajit Pai, Chairman of the FCC. Listen in as they discuss the need for telehealth, equity access to healthcare in general and the availability of broadband as a social determinant of overall health and wellbeing. Click... Read more »
In this episode, Teri welcomes Devin Nadar, the Partnerships Manager for the Innovation and Digital Health Accelerator at Boston Children’s Hospital. If you have been following the voice first health scene you know that Boston is a hub for this type of innovation and Boston Children’s Hospital is certainly at the forefront of this.Devin focuses on cultivating partnerships with industries, startup, and other innovative leaders. She started out working at Athena Health in Boston, an electronic medical record and billing company. Eventually she found an incredible opportunity at Boston Children’s Hospital to be a more integral part of the innovative ecosystem that they have, and to see an idea from its creation all the way through product development and launch.Key points from Devin Nadar!Boston Children’s Hospital is pushing the boundaries of what technology can do for the hospital and for patients.They saw an opportunity with voice that is an exciting new medium where they could reach families at home.KidsMD SkillKidsMD was their first skill that was launched over two years ago. KidsMD is an Alexa Skill that provides trusted content from pediatric experts. It takes the Boston Children’s Hospital expertise and makes it available to patients in their home. It allows parents to be able to ask about common symptoms. It also integrates with a smart thermometer that takes a child’s temperature. Based on the temperature, and the child’s age and weight, you can get dosing recommendations for common medications.To deal with potential liability issues, the users will hear disclaimers. The skill is a reference tool but it does not replace bringing a child to a physician.The personal information is not stored in the skill. Once smart speakers are HIPAA compliant there will be many more opportunities for more applications.KidsMD continues to have new users; there are usually about 200 unique users per week.They have had over 100,000 interactions in that two year period.They are in the process of releasing version 2 of KidsMD in the next couple of months.Flu Doctor skillIn collaboration with Seattle Children’s Hospital, the Flu Doctor skill was just released. This will provide answers to common questions around the flu vaccine, to help people better understand what the flu vaccine is, who should get it, and when.There are a number of different videos and audio recordings to help answer common questions.The skill will prompt users on different things one can ask, including an integration with vaccine finder to help people find the closest location to get the flu vaccine.One of the opportunities Boston and Seattle Children’s Hospitals saw in this space was the ability to provide trusted pediatric information from a reliable source.The skill is about empowering parents, and about empowering patients, and that will lead to healthier kids.The timeline for developing the Flu Doctor skill was about 2 months.Voice.Health Summit on October 17, 2019Boston Children’s Hospital is hosting the Voice.Health Summit and it’s the official pre-event for the Connected Health Conference in Boston.There will be experiential rooms, with live skills to simulate the patient at home, the patient in the waiting room, and the patient in the exam room.It will be about understanding what is going on in voice technology, with lots of demos and hands-on experiences.Links and Resources in this EpisodeVoice.Health SummitInnovation & Digital Health Accelerator, Boston Children’s HospitalDevin Nadar on LinkedInDr. Teri Fisher on TwitterDr. Teri Fisher on LinkedInPlease leave a review on iTunes See acast.com/privacy for privacy and opt-out information.
In this podcast, John Marchica has Dr. Adeel Yang at the table to discuss his newest venture, Medumo. Medumo’s CareTours™ are digital "instructional pathways" that healthcare providers can rapidly customize to guide patients throughout treatments and procedures in the most effective, scalable way possible. Medumo was highlighted at the Connected Health Conference in 2017, looking at “Digital Health Startups Working with Large Health Systems - Lessons Learned.” Here are some of the interview highlights: What is Medumo and how does it help both the patients and their providers? Current key gaps in health care along the patient’s health care journey and how Medumo addresses these through its digital platform. How the Medumo team has managed to succeed in the health start-up world. Speaker Bios Dr. Yang is the co-founder and CEO of Medumo, a PULSE MassChallenge digital health startup offering an intelligent patient navigation platform that creates value for hospitals by improving operational efficiency and patient outcomes through validated clinical algorithms. Prior to Medumo, Dr. Yang co-founded Picmonic, a venture-backed e-learning company addressing the needs of students in the healthcare profession. He raised venture funding and built an online community of over 250,000 learners in over 100 countries. He has been an active investor and worked with a medical technology focused venture capital firm. He completed his medical degree at the University of Arizona with research distinction and holds multiple patents and publications. Through Medumo, Dr. Yang hopes to leverage his experience in education technology to dramatically improve patient adherence, lower healthcare cost, and improve health outcomes. John Marchica is a veteran health care strategist and CEO of Darwin Research Group. He was the founder and CEO of FaxWatch, a leading business intelligence and medical education company and two-time member of the Inc. 500 list of America's fastest growing companies. John is the author of The Accountable Organization and has advised senior management on strategy and organizational change for more than a decade. John earned his B.A. in economics from Knox College, an MBA and M.A. in public policy from The University of Chicago, and completed his Ph.D. coursework and doctoral exams in clinical epidemiology and health economics at The Dartmouth Institute for Health Policy and Clinical Practice. He is a faculty associate in the W.P. Carey School of Business and the College of Health Solutions at Arizona State University. About Darwin Research Group Darwin Research Group Inc. provides advanced market intelligence and in-depth customer insights to health care executives, with a strategic focus on health care delivery systems and the global shift toward value-based care. Darwin’s client list includes forward-thinking biopharmaceutical and medical device companies, as well as health care providers, private equity, and venture capital firms. The company was founded in 2010 as Darwin Advisory Partners, LLC and is headquartered in Scottsdale, Ariz. with a satellite office in Princeton, N.J.