Podcast appearances and mentions of Steve Blank

Mike Vichich is the Co-founder and CEO of Pursuit, which helps companies generate more revenue from the public sector.We talk about how AI is changing Helmer's 7 Powers, how it's impacting the government, if DOGE is actually working, building a startup in the Midwest, and how to disagree with your team.We also get into Mike's prior company Wisely, and how they went from $11 in the bank account and unable to pay payroll for six months, to over $10 million ARR and a $187 million exit to Olo, a public company.Thanks to Jack Altman and Blake Robbins for their help brainstorming topics for Mike!Timestamps:(3:21) How AI changes Helmer's 7 Powers(17:06) What becomes important in AI-first economy(21:02) How AI interfaces with the government(24:02) “The rules intended to save taxpayer money ironically cause taxpayer money to be wasted”(29:34) How change orders impact public sector costs(33:20) Why DOGE has not impacted US government spending yet(38:15) Three pieces of wisdom from 2nd-time founders(41:44) Starting Pursuit to make selling to the public sector as easy as the private sector(45:35) Why cities grow expenses 5x faster than tax revenue(51:42) Pros + Cons of building startups in Ann Arbor, MI(57:43) Hiring talent density in the Midwest(59:30) Starting his first company to fix consumer credit cards(1:08:50) Pivoting Wisely to restaurant loyalty(1:12:49) $11 in the bank, missing payroll for six months(1:15:21) Embarrassing demo at an Ann Arbor tech meetup(1:18:18) Why CEOs don't always have to be right(1:20:54) How to disagree(1:25:48) Hiring at Pursuit(1:28:30) “A bad day with customers is better than the best day in the office”(1:31:33) Crashing their first customer's PoS on Labor Day Weekend(1:35:55) Using “The Cadence” to hit $10M ARR(1:41:55) Selling Wisely to Olo for $187MReferencedCheck out Pursuit: https://www.pursuit.us/The Four Steps to the Epiphany by Steve Blank: https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507Ann Arbor New Tech Meetup: https://www.meetup.com/a2newtech/How to Disagree: https://www.paulgraham.com/disagree.htmlThe Cadence by David Sacks: https://sacks.substack.com/p/the-cadence-how-to-operate-a-saas-startup-436aa8099e8Follow MikeTwitter: https://x.com/mikevichichLinkedIn: https://www.linkedin.com/in/mikevichichFollow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/

Product management is a complex and multifaceted role that requires a delicate balance of strategy, organization, and communication. In order to effectively manage products from ideation to launch and beyond, product managers need the right tools at their disposal. This is where product management tools come into play.  Hubert Palan, the founder and CEO of Productboard, is a key figure in the evolution of product management tools, drawing from his extensive background as an engineer turned product manager. He recognized the pressing need for a dedicated platform that addresses the unique challenges faced by product managers, emphasizing customer-centricity and segmentation, a perspective shaped by his studies under Steve Blank at UC Berkeley.  Traditional tools like Jira and Asana, according to Palan, often fall short in catering to the nuanced needs of product management, prompting the creation of Productboard to fill this gap, which now serves over 6,000 clients including major players like Zoom and JPMorgan Chase. By leveraging visual communication tools and focusing on customer segmentation, Palan believes product managers can better understand and cater to their target audience, ultimately driving product success and organizational growth.  Resource Links Follow Hubert Palan on LinkedIn Follow Hubert Palan on X (formerly Twitter) Explore Productboard Learn about Steve Blank's Lean Startup philosophy Follow Holly on LinkedIn Visit the Product Science Group website Explore Product Science Workshops    Quotes from Hubert Palan: “Because at the end of the day you have to make a decision. Do I add another use case? Do I satisfy a new need, Do I expand the set of capabilities that my product has or do I double down on what the use case that I already have, but make them better or improve the usability? And that's every day.” Hubert Palan (18:06) “Frequently Personas are more like a design user Personas as opposed to Persona representing the business market segments that product managers need to think about. Because at the end of the day it needs to be a viable business, not just a product that satisfies needs of a specific user.” - Hubert Palan (21:16) “It's challenging and there's no shortcut, unfortunately. I mean, you have to do the workshops, you have to communicate frequently. You need to do the AMA sessions, you need to have the big 10-page document and then a summary of it. And it's constant communication, constant coordination.” - Hubert Palan (31:54)  Lab Notes Lab Note 603.1: Roadmaps are a conversation, not a one-way document.  Lab Note 603.2: Tools like roadmaps, customer interview snapshots, ideal customer profiles, competitive landscapes, and journey maps help leaders share context and set direction.  Lab Note 603.3: For more valuable personas, enrich them with data and an understanding of both behavior and business opportunities.  Lab Note 603.4: Find simple questions to identify who is best suited to get value from your product.  Ready to elevate your product leadership game? Dive deep into practical solutions for real-world product challenges. Register now: productsciencegroup.com/services View the transcript and the ⁠full episode description on the Product Science Podcast website here.⁠

Startup Ethics: Albatross or Essential? by Steve Blank

The Curse of a New Building by Steve Blank

SuperMac War Story 5: Strategy versus Relentless Tactical Execution — the Potrero Benchmarks by Steve Blank

Perché così tante startup falliscono? E come puoi evitarlo? In questo episodio, ti portiamo dietro le quinte del successo imprenditoriale, svelando gratuitamente alcuni dei primi passi fondamentali del nostro percorso di incubazione Startup Builder.  Scoprirai come fare interviste di validazione efficaci, utilizzare smoke test e sviluppare un MVP per mettere alla prova la tua idea di business prima ancora di iniziare. Ascolta questo episodio e prendi appunti per fare tue strategie pratiche che possono fare la differenza tra successo e fallimento durante il lancio della tua startup. -------------

Steve Blank, father of the Lean Startup movement, discusses the critical need for innovation in national defense. He explores how Silicon Valley's startup mentality could revolutionize military acquisition and preparedness, highlighting the urgent need for change in the face of evolving global threats. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lenny's Podcast: Product | Growth | Career ✓ Claim : Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Seth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lenny's Podcast: Product | Growth | Career ✓ Claim Key Takeaways  A brand is not a logo; it is a promise and what the customer expects from your product The goal is not to make the product perfect for you, it is to delight your customer The key to building a brand: Make a promise and keep it Do not sacrifice your agency over the four most crucial things that you should be choosing: your customers, competition, source of validation, and distributionOn the role of tension in strategy: The customer should consider what their life would be like if your product delivers on what it promises to do “If it scares you, it might be a good thing to try.” – Seth Godin Better waves make better surfers: Much of your success is determined by choosing the wave and not the skills that you have  Professionals do their work in a non-narcissistic way: You can't paint a picture of where you want to go; instead, you should paint a picture of where theywant to goBe of service to others! “It is very difficult to change what people want, but it is helpful to offer people a chance to get where they always wanted to go in the first place.” – Seth Godin  Read the full notes @ podcastnotes.orgSeth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lenny's Podcast: Product | Growth | Career ✓ Claim Key Takeaways  A brand is not a logo; it is a promise and what the customer expects from your product The goal is not to make the product perfect for you, it is to delight your customer The key to building a brand: Make a promise and keep it Do not sacrifice your agency over the four most crucial things that you should be choosing: your customers, competition, source of validation, and distributionOn the role of tension in strategy: The customer should consider what their life would be like if your product delivers on what it promises to do “If it scares you, it might be a good thing to try.” – Seth Godin Better waves make better surfers: Much of your success is determined by choosing the wave and not the skills that you have  Professionals do their work in a non-narcissistic way: You can't paint a picture of where you want to go; instead, you should paint a picture of where theywant to goBe of service to others! “It is very difficult to change what people want, but it is helpful to offer people a chance to get where they always wanted to go in the first place.” – Seth Godin  Read the full notes @ podcastnotes.orgSeth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• Blog: http://seths.blog/• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Seth Godin is a legend. He's a marketer, teacher, entrepreneur, and author of more than 20 books, including Purple Cow, Permission Marketing, and Linchpin. He also writes one of the most popular and longest-running blogs in the world (approaching publishing 10,000 in a row!) and continues to shape how we think about marketing, brand, product, and creating lasting change in the world. In our conversation, we discuss:• How to build remarkable products that spread• The four critical strategic choices that determine your future• How to develop good taste and high standards• The role of tension in great strategy• How Seth used Claude to write his newest book• Much more—Brought to you by:• DX—A platform for measuring and improving developer productivity• Vanta—Automate compliance. Simplify security• Paragon—Ship every SaaS integration your customers want—Find the transcript at: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products—Where to find Seth Godin:• X: https://x.com/thisissethsblog• LinkedIn: https://www.linkedin.com/in/sethgodin• Website: https://www.sethgodin.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Seth's background(05:17) Understanding good taste and upholding high standards(08:09) Become the best at whatever you do(09:48) Seth's journey as a product manager(14:09) What people often get wrong when building products(16:00) Building a brand in the age of AI(19:04) Using AI to enhance writing(22:40) Four critical elements for an effective strategy(27:38) The role of tension in strategy(29:15) The concept of the purple cow(33:11) "Safe is risky"(34:56) The power of systems(37:07) Better waves make better surfers(38:10) Rebranding vs. re-logoing(43:07) Empathetic leadership(44:14) Conclusion and farewell—Referenced:• Seth Godin on the Tim Ferriss Show: https://tim.blog/2024/03/20/seth-godin-3/• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Spinnaker: https://spinnaker.io• Ray Bradbury: https://en.wikipedia.org/wiki/Ray_Bradbury• Arthur C. Clarke: https://en.wikipedia.org/wiki/Arthur_C._Clarke• Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov• Roger Zelazny: https://en.wikipedia.org/wiki/Roger_Zelazny• Herbie Hancock: https://en.wikipedia.org/wiki/Herbie_Hancock• Fahrenheit 451 (game): https://www.filfre.net/2013/09/fahrenheit-451-the-game/• RTFM: https://en.wikipedia.org/wiki/RTFM#• Intercom: https://www.intercom.com• Claude: https://claude.ai• ChatGPT: https://chatgpt.com• Anthropic: https://www.anthropic.com• Steam: https://store.steampowered.com• P.F. Flyers: https://pfflyers.com• Steve Blank's website: https://steveblank.com• Marissa Mayer on X: https://x.com/marissamayer• Jaguar unveils new logo ahead of electric relaunch: https://www.bbc.com/news/articles/cgr0pw00n7qo• IHOP Becomes IHOb, the International House of ... Burgers: https://www.npr.org/2018/06/11/618844977/ihop-becomes-ihob-the-international-house-of-burgers• Oreo's Super Bowl Power-Outage Tweet Was 18 Months in the Making: https://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3• Tesla's New ‘Ludicrous Mode' Makes the Model S a Supercar: https://www.wired.com/2015/07/teslas-new-ludicrous-mode-makes-model-s-supercar—Recommended books:• This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life): https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N• Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Steve Blank is one of Silicon Valley's most persistent hackers. As the pioneer of the Lean Startup movement, Blank has changed how startups are built, how entrepreneurship is taught, how science is commercialized, and how companies and the government innovate. And now, as a Stanford professor, he's focused on hacking contemporary United States diplomacy and warfare. So what does Blank make of Elon Musk's attempts to make the Federal government more efficient? Will the American future be owned by SpaceX rather than NASA? And what does that tell us about the value of the Federal U.S. bureaucracy in the 21st century?Eight-time entrepreneur-turned-educator Steve Blank is credited with launching the Lean Startup movement. He's changed how startups are built, how entrepreneurship is taught, how science is commercialized, and how companies and the government innovate. Recognized as a thought leader on startups and innovation, Steve was named one of the Thinkers50 top management thinkers and recognized by the Harvard Business Review as one of 12 Masters of Innovation. His Harvard Business Review cover story (May 2013) defined the Lean Startup movement. He teaches his Lean LaunchPad class at Stanford, Berkeley, Columbia and NYU, among others; and created the National Science Foundation Innovation Corps that is now the standard for science commercialization in the U.S. His Hacking for Defense class at Stanford is revolutionizing how the U.S. defense and intelligence community deploys innovation with speed and urgency, and its sister class, Hacking for Diplomacy, is doing the same for foreign affairs challenges managed by the U.S. State Department. A prolific writer and speaker, Steve blogs at www.steveblank.com. His articles regularly appear in Forbes, Fortune, The Atlantic and Huffington Post.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

Did you like the episode? Send me a text and let me know!!Mastering Minimum Viable Products (MVP) with AI InsightsIn this episode of Business Conversations with Pi, host Scoob and his AI co-host Pi, developed by Anthropic, delve into critical topics for new entrepreneurs. They discuss what a Minimum Viable Product (MVP) is, the importance of overcoming perfectionism, and strategies for launching an MVP effectively. They also provide valuable post-launch steps, recommend insightful books, and emphasize the importance of learning and iterating based on user feedback. Tune in for actionable advice and AI-enabled insights to help turn your startup dreams into reality."The Lean Startup" by Eric Ries: "Hooked" by Nir Eyal "The Startup Owner's Manual" by Steve Blank"The Mom Test" by Rob Fitzpatrick"Running Lean" by Ash Maurya00:00 Introduction to Business Conversations with Pi01:50 Defining the Minimum Viable Product (MVP)03:07 Strategies for Launching Your MVP05:02 Post-Launch Steps and Overcoming Perfectionism06:46 Recommended Reading for Entrepreneurs07:55 Final Thoughts and Encouragement08:29 Conclusion and Next Steps Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.comIf you would like to be coached on your entrepreneurial adventure please email me at for a 2 hour free discovery call! This is a $700 free gift to my Skoobelievers!! Contact me Now!! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom

Steve Blank is an Adjunct Professor at Stanford University, where he co-created the "Hacking for Defense" curriculum for the Department of Defense. As a consultant to top defense and intelligence organizations, Steve brings cutting-edge strategies to the national security sector. Before entering academia, Steve built eight different startups. He helped launch the Lean Startup movement with his May 2013 Harvard Business Review cover story. Steve also authored the acclaimed business books "The Four Steps to the Epiphany" and "The Startup Owner's Manual.” This episode's is guest host is Meka Asonye, a Partner at First Round Capital. Before joining First Round as an investor, Meka led go-to-market teams at both Stripe and Mixpanel. – In today's episode we discuss: Commercial versus military market strategies Finding mission solution fit The hidden challenges most startups miss Building relationships in National Security The new generation of “defense founders” Much more – Referenced: Alexander Osterwalder: https://www.linkedin.com/in/osterwalder/ Department of Defense: https://www.defense.gov/ Eric Ries: https://www.linkedin.com/in/eries/ Hacking for Defense: https://hackingfordefense-prod.stanford.edu/ How Saboteurs Threaten Innovation: https://steveblank.com/2024/07/30/why-large-organizations-struggle-with-disruption-and-what-to-do-about-it/ How to find your customer in the Dept of Defense: https://steveblank.com/2024/09/17/the-directory-of-dod-program-executive-offices-and-officers-peos/ Mission Model Canvas: https://steveblank.com/2019/09/ Pete Newell: https://www.linkedin.com/in/petenewell/ Special Operations Command: https://www.socom.mil/ The Frozen Middle: https://steveblank.com/2024/07/30/why-large-organizations-struggle-with-disruption-and-what-to-do-about-it/ The Hacking for Defense Manual: https://stanfordh4d.substack.com/p/the-hacking-for-defense-manual-a The Hacking for Defense Course: https://www.h4d.us/ The lean launchpad at Stanford: https://steveblank.com/2011/05/10/the-lean-launchpad-at-stanford-–-the-final-presentations/ The Secret History of Silicon Valley: https://steveblank.com/secret-history/ – Where to find Steve: LinkedIn: https://www.linkedin.com/in/steveblank/ Twitter/X: https://twitter.com/sgblank Website: https://steveblank.com/ – Where to find Meka: LinkedIn: https://www.linkedin.com/in/mekaasonye/ Twitter/X: https://x.com/bigmekastyle – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Introduction (02:27) Validating ideas for defense products (03:57) Guide to military sales and procurement (07:15) Rethinking GTM strategies (10:13) Building a network in national security (15:07) The dual-use debate (18:35) Behind the rising number of “defense founders” (22:30) “Mission solution fit” (24:35) Breaking new ground in military tech (26:09) Essential resources for any defense founder (28:59) What's missing from Silicon Valley

Silicon Valley Entrepreneur and author Steve Blank thinks way outside the Washington DC beltway.  The Stanford Professor who teaches courses on lean start-ups, innovation and the art of entrepreneurship – also blogs regularly. It may not be a state secrets that one of his blogs published earlier this year about why large organizations struggle with disruption – and what to do about it – was a not-so-veiled reference to the pentagon. State Secrets host Suzanne Kelly sits down with Blank to talk about it.

Stephen Plume has more than 20 years of success in venture, executive leadership, and consulting. He is a General Partner of an early-stage venture fund since 2019, driving business strategy and coaching executives in the portfolio. In this episode, Stephen discusses how AI is shifting pricing models from human-based to consumption-based metrics. He emphasizes the importance of identifying the right value metric that resonates with customers encouraging businesses to experiment with pricing to uncover hidden revenue and margin opportunities.   Why you have to check out today's podcast: Gain insights into the cutting-edge pricing strategies for AI companies and how these differ from traditional user-based models to get a glimpse of the future of tech pricing. Learn about actionable strategies like identifying the right value metric and conducting low-risk pricing experiments, which can help businesses capture hidden revenue and improve margins. Deep dive into how venture capitalists think about returns, risk, and value, which can benefit entrepreneurs and business owners seeking to understand how to attract investment.   "There is so much opportunity to learn from low-risk pricing experiments, and people worry so much about their reputation. Get over that feeling, go out and experiment, and learn from it." - Stephen Plume   Topics Covered: 01:54 - A funny thing about Stephen not related to pricing 02:46 - How he found his way into pricing 04:21 - Reflecting on his first pricing project with Sybase 05:57 - Contrasting enterprise-level pricing with startup pricing, highlighting the complexity of pricing for larger companies  09:12 - The importance of focusing on the Ideal Customer Profile (ICP) for early-stage companies 10:39 - Explaining how companies often face pricing erosion as they grow and introducing the concept of 'layering' and 'fencing' 16:38 - Discussing how companies, like HubSpot and Salesforce, often start by solving a specific problem with a focused solution but later expand by adding numerous features and add-ons 17:27 - Delving into the concept of competitive positioning 21:40 - The importance of delivering significant value to customers to motivate a decision to switch from a competitor or the status quo 25:09 - Sharing insights about pricing for AI companies and broader trends in AI adoption 29:14 - Discussing the concept of pricing metrics in the context of AI and SaaS 30:32 - Stephen's best pricing advice   Key Takeaways: "When I'm working with early stage companies my drumbeat is, don't worry about anybody else right now, worry about your ideal customer profile. Because they are the ones who, by definition because math is a thing, will pay you more money faster than anyone else." - Stephen Plume "In the venture world what I tell the early companies I work with is, for someone to take a bet on you, they're expecting venture returns. They need to be getting 10X their money out. That's not just the investors. That's the customers need to be getting 10X their cost out, or they're not going to adopt you." - Stephen Plume "The advantage of a platform growing to solutions is, if you do it right, your margins improve rather dramatically." - Stephen Plume   People/Resources Mentioned: Sybase: https://en.wikipedia.org/wiki/Sybase Salesforce: https://www.salesforce.com/ap/?ir=1 Cisco: https://www.cisco.com/#tabs-35d568e0ff-item-194f491212-tab Regis McKenna: https://en.wikipedia.org/wiki/Regis_McKenna Geoffrey Moore: http://geoffreyamoore.com Steve Blank: https://steveblank.com HubSpot: https://www.hubspot.com Zoom: https://zoom.us LinkedIn: https://www.linkedin.com Siebel: https://www.oracle.com/ph/cx/siebel/ Zendesk: https://www.zendesk.com Intercom: https://www.intercom.com Clayton Christensen: https://en.wikipedia.org/wiki/Clayton_Christensen   Connect with Stephen Plume: LinkedIn: https://www.linkedin.com/in/stephenplume/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

What Does Product Market Fit Sound Like? This. by Steve Blank

In this 2-part special edition series, guest Steve Blank, co-founder of the Gordian Knot Center for National Security Innovation at Stanford University, speaks with N2K's Brandon Karpf about national security and the dilemma of technology disruption. In this series, Steve Blank, a renowned expert in national security innovation, explores the critical challenges facing the U.S. Department of Defense in a rapidly evolving technological landscape. From the rise of global adversaries like China to the bureaucratic obstacles hindering defense innovation, Blank breaks down the “dilemma of technology disruption” in national security. Learn how the U.S. can overcome its outdated systems, accelerate innovation, and prepare for the future of defense technology. Whether you're interested in defense tech, cybersecurity, or government innovation, this episode offers deep insights into the intersection of national security and technological disruption. For some background, you can check out Steve's article “Why Large Organizations Struggle With Disruption, and What to Do About It.” Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Ryan Connell sits down with the legendary Steve Blank, adjunct professor at Stanford and co-founder of the Gordian Knot Center for National Security Innovation, to discuss the need for disruptive innovation and execution in the DoD. Steve shares his insights on the importance of adopting new methodologies, creating a culture that supports rapid innovation, and challenging the frozen middle. We also learn all about Steve's experience co-founding Hacking for Defense, the Lean Startup Methodology, and the Gordian Knot Center. Tune in for an inspiring and honest conversation on the reality behind defense innovation. TIMESTAMPS: (0:47) Steve's entrepreneurial journey (1:30) What is Hacking for Defense? (3:37) Why we need to balance execution and innovation (5:30) The SpaceX case study (8:44) The state of innovation in the DoD (11:05) Why tech adoption is so difficult (15:45) The key to fast-tracking disruption in acquisitions (19:13) The problem with most senior leaders (26:31) The Lean Startup Methodology (33:20) Steve's definition of “innovation” (35:05) The purpose behind the Gordian Knot Center for National Security Innovation LINKS: Follow Ryan: https://www.linkedin.com/in/ryan-connell-8413a03a/ Follow Steve: https://www.linkedin.com/in/steveblank/ Gordian Knot Center: https://gordianknot.stanford.edu/ CDAO: https://www.ai.mil/ Tradewinds: https://www.tradewindai.com/

In this 2-part special edition series, guest Steve Blank, co-founder of the Gordian Knot Center for National Security Innovation at Stanford University, speaks with N2K's Brandon Karpf about national security and the dilemma of technology disruption. In this series, Steve Blank, a renowned expert in national security innovation, explores the critical challenges facing the U.S. Department of Defense in a rapidly evolving technological landscape. From the rise of global adversaries like China to the bureaucratic obstacles hindering defense innovation, Blank breaks down the “dilemma of technology disruption” in national security. Learn how the U.S. can overcome its outdated systems, accelerate innovation, and prepare for the future of defense technology. Whether you're interested in defense tech, cybersecurity, or government innovation, this episode offers deep insights into the intersection of national security and technological disruption. For some background, you can check out Steve's article “Why Large Organizations Struggle With Disruption, and What to Do About It.” Learn more about your ad choices. Visit megaphone.fm/adchoices

An FTC report confirms online surveillance and privacy concerns. Ukraine bans Telegram for state and security officials. Sensitive customer data from India's largest health insurer is leaked. German law enforcement shuts down multiple cryptocurrency exchange services. HZ RAT sets its sights on macOS systems. Stolen VPN passwords remain a growing threat. Law enforcement dismantles the iServer phishing-as-a-service platform. Today's guest is Steve Blank, co-founder of the Gordian Knot Center for National Security Innovation at Stanford University, talking with N2K's Brandon Karpf about national security and the dilemma of technology disruption. CISA's boss pushes for accountability.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today's guest is Steve Blank, co-founder of the Gordian Knot Center for National Security Innovation at Stanford University, talking with N2K's Brandon Karpf about national security and the dilemma of technology disruption. For some background, you can check out Steve's article “Why Large Organizations Struggle With Disruption, and What to Do About It.” To listen to Brandon and Steve's full conversation, check out our Special Edition series that will run over the next two Sundays in our CyberWire Daily podcast feed.  Selected Reading FTC Staff Report Finds Large Social Media and Video Streaming Companies Have Engaged in Vast Surveillance of Users with Lax Privacy Controls and Inadequate Safeguards for Kids and Teens (Federal Trade Commission) Ukraine bans Telegram on state and military devices (The Record) Hacker selling 7 TB of Star Health Insurance's customer data using Telegram (CSO Online) German Government Shuts Down 47 Exchanges, Says They're Tied To ‘Illegal Activity' (CoinDesk) New MacOS Malware Let Attackers Control The Device Remotely (Cyber Security News) More Than Two Million Stolen VPN Passwords Discovered (Security Boulevard) High-risk vulnerabilities in common enterprise technologies (Rapid7 Blog) Law Enforcement Dismantles Phishing Platform Used for Unlocking Stolen Phones (SecurityWeek) Insecure software makers are the real cyber villains – CISA (The Register)  Share your feedback. We want to ensure that you are getting the most out of the podcast. Please take a few minutes to share your thoughts with us by completing our brief listener survey as we continually work to improve the show.  Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Co-Founder of the Gordian Knot Center for National Security Innovation, Steve Blank, joins Jeanne Meserve for a conversation on defense innovation and ensuring U.S. competitiveness in technology. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit scsp222.substack.com

Today's guest is Steve Blank, an Adjunct Professor at Stanford University. Steve is widely regarded as the father of modern entrepreneurship. Prior to academia, Steve's career spanned eight different startups. Credited with launching the Lean Startup movement and the curriculums for the National Science Foundation Innovation Corps and Hacking for Defense and Diplomacy, he's changed how startups are built; how entrepreneurship is taught; how science is commercialized, and how companies and the government innovate. Steve is also the renowned author of The Four Steps to the Epiphany and The Startup Owner's Manual. Steve blogs at www.steveblank.com. In this episode, we dive into:- How Steve made his way into the world of startups and Silicon Valley and how that led to his creation of “The Lean Startup Movement”- The differences between large corporations and startups- How founders can transition to CEOs Hosted on Acast. See acast.com/privacy for more information.

Adam, Curtis, and Jim discuss the article 'The New Nuclear Alliance Against the West' by Steve Blank, which explores the cooperative relationship between Russia, China, North Korea, and Iran. They look at motivations behind this alliance and implications for global security.

Go to http://ro.co/whatsgood to sign up for a membership starting at just $99 for your first month. Britt joins Andrea and Riana at the top of the show to chat about the Comic-Con teaser trailer from Like a Dragon: Yakuza and new information from the Dragon Age: The Veilguard panel. Then they dive into the SAG/AFTRA strike news and the disappointing Bungie layoffs. Andrea continues the Star Wars Outlaws coverage with more hands-on impressions along with insights from the development team including Julian Gerighty, Creative Director at Massive Entertainment, Steve Blank, Director of Franchise, Content and Strategy at Lucasfilm, and Nikki Foy, Lead Script Writer at Ubisoft Toronto. Thank you to this month's Super Producers: Faris Attieh Joshua Franklin Punkdefied Watch Ad-Free on Supercast: http://whatsgoodgames.supercast.com WGG is recorded on a Rodecaster Pro 2. Use our affiliate link to build your creator setup: https://brandstore.rode.com/whatsgoodgames Time stamps: 00:01:39 - Britt's Thoughts On the Yakuza Teaser Trailer from SDCC 00:07:49 - Dragon Age: The Veilguard New Info from SDCC 00:13:38 - SAG/AFTRA back on Strike for Video Games 00:19:34 - Bungie Announces Another Round of Layoffs 00:28:00 - Message from Ro 00:30:00 - Thank You Elite Super Friends! 00:31:40 - Andrea's Thoughts on her 4 Hours of Star Wars Outlaws 00:42:07 - Interview on Open World Design with Julian Gerighty and Steve Blank 00:55:10 - Interview on Storytelling and the Scoundrel Arc of Kay Vess with Nikki Foy 01:05:45 - Wrap Up: Will Andrea Ever Play Yakuza? Merch: https://www.whatsgoodgames.com/store Follow on Twitter: http://www.twitter.com/whatsgood_games Follow on Facebook: http://www.facebook.com/whatsgoodgames Follow on Twitch: http://www.twitch.tv/whatsgoodgames Join our Discord community: http://discord.gg/whatsgoodgames Follow on Instagram: http://www.instagram.com/whatsgoodgamesofficial Our website: http://www.whatsgoodgames.com Follow the crew: Andrea: http://www.twitter.com/andrearene http://www.instagram.com/andrearene_ http://www.tiktok.com/@andrearene Britt: http://www.twitter.com/blondenerd http://www.instagram.com/blondenerd Riana: http://www.twitter.com/rianatweetsnow http://www.instagram.com/rianagramsnow Learn more about your ad choices. Visit megaphone.fm/adchoices

Pattern Breakers: Why Some Start-Ups Change the Future by Mike Maples Jr, Peter Ziebelman https://amzn.to/4bQrwrx Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product. The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy. Pattern Breakers is filled with firsthand storytelling about initial interactions with some of the most transformative start-ups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary. About the author Mike Maples, Jr. is an entrepreneur, venture capitalist, and author. He is focused on backing the founders of startup companies at the very beginning of their startup journeys. As a co-founding partner at Floodgate, he's been on the Forbes Midas List eight times for his investments in companies such as Twitter, Twitch, Okta, Outreach, Rappi, Chegg, and Applied Intuition. Maples co-authored Pattern Breakers, which entrepreneurship thought leader Steve Blank calls “the most important book on startups in the last ten years.” He additionally hosts a podcast and newsletter, which explore the pivotal role of pattern-breaking founders in reshaping business and culture in the 21st Century.

Unlocking Successful Digital Transformation: Insights from David L. Rogers In this episode, David L. Rogers, author of 'The Digital Transformation Roadmap' and 'The Digital Transformation Playbook,' joins Aidan to discuss the critical steps and challenges businesses face in their journey towards digital transformation. Rogers emphasises the importance of transforming not just products and business models but the organisation itself.  He outlines five major barriers to success: vision, priorities, experimentation, governance, and capabilities.    Through insightful case studies such as the New York Times and CNN+, Rogers illustrates the pitfalls and successful strategies for driving meaningful innovation.    Additionally, he highlights the need for iterative funding and continuous adaptation in the face of uncertainty. This episode is packed with practical advice and lessons drawn from two decades of research and real-world examples, aimed at helping leaders navigate and thrive in the digital age.   00:00 Introduction to Digital Transformation 00:57 Meet the Author: David L. Rogers 01:47 The Evolution of Digital Transformation 02:36 Challenges and Misconceptions 07:48 Defining Digital Transformation 09:56 Barriers to Success 22:26 Case Study: The New York Times 31:33 Setting Realistic Expectations for Change 32:21 Defining a Clear Vision for Change 34:03 Empathy and Resistance to Change 34:53 Challenges of Corporate Innovation 36:15 Addressing Uncertainty in Innovation 39:27 Paths to Innovation and Growth 41:41 Case Study: The Failure of CNN Plus 49:55 Iterative Funding and the Facebook Example 54:44 Conclusion and Final Thoughts   Find David here:  Substack: Website:   The Missing Link Between Strategy and Innovation article David mentioned:   The episode we mentioned with Steve Blank: The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company   Aidan McCullen, David Rogers, digital transformation roadmap, digital transformation playbook, corporate governance, iterative experimentation, Facebook, CNN Plus, startup funding, media industry, New York Times, Steve Blank, Bob Dorf, Rita McGrath, Stefan Tompkin, Peter Thiel, Jason Keillar, Jeff Zucker        

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement, and tested and refined by him for more than a decade. Support the Show.

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC. In this episode, I have a discussion with my virtual assistant, Amelia, an Artificial Intelligence Chatbot. We explore how Cost Structures are crucial for crafting a successful business model in the creative industry.  Today, we're diving into Cost Structures, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." Whether you're a seasoned artist or just starting out, learning to compose the right Cost Structures can transform your art into a thriving business.  The Business Model Canvas:  https://www.strategyzer.com/library/the-business-model-canvas How To Build a Start-up. By Steve Blank: https://www.udacity.com/course/how-to-build-a-startup--ep245 Startup Owner's Manual. by Steve Blank: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/ My Pottery Journal. By Al Wayman https://creekroadpottery.com/product/my-pottery-journal/ The Cost Analysis Spread sheet: https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/ The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/

Episode 60. In this episode of All Quiet on the Second Front, Tyler Sweatt welcomes Steve Blank, the Godfather of Innovation in Defense - a pioneering entrepreneur in the Silicon Valley and now adjunct Professor at Stanford University. Steve shares his journey from Air Force service during the Vietnam War to shaping Silicon Valley, co-founding the Lean Startup methodology, and re-engaging with the DoD to drive innovation. Join Tyler and Steve for an insightful discussion on the future of defense innovation and the crucial role of rapid technological advancement in national security.What's Happening on the Second Front:Evolution of innovation in defense technologyIntegrating commercial tech into military applicationsChallenges and strategies for rapid deploymentImportance of dual-use technology in defenseCurrent geopolitical landscape's impact on defense strategyConnect with Steve:• LinkedIn: Steve Blank• Website: steveblank.comConnect with Tyler:• LinkedIn: Tyler Sweatt• Website: Second Front

In this episode, we talk with Steve Blank about why celebrating innovation heroes is symptomatic of a problem in large organizations. Steve is a serial entrepreneur, author, and educator and leading advocate for the methodology of customer development and the lean startup approach. In a recent Substack piece, Blank writes about an innovation awards ceremony he attended at a government agency: "I'm constantly puzzled why thoughtful and astute CEOs and agency directors never asked, why is it that innovations require heroics to occur in our organization? Why don't we have a repeatable process for innovation? What are the obstacles in the way of delivering needed innovation with speed and urgency in our organization? And why is it that after each one of these [innovation] awards we give out, we don't go back and fix the parts of the system that made creating something new so difficult?" Blank talks about the role of senior leaders, and the concept of an innovation doctrine. And he touches on the significance of AI: "I think this is as important as anything we've seen in tech in probably the last 50 years," he says.

Steve Blank came to Silicon Valley after serving in the Air Force during the Vietnam War. Over nearly six decades, he witnessed the advent of the internet, built multiple companies, and developed “the scientific method for entrepreneurship” - the lean startup methodology.  Steve then applied all he had learned as an entrepreneur to a new form of service to the country, building the Hacking for Defense program that is now taught at more than 60 universities.  In this episode, Steve covers his Air Force service, fixing electronic warfare equipment on aircraft during the Vietnam War, and then how he emerged on the nascent tech scene in Silicon Valley. He discusses how elite universities like Stanford, Harvard, and MIT contributed to national defense from World War II through the Cold War, and how that history is often forgotten.  We also hear, for the first time he has ever discussed publicly, how Steve turned off gravity at Keesler Air Force Base. Steve also talks about the critical need for young, talented people to find ways to serve their country and their community. Given technological advances in AI, access to space, synthetic biology, and autonomy, Steve argues that “this is the most exciting time ever to be an entrepreneur.” This episode is hosted by Jeff Phaneuf and Josh Pickering. .  Full bio: Steve Blank is an adjunct professor at Stanford and a co-founder of the Gordian Knot Center for National Security Innovation. Steve consults for the National Security establishment on innovation methods, processes, policies, and doctrine. His book The Four Steps to the Epiphany is credited with launching the Lean Startup movement. He created the curriculum for the National Science Foundation Innovation Corps. At Stanford he co-created the Department of Defense Hacking for Defense and Department of State Hacking for Diplomacy curriculums. His book The Four Steps to the Epiphany is credited with launching the Lean Startup movement. He created the curriculum for the National Science Foundation Innovation Corps. At Stanford he co-created the Department of Defense Hacking for Defense and Department of State Hacking for Diplomacy curriculums. His follow-on book The Startup Owner's Manual described a process for turning ideas into scale and his Harvard Business Review cover story redefined how large organizations can innovate at speed.

 Bio: Pete Newell Pete Newell is a nationally recognized innovation expert whose work is transforming how the  government and other large organizations compete and drive growth.  He is the CEO of BMNT, an internationally recognized innovation consultancy and early-stage tech accelerator that helps solve some of the hardest real-world problems in national security, state and local governments, and beyond. Founded in Silicon Valley, BMNT has offices in Palo Alto, Washington DC, Austin, London, and Canberra. BMNT uses a framework, called H4X®, to drive innovation at speed. H4X® is an adaptation of the problem curation techniques honed on the battlefields of Iraq and Afghanistan combined with the best practices employed by successful Silicon Valley startups. The result is a disciplined, evidence-based, data-driven process for connecting innovation activities into an accountable system that delivers solutions and overcome obstacles to innovation. Pete is a founder and co-author, with Lean Startup founder Steve Blank, of Hacking for Defense (H4D)®, an academic program taught at 47+ universities in the U.S., as well as universities in the UK and Australia. H4D® focuses on solving national security problems. It has in turned created a series of sister courses – Hacking for Diplomacy, Hacking for Oceans, Hacking for Sustainability, Hacking for Local and others – that use the H4X® framework to solve critical real-world problems while providing students with a platform to gain crucial problem-solving experience while performing a national service. Pete continues to advise and teach the original H4D® course at Stanford University with Steve Blank. In addition, Pete is Co-Founder and Board Director of The Common Mission Project, the 501c3 non-profit responsible for creating an international network of mission-driven entrepreneurs, including through programs like H4D®. Prior to joining BMNT, Pete served as the Director of the US Army's Rapid Equipping Force (REF).  Reporting directly to the senior leadership of the Army, he was charged with rapidly finding, integrating, and employing solutions to emerging problems faced by Soldiers on the battlefield. From 2010 to 2013 Pete led the REF in the investment of over $1.4B in efforts designed to counter the effects of improvised explosive devices, reduce small units exposure to suicide bombers and rocket attacks and to reduce their reliance on long resupply chains. He was responsible for the Army's first deployment of mobile manufacturing labs as well as the use of smart phones merged with tactical radio networks. Pete retired from the US Army as a Colonel in 2013. During his 32 years in uniform he served as both an enlisted national guardsman and as an active duty officer. He commanded Infantry units at the platoon through brigade level, while performing special operations, combat, and peace support operations in Panama, Kosovo, Egypt, Kuwait, Iraq and Afghanistan. He is an Army Ranger who has received numerous awards to include the Silver Star and Presidential Unit Citation. Pete holds a BS from Kansas State University, an MS from the US Army Command & General Staff College, an MS from the National Defense University and advanced certificates from the MIT Sloan School and the Stanford Graduate School of Business. Bio: Dr Alison Hawks Dr. Alison Hawks is one of the leading experts advancing public sector innovation. A researcher and academic-turned-entrepreneur, she is the co-founder and CEO of BMNT, Ltd., the innovation company that is changing how public sector innovation happens; and Chair of the Common Mission Project UK, BMNT's charitable partner that guides mission-driven entrepreneurial education in the UK. Dr. Hawks co-founded BMNT Ltd with (Ret) Col Pete Newell, the CEO of BMNT, Inc., in 2019 to bring BMNT's proven innovation approach to the UK market. Under her leadership BMNT has become a trusted innovation partner across all single Services of Defence, the Cabinet Office, and the national security community. She has also helped change how real-world government challenges are addressed in the UK, launching the “Hacking for” academic programmes created in the U.S. These courses that teach university students how to use modern entrepreneurial tools and techniques to solve problems alongside government at startup speed. As a result of her efforts, 14 UK universities are offering Hacking for the Ministry of Defence, Hacking for Sustainability and Hacking for Police. More than 480 students have taken these courses, addressing 103 real-world challenges. Dr. Hawks teaches mission-driven entrepreneurship at King's College London, Department of War Studies and at Imperial College London's Institute of Security Science and Technology. She was named the Woman of the Year for Innovation and Creativity at the Women in Defence Awards in 2022. She serves on the Board of Directors of BMNT, leading development of BMNT's innovation education programs while also guiding the integration of BMNT's rapidly expanding international presence. She was previously Director of Research at the Section 809 Panel, a U.S. Congressionally mandated commission tasked with streamlining and codifying defense acquisition. She was also an Assistant Professor at the School of Foreign Service, Georgetown University, as well as King's College London, Department of Defence Studies where she taught strategy, policy and operations in professional military education. Dr. Hawks' doctoral thesis was in military sociology. She received her Ph.D from the Department of War Studies at King's College London, and her MA in Strategic Studies from the University of Leeds. She holds a BA in Political Science from the University of California, San Diego. She has multiple peer reviewed publications on her research. Interview Highlights 03:50 BMNT 06:20 Serendipity 10:00 Saying yes to the uncomfortable 11:20 Leadership 15:00 Developing a thick skin 20:00 Lessons of an entrepreneur 22:00 Stakeholder success 25:00 Solving problems at speed and at scale 28:00 The innovation pipeline 29:30 Resistance is rational 34:00 Problem curation 38:00 Dual use investments 43:00 Accelerating change 47:00 AUKUS 52:20 AI   Contact Information   ·         LinkedIn: Ali Hawks on LinkedIn ·         LinkedIn Peter Newell on LinkedIn ·         Website:  The Common Mission Project UK ·         Website: BMNT US ·         Website: BMNT UK   Books & Resources ·         Scaling Up Excellence: Getting to More Without Settling for Less: Robert Sutton, Robert , Huggy Rao ·         Value Proposition Canvas ·         Business Model Canvas ·         Hacking for Defense ·         Hacking for Allies ·         AUKUS DIN ·         Impromptu : Amplifying Our Humanity Through AI, Reid Hoffman ·         Huberman Lab Podcast ·         Allie K. Miller ·         Wiring the Winning Organization: Liberating Our Collective Greatness through Slowification, Simplification, and Amplification: Gene Kim, Steven Spear ·         The Friction Project - Bob Sutton, Huggy Rao Episode Transcript  Intro: Hello and welcome to the Agile Innovation Leaders podcast. I'm Ula Ojiaku. On this podcast I speak with world-class leaders and doers about themselves and a variety of topics spanning Agile, Lean Innovation, Business, Leadership and much more – with actionable takeaways for you the listener. Ula Ojiaku My guests for this episode are Pete Newell and Ali Hawks. Pete Newell is the CEO and Co-founder of BMNT, an innovation consultancy and early stage technology incubator that helps solve some of the hardest problems facing the Department of Defense and Intelligence community. Ali Hawks is CEO of BMNT in the UK and also a Co-founder of BMNT in the UK. In addition to this, she is the Chair of the Board of Trustees at the Common Mission Project, and she Co-founded the Common Mission Project in 2019 and drove its growth as a Startup charity in the UK. Without further ado, ladies and gentlemen, my conversation with Pete and Ali, I found it very insightful and I'm sure you would as well. Pete, thank you Ali, thank you so much for being with us on the Agile Innovation Leaders Podcast. It's a great pleasure to have you here.  Pete Newell  Thanks so much for the invite.  Ali Hawks  Yeah. Thank you for having us.  Ula Ojiaku Right, this is the second time ever in the history of my podcast that I'm having two people, two guests. The first time was fun, and I know this one would be as well, and informative. I always start with asking my guests to tell us a bit about themselves. So your background, any memorable happenings that shaped you into the person you are today?  Pete Newell  So I'm a retired army officer. I enlisted when I was 18 and was commissioned when I left college in the mid 80s. I spent most of my career as an Infantryman in tactical units. I spent a great bit of time in the Middle East and other war zones. Towards the end of my career, I ended up as the Director of the Army's Rapid Equipment Force, which is essentially the Skunk Works that was stood up at the start of the Iraq and Afghanistan wars to accelerate technology to solve problems that were emerging on the battlefield, that weren't part of something else, somewhere else. And in that three-year journey, it probably exposed me to first and foremost, the speed at which new problems are presenting themselves, not just on the battlefield, but in the rest of the world. It exposed me to the speed at which technology is changing, being adopted and then being adapted for other purposes. So it's almost like chasing technology as it changes is a whole new sport, and it exposed me to  the challenges of large bureaucratic organisations and their inability to keep up with the speed of the changes in order to remain competitive, whether it was on the battlefield or in the commercial markets or something like that. Those epiphanies really drove, first, my decision to retire from the military, because I became addicted to solving that problem, and second, drove the impetus to launch BMNT in 2013. And in fact, you are right square in the middle of our 10th anniversary of being a company. So it really is, I think, a big deal because we started with four people on a driveway in Palo Alto, California, now we're a global company with multiple companies and are grateful, but that's the history of how we got started.  Ula Ojiaku  Congratulations on your 10th anniversary, and it's an impressive background and story. Ali, what about you?  Ali Hawks  So, my background, a little bit different than Pete's, by training I was an academic, so my training and my PhD was in military sociology. I was really interested in understanding people's experiences in the armed forces, both in the US and the UK. That is what my PhD was focused around, my thesis, and I went on to be an academic at King's College London here in the UK. I've also been an Assistant Professor at Georgetown University in the School of Foreign Service. But it wasn't until I then took a job with the US DoD, in something called a Congressional Advisory Panel called the Section 809 Panel, which was tasked with overhauling all of defense acquisition, and that's where Pete and I met. I think one of those formative experiences in my career was meeting Pete and going to the non-profit that Pete started and spun out of BMNT, it's called the Common Mission Project with a really big program, Hacking for Defense, and Steve Blank also Co-founded that as you know, and Joe Felter. I went to an educator course for this program in Fort Belvoir as a part of my job to understand, could we take these types of methods and put them into congressional legislation or DoD regulation as a way to change how people think about problems? And when I met Pete, it was the intersection of all of the things that I really love, academia, entrepreneurship, defense and national security. I went up to Pete and pitched him and said, I want to take this back to the UK and launch it. That was the start of what has been thousands of conversations about the value that we can add both in the US and the UK.  I worked in some law firms before I did my Master's and my PhD, but mainly my career has been in academia.  Ula Ojiaku  Wow. Thanks for sharing. And would you say it was serendipity that made your paths to cross and how are you finding the journey so far?  Ali Hawks  I think, yes, I think it's serendipity. I have a really different life journey than Pete. And I think in my career at the time when I met Pete, I hadn't really found what it is, what I felt like my purpose should be, or hadn't really found passion or joy in my work to that day. I found things I loved, I loved academia and I love teaching, but it just still didn't hit all of those things that you kind of get up every day and are like, this is what I'm meant to do. And I had done a lot of work on reflecting of what that would feel like and what that would look like and the elements it had to have. So by the time I met Pete, it was almost as if someone was flashing a huge sign at me saying, don't miss your turn, this is your turn. So I think serendipity, but also really understanding what it is that I wanted to do and the type of people I wanted to work with and the journey so far. I'll hand over to Pete in a second, but it's been nothing short of incredible. Pete has an amazing reputation, but as a business partner and as a leader, he allows people to truly learn, experiment, make mistakes, and he pulls everyone along by building confidence and empowering people that work for him. So in terms of kind of coming from academia and becoming a researcher turned entrepreneur, it's been the most formative experience of my career. Being able to work along Pete is like being able to work alongside that kind of guide or that guru, and you're like, wow, I can't believe I get to talk to this person every week and learn from them and be in business with them. So that's how it's going for me. Pete, how's it going for you?  Pete Newell You know, Steve Blank and I had a long conversation about serendipity when he and I met 2015 and here's my advice in serendipity. It really is if you have an active curiosity and a willingness to say yes to things that you wouldn't normally, and you're not adverse to taking risk, the chances of serendipity smacking like lightning greatly go up. And then I go back to my first trip to Stanford University in 2011. Well, I was still a military officer and saying yes to a number of things that people asked me to do, and just one conversation after another led to a meeting with two guys who were Stanford graduate school instructors who were writing a book. Those two decided to write a chapter in that book about the work I was doing at the Rapid Equipment Force. Now, when Huggy Rao and Bob Sutton decided to write a book and hire a case study writer who spent six months digging into your life, you learn all kinds of things about yourself and about the world, and when that's followed by a chance coffee with Steve Blank, who had no idea who I was, and I had no idea who he was, that 15-minute coffee turned into a four-hour discussion between the two of us. I typically would not have been at the Fort Belvoir thing that Ali was at, and I think our meeting was very brief, but it was, I think, six months later when I found her in the library at Georgetown University at some social event and we both decided that we wanted her to do something, and we wanted to do something in the UK, and we wanted to see something between allied countries come together. There was no strategy or grand business development, there was nothing that drove those conversations. It was simply in the spur of the moment, the curiosity takes over and you start to say I can see where this might work. Now, Ali will be the first to tell you, it has not been easy, but it has been a privilege to work with her and to continue to work between the two governments and the countries to see absolutely brilliant things done. And so I just say, I come back to, it's that curiosity connected with the desire to, the willingness to accept a little bit of risk, but learning how to say yes to things that you're uncomfortable with and digging just a little bit more. That opens up that opportunity so much more.  Ula Ojiaku I could see, it's evident to me the way Ali was talking about working with you, Pete, and your leadership, I'm wondering, could there have been anything about your military background that has influenced your leadership style as a whole? Pete Newell Yeah, everything in my background does. I can tell you, even growing up as a kid that the way my parents raised me influenced me positively, and negatively in some cases. My military background, I have been fortunate to work for a group of fantastic military leaders, I spent time in the Special Operations community, I spent time working for Stan McChrystal, I spent time in the Pentagon working for brilliant people. I also worked for some of the absolute worst bosses in the entire world, and I rarely say this about people, they were just bad human beings, and I will tell you in many cases what I learned watching a leader in a just really horrible environment influenced me more than watching the really brilliant guys out there. If you think about it, it's really hard to pattern yourself after somebody who is brilliant and driven and successful and kind and they do all that, but I'll tell you what, you can look at somebody who is really a bad boss and say, I don't want to be like them, and it happens in an instant, that I do not ever want to be like that person. That teaches you a lot about the environment that you want to create that people are going to work in. I have some hard areas, and Ali will acknowledge some of them, in the way people are treated in the workplace. Also as a graduate of the Special Operations community, I have strong feelings about how high performing people should be allowed to perform, and also expectations of how they work. I think the military left me with a high degree of not just respect, but you want to hire people, there's a certain degree of dedication to their success, whether they stay in your company or whether they leave, or they go someplace else, whether they're challenged or something else. And I'll tell you, if there was something hard about transitioning from the military to the business world is, in the military, you're given people and you're told to make them successful no matter what. In the business world, you tend to just fire people who are unsuccessful and not invest time and energy in them. I have never been able to make that change, and it's a bit of a struggle sometimes, because in the business world, you can't afford to hang on to people who are subpar performers, if you want to run a high-performance organisation. So if there's one of the things that I have learned is I am challenged in letting somebody go because I see it as a personal failure if somebody fails to thrive in my organisation, that has been built and imprinted by my past. I think Ali has a very different opinion, because she comes from such a great different place. Here's the beauty of it, the work with people like Ali and some of the others, we can argue and disagree and fight like cats and dogs sometimes, but we still love each other, and it is still an absolutely amazing environment to work in. That's really what, if you get it right, that's what life's like.  Ula Ojiaku What's your view, Ali?  Ali Hawks So we clearly have different backgrounds, I think that I was a bit of a late bloomer in terms of leadership style. Being in academia, you're not really in a leadership position because you're responsible for yourself, and in a way, it's a really good test bed for being an entrepreneur, because in academia you have to have such thick skin, because you turn in your peer reviewed journal publications, you turn in your papers and people write back and slash, and no one's trying to make you feel good. In fact, they want to help you, but also they're quite competitive. So that was a really good proving ground for being able to develop the thick skin for critical feedback or any feedback and really all of the knocks that come with being an entrepreneur. What I took into starting BMNT here four years ago was, things that I took from Pete and from the U.S. was really allowing people and high performers to work in the way that they feel best. One of the things I hated when I was younger in certain jobs, and working in law firms is punching your time card at 8 am, and you punch out at 5, and an hour for lunch, and it never felt right that that was the way to measure someone's productivity or to really enhance or empower people. And so the way that I approach it is we consider everyone to be an adult and to do their job, and also to be as curious as possible. So on our Standup this morning, with two new team members coming back into BMNT, one of the things that we agreed on is if no one's asking for time off to be creative or to have a day or two days to read a book that will enhance their knowledge or make them a better BMNTer, then we're failing. If no one has asked for that time by the end of this calendar year. So the way that I really approach leadership is how can I empower, but also invest in every single person, because it's not me delivering the everyday work, it's the people in my company, so they're building it alongside of me. I hire smart young people who will give feedback and we action that feedback. So we change things based on what we get from a 23-year-old, so everyone in the company feels really valued. And I think, learning from Pete, is also being really honest and transparent with everyone in the company when your chips are down and you have to say, guys, this is what's going on, and I found it has built such a strong cohesion in the team that we have now, that this year going into it is the most excited I've ever been about running BMNT. So taking a lot of what I learned from Pete and also my own experiences of feeling really caged, actually, in most of my jobs, and being able to understand that people work in very different ways, and if you allow them to work in the ways that are best for them, you really do get the best of everyone.  Ula Ojiaku That's very inspiring and insightful. Now, there was something Pete said earlier on about you, Ali, walking up to him and sharing the vision that you wanted to take back what BMNT is doing to the UK and so what made you go for it, what pushed you towards that? Ali Hawks Again, it was a lot of work on my part of really understanding what I wanted to do, and when I approached Pete that day, I was really excited and exuberant and I said, I want to take this back to the UK and I want to run it. And Pete is, as you get to know him, he's very calm and he's quiet, and he kind of looked at me and he said, you should talk to some people. And I thought, okay, I'll go talk to people. So I went out and I talked to people and I got Pete on the phone a few weeks later and I said, Pete, this is my dream job, this is what I want to do. And Pete said, prove it, do a Business Model Canvas. So I then hung up the phone, I googled Business Model Canvas, I watched YouTube videos on how to complete it. I was still working at the 809 Panel, so I was getting up really early to talk to people back in the UK, make phone calls, pulling on all of my contacts because I've been in defense and national security for gosh, since 2009, and I was canvassing everyone I knew, I filled out the Business Model Canvas, I sent it to Pete, he was going to be in DC about a week later, and he wrote back saying we should meet. So we then met and had an initial conversation around what it could look like, but it really wasn't until as Pete said in that library at Georgetown for a reception that we came together and having had both time to think and think about what I put down in the Business Model Canvas, but also how we got along, I think, and gelled as business partners, we decided, let's do it. So when we said we didn't have a plan, I had an idea of what we could do, and I have unfailing determination to make things work, and so I just knew, and I think we both knew if we tried it, that something would come of it, and if not, we would learn a lot from it. So we went from there and it took a while before we got a plan, to be honest, but we got there. Ula Ojiaku Well, here you are. Ali Hawks Exactly. Pete Newell You know, if there's one thing I have learned as an entrepreneur is that the plan you thought you were going to have, is never the one you actually execute. So the faster you begin to test it, usually by talking to people and doing things, the faster you will get rid of bad ideas. And it's not about finding the good idea, but it's about creating all the ideas you could possibly have and then killing them off quickly so that you understand the core of the value that you think you're going to deliver. Everything after that is the mechanics of how to build a business. I mean, that's not easy stuff, when you're launching a company, more importantly when you're launching one in a country you haven't been in in a while, but getting there is really about getting the thought process moving and getting people to disabuse you of the notion that every idea you have is brilliant. Ula Ojiaku I mean, I agree setting up a business isn't easy. I can't imagine the additional challenge of setting it up in the defense sector, the Department of Defense in the US, Ministry of Defence here in the UK. What sort of things would you say would be the additional? Do you have to go through hurdles to go through approvals, clearances and all that? Ali Hawks From the MOD experience, it's less about clearances and those types of things, it's more about understanding, winding your way through what feels like a maze, to find the right stakeholders that you can bring together at the right time to make a decision. So while there are individuals that hold budgets and can make decisions, there's a constellation of people around them that need to be aligned in concert with that decision. If you went to a business, of course, you'll have to have a couple of people on board, but the time to sale or the cost to sale is relatively straightforward. When you go into the government, you have a group of highly motivated people, highly mission-driven people who experience the pain of their problems every day, and they are trying to fight just as hard as you are in order to change something for the better. So in the first instance, you have great allyship with your customers, because you have a shared mission, and you're both working towards it, which is fantastic. The second is really trying to understand if that person has the budget and they need to sign off on it, how much do they need to care about it, or is it their chief of staff that needs to really care about it? Or is it their engineer? So I would say the difference is the amount of discovery that you do and doing that stakeholder mapping, is fundamental to success, but also knowing that people change jobs in the civil service and the Armed Forces every few years, that is a critical skill as a business working with the government, that stakeholder mapping and that discovery with your customers, customer development never ends. So I think that that is the longest pole in the tent in terms of finding the right people, and sometimes people say that's the person that has authority, you go talk to them and they say, no, I don't have any authority, so it's really trying to wind your way through the maze to align those key stakeholders. Pete Newell I would add to what Ali said, is that it's like climbing into a very complicated Swiss watch and you need to understand not just how things work, but you need to understand why they work the way they do, and how they work with other things, and then you need to understand who's responsible for making them work and who the beneficiary of the work is, and who possibly might want to make them not work. So, Ali's comment on stakeholder development, it's at the heart of everything you do -- you talk about more sociology and anthropology than it is anything, it truly is understanding why things work the way they do and what drives people to behave one way versus another. Once you figure that out, then you can figure out how to motivate them to behave one way or another, and where you might fit to help them in their daily job or whatever else. But that stakeholder development and understanding who's in charge, who benefits, who doesn't benefit, why something might be counter to something else is so critical in any consulting business, but in particular, if you are trying to get something done inside a government organisation. It, in many cases, it's archaic, but it still operates underneath a very definitive culture that you can map if you've been at it long. Ula Ojiaku So BMNT, you help government organisations to solve hard problems at speed and at scale. Can you expand on this? Pete Newell It's both I think. I go back to my experience, way back in the Rapid Equipping Force and 2010 is first and foremost, there are tens of thousands of problems that prevent the government from doing what it wants to do. The government is challenged, first, in being able to identify those problems; second, in translating those problems into plain English that other people might understand; third, in using that translated thing to find ever bigger groups of people, to then redefine the problem one more time, so that it makes sense for the rest of the world; and fourth, creating the policies and process that will attract people to come to them and work with them to solve those problems fast enough to build a solution before the problem changes so much that the calculus is completely out of whack again. And in all this there's a complicated long answer, but the impedance difference between the speed at which you develop and acknowledge a problem and your ability to get people to work on it, if it's out of sync with the speed at which technology is being adopted and adapted, you will constantly be perfectly solving the wrong problem, and you'll be constantly delivering things that are antiquated before the day they land in somebody's hands, so that's really the speed issue. I go back to what I said about sociology. This is the speed of your ability to get people to come together to work on something, and then the scale is determining, scale how fast, and scale how big. The scale how fast is, I can start to deliver a solution to this, but I know the solution is going to change every 6 months. So I don't need to commit to building tens of thousands of these over a 5-year contract, but I do need to commit to changing what I deliver every 6 months, or this is going to scale to some big end and it goes into a much different system, you have to be ambidextrous about your approach to scale, and unfortunately most procurement laws, both the United States and in the UK are not built to be ambidextrous. They're built to do one thing and one thing very efficiently only. Unfortunately, that's not the way the world works anymore. Ula Ojiaku Any thoughts, Ali? Ali Hawks As Pete said, and as a sociologist, the most often thing, and I think Pete said this a long time ago when we first met, is the government doesn't have a tech adoption problem, it has a people problem, and a lot of our work, a lot of our customers will come and say they have a tech problem, and they have a huge degree of urgency, but the things that get in their way are they have no common language, and they have no repeatable and scalable process in which to think about and work on their problems. And the framework that we developed, the innovation pipeline, is that process for them to do it. It's not complicated, it's methodology agnostic, and so it allows you to develop an entire workforce around a common language of innovating, mission acceleration, agile transformation, whatever you want to do, recognising that people are at the heart of it. The Head of Innovation at UC Berkeley and during one of our Lean Innovators Summit, said something that has stuck with me for several years now, ad he said, and it really hit home with our customers, because sometimes when I first started BMNT here, I was such an evangelist that I forgot to listen to the customer. I was just so convinced that they needed what we had, and I think the customer was telling me something else and I would get frustrated, and when I heard this, it was resistance is rational. When we go into a room with a group of people, we usually have a customer who is an evangelist of ours, or an early adopter, a huge supporter, and they have a couple of other people who feel the same way they do about change and innovation and moving rapidly, and then 70 percent of the team don't feel that same way. So approaching it and really empathising with the customers and understanding resistance is rational, why would they want to change? Things for them work, the way that they have always done, it works, and that is a rational response. So being able to then develop a service where you're connecting with them and saying, I understand that, and that's a rational response, and then using tools, like one of my favourite tools, the Value Proposition Canvas, to really understand, what are the jobs to be done, and the pains and the gains, and when you speak in that type of language, there are so many times that I have seen this kind of aha moment of like, oh, so if I did that, then I wouldn't have to do this anymore, or I would be able to do this different thing. And this is not complicated, these are not complicated tools or processes we're talking about, but the common denominators of it are discipline, consistency, and hard work. And I think, coming off what Pete said, when you want to get pace and speed, you have to be consistent and you have to be disciplined, and people have to understand what you're saying in order to get over that resistance is rational piece. Pete Newell I think Ali's spot on in terms of the problem with the problem. Oftentimes is, we can put a problem in a room and 10 people work on it and get 10 different versions of the problem, and so part of the art that's involved in the process is to get a group of people to agree to a common definition of a problem and use the same words, because many times we're inventing new words. It's new technology, new problem, but the first thing we do is get everybody to say the same thing the same way, and then start to talk to other people about it, because part two of that is you learn that your problem is probably not the right problem, it's a symptom of something else, and that whole process of discovery is a very disciplined, I would say it's a scientific methodology applied to how we communicate with people. You have to get out and test your theory by talking to the right people in a big enough diverse crowd to truly understand that whether you're on the right track or the wrong track. That's hard work, it really is hard work, and it's even harder to get what I would say critical feedback from people in the process who will challenge your assumptions and will challenge your test, who will challenge the outcomes of that. That's what our team does such a great job of, working with customers to teach them how to do that, but listening to them and helping them come together. At the same time, we're looking at the quality of the work and because we're a third party, we can look over the shoulder and say I see the test, and I see the outcome, but I don't think your test was adequate, or I don't think you tested this in an environment that was diverse enough, that you may be headed down the wrong path. The customer can still decide to go with what they learn, but in most cases, at least they're getting honest feedback that should allow them to pause and relook something. Ali Hawks I think for this particular reason, this is why BMNT is a leader in this space, is because the kind of jurisdiction around that front end of the pipeline, of are we making sure that we're choosing from enough problems and we're not stuck with a couple of investments that might be bad, so to speak, really validating that problem to decide, is it worth working on, is this even progressible, does anyone care about it, can it technically be done, does the organisation care about it, before spending any money on investment. Now that front end of the pipeline is gradually becoming a stronger muscle, and I'll speak for the UK, is gradually becoming a stronger muscle because of the work that BMNT has done, and both in the US and the UK, there is incredibly strong muscle memory around experimentation and incubation, which is fantastic. There's a lot of structure around that and frameworks and a lot of common language, which is amazing, because when you have that developed, going back to the beginning to refine before you put into the machine, so to speak, that's where what we call curation, really validating that problem, that's a single most determining factor on whether a problem will transition to an adopted solution. Most of government starts in experimentation and incubation, so they don't get the benefit of de-risking investment in a solution, and they don't necessarily get the benefit of all the learning to expedite that into incubation and experimentation. So I think where BMNT comes out and really owns that area is in that front end of the pipeline, and when you do that front end, you would be amazed at how fast the other part of the pipeline goes through discover incubation experimentation, because you've increased confidence and really de-risked investment in the solution. Ula Ojiaku Thanks for sharing that Ali, would you say you're applying lean innovation amongst other things to the framework you're referring to, or would that be something else? Pete Newell No, I think that it's all part of the process. We use a variety of tools to get to the data we want, and then it's a matter of doing analysis, and this is why Ali's background as an academic is so critical, because she's keen on analysis, and looking at the data and not skewing the data one way or another, and that's an incredibly important skill in this process. Again, this is really the application of a scientific methodology, and you need to be able to do that, but you need to understand how to get the data. So whether it's Lean or it's Scrum or it's some Google tool or something else. We have become really adaptive in the use of the tools and a mixture of the tools to drive a community of people to create the data we need to make an assessment of whether something's going the right direction or not. And that's the beauty of being involved with the Lean Innovation Educators Forum, the beauty of the time we spend with folks like Alex Osterwalder or with Steve Blank or with the folks from the d.school at Stanford or any of those places that are developing tools. It is understanding how to use and adopt the tool to fit the circumstances, but at the end of the day, it's all about creating the data you need to use the analysis that will drive an insight, that will allow you to make a decision. Too often I find people who are just overly enamoured with the tool and they forget that the tool is just a tool. It's about data, insight, and decisions, and you have to get to a decision at some point. Ula Ojiaku Data, insight, decisions. Amazing. So, if we shift gears a little bit and go into your Strategic Innovation Project, SIP, I understand that one of the shifts you're driving in the DoD and MoD respectively is about their approach to involving private investment in defence technology. Could you share a bit more about that? Pete Newell As part of the innovation pipeline, you have to eventually transition out of the discovery phase and at the end of discovery, you should know that you have the right problem. You have a potential solution and you have a potential pathway that will allow you to deliver that solution in time to actually have an impact on the problem. At that point, you start incubating that solution, and if it's a tech or a product, then you're talking about either helping a company build the right thing, or you're talking about starting a new company, and that new company will have to do the thing. Our work in terms of early-stage tech acceleration is really now focused on what we call dual-use technologies. Those technologies that are required to solve a problem in the military, but also have a digital twin in the commercial world. There has to be a commercial reason for the company being built that's actually going to solve the problem, and so as we looked at that, we found really interesting conversations with investors in the United States and then eventually overseas who were looking for a way to help defense get the technologies it wanted, but have portfolios that don't allow them to just invest in a defense technology, and they were looking for an opportunity to engage one, with like-minded investors, but two, in honest conversations about problems that existed in the military and in the commercial world so they can make better decisions about the deployment of their capital to create the right companies. I think it's probably been five years now we've been working on the hypothesis around this. we started to develop a very strong language around dual-use investments in early-stage tech acceleration and adoption, and we started to build new tools inside government programs, as well as new groups of investors and other folks who wanted to be involved. All that was fine in the United States, but then we found it was a slightly different application outside the United States, particularly in Europe, which is not necessarily the most Startup friendly environment in the world in terms of investment, but at the same time, understanding that the United States has an unequalled appetite for technology to the point where that technology doesn't necessarily exist within the United States, nor do the best opportunities to test that technology exist for the United States, so we had to come up with a way that would allow us to do the same type of investigation with our allies, which turns into this incredible opportunity amongst allied nations and companies and vendors and things like that. And I know that from Ali's standpoint, watching NATO DIANA and other programs start, that it is more challenging, it's a different environment in Europe than it is in the United States. Ali Hawks Picking up there and in terms of the way that we think about investment, and what Pete is talking about is a program we run called Hacking 4 Allies. We currently work with Norway and take dual-use Norwegian Startups into our incubator and accelerator called H4XLabs in the US and we help them enter the US defense market and the commercial market, and one of the things that we're starting to see over here is it is a pathway that doesn't really exist in Europe. So when we think about NATO's DIANA, what DIANA is focused on, which is dual-use and deep tech and what they are overly focused on, and I think is correct, is how do you raise investment in the countries themselves to help booster a whole range of effects around being able to raise money within the country? Ultimately, though, and a lot of what DIANA was doing, in terms of the concept and its focus on dual-use and deep tech, was before the invasion of Ukraine, and so at that time before that, I think in terms of the NATO Innovation Fund and thinking about investment and NATO, it wasn't as comfortable with dual-use and investing in dual-use as the US is, not only is the US comfortable, but you have things like we helped a private capital fund, where people feel a great deal of patriotism, or that it's a part of their service to be able to contribute in that way. That feeling doesn't exist, it exists here, but it manifests itself in a different way, and it doesn't manifest itself as let's invest in dual-use technologies to help our defense and national security. So there's different understandings and cultural feelings towards those things. Now, having had the invasion of Ukraine and now the war in Israel and Gaza and now in Yemen, I think that the change is accelerating, insofar as what are the capabilities that we need to rapidly develop within NATO to be able to feel secure on our borders, and what type of investment does that take? Now, US investment in Europe has dropped about 22 percent in 2023, and so they're a little bit nervous about investing in these companies, and so the strength that being able to change the investment paradigm, which is ultimately, the companies that are going to receive the investment from the NATO Innovation Fund and NATO DIANA, they want to develop in the country, but ultimately all of those companies and their investors want them to get to a bigger market, and that bigger market is the US. So, what we are able to do is to connect real dollars, government dollars and commercial dollars, to those companies. We are one of the only pathways outside of export regimes for the Department of International Trade here in the UK. We are one of the only private pathways that has not only been tested and proved, but that we are able to take more companies year on year, take them to the US and prove that model. Now that's really exciting, especially as we see some of the investment declining, because we're able to identify those companies, we're able to connect them to problems that matter that people are trying to solve, develop the use cases, and then help them on the commercialisation side of things in terms of going into a new market. I think that the way that we think about investment in the US from a BMNT perspective, and the US is a little bit different from Europe and the UK, but the exciting thing is now that we have this proven pathway to enhance and accelerate concepts like DIANA and the NATO Innovation Fund. Ula Ojiaku So it sounds to me like it's not just about the localised investment into the innovation, it's also about BMNT building pathways, so European Startups, for example, that want an inroad into the US, maybe vice versa. Pete Newell I think the AUKUS DIN, the Defense Investor Network really is the collection of the US Investor Network, the UK and Australia. All three countries had Defense Investor Networks that had been set up over the last several years and primarily focused on, one, allowing investors to engage other investors about topics that are of common interest when it comes to this dual-use paradigm; and two, being able to engage with people in the government about things the investors were concerned about. I'm very clear when I talk about the Defense Investor Network, it is about defense investors, not about the government's problem. I've had to redefine that multiple times, as this is about enabling investors to be more proactive and participate in building the right kinds of companies, not about the government telling investors what they need to do, or the government telling the investors how they need to do it. It really, it was built from the investor perspective, and then we found is that the investors were prolifically honest about their feedback to senior people in the government, which I think has been hard for people in the government to get that kind of feedback, but when an investor with a portfolio of 30 and 40 companies looks at the government and says, I will never do it the way you just described, and here's why. Until you change that quantity, it makes no sense for us to participate, invest in, do, you'd be amazed. Sometimes it is the first time somebody's been able to articulate why something isn't going to happen, and then people nod their heads, well, I'll quit asking for that, or I'll go back and change something to see what it is we can do. So, we went from Hacking 4 Allies, which started out as a BMNT program with the Norwegians, to Hacking 4 Allies with the UK, Australia, Norway. At the same time, we had set up the Defense Investor Network, but as soon as we started the Allies program in the UK, the UK-based investors raised their hands and said, what you're doing in the United States, we want to do here, and then the same thing happened in Australia. When they made the AUKUS announcement, it just made too much sense to be able to look at, if we really want a free flow of technology and problems across the AUKUS governments, then surely we should be building ecosystems of like-minded people who can help drive those conversations. So it was super, super easy to bring the AUKUS Investor Network together, it was just too easy. The part that I think is not so easy, but we need to do work on is we, those investors need to be fed problems that are of an AUKUS nature, and at the same time, the governments need to listen to the investors when they tell them they have problems investing in companies that aren't allowed to participate in exercise or training or contracting or acquisitions in a different country, and if you really want to make AUKUS a real thing, there are a lot of policies that have to change. There's been a lot of progress made, but I think there's a lot more left to do to, to really get the opportunity to happen. Ula Ojiaku And would you say some of the problems would be related to what government officials would call national security, because if it's a dual-use spec, whilst it has its secular or commercial use, in the military, you wouldn't want other people knowing how you're deploying that technology and the ins and outs of it. So could that be one of the issues here? Pete Newell My definition of national security really touches public safety all the way up to military, so it's both. I think if you dig into it, it touches everything from supply chain, to access, to raw materials, to manufacturing, to education and workforce development, and you name it. There's a paradigm shift that has to happen if we're going to build more things, more often rather than long term ships and things like that, that as allied nations, we have to be able to attack all of the underlying foundational problems, and that's my supply chain, raw materials, manufacturing, and workforce that's necessary for the future. No one country is going to get that fixed all by themselves, and I think, to me, that's the absolute brilliance of what AUKUS should be able to focus on. Ali Hawks I agree, and I think that to being able to co-invest as well, the opportunity for investors to come around and understand what are the opportunities to, not only co-invest and coordinate, but to be able to scan their companies and their deal flow to see where their companies can partner and secure greater work and contracts and scale. So I think that it's a really important initiative in terms of being a steward of an extremely important ecosystem, not only being a steward, but being able to build that ecosystem of support and development. How we look at national security in the UK is really no different than what Pete talked about, and when we think about working with companies and the willingness to work with big tech companies or small tech companies or whatever it is, it's not just simply one transaction where, here's the money and here's your software. So obviously the kind of employment and the skills, but what is the ecosystem around that technology that is necessary? Does it require sensors and chips, and what is it that it requires that's going to bring in multiple different industries to support it, and that's really what the agenda here around prosperity is. How do we invest in these types of technologies and their ecosystems around it to have a more prosperous Britain? So you have a wider spread of skills as opposed to just investing in one thing. I think that's where AUKUS brings three very important allies together to be able to do that individually, but then the option to do it across in terms of the broader strategy and the policy around AUKUS, is a once in a lifetime chance that I think has come up. Ula Ojiaku So I think the key thing here is, this is a space to be watched, there's lots of opportunity and the potential of having the sum being greater than the parts is really huge here. One last question on this topic. So you said deep tech, and with Open AI's launch of ChatGPT earlier on last year, the world seems to have woken up to, generative AI. Do you see any influence this trend would have, or is having, in the military space in the Defense Innovation space. Pete Newell I think the world has woken up and is staring into the sun and is blinded. The challenge with AI in general, and I would say that it's not the challenge, AI has a long way to go, and by and large, folks are really focused on the high end of what AI can do, but people have to learn how to use AI and AI has to learn. What we're not doing is using AI to solve the mundane, boring, time wasting problems that are preventing our workforce from doing the high end work that only a human being can do, and I don't care how many billions of dollars we're pouring into building robots and other things, it's all great, but we still have government people managing spreadsheets of data that, they become data janitors, not analysts, and it is particularly bad in the intelligence world. I quote the Chief Information Officer of a large logistics agency who said data is not a problem, we have tons of data, it's just crappy, it's not tagged, it's not usable, we have data going back to the 1950s, we have no means of getting that data tagged so it's useful. Now, if we put time and energy into building AI products that would correctly tag old data, it'd be amazing what we can do. In the cases that we have helped develop tools with our clients, they'll save anywhere from a million to 300 million dollars a year in finding discrepancies in supply chain stuff, or finding other issues. So imagine if we put that kind of work in place for other people, but free people up to do more, better, smarter things, how much more efficient the use of the government's time and money would be, so that that money and that time could be invested in better things. So when I say, yeah, the AI is out there and people's eyes are open, but they're staring into the sun. They're not looking at the ground in front of them and solving the things that they could be solving at the speed they should be doing it, and unfortunately, I think they're creating a gap where legacy systems are being left further and further behind, but those legacy systems, whether it's finance, personnel, supply chain, discipline, things like that, aren't going to be able to make the transition to actually be useful later on. So I would describe it as an impending train wreck. Ula Ojiaku And what would be, in your view, something that could avert this oncoming train wreck. Pete Newell I think a concerted effort, really just to have the government say we're going to use AI to get rid of as much of the legacy brute force work that our populations are doing so that we can free them up to do other things. Part of this is we're then going to take the money we save and channel that money back into investment in those organisations. Right now, the money just goes away, that's great, you did better, therefore, your budget's reduced. There's no incentive to get better that way, but if you look at an organisation and say, you know, if you can save 10 million dollars a year, we'll give you that 10 million dollars to reinvest back into your organisation to do better and something else. Now, you have some incentive to actually make change happen. Ula Ojiaku Any thoughts, Ali? Ali Hawks I think the exciting thing for us, the way that I look at it in terms of government is that that government enablement to be able to use AI, here they are building large language models for the government based on the data that they have, and there's a lot of excitement around it and there should be. It's a pretty exciting thing to do. I think where we're in a really strong position and what I find really exciting is being able to do what we do best, which is help them understand what is the query and how do you validate that query? So what are the basic skills that you need to be able to interact, and then to be able to retain the skills of critical analysis, so when the answer comes back, you do not take that as the end all be all. It is a tool. So within your decision-making process, it's decreasing the amount of time it takes you to gather a certain amount of information, but just as you would if you were doing a book report, you still have to validate the sources and understanding, and you have to apply your own judgment and your own experience to that packet of information, which is what we all do every day, but it's not really thought about that way. So I think that the way that people are looking at it here is it will be able give us the decision and it will be able to kind of do our job for us, and for some tools, yes, and I completely agree that we need to free up all of the mundane work that hoovers up the time of civil servants here, because it's extraordinary how they're bogged down, and it completely disempowers them and it contributes to low retention rates and recruitment rates. But I think also it's developing the muscle to be able to do that critical thinking in order to leverage human intelligence to engage with artificial intelligence. And I think that's where we are uniquely positioned to do that because that is the bulk of our work on the front end of the pipeline, which is how are you going to validate what you know, how are you going to get the problem statement in order to query what you need to query and then having the judgment and the analysis to be able to look at that answer and make a decision, based on your own human intellect. That's where I see it playing here. I completely agree with Pete, we have people looking into the sun being like LLMs and they're going to solve everything, but you sit, let's say a hundred people down in front of an LLM and tell me how many people know what to ask it, or how to use it and integrate it into their everyday workflow. There's a long way to go, but I feel really excited about it because I feel like we have something so incredible to offer them to be able to enhance their engagement with AI. Ula Ojiaku That sounds excellent, thank you. Just to go to the rapid fire questions. So, Ali, what books have you found yourself recommending to people the most? Ali Hawks So I don't read a lot of work books, in terms of like how to run a company or anything like that, sorry, Pete, but, and I have a 4-year-old and three stepchildren, so I don't actually read as much as I used to, but I have read over in the last few weeks, the book Impromptu by Reid Hoffman about AI, which is great, and I listen to a lot of podcasts on my commute into London, so the Huberman Lab podcast I listen to a lot, but if you're looking for workplace inspiration, I'm afraid I look at Instagram, listen to podcasts, and then I follow Allie K. Miller, who writes a lot about AI, came out of Amazon, and she is fantastic for breaking things down into really bite sized chunks if you're trying to learn about AI, if you don't come from a technical background. Ula Ojiaku Thanks, Ali, we'll put these in the show notes. And Pete, what about you? Pete Newell I will give you two new books. One of them is a fun one, Wiring the Winning Organization written by Gene Kim and Steven Spear. Steve Spear is a good friend of ours, he's been a great mentor and advisor inside BMNT for a long time, I've known Steve since way back in my early days. The other one is by Huggy Rao and Bob Sutton, and it's called The Friction Project, and it's just like you say, it's all about friction in the workplace. I think both of those books tend to lend themselves to how to drive performance in organisations, and I think, knowing all of the authors, that they are phenomenal books, but I think the experience the four of them bring to the dialogue and the discussion of what the future workplace needs to look like and the things we need to solve will all be buried in those books. In terms of podcasts, I'm all over the map, I chase all kinds of things that I don't know. I listen to podcasts about subjects that I'm clueless about that just spark my interest, so I wouldn't venture to pick any one of them except yours, and to make sure that people listen to yours. Ula Ojiaku You're very kind, Pete. Well, because you're on it, they definitely would. Would you both be thinking about writing a book sometime, because I think your story has been fascinating and there are lots of lessons Pete Newell Only if Ali would lead it. So I have picked up and put down multiple proposals to write books around the innovation process within the government and other places, and part of the reason I keep stopping is it keeps changing. I don't think we're done learning yet, and I think the problem writing a book is you're taking a snapshot in time. One of the things that we are very focused on for the military, we talk about doctrine, what is the language of innovation inside the government workplace? It's the thing that we keep picking up, we've helped at least one government organisation write their very first innovation doctrine, the Transportation Security Administration of all places, the very first federal agency to produce a doctrine for innovation that explains what it is, why it is connected to the mission of the organisation, and describes a process by which they'll do it. I think within the Ministry of Defence, Department of Defense, there needs to be a concerted effort to produce a document that connects the outcome of innovation to the mission of the organisation. We call that mission acceleration. We look at innovation as a process, not an end state. The end state is actually mission acceleration. There's probably a really interesting book just to be written about Ali's journey, and I say more Ali's journey than mine because I think as a woman founder of a defence company in the UK, all of the characters in the book are completely unlikely. So somewhere down the road, maybe. Ula Ojiaku Well, I'm on the queue waiting for it, I will definitely buy it. So where can the listeners and viewers find you if, if they want to get in touch? Ali Hawks We're both on LinkedIn, so Pete Newell, Ali Hawks, our emails too are on our various websites, bmnt.com, bmnt.co.uk. Ula Ojiaku Awesome. Any final words for the audience? Pete Newell I'll say thank you again for one, having us. Like I said, it's the first opportunity Ali and I have had to be on a podcast together. Any opportunity I get to engage with the folks and have this conversation is a gift. So thank you for giving us the time. Ula Ojiaku My pleasure. Ali Hawks Yes, Ula, thanks very much for having us on together. It's been great. Ula Ojiaku I've enjoyed this conversation and listening to you both. So thank you so much. The pleasure and the honour is mine. That's all we have for now. Thanks for listening. If you liked this show, do subscribe at www.agileinnovationleaders.com or your favourite podcast provider. Also share with friends and do leave a review on iTunes. This would help others find this show. I'd also love to hear from you, so please drop me an email at ula@agileinnovationleaders.com Take care and God bless! 

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm excited to re-share a conversation with retired U.S. Army colonel and Silicon Valley investor Peter Newell.   Pete is the co-founder and managing partner of BMNT, an investment company that provides early-stage investment to companies developing technology for the commercial market that has relevant applications in solving national security problems. He is a co-author of Hacking for Defense, a platform that merged the rapid problem-solving techniques curated on the battlefields of Iraq and Afghanistan with a lean startup methodology developed by Steve Blank in Silicon Valley. Pete is a former Army Ranger who has received numerous military awards and decorations, including the Silver Star and the Presidential Unit Citation. It's an honor to have Pete on the show to discuss innovation, deploying, and forward-thinking.   THIS EPISODE IS PERFECT FOR… leaders interested in identifying and fixing problems and wanting to move their teams and companies forward with an innovation focus.   TODAY'S MAIN MESSAGE… this episode is all about bringing the battlefield to the boardroom and re-engineering the problem. Your role as a leader is not to sell products. Your role as a leader is to identify the problem and guide your team and your customers to an innovative solution. Lack of investment in understanding the problem is what ultimately leads us to failure.   WHAT  I  LOVE  MOST… I love the concept of innovation exhaustion and the difference between “innovators,” “makers,” and “hackers.” I love that distinction along with the thinking around deploying an idea and making sure you design what people are actually looking for–thinking about the customer. It's necessary to be innovation-focused if we want to keep pushing ourselves, our people, and our companies forward.   Running time: 34:52   Subscribe on iTunes   Find Tiffani Online: Facebook Twitter LinkedIn   Find Pete Online: Facebook Twitter LinkedIn  

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. In this episode, Alford has a discussion with his virtual assistant, Amelia, an Artificial Intelligence Chatbot. They explore how Key Partnerships are crucial for crafting a successful business model in the creative industry.  Today, we're diving into Key Partnerships, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." Whether you're a seasoned artist or just starting out, learning to compose the right Key Partnerships can transform your art into a thriving business.  The Business Model Canvas:  https://www.strategyzer.com/library/the-business-model-canvas How To Build a Start-up. By Steve Blank: https://www.udacity.com/course/how-to-build-a-startup--ep245 Startup Owner's Manual. by Steve Blank: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/ My Pottery Journal. By Al Wayman https://creekroadpottery.com/product/my-pottery-journal/ The Cost Analysis Spread sheet: https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/ The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. In this episode, Alford has a discussion with his virtual assistant, Amelia, an Artificial Intelligence Chatbot. They explore how understanding your Key Activities is crucial for crafting a successful business model in the creative industry.  Today, we're diving into Key Activities, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." Whether you're a seasoned artist or just starting out, learning to compose the right mix of Key Activities can transform your art into a thriving business.  The Business Model Canvas:  https://www.strategyzer.com/library/the-business-model-canvas How To Build a Start-up. By Steve Blank: https://www.udacity.com/course/how-to-build-a-startup--ep245 Startup Owner's Manual. by Steve Blank: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/ My Pottery Journal. By Al Wayman https://creekroadpottery.com/product/my-pottery-journal/ The Cost Analysis Spread sheet: https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/ The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/

Bio   David is known for his ability to deliver inspiring and thought-provoking presentations that challenge audiences to think differently about innovation and product development. His keynotes and workshops are engaging and interactive, with a focus on real-world examples and case studies. David's message is relevant for entrepreneurs, executives, and organizations of all sizes and industries, and he illustrates concepts live on stage to leave attendees with concrete tools and techniques they can use to drive innovation and growth in their own business.   Interview Highlights 02:00 Early Startups 02:45 Dealing with uncertainty 04:25 Testing Business Ideas 07:35 Shifting mindsets 11:00 Transformational leadership 13:00 Desirable, viable, feasible 14:50 Sustainability 17:00 AI 22:50 Jobs, pains and gains 26:30 Extracting your assumptions 27:30 Mapping and prioritisation 28:10 Running experiments   Social Media   LinkedIn:  David Bland on LinkedIn Website:  davidjbland.com Company Website: Precoil YouTube: David Bland on YouTube     Books & Resources   ·         Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series): David J. Bland, Alex Osterwalder ·         Assumptions Mapping Fundamentals Course: https://precoil.teachable.com/p/assumptions-mapping-fundamentals/ ·         The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models (The Strategyzer Series): Alexander Osterwalder, Yves Pigneur, Alan Smith, Frederic Etiemble ·         Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series): Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos ·         The Lean Startup: How Constant Innovation Creates Radically Successful Businesses: Eric Ries ·         Interviewing Users: How to Uncover Compelling Insights- 2nd Edition, Steve Portigal ·         The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You, Rob Fitzpatrick ·         Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer Series): Alexander Osterwalder, Yves Pigneur ·         The Four Steps to the Epiphany: Successful Strategies for Products that Win: Steve Blank   Episode Transcript Intro: Hello and welcome to the Agile Innovation Leaders podcast. I'm Ula Ojiaku. On this podcast I speak with world-class leaders and doers about themselves and a variety of topics spanning Agile, Lean Innovation, Business, Leadership and much more – with actionable takeaways for you the listener. Ula Ojiaku   Hello everyone. I'm really honoured and pleased to introduce David Bland as my guest for this episode. He is the best-selling author of the book, Testing Business Ideas, and he's also the Founder of Precoil, an organisation that's focused on helping companies to find product market fits using Lean Start-up, Design Thinking and Business Model Innovation. He's not a newcomer to the world of Agile as well. So, David, it's an honour to have you on the Agile Innovation Leaders Podcast. Thank you so much for making the time. David Bland   Yeah, thanks for inviting me on, I'm excited to be here. Ula Ojiaku   Right. So, where I usually start with all my guests, because personally, I am interested in the story behind the person - are there any happenings or experiences that have shaped you into who you are today? David Bland   Yeah, I think through childhood, dealing with a lot of uncertainty and then ended up going to school for design. I thought I was going to go a different career path and then at the last moment I was like, I want to really dig into design and I think people were sort of shocked by that, with the people around me, and so I really dove into that and then I came out of school thinking, oh, I might join a startup and retire in my mid 20s, because this is a .com craze, everyone was making all this money. Obviously, that didn't happen, but I learned a lot at the startups and I was introduced to Agile really early on in my career at startups because we had to go really fast and we were in a heavily regulated industry so we couldn't break stuff and we had to have kind of processes and everything. I did that for a while and then I realised, wow, there were some people that could learn from my mistakes, and so we kind of switched coasts. So we were near Washington DC for a while, and then we moved to the San Francisco Bay Area, and I started working with companies there, and I was like, well, let me see if I can just really dig in, help people learn how to apply stuff and coach them through it, and that was around 2010 or 2011 or so, and I've been doing it ever since, and I think why I love it so much is that it kind of helps people deal with uncertainty, gives them a process to deal with uncertainty, and at the same time, I have a hard time with uncertainty. So maybe it's kind of a little bit therapeutic for me to help others deal with uncertainty as well. So yeah, I just love what I do. Ula Ojiaku   And so you mentioned you don't like uncertainty, but helping other people deal with uncertainty helps you, that's interesting. Do you want to expand on that? David Bland   I mean, I very much like my routines and everything, and I feel like I come at it from a process point of view. So when I'm dealing with uncertainties, like, oh, what kind of process can I apply to that? So I feel a little better about things, even though there's a lot of stuff outside my control, at least I can have kind of a process. So I feel as if, when I'm dealing with people, I feel all of this anxiety, they're working on a new idea, they're not sure if it's going to be any good or not, giving them a process to work through it together, I don't really tell them if their idea is going to be good or not because who am I to judge their ideas most of the time? It's more about, well, here's a process you can apply to all that stuff you're working through and maybe you can come up to some sort of investment decision on whether or not you should go forward with that idea. So I feel as if my demeanour and everything comes off as someone that you're like, oh, I can talk to this guy and he's actually going to respect me, and so I feel like my style plus the uncertainty bit fits together really well. So I have a style where I come into orgs and say, you have a lot of uncertainty, here's a process, you're going to be fine, we're going to work through it together and it tends to work out pretty well. Ula Ojiaku   What comes across to me is that you give them tools or a process to help them hopefully come to an evidence-based conclusion without you having to share your opinion, or hopefully they don't have to have personal opinions imposing on whatever conclusion that is.   David Bland   Yeah, it's just a process.   Ula Ojiaku   And so what put you on the path to writing the book Testing Business Ideas, I was one of your students at the masterclass you and Alex Osterwalder ran during the covid lockdown, and you mentioned during that session, I don't know if you remember, that you probably went for a retreat somewhere, or you went on a hike as part of the writing process and that Alex gave you a hard time or something, so can you share your version of the story? David Bland   Oh yeah, I mean it was a joy writing with him. I think one of the difficult times for me writing that book…So first Alex approached me writing it and eventually, I mean initially it was just going to be me and then I mean he needed to be involved and so he played a big role strategically in helping me kind of think about the book writing process because I've never written a book like this and then also had it published and also did the whole four colour landscape style, very visual book. It's not that you just write an outline and then you start putting in words, it's a very different process. So yeah, he pushed me a little bit during that process, I would say, he would challenge some of my ideas and say like, are you explaining this in a way that where people can understand, you know? And so I feel as if it was a very productive process writing the book with him. It took about a year I would say. I think the way it came about was it was pretty much from my coaching, born out of my coaching, because I was helping companies with a lot of uncertainty, early stage ideas and they would say well we're now going to have interviews and we're going to do surveys and we're to build the whole thing. And it's like, well, there's other things you could do that are beyond interviews and surveys. And so he and I were continuously talking about this, and it's like, well, if people are only comfortable doing interviews and surveys they're not going to address all their risk, they're going to address a part of their risk, but not, you know, there's so much more they can do. And so, we started thinking about, well, is there a book that we could put that together and give people a resource guide? So, it's more like a textbook or almost something you would read in a university. My editor, I just spoke to him a couple weeks ago, he's like, this is required reading at Stanford now, and some other places in the university programs. And so it's very much like a textbook, you know, but the reason we wrote it was, you know, to help people find a path forward, to find a way to go and de-risk what they're working on. And so I felt it was very ambitious to put that all into a book, and of course, it has some flaws, but I think for the most part, it does the job, and that's why it's been really successful.   Ula Ojiaku   It is, in my experience, very well laid out. It takes a lot of work to distill these ideas into something that seems simple and easy to follow. So I do concur, it's been very helpful to me as well and the ideas. In your book, in the flap, it says, okay, the number one job as an innovator, entrepreneur, a corporation, is to test your business ideas to reduce the risk of failure. And I think you've alluded it, you've kind of touched on that in explaining how your career has gotten you where you are today. But what, in your experience, do you find leaders and organisations missing the most when it comes to testing ideas? David Bland   I think it's hard to unwind it all, because it goes back to how do you become a leader. And so, at least in Western, in the United States anyway, where I do some of my work, I feel as if it's very egocentric, it's very about what I can do and what I know. So there's a progression of becoming a leader where you grow up in an organisation because you have the answers, or at least you're able to convince people you know the answers, and then you're promoted and keep being promoted. And so when I'm coming in and saying, well, we might not know the answers, or we might need to test our way through and find the answers, it almost goes against that whole kind of almost like worldview you've built up or someone has built up over the years where it's about me. It has to be more than just about you as a person. It's like how do you enable leaders around you and how do you create more leaders around you and all that. And so I think where there's contradiction is this idea of, okay, I'm promoted to where I am because I have the answers, but now I want to enable people to test their way through things and find answers, and you almost need a feedback loop there of somebody that's willing to say, look, do you understand how you've unravelled some of this or how you've undermined things by saying, well, I know this is a good idea, so build it anyway. Or, that's not the test I would have ran, I would have done this other thing. You give people almost the benefit of your opinion, but they take it as marching orders, whether you realise it or not, and then it becomes this core of, why am I running tests at all because my leader is essentially going to tell me what to build. And so I think there's just some unpacking a bit of, well, I searched for the right answer in school and I was rewarded for that, and I went into business and I was rewarded for the right answer, and now we're telling you, there might not be a right answer, there are multiple right answers, and different paths and choices. And I think sometimes leaders have a hard time with that because it almost contradicts everything they've done in the past to be successful. Ula Ojiaku   So, what I'm hearing you say David is that in terms of, even before we get testing the ideas, please correct me if I'm wrong, it's that there needs to be a mindset shift, a paradigm shift of, you know, what leadership is all about, it's no longer going to be about the person who knows the way, who knows all the answers and tells people what to do, but moving from that to saying, hey, I recognise I have limits and I may not have all the answers and I empower you all for us to work together to test our way to find what the right path or direction would be. David Bland   Yeah, it's more about your leadership style and accountability. I think you severely limit what an organisation could do if everyone's relying on you for the answers. It's going to be really tough to scale that because if all answers have to come through you, then how do you scale? But also, it goes from transactional to transformational in a way. So transactional is, it's very much like, well, I want you to do something by this date on time, on budget, and on scope, and then basically hold you accountable to doing that, and then there's a very transactional level of leadership there. It's like, I asked you to do this thing, or told you to do this thing, you did this thing, so therefore I trust you. Where I'm trying get a bit deeper is, you know, well can you say, well, how do I empower a team to go find out what needs to be built, or if there's a real problem there, and then have them give me an account of, oh, we're making progress towards that, or you know what, we shouldn't go forward with this because this isn't worth pursuing, nobody has this problem, et cetera, and respecting their wishes or at least having a conversation about that. And so I think it does require a little bit of leadership. Looking at your style, looking at the words you use, looking at how you lead teams through uncertainty, which could be a little different than ‘I need this thing by this date and keep it under this cost and this scope' It's more about, well, we have an idea, we're not sure there's a market for it, can we go test that and see if there is and if it's viable for us and if we can actually do it? And it's a little different leadership style, and I think if you apply a transactional leadership style to trying to lead people through uncertainty, it just backfires, because it's very much like, run these experiments by this date, it doesn't empower the teams to be able to give an account of how they're addressing the risks. It's sort of a learning moment for leaders to say, oh, this leadership style that's worked really well for me in the past may not actually work really well for me here, it may work against me here in trying to drive out the uncertainty of this thing that we're trying to do. Ula Ojiaku   So if I may just build on your response to the question. What, in your experience, has helped, or could help, a leader who's used to, and has been in the past up until now rewarded for that transactional leadership, to make the switch to a transformational leadership? David Bland   I think asking them what they're worried about. I know people try to project confidence like they have the answers, but they don't, and so being able to be open, even if it's just a one-on-one, to say hey we have this thing where we think it might be a new business line or something that we're working on that's relatively new that we haven't done before, which is a lot of my clients, they're trying to do something that they haven't quite done before. It may not be too far away from what they're good at, but far enough away that they're worried, they're worried that it's not going to work. And so I try to get them and talk about what's keeping you up at night, what is worrying you about this, and then usually in the back of my head I'm saying, okay, what can I map that to? So I love the desirable, viable, feasible framing. I use it a lot from design thinking, user centre design. So if they're worried about the customer or there's not enough, you know, there's not really a job to be done there, I map that back to, okay, he's worried about desirability or she's worried about desirability. And if they're talking about, oh, we don't know if people will pay enough for this, or if we can keep costs low enough, you know, that's like I map it back to viability, right? And then if it's more about, I actually don't know if we're organised well enough as a company to do this and really execute on it and I map it back to feasibility. And then from there, it's more like, well how will we go test that since you're worried about it, rather than just build the whole thing and launch and see what happens. And so I try to kind of, I'd be really careful of the words I'm using and I'm trying to coach them into a moment where it's okay, just let's be open and transparent that it's not just about executing a bunch of things and then we're okay. It's more about, you know, what are we worried about and then how do we go address those worries sooner versus later. And so I try not to come at them with a bunch of canvases and a bunch of mapping tools and a bunch of stuff that would make them feel defensive because one, they probably have not had experience with those, and two, it's like, oh, this consultant's more interested in the tools than helping me, you know. So I try to use words that really kind of get at, what are you worried about and then how can we go test that and then kind of back away into the process from there? Ula Ojiaku   Well, it does seem like you apply quite some psychology to the whole approach, because it's really about meeting people where they're at. And I am, just back to your point about viability, desirability and feasibility. There is a school of knowledge, I mean, you are the expert here, so I'm deferring, but there's a school of knowledge that would add also like the sustainability parts to it. Or do you think it's separate from those attributes when you're looking at ideas? David Bland   Yeah. Well, I work on a lot of sustainable projects at the moment. Well, even over the last several years I've been working on companies trying to be more sustainable. So companies are manufacturing phones, they want their phones to be all recyclable materials, they want fully recyclable phones let's say. So I'm working on very cutting edge sustainability projects, but I still don't introduce it as another circle because I'm trying to keep it very simple. And so I know there are different flavours of it. I know some people add sustainability, some people add adaptability, some people add ethics, usability. Before I know it, it's just, you end up with seven circles and different themes, so I really try to keep it very simple. Even Alex and I talk about adaptability, because that was a theme that didn't quite make it into the book, but he talks about it in The Invincible Company, which is the book he wrote immediately after the one we wrote together. So I have ways of addressing those things, but I don't necessarily want to add a bunch of extra themes, because I feel like it's already challenging people with a bunch of ‘ility' words. I noticed they get confused even with the three. No matter how well I explain it, I'll see things like, things that are about building it, and reframed as desirability, and I'm like no, no, that isn't about the customer. I mean yes, of course we have to build what they need, but building it is more about feasibility. So even with the three I see people get confused so I just try to stick to the three as best I can, but basically we go into sustainability projects, still using those three, with sustainability top of mind. So I don't really call it out as a separate theme but I certainly take it into consideration when we're working on those projects.   Ula Ojiaku   Okay, just keeping it simple. Okay, thanks for that, David. So there are some instances where the people will consider probably are outliers to the known proven principles of design thinking, of product development, customer discovery. And I can't remember, I mean, I would have attributed it to the person, but I was just reading a tweet from someone who is known in the product development world and he was saying that if, he wouldn't have guessed that with the advent of or the popularity of Generative AI, that ChatGPT, according to his books, you know, broke all the rules of products, discovery products, development in the sense that there, and I wasn't aware that they were, Open AI was doing lots of market research to say, hey, what do you want from an AI assistant or Generative AI? But within months of releasing it to the public, they gained millions of users. So what's your thought on this? Would you say it was an outlier or is it that there were some principles working in the background that we are not aware of? David Bland   I imagine there's a lot going on we're not aware of. It reminds me of the older conversations about the iPhone. There was this air of, Steve Jobs had this single brilliant idea about the iPhone and then willed it into being and then everyone, it was wildly successful, right? But I look at, even like the first iPhone as, in a way it was kind of a minimum viable product. I mean, the hardware was pretty solid, but the software, the OS was not. I mean, it didn't have really basic stuff that we would expect that we had on other things like Blackberries at the time. You couldn't copy and paste, there were some things that were missing and people viewed it as a toy and they kind of laughed at it, you know, and then they iterated on it. I would say it was about iPhone three or four, by the time they really started to get market fit with it, and then you see, you know, people you wouldn't expect with iPhones with their iPhone. You're like, wait a second, that person has an iPhone. But that took a while, you know. And I think with Open AI, it's kind of a, we're still in the early stages of a lot of this, I feel, and I'm not really sure how it's going to shake out, but I imagine, you know, they seem to be very iterative about how they're going about it, you know. So I don't know how they went about the creation of it at first, but I feel as if at least now they're taking feedback. They're not just building stuff people are asking for, but they're looking at, well these people are asking for this, but why are they asking for it and what are they trying to achieve and how might we achieve that by releasing something that solves for that. And that's kind of your job, right? It's not just to build what people ask for. It's more about getting to the need behind what they're asking for, and there might be a more elegant way to solve for what they're asking for. But there's also some backlash with AI. So I see some things happening where a lot of my corporate clients have just banned it at the firewall, they don't want their employees even accessing it. They want to keep it within the company walls, so to speak, which is going to be kind of challenging to do, although there are some solutions they're employing to do that. I also see people taking it and, you know, interviewing fake users and saying, I can validate my idea because they asked OpenAI and it said it was a good idea, so I don't have to talk to customers. And it's like, okay, so they're taking some kind of persona from people and kind of building up a thing where you interact with it, and it seems very confident in it. It seems very confident in its statements. Like, that's the thing that I've noticed with OpenAI and a lot of this ChatGPT stuff is that it can be like really confidently wrong, but you find security in that confidence, right? And so I do see people saying, well I don't have to talk to customers, I just typed in ChatGPT and asked them. And I said, this is the kind of customer, what would that customer want? And it can literally generate personas that can generate canvases. It can do a lot that makes you seem like they are good answers. You could also just click regenerate and then it'll come up with really confident, completely different answers. So I think there's still a way where we can use it to augment what we do, I'm still a big believer in that, because I think it's really hard to scale research sometimes, especially if they have a small team, you're in a Startup. I think we can use AI to help scale it in some ways, but I think we just have to be careful about using it as the single source of truth for things because in the end it's still people and we're still, find all the tech problems, still people problems. And so I think we have to be careful of how we use AI in Agile and research and product development in general. Ula Ojiaku   Completely agree, and the thing about being careful, because the AI or the model is still trained at the end of the day by humans who have their blind spots and conscious or unconscious biases. So the output you're going to get is going to be as good as whatever information or data the person or persons who trained the model would have. So what I'm still hearing from you if I may use Steve Blank's words would be still get out of the building and speak to real customers. I mean, that could be a starting point or that could be something you augment with, but the real validation is in the conversation with the people who use or consume your products. David Bland   I think the conversations are still important. I think where it gets misconstrued a bit is that, well people don't know what they want, so we shouldn't talk to them. I think that's an excuse, you should still talk to them. The teams that I work with talk to customers every week quite often, and so we want that constant contact with customers and we want to understand their world, we want to find new insights, we want to find out what they're trying to do and trying to achieve, because sometimes that can unlock completely new ideas and new ways to make money and new ways to help them. I think this idea of, well, we can't talk to customers because we don't have a solution ready or we can't talk to customers because they don't know what they want, I feel as if those aren't really the reasons you should be talking to customers. With discovery, you're trying to figure out the jobs, pains and gains, test value prop with them, continue to understand them better. And if you pay attention to your customers, there's this great Bezos quote, right. If you pay attention to your customers and your competitors are paying attention to you, you're going to be fine because you are, they're getting lagging information, right? You're really deeply connected to your customers, and so I just think we've somehow built this culture over time where we can't bother customers, we can't confuse them, we can't come to them unless we have a polished solution and I think that's becoming less and less relevant as we go to co-creation. We go more to really deeply understanding them. I think we have to be careful of this culture of we can't bother them unless we have a polished solution to put in front of them, I don't think that's where we're headed with modern product management. Ula Ojiaku   And someone might be saying, listening to, whilst I've gone through your masterclass, I've read your book, but someone might say, well, do you mean by jobs, pains and gains with respect to customers? Could you just expand on those, please? David Bland   Yeah, if you look at the, so my co-author Alex Osterwalder, if you go back to the book before Testing Business Ideas, there's a Value Proposition Design book where we have the value prop canvas. If you look at the circle in that book, so the tool kind of has a square and a circle, and we usually start with a circle side, which is a customer profile. And with the profile, you're really trying to think of a role or even a person, you're not trying to do it at the org level, you're trying to think of an actual human being. And in that, we kind of break it down into three sections. One is customer jobs to be done. So you can think about, you know, one of the functional, usually functional jobs that tasks are trying to do, you could also weave in, you know, social jobs, emotional supporting, it can get really complicated, but I try to keep it simple. But one way to find out those jobs is by talking to customers, right? Then next are the pain points. So what are the pain points that customers are experiencing, usually related to the jobs they're trying to do. So if they're trying to do a task, here's all the stuff that's making it really hard to do that task. Some of it's directly related, some of it's tangential, it's there, it's like these impediments that are really, you know, these pains that they're experiencing. And then the third one is gains. So we're looking for what are the gains that can be created if they're able to either do this task really well, or we're able to remove these pains, like what are some things that they would get out of it. And it's not always a one to one to one kind of relationship. Sometimes it's, oh, I want peer recognition, or I want a promotion, or, you know, there are some things that are tangential that are related to gains, so I love that model because when we go and we start doing discovery with customers, we can start to understand, even in Agile right. If we're doing discovery on our stories, you know, we're trying to figure out what are they trying to achieve? And then is this thing we're about to build going to help them achieve that? You know, what are the pains we're experiencing? Can we have characteristics or features that address these big pain points they're experiencing? And then let's just not solely focus on the pains, let's also think about delighters and gains and things we could do that like kind of make them smile and make them have a good day, right? And so what are some things that we could do to help them with that? And so I love that framing because it kind of checks a lot of the boxes of can they do the task, but also, can we move the pains that they're experiencing trying to do it and then can we can we help create these aha moments, these gains for them? Ula Ojiaku   Thank you, and thanks for going into that and the definitions of those terms. Now, let's just look at designing experiments and of course for the listeners or people if you're watching on YouTube, please get the book, Testing Business Ideas, there's a wealth of information there. But at a high level, David, can you share with us what's the process you would advise for one to go through in designing, OK yes, we have an idea, it's going to change the world, but what's the process you would recommend at a high level for testing this out? David Bland   At a high level, it's really three steps. The first is extracting your assumptions. So that's why I like the desirable, viable, feasible framing. If you have other things you want to use, that's fine, but I use desirable, viable, feasible and I extract. So, what's your risk around the market, the customer, their jobs to be done, the value prop, all that. Viability is what's your risk around revenue, cost, can you keep cost low enough, can you make money with this in some way, make it sustained? And then feasibility is much more, can you do it, can you execute it, are there things that prevent you from just executing on it and delivering it? So that step one is just extracting those, because this stuff is usually inside your head, you're worried about it, some of them might be written down, some of them might not be. If you're in a team, it's good to have perspectives, get people that can talk to each theme together and compromise and come together. The second part of the process is mapping and prioritisation. So we want to map and focus on the assumptions that we've extracted that are the most important, where we have the least amount of evidence. So if we're going to focus experimentation, I want to focus on things that make a big difference and not necessarily play in a space that's kind of fun to play in and we can do a bunch of experiments, but it doesn't really pay down our risk. And so I like focusing on what would be called like a leap of faith assumption, which I know Eric Ries uses in Lean Startup, it also goes back to probably like Kierkegaard or something, and then Riskiest Assumption is another way you can frame it, like what are the Riskiest Assumptions, but basically you're trying to say what are the things that are most important, where we have least amount of evidence. So that's step two, prioritisation with mapping. And then step three is running experiments. And so we choose the top right, because we've extracted using the themes, we have desirable, viable, feasible. We can use that to help match experiments that will help us pay down the risk, and so I always look for mismatch things. Like you're not going to pay down your feasibility risk by running customer interviews, that doesn't help you whether or not you can deliver it. So making sure that you're matching your risk, and that's kind of where the book plays in mostly because we have 44 experiments that are all organised by desirable, viable, feasible, and then we have like cost, setup time, runtime, evidence, strength, capabilities. There's like a bunch of kind of information radiators on there to help you choose, and so we basically run experiments to then go and find out, you know, are these things that have to be true, that we don't have a lot of evidence to prove them out, are they true or not? And so we start then using this process to find out and then we come back and update our maps and update our artefacts, but that's kind of the three step process would be extract, map and then test.   Ula Ojiaku   Thank you. Would you say that there is a time when the testing stops? David Bland   I would say it never completely stops, or at least hopefully it doesn't completely stop. Even if you're using discovery and delivery, I find that usually in the beginning there's a lot of discovery and maybe a little bit of delivery or almost no delivery, and then as you de-risk you have kind of like more delivery and then a little bit less discovery. And then maybe if you're in a kind of repeatable mode where you're trying to scale something there's a lot of delivery and a little bit of discovery, but where I get really nervous are teams that kind of have a phase or a switch and they say, okay, we've done all the discovery now we're just going to build and deliver. I feel as if that constant contact with customers, being able to constantly understand them, their needs are going to change over time as you scale, it's going to change things, and so I get really nervous when teams want to just kind of act like it's a phase and we're done with our testing, right, we're done with our discovery. And I feel great organisations are always discovering to an extent. So it's just really finding the balance with your teams and with your orgs, like how much delivery do you have to do? How much discovery do you need to kind of inform that delivery? So ideally it doesn't stop, but the percentage of discovery you're doing in testing will most likely change over time. Ula Ojiaku   So in the world of Agile, Agile with a capital A in terms of the frameworks that originated from software development, the role of the Product Owner/Product Manager is typically associated with ensuring that this sort of continuous exploration and discovery is carried out throughout the product's lifecycle. Do you have any thoughts on this notion or idea? David Bland   I think there's always some level of risk and uncertainty in your backlog and in your roadmaps. So people in charge of product should be helping reduce that uncertainty. Now, it's usually not on their own, they'll pair with a researcher, maybe a designer. They might even be pairing with software developers to take notes during interviews and things like that to socialise how they're paying down the risk. But I think if you look at your backlog, you're kind of looking at middle to bottom and saying, oh, there's a lot of uncertainty here, I'm not really sure if you should even be working on these. So part of that process should be running discovery on it, and so I try to socialise it. So if you're in your Standups, talk about some of the discovery work you're doing, if you're in planning, plan out some of the discovery work you're doing, it's just going to help you build this overall cohesive idea of, well, I'm seeing something come in that I have to work on, but it's not the first time I've seen it, and I kind of understand the why, I understand that we did discovery on it to better understand and inform this thing and shape what I'm about to work on, and so I think it helps create those like touch points with your team. Ula Ojiaku   Thank you for that, David. So let's go on. There is, of course, your really, really helpful book,  personally I have used it and I've taken, I've not done all the experiments there, but definitely some of the experiments I have coached teams or leaders and organisations on how to use that. But apart from Testing Business Ideas, are there other books that you have found yourself recommending to people on this topic? David Bland   Yeah, I think there's some that go deeper, right, on a specific subject. So for example, interviews, that can be a tool book itself, right, and so there's some great books out there. Steve Portigal has some great books on understanding how to conduct interviews. I also like The Mom Test, well I don't like the title of the book, the content is pretty good, which is basically how to really do a customer interview well and not ask like, closed-ended leading bias questions that just get the answers you want so you can just jump to build, you know. So there are some books I keep coming back to as well. And then there's still some older books that, you know, we built on, foundationally as part of Testing Business Ideas, right? So if you look at Business Model Generation from Alex Osterwalder, Value Prop Design, the Testing Business Ideas book fits really well in that framework. And while I reference Business Model Canvas and Value Prop Canvas in Testing Business Ideas, I don't deep dive on it because there's literally two books that dive into that. A lot of the work we've built upon is Steve Blank's work from Four Steps to the Epiphany and I think people think that that book's dated for some reason now, but it's very applicable, especially B2B discovery. And so I constantly with my B2B startups and B2B corporations, I'm constantly referring them back to that book as a model for looking at how you go about this process from customer discovery to customer validation. So yeah, there are some ones I keep coming back to. Some of the newer ones, there are some books on scaling because I don't, I'm usually working up until product market fit, you know, and I don't have a lot of growth experiments in there. So there are some books now starting to come out about scaling, but I think if you're looking at Testing Business Ideas and saying, oh, there's something here and it kind of covers it, but I want to go a lot deeper, then it's finding complimentary books that help you go deeper on a specific thing, because Testing Business Ideas are more like a library and a reference guide and a process of how to go through it. It would have been like two or three times in length if we'd gone really, really deep on everything, so I think 200 pages of experiments was a pretty good quantity there. And so I'm often, I'm referring books that go deeper on a specific thing where people want to learn more.   Ula Ojiaku   Thank you for that. So if the audience, they've listened to what you have to say and they're like, I think I need to speak with David, how can they reach you? David Bland   Yeah, I mean, davidjbland.com is a great place to go, that's me, you can read about me, you can watch videos on me presenting. I have, you know, videos of me presenting at conferences, but also, there's a YouTube channel you can go to where I have some of my webinars that are free to watch as well, and just little coaching videos I make where I'm like, hey, I have a team that's really struggling with this concept and I just kind of make a quick YouTube video helping people out to say this is how I'm addressing this with, you know, with a team. Also Precoil, P-R-E-C-O-I-L, that's my company, and so there's a lot of great content there as well. And then just in general social media, although I have to say I'm pulling back on social media a little bit. So, I would say for the most part LinkedIn is a great place to find me, I'm usually posting memes about customer discovery and videos and things just trying to help people, like make you laugh and educate you, and so LinkedIn, surprisingly, I don't think I'd ever say like, oh, come check me out on LinkedIn, you know, five or ten years ago, but now that's where I spend a lot of my time, and I feel like that's where my customers are and that's where I can help them, so yeah, I end up spending a lot of time on LinkedIn too.   Ula Ojiaku   Yeah, some of your memes there like, I mean, how do I put it, just gets me up in stitches. Yeah, I don't know how you find them or do you commission actors to do some of them, but yeah, it's good. So yeah, so LinkedIn, social media is the main place, and your websites, those would be in the show notes. I also heard you do have a course, an online course. Can you tell us about that? David Bland   Yeah, this summer, I finally found some space to put together my thoughts into an Assumptions Mapping Course. So that is on Teachable. I'm going to be building it out with more courses, but I've just had enough people look at that two by two and read the book and say, I think I know how to facilitate this, but I'm not sure, and so I literally just went like step by step with a with a case study and it has some exercises as well where you can see how to set up the agenda, how to do the pre work for it, who you need in the room for it, how to facilitate it, what traps to look out for because sometimes, you know, you're trying to facilitate this priority sort of exercise and then things go wry. So I talked about some of the things I've learned over the years facilitating it and then what to do a little bit after. So yeah, it's a pretty just like bite-sized hands-on oh, I want to learn this and I want to go try with the team or do it myself. So yeah, I do have a new course that I launched that just walks people step by step like I would be coaching them. Ula Ojiaku OK, and do you mind mentioning out loud the website, is it precoil.teachable.com and they can find your Assumptions Mapping Fundamentals Course there?   David Bland   Correct. It's on precoil.teachable.com   Ula Ojiaku   OK, and search for Assumptions Mapping Fundamentals by David Bland. Right, so are there any final words of wisdom that you have for the audience, David. David Bland   Try to keen an open mind when you're going through a lot of this work. I feel as if the mindset is so important, you know. So if you're taking this checkbox mentality, you're not going to get the results out of following any of these processes, right. So, I think being able this idea of, oh, I'm opening myself to the idea that there's some assumptions here that may not be true, that I should probably test. It shouldn't be an exercise where you're just checking the box saying, yep, I wrote down my assumption and then, yeah, I ran an experiment that validated that and then move on, you know. It's more about the process of trying to, because your uncertainty and risk kind of move around. So, this idea of mindset, I can't stress enough that try and keep an open mind and then be willing to learn things that maybe you weren't expected to learn, and I think all these great businesses we look at over the years, they started off as something else, or some form of something else, and then they happened upon something that was an aha moment during the process, and I think that's, we have to be careful of rewriting history and saying it was somebody, it was a genius and he had a single brilliant idea, and then just built the thing and made millions. Very rarely does that ever occur. And so I think when you start really unwinding and it's about having an open mind, being willing to learn things that maybe you didn't anticipate, and I think just that mindset is so important. Ula Ojiaku   Thanks. I don't mean to detract from what you've said, but what I'm hearing from you as well is that it's not a linear process. So whilst you might have, in the book and the ideas you've shared, you know, kind of simplifying it, there are steps, but sometimes there might be loops to it too, so having an open mind to know that's something that worked today or something you got a positive result from, might not necessarily work tomorrow, it's, there's always more and it's an iterative journey.   David Bland   It's quite iterative.   Ula Ojiaku   Yeah. Well thank you so much David for this, making the time for this conversation. I really learned a lot and I enjoyed the conversation. Many thanks.   David Bland   Thanks for having me. Ula Ojiaku   My pleasure. That's all we have for now. Thanks for listening. If you liked this show, do subscribe at www.agileinnovationleaders.com or your favourite podcast provider. Also share with friends and do leave a review on iTunes. This would help others find this show. I'd also love to hear from you, so please drop me an email at ula@agileinnovationleaders.com Take care and God bless!   

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. In this episode, Alford has a discussion with his virtual assistant, Amelia, an Artificial Intelligence Chatbot. They explore how understanding your Key Resources is crucial for crafting a successful business model in the creative industry.  Today, we're diving into Key Resources, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." Whether you're a seasoned artist or just starting out, learning to compose the right mix of Key Resources can transform your art into a thriving business.  The Business Model Canvas:  https://www.strategyzer.com/library/the-business-model-canvas How To Build a Start-up. By Steve Blank: https://www.udacity.com/course/how-to-build-a-startup--ep245 Startup Owner's Manual. by Steve Blank: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/ My Pottery Journal. By Al Wayman https://creekroadpottery.com/product/my-pottery-journal/ The Cost Analysis Spread sheet: https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/ The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/ Creek Road Pottery Pen Pal Program: https://creekroadpottery.com/pottery-pen-pal-program/ 

How do you turn rejection into a revolution? Oliver welcomes the legendary Steve Blank – co-creator of the Lean Startup movement and recognized as one of the "Masters of Innovation" by Harvard Business Review.  Steve's bestselling book "The Four Steps to the Epiphany" distinguished startups that search for business models from existing companies that execute them – launching the modern entrepreneurship movement. The conversation dives deep into why communication is a force multiplier for founders, unpacking the four steps of an effective communications strategy. Steve also shares wisdom on the importance of getting out of the building to truly understand customers. On a personal note, Steve opens up about being snubbed when he first proposed the lean startup ideas that went on to revolutionize entrepreneurship. He also gives a glimpse into what it's like delivering a commencement speech to 10,000 people. Don't miss this insightful discussion with a Silicon Valley legend. And be sure to subscribe to the SLACEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/ Check out Steve Blank's article on ‘Everything You Ever Wanted To Know About Marketing Communications' here --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into Customer Relationships, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your Customer Relationships is crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to compose the right mix of customer relationships can transform your art into a thriving business.  The Business Model Canvas:  https://www.strategyzer.com/library/the-business-model-canvas How To Build a Start-up. By Steve Blank: https://www.udacity.com/course/how-to-build-a-startup--ep245 Startup Owner's Manual. by Steve Blank: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/ My Pottery Journal. By Al Wayman https://creekroadpottery.com/product/my-pottery-journal/ The Cost Analysis Spread sheet: https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/ The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/ Creek Road Pottery Pen Pal Program: https://creekroadpottery.com/pottery-pen-pal-program/ 

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm reflecting on a great conversation with Steve Blank, a career entrepreneur and academic.    Steve is a Silicon Valley entrepreneur in eight startups over two decades with four IPOs, and currently, he is an academic teaching at Stanford, Berkeley, Columbia, and NYU. Steve is also the author of The Four Steps to the Epiphany, which is credited with launching the Lean Startup Movement and the best-selling book The Startup Owner's Manual. Steve has been named to Thinkers50 top management thinkers, and recognized by the Harvard Business Review as one of 12 Masters of Innovation. He is also a senior fellow for Entrepreneurship at Columbia University.     THIS EPISODE IS PERFECT FOR… startups or those who want to be more innovative.     TODAY'S MAIN MESSAGE… Steve begins our conversation by reminding us what a startup truly is: a temporary organization designed to search for and find a repeatable and scalable business model or repeatable and scalable sales model.     Many times, startups are pressured to act like big companies, and established companies are encouraged to think like a startup. But the two are very different and deserve to be treated as such. Those caught between those two is what Steve calls “the frozen middle.”    IF YOU WANT TO BE MORE AGILE IN YOUR COMPANY… step back and start by determining if you are an entrepreneur or an innovator. An innovator is the idea person who needs help with the physical work or with the business process. Whereas an entrepreneur is someone who knows how to make things happen. Steve opines that it is rare to have both skills.     IF YOU'RE AN ENTREPRENEUR… get comfortable with chaos and uncertainty. You have to be tenacious and resilient. Steve declares that if you're an entrepreneur who is succeeding, you're beating all the odds.     WHAT I LOVE MOST… Steve's insight around the frozen middle got me thinking about different mental models, business models, and metrics, and how complacency can leave you stranded in a no man's land of little differentiated value.      Running time: 41:25   Subscribe on iTunes   Find Tiffani Online: Facebook Twitter LinkedIn   Find Steve Online Website  Twitter  LinkedIn 

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the concept of Channels, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your Channels are crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to compose the right mix of channels can transform your art into a thriving business.  The Business Model Canvas:  https://www.strategyzer.com/library/the-business-model-canvas How To Build a Start-up. By Steve Blank: https://www.udacity.com/course/how-to-build-a-startup--ep245 Startup Owner's Manual. by Steve Blank: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/ My Pottery Journal. By Al Wayman https://creekroadpottery.com/product/my-pottery-journal/ The Cost Analysis Spread sheet: https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/ The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/ Creek Road Pottery Pen Pal Program: https://creekroadpottery.com/pottery-pen-pal-program/ The Cry Pots: https://www.facebook.com/alford.wayman/videos/441678594958937 The Good Pots: https://www.facebook.com/alford.wayman/videos/7259756667440015

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the concept of Revenue Streams, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your Revenue Streams are crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to identify your unique Revenue Streams can transform your art into a thriving business.  The Business Model Canvas:  https://www.strategyzer.com/library/the-business-model-canvas How To Build a Start-up. By Steve Blank: https://www.udacity.com/course/how-to-build-a-startup--ep245 Startup Owner's Manual. by Steve Blank: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/ My Pottery Journal. By Al Wayman https://creekroadpottery.com/product/my-pottery-journal/ The Cost Analysis Spread sheet: https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/ The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/ Creek Road Pottery Pen Pal Program: https://creekroadpottery.com/pottery-pen-pal-program/

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the concept of Value Propositions, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your Value Propositions are crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to identify your unique Value Propositions can transform your art into a thriving business.  The Business Model Canvas:  https://www.strategyzer.com/library/the-business-model-canvas How To Build a Start-up. By Steve Blank: https://www.udacity.com/course/how-to-build-a-startup--ep245 Startup Owner's Manual. by Steve Blank: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/ My Pottery Journal. By Al Wayman https://creekroadpottery.com/product/my-pottery-journal/ The Cost Analysis Spread sheet: https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/ The Pottery Dailies: https://creekroadpottery.com/the-pottery-dailies/ The Creek Road Pottery LLC Blog: https://creekroadpottery.com/blog/ Creek Road Pottery Pen Pal Program: https://creekroadpottery.com/pottery-pen-pal-program/

Chapter 1 What's The Startup Owners Manual Book by Steve BlankThe Startup Owner's Manual is a comprehensive guidebook written by Steve Blank and Bob Dorf. It provides step-by-step instructions and advice for building successful startups. The book offers practical insights and tools for every stage of the startup process, from idea development to customer acquisition and scaling.Steve Blank, a renowned entrepreneur and educator, is known for developing the Lean Startup methodology, which focuses on building and iterating quickly using customer feedback. The Startup Owner's Manual incorporates this methodology and features numerous case studies, templates, and checklists to help entrepreneurs reduce the risk and uncertainty associated with starting a new business.The book is divided into two parts: "The Startup Owner's Manual Strategy Guide" and "The Startup Owner's Manual Tactical Guide." The Strategy Guide focuses on developing a customer-centric business model and verifying it through customer discovery and validation. The Tactical Guide provides guidance on executing the business model, including customer creation, channel building, and hiring.Whether you are a first-time entrepreneur or an experienced startup founder, The Startup Owner's Manual serves as a comprehensive resource to guide you through the startup journey.Chapter 2 Is The Startup Owners Manual Book A Good BookThe Startup Owner's Manual by Steve Blank is widely regarded as a valuable resource for entrepreneurs. It is considered a good book because it provides practical guidance and insights on starting and scaling a startup. The book covers various topics such as customer development, business model canvas, and lean startup methodologies. It also includes real-world examples and case studies to illustrate key concepts. Many entrepreneurs and experts in the startup ecosystem recommend this book for its comprehensive approach to building a successful startup.Chapter 3 The Startup Owners Manual Book by Steve Blank Summary"The Startup Owner's Manual" by Steve Blank is a comprehensive guide for entrepreneurs looking to start and grow a successful startup. The book provides practical advice and actionable steps to help entrepreneurs understand their customers, validate their ideas, and build a scalable business.The main premise of the book is the concept of "customer development," which emphasizes the importance of understanding customers' needs and feedback throughout the startup journey. Blank introduces the Customer Development process, which consists of four steps: customer discovery, customer validation, customer creation, and company building.In the first step, customer discovery, entrepreneurs aim to identify their target customer segment and gain deep insights into their problems, preferences, and behaviors. The book emphasizes the importance of talking to potential customers early and frequently to validate assumptions and iterate on ideas.Once entrepreneurs gain a clear understanding of their customers and their needs, they move to the second step, customer validation. This involves testing and validating the business hypothesis by getting customers to commit to purchase or use the product or service. Blank emphasizes the importance of building minimum viable products (MVPs) and conducting experiments to gather data and feedback that can inform product development decisions.In the third step, customer creation, entrepreneurs focus on scaling and acquiring customers. Blank introduces various marketing and sales strategies to help startups effectively reach and convert their target customers. The book also discusses the importance of building a minimum viable channel, which involves finding the

Taking Startup Shots with Lean and Mean Steve Blank.  Steve Blank is an Adjunct Professor @Stanford and co-founder @Gordian Knot Center for National Security Innovation. He's also been described as the Father of Modern Entrepreneurship and Credited with launching the #Lean Startup movement, Blank has changed how startups are built; how entrepreneurship is taught; how science is commercialized, and how companies and the government innovate. We had an awesome convo covering the #History of Silicon Valley and lots of insights for Founders and Startup leaders.  Steve blogs at www.steveblank.com.

Steve Blank, an Adjunct Professor at Stanford University, is widely regarded as the father of modern entrepreneurship. Prior to academia, Steve's career spanned eight different startups. Credited with launching the Lean Startup movement with his May 2013 Harvard Business Review cover story, Steve has changed how startups are built, and how entrepreneurship is taught. Steve is also the renowned author of The Four Steps to the Epiphany and The Startup Owner's Manual. — In today's episode, we discuss: Why there aren't more successful startups How to improve entrepreneurship in the USA Misunderstood aspects of the Lean Startup methodology Common traits shared by outlier founders Why successful entrepreneurs are irrational (and need to be) How founders can transition to CEOs Why some second-time founders fail Building in existing versus new markets The Four Steps to the Epiphany in 2023 — Referenced: Alexander Osterwalder: https://www.linkedin.com/in/osterwalder Allen Michels: https://en.wikipedia.org/wiki/Allen_Michels Ben Wegbreit, Co-founder of E.piphany: https://www.linkedin.com/in/ben-wegbreit-22192/ Convergent Technologies: https://en.wikipedia.org/wiki/Convergent_Technologies Eric Ries: https://www.linkedin.com/in/eries/ Gordon Bell: https://www.linkedin.com/in/gordon-bell-3035b43/ JB Straubel: https://www.linkedin.com/in/jb-straubel-b694981/ Kathy Eisenhardt: https://www.linkedin.com/in/kathleen-eisenhardt-5642247/ Roger Siboni, former CEO of E.piphany: https://theorg.com/org/coupa-software/org-chart/roger-siboni Satya Nadella: https://www.linkedin.com/in/satyanadella/ Steve Ballmer: https://www.linkedin.com/in/steve-ballmer-7087a8157/ The lean launchpad at Stanford: https://steveblank.com/2011/05/10/the-lean-launchpad-at-stanford-–-the-final-presentations/ The semiconductor industry - explained: https://steveblank.com/2022/01/25/the-semiconductor-ecosystem/ The three pillars of world class corporate innovation: https://steveblank.com/2022/11/11/the-three-pillars-of-world-class-corporate-innovation/ Tina Seelig: https://www.linkedin.com/in/tinaseelig/ Tom Mueller, Ex-SpaceX Propulsion CTO: https://www.linkedin.com/in/thomas-mueller-2094513b/ Why corporate entrepreneurs are extraordinary: https://steveblank.com/2015/08/25/why-corporate-entrepreneurs-are-extraordinary-the-rebel-alliance/ Why entrepreneurs start companies rather than join them: https://steveblank.com/2018/04/11/why-entrepreneurs-start-companies-rather-than-join-them/ — Where to find Steve: LinkedIn: https://www.linkedin.com/in/steveblank/ Twitter/X: https://twitter.com/sgblank Website: https://steveblank.com/ — Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson — Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter: https://twitter.com/firstround Youtube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast — Timestamps: (00:00) Introduction (02:20) Why there aren't more successful startups (06:07) Outlier founders have similar childhoods (10:34) How to be a successful founder CEO (12:00) Why entrepreneurship should be taught in schools (16:39) The importance of curiosity (19:57) The role of instincts in entrepreneurship (22:31) Having profound beliefs in a vision (24:17) Building in existing versus new markets (29:09) What second-time founders can get wrong (33:49) Why founders need to be irrational (39:28) Common traits shared by outlier founders (45:05) Evaluating what makes a startup successful (49:44) Steve's assessment of Satya Nadella at Microsoft (52:26) What it takes to build an incredible company (60:45) The Four Steps to the Epiphany in 2023 (64:36) The origins of The Four Steps to the Epiphany

In this episode of Product Thinking, Jag Duggal, Chief Product Officer at Nubank, joins Melissa Perri to unravel the process of building a strong global product management team in a fast-growing business. They also dive into the importance of customer obsession, challenges in talent acquisition, and the power of documented principles in scaling businesses.

David Rogers: The Digital Transformation Roadmap David Rogers is the world's leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His previous landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. David has helped companies around the world transform their business for the digital age, working with senior leaders at many of the largest corporations and he's been featured in The New York Times, The Financial Times, The Wall Street Journal, and The Economist. In his newest book, The Digital Transformation Roadmap*, David tackles the barriers behind the 70% of businesses that fail in their own digital efforts and offers a five-step roadmap to rebuild any organization for continuous digital change. Most of us have heard that leading change requires highlighting a problem, deciding on a clear vision, and then cascading that vision down. In this conversation, David and I discuss how those actions alone often result failed outcomes. Instead, we highlight what a shared vision really is and how we can do a better job of helping the entire organization respond better to change. Key Points Most digital transformations fail because they focus too much on technology and not enough on the actual organizational challenges. Selling a problem is negative urgency. It's important as a component of change, but insufficient alone. Successful change leaders also embrace positive urgency. A north star helps leaders and their organizations get clear on the “why” instead of simply the “what.” Once defined, thoughtful debate on measurement brings alignment and empowerment. It's a mistake for vision to only come from the top. Vision should exist at every level. Avoid thinking about vision as cascading down. If anything, vision should be cascade up. How conversation happens at each juncture will define how well this works — or doesn't. Resources Mentioned The Digital Transformation Roadmap* by David Rogers The Digital Transformation Playbook* by David Rogers David Rogers on Digital newsletter Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Pivot Quickly, with Steve Blank (episode 476) Engaging People Through Change, with Cassandra Worthy (episode 571) Doing Better Than Zero Sum-Thinking, with Renée Mauborgne (episode 641) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

In this episode of Product Thinking, Tom Eisenmann, Professor of Business Administration at Harvard Business School, joins Melissa Perri to dive into "Why Startups Fail," his transformative book. Specifically, they dive into the inspiration of the book, six unique types of startup failures and how to avoid them, as well as strategies for hiring your first product manager.