Podcasts about himss

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Telecom Reseller
Numeracle: Molly Weis on Restoring Trust in Voice Communications for Healthcare, Podcast

Telecom Reseller

Play Episode Listen Later Mar 17, 2026 5:24


Molly Weis, Vice President of Marketing & Communications at Numeracle, spoke with Doug Green, Publisher of Technology Reseller News during the HIMSS conference about the growing challenge of trust in voice communications and how verified calling technologies are becoming increasingly important for healthcare organizations. Weis explained that healthcare providers depend heavily on phone communication to reach patients, yet many calls now go unanswered due to widespread robocalls and spoofed numbers. This creates real challenges for hospitals and clinics trying to deliver critical updates, appointment reminders, or care coordination messages. “If patients don't trust the number calling them, they simply won't answer—even when it's their healthcare provider trying to reach them,” she said. Numeracle focuses on restoring trust in voice communications through call authentication and branded calling solutions that help organizations ensure their calls are properly identified and verified. These technologies help healthcare providers increase answer rates and improve patient engagement while protecting their brand identity. During the conversation, Weis noted that healthcare organizations attending HIMSS are increasingly aware that communication trust is now a strategic issue. With fraud and spam calls continuing to rise, providers must find ways to ensure legitimate calls reach patients reliably. As healthcare continues its digital transformation, trusted voice communications will remain an essential component of patient engagement and care delivery. Learn more about Numeracle: https://www.numeracle.com/

Telecom Reseller
Numeracle: Ashley Marcotte on Building Trust and Visibility in Enterprise Calling, Podcast

Telecom Reseller

Play Episode Listen Later Mar 17, 2026 7:29


Ashley Marcotte, Senior Manager of Project & Enablement at Numeracle, spoke with Doug Green, Publisher of Technology Reseller News, during the HIMSS conference about the growing need for trusted voice communications and the role of verified calling technologies in enterprise environments. Marcotte explained that organizations across industries—particularly healthcare—are facing increasing challenges with call authentication and spam filtering. As consumers become more cautious about answering unknown numbers, legitimate business calls are often ignored or blocked entirely. “Organizations need to ensure that when they call a customer or patient, the recipient can clearly see who is calling and trust that the call is legitimate,” she said. Numeracle helps enterprises address this challenge by providing visibility and verification tools that allow businesses to register and authenticate their phone numbers across the telecommunications ecosystem. These capabilities help organizations protect their brand identity, reduce call blocking, and improve answer rates for critical communications such as appointment reminders, patient outreach, and customer service interactions. Marcotte also noted that many enterprises attending HIMSS are recognizing that trusted voice communications are now a strategic requirement rather than a technical afterthought. With increasing regulatory scrutiny and growing consumer awareness around fraud and spoofed calls, organizations must ensure that their outbound communications are both secure and transparent. As digital transformation continues across healthcare and other sectors, solutions that restore trust and accountability in voice communications are becoming an essential part of modern customer and patient engagement strategies. Learn more about Numeracle: https://www.numeracle.com/

HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More
The AI Shift: A Preview to HIMSS26 with Tom Leary, SVP and Head of Government Relations for HIMSS

HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More

Play Episode Listen Later Mar 15, 2026 26:44


On this episode host Tom Foley invites Tom Leary, SVP and Head of Government Relations for HIMSS to discuss AI's role in healthcare and its implications ahead of the upcoming HIMSS 26 conference in Las Vegas. Tom shares insights into the conference's key themes, including AI's responsible use, federal versus state policy direction, and the need for legislative action to create a comprehensive framework for AI in healthcare. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More

Five Good Things: From ViVE to HIMSS — What's Worth the Hype (and What's Just Fun) Megan Antonelli and Janae Sharp are back with another round of Five Good Things — and this one covers a lot of ground. From standout moments at ViVE to the two-week sprint leading into HIMSS, they're cutting through the noise to spotlight what actually mattered, what surprised them, and what they're most excited to see in Las Vegas. Yes, there's strategy. But there's also a Neil Diamond ukulele parody courtesy of Dr. CT Lin, a The Pitt's Dr. Robby sighting at a Brandi Carlile concert, and serious anticipation for The Wizard of Oz at the Sphere. Because the best conversations in health IT happen in the hallways — and sometimes, down a rabbit hole. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Telecom Reseller
Mayo Clinic: Frontline Clinical Perspectives on AI and Healthcare Innovation, Podcast

Telecom Reseller

Play Episode Listen Later Mar 11, 2026 11:16


Natalie Freels, a physician assistant at Mayo Clinic, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about the growing role of artificial intelligence and emerging healthcare technologies from the perspective of clinicians working directly with patients. Freels shared that events like HIMSS provide valuable opportunities for healthcare professionals to connect with the developers and companies building the next generation of medical technologies. As someone working daily on the clinical front lines, she is particularly interested in understanding how innovations such as generative AI and digital health tools will translate into real improvements for patient care and hospital operations. A key theme of the discussion was the importance of aligning new technologies with the realities of clinical workflows. Healthcare providers need solutions that integrate smoothly into existing systems and support clinicians rather than adding complexity. Freels noted that frontline practitioners are eager to see technologies that can reduce administrative burdens and help streamline patient care processes. “The most exciting part of being here is seeing what's coming next and how it might actually help us take better care of patients,” Freels said, highlighting the value of bringing clinicians into conversations with technology developers. As healthcare systems continue to explore AI-driven solutions, the clinician perspective remains essential. Insights from professionals like Freels help ensure that innovation remains focused on improving patient outcomes, supporting healthcare staff, and making healthcare delivery more efficient. Learn more about Mayo Clinic: https://www.mayoclinic.org/

Telecom Reseller
Rubrik Joins AHA Cybersecurity Initiative to Strengthen Hospital Resilience, Podcast

Telecom Reseller

Play Episode Listen Later Mar 11, 2026 1:56


Josh Howell, Healthcare CTO at Rubrik, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about Rubrik's participation in a new cybersecurity initiative led by the American Hospital Association (AHA) designed to strengthen protection and resilience across healthcare systems. The initiative, organized by the AHA and supported by experienced cybersecurity leaders, aims to bring together technology providers and healthcare organizations to address the growing threat landscape facing hospitals and clinical networks. Healthcare remains one of the most targeted industries for ransomware and cyberattacks, making coordinated efforts between vendors and healthcare institutions increasingly important. Rubrik's role in the program focuses on helping hospitals protect and recover critical healthcare data in the event of cyber incidents. The company's data security and resilience platform is designed to safeguard sensitive information while enabling organizations to restore operations quickly if systems are compromised. In environments where patient care depends on uninterrupted access to systems and records, fast recovery capabilities are essential. Howell noted that the collaboration highlights the need for a stronger industry-wide response to cybersecurity threats in healthcare. “Programs like this bring together the expertise of security vendors and healthcare leaders to help hospitals better prepare for and respond to cyber threats,” he said. As healthcare technology leaders gathered at HIMSS to discuss AI, digital health, and cybersecurity, the Rubrik initiative with the AHA reflects a growing focus on resilience—ensuring that hospitals can continue delivering care even in the face of increasingly sophisticated cyber threats. Learn more about Rubrik: https://www.rubrik.com/

Telecom Reseller
Rubrik: Strengthening Healthcare Cyber Resilience Through Industry Collaboration, Podcast

Telecom Reseller

Play Episode Listen Later Mar 11, 2026


Josh Howell, Healthcare CTO at Rubrik, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about the growing importance of cyber resilience in healthcare and Rubrik's collaboration with the American Hospital Association (AHA) to strengthen security across the sector. Howell explained that healthcare organizations remain among the most targeted industries for cyberattacks, making resilience and recovery capabilities essential. Rubrik has been working closely with the AHA's cybersecurity initiative, which is led by veteran security experts focused on helping hospitals and health systems better prepare for ransomware and other threats. The partnership highlights how public and private sector collaboration can improve readiness across healthcare infrastructure. A key theme of the discussion was the need to move beyond traditional backup strategies toward a broader cyber resilience framework. Rubrik's platform focuses on protecting critical healthcare data, ensuring that hospitals can recover quickly and safely if systems are compromised. In an industry where downtime can directly affect patient care, rapid and reliable recovery capabilities are critical. Howell emphasized that cybersecurity in healthcare is no longer just an IT concern—it is a patient safety issue. “Healthcare organizations must be able to protect their data and ensure that critical systems can recover quickly when incidents occur,” he said. This perspective is driving new investments in data protection, ransomware recovery, and operational resilience across healthcare systems. As healthcare leaders gathered at HIMSS to discuss the future of digital health, the conversation underscored the growing recognition that cybersecurity and resilience must be foundational elements of modern healthcare infrastructure. Learn more about Rubrik: https://www.rubrik.com/

Telecom Reseller
XCaliber Health: AI Agents Transforming Healthcare Administrative Workflows, Podcast

Telecom Reseller

Play Episode Listen Later Mar 11, 2026


Trushna Dave, Co-founder of XCaliber Health, spoke with Moshe Beauford of Technology Reseller News at the HIMSS Global Health Conference & Exhibition about how AI-powered agents are beginning to transform healthcare operations by reducing administrative burdens on clinicians and healthcare staff. Dave explained that XCaliber Health focuses on deploying AI agents designed to assist healthcare organizations with operational and administrative workflows. By automating routine processes and data interactions, these AI tools can help reduce the time clinicians spend on non-clinical tasks, allowing them to focus more directly on patient care. A key theme of the discussion was the importance of building AI solutions that integrate seamlessly into real healthcare environments. Rather than replacing clinicians, XCaliber Health's technology is designed to support them—helping with documentation, workflow coordination, and other time-consuming tasks that often contribute to clinician burnout. Dave emphasized that healthcare AI solutions must be developed with a strong understanding of the clinical environment and regulatory landscape. “The goal is not to replace clinicians, but to give them tools that remove friction from their day so they can spend more time focusing on patients,” she said. As healthcare leaders gathered at HIMSS to explore emerging technologies including AI, digital health platforms, and operational automation, the conversation highlighted the growing role of intelligent agents in improving efficiency and supporting healthcare professionals across the care continuum. Learn more about XCaliber Health: https://www.xcaliberhealth.ai/

Telecom Reseller
vCon Foundation: Structuring Conversations as Data for the Future of Healthcare AI, Podcast

Telecom Reseller

Play Episode Listen Later Mar 11, 2026 12:26


Jeff Pulver of the vCon Foundation joined Doug Green, Publisher of Technology Reseller News, for a conversation recorded at the HIMSS Global Health Conference & Exhibition, where the focus was on how structured conversation data could play a critical role in the next phase of healthcare innovation. Pulver explained that the vCon framework—short for “virtualized conversations”—is designed to capture and structure human interactions such as voice calls, video meetings, and messaging exchanges into standardized digital records. These structured conversation objects can then be analyzed, stored, and integrated into enterprise workflows. “Conversations are some of the most valuable data organizations have, but historically they've been unstructured and difficult to use,” Pulver noted. In healthcare environments, that challenge is especially important. Hospitals, clinics, and care providers rely heavily on voice interactions between clinicians, patients, and support staff. By structuring those conversations, organizations could unlock new opportunities for analytics, compliance, and AI-driven insights while maintaining governance over sensitive information. Pulver emphasized that as AI becomes more deeply embedded in enterprise and healthcare systems, structured conversational data will be essential for training models, improving operational decision-making, and creating more responsive digital workflows. Rather than treating conversations as disposable communications, the vCon approach treats them as durable, actionable data assets. As healthcare leaders gathered at HIMSS to explore AI, interoperability, and digital transformation, the discussion highlighted how frameworks like vCon could help bridge the gap between human communication and machine intelligence—turning everyday conversations into meaningful data that can support better outcomes across healthcare organizations. Learn more about the vCon Foundation: https://www.pulver.com/vconfoundation

Generate Now!
HIMSS 2026: Genzeon Ilanko Kumaresan on Remittance Variance Agent, Patient Engagement

Generate Now!

Play Episode Listen Later Mar 11, 2026 14:59


Genzeon CEO Ilanko Kumaresan, is transforming healthcare with AI. Industry estimates are that up to 11% of all claims are underpaid - James and Ilanko discuss REVA, the intelligent agent based on Microsoft copilot. We also discuss Patient Engagement, using Microsoft Nuance technology, and Health Intelligence, and the power of the Microsoft ecosystem.* Youtube @ https://youtu.be/ED-xa6vF1mU* Spotify @ https://open.spotify.com/show/43XcU8A1dsNfW3YGT8KXhp?si=7fc7caf95f764cfe* Apple @ https://podcasts.apple.com/us/podcast/generate-now/id1566458654Connect with* Ilanko @ https://www.linkedin.com/in/ilanko/* James @ https://www.linkedin.com/in/jmcaton/

Faces of Digital Health
Is Healthcare Ready for AI? Anne Snowden on the Global Digital Health Gap

Faces of Digital Health

Play Episode Listen Later Mar 10, 2026 25:44


Are we overhyping AI in healthcare before building the foundations? In this interview from the HIMSS Global Conference, Anne Snowden (Chief Scientific Research Officer, HIMSS) breaks down the latest data on global digital health maturity. We discuss why "Person-Enabled Health" is lagging, how countries like Germany are using data to transform their hospital systems, and why the shift from disease management to proactive prevention is the only way to save our healthcare economy. Topics covered: - The 4 dimensions of digital health transformation. - Why AI requires better data governance and interoperability. - Comparing digital progress in Europe, North America, and Asia-Pacific. - The role of "Agentic AI" in supporting patients at home. Video: https://youtu.be/6e8pzH_VslE?si=y6b6y89IoTgtw5at www.facesofdigitalhealth.com Newsletter: www.facesofdigitalhealth.com

ITSPmagazine | Technology. Cybersecurity. Society
Tackling Third-Party Risk and AI Security in Healthcare | A Brand Spotlight Conversation with Jason Kor, Principal of HITRUST | HIMSS 2026 Event Coverage

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later Mar 9, 2026 11:48


Third-party risk is no longer a background concern for healthcare organizations -- it is a frontline challenge. Jason Kor, Principal at HITRUST, works on the company's third-party risk management team, helping enterprises understand the security risk embedded in their supply chains. The numbers tell a stark story: according to Security Scorecard, 99% of the world's 2,000 largest companies are actively connected to a vendor that has experienced a breach in the past 18 months. And Verizon's Data Breach Investigations Report shows that the share of breaches tied to a third party has doubled year over year. HITRUST exists precisely to help organizations move from awareness to action. HITRUST will be at HIMSS 2026 in Las Vegas, March 9-12, at Booth 11307. Stop playing whack-a-mole with vendor risk -- step into the VR challenge and win prizes. For organizations already holding a HITRUST certification, the team has something else waiting: a trophy recognizing the commitment to independent, external audits and rigorous security standards. For those exploring certification for the first time, the booth is a chance to understand how HITRUST compares to alternatives like SOC 2 questionnaires -- and why scalability and risk reduction make it the stronger choice for supply chain assurance. Kor puts it plainly: the audits are time-consuming and expensive because they are effective. And at the end of the process, someone reads that report and makes real business decisions based on what it contains. Two major themes converge at this year's event: supply chain risk and AI. HITRUST has already launched an AI security assessment offering, and new CSF releases are on the horizon, including a report center feature enabling online review of assessments for anti-fraud and continuous monitoring purposes. On Tuesday, March 10, 2026, from 11:10 AM to 11:30 AM, Kor will deliver a 20-minute session titled "Understanding AI Security Risk -- The New Blind Spot in TPRM and Supply Chain Resilience." The session addresses a rapidly evolving challenge: as organizations build their own generative AI tooling -- or work with third parties that have integrated AI into their products -- questions around data sovereignty, input handling, and model provenance become critical, especially in healthcare where electronic health information is at stake. Also on the HIMSS 2026 agenda from HITRUST: Ryan Patrick, Executive Vice President of TPRM Customer Solutions, joins John P. Houston of UPMC and Chuck Christian of Franciscan Health for a Brunch Briefing titled "Building Secure, Compliant, and Resilient Healthcare Systems Together" on Tuesday, March 10, 2026, from 10:30 AM to 11:45 AM at Level 1, Casanova 505. The session offers practical strategies, frameworks, and real-world lessons for organizations looking to reduce risk, enhance protection, and advance trust in an evolving threat and regulatory landscape. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Jason Kor, Principal, HITRUSThttps://www.linkedin.com/in/securityconsultantcissp/ RESOURCES HITRUST: https://hitrustalliance.net Jason Kor Session -- Understanding AI Security Risk -- The New Blind Spot in TPRM and Supply Chain Resilience (Tuesday, March 10, 2026, 11:10 AM - 11:30 AM): https://app.himssconference.com/event/himss-2026/planning/UGxhbm5pbmdfNDMyMTMxOA== Building Secure, Compliant, and Resilient Healthcare Systems Together -- Brunch Briefing (Tuesday, March 10, 2026, 10:30 AM - 11:45 AM): https://app.himssconference.com/event/himss-2026/planning/UGxhbm5pbmdfNDMzNzQwMQ== HIMSS 2026 Global Health Conference and Exhibition: https://www.itspmagazine.com/cybersecurity-technology-society-events/himss-global-health-conference-amp-exhibition-2026 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Jason Kor, HITRUST, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, third-party risk management, TPRM, supply chain risk, healthcare cybersecurity, HIMSS 2026, AI security, generative AI risk, HITRUST CSF, cybersecurity certification, data sovereignty, electronic health information, vendor risk management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Digital Health Talks - Changemakers Focused on Fixing Healthcare
Five Good Things: From ViVE to HIMSS — What's Worth the Hype (and What's Just Fun)

Digital Health Talks - Changemakers Focused on Fixing Healthcare

Play Episode Listen Later Mar 9, 2026 26:21


Megan Antonelli and Janae Sharp are back with another round of Five Good Things — and this one covers a lot of ground. From standout moments at ViVE to the two-week sprint leading into HIMSS, they're cutting through the noise to spotlight what actually mattered, what surprised them, and what they're most excited to see in Las Vegas. Yes, there's strategy. But there's also a Neil Diamond ukulele parody courtesy of Dr. CT Lin, a The Pitt's Dr. Robby sighting at a Brandi Carlile concert, and serious anticipation for The Wizard of Oz at the Sphere. Because the best conversations in health IT happen in the hallways — and sometimes, down a rabbit hole. Megan Antonelli, Founder & CEO, HealthIMPACT Live Janae Sharp. Founder, The Sharp Index

HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More
Digital Health Talks: Curate, Don't Shop By How to Walk Away from ViVE

HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More

Play Episode Listen Later Mar 6, 2026 27:51


Curate, Don't Shop: How to Walk Away from ViVE with an AI Strategy That Delivers Outcomes Join us as Megan Antonelli sits down with Nayan Patel, a former hospital CIO now leading healthcare innovation at Neteera, to unpack what's shaping the digital health landscape heading into ViVE and HIMSS. They explore how the CIO role is evolving from technology manager to "curator of information and outcomes," and why AI governance, cybersecurity, and platform consolidation are dominating the conversation on the conference floor. Nayan shares insights from Neeera's contactless patient monitoring technology, using radar to track vital signs and ease the burden on nursing staff, and reflects on what meaningful AI adoption actually looks like in clinical settings. The conversation also covers the enduring value of in-person connections, how to maximize your time at industry events, and why some old debates like shadow IT and build vs. buy are making a comeback with fresh perspective. Plus, Nayan shares his weekly newsletter TGIF , offering bite-sized insights for healthcare leaders on the go. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Telecom Reseller
Symphion: Closing the Print Security Gap in Healthcare Networks, Podcast

Telecom Reseller

Play Episode Listen Later Mar 4, 2026


Jim LaRoe, CEO of Symphion, joined Doug Green, Publisher of Technology Reseller News, for a podcast discussion ahead of the upcoming HIMSS Global Health Conference & Exhibition, focusing on a frequently overlooked cybersecurity vulnerability in healthcare environments: networked printers and print infrastructure. LaRoe explained that while hospitals and healthcare organizations invest heavily in protecting servers, endpoints, and applications, print fleets often remain unmanaged from a security perspective. “Printers are connected devices on the network, and they can represent a real vulnerability if they're not properly secured,” LaRoe noted. In highly regulated healthcare environments, these devices often handle sensitive patient data and must meet strict compliance requirements. Symphion addresses this issue with a managed service designed to deploy and maintain security certificates across large print fleets. The company's platform automates the process of installing and renewing digital certificates that authenticate devices and encrypt communications between printers and the broader network infrastructure. By automating certificate lifecycle management, Symphion helps organizations reduce administrative overhead while maintaining consistent security policies across thousands of devices. For healthcare organizations preparing for audits or strengthening their cybersecurity posture, the solution can also support compliance frameworks tied to patient privacy and data protection. LaRoe emphasized that healthcare IT teams often lack the resources to manually manage certificate deployments across hundreds or thousands of printers, making automation essential. As healthcare leaders gather at HIMSS to discuss cybersecurity, AI, and digital transformation, Symphion is highlighting the need to extend security strategies to every connected device on the network—including the print infrastructure that continues to support critical clinical workflows. Visit https://symphion.com/

Telecom Reseller
Dialpad: Moving Agentic AI from Pilot to Production, Podcast

Telecom Reseller

Play Episode Listen Later Mar 4, 2026


Brian Peterson, Cofounder and CTO of Dialpad, joined Doug Green, Publisher of Technology Reseller News, for a podcast conversation ahead of the upcoming Enterprise Connect 2026 and HIMSS 2026 events to discuss how enterprises are moving beyond AI experimentation and beginning to deploy agentic AI at scale. Peterson explained that many organizations have spent the past year exploring AI pilots but are now facing the harder challenge of operationalizing those experiments in production environments. “The real question now isn't whether AI works—it's how you deploy it safely, measure its impact, and scale it across the organization,” he said. Dialpad's approach focuses on helping enterprises identify high-value use cases, build AI agents around those workflows, and validate outcomes before deployment. A key advantage for Dialpad is its access to large volumes of real conversational data from voice, messaging, and contact center interactions. By analyzing these interactions, the platform can identify friction points in customer experience and operational workflows. Those insights then guide the creation of AI agents designed to resolve specific tasks—such as assisting contact center agents, automating routine processes, or surfacing real-time insights during live conversations. Peterson also emphasized the importance of governance and measurement when deploying AI agents. Organizations must ensure that AI systems are transparent, measurable, and aligned with business objectives. By validating performance before production rollout, enterprises can reduce risk while demonstrating clear ROI—an important step in transitioning from experimental pilots to enterprise-wide adoption. As the industry prepares for major discussions at Enterprise Connect and HIMSS, Peterson believes the next phase of enterprise AI will be defined by practical deployment rather than experimentation. Organizations that can effectively turn conversational data into actionable AI workflows will be best positioned to unlock the real value of agentic AI. Visit https://www.dialpad.com/

Digital Health Talks - Changemakers Focused on Fixing Healthcare
Curate, Don't Shop: How to Walk Away from ViVE with an AI Strategy That Delivers Outcomes

Digital Health Talks - Changemakers Focused on Fixing Healthcare

Play Episode Listen Later Feb 20, 2026 32:58


Join us as Megan Antonelli sits down with Nayan Patel, a former hospital CIO now leading healthcare innovation at Neteera, to unpack what's shaping the digital health landscape heading into VivVE and HIMSS. They explore how the CIO role is evolving from technology manager to "curator of information and outcomes," and why AI governance, cybersecurity, and platform consolidation are dominating the conversation on the conference floor. Nayan shares insights from Neeera's contactless patient monitoring technology, using radar to track vital signs and ease the burden on nursing staff, and reflects on what meaningful AI adoption actually looks like in clinical settings. The conversation also covers the enduring value of in-person connections, how to maximize your time at industry events, and why some old debates like shadow IT and build vs. buy are making a comeback with fresh perspective. Plus, Nayan shares his weekly newsletter TGIF , offering bite-sized insights for healthcare leaders on the go. Nayan Patel, SVP/GM, Transformation & Digital Health, Neteera Megan Antonelli, Chief Executive Officer, HealthIMPACT  

Healthcare IT Today
2026 ViVE and HIMSS Preview - Healthcare IT Today Podcast Episode 186

Healthcare IT Today

Play Episode Listen Later Feb 16, 2026 29:17


For the 186th episode of the Healthcare IT Today Podcast, we are doing a preview of this year’s ViVE and HIMSS conferences! We kick this episode off by discussing the differences between HIMSS and ViVE. Then we talk about whether we would pick one conference over the other, or if we would do both. Next, we theorize what topics will be discussed in the hallways at ViVe and HIMSS. We then talk about what topics we are the most interested in covering at ViVE and HIMSS. Lastly, we share our tips and tricks for not only surviving but thriving at both of these conferences. At ViVE, Colin and I will be in the Media Village doing paid and earned interviews. At HIMSS, we will have a big booth in the back corner where we will have our on-site interview studios – come visit us at 6453. If you are looking to showcase your thought leadership, build brand awareness, or tell an important customer or product story, you may want to consider one of our sponsored interview packages. Reach out on our contact us page to learn more. Here's a preview of the topics and questions we discuss in this episode: So what's the difference between HIMSS and ViVE? Would you pick one over the other, or would you do both? What are the topics that will be discussed in the hallways at ViVE and HIMSS? What are the topics you are most interested in covering at ViVE and HIMSS? What are your tips for surviving and thriving at both these conferences? Now, without further ado, we’re excited to share with you the next episode of the Healthcare IT Today podcast. We publish a new Healthcare IT Today podcast every ~2 weeks. Thanks to our friends at Healthcare Now Radio, you’ll be able to listen to the latest episodes of Healthcare IT Today on their radio station for the first two weeks. Then, we’ll be publishing each episode as a podcast and YouTube video here after it finishes on the radio. You can also subscribe to the Healthcare IT Today podcast on any of the following platforms: Apple Podcasts Google Podcasts Stitcher Podcast Radio TuneIn Spotify iHeartRadio Pandora Thanks for listening to Healthcare IT Today and if you enjoy the content we’re sharing, please rate the podcast on your favorite podcasting platform. Along with the popular podcasting platforms above, you can Subscribe to Healthcare IT Today on YouTube.  Plus, all of the audio and video versions will be made available to stream on HealthcareITToday.com. If you work in Healthcare IT, we’d love to hear where you agree and/or disagree with the perspectives we shared. Feel free to share your thoughts and perspectives in the comments of this post, in the YouTube comments, with @Colin_Hung or @techguy on Twitter, or privately on our Contact Us page. Let us know what you think of the podcast and if you have any ideas for future episodes. Thanks so much for listening! Listen to Our Latest Episodes:

reach vive himss healthcare it media village colin hung healthcare it today at himss
HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More

Hosts Colin Hung and John Lynn give a preview of the 2026 ViVE and HIMSS conferences. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Inspiring Women with Laurie McGraw
CVS' Chief Medical Officer on Simplifying Healthcare for 9,000 Communities || EP.231

Inspiring Women with Laurie McGraw

Play Episode Listen Later Jan 20, 2026 20:40


Women comprise 75% of the healthcare workforce and make the majority of family healthcare decisions—yet hold only 20% of senior leadership positions. Dr. Amy Compton-Phillips, Executive Vice President and Chief Medical Officer of CVS Health, sees this gap as more than unfair. At CVS Health, Dr. Amy oversees clinical strategy for 9,000 community access points with a clear mission: simplify healthcare and make the right thing the easy thing. "We've put things like electronic medical records, narrow insurance networks, and administrative rigmarole between patients and people who can help them," she explains. "How can we start taking layers out?" But she didn't reach this role by following the traditional playbook. She turned down her dream job because the timing wasn't right for her family. She went part-time during peak career years, trading off with her husband as their priorities shifted. And she's consistently been tapped on the shoulder for opportunities rather than raising her hand, which taught her that doing your current job exceptionally well matters more than constantly positioning for the next one. In this conversation, Dr. Amy explains why healthcare needs women's voices at the executive table for design thinking that actually works, how she and her husband negotiated dual careers through different life stages, why "performance gets you the podium" but authenticity and strategic thinking get you the C-suite, and what it takes to be heard when you're the only woman in leadership rooms. Whether you're balancing clinical practice with administrative responsibilities, navigating when to say yes and no to opportunities, or building toward senior healthcare leadership, this is uncommon honesty about the trade-offs and strategies that actually matter. Key Takeaways: Do your current job exceptionally well—performance gets you noticed before you ever raise your hand Design healthcare systems with women's voices at the table; they're both the workforce majority and primary family decision-makers Negotiate career trade-offs with your partner over time; one person doesn't have to sacrifice permanently Saying no to your dream job might be the smartest move you make—if they value you, they'll come back Taking layers out of complexity requires intentional design thinking, not just adding more solutions Figure out what's working and what's not, then adjust your strategy—sometimes you need to literally or metaphorically elevate yourself to be heard About the Guest: Dr. Amy Compton-Phillips is Executive Vice President and Chief Medical Officer of CVS Health, where she leads clinical strategy across 9,000 community locations. She previously served as President and Chief Clinical Officer at Providence, a $25 billion health system with 52 hospitals and 120,000 caregivers, where she led the response to the first confirmed COVID-19 case in the United States. Earlier, she spent 22 years at Kaiser Permanente, rising from front-line internist to Chief Quality Officer. A CNN Medical Analyst and keynote speaker, she has served on boards including HIMSS, the Institute for Systems Biology, and Wellcare. She holds her bachelor's degree from Johns Hopkins University and her medical degree from the University of Maryland School of Medicine. Health Podcast Network Chapters 00:00 - Introduction and Holiday Health Tips 02:38 - Simplifying Health at CVS 05:31 - The Voice of the Customer: Women in Leadership 08:42 - Career Progression: Being Tapped on the Shoulder 10:11 - Saying No to the Dream Job 12:39 - Making Choices: Work-Life Integration 15:05 - Going Part-Time and Life Partner Negotiation 17:55 - Pull Out the Platform Shoes: Getting Heard as a Leader Guest & Host Links Connect with Laurie McGraw on LinkedIn Connect with Dr. Amy Compton-Phillips on LinkedIn Connect with Inspiring Women Browse Episodes | LinkedIn | Instagram | Apple | Spotify

Straight Outta Health IT
Interviews from 2025 South Florida HIMSS IntegraTe Conference Pt 2

Straight Outta Health IT

Play Episode Listen Later Jan 13, 2026 40:46


Healthcare startups don't fail because their tech isn't cool, they fail because they don't understand how healthcare actually buys, governs, and deploys change. In this episode, Sohail Azeem, principal consultant at South Star Consulting, discusses his path from Texas Children's Hospital operations and NICU leadership to COO/CEO roles, then into entrepreneurship supporting telehealth, remote patient monitoring, and chronic care programs. He explains the most common startup pitfall he sees: obsessing over fundraising before building a real business development engine, a credible pipeline, and a revenue trajectory that meets investor expectations.Tom Leary, SVP of Government Affairs at HIMSS, breaks down the policy landscape shaping digital health. He discusses the debate around the “One Big Beautiful Act,” concerns about Medicaid impacts, and a major rural health transformation push that states are responding to—often by leveraging digital health. Grant McGaugh, CEO of Five Star BDM, shares how building an authentic personal brand can become a growth engine. He explains why “search and social” now determine credibility, how podcasting became his platform for social selling, and why your online narrative must match your real skills to avoid an authenticity gap. Lou Mendez, president of the South Florida HIMSS chapter, outlines the chapter's “three C's” focus: community, collaboration, and communication; and the conference theme of “Bold Moves.” He highlights how CEOs are now confidently bringing AI strategy to their boards, with repeated emphasis on efficiency, accuracy, and especially patient experience. Tune in and learn how to build health tech growth that survives the realities of healthcare!ResourcesConnect with Sohail Azeem on LinkedIn here.Visit South Star Consulting's website here.Follow and connect with Tom Leary on LinkedIn.Email Tom directly here.To learn more about HIMSS' policies, email them here or visit their website here.Connect with Grant McGaugh on LinkedIn.Explore 5 Star BDM's website.Listen to the Follow the Brand podcast here.Follow and connect with Lucianil Mendez on LinkedIn.Find out more about the HIMSS South Florida Chapter on LinkedIn and their website.

Telecom Reseller
Enterprise Connect Charts a New Course in Las Vegas With an Expanded AI Focus, Podcast

Telecom Reseller

Play Episode Listen Later Jan 7, 2026


Eric Krapf, Program Chair of Enterprise Connect at Informa, joined Doug Green, Publisher of Technology Reseller News, to discuss what attendees and exhibitors can expect from the upcoming Enterprise Connect conference—and why the move to Las Vegas marks a significant evolution for the long-running event. After many successful years in Orlando, Enterprise Connect will take place at Caesars Forum in Las Vegas, with Harrah's and The LINQ directly connected to the venue. Krapf explained that the new location improves accessibility for West Coast and central U.S. attendees, offers a wider range of hotel options at different price points, and reduces the logistical friction that often comes with large conventions. The event will also run concurrently with HIMSS, creating opportunities for crossover between enterprise communications and healthcare technology audiences. On the content side, Enterprise Connect has significantly refreshed its program structure. The conference will now begin on Tuesday, making travel easier for attendees, and will feature flexible one-, two-, and three-day passes. Tuesday morning will open with three half-day summits focused on AI, customer experience (CX), and collaboration/UC, combining panels, enterprise case studies, and small-group roundtable discussions designed to encourage peer-to-peer networking. “We're really trying to balance the need to maintain and modernize legacy environments with the challenge of figuring out where AI delivers real ROI today,” Krapf said. AI will be a central theme throughout the event, reflecting the realities many enterprises face: top-down mandates to deploy AI, uncertainty about value and governance, and long-term career implications for IT professionals. At the same time, the agenda continues to address core enterprise priorities such as reliability, compliance, E911, contact center migration, and hybrid work—acknowledging that most organizations must run stable existing systems while preparing for an AI-driven future. Krapf emphasized that Enterprise Connect remains a uniquely vendor-neutral environment, bringing together large platform providers, emerging startups, solution partners, and channel players in one place. “This is where you can see the whole picture—compare solutions side by side, talk directly to peers, and make informed decisions about what actually fits your organization,” he said. For enterprise IT leaders, channel partners, and solution providers alike, Enterprise Connect continues to serve as a critical forum for education, evaluation, and in-person networking. Learn more and register at https://enterpriseconnect.com/.

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

In this first episode of 2026, I want to address a frustration that has been bugging me and likely you as well. We have all seen how impressive tools like ChatGPT, Claude, and Gemini can be, yet when we use them for specific content creation or strategy, the results often feel shallow or generic. The problem is not that the AI is unintelligent. The problem is that it lacks context.In this episode, I dive into the Model Context Protocol (MCP). While it sounds technical, understanding MCP is actually a critical business strategy. It acts as the rules of engagement that allow your AI to access the right data, tools, and brand guidelines safely and effectively. I explain why context architecture is going to matter much more than which specific AI model you use and how getting this right is essential for risk management and accuracy in the healthcare industry. If you want to move beyond generic AI outputs to creating a true competitive advantage, this episode breaks down exactly how to do it.Key Topics:"(00:00:00)" – Introduction"(00:01:00)" – Why AI often produces superficial work "(00:02:00)" – Introduction to the Model Context Protocol (MCP)"(00:03:00)" – The "locked room" analogy"(00:05:00)" – Defining MCP"(00:06:00)" – Using the Google Drive analogy"(00:08:00)" – A real-world example of AI hallucination"(00:11:00)" – The importance of better context management"(00:12:00)" – How we use the HLP Brain to build expert personas"(00:13:00)" – The leadership perspective"(00:15:00)" – Future trends"(00:16:00)" – Three key takeawaysIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Straight Outta Health IT
Interviews from 2025 South Florida HIMSS IntegraTe Conference Part 1

Straight Outta Health IT

Play Episode Listen Later Dec 30, 2025 26:59


AI, interoperability, and real-world readiness are converging to define the next era of healthcare IT. In this episode, Shaman Akhtar, Mike Costa, and Tom Stafford break down the challenges and opportunities shaping healthcare IT, as well as the growing need for true downtime resilience.Shaman Akhtar, senior leader at ELLKAY, discusses how interoperability remains a “data plumbing” problem, warning that even with HL7 and FHIR, vendors still “speak different dialects,” creating ongoing challenges in exchanging patient information and even between emerging AI tools and agents.Next, Mike Costa, Client Relationship Executive at Impact Advisors, reflects on the journey from EHR implementation to true optimization, arguing that many organizations have barely unlocked the value of their systems and that AI and ambient technologies could finally help harvest that potential while addressing persistent adoption and operational challenges. Finally, Tom Stafford, Healthcare Strategist at CDW and a recovering CIO, explains how CDW evolved from a logistics company into a turnkey healthcare partner, helping systems with security, cloud, and, especially, downtime resilience so they can safely operate when core systems fail. Together, they highlight common themes from the South Florida HIMSS Integrate Conference, ranging from regulatory and political pressures to the promise of AI, demonstrating that leaders across payers, providers, and vendors are grappling with similar issues. Tune in and learn how interoperability, optimization, and resilience are reshaping healthcare's digital future!ResourcesConnect with Shaman Akhtar on LinkedIn.Follow ELLKAY on LinkedIn here and explore their website.Connect with and follow Mike Costa on LinkedIn.Learn more about Impact Advisors on LinkedIn and visit their website.Email Mike directly here.Follow and connect with Tom Stafford on LinkedIn.Discover more about CDW•G on LinkedIn and their website.Email Tom directly here.

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

We're closing out the year by looking forward. In this episode, you'll hear a range of voices from across healthtech marketing, growth, PR, podcasting, and the Health Launchpad team as they share what's already starting to shift beneath the surface—and what that means for the year ahead. Some of the predictions may feel inevitable. Others might make you a little uncomfortable. That's usually a good sign.A few patterns start to emerge as the conversation unfolds: How technology is quietly becoming less “innovative” and more… expected;  how buying decisions are evolving in ways most marketing teams aren't fully prepared for; and how the line between human judgment and machine influence keeps getting blurrier—sometimes in helpful ways, sometimes not.We wrap with a final perspective on what's likely to separate the companies that gain momentum from the ones that get stuck explaining themselves. It's less about chasing the next shiny thing—and more about clarity, credibility, and proving impact where it actually counts.If you're heading into the new year wondering what really deserves your attention (and what can safely be ignored), this episode should give you plenty to think about—without handing you a checklist.Topics Covered:[00:00:00] A rapid-fire glimpse of what's ahead[00:00:09] Setting the stage for the year to come[00:02:00] Why these perspectives matter right now[00:03:00] The evolving role of virtual care inside health systems[00:04:00] How intelligence, data, and care environments are starting to converge[00:04:00] What's changing behind the scenes in enterprise buying decisions[00:05:00] The future of outreach, attention, and relevance[00:06:00] Why physical presence is showing up in digital-first strategies[00:07:00] Trust, risk, and proof in a more skeptical market[00:09:00] How discovery and decision-making are being quietly rewritten[00:10:00] New expectations for helping buyers move forward[00:11:00] The changing role of video in serious B2B conversations[00:12:00] Personalization at a scale most teams aren't ready for[00:13:00] Rethinking volume, focus, and what actually moves the needle[00:15:00] Where automation helps—and where it starts to hurt[00:16:00] Designing for speed, consistency, and long-term flexibility[00:17:00] Creating work that machines can use as easily as humans[00:18:00] What AI adoption looks like once it grows up[00:19:00] The hidden costs of intelligence—and why they're entering the conversation [00:20:00] What will separate leaders from laggards in the next phase[00:21:00] When experimentation turns into infrastructure[00:23:00] How care delivery, creativity, and growth are settling into a new normal[00:25:00] Final thoughts on what 2026 may demand of all of usIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

There has been a lot of buzz about Gemini 3, Google's LLM. In this episode, I dig into Google's big announcement and try to get past the hype to what it really means for healthtech marketers. Google is positioning Gemini 3 as a highly multimodal, context-aware AI system that can handle text, images, data, and reasoning in one place. I will do my best to explain what that means in English and why you should care about that. I will also share how I benchmarked Gemini 3 vs the other guys to see if it lives up to the promise.I also cover what this all means for search. This is kind of a big deal - potentially. This may presage the likely evolution of search from text-only answers to rich, AI-generated “micro-sites” with visuals, maybe even video, built on the fly. I will wrap up with five key takeaways on when to use which tool (Gemini, ChatGPT, Claude, Perplexity), where Gemini really shines, and why Google's evolving ad model should be on every healthtech marketer's radar right now.Topics Covered:"(00:00)" – Introduction & setup"(01:10)" – What Gemini 3 actually is"(03:40)" – Nano Banana Pro for visuals"(05:30)" – Multimodal workflows & creative speed"(07:30)" – Deep integration with Google apps"(09:30)" – AI Overviews & the future of search"(12:30)" – Visual, interactive AI results & declining SEO value"(15:10)" – Rethinking Google Ads in an AI-first world"(17:00)" – Introducing the HLP BrAIn & benchmarking approach"(18:30)" – Benchmark results: BrAIn vs ChatGPT vs Gemini"(21:00)" – Script-writing test across four LLMs"(24:00)" – Strengths and weaknesses of each LLM"(26:00)" – Five key takeaways & closingIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
Building a Brand in Healthcare's Most Competitive AI Market

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

Play Episode Listen Later Dec 1, 2025 46:55


Brand has become the B-word in our industry. It's almost viewed as a dirty word in certain C-Suites and marketing leaders bring it up at their peril.But let's face it, without a strong brand, your sales are going nowhere. And this is especially the case in healthcare technology, where buyers have favorites and start a 13+ month buyer journey with a shortlist in mind.In this episode, I sit down again with my friend and healthtech marketing leader, Lea Chatham, to unpack what it takes to create and build a strong brand.We discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. We start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you're not consistently showing up with credibility in those channels, you may never even make the long list, let alone the shortlist. Lea and I then dive into the specific brand challenges she's taken on at Heidi Health. Heidi began as a bottom-up, product-led, physician-led company with a very “sign up free and try it” feel. Lea walks through how they've repositioned Heidi to a broader “AI care partner” that can sit beside any clinician across organizations of all sizes, while still staying obsessed with physician experience and adoption. We also explore the broader competitive landscape in ambient AI. Lea describes two main camps: solutions tightly embedded in the EHR, and “untethered” scribes where integration is the last step rather than the first. From there we zoom out into brand strategy and execution. We talk about the constant push to create “branded demand,” where every brand investment also drives pipeline, and every demand gen motion reinforces the brand. Lea explains that you can't build a serious brand in this market purely organically. You have to spend selectively, like picking a few big bets (like going big with CHIME, co-authoring an award submission with marquee enterprise customers, or key analyst relationships) that can create outsized visibility and credibility quickly while your broader organic engine spins up. Key Topics Covered:"(00:00)" Setting the Stage: Ambient AI “Land Grab” & Buying Groups"(03:10)" Heidi as the “New Kid” & the Enterprise Brand Barrier"(06:20)" Measuring Brand Without a Six-Figure Budget"(10:20)" Mapping the Ambient AI Landscape & Heidi's Positioning"(16:20)" Global Brand, Local Markets: From Scribe to “AI Care Partner”"(19:30)" Tailoring Messaging for Personas, ICPs & Regions"(25:10)" Brand Consistency, Naming, and Product Architecture"(30:10)" Building the Heidi Brand in the US: Tactics & “Branded Demand”"(35:40)" Adapting SEO for the AI & Prompt Era"(38:00)" Final Advice: Strategic Spend & Big Bets (CHIME Case Study)If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

Is Answer Engine Optimization (AEO) really just SEO with a fresh coat of paint, or are we looking at something fundamentally different? This question has been nagging at me for weeks, and in this AI Quick Take I try to answer it.This started with a lunch conversation at the Marketing AI Conference in Cleveland, where an SEO expert told me AEO was merely a 10% incremental change from traditional SEO. Then I saw a post from Drew Neisser featuring a CMO who called AEO and GEO "a load of crap," suggesting that following SEO best practices would be sufficient. But after analyzing our own data at Health Launchpad and hearing similar stories from clients, I'm not convinced they're right.Our website traffic grew 10% month-over-month for four years straight, with 65-80% driven by SEO. Now SEO accounts for less than 40% of our traffic, but the decline has been offset by increases in referral and direct traffic from answer engines like ChatGPT, Claude, and Perplexity. We're moving into what many call a zero-click world where users get answers, not links. The new gatekeepers aren't search engines anymore - they're answer engines that read, interpret, and decide what's worth repeating. In this episode, I will unpack why I think AEO truly is a big deal and requires thinking differently about how we approach digital marketing.Key Topics Covered:"(00:00:00)" Introduction"(00:01:30)" The Question: Is AEO Just SEO Rebranded?"(00:05:00)" Is This SEO 2.0 or Something Different?"(00:05:30)" The Reality of Traditional SEO"(00:06:30)" Health Launchpad's Traffic Data"(00:08:00)" The Zero-Click World"(00:09:00)" Answers Not Links"(00:10:00)" The Skeptics' Point of View"(00:11:00)" Overlapping Tactics vs Overlapping Strategy"(00:12:00)" SEO vs AEO: Ranked vs Retrieved"(00:14:00)" Pre-Qualified Buyers from AI Engines"(00:15:00)" Zyppy's Research: 86% Citations from Owned Content"(00:17:30)" The Measurement Challenge"(00:19:00)" New Metrics: Retrieval Frequency and Answer Share"(00:22:00)" Four Key Takeaways"(00:24:30)" Future-Proofing Your Brand"(00:25:30)" Closing AdviceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

ITSPmagazine | Technology. Cybersecurity. Society
AI in Healthcare: Who Benefits, Who Pays, and Who's at Risk in Our Hybrid Analog Digital Society | Experts Panel With Marco Ciappelli & Sean Martin

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later Nov 15, 2025 60:08


The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

Healthcare is facing a “perfect storm”. And it's a perfectly bad one!In this episode, I sit down with Mark Erwich, Health Launchpad Chief Strategy Officer. Mark is a healthcare technology marketing veteran with over 20 years in the industry. Mark and I discuss "the perfect storm" facing healthcare providers, and why traditional growth-focused messaging is no longer resonating with buyers.Mark unpacks the mounting pressures on hospitals and IDNs, from shrinking margins and labor shortages to an onslaught of regulatory changes, including OPBBA, Medicaid work requirements, and ACA cuts. The healthcare system is managing multiple compounding crises simultaneously, making traditional vendor pitches about "disruptive innovation" and feature-focused solutions feel tone-deaf.We explore how vendors need to shift from a growth mindset to a resilience framework. This means moving away from generic ROI calculators toward detailed value calculators that CFOs can actually trust, and replacing growth messaging with language focused on stability, sustainability, and operational excellence. As procurement departments look to consolidate their vendor relationships, the companies that will survive and thrive are those that can prove they understand their customers' challenges and deliver measurable margin improvements, not just promised cost savings.Key Topics Covered"(00:01:00)" Mark's Background in Healthcare Technology Marketing"(00:02:30)" The Perfect Storm: Current Challenges Facing Healthcare Providers"(00:03:00)" Financial Pressures and Margin Challenges"(00:03:30)" Clinician Shortages and Workforce Issues"(00:04:00)" Regulatory Dynamics and Federal Policy Changes"(00:05:00)" The Importance of Resilience Over Growth Mindset"(00:06:00)" How CFOs Are Planning for Uncertainty"(00:07:00)" Preparedness for Constant Change"(00:08:00)" How CFO Decision-Making Cascades Throughout Organizations"(00:08:30)" What Messaging No Longer Works"(00:09:00)" Margin Improvement vs. Cost Savings"(00:10:00)" ROI Calculators vs. Value Calculators"(00:11:00)" Building Trustworthy Financial Cases"(00:12:00)" Demonstrating Granular Impact on Hospital Operations"(00:13:00)" Shifting from Growth to Resilience Messaging"(00:14:00)" Messaging That Resonates: Stability, Sustainability, Operational ExcellenceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

DGTL Voices with Ed Marx
Digital Health Leadership in EMEA (ft. Dr. Gürhan Zincircioğlu)

DGTL Voices with Ed Marx

Play Episode Listen Later Nov 5, 2025 19:36


On this episode of DGTL Voices, Ed interviews Dr. Gürhan Zincircioğlu, an orthopedic surgeon and visionary expert in digital transformation. As the CMIO, he led Tire Hospital in Izmir, Turkey to becoming the first stage 7 hospital in Turkey and 3rd in the EMEA region. He shares how his involvement with HIMSS and KLAS have been pivotal in his career. Dr. Gurhan shares insights on leadership and offers advice for clinicians looking to navigate the evolving landscape of healthcare technology.

Hybrid Identity Protection Podcast
The DNA of Organizational Resilience: Leadership First, Technology Last with Heather Costa, Director of Technology Resilience at Mayo Clinic

Hybrid Identity Protection Podcast

Play Episode Listen Later Nov 4, 2025 41:21


This episode features Heather Costa, Director of Technology Resilience at Mayo Clinic. With over two decades of experience building resilience programs at leading healthcare institutions, Heather has redefined what it means to prepare for and thrive through disruption. From Cleveland Clinic to Mayo Clinic, she's led enterprise-wide recovery strategies that balance people, process, and technology. In this episode, Heather explains why true resilience starts with leadership, not technology, how to set clear priorities when everything feels critical, and how to design organizations that adapt and recover faster. This is a powerful look at the mindset and methods behind building resilience that lasts in healthcare and beyond. Guest Bio Heather M. Costa is a leading authority in cyber and technology resilience, currently serving as Director of Technology Resilience at Mayo Clinic. With over twenty years of experience, she has shaped resilience programs at premier healthcare institutions, notably pioneering business resilience at Cleveland Clinic before architecting Mayo Clinic's enterprise-wide recovery and continuity initiatives. Heather is a dynamic leader, keynote speaker, and mentor, frequently invited to share her insights at organizations and conferences such as Harvard NPLI, HIMSS, and the HIPAA Summit. She is recognized for building high-performing teams and fostering the next generation of cybersecurity leaders. Heather holds a Master's in Homeland Security – Information Security and Forensics from Penn State, a summa cum laude Bachelor's in Emergency Management from the University of Akron, and multiple esteemed certifications including Certified Business Continuity Professional (CBCP), Certified Cyber Resilience Professional (CCRP). She is Vice President for the WiCyS Healthcare Affiliate and a member of several distinguished honor societies. Outside of work, Heather is a dedicated solo mom to five children, inspiring her family and community with her resilience and leadership. Guest Quote "[Resilience]  means not just recovering, but being better. Adapting, where we're wired in our DNA organizationally, to thrive in disruption, not just survive.” Time stamps 01:08 Meet Heather Costa: Cyber Resilience Expert 04:49 Understanding Resilience in Healthcare 22:36 Starting with Minimal Viable Recovery 25:56 Worst Case Scenario Planning 28:30 Building a Resilient Environment 29:33 Heather's Blue Sky Strategy Planning 35:26 What's Missed When Building Resilience 37:43 Final Advice on Resilience Sponsor The HIP Podcast is brought to you by Semperis, the leader in identity-driven cyber resilience for the hybrid enterprise. Trusted by the world's leading businesses, Semperis protects critical Active Directory environments from cyberattacks, ensuring rapid recovery and business continuity when every second counts. Visit semperis.com to learn more. Links Connect with Heather on LinkedIn Learn more about Mayo Clinic Connect with Sean on LinkedIn Don't miss future episodes Register for HIP Conf 2025 Learn more about Semperis

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
AI Browsers Are Coming for Your Buyer Journeys

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

Play Episode Listen Later Nov 3, 2025 19:10


One of the biggest challenges is that buyers control the buying process, and they don't want to talk to vendors until they are good and ready. They do their research, talk to peers and analysts, do more research, and eventually, after several months, they will speak to a handful of vendors. And by then their mind is mainly made up.Here's the really bad news.AI is going to give them even greater control, and the introduction of AI browsers is potentially a big step towards that.OpenAI recently launched ChatGPT Atlas, joining Perplexity's Comet and Google's increasing AI integration into search. These browsers represent a total reimagining of how we interact with the internet, and they could be as significant for B2B healthcare marketing as Google's original launch.In this AI Quick Take episode, I explore how AI browsers could fundamentally transform the way healthcare buyers research and purchase technology solutions. And at the end of the episode, I walk you through a practical 90-day plan to take action. Key Topics Covered"(00:00:00)" - Introduction and Episode Overview"(00:01:00)" - The Launch of AI Browsers (ChatGPT Atlas, Perplexity Comet)"(00:03:00)" - What Makes AI Browsers Different from Traditional Browsers"(00:04:00)" - Agent Mode and Autonomous Research Capabilities"(00:06:00)" - How AI Browsers Change the Healthcare Buying Process"(00:08:00)" - The Compressed Buyer Journey"(00:09:00)" - Content Strategy Implications"(00:10:00)" - Trust and Credibility Factors"(00:11:00)" - The Transformation of SEO"(00:13:00)" - Rethinking the Buyer Journey"(00:14:00)" - Practical 90-Day Action Plan"(00:16:00)" - Long-Term Strategy Considerations"(00:18:00)" - Closing Thoughts and Call to ActionIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

DGTL Voices with Ed Marx
The Future of Medical Informatics (ft. Tamara Sunbul MD)

DGTL Voices with Ed Marx

Play Episode Listen Later Oct 29, 2025 18:40


On this episode of DGTL Voices, Ed interviews Dr. Tamara Sunbul, a pioneer in medical informatics. The conversation covers her engagement with HIMSS, the differences in healthcare in the Middle East and North America, and her current role at Fakeeh Care Group. They also explore the future of healthcare technology, including gene editing, and delve into leadership insights and the importance of building capacity in others.

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've never done before—opening up about what we've been building at Health Launchpad with AI. The first episode launched almost four years ago with my friend Ben Person, and while there have been challenging moments where I considered stopping, the encouragement from listeners has made it all worthwhile. I'm grateful to HIMSS for their early support and to Healthcare Now for recently joining their syndication network, which has significantly boosted our reach.Today's episode is special because I'm pulling back the curtain on Health Launchpad's AI transformation. Drawing from our Healthech Marketing Network survey, we discovered that while 98% of healthtech marketing teams use AI, only 7% have a strategic roadmap for it. About six months ago, we realized we were in the same boat, using AI tactically without a clear strategy. Since then, we've developed a comprehensive approach, which I dive into in this episode.I also share what I learned at MAICON. This annual AI conference for marketers was mind-blowing. It was both the most exciting event I have been to and the most terrifying.We are on a mission to use AI to help our clients grow their business. I'm incredibly proud of how our team has embraced this transformation, and I want to extend an offer to anyone wrestling with their AI strategy. Book a call with me to discuss your journey. No sales pitch, just a conversation to share ideas and perhaps provide some guidance as you navigate this exciting but challenging landscape.Key Topics Covered"(00:00:00)" Introduction to Episode 100"(00:01:00)" The Healthech Marketing Show Origin Story"(00:04:00)" Health Launchpad's AI Announcement"(00:05:00)" Healthtech Marketing Network AI Survey Results"(00:07:00)" AI as Career Opportunity and Threat"(00:09:00)" The Disruption Wave and Changing Buyer Behavior"(00:10:00)" Our Three-Part AI Strategy Framework"(00:12:00)" Andrew Robertson on AI and Creativity"(00:13:00)" Making Work Easier with AI"(00:14:00)" Making Output Better - Beyond Average Information"(00:16:00)" Introducing the HLP BrAIn"(00:18:00)" Benchmarking AI-Enhanced Expertise"(00:20:00)" Custom GPTs and AI Agents"(00:22:00)" New AI Service Offerings"(00:23:00)" Team Transformation and Looking AheadReferences:Total Customer Growth BookAdweek's article on why AI will unleash creative talentPodcast on AI-First Marketing at ScaleAI Generated Commercial by PJ AceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More

Host Justin Barnes records live at GAHIMSS in Atlanta. Stay tuned for the next few weeks to hear all his guests. On this episode Justin talks to Beth Friedman, Senior Partner at FINN Partners and host of FINN Voices and Hal Wolf, President & CEO of HIMSS. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

HIMSSCast
HIMSSCast: C-suite insights from the HIMSS AI Leadership Strategy Summit (brought to you by athenahealth)

HIMSSCast

Play Episode Listen Later Oct 15, 2025 47:08


Recorded live in Chicago in collaboration with the Straight Outta Health IT podcast, join our hosts – alongside some special guests – for a wide-ranging discussion about targeting AI investments and aligning for strategic success.

Straight Outta Health IT
AI at the Crossroads: What Healthcare Leaders shared at HIMSS AI Leadership Strategy Summit

Straight Outta Health IT

Play Episode Listen Later Oct 14, 2025 44:12


AI is rapidly reshaping healthcare, but the future will depend on how it is implemented responsibly, equitably, and intelligently.In this special crossover episode of Straight Outta Health IT and HIMSSCast, hosts Christopher Kunney, Mike Miliard, and Susan Morse sit down with two health innovation leaders, Dr. Ryan Sadeghian, Assistant Chief Medical Information Officer and practicing pediatrician at the University of Toledo, and Rachini Moosavi, Chief Analytics Officer at UNC Health. Together, they explore how AI, data, and governance are reshaping healthcare from the ground up. Their discussion seamlessly blends frontline experience with enterprise strategy, demonstrating how technology can drive both clinical efficiency and equitable innovation.Dr. Sadeghian presents a physician's perspective on how generative AI can alleviate workload through targeted applications. He describes a pediatric chatbot his team developed, trained with more than 420 logical pathways to provide safe, easy-to-understand guidance for parents while meeting HIPAA, ADA, and legal standards. His “small wins” approach, focusing on measurable ROI through milestones like denial reduction and workflow improvement, demonstrates how trust, data fluency, and leadership credibility form the foundation of successful AI adoption.Rachini Moosavi dives deeper into data infrastructure and governance, explaining UNC Health's collaborative approach to building its AI ecosystem. She outlines the journey from data governance to creating an AI & Automation Advisory Group that oversees bias, vendor accountability, and the ethical use of AI. Both guests stress that defining governance, ensuring equity, and maintaining human-centered care are essential as healthcare evolves toward cloud, data mesh, and interoperable systems that enable responsible AI-driven transformation.Tune in and learn how to build an AI-powered healthcare future grounded in trust, governance, and equity!Resources:The hosts:Connect with Susan Morse on LinkedIn here.Follow Healthcare Finance News on LinkedIn and visit their website.Connect with and follow Mike Milliard here.Find out more about Healthcare IT News here.Visit the HIMSS website and connect with them on LinkedIn.Listen to HIMSSCast on Spotify, Apple Podcasts, or Amazon Music!Watch Christopher Kunney's recent TED Talk here!The guests:Connect with and follow Ryan Sadeghian on LinkedIn and visit his website.Learn more about The University of Toledo Health on their LinkedIn and website.Follow and connect with Rachini Moosavi on LinkedIn.Discover more about UNC Health on LinkedIn and explore their website.Learn more about WellLink on their website and follow them on LinkedIn.

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

This may be my favorite ever episode. And it's a doozy! I sat down with Nick Panayi, CMO of Inovalon, to explore one of the most comprehensive AI adoption stories I've encountered in healthcare technology marketing. Nick leads a 95-person marketing team at this 2,000-employee data and solutions company, and what they've accomplished in just two years is remarkable. According to our recent survey of the HealthTech Marketing community, only about 7% of companies have an AI strategy roadmap, let alone reach this level of AI integration. This makes Nick's insights particularly valuable for the rest of us on this journey.What impressed me most was how they've made AI accessible across their entire marketing organization. They've created a unified platform called Amaru AI that serves as a no-code environment where marketers can build workflows without technical expertise. By integrating AI tools directly into their existing Monday.com workflow system, they've met their team where they already work rather than forcing adoption of new platforms. Nick also shared fascinating use cases, including AI-powered voiceovers with Eleven Labs, conversational AI prospecting with Synthflow that makes outbound calls, and using Google's Notebook LLM to transform dense white papers into engaging podcast content. Key Topics Covered:"(00:00:00)" Introduction and Nick's Background"(00:03:00)" Building an AI-First Marketing Team"(00:07:00)" Overcoming Barriers - Legal and Team Concerns"(00:10:00)" The AI Roadmap and Tiger Team Approach"(00:12:00)" Scaling AI Adoption Across the Organization"(00:14:00)" Content Creation with AI Scoring"(00:18:00)" Automated Website Tagging and Personalization"(00:22:00)" Agentic AI for Paid Search Advertising"(00:30:00)" Amaru AI Platform Architecture"(00:35:00)" AI Integration in Monday.com Workflows"(00:36:00)" Image Generation and Remix Tools"(00:37:00)" Tega AI for Prospecting and Lead Generation"(00:40:00)" Synthflow - Conversational AI Calling"(00:45:00)" ROI and Measurement Approaches"(00:49:00)" AI Voiceovers and Video Production"(00:51:00)" AI Podcasting with Google Notebook LLM"(00:53:00)" Advice for Agencies and ConsultantsIn this post, I lay out a strategic roadmap that emulates what Nick and team have achieved at Inovalon.If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
AI Quick Take - From AI Literacy to AI Agent Builder - A Marketing Leader's Story

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

Play Episode Listen Later Oct 6, 2025 41:34


In this episode, I speak with Susan Roth, Senior Director of Marketing at Netrality Data Centers, about her remarkable journey from marketing leader to AI agent builder. Susan shared how she went from being uncertain about AI's role in marketing to becoming a pioneer in building sophisticated AI workflows and agents, while managing a small marketing team and investing significant personal time and resources into her education.What makes Susan's story particularly compelling for healthcare technology marketers is her practical approach to implementation. She's not just theorizing, she's actively using it to transform how a small marketing team operates. From editing video in minutes instead of hours to creating automated research workflows that cost just $1.50 per execution, Susan demonstrates how AI agents can enable small teams to compete at scale. She also offers a pragmatic yet optimistic view of AI's impact on the workforce, emphasizing that organizations will need people to manage and maintain these systems, and that the key is learning to work alongside AI rather than being replaced by it.For marketing leaders feeling overwhelmed by AI's rapid evolution, Susan's advice is straightforward: start small with low-risk use cases, embrace discomfort as part of the learning process, and remember that AI literacy is an ongoing journey rather than a destination. Her most important message is to "do it scared"—because waiting on the sidelines is no longer an option for marketers who want to remain competitive.Key Topics Covered[00:00:00] - Introduction[00:02:00] - Discovering AI as a Human Evolution Story[00:06:00] - Learning Resources: Marketing Profs B2B Forum[00:09:00] - Shifting Behavior: From Search Engine to Strategic Partner[00:10:00] - Introduction to Agentic Workflows[00:12:00] - The AI Build Lab: Four-Week Foundations Course[00:16:00] - The Builder Mindset for Marketers[00:18:00] - Key Tools: Notion, Typing Mind, and Cassidy[00:20:00] - Daily AI Applications in Marketing Work[00:21:00] - Use Cases: Research, Content Creation, and Video Production[00:25:00] - Building 50 Agents: From Research to Email[00:28:00] - The Cipher Agent: Automated Sales Research Workflow[00:31:00] - AI Adoption: Strategic Use vs. Individual Tools[00:33:00] - The Future of Marketing Teams: Humans and Agents Working Together[00:35:00] - The "Do More with Less" Question and Workforce Implications[00:37:00] - The Importance of Hiring and Training Young People[00:39:00] - Advice for Getting Started: Pick One Small Use Case[00:40:00] - Learning to Prompt and Using AI to Teach AI[00:41:00] - The Ongoing Journey: Being Comfortable with Being UncomfortableIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

The Mentors Radio Show
445. Former Stanford Health CIO Ed Kopetsky mentors families impacted by drug addiction— His “why” inspires

The Mentors Radio Show

Play Episode Listen Later Oct 4, 2025 42:18


In this episode of The Mentors Radio, Host Tom Loarie talks with Ed Kopetsky, retired and award-winning Chief Information Officer (CIO) for Stanford Health's Lucile Packard Children's Hospital and Stanford's Children's Health. Kopetsky now focuses on mentoring families whose lives have been turned upside down due to drug addiction. In 2017, Kopetsky tragically lost his 31-year-old son to an opiod overdose. In this episode of The Mentors Radio, Ed shares 17 years of frontline experience, including invaluable insights on addressing addiction within families and communities. "There is no one I know who is better to provide guidance on dealing with addiction within a family than Ed," says host Tom Loarie. Kopetsky has served as the Board Chair for the College of Healthcare Information Management Executives (CHIME) and he is the founder and serves today as the Co-Chair of the CHIME Opiod Task Force. He was awarded the John Gall “CIO of the Year Award” by CHIME and HIMSS. CHIME CEO Russell Branzell describes Ed Kopetsy as “one of the most courageous people I know.” HIMSS CEO Hal Wolf adds that Kopetsky "epitomizes values and traits all in health strive to achieve." This episode showcases the epitomy of ethical leadership and human compassion, honed from deeply held principles and clear leadership that transforms lives, companies, families and communities. Listen to THE MENTORS RADIO podcast anywhere, any time, on any platform, including Spotify and Apple, just click here! We are always grateful for your review on Spotify and Apple podcasts, which helps us reach even more people!! SHOW NOTES: ED KOPETSKY: BIO: https://www.stanfordchildrens.org/en/about/news/releases/2019/ed-kopetsky-cio-of-the-year-award ARTICLE: CIO of the Year Ed Kopetsky: “It's about Expectation Management and Trust” — HealthsystemCIO PAST EPISODE with Ed Kopetsky and Dr. Dave Gustafson: LEAD BY EXAMPLE: Why and How Two Prominent Healthcare Leaders Chose to Fight the Drug Addiction Crisis Head-on — The Mentors Radio

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
AI Cohort Research - State of AI in Healthtech Marketing

The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

Play Episode Listen Later Sep 29, 2025 34:45


In this episode, I'm joined by three exceptional members of our Healthtech Marketing Network - Mariana Small, Elena Putilina, and Amy Swanson - who spearheaded our first-ever AI Cohort project. Together, they surveyed over 100 healthtech marketing leaders to understand how our community is actually using AI in their day-to-day work, moving beyond the hype to examine practical applications and real challenges.The research revealed some fascinating insights about where we stand as an industry. While 93% of respondents are using AI in some capacity, very few organizations have successfully integrated AI into their core workflows or developed strategic roadmaps for implementation. Perhaps most telling, almost no one is measuring AI's impact beyond basic productivity metrics, creating a significant gap between leadership's enthusiasm and actual business value demonstration.While leadership teams are generally supportive and see potential value, they're looking for AI to drive demand generation and performance improvements - not just cost savings. However, marketers are struggling with workflow integration, tool selection overwhelm, and demonstrating clear ROI. The community has identified four key areas where they need help: AI-based search optimization, future skills development, creating repeatable workflows, and establishing governance frameworks.This research confirms we're still in the early stages of AI adoption in healthtech marketing, but it also provides a clear roadmap for moving from experimentation to strategic implementation. The findings show that while the enthusiasm is there, we need to focus on building proper foundations.Key Topics Covered"(00:00:00) Introduction""(00:01:00) Meet the AI Cohort Team""(00:05:00) State of AI Usage in Healthtech Marketing""(00:07:00) Most Popular AI Tools and Applications""(00:09:00) The Measurement Challenge""(00:12:00) Management Expectations vs. Reality""(00:16:00) Organizational Bottlenecks and Barriers""(00:18:00) The Need for AI Champions""(00:19:00) What the Community Wants Next""(00:22:00) Governance and Ethics Considerations""(00:23:00) Personas, Sales Enablement, and Search""(00:26:00) Strategic vs. Tactical AI Implementation""(00:30:00) Closing Advice from the Research Team""(00:33:00) Key Takeaways and Webinar Announcement"Join us for an in depth webinar covering the AI Cohort Research on October 8th at 1 pm ET.If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Narratives of Purpose
On Bridging Theory and Practice in Health AI - HIMSS Europe Series with Amanda Leal

Narratives of Purpose

Play Episode Listen Later Sep 27, 2025 14:19 Transcription Available


Accountability and Responsible AI Governance in Healthcare.In this final episode of Narratives of Purpose's special series from the 2025 HIMSS European Health Conference, host Claire Murigande speaks with Amanda Leal, the AI governance and policy specialist at HealthAI.HealthAI, the global agency for responsible AI in health, is an independent nonprofit organization that promotes equitable access to AI-powered health innovations.In this interview, Amanda reflects on her personal journey within the realm of healthcare and AI governance. Drawing from her legal background and experiences in tech policy, she shares her motivation to contribute to AI governance within the health sector.Be sure to visit our podcast website for the full episode transcript.LINKS:Connect with Amanda Leal: LINKEDIN Learn more about HealthAI at healthai.agency Follow HealthAI on their social media channels: LinkedIn | Twitter/X | Instagram | YouTubeListen to all our HIMSS Europe episodes at bit.ly/himsseuFollow our host Dr. Claire Murigande: WEBSITE | LINKEDINFollow us: LinkedIn | Instagram Connect with us: narrativespodcast@gmail.com | subscribe to our news Tell us what you think: write a review This interview was recorded by Megan McCrory from the SwissCast Podcast Network. This series was produced with the support of Shawn Smith at Dripping in Black.CHAPTERS:00:00 - AI Governance and Accountability01:23 - Introducing Amanda and HealthAI03:18 - HealthAI's Mission and Activities06:32 - AI Governance in The Health Sector09:29 - Addressing the Gender Gap in AI11:55 - Gender Inequality and AI Development

Narratives of Purpose
On Transitioning to Gender-Specific Medicine - HIMSS Europe Series with Thao Nguyen

Narratives of Purpose

Play Episode Listen Later Sep 25, 2025 15:34 Transcription Available


Utilising Existing Clinical Data for Gender-Specific Health Improvements. In this new episode of Narratives of Purpose's special series from the 2025 HIMSS European Health Conference, host Claire Murigande speaks with Equal Care Founder and CEO Thao Nguyen.Equal Care is rewriting medicine with precision, equity and inclusion by certifying prevention, diagnostics, and treatments with sex and gender balanced clinical data.Thao's insights reveal an optimism for the future, with expectations for increased recognition and implementation of gender-specific practices across the healthcare continuum, ultimately leading to a paradigm shift that will benefit patients, healthcare providers, and the pharmaceutical industry alike.Be sure to visit our podcast website for the full episode transcript.LINKS:Connect with Thao Nguyen: LINKEDINLearn more about Equal Care at equal-care.org Follow Equal Care on their social media channels: LinkedIn | InstagramListen to Episode 72 from our Women's Health series, Thao's first guest feature on Narratives of PurposeFollow our host Dr. Claire Murigande: WEBSITE | LINKEDINFollow us: LinkedIn | Instagram Connect with us: narrativespodcast@gmail.com | subscribe to our news Tell us what you think: write a review This interview was recorded by Megan McCrory from the SwissCast Podcast Network. This series was produced with the support of Shawn Smith at Dripping in Black.CHAPTERS:00:00 - Normalising Gender-Specific Medicine01:23 - Introducing Thao and Equal Care04:48 - Addressing the Gender Health Gap Through Data09:18 - Becoming the Number One Startup in Digital Health Innovation13:07 - Gender-Specific Health in the Future

DGTL Voices with Ed Marx
Virtual Care Revolution: Bridging Distances in Healthcare (ft. Gemma Lowery)

DGTL Voices with Ed Marx

Play Episode Listen Later Sep 24, 2025 20:31


On this episode of DGTL Voices, Ed interviews Gemma Lowery, a leader in digital transformation and healthcare innovation. From the innovative "hospital at home" program to the bipartisan support for telehealth, this episode is packed with insights on the future of patient care. They discuss Gemma's early life, her journey into healthcare, and her engagement with HIMSS. Gemma shares her insights on personal growth and offers advice for mid-career professionals seeking fulfillment. 

Narratives of Purpose
On Investing in Women's Health - HIMSS Europe Series with Ida Tin

Narratives of Purpose

Play Episode Listen Later Sep 23, 2025 15:37 Transcription Available


The Future of Femtech and Why Women's Health Matters to All.In this new episode of Narratives of Purpose's special series from the 2025 HIMSS European Health Conference, host Claire Murigande speaks with pioneering tech founder Ida Tin, the Co-founder of Clue and the Founder of Femtech Assembly think tank.Ida explores the evolution of the Femtech sector since she coined the term in 2016. She empahsizes the necessity for women's health to be acknowledged as a social imperative and to consider its implications for everyone. Ida advocates for framing women's health issues within the broader context of societal well-being.Ida also argues that fostering understanding and empathy among men regarding women's health experiences is essential for creating a more equitable society. True progress requires brave dialogue and shared experiences, with both genders actively participating in reshaping narratives around health.Be sure to visit our podcast website for the full episode transcript.LINKS:Connect with Ida Tin: LINKEDIN Read 'Femtech Assembly by Ida Tin' on SubstackLearn more about the Clue app at helloclue.comFind more information on Daye, the innovative period care and gynae health company, at yourdaye.comFollow our host Dr. Claire Murigande: WEBSITE | LINKEDINFollow us: LinkedIn | Instagram Connect with us: narrativespodcast@gmail.com | subscribe to our news Tell us what you think: write a review This interview was recorded by Megan McCrory from the SwissCast Podcast Network. This series was produced with the support of Shawn Smith at Dripping in Black.CHAPTERS:00:00 - The Importance of Women's Health in Society01:21 - Introducing Ida and Femtech03:41 - The Femtech Assembly Think Tank05:30 - Bridging the Gender Gap in Health Awareness07:20 - Involving Men in the Conversation11:12 - Founder Stories in Femtech Innovation

Narratives of Purpose
On Rethinking Preventive Care Through AI - HIMSS Europe Series with Dr. Jérôme Bouaziz

Narratives of Purpose

Play Episode Listen Later Sep 18, 2025 18:26 Transcription Available


The Intersection of AI and Preventive Medicine Through The Lens of Women's Health.In this new episode of Narratives of Purpose's special series from the 2025 HIMSS European Health Conference, host Claire Murigande speaks with Dr. Jérôme Bouaziz, the Co-founder & CEO of One Clinic.Dr. Bouaziz is a gynaecologist and entrepreneur. In this interview, he shares how his group, One Clinic, utilises AI in facilitating individualised patient assessments, thereby enabling better integrated care and prevention.Dr. Bouaziz believes that women are the solution for prevention. He sees women's health as the most powerful entry point to redesigning the healthcare system.Be sure to visit our podcast website for the full episode transcript.LINKS:Connect with Dr. Jérôme Bouaziz: LINKEDIN Learn more about One Clinic at oneclinic.fr Follow One Clinic on their social media channels: LinkedIn | Instagram Follow our host Dr. Claire Murigande: WEBSITE | LINKEDINFollow us: LinkedIn | Instagram Connect with us: narrativespodcast@gmail.com | subscribe to our news Tell us what you think: write a review This interview was recorded by Megan McCrory from the SwissCast Podcast Network. This series was produced with the support of Shawn Smith at Dripping in Black.CHAPTERS:00:00 - The Role of AI in Medical Questioning01:32 - Introducing Dr. Jérôme Bouaziz and One Clinic's AI Solution in Prevention07:28 - Collaborating with Other Countries to Implement AI-assisted Expert Questioning09:08 - Building Trust in Women's Health12:10 - Women's Health as Entry Point to Redesigning Healthcare14:40 - Understanding Endometriosis Diagnosis and Awareness

Narratives of Purpose
On Navigating Endometriosis Care - HIMSS Europe Series with Julie Hanell

Narratives of Purpose

Play Episode Listen Later Sep 16, 2025 12:36 Transcription Available


The Labyrinth of Endometriosis Diagnosis.In this new episode of Narratives of Purpose's special series from the 2025 HIMSS European Health Conference, host Claire Murigande speaks with Julie Hanell, a business podcast host and an endometriosis patient.Julie candidly shares her personal journey with endometriosis, navigating the healthcare system. She highlights the importance for patients to advocate for their health by seeking multiple opinions and conducting thorough research.Julie shares her hopes for the future of endometriosis care, which includes advancements in surgical techniques and overall patient care. She envisions a medical landscape where prevention, less invasive procedures, and innovative treatments become standard, significantly enhancing the quality of life for those affected.Be sure to visit our podcast website for the full episode transcript.LINKS:Find more details about endometriosis on this World Health Organisation website pageConnect with Julie Hanell: LINKEDINFollow Julie's podcast "She Hustles": Spotify | YouTubeFollow our host Dr. Claire Murigande: WEBSITE | LINKEDINFollow us: LinkedIn | Instagram Connect with us: narrativespodcast@gmail.com | subscribe to our news Tell us what you think: write a review This interview was recorded by Megan McCrory from the SwissCast Podcast Network. This series was produced with the support of Shawn Smith at Dripping in Black.CHAPTERS:00:00 - The Need for Innovation in Endometriosis Care01:24 - Introducing Julie and Endometriosis04:54 - Navigating Endometriosis: A Journey of Self-Discovery07:08 - Raising Awareness and Building Community09:03 - The Importance of Advancements in Women's Health and Endometriosis Care

HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More

Host Tom Testa continues his series on industry organizations that are making a difference for their members with the Healthcare Information and Management Systems Society or as we know it HIMSS. Tom sits down with Hal Wolf he is their President and CEO. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

ceo president walk wolf himss smart device healthcare information management systems society
HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More

Breaking Barriers in Healthcare IT Where A Woman's Guide to Partnership-Driven Leadership Join us for an empowering conversation with Rachel Weissberg, a trailblazing woman in healthcare IT who has shattered glass ceilings while driving double-digit growth for Fortune 1000 companies. As Head of Healthcare Provider Strategy at Neteera and influential leader at HIMSS and CHIME, Rachel shares her journey from psychology graduate to C-suite advisor, revealing how women can leverage their unique strengths to build authentic partnerships in a male-dominated industry. Discover her Southern California approach to relationship building, why she champions partnerships over traditional selling, and practical strategies for women advancing in healthcare IT leadership. This episode offers invaluable insights for women at every career stage, plus actionable advice for male allies looking to support gender diversity in healthcare technology. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/