Podcasts about direct response tv

In this episode, Jason Boyce chats with Scott Reid, President & CEO at Dormeo North America. Scott's career has been marked by his success in building $100 million brands both in the good ol' USA and all the way over in Japan using the power of Direct TV. He is a master of Media Efficiency Ratios (MER), which Amazon sellers may recognize as TACoS.Scott and his company's marketing strategy for success in the Japanese market involved identifying products that were already successful in North America and replicating them in Japan through the use of Direct Response TV.So, what's the secret sauce for success in DRTV?The success of DRTV campaigns relies on showcasing innovative, highly demonstrable products with clear Unique Selling Propositions (USPs), making them fun and easy to use, and ultimately delivering happiness to consumers.But if you are going to spend massive amounts of marketing dollars on such campaigns, you've got to be ready to defend your products with patents to maintain a competitive edge in the market.Despite the success of DRTV, Scott insists that being on Amazon is necessary for a brand's success, given its reach and the trust consumers have in the platform, and also for channel control.There are many cool things that Amazon sellers can learn from Scott's successes when it comes to launching a product in a new market, building brand awareness, measuring the performance of your marketing campaigns, and defending your brand.We cover these topics in detail in the episode, as well as other great insights. Tune in!Key Takeaways- Scott's journey into direct marketing (00:53)- Translating successful products in the US to Japan (04:45)- Categories of products that resonate across cultures (11:54)- The secret to the success of DRTV (14:13)- Defending your product with patents to build a brand (16:17)- Why brands must be on Amazon even with DRTV (23:43)- How to build a $100 million brand (31:04)- Media Efficiency Rate (33:05)- What's next for Scott and Dormeo (37:30)Additional Resources- Scott Reid's LinkedIn: https://www.linkedin.com/in/scott-reid-b61a3a7/- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue7Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week's episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest.Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, and direct response brand companies. He has founded, served as CEO, CMO, Board Director, and Advisor for several renowned companies, including As Seen on TV, Mercury Media, eDiets, Taste Buds Entertainment, and many more.In this episode, we focus on Ron's extensive experience with Direct Response Television (DRTV), infomercials, and home shopping. We explore the similarities and differences between these channels and discuss how they are evolving in the current digital landscape. Ron highlights the importance of fun and entertaining content to the success of any videocommerce strategy.We also delve into a recent post by Ronald, where he advises brands that want to grow at scale to go to TV. We discuss the effectiveness of TV advertising, how it's evolving and its potential in reaching a wider audience.Finally, we touch on the nuance of the US market and the importance of building a community. We explore the benefits and challenges of building on rented land versus owning your channel.Join us for this insightful episode where we learn from Ronald's experience and expertise in the world of ecommerce and direct response brand companies.About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.Connect with Ronald C. Pruett, Jr. on linked https://www.linkedin.com/in/ronald-c-pruett-jr-98ba791/ or on his website: https://www.bostonassociates.com/Join the Live eCommerce private community: https://try.estreamly.com/the-live-ecommerce-community.Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

What do the George Foreman Grill, GoPro Camera, and OxiClean have in common?I bet you said they are all billion-dollar brands, and you are right.But they all reached that success thanks to the amazing talents of my friend Rick Cesari who is on the show today.He is a video marketing legend that has helped build many iconic brands that you know, like the Juiceman Juicer, Sonicare Toothbrush, George Foreman Grill, OxiClean, Rug Doctor, GoPro, Momentus Golf, Clarisonic, Dormeo, and many, many more.There's no person alive today that has sold more products through video than Rick. He has been a leader in the direct-to-consumer marketing industry for more than 25 years.I also had the great honor of co-authoring The Amazon Jungle book with Rick, where we combined our skills and expertise to help amazon sellers navigate the marketplace.In this episode, we discuss the elements that you need in a video in order to communicate in an authentic way to your potential customer that your product is for them.Tune in to learn more from the legend himself!Key Takeaways- Historical perspective on the evolution of direct response marketing (02:53)- The power of a story in video marketing (09:18)- How to use Amazon reviews, ratings, and questions for your video marketing (12:22)- Creating the famous George Foreman TV commercial (18:19)- Learning how to sell and overcome objections (22:11)- Features tell, benefits close the sale (30:39)- Marketing spending anywhere drives sales everywhere (38:56)- Multi-purposing your video content across different channels (44:18)- Video tip of the day (47:03)- How video has changed everything (48:06)Additional resources:- Connect with Rick Cesari and buy his books at: rickcesari.com or email him at: rick@directbranding.com- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Rick Cesari is the Chief Marketing Officer at Direct Branding, an omnichannel branding and marketing company that uses compelling videos to build brands and generate more sales. Before Direct Branding, he was the Founder, President, and CEO of Cesari Media and Cesari Response Television Inc. Rick was the first person to use direct response television marketing to build a national brand (Juiceman® Juice Extractor). By applying similar direct response strategies and video marketing, he has been responsible for helping create and market many iconic brands like Sonicare®, Clarisonic, The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. In this episode… Technology and advertising platforms have changed over the years, but the way we market to people hasn't changed much. According to marketing expert Rick Cesari, it's about understanding basic human psychology, marketing principles, and selling through education.  As someone who helped uplift brands like GoPro and Juiceman®, Rick knows the formula to scale through direct response TV marketing. Running TV ads is more of a shotgun blast approach, but it's no less effective than it was years ago. Direct response TV marketing can amplify other channels by 20% to 50%. Because of TV marketing's large-scale awareness and ability to hit all potential demographics, it can elevate your brand and help you build lifetime value. In this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Rick Cesari, Chief Marketing Officer of Direct Branding, to discuss everything you'd want to know about direct response TV marketing. Rick shares why TV marketing is still effective today, the cost of running TV ads, and why it's important to leverage marketing strategies early on. Rick also talks about how he's helped leading brands grow and scale!

Many small to mid-sized business owners are surprised to discover that TV advertising is much more cost-effective than they think. Sure, a Super Bowl ad costs millions for a 60-second spot. But you can be much more surgical in finding the right networks, the right day part, the right message, and fine tune your results based on the analytics to generate BIG growth on a very reasonable budget. On today's show, Mic Feld explains how direct response TV advertising works and how you can use an insider's knowledge to get great results regardless of your budget.

Episode Twenty Six features Alan Beckley Talking About His Invention The Wonder Wallet And His Podcast Inventors Helping Inventors! My Key Takeaways: Alan was a great guest and understood well the challenges faced by inventors. Fun Fact:  Alan is learning Mandarin to keep his brain active and engaged as Mandarin is one of the hardest languages to learn. Another Fun Fact:  Alan was born in the Panama Canal Zone Before becoming an Inventor, Alan was in the Telecom industry as a Project Manager and still has many close friends in it.  Alan said that the role of Project Manager served him well as an Inventor as he has to manage his own product, assigning due dates as well as talk to customers and determine what their needs are. Alan invented the Wonder Wallet when he realized that Men's wallets were growing bigger with cards and that  was causing discomfort and medical issues. He created the prototypes himself out of swatches of leather and plastic inserts and went through about nine to ten iterations before he was satisfied with the end result. Alan wanted to license his invention to a wallet manufacturer but struggled to do so as his product really needed to be demonstrated to be understood.   It wasn't until he went on QVC that he had any real success.  Because of the short QVC format Alan learned that he had to do the demos in a timely matter. After he went on QVC Alan licensed the Wonder Wallet to  a Direct Response TV company called All Star products that in turn went on to sell in over 10,000 stores and accrue 30 million dollars in sales. Alan started his podcast, Inventors Helping Inventors, to help provide other Inventors with the information that wasn't readily accessible to him starting out. Alan advises Inventors to avoid anything too niche and liked both the Pet Industry and Travel Industry in particular.  He also advises that your cost should only be about 20% total of your retail price. He also advises Inventors to do a thorough search to determine that their invention does not already exist before they go too far with moving forward on it.  He recommends USPTO.gov, Patents.Google.com and even using a reverse image search on Google as potential tools to vet your idea.   Alan also recommends the Licensing model versus Venturing it out on your own.  He recommends LinkedIn for being able to find companies and their officers to prospect to. To learn more about Alan Beckley, his website is AlanBeckley.com and his podcast, Inventors Helping Inventors is available on all of the major podcast directories.   Now next week, we'll have on Dana Knowles talking about how she overcame addiction to straighten out her life and to invent the Shower Caddy as well as help other Inventors. Be sure to hit subscribe in your podcast app so that you don't miss it or any other episodes. Show notes and more can be found at EntrepreneursOver40.com

Rick Cesari is a direct response marketing trailblazer, best-selling author, keynote speaker, and esteemed consultant. He was the very first person to build a national brand using direct response TV marketing and has since grown a plethora of brands—like Juiceman® Juice Extractor, Sonicare®, Clarisonic, and OxiClean—into household names. Currently, Rick is the Chief Marketing Officer at Direct Branding, an omni-channel branding and marketing company that uses engaging videos to help companies build their brand's presence and generate sales. Not only that, but he recently released his fourth book, The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace. In this episode… Do you ever feel like you're spinning your wheels as an Amazon entrepreneur? In other words, are you spilling blood, sweat, and tears for your business, but not reaping the benefits you expected? You're certainly not alone—and this episode is calling your name. Rick Cesari has been through it all: underwhelming exits, national success and recognition, career confusion, lucky timing, and everything else in between. However, after more than 25 years in the turbulent and fickle direct response marketing industry, business is still booming for him as an advertiser, consultant, author, and speaker. So, what's Rick's secret sauce for success—and how can you emulate his strategies in your own business? In this episode of Amazing Exits, Kellianne Fedio and Paul Miller sit down with Rick Cesari, one of the world's first direct response marketers and the Chief Marketing Officer at Direct Branding, to share the ups and downs of Rick's incredible career. Tune in as Rick reveals his best-kept tips and tricks for digital marketing, Amazon entrepreneurship, and brand building that will boost your conversion rates and skyrocket your sales today. Stay tuned!

This Works Marketing Live is a weekly Facebook Live stream dedicated to news and information surrounding the Direct-to-Consumer marketing industry. In this episode, Ken talks about what the partnership between Google and Walmart means for your business, as well as the halo effect of Direct Response TV. For more information on how we can get you started on your Direct-to-Consumer Business, find us at https://www.scripttoscreen.com.

Bill McAlister is the owner and president of Top Dog Direct, the newest company in the direct response television (DRTV) industry. He has over 24 years' experience in the manufacturing and wholesale distribution of consumer products. Throughout his career, Bill has sold more than $ 1 Billion worth of “As Seen on TV” products. He focuses exclusively towards the Direct Response TV arena which has resulted in the successful development of innovative TV marketing formats for a host of popular new products. He specializes in finding products, developing marketing strategies, and implementing the plans. His success stories include dramatic wins in both short-and long-form advertising and home shopping sales  Period in full time business  Never worked for anybody. Has owned businesses since he was 7 years old starting with lawn mowing/snow shovelling services and later while in high school, a painting company which put him through college. After college, he started an import company which led him to start his current business, Top Dog Direct.  Was the first person to import products for QVC and also worked on air selling the products which led him to specialize in the “As Seen on TV” products industry. Made more than 3,000 appearances on air within a 5 year period. QVC later bought his 100-Million dollar import company  Tough moments starting the import company and overcoming them  Was fortunate enough to get his first client as QVC which depended on him wholly as their sole importer thus ensuring sustainable revenue for him in the long-term.   Tip 1: Try to do one thing and do it very well  Tip 2: In business, when you do what you do very well, clients automatically recommend you to other clients  Reason for starting an import company and getting the first customer  Got introduced to the import business by a friend who had experience and success in the industry. The friend gave him the necessary industry knowledge and contacts necessary to set up his import entity.  Tip: Do not start a business without a game plan and make sure you develop a good business plan  Finding manufacturers/suppliers for his products  Currently works with the most established company in East Asia, Base4, which has offices across China, Japan, Taiwan, and South Korea. The company has been manufacturing all his products exclusively for the last 15 years.   Growing the current business  Doesn't worry about growing the business, concentrates more on getting new products to keep sales going due to the fact that the “As Seen on TV” products business is primarily dependent on new products that attract demand.   He finds products from inventors, produces them; and sells them on TV and through online channels  Core revenue streams  The primary sources of revenue are retailers and online channels which have so far been extremely profitable  Product cycle from inventor to the market  Takes product ideas from inventors and has his engineers develop CAD/CAM drawings. It can take up to 90 days to develop a mould of the product and an additional 30 to 45 days to put out a television commercial of the product after which the product is tested on television with $25,000 worth of media. When the product sells well on TV, Bill approaches retailers like Wal-Mart so they can buy the product in large scale.   Works on 14 to 20 products a year with only 3 to 4 making to the market and thriving in terms of sales. Comes across thousands and sometimes tens of thousands of products every year. Constantly looks for new products online (for example, Kickstarter), Amazon, QVC, and other sources.  Selling inventors' products on TV without charging them any money upfront  Understands the financial hardships that inventors go through while developing their products and therefore prefers to offer them a long-term partnership during the development process of their products from idea to market. Once a product makes to the market and achieves...

Consumers still spend half of their media time with TV which is amazing considering all the headlines touting TV’s decline.… Read more Direct Response TV 101 Podcast This podcast is powered by Pinecast.

Joan Lefkowitz of Accessory Brainstorms is a licensing agent, consultant and marketer of fashion and beauty problem solver products. She is the original marketer of Topsy Tail, which sold $100.M and was the first fashion accessory to appear on an infomercial. She helps inventors bring their products to market. She sells to mail order catalogs, TV Shopping Programs and Direct Response TV companies and teaches inventors how to get their products to market.

George Fettig, CMO at Euro-Pro, explains why success in Direct Response TV is critical to their retail partnerships. If you would like to find out more about how to get started on your Direct-to-Consumer business, visit us at https://www.scripttoscreen.com.