Podcasts about drtv

Skal Coca-Colaen skiftes ud med Jolly Cola? Skal vi se mere TV2 Play og DRTV i stedet for Netflix? Skal Teslaen skrottes til fordel for en Volkswagen? Skal vi forbrugere stemme med fødderne og boykotte amerikanske varer i protest mod Donald Trump? Eller er det ren og skær symbolpolitik? Risikerer vi at puste til en handelskrig, der kan ende med at ramme os selv? Du kan blande dig i debatten ved at ringe ind fra 12:15-13:30 på 7021 1919 eller send en sms til 1212. Medvirkende: Mads Bjerre Mouritzen, stifter af Facebookgruppen "boykot amerikanske varer", Søren Tønnesen, tekniker, Ann Lehmann Erichsen, forbrugerøkonom Sydbank, Karin Dahl Hansen, Chefredaktør Kristeligt Dagblad, Joakim Lemmé, journaliststuderende og Jesper Beinov, direktør i SMV Danmark Vært: Mathias Pedersen. Tilrettelægger & producer: Gitte Hansen.

Skal Coca-Colaen skiftes ud med Jolly Cola? Skal vi se mere TV2 Play og DRTV i stedet for Netflix? Skal Teslaen skrottes til fordel for en Volkswagen? Skal vi forbrugere stemme med fødderne og boykotte amerikanske varer i protest mod Donald Trump? Eller er det ren og skær symbolpolitik? Risikerer vi at puste til en handelskrig, der kan ende med at ramme os selv? Du kan blande dig i debatten ved at ringe ind fra 12:15-13:30 på 7021 1919 eller send en sms til 1212. Medvirkende: Mads Bjerre Mouritzen, stifter af Facebookgruppen "boykot amerikanske varer", Søren Tønnesen, tekniker, Ann Lehmann Erichsen, forbrugerøkonom Sydbank, Karin Dahl Hansen, Chefredaktør Kristeligt Dagblad, Joakim Lemmé, journaliststuderende og Jesper Beinov, direktør i SMV Danmark Vært: Mathias Pedersen. Tilrettelægger & producer: Gitte Hansen.

Skal Coca-Colaen skiftes ud med Jolly Cola? Skal vi se mere TV2 Play og DRTV i stedet for Netflix? Skal Teslaen skrottes til fordel for en Volkswagen? Skal vi forbrugere stemme med fødderne og boykotte amerikanske varer i protest mod Donald Trump? Eller er det ren og skær symbolpolitik? Risikerer vi at puste til en handelskrig, der kan ende med at ramme os selv? Du kan blande dig i debatten ved at ringe ind fra 12:15-13:30 på 7021 1919 eller send en sms til 1212. Medvirkende: Mads Bjerre Mouritzen, stifter af Facebookgruppen "boykot amerikanske varer", Søren Tønnesen, tekniker, Ann Lehmann Erichsen, forbrugerøkonom Sydbank, Karin Dahl Hansen, Chefredaktør Kristeligt Dagblad, Joakim Lemmé, journaliststuderende og Jesper Beinov, direktør i SMV Danmark Vært: Mathias Pedersen. Tilrettelægger & producer: Gitte Hansen.

Qurate Retail Group, the powerhouse behind both QVC and HSN, has made a bold move: they're shutting down the iconic HSN campus, which has been the heart of home shopping for decades. In 2025, all operations will be consolidated at QVC's state-of-the-art "Studio Park" facility in Pennsylvania. What does this major shift mean for the future of HSN and its dedicated team members? We dive into the impact and explore what's next. But that's not all! Joining us is the dynamic Aaron Kessler, the charismatic host of ShopHQ, which is also making waves with the announcement that its TV operations will cease in late February 2025. Aaron brings his signature energy to the conversation as he shares his journey into the world of TV shopping, and reflects on the unique culture that has made ShopHQ such an extraordinary place to work. Don't miss this inside look at the changing landscape of TV shopping!

Get ready for a behind-the-scenes look into the world of TV shopping and business innovation! In this episode, Manuela Marcheggiani, the co-founder and CEO of Isomers Skincare, sits down with host Shawn Wilsie to unravel the secrets of getting a product onto the screens of TV shopping channels. With over 30 years of experience working with giants like ShopHQ, ShopNBC, and other global networks, Manuela's insights into the process are unmatched. But wait, there's more! Manuela also dives into the game-changing role of social media in modern business and how she leverages it to boost her brand. Plus, she shares the exciting story behind her new skincare line—created with the help of none other than her son! Tune in as the conversation shifts to the joys (and challenges) of working with family, and the vision behind this innovative new venture. It's a conversation packed with insider tips, entrepreneurial wisdom, and a dash of family magic. Don't miss it!

On December 18th 2024, most of the staff of ShopHQ was notified they were going to be out of a job in 60 days.  That's the focus of this special episode. 

Da den norske etnograf og opdagelsesrejsende Thor Heyerdahl i 1956 besøgte Påskeøen, udgravede han bl.a. nogle kranier og løse knogler, som han tog med tilbage til Norge. Da Heyerdahl tog tingene med fra Påskeøen aftalte han med folket, at han ville aflevere dem tilbage. Efter næsten 70 år sker det, og én af dem, der har været ansvarlige for tilbageleveringen, er danske Mads Ravn, som er arkæolog og projektleder på repatrieringsprojektet. Han forklarer hvad det helt præcist er, der bliver leveret tilbage og sætter os ind i, hvilket folk det egentlig var, Heyerdahl mødte i 1956. DRTV og TV 2 Play satser på reality og prioriterer ikke altid nyhedsstof. Det konkluderer medieforsker Mads Møller Tommerup Andersen fra Københavns Universitet i to nye forskningsartikler. Tommerup Andersen har forsket i både danske og udenlandske streamingplatforme gennem flere år, og han mener, at politikerne overser, hvilket indhold de to streamingplatforme prioriterer. Mads Tommerup Andersen uddyber sin forskning, og vi får svar fra DR og TV 2 på, hvorfor de prioriterer reality højt på DRTV og TV 2 Play. Værter: Karen Secher og Morten Runge.

(00:00): Socialdemokrat i København besvarer kritik fra socialdemokratisk kollega fra Frederiksberg. Medvirkende: Laura Rosenvinge, politisk ordfører for Socialdemokratiet i Københavns Kommune. (18:00): Danskerne står overfor gigantisk regning til sikring mod oversvømmelse. Medvirkende: Kent Damsgaard, adm. direktør i brancheorganisationen Forsikring & Pension. (29:00): Fagforening: veluddannede bygherrer skal straffes mindst så hårdt som kriminelle, når de laver byggeprojekter for billigt. Medvirkende: Paw Østergaard Jensen, næstformand for Malerforbundet. (43:00): Weekendavisen kritiserer DR for krav om login på DRTV. Medvirkende: Leny Malicinski, journalist på Weekendavisen. Værter: Anne Phillipsen og Mathias Wissing See omnystudio.com/listener for privacy information.

(00:00): DR: Derfor er login den bedste løsning. Medvirkende: Agnethe Pontoppidan Sasaki, chef for publicering på DRTV. (13:00): De amerikanske myndigheder er i besiddelse af fartøjer, der ikke stammer fra mennesker. Medvirkende: Frederik Dirks Gottlieb, vært på Only in America på RADIO IIII og Podcasten Flyvende Tallerken på DR. (29:00): Verdens (officielt) rigeste mand, Elon Musk, skal stå i spidsen for et nyt amerikansk ministerium. Medvirkende: Derek Beach er professor ved Aarhus Universitet og ekspert i amerikansk politik. Værter: Mathias Wissing og Nicolai Dandanell See omnystudio.com/listener for privacy information.

Det er i strid med GDPR-lovgivningen, når DR kræver login af brugerne af DRTV. Sådan faldt ordene hos Ole Tange, der er IT-politisk rådgiver hos PROSA, forbundet af IT-professionelle, tidligere til Morgen på RADIO IIII. Han har derfor klaget til Datatilsynet over, at DR afkræver login. Lovgivningen overholdes dog, betoner DR-chef. Værter: Nicolai Dandanell og Mathias Wissing. Gæst: Agnethe Pontoppidan Sasaki, chef for publicering på DRTVSee omnystudio.com/listener for privacy information.

Når du skal streame indhold fra DR, skal du opgive navn, e-mail og kodeord, altså oprette en bruger. Men Christina Egelund - der er stedfortrædende kulturminister Moderaterne - har noteret, at man kan oprette en profil med et falsk navn. Hvis det er muligt, at man kan oprette en falsk profil, hvorfor er det så overhovedet nødvendigt at man skal lave en bruger for at se indhold på DRTV? Det spørger vi DR's direktør for Strategi og bruger, Lasse Bastkjær Jensen om. Værter: Nicolai Dandanell og Mathias WissingSee omnystudio.com/listener for privacy information.

Stjerner og striber har i denne special skiftet det vanlige podcast-studie ud med intet mindre end DR's koncerthus, hvor vi sammen med mere end 80 vanvittigt dygtige musikere og sangere fra DR Vokalensemblet, DR Big Band, DR Symfoniorkestret samt dirigent Miho Hazama tager på et musikalsk roadtrip gennem den amerikanske valgkamp. Solister: China Moses, Adeem the Artist og Stine Hjelm. Et uddrag af showet kan også ses på DRTV. The best is yet to come! Deltagere: International korrespondent Stéphanie Surrugue, USA-kender Lasse Engelbrecht, vært og tidligere USA-korrespondent Lillian Gjerulf Kretz og USA-korrespondent Jakob Krogh. Tilrettelæggelse: Lasse Berg Sørensen.

Anden del af Stjerner og stribers special optaget i Koncertsalen i DR Byen sammen med DR Vokalensemblet, DR Big Band, DR Symfoniorkestret samt dirigent Miho Hazama. Solister: China Moses, Adeem the Artist og Stine Hjelm. Et uddrag af showet kan også ses på DRTV. The best is yet to come! Deltagere: International korrespondent Stéphanie Surrugue, USA-kender Lasse Engelbrecht, vært og tidligere USA-korrespondent Lillian Gjerulf Kretz og USA-korrespondent Jakob Krogh. Tilrettelæggelse: Lasse Berg Sørensen.

Stjerner og striber har i denne special skiftet det vanlige podcast-studie ud med intet mindre end DR's koncerthus, hvor vi sammen med mere end 80 vanvittigt dygtige musikere og sangere fra DR Vokalensemblet, DR Big Band, DR Symfoniorkestret samt dirigent Miho Hazama tager på et musikalsk roadtrip gennem den amerikanske valgkamp. Solister: China Moses, Adeem the Artist og Stine Hjelm. Et uddrag af showet kan også ses på DRTV. The best is yet to come! Deltagere: International korrespondent Stéphanie Surrugue, USA-kender Lasse Engelbrecht, vært og tidligere USA-korrespondent Lillian Gjerulf Kretz og USA-korrespondent Jakob Krogh. Tilrettelæggelse: Lasse Berg Sørensen.

Anden del af Stjerner og stribers special optaget i Koncertsalen i DR Byen sammen med DR Vokalensemblet, DR Big Band, DR Symfoniorkestret samt dirigent Miho Hazama. Solister: China Moses, Adeem the Artist og Stine Hjelm. Et uddrag af showet kan også ses på DRTV. The best is yet to come! Deltagere: International korrespondent Stéphanie Surrugue, USA-kender Lasse Engelbrecht, vært og tidligere USA-korrespondent Lillian Gjerulf Kretz og USA-korrespondent Jakob Krogh. Tilrettelæggelse: Lasse Berg Sørensen.

Hvorfor ville journalisterne ikke bruge tid på at dække Folketingets debat om finansloven, spurgte mf Benny Engelbrecht i Jyllands-Posten. Hvorfor skulle de? spørger Tabloid Benny Engelbrecht. Hvorfor bruger politiet tid og kræfter på at slæbe journalist Carsten Norton gennem retssystemet for at få fat i en lydoptagelse, han ikke vil udlevere? spørger vi senioranklager Rasmus von Stamm fra NSK. Hvorfor skal seerne bruge seks timer foran skærmen på at se dokumentarfilmserien Velkommen til Frontlinjen på DRTV? Og handler serien om, hvorvidt 30 års krige var spild af tid - og liv? Tabloid spørger filminstruktør Anders Riis-Hansen, der har lavet serien. Ugens medvært er journalist Maise Njor. Vært Marie Louise Toksvig

In the thrilling premiere of Season 4, we dive into a seismic shift shaking the TV shopping world: Invicta's dramatic departure from ShopHQ after 22 years to join forces with JTV. Join Shawn Wilsie as he unravels the captivating story behind Invicta's meteoric rise and explores how this high-stakes move could spell major changes for the future of an entire shopping network. Don't miss this eye-opening episode that reveals the secrets behind one of the biggest industry shake-ups in recent history!

In part 2 of Derek's interview with Claus Christensen, from the new DRTV series, Demenskoret, you will learn about the health benefits of singing and how studies are being done to measure the impact of singing and song on patients with dementia. Claus discusses the way that singing fosters community in Danish culture and how trust is a byproduct. You'll learn how the dementia choir selected songs and ways in which the arrangement and style of the each song brought out different emotions for the audience. Speaking of emotions, this interview will have you laughing, crying, and learning more about the ways in which you can reduce your risk of dementia and help those living with dementia in Denmark and beyond. Additional resources for Dementia in Denmark: https://demensvenligtdanmark.dk/Watch Demenskoret airing Tuesdays on DR or catch up online: https://www.dr.dk/drtv/saeson/demenskoret_465316For more clips and tips on living in Denmark and follow us on social media:What Are You Doing in Denmark podcast: Instagram: https://instagram.com/waydidpodWatch all episodes of What Are You Doing in Denmark on YouTube: https://www.youtube.com/playlist?list=PLFCSH6KqKooZmSx1GJu9CWZYjX8esjl2FDerek Hartman: Instagram: https://instagram.com/robetrottingYouTube: https://youtube.com/c/robetrottingTikTok: https://tiktok.com/@robetrottingFacebook: https://www.facebook.com/robetrottingClaus Christensen:Instagram: https://www.instagram.com/clauschristensenWebsite: https://www.clauschristensen.com/ Hosted on Acast. See acast.com/privacy for more information.

After nearly two decades of dazzling audiences on ShopHQ, ShopNBC, and ValueVision, Invicta Watches is shaking things up by shifting their shows and dazzling timepieces to JTV. In this episode of "Are We On the Air?©," we dive into the potential impact of this big move on both networks and explore the intriguing reasons behind Invicta's decision. But wait, there's morel—stick around as we also dissect the latest quarterly results for Qurate, the powerhouse parent company of QVC and HSN. Buckle up for an inside look at how these changes could ripple across the retail and broadcasting landscapes!

On the thrilling season finale of "Are We On The Air?©," Shawn delves deep into the burning questions that have kept listeners on the edge of their seats. Amidst tackling these queries, the discussion evolves into a lively exploration of what truly defines a stellar QVC/HSN host, while shining a spotlight on the pivotal role of the producer. This episode marks the grand culmination of season three, promising an electrifying return with season four slated for fall. And with a finger on the pulse of breaking news, rest assured, if any major events unfold, the show will make a swift and dramatic comeback!

Being a show host on QVC or HSN might seem glamorous—just a few hours on-air, then off to relax, right? Not quite! On this podcast, we peel back the curtain to reveal everything viewers don't see. It's these behind-the-scenes moments that determine who thrives and who falters in the business. Later, we'll play a clip from HSN showing how the price game is making a dramatic comeback. And stick around until the end, where Shawn reveals his list of today's top hosts! Trust me, it's more intriguing than you'd imagine!  

If you've ever watched a TV shopping network and suddenly your favorite host has vanished. It can leave you wondering what happened and no explanation is usually given. In this episode, we look at the hows and whys of show hosts disappearing from your favorite networks. Video of Mary Beth Roe announcing her retirement from QVC

Step into the intriguing world of retail drama with our podcast as we kick off with the jaw-dropping antics of a QVC host, rumored to have uttered something utterly absurd. But that's just the tip of the iceberg! Next, we whisk you through the bustling corridors of ShopHQ, catching you up on all the latest buzz, before delving into the sales saga of ShopLC. But wait, there's more! Brace yourself as we unravel the mysterious downfall of two forgotten retail giants: TelShop and STN - Shop Television Network. What secrets lie behind their demise? Join us as we embark on an investigative journey to uncover the groundbreaking strategies and fatal missteps that sealed their fates. Don't miss out on this thrilling retail rollercoaster ride!   http://www.youtube.com/@ShawnWilsie

Step into the captivating world of retail dynamics as we dive headfirst into the latest buzz swirling around QVC/HSN, revealing the intriguing results stemming from its parent company, Qurate. But hold onto your seats, folks, because this isn't just your average rundown – it's a rollercoaster ride of analysis that'll leave you on the edge of your seat, eagerly anticipating what comes next. And what about ShopHQ? While they may have been flying under the radar lately, we're not letting them slip through the cracks. Join us for a lightning-fast peek into the world of ShopHQ, uncovering any hidden gems or surprises that might be lurking just beneath the surface. But wait, there's more! Prepare to have your mind blown as we unravel the enigmatic mysteries of communication and the law. Ever heard the phrase "what you say may not be what the viewer hears"? Buckle up as we embark on a whirlwind lesson, exploring the fascinating interplay between words and interpretation, leaving you questioning everything you thought you knew about language and perception. So grab your popcorn and get ready for a show like no other, where every twist and turn promises to keep you on your toes until the very last moment. Welcome to the world of retail analysis and legal intrigue – it's going to be one wild ride!

Så blev det mandag. Liva har set serie i weekenden, nærmere bestemt 'Orkestret' på DRTV. Hun er rigtig sur over, at streamingtjenesterne ikke kan blive enige om, hvornår og hvor meget de udgiver af afsnit. Hun vælger at konfrontere chefen for publicering i DR. Mathias spiser pinden på sin slikkepind. Er han alene om det? Det finder vi ud af i 'Du er ikke alene'. Mona Juul er ny formand for Konservative. Hun var på talerstolen til landsmødet i går, og der gik stand-up i den. Og absurd lange klapsalver. Dagens store basker er, at vi på P3 netop i dag har sat gang i en konkurrence. Det er en konkurrence, der både er intern mellem os programmer, og som du, som lytter, kan vinde. Vi skal nemlig finde Danmarks største The Minds of 99-fan, og det hele kulminerer på fredag. Værter: Liva Manghezi, Mikkel Rosendal og Mikkel Klint Thorius. Medvirkende: Henrik Birck, chef, DR Publicering.

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive Free Video UGC alert: https://get.estreamly.com/ugc-alert/Ep19Olipop & Influencer MarketingHubspot State of Marketing: InsightsDTRV is not deadReal Estate & Livestream: How one town is China is growing in RE value while the rest is on recessionAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://get.estreamly.comAbout Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSNReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

 Shriner's Children's has developed a fully integrated fundraising program by creating unique donor journey's based upon giving level and giving capacity.  They call their process omni-channel communications.  Today they pull back the curtain to show small to mid-size nonprofits how to use they're innovative techniques to increase giving through building philanthropic intent.

Shriners Children's has used a DRTV strategy to build a mega charity to help children with health care. Today they pull back the curtain to show small to mid-size nonprofits how to use regional TV and Radio to acquire new donors.  Adding DRTV, radio and radiothons is no longer out of reach for nonprofits.  The explosive growth of streaming both TV and radio program has made now acquisition affordable for nonprofits who thought it was out of reach.

Vi har drukket kaffe med vennerne på Central Perk i årtier, men nu Chandler er død. Derfor hylder vi 'Friends' og taler om, hvor vigtige venner er i alle livsfaser.GÆSTER:Naima Yasin, podcastværtBodil Skovgaard Nielsen, kulturskribent på InformationSara Fanta Traore, skuespillerRedaktion: Lucia Odoom og Jonas Bach-MadsenUGENS ANBEFALINGER:Bogen 'Fulde liv' af Anna von SperlingDokumentarfilmen 'Apolonia, Apolonia', der kan ses på DRTVBogen 'A Renaissance of Our Own' af Rachel CargleDokumentarfilmen 'Miraklet i Gullspång', der lige nu kan ses i biograferne 

Jonathan Peress is the President and CEO of ProMedia, a full-service, tech-enabled marketing agency specializing in cost-per-acquisition, direct-response, and alternative media.Under his leadership, ProMedia's annual revenue has grown by more than 120% each year, earning the agency the 10th Fastest Growing Small Business in America award from Entrepreneur Magazine and recognition in the Inc 5000 list of fastest-growing businesses for three consecutive years.  Before ProMedia, Jonathan was a member of Viacom's industry, leading the DRTV sales team and working closely on Comedy Central, Spike TV, LOGO, and Vh1. In 2020, he was named one of South Florida's Top 40 under 40 by the South Florida Business Journal. In this episode… Having a well-built online presence has become critical for business success. How can you effectively employ direct-response marketing as a growth strategy? According to Jonathan Peress, a leader in tech-enabled marketing and alternative media, creating an effective direct-response campaign is challenging but highly rewarding. With the right campaign, you can grab your audience's attention and drive results, but this requires expertise and experience. Therefore, Jonathan recommends hiring a direct-response agency to help craft messages that resonate with your target audience and compel them to take action. A direct-response agency can also offer advice on suitable media channels — online ads, TV spots, or direct mail — and  manage your campaigns, from creative development to media buying to campaign optimization.  On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jonathan Peress, President and CEO of ProMedia, to discuss how to thrive using direct-response marketing. Jonathan explains ProMedia's services, the critical elements of a good ad, the call-to-action mistakes people make, and how to advertise effectively on multiple channels.

In this episode, Jason Boyce chats with Scott Reid, President & CEO at Dormeo North America. Scott's career has been marked by his success in building $100 million brands both in the good ol' USA and all the way over in Japan using the power of Direct TV. He is a master of Media Efficiency Ratios (MER), which Amazon sellers may recognize as TACoS.Scott and his company's marketing strategy for success in the Japanese market involved identifying products that were already successful in North America and replicating them in Japan through the use of Direct Response TV.So, what's the secret sauce for success in DRTV?The success of DRTV campaigns relies on showcasing innovative, highly demonstrable products with clear Unique Selling Propositions (USPs), making them fun and easy to use, and ultimately delivering happiness to consumers.But if you are going to spend massive amounts of marketing dollars on such campaigns, you've got to be ready to defend your products with patents to maintain a competitive edge in the market.Despite the success of DRTV, Scott insists that being on Amazon is necessary for a brand's success, given its reach and the trust consumers have in the platform, and also for channel control.There are many cool things that Amazon sellers can learn from Scott's successes when it comes to launching a product in a new market, building brand awareness, measuring the performance of your marketing campaigns, and defending your brand.We cover these topics in detail in the episode, as well as other great insights. Tune in!Key Takeaways- Scott's journey into direct marketing (00:53)- Translating successful products in the US to Japan (04:45)- Categories of products that resonate across cultures (11:54)- The secret to the success of DRTV (14:13)- Defending your product with patents to build a brand (16:17)- Why brands must be on Amazon even with DRTV (23:43)- How to build a $100 million brand (31:04)- Media Efficiency Rate (33:05)- What's next for Scott and Dormeo (37:30)Additional Resources- Scott Reid's LinkedIn: https://www.linkedin.com/in/scott-reid-b61a3a7/- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue7Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Nyhedsdagen for det hele, hvad laver en Brian Arthur til et præsidentbesøg?, Et on-brand flystyrt i Rusland, et luksustog i Norge, en rigtig flow-hund, fart på Moderaterne, Danmarks Bedst Klædte Politiker er Lars Løkke, vores vores vores DRTV, ugens dårligste sikkerhedsagent, BRIKS holder højredrejningen, en rejselæge med ‘Shubberne', Venstrefløjen har lange fingre og Aarhus havn er mere kriminel end du tror! ----------------------------------------Få 30 dages gratis prøveperiode (kan kun benyttes af nye Podimo-abonnenter): https://go.podimo.com/dk/hgdg(79 kroner herefter)Eller få 3 mdr. med 50% rabat (kan bruges af tidligere Podimo-abonnenter): https://go.podimo.com/dk/hgdgtilbud(79 kroner herefter)Værter: Esben Bjerre & Peter Falktoft Redigering: PodAmokKlip: PodAmokMusik: Her Går Det GodtInstagram: @hergaardetgodt @Peterfalktoft @Esbenbjerre

In this episode, we have a soldier, journalist and marketer, a good friend of mine, DRTV expert, Jordan Pine who dives deep into tried and true selling techniques for commercials. The discussion specifically focuses on Direct Response Television (DRTV), where Jordan shares his insights and strategies to succeed in this advertising medium. Jordan elaborates on the concept of DRTV and how it differs from traditional commercials. He emphasizes that DRTV ads aim to generate an immediate response from viewers. He reveals some of his favorite commercial inspirations and highlights the importance of studying successful DRTV campaigns from the past and understanding what elements made them effective. By analyzing the techniques used in these commercials, marketers and advertisers can gain valuable insights and incorporate them into their own campaigns. This podcast episode with Jordan Pine sheds light on the tried and true selling techniques for commercials, specifically focusing on DRTV. By exploring the concept, highlighting favorite commercial inspirations, and sharing successful techniques, listeners gain valuable insights into the world of DRTV advertising and how to effectively engage and persuade their target audience. In This Episode: [00:48] Introducing Jordan Pine [01:50] DRTV and the journey before that. [10:30] Favorite commercials and inspirations. [14:55] How important is the beginning of a commercial? [17:58] Techniques on commercial application to social media. [19:20] Walkthrough commercial example technique. [27:35] Social proof. [285:50] Commercial shoots take how long? [32:00] The magic demo. [37:30] Comparing and contrasting. [41:30] Commercial rejections and questions. [43:20] Surveys [54:14] Book references. Guest Links and References: Website: https://scimark.com/ LinkedIn:  https://www.linkedin.com/in/jordantpine/ YouTube:  https://www.youtube.com/user/SciMark Website: https://scimark.substack.com/ Guest notes: https://scimark.com/10-tried-true-techniques-for-commercials/   Book References: The Bible Scientific Advertising by Claude Hopkins   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

This show is dedicated to addressing the comments left, and questions asked about the TV shopping industry on social media, after episodes of this podcast.  From drinking wine, to shipping costs, to the dress codes, many different topics are touched on.  Then a look at the new shopping app Sune, which might be doing it right, before closing with two quick stories Shawn has from ShopNBC.  First he addresses the famous incident where he tossed a watch box around, and then answers the question "what ever happened to Johnny?"

A busy show today as a series of podcasts about TV shopping and the law begins, QVC/HSN results, ShopHQ stock, and the death of the professional broadcaster in TV shopping and on television in general.  

Online marketers can learn a LOT from direct response TV (DRTV) ads. The power of an irresistible offer.The art and science of a problem-solution ad.The appeal of a “magic product demonstration.”To name a few!This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online marketing space. I wanted to pick his brain on how to be successful with DRTV. I'm convinced that some of the lessons he knows and that other DRTV pros know can be leveraged by online marketers. Recording this episode was an absolute BLAST! We went a full hour, and I could have easily continued for another couple. It was fun and insightful! Here's a look at what we cover:The “Divine 7” for choosing the right product to advertise.The 10 TNT (Tried-and-True) elements of DRTV.Why the Ginsu Knife commercial belongs in the DRTV Hall of Fame.The “problem scale” and how to use it to analyze a product and the strength of a problem/solution opening.Gluing people to ceilings, running over flashlights with tanks, and other “torture test” product demos.Lessons from the Godfathers of marketing like Claud Hopkins, Rosser Reeves, Joe Sugarman, and more.

Online marketers can learn a LOT from direct response TV (DRTV) ads.  The power of an irresistible offer. The art and science of a problem-solution ad. The appeal of a “magic product demonstration.” To name a few! This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online marketing space. I wanted to pick his brain on how to be successful with DRTV. I'm convinced that some of the lessons he knows and that other DRTV pros know can be leveraged by online marketers. Recording this episode was an absolute BLAST! We went a full hour, and I could have easily continued for another couple. It was fun and insightful! Here's a look at what we cover: The “Divine 7” for choosing the right product to advertise. The 10 TNT (Tried-and-True) elements of DRTV. Why the Ginsu Knife commercial belongs in the DRTV Hall of Fame. The “problem scale” and how to use it to analyze a product and the strength of a problem/solution opening.  Gluing people to ceilings, running over flashlights with tanks, and other “torture test” product demos. Lessons from the Godfathers of marketing like Claud Hopkins, Rosser Reeves, Joe Sugarman, and more.  

It's the big day, when iMedia FINALLY announces their 2022 sales.  Are you a betting person? 

'Curlingklubben på sabbatårsrejse' er endelig ude på DRTV - og derfor har vi relanceret Curlingklubbens rejsepodcast fra dengang, vi var i Thailand for at optage programmet. Husk at se 'Curlingklubben på sabbatårsrejse' på DRTV! Det sidste afsnit af Curlingklubbens Rejsepodcast i denne omgang. Vi sidder endnu engang i Bangkok, hvor det er regnsæson - og det kan høres! Vi har netop besøgt øerne Koh Samui og Koh Phangan, hvor vi har boet på technohotel og sejlet i banana boat med nogle spaniere. Vi har set ekstremt slow-tv i form af kuffert-fjernsyn i lufthavnen uden vægge. Vi har været til et meget pludseligt fullmoon party med selvlysende kropsmaling, buckets og en aften som facere. Og så kan vi selvfølgelig ikke komme uden om at tale om pingpong-show og sige undskyld til Motel X i Randers - ikke at der er en sammenhæng mellem de to ting!

'Curlingklubben på sabbatårsrejse' er endelig ude på DRTV - og derfor har vi relanceret Curlingklubbens rejsepodcast fra dengang, vi var i Thailand for at optage programmet. Husk at se 'Curlingklubben på sabbatårsrejse' på DRTV! Vi er endnu engang draget til Thailand for at lave det sidste til vores tv-program om backpacking. Fra et hotelværelse i Bangkok samler vi op på sommeren, der er gået. Maria har været på all-inclusive i Grækenland og en (fin) tur på Roskilde Festival. Christian har været på Bornholm, fordi han arbejder i mediebranchen - og han har taget en lille gave med hjem. Og så skal vi selvfølgelig også til den mere rejse-agtige del af podcasten, der involverer en forfærdelig flyvetur, en ekstremt ærgerlig episode med en thailandsk tjener med Michael Monet-energi, et besøg i en af Bangkoks højeste bygninger og en diskussion om, hvorvidt vi skal ind og se pingpong-show.

'Curlingklubben på sabbatårsrejse' er endelig ude på DRTV - og derfor har vi relanceret Curlingklubbens rejsepodcast fra dengang, vi var i Thailand for at optage programmet. Husk at se 'Curlingklubben på sabbatårsrejse' på DRTV! Denne gang er vi i Phuket, hvor alt kan lade sig gøre, hvis du er turist. Det er også stedet, hvor den tårnhøje elevatormusik regerer, og hvor personalet på vores hotel opfører sig som om, at de var spøgelser fanget mellem Himmel og Helvede. Vi skal også tale om Marias skøge-skuldre, et besøg hos Thai-ger King, smukke strande og sexarbejde. Alt i alt et potent afsnit, og det er måske meget passende, for det er altså SIDSTE udgave af Curlingklubbens Rejsepodcast... indtil august, hvor vi flyver til Thailand igen.

It's the second attempt at the numbers coming out for iMedia, the parent company of ShopHQ.  Plus before it was ShopHQ/Evine/Evine Live/ShopHQ/ShopNBC it was ValueVision, and it's time for a look back at how it all started, on the TV station which launched "Mystery Science Theatre".  Shawn will play some audio from ValueVision which hasn't been played publicly since it first aired, and a look at how the company came closer than anyone on TV in being the online leader.  Also, a conversation about the listener reaction to the past three shows.   Shawn Wilsie's Youtube Channel 

'Curlingklubben på sabbatårsrejse' er endelig ude på DRTV - og derfor har vi relanceret Curlingklubbens rejsepodcast fra dengang, vi var i Thailand for at optage programmet. Husk at se 'Curlingklubben på sabbatårsrejse' på DRTV! Vi har boet i den største by i det nordvestlige Thailand, hvor vi har stiftet bekendtskab med thaiboksning, fodret munken (som man siger) og givet den som superturister på scooter. Så har vi været så længe afsted, at vi er begyndt at tale dårligt engelsk og have et problem med mængden af ris i Thailand. Chiang Mai er også epicenteret for alle vores ulykker; Maria har nemlig fået en rigtig akavet massage, vores kameramand Malthe har brækket sin hånd, og så har Christian lavet en reportage fra den nat Thailand prøvede at myrde ham.

ShopHQ was scheduled to release their yearly numbers on March 22, so the show begins with a discussion of that.  Following that is a look at why taking on-air phone calls can be a terrible idea, and when a show concept goes wrong.  The remainder of the show looks at how marketing can affect a brands image, as several podcast listeners have asked about what is going on with how Invicta is presenting its product.  The show closes with a quick discussion of TikTok.   King Of Shower Beers TikTok

'Curlingklubben på sabbatårsrejse' er endelig ude på DRTV - og derfor har vi relanceret Curlingklubbens rejsepodcast fra dengang, vi var i Thailand for at optage programmet. Husk at se 'Curlingklubben på sabbatårsrejse' på DRTV - du kan se det lige her: https://www.dr.dk/drtv/serie/curlingklubben-paa-sabbataarsrejse_355239. Vi har brugt adskillige dage i Thailands hovedstad Bangkok, så vi skal have samlet op på vores oplevelser og erfaringer. Vi skal blandt andet vende det faktum, at der ikke findes skraldespande i Thailand, hvordan man bliver behandlet, når man er superhvid - og så går der (desværre) pølsesnak i den efter ca. 30 minutter. Nøgleordene er toiletnissen, Bristol-skalaen, thailandske toiletvaner og et japansk toilet. Vi har også besøgt et hostel og et par ekstremt beskidte rumænske fødder, ædt insekter fra ønskebrønden og kørt i tuktuk. Og så tager vi jer en tur bag kulissen på udgivelsen af vores sang "Vi ka' godt li' bajer", som vi åbenbart har udgivet i samarbejde med Universal Music - og som ingen ringere end Musikchefen på P3 har anmeldt.

'Curlingklubben på sabbatårsrejse' er endelig ude på DRTV - og derfor har vi relanceret Curlingklubbens rejsepodcast fra dengang, vi var i Thailand for at optage programmet. Husk at se 'Curlingklubben på sabbatårsrejse' på DRTV - du kan se det lige her: https://www.dr.dk/drtv/serie/curlingklubben-paa-sabbataarsrejse_355239 I dagens afsnit er Christian og Maria landet i Thailand, og på trods af forsvundne kufferter, stramme produktionsplaner, og det man i Thailand kalder internet, så kan intet stoppe dette afsnit i at udkomme. God fornøjelse!

Continuing the conversation about the bad news at QVC/HSN and what can be done, if anything, to right the ship.  Son of QVC founder Joseph Segel, Marvin Segel, joins the show.  

Maria er taget til Paris, og derfor har Christian og producerende redaktør Joachim Holmgaard besluttet sig for at kigge på alle de lytterhenvendelser, vi får, som falder lidt uden for kategori. Derudover har vi offentliggjort nummeret på telefonen, der står inde i vores podcaststudie, så i dag kan lytterne også ringe ind ligesom i de gode gamle dage - og det gør de i stor stil! Der er spørgsmål til Curlingklubbens nye tv-program, der har fået premiere, og en enkelt lytter har forberedt sig ekstremt grundigt. Og så er der forresten også spændende nyt om P3's TikTok, som Curlingklubben jo er bannerfører for. Husk at se 'Curlingklubben på sabbatårsrejse' på DRTV - du kan se det lige her: https://www.dr.dk/drtv/serie/curlingklubben-paa-sabbataarsrejse_355239

Nothing but bad news for TV shopping networks QVC and HSN, as they close their fiscal year.  Special guest Marvin Segel, son of QVC founder Joseph Segel, joins the show to unpack the disappointing sales numbers, and discuss the sad layoffs of 400 employees.     Joan Rivers salutes Joseph Segel  The Wellness Kitchenista

Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. On today's show, Josh tells us why some businesses shouldn't spend money on SEO, ways to improve online reputation, and how Wikipedia can be your best tool for managing company and CEO Reputation. Josh has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. In addition, he is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, SES, and PR Summit. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. "One of the interesting, sort of...maybe not secrets to Seo is oftentimes, good press is the best answer to any SEO problem that you have. You know, and it's very easy to get." -- Josh Greene Listen in for info and tips, including: 1. Breakdown SERPs (Search Engine Results Pages) and why each element appears where it does. 2. Learn three easy tips for pushing down unwanted search results. 3. Discover how Wikipedia can be your best tool for managing your company and CEO's reputation. Learn more: TheMatherGroupLLC.com Get his book, Wikipedia for Business 2022: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed, here: https://amzn.to/3TglPtG Get Alex's book, THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2022, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://anchor.fm/alex-greenwood1/message