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As we kick off our float center marketing series, we invite some industry leaders to join us. Experts they are, but picking just a single client demographic to pursue? They failed. Graham and Ashkahn from Float On are back on the pod again to share their unconventional advice on finding your target audience. You'll hear about the “best customer profile” at Float Sixty, The Float Shoppe, NH Float, Sukhino Float Center, and Float On - sort of. The crew dives into the differences between your social media demographic and your membership demographic, because they aren't always one and the same. You'll hear different ideas for approaching ads, creating outreach programs, and how empowering your employees can be a critical piece of your marketing strategy. Links Float Conference (www.floatconference.com) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)
Imagine having a first float that’s so powerful, it opens up a world of possibilities. That’s what happened to Jesse Parks when he visited our own Gloria Morris’s Float Sixty. A few days after his amazing first float, where he felt “connected to source”, he posted about it on his personal Facebook account, and within a few hours, the post started going viral. Almost two weeks later, his post with a photo of a float tank and a few words about his first sensory deprivation experience, were shared almost 100,000 times, enough to spark Google search trends and some ripple effects to float centers across the U.S. as curious potential float guests started to look for how they could have the same. We invited Jesse on to the show to talk about his experience as a first timer, as well as how it was going viral. Jesse is also a musician who creates meditation music that complements float therapy well, so it felt a little serendipitous for all of our paths to cross. After the “Knuckleheads” wrap up the conversation with Jesse, loaded with gratitude and some fun plans for the future, they reflect on the challenges - lined with many blessings - this year has brought. One thing is certain - there’s something special about the float industry, and we’re all grateful to be a part of it. Thank you for lending us your ears this year. We’ll see ya again after a short break. Visit our show page for all today's links! Sponsors Float Helm (https://floathelm.com) Maximum Floats (https://maximumfloats.com) Mindfull Solutions (https://mindfull.solutions)
Spend ninety minutes in complete isolation, senses deprived and alone with your thoughts? Sean Corcoran of Float Sixty teaches us why it’s a good idea. For our second On Site Shenanigans we head to Float Sixty in River North (Chicago) to learn about sensory deprivation tanks and experience them for ourselves. Also, Jim tries to bring his phone with him, and Hari learns what it means to “chill out”.
It's a bro pod! We had a very busy Mod Pod weekend. We went to a comedy show called Wet Cash (thanks to our Archer Men sponsors), ate at a place called Jerry's, participated in Perilla Chopped Iron Chef and we both did a float tank at Float Sixty (referral code: nate12) Trivia on Chopped and Sand castles JPPP: Sneaks in for money inequality chit chat
Volume 2 is officially here! Volume 1 of Art of the Float ran for about three years, so we’re delighted to come back from a little break with a fresh take on the podcast. As we dive into this new year and a new take, we also have some new voices on the show! Drew Kane, owner of New Hampshire Float Therapy is a new host, who came into floating much the same way as Dylan. (Thanks, Joe Rogan!) Drew’s start comes full circle because he’s been a loyal listener of Art of the Float since his start, and he was a consulting client of AOTF. With only one float tank (in someone’s home) in all of New England, he seized the opportunity. Drew was a juvenile probation officer who went through a few big challenges to get his center open, but he stumbled on the perfect location and got creative with the landlord situation. Drew’s center opened in November 2017, and as of our recording date, he’s adding a third float room and just hired employees. Rounding out the new hosting team is Gloria Morris, owner of three Float Sixty locations. Gloria opened three locations in Chicago and Northwest Indiana in only three years. Gloria comes from a tech background in database marketing, and her husband took her to float several years ago to relieve stress. She’s run her own marketing company for many years and worked in big data technology for a decade before starting her float journey in 2015. She opened her first center only 9 months after her first float. Gloria has a team of almost 30 employees across her three locations, so she brings a wealth of knowledge about leadership, scaling, and efficiencies. Kim Hannan is a name you may recognize. She writes the show notes for each episode, but she’ll be joining each recording and will sometimes jump in live on the mic to share her thoughts. (Okay, I can’t write about myself in the third person for the rest of this paragraph….) After 15 years in the corporate world, I left my role as a training and marketing director just as we were getting ready to open Sukhino Float Center & Salt Cave in southern Indiana. I knew I was going to open a center before I had even had my first float. I roped my husband into my crazy idea, and after we studied and planned for four years, we finally broke ground. It was a challenging marathon of strange happenings to get the doors open, but we’re 5 months in, and loving the salty life. Dylan will take you on a stroll down memory lane with his start in the float world and how he and his wife Sandra launched The Float Shoppe. After hearing about floating on Joe Rogan’s podcast, Dylan became intrigued and eventually inspired enough to leave the cubicle farm and build his own center in Portland, Oregon, even though he never talked to Space Jesus. We’re all excited to bring you a new season of Art of the Float!
Show Description: Gloria Morris is the Owner of Float Sixty, a business that provides cryotherapy, infrared sauna, and float therapy, which serves as a powerful tool for muscle recovery, deeper sleep, and mental clarity. She also co-hosts a podcast called "Speaking of Charity," which is a radio show that exists to help local non-profits drive attention to their history, mission, and good work in the community. Gloria is also on the Board of Directors for Float Conference, and was the speaker at the 2018 Float Conference and "Rise, a Float Gathering". In this interview, Gloria describes the process of starting and scaling a float studio, the hurdles to overcome when setting up a business of this nature, and the mental health benefits of floating, which involves the relaxation practice of being buoyant in approximately 10 inches of water in a solution of 1,000 pounds of Epsom Salt, taking place in a float pod. Gloria concludes the episode by explaining her "Speaking of Charity" Podcast, which aims to highlight the different non-profit organizations that are making a difference in the community. To find more about Float Sixty and "Speaking of Charity," visit: • Floatsixty.com • Speakingofcharity.com Show Highlights: 0:00-18:00: Gloria talks about the benefits of floating, and its positive impact on mental health and sleep. 18:00-34:30: We ask Gloria the most important characteristics she looks for in the team members she hires to help grow her business. 34:30-45:30: Gloria highlights the service league, raising money for non-profits, and her podcast "Speaking of Charity," which provides a platform for different organizations to share their stories. Special Guest: Gloria Morris.
Show Description: Gloria Morris is the Owner of Float Sixty, a business that provides cryotherapy, infrared sauna, and float therapy, which serves as a powerful tool for muscle recovery, deeper sleep, and mental clarity. She also co-hosts a podcast called "Speaking of Charity," which is a radio show that exists to help local non-profits drive attention to their history, mission, and good work in the community. Gloria is also on the Board of Directors for Float Conference, and was the speaker at the 2018 Float Conference and "Rise, a Float Gathering". In this interview, Gloria describes the process of starting and scaling a float studio, the hurdles to overcome when setting up a business of this nature, and the mental health benefits of floating, which involves the relaxation practice of being buoyant in approximately 10 inches of water in a solution of 1,000 pounds of Epsom Salt, taking place in a float pod. Gloria concludes the episode by explaining her "Speaking of Charity" Podcast, which aims to highlight the different non-profit organizations that are making a difference in the community. To find more about Float Sixty and "Speaking of Charity," visit: • Floatsixty.com • Speakingofcharity.com Show Highlights: 4:45-24:15: Gloria highlights her childhood and background, involving growing up in a family of entrepreneurs, working for Disney and the hotel and casino business, getting into the health and fitness industry, and the most important things she learned in advance of creating her own business. 24:15-50:45: Gloria describes the process of forming her business (Float Sixty), the obstacles to overcome, and what it means to create a trustworthy environment for her customers. In this section, she really gave insights on what most people don't see behind the scenes when starting a business from the ground up. 50:45-57:45: Gloria goes into the process of scaling a businesses and doing what you can to get the most out of the three biggest investments that small businesses face. Special Guest: Gloria Morris.
Show Description: In today's current events section, we dive into meditation replacing detention in an elementary school in Baltimore, the Scandinavian Airlines strike, Coca-Cola's unique "sonic branding" marketing campaign, and the Avengers opening weekend box office success. We transition into the real life experience section, where Tim discusses how a few geese taught him an important lesson about facing your daily fears, and Slager is learning key life lessons involving loving and forgiving yourself when it comes to relationships. In book talks, we highlight "Don't Sweat the Small Stuff" by Robert Carlson and "Gameplan for Life" by John Wooden. We talk about compassion toward other people's motivations and inspiring confidence in others around you in all types of relationships. Show Highlights: 5:40-14:10: We recap the weekend of podcast interviews with various business leaders up in Northern Indiana, as well as the "floating" experience at Float Sixty and its benefits. 14:10-18:10: An elementary school in Baltimore, Maryland replaced detention with meditation. We discuss the benefits on the young mind and remarkable results for the school and community. 18:10-25:40: We get into the Scandinavian Airlines strike and its potential business effects, involving cancelled flights, disgruntled customers, and the frustrated pilots who are negotiating a collective bargaining agreement. 25:40-32:10: Coca-Cola is unveiling a new "sonic branding" marketing campaign in Europe, which involves hearing a print ad. We discuss the effects of this unique marketing strategy and how any business can apply it, which leads into a "Mad Men" show review. 32:10-37:40: Avengers' $1.2 billion box office success has the whole world talking, and we explore why and how this movie is doing well. 37:40-51:25: *Tim explains how 3 geese taught him about facing fears, and we dive into strategies on how to approach crucial events and interactions with confidence and comfort. *51:25-1:01:10: Colin highlights important lessons about self-love and self-forgiveness he is learning within his relationships. We lay out different strategies you can implement to get your mind right. 1:01:10-1:06:40: Colin reflects on important takeaways from "Don't Sweat the Small Stuff," involving compassion toward other people's motivations and thought processes. *1:06:40: *Inspired by John Wooden's "Gameplan for Life," Tim talks explains the importance of inspiring confidence in other people
NBC (Non-British Chris) rejoins the pod to tell us about building computers and J reviews Float Sixty, which spoiler alert, turns out to be the first 100 ever scored in our scoring system. Trivia on Rhinos, long drives and the 747.
Jay talks with Gloria Morris of Float Sixty about being a business owner and entrepreneur, Floating, and Jay’s love of CBD honey sticks. Tune in and check out Float Sixty for the ultimate relaxation experience! THEME: MARSHMELLO AUDIO ENGINEER: JOSH VANDYKE HOST: JAY CHERRY GUEST: GLORIA MORRIS
Gloria Morris is the owner of Float Sixty with two locations across Chicago and NW Indiana. She’s also close to opening her third float center with the next couple of months. Did we mention all of these locations only took 2.5 years to open? In this episode, Gloria talks about her background in marketing and […] The post 128: Gloria Morris – Float Sixty appeared first on Float Conference 2020.
Gloria Morris, owner of Float Sixty in Chicago and Northwest Indiana, is also excited to see walls going up in her new location. The whole team discusses the different methods of designing a space - form over function versus the alternative. In her original location, Gloria used high-end materials, and she shares why she’s moving towards more durable, efficient options in her next shop.
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Summary After just an hour in a float tank, Gloria Morris knew she wanted to own a float tank. Being too cost prohibitive to be put in her basement at home, Gloria created a business plan and opened her first location 9 months later. Now two years down the road, Gloria is about to open […]
Tim welcomes Gloria Morris (Founder and President of Float Sixty) to the show! The two of them discuss float tanks, sensory deprivation, questions and fears people have about floating, how and why she started Float Sixty, family, consciousness, meditation, MUSE: the brain sensing headband, acro masssage, the difficulty of “letting go”, how much data humans are constantly consuming, virtual reality, and more. Tim talks about floating and Domino's Pizza in the intro and makes his best attempt at recording an outro for the episode while still 'coming down' from his float experience. Enjoy! ***Float Sixty website***
Lisa Martin is organizing the Floatlympics, a Friday Activity that will involve a collection of friendly competitions based on common float center operations (eg, who can fold 10 towels the fastest). Lisa is in charge of day to day operations over at Float Sixty in Chicago. This episode is brought to you by the San […] The post 108: Lisa Martin – Floatlympics Friday Activity appeared first on Float Conference 2020.
Gloria Morris opened a float center 9 months after her first float. 15 months later, she is working on opening 2 more float centers at the same time! We've got a lot to learn from this amazing businesswoman. find full show notes here http://wp.me/p3DUt1-v8