Podcast appearances and mentions of gloria morris

Adult language Well, here we are. You might have known it was coming, but we didn't want to admit it. But it's time to start wrapping up this Art of the Float podcast thing... or at least slow it waaaaay down. It's been an incredible journey! For this episode, you might want to pop some popcorn, grab a beverage of choice, and join the crew for some twists and turns down memory lane - with a glimpse into the future too. We'll catch you up on some big news since our previous episode aired, like the fact that Drew is out and he's living the post-float life already. He shares some tips for selling and a few things that he would have done differently after reflecting on the process from the other side. You'll hear about Gloria's new baby - the Great Lakes Sports Hub, and why it was her last. Kim unravels some of the tangle of health issues she's been facing, and why she feels torn between her bubble and "the big bubble". You'll even hear from Producer Brian, as he pops in and shares the story of that fateful day his toe shoes led him to the Float Shoppe and started the sweetest Bromance and business partnership ever. And because we wanted the whole family to help put a bow on this adventure, two of our original co-hosts, Lance and Amy join the conversation too! You'll hear why Amy decided to let her second center go and how she has rebounded and found happiness in one of her first loves. Lance is also out of the float industry, though it followed him for many years after he left. (Tip: If you're thinking about selling your center, you're going to want to hear this!) You'll hear stories of burnout and recovery, mental health hardships and triumphs, and how hard it can be to let go of the identity of being a float center owner. And while it might seem like a lot of folks are exiting the industry, you'll hear from the crew about reflections on where we've been, and hope for where the float industry is going. It's not a sad story, but it's one that - like this podcast - is evolving. From the bottoms of all our salty hearts, we thank you for listening for all of these years. It's been utterly fulfilling and healing and inspiring to share our stories with you in each episode. We've often said that we forget that anyone even listens to us, but we're thankful that you've allowed us to share our lives and all that we've learned along the way. Thank you to those who paved the way, and thank you to those who will keep it going. Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) More Floats (https://morefloats.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

It took a minute, but now that we're all recovered from the awesomeness of the 2023 Float Conference in Louisville, KY, the crew is back to talk about some of their favorite moments. For Kim, it was a unique year where all her worlds melted together - her friends were onsite as panelists or offering services, one of her kiddos got to speak, her hubby put on the first ever Float Conference rock concert, and many attendees got to visit her center, along with two other beautiful centers in Louisville. With a smaller group of attendees, the conference felt cozy and intimate, and Gloria said this year felt like it was more collaborative with the panel discussions and roundtable talks. Dylan even stayed out til midnight (Portland time)! If you were there, you'll enjoy this extension of the warmth and sense of community that everyone felt at the event, and if you weren't there, you'll hear some of the insider tidbits you missed. Either way, get ready for a great experience in 2024! Links https://clinicalfloat.funraise.org/fundraisers Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

Jocelyn Jester joins the crew to talk Float Con 2023! Float Conference Tickets (https://www.floatconference.com/tickets) Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

_WARNING: This episode includes a little language drop, so we don't recommend it for little ears. _ Have you ever wondered what happens when someone notices trends and news across the float industry, and then a group of podcast hosts get together about those things? If so, you're in luck! The crew invited Producer Olga to join the show and toss out the latest news and trends that have been happening over the past couple of months. You'll hear a bit about the great debate over transdermal absorption of magnesium sulfate, and how one floaty human is using magnesium chloride to supplement the float solution in an effort to promote absorption for health benefits, along with some concerns and questions we should all iron out before shifting the standard. Other news includes floods across multiple centers and hair dye debacles, sprinkled with tidbits on some favorite tools and products to have on hand (including Fiberglass Stain Remover, vitamin C tabs, charcoal filters, a sump pump, and water leak alarms). You'll also be SHOCKED to hear the dates for the 2023 Float Conference in Louisville, KY. (Spoiler: Pre-conference workshops and events start on August 16th, and the conference is August 18-20!) Sponsors HelmBot (https://Helmbot.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

New year, new flood? Yep. So many floods - at home, at the center, all over the world! This first-show-of-the-year wiggles and winds through all the adventures of float center owner life - balancing family time for the holidays, deciding what gift card strategy to use, how many times you have to clean up a flood, whether a staggered schedule is right for you, who is beating and who dodged cancer, whether that “COVID padding” during turnovers is still needed, and how things are going when trying to sell your center. This year is off to an interesting start already! The crew is back and warming up for a big year with you! Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

Show notes. Show notes. Show notes. They want me to write show notes, so with an episode like this, that's the best I can do. Show notes. How do you write notes for something that covers frog butts, bidets, Caring Bridge, cancer, closures, floods, laundry failures, rock stars, and favorite socks — and write show notes?! I can't do it. If you're looking for advice for running your float center, you might find some here - mostly centered around ensuring you have electricity for the bidet of our dreams, but otherwise, the takeaway is this – get yourself a network of friends who'll be there to send you inappropriate photos when times are hard, who'll bring up your secrets on air, and who will laugh and cry with you through it all. Happy holidays, and happy new year, dear friends. This is a fun one. Sorry, Olga. Links https://www.caringbridge.org/visit/theresacicco/journal Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

How do you manage 6500 square feet and nine service modalities? Well, according to Tammy and Terry, owners of AquaSpa Float Center and Wellness Boutique in Oswego, New York, you hire a rock star team! Their managers, Katie and Terry (yes, another Terry) also joined the conversation to share their insights on the day-to-day operations, and how they keep a seamless flow, how many staff members are on a shift, and how they deliver personalized service to each guest who visits “the sanctuary”. This team certainly has created something magic in their community, and we know you'll enjoy hearing all of their behind-the-scenes secrets about what modalities they love, those they regret, and what's next - because they still aren't done adding services yet! Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

We've heard about VR and floating. Maybe you already have an opinion on it. Just hold that for now please. Our guest in this episode is taking VR a bit of a different direction - pairing it with meditation and biofeedback. Yep, we've heard about meditation and biofeedback before, but Healium puts allllll of it together in a new way! Gloria is introducing this new technology at her studios, so the crew interviewed the Healium founder, Sarah Hill to find out what's so special about it. Sarah has a background in TV news, and part of her beat involved covering traumatic stories. Eventually that led her to work with veterans, and as they started using virtual reality, they noticed a major shift - participants were FEELING emotions, not just watching things happen on a screen. It was a powerful discovery that led to her new program. Sarah guides us through getting started with incorporating augmented reality and virtual reality into a meditation practice, as well as how her app is like a “portable, digital chill pill that prepares you for the float tank.” Links www.tryhealium Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

We all know that floating is a powerful practice, loaded with countless benefits. We're often aware that we don't want to promise too much, but one particular area where we might be able to talk a little more is about how float therapy can be beneficial for patients with body image concerns and/or eating disorders. If you made it to the 2022 Float Conference, you likely heard Dr. Emily Choquette sharing the latest findings about how LIBR (Laureate Institute for Brain Research) is studying the impact of float therapy and anorexia nervosa. We were delighted to invited Dr. Choquette to the show to talk in depth about that data, as well as how she got involved in the work. She shared that since anorexia is a particularly challenging condition to treat, and new treatments aren't being developed fast enough, the research that had already been done on anxiety and floating was a perfect gateway to expand studies. Early research shows that even just a single float can promote positive changes in a patient's perception of their body. We chatted with her about what we, as float center owners, can do to continue to foster a relationship with the science community and how to talk about this benefit that could potentially help many individuals who struggle with body image or eating disorders. Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

A SEARCH FOR A RUNAWAY HEIRESS TURNS DEADLY Bright lights but a dark city! Book 3 in the Gloria Morris Mystery series. Gloria Morris is a scholarly, vehement, and hard-boiled private detective, a force of nature who doesn't suffer fools. She's also a lover, and her inamorata understands her swagger and quest for justice. Gloria must locate the runaway heiress to an industrial empire, a volatile young woman who is happy being on the lam in San Francisco, free of her family's dark secrets and business responsibilities. She feels she can protect herself, and perhaps she can, but people connected to her are dying, and someone is pulling the strings. Gloria navigates through The City, dealing with musicians, gutter punks, business people, and the sexually audacious. Narcissistic lawyers, underground doctors, and hired killers enter the fray, and Gloria deals with them as only she can. But the runaway has a soft spot she was flabbergasted to discover in herself. How will it change her life, and will Gloria back her up?

What happens when two float center owners get a little antsy during a global pandemic that shuts down their centers? They launch a new business together, of course! In this episode, Ryan Duey of Capitol Floats and Michael Garrett of Reboot share the story of how they came up with the idea to launch their own manufacturing business for cold plunge tubs - Cold Plunge. There are many parallels between floating and plunging, primarily focused on the breath and the awareness of the present moment, so it was a natural expansion of their vision, talents, and offerings. They'll answer questions about why you probably can't really “plunge in your tub at home for free”, how to begin and maintain a cold plunge practice, and why cold therapy is growing in popularity by leaps and bounds. They also give a little insight into what it was like to appear on Shark Tank to pitch their business and share updates with us for the first time publicly! If you're thinking about adding cold plunge, you won't want to miss this episode! You'll pick up tips on pricing, setup, and learn from their experiences launching the plunge in their float centers first. Links www.thecoldplunge.com Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://Floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

If you've been living with your head in the sand (like Drew), you might not have heard the biggest news to hit the float world in YEARS. It's been a twinkle in Dr. Justin Feinstein's eye for many years, but at last, the Float Research Collective is ready for an official launch. In this episode, Dr. Feinstein joins the crew to talk about what the FRC is, what he's been doing with it, where it's going, and most importantly, how you can get involved. This project is a bridge between float therapy and the medical community. As funds are raised, they'll be used to facilitate clinical research that will help promote floating as a respected, effective, and common tool for combating stress, anxiety, pain, and more. Imagine a world where anyone has access to float when they need it. Imagine the ripple effect on society as more and more people are able to reduce their suffering and show up each day as the best versions of themselves - all of us walking around with that post-float glow. It's hard not to be inspired and excited when you hear Dr. Feinstein speak about his vision. Sign up for your own team fundraiser and help make it happen! Links clinicalfloat.funraise.org (https://clinicalfloat.funraise.org/) Float Research Collective Social Media links (https://shor.by/floatresearch) Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://www.floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

Whew. Float Conference 2022 was one for the record books! The crew is back from Portland and recovering from the shenanigans (among other things). _Warning: This one's for the float fam, but not for your young fam. You'll hear some light adult language not suitable for little ears. _ You'll hear a recap of their favorite things - the workshops, the speakers, the venue, the FOOD, and more! Some highlights included sales and membership workshops, the latest research about floating and anorexia nervosa, the launch of the Float Research Collective fundraisers, and Dylan's love affair with a cardigan. If you missed out on the fun, be sure to tune in to experience a little of the salty love – and to hear where we'll be heading for Float Con 2023! Links Graham and Ashkahn's Cheat Sheet (https://grahamandashkahnssuperneatspreadsheetcheatsheet.com/) Sponsors HelmBot (https://Helmbot.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

Let's get this clear first: stop calling it red light therapy. We stand corrected. You may have heard of this hot new therapy that's been taking off across the globe, but in this episode, you'll discover that it's not a new therapy, and it's not “red light therapy”. It is, however, the medicine of the future - the very same medicine that you saw in Star Trek when someone went to the sick bay, was treated by a laser beam, and healed. In this episode, James Carroll, founder and CEO of Thor Photomedicine joined us to talk about photobiomodulation therapy, or PBMT. He's a world-renowned expert in PBMT - a walking, talking, breathing encyclopedia of information about the benefits of this powerful therapy that's backed by thousands of peer-reviewed scientific studies. James shares inspiring stories about how PBM has helped patients across the globe with everything from chronic pain to athletic recovery and even a specific disease that causes blindness. With more than 100 names for the therapy, it's hard to sort out the differences between devices and treatments, but James clarifies some of that as he describes what to look for and what benefits to expect if you're considering adding red light therapy, errrr, photobiomodulation therapy, to your center. Be sure to stop by the Thor Photomedicine booth at the Float Conference to try it out yourself! Links www.thorlaser.com www.novothor.com Sponsors HelmBot (https://Helmbot.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

You know what they say, “When Kim's away, the co-hosts will play….” Maybe that's not the saying, but this one is a hoot! It's no secret that your co-hosts have become fast friends over the years on the mic together, so in this episode, you'll get a glimpse of what it's like when the crew gets together (minus one). Expect no structure. Expect no specific topic of discussion. Expect lots of laughs, and know that you'll likely walk away feeling a little lighter. Gloria dishes on her latest crush, you'll hear about Dylan's “other” cat, and Drew is buying a cow but also used to be in that business. (These are the things you won't hear on most episodes - except Gloria's crushes, of course.) And you'll also hear some insider scoop about the latest happenings with the FTA (Floatation Tank Association), because we're not all fun and games. And just like our group text messages, you might think the conversation is winding down, but then it picks back up with someone crying over Shark Tank. Sponsors HelmBot (https://Helmbot.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

When is it time to hire a manager? Why would you? What do you look for if you make the choice? The gang dives in on this weeks episode! Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

One of the 2022 Float Conference speakers joined the crew to talk about some deep business - the power of the breath. Samuel Whiting was gracious enough to join the 2020 Virtual Float Conference and share his breathwork expertise, and he'll be coming back again to Portland, Maine, to offer an experiential workshop, as well as a main stage talk about the power of the breath when combined with the float practice. In this episode, you'll be mesmerized by Samuel's voice, inspired by his passion for creating awareness and disrupting “business as usual” in order to explore the intersection of the brain, body, and breath. He shares about the science and the spirit of using the breath for physiological adaptation. Links Samuelwhiting.com Instagram: @whitingenergy Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

Inflaaaaaation! Yup. We said it. Many of us in the float world are feeling it - inflation has been an issue for a long while now, and it's starting to make an impact for many businesses that rely on disposable income spending. From gas prices to the other G word - Groupon - you'll hear what's happening across our co-hosts' centers, including those who have been running strong schedules at capacity for a while. Someone might start driving a truck, someone is giving away services, and someone is looking for more ways to connect with local businesses. For added fun, you'll hear from a podcast crasher near the end of the episode! Be sure to take notes on nurturing your current guests, how to bring in new audiences, and being smart with your spending. Links Art of the Float Groupon Episode (https://artofthefloat.com/2019/07/groupon-bum-bum-bummm/) Search Art of the Float for Groupon articles and episodes (https://artofthefloat.com/?s=groupon) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

Some people have anxiety about turning over the keys to their center (cough, cough, Drew), while others are happy to toss them and run the other way (uh, yeah, Gloria). Either way, having a plan for onboarding is a crucial step to your center's success, as well as your own mental health during the process. It can make a huge difference in your team's happiness, engagement, and longevity too! In this episode, Kim shares her high level strategy for onboarding her team since she's in the middle of welcoming two new team members. You'll hear from the whole crew about how long their training programs are, what is included, and how to set each employee up for success and how to establish a clear communication process, as well as what resources to create. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) www.shop.artofthefloat.com (www.shop.artofthefloat.com)

As a small business owner, especially of the float center variety, there are always a gazillion demands on your time. Between responsibilities for the shop, self care, family life, and managing all of those extra projects many of us seem to have, it can be overwhelming. In this episode, the crew discusses how it feels to be late and how to prevent it, as well as all of the tools and methods they use for keeping the demands life on the rails. No matter if you're a software geek like Kim and Gloria, or a fly-by-the-seat of your pants person like Drew, there are ways to review your priorities and also give yourself some grace about how you manage your time. You'll hear Gloria's secret weapon and some of the ways each co-host manages their ADHD tendencies. LINKS Link to the FTS Consultant Roundtable (https://youtu.be/O2-ZJHsOpM) Getting It All Done with ADHD (Kim's talk at Float Conference): https://www.youtube.com/watch?v=xoWG-MpeZH8 Kim's favorite weekly task tracker notepad: https://www.amazon.com/gp/product/B08HQWXQSN/ref=ppxyodtbsearchasin_image?ie=UTF8&psc=1 The AI-powered task management tool Kim uses: https://www.usemotion.com/ Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Some things simply come full circle, especially in the float world. In this episode, you'll journey around talks of beards and the Fluxstache, to pivotal moments with suffering mental health to burlesque and the reactivity of the immune system. With such a colorful variety of topics, there's no doubt who our guest is - Dr. Flux himself! You'll hear the story behind the name, “Dr. Flux”, from the beginning with GoGo Harder, all the way to the present day with our own predictions for completing that full circle… with a Float Conference GoGo Harder celebration of the official earning of his doctorate to become the “real” Dr. Flux. You'll also get a glimpse at the topic Dr. Flux will be sharing with everyone at the Float Conference in Maine this August, and you won't want to miss it! Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

With all of the excitement of launching the new Art shop (and the longest intro ever), get ready to pick up some tips for where to get your own merch printed or how to do it yourself. Where do you turn when you need some sweet float gear? Well, now you can hop over to the Art of the Float website (shop.artofthefloat.com) to load up on sweet AOTF gear, float merch, float and testimonial videos, and more! Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Links Art of the Float Store! (shop.Artofthefloat.com) Bonfire (www.bonfire.com) BlankStyle (www.blankstyle.com) TransferXpress (www.transferexpress.com) AmerStampPrinting (www.amerstamprinting.com)

Drew sits down with James Harder of the FTA and the two chat about major changes that have taken place within the FTA. Find out about what you can get from the FTA now and what they are building for the future of the industry. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Let's get controversial, floaty friends. He's in the news, so we had to weigh in on the impact “Joegan” has had on the float industry and where the latest happenings are landing with each of co-host. The crew chimes in with a few passion points, the impact Joe's love of the float has had on them, and where each stands on the current issues (or not). You'll hear about pulling ads, staying Switzerland, and knowing your “whys”. And if you don't really care about the whole thing, you should still chime in for a little surprise. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

It's a new year, and we have some fresh faces to share! If you haven't heard, you can tune in to WATCH The Art of the Float Podcast on Youtube now! The crew took a few weeks off to recharge, enjoy the holidays, get sick, get a black eye, and then appreciate a sweet reunion that you get to witness. You'll hear about our holiday adventures, how to move a ferry boat when you don't need it anymore, and why you might consider moving to a new location, buying your building, opening a second location, or all of the above. This episode is all about the joy of - and riding the waves from - being in the float world. Even when things feel heavy for a bit, they eventually bounce back, come full circle in some way, and you can count your blessings while dreaming about Maine lobster. Links Kim's Magazine Article! (https://online.fliphtml5.com/ahotm/thxe/) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

We all talk about how special the float industry is, and the “Mid-Atlantic Float Association” is living proof. A handful of float centers across New Jersey, Pennsylvania, Maryland, and the surrounding area have come together to truly walk the talk. They meet regularly, share supplies, and truly support each other in a way that only floaty people would understand. We invited Jeanne Mills of Ocean Elements and Dawn Goldbacker on to share some stories and talk about why and how they came together. We hope you'll find it as inspiring as we did! LINKS https://www.facebook.com/InfinityFloatNJ/videos/2773586406189409 Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

It's mid-October. Do you know what your holiday promotions are? NO? Don't worry… neither does the crew! But don't worry, you'll get a smorgasbord of ideas to jump start your own brainstorming process. From member incentives to gift card discounts and gifts to nurture and show appreciation for your most loyal guests - you'll surely spark some ideas to get a jump start on your holiday planning in this episode. You'll even hear why one co-host is anxiously awaiting the next big winter storm, and why another refuses to “invade someone's home” ever again. Links Matt Phillips company on Facebook (https://www.facebook.com/itsaknowthing/) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

It was the best of times; it was the worst of times. Just depends on where you were to experience it all… yep. This episode, we're going behind the scenes to find out what really happened at the Float Conference in Milwaukee this year, and just what happened to cause frustration for some virtual attendees. Gloria and Kim, both Float Conference board members, attended the event live and provide a recap of some of their favorite talks and workshops. This was the 10th annual conference, and it brought a ton of content - more than ever before - but not everyone got to experience it. Kim provides a little light on the challenges the board faced in hosting the first ever hybrid event. It wasn't without its challenges, but there was a whole lot to celebrate too. LINKS https://www.floatconference.com/financials https://artofthefloat.com/2021/06/222-dr-feinstein-float-research-collective-brainstorm-speech/ Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Jeremy Joins the pod once again! Jeremy shares some keys to thriving during a pandemic, a tease for his latest speech and of course the story of falling in love with his wife

In what section of the bookstore would you find your ideal client? It's an intriguing question posed by our guest in this episode, Lauree Ostrofsky. Lauree is a business coach and marketing consultant who helps women build strong businesses and feel more confident putting themselves out there in a bigger way. She's the author of Simply Leap: Seven Lessons on Facing Fear & Enjoying the Crap out of Your Life and I'm Scared and Doing it Anyway, a book about her brain tumor diagnosis at age 28. Lauree will walk you through a series of questions that will help you not only identify your target client, but also really get to know them and paint a picture about their lives so that you can create an experience that's truly tailored to their needs. She'll guide you through ways to start noticing that client when you're out shopping at the grocery store and why it's important to get really specific. You'll hear some tips from Kim Hannan, our own in-house marketing expert, on how to create a named client avatar to help you speak directly to that client in your marketing messages. In a fun twist, you might find yourself rethinking the “floating is for everyone” approach, but still be able to reach “everyone”. Visit our show guide (https://artofthefloat.com/2021/07/creating-a-client-profile-and-why/) for links! Sponsors www.floatconference.com (www.floatconference.com) www.helmbot.com (www.helmbot.com) www.I-sopod.com (www.I-sopod.com) www.mindfull.solutions (www.mindfull.solutions)

As we kick off our float center marketing series, we invite some industry leaders to join us. Experts they are, but picking just a single client demographic to pursue? They failed. Graham and Ashkahn from Float On are back on the pod again to share their unconventional advice on finding your target audience. You'll hear about the “best customer profile” at Float Sixty, The Float Shoppe, NH Float, Sukhino Float Center, and Float On - sort of. The crew dives into the differences between your social media demographic and your membership demographic, because they aren't always one and the same. You'll hear different ideas for approaching ads, creating outreach programs, and how empowering your employees can be a critical piece of your marketing strategy. Links Float Conference (www.floatconference.com) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Everyone's favorite podcast crews are all together at once! This week, the infamous Grashkahn - Graham and Ashkahn join the Art of the Float to talk about the upcoming Float Conference! This is the TENTH annual event, so we asked them how it feels to be on year 3 of releasing the conference into the wild. Because it's been a minute since the whole salty crew has been together, we also had to travel through time to see how pandemic life has been for the dynamic duo - sharing a household and three businesses. Spoiler: “Make work as fun as possible” is their motto. You'll hear all about what to expect with the hybrid event this year, so you pick whether you want to attend in person or online, and why you might just want to arrive in Milwaukee a few days early (workshops! Sightseeing! More than cheese!), and stay a day or two late (Whirlyball what?!)! *Don't forget to use our code ‘Floatastic21' to save $50 on conference tickets! * Links www.floatconference.com Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

It's been a minute since the crew has seen each other, so this episode is a hodgepodge of personal stories, big news bombs, and inspirational growth. While Gloria was dealing with the demands of buying and taking over another location and replacing toilets and HVAC systems, Drew was off on vacation, working on his tan for the first time in four years. He's finally ready to step back to work ON his business, not AT it so much, and gushes about an amazing employee he found who is empowering him to loosen the reins a bit. Following in his shadow, Kim is gearing up to hire staff to run her center while she and her husband begin the journey to do the same. Dylan, in the midst of record breaking temperatures in Portland, shares his tails from being an offsite leader and a crazy situation that happened after a floato session. Tan lines, tears, celebrations, and clean-ups. Just like running a float center, this is a wild one. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Because the orientation is such an important step in the float journey, we continue last week's conversation, but focusing on what happens inside the float suite and float pod/tank itself, and how to ensure you're accounting for those random, “but why” situations - like the times you might need to shut off the water at the main control. Ouch. You'll hear ideas for including “performance support” to ease friction and anxiety points for your guests, what sorts of customizations you might discuss, and how to make your shower cool (literally) but why you might not want to make it too cool (figuratively). Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

It’s a topic we allllll love - float orientations! There are countless ways to welcome someone to your center, the float experience, and the logistics of floating at your center. It’s always a favorite topic to discuss, as you’ll hear as our hosts get super hyped up about it in this episode. Since this first impression is so important, the crew shares different ways to deliver the orientation (live or via video), and the pros and cons of each approach. They dive further into how to create a personal connection, the importance of being fully present for each guest, and how to maintain a beginner’s mindset even when you say the same thing over and over each day. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Language warning: You might hear a few four-letter words, so be prepared to cover little ears. They say the customer is always right, but this week, all four co-hosts share stories of clients who broke that rule. It’s a rare thing, but sometimes, even in the most chill environments like float centers, it’s necessary to fire a client or two. You’ll dive into the importance of setting boundaries, standing up for yourself, your employees, and your spouses (as the case may be). And perhaps one of the biggest takeaways from this conversation is why it’s so incredibly important to record notes about customer interactions - both the good and the not-so-good ones. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

When does the customer experience really begin, and what can you do about it? This week’s episode kicks off our Customer Experience series, and the crew dives in to debate (weakly) at exactly what point the customer begins to formulate their perception of your center. You’ll hear ideas about the little spots we may miss (when was the last time you swept the outdoor area?!) and how to ensure you’re catching all of the little things that add up to a big picture for your guests. It’s more than just brand identity - your brand is what people say about you, and each customer’s experience shapes the experience for anyone they tell. While you can’t control what they say, you have a lot of power to shape why they say it. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Stress relief. It’s what we, as float center owners, do. But are we missing something? Is there an opportunity to marry daily mindfulness with floating? Our guest on this episode, Kalyn Wolf of Cloud Nine Floatation in Tuscon, AZ, thinks we are, and she’s created a cool program to help close that gap. Her six-week program, Stress Anxiety Management or SAM-1, weaves together daily journal prompts with video modules, and it encourages consistent float practices. She shares her inspirations behind the course, how it was created and tested, and how you could potentially use it at your center to help you guests not only feel better, but float more. https://floattucson.com/sampro/ Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Mother’s Day is almost here, and since it’s often a big event in the world of gift certificates, the crew is ready to dish on what they’re doing… or not doing this year. With the roller coaster we’ve all been on, it’s easy to get caught off guard on how quickly the holiday has hit. You’ll hear about why you might not want to offer discounts, how you might consider raising prices, how to get creative with special add-ons, and why spending a little more on advertising might be a great idea. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

They say there IS life after owning a float center, and by “they”, we mean Carlos Casias. Carlos joined us back in August 2020 to talk about closing his float center, and now that his closure is complete, he was gracious to come back and share how that went. Carlos filed for bankruptcy as he closed his doors after a five-year run, and he said it was actually one of the best decisions he had made for his business and himself in years. He shares his lessons learned, including some key performance indicators (KPIs) that helped him see the fate of Float Los Alamos, including everything from the obvious metrics to the internal staff friction and the shift in energy at the center itself. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

If you’re still needing a little financial assistance with your float center, grab your notebook because class is IN SESSION! Professor Gloria is bringing all the latest about the most recent expansion of the EIDL program, hot off the presses. She breaks down the details about how you can get additional funds or an extra year without making payments on your existing loan (for a total up to 24 months), but why you might not want to do that if you can avoid it (hello, interest accrual). find all the mentioned show link on our page https://artofthefloat.com/2021/04/eidl-201/ Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Matt and Jacki join todays show to talk about their ongoing battle to keep their float center open in Florida and safely float those in need. The battle against bureaucracy and red tape is sure to get your blood boiling, but there is hope! You can help by sharing stories or testimonials from your client who's lives have been impacted while floating (see below). With much gratitude, Matt and Jacki ask that you reach out to the following indidviuals, cc'ing all of them together is OK! (copy+pastable email addresses further below). Please share customer testemonials of your clients and how safe floating should be allowed in Florida without the use of harmful chemicals within an enclosed space. jax@indigofloat.com – Indigo Float Jacksonville (Please copy us) Scott.rivkees@flhealth.gov – State Surgeon General GovernorRon.DeSantis@eog.myflorida.com – Florida Governor mark.lander@flhealth.gov – Deputy Director for County Health louise.stlaurent@flhealth.gov – Chief Legal Counsel Florida DOH Shamarial.Roberson@flhealth.gov – Deputy Secretary of Health Amy.Meyer@flhealth.gov – Duval County Chief Legal Counsel Bob.Vincent@flhealth.gov – Environmental Administrator, Water Programs, Florida Dept. of Health Jason.fischer@myfloridahouse.gov – FL House Representative Cyndi.Stevenson@myfloridahouse.gov – FL House Representative BEAN.AARON@flsenate.gov – State Senator mayorlennycurry@coj.net – Jacksonville Mayor MBoylan@coj.net – Jacksonville City Council Rep MCarlucci@coj.net – Jacksonville City Council Rep Fl04jr.outreach@mail.house.gov – John Rutherford, U.S. Congressman Scott.rivkees@flhealth.gov; GovernorRon.DeSantis@eog.myflorida.com; mark.lander@flhealth.gov; louise.stlaurent@flhealth.gov; Shamarial.Roberson@flhealth.gov; Amy.Meyer@flhealth.gov; Bob.Vincent@flhealth.gov; Jason.fischer@myfloridahouse.gov; Cyndi.Stevenson@myfloridahouse.gov; BEAN.AARON@flsenate.gov; mayorlennycurry@coj.net; MBoylan@coj.net; MCarlucci@coj.net; Fl04jr.outreach@mail.house.gov Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Disclaimer: The information shared in this episode is not intended to diagnose or treat any mental health condition. This is for entertainment and informational purposes only. Never-ending to do lists, constant demands for your attention, and a little ADD sprinkled on top - it apparently sounds familiar to a lot of floaty folks! In this episode, a you’ll hear just whose brains are neurotypical (or so we think) and who employs some major neurodiverse techniques to GSD. Some of those methods are helpful for every overloaded business owner too. You’ll learn how a strong mindfulness can help, but could also really just be a fun brain at work too. Time blocking, meditation, systems, audio and visual reminders, and prioritization - these are just a few of the ways we learn to make our way through the day. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Imagine having a first float that’s so powerful, it opens up a world of possibilities. That’s what happened to Jesse Parks when he visited our own Gloria Morris’s Float Sixty. A few days after his amazing first float, where he felt “connected to source”, he posted about it on his personal Facebook account, and within a few hours, the post started going viral. Almost two weeks later, his post with a photo of a float tank and a few words about his first sensory deprivation experience, were shared almost 100,000 times, enough to spark Google search trends and some ripple effects to float centers across the U.S. as curious potential float guests started to look for how they could have the same. We invited Jesse on to the show to talk about his experience as a first timer, as well as how it was going viral. Jesse is also a musician who creates meditation music that complements float therapy well, so it felt a little serendipitous for all of our paths to cross. After the “Knuckleheads” wrap up the conversation with Jesse, loaded with gratitude and some fun plans for the future, they reflect on the challenges - lined with many blessings - this year has brought. One thing is certain - there’s something special about the float industry, and we’re all grateful to be a part of it. Thank you for lending us your ears this year. We’ll see ya again after a short break. Visit our show page for all today's links! Sponsors Float Helm (https://floathelm.com) Maximum Floats (https://maximumfloats.com) Mindfull Solutions (https://mindfull.solutions)

MEET GLORIA MORRIS, BAD ASS P.I. EXTRAORDINAIRE Gloria Morris is a respected private detective with an explosive sense of honor who cherishes frisky ladies, reads Poe and Twain, believes in justice, and kicks a lot of ass. Her investigation into the disappearance of a popular and notorious seductress, whose pervasive presence affects the lives of two compelling women, takes her to San Francisco's sexual underground and the discovery of treasonous political intrigue. She is assisted by the missing woman's roommate and lover, Clarissa, and together they engage in a cat and mouse scenario with a powerful femme fatale, who is Gloria's chief suspect. It turns out that searching for the missing beauty is only one of the problems they encounter. During the course of her investigation, Gloria meets an astonishing lady and begins a life-changing romance. But will this new relationship benefit her work … or deliver her to danger? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Volume 2 is officially here! Volume 1 of Art of the Float ran for about three years, so we’re delighted to come back from a little break with a fresh take on the podcast. As we dive into this new year and a new take, we also have some new voices on the show! Drew Kane, owner of New Hampshire Float Therapy is a new host, who came into floating much the same way as Dylan. (Thanks, Joe Rogan!) Drew’s start comes full circle because he’s been a loyal listener of Art of the Float since his start, and he was a consulting client of AOTF. With only one float tank (in someone’s home) in all of New England, he seized the opportunity. Drew was a juvenile probation officer who went through a few big challenges to get his center open, but he stumbled on the perfect location and got creative with the landlord situation. Drew’s center opened in November 2017, and as of our recording date, he’s adding a third float room and just hired employees. Rounding out the new hosting team is Gloria Morris, owner of three Float Sixty locations. Gloria opened three locations in Chicago and Northwest Indiana in only three years. Gloria comes from a tech background in database marketing, and her husband took her to float several years ago to relieve stress. She’s run her own marketing company for many years and worked in big data technology for a decade before starting her float journey in 2015. She opened her first center only 9 months after her first float. Gloria has a team of almost 30 employees across her three locations, so she brings a wealth of knowledge about leadership, scaling, and efficiencies. Kim Hannan is a name you may recognize. She writes the show notes for each episode, but she’ll be joining each recording and will sometimes jump in live on the mic to share her thoughts. (Okay, I can’t write about myself in the third person for the rest of this paragraph….) After 15 years in the corporate world, I left my role as a training and marketing director just as we were getting ready to open Sukhino Float Center & Salt Cave in southern Indiana. I knew I was going to open a center before I had even had my first float. I roped my husband into my crazy idea, and after we studied and planned for four years, we finally broke ground. It was a challenging marathon of strange happenings to get the doors open, but we’re 5 months in, and loving the salty life. Dylan will take you on a stroll down memory lane with his start in the float world and how he and his wife Sandra launched The Float Shoppe. After hearing about floating on Joe Rogan’s podcast, Dylan became intrigued and eventually inspired enough to leave the cubicle farm and build his own center in Portland, Oregon, even though he never talked to Space Jesus. We’re all excited to bring you a new season of Art of the Float!

Show Description: Gloria Morris is the Owner of Float Sixty, a business that provides cryotherapy, infrared sauna, and float therapy, which serves as a powerful tool for muscle recovery, deeper sleep, and mental clarity. She also co-hosts a podcast called "Speaking of Charity," which is a radio show that exists to help local non-profits drive attention to their history, mission, and good work in the community. Gloria is also on the Board of Directors for Float Conference, and was the speaker at the 2018 Float Conference and "Rise, a Float Gathering". In this interview, Gloria describes the process of starting and scaling a float studio, the hurdles to overcome when setting up a business of this nature, and the mental health benefits of floating, which involves the relaxation practice of being buoyant in approximately 10 inches of water in a solution of 1,000 pounds of Epsom Salt, taking place in a float pod. Gloria concludes the episode by explaining her "Speaking of Charity" Podcast, which aims to highlight the different non-profit organizations that are making a difference in the community. To find more about Float Sixty and "Speaking of Charity," visit: • Floatsixty.com • Speakingofcharity.com Show Highlights: 0:00-18:00: Gloria talks about the benefits of floating, and its positive impact on mental health and sleep. 18:00-34:30: We ask Gloria the most important characteristics she looks for in the team members she hires to help grow her business. 34:30-45:30: Gloria highlights the service league, raising money for non-profits, and her podcast "Speaking of Charity," which provides a platform for different organizations to share their stories. Special Guest: Gloria Morris.

Show Description: Gloria Morris is the Owner of Float Sixty, a business that provides cryotherapy, infrared sauna, and float therapy, which serves as a powerful tool for muscle recovery, deeper sleep, and mental clarity. She also co-hosts a podcast called "Speaking of Charity," which is a radio show that exists to help local non-profits drive attention to their history, mission, and good work in the community. Gloria is also on the Board of Directors for Float Conference, and was the speaker at the 2018 Float Conference and "Rise, a Float Gathering". In this interview, Gloria describes the process of starting and scaling a float studio, the hurdles to overcome when setting up a business of this nature, and the mental health benefits of floating, which involves the relaxation practice of being buoyant in approximately 10 inches of water in a solution of 1,000 pounds of Epsom Salt, taking place in a float pod. Gloria concludes the episode by explaining her "Speaking of Charity" Podcast, which aims to highlight the different non-profit organizations that are making a difference in the community. To find more about Float Sixty and "Speaking of Charity," visit: • Floatsixty.com • Speakingofcharity.com Show Highlights: 4:45-24:15: Gloria highlights her childhood and background, involving growing up in a family of entrepreneurs, working for Disney and the hotel and casino business, getting into the health and fitness industry, and the most important things she learned in advance of creating her own business. 24:15-50:45: Gloria describes the process of forming her business (Float Sixty), the obstacles to overcome, and what it means to create a trustworthy environment for her customers. In this section, she really gave insights on what most people don't see behind the scenes when starting a business from the ground up. 50:45-57:45: Gloria goes into the process of scaling a businesses and doing what you can to get the most out of the three biggest investments that small businesses face. Special Guest: Gloria Morris.

Jay talks with Gloria Morris of Float Sixty about being a business owner and entrepreneur, Floating, and Jay’s love of CBD honey sticks. Tune in and check out Float Sixty for the ultimate relaxation experience! THEME: MARSHMELLO AUDIO ENGINEER: JOSH VANDYKE HOST: JAY CHERRY GUEST: GLORIA MORRIS

Gloria Morris is the owner of Float Sixty with two locations across Chicago and NW Indiana. She’s also close to opening her third float center with the next couple of months. Did we mention all of these locations only took 2.5 years to open? In this episode, Gloria talks about her background in marketing and […] The post 128: Gloria Morris – Float Sixty appeared first on Float Conference 2020.

Summary Today on Tri Town Advice Givers, host Mark Borst is in the studio in St. John, Indiana with guests Gloria Morris and Brenda Richter, members of the Service League Northwest Indiana. They share the history of Service League, the productive impact that the group has made for women’s and children’s charities, and the annual […]

Gloria Morris, owner of Float Sixty in Chicago and Northwest Indiana, is also excited to see walls going up in her new location. The whole team discusses the different methods of designing a space - form over function versus the alternative. In her original location, Gloria used high-end materials, and she shares why she’s moving towards more durable, efficient options in her next shop.

Summary After just an hour in a float tank, Gloria Morris knew she wanted to own a float tank. Being too cost prohibitive to be put in her basement at home, Gloria created a business plan and opened her first location 9 months later. Now two years down the road, Gloria is about to open […]

Tim welcomes Gloria Morris (Founder and President of Float Sixty) to the show! The two of them discuss float tanks, sensory deprivation, questions and fears people have about floating, how and why she started Float Sixty, family, consciousness, meditation, MUSE: the brain sensing headband, acro masssage, the difficulty of “letting go”, how much data humans are constantly consuming, virtual reality, and more. Tim talks about floating and Domino's Pizza in the intro and makes his best attempt at recording an outro for the episode while still 'coming down' from his float experience. Enjoy! ***Float Sixty website***

Gloria Morris opened a float center 9 months after her first float. 15 months later, she is working on opening 2 more float centers at the same time! We've got a lot to learn from this amazing businesswoman. find full show notes here http://wp.me/p3DUt1-v8