Podcast appearances and mentions of Lisa Martin

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  • 187EPISODES
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Best podcasts about Lisa Martin

Latest podcast episodes about Lisa Martin

KFBK Morning News
Driverless Taxis with Lisa Martin

KFBK Morning News

Play Episode Listen Later May 6, 2025 3:14


Chances are high that if you go to a San Francisco Giants game or a Warriors playoff game, you will see many driverless Waymos on the streets of San Francisco. Lisa Martin, our tech reporter, joins us to talk about how the technology works, how you can use it, and where it can be expected next.

KFBK Morning News
Warning for Apple Users

KFBK Morning News

Play Episode Listen Later May 2, 2025 2:49


Just announced this week: Millions of Apple Airplay-Enabled Devices Can Be Hacked via Wi-Fi. Lisa Martin joins us to explain the situation...

KFBK Morning News
EU Tech Investigations with Lisa Martin

KFBK Morning News

Play Episode Listen Later Apr 24, 2025 2:35


European Union regulators opened investigations into tech giants Apple, Google and Meta last month, the first cases under a sweeping new law designed to stop Big Tech companies from cornering digital markets. Lisa Martin joins us to break this down.

KFBK Morning News
Price Tag Changes with Lisa Martin

KFBK Morning News

Play Episode Listen Later Apr 22, 2025 3:34


Traditional price tags at retail stores may soon be on their way out, in favor of what are being called digital or electronic shelf labels that can be updated remotely. Lisa Martin joins us to explain what the technology is, how it works, and the pros and cons.

KFBK Morning News
AI and the Environment with Lisa Martin

KFBK Morning News

Play Episode Listen Later Apr 17, 2025 2:29


Spotting oil spills as soon as possible is a priority for the offshore oil and gas industry…and now they have a helping hand: artificial intelligence. Our tech reporter Lisa Martin joins us to explain how.

KFBK Morning News
AI Scammers with Lisa Martin

KFBK Morning News

Play Episode Listen Later Apr 15, 2025 3:00


It's tax day and Lisa Martin joins us to educate us on how to spot and avoid AI-powered tax scams.

KFBK Morning News
Amazon "Buy For Me" Feature with Lisa Martin

KFBK Morning News

Play Episode Listen Later Apr 10, 2025 3:09


Amazon has a new 'Buy for Me' feature to help customers find and buy products from other brands' sites. Lisa Martin joins us next to explain what it is in beta testing, how it works, and why this is important to the eCommerce giant's AI strategy.

BBC Radio Scotland Rugby Podcast
Can Warriors win in Dublin?

BBC Radio Scotland Rugby Podcast

Play Episode Listen Later Apr 9, 2025 34:36


Andy Burke looks forward to a huge weekend in Scottish rugby with Warriors' hooker Johnny Matthews, Edinburgh & Scotland winger Darcy Graham & former Scotland captain Lisa Martin

KFBK Morning News
DOGE "Hack-a-Thon"

KFBK Morning News

Play Episode Listen Later Apr 8, 2025 2:54


DOGE Is Planning a Hackathon at the IRS next week because it wants easier access to taxpayer data. Our tech reporter Lisa Martin joins us to break down what this means, how they'll get access to the data, and the potential impact to your data privacy.

KFBK Morning News
Tech Impact from Tariffs

KFBK Morning News

Play Episode Listen Later Apr 4, 2025 3:04


Trump, tariffs, and tech. Since "Liberation Day" two days ago on April 2, we have seen many tech stocks significantly affected by tariffs...the biggest one being Apple, as it has a big tie to the Asian supply chain. Our tech reporter Lisa Martin is here to share the sentiment of Silicon Valley tech leaders and the opportunities that lay ahead.

KFBK Morning News
Signal App with Lisa Martin

KFBK Morning News

Play Episode Listen Later Apr 1, 2025 2:35


The messaging app, Signal, which is at the center of a national security crisis, has been hailed as the most secure, widely available messaging app. But, are you safe sending messages with Signal? Our tech reporter Lisa Martin joins us to explain how the app works and explains why you shouldn't be concerned.

KFBK Morning News
Apple AI with Lisa Martin

KFBK Morning News

Play Episode Listen Later Mar 27, 2025 3:03


Future Apple Watch models may include cameras, as part of the company's AI push. Lisa Martin joins us next to talk about what this could look like and what it could mean for Apple and you.

KFBK Morning News
How to Delete 23andMe Data

KFBK Morning News

Play Episode Listen Later Mar 26, 2025 2:40


Genetic testing company 23andMe is filing for bankruptcy. Our tech reporter Lisa Martin joins us to talk about what it means for the safety and privacy of the genetic data it has from more than 15 million people.

KFBK Morning News
NVIDIA GTC 2025 with Lisa Martin

KFBK Morning News

Play Episode Listen Later Mar 20, 2025 3:19


The biggest AI conference in the world is happening this week in San Jose where our tech expert Lisa Martin lives and works. Lisa will join us to cover some of the major news from NVIDIA GTC 2025.

KFBK Morning News
Apple 2025 Preview with Lisa Martin

KFBK Morning News

Play Episode Listen Later Mar 18, 2025 2:50


An Apple 2025 sneak peak is up next with our tech reporter Lisa Martin. She'll cover live language translation features, the upcoming iPhone 17, and hearing aid features.

KFBK Morning News
AI for the Average Joe

KFBK Morning News

Play Episode Listen Later Mar 14, 2025 2:29


AI is evolving rapidly and our tech expert Lisa Martin joins us next to explore what we're seeing already in 2025 and what's on the AI horizon this year.

KFBK Morning News
X Cyber Attack with Lisa Martin

KFBK Morning News

Play Episode Listen Later Mar 11, 2025 2:50


X - formerly Twitter - was down again – Yesterday, Elon Musk confirmed a 'massive cyberattack' as the former Twitter site was hit by at least three outages in one day. Our tech expert Lisa Martin joins us to explain what's going on with the microblogging service and where else you can go for breaking news.

KFBK Morning News
Mobile World Congress with Lisa Martin

KFBK Morning News

Play Episode Listen Later Mar 6, 2025 3:10


Mobile World Congress 2025 or MWC is happening this week in Barcelona and our tech reporter Lisa Martin is covering the new tech gadgets being announced and bringing us some must-see tech from her perch in Silicon Valley.

KFBK Morning News
AI Investment Trends: What's the Deal with That?

KFBK Morning News

Play Episode Listen Later Mar 4, 2025 2:36


The first quarter of 2025 has seen a slew of big AI investments, indicating the lightning fast pace of development and interest in the technology. Lisa Martin is here next to talk about what the bullish investment trend means.

City Community Church Exeter
Lisa Martin - Luke 11

City Community Church Exeter

Play Episode Listen Later Mar 2, 2025 35:40


Lisa shares on Luke 11 this morning.

KFBK Morning News
Data Security with Lisa Martin

KFBK Morning News

Play Episode Listen Later Feb 28, 2025 3:07


It's rare that a week goes by without a data breach hitting the news or someone you know revealing that one of their accounts was hacked. An alert was issued on February 26 concerning the theft of a hacker database containing 244 million never seen before passwords from a single crime forum. Our tech reporter Lisa Martin joins us next with what you need to know and how to find out if any of yours are on the list.

KFBK Morning News
Is Tech Making us Stupid?

KFBK Morning News

Play Episode Listen Later Feb 27, 2025 3:27


Offloading our brains onto increasingly sophisticated tech...does it risk damaging our ability to think critically? More with our tech expert Lisa Martin next. There are studies from Forbes and Britain's The Telegraph that report that AI is making us stupid. Tech Reporter, Lisa Martin explains what's going on.

KFBK Morning News
Changes to Apple with Lisa Martin

KFBK Morning News

Play Episode Listen Later Feb 20, 2025 2:44


Apple revealed the long-awaited iPhone SE refresh yesterday. The fourth-generation device arrives three years after the last major update to the budget-minded smartphone. But, the new phone isn't an SE at all, it's the newest member of the iPhone 16 family. Lisa Martin, our tech expert, joins us to explain it all.

KFBK Morning News
Smart Glasses with Lisa Martin

KFBK Morning News

Play Episode Listen Later Feb 18, 2025 2:37


Smart glasses were one of the big themes at last month's Consumer Electronics Show 2025. Manufacturers released six new smart glasses, and interest in this evolving area is growing. Many of these vendors believe smart glasses could become the next PC. We'll uncover more with our tech expert, Lisa Martin.

The Running Effect Podcast
HE RAN 3:47 IN THE MILE AT 18YRS OLD: The Next Great Athlete Of Our Times | Inside The Journey, Progression, Mindset, & Training Of Cameron Myers & How He Plans To Be The Greatest To Ever Do It

The Running Effect Podcast

Play Episode Listen Later Feb 16, 2025 36:18


THE CAM MYERS SPECIAL Fresh off breaking the world U20 indoor mile record, Cam Myers, joins the show today amidst the hype of an incredible start to his 2025 campaign. Cam, who hails from Australia, became the second-youngest runner in history to break the four-minute barrier in the mile in 2023. He kicked off 2025 by running a 3:53.12 at the Dr. Sander Invitational–taking almost two seconds off the world indoor U20 mile record that was set in 2009. He proceeded to show up to the New Balance Indoor Grand Prix in Boston and run a 7:33.12 in the 3,000m, setting an Australian national record. Cam continued to blow the doors off of U20 expectations and standards by running an astounding 3:47.48 mile at the iconic Wanamaker Mile at the Millrose Games on February 8, besting his previous mile record by five seconds while running the fourth-fastest indoor mile in history. In addition to his personal bests in the mile and 1500m indoors, he has an outdoor 800m PR of 1:47.11. Cam has notably broken Jakob Ingebrigtsen's mile, 1500m, and 3,000m age-group records.With Olympic dreams clearly in his sights, Cam has already secured hardware during the World U20 Championships in 2024, where he won a silver medal in the 1500m in Peru, running a 3:40.60 and just nearly missing gold. Cam started training under coach Lee Bobbin as a 10-year-old, and then began training under well-known Australian coach Dick Telford, who has guided the likes of Lisa Martin–a silver medalist in the marathon at the 1988 Seoul Olympics. Before committing to running full-time as a 14-year-old, Cam dreamed of playing soccer for Chelsea. He grew up playing striker and loving the sport, before running took over prominence in his life.In today's conversation, Cam takes me through his monumental 3:47 mile, what led into this breakthrough performance, what he wants to accomplish in his career one day, his plans for 2025 and becoming the best, how he trains, and so much more.This conversation was such a treat. Cam is going place. Don't miss hearing his story before you start to hear his name everywhere. Tap into the Cam Myers Special.  If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it. If this episode blesses you, please share it with a friend!S H O W  N O T E S -BUY MERCH BEFORE IT'S GONE: https://shop.therunningeffect.run-Our Website: https://therunningeffect.run -THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ -My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠

Volts
Austin's quest to reach net zero

Volts

Play Episode Listen Later Feb 14, 2025 58:28


At this live event in Austin, Texas, I was joined by Austin Energy executives Lisa Martin and Michael Enger to discuss how a progressive municipal utility charts a course to clean energy in Texas. We explore their multi-pronged approach to reaching 100 percent carbon-free electricity by 2035, from expanding distributed energy resources and battery storage to piloting first-of-its-kind geothermal technology. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.volts.wtf/subscribe

KFBK Morning News
Valentine's Day Cyber Scams

KFBK Morning News

Play Episode Listen Later Feb 13, 2025 2:15


Valentine's Day is tomorrow, which is lovely, but our tech expert Lisa Martin wants you to know that cyber criminals are ramping up their efforts to exploit consumers through romance scams, phishing campaigns and fraudulent e-commerce offers.

KFBK Morning News
Tech Valentine's with Lisa Martin

KFBK Morning News

Play Episode Listen Later Feb 11, 2025 2:56


Tech gifts for your Valentine? There are so many tech gadgets and apps to choose from these days but our tech expert Lisa Martin has 3 must-see gadgets and apps for you to gift your valentine.

TD Ameritrade Network
What Would Make ByteDance Sell TikTok?

TD Ameritrade Network

Play Episode Listen Later Feb 7, 2025 6:39


Lisa Martin looks at potential buyers for TikTok, even as ByteDance stays firm in its resistance to sell. From Microsoft (MSFT) to a Kevin O'Leary-backed group, to the U.S. itself, there are “a lot of big irons in the fire,” but ByteDance is “not motivated to sell” because of strong cash flow and potential pressure from the Chinese government. She also compares DeepSeek to TikTok in terms of cybersecurity and U.S. sentiment.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

KFBK Morning News
AI and Nuclear Power with Lisa Martin

KFBK Morning News

Play Episode Listen Later Feb 4, 2025 2:26


AI is a power hog. For example, every query to ChatGPT is like running a lightbulb for 20 minutes according to a report from NPR. As a result, AI may be bringing nuclear power back from the dead, and maybe even in California.

KFBK Morning News
AI Serendipity with Lisa Martin

KFBK Morning News

Play Episode Listen Later Jan 30, 2025 3:01


Tech Reporter Lisa Martin is talking about something that sounds like science fiction - AI-powered serendipity?

KFBK Morning News
DeepSeek with Lisa Martin

KFBK Morning News

Play Episode Listen Later Jan 28, 2025 2:10


Another Chinese-owned app - AI chatbot DeepSeek - has hit #1 in the Apple App Store. But with Chinese ownership, the US - The street, Washington & Silicon Valley - has many questions and concerns - is DeepSeek safe to use? What makes it so unique? What's concerning Silicon Valley right now?

KFBK Morning News
AI Job Replacement with Lisa Martin

KFBK Morning News

Play Episode Listen Later Jan 23, 2025 2:21


Tech Reporter Lisa Martin gives the 411 on the possibility of AI taking jobs...

KFBK Morning News
TikTok Comeback with Lisa Martin

KFBK Morning News

Play Episode Listen Later Jan 21, 2025 3:05


Tech Reporter Lisa Martin talks about TikTok's short-lived ban and its very quick comeback. Where does it go from here?

TD Ameritrade Network
TikTok Ban's "Mass Layoffs" & A.I. Watchlist for 2025

TD Ameritrade Network

Play Episode Listen Later Jan 17, 2025 10:38


After months of speculation, the U.S. Supreme Court has decided to uphold a national ban on TikTok. Lisa Martin calls the ban "confusing" as a change in administrations leaves its future unclear. She expects lots of content creators to search for new jobs regardless of the outcome. Lisa later discusses A.I. developments investors should watch for in 2025 like Agentic A.I., A.I. PCs and cybersecurity. ======== Schwab Network ======== Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe Download the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185 Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7 Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watch Watch on Vizio - https://www.vizio.com/en/watchfreeplus-explore Watch on DistroTV - https://www.distro.tv/live/schwab-network/ Follow us on X – https://twitter.com/schwabnetwork Follow us on Facebook – https://www.facebook.com/schwabnetwork Follow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

KFBK Morning News
Lisa Martin on AI in 2025

KFBK Morning News

Play Episode Listen Later Jan 16, 2025 3:12


Tech Reporter Lisa Martin gives the latest on AI trends coming in hot in the new year.

KFBK Morning News
Lisa Martin on TikTok's Future

KFBK Morning News

Play Episode Listen Later Jan 14, 2025 2:56


Tech Reporter Lisa Martin gives the latest on the possible TikTok ban and what that future could look like.

KFBK Morning News
Lisa Martin at CES in Las Vegas

KFBK Morning News

Play Episode Listen Later Jan 9, 2025 3:13


Tech Reporter Lisa Martin is at CES in Las Vegas experiencing the latest in technology, especially in the health and automotive fields.

KFBK Morning News
Lisa Martin on AI Revelations from 2024

KFBK Morning News

Play Episode Listen Later Jan 7, 2025 2:40


Though it's been around for decades, AI became sort of a superpower in 2024 leading to some unexpected revelations. Our tech expert, Lisa Martin, is here to share some of those ground-breaking, news-making revelations.

KFBK Morning News
Lisa Martin - Tech Trends in 2025

KFBK Morning News

Play Episode Listen Later Jan 2, 2025 3:15


Tech Reporter Lisa Martin gives a preview on tech trends from 2024 that will continue into the new year...

KFBK Morning News
Tech Presents and After Holiday Deals

KFBK Morning News

Play Episode Listen Later Dec 26, 2024 2:31


We're all touching tech every second of every day. We've got tech in our hands, tech in our homes, tech on our kitchen counters, and tech in our bedrooms. Even our paper notebooks are tech enabled as our tech reporter Lisa Martin shared with us last week. And there's also tech over our eyes? Tech expert Lisa Martin joins the KFBK Morning News with this season's biggest trends and some deals coming up after Christmas...

KFBK Morning News
Top Gadgets for Gifts with Lisa Martin

KFBK Morning News

Play Episode Listen Later Dec 18, 2024 3:12


Tech reporter Lisa Martin gives us her top 3 gadgets that make the best gifts, just in time for the holiday season.

KFBK Morning News
New Apple iOS Update with Lisa Martin

KFBK Morning News

Play Episode Listen Later Dec 16, 2024 2:11


Tech reporter Lisa Martin gives an overview of what is new with Apple's most recent software update, including language, AI, and more. But, should users upgrade or wait?

KFBK Morning News
Wayvee Technology on the Shelves

KFBK Morning News

Play Episode Listen Later Nov 12, 2024 3:13


A new tech company called Wayvee uses radio waves to capture consumer data in real time as consumers hover over products in stores. Lisa Martin is with the Futurim Group and took a look at this exciting new technology which offer anonymity but robust consumer insights...

The Six Five with Patrick Moorhead and Daniel Newman
How Pure Storage Leverages Data and AI to Transform the Customer Experience - Episode 13

The Six Five with Patrick Moorhead and Daniel Newman

Play Episode Listen Later Oct 30, 2024 32:30


In this episode of the Six Five Webcast - Marketing: Art & Science - CMO Advisor and host, Lisa Martin, welcomes the CMO of Pure Storage, Lynn Lucas, who talks about her journey to the C-suite after studying electrical engineering and breaking into technical marketing. She shares how Pure Storage is leveraging data science and generative AI to achieve significant efficiency gains. Lynn also provides insight into the AI Marketing Council she's built at Pure, along with some of the great use cases they are already implementing. Their discussion covers how: Pure Storage marketing is leveraging data science to be proactive with its customers Pure Marketing is leveraging emerging technologies like gen AI to elevate the Pure brand and convert prospects to loyal advocates faster, more efficiently This Challenger brand infuses both art and science to elevate the brand  

TD Ameritrade Network
AAPL A.I. Features Launch Next Week

TD Ameritrade Network

Play Episode Listen Later Oct 25, 2024 7:14


Apple (AAPL) delayed its release of its A.I. features to next week. Daniel Rubino says it will have some "really cool features" but isn't ready to call it "revolutionary" just yet. Lisa Martin still sees competitive advantages for Apple's Intelligence rollout, but is eager to hear more guidance from the company on its 4Q earnings report. ======== Schwab Network ======== Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe Download the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185 Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7 Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watch Watch on Vizio - https://www.vizio.com/en/watchfreeplus-explore Watch on DistroTV - https://www.distro.tv/live/schwab-network/ Follow us on X – https://twitter.com/schwabnetwork Follow us on Facebook – https://www.facebook.com/schwabnetwork Follow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

The Six Five with Patrick Moorhead and Daniel Newman
The Impact of Generative AI at UiPath - Episode 12

The Six Five with Patrick Moorhead and Daniel Newman

Play Episode Listen Later Sep 25, 2024 32:17


In this episode of the Six Five Podcast - Marketing: Art & Science CMO advisor and host Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the Martech stack is influencing the UiPath brand. Their discussion covers: How UiPath Marketing enables the automation leader to deliver AI for the real-world enterprise An in depth exploration of the MarTech stack at UiPath and how it positively impacts pipeline and revenue A peek into some of the the practical applications of data and AI in marketing at UiPath A great “Fail to Fab” story where Evanna and team (at a previous company) converted a challenged product launch into a big company and customer win  

The Six Five with Patrick Moorhead and Daniel Newman
How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business - Episode 11

The Six Five with Patrick Moorhead and Daniel Newman

Play Episode Listen Later Sep 11, 2024 36:31


In this episode of the Six Five Podcast - Marketing: Art & Science CMO advisor and host Lisa Martin welcomes VP of Marketing at OSI Digital, Karen Dosanjh. Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OSI Digital, to the delight of customers and employees globally. Their discussion covers: How AI and predictive analytics are crucial for understanding customer behavior and future trends. The importance of using AI ethically, emphasizing data privacy and transparency to build trust. How rebranding OSI from a traditional consulting firm to OSI Digital - led by Karen - improved customer engagement and drove revenue growth. How marketing can act as a change agent by addressing internal resistance and aligning brand messaging with modern needs.  

Futurum Tech Podcast
What Stakeholders Want from B2B Marketing Leaders - Marketing Art and Science - Episode 10

Futurum Tech Podcast

Play Episode Listen Later Aug 28, 2024 29:09


In this episode of Marketing: Art & Science CMO advisor and host Lisa Martin welcomes business leader and CMO of NetApp, Gabie Boko. In their engaging conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how NetApp marketing is leaning into generative AI. Their discussion covers: Gabie Boko shares her career journey, her role at NetApp, and how marketing is fully integrated into the company's strategy. An exploration of how NetApp uses data science in marketing, the key metrics shared with stakeholders, and how this informs the brand strategy. A discussion of the balance between scientific and creative elements in marketing and how they have been used to rejuvenate NetApp's brand. The powerful impact of emerging technologies like generative AI on marketing.  

Futurum Tech Podcast
The Impact of Marketing AI Councils on Businesses - Marketing Art & Science, Episode 9

Futurum Tech Podcast

Play Episode Listen Later Aug 14, 2024 36:11


In this episode of Marketing Art and Science, CMO advisor and host Lisa Martin invites Dynatrace CMO Laura Heisman to discuss the real-world applications and impact of AI, generative AI, causal AI, and predictive analytics on the customer journey. Laura also shares her expertise in formulating marketing AI councils at companies like VMware and Dynatrace, and talks about the significant impact these councils are having on marketing-sourced business. Their discussion covers: Introduction to the CMO, her journey, and what excites her about leading marketing in the AI era. Insight into Dynatrace's marketing technology stack, the balance between creative ("art") and data-driven ("science") strategies, and how these elements are used to enhance revenue and personalization. Practical uses of AI and data in marketing at Dynatrace - its AI Council - including predictive analytics and generative AI. Exploration of how Dynatrace applies AI and data in marketing, including predictive analytics, automation, and generative AI tools like ChatGPT to differentiate and optimize marketing efforts.