Art of the Float

It's that time of year again! Kim & Jocelyn from the Float Conference, and Float Conference hosts Courtney and Jacob join the pod to share why San Antonio is the place to be this summer! Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) More Floats (https://morefloats.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

Adult language Well, here we are. You might have known it was coming, but we didn't want to admit it. But it's time to start wrapping up this Art of the Float podcast thing... or at least slow it waaaaay down. It's been an incredible journey! For this episode, you might want to pop some popcorn, grab a beverage of choice, and join the crew for some twists and turns down memory lane - with a glimpse into the future too. We'll catch you up on some big news since our previous episode aired, like the fact that Drew is out and he's living the post-float life already. He shares some tips for selling and a few things that he would have done differently after reflecting on the process from the other side. You'll hear about Gloria's new baby - the Great Lakes Sports Hub, and why it was her last. Kim unravels some of the tangle of health issues she's been facing, and why she feels torn between her bubble and "the big bubble". You'll even hear from Producer Brian, as he pops in and shares the story of that fateful day his toe shoes led him to the Float Shoppe and started the sweetest Bromance and business partnership ever. And because we wanted the whole family to help put a bow on this adventure, two of our original co-hosts, Lance and Amy join the conversation too! You'll hear why Amy decided to let her second center go and how she has rebounded and found happiness in one of her first loves. Lance is also out of the float industry, though it followed him for many years after he left. (Tip: If you're thinking about selling your center, you're going to want to hear this!) You'll hear stories of burnout and recovery, mental health hardships and triumphs, and how hard it can be to let go of the identity of being a float center owner. And while it might seem like a lot of folks are exiting the industry, you'll hear from the crew about reflections on where we've been, and hope for where the float industry is going. It's not a sad story, but it's one that - like this podcast - is evolving. From the bottoms of all our salty hearts, we thank you for listening for all of these years. It's been utterly fulfilling and healing and inspiring to share our stories with you in each episode. We've often said that we forget that anyone even listens to us, but we're thankful that you've allowed us to share our lives and all that we've learned along the way. Thank you to those who paved the way, and thank you to those who will keep it going. Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) More Floats (https://morefloats.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

You've heard all about the Float Research Collective already, but have you heard about Project Arcturus? Are you ready to dig into that cloud-based research network that Dr. Justin Feinstein has been talking about for a few years? We hope you said yes because it's time! On this episode, Dr. Feinstein and three board members from the FRC dive into the nitty gritty details of this first major phase of the fundraising efforts and goals for the float community. Brad Dauk joins co-hosts Dylan and Kim as they explore the goals of the project. Brad's background in medical databases lends well to the FRC, as he's a key player in ensuring we have a powerful system to start collecting anonymous data from our members to better understand exactly why our members are choosing to float consistently. The goal is for 100 float centers to sign up to donate $100 per month, and those who do will get to participate, and will be recognized in the research publications and on the FRC website. They'll also get first dibs at the database, so they can use it to better understand how to market float therapy as a whole. This episode includes answers to many of the questions and concerns the team has heard about the FRC, and it includes a powerful call to action: sign up to support Project Arcturus to help elevate the credibility of float therapy! To join project Arcturus, vist https://clinicalfloat.funraise.org/ and make a $100 recurring monthly donation. You will automatically be signed up and all your donations through 2024 will be matched dollar for dollar up to $150,000. Visit Art of the Float's Show notes page for easy instructions on how to create your own fundraising page for your float center. Links Art of the Float Show Notes (https://artofthefloat.com/2023/09/crowd-sourced-float-research-project-arcturus/) Fundraising Webpage (https://clinicalfloat.funraise.org/) Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

It took a minute, but now that we're all recovered from the awesomeness of the 2023 Float Conference in Louisville, KY, the crew is back to talk about some of their favorite moments. For Kim, it was a unique year where all her worlds melted together - her friends were onsite as panelists or offering services, one of her kiddos got to speak, her hubby put on the first ever Float Conference rock concert, and many attendees got to visit her center, along with two other beautiful centers in Louisville. With a smaller group of attendees, the conference felt cozy and intimate, and Gloria said this year felt like it was more collaborative with the panel discussions and roundtable talks. Dylan even stayed out til midnight (Portland time)! If you were there, you'll enjoy this extension of the warmth and sense of community that everyone felt at the event, and if you weren't there, you'll hear some of the insider tidbits you missed. Either way, get ready for a great experience in 2024! Links https://clinicalfloat.funraise.org/fundraisers Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

Author, Podcaster, Mindfulness maestro, and so much more. Cory Allen joins the podcast today to discuss share his personal journey that has led him to floating and the benefits he experiences. Links Cory Allen's Website (https://www.cory-allen.com) Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

The founder/owner of More Floats joins the podcast to talk about where to focus your social media attention to bring customers into your center that become members. Links More Floats (www.morefloats.com) Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

Jocelyn Jester joins the crew to talk Float Con 2023! Float Conference Tickets (https://www.floatconference.com/tickets) Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

Join us on another trip into the mind of Dr. FLUX! We catch up with FLUX's recent personal history, psychological journey and what his next Float Conference presentation will be. experience this fun, heartfelt, and fascinating episode that kicks off a series of Float Conference special episodes! Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com) Links Buy Tickets to the Float Conference (https://www.floatconference.com/tickets) How Emotions Are Made (https://www.amazon.com/How-Emotions-Made-Lisa-Barrett/dp/1328915433/ref=asc_df_1328915433/?tag=hyprod-20&linkCode=df0&hvadid=312021251979&hvpos=&hvnetw=g&hvrand=1958970351598704009&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9032878&hvtargid=pla-465630258144&psc=1) Queering Psychedelics (https://www.amazon.com/How-Emotions-Made-Lisa-Barrett/dp/1328915433/ref=asc_df_1328915433/?tag=hyprod-20&linkCode=df0&hvadid=312021251979&hvpos=&hvnetw=g&hvrand=1958970351598704009&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9032878&hvtargid=pla-465630258144&psc=1) Shop FLUX T's (https://shop.artofthefloat.com/collections/clothing)

If you attended the 2022 Float Conference in Portland, Maine, you might remember a special presentation diving into the fascinating history behind the founder of sensory deprivation. Marshall Hammond from Float Tank Solutions and Float On in Portland joins us in this episode to discuss John C. Lilly's interesting history. You'll hear about Lilly's time at St. Thomas, his dolphin research, his continued connections to the CIA and Project MKULTRA. It's a wild ride! Marshall has been floating and working with the float world since 2012, and he has spent many years studying Dr. Lilly and plans to write a book about all that he's learned. If you'd like to learn more, be sure to check out Marshall's podcast and Patreon called Deep State History. Links Deep State History Patreon (www.patreon.com/deepstatehistory) Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

Your hosts started out with one goal in mind - to talk about kids and floating. But in true Art of the Float fashion, they couldn't just leave it at that. So this episode is like three in one! First up, you'll learn about what each host does (or doesn't do) in the way of hosting floats for kids - policies to implement, waivers, conversations to have, and pricing. You'll learn what questions you should ask upfront and why it's so important to forewarn the parent about the potential for stinging. Then you'll journey through a valuable sidebar conversation about donating floats and whether or not members get to keep their credits after they cancel. Two are a hard yes, and one says nope, but with a twist. Visit our show page for a full transcript of the show and more! Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

If you missed last year's Float Conference, or if you chose to attend the amazing breathwork session that happened at the same time, and you missed Kim's “Creating an Organic Sales Funnel” workshop, you're in luck! In this episode, Kim breaks down a few key points about implementing some strategies to get folks to come back through the door again after their first float. You'll hear some common challenges to getting returning guests, how to create a powerful offer that isn't salesy, how to create “soft sell touchpoints”, and how to create a successful mindset to motivate your team (or yourself!). It's not just about creating a killer deal or setting quotas. Creating an effective organic sales funnel involves thinking about your why - understanding that you opened your doors to help your community find relief from the world and all that comes with the human condition - and remembering that “selling” is really just “helping”. Be sure to take a few notes, and for your homework, try at least one of the strategies discussed, and then we'd love to hear how it goes for you! Send us a message so we can share it with the world! Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

Cassie is the Founder of Deva Coffee joins the pod and spills the beans on why they created a coffee company who's current mission is to help fund float research! Find out why Deva Coffee is such a great pairing with floating and how you can sell coffee at your float center while supporting the FRC! Links Deva Coffee Website (https://drinkdeva.com/products/house-blend) Follow Deva Coffee on Instagram (https://www.instagram.com/drinkdeva/) Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

It's always a hot topic - hair dye! A recent conversation on the Float Collective (a Facebook group for float center owners) sparked some great comments about what we should include in our hair dye policies. We invited Kat Roberts, owner of Surface Float in Canada, to join us and hash out the pros and cons of different policies, and what we should all know about how hair dye works - color molecules, stripping agents, and more! Kat breaks down her white towel test, performed on site with anyone whose hair may reek havoc on a float tank, and Kim shares why a blanket time-period based policy might only provide a false sense of security. This quick episode is a must-listen for anyone who operates a float center! Sponsors HelmBot (https://Helmbot.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

_WARNING: This episode includes a little language drop, so we don't recommend it for little ears. _ Have you ever wondered what happens when someone notices trends and news across the float industry, and then a group of podcast hosts get together about those things? If so, you're in luck! The crew invited Producer Olga to join the show and toss out the latest news and trends that have been happening over the past couple of months. You'll hear a bit about the great debate over transdermal absorption of magnesium sulfate, and how one floaty human is using magnesium chloride to supplement the float solution in an effort to promote absorption for health benefits, along with some concerns and questions we should all iron out before shifting the standard. Other news includes floods across multiple centers and hair dye debacles, sprinkled with tidbits on some favorite tools and products to have on hand (including Fiberglass Stain Remover, vitamin C tabs, charcoal filters, a sump pump, and water leak alarms). You'll also be SHOCKED to hear the dates for the 2023 Float Conference in Louisville, KY. (Spoiler: Pre-conference workshops and events start on August 16th, and the conference is August 18-20!) Sponsors HelmBot (https://Helmbot.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

New year, new flood? Yep. So many floods - at home, at the center, all over the world! This first-show-of-the-year wiggles and winds through all the adventures of float center owner life - balancing family time for the holidays, deciding what gift card strategy to use, how many times you have to clean up a flood, whether a staggered schedule is right for you, who is beating and who dodged cancer, whether that “COVID padding” during turnovers is still needed, and how things are going when trying to sell your center. This year is off to an interesting start already! The crew is back and warming up for a big year with you! Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

Show notes. Show notes. Show notes. They want me to write show notes, so with an episode like this, that's the best I can do. Show notes. How do you write notes for something that covers frog butts, bidets, Caring Bridge, cancer, closures, floods, laundry failures, rock stars, and favorite socks — and write show notes?! I can't do it. If you're looking for advice for running your float center, you might find some here - mostly centered around ensuring you have electricity for the bidet of our dreams, but otherwise, the takeaway is this – get yourself a network of friends who'll be there to send you inappropriate photos when times are hard, who'll bring up your secrets on air, and who will laugh and cry with you through it all. Happy holidays, and happy new year, dear friends. This is a fun one. Sorry, Olga. Links https://www.caringbridge.org/visit/theresacicco/journal Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

How do you manage 6500 square feet and nine service modalities? Well, according to Tammy and Terry, owners of AquaSpa Float Center and Wellness Boutique in Oswego, New York, you hire a rock star team! Their managers, Katie and Terry (yes, another Terry) also joined the conversation to share their insights on the day-to-day operations, and how they keep a seamless flow, how many staff members are on a shift, and how they deliver personalized service to each guest who visits “the sanctuary”. This team certainly has created something magic in their community, and we know you'll enjoy hearing all of their behind-the-scenes secrets about what modalities they love, those they regret, and what's next - because they still aren't done adding services yet! Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

We've heard about VR and floating. Maybe you already have an opinion on it. Just hold that for now please. Our guest in this episode is taking VR a bit of a different direction - pairing it with meditation and biofeedback. Yep, we've heard about meditation and biofeedback before, but Healium puts allllll of it together in a new way! Gloria is introducing this new technology at her studios, so the crew interviewed the Healium founder, Sarah Hill to find out what's so special about it. Sarah has a background in TV news, and part of her beat involved covering traumatic stories. Eventually that led her to work with veterans, and as they started using virtual reality, they noticed a major shift - participants were FEELING emotions, not just watching things happen on a screen. It was a powerful discovery that led to her new program. Sarah guides us through getting started with incorporating augmented reality and virtual reality into a meditation practice, as well as how her app is like a “portable, digital chill pill that prepares you for the float tank.” Links www.tryhealium Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

Many float center owners backed a Kickstarter project by Shane Stott to release a documentary about the benefits of floating. Shane was already fairly well known in the float world, having released a book called The Float Tank Cure, about his battles with anxiety, depression, and stress, and how his downward spiral led him to a lifestyle of drinking too much and trying to drown out the pain. He learned about floating and went on to create his own tank, posting his plans and schematics online for his followers. Eventually, that led to a partnership that launched Zen Float Tanks, a portable, home model. And because Shane wanted the world to know about floating, he set out to create a documentary highlighting his story, but also the stories of so many others whose lives had been improved by float therapy. But it all fell apart. As Shane said, “Admitting defeat was the hardest thing for me.” He lays it all out on this intimate episode – battling pandemic challenges, inflatable paddleboards wreaking havoc on his production, having an “increased tolerance for disappointment”, cutting hundreds of hours of film down to just over 98 minutes, delay after painful delay, experiencing profound loss, and eventually… finding peace. He says he felt like he was running a marathon that turned out to be an ultra. His finish line kept moving, but after listening to this story, it sounds like maybe he just crossed it. At least until he signs up for the next one…. Links floatingdocumentary.com (floatingdocumentary.com) Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

We all know that floating is a powerful practice, loaded with countless benefits. We're often aware that we don't want to promise too much, but one particular area where we might be able to talk a little more is about how float therapy can be beneficial for patients with body image concerns and/or eating disorders. If you made it to the 2022 Float Conference, you likely heard Dr. Emily Choquette sharing the latest findings about how LIBR (Laureate Institute for Brain Research) is studying the impact of float therapy and anorexia nervosa. We were delighted to invited Dr. Choquette to the show to talk in depth about that data, as well as how she got involved in the work. She shared that since anorexia is a particularly challenging condition to treat, and new treatments aren't being developed fast enough, the research that had already been done on anxiety and floating was a perfect gateway to expand studies. Early research shows that even just a single float can promote positive changes in a patient's perception of their body. We chatted with her about what we, as float center owners, can do to continue to foster a relationship with the science community and how to talk about this benefit that could potentially help many individuals who struggle with body image or eating disorders. Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

For one of our co-hosts, it is. Bomb dropped. (Well, it was ignited on a previous episode, if you listened closely, but here, we let it all out.) Someone is out. Would you ever sell yours? You're about to hear all of the why's, the what if's, and the why not's, but most importantly the “how we got here”. Float center owners are a special breed, and unknowingly, starting a center often ignites an insatiable entrepreneurial spirit. This person shares a bit about how that spirit is leading them to another adventure, while they still love the float and are in a position to leave while things are good. A memorable line you'll hear: “I'm comfortable with hope and chasing the dream, and I thrived when I was building the float center.” That explains a lot, for a lot of us. Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

What happens when two float center owners get a little antsy during a global pandemic that shuts down their centers? They launch a new business together, of course! In this episode, Ryan Duey of Capitol Floats and Michael Garrett of Reboot share the story of how they came up with the idea to launch their own manufacturing business for cold plunge tubs - Cold Plunge. There are many parallels between floating and plunging, primarily focused on the breath and the awareness of the present moment, so it was a natural expansion of their vision, talents, and offerings. They'll answer questions about why you probably can't really “plunge in your tub at home for free”, how to begin and maintain a cold plunge practice, and why cold therapy is growing in popularity by leaps and bounds. They also give a little insight into what it was like to appear on Shark Tank to pitch their business and share updates with us for the first time publicly! If you're thinking about adding cold plunge, you won't want to miss this episode! You'll pick up tips on pricing, setup, and learn from their experiences launching the plunge in their float centers first. Links www.thecoldplunge.com Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://Floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

What happens when you cross a commercial construction expert, a float center owner, and a general contractor? You get Jamie Gagne. While he was still wrapped up in the commercial construction space, Jamie was introduced to floating, and like many float center owners, became enamored with the practice. He built his own tank, and then eventually opened his own center and has helped build several centers now. In this episode, Jamie shares his lessons learned after not soundproofing his first location. You'll hear tips for soundproofing, sealing the space so the salt doesn't destroy it, and strategies for where to spend and where to save. He gives away a powerful tip about how to work with and talk to a general contractor when you're building your own center: start with detailed plans from a good draftsman or architect. If you're thinking about opening a float center, or are making improvements to your own, you won't want to miss this one. Links Email Jamie at me@jjg.io Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (https://Shop.artofthefloat.com)

If you've been living with your head in the sand (like Drew), you might not have heard the biggest news to hit the float world in YEARS. It's been a twinkle in Dr. Justin Feinstein's eye for many years, but at last, the Float Research Collective is ready for an official launch. In this episode, Dr. Feinstein joins the crew to talk about what the FRC is, what he's been doing with it, where it's going, and most importantly, how you can get involved. This project is a bridge between float therapy and the medical community. As funds are raised, they'll be used to facilitate clinical research that will help promote floating as a respected, effective, and common tool for combating stress, anxiety, pain, and more. Imagine a world where anyone has access to float when they need it. Imagine the ripple effect on society as more and more people are able to reduce their suffering and show up each day as the best versions of themselves - all of us walking around with that post-float glow. It's hard not to be inspired and excited when you hear Dr. Feinstein speak about his vision. Sign up for your own team fundraiser and help make it happen! Links clinicalfloat.funraise.org (https://clinicalfloat.funraise.org/) Float Research Collective Social Media links (https://shor.by/floatresearch) Sponsors HelmBot (https://Helmbot.com) Float Tank Association (https://www.floatation.org) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

Whew. Float Conference 2022 was one for the record books! The crew is back from Portland and recovering from the shenanigans (among other things). _Warning: This one's for the float fam, but not for your young fam. You'll hear some light adult language not suitable for little ears. _ You'll hear a recap of their favorite things - the workshops, the speakers, the venue, the FOOD, and more! Some highlights included sales and membership workshops, the latest research about floating and anorexia nervosa, the launch of the Float Research Collective fundraisers, and Dylan's love affair with a cardigan. If you missed out on the fun, be sure to tune in to experience a little of the salty love – and to hear where we'll be heading for Float Con 2023! Links Graham and Ashkahn's Cheat Sheet (https://grahamandashkahnssuperneatspreadsheetcheatsheet.com/) Sponsors HelmBot (https://Helmbot.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

Let's get this clear first: stop calling it red light therapy. We stand corrected. You may have heard of this hot new therapy that's been taking off across the globe, but in this episode, you'll discover that it's not a new therapy, and it's not “red light therapy”. It is, however, the medicine of the future - the very same medicine that you saw in Star Trek when someone went to the sick bay, was treated by a laser beam, and healed. In this episode, James Carroll, founder and CEO of Thor Photomedicine joined us to talk about photobiomodulation therapy, or PBMT. He's a world-renowned expert in PBMT - a walking, talking, breathing encyclopedia of information about the benefits of this powerful therapy that's backed by thousands of peer-reviewed scientific studies. James shares inspiring stories about how PBM has helped patients across the globe with everything from chronic pain to athletic recovery and even a specific disease that causes blindness. With more than 100 names for the therapy, it's hard to sort out the differences between devices and treatments, but James clarifies some of that as he describes what to look for and what benefits to expect if you're considering adding red light therapy, errrr, photobiomodulation therapy, to your center. Be sure to stop by the Thor Photomedicine booth at the Float Conference to try it out yourself! Links www.thorlaser.com www.novothor.com Sponsors HelmBot (https://Helmbot.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

You know what they say, “When Kim's away, the co-hosts will play….” Maybe that's not the saying, but this one is a hoot! It's no secret that your co-hosts have become fast friends over the years on the mic together, so in this episode, you'll get a glimpse of what it's like when the crew gets together (minus one). Expect no structure. Expect no specific topic of discussion. Expect lots of laughs, and know that you'll likely walk away feeling a little lighter. Gloria dishes on her latest crush, you'll hear about Dylan's “other” cat, and Drew is buying a cow but also used to be in that business. (These are the things you won't hear on most episodes - except Gloria's crushes, of course.) And you'll also hear some insider scoop about the latest happenings with the FTA (Floatation Tank Association), because we're not all fun and games. And just like our group text messages, you might think the conversation is winding down, but then it picks back up with someone crying over Shark Tank. Sponsors HelmBot (https://Helmbot.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

When is it time to hire a manager? Why would you? What do you look for if you make the choice? The gang dives in on this weeks episode! Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

One of the 2022 Float Conference speakers joined the crew to talk about some deep business - the power of the breath. Samuel Whiting was gracious enough to join the 2020 Virtual Float Conference and share his breathwork expertise, and he'll be coming back again to Portland, Maine, to offer an experiential workshop, as well as a main stage talk about the power of the breath when combined with the float practice. In this episode, you'll be mesmerized by Samuel's voice, inspired by his passion for creating awareness and disrupting “business as usual” in order to explore the intersection of the brain, body, and breath. He shares about the science and the spirit of using the breath for physiological adaptation. Links Samuelwhiting.com Instagram: @whitingenergy Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

If you haven't heard about it, there's a big event happening in Portland, Maine. Some might even call it the Maine Event - the 2022 Float Conference! We're incredibly excited to hear from the local liaisons for this year's conference - James and Amy Harder, who also serve on the Board of Directors and special committees for the conference. They're not only two of the coolest humans on the planet, but they're also amazing event hosts and have a ton of great fun planned for us in August! You'll hear a bit about things you can do in this beautiful, coastal city - from whale watching to partaking in “nature's cold plunge”. There's so much magic to be had by arriving early or staying late, exploring the sites, and making lifelong connections with the best people on the planet. As small business owners, fitting in a vacation can be a challenge, so just squeeze it in with the conference! Jack White will be performing at the Cross Arena just days before we all arrive, using the same space as us, so you know it's going to be legendary. (P.S. Be sure to check out our Youtube channel for a surprise visual at the end that you don't want to miss!) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

Inflaaaaaation! Yup. We said it. Many of us in the float world are feeling it - inflation has been an issue for a long while now, and it's starting to make an impact for many businesses that rely on disposable income spending. From gas prices to the other G word - Groupon - you'll hear what's happening across our co-hosts' centers, including those who have been running strong schedules at capacity for a while. Someone might start driving a truck, someone is giving away services, and someone is looking for more ways to connect with local businesses. For added fun, you'll hear from a podcast crasher near the end of the episode! Be sure to take notes on nurturing your current guests, how to bring in new audiences, and being smart with your spending. Links Art of the Float Groupon Episode (https://artofthefloat.com/2019/07/groupon-bum-bum-bummm/) Search Art of the Float for Groupon articles and episodes (https://artofthefloat.com/?s=groupon) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

We've said it before, and our guest on this episode proves it's true - float center owners are a special breed. Sure, we could just own one business and run it, but why do that when we can run MULTIPLE businesses?! Kelly Caldwell, who owns Drift Float Spa in Greenville, SC, joins Kim and Drew in this episode to talk about wearing all the hats, including providing consulting services and selling float pods! You'll hear all the details about Float Spa pods that drain and filter 100% of the solution after each guest, as well as some unique features like aromatherapy, but you'll also hear how Kelly offers SIX services at her center. She also dives into some hiring strategies, including her theory on asking why you might want to ask potential new employees if it bothers them to hear people chewing, why it's a good idea to delegate and outsource some of your work, and how to grow your team so you don't have to be the one to do it all. (And of course, that might lead to you starting another side venture like she has!) Kelly will also have a sponsor table at the Float Conference in Portland, Maine this August, so be sure to stop by and say hello! Sponsors Drift Greenville - Start a Float Spa (https://driftgreenville.com/start-a-float-spa/) HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

Today we visit the UK and meet Will and Sherri, owners of Float in the Forest. We discuss the obstacles they overcame to open their tranquil center located in the middle of a forest, as well as the differences between running a center in the UK vs the US. Finally the couple offer ther advice to float center owners all over the world! Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Art of the Float Store (Shop.artofthefloat.com)

Do you remember a time when Drew didn't want to offer memberships at all at his center? Well, he's come around, floaty friends. In this cozy, quick episode, you'll hear a bit about the different seasonality trends each co-host sees at his or her center, how the pandemic has impacted membership numbers, and how they're recovering. You'll also hear some quick tips for membership structure, how to offer the memberships without sounding sleazy, and how to nurture those relationships. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Shop Art of the Float (shop.artofthefloat.com)

It's storytime, salty friends! But first, cover some little ears for the first few minutes of the show, as we dabble in some high-level adult topics that you might not want to explain to the kiddos. Our expert guest, Reba Sparrow from The Mystery Box Show, joins us to share how to create and tell your story, and why that's so important as a small business owner. Storytelling makes us more relatable, and doing it right raises the emotional stakes with your audience - your potential guests and members. The crew talks about how you can take bits of your story and weave it into daily operations and even your marketing efforts. mysteryboxshow.com (mysteryboxshow.com) reba.sparrow@gmail.com IG: @happyapplePDX (https://www.instagram.com/happyapplepdx/) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Shop Art of the Float (shop.artofthefloat.com)

Some people have anxiety about turning over the keys to their center (cough, cough, Drew), while others are happy to toss them and run the other way (uh, yeah, Gloria). Either way, having a plan for onboarding is a crucial step to your center's success, as well as your own mental health during the process. It can make a huge difference in your team's happiness, engagement, and longevity too! In this episode, Kim shares her high level strategy for onboarding her team since she's in the middle of welcoming two new team members. You'll hear from the whole crew about how long their training programs are, what is included, and how to set each employee up for success and how to establish a clear communication process, as well as what resources to create. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) www.shop.artofthefloat.com (www.shop.artofthefloat.com)

What makes a good leader? What inspires employees to stay at your business? What makes them care? Our guest on this episode has a simple answer for that: care. Sincerely, authentically, and wholeheartedly - care about your people and allow them to shine. We invited Carolynn Bruce, Kim's former boss from the corporate world, to join the conversation tonight. You'll hear a little backstory about how they worked together to shift the culture in a major corporation, and how impactful some simple conversations can be. While some circumstances may be different in large companies, much of what creates a successful team is the same in small businesses like our float centers, as it is in the big ones. Carolynn shares how to show up as a servant leader to help empower your team to give their best, and how starting with that will lead to the outcomes you're looking for - excellent customer service, engaged employees, and more. Links carolynn.j.bruce@gmail.com Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) www.shop.artofthefloat.com (www.shop.artofthefloat.com)

For as much attention as we have put on our floors, we may not be doing enough to keep our customers safe. Dylan shares what has been working great for other float centers to keep our customers salt-water solution laced feet, firmly on the ground. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

As a small business owner, especially of the float center variety, there are always a gazillion demands on your time. Between responsibilities for the shop, self care, family life, and managing all of those extra projects many of us seem to have, it can be overwhelming. In this episode, the crew discusses how it feels to be late and how to prevent it, as well as all of the tools and methods they use for keeping the demands life on the rails. No matter if you're a software geek like Kim and Gloria, or a fly-by-the-seat of your pants person like Drew, there are ways to review your priorities and also give yourself some grace about how you manage your time. You'll hear Gloria's secret weapon and some of the ways each co-host manages their ADHD tendencies. LINKS Link to the FTS Consultant Roundtable (https://youtu.be/O2-ZJHsOpM) Getting It All Done with ADHD (Kim's talk at Float Conference): https://www.youtube.com/watch?v=xoWG-MpeZH8 Kim's favorite weekly task tracker notepad: https://www.amazon.com/gp/product/B08HQWXQSN/ref=ppxyodtbsearchasin_image?ie=UTF8&psc=1 The AI-powered task management tool Kim uses: https://www.usemotion.com/ Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Some things simply come full circle, especially in the float world. In this episode, you'll journey around talks of beards and the Fluxstache, to pivotal moments with suffering mental health to burlesque and the reactivity of the immune system. With such a colorful variety of topics, there's no doubt who our guest is - Dr. Flux himself! You'll hear the story behind the name, “Dr. Flux”, from the beginning with GoGo Harder, all the way to the present day with our own predictions for completing that full circle… with a Float Conference GoGo Harder celebration of the official earning of his doctorate to become the “real” Dr. Flux. You'll also get a glimpse at the topic Dr. Flux will be sharing with everyone at the Float Conference in Maine this August, and you won't want to miss it! Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

With all of the excitement of launching the new Art shop (and the longest intro ever), get ready to pick up some tips for where to get your own merch printed or how to do it yourself. Where do you turn when you need some sweet float gear? Well, now you can hop over to the Art of the Float website (shop.artofthefloat.com) to load up on sweet AOTF gear, float merch, float and testimonial videos, and more! Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions) Links Art of the Float Store! (shop.Artofthefloat.com) Bonfire (www.bonfire.com) BlankStyle (www.blankstyle.com) TransferXpress (www.transferexpress.com) AmerStampPrinting (www.amerstamprinting.com)

Drew sits down with James Harder of the FTA and the two chat about major changes that have taken place within the FTA. Find out about what you can get from the FTA now and what they are building for the future of the industry. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Let's get controversial, floaty friends. He's in the news, so we had to weigh in on the impact “Joegan” has had on the float industry and where the latest happenings are landing with each of co-host. The crew chimes in with a few passion points, the impact Joe's love of the float has had on them, and where each stands on the current issues (or not). You'll hear about pulling ads, staying Switzerland, and knowing your “whys”. And if you don't really care about the whole thing, you should still chime in for a little surprise. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

It's a new year, and we have some fresh faces to share! If you haven't heard, you can tune in to WATCH The Art of the Float Podcast on Youtube now! The crew took a few weeks off to recharge, enjoy the holidays, get sick, get a black eye, and then appreciate a sweet reunion that you get to witness. You'll hear about our holiday adventures, how to move a ferry boat when you don't need it anymore, and why you might consider moving to a new location, buying your building, opening a second location, or all of the above. This episode is all about the joy of - and riding the waves from - being in the float world. Even when things feel heavy for a bit, they eventually bounce back, come full circle in some way, and you can count your blessings while dreaming about Maine lobster. Links Kim's Magazine Article! (https://online.fliphtml5.com/ahotm/thxe/) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Another wild year is coming to a close… in this episode, the crew shares how their holiday sales are going - including some recording-breaking days and someone who didn't do a single thing for Black Friday or Small Business Saturday and has no regrets about it. Each person reflects on how the year has been professionally and personally, and how important it is to set strong boundaries, stick to your priorities, and remember your own self-care. You've heard it before, but it bears repeating because it's the best thing you could do for yourself. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Warning: There's a bad word in this episode! It's a hot topic… to raise your prices or to not raise your prices. With the cost of goods rapidly rising, many float center owners find themselves wondering if now is the time to raise the cost of admission a bit. Dylan, coming up on ten years in business, shares how price increases have gone for him over the years, as Kim recently implemented her first price increase in three years. You'll hear some tips and strategies that helped Drew feel more confident in his decision to move forward with an increase for 2022. The crew tosses around several ideas, including pricing psychology and why certain numbers tend to “work” according to the experts, but why you might not want to put too much stock into that advice. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

Adult Language Notice! Joey and Grace Le Penne from Mountain Float Spa are fresh out of the float center ownership world… they closed on the sale of their center just a couple of weeks ago, so they joined the crew to share how their float love story started, how it grew and evolved, and why letting it go was the best decision for them after 8 years. From love at first float to navigating tense moments and the stress it added to their marriage, they share their journey of getting burned out, lessons learned, making the hard decision, working through several potential buyers, and finally finding “the one”. You'll hear how a broker helped them get momentum and set boundaries around the process, how important it is to have your finances in order and always have an exit strategy - even if you don't plan to sell - and what it's like to take time to breathe on the other side of it all. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

What happens when you explore the power of “pulling aside the veil”? Dr. Victor Zelek, a licensed Clinical Psychologist and Neuropsychologist joins the pod crew to talk about the power of the brain. Dr. Zelek shares a little history about how floating was used to treat alcoholism in Russia in the 80s. As a self-described “psychonaut”, his work dives into the depths of exploring altered states of consciousness, with the use of psychedelics, including tools beyond the scope of substances. He describes what a psychedelic state really is, and how we often seek those states, even as children, and how the notion of “lying on the couch” for therapy is in essence, its own form of sensory deprivation. We learn a few tips for preparing guests for potential psychedelic experiences of their own, as well as the importance of integration after a session. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

If you're thinking about buying an existing business… or selling yours, there are some key things to think about in order to increase your chances of success. In this episode, Amy Reed, who actually doesn't own a float center, joins the crew to talk about her acquisition of a well-established yoga studio. Her heart-centered approach is one to which many float center owners can relate. Amy shares the behind-the-scenes decisions she had to make when evaluating taking over, why “staging” is important in any business - not just real estate, and why understanding your business's unique value proposition is critical. You'll also hear her two secrets to picking “the one” if you're going into business with someone else, why it's so important to have a professional team to guide you along the way, and what three big things you should look for before buying a business. Even if you're not looking at making such a big move, you'll also hear some indispensable themes about inclusivity and what your communications and marketing strategies say about your business. Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

We all talk about how special the float industry is, and the “Mid-Atlantic Float Association” is living proof. A handful of float centers across New Jersey, Pennsylvania, Maryland, and the surrounding area have come together to truly walk the talk. They meet regularly, share supplies, and truly support each other in a way that only floaty people would understand. We invited Jeanne Mills of Ocean Elements and Dawn Goldbacker on to share some stories and talk about why and how they came together. We hope you'll find it as inspiring as we did! LINKS https://www.facebook.com/InfinityFloatNJ/videos/2773586406189409 Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)

It's mid-October. Do you know what your holiday promotions are? NO? Don't worry… neither does the crew! But don't worry, you'll get a smorgasbord of ideas to jump start your own brainstorming process. From member incentives to gift card discounts and gifts to nurture and show appreciation for your most loyal guests - you'll surely spark some ideas to get a jump start on your holiday planning in this episode. You'll even hear why one co-host is anxiously awaiting the next big winter storm, and why another refuses to “invade someone's home” ever again. Links Matt Phillips company on Facebook (https://www.facebook.com/itsaknowthing/) Sponsors HelmBot (https://Helmbot.com) I-Sopod Float Tank (https://i-sopod.com) Mindfull Solutions (https://mindfull.solutions)