Podcast appearances and mentions of hana abaza

Today I'm joined by Hana Abaza, an experienced SaaS Marketer. Most recently, Hana served as Shopify's Global Head of Revenue Marketing where she helped them reach billions of dollars in revenue. In today's episode, we discuss how Shopify successfully moved upmarket as they introduced Shopify Plus. We explore the competitive alternatives they faced, how they differentiated their offerings, and the importance of their partner influence program. Together we cover storytelling (and what most people get wrong), differentiated value,and the importance of understanding your customer's point of view.  — In This Episode, I Cover: (00:00) Welcome to the Positioning Show (00:40) About our guest Hana Abaza, and what to expect in this episode (02:34) Shopify's growth trajectory and why they decided to go upmarket (05:04) The first time April heard Shopify pitch Shopify Plus (08:17) Shopify's competitive alternatives   (10:22) How they launched Shopify Plus and differentiated it from Shopify  (12:53) The positioning timeline (14:32) How they shifted Shopify's positioning and the customer perspective (16:09) Utilizing their partner influence program (18:43) The importance of customer word of mouth (19:43) How and when the sales team was enabled  (23:30) Shopify's corporate narrative and the value props for different segments  (27:25) Why most rebrands are a waste of time (29:25) Storytelling, and what most people get wrong (34:00) How April approaches differentiated value and competitive alternatives  (37:00) Understanding the customer's POV (40:49) What's next for Hana (43:03) Thanks for listening — Where To Find Hana Abaza: Website: https://hanaabaza.com/ LinkedIn: https://www.linkedin.com/in/hanaabaza/?originalSubdomain=ca Twitter: https://twitter.com/hanaabaza Where To Find April: Podcast Website: https://www.positioning.show/  Personal Website: https://www.aprildunford.com/  LinkedIn: https://www.linkedin.com/in/aprildunford/  Instagram: https://www.instagram.com/aprildunford/  Twitter: https://twitter.com/aprildunford — Referenced: • Shopify Plus: https://www.shopify.com/plus — Production and marketing by https://penname.co/

In this archive episode, Hana Abaza, Director of Global Marketing at Shopify, explains how to improve collaboration between sales and marketing teams, why you can't view the marketing funnel as a linear process, the value of marketing operations, and much more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We've covered tons of different channels, tactics, and strategies on this podcast. Revenue expansion (how to think about it, optimize for it, strategize around it) is something we haven't covered yet. In this episode, we're joined by Hana Abaza, Director of Global Marketing at Shopify, who shares tons of insights, examples, and advice for how you can drive expansion revenue, too.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, and Hana Abaza on Twitter at @MattBilotti, @hanaAbaza, and @DriftPodcasts

Shopify has emerged anew in the direct-to-consumer era. The 15-year-old e-commerce platform that powered the small business segment is worth $25 billion. Now, it's setting its sights on the larger brands. Hana Abaza, director of marketing at Shopify Plus, the division in Shopify that works with larger merchants, says the pitch is about distinguishing between control and ownership. Abaza discusses evolving as a platform to retain bigger brands as they grow, why the DTC companies are here to stay and more.

Let’s talk about eliminating chaos in your marketing efforts. In today’s episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth. You’ll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment. We discussed: The nuance of marketing for B2B SaaS vs. small business or consumer How Shopify Plus started as an experiment to reduce churn Why positioning is highly misunderstood by most marketing teams What happens when you base marketing on your own assumptions Why you must have a minimum data measurement in place first How to identify low-hanging fruit based on your sales funnel The surprising reason growth isn’t focused on driving more volume Why foundational marketing strategy falls into four separate buckets Resources: Shopify Plus Hana Abaza on Slideshare Hubspot CRM Ogilvy on Advertising The Unpublished David Ogilvy The Boron Letters ConversionXL Andrew Chen Brianne Kimmel Tomasz Tunguz Hana Abaza 5 Proven Methods for Positioning Your New Product *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Since we’re nearing the holiday season and the annual retail apex of Black Friday/Cyber Monday, the Google Partners Podcast brings you an early holiday treat. Hana Abaza, Head of Marketing at Shopify Plus, shares insights about seasonal campaigns and campaign strategies as well as year-round wisdom for effective positioning whether you’re a digital agency or a marketer in the B2B or B2C space. A featured speaker at conferences about tech, startups and marketing, Hana is passionate about strategy and helping companies grow. And she’s the real deal with a track record of successful marketing strategy and campaign execution across a variety of companies. Now with her vantage point at Shopify Plus, she’s uniquely poised to share what she’s learned about what works in online marketing and why. Guest - Hana Abaza, Head of Marketing at Shopify Plus Hana has been involved in technology and startups for a number of years. She started on the B2C side before switching to a consulting role in marketing and growth in B2B SAS. It was while working at Uberflip in Toronto that Hana started looking for her next step, wondering if she wanted to stay with a startup or a more mid-stage company and if she wanted to stay in Toronto or move to the west coast. It was over coffee and “life advice” with Craig Miller, Shopify’s Chief Product Officer, that she found out about Shopify Plus. The new expansion of Shopify appealed to her desire to stay in the up-market space. Through that meeting, she moved into her current role as Head of Marketing where she pursues her interests and grows her talents relating to the entire marketing process from product development to commercialization. Host: Alex Langshur

In this episode I talk with Hana Abaza, Head of Marketing for Shopify Plus. We discuss the range of channels and strategies she used at Uberflip, a fast growing marketing startup, and Shopify Plus, a 3,000 person ecommerce powerhouse. We discuss the differences in marketing at both companies, what's worked, what  strategies generated the best ROI and what they are focused on in 2018. This is a super interesting episode.

Hana Abaza, Head of Marketing at Shopify, explains how to improve collaboration between sales and marketing teams, why you can’t view the marketing funnel as a linear process, the value of marketing operations, and much more.

Hana Abaza, Head of Marketing at Shopify Plus, joins the Content Pros Podcast to discuss how business success changes the approach to content marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why better quality means less content How business growth leads directly to a complete revamp of your content Why well-organized content means making it easy to navigate for external and internal audiences How a successful content marketing plan leads to spending more time with sales than marketing   Resources Hana Abaza on Twitter: @HanaAbaza Shopify Plus' Twitter and Blog Shopify Blog   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Hana Abaza, the head of strategy at Uberflip, was a recent guest on B2B Nation. In this episode, we talked about the "good and the ugly" of content marketing, how to improve your content strategy to increase sales, how content shapes customer advocacy and loyalty, how marketers can automate better, and more!

Hana Abaza Hana Abaza is a content marketing rockstar who recently presented at Neil Patel’s virtual summit. She was the VP of Marketing and now is head of strategy at Uberflip which is a platform that helps manage and personalize content experiences at every stage of the buyer journey. Hana enables her team to focus on an incredible customer experience combined with a metrics-driven approach, so Uberflip can truly understand its customer's needs. In this interview we talk about the latest content marketing trends and how to approach your content to drive more traffic. We touch on topics like: What is owned content? How content marketing has evolved. Shifting from frequency and quantity to quality. Content is king but distribution is queen. How to distribute your content. Is content marketing hype or does it really work? There’s a lot of content out there now but there’s a problem with it. What Buzzsumo discovered was the average share rate for a post? Long form content approach. A common mistake people make when considering long form content. What perspective you should have to approach content? What’s the key metric? Where and how to find some insights to discover your audience needs. What you should focus on and no, it’s not traffic. Posting frequency and when to expect some results. Should you gate any of your content? How to waterfall your content and should you be guest blogging? Thinking outside the box with social distribution and what platforms to consider. Using a tool like Intercom to follow progress of a customer.

Our current disciplines inform the future disciplines in ways that are hard to muster. The work of today’s guest is a testament to the same. Today, we speak with Hana Abaza, the VP of Marketing at Uberflip, and we talk about starting early in life, teaching Ju-Jitsu, the importance of learning how to learn, building a lasting brand, learning from people who’ve just been where you were.

If you have an account-based marketing strategy, you understand that it’s rooted customization. In order for this tailored approach to be successful, you have to deliver customized content and a personalized experience to every account. In this episode, Hana Abaza, VP of Marketing at Uberflip, explains three account tiers for an ABM approach and how to strategically deliver content.

Hana Abaza is the VP of Marketing at Uberflip. In this episode she shares her thoughts on whether every company should have a podcast, how to measure the success of a podcast, the best time to publish, and so much more! More on Flip The Switch: http://uberflip.com/podcast

Episode 6 of the How To SaaS podcast with Shiv Narayanan features Hana Abaza, VP of Marketing at Uberflip, on pioneering the Content Experience conversation and how their webinar strategy is helping them distribute the message to the market.

Marketing automation helps you create hyper-targeted campaigns, but it can also have unforeseen benefits. In this episode of the Call to Action podcast, Marketing Automation Specialist Yash Chaurasia shares how Unbounce's search for a marketing automation platform has lead to better communication and more collaboration across departments. Still, marketing automation software isn't the magic bullet that some make it out to be. Hana Abaza, VP of Marketing at Uberflip, explains why a fool with a tool is still a fool - and why those who just "set it and forget it" are likely limiting the success of their campaigns.

Marketing automation helps you create hyper-targeted campaigns, but it can also have unforeseen benefits. In this episode of the Call to Action podcast, Marketing Automation Specialist Yash Chaurasia shares how Unbounce's search for a marketing automation platform has lead to better communication and more collaboration across departments. Still, marketing automation software isn't the magic bullet that some make it out to be. Hana Abaza, VP of Marketing at Uberflip, explains why a fool with a tool is still a fool - and why those who just "set it and forget it" are likely limiting the success of their campaigns.

This is the twentieth episode of Hack To Start. Your hosts, Franco Varriano (on Twitter @ FrancoVarriano) and Tyler Copeland (on Twitter @ TylerCopeland), speak with Hana Abaza (on Twitter @ HanaAbaza), the director of marketing at Uberflip and co-founder of Wedding Republic and Snapable. Hana studied business & finance at the University of Ottawa and has always had an entrepreneurial spirit. This combination gave her a very analytical outlook on business. She shares her experience in online and offline marketing with us.

12 ways to determine if you were born to be an entrepreneur, if you have these traits go for it. If you don't, you'll probably save yourself a lot of heartache and financial pain by working for a boss; the wearable market is heating up; Google is banning the promotion of porn; we are being buried in data, but most companies are not using it; a great new idea, pop-up bus routes determined by big data and social media; no big surprise, the world's CEOs say they simply don't trust marketers, while 90% of them trust CIOs and CFOs. We also provide a number of tips on how to address the issues that many small businesses face. We also have our extremely popular email segment and a terrific interview with Hana Abaza, who creates inspired tech for companies big and small. Want to know something about using social media, this girl knows it all.