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Karina Rabin is a Fitness Influencer and Instructor that has managed to build a considerable following for her brand online. One of her largest communities is on TikTok with around 400K followers. Karina underwent her own personal fitness transformation through her personal diets and workout routines. Now, Karina shares her knowledge to thousands of women looking to get results from her Eat Your Way To Fit program. Karina has been ABC, Bravo, Buzz Feed, and more. In this episode, Karina shows us how she created her exceptional digital and physical products. We also find out more about how she built her fitness communities online. GUEST LINKS - Name: Karina Rabin - Website: https://karinarabin.com/ - YouTube: https://www.youtube.com/c/KarinaRabin RESOURCE LINKS - Website: blitzgrowth.com - Course, funnel, & store builder: hyax.com - Giveaway & contest builder: vyper.ai - Free marketing courses & guides: jackpaxton.com
What you'll learn: If you own a small business or startup, you most likely cut your marketing budget to extend you cash flow through this COVID-19 pandemic. You are most likely also figuring out how to pivot your marketing strategy now that your retailers are closed, cash flow is tight, and customers are turning to ecommerce marketplaces. On today's episode, we interview a new business owner with a small company to talk you through these very issues. About our guest: Karina and Jared Rabin are the co-founders of a popular all-in-one picture hanging tool called the Hang-O-Matic. They sold their dream home in Orange County in order to self-fund their product and get it into major retail stores like Hobby Lobby, Menards, and Home Depot. Key takeaways from this episode: What is the Hang-O-Matic? The tool you need in quarantine–4:50 How Karina and Jared met and brought Hang-O-Matic to market—6:01 Major Hang-O-Matic retail partners—7:14 How Karina navigated third-party sellers driving down MSRP—8:18 The impact coronavirus has had on Hang-O-Matic sales—10:10 How a small retailer business shifts to ecommerce—10:52 Why COVID-19 demands you shift your marketing focus and learn new skills as a business—11:45 Increase ROI directly within retailer sites—13:56 How to balance vendor IPO's with long payment terms—15:14 The unique licensing deal that doesn't just deal with royalties—10:28 Karina's biggest fears and hopes as a small business owner living in a COVID-19 world—21:10 Best marketing strategy for startups like Hang-O-Matic—23:01 How to get a 100% buyer response rate with the right sales pitch—25:45 Get into stores immediately with the right LinkedIn pitch—28:14 Biggest lesson Karina learned by starting a business before the virus—31:53 Get a FREE evaluation of your online sales strategy Episode References: Hang-O-Matic Contact Karina Rabin: LinkedIn Contact Luke: luke@retailband.com + LinkedIn Listen, Subscribe, Review: Apple Podcasts + Spotify Podcasts
Alan interviews the dynamic duo successful inventors Jared and Karina Rabin - inventors of the Hang-O-Matic picture hanging tool. Learn how they overcame obstacles to get into Bed Bath and Beyond and Home Depot. Learn about the bold move they took to sell their home and cash in savings - and why they did it. Make sure to subscribe to the podcast on iTunes or wherever you get your podcasts so you won't miss a single episode. Link to Hang-O-Matic: https://amzn.to/30232qL Give us a Rating & Review.
We provide the most customized, comprehensive and PROFITABLE Amazon PPC management. We also provide other Boutique services for Amazon Sellers including content creation, digital marketing, and website development “Your success is our Success” https://boutiqueseller.com It started with a new marriage and a shattered snow-globe received as a wedding gift. The prototype that saved the marriage became the famed Hang-O-Matic now selling at The Home Depot, Bed, Bath & Beyond, Hobby Lobby and more. Jared and Karina Rabin share how they got the Hang-O-Matic into over 11,000 retail locations across North America and Worldwide. Through out their journey Jared and Karina have appeared on Bravo’s Quit Your Day Job, Steve Harvey’s Funderdome on ABC, Entrepreneur Magazine’s Elevator Pitch & MSNBC Your Business. In addition to Reality TV Jared has appeared on QVC 4 times in the UK and US. Four short years ago they started their retail journey at the International Housewares Trade Show. Today 500,000 units have been sold since exhibiting in the Inventors Corner. Now they dedicate their time to coaching inventors/entrepreneurs how to market and sell their products to All Retailers! www.thepitchtogetrich.com This Podcast is brought to you by the Inventors Launchpad Network. www.inventorslaunchpad.com
Before becoming a mom to twins, I had a corporate career as a Licensed Clinical Social Worker and Behavioral Analyst and considered myself a very social person. Once the twins arrived, my world changed. For various reasons, my husband and I decided I would stay home with the kids. This decision excited and terrified me at the same time. How did I keep my sense of "me" and still be a good mom to these beautiful babies? For the first few months we really didn't go anywhere for fear of germs for our preemie babies. After a few months of that, my husband and I started taking them out and realized we had to lug a lot with us to feel comfortable. When Brian went back to work it was me, by myself. I realized through my sleepy new-mom stupor that I really wanted to have lunch with my friends. Just get out of the house with the kids and do SOMETHING. So, when I was chatting about my fears of restaurant floors, my awesome husband threw out some ideas. I started with a prototype using stuff we had in the basement. I tried it out and ta-da! It worked! I ran with the idea and The Drop Stopper was born. I felt my confidence grow as the problem of dirty restaurant floors and running after rolling bottles disappeared. I started going out with the babies weekly and found it got easier for me, and my kids were noticeably better at "being out" than some of my other friends' kids. We received comments from parents on The Drop Stopper everywhere we went, questioning where they could buy one. So here I am, helping to bring back some sanity and increase the confidence of new parents everywhere! www.thedropstoppers.com Jared and Karina Rabin share how they got the Hang-O-Matic into over 11,000 retail locations across North America and Worldwide. Through out their journey Jared and Karina have appeared on Bravo’s Quit Your Day Job, Steve Harvey’s Funderdome on ABC, Entrepreneur Magazine’s Elevator Pitch & MSNBC Your Business. In addition to Reality TV Jared has appeared on QVC 4 times in the UK and US. Four short years ago they started their retail journey at the International Housewares Trade Show. Today 500,000 units have been sold since exhibiting in the Inventors Corner. Now they dedicate their time to coaching inventors/entrepreneurs how to market and sell their products to All Retailers! www.thepitchtogetrich.com This Podcast is brought to you by the Inventors Launchpad Network. www.inventorslaunchpad.com
Jared and Karina Rabin share how they got the Hang-O-Matic into over 11,000 retail locations across North America and Worldwide. Through out their journey Jared and Karina have appeared on Bravo’s Quit Your Day Job, Steve Harvey’s Funderdome on ABC, Entrepreneur Magazine’s Elevator Pitch & MSNBC Your Business. In addition to Reality TV Jared has appeared on QVC 4 times in the UK and US. Four short years ago they started their retail journey at the International Housewares Trade Show. Today 500,000 units have been sold since exhibiting in the Inventors Corner. Now they dedicate their time to coaching inventors/entrepreneurs how to market and sell their products to All Retailers! www.thepitchtogetrich.com This Podcast is brought to you by the Inventors Launchpad Network. www.inventorslaunchpad.com
Jared and Karina Rabin share how they got the Hang-O-Matic into over 11,000 retail locations across North America and Worldwide. Through out their journey Jared and Karina have appeared on Bravo’s Quit Your Day Job, Steve Harvey’s Funderdome on ABC, Entrepreneur Magazine’s Elevator Pitch & MSNBC Your Business. In addition to Reality TV Jared has appeared on QVC 4 times in the UK and US. Four short years ago they started their retail journey at the International Housewares Trade Show. Today 500,000 units have been sold since exhibiting in the Inventors Corner. Now they dedicate their time to coaching inventors/entrepreneurs how to market and sell their products to All Retailers! www.thepitchtogetrich.com This Podcast is brought to you by the Inventors Launchpad Network. www.inventorslaunchpad.com
David is the Co-Founder and Chief Executive Officer (CEO) at Sports 1 Marketing. Sports 1 Marketing is a global sports and marketing agency that leverages over $20 billion in relationship capital and over 38 years of business experience, bringing athletes, celebrities and businesses together. Meltzer has been an entrepreneur for over 25 years, David launched his career in sports at the world’s most notable sports agency, Leigh Steinberg Sports & Entertainment, serving as CEO, where along with Leigh and Warren Moon, negotiated over $2 billion in sports and entertainment contracts. David sits on numerous boards including JUST capital, OCTANE business incubator, Celebvidy, Rose Bowl Foundation, Transformational Leadership Council, Unstoppable Foundation, among several others. Jared and Karina Rabin share how they got the Hang-O-Matic into over 11,000 retail locations across North America and Worldwide. Through out their journey Jared and Karina have appeared on Bravo’s Quit Your Day Job, Steve Harvey’s Funderdome on ABC, Entrepreneur Magazine’s Elevator Pitch & MSNBC Your Business. In addition to Reality TV Jared has appeared on QVC 4 times in the UK and US. Four short years ago they started their retail journey at the International Housewares Trade Show. Today 500,000 units have been sold since exhibiting in the Inventors Corner. Now they dedicate their time to coaching inventors/entrepreneurs how to market and sell their products to All Retailers! www.thepitchtogetrich.com This Podcast is brought to you by the Inventors Launchpad Network. www.inventorslaunchpad.com
Jared and Karina Rabin share how they got the Hang-O-Matic into over 11,000 retail locations across North America and Worldwide. Through out their journey Jared and Karina have appeared on Bravo’s Quit Your Day Job, Steve Harvey’s Funderdome on ABC, Entrepreneur Magazine’s Elevator Pitch & MSNBC Your Business. In addition to Reality TV Jared has appeared on QVC 4 times in the UK and US. Four short years ago they started their retail journey at the International Housewares Trade Show. Today 500,000 units have been sold since exhibiting in the Inventors Corner. Now they dedicate their time to coaching inventors/entrepreneurs how to market and sell their products to All Retailers! www.thepitchtogetrich.com This Podcast is brought to you by the Inventors Launchpad Network. www.inventorslaunchpad.com
Madison and White was founded by Kamela Hurley at the start of 2015. After a disaster DIY hair experiment, she was at a local beauty supply store where she found satin pillowcases for sale. One touch of the cheap satin pillowcases and she knew she could do better. On impulse, she began research on textiles, benefits, and created samples based on that research. After just one night of sleep on her pillowcases, she couldn't believe the difference. Her morning hair wasn't messy, she didn't have sleep wrinkles, and her skin and hair felt hydrated. She was so amazed by the difference that she made pillowcases for all the ladies in her family. Her family started talking and sharing with their friends and that's when the orders starting happening. In a week, Kamela had over $500 pillowcases on order to friends and of friends from Los Angeles to Toronto. Without telling the world, Kamela opened a store on Etsy. Within the next week, she got a call from The Marilyn Denis Show on CTV, a nationwide morning talk show in Canada on par with Live with Kelly and Michael or The View in The States, that they wanted to feature her pillowcases on the show! Literally, overnight, her business was born. www.madisonandwhite.com It started with a new marriage and a shattered snow-globe received as a wedding gift. The prototype that saved the marriage became the famed Hang-O-Matic now selling at The Home Depot, Bed, Bath & Beyond, Hobby Lobby and more. Jared and Karina Rabin share how they got the Hang-O-Matic into over 11,000 retail locations across North America and Worldwide. Through out their journey Jared and Karina have appeared on Bravo’s Quit Your Day Job, Steve Harvey’s Funderdome on ABC, Entrepreneur Magazine’s Elevator Pitch & MSNBC Your Business. In addition to Reality TV Jared has appeared on QVC 4 times in the UK and US. Four short years ago they started their retail journey at the International Housewares Trade Show. Today 500,000 units have been sold since exhibiting in the Inventors Corner. Now they dedicate their time to coaching inventors/entrepreneurs how to market and sell their products to All Retailers! www.thepitchtogetrich.com This Podcast is brought to you by the Inventors Launchpad Network. www.inventorslaunchpad.com
A Texas based company founded in 2016, by Michalyn D. Porter, PhD, a passionate Entrepreneur, Businesswoman and Inventor. Aleryn Incorporated is the proprietor of the Weave Dryer®. The companies’ mission to is to provide the beauty industry with the most advanced American technology. www.weavedryer.com It started with a new marriage and a shattered snow-globe received as a wedding gift. The prototype that saved the marriage became the famed Hang-O-Matic now selling at The Home Depot, Bed, Bath & Beyond, Hobby Lobby and more. Jared and Karina Rabin share how they got the Hang-O-Matic into over 11,000 retail locations across North America and Worldwide. Through out their journey Jared and Karina have appeared on Bravo’s Quit Your Day Job, Steve Harvey’s Funderdome on ABC, Entrepreneur Magazine’s Elevator Pitch & MSNBC Your Business. In addition to Reality TV Jared has appeared on QVC 4 times in the UK and US. Four short years ago they started their retail journey at the International Housewares Trade Show. Today 500,000 units have been sold since exhibiting in the Inventors Corner. Now they dedicate their time to coaching inventors/entrepreneurs how to market and sell their products to All Retailers! www.thepitchtogetrich.com This Podcast is brought to you by the Inventors Launchpad Network. www.inventorslaunchpad.com
The Hang-O-Matic was developed by the husband and wife team of Jared and Karina Rabin. Rewind to 2008 when Jared and Karina were first time homeowners and facing a task that every homeowner, decorator, handyman and even college students have faced at one time or another. As Karina was decorating her new home office, the seemingly simple task of hanging a shelf straight on a wall proved to be anything but. After making several trips to the hardware store and patching and repainting the wall, the shelf was finally up and proudly displaying an irreplaceable snow globe she received from her in-laws, which was customized to play their wedding song from the 70’s. Needless to say, it had immense sentimental value. Before she could finish decorating, the snow globe fell, shattered to pieces, and water spilled everywhere. The shelf was tilted by only a fraction of an inch. It was then, that Jared remembered a picture hanging tool he had invented in college. He dusted off the first prototype of the Hang-O-Matic and hung the shelf perfectly level in one try. This tool was just too good to keep to themselves, they had to share it with the world. With Jared’s clever design and Karina’s vision for success, the Hang-O-Matic was born and together this couple set out to pursue their American Dream and make your life a little easier along the way. Fast forward to present day where Jared and Karina are now proud business owners. Their desire to solve a simple problem with an innovative, yet easy-to-use solution led to Hang-O-Matic being a household and DIY essential. www.hangomatic.com The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com
Karina Rabin's husband had an idea and together they both had a dream. Jared came up with a brilliant idea for a home improvement/decorating/do it yourself tool and in order to finance it and get it off the ground, these parents of toddlers sold their home, down-sized and basically “went for broke” to see their dream become a reality. A few years later, the Rabin's are seeing their efforts pay off with a hit product on home shopping and shelf space nationwide at Bed Bath & Beyond. Unfortunately Karina has Polycystic Kidney Disease. Her mother and two brothers died from this disease within 12 months of each other. Other family members with the disease include her sister, grandparents, cousins and her cousins' kids. Everyone who has it also has an uncertain future. Not one to feel sorry for herself, Karina and her husband have decided to donate 10% of all sales of the Hang-O-Matic to the George Lopez Foundation, offering education and advocacy to children and families with kidney disease as well as providing information about organ donation. HANG-O-MATIC is the innovative and handy tool for hanging pictures, portraits and artwork on walls just like a professional. Stop mis-judging and making needless holes in the wall when trying to hang things evenly. HANG-O-MATIC measures, levels and marks your holes all in one easy step. For more information including video demonstrations of this handy gadget go to HANGOMATIC-com! 10% of all HANG-O-MATIC sales go to GeorgeLopezFoundation.org to help children in underserved communities.
KARINA Rabin, is owner of the Hang-O-Maitc, a pocketsize leveling and measuring tool for the home which make hanging items a quick and painless effort. After moving so many times trying to tackle hanging wall décor on her own and butchering her newly painted walls and having her husband patch and repaint to prepare the wall for another gruesome event, Karina thought, there had to be a better way, and hang-o-matic was born”. See her beautiful infographic show notes, plus her top tips and advice for entrepreneurs and aspiring entrepreneurs at www.TodaysLeadingWomen.com or by clicking here!
Are you stuck in a DIY rut? Are you ready to get your DIY on America? Have you lost your grip on DIY? Is your day more digital than dirty? Are you ready to do it in America again? To be pugnaciously pragmatic to build beautiful things? The zombies from inside your digital screen aren't really coming and we've got a country to fix, friends. So grab your tools and pick up the pieces before you become a real zombie. And do it now, because we're making it happen on MyFixitUpLife. We're finding out about a new trash bag from Gorilla Glue that stands on its own; no trash can required. We're talking about Mark's favorite new product from O'Keefe's that keeps him working even when Mother Nature throws her worst. Producer Scott Brun talks about the ‘I Want That!' show on DIY Network, and how the viewers are helping decide what's on the show. Theresa's favorite DIY-girl-crush DIY Network host Kayleen McCabe talks her favorite new finds from the aisles of the National Hardware Show. And we check in with inventor Karina Rabin from HangoMatic to talk about the how-and-why of her invention. The National Hardware Show is an amazing place to find innovations from big and small companies, and we're talking about them on this episode of MyFixitUpLife. And you'll be even more ready to get your DIY on.
Are you stuck in a DIY rut? Are you ready to get your DIY on America? Have you lost your grip on DIY? Is your day more digital than dirty? Are you ready to do it in America again? To be pugnaciously pragmatic to build beautiful things? The zombies from inside your digital screen aren't really coming and we've got a country to fix, friends. So grab your tools and pick up the pieces before you become a real zombie. And do it now, because we're making it happen on MyFixitUpLife. We're finding out about a new trash bag from Gorilla Glue that stands on its own; no trash can required. We're talking about Mark's favorite new product from O'Keefe's that keeps him working even when Mother Nature throws her worst. Producer Scott Brun talks about the ‘I Want That!' show on DIY Network, and how the viewers are helping decide what's on the show. Theresa's favorite DIY-girl-crush DIY Network host Kayleen McCabe talks her favorite new finds from the aisles of the National Hardware Show. And we check in with inventor Karina Rabin from HangoMatic to talk about the how-and-why of her invention. The National Hardware Show is an amazing place to find innovations from big and small companies, and we're talking about them on this episode of MyFixitUpLife. And you'll be even more ready to get your DIY on.